mmr-february-2011

w w w. m m r m a g a z i n e . c o m

February 2011

2011 Recipient of the Don Johnson Music Industry Service Award

Skip Maggiora NAMM Show Buyer’s Guide Upfront Q&A: EMG’s Rob Turner

NEW, DIGITAL VERSION: www.mmrmagazine.com

See us at NAMM Booth 5876

See us at NAMM Booth 1376

Contents FEBRUARY 2011 VOL. 170 NO. 2

22 Spotlight: Skip Maggiora

Through groundbreaking programs and an innovative business model, Skip Maggiora of Skip’s Music has not only demonstrated how to successfully run and grow an MI retail operation, but also served as a staunch advocate for the advancement of the culture of music making. Initiatives such as Stairway to the Stars and Weekend Warriors have inspired countless individuals, young and old, to pick up (or pick up, once again) an instrument and celebrate the joys of creating music. MMR salutes Skip Maggiora, the third recipient of our annual Don Johnson Music Industry Service award.

Cover photo: Bill Mahon Photo, Sacramento, Calif.

16 Upfront Q&A: Rob Turner

EMG Pickups celebrates its 35th anniversary in 2011 and MMR recently spoke with founder Rob Turner on the company’s evolution and plans for the future.

38 Distribution: LPD Music International

Through cultivation of close connections with its dealers and an active pursuit of new lines and relationships with suppliers, LPD Music International sets the bar high for what a modern distributor can offer its partners.

44 Piano & Keyboard: Hailun Embraces its Origins

China’s Hailun Pianos is surging forward in 2011, with new models, a new deal with Cunningham Pianos, and new facilities…

50 Fretted: Giannini

2011 marks the 110th anniversary of Giannini and the acclaimed Brazilian supplier of quality guitars, strings, and accessories is poised to make a splash in the American market.

54 Retail: Carmine Street Guitars, Revisited

62 Buyer’s Guide to New Gear at NAMM – Part 2

In every issue: 4 6 14 58 118 128 136 143

Editorial Upfront People At a Glance Supplier Scene New Products Classifieds Advertisers’ Index

Significant product introductions on display in Anaheim this January.

90 NAMM University Professional Development Schedule

105 2010 NAMM Show Exhibitor Roster

www.mmrmagazine.com MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2011 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

2 MMR

FEBRUARY 2011

Please welcome, Mr. Billy Sheehan.

In 2011, Billy will be on his most extensive worldwide tour with Mr. Big. And Hartke will be there. Stay tuned for details‌ Š 2011 Hartke | Photo: Neil Zlozower | hartke.com | billysheehan.com

See us at NAMM Booth 5940

®

Editorial Sidney Davis

Volume 170 Number 2 February 2011

Skip Maggiora Has Made A Difference!

PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

Skip Maggiora, as the subject of this month’s cover profile, marks a three-peat for the innovative merchant who created and developed the Stairway to Stardom and Weekend Warrior programs to national prominence involving hundreds of dealers throughout North America.

Skip’s Music was first profiled in October 1987 when the six-year-old Sacramento store first introduced the Stairway to Stardom program, which was variously described as a “music Olympics” and a “Little League for musicians”. At the time, he was honored by NAMM for the “Creative Development of New Players” in recognition of the Stairway’s success in introducing young people to the world of music. January 1998 Skip made his second appearance on an MMR cover as we celebrated the 25th anniversary of the three-store chain and the introduction of perhaps his most remarkable achievement, the Weekend Warrior program, which he then described as “A Stairway to Stardom for lapsed musicians in their middle years.” The program encouraged former players to once again pick up the instrument and create small groups that practice and perform within a four week period. The end result is a revised interest in playing and ultimately purchasing at the dealership.

Skip now graces our cover for a third time (a first for MMR), as we are both proud and privileged to recognize him as the recipient of the Don Johnson Music Industry Service Award. MMR readers will recall Don for his longtime stewardship of this publication and his continued advocacy for music education and love for the industry it serves. Don and I visited Skip on his 25th anniversary and, appropriately, the interview resulted in a renewed respect for the role of the music dealer within the industry universe. We learned that one person could make a difference, or as Skip related: “I always seem to be doing things a little different than anyone else.” While noted for his Stairway and Warrior programs, early in the game he tested a “Music on the Move” series of free clinics to elementary schools and in later years worked with the California penal system developing a form of Weekend Warriors with, as he stated, “a captive audience”.

Skip’s Music defines the entrepreneurial spirit. Over the years the Northern California chain has conducted the Music & Sound Expo, a consumer show, and published the Valley Music News, a bi-monthly paper that boasted a newsstand circulation of 50,000 in the Sacramento trading area. Skip has also created a separate company for audio-visual and sound installations as well as a rental division offering concert and backline services. He has served with distinction as a NAMM board member and is a founding member of AIMM, the Alliance of Independent Music Merchants.

While many dealers, particularly in uncertain economic times, wait at the cash register, Skip has continued to expand the market and share his experiences with his retail brethren. We gratefully acknowledge his skill and leadership to the music industry with the Don Johnson Music Industry Service Award: “To Skip Maggiora, in recognition and appreciation for your outstanding advocacy and support for music education at both the community and national level.”

ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com ASSOCIATE EDITOR Denyce Neilson dneilson@symphonypublishing.com ASSOCIATE EDITOR Eliahu Sussman esussman@symphonypublishing.com ADVERTISING MANAGER Iris Fox ifox@symphonypublishing.com SALES & MARKETING MANAGER Jason LaChapelle jlachapelle@symphonypublishing.com CLASSIFIED & DISPLAY AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Laurie Chesna lchesna@symphonypublishing.com Andrew P. Ross aross@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis lzapis@symphonypublishing.com Chief Financial Officer Rich Bongorno rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

sdavis@ symphonypublishing.com

4 MMR

FEBRUARY 2011

Upfront D’Addario to Finalize Acquisition of Pro-Mark At press time, D’Addario & Company, Inc. and Pro-Mark Corporation were close to nalizing the terms relating to D’Addario’s proposed purchase of the 53-year old drumstick company.

“This is a key strategic add-on acquisition for us.

Pro-Mark’s brand would be a natural complement and extension to D’Addario’s line of products,” comments Jim D’Addario, CEO of Long Island-based D’Addario. “Furthermore, this potential acquisition provides further diversication of our product offering and would reinforce our commitment to expanding our manufacturing footprint here in America.”

“The sale of Pro-Mark, a family-owned business, to the D’Addario family is practical on both a personal and professional level,” explains Maury Brochstein, Pro-Mark’s CEO. “I’m excited about the opportunity to assist D’Addario with the growth of the Pro-Mark brand. Finalizing this deal with D’Addario will ensure that Pro-Mark’s rich history of creating exceptional products will

carry forward into the future with a company famous for its dedication to product innovation and quality. Our customers will also benet from D’Addario’s unparalleled customer service. This is a win-win situation for all parties.”

“We are fortunate to have the opportunity to purchase a company with such a deep history and prominent position in our industry,” states Rick Drumm, D’Addario’s president. “Much like we have done with our Evans and Rico product lines, we plan to evaluate Pro-Mark’s present capabilities in order to advance its manufacturing operations to state-of-the-art levels.

Upon execution of our future agreement, D’Addario’s team of LEAN manufacturing experts will immediately begin a LEAN transformation at the company’s Houston facilities. The changeover to a LEAN culture, coupled with D’Addario’s extensive engineering, marketing, and distribution resources, will afford Pro-Mark new growth opportunities.”

Pulse of the MI Nation Compared to last month, sales are now...

Down 25%

Up 42%

Level 33%

Compiled from replies to MMR’s ongoing online survey of MI retailers. Visit www.mmrmagazine.com to participate...

Guitarcenter.com Goes International Guitar Center has announced it is now selling online, through guitarcenter.com, to more than 90 countries worldwide. To facilitate this global online expansion, Guitar Center has partnered with Fif-

tyOne, a leading provider of international e-commerce services and infrastructure to United States retailers with global ambition.

Guitar Center is using the FiftyOne platform to extend its e-commerce opera-

tions into more than 90 countries and to accept payment in 42 currencies, with all applicable taxes, duties, and shipping costs included in full.

For more information on shopping internationally with Guitar Center, visit http://www.guitarcenter.com/International/ContextSelector.aspx.

Zildjian Company and Vic Firth Announce Merger It was announced on December 20th that the Avedis Zildjian Company will merge with Vic Firth, effective immediately. Both New England-based, family-owned companies are well respected legacy brands in the music industry with a long tradition of product quality and innovation.

Zildjian CEO Craigie Zildjian said, “Zildjian is honored to join forces with the Vic Firth Company which has set the standard for drumsticks in the music industry. Similarities in our cultures and business philosophies, coupled with a shared dedication to product and service excellence, provide a strong foundation 6 MMR

for the union of our two companies. Both companies will continue to run autonomously. In fact, our customers should notice no difference in the way business is conducted moving forward.”

“I have the greatest respect for Zildjian,” said Vic Firth, president, Vic Firth Company. “Our businesses share common values, a passion for manufacturing, and a similar approach to how we do business. This union represents a unique opportunity to leverage our respective leadership positions in the drumstick and cymbal categories. I look forward to years of growth and newfound success.”

Craigie Zildjian and Vic Firth.

FEBRUARY 2011

Upfront Senator Schumer Visits D’Addario, Encourages Investigation of Chinese Counterfeiters D’Addario & Co, Inc. recently announced that U.S. Senator Charles Schumer visited the company headquarters located in Farmingdale, N.Y. to request the Department of Homeland Security (DHS), the U.S. Department of Justice (DOJ) and the Ofce of U.S. Trade Representative to commence a coordinated investigation of Chinese counterfeiters who manufacture and distribute counterfeit D’Addario products. Senator Schumer not only called upon the U.S. government to crackdown on Chinese counterfeiters but to also develop and enforce fair and effective regulations that not only combat counterfeit manufacturing and distribution but also promote fair and equitable trade practices with China.

Investigations conducted by D’Addario in China have uncovered an extensive counterfeiting operation which has been illegally producing and selling

8 MMR

counterfeit strings under the D’Addario brand name to consumers around the globe. Many consumers have been able to purchase these counterfeit strings on websites such as Alibaba.com, who deceive an unsuspecting purchaser by utilizing authentic looking packaging and selling strings at below market cost.

D’Addario reportedly has “not only lost millions of dollars in revenue as a result of Chinese counterfeiters,” but they have also sustained damage to the brand equity and have been deprived of the opportunity to gain market share in China and create jobs in the United States.

D’Addario’s investigation also revealed that 70 percent of all D’Addario strings sold in mainland China are counterfeit.

D’Addario has been unable to successfully stop Chinese counterfeiters from manufacturing fake sets of strings due to the slow pace at which China’s Patent Trademark Ofce

(PTO) has reviewed D’Addario’s application for trademark protection of the D’Addario name. Additionally, D’Addario’s application for a trademark of its Planet Waves “Swirl logo” has been pending before the Chinese PTO for two and a half years and will not be decided for another three years. During this delay, factories in China have continued to produce counterfeit strings and other accessories without fear of legal action or criminal prosecution.

Senator Schumer called upon DHS and DOJ to immediately include D’Addario as part of the joint DHS-DOJ web crackdown program, “Operation in Our Sites,” and also requested that Immigration & Customs Enforcement seize the domain names of, and shut down, any offending websites who sell counterfeit D’Addario

FEBRUARY 2011

yorkville.com • traynoramps.com • apexelectronics.com • artproaudio.com v t c p r o a u d i o . c o m • h u g h e s - a n d - k e t t n e r. c o m

COME VISIT US IN HALL A AT BOOTH 6555

Upfront strings. “Operation in Our Sites” is a coordinated law enforcement effort by DHS and DOJ to target online retailers that service counterfeit manufacturers.

Schumer also called for the United States Trade Representative to swiftly and aggressively press the Chinese government to shut down factories that engage in the counterfeit production of D’Addario strings in China. The Ofce of The United States Trade Representa-

LOUD Appoints AMI as Sales Rep

LOUD Technologies Inc. (“LOUD”) recently announced Aldridge Marketing Inc. (“AMI”) as their new sales representative

rm in Texas, Oklahoma, Arkansas and Louisiana for all LOUD brands. AMI replaces LOUD’s previous rep for the territory, Highway Marketing.

10 MMR

tive negotiates directly with foreign governments to develop trade agreements and resolve international trade disputes.

Senator Schumer urged the agency to use its authority to directly intercede with the Chinese government to eliminate illegal counterfeiting of D’Addario products.

After Schumer’s visit, Alibaba.com

voluntarily took down 421 ads that the Farmingdale-based company said were for counterfeits of its products.

For more information on D’Addario’s anti-counterfeiting initiatives, visit www.daddario.com/playreal and the D’Addario & Company Made in America Facebook page.

Berlin’s New Music Hotel Berlin’s new music hotel, nHow, is described as combining “luxury, design and quality musical facilities.”

The new facility includes its own art gallery, event spaces and recording studios managed by Rene Rennefeld, who has worked with artists such as REM, U2, and David Bowie. Rennefeld hopes nHow will provide musicians with a “creative microcosm,” responding to their need for comfort while offering a range of facilities for rehearsing, recording or songwriting.

Gibson guitars and Marshall ampliers are available to guests upon request, andt all the rooms are equipped with iPod connections and entertainment systems. The nHow suite, which goes for 2,400 euros (about $3,220) a night, has a direct digital connection to the studios.

The hotel drew its inspiration in part from The Palms Casino Resort in Las Vegas, which provides an array of instruments for guests to play and recording studios onsite.

FEBRUARY 2011

See us at NAMM Booth 1648

Upfront Zildjian Names Headstock as UK Distributor The Avedis Zildjian Company has announced that Headstock Distribution Ltd will be its new UK distributor. Headstock will assume exclusive distribution duties for the United Kingdom of Great Britain and Northern Ireland, effective January 1, 2011.

CEO Craigie Zildjian comments, “Headstock’s approach to the market and the excellence of its operations were the best t for our company. We were equally impressed with the dedicated team at Headstock who will be charged with managing our distribution throughout the UK.”

Memphis’ St. Blues Guitar Workshop Receives $57k to Open Storefront

A Downtown development board put a hold on new incentives in the Pinch District of Memphis in late December and granted $57,000 to help St. Blues Guitar Workshop open a retail shop at 645 Marshall.

Center City Commission president and CEO Paul Morris said the board doesn’t want to handle applications for  nancial incentives in the Pinch until after the city of Memphis moves forward with redevelopment connected to conversion of The Pyramid into a Bass Pro Shops.

St. Blues, a custom guitar manufacturer, was approved for a $40,000 retail forgivable loan and a $17,000 facade improvement grant for a 2,900 square foot retail shop. The loan turns into a grant if the business meets program requirements.

The shop would sell St. Bluesbranded apparel, gifts, collectibles and guitars, as well as Memphis music items and music-themed artwork.

The owner, Legendary Gear LLC, is aiming to open next spring.

“St. Blues, we hope, is going to be an important anchor for The Edge district,” said company CEO Bryan M. Eagle III. 12 MMR

As part of the new distribution agreement with Zildjian, Southern Area Sales manager Andy Sadowski will assume an expanded role of Brand manager for Zildjian and Tama products in Headstock’s dedicated percussion division. According to Mr. Sadowski, “We are absolutely committed to minimizing any disruption through the forthcoming period of transition, and we are dedicated to working closely with our dealers to maximize the ongoing Zildjian business.”

Headstock Distribution Ltd. may be contacted at +44 121 508 6666 or at percussion@headstockdistribution.com

(Left to Right) James Laney, Steve Vine, Andy Sadowski, and Lindsay Harvey of Headstock Distribution Ltd. at the Zildjian headquarters in Norwell, Mass.

Guitars – not Trophies – at the ACAs At the inaguaral Amercian Country Awards, which aired on December 6, one of the many ways in which the show sought to establish an identity different from – and

more irreverent and casual than – similar music awards shows was the prize awarded to category winners: Fender guitars, rather than the traditional trophy or statuette.

Trade Regrets: Music industry pioneer Zeb Billings passed away peacefully on December 6, 2010 form complications of Congestive Heart Failure. He was 80 years old.

Billings’ music industry career began in 1956 when he founded Billings Pianos & Organs in Milwaukee, Wisconsin. An innovative marketer, he promoted the business by producing his own weekly TV variety show . He expanded into publishing by developing “bench packs” of music that made it easy for beginners to enjoy their new home organs and the rst Ofcial Organ Blue Book to help facilitate trade ins, which is critical to the organ business.

Billings’ Sight & Sound Publishing company created cassette-based multimedia lesson methods which lead organ manufacturers, including Lowery and Hammond, to build cassette players into their instruments. When auto-

matic chord features appeared, Sight & Sound pioneered E-Z Play notation and was among the  rst to create music software for home computers. Later, Billings invented the Golden Sound Story Book which sold over 26 million copies world-wide, in addition to many other “talking” toys and books for Disney, Time Warner and Sesame Street.

An outstanding sax player, arranger and vocalist, Zeb retired to Naples, Florida, to focus his creative energies on his jazz quartet, performing benet concerts and recording CD’s of his original compositions.

He is survived by his wife and by his ve children, nine grandchildren and two great-grandchildren. His son, Greg, and his grandson, Grant, continue to work in the music industry, each operating a Steinway Piano Gallery; Greg in Naples, Florida and Grant in Madison, Wisconsin.

FEBRUARY 2011

People DigiTech has announced the appointment of Tiffany Feltenberger as Marketing manager. In this role she will be responsible for all marketing, promotional and new product launch ef- Feltenberger forts for DigiTech. Feltenberger will report to Jay Woolley, director, Marketing for Harman Music Group.

Sabian recently appointed Luis Cardoso as Marketing manager. In his new position, Cardoso will develop advertising campaigns, generate content for print and the Web site, and create branding and marketing strategies. He also takes over the same role for Sabian acquisition, Gon Bops.

Symetrix has announced the promotions of Paul Roberts and Brooke Macomber. Roberts, previously the sirector of Sales and Marketing, to vice president of Sales and Mar- Roberts keting, and Macomber, previously Inside Sales and Marketing manager, to director of Business Development.

St. Louis Music (SLM) has hired Craig Denny to represent the P. Mauriat brass line. Denny is a well-respected professional musician and educator, and was former director of mar- Denny keting for saxophones at Conn-Selmer.

Breaking News!

Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com 14 MMR

See us at NAMM Booth 5720

FEBRUARY 2011

Since 1987, Concord has been making instruments and cases for students and professionals.

BASSES · CELLI · VIOL AS · VIOLINS O

Worldwide acceptance, decades of luthier experience

O

We control the proper aging of our own wood source

O

We create our own veneers

O

Latest technology ensures consistent quality

O

Laminated and fully carved instruments

O

Christopher® Basses in Gamba, Busseto or Violin Shape; 1/10 to 7/8, 5/8 and 7/8 5-strings

O

Replica Amati and Gofriller bass models available

O

Christopher® Celli 1/4 to 4/4

O

A LTA ®Electric Violins

O

A Full Line of Concord®Cases and Concord®Accessories

CONCORD INTERNATIONAL GROUP, INC.

Visit us at NAMM Jan 13–Jan 16, 2011 at Booth 3221

2380 Vantage Drive, Elgin, IL 60124 USA · Tel: 847-836-8688 · Fax: 847-836-8288 Toll Free: (877) 956-8688 (USA) · www.concordgroup.com · Email: info@concordgroup.com

Upfront

Q&A

Rob Turner

2011 marks the 35th anniversary of EMG Pickups, one of the premier names in the eld and, for many, the name in active pickup design.

EMG (stands for “Electro-Magnetic Generator”) pickups have been standard equipment on certain models available from guitar suppliers such as Gibson, Jackson, BC Rich, and Ibanez, and are also popular aftermarket pickups. The higher output provided by active pickups has made EMG a favorite amongst numerous high-pro le hard rock and heavy metal artists and the company has enjoyed relationships with the likes of Zakk Wylde, Metallica, and Slayer, among many others.

MMR recently spoke with EMG founder Rob Turner about the organization’s history – from operating out of his family’s garage to now employing over 100 in a 30,000 sq. ft., high-tech facility – as well as current projects and thoughts on the future…

“The music industry is the best. It’s almost entirely family run, there’s no pretension, just a bunch of honest working folks.”

MMR: Going way back, how did the company name transition first form ‘Dirtywork Studios’ to ‘Overlend’ and then to the current, longstanding moniker?

Rob Turner: “The Dirtywork Studios” was the name for my amp building and repair business. I named it that because I was always cleaning up after poorly made and designed ampliers (laughs). When I decided I would get started into pickup design, it just naturally followed that I would call the pickups “Dirty Works.” The switch to Overlend was kind of strange. I needed to get rid of the Dirty Works Name, and wanted something that sounded more business like. It was also then that the “EMG Series Pickups” EMG [Electro-Magnetic Generator] came about. Eventually we got rid of the corporate names and became just EMG. MMR: How many folks were initially on staff and how many are currently employed at EMG? RT: I started the company in the back of my parents’ garage in Long Beach,

16 MMR

California. It was actually my Dad’s radio shop in my earlier years. He was the importer for Yaesu, a Japanese ham radio maker and the garage was his shop before I took it over. I later moved up to Sonoma County where I had visited as a working musician and my brother was still living there. I wanted to get out of the L.A. area, my brother needed a job, so…

The two of us ran the show until 1978 when we hired our  rst employees. Now in 2010 we have well over 100 employees in our tiny village, and most of those folks have been here for many years.

MMR: Can you describe the current facilities, compared to earlier “home bases” for EMG? RT: Well, as we talked about, the  rst facility was literally the garage, then a bedroom, then an outbuilding in the backyard, then back to another garage, then to one of those metal buildings with six units, then to Coffey Lane [Santa Rosa, Calif.], which was 10,000 sq. ft., then to Aviation [Blvd., Santa Rosa.

Current location] with 30,000 sq. ft. I think the outbuilding was my favorite…

FEBRUARY 2011

MMR: What were some of the key partnerships – artists or guitar makers – that were defining moments for EMG? RT: We’ve had several key partnerships. I can remember when a simple payment from Michael Dolan guitars (a local repairman/luthier) paid our rent, and that was certainly key. I have to mention Frank Garlock, (DownBeat Magazine ad salesman) who, at my  rst NAMM show in 1976, introduced me to the industry. He was like meeting your grandfather: he knew everybody, had all the right intentions, and was just a beauty of a guy. Otherwise I would have to mention Ned Steinberger, who in turn introduced us to Hap Kuffner, who has been with us since 1982.

We learned the “art of the deal” when we designed a line of pickups for the Fender “Elite” Series back in 1982. Fender had us design and build a bunch of prototypes for a studio tour (LA, NYC and Nashville) to see if they wanted to incorporate EMGs. Things went really well on the tour, then I think they decided to try to buy EMG rather than have us build the pickups. Well… we went to Fullerton, had a meeting and they offered us practically nothing for EMG. It was then that I gured out we were better off in charge of our own destiny.

The artists who really helped us throughout the years would have to be, Peter Frampton, Steve Lukather, David Gilmour, the Metallica guys, and Zakk Wylde. There are many more, and more to come, but those are the guys who stand out in my mind.

MMR: Backtracking a bit, can you talk about your own personal history in gear design and the industry?

RT: I started designing pickups when I was a teenager – probably 15 or 16 – but it wasn’t until I got tired of hoisting ampliers up onto a bench that I gured I would re-introduce myself back to pickup design. That was in 1975, I was 21 years old. I got my rst FEBRUARY 2011

business license in 1976 as DirtyWork Studios. I started out making pickups for my local amp repair customers and for a local shop in Long Beach “World of Strings.” I got lots of feedback, made a lot of good and bad decisions, but ended up on my feet.

The Pickup “industry” as a replacement product is due primarily to Larry DiMarzio. I’m sure others might make the claim, but I think Larry was really the rst to understand the value both artistically and nancially the “pickup business.”

I was on a totally different track than DiMarzio, I had made up my mind early [as a teen] that the “Active Pickup” was what I wanted to do, so I think Larry made it easier for all of us. The music industry is the best. It’s almost entirely family run, there’s no pretension, just a bunch of honest working folks.

MMR: EMG pickups resonate particularly strongly with hard rock and metal guitarists. Was that something you aimed for?

What are your thoughts on the company’s relationship with those types of players and with the metal/rock community, overall?

RT: We never meant for EMG’s to be the “Heavy Metal” pickup of choice. When I originally designed the pickup the features were meant most for Studio recording and live performance.

The basic fundamentals of the EMG design have features that passive pickups simply don’t have.

Low-Noise for one, frequency response different than guitarists were used to, and a host of other features simply make for a well-conceived product.

The fact that Heavy Metal players like them is a real plus. And I think the statistic MMR 17

Upfront Q&A that most of the music played on guitar these days is heavy metal pretty much seals our fate. I didn’t set out to make a Heavy Metal Pickup, it just worked out that way. After all, it’s amazing that with as many tattoos and crazy looks these guys, mostly, have they’ve turned out to be the nicest bunch of folks I’ve ever met.

See us at NAMM Booth 4287

MMR: Of course the ACS and other acoustic systems from EMG appeal to non-metal artists. In what other was is EMG attempting to broaden its appeal and reach – or are you, even?

RT: It used to be that most of our endorsers were studio guys, then we were found out by the heavy metal scene. I spend most of my time designing for particular instruments these days. Someone brings me a unique instrument and wants it to sound as natural electried as it does acoustically.

This is the kind of work I love. Banjo has become my latest experiment. I’m working on a whole new series of pickups for acoustic instruments, even though we might not get any credibility for them.

From a business point of view, our company looks as though we wear black, have tattoos, and pierced body parts, but in fact it’s tough to sell a product to acoustic players when you have the current customer base we have. I think the rest of the customers [non-metal] wonders why we even bother appealing to them.

MMR: Any new products or initiatives on the horizon that you’d like to share?

RT: We have some new things for the 2010 NAMM Show. We’ll be showing new easily installed systems for the Fender Product line, that we don’t already make: Tele, J-Bass and P-bass. We have some new things for our metal customers, but keep an eye out for the Banjo Pickup.

MMR: Any parting shots?

RT: It’s been a real pleasure being in the “Music Business.” The best part about being in the MI side is that I get to be a musician and not have to worry about being on a bus with a bunch of guys for months at a time, worry about clean laundry, or passing out on stage during a live show. Life is Good.

18 MMR

See us at NAMM Booth 5820

FEBRUARY 2011

See us at NAMM Booth 6976

News

ADVERTORIAL • FEBRUARY 2011

visit us online at www.namm.org agree to help us communicate the fun and many proven beneďŹ ts of playing music for everyone.

Note from Joe Thank you for being at the NAMM Show— your support fuels year-round music promotion and education!

By joining us at the 2011 NAMM Show, you’re participating in the ďŹ rst step of NAMM’s “Circle of BeneďŹ tsâ€? business model that funds our work to promote music making and the industry.

Each year, the revenue generated from this event is reinvested into market development programs, advocacy efforts and PR activities, all to accomplish the mission of creating more music makers. Our message is seen in homes everywhere on TV, online, in newspapers and in magazines—and even on Capitol Hill and in the White House. So while the global music and sound products industry gathers at the NAMM Show every January, the beneďŹ ts to the industry are felt all year long.

Annually, the NAMM Show captures the world’s attention, highlighting the important work of the industry. There are more than 1,000 media outlets covering the new product launches, new technologies, exciting events and prestigious awards.

In addition, there are numerous celebrities visiting the show each year to see and endorse the latest products and graciously

TRADE SHOW INCOME

Throughout the year, the reinvestment of NAMM Show revenue allows us to successfully execute our industry’s Wanna Play? national public relations campaign, which motivates consumers to pick up a musical instrument and take music lessons. In total, all of our PR and marketing initiatives generated more than $170 million in advertising value this past year, all to promote playing music! Our growing collection of PSAs features prominent musicians, actors, athletes, business leaders and politicians who attribute their successes to their love of making and playing music. Actors like Jack Black, Jeff Daniels and Robert Downey Jr. have contributed to the cause, helping us get the message out across the airwaves. The effort is paying off!

We are seeing music making featured in TV shows, advertising campaigns and national news stories on a daily basis.

Whether it’s reaching 20 million people reading about music making in USA Today, or seeing a Wanna Play? PSA airing during Monday Night Football, the NAMM Show provides the funding needed to promote music making on a large scale and grow the industry for everyone.

Your Membership in NAMM and support of the NAMM trade shows can be viewed the same way—you‘re not only taking care of your business, you are part of an important cycle that’s helping people all around the world to play music.

*OE ,AMOND s .!-- 0RESIDENT #%/

A Model for Industry Growth...

NAMM reinvests its trade show revenue back into the music products industry to increase active participation in music making and to grow the market for musical instruments and products.

Regardless of what is happening in the world, the NAMM Show is

Model for Industry Growth

the one place where the industry gathers year after year to celebrate our accomplishments and strengthen our industry. It not only helps members kick their year off right but serves to beneďŹ t them all year long—and will continue to do so in the future.

NAMM News

February

2011

the up-to-date on tter NAMM. To keep Digital e-newsle is published by ck ws ba AY Ne PL r MM NA for ou news, sign up try us . ind org g tal@namm. latest breakin at playbackdigi

$ON´T ,OOK .OW but many of your favorite celebrities are playing music. NAMM’s collection of Wanna Play? PSAs featuring prominent musicians, actors, athletes, business leaders and politicians continues to grow. They do it to relieve stress, have fun and express themselves––and many of them even attribute their successes to the creativity and discipline gained by playing music. Last year alone, The Wanna Play? campaign garnered more than 19,000 free airings on TV/radio, resulting in $50 million of the overall $170 million in free advertising value this year alone. Celebrity endorsement and support of this national public relations campaign motivates consumers to pick up a musical instrument themselves.

www.wannaplaymusic.com

,%&4 4/ 2)'(4 'ENE 3IMMONS 'ARY 3INISE 2OBERT $OWNEY *R 2OB "IRONAS .&, /RIANTHI 0ETER &RAMPTON *OHN ,EGEND

.ICOLE 3ULLIVAN *OHN 4AYLOR *ERRY 3PRADLIN -," -IKE (UCKABEE 'REG 'RUNBERG *EFF $ANIELS 2OBERT $AVID (ALL $ANIEL 0UDER 5&# /LESYA 2ULIN *ACK "LACK 'ARY (OEY

2011 Don Johnson Service Award

“ I really believe I learned more from those who taught me what not to do in business than those that taught me what to do.�

22 MMR

FEBRUARY 2011

Skip Maggiora:

Changing

Lives

Music

Through

E

xcited, the 15-year-old Sacramento kid with rock star ambitions had his Mom drop him off at the local music store. The burgeoning guitarist had slaved away at a paper route, earning money for his dream ax – a Gibson ES 335. He breezed through the doors and went straight to the cherry red beauty hanging behind the counter. He smiled big when he realized he was more than halfway to the amount of money needed to bring it home. The young Skip Maggiora got the attention of the music instrument storeowner and asked to try that guitar.

“His answer to me was serious and blunt,” Maggiora recalls vividly: “He said, ‘When you put the money on the counter, I’ll let you try it!’”

In addition to Maggiora never darkening that store’s doors again, the experience had a lasting impression on him. “That made me believe that someday I could run a music store the way one should be run. I really believe I learned more from those who taught me what not to do in business than those that taught me what to do.”

FEBRUARY 2011

MMR 23

A Stairway to the Stars performance.

“He’s shown this industry what it can be.

He’s shown us all what we can be.”

It’s been said that Maggiora has revolutionized the MI retailing industry, but what he’s really done is inspire. Since he  rst opened his doors in 1973, kids who wandered in soon found them being taught “Twist & Shout.” Later in the Stairway to the Stars program, they were put into bands. Later still, their boomer parents found themselves rediscovering the joys of music making through the weekend warriors program.

To honor all that he’s done, Maggiora will receive the third Don Johnson Service Award at the 2011 Winter NAMM show.

“To be honored in the name of such a great individual and industry icon as Don Johnson is truly the most humbling award that I have ever received,” he says. “I will cherish it as much as I cherish his memories and all that he did for this industry.”

Made for this Business…

“Three words: boundless, endless enthusiasm,” is how George Hines describes Maggiora. “And it’s contagious.”

Hines, of George’s Music, has known Maggiora for over 20 years,  rst meeting him on at Audio Technica event on a cruise ship. “You gure some people slow down [eventually], but I don’t see that with Skip. He’s able to keep it at a high energy all the time.”

24 MMR

If he had just developed programs like Stairway and Weekend, he’d be deserving of this award. But his willingness to share them with other retailers goes beyond generous. “I think he’s a believer in Karma,” Hines says. “He’s not wanted to protect his ideas, but share, expand, and contribute. That’s one of the reasons he’s had the staying power he has.”

The strength of independent retailers has always been the passion for sharing the joy of music making. Unfortunately, savvy business sense isn’t as common.

But Maggiora is different in that regard too. “Some people have a natural instinct for business and promotion,” Hines says.

“He has it.”

“I don’t know if he was ‘chosen,’ but he was made for this business,” Joe Lamond says.

Lamond, president and CEO of NAMM and former Skip’s Music VP, says he  rst heard of Maggiora when he was working at a competing music store in Sacramento in the 1980s. “We were all envious,” he recalls. “When I got to meet, I immediately wanted to work for him.”

Lamond notes that when he celebrated the 30th Anniversary of Stairway recently he was struck that he was still the same guy who he met in 1989. “Same guy, same energy, all these years later – I FEBRUARY 2011

The Yamaha Disklavier just won the music industry’s top award, MMR “Product of the Year,” for the 10th straight year. It accomplished this unbelievable feat by perfectly reproducing dazzling musical performances and by accompanying some of the best albums of all time with its premier digital features and beautiful acoustic piano. Just as importantly, it has benefited from the support of exceptional piano dealers. Thank you all. ©2011 Yamaha Corporation of America. All rights reserved.

See us at NAMM Booth Marriott 100

hope I can do that! His energy is powerful, and that’s what makes a successful store.” Skip’s attitude of wanting to be the best retailer, not get lazy, and strive to be “exceptionally, even unreasonably good” is an inspiration.

Reecting on his career so far, Maggiora says that his innovations with the store started early and not without concern. “I always seemed to be doing things a little different than everyone else,” he says. Reps would question the young man’s judgment. “At  rst that made me think that maybe I was doing something wrong. The reality was that things were changing and I was actually just a step ahead of the changes, rather than doing things the same old ways. In fact, that was exactly what inspired me to open my own store. As a player I found that the traditional stores of the day weren’t offering me what I needed and wanted as a musician.”

But Maggiora credits his dad, who he says always taught him to think on his feet: “No matter what the challenge, he would always gure out a strategy to accomplish his goal and then he would do whatever it took to implement that strat-

egy. I learned the importance of thinking everything all the way through before I did it.”

“He’s shown this industry what it can be, what retailing can be, so you could absolutely look at him as being the Johnny Appleseed of this business,” Lamond says. “He’s shown us all what we can be.”

A Star is Born

and daughter, Marlynn. “One of the best things they ever for me was to not give me an allowance. It wasn’t because they couldn’t afford it, but they felt if I wanted something, I needed to understand the importance of coming up with a way to earn the money to buy it.”

Skip’s entrepreneurship emerged by the age of six, when he would pick ower seeds and go door to door with a tray hanging around his neck displaying the ower blossoms. “I would sell the seeds by the shot glass for a quarter,” he laughs. “And I closed

Maggiora was born and raised in Sacramento. “I can remember always being interested in playing music,” he says. “I could always be found hanging out at the stage watching the band whenever there was live music, while the other kids ran around and played games together.”

His father was a sheet metal worker, and like his mom, had grown up during the depression, and thus appreciated hard Maggiora (second from left) with his high school band “The Hustlers. The work and the value of a recorded a single in 1964 called Long Leg’d Linda that was re-released in dollar. This was passed 2005 on a British label of a compilation of Northern California Rock from on to their children, Skip the 1960s.

&XWWLQJ FXVWRP SLFNJXDUGV LV MXVW WKH EHJLQQLQJ

e

From creating unique projects like cutting custom pickguards to engraving on guitar bodies, our laser systems provide a wide variety of capabilities.

Create all the pickguard patterns you see here and so much more with one very versatile laser system.

All it takes is one idea.

Find out how other companies like yours are using lasers for musical instrument customization.

Systems starting as low as $7,995

Contact us today at 888-437-4564 or www.epiloglaser.com/mmr.htm FEBRUARY 2011

See us at NAMM Booth 1331

MMR 27

“It was obvious that Don and I both shared a lot of the same passion for our industry.”

nearly every sale.” He would write down all the addresses that bought seeds from him to follow up with the next week. Already appreciating the protability of “add-ons,” he would then go to the nearby creek and catch frogs. Then he’d return to his customer’s doors with the “accessory” sales offer of three frogs for a quarter, pointing out that they would protect their young ower sprouts from insects. “Most would just have me release them in their garden and hand me a quarter or 50 cents.”

In fourth grade, Maggiora took his dad’s old suspicious-smelling trumpet

strings USA

www.sitstrings.com 28 MMR

800.258.2211

See us at NAMM Booth 5976

and joined the high school band class.

But as so common of those in the business of a certain age, he heard the Beatles on “The Ed Sullivan Show” and decided that “it would be much cooler to play guitar in a band.”

Soon Skip was pursuing rock and roll dreams. Guitarist Tiny Moore was performing and Maggiora was so inspired he started taking lessons. Moore would come by his house for $3 and teach him. Within a year, Moore opened a small studio and asked Skip to teach beginners when he was just 14. As he got to know Moore well, he learned that he had played for years with Bob Wells and The Texas Playboys bandleader and string man. “He had me playing on TV and Radio commercials before I knew it. Tiny taught me to run his teaching studio and small store while he was away on tour with the likes of Merle Haggard. I couldn’t have chosen a better musical and business mentor than Tiny if I had tried.”

After high school Maggiora went to the Engineering School at Sacrament State College, and he played in several bands before landing a spot with The Creators, based out of Lake Tahoe. “I had a bunch of contacts for gigs in Sacramento and they had contacts in Tahoe.

We would play the Sacramento jobs during the school year and then move up to Tahoe and play around the lake during the summers.”

School had increasingly become a distraction, for he had already decided that he wanted to pursue music. “We knew that if we wanted to be discovered, we had to be seen playing at the big concerts.

We fought hard to get the opening act job at the local concerts and while we were willing to play for free, we only landed a

In 1994, Randy Jackson would be a judge for Skip’s Music’s Stairway to the Stars.

FEBRUARY 2011

The first Stairway to the Stars concert, 1983.

few of the major acts. I knew there must be a better way.”

In 1967, one of the roadies he had met returned from Europe with a test pressing of an album. The album had “Hendrix” written across it in black felt pen. He placed his A7 PA speakers three feet apart and threw a blanket over the speakers (no, he didn’t have headphones). “After just a few songs I screamed, ‘We have to hire this guy to close for us!’” Stunningly, though he hadn’t nished the album left, they called up Hendrix and he agreed to play with them when he toured the U.S. “We had to send him a 50 percent deposit of $1,500 to play in February of 1968.” They nagled a venue – Sacramento State College’s gym –

by answering afrmative to their question, “Would this event be culturally stimulating to the student body?” “No problem there with Hendrix!” Skip laughs.

Even though legendary promoter Bill Graham ended up booking Hendrix the day before for $30,000, Hendrix showed up for the $3,000 gig Maggiora had put together. “Jimi drove up in a red MGB sports car with his 200 watt Marshall head sticking up behind the seat. It was a night that I’ll never forget.”

Maggiora would also play with Janis Joplin a few times. “She never failed to live up to her reputation, and I can honestly say that she probably was the only woman to ever make my face turn red.” Canned Heat

Concert poster from back in the day – Maggiora’s band opening for Country Joe and the Fish and the Grateful Dead.

FEBRUARY 2011

and the Grateful Dead were some of the other groups he managed to open for.

After becoming the supporting act for Johnny Winter in 1969, the band moved to New York. “When we  rst got there, we felt like real rock stars, meeting up with the likes of Led Zeppelin and having lunch with Bob Dylan.” While waiting for stardom, however, Maggiora earned his keep by being a roadie. He got a call to get Winter’s gear to an upcoming concert called Woodstock. “The freeways were backed up for miles and I can still remember the people’s faces when they would pull their cars off the pavement into the mud when they heard that Johnny [Winter’s] gear needed to get through.” He spent that concert backstage leaning against a guitar amp while the band played to a crowd of 500,000.

A Store is Born

By the decade’s demise, Maggiora ended back in California teaching guitar at Southgate Music, where he eventually became manager. The store became increasingly successful, and Maggiora’s life more stressful as he was back playing the Lake Tahoe gigs. “After the last song I would jump in the car and head down the hill to open the store in the morning only to do it all over again the next night.”

Skip’s band, The Creators, supporting the Jimi Hendrix Experience in 1968.

MMR 29

The first check he took bounced – and it’s still on his wall today.

“I believe that failure in judgment probably saved me thousands of dollars over my early years of accepting checks.”

As the band pushed to go back on the road again, Maggiora, then married with his son Creed not even two, found himself at the proverbial crossroads. Real life responsibilities forged with an increasing desire to open his own music store and led him on his life’s ultimate journey. “I wanted to turn my creativity towards building the best music store around.”

Those following along with this tale won’t be surprised to learn that at this point Skip was not ush with cash. He scrapped together $5,000, cleaned up a room full of gear he was willing to part with, and rented a 900 square foot storefront next to a bowling alley. Without fanfare, Skip’s was born in 1973.

But before he opened his store, he attended a NAMM show in 1972 in San Francisco. “It all t inside one ballroom, and most vender booths were 10’ x 10,” he recalls. At just 24 years old, the longhaired guitarist with no cash or credit was on the improbable mission to get instrument lines. He had an appointment set up with Bud Driver, Fender rep, and when he arrived for it at their booth Maggiora was told Driver would be found at the bar. “That later made sense when I

found out he hadn’t opened a new dealer in my area for over 20 years.” Not knowing how futile the effort was, Maggiora hung out, drank, and swapped stories with Driver. It ended with Driver saying, “I like you, young fella, and I don’t know what I’m going to tell Jack [ Jack’s House of Music], but you got the line.”

Skip returned to Sacramento where he went to work making it up as he went along. No fancy  xtures for him: The original operation resembled an antique store, complete with calculator and cash register that both sported large hand cranks. He chose his accessories carefully, and there not a lot of depth: As soon as someone bought three picks for a quarter or three clarinet reeds for a buck, he’d get on the phone and have a supplier stick some more in an envelope and mail them the next day. “Talk about just-intime-inventory control and high ROI!” Maggiora laughs.

The day before he opened, he let a pair of peering faces into the store and proudly showed it off. On impulse he took a check for a set of guitar strings. “To this day, nearly 40 years later, I still remember the smile on that lady’s face every

Professional Audio Products Visit us at NAMM Booth #6280

“Quality Without Compromise” All Tube Microphone Pre-Amplifiers Solid State Pre-Amplifiers All Tube Direct Boxes Passive Line Attenuators 500 Series Modules 30 MMR

A DESIGNS AUDIO West Hills, CA 91304 Voice: 818.716.4153 Visit us at www.adesignsaudio.com FEBRUARY 2011

Break on through.

The all new Meteor Mic takes you to the other side.

Make an impact with our most advanced USB studio mic.

Hitting stores everywhere April 15th. Š 2011 Samson | samsontech.com See us at NAMM Booth 5940

time I see Susan Reed’s bounced check for $4.30 next to my  rst dollar,” he says.

“I believe that failure in judgment probably saved me thousands of dollars over my early years of accepting checks.”

Over time, Maggiora has collected plenty of stories. He remembers a persistent nine-year-old boy named Michael who took lessons at the store and who bugged his mother every week for a white Rogers drum set. Finally the mother caved and Maggiora remembers her saying, “Michael, you better practice every day or this kit is the last thing I’ll ever get you!” The boy, jumping up and down, promised. “I ran into Michael Urbano again last month at the AES Show in San Francisco. He’s currently traveling back and forth to Italy playing with Italian rock superstar Luciano Ligabue in front of crowds of over 80,000.

He’s played drums and produced albums for the band Smashmouth and Third Eye Blind, as well as toured with Cheryl Crow and Todd Rundgren. He sure lived up to his promise to his mom!”

Stairways & Warriors

Maggiora himself was the inspiration for the Stairway program. “When I was a

FEBRUARY 2011

young musician I found it very easy to get in a band,” he says. “All I had to do was walk up any block in the neighborhood and I would hear a band practicing in a garage.

If the garage door was open I would often ask if I could jam with them.”

Years later as his store grew and thrived, he noticed that it was increasingly harder for kids to hook up with others. “I knew just how much fun it was to play in a band but a lot of kids taking lessons were only playing alone in their bedrooms. So in 1981 we formed the rst round of Stairway to Stardom.” Skip created the opportunity for kids to come to the store and trudge up the stairs to the rehearsal space (hence the “Stairway”). “That stairway has seen hundreds of bands come together over the last 30 years.”

Lamond was working for Maggiora when Stairway was in full swing, and says they started noticing not-so-kidtypes inquiring about the program. “We were like, ‘Wow, that’s kind of weird – suddenly some of these 30-year-olds are trying to get in these bands.’” Also they both astutely noted that the guy in the suit examining the high-end acoustics was not, in fact, shopping for a son or

daughter. Lamond had to look no further than his immediate family for the trend: He says his brother at the time, a lawyer in Boston, had told him he was going into MI stores wanting to reconnect with music again, but was having trouble getting service. “All these things were happening at once, and we realized these boomers wanted a place to play and people to play with. They wanted to get in front of a crowd and at least for a few minutes, feel cool.”

Maggiora realized that when he  rst opened his stores, his customers were mostly his age, and surmised that not unlike him, they had hung up the guitar and focused on career and family. About 20 years later, some of those original customers started stopping by again, with “do you remember me?” and “I used to be a musician,” quips. Now doctors or dentists or business owners, Maggiora noticed with irony that when they originally came into his store they didn’t have any money all those years ago. But now they sure did.

All this pointed to the need for a new program, and Weekend Warriors was created.

MMR 33

“Once he determined he wasn’t going to be the guy on stage, he totally redirected his fierce passion to sharing the experience of making music.”

34 MMR

“I knew I had to come up with a way to make it easy for [boomers] to put recreational music back in their lives,” he says.

The program was designed to only take two hours, once a week for four weeks.

The store would supply the instruments and a coach, and it would end with a concert.

“My favorite story from during that  rst round was about this rice farmer who was a bass player who was thinking about getting back into playing when he discovered the Weekend Warrior program. At the time, he was in a legal battle over the ooding of his elds, and remembered his lawyer had mentioned he used to play guitar. So the rice farmer talked him into doing the program with him.” As insecurity turned into joy, which morphed into nervousness as the concert approached, he noticed that the emotional state of the participants ended in extreme excitement when the time came to hand out tickets for the concert.

“By now the lawyer couldn’t wait to pass out the tickets to all the other lawyers in his law  rm. They decided that it would be fun to all go to the concert, have a beer, and probably get a great

laugh since their associate hadn’t played his guitar in over 20 years.” What happened next? Those who came to laugh ended up signing up for a program and nearly 20 years later, the band Four Lawyers and a Rice Farmer is still together.

He would share his success through NAMM, and today [scores of ] programs exist around the world. “I have always felt that if everyone would promote playing music and help grow our industry that every one of us benets from that combined effort. If nobody plants the seeds and nobody cultivates them, there is no harvest! I have always shared my programs openly with the hope that it would help others and ultimately make it better for us all.”

And it’s not peaked yet, according to Maggiora. “Baby Boomers are getting older. Many of them are re-evaluating their lives and how they are spending their time. Many have worked hard for years either in the corporate world or on their own business. I believe that work that they previously found enjoyable and  nancially rewarding may have lost that luster with all that’s going on in the world today. Weekend Warriors offers them

FEBRUARY 2011

that door way to put the fun of playing music back into their lives for good.”

Through the years he continued to be on the forefront of marketing. During the 1990s he had a Music & Sound Expo for consumers, and published the Valley Music News, a bit-monthly paper that boasted a circulation of 50,000 through newsstands. That gave way to a website with a presence on MySpace, Twitter, and Facebook. He’s one of the founders of Alliance of Independent Music Merchants (AIMM).

Maggiora himself has turned into one of those recreational musicians he’s so good at catering too. “I do my best thinking with an unplugged electric guitar on my lap!” His son Creed is a drummer and has been an active part of Skip’s Music’s staff for over 30 years.

Today there are three Skip’s Music stores in the central valley of Northern California. The main store is in Sacramento with branch operations in Elk Grove and Modesto. There are about 50 employees and 40 instructors. They are full-line now and service almost everything they sell. They also have a division called Systems Engineering Group focused at A/V and educational lab installations. Their rental division offers nightly to monthly rentals on most all instruments as well as handling concert sound and backline services.

Twice Maggiora has hosted and supplied the judges for American Idol auditions. “The interesting thing I discovered was that the majority of the contestants had never been in a music store in their life. We signed up many of them for vocal lessons and a few for instrument lessons afterwards.” He adds that Idol judge Randy Jackson was actually a judge for one of his 1994 Stairway to Stardom concerts. “I remember that he enjoyed the program so much that he mentioned that he thought there should be a national Stairway to Stardom.”

For Lamond, Maggiora has always been about getting others to enjoy playing music. “Once he determined he wasn’t going to be the guy on stage, he totally redirected his erce passion to sharing the experience of making music.

He got good at retailing and the business part, sure; but when I was working for him, so many times I saw this guy sitting on the oor with a kid showing him or her the three chords to ‘Twist & Shout,’ the Mom hovering, smiling right there …

36 MMR

Maggiora with his record-breaking German Brown Trout caught in Chile in 2010.

that’s what makes his day way more then sitting in his ofce trying to get another $10 off an order.”

To this day he still loves to sell on the oor. “I was always successful at it without really studying sales techniques. There is nothing like Mom seeing and hearing the young son or daughter play their rst chord on a guitar. If a salesperson would just take ve or ten minutes to prove to both Mom and the kid that they can actually play anything on a guitar in just a few minutes, the mother will usually take one home. It also is a perfect lead into talking about the lesson department. I think it also shows the customer that you care.”

“He’s Changed Lives”

“I’m really proud that the industry has recognized Skip’s Music and the accomplishments of my management team and staff on many occasions over the years,” Skip says of his many accolades.

“My ofce is pretty full of awards from industry magazines and manufacturers.

To be named The Retailer of the Year de nitely means a lot. But the ones that mean the most to me are the ones for Best Customer Service, Best Sales Staff, and things like Best Clinics.”

And now this, the Don Johnson Service Award, given in memory of longtime MMR editor and industry stalwart Don Johnson, who lost a valiant battle with cancer three years ago.

“I feel very fortunate to have known Don [ Johnson] for so many years,” Mag-

giora says. “That meant that I would see and talk with him twice a year at the NAMM Shows. But one day he called and said he was coming to visit me [in 1999].

I was really honored that Don would take the time to visit my store. It’s not like Sacramento is on the way to anywhere!

“I was excited to show Don around my operation and tell him about all that was going on at Skip’s. It was obvious that Don and I both shared a lot of the same passion for our industry. I only wish we could have had the opportunity to spend more time together. The few hours that we did get to enjoy that day have turned into truly special memories of a man I feel fortunate to have known.”

Hines says he’s always known Skip to be passionate about helping people become music makers. “He’s changing lives. When you think about something like his Stairway to Stardom program, and think of all the stores who duplicated that, he’s touched so many lives with just that program alone.”

“I feel so blessed to be one of the lucky ones that has made it through life, without having to get a real job!” Maggiora laughs. “I love this industry and am proud to be a part of it.

“I would hope that if anything, I have contributed to spreading the enjoyment of playing music. If I have accomplished making music a part of someone’s life that otherwise may not have had that opportunity… I feel like I’ve accomplished my goal.”

FEBRUARY 2011

A Sure Cure for Island Fever

Nicole Fox Miss Hawaii 2008

When you’ve been in the Islands too long, a Mahalo Ukulele is just the thing to snap you out of the doldrums. Fifteen models and a full palette of color choices will suit your every mood.

It is so easy to get started and Mahalo Ukes won’t pile your budget onto a reef either. Just follow Miss Hawaii into your local music store …surf’s up!

Mahalo Ukuleles Priced from $29.95 Retail Saga Musical Instruments • P.O. Box 2841 • South San Francisco, CA 94080 • [800] BUY-SAGA sales@sagamusic.com • www.sagamusic.com • DEALER INQUIRIES INVITED! See us at NAMM Booth 5760

U-320

Distribution

LPD Music International Fielding an impressive lineup of popular brands, LPD Music International (www.lpdmusic.com) prides itself on offering the benefits of the “big” distributors, but with the human touch of a smaller organization.

“One of the things I’ve heard about other distributors is that the larger ones are all about automated phone lines and so on,” notes Sonia Vallis president and CEO. “If you call LPD, you’ll always get an actual person on the line. I think being smaller sometimes can be a benefit because we’re more accessible, there’s less red tape and we try to be very flexible with our dealers.

“We also have a tremendous sales staff which is another major asset. They’re all very knowledgeable and we don’t have a lot of turnover here – most of our guys have been here for over ten years, plus they’re all musicians. Our sales team is quick thinking and can answer questions right away.”

Sonia Vallis

“A traditional distributor can be one-stop shopping for the small to midsize dealers.”

38 MMR

Changing with the Times With the continuing evolution of online sales and shifting distribution models, LPD has had to effectively react to emerging trends.

“In the industry overall, there’s a lot of consolidation taking place,” observes Sonia. “Now there’s competition from video games, the Internet, plus there’s lack of music program funding in schools… When I was younger, kids used to idolize Stevie Ray Vaughan or Eddie Van Halen or Aerosmith – they were much more into playing instruments, whereas now they go on Facebook.

That’s a challenge for us and for everybody in the business.

“Specific to LPD, in the role of a distributor, a lot of the manufacturers are streamlining by selling direct, they have large-volume requirements or are selling to a few, select distributors. In some cases, we’ve been amongst those that are chosen; in others we haven’t been.”

Vice president Tom Vallis adds, “What we’re finding, of course, with the Internet and competition, is that profit margins with certain product lines are really being affected, specifically, maybe, in the pro audio field, for example. Those eroding profit margins are forcing us to really look at the lines we’re carrying and, if it’s something where we can no longer provide a service to our dealer, we’re basically discontinuing some of those lines and looking for other opportunities. It’s one of the unfortunate affects of the current economy, but we have to focus on changing to continue to benefit our dealers.”

Thriving, not just Surviving One way that LPD has managed to stay one step ahead of the curve, even in an ever-changing MI landscape, has been through the development of their own brands.

“It’s been very important for us to develop our own line of products,” says Sonia. “Fortunately we’ve been able to be very successful at doing that. We started with Paracho Elite, which used to be LoneStar Guitars. We began with LoneStar back in 2000 or 2001 and re-branded it around 2006. The reason for that change was that wood prices were increasing and, due to having to compete with China and all that, we just decided to focus on FEBRUARY 2011

key models within the product line and make our instruments that were already great even better.

So we raised the prices a little bit to account for the increase in wood prices and focused more on making them a little more detailed in the design element. We figured we should change the name, so as to make clear the Tom Vallis distinction between some of the older LoneStar instruments from before we took over the line. Also, so many people are familiar with the city of Paracho. It’s a guitarmaking town, which is really neat and we wanted to represent this city and the culture. LoneStar is much more referring to Texas, which is fine, but in this case misleading since the instruments are made in Mexico.

“We also brought in Italia Guitars around the same time frame. They’re these retro, ‘60s-looking guitars, which is something that I think was missing in the

40 MMR

industry. There are so many similar designs out there in guitars and we thought that something fresh and interesting that hasn’t been done, so we brought in the line and that further helped increase our business. We had a lot of artists who actually asked to play our instruments which is really cool, to have an artist come to you, so we didn’t have to seek them out, so the Italia line really helped us a lot.

“More recently, we’ve done Line 6 and Danelectro which have been huge for us.” LPD benefits from degrees of exclusivity with those two recent additions, as Tom explains: “We’re exclusive with Danelectro, so any dealer who wants to purchase Danelectro guitars [Danelectro pedals and accessories are available through other outlets] has to purchase them from us. With Line 6, we are their only distributor – the difference is that they do have a direct dealer base. Un-

See us at NAMM Booth 1201

less you’re a direct dealer, you have to purchase Line 6 pods and accessories through LPD.” And, as Sonia notes, the organization continues to actively pursue other partnerships and developments: “We’re always looking for new lines, as well as trying to increase our other lines.”

Continued Relevance For Tom and Sonia, there’s no question that the MI distributor still represents great upside for dealers, even in the Internet age.

“The role of the distributor – I still think there’s definitely a need for it,” she asserts. “A traditional distributor can be one-stop shopping for the small to midsize dealers, for both domestic and import merchandise. I think some of those smaller guys are not big enough to stock everything, so we basically can become a warehouse for them. They don’t have to stock it, we can stock it for them and when an order comes in, we can ship immediately. We’re here to work with and help our dealers and I think we offer a level of service that sets us apart.”

FEBRUARY 2011

See us at NAMM Booth 5440

A sweet sounding breakthrough for retailers! the eminence tone center.

There’s no doubt the guitar speaker is one of the most important pieces of the tone puzzle. With no practical way to demo them in a retail environment, it has always been a challenge for retailers to sell replacement or upgrade speakers. Until NOW, that is.

The Eminence Tone Center, consisting of a 4x12 cabinet loaded with four uniquely voiced guitar speakers and a foot switch, finally offers the consumer the ability to play through a selection of speakers by plugging in any amplifier of their choice. With full color graphics and product information cards for each model, this retail display makes a consumer’s purchase decision easy.

www.eminence .com

Autograph signing: Saturday 1/15 @ 2:00 pete anderson, gary Morse and paul Jackson, jr.

booth 4334 special guests: thursday 1/13 - sunday 1/16 Tomo Fujita, Dan Lawson, Gary Morse Phil Brown, Dave Widow Tristan Grigsby, Jaime Vazquez Josh Smith, Alex Ivanov and more.

special performance: Saturday 1/15 @ 3:00 chris poland and robby pagliari of ohm

See us at NAMM Booth 4658

Piano & Keyboard

Hailun Embraces Its Origins New Pianos, New Factory, and New Deal with Cunningham Pianos All on Display at NAMM

Basilios Strmec returned from the Shanghai Music show more enthused than ever. “Speaking with Chinese buyers was a refreshing experience, and one I believe bodes well for our American market,” he says. “I was also pleased to have the opportunity to preview the new piano models we’ll be introducing at NAMM.” Contagiously upbeat and refreshingly frank, he acknowledges that it has been in vogue to look down at the “Made in China” label even though today many quality instruments are manufactured in part or whole, in Asia. Strmec nds it a little hollow that the instrument companies who regularly rely on OEM products made in China perpetuate the stereotype. But he is determined to get past what he delicately phrases “the Chinese

obstacle” relying on buyers to “trust their ears and hearts” when trying their instrument out.

He’s also quick to say why Hailun is different.

“Hailun is a Chinese company with a Chinese family standing behind it,” Strmec states emphatically. “The family has pride.

It’s like the European family owned piano makers of years ago. Piano making is in their soul, their DNA, and with a piano,

there’s a human component. That’s why you need to build a workforce that is like a family, people who have worked at the craft and artistry for years.”

That workforce includes respected engineers from around the world. Hailun’s chief design engineer is Frank Emerson, whose 30 years of piano design work has included contributing to the success of Baldwin and Mason & Hamlin. Stephen Paulello, a French piano designer and en-

A rendering of the new Hailun Factory in Ningbo. Completion of the Factory is scheduled for Nov 2011.

44 MMR

FEBRUARY 2011

Visitors at the Hailun Factory: Jonathan Jerome (Toronto, CA), May Wang (Export Manager- Hailun Piano Co.), Lauren Wallace (VP of Retail Strategies, Hailun USA), Peter Veletzky (Master Piano Designer, Vienna, Austria), Jason Liu (Singapore), John Schienke (Toronto, CA), Frank Emerson (Hailun Chief Technical Engineer), Basilios Strmec (CEO, Hailun USA), James W. (Malaysia), Danny Geoghegan (Florida, USA).

gineer who is also a respected pianist, is also part of the team.

Emerson recently designed the HG 198 (6’4’’). Also on display at NAMM will be his HU 116 (45.5”) and the HU 6 (51.5’’).

Paulello developed the HG 218 (7’2’’). As for Strmec, he is from Vienna and was formerly a VP for Bösendorfer (he’s currently working on a book about the company that he plans to publish in 2011). Conveniently he’s uent in nine languages (he’s quick to apologize for his English, but speaks it articulately and with great humor).

As for that perception of Chinesemade instruments… it’s so ubiquitous its found in, well, China.

“I was at a meeting in Beijing, sitting next to a [local] piano dealer,” he says. “I asked him how many of our pianos he was selling, thinking it would be around 200 a year. He told me he was selling 2,000 units a year. Why that is funny is that, for the longest time, Chinese people would not buy Chinese pianos – they wanted pianos from Japan. That so many Hailun pianos are selling in China is a true sign of our success.”

Dedicated to Service Strmec has been at his position at Hailun for two years, his goal being to provide the quality of European-made instruments at prices a middle class family can afford. “We’re creating instruFEBRUARY 2011

ments that sound as excellent as those at much higher price range, and I can say that because I worked at Bösendorfer for 10 years. And now my goal as CEO is to drive the market with quality products and legendary service.”

Highlights for NAMM are two pianos in particular. Strmec is especially pleased with Emerson’s work on the 198, 6’4” grand. “It has a language all its own,” he says. Another highlight is Paulello’s 218, a semi-concert grand particularly well suited for institutions.

But what is also on display at NAMM is service.

“We have installed procedures, special internal benchmarks, to make sure we can provide excellent service. We’d like to be known as a company who creates products you can brag about, and if you have a need, you’ll be taken care of.” Called the Merchant Support Management (MSM Program), they “log each and every service call that comes in and pledge to resolve it within 10 business days.” Then every quarter they look at the big picture and see if there are any patterns or issues that need to be addressed with any specic model and act on it immediately.

“In the rst quarter of 2010, our customer satisfaction rating was 99.6 percent.

In the second and third quarters it was 100 percent. I’m proud we’re fullling our goals – we are standing behind our pianos.”

“ We’re creating instruments that sound as excellent as those at much higher price range.”

A worker manually prepares the bridge of a Hailun Grand Piano.

MMR 45

Tim Oliver (Cunningham Pianos) and Frank Emerson (Hailun) discuss the sound and design properties of the new Cunningham Piano.

For the end user, Hailun also dares to dream.

“Service is so important that we have created the Dream Assurance program.”

If after 60 days the customer isn’t satised, he or she can exchange it for another instrument. “This offer has resonated in the marketplace because it shows the degree of support we’re committed to providing,” he says. “We want customers to be free from

Nov 2010: Austrian Engineer: Peter Veletzky inspects a Computer Numerical Control Machine (CNC) at the Hailun Factory.

preconceived notions and trust their ears and experience with our pianos.”

They will also unveil a big innovation at NAMM called HELPS – Hailun Exclusive Limb Protector System. Danny Geoghegan, an engineer and inventor from Florida, developed patented hydraulic cylinders systems that make lifting a piano lid easy. The system also facilitates that the grand piano lid closes

slowly similar to a slow fall mechanism for the fallboard. “For a pianist who is not warmed up it can lead to a strained muscle. For an elderly person it might be sheer impossible to lift the lid. And for children, it may actually pose a serious threat of the lid landing on their arms or hands. It protects children and older people because it can be lifted with one  nger,” he says.

1300

46 MMR

FEBRUARY 2011

See us at NAMM Booth 211A

All new Hailun grand style pianos will have this feature on it, and it can be retrotted on other pianos.

New Beginnings “Soundboards are the heart of the instrument, and we recently entered a close relationship with a provider of highest quality timber from upper Austria,” Strmec says. “This supplier harvests wood in the Austrian Alpine region and then makes it available to soundboard makers that supply Bösendorfer, Bechstein, and others. Hailun has begun to source this high quality tim-

ber itself and produce soundboards at our own factory in Ningbo.” The beneciary is clearly the consumer: completed soundboards created from this area are between $1,800 and $2,600 usd. Making them in their own factory will bring that price down “several 100 percent” a discount passed onto the consumer.

Hailun owner Hailun Chen recognized long ago that for a product to be well branded, production had to be organized, he adds. “He started as an OEM supply parts operation, where success was based on parts being exact, and attention

Find out more at gographtech.com 48 MMR

See us at NAMM Booth 5920

to detail never faltering.” He would take that attention to detail and integrated into whole pianos. As the company grew, it became spread out over several buildings across the city of Ningbo, which itself is across the bay from Shanghai.

But now they are consolidating everything under one roof for further quality control.

“Vertical integration is a continued focus so we are building a new factory that will allow Hailun to build more instruments. It will also enable the operation to consolidate many of the production steps into one location. We expect a much more efcient mode of production by hosting all departments in one production site. The production capability of Hailun will increase to 50,000 units a year.”

And while they’ve long been known as an OEM provider, they are backing away from that to focus on the work for their brand. They have, however, expanded a longstanding relationship with Philadelphia-based Cunningham Pianos, and they have collaborated to bring new levels back the revived Cunningham line of pianos.

“We were honored when we were approached by Cunningham Pianos to work with them on this special project,” Strmec says. “Cunningham was a thriving brand from when it was founded by Patrick Cunningham in Philadelphia in 1891 until it was discontinued during World War II. [They continued on as a retailer and restorer.] They had very good ideas back in the day, and Patrick Cunningham was a leader in his time.”

In Spring of 2009, Rich Galassini and Tim Oliver, current owners of Cunningham Pianos, approached Hailun with a special request: they wanted us to design a proprietary Cunningham piano line that would build a bridge between the historic Cunningham Piano and modern piano building capabilities. Hailun brought in Emerson and worked with the team at Cunningham, integrating ideas from their history and modern technology to create these pianos. “I’m proud of the Cunningham – it’s not just an OEM stencil product, but designed to meet their needs and standards. It has allowed us to bring together America and China, taking strengths from both worlds.” He adds that this will be the only partnership like this they will do, and this new will be launched in January 2011.

And it’s all on display at NAMM. And maybe by then you can test Strmec on his 10th language – he’s been steadily studying Mandarin.

FEBRUARY 2011

For over 55 years Keystone has been supplying Battery Clips and Contacts to all industries, including the music industry.

We pride ourselves in designing and manufacturing quality products that you can depend on.

Some applications include: Guitars, Basses, Acoustic Pickups, Microphones, Amplifiers and Effects Pedals.

Play with the best. Get the Keystone connection.

RoHS Compliant ~ ISO 9001 Certified

(718) 956-8900 • (800) 221-5510 • FAX (718) 956-9040 e-mail: kec@keyelco.com • Website: keyelco.com

®

Battery Clips & Contacts

Call or Click for Catalog M55 Available from our global distributor network

Fretted

Giannini’s 110th Anniversary The name Giannini can trace its roots to the Massa Carrara and Lucca provinces in Italy. In 1894, at the age of 18, Tranquillo Giannini immigrated to Brazil from Italy. Six years later, he began construction on his rst workshop in Sao Paulo, where he would craft his own guitars. Now, 110 years and many generations later, the Giannini family business continues to thrive.

Roberto Giannini (Industrial director), Giorgio Giannini (president/CEO), Flavio Giannini (Commercial and Marketing director)

The present-day Giannini factory, now located in Salto, Brazil (100 km from São Paulo), is a fully modern, multi-functional facility. “Salto is a small city, with a large industrial area and good infrastructure, and is a 15 minute drive from Campinas International Airport,” says Flavio Giannini, the company’s marketing director. “Although we still maintain an ofce and showroom in São Paulo.”

In 1960, Giannini began manufacturing electric guitars, and for the next 30 years, the Giannini name was synonymous with electric instruments in Brazil.

In the ‘90s, the company partnered with Fender. Flavio explains, “We produced the Fender Southern Cross series for four years, under Fender licensing and supervision. Some of our products, like

the Tremendao stack amplier, have inspired a lot of artists and bands. Even today, our brand inspires a lot of musicians, like the band The Gianninis – a young [Brazilian] rock group who use our name because they use only Giannini instruments and ampliers.”

Giannini’s history is closely intertwined with Brazilian music history. “I was a frequent guest of Nara Leão’s parties, where the founders of Bossa Nova would hang out,” Flavio recalls. “At these parties, I always carried some classic guitars for them to try out and give their opinions. The Brazilian musicians have a love connection with the Giannini universe.” As for their most famous instrument: it has always been the Craviola classical guitar. The company also boasts

50 MMR

“We’re only investing in the local production of handmade, top-quality products.”

FEBRUARY 2011

As seen on NBC’s Today show and featured in et the Wall Stre Journal

Dealer Inquiries Welcome!

Wi DIGITAL WIRELESS SYSTEMS

The Smallest, Most Advanced Stereo Digital Wireless Systems!

Digital Versatility In The Palm Of Your Hand!

Wi AudioLink

TM

Wi AudioStream EL TM

Pocket Portable Stereo Digital Wireless Music Instruments & Audio Monitoring System

Pocket Portable Stereo Digital Wireless Microphone & Audio Monitoring System

All-in-one stereo digital wireless audio system for every instrument in the band!

• Electric Guitars • Keyboards & Digital Pianos • Electronic Drums • DJ Gear • In-Ear Monitors

Simple, elegant, ultra-light design for ear-worn MIC, lavalier miking, video camera/ instrument miking, in-ear audio monitoring and other line-level applications.

Now accepting dealers!

Jangus Music, Inc. 28202 Cabot Road, 3RD Floor Laguna Niguel, CA 92677

The Sound of Digital Innovation

52 MMR

a great tradition in ethnic instruments such as the cavaquinho, viola caipira, mandolin, and acoustic guitars. Giannini elds a popular and respected line of strings too, offering over 100 models, tensions, and variations for many instruments.

Currently, Giannini exports to over 40 countries, some of them with local distributors. Flavio explains, “We’re only investing in the local production of handmade, top-quality products. The rest of our line is produced in Asia, with the development and supervision of Giannini’s Brazilian engineers. Following our eternal search for the quality, we prepared a local team in Asia, who supervise the entire process, from production to shipping.” And he adds, “In the early ‘90s, Brazil was in a political, economical, and social storm that forced us to discontinue the production of some lines like keyboards, accessories, and electronic devices. We’ve reintroduced these lines, and they are now manufactured in Asia.”

After 110 years in business, the Giannini Company continues to grow and is now re-entering the American market with distribution being handled by Etros Music (www.etrosmusic.com). What has been the key to their longevity? Flavio responds, “Tradition, know-how, perseverance, and undoubtedly the family passion for our history.”

Te l : 7 1 4 - 5 0 5 - 4 5 6 7 s a l e s @ j a n g u s m u s i c. co m

TM

w w w.jangusmusic.com

Breaking News!

Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com FEBRUARY 2011

See us at NAMM Booth 4634

Retail

Revisiting Carmine St. Guitars A Successful One-Man Show

There is a tradition of iconic musical instrument stores in the Greenwich Village and lower downtown section of New York: John D’Angelico is known as one of the most esteemed American guitar makers ever and his shop was on Kenmare Street, just below the Village; Peter Carbone had a violin shop on Bleecker Street in the 1940s and 1950s, and besides selling violins, he dealt in banjos and guitars.He was the rst one in New York to sell compound (silk and steel) guitar strings, and many folksingers hung out in his store, including Pete Seeger; The Folklore Center, which opened in the late 1950s on MacDougal Street together with McCabe’s in Los Angeles, were the rst stores specializing in fretted instruments in the United States.

In more recent times Matt Umanov opened a fretted instrument store on Bleecker Street that started out with Matt being almost the sole employee and has now expanded to a shop where there are a half dozen employees, and Matt drifts in and out of the store.Carmine Street Guitars is a throwback to the Carbone operation-in the sense that Rick Kelly is a one-man show.He repairs guitars, he builds them, and he carries a handful of instruments by other makers as well.

Some Backstory…

MMR  rst visited Carmine Street Guitars about six years ago for a spotlight feature, but there have been a number of changes in the store since that time.Re54 MMR

visiting the store we talked with owner R.C. Kelly about the retail operation and his guitar building business.Rick was an art student in college, and he began his career by making elaborately designed dulcimers, that were intended to be art projects as well as functional musical instruments.Rather than initially opening a music store, he entered his instruments at juried craft fares, including one in Rhinebeck, New York.This resulted in his exhibiting and selling instruments at these fairs.At the time Rick was living in Maryland, and the dulcimer was a relatively rare instrument.

Subsequently Rick had a music store for ten years, and then he moved on to New York.From around 1974 until 1980

“ I’ll probably do this until I’m dead.

I love what I do, I found my niche here.”

FEBRUARY 2011

he had a shop on Downing Street.He was also hired by the Smithsonian Institute during this period to demonstrate instrument making.From New York he moved on to Monterey, California for a couple of years, before returning to the East Coast and opening a shop on Long Island.He stayed there until 1990, when he moved the present-day shop to Carmine Street.

By this time Kelly had turned to also building guitars, rst acoustics and then electric models. The reader needs to understand that during the ‘70s, there were virtually no books available on guitar construction, except for two books by Irving Sloan and Joseph Wallo.Rick comments that, “You had to feel your way into the eld.”There wasn’t any help available from schools where luthier skills were taught at that time.Kelly built some guitars, and he consigned them to seven stores.Early on he hit on the idea of using old wood, rather than new wood in his building.He used traditional designs and looked for lumber that was at least a hundred years old.Kelly sourced the wood out of dumpsters or from old buildings in New York that were either being rehabilitated or torn down.

Customers = Friends To understand how one person is able to build and repair guitars, as well as sell new instruments, you really have to go to Carmine Street Guitars, itself.Like the old Folklore Center, the shop is a haven for guitar acionados. Rick is apt to go FEBRUARY 2011

out for a coffee and say to one of these friends, “Okay, you watch the store while I go out.”It is as though the customers in Carmine St. become part of the business itself.This is about as vivid a contrast to a big box store as is possible to imagine.

One of the guitar fans who likes to hang out at Rick’s shop is  lmmaker Jim Jarmusch. Jim had a Fender Telecaster Squire, and started to hang out at Carmine Street Guitars.It wasn’t long before Jarmusch’s friend John Compo took some old wood from Jarmusch’s building as it was being rehabbed, and Compo brought the wood to Kelly.Eventually Rick made the  lmmaker a “new” Tele,

out of this 150-year old wood.Jim loved the guitar, and he in turn started bringing other friends to the store.

When we looked on the Internet for comments about Rick and the Carmine St., we were impressed that there was much praise for his reasonable prices and excellent repair work.The store may be in New York, but for the world it feels as though the consumer is being transported to a friendly small town where everyone knows everyone else.

In past years Kelly did more repair work than building.Currently he is doing over 50 percent of his business in crafting original instruments.He has a backlog of 100 orders.Kelly’s reputation has spread by word of mouth, though he does advertise in Vintage Guitar, but interest in his guitars truly escalated thanks to a feature in the Fall, 2009 Fretboard Journal.

How Can You Afford This?

We asked Rick how he was able to continue as a one-man operation in a high-rent district that is experiencing a recession.It turns out that the story is even more involved than we anticipated.

Kelly had a sort of benevolent landlady who kept his rent low (by New York standards.)In turn he  xed leaks in the roof, and helped to maintain the building.That owner died a few years ago, and her daughter inherited the building.

She was forced to more than double the rent, to pay inheritance taxes, and she MMR 55

was so convinced that Kelly would not be able to meet the increase, that she had already solicited another tenant.Much to her surprise, Rick agreed to pay the new rent.Rick determined that the only way that he could make it work was to do more luthier work.His friends and the shops’ clients began to give him old wood, or to provide leads for wood.He got some wood from the famed Chelsea Hotel, and famed North Carolina luthier Wayne Henderson, who had wandered into the shop, sent some of his own stock.

Rick’s mother became a bookkeeper for the store, and “everyone and his brother” helped out when needed.Rick, in turn, works 12-24 hour days, six days a week.

Of the guitar lines that he carries, Kelly cited Blue Ridge as one of his best sellers.He also carries Guild Guitars, the Washburn parlor models, G&L and Jerry Jones Electrics, and he sells some vintage consignment guitars. Matt Umanov’s shop is a couple of blocks away, and sometimes Rick does some repairs for them.

Because of the small size of the shop, Carmine Street offers no lessons, although they recommend teachers to their customers.Part of the store’s positive word of mouth promotion comes from the low $30 price that the store charges for setups.This is “the cheapest in the city,” but more importantly, the set-ups come highly recommended from other guitarists.“My customers sell better than I do, because people talk about you,” Rick comments.

The trust between the store’s customers and Kelly, together with the current 56 MMR

recession has brought an increase in consignments.He has had a couple of serious collectors consign guitars to the stores.The precedent for this came from Bob Quine, who played guitar for independent rock artist Richard Hell.Bob unfortunately died of a drug overdose, and weeks later his entire collection showed up at the shop.

This included hundreds of guitars, ampliers and dozens of effects pedals.Customer Marc Ribot mentioned to innovative guitarist Bill Frisell that one of Quine’s guitars was for sale.Bill had already been to Carmine Street, but this time he became a customer and friend.There are lots of other well-known artists who shop or hang out at Carmine Street, including G. Smith, Lou Reed, Poppa Chubbay,and Jim Campalongo from the Patti Smith band. Richie Havens is an old friend, and other customers include John Sebastian, founder of the Lovin’ Spoonful, Danny Kalb of the Blues Project, folksinger-storyteller Roy Bookbinder, blues man John Hammond, and the late Bo Diddley. Kelly did some work for Pete Seeger, and Pete’s picture hangs in the store.

The recession has slowed sales of brand-name guitars, and that has enabled Rick spend more time building new instruments. He still builds one or two acoustic guitars a year, and would like to make some arch tops. Down the line he would like to build some classical guitars. His last comment to us was, “I like to come to work.I’ll probably do this until I’m dead. I love what I do, I found my niche here.”

FEBRUARY 2011

Made for Performance, y Engineered for Econom Drum kits don’t get better than this. Solid and reliable 5-piece, 6-ply shells, these kits are complete with Remo™ heads and heavy-duty hardware.

Why pay more?

7im series

320 322 620 622

See us at NAMM Booth 3282

www.staggmusic.com

Distributed by EMD Music. • For further information, please contact EMD Music, Inc. - usa@emdmusic.com • 866 871 5800 Toll Free • 877 231 6653 Toll Free Fax

At A Glance Campbell’s Music’s

Bob Campbell The Personal

Who: Bob Campbell What: Campbell’s Music Where: York, Penn.

When: Store was founded in 1964 – I started in 1980 (second generation) Category: Stringed instrument specialists Top brands: Crafter, ESP, Kustom, Seagull, Campbell American, Yorkville, Curt Mangan, G&L

58 MMR

Home front: Sherry (wife), Isaiah (son), Olivia (daughter), Bodhi (dog).

perhero, because he was just a regular Joe who made himself into a hero.

Sounds Good Part I: I play bass and guitar primarily, but play uke and mandolin too.

People might be surprised to know: That I’ve studied mythology and various religious thoughts for over 30 years, and am a huge fan of British comedy

Maybe Not So Good: I also do computer sequencing – just enough to irritate people.

Sounds Good Part II: I started playing when I was 11, and started working here when I was 16. I was always surrounded by excellent musicians and grew up literally in a music store, so I didn’t have much choice but to play music!

I knew I wanted to be in music instrument business when… I lost my sanity.

He’s on a mission: The best part of my job is being surrounded by musical instruments all day and helping people get excited about making music. I believe that everyone is a potential musician, so my mission is to help people realize that potential.

Most unpleasant part about my job: Bookwork. Blah.

The most important thing about managing a music store is: To like people because they sure will challenge you, in ways both good and bad. Also to like, or at least understand, many musical styles, because it helps to connect with the wide range of customers you’ll encounter.

The important thing about doing business with a manufacturer is: There needs to be two-way communication, which leads to a better understanding of what we’re both facing.

The most important quality to look for when hiring someone is: the ability to learn. I can work with an employee on sales techniques and gear specs but they have to be able to learn and use it.

If I could go back in time and tell my younger self one thing, it would be: RUN! Or to work harder and smarter, so you could retire before you’re 92.

Biggest Pet Peeve about the Biz: The willingness of certain manufacturers to allow their product to be cheapened by the mega stores instead of working to make their product desirable at a better margin.

If I was a cartoon character, I’d be: Goofy, because he wears a hat…

Who I admire most in this business: My dad, who started the business.

If I was a superhero, I’d be: Batman – longtime favorite and coolest su-

Add to that list: …and my iMSO brethren, as we’re all in this together FEBRUARY 2011

See us at NAMM Booth 205B

At A Glance Bob Campbell and the iMSO is the best this industry has to offer. Manufacturers: pay attention!

True or False: Can you be happy and rich in the music instrument business? Someone told me it was possible …

Favorite musician joke: What is the difference between an accordion and a trampoline? You take your shoes off to jump on a trampoline.

Favorite Quote Part I: “There are only 40 people in the world and five of them are hamburgers.” – Captain Beefheart.

Favorite Quote Part II: “The only valid censorship of ideas is the right of people not to listen.” – Tommy Smothers See us at NAMM Booth 1724

Breaking News!

Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com

60 MMR

See us at NAMM Booth 4410

FEBRUARY 2011

We get it.

There are not enough hours in your days. Your customers need you. Your employees need you. Everyone is pulling at you and you just want to make your work load easier.

Dana B. Goods is the exclusive US distributors for:

Dana B. Goods is here to help! With one simple call you

Guitars, Bass and Accessories

can order a wide variety of instruments and accessories. Our sales team are known for their low-pressure, fun attitude which makes ordering a pleasant experience.

By working with Dana B. Goods you get:

Michael Tobias Design

A wide variety of profitable, quality products Excellent customer support A painless, low-stress ordering process Tons of product training materials Aggressive product marketing A heck of a good time!

Analog Effect Pedals

Switchers

Ukuleles, Gig Bags and Stands

Microphones

Guitars

Call Dana B. Goods at (800) 741-0109 today and start having a good time all of the time!

Dana B. Goods 4054 Transport Street, Unit A, Ventura CA 93003 See us at NAMM Booth 5868

danabgoods.com

sales@danabgoods.com

Buyer’s Guide to New Gear

MMR takes a look at new products showcased at the 2011 Winter NAMM show in Anaheim.

Fretted Daisy Rock Rebel Rockit Bass The Rebel Rockit bass was designed with Daisy Rock’s signature traits - lightweight construction, slim and narrow neck design, and visual appeal. The bass features a 22 fret 32” rock maple neck and a lightweight sycamore body. Components include a Daisy Rock P + J passive pickup, Daisy Rock standard bridge, volume and tone controls for versatility, and Daisy Rock custom tuners. The Rebel Rockit bass is available in Atomic Pink  nish for a retail price of $369. www.daisyrock.com NAMM Exhibit # 4818

Voyage-Air Guitar’s BelAir Folding Guitar Voyage-Air’s BelAir folding guitar is crafted as a fullsize, full-scale guitar and features a solid alder body, and a Canadian maple neck with rosewood cap. Features also include two custom-wound Tonerider P90 soapbar pickups with separate volume and tone controls for each pickup, three-way toggle switch, and an Italian made faux tortoise-shell pickguard. The BelAir’s allnew patented hinge and latch design has been specically engineered for the electric guitar.

Only 250 of the new Limited TransAxe BelAir models will be produced. Each will be individually numbered and come complete with a new custom DuraTrans case. Barely larger than a laptop computer case, the DuraTrans case is padded, and has a zippered pocket for accessories. Another zippered pouch has backpack straps. www.voyageairguitar.com NAMM Exhibit #1410

Prestige Eclipse Series Acoustic Guitars Prestige Eclipse series acoustic guitars feature an auditorium cutaway body and come in three separate wood combinations: spruce/mahogany, spruce/ rosewood, and koa/koa. Limited to only 100 pieces annually, the Eclipse series guitars are built with some of the  nest tonewoods available. Other features include all solid wood construction; beveled Venetian cutaway with padauk inlay; scalloped bracing; split saddles; Gotoh 21:1 tuners; satin neck; ebony  ngerboard; and a 1 3/4” nut width. Prestige Guitars have partnered with Fishman Acoustic Amplication to offer the Fishman Matrix Ellipse Blend Pickup System as an optional upgrade on all three models.

Retail prices range from $1,499 to $2,599. www.prestigeguitars.com NAMM Exhibit # 4198 62 MMR

FEBRUARY 2011

Flaxwood’s Hybrid Bolt-On Neck Guitars Crafted in Finland, Flaxwood’s Hybird series introduces a patented NFC (Natural Fiber Composite) bolt-on neck combined with a European Alder body. Using recycled Northern Spruce ber as the primary ingredient, the NFC composite is truly “green” in that no trees were cut down in order to manufacture the material, and it is also completely recyclable. Available initially in two versions: featuring three single-coil or two humbucker Seymour Duncan pickups, both Hybrid models will ship with stainless steel tremolo bridges. MSRP is expected to start at $1299. www.axwood.com NAMM Exhibit # 3496 ZT Amplifiers’ Ghost ZT Ampliers’ Ghost guitar amplier is compact and features a custom-designed 6.5” driver in a solid MDF cabinet less than 7” high and 8” wide. The nish is gloss white.

o-Matik truss rod for neck alignment.

The alder body is contoured, and the two high output Burns Tri-Sonic pickups are controlled by one volume, one tone control, and a three-way pickup selector switch. The bridge is the Burns Rez-oTube style.

Saga Musical Instruments is the exclusive USA distributor of Burns electric guitars and basses. www.sagamusic.com NAMM Exhibit # 5760

Dean Markley CD Series Amplifiers Reissue Dean Markley is reissuing two models – the CD30 and CD60 all-tube lead ampliers. Features include two inputs; Channel Switching; Volume; Gain; Drive; Treble; Middle; Bass; Master Volume; Reverb; Presence; Overdrive Voicing; Drive; Mid-Boost

Meeting the Needs of Students for More Than 30 Years ...

Our Best-Selling SV-175 Cremona Violin!

Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 30 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders.

Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has recently been upgraded to include the J.LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Despite the diminutive size, the Ghost is said to produce impressive output and tone. The Tone control offers a wide sweep, and the Volume and Gain controls allow the user to dial in clean output at high volumes or overdrive at low volumes. The retail price is $199. www.ztampliers.com NAMM Exhibit # 5975 Burns’ Sonic Limited Edition The Burns guitar line’s Sonic Limited Edition electric guitar is now available in the U.S. market.

The new Sonic features a slim design, a highly amed Canadian maple neck, and Indian rosewood  ngerboard. The neck also incorporates the Burns GearFEBRUARY 2011

Cremona SV-175 Violin Outfit: •All-solid carved, graduated construction •Seven sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •Well-balanced J.LaSalle LB-13 bow with ebony frog

249

$

Suggested Retail

SV-175

See us at NAMM Booth 5760

[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.

MMR 63

Buyers Guide to New Gear switches; variable effects loop, Pre Amp Out, Power Amp In; and a specially designed 12” Celestion speaker. www.deanmarkleyamps.com NAMM Exhibit # 5710 Century’s Stress-A-Way Bridge Century Guitars’ adjustable Stress-A-Way Bridge is said to provide intonation and eliminate warped tops. The new feature now makes it simple to adjust the string action to any desired height. The Stress-AWay Bridge was engineered by its inventor and the founder of Century Guitars, Jack Rogers. Century Guitars offers a comprehensive line of acoustic guitars designed by musicians. Each instrument comes with the Stress-A-Way Bridge.

NAMM Exhibit # 4180 Riptide Ukuleles from Boulder Creek The new Riptide Ukuleles from Boulder Creek Guitars feature over 20 mod-

64 MMR

els with and without built-in preamps and chromatic tuners. The new nishes include natural, mahogany, gloss black, Cabo sunset, vintage natural, and natural gloss. www.bouldercreekguitars.com NAMM Exhibit # 3590 Bamboo Ukulele from Kiwaya As part of their eco series, Kiwaya’s KBUS Standard Soprano and KBUS-C Soprano Cutaway feature all bamboo body, neck,  ngerboard and bridge and come with Aquila strings, Grover geared tuners, and carrying bag. www.kiwayaukuleles.com NAMM Exhibit # 1716 Eddy Finn Ukuleles from SHS SHS International’s new line of Eddy Finn Ukuleles feature a unique  n-shaped

sound hole and a traditional series that has a round sound hole. All models are available in soprano, concert, and tenor sizes and are offered in a wide variety of wood choices. www.shsint.net NAMM Exhibit # 1648

Ibanez AEF Series Back in the line for 2011, the Ibanez’s AEF acoustic guitar offers players a deeper body, while retaining all the features from the original: from the ergonomic body shape and ma-

See us at NAMM Booth 1648

FEBRUARY 2011

POWERFUL, COMMANDING, PERFORMANCE

More professionals are playing XO

by Jupiter and it’s time to find out why...

The new XO professional bass trombones feature versatility and playability that exceeds the expectations of even the most discriminating artist. These fine precision instruments are available in both independent and dependent systems. From the softest whisper to the most tumultuous fortissimo blast, XO delivers articulate and accurate response for the most demanding musical passages.

Visit your nearest dealer for the complete line of XO tenor and bass trombones.

XO by Jupiter. Professional. By Design.

Visit us at Winter NAMM, Booth 4800.

JupiterXO.com

See us at NAMM Booth 5904

Buyers Guide to New Gear hogany neck to the rosewood bridge and fretboard. The AEF is offered in several  nishes including sunburst, solid  nishes, quilted maple, amed maple, and spruce tops. The AEF series features Fishman Sonicore pickups and Ibanez SST Shape Shifter Preamps with onboard tuners. www.ibanez.com NAMM Exhibit # 4634 Six-String Paradise from Vintage John Hornby Skewes & Co. Ltd., distributors of Vintage guitars, has introduced the new Vintage V100AFD Paradise. Featuring a solid mahogany single cutaway body with a genuine carved maple cap and ame maple veneer top, the V100AFD Paradise comes with single ply ivory colored binding and a cherry red back. The Paradise comes with a pair of WVHZ Wilkinson Zebra humbucking pickups. In addition to

FEBRUARY 2011

Wilkinson tuners and bridge, the Paradise includes a set of chrome straplocks. www.jhs.co.uk Kohala’s For Dummies Starter Packs Kohala’s Ukulele For Dummies Starter Pack includes a Kohala ukulele, Ukulele Basics For Dummies book with CD, Kohala ukulele bag, Kohala digital tuner, and picks.

The Violin For Dummies Starter Pack includes a full-size violin, extra “E” strings,  ne tuners, rosin and bow, hardshell case, music stand with carrying bag, digital tuner, shoulder rest, and Violin Basics For Dummies book with CD. The Harmonica For Dummies Starter Pack includes Hohner Old Standby Harmonica with case, and Harmonica Basics For Dummies book and CD. www.lanikaiukes.com NAMM Exhibit # 1648 Hohner Expands Essential Series Guitars Hohner, Inc. unveils two new families of

Essential Series acoustic guitars. The Essential Roots’ SO and SOO body shapes are reminiscent of the smaller bodied guitars. The Essential A/E models feature a parlor dreadnought cutaway. All Essential A/E series guitars are equipped with black tuners, a black nut, black bridge, and Fishman Isys+ preamps. Hohner has equipped each Essential model guitar with NVI (No Variance Intonation) Technology. This special nut and bridge assures that these guitars play with perfect intonation, up and down the length of the neck. Each Essential guitar goes through a 12- point inspection at Hohner’s U.S. facility. www.hohnerusa.com NAMM Exhibit # 3240 Awesome’s Pickup Tone Multiplier AweSome Musical Instruments products are built around their Pickup Tone Multiplier

MMR 67

Buyers Guide to New Gear Switching System, which is said to increase the tone power of an electric guitar or bass.

The Pickup Tone Multiplier Switching System provides seven times more pickup tones from a standard three-pickup instrument. It also gives a two-pickup guitar, bass, or other instruments twice as many pickup tones. www.awesome-guitars.com PRS’s 2-Channel 50-Watt Amps PRS’s new 2 Channel “C” and 2 Channel “H” 50 watt amps feature two channels with independent master volume, treble, mid, bass, and gain controls with global reverb. The lead channel is said to offer powerful, smooth distortion with liquid sustain, while the clean channel has clean highs and extensive headroom, but can be overdriven at maximum settings. Both amps feature effects loops with adjustable send and return and are  xed bias. A proprietary Cinemag (“C”) transformer and two EL34 power tubes in the 2 Channel “C” amplier provide vintage tones.

68 MMR

PRS’s new PRS DB-2 speaker cabinet works well with both PRS 2 channel amps but is practical for all musical applications. This deeper 2 x 12 closed back cabinet features all-plywood construction and is wrapped in PRS’s heavy duty black covering. Speakers are Celestion vintage 30s (8 Ohms). www.prsguitars.com NAMM Exhibit # 5320 The Strumstick The Strumstick is an instrument by Bob McNally, designer of the Backpacker Guitar. The Strumstick combines three strings and a diatonic scale. For beginners, it’s easy to play songs, and to create and improvise right from the start. For musicians, the Strumstick can be an intuitive sketch pad and a melody and groove maker.

The Strumstick comes with a detailed instruction book and

an audio CD, and is available in Keys of G and D (tunable to other keys) as well as a chromatic ukulele model. www.strumstick.com NAMM Exhibit # 1718

Band & Orchestra Mighty Bright’s Enhanced LED Orchestra Light Mighty Bright has added new enhancements to its Orchestra Light, an LED music stand light for performing musicians. The Orchestra Light improvements provide two increased brightness levels and centralized control of the lights. The Orchestra Light is resistant to breakage, compact, and features LEDs, an environmentally friendly light source providing up to 100,000 hours of illumination.

The Orchestra Light’s new mechanical switch has two ON settings for two light intensity levels allowing orchestra leaders and musicians to select one of two brightness settings depending on an individual’s preference or on-stage setting and a exible goose-

FEBRUARY 2011

“Vibrant, colorful and dynamic... the

beauty of a Majestic marimba is not only heard, but

felt...

creating an instant connection between performer and audience.�

Casey Cangelosi Professor of Percussion at Concord University, Renowned Composer and Performing Artist

Transforming the percussive arts.

Majestic mallet instruments, timpani and concert drums are rapidly becoming the preferred instruments for today’s percussion soloists, sections and ensembles.

New features that assure reliable performance and the best possible quality of sound allow performers, students and educators to focus on musicianship.

Be innovative. Be expressive. Be Majestic.

majesticpercussion.com (800) 773-9973

info@majesticpercussion.com

Visit us at Winter NAMM, Booth 4800.

Smart & Pretty

Elida Dakoli

PianoDisc/Mason & Hamlin artist

& The Intelligent Player System See us at NAMM Booth 205A

www.pianodisc.com

(916) 567-9999

Buyers Guide to New Gear neck for simple light adjustment. This new switch also allows for multiple Orchestra Lights to be managed centrally by lighting technicians. The retail price is $69.99. www.mightybright.com NAMM Exhibit # 1525 Vandoren’s M/O Ligature Vandoren’s M/O ligature combines the design characteristics of the original Masters series with the symmetrical tightening and speed of the Optimum series. The M/O ligatures is available for all clarinets and saxophones in a variety of ďƒž nishes – pewter, black, and silver for the clarinet family and gilded for the saxophones.

Twenty-four carat gold plating is available for Bb clarinet, alto sax, and tenor sax M/O ligatures.

The new M/O ligatures will be available beginning February 2011. www.vandoren.com NAMM Exhibit # 3110

Christopher Double Bass Christopher has developed the Christopher RN double bass with a removable neck to make traveling easier. Removing the neck is made easy by releasing the strings from the tailpiece, sliding the neck forward and storing it (with the strings) in the neck bag. The padded soft case for the Christopher RN can be used for both the assembled and disassembled bass. An optional ďƒ&#x;ight hard case is also available. The dimensions of the hard case are L 55’’ x W 32’’ x H 22’’; the total weight, including instrument, is 60.5 pounds. www.concordgroup.com NAMM Exhibit # 3221 King System Blue Brass Mouthpiece System Blue and Conn-Selmer have in-

troduced the King System Blue Brass Mouthpiece line. King System Blue Mouthpieces were used exclusively by the Blue Devils Drum and Bugle Corps beginning the 2010 drum corps season.

The ďƒž rst mouthpiece line created for the needs of the marching arts, the King System Blue line includes mouthpieces for trumpet, mellophone, baritone, euphonium, and tuba. The mouthpieces have a heavy feel and medium cup depth for darker tone and air stability at louder volumes. System Blue Mouthpieces also feature a medium sharp bite that allow performers to slot pitches and enunciate articulations while not losing the ability to play smooth. Retail prices start at $107 for trumpet to $146 for tuba. www.conn-selmer.com NAMM Exhibit # 4224 Quantum Marching Brass from Jupiter Jupiter has made improvements on their 5000 Series Trumpets, 5050 Mellophones, 5060 Baritones, 5070 Eupho-

April 6 – 9, 2011 Frankfurt, Germany NJTTJPO GPS NVTJD Musikmesse in Frankfurt, Germany is definitely the place to be for anyone involved in the music and musical instrument business. It’s the largest music show in the world and attracts exhibitors, visitors and musicians from all corners of the globe. More than 30,000 musical instruments, innovations and product ideas will be on display from electric guitars and digital music software to classical stringed instruments.

For further information and registration visit: XXX NVTJLNFTTF DPN info@usa.messefrankfurt.com Tel. +1.770.984.8016

FEBRUARY 2011

See us at NAMM Booth 5904

MMR 71

Buyers Guide to New Gear niums and 5080 Tubas. The new heavy duty bracing on the primary branches and 1st valve trigger gives marching musicians durability. Overall playability has also been improved on the entire Quantum Line of marching horns. Newly redesigned mouth pipes on the 5000 Series trumpets and 5050 Mellophones provide players with enhanced intonation and a freer response. The Quantum Line of low brass marching horns give baritone and euphonium players improved trigger functions with the use of high density stainless steel mini-ball linkage components. The 5080 Series Tubas have a new ergonomically benecial mouth pipe and bell design. www.quantummarching.com NAMM Exhibit # 4800 Eastman Line of Saxophones Eastman Music Company complete line of saxophones includes both student and professional alto and tenor saxophones and a professional line of soprano and baritone saxophones. Eastman brings professional level features even to

72 MMR

the student level saxophones with ergonomic key placement, high F#, and adjustable thumb rest. On the professional level, they feature a choice of necks on the alto and tenor saxophones, mother of pearl  nger buttons, and adjustable palm key heights. www.eastmanmusiccompany.com

or packaged complete with Paiste 101 cymbals. www.yamaha.com NAMM Exhibit # 6528 Paiste’s Twenty Masters & the Return of Formula 602 The Twenty Masters Collection is an assemblage of hand-manufactured cym-

Percussion Yamaha Drums’ GigMaker Series Yamaha’s new series of GigMaker drum sets feature Yamaha hardware with hex tom ball joints for precise positioning along with ve new glitter wrap  nishes.

In addition to the matching wood snare drum and Yamaha’s double-braced hardware, the GigMaker drum sets include matching wood bass drum hoops and come in 20” and 22” congurations. The new kits, constructed with basswood and poplar shells, are available as shell packs, complete congurations with hardware,

bals made of Cu-Sn 20 bronze. The Dark Rides, available in 20” and 22”, meet the requirements of jazz drummers, who seek vintage sound. Their soft feel suits dynamic playing in quiet to medium-loud combos. The 20” Dark Crash Ride is slightly lighter, and provides somewhat more wash, but features the same vintage, earthy timbre as the Dark Ride. The Dark Crisp Rides in 20” and 22” feature the same traditional-dark color tone. Somewhat heavier than the

See us at NAMM Booth 3590

FEBRUARY 2011

TWO DESIGNERS PERFECT BALANCE THE CONTINENTAL D8CE BEAUTY AND ELEGANCE

• Dreadnought Cutaway Body • Solid Cedar Top with Rosewood Back and Sides • Gold Grover™ Tuners • Clearwave 50™ by Fishman® with 4 Band EQ

INCREDIBLE GROSS MARGIN SENSATIONAL PRODUCTS NO MINIMUMS

THE ROSE ANNE RA10 POWER AND GRACE

• Best in Show Award - 2010 Summer NAMM • Double Cutaway Alder Body for Full Fret Access • Fast 24 Fret Neck , 24” Scale • String Through Body Bridge Design

See us at NAMM Booth 210A

1329 Gateway Drive - Gallatin, TN 37066 -615.206.0077 - www.smcmusic.com

Multi-Percussion Stick, Maple, Wood-tip / Felt Butt (SD6W)

Joey Jordison Oak Sticks (PW515W)

So many new products, you’ll need a new stick bag.

Oh wait, we’ve got those too.

Joey Jordison Stick Bag (JJBAG) Backpack with Stick Bag (BP1) Performer Series Timpani Mallet, Maple, Soft (PST1)

Ensemble Series Mallets, Rattan Performer Series Timpani Mallet, Maple, Medium Soft (PST2)

Soft (ES1R)

Performer Series Timpani Mallet, Maple, Medium/General (PST3)

Performer Series Timpani Mallet, Maple, Hard/Staccato (PST4)

Performer Series Teflon Mallet, Rattan (PSX50R)

Marching Stick, Designed by Chris Retschulte (TXDC72W)

Blue Nylon Brush (B400)

Performer Series Timpani Mallet, Maple, Ultra Staccato (PST5)

Small Broomstick (PRBRM2)

Medium Soft (ES2R)

Medium (ES3R)

Medium Hard (ES4R)

Scott Johnson System Blue Marching Stick, Hickory (TXDC17W)

Hard (ES5R)

Scott Johnson System Blue “ScoJo” Rubber-tipped Stick, Hickory (TXXB3)

Red Stick Rapp (SRRED)

promark.com

© Pro-Mark Corporation

See us at NAMM Booth 3056

Buyers Guide to New Gear Dark Rides, these models are suitable for drummers in medium-loud settings that need more stick de nition. The 20” Sweet Ride was developed in collaboration with French jazz icon André “Dédé” Ceccarelli. This medium-light cymbal is suitable for sophisticated applications in smaller bands. The 20” and 21” Medium Rides are suitable studio and stage in various musical settings. The 20” and 21” Dark Dry Ride is suitable for jazz players, who prefer a controllable and dry sound. The raw surface with numerous hammering marks is graced by wide lathing. The 24” Deep Ride weighs in at more than 10 pounds and was developed in collaboration with studio-master John “JR” Robinson. The Signature Groove logo recognizes his contribution to recording history. For his studio work JR requires a versatile ride cymbal that remains de ned at all dynamic levels from quiet to loud and provides warmth and depth at the same time.

Paiste reintroduces its Formula 602 cymbal series. Formula 602s are entirely

made by hand from the originally used Cu-Sn 20 bronze in Switzerland using

traditional methods that have remained unchanged in over half a century. www.paiste.com NAMM Exhibit # 3270 Vic Firth’s 5A Dual-Tone Vic Firth’s American Classic 5A DualTone is available as a special combination stick with dual tone capacity. The 5A Dual-Tone features the 5A wood tip with a durable synthetic felt mallet head attached to the butt end. The entire stick is ground from a single piece of hickory. www.vic rth.com NAMM Exhibit # 3040 Zildjian’s Gen16 Digital Vault Gen16’s Digital Vault series features

acoustic samples of Zildjian’s most exclusive master reference cymbals, along with limited edition cymbals never made available to the public.

Gen16’s Acoustic/Electric (A.E.) Cymbal system is the  rst hybrid acoustic/electric cymbal, and combines patented low-volume acoustic cymbals with microphone, signal processing, and tone modeling.

The A.E. Drum Rack is percussion hardware system that complements both acoustic and electronic drum setups. Designed around a patent pending hinge system that allows for fast setup, compact transport, and functionality, the A.E. Drum Rack is lighter and stronger than conventional drum racks, and supports a wide range of electric, acoustic, and hybrid drum and percussion setups.

Gen16’s Groove Player, app for iPhone and iPad, features an interactive user interface, and delivers control over tempo, time signature, drum, and cymbal sounds.

AVAILABLE NOW! INCLUDES: D

16x16 6 EXPANSION CARD D A $289 VALUE! (INTRODUCTORY O OFFER, WHILE SUPPLIES LAST)

PHONIC S16

PAA3

CHECK OUT THESE NEW PRODUCTS AT NAMM PHONIC BOOTH 6878! AM440-DP MIXER

PAA6

ASK YOUR REP ABOUT THE NEW ISK/ASK SPEAKERS

POWERPOD 780 PLUS + SEM 712 PLUS HORNET 1620 DIGITAL AMP

ACUMEN 6A

SAFARI 3000

INCEPTION 12 ASK12

ISK12

Superior Service - Reliable Product - Great Sounding - Great Sell Through - Order Today!

Call Your USM Rep at 800.877.6863 - www.usmusiccorp.com

FEBRUARY 2011

See us at NAMM Booths 4558, 4835, 5244

MMR 75

Buyers Guide to New Gear It also allows users to play and program beats and post them to Web sites. www.gen-16.com NAMM Exhibit # 3050 Tama Adds New Finishes to Bubinga & Maple Kits Tama has added two new  nishes to its agship lines: in Starclassic Bubinga, Volcanic Red Burst and in Starclassic Maple, Molten Satin Brown Burst.

The new  nishes create owing, organic patterns of color that appear almost iridescent under normal stage lighting.

Because each shell is individually treated and  nished, no two are exactly alike. www.tama.com NAMM Exhibit # 4634

Supernatural Cymbals Launches Supernatural Percussion Supernaturals is adding percussion to its cymbal line-up with custom built snares and full kits by drum builder John Cross.

The kits feature stave and segmented

shell design and exotic wood selections.

Supernaturals has teamed up with Orange County Choppers to create a one of a kind cymbal themed chopper and a new cymbal series, OCCtane. www.supernaturalcymbals.com NAMM Exhibit # 2746 Sonor’s Steve Smith Signature Snare Drum Sonor’s Steve Smith Signature Snare Drum is 14” x 5.5” and made out of an ex-

clusive, 2.5 mm cast steel shell with 2.5 mm reinforcement rings and two air vents. The drum features vintage style Phonic lugs with integrated TuneSafe, die-cast hoops, and a Remo Fiberskyn3 batter head. As well as the signature badge, Steve’s signature is engraved on a re-issue of the “Hilite Exclusive” badge. Steve uses this instrument in studio sessions as well as in live performances while on tour. www.sonor.com NAMM Exhibit #

Print & DVD Alfred Offers Pop and Movie Hits Alfred Music Publishing has expanded its Premier Piano Course with two new supplemental books, correlated with levels

ProMaxX 14a ProMaxX12a ProMaxX10a ProMaxX15sa 900w RMS 900w RMS 900w RMS 1200w RMS 136dB SPL 133dB SPL 127dB SPL 136dB SPL

With ProMaxX’s 8 EQ Presets it’s like having EIGHT Speakers in One! Featuring 900 watts RMS of Class D biamped power, B&C Neodymium Woofers & HF Drivers, the New FBT Pro MaxX 14a, 12a, 10a 2 way speakers deliver superior audio fidelity. The 36 lb. ProMaxX 14a features our New 14” Woofer for big time bass response without excessive weight. The 1200w RMS ProMaxX 15sa Sub provides solid, punchy LF with floor shaking 136dB SPL FBT ProMaxX Speakers are Completely Manufactured in Italy

Get the whole story at www.fbtusa.net FBT USA Palm Coast, FL. 800 333-9383 See us at NAMM - Booth #6840, Hall A 76 MMR

FEBRUARY 2011

Improve your margins and simplify your life by taking advantage of GHS Music Products one-stop shopping for all of your guitar accessory needs! Choose from hundreds of high quality products from GHS Strings and Rocktron, and our USA distribution of Rockbag, Rockcase, RockStand and RockCable products.

2011 NAMM BOOTH 4684 HALL C

MEET THE ARTISTS! We’ve got great GHS and Rocktron Artist Appearances scheduled throughout the NAMM show!

Stop by our booth (4684 in Hall C) for specific names and times.

Rocktron turns the music gear industry on its ear, releasing a revolution in live artist performance with the new DreamGig Artist Performance System.

Stop by our booth for your FREE link to the Rocktron DreamGig software, and sign up for the FREE GHS/Rocktron Video Distribution Network.

ghsstrings.com rocktron.com

GHS Corporation 2813 Wilber Ave., Battle Creek, MI 49037 tel. 269/968-3351 fax 269/968-6913

Buyers Guide to New Gear 1A and 1B. Premier Piano Course: Pop and Movie Hits Book 1A and 1B includes selections arranged to correlate with the concepts presented in each corresponding lesson book. Premier Piano Course is the newest piano method from Alfred Music Publishing, with allnew original music by authors, Dennis Alexander and Martha Mier, as well as new arrangements of other favorites. Premier Piano Course’s musical structure and concepts are presented in a fun, interactive way that keeps students interested and enthusiastic about learning. Pedagogues, Dr. Gayle Kowalchyk, Dr. E.L. Lancaster, and Dr. Victoria McArthur created theory books based on a comprehensive mu-

FEBRUARY 2011

sicianship approach that includes written theory, ear training, sight-reading, and creative activities. Reading is introduced using a non-position approach based on patterns and landmarks to produce strong sight-readers. www.alfred.com NAMM Exhibit # 4822 Rock House’s The Need for Lead Rock House has released The Need for Lead: Phrases Hooks and Melodies two DVD set featuring guitarist Gary Hoey. In his rst ever instructional program, Gary shares his tips and secrets that have helped him amass 17 albums, ve top 20 Billboard hits, and a

See us at NAMM Booth 3505

spot on the list of top 100 greatest guitar players of all time. The DVD covers scales, patterns, blues scales, and the modes he uses to create leads. Gary shows how he uses bends, hammer ons, pull offs, slides, and reveals how he developed his signature vibrato. He covers his tricks for fretboard visualization, syncopated timings, melodic phrasing, string skipping intervals, and the elements that give him command of a variety of musical genres. www.rockhousemethod.com NAMM Exhibit # 4618 New from Hal Leonard Q on Producing presents Quincy Jones’ approach to making music. Told to and compiled by author and audio expert Bill Gibson, Quincy’s observations, culled from over a year of in-depth interviews, are collected and presented in book form and on an

MMR 79

Buyers Guide to New Gear accompanying DVD-ROM, providing a course of instruction from one of the true legends of American music. Quincy discusses the techniques learned as an arranger for such legendary performers as Count Basie and Ray Charles, as a touring bandleader, and as a young producer with his  rst pop successes.

In his rst book, The Daily Adventures of Mixerman, the author detailed the frustrating and often hilarious goings on during the process of recording a major-label band.

Hal Leonard has released Mixerman’s latest, Zen and the Art of Mixing. With a rm commitment to art over technology and to maintaining a grasp of each, Mixerman outlines his own approach to recording success, based on his years mixing records in all genres of music for all kinds of artists, often under trying circumstances. www.halleonard.com NAMM Exhibit # 4318

Accessories AMV Sales’ Musical Goods AMV Sales & Consultation offers musicrelated, licensed print goods, apparel, sunglasses, collectibles, accessories, and other

goods. They are also offering JSR’s new line of guitar and music-themed t-shirts that are modestly priced, have a guarantee, with no minimum order. These new shirts can also be “name-dropped” with a retailer’s logo if desired. www.amvsales.com NAMM Exhibit # 3084 Epilog’s Legend EXT Epilog’s Legend EXT is the company’s large-scale laser engraver that combines a robust design with features that make per-

sonalizing instruments easy. Due to the large work area and powerful cutting capabilities of the EXT, users can create designs for the instrument of their choice – even large or uniquely shaped items such as guitars. www.epiloglaser.com NAMM booth #1331 Eden Electronics’ Direct Box/ Preamp Pedal Eden’s WTDI pedal is small enough to t in a gig bag, case, or pedal board, and can go direct into the power amp section of any amp with direct inputs. It also works well with acoustic guitars and basses.

The pedal features true bypass and both ¼” and XLR (with ground lift) outputs. In addition to three bands of tone

HUNTER NEW YORK

QUALITY BAND INSTRUMENTS FROM HUNTER

Provide your customers with the highest quality instruments and the best possible price points. Hunter offers a full line of instruments that are made to the best standards.

Call us today to find out how you can profit from Hunter Musical Instruments.

Fast shipping available from our New York warehouse.

HUNTER MUSICAL INSTRUMENTS 3300 Northern Blvd. Long Island City, NY 11101 (718)706-0828 Q FAX (718)706-0128 www.huntermusical.com 80 MMR

See us at NAMM Booth 3000

FEBRUARY 2011

PREPARE TO BE AMAZED.

Coming NAMM 2011

DISTRIBUTOR OF:

BOOTH: #6440

EMD invites you to discover a world of instruments and accessories at the best prices.

In business we expect maximum choice. At EMD this is taken seriously.

EMD offers the widest range of musical products under one roof, tailored for all ages, tastes and budgets. With a proven track record of high profitabilty for you, the Dealer, we pride ourselves on being your first port of call for all musical instruments and accessories. Our experienced and dedicated team are committed to providing fast, efficient, friendly service before and after the sale. Attractive deals, most favorable terms and utmost integrity are ubiquitous in all our transactions.

EMD. Experience the standard.

EMD Music, Inc. - usa@emdmusic.com - 866 871 5800 Toll Free - 877 231 6653 Toll Free Fax

Buyers Guide to New Gear control with bass boost and mid shift switches, volume and gain, they’ve added variable compression and enhance control. The pedal comes in a box no more than 2” high x 4¾” wide and 3½” deep and comes complete with universal power adapter and runs on most 12-18 volt capable pedal boards and power cubes. www.eden-electronics.com NAMM Exhibit # 5244 Levy’s Denim Doodles Guitar Straps Levy’s new denim doodles guitar straps are straight out of a high school history class. Each two inch strap is bleached and printed with an original doodle design. The straps are available in six different designs. www.levysleathers.com NAMM Exhibit # 4658

and the Shinjuku Stick Bag for quick gigs.

Also new to the Mono product line is the Civilian Series of wallets and laptop/iPad sleeves, designed to compliment their instrument cases and DJ bags. www.monocase.com NAMM Exhibit # 3382 concert and soprano sizes), the M80 Snare Bag with adjustable interior, the M80 Pedal Bag for single and double drum pedals,

Crossrock Instrument Cases Kingstar is offering a new line of Crossrock cases for tenor sax, alto sax, trumpet, and

Give Your Students the Instrument They Deserve

Amptweaker TightMetal Distortion Pedal Amptweaker TightMetal distortion pedal features tight control that adjusts the pick attack; a Mid/Thrash switch for heavier scooped mids; Gate switch with Chomp for tighter stops; effects loop with Pre/ Post switch; and battery On/Off switch. www.amptweaker.com NAMM Exhibit # 1580

The First Step In Music www.eldoninstruments.com

Laferro Sellier Legends Guitar Straps Laferro Sellier’s Legends Collection of guitar straps are hand-crafted from the

A Quality Product by Antigua Putting quality instruments into the

 nest leathers available in France and Morocco, by expert saddle makers. www.laferro-straps.com NAMM Exhibit # 2382

Cases & Bags Mono’s Ukulele Case Mono expands its M80 Series of hybrid instrument cases. The new 2011 collection includes the M80 Ukulele Case (for FEBRUARY 2011

hands of students at prices their families can afford. Isn’t that what creating new music makers is all about?

Now available exclusively from: 877-526-2668

See us at NAMM Booth 5720

800-845-1922

MMR 83

Buyers Guide to New Gear trombone. The styled bags feature sturdy new designs and are available with either a molded hard wood frame or fabric glass construction.

They also have molded neck and mouthpieces sections and an interior storage compartment.

The Crossrock feature an exterior that is made of durable nylon fabric materials, with large exterior rigid EVA pockets, a silver metal zipper, and crocodile trim. www.kingstarintl.com NAMM Exhibit # 1376 Gator’s GX-TSA Cases Gator’s new line of GX utility cases are made of a heavy duty lightweight Polyethylene plastic. These hard-shell utility cases sport an upgraded look, black uninterrupted aluminum valance, and an ergo-grip carry handle. Heavy duty TSA locking latches allow this case to be safely checked and transported via air. Gator’s new GX utility cases are available with either a one inch thick EPS foam lined interior or customizable diced foam interior.

The specialized pluck and pull diced foam allows the interior to be customized for a perfect formed t.

Gator’s new GX-TSA cases are available in a variety of sizes ranging from 10”x15” all the way up to 38”x29”. www.gatorcases.com NAMM Exhibit # 5100

The heart of the JM-3001 is its C12X discrete transistor operational amplier that operates on ±30 VDC rails. The C12X is a high-gain, fast-slew, stable audio block with virtually no DC offset over the audio spectrum and is capable of driving a 50 ohm load at 50 Hz with very little current draw. It is used in the microphone preamp, instrument input amp, and main output/EQ output stages of the product.

The JM-3001’s three-band paramet-

Light & Sound A-Designs Audio’s JM-3001 Preamp/EQ The JM-3001 from A-Designs Audio is a versatile preamplier, equalizer, and instrument input housed in a single-rack-space frame.

Hand-built in the U.S., the new A-Designs device features three inputs – microphone, instrument and EQ/insert – which may be used together or independently. The product is also equipped with a musical three-band parametric EQ and high/low lters, as well as two independent transformer balanced outputs (microphone and EQ).

ric equalizer features 33 frequencies with three bands of overlapping ranges covering from 50 Hz to 15 KHz. Both the frequency selection and the ±12 dB equalization controls are step-type switches for precise and repeatable settings. Each band has a Q switch with three  xed positions: sharp (S), wide (W), and narrow (N). The shelving switch disables the Q feature on high and low bands only. The retail price is $2,600. www.adesignsaudio.com NAMM Exhibit # 6280

It’s Back!

7KH /HJHQGDU\ %ULWLVK *XLWDU $PSOLÀ HU BETTER QUALITY BETTER TONE BETTER PROFITS BETTER SELL THROUGH BETTER PROGRAMS

Horn Flush® the professional doit-yourself cleaning system is back!

This unique product is like nothing else on the market today and has strong profit potential. Sold as a system or separately w/ multiple refill sizes available.

Also available from Horn Flush® Make instruments play like new with complete Tune-Up Kits featuring Genuine Manufacturer Parts!

NoteworthyMusicProducts.com Visit our website for other unique profitable products & dealer information!

Mouthpieces

Modified Articulated Design

Join us for a spot of tea at Booth #4674 Hall C 84 MMR

Play comfortably in any weather with these superdurable polycarbonate mouthpieces.

FEBRUARY 2011

145 years

sounds...

See us at NAMM Booth 816

PETROFF

DANIEL HERTZ SA

Visit us at NAMM Booth 4258

www.fishman.com

We made the new Loudbox Mini cleaner than other amps.

This little lightweight has got Fishman’s legendary preamp and tone control designs, and 60 beefy watts of clean, sparkling Fishman sound. So the new Loudbox Mini is the right choice for recording or dominating open mic night.

Want to just jam along at home to your favorite music? Use the built-in MP3 input and balanced XLR D.I. output to capture your performances. And its mini price won’t clean you out.

Buyers Guide to New Gear Jangus’s Wi AudioStream Jangus Music’s Wi AudioStream EL Pocket Portable Stereo Digital Wireless Microphone & Audio Monitoring System is the rst stereo digital wireless system to combine all the features required for mini MIC and in-ear monitoring. The entire system can t into the palm of a hand.

Weighing in at only 1.08 ounces, this plug-and-play system interchanges from an ear-worn microphone to Lavalier MIC or audio monitoring system with a simple press of a button and swap of accessories. This 2.4GHz stereo digital wireless system provides up to 100 feet of secure, uncompressed 16bit, 48kHz CD quality wireless audio connectivity and operates without radio frequency (RF) interference, signal loss, or crackle inherent in UHF/VHF systems. www.jangusmusic.com Jangus Wi AudioLink The Wi AudioLink’s 15Hz to 20kHz frequency response covers the full harmonic spectrum of musical instruments including electric lead and bass guitars, keyboards, pianos, percussion, electric wind, and string instruments, and delivers crisp highs and low tones.

Weighing in at 1.08 ounces, this plug-and-play 2.4GHz stereo digital wireless system provides up to 100 feet of secure, uncompressed 16bit, 48kHz CD quality wireless audio connectivity and operates without radio frequency (RF) interference, signal loss, or crackle inherent in UHF/VHF systems. www.jangusmusic.com Heil Sound’s PR 31BW Microphone Heil Sound’s PR 31 BW microphone is suitable for a myriad of uses, particularly drum applications, including underheads. It can also be used as a vocal mic for drummers. The PR 31BW provides 40 dB of rear rejection and can handle over 150 dB of SPL. www.heilsound.com NAMM Exhibit # 7018

FBT’s ProMaxX Series FBT’s ProMaxX Series Powered and Passive Speaker Systems are designed, engineered, and manufactured in Italy. The ProMaxx Series consists of three two-way powered speakers and three two-way passive speakers in lightweight gas injected molded polypropylene cabinets, and a 1200wRMS powered subwoofer, constructed in Baltic birch plywood.

The three powered two-way models, the ProMaxX 14a, ProMaxX12a, ProMaxX 10a, all feature 600wRMS Class D LF amps and 300wRMS HF Class D amps with switch mode power supplies.

The amps circuitry is enclosed in an aluminum chassis, which acts as a heat sink to eliminate thermal shutdowns and the use of a fan to cool the ampliers circuitry. Instead of rotary EQ controls, a new control panel features a DSP with eight factory EQ presets to provide easy EQ adjustment for a variety of applications. The control panels also feature balanced XLR in / signal thru out, a high pass  lter switch, ground lift

switch, volume control, power on, and protect and peak LED indicators.

All ProMaxX speakers feature neodymium magnet woofers with die cast aluminum frames and neodymium magnet HF Drivers with titanium diaphragms, custom made for FBT by B&C Speakers. The ProMaxx14a, features a new 14” woofer, to deliver a similar LF frequency response of 15”, in a smaller, yet more efcient package. www.fbtusa.net NAMM Exhibit # 6840 SoundToys’ Juice Input Channel Modeler SoundToys’ Juice is a virtual analog input channel modeling plugin designed to achieve a subtle, dialed-back analog-like sound. Juice features analog emulations of classic input channels from sought after gear and consoles. www.soundtoys.com NAMM Exhibit # 6524

Perfect hands for guitar

www.GUITAR-HANDS.com

just what the doctor ordered

FEBRUARY 2011

See us at NAMM Booth 1419

MMR 87

Is THE Source For Music Dealer Mailing Lists DON’T GO TO NAMM UNANNOUNCED...

PERSONALIZE YOUR MESSAGE TO 8,000 MUSIC DEALERS!

MMR has the most comprehensive, detailed dealer list available, categorized by

product type, and geographic location. Over 8,000 store names, updated monthly include:

Keyboard, Piano & Organ Dealers Band & Orchestral Dealers Print Music Dealers Fretted Instrument Dealers Drum/Percussion Dealers Sound Reinforcement/Recording Equipment Dealers

You can customize the MMR dealer list to your needs. Choose the categories that you need, and contact MMR for an immediate price quote.

Contact Melanie Prescott mprescott@ symphonypublishing.com

1-800-964-5150 Sidney Davis x13 Rick Kessel x14

MMR

Corporate Headquarters 21 Highland Circle, Suite 1 Needham, MA 02494 Phone: 781-453-9310 Fax: 781-453-9389

www.mmrmagazine.com

ehx.com

Visit us at Namm, Booth #5396

Trade Show

NAMM University THURSDAY, JANUARY 13, 2011 BREAKFAST SESSION 8 a.m.

Hilton Anaheim Hotel, Pacic Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

Breakfast of Champions Joe Lamond, President & CEO, NAMM, & Guests

show with this audience participation session that will take you through the Right and Wrong ways of customer service with videos, followed by presenter and audience dialogue.

11 a.m.

Tough Times Require Tough Decisions Presented by Alan Friedman, CPA Partner, & Daniel Jobe, Accountant & Music Retail Consultant, Friedman, Kannenberg & Company, P.C.

10:30 a.m.

Right & Wrong Retail Presented by Billy Cuthrell, Owner, Progressive Music Center

Regardless of what you hear on the news—the economy’s improving, declining or atlining—what’s going on in your own business is YOUR reality…and it hits home too. Have you adjusted your personal lifestyle to reect the downturn in business? If you’re living the same as always, then you’re like many other retailers who are having a hard time tightening the belt at home. These tough, but critically important, spend-cutting steps may ultimately make the difference between success or failure of your business.

Come join industry accountants Alan Friedman and Daniel Jobe to talk about the things you really can do without (and feel good about) to help get you through these tough times to brighter days of positive cash ow.

Are you or your employees guilty of wrong retail, or do you practice the right methods in your business? We may have different religions, different political views and speak different languages, but one thing we all have in common is that we are all customers and we want to be treated well every time we enter a business. Kick off your NAMM

11:30 a.m.

Selling Yourself to the Bank Presented by Alan Friedman, CPA Partner, & Daniel Jobe, Accountant & Music Retail Consultant, Friedman, Kannenberg & Company, P.C. When it comes down to it, banks have two objectives: to make money by lending you money, and to make sure they’ve

A NAMM Show favorite, this session features Joe Lamond as he welcomes the industry and a group of industry “champions” for a series of up-close and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse of their views on present changes and future possibilities.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes

90 MMR

minimized their risk along the way. That means you must convey your business and industry knowledge to your banker in the most convincing way. While a healthy  nancial statement is a good start, you need a whole lot more to make sure you obtain the  nancing you need to run and grow your business in this challenging lending environment. Join industry accountants Alan Friedman and Daniel Jobe to walk away with a “sure- re” presentation to win over your banker.

Noon Tapping Into the SBA’s Resources Presented by Jill Andrews, Lead Business Development Specialist, & Paul Smith, Business Development Specialist, U.S. Small Business Administration, District Ofce, Santa Ana, Calif.

Have you ever considered how the Small Business Administration can help your business? Services are provided at no cost in 69 SBA ofces across the United States and through SBA Resource Partners: SCORE, Small Business Development Centers and Women’s Business Centers. The SBA is a federal agency that provides help in the following areas, and more: Starting a Business; Financing; Growing a Business; Recovering from a Disaster; and Providing Advocacy for Small Businesses. Want to stabilize, grow or improve your business? Join us for this overview of SBA services, and then visit the SBA representatives here on show site in Booth #xxxx.

12:30 p.m.

E-mail Strategies: Tips for Targeting Your Customers to Increase Sales FEBRUARY 2011

NAMM University Presented by Ben Blakesley, George’s Music Using the proper e-mail techniques can make the difference between a successful email campaign and a complete failure.

Join Ben Blakesley from George’s Music as he shares some of his best ideas to effectively use e-mail in targeting your customers, as well as some basic e-mail do’s and don’ts to increase your sales.

1 p.m.

Steal This Model: Stand Out with a Unique Destination, Simplicity & Products Presented by Billy Cuthrell, Owner, Progressive Music Center

2 p.m.

Guerilla Tactics Series: Never Give Up—How Community Support Reinstated a Music Program Presented by Liz Reisman, Creative Music Center You can ght City Hall! Not individually.

Not as one music store owner. But, when enough members of your local community come together to add their voices in support of school music programs, school administrators listen—and will act! Liz Reisman of Creative Music Center will

WWW.MYBAZZINI.COM

1:30 p.m.

Guerilla Tactics Series: Play to Your Strength—Know Your Local Market Presented by Menzie Pittman, Contemporary Music Center

FEBRUARY 2011

2:30 p.m.

Guerilla Tactics Series: How to Advertise Your Music Store Events in the Local Media without Spend-

MORE BANG FOR YOUR BOW

People who love Apple products also love their stores. Like their products, Apple stores are easy to navigate, user friendly and just plain fun to play around in. Who doesn’t appreciate good design in a retail environment like Apple’s? From another angle, Trader Joe’s stands out in protability, yet they offer only a fraction of products compared to the bigger chains. Other retailers offer exclusivity in their products and a destination experience that inspires loyalty in customers. How can you make your store stand out? What message are you sending to your customers? How would you rate your store design?

Customer experience? Ease of use? Billy will share the ideas that worked for his store and help to inspire you to do the same!

Independent music retailers have a distinct advantage: they know their local customers as well as they know the instruments that they sell in their stores. They know who is taking lessons, where they are playing and who their friends and family are. National chain stores do not have this special, local information. Use this to your advantage!

Menzie Pittman of Contemporary Music Center will share his experiences with integrating his music store into the fabric of his local community. Join Menzie as he gives examples of how he was able to respond quickly to local opportunities. You will enjoy this session!

detail exactly how a combination of school ofcials, music teachers and concerned parents crafted a plan to reinstate the local 5th grade music program. Learn from Liz’s action plan. This could be a model for rallying support for music programs in your local community.

a fresh new line of quality string instruments guaranteed

A HEINRICH GILL BRAND

TM

DESIGNED IN ITALY

CRAFTED IN CHINA UNDER GERMAN SUPERVISION QUALITY CONTROLLED AND SET UP IN GERMANY Call Connolly Music Company to find out how to become a Bazzini dealer:

800-644-5268

B O R N TO PL AY

Distributed in the U.S. by Connolly Music Company. Bazzini is a registered trademark of Heinrich Gill GmbH and its affiliates in the U.S. All rights reserved.

See us at NAMM Booth 3500,6220

MMR 91

NAMM University ing a Dime!

Presented by Raegan Medeiros, John Michael’s Music and Sound Everybody loves a good story–especially your local news reporters. They love a story that is easy for them to re-tell and that appeals to their local readers and listeners. Do you have a good story to tell about your local music programs? Would you like to get the local media to write about your in-store music events and contests? Would you like to learn how to write a good press release that gets printed and talked about? Then come to this session and learn how Raegan Medeiros of John Michael’s Music and Sound works with her local newspapers and radio stations to get her music store’s stories told and retold. She will share her secrets for getting quarter page coverage in the local paper without spending a dime!

3 p.m.

Guerilla Tactics Series: Guerilla Marketing on a Chimp’s Budget Presented by Cris Behrens, Summerhays Music

92 MMR

Want to learn how to get “Gorilla-sized” sales results from a marketing budget that is too small to feed a Chimpanzee? Want to learn how to quickly grab some easy sales dollars without spending money? Then you want to learn how to use Guerilla Marketing techniques in your music store. So, stop “monkeying around” and come to this session! You will learn how Cris Behrens of Summerhays Music uses cross-promotions, “Facebook Fridays,” and print ads to keep the cash register ringing. Cris guarantees that his session will “a-peel” to all music dealers!

events, this session will provide practical ways to empower your sales team to sell.

4 p.m.

Successful Lessons Series: Improving Your Business Cash Flow through Your Music Lessons Program Presented by Pete Gamber, Alta Loma Music, & “The Lesson Room” Columnist for Music Inc. Magazine

3:30 p.m.

Proven Systems for Selling Instruments & Accessories to Your InStore Students Presented by Matt and Debra Perez, The Piano Gallery and Valley Keyboards

During these economic times, every retail business has the same two immediate challenges: 1) How to get more consumers into your store; and 2) How to get more cash into your business from these customers. Pete Gamber will show you how your Music Lessons Program can meet both of these retail challenges by increasing your store trafc AND increasing sales and revenues!

Proactive systems and strategies are necessary for creating sales opportunities with the families and students who are in your store week after week. From teacher awareness, communication meetings, and record keeping to store design and special student

4:30 p.m.

Successful Lessons Series: Offer Group Instruction To Grow Your In-Store Music Program Presented by Gayle Beacock, Beacock Music and Education Center

See us at NAMM Booths 4558, 4835, 5244

FEBRUARY 2011

NAMM University

5 p.m.

Successful Lessons Series: Create In-Store Events & New Customers Presented by Jeff Mozingo, Mozingo Music Your lesson program creates musicians of all ages, loyal customers who buy for these students and extra revenue. But have you considered that your program can also attract new customers in the community when you schedule in-store events? Build excitement for music making with student performances, including quarterly recitals, holiday performances, “battle of the bands” contests, jam sessions and drum circles! In addition, your music teachers can lead clinics, mini-lessons and master classes for the community. The more you show people how to play, the more likely they’ll consider getting lessons and/or gear. Jeff will show you how to promote your lessons and instore events by utilizing your website with teacher bios, student testimonials and a forum to discuss your store’s program—and the events that students get to do beyond lessons. By establishing your store as a destination for lesson programs and performances, you can create excitement in your community for those who want to listen and learn to play themselves!

Rocks with Panelists Alan Rosen, Mark Goff, Gayle Beacock, and George Hines Every business faces change, but not every business is successful in leading and managing the change process. Implementing change requires a plan. Plan to attend this session to learn how four leading music retailers re-shaped their business by taking advantage of the opportunity to change. Join Danny Rocks and his panel of music retail all-stars: Alan

Rosen (Bananas at Large), Mark Goff (Paige’s Music), Gayle Beacock (Beacock Music) and George Hines (George’s Music) as they share their lessons learned.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m.

How to Use Facebook to Market

SCULPTURR

TM

Why didn’t I think of that! the

NA

World Premiere

WW

Gayle Beacock believes that group instruction feeds her entire store’s music education program. With group instruction, more students experience the joy of music making. Parents who home-school their children ock to Beacock Music’s group music programs. This leads to more instrument sales and to more private instruction. Want to learn how to launch or manage a successful group music program in your store? Come to this session to join the group of music dealers who are eager to learn how Gayle manages and markets group programs.

show 11

Visit us: Booth 1236

The Sculpturra X-2 console/dining table model that converts into a slide out CONCERT GRAND !

Choose From 11 Uniquely Designed Models

FRIDAY, JANUARY 14, 2011 BREAKFAST SESSION 8 a.m.

Hilton Anaheim Hotel, Pacic Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

Lessons Learned: How Doing Business Now Has Changed for the Better Presented by Danny Rocks, The Company FEBRUARY 2011

X-5 Designer Edition

X-6 Limited Edition

Sculpturra Pianos prefer using “YamahaTM technologies” tuned and TM regulated to the sonic perfection of the Yamaha 9 ft Concert Grand CF III S creating spectacular grand piano tonal qualities in room settings that

cannot be achieved with acoustic instruments.

Hear our Sculpturra Pianos played at NAMM by Grammy-winning Romanian classical and jazz piano virtuoso Marian Petrescu 561-776-7761 www.sculpturra.com info@sculpturra.com MMR 93

NAMM University Your Business: The Do’s & Don’ts Presented by Greg Billings, Steinway Piano Gallery of Naples & Grant Billings, Steinway Piano Gallery Madison Facebook is a great way to market your business online—if you do it the right way!

Create a Facebook Page for your business.

Make your postings interesting, relevant, and engaging. Update your postings on a regular basis. Post pictures of your customers holding or playing an instrument. Invite your customers to attend events. Father and Son team Greg and Grant Billings will discuss the many ways they use Facebook to market their business. They will also detail the technical aspects of how to make Facebook work for your store.

11 a.m.

Adding Up: 5 Ways to Increase Every Sale Presented by Bob Popyk, Founder of BentleyHall, Inc. and Columnist for Music Trades Magazine There’s more business than you might think coming in your store from every customer who walks through the door. Here are some simple ways to maximize each customer to substantially increase the dollar amount of each individual sale.

11:30 a.m.

No More Slow Days! (How to Get a Crowd in Your Store Every Day) Presented by Bob Popyk, Founder of BentleyHall, Inc, and Columnist for Music Trades Magazine It takes some creativity and planning to generate business on those slower days.

Here’s how to keep your store trafc constant, and the cash register ringing every day, without draining your checkbook.

Special Double Session Noon Take Your Music Lessons Program Beyond ’11!

Presented by Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Music Inc. Magazine See us at NAMM Booth 3496

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com 94 MMR

Why settle for an amplier that only goes to 11 when you could have one that goes to 13? That’s what you need to do with your music lessons program! You need to plug your music lessons program in, turn FEBRUARY 2011

NAMM University it on, and turn the volume to13!! Join Pete as he walks you through creating your strategic plan, including practical ideas and tips to increase your rentals, print music, repairs, small goods, and yes, even your large-tag items—all because of your music lessons program.

1 p.m.

Now Hiring: Positive Attitude, Strong Character & High Motivation Required Presented by Billy Cuthrell, Owner, Progressive Music Center Employee background checks ensure that our people are all on the up and up, but we can’t background check character, which is so important in today’s environment. An engaging, friendly staff can mean the different between prot and loss. These same positive employees can be a solid foundation during tough economic times. You should feel condent that you can count on your employees, as they are a big part of your success! The top three qualities Billy looks for are the

ability to speak up, go the extra mile and take ownership. He will walk you through ideas for  nding staff with the character to boost your store’s sales and success.

Presented by Mark Dobosz, Executive Director of The SCORE Foundation, Bill DiGrezio, Lead SCORE Counselor, & Kevin Cranley, President, Willis Music

1:30 p.m.

My Experience with SCORE: A Real-Life Success Story Presented by Kevin Cranley, President, Willis Music Sure, there are “free” resources out there for businesses like yours, but you haven’t been able to nd the time to check them out. That’s where Willis Music President and Executive Committee Member Kevin Cranley was last year. And then he took advantage of the SCORE services, and his company started getting expert advice on marketing, nancial reporting and analysis, and strategic planning. This real-life case study introduces you to SCORE’s impact on business in our industry. Don’t miss it, and nd out why you should make an appointment with SCORE today!

If you’ve heard Kevin Cranley’s story about how SCORE helped Willis Music take a step back and look at ways to improve business, then the next step is to  nd out how SCORE can be valuable to your business! Listen in as Kevin, Mark Dobosz, Executive Director of The SCORE Foundation, and Lead SCORE Counselor Bill DiGrezio talk about SCORE services and resources that can help you boost your marketing and identify new capital opportunities.

By connecting with SCORE, you’ll be linked with mentors who have succeeded in a variety of industries and can help shed light on where your business should go next.

2 p.m.

How SCORE Can Work for You!

2:30 p.m.

The Key to BUYING Music Product Inventory Presented by Alan Friedman, CPA, Friedman,

Visit Booth #1145 in Hall E for a chance to

Win a FREE iPod

SCORE Mktg.

(No Purchase Necessary) Just mention this ad.

Marketing popular, unique items to the music industry: SHUBB Capos

CORRICIADAN Glass Bottle Slides Lizard Spit Polishes and cleaners Mighty Moe AmpStraps Facelift Guitar Overlays Redland Mats and Workstations

Extreme Isolation Headphones – by Direct Sound Rhythm Ring Finger Percussion Shakers

*Dolsey Rotating 3-Guitar display stand

MOLLARD Conducting Batons

*Wrap-N-Strap Cable Organizers

*Bois (Bwa) Ligatures for Clarinet and Sax

ChopSaver Natural Lip Balm

*KickDisk Foot controller disc for effects

*Chromatic Watch Company

*Rick Rock Guitar Picks and Accessories

*GigLight Portable Music Stand Lights

*Stocker Headstock protectors

*Playlist Holders and Clear Music Clips

O-Tray Mic Stand Accessory Holders

Phone: 301-765-7788 em: sales@scoremktg.com FEBRUARY 2011

*Drum Stackerz Drum Hoop and Head protectors

*First showing at Winter NAMM

Fax: 301-765-7790 www.scoremktg.com MMR 95

NAMM University Kannenberg & Company, P.C. Look around your store and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print music, unrented band instruments on the shelves, obsolete pro audio gear collecting dust and aging pianos racking up ooring costs. How does this happen? In this updated session, you will learn how to buy the right music product, quantity and mix, at the right cost and payment terms.

Alan Friedman, a CPA with several musicdealer clients, will give you the secret to making smart inventory buys.

3 p.m.

If We Can Do It, You Can Do It Too! Presented by the Percussion Marketing Council & Moderated by Billy Cuthrell, PMC Advisory Board, Progressive Music Center with Panelists Karl Dustman, Brad Smith & Chad Smith Join a panel presentation as the PMC shares how it created a national educational in-school event template for widespread retailer use, based upon the November WIN CHAD in-school concert event at Peters Township High School in McMurray, PA, attended by 1,500 high school students. Learn how to adapt the

PMC’s event and create your own regional “mega-concert” that generates NEW customers and sales and builds your alliance with your school district. Video clips of the in-school national event will be included. Panelists will include: Karl Dustman, PMC Co-Executive Director; Brad Smith, PMC Co-Executive Director, Hal Leonard Corporation; and Chad Smith, international drummer celebrity.

3:30 p.m.

The Hidden Secrets of Open Mics: A Fresh Look at a Proven Model Presented by David Craver, Founder, OpenMic.US Building your business with open mics isn’t new. However, there’s more to it than most people realize. Mr. Craver has written the industry’s rst in-depth report on the topic.

In this session, he’ll share his secrets on how to run an effective open mic in your store (attracting the right musicians and promoting the event), and why it’s important to choose the right host. Additionally, you will learn how to partner with community businesses to drive more trafc your way.

Learn the difference between running an open mic night and hosting a successful one that really does bring in business.

Special 90-Minute Session 4 p.m.

Lessons Learned: Best Practices for Success-Minded Retailers Presented by George Hines, George’s Music & Panel Increasing sales and prots, improving efciency and lowering operating costs are all important to be a successful retailer in today’s market. Want to learn how to make more money from your business?

Our panel of music retailers shares the lessons that they have learned over their careers and especially during the past two years. Join George Hines and his all-star panel of four leading AIMM retailers as they discuss their best ideas to make money, save money and reduce costs.

SAT., JANUARY 15, 2011 BREAKFAST SESSION 8 a.m.

Hilton Anaheim Hotel, Pacic Ballrooms (FREE breakfast served 8 a.m.–8:30

96 MMR

See us at NAMM Booth 4180

FEBRUARY 2011

NAMM University a.m.; session 8:30 a.m.–9:30 a.m.)

The Retail Doctor’s Guide to Growing Your Business Bob Phibbs, The Retail Doctor While your competitors are looking for a magic bullet to solve their problems, The Retail Doctor’s Guide to Growing Your Business will help you make changes to produce enormous returns and nancial success.

Bob Phibbs blends his extensive retail experience and his direct style to tell it like it is. In a market inuenced by almost endless competition for the consumer’s dollar, music retailers need to continually ask themselves tough questions about what TRULY differentiates their offering. You’ll learn secrets to turning your store merchandise twice as fast, elements of hiring only the best staff, tried and true tips for converting people looking for your product into loyal customers, and much more!

place in order to engage your customers? What are the keys to success as you develop your web presence on YouTube, Facebook, Twitter and your blog? How often do you need to post blogs and videos? How long should your video last?

Come to this session to get answers to these and other questions. Danny Rocks of The Company Rocks will provide you with a checklist of the “must haves” for achieving success while shaping your web presence.

11:30 a.m.

How to “Socialize” in the World of Social Media Presented by Jen Lowe, BoomBoom Percussion You know “where” to be seen…Facebook, Twitter, MySpace. You’ve created multiple accounts and you’ve started interacting with some messages to your current fans. But it’s not just about the “post” or the “tweet.” It’s about actually being social, engaging and transparent.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m.

Reaching Out with the Right Technology Presenter Danny Rocks and Panelists Scott Robertson & Greg Grunberg Technology changes quickly; and technology is rapidly changing the way that retailers reach out to their customers. Targeted marketing campaigns can now target specic geographic areas–how local is that! Join us for a lively discussion of how musicians and social media marketers are using e-coupon technology to geo-target customers and send instant offers to their phones when they are within walking distance of your store.

Actor and musician Greg Grunberg along with NAMM’s own Scott Robertson will discuss advanced social media and mobile marketing techniques that allow you to truly personalize your special offers and take your customer service to a higher level.

11 a.m.

How to Establish a Successful Web Presence for Your Store Presented by Danny Rocks, The Company Rocks As you develop your web presence, it is helpful to have a plan. What are the essential elements that you must have in FEBRUARY 2011

See us at NAMM Booth 4862

MMR 97

NAMM University Social marketer Jen Lowe and fellow retailer panelists will present their tricks for being social, knowledgeable and accessible within the industry. They will get you thinking about who you are as a business, what you can do to build relationships and how your customers’ conversations about you can lead to new opportunities.

Noon Google’s Online Power Tools That You Need NOW! Presented by Mike Nessen, Rinforza Social Media Marketing Google continues to innovate in 2011 and offers an arsenal of tools that are essential for your music products business. As many of you operate small business, leveraging online tools to help you run your business efciently and inexpensively is the key. Google has what you need; you just need to be aware of it. Mike Nessen takes you through ve awesome applications that you can use TODAY, at low or no cost to you. If you want to optimize your web presence in this productive new year, don’t miss this valuable session.

98 MMR

12:30 p.m.

Get Connected! Online Business Strategies Presented by Mike Nessen, Rinforza Social Media Marketing Why are the Get Connected technology sessions a hit with NAMM U attendees? Well, in a matter of minutes, business owners pick up online methods and tools for business in an accessible format. With this foundation, these sessions can help you discover new strategies to start implementing today. Join Mike Nessen and learn how to be found in the crowded electronic marketplace, reach out and identify your customer base online, and apply strategies to appeal to the new generation of online consumers. If you’re not currently establishing your online presence, now’s the time to get the knowledge to create this identity and compete in an ever-changing world. Stay ahead of the curve, take home valuable tips and contact information, and  nd the key to your success in 2011 and beyond.

1 p.m.

Technology & the Music Retailer: What You Need to Implement Social Media Presented by Danny Rocks with Panelists Scott Robertson, Greg Grunberg, Mike Nessen & Jen Lowe Our technology experts return for a panel discussion about how to implement solid social media strategies in your store. We will focus on technology “take-aways” – the best tips for successfully connecting with your customers on the Web. Danny Rocks will ask each panelist to share their best examples of how music retailers have made money, saved time and reduced costs through the use of technology.

1:30 p.m.

Hire Us to Fire Us: How We Are Keeping Music Programs Alive Presented by George Quinlan, Quinlan & Fabish Music Don’t allow a music program to be eliminated in your community due to a lack of state funding. There are many ways to keep

See us at NAMM Booth 2890

FEBRUARY 2011

NAMM University school music programs alive. George Quinlan of Quinlan & Fabish Music did just that.

His proactive approach to a dire situation has kept a fee-based after school program going. How did he do it? Come to this session to learn from this case study. George will share the details of how working with school administrators, music teachers and parents has allowed children to continue to study and play music in his local community.

Pay more attention to your customer than to your product demonstration and you will make more sales. When you apply a “high-touch” approach to sales, your customers will welcome the attention that you give them and reward you with both the sale and a referral. What is “high-touch” selling?” It is understanding your customers needs. It is staying in contact with your customer after the sale. It is getting your satised customers to happily refer you to

their friends and colleagues. It is paying attention to the little things! Kenny Smith will share specic tips for blending “hitech” contact management systems with “high-touch” service techniques to help you to gain more satised customers without spending a lot of dollars!

3:30 p.m.

The New Face of Music Lessons: Teach the Entire Family!

2 p.m.

The New Face of the Community Music Store Presented by Dan Vedda, Skyline Music & Columnist for Music & Sound Retailer Economic upheavals, disruptive technologies and demographic shifts aren’t the only sign of the times. The prole of the music consumer is changing too! For proactive music retailers, this is an exciting prospect. Traditional industry categories are ripe for re-examination, and the “community music store” will be one template for the successful small retailer of the future. This session will present the new music consumer prole and discuss ways to position your store as a nexus for community music.

2:30 p.m.

The Key To MANAGING Music Product Inventory Presented by Alan Friedman, CPA Partner, Friedman, Kannenberg & Company, P.C. You’ve identied the product your customers want, you’ve negotiated favorable payment terms with your key vendors, and you’ve implemented a great commission plan to motivate your sales staff.

But cash is still tight, supplier invoices are aging and we all know why…too much inventory. Even if you guess right most of the time, you’re still going to guess wrong some of the time. How do you  x these buying blunders? This session will teach you how to  x buying mistakes and “manage” your inventory. Alan Friedman, a CPA with several music dealer clients, will present his “one-page solution” to managing your entire inventory.

3 p.m.

Your Customers Prefer “High-Touch” NOT “Hi-Tech!”

Presented by Kenny Smith, Music Inc. Magazine Columnist FEBRUARY 2011

MMR 99

NAMM University Presented by Myran Sislen, Middle C Music When most music retailers think of in-store lessons, they tend to focus on a young child between the ages of 8 and 11. Well, let’s think outside the box of the lesson studio and focus on the adult waiting for the child

to nish their lesson. Why are they there?

Do they wish that they had continued their lessons? Do they still “dream the dream” of being up on stage playing the sax, guitar, or keyboard? Myrna Sislen of Middle C Music in Washington, DC will tell you how she translates those dreams into reality by of-

fering adults the opportunity to learn – and play – alongside their younger generation relatives. This is real music therapy: the family that plays together stays together!

Special 90-Minute Session 4 p.m.

Mobile Marketing: How to Use It & Prot!

Presented by Angelo Biasi with Pete Gamber, Alta Loma Music Are you using “mobile marketing” as part of your customer outreach? Did you know it is the fastest growing technology among small retailers? Whether or not you’ve delved into mobile marketing yet, this session will help you take your program to the next level. This valuable, powerful, easy-to-use form of advertising is popular due to the immediacy of content and ability to drive a response—that is, boost sales! Join us to learn more about mobile marketing, common challenges with it and the technologies, tools and tactics you have at your ngertips to make the most of it.

Real-life case studies, like that of Pete Gamber from Alta Loma Music, will show you how it helps nd and keep new customers, integrate with social media and manage revenue. Walk away with the condence to start engaging your customers and continue developing your mobile marketing program.

SUNDAY, JANUARY 16, 2011 BREAKFAST SESSION 8 a.m.

Hilton Anaheim Hotel, Pacic Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

Best in Show—This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., and Panel Four days, more than 1,500 exhibitors, thousands of products; it can be challenging to see it all! Sit in with Frank Alkyer and his panel of seven well-respected retailers and buyers who have combed the show oor in search of the best products, ideas and trends each selecting their top picks in four categories: Something Small, Gotta Stock It, Companies to Watch and Best in Show. You won’t want to miss hearing about the hottest gear, the must-haves

100 MMR

FEBRUARY 2011

NAMM University and the newest products in this 60-minute snapshot that reveals what you need to see before leaving Anaheim. Join us!

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes

Since 1963

32575 Industrial Drive Madison Hts., MI 48071

800-527-5292 ( L A P L AYA )

Toll Free Fax: 800-227-5292

Retailers’ Source For All Things Musical

www.lpdmusic.com • www.parachoelite.com • email: sales@lpdmusic.com

Special Double Session 10:30 a.m.

Best in Show: What’s New in My Store & My Plan to Sell It Presented by Danny Rocks, The Company Rocks, & Panel Do you fall head-over-heels in love with musical gear and gadgets? Are you so in love with purchasing products that you overlook the reality of putting together a plan to actually sell the stuff that you just purchased here at the show? If your answer is “Yes,” join the club! Better still, make an appointment to attend this special “double session” where a panel of four “Best in Show” alumni will give you solid tips for how to turn purchases into sales—so that you can make future purchases. Danny Rocks has hand-picked four music retail store buyers who will share their personal “Do’s and Don’ts” for determining how to sell products in your store before committing to purchasing them.

See us at NAMM Booth 4758

Special Double Session 11:30 a.m.

Songwriting Boosts Your Business? Believe It! Moderated by Jen Lowe with Guests You may think: Songwriting? How is that related to my business? A lot actually! When marketing music, it’s not just about the song; it’s about the connections, the video, the clever way you might reach out to someone, the delivery of your product, etc. The same can be said for selling music products and accessories. The creative opportunities available to the independent musician and storeowner are greater than ever before—if you use the right channels.

As a songwriter and businessperson, Jen Lowe and panelists discuss how the marketing model songwriters use to distribute and spread the word about their independent music—social marketing and online outlets—applies to your retail business.

These panelists have successfully combined their musical and business talents to FEBRUARY 2011

MMR 101

NAMM University connect marketing music and marketing music products, and they will bring their music—and marketing savvy—to this out-of-the-box session.

12:30 p.m.

Create a High-Impact Home Page Presented by Kate Blom, Associate Director of Marketing & Communications, NAMM To have the biggest impact online, you need to start by looking inward, at the

personality of your business and what you want to portray to site visitors. This starts with a home page that will entice consumers—and keep them returning.

The best content and design tell your story; keep it simple and make it authentic.

So how exactly do you do that? Listen in as Kate Blom tells you about the do’s and don’ts, like skipping the jargon and keeping your contact information up to date.

From there, Kate will talk about the power of testimonials and other essential

“The Sound”

as requested by you.

You asked for the playability and sound of the early Otto Links.

We listened.

With structural changes both inside and out, “the sound” of yesteryear has been recaptured.

content that will leave a positive impression with everyone visiting your site.

Special Double Session 1 p.m.

Creating New Customers & Musicians with the Mighty Ukulele Presented by James Hill & Guest Panelists One of the bright spots in the music industry this past decade has been the enormous growth of the ukulele. Dealers across the country are creating new customers and expanding their sales with ukulele clubs, workshops, festivals, and school programs. Moderated by ukulele virtuoso and educator James Hill, learn creative tips from dealers who share their insights about how to prot from the ukulele wave and have fun doing it. James Hill presents effective ways to introduce ukulele into school music programs.

Special Double Session 2 p.m.

2011 Best Tools for Schools Awards Presented by Symphony Publishing Symphony Publishing editors and guests host the announcement of winning products in the  rst annual Best Tools for Schools Awards. Come see what students and leaders in music education and business have chosen as the most relevant and innovative quality products being showcased at the 2011 NAMM Show.

Special Double Session 3 p.m.

Luthiery Landscape: Shaping the Look & Sound of Guitars Panel moderated by NAMM Museum of Making Music with Eric Schoenberg

Otto Link Vintage for tenor sax.

www.jjbabbitt.com 102 MMR

MOUTHPIECES FOR CLARINETS AND SAXOPHONES

See us at NAMM Booth 4322

Join guitar makers Harry Fleishman (Fleishman Instruments), Rick Turner (Turner/ Renaissance Guitars) and Richard Hoover (Santa Cruz Guitars), along with dealer, musician, luthier Eric Schoenberg (OM28.com), as they explore the traditions of luthiery and the paths that have led to the unprecedented richness of today’s guitar landscape. Learn how dealers can successfully integrate the instruments of individual, small shop, and boutique builders into their stores, and engage customers in this ever-evolving tradition of sonic and visual art.

FEBRUARY 2011

See us at NAMM Booth 5951

Trade Show

2011 NAMM Show Anaheim Convention Center & Anaheim Marriott

The following list of exhibiting companies appearing in Anaheim this January was provided

by NAMM and is current, as of December 14. For the most upto-date information, visitors are advised to pick up the 2011 Show Directory, available throughout the Anaheim convention facilities beginning January 13th.

Exhibitor Booth# 10-32 Guitars 1219 3RD POWER Amplification 2984 65Amps 3392 A & S Case Company, Inc. 6288 A+D Gitarrentechnologie GmbH 1359 A-Designs 6280 Abbatron 2493 Absara Audio LLC 5218 Access Music Electronics GmbH 6900 Ace Musical Instruments Co., Ltd 4696 Ace Products 5979 Acesonic USA Inc 1448 Acorn Instruments 6007 acouStaCorp 6899 Acoustic & Digital Piano Buyer 827 Acoustic Guitar Magazine 5226 Acoustica Inc. 6328 Acoutin Custom 2965 ADAM Audio 7111 Adamas Guitars 5720 Adams Musical Instruments 2648, 2638 Advanced Plating, Inc 1209 AEA (Audio Engineering Associates) 7106 AER Audio Electric Research 5467 Aerial7 7108 Agile Partners AG2-A, AG2-C, AG2-D Aguilar Amplification LLC 5956 Ahead Armor Cases 3564 AHEAD Drumsticks 3564 AIM Gifts 4223 AirTurn, Inc. 1102 Aiweidy Lighting USA 5794 Akai Professional LLC 6400 AKG Acoustics GmbH 7800 Albion 3190 Alchemy 2592 Alesis LLC 6400 Alfred Music Publishing 4822

104 MMR

Exhibitor ALGAM S.A.S. Allegro Acceptance Allen & Heath, LTD Allen Organ Company LLC Alleva-Coppolo Basses & Guitars Alliance Rubber Company Allparts Alpine Innovations LLC Alto Professional Altus Flutes AMA Verlag Amati USA Inc Amedia Cymbals USA Amer. String Teachers Assoc.

American Audio American DJ American Music & Sound American PR Musical Instruments, Inc. American Recorder Technologies, Inc. American Way Marketing LLC Amis Co., Ltd (Guangzhou) Ampeg Amphenol Australia Amptweaker, LLC AMV Sales & Consultation LLC Anadolu Muzik Alt. San ve Tic Ltd. Sti Analog Devices Analysis Plus AnaMod LLC Anderson Group International, LLC Anderson International Trading Angels Musical Instruments, Inc. Anthem Musical Instruments Antigua Fabrica de Guitarras Antigua Winds, Inc Antoine Courtois Paris Antonio Hermosa Anvil Cases, Inc AP International APC Instruments Aphex API Apogee Electronics App & Gaming Pavilion Apple, Inc. Applied Acoustics Systems Applied Microphone Technology Applied Research and Technology Aquarian Aquilina Basses ArchWave AG Aristides Instruments Armadillo Enterprises Aroma Music Co., Ltd. Art Strings Publishing Art Vista Productions Arts Schools Network Arturia Ashdown Design and Marketing ASK Video Asterope, LLC Aubert Lutherie Audio Innovate Audio Media Audio Plus Services Audio-Technica U.S., Inc.

Booth# 6440 817 6464 509 1558 3202 5882 3130 6400 4800 3032 4610 2865 2004 6330 5774 6464 206A 1677 4301 1530 209AB 6699 1580 3084 3264 7801 3583 6254 1303 2875 4015 3604 4853 4912 4300 5476 4849 4862 1219 5696 6411 6500 HALL E 106 6728 6242 6555 3546 1253 1159 4858 4272 1243 4618 6427 2004 6314 4778 6224 2486 3001 5477 5307 1025, 6998 6740

Exhibitor Booth# Audio2000’S® 6390 Audiobro 4907 Audionova Inc 4143 Audiostar Electronics Co., Ltd 1853 Audix Corporation 6976 Auralex Acoustics 6698 Aurora 4796 Automated Processes, Inc. 6411 AV-Leader Corporation 1865 Avalon Design 6955 Avedis Zildjian Company 2940, 3050, AG1-C Avian Guitars 2383 Avid 6700, C4869 Aviom, Inc. 7119 Avlex Corporation 6810 Axis Percussion 3478 AXL Guitars 5476 AXL Musical Instruments 5476 B & C Speakers 4786 B & S GmbH 4614 B-52 Professional 5952 B-Band, Inc. 3385 B.C. Rich 4884 Backun Musical Services Ltd. 2914 Bad Cat Amplifier Co., Inc. 2991 BAE - Brent Averill Enterprises 1872 Baer Amplification 3283 Bag End Loudspeakers 5995 Baldwin Piano 325 Bam France 3100 Banger International Co. Ltd. 822 Barcus-Berry 5420 Bari Woodwind Supplies, LLC 3515 Bartolini Pickups & Electronics, LLC 5872 Bass Player 5307 Battlefield Drums 2352 Bazhou Basix Musical Inst. Co. Ltd 4468 Bazhou Luan Yu Musical Instruments Co., LTD 3329 BBS Prosound Limited 1837 Beamz Interactive, Inc. 6110 Becker Stringed Instruments 5720 Beechler Mouthpieces 4410 Behringer USA, Inc. 6756 Beijing 797 Audio Co., Ltd. 6805 Beijing Dual Joy Musical Instrument Co., Ltd 2821 Beijing FuYun International Industrial Trade Co. Ltd 3320 Beijing Hsinghai Piano Group Limited 620 Beijing Huadong Musical Instrument Corp., Ltd 2903 Beijing Huilin Meiyi Musical Instruments Co., Ltd.2931 Beijing J&N Pearl Shell Products Co., Ltd. 1313 Beijing Opus Musical Instruments Co., Ltd. 2912 Beijing Yishengyuan 2809 Beijing Yiyuan Musical Instruments Co., Ltd. 3524 Belcat Co. Ltd. 3484 Benavente Guitars 5270 Benchmark Media Systems, Inc 6928 Benchworld 415 Berklee Press 5301 Berkley Integrated Audio Software 6424 Berndt Woods 3447 BES Audio LLC 1642 Besson 4300 BEST BRASS Corporation 3109 Better Audio Technologies, Inc. 3398 beyerdynamic 6464

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 2349 BG Franck Bichon 4305 BI Technologies 1659 Big Bang Distribution 3564 Big City Music 6735 Big Dipper Laser Science and Technology Co., Ltd. 5598 Big Dog Hardware 3564 Big Fish Audio, Inc. 6514 Big Island Ukulele Co. 1318 Big River Enterprises Inc. 2996 BigHeart Slide Company 4176 Bigsby® 3540 Black Crow Arts 1801 Black Diamond Strings LLC 3513 Black Tusq XL 5920 Blackbird Guitars 1706 Blackheart 209AB Blackstar Amplification 2890 Blue Microphones 6428 BlueBook OnLine 5400 BLY Musical Instruments Co., Ltd 2828 Bob Professional Audio Co., Ltd. 1343 Bogner Amplification 5821 Bohemia Piano America, Inc. 508 BooHeung Precision Machinery Co., Ltd. 3295 Borsini Accordions USA, LLC 3024 Bosch Security Systems Inc., Communications Systems Division 6569 Bosphorus Cymbals 2971 Bosphorus Cymbals 2971 BOSS U.S. 7400 Boulder Creek Guitars 3590 Bourgeois Guitars 1413 Bourns, Inc. 2992 Brace Audio Corporation 5894 Brady Drum Company 3379 BRANCHER 3108 Breedlove Guitar Company 1802 Breezy Ridge Instruments, Ltd 6230 Brian Tochilin 2342 Bricasti Design Ltd 6898 Bridgecraft USA 2700, 4596 Brodmann GmbH 520 Brown’s Guitar Factory 3383 Brush Wellman Inc. 1766 BSS Audio 7800 BSWA Technology Co., Ltd 1870 Buffet Crampon USA 4300 Burkart-Phelan, Inc 3200 Burriss Amps & Effects Pedals 5899 Business Resources and Information 160 C.A. Seydel Söhne 3031 C.F. Martin & Co. Inc. 5454 C.S.G. Guitars LLC 2487 CAD Audio 6632 Cakewalk 7400 California Music Educators Assoc.

2004 Calzone Case Company 4849 Cannonball Musical Instruments 4426 CANOPUS Co., Ltd 2964 Carl Fischer Music 5410 CarolBrass 3209 Carr Amplifiers 3583 Cartec Audio Ltd. 1643 Carver Holdings Group Limited 1658 Carvin Corp 4490 Cascade Microphones 1780 Casio America, Inc. 6776 Caster Tray Ampcart 2799 Caster Tray Inc 2799 Castiv Inc 4618 CAVS USA Inc. 1573 CBI Professional Wiring Systems 4268 CE Distribution, LLC 4893 Cecilio Musical Instruments 3212 Cedar Creek Custom Case Shoppe 4450 Celebrate the Small Shop Luthier 1800 Celestion 4278 Central Music Co. 6012 Century Guitars 4180 Century Strings Inc. 2813 Chairman Instruments Trading Limited 3111 Chameleon Labs 6945 Chandler Limited 6254

FEBRUARY 2011

Exhibitor Booth# Changle Yiqun Musical Instrument Co., LTD. 1242 Charites Strings, Inc. 3204 Charles Dumont & Son, Inc. 4418 CharterOak 1845 Chauvet Lighting 5581 Cherry Lane Music 4618 Cherry Music Technology Co., Ltd. 3025 Cherub Technology Co. Ltd. 2928 Chesbro Music Co 4430 Chevalets Despiau 3009 Chiayo Electronics Co., Ltd. 5928 China Beijing Lanyao Huihao Musical Instrument Co., LTD 1572 Chonwoo Corp 4136 Chosen Fat Co., Ltd. 2859 Chris Campbell Custom Guitars 5996 CIEC Overseas Exhibition Co., Ltd. 1430, 1530, 1826, 1827, 1829, 2349, 2350, 2715, 2805, 2828, 2912, 6805, 825 Cipex International 6796 Circle K Strings 1219 Circle K Strings 1219 Civilized World, Inc. 5996 Classical Strings Inc. 3227 Claude Lakey Mouthpieces 3210 ClearSonic Manufacturing Inc. 3265 Cliff Electronic Components, Inc. 4196 Cliff Inc 5785 Cloud Microphones 6324 CN Music 1253 CodaBow International, Ltd 3505 Coffin Case 4130 Cole Clark Guitars 2279 Coleman Audio LLC 6897 Collings Guitars 1724 Community Professional Loudspeakers 6940 Concepta KVB AG 4326 Concert Musical Instrument Factory 1414 Concord International Group, Inc. 3221 Conn-Selmer Inc. 4224, 4310, 4600 Conn-Selmer Inc. 4224, 4310, 4600 Connolly Music Company 3500, 6220 ConventionTV@NAMM 5400 Coopercopia LLC 1402 Cora & Peter Kuo, Inc. 3165 Córdoba Guitars 5300 Core One 5499 Cort USA 4468 Cortex 5700 Couch Guitar Straps 2896 Countryman Associates, Inc. 6691 Crafter USA, Inc. 1324 Crane Song Ltd 6280 Crate 209AB Craviotto Drum Company 3065 Crescent Group International, Inc. 2482 Crest Audio 5740 Crown International 7800 Crush Drums and Percussion 2454 Cruztools, Inc. 4823 CTS Corporation 1351 Curt Mangan Inc. 4172 Custom In-Ear Monitors 4152 CyberStep, Inc. 1570 Cymbag International, S.A. De C.V. 2375 D Allen Pickups 2996 D’Addario 4834 D’Addario Canada 4852 D’Andrea Inc. 4858 D-TAR 5561 D.B. Musical Instrument Co., Ltd. 2792 Dae Hung International Co., Ltd. 1760 Dae Hung Precision Co., Ltd 1271 Daisy Rock Girl Guitars 4818 Dana B. Goods 5868 Danelectro 4790 Dangerous Music, Inc 6916 DANSR inc 3110 DAR Amplification 2286 Dark Matter Audio 1670 DAS Audio 7101 DAS Audio of America 7101 Dave Smith Instruments 5900 David Gage String Instruments 3505 Day’s Corporation 1465 DB 2792

MMR 105

NAMM Exhibitors List Exhibitor dbx Professional Products DBZ Guitars LLC DC Voltage Ddrum De Rosa Dean Guitars Dean Markley Strings, Inc Deering Banjo Company DEG Music Products, Inc Delano Pickup Systems

Booth# 7800 3290 5935 5466 2700, 4596 5466 5710 1513 4218 2986

Exhibitor Demeter Amplification Denis Wick - London Denon Electronics Der Jung Enterprise Co., Ltd DH Electronics Co., Ltd. Diamond Amplification Diamond Pedals Diezel GmbH Diffusion Audio Digidesign (See Avid)

Booth# 4388 3110 4242 1354 1758 3290 3492 4342 2587 6700

See us at NAMM Booth 5975

www.heilsound.com 106 MMR

See us at NAMM Booth 7018

Bob Workman, FOH Charlie Daniels Band, with the PR 31 BW.

Exhibitor Booth# Digitech 212A DiMarzio Inc. 5830 Dino Baffetti Di Baffetti G & C. SNC 4819 Direct Music Supply, Inc. 2578 Dixon Drums 5720, 5420 DJ Tech Limited 6714 DJ Times 5400 DMI Labs LLC 2682 Doerfler GmbH 3224 Dogal di Cella & C. SNC 4819 Dongguan Shijie Kezheng Electronics Factory 1843 DownBeat Magazine 4319 DPA Microphones, Inc. 6996 DR Handmade Strings 4184 Drake Mouthpieces LLC 3208 Dramastic Audio Corp.

6498 Dream Cymbals and Gongs 3279 Drum Craft 4310 Drum Foundry 2371 Drum Workshop, Inc. 2654 DRUM! 3541 Drumdial 3564 Duesenberg USA 3491 Dunlop Manufacturing, Inc. 4768, C4861 Dusty Strings Co. 1708 DV Mark 2782 DWC Aphex LLC 5696 Dynamicx Drums 2371 Dynaudio Acoustics 5932 E and E Exports Inc. 6949 E. & O. Mari, Inc 5729 E.W.S. 5250 Earfilters 1344 Early Bird International Inc. 1119 Earthworks, Inc. 6290 East International Exhibition Co., Ltd 1230, 1242, 1343, 1842, 1843, 1848, 2925, 3025, 5598, 5798 Eastman Strings, Inc 4001, 5110 Eastwood Guitars 3394 EBS Sweden AB 5391 Ebtech 4382 Eden & Eden, Inc. 1472 Eden Electronics 5244 Egnater Amplification 5952 Eko Music Group SPA 4897 Elation Lighting Inc. 5767 Eleca International Inc. 1648 Electro-Harmonix 5396 Electro-Voice 6569 Electroswitch 5973 Elektron Music Machines MAV AB 7222 Elite Core Audio 1637 Eliton, LLC 2812 Elixir速 Strings 5000 EMD Music Inc 3282 eMedia Music 6504 Emerson Karaoke 1863, 2694 Emery & Webb Inc 1301 EMG Inc. 4850 Eminence Speaker LLC 4334 Emperor Band Instruments 4468 Empire Wholesale, Inc. 6620 Empirical Labs Inc 6324 Empress Effects 2588 Engl Marketing & Sales GmbH 5824 Eno Music Co., Ltd. 1631 Enping Aobao Electronic Factory 1343 Enping Jes Audio Co., Ltd 1849 Enping Karsect Electronics Co., Ltd. 1826 Enping Oksn Electronics Technology Co., Ltd. 1343 Enping Sange Electronic Co., Ltd 1826 Enping Yike Electronic Pty. LTD. 1848 Enrique Keller, S.A. 3313 Epifani Custom Sound Systems, Inc. 4396 Epilog Laser 1331 Epiphone 303AB EQ 5307 Equipson SA 6989 Ernie Ball, Inc 5440 ESI Audiotechnik GmbH 6832 Esoterik Guitars 1353 ESP Guitar Company 213D Essential Sound Products, Inc. 5725 Eternal Musical Instrument Corp. (Beijing) 2820 ETI Sound Systems, Inc. 5952

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# Etymotic Research, Inc. 1319 Euphonix (See Avid) 6700 Evamar Sound Design 2665 Evans Drumheads 4834 Eventide 5791 Everly Music Co. 4750 EverTune 4227 Evets Corporation 4790 EVH 300 Evidence Audio, Inc. 4143 EWI 1774 Excel USA Corporation 1577 Exotic Woods Co. Inc. 5927 EZ Dupe 6951 EZ Key Publishing 1307 F Bass 1559 F Group Industries 1439 F.E. Olds and Son, Inc. 3416 Faber Piano Adventures 4618 Fairlight Instruments 1252 Faital PRO 6894 Fat Cat Snappy Snares 3564 Fazioli Pianoforti SRL 609 FBT Elettronica S.P.A. 6840 FBT USA, Inc. 6840 Fender Custom Shop 300 Fender Musical Instruments Corporation 300, 304BCD Fender Starcaster Guitars 5720, 5420 Fender Strings, Parts & Accessories 5720, 5420 Fernandes Guitars 5690 Ferree’s Tools, Inc 4233 Fibenare Guitars Co. 3395 Fiberreed 3032 Fidock Handcrafted Drums 2478 Finale 6114 First National Merchant Solutions 150 Fishman 4158, 4258 Fit - Ear 1458 Fitness Audio, LLC 1825 Flavoreeds 4900 Flaxwood USA, Inc. 3496 Flea Market Music, Inc 1715 Fleabass 5476 Floyd Rose Marketing 4862 Focal Professional 6998 Focusrite 6464 Fodera Guitar Partners, LLC 5286 Ford Drum Company 3555 Forestone Japan Lars Heuseler 3012 Fossalite 5920 Fostex, USA 6464 fotoh LLC AG1-A Fotos By Folletts 2954 Francisco Domingo 5476 Francisco Esteve Guitars 1600 Fret Daddy 2485 Fretted Americana 2386 Fuchs Audio Technology 4130 Full Contact Hardware 5720 Furman 6874 Fuselli Manifatture 5861 Fusion Products Company Limited 3026 FXpansion 6912 Fzone Technology Co., Ltd. 1258 G & B Pickup Co., Ltd 4894 G Sharp Instruments AS 1566 G-Vox 6628 G7th Ltd 1424 Gaai Drums & Co. 2958 Galaxy Audio B5955 Galileo Music 615 Gallien Technology 4284 Gallien-Krueger 4284 GAMA-Teaching Guitar Workshops 2004 Garren Langford AG1-D Garritan 6820 Gatchell Violins Co., Inc 2900 Gator Cases, Inc. 5100 GCI Technologies Corp.

5700 GE Capital, Commercial Distribution Finance 409 GE Money 150 Gem Sound 5761 Gemeinhardt Co., LLC 3312 Gemini 5700 Gen-16 AG1-C Genz-Benz Amplification 5720

FEBRUARY 2011

Exhibitor Booth# Geo Woo Musical Instrument 1367 George L’s 5820 George Lowden Guitars LTD 1612 German American Trading Co., Inc. 508 Get’m Get’m Wear 4194 Getzen Company, Inc. 4412 GH Electronics US 1561 ghost 5920 GHS Strings 4684 Giannini S/A 1471 Gibraltar Hardware 5720 Gibson Guitar Corp.

303AB Gig Gear International 3086 Gig-FX, Inc. 4398 Gioco Corporation 2878 Glasstones, LLC 1358 Glen Burton 4596 Global Music Supply, LLC 3101 Global Truss 5767 GMS Drum Co. Inc 2464 Godin Guitars 211A Godlyke, Inc. 1576 Gold Tone, Inc. 1407 Golden West Technology 1455 Goldfish Guitars 4796 Gon Bops Inc 3464 Goodall Guitars 1713 Gotoh 4140 Grand Illusion Piano Shells 417 Graph Tech Guitar Labs 5920 Greatmind Instrument Manufacturing Co 3422 Gretsch Co. 3540 Gretsch Drums 5720 Gretsch Guitars 300 GretschGear.com 3540 Grid 1 Audio LLC 5872 Grip Studios 3082 GRK Manufacturing 809 GrooveZoo 1109 Grosh Guitars 4877 Grotrian Piano Company GmbH 614 Grover Musical Products 5315 Grund Audio Design 6337 Grundorf Corporation 6337 Gruv Gear 1155 GSM-Multimedia 1021 Guangzhou Cremona Violins (GCV) 2800 Guangzhou Dema Electronics and Sound Ltd. 1848 Guangzhou Desam Audio Co., Ltd 3482 Guangzhou Eastman Musical Instrument Co., Ltd. 1530 Guangzhou Jisheng Musical Instruments Manufacturing Ltd 1821 Guangzhou Kapok Guitar Company Limited 1524 Guangzhou Lang Qing Development Corp., Ltd. 1264 Guangzhou Nightsun Pro Lighting Equipment Co., Ltd 5796 Guangzhou Pearl River Piano Group Co., Ltd. 206A Guangzhou Romance Musical Instruments Co., Ltd. 1364 Guangzhou Sunpost Musical Instruments Co., Ltd 4250 Guangzhou Ya Ge Lai Lighting & Audio Co., Ltd. 5798 Guardian Cases 5476 Guerilla Guitars Inc 5828 Guild Guitars 300 Guisama, SL 1600 Guitar Addict 5996 Guitar Hands 1419 Guitar Player 5307 Guitarlink 5996 Guitarparts Co., Ltd 1543 Guitarras Antonio Aparicio 1306 Guitarras Gracia 4853 Guitarras Manuel Rodriguez and Sons, S.L. 5258 Guitars in the Classroom 2004 Guptill Music 1609 GWW Group Inc. 1719 H & F Technologies, Inc. 6390 H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. 2005 H.G. Leach Guitars 1401 HAGE Musikverlag Gmbh & Co KG 3224 Hagstrom Guitars 5244 Hailun USA 205B Hal Leonard Corporation 4318, 4618

MMR 107

NAMM Exhibitors List Exhibitor Hall Crystal Flutes Hallet, Davis & Co. Pianos Hallmark Guitars Hamer Guitars Hamilton Metalcraft Inc. Hamilton Stands Hammerax Hammond Suzuki USA Inc. Hand Guitars Hangzhou Aierke Electronic Co., Ltd.

MODERN

Booth# 3534 615 4130 5720 4166 3110 2430 5800 2282 3025

Exhibitor Booth# Hangzhou Direct Electronics Co., Ltd 1377 Hangzhou Start Musical Instrument Co., LTD 1128 Hangzhou Worlde Music Electronic Co., Ltd 5806 Hannabach GmbH 3220 Hannay Reels Inc 6695 Hanser Music Group 4878, 4884 Hanson Musical Instruments, Ltd 5496 Harbor Conservatory 2004 Hard Candy Cases 1137 Hardman Pianos 615

INSTRUMENTS

OLD-FASHIONED QUALITY

eastmanmusiccompany.com

See us at NAMM Booth 4001, 5110

w7+$7 )5,&.,1p 3('$/ 52&.6u

1$00 %227+

%RLOLQJ 3RLQW Π2YHUGULYH %RRVW

6(( 7+( 9,'(2 ‡ ::: 52&.%2; &20 ‡

108 MMR

Exhibitor Booth# Harman 7800 Harmony Guitars 4468 Harris Musical Products, Inc. 4827, 4831 Harry Hartmann 3032 Hayden Amps 4778 Heil Sound, Ltd. 7018 Heintzman Distributors Ltd 715 Henman Guitars 1118 Henri Selmer Paris 3106 Hercules Stands 5720, 5420 Hermes International 5114 Hermes Music SA de CV 5114 HH Electronics 4350 HHb 6579 Hidrau Model S.L. 498 High Tech Lighting Inc 1781 Hill Guitar Company 1418 Hipshot Products 5735 Hiscox Cases 5467 Hobgoblin Music 1115 Hodge Products, Inc. 3434 Hohner, Inc. 3240 Holloway 1504 Holloway Harp Guitars 1504 HollywoodWinds 4406 Homespun Tapes Ltd 4618 Hong Kong Vitoos Technology Co. 1833 Hosa Technology, Inc. 5590 HOSCO Inc. 1619 Hoshino USA Inc. 4634 House Band LLC B5955 House Ear Institute 1292 House of Troy 807 Howard Core Company, LLC 3220 HOYER Guitars Est. 1874 4498 Hudson Music 4618 Hughes & Kettner 6555 Humes & Berg Mfg. Co., Inc. 4400 Hunan Changsha Saiyinuo Arts & Crafts 2803 Hunan Changsha Yale Arts & Crafts Co., Ltd 2803 Hunter Music Instrument Inc. 3000 Huntington Musical Instruments 4596 Huss & Dalton Guitar Co., Inc. 1408 HW Products, Inc. 5406 I-Tab LTD. 4342 I.C.E. - Infinite Creative Enterprise, Inc. 1861 i3 S.R.L. 6903 IAG Group Ltd 3190 Ibanez 4634 IBC Trading Ltd 1424 IBMA 2004 IBMA 2004 Ibrahim Diril Cymbals 3449 Iconic Metal 2393 iConnectivity 1673 Ideas In 3D 1205 IEC-Berlin 3032, 3132, 3224 iHawk Systems 2485 IK Multimedia Production 6520 IK Multimedia US LLC 6520 IKEY-Audio 5700 ILIO 6728 IndĂşstria e ComĂŠrcio Rouxinol Ltda.

1321 Infinite Response, Inc. 5908 Innovative Percussion, Inc. 2765 Inspired Instruments Inc 5266, AG3-D Intune Technologies LLC 4227 ION Audio LLC 6400 ISP Technologies, LLC 5863 Istanbul Mehmet Cymbals 2870 Istanbul Zil ve Muzik Aletleri San. ve Tic. Ltd. Sti.2870 Istanbul Zilciler Muzik Alet. Imal.

San. Ve Tic. Ltd Sti 2854 iZotope, Inc. 109, 6920 J & H Technology Co., Ltd. 1831 J & L ToneWoods, LLC 1607 J-Won Music 2823 J. J. Babbitt Co., Inc. 4322 J.D. Calato Mfg. Co., Inc. 3441 J.I. Strings, Inc. 2804 JAC Musical Instruments Inc. 1558 Jack Deville Electronics 1564 Jackrabbit Technologies, Inc. 1001 Jackson Guitars 300 Jaguar Amplification 3582 James Trussart 4883

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# James Tyler Guitars 2387 JamHub, LLC 5811 Jammit AG3-C Jarrell Guitars LTD 1371 Jay Turser Guitars 5244 JBL Professional 7800 JBovier Stringed Instruments 5467 JC Guitars 1113 JCLEON International Electronic, Ltd. 1230 Jensen Speakers 4893 Jerzy Drozd 2998 Jet City Amplification 5947 Jiangmen Boway Sound Equipment Co., Ltd. 1826 Jiangsu Swan Musical Instrument Co., Ltd. 2925 Jiangyin Goldencup Angels Musical Instruments Co., LTD. 3612 Jiangyin Jiyang Musical Instrument Co., Ltd 3610 Jiashan Tomorrow Audio Manufacturing Inc. 1343 Jiaxing Jinlida Electron Co., Ltd. 1848 Jiaxing Meisheng Electronics Co., Ltd 1826 Jiaxing Xinghui Electronic Co., Ltd 1826 Jinho Instrument Co., Ltd 1271 Jinming Musical Instruments Co., Ltd 2824 JJ Electronic 5397 JJ Guitars 1432 Jocavi - Acoustic Panels 2987 Jodi Head 4162 JodyJazz Inc. 3317 JoeCo 6598 John Bowen Synth Design 5912 John Hornby Skewes & Co. Ltd. 1212 John Lennon Educational Tour Bus A1 John Pearse® Strings 6230 Johnson 5476 Jones Double Reed Products, LLC 3105 Jordan Electric Violins 5317 Joyo Technology Co., Ltd 2828 JP Guitars 1365 JR Music Supply 3330 JTS Professional Co. Ltd. 6966 Juan Hernandez Guitars 1600 Jupiter Band Instruments, Inc. 4800 JZ Microphones 6946 K and S Music Inc. 3309 K.H.S. Musical Instrument Co., Ltd. 4800 K2 CNC 2384 Kahler International Inc. 5727 KaiFat Ningbo Electronic Co., Ltd 4368 Kaino Music Co. 624 Kala Brand Music Co. 1330 Kamaka Hawaii, Inc. 1508 Kamoa Ukulele Company 1201 Kanile’a ‘Ukulele 1149 Kanstul Musical Instruments, Inc. 4510 Kasza Cymbals 3564 Kawai America Corp.

207A Kaysound Imports Inc 6809 Keilwerth 4300 Keith McMillen Instruments 6227 Kelin Violin Shop 3424 Kelly Concepts, LLC 2634 Kemper Digital GmbH 6900 Keyboard 5307 Keyfax Newmedia 6531 KEYS Program 2004 KharmaDesign LLC 6985 KHL Corp 2997 Ki-Sound Industrial Co., Ltd 1480 KickPort International LLC 2871 Kimball Piano USA 499 Kimex Trading 1314 Kingstar Int’l Enterprise Ltd. 1376 Kirlin Industries Inc 1770 Kiwaya USA 1716 Klark Teknik 6464 KMC Music Inc. 5720 KMS Shokai Co., Ltd. 4140 Knowledge Of Music Inc. 1108 Knuckle Guitar Works, LLC 1219 Ko’olau Guitar & Ukulele 1309 Koala Music Publications 5311 Koch Guitar Electronics 4143 Koloa 5476 König & Meyer GmbH & Co. KG 3224, 3500, 6220 Korg USA, Inc. 6440 Krank Amplification 3584

FEBRUARY 2011

Exhibitor Booth# Kremona - Bulgaria 3321 Kremona Inc. 3321 Kupo Industrial Corp 5475 Kurzweil USA 6464 Kush Audio 6324 Kustom Amplification 4878 Kyser Musical Products Inc. 5951 Lace Music Products 4699 LAG 6440 Lakewood Guitars 1215 Lakland Guitars, LLC 5496 Lakota Leathers 1617 Lamb Drum Co. 2366 Lampifier Company 1581 Laney Amplification 4350 Latin Percussion 5720 Laughing Budda 5282 Laul Estonia Piano Factory 709 Lectrosonics, Inc. 6329 Lee Jackson Designs 2283 Lee Oskar Harmonicas 5720 Leem Products Co., Ltd. 1537 Legacy Learning Systems, Inc. 4902 Legere Reeds 3016 Lehle Gitarrentechnik 2982 Levy’s Leathers Limited 4658 LEWITT GmbH 6995 Lexicon 7800 Line 6 210D Link To Learn Music 1200, AG3-A Little Kids Rock 2004 Little Labs 6254 Littlite 7002 LM Products, Inc. 4287 Lodestone Guitars 4778 Logitech 4152 Looperlative Audio Products 6244 Los Cabos Drumsticks 3364 LOUD Technologies Inc. 209AB Louis Renner GmbH & Co. KG 814 LowEnd 5270 Lowrey 515 LPD Music International 4758 LR Baggs Corp.

5252 LSL Instruments 4910 Ludwig Brand of Conn-Selmer Inc. 4224 Luna Guitars 4272 Luthier Music Corp 1421 lynda.com, Inc. 4807 Lynx Studio Technology 6527 M & M Distributing 3412 M & M Merchandisers Inc 4358 M-Audio (See Avid) 6700 M.V. Pedulla Guitars, Inc. 5964 M/S. Bhargava & Co. 2816 Mackie 209AB macProVideo.com 6104 Macro Appreciation Pty Ltd 1459 Mad Professor Amplification Ltd 4285 MADAROZZO 4498 Maderas Barber, SL 1600 Magic Parts Company 5890 MAGIX 7002 Majestic Percussion 4800 MakeMusic, Inc. 6114 Manhasset Specialty Co. 3431 Manley Labs 6286 Mano Percussion 5244 Manufacturas Alhambra, S.L. 1512 Mapex USA 4808 MARATHON 6510, 6714 Mari Strings, Inc. 5941 Markbass 2782 Marleaux Bass Guitars 2986 Marlo Plastic Products, Inc 5404 Marshall Amplification USA Division 4558 Marshall Amplification/Natal Drums 2664 Marshall Electronics 6866 Martin Blust 4299 Martin Roland Corp 4146 MARUE Co., Ltd. 1465 Mason & Hamlin Piano Company 205A Matchless 4877 Matt Raines Music 1454 Maxtone Musical Instrument Mfg. Co., Ltd 3120 Mayas Music Publishing, Inc. 5814

MMR 109

NAMM Exhibitors List Exhibitor Mayones Guitars USA MBT Lighting McDSP McNally Instruments McPherson Inc. Meadowbrook Insurance Group Medina Artigas S.A. Medosan Musical Instruments Co. Ltd. MEINL Meinl USA L.C.

Booth# 5996 5420 6405 1718 1517 150 4853, 4855 3010 3454 3454

Exhibitor Booth# Mel Bay Publications, Inc. 5008 MENC: The National Assoc. for Music Educ.

2004 Mendelssohn Piano GmbH 820 Merano Musical Instruments 3521 Merit School of Music 2004 Merlin 5 Products, Inc. 1437 Mesa Boogie Ltd / Mesa Engineering 5390 Meteoro Amplifiers 2686 Metrophone Headphones 3564 Mey CHAIR SYSTEMS GmbH 1443

® visit us at NAMM Booth #1406

Guitar Humidifier

See our new 2011 products, 3/4 Size Double Bass Humidifier, Hygrometer Holder for Guitars plus More!

Humidifies 7-10 Days Before Being Ready For Refill

Filled

The Humidifier That LetsYou See When It’s Ready For Refill

Patent Pending

Ready For Refill

Dealer Inquiries: 866-263-7965 www.oasishumidifiers.com dhepple@oasishumidifiers.com

110 MMR

See us at NAMM Booth 1424

Exhibitor Booth# Meyer Sound Laboratories, Inc. 212B Mi-Si Electronics Design, Inc. 3535 Miami Parts Import 6987 Michael Kelly Guitar Company 4878 Microtech Gefell GmbH 6948 Mid-East Mfg., Inc. 2814 Midas Consoles North America 6464 Midi Player 2.0 For the iPhone AG1-D Mighty Bright 1525 Mighty Mite 4468 Mike Lull Guitar Works 5999 Miktek 5894 Milbert Inc. 5935 Minarik Guitars 1022 Ministar 5244 Mipro Electronics Co., Ltd. 6814 Miraphone e.G. 3132 Misa Digital Instruments (HK) Limited 1636 Miso Media AG4-B MixSensei LLC 7021 MixVibes 6510 Mixware 4496 Modern Drummer Publications 3543 Modkitsdiy.com 4893 Modular Technical Service Inc 3333 Modulus Guitars 5995 Mogami Cable 6866 Mojave Audio 6979 Mollard Conducting Batons 3509 Mono Cases LLC 3382 Monster 4868 Moog Music Inc 6100 Moollon 1367 Moon Wha S.O.G. Co., Ltd 1213 Morgan Hill Music 3590 Moridaira USA, Inc 1712 Morley 4382 Moses, Inc. 5286 MOTU 6410 Movek 6981 MPR Enterprises 4822 Mr. DJ Inc 5574 MTD Kingston Basses 5868 MTD Michael Tobias Design LLC 5868 Muse Inc 5860 Muse Research & Development 6729 Music Dealer Web Kit 1200, AG3-A Music Distributors Association 2007 Music for All, Inc. 2004 Music Garage Chicago, LLC 2492 Music Inc Magazine 4319 Music Industries Association of Canada 2008 Music Magazine Publishers Association 4822 Music Maker Publications 5416 Music Marketing Inc. 6825 Music Player Network 5307 Music Products Group 5299 Music Sales Corporation 4618 Music Sales Ltd. 4801 Music Teachers National Association 2004 Musica & Mercado 5810 Musical Distributors Group 1212, 6909 Musical Merchandise Review 5305 MusiCares 4905 Musicians Institute Press 4291 MusicMags 4822 MusicMedic.com 3014 Musicorp 5420 MusicReader AG2-B Musikmesse 5904 Musiquip Inc. 5266, 5467 MV Pro Audio 6624 MXL Microphones 6866 My Tech Development AS 3582 Nadir Ibrahimoglu e.K. 3032 Nady Systems, Inc. 4650 NAGMIM National Association of German Musical Instrument Manufacturers 3224 Nalu Ukulele Company 1500 NAMM Endorsed Business Providers 150 NAMM Foundation Pavilion 2004 Nanjing Aileen Trading Co., Ltd 3523 Narita Industrial Co., Ltd. 2924 National Association of School Music Dealers 2007 National Bench Co. 516 National Guild for Community Arts Education 2004

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# National Piano Foundation 2007 National Reso-Phonic Guitars, Inc. 1624 National String Project Consortium 2004 Native American Pavilion 207B Native Music Rocks 2004 NEMC 4221 Neotech, a division of OP/TECH USA 3430 Neumann USA 6579 Neutrik 6320 New Horizons International Music Association 2004 NewBay Media, LLC 5307 Nik Huber Guitars 4143 Ningbo Apextone Electronics Co., Ltd. 1674 Ningbo Emmya Electronic Co., Ltd. 1848 Ningbo Hailun Musical Instruments Co Ltd 205B Ningbo LK Electronics Co., Ltd. 1370 Ningbo Polinata Electronics Co., Ltd. 1343 Ningbo Rixing Electronics Co., Ltd. 1842 Ningbo Tiansheng Jiahua Plastic Co., Ltd 1826 Ningbo Yinzhou Alctron Electronics Co., Ltd 1759 Ningbo Yinzhou Yonggang Electronic Component Factory 1730 Ningbo Zhenhai Leilei Acoustic Equipment Factory 1855 Noble & Cooley Company 2579 Noguera 1253 Noisebug 6005 Nord USA 6464 Nordstrand Guitars 3283 Normandy Guitars 2797 Norris-Whitney Communications Inc. 2898 North American Music Inc 325, 615 North American Wood Products LLC 1249 Noteflight 6829 Nova Strings 3425 Novation 6464 NS Design 5864 Numark 6310, 6400 O Mio Strings 2801 Oasis, Inc 1406

FEBRUARY 2011

Exhibitor Booth# Octagon 2857 Odyssey Innovative Designs 6210 OEM, LLC 2293, AG3-C Offworld Percussion Inc 3579 Ohana Music, Inc. 1206 Oktava 6630 Old Jersey Music Lab 2373 Oleg Products, Inc 2716 Oliver Musica USA Inc. 2901 Olympia 4894 Olympus Imaging America, Inc. 6909 OME Banjos 1402 OmniSistem 5691 On Point Audio, Inc. 1664 On-Stage Stands 6854 OnBoard Research Corp.

4131 Onori Entertainment Inc. 3190 Onori International 3190 Orange Music Electronic Company, Inc. 4674 Orkestra Zilleri San. Ve Tic. Ltd. Sti. 2758 Oscar Schmidt, Division of Washburn International 5244 Otto Musica Corp.

3207 Ovation Guitars 5720 Overton 2583 P. Audio System Co., Ltd. 6790 P. Mauriat 4514 P.R. Sounds 1342 P3 5935 Pablo Chou International Company LTD. 3305 PageFlip Inc. 4618 Paiste America, Inc. 3270 Palatino Pianos 424 Pantheon Guitars, LLC 1413 Panyard, Inc 3589 Paramount Extrusions Co. 4698 Paratuss 1404 Parker Guitars 5244 Parsek SRL 2782 PartnerShip 150

Exhibitor Booth# Parts Express 1630 Passport by Fender 300 Pat Wilkins Custom Guitars 5996 Paul L. Jansen and Son, Inc 815 Paul Lairat 3287 Paul Reed Smith Guitars 210B, 5320 Paul Shelden Global Productions, Inc. 3233 Pavel Musical Instruments 1151 PAXPHIL Corporation 4295 Peace Musical 3470 Peace Musical Co LLC 3470 Peak Music Stands 3020 Pearl Corporation 2438, 2638, 2648 Pearl Flutes 2438, 2638, 2648 Peavey Electronics 5740 Peerless Guitars Co., Ltd. 1464 Penguin Group, USA 4822 Penn-Elcom, Inc. 5997 Penton Media 5715 Percussion Marketing Council 2004 Percussion Plus 5420 Perri’s Leathers Ltd 5960 Perry’s Music 1415 Persis International, Inc. 499 Perzina Pianos 720 Peterson Electro-Musical Products, Inc. 5990 Petrof, spol. s.r.o.

816 PG Music Inc. 6820 Phil Jones Bass 3596 Phoenix Audio LLC 1847 Phonic Corporation 6878, 5244 Piano Technicians Guild 823 PianoDisc 205A PianoForce LLC 727 Pick Guy, Inc. 2897 Pick-Smith, Inc. 2692 Pioneer Electronics 110, 119, 211B PJLA Music Sales/Marketing 3416 Planet Waves 4834 Platinum Samples 6912

MMR 111

NAMM Exhibitors List Exhibitor Players Music Accessories PMC USA (The Professional Monitor Company USA) PMI Audio Group Pocket Labworks Polyblend Systems Incorporated Pork Pie Percussion Inc Posse Audio POWER Wrist Builders Prat Basses LLC Premier Builders Guild Premier Guitar PreSonus Audio Electronics Prestige Guitars Prestini International Inc. Primera Technology Prince Electronics Co. Prism Media Products Inc. Pro Audio Review Pro Co Sound, Inc. Pro Cymbal, Inc Pro Sound News Pro Stage Gear Pro-Active Websites Pro-Mark Corp.

Proel SpA Profile Prosound Communications Inc. Protec Protection Racket Cases Prudencio Saez By Guisama PRV Audio Brazil PSPaudioware.com s.c.

PureSound Pyle Audio Q Lighting Qingdao Far East music9 Co., Ltd. QRS Music Technologies Inc QSC Audio Products, LLC. Quantum Audio Designs Inc

112 MMR

Booth# 3614 7019 6890 AG1-B 3492 3378 1248 3064 3398 2882, 2883 4318 6800 4198 4231 2483 1736 7120 5307 6949 3581 5307 4283 4323 3056 A6260 5244 5250 5711 5720 1600 5797 6903 4834 3391 5899 2350 208B 6750 6226

Exhibitor Quest International Ltd. Quik Lok Qwik Tune Radial Engineering Radian Audio Engineering, INC. Radikal Technologies Raimundo Guitars Raimundo Guitars USA Raimundo Y Aparicio, S.A. RainSong Graphite Guitars Randall Amplification Randall May International, Inc. Rane Corporation Raw Vintage Raxxess RCF USA RCF USA/ dB Technologies Reactable Systems Real De Los Reyes, S.A. De C.V. Realitone Recording King Red Monkey Red Star Distribution Red Witch Analog Ltd Rees Harps Inc. Reference Laboratory S.r.l.

Regal Tip Reliable Hardware Company Remlé Musical Products, Inc Remo, Inc. Renaissance Guitar Co., Inc. Renkus-Heinz Rental and Staging Systems Residential Systems Retail Print Music Dealers Association Retail Up! Reunion Blues Reverend Guitars Rhodes Music Corporation Rhythm Band Instruments LLC

Booth# 4140 4835 4790 6959 6847 6108 1600 5996 1600 1618 5244 2550 6958 5250 6246 6563 6563 1100 5490 6525 5476 2582 1567 3392 1720 6853 3441 4394 4410 3440 1124 6420 5307 5307 2007 4811 5968 3090 5807 1803

Exhibitor Booth# Rhythm Earth 1601 Rhythm Tech Inc. 2970 Rickenbacker International Corp.

5306 Rico Reeds 4834 Riedel Communications Inc. 6296 Rigotti 3108 RimRiser 2764 Ringway Tech (Jiangsu) Co., Ltd. 6007 Riptide Ukuleles 3590 Ritter Designer Bags & Cases 4326 Ritter Europe Ltd. 4498 Ritter Instruments 4182 Ritter USA LLC 4498 Rivera Amplification Inc. 4890 Rixing (Tianjin) International Trade Co., Ltd 3544 RJM Music Technology, Inc. 1613 RMV Instrumentos Musicais 2534 Rob Papen 6729 Roc-N-Soc, Inc. 2960 Roché-Thomas Corp.

1300 Rock ‘n’ Roll Camp for Girls 2004 Rock House 4618 Rock It Inc 1773 Rock N Roll GangStar, Inc. 2586 Rock On Audio 1671 Rock School Scholarship Fund 2004 Rockbox Electronics 5996 Rocket Shells 2967 Rockett Drum Works, Inc. 3164 Rockford Carving Company 1207 RocknRoller® Multi-cart® 5979 ROCKTRON 4684 Rodgers Instruments Corporation 7400 ROHO, Inc 2373 Rokkomann, Inc. 1418 Roland Corporation U.S. 7400, 7804 Roland Musical Instruments 7400 Roland Pianos and Organs 7400 Roland Systems Group 7400 Roselynn Percussion 2354

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# Rotekdrums LLC 2451 Rotosound 5596 Royer Labs 6975 RS Berkeley 3404 RSL Trade SIA 1531 RSQ/Mediasync 7123 Rupert Neve Designs 6399 Ruppert Musical Instruments SA 2982 Rycote Microphone Windshields 1744 S-Hoop Drum Hoops 3564 S.I.T. Strings Co., Inc. 5976 Sabian Ltd 3254 Sabine, Inc. 6274 Sabre Guitars Ltd. 2489 SAE Co., Ltd 1548 Safety-Ease N.A. 205-1 Saga Musical Instruments 5760 Sakae Rhythm Musical Instrument Ltd. 2877 Salebug.com, LLC 6910 Sam’s Strings, LLC 2922 Samick Music Corporation 210-1, 210A, 4690 Samson Technologies Corp 5940 Samwoo Manufacturing Co., Ltd 1348 Santa Barbara Guitar Partners 2392 Santa Cruz Guitar 1700 Sanyo North America Corporation 7013 Sara-Trans Export Corporation 5931 Sauter USA 205-1 Savannah 5476 Savarez 3001 Schaller Electronic GmbH 3132 Schecter Guitar Research 4290 Schertler USA 1412 Schilke Music Products 4332 Schimmel Piano Corporation 208A Schoen Guitars 1461 Schreiber 4300 Schulze Pollmann Pianos 615 SCORE 160 SCORE Mktg.

1145 Scott Cao Violins Inc. 3324 Sculpturra Pianos 1236 SE Electronics 6399 Seapower Worldwide Dist Inc 2684 Seikaku Technical Group Ltd. 6772 Seiko Tuners & Metronomes 5720, 5420 Selenium 7800 Sennheiser 6579 Sensaphonics Hearing Conservation Inc. 6950 Serato Audio Research 7007 Seymour Duncan 5561 Shadow Elektroakustik 4011 Shandong Taishan Wind Instruments Manufacture Co., Ltd 2805 Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. 3231 Shanghai Max Precision Instrument 3020 Shanghai NO. 1 National Musical Instruments Factory 2828 Shanghai Seiwin Electronic Co., Ltd 6012 Shanghai Silver Flute Sound Co., Ltd 1851 Shenzhen Bao Ye Heng 1748 Shenzhen Flanger Musical Instruments Co., Ltd 1649 Shenzhen Mooer Audio Co. , Ltd. 1827 Shenzhen Ran Musical Instruments Co., LTD 2925 Shenzhen Rowin Music Co., Ltd. 2825 Shenzhen Yuyin Electronic Co., LTD 1752 Shine Drums 2977 SHS International 1648 Shubb Capos 6240 Shure Incorporated 6541, 6848 SICA Speakers 4893 Sierra Guitars 5420 SINTOMS, Ltd. 1213 SJC Drums 3070 SKB Corporation 4210 Skjold Design Guitars LLC 3283 SLATE Digital 6921 SLATE Pro Audio 6921 Sleishman Drum Co. 2365 SLS Audio 5222 Smarvo Electronics Inc. 1836 Smokey Amplifiers 5218 SMPRO Audio 6809 Snark 4790 SnowSea Company 1237

FEBRUARY 2011

Exhibitor Softwind Instruments Soh Electronics Co., Ltd Sohmer Pianos Soho Acoustics Ltd. Solid Cables, Inc. Solid State Logic Sonatina Strings Inc. Sonic Core GmbH Sonic Distribution USA LLC Sonic Network, Inc. SONiVOX Sonnox LTD Sonodyne Sonodyne Technologies Sonoma Wire Works Sonomax Technologies Inc Sonora International

Booth# 6434 6907 499 1502 3392 6904 3520 5912 2382 6828 6828 6278 6945 6945 6225 7004 1615

Exhibitor Sony Electronics, Inc. Souldier Soultone Cymbals Sound & Communications Sound Around Inc. Sound Back Sound Barrier Sound Enhancement Products, Inc. Sound On Sound Sound Plug Electronic Co., LTD Soundcraft Soundking Group Co. LTD SoundToys, Inc. Soundtrack USA LLC Soundwear Dimbath e.K. Source Audio Spaceman LLC

See us at NAMM Booth 3040

Booth# 6214 4168 2979 5400 3391 4410 6990 4382 6321 7020 7800 6000 6524 7010 3600 5599 2797

MMR 113

NAMM Exhibitors List Exhibitor Spanish Guitar Master Craftsman’s Guild Spaun Drum Company Inc Spector Spectrasonics Sperzel SPHK Corp.

SPL Spontuneous Games, Inc. Spoonjack LLC St. Louis Music Stagetrix Standback Stanton Magnetics Inc Steavens Custom Amplification Steinberg North America Stellar International Stentor Music Co. Ltd Stentor Stringed Instruments Steph Accessories Steph Accessories Inc. Steve Clayton, Inc. Steven Fryette Design, Inc. Steven Slate Drums Sticks n Skins Stokyo Co., Ltd. StoneWorks Strandberg Guitarworks Strictly 7 Guitars String Letter Publishing String Saver String Swing Inc Strings by Aurora Strings Magazine Strum-N-Comfort Picking Systems Strunal CZ as Stuart Spector Design Studio Depot Studio Devil Studiologic Sugi Musical Instruments Ltd.

Booth# 1600 3549 5856 6720 6234 1470 6849 1452 AG4-D 4000 5977 5935 B5963 2783 6528 1380 4219 5720 5467 4390 4590 5921 6921 2954 6798 1000 1219 2999 5226 5920 4378 4796 5226 4176 4610 5856 1655 6901 6464 1349

Exhibitor Booth# Sung-IL HiTech Co., LTD 1312 Sunlite Industrial Corp.

3576 Super-Sensitive Musical String Co 3515 Superior Vocal Health 2593 Supernatural Percussion Inc. 2746 Supro Guitars & Amps 5218 SurfCity Music 2449 Suzuki Music 6200 SWR Bass Amplification 300 Syndyne Corporation 1018 Synful 6227 Synthax Inc. 6913, 7000 Systems Contractor News 5307 T-Rex Engineering 5467 Taesung Precision Co., Ltd. 2592 Taiwan Alpha Electronic Co., Ltd. 1565 Taiwan Carol Electronics Co., Ltd 1665 Taixing Fengling Musical Instruments Co., Ltd 2902 Taixing Shenyun Stringed Instruments Co. Ltd. 3400 Takamine Guitars 5720 Talwar Brothers (P) Ltd. 5815 Tama 4634 Tanglewood Guitar Company UK 5467 Tannoy 5932 TASCAM 6491 Taye Drums 3554 Taylor Guitars 213ABC TC Electronic 5932 TC Group Americas 5932 TC-Helicon 5932 TEAC America 6491 Teachlogic, Inc. 1764 Tech 21 5982 Technical Pro 6924 Teenage Engineering 6409 TEI Electronics Inc. 5790, 5924 Telefunken USA 1874 Tempus Consulting, Inc. 150 Tenon Industrial Co., Ltd. 3300 Testa Communications 5400

Exhibitor Booth# The Case Brace Company 5494 The Davitt & Hanser Music Co. 4878 The DJ Expo 5400 The Freddy LLC 1101 The Guitar Hanger 3499 The Keyboard Corp.

821 The Loar 5476 The Magic Fluke Co., LLC 1715 The Mr. Holland’s Opus Foundation 2004 The Music & Sound Retailer 5400 The Music Link 424, 5476 The Music People!, Inc. 6854 The Musician Network 5004 The RapcoHorizon Co. 4568, AG3-B The Recording Academy 5701 The Rock Lock Company 1143 Theo Wanne Classic Mouthpieces 3325 Theodor Nagel GmbH 3224 THG Knobs 3283 Thomastik-Infeld 3500 Thunderball Marketing 6714 TI:ME (Technology Institute For Music Education)2004 Tianjin FLEET International Trade Co., Ltd 2379 Tianjin Huayun Musical Instrument (Group) Co., Ltd 2468 Tianjin Jinbao Musical Instruments Co., Ltd. 3278 Tianjin Jiuyue Technology Co., Ltd. 2828 Tianjin JYJ Musical Instrument Co., Ltd. 2785 Tianjin Longxing (Group) Imp & Exp Co., Ltd 3306 Tianjin Master Import & Export Co., Ltd 2810 Tianjin Parrot Musical Instrument Co., Ltd. 2468 Tianjin SanJin International Trade Co., Ltd. 3421 Tianjin Sile International Trade Co., Ltd. 2911 Tianjin Triumph Music Imp. and Exp. Co., Ltd. 3427 Tianjin Zhong Tian Qi Jian Imp & Exp Co., LTD 3329 Tianyue Audio Technology 1740 Timber Tones 4827, 4831 TKL Products Corp.

4450 TM1 1680 TMNtv 5004

ZZZ -DP+XE FRP

-$0 +8%6

Winner of a 2010 Best Tools for Schools award Grow your music program sales by selling rock band studios that allows kids to rock while teachers teach.

Learn how by watching the videos at:

www.JamHub.com/teach

NAMM’s first ever three-time Best In Show winner!

114 MMR

See us at NAMM Booth 5811

See us at NAMM Booth 4223

FEBRUARY 2011

NAMM Exhibitors List Exhibitor Booth# TMP Pro Distribution 6854 ToadWorks USA 1365 Toca Percussion 5720 Todaro’s Music 5941 Tolito Musique Sarl 2983 Tom Anderson Guitarworks 1518 Tone Americana LLC 2386 Tone Weal 2696 ToneGear 4178 TonePros 3392 Tong’s Violin Shop 3301 Tonoch Audio Co., Ltd. 1771 Tornavoz Music 5300 Toru Nittono Guitars 5996 Trace Elliot 5278 TransAudio Group 6945 Traveler Guitar 5262 TreeWorks Chimes 3265 Trevor James Flutes 4311 Tri-Technical Systems, Inc. 1300 Triad Products, Inc. 5935 Trick Percussion Products 2864 TrigAudio 1859 Trinity Audio Group Inc. 6799 Tropical Music & Pro Audio 5765 Truth Custom Drums Inc. 3066 TRX Cymbal Co. 2448 TSI Distributing 3397 TSS Fortune Co., Ltd. 2915 Turbosound 6464 Turkish Cymbals 2758 Tusq 5920 TV Jones, Inc. 5829 Two Old Hippies 4840 Tycoon Percussion 3570 Tyler Net, Inc. 1400 U.S. Commercial Service 160 U.S. Department of Commerce 160 U.S. Small Business Administration 160 UFIP SRL 2372 Ultimate Ears 4152 Ultimate Ears by Logitech 4152 Ultimate Products Corp 1315 Ultimate Support Systems 6690 Ultracase Corp 5991 Ultrasone Inc. 5894 Ultrasound Amplifiers 5705 UNISON 2924 United States Patent & Trademark Office 160 Universal Audio Inc. 7005, 7802 Universal Champion Electroacoustic Technology Company 1864 Universal Fit Earphones 4152 Universal Percussion, Inc. 2752 Unsung Musical Instruments Co. Ltd. 1336 UpBeat Daily 4319 URBANBOARDS 2364 US Music Corp 4558, 4835, 5244 Usta Isi (Masterwork) Zil Ve Muz. Alt. San. Ltd. 2678 Valuetone Musical Supply Inc. 3520 Van Orman Guitars 1450 Vandoren S.A.S. 3110 Vater Percussion Inc 3072 Vee Strap 2899 Veillette Guitars 5276 Vellum Head Company 2480 Verellen Amplifiers 5947 Veritas Instrument Rental 3501 Verne Q. Powell Flutes, Inc. 3512 Vestax Corporation 6464, A6252 Vestax Corporation 6464, A6252 VH1 Save The Music Foundation 2004 VHT Amplification 5476 Vic Firth Educational Percussion 5720 Vic Firth Inc. 3040 Vigier Guitars 4762 Viki Exports Pvt Ltd, (india) 1857 Vinnie Vincent Model Guitar 1680 Vintage Vibe 5805 Violet Musical Instrument Factory 1255 Viscount Church Products USA 615 Visionary Instruments 1101 Visual Sound LLC 5820, 5825 Vivo USA Corp.

3426 VNewsletter 5400 VocalBooth.Com, Inc. 4334

FEBRUARY 2011

See us at NAMM Booth 7002

A & M Composer Statuettes Admira Classic Guitars Amati Band Instruments & Accessories Mike Balter Mallets Blitz Custom Polishing Cloths Blitz Instrument Care Products Buckle-Gard Classic American Plastic Kazoos Clip Light (Music Stand) Conrad Instrument Accessories Cory Instrument Care Products Creepnomore Demand Silk Swabs Downbeat Merchandise Bags Dr. Dan’s Instrument Care DVDs Drum Sticks (Whitehall) Dukoff Mouthpieces French Horn Kazoo (USA) Gemwood Conductor Batons (King David) Haberline Cello & Bass Bags Kafko Brasswind/Guitar/Violin Accessories Kazoo (U.S.A.) Metal Instruments King David Leader & Gift Batons

Latin American Percussion Masterpiece Clarinet & Sax Reeds Modular Band Instrument Cases MTS Rack & Combo Cases Original Swab Company Pacific Trends Keyboard Lamps Plastic Kazoos (Kazoobie) Populaire Clarinet & Sax Reeds Reed-O-Meter Sousaphone & Tuba Cases / All Fit Strunal String Instruments Stump Fiddle Trombone Kazoo (USA) Trumpet Kazoo (USA) Tuba Cases (MTS) Wabash Accessories Wazoo/Electric Kazoo Whitehall Instrument Accessories Whitehall Lanyards Windy City Mutes Woodstock Education Products Woodstock Musical Toys Woodstock Toy Piano

DAVID WEXLER & CO., 7807 E. Greenway Road, Suite #8, Scottsdale, AZ 85260-1717 Tel: (480) 675-8888 • Fax: (480) 675-8900 www.wexlermusic.com • Email: wexlermusic@aol.com “Merchandising Musical Instruments and Accessories since 1920”

Visit With Us in Booth #3333 MMR 115

NAMM Exhibitors List Exhibitor VocoPro Von Saint Design Voodoo Lab Votaw Tool Company VOVOX Cables Vox Amplification Voyage Air Guitar, Inc W.L. Gore & Associates, Inc. Walden Guitars Waldorf Walter Piano Transport, Inc. Wanne Inc Warrior Guitar Warwick Washburn International Watson Guitars Watson Musical Instrument

Booth# 5876 1439 5914 4231 6998 6440 1401 5000 4808 6624 514 3325 5398 4578 5244 1219

Exhibitor Manufacturing Co., Ltd. WattGrinder Engineering Wave Distribution Wave Violins WaveMachine Labs, Inc. Waves Inc Wechter Guitars Wedgie Pick & Accessories Welkin Sound Inc Wells Company Wessell, Nickel & Gross West Coast String Instruments Westone Laboratories, Inc. Wexler Music Co. (David Wexler & Co.) Wharfedale Pro Whirlwind WhiteLight Design

Booth# 1224 3096 6324 3400 6905 6425 5498 3590 721 2899 525 3004 6824 3333 6464 6930 2292

Exhibitor Booth# Whotune Pty Ltd 3483 Wilkinson ATD LTD. 1212 Willis Music Company 4618 Wilmington Fibre Specialty Company 5989 Windcraft Ltd 2820 WITTNER GmbH & Co. KG 3032 Women’s Audio Mission 2004 Wood Violins 4881 Woodnote Music Inc. 3124 Woosung Chorus Industries 1536 Worldbeating Products Ltd 3366 WorldMax International 2740 WorldMax USA 2740 Worldwide Music Services, LLC 1304 Worship Musician Magazine 5698 Wrightwood Enterprises, Inc. 499 Wristies Inc 1714 Wuhan Silken Musical Instrument Manufacture Co., Ltd 2855 Wyman Piano 822 Wyn Guitars 1355 Xi’An Far East Import & Export Co., Ltd 5272 Xinyingke Electroacoustic Technology Co., Ltd. 1343 XM Enterprise USA Co. 2344 Xotic Guitars & Effects 5250 XP Audio, Inc 2287 Xstream Music Products 3209 Yale String 4136 Yamaha Corporation of America 100 MA, 102 MA, 6528 Yankee Veneer Corp 1352 Yellow Jackets 4893 Yellow Matter Entertainment 6921 Yiwu Bandao Commodity Co., Ltd. 1829 Yorkville Sound Inc. 6555 Young Chang North America 207-2, 207C Young Heung Chemical Co., Ltd 2910 Yuesen Musical Instruments Factory China 1430 Yurae Music Corporation 2976 Zaolla Silverline 5590 Zhang Zhou Elise Musical Instrument Co., Ltd 2715 Zhejiang Huangyan Yongguo Artcrafts Co., Ltd. 2535 Zhejiang Youyi Electronic Co., Ltd. 825 Zhengwei Industry (HK) Co., Limited 1826 Zinky Electronics, LLC 5218 Zomax Associates & Co. Ltd. 1775 ZOMO 1021 Zon Guitars 5943 ZT Amplifiers 5975 ZVEX Effects 4134

Breaking News!

Find it in the Hot News section of MMR’s Web site,

www.mmrmagazine.com 116 MMR

See us at NAMM Booth 4610

FEBRUARY 2011

NEMC

Why We’re #1 $32,817,244.00

NEMC Over

50 Years

(Paid to our Licensed AfďŹ liates) The ďŹ nancially stable program of choice for discerning dealers whose eye is on the future.

Now is the time to get out from under the ďŹ nancial RISK and BURDEN of running your own rental program.

SIN

Q U A L I T Y

CE

S E R V I C E

1957

Be A Part Of Our Next Successful 50 YEARS!

The NEMC AfďŹ liate Program Offers:

A No Fee Licensed AfďŹ liate Rental Program.

Rental agreements that are customized to the speciďŹ c laws of the AfďŹ liate’s state.

State licensing and/or registration of the AfďŹ liate’s rental program at NEMC’s expense.

Only one quality level of name brand instruments in New and Like-New condition only.

The restoration of all rental returns to Like-New condition at NEMC’s service facility.

Multi-colored Promotional & Educational handouts provided.

Motivational mailings to the AfďŹ liate’s customers.

No inventory investment and all normal freight costs are paid by NEMC. One of the largest staffs of skilled repair technicians dedicated only to rental instrument service.

Hands-on repair training in our NJ repair center with one-on-one private instruction (FREE).

Billing and collecting rental fees for the AfďŹ liate’s accounts.

Ability to review customer accounts 24/7 through a dedicated web site.

The NEMC Calling Plan for collections. Working for the AfďŹ liates from 9:00 a.m. to 9:00 p.m.

Plus:

The Platinum Plan Plus - to increase commission percentage.

The Annual Rental Bonus Plan - for an additional cash bonus.

Each AfďŹ liate is able to create a Custom, Competitive, and ProďŹ table price schedule for the

Business is promoted into the AfďŹ liate’s retail store, not onto the Internet. NEMC does not AfďŹ liate’s individual marketplace. NEMC does not post rental prices on the Internet.

An AfďŹ liate’s territory is protected. NEMC does not own any retail stores. compete against its own AfďŹ liates by renting ‘On-Line’.

For Complete Information: Call Toll Free (800) 526-4593 Ext. 240

Ask For Gene Garb

NEMC

See Us At NAMM Booth 4221

National Educational Music Company 1181 Route 22, Box 1130 Mountainside, New Jersey 07092

www.nemc.com

Supplier Scene Samick Music Joins Charity Auction Samick Music, nationally syndicated radio talk show host Dave Ramsey, and country music stars TG Sheppard and Kelly Lang have teamed up to donate and auction an autographed piano to support Mercy Ministries of America, a biblically-based program serving troubled young women across the United States.

The one-of-a-kind WM. Knabe & Co. Grand piano has been signed by Ramsey, Sheppard, Lang, and many of Nashville’s biggest stars, including two-time “Dancing With the Stars” winner and country music singer Julianne Hough, retired NFL Pro Bowl center Kevin Mawae, Olympic gure skating champion Scott Hamilton, multi-platinum recording artist Lorrie Morgan, Grammy award-winning country singer George Jones, Oak Ridge Boys singer William Lee Golden, and long-time Grand Ole Opry star Jeannie Sealy.

For more information, visit www.smcmusic.com.

Rock House Event at Hal Leonard NAMM Booth Rock House is planning a special event at Winter NAMM 2011. On Saturday January 15, 2011 there will be a gathering of Rock House artist at the Hal Leonard booth # 4618 Hall C from 5 p.m. to 6 p.m.

Committed to appear are Rock House artist Alex Skolnick, Rusty Cooley, Gary

118 MMR

Hoey, David Ellefson, Marc Rizzo, Vernon Reid, Rob Balducci, John McCarthy, Dan Jacobs, Kiko Loureiro and Jeff Loomis.

To  nd out more, visit www.rockhousemethod.com.

New Packaging for Rovner Ligatures Next Generation Rovner ligature line, each available in 11 or more sizes, follow in the footsteps of the Classic Rovner models. Whether customers are looking for the uidity and clarity of the all-metal platinum, the power and harmonic rich-

ness of the Legacy, or the resonance and ease of play delivered by the Star Series,  nding the correct size and model will be easier with the new, informative, fullcolor boxes.

For more information, visit www.rovnerproducts.com.

Musicorp Clinics Featuring Sabian Cymbals and Remo Drumheads Musicorp sponsored drum clinics featuring Sabian Cymbals and Remo drumheads in two music retail stores in November. Rick Murray, region manager for Musicorp, orchestrated the Remo and Sabian clinics held at Campbell’s Morrell Music in Johnson City, Tenn. and Ye Olde Music in North Charleston, S.C. Murray conducted product overviews

for several types of Remo drumheads and Sabian cymbals, provided technical demonstrations, and elded attendee questions on everything from cymbal choices and sounds to drumhead tuning and selection, as well as studio playing, and practice techniques. Both Remo and Sabian provided giveaways for the occasion, and two attendees from each store received a Sabian XS20 crash cymbal and a Remo set of drumheads.

To nd more, visit www.musicorp.com.

Ken Achard Receives Living Legend Award At the 2010 Music Industries Association (MIA) Awards held in London on November 24th, Ken Achard received the Living Legend award for lifetime achievement in the UK musical instrument industry.

Sponsored by NAMM in the USA, the award recognizes a career spanning almost half a century. Announcing the presentation Jon Gold, president of MIA, highlighted summarized of Ken Achard’s journey from specialist vintage guitar retailer in the sixties and author on that subject. In the early seventies, he introduced Ernie Ball strings to the UK,

followed by a succession of major American guitar related brands. In 1972 he began a relationship with Hartley Peavey as a pioneer distributor for the Peavey brand. Achard’s thirty-year association with Peavey culminated in the creation and management of its pan-European operations and after retiring from the company he authored its biography, “The Peavey Revolution.” In 2008, he founded Mariner Guitars offering British designed eco-sustainable acoustic guitars. Commenting on the award, Ken Achard declared, “The highest accolades FEBRUARY 2011

New For 2010!

Directory of

Musical Instrument Dealers

The ONLY directory of its kind available anywhere!

A must for every musical instrument manufacturer, importer and sales representative A city-by city list with name, address and telephone number of stores throughout the United States, including Alaska and Hawaii, PLUS—a separate listing of the nation’s top chain headquarters. Fax numbers when available.

Every Music Dealer in the U.S. In the Palm of Your Hand!

Dealer Product Categories

Bonus: 1,090 Canadian Dealers!

A complete listing of dealers featuring the following product categories: AP DP EK OR BO DR

Acoustic Piano Digital Piano Electric Keyboard/Synth Organ Band & Orchestra Drums/Percussion

SR RE FR PM DJ KA

Sound Reinforcement Recording Equipment Fretted Instruments Print Music DJ Equipment Karaoake Products

Please reserve my copy of MMR’s 2010 Directory of Musical Instrument Dealers.

Enclosed is my check for $_________$199 $149 (Advance Order) per copy Return to MMR, 21 Highland Circle, Suite 1, Needham, MA 02494 Fax to: 781-453-9389 • Email orders to: mprescott@symphonypublishing.com Name: _____________________________________________________________________ Company:__________________________________________________________________ Street: _____________________________________________________________________ City:________________________________________State:_________Zip: _____________ Bill my credit card

T Visa

T Mastercard

T American Express

Card No.___________________________________________________________________ Expires ___________ Authorized Signature ______________________________________ Quantities are limited. Reserve your order today.

are always those from one’s peers and to receive this from MIA is very humbling but a great honour.” Ken Achard served on the MIA Council for twenty-seven years from 1976 till 2003.

For more information, visit www.marinerguitars.com.

The Guitar Poster Turns 30 It was over three decades ago, in 1979, that a novice guitar player had the inspiration for a poster that would become a classic in the music industry.

“I was in college on the GI Bill, taking a guitar class, and had only been playing a few weeks,” explained the producer, Scott Morrison.

“I’d been to Woodstock ten years earlier where I’d bought a souvenir, the famous poster showing a dove on a guitar neck.

He put together a team who knew far more about music, art and graphics than he did, and founded Castalia Communications to publish The Guitar Poster.

The poster made its industry debut at the NAMM show in 1981. Since then it has sold over two million copies and counting. Castalia went on to publish posters for keyboard, rock guitar, saxophone, and electric bass as well as a variety of other music education items.

For more information, visit www.castaliapub.com.

Yamaha Hub App for NAMM Last year, at Winter NAMM 2010, Yamaha introduced several social and mobile media applications designed to enhance the NAMM experience for show visitors.

This year, the company’s Customer Experience Group (CEG) will introduce Yamaha Hub iOS app, slated to launch January 1, 2011. The app will aggregate data about Yamaha products, promotions, content, and events at the NAMM show in Anaheim for users of Apple products and feature practical functionality that will be useful and informative long after the show is over.

Based on the template provided by the Yamaha Hub, the new app will be segmented by instrument groups and will contain all Hub content, complete with an expanded area for video details and See us at NAMM Booth 3614 120 MMR

Concerto DA-200 Digital Acoustic Accordion

Accordions of all types Straps-Cases-Accessories Nova MIDI kits-Mic-7 Pick-ups

Accordions International 1760 South 450 West Salt Lake City, UT 84115

For more information about the new Concerto DA-200 or any of our products visit us on the World Wide Web at: www.accordioninfo.com or call us at (801) 485-5840

America’s Premier Guitar & Bass Parts Supplier

Delta Series

by GOTOH 1:21 ratio

AVAILABLE IN A VARIETY OF FINISHES & STYLES

Send $4 US for COLOR CATALOG 13027 Brittmoore Park Drive, Houston, Texas 77041

See us at NAMM Booth 5882 FEBRUARY 2011

links to more information and product pages. Additional enhancements will be launched in 2011, when CEG will roll out the Yamaha Hub iOS app in an Android version and, to keep up with improvements on the Web and enhance accessibility, rebuild the browser-based Hub with HTML5, allowing for universal access to Yamaha content and a more applike experience.

For more information, visit www.yamaha.com.

Eminence Speaker’s Tone Center The Eminence Tone Center, consisting of a 4 x 12 cabinet loaded with four uniquely voiced guitar speakers and a foot switch, offers the consumer the ability to play through a selection of speakers by plugging in any amplier of their choice.

With full color graphics and product information cards for each model, this retail display makes a consumer’s purchase decision easier.

To  nd out more, visit www.eminence.com.

Alfred Supports Environmental Education with The Green Songbook Alfred Music Publishing, in collaboration with Guitars in the Classroom (GITC), presents a new guitar songbook uniting environmental education or “eco-sustainability” with K-12 education across the curriculum, entitled The Green Songbook. The book is authored by Jessica Baron, creator of the SmartStart Guitar series.

Songs are presented in nine distinct chapters that focus on important aspects of eco-sustainability. All begin with a special section written by eco-experts giving teachers parents, and students research information with links to resources and environmental organizations.

Singer-songwriter Jack Johnson has provided support through his foundation for teacher training with The Green Songbook. His Johnson Ohana Charitable Foundation, established and supported through the prots of his touring act, funds projects in education, music and arts, and eco-sustainability.

Every copy of The Green Songbook is printed on 100 percent recycled paper, continuing Alfred’s pledge to support environmental conservation. Also, ve percent of each book sale helps fund free teacher training programs.

FEBRUARY 2011

A good cane reed is what clarinet and saxophone players live for. But it‘s a never-ending quest filled with frustration and disappointment. If only someone would invent a new reed with most of the advantages of cane and none of the drawbacks.

Someone has.

Forestone is the first composite reed that actually contains bamboo for an authentic sound, response, look and feel.

The cane reed reborn.

Give clarinet and saxophone players what they really want.

Offer them Forestone, the finest synthetic reed ever developed, and watch your single-reed sales soar. Obtain dealer pricing and other information by writing to info@forestone-japan.com.

www.Forestone-Japan.com

See us at NAMM Booth 3012

MMR 121

Supplier Scene For more information, visit www.alfred.com.

Diril Cymbals U.S. Distribution Diril Cymbals was founded in 2008 by Ibrahim Diril. Made in Samsun, Turkey, each cymbal is crafted from an ingot of bronze cast and  red and milled numerous times to create a cross grain crystalline structure to then be sent to the hammering room where artisans hand hammer each cymbal. Diril Cymbals are now distributed in U.S. For more information, visit www.dirilcymbalsusa.com.

Conan Gets Two Studer Vista 9 Digital Consoles Conan, the new late-night talk, music and entertainment show hosted by award-winning comedic talent Conan O’Brien has added two Studer Vista 9 digital consoles for the program at the Warner Bros Studio in Burbank, California. Studer Vista 9 consoles are used in

122 MMR

both the music mix control room and in the production audio mix control room.

For more information, visit www.harman.com.

Bigsby’s New Clear Packs Bigsby has designed totally new packaging for two of its most popular vibrato models.

Lightning Series I B50 and B70 vibratos are now available in a clear pack designed specically for mass merchandising. In addition to displaying the vibrato, the new clear pack also features a “ame” graphic to make it stand out. A slot hole facilitates slat-wall mounting to maximize high-volume display capability.

For more information, visit www.bigsby.com.

the Hoyer HG657, originally launched almost forty years ago. The guitar features neck-through body construction, mahogany body, string-through body construction, and a gold top.

To  nd out more, visit www.hoyerguitars.com.

Volkswagen and Fender Put the Concert in the Car Volkswagen of America, Inc. has announced it has joined forces with Fender Musical Instruments Corp. to bring the sound of live music performance to the driving experience. The company’s partnership with Fender will equip select 2012

Hoyer Gold Top Guitar Giveaway Hoyer has hosted a contest on their Facebook page and will be giving away a Hoyer Eagle Deluxe guitar valued at $1100. The electric guitar is a reissue of

FEBRUARY 2011

models with the all-new Fender Premium Audio System.

The new Jetta GLI will be the  rst Volkswagen model in dealerships this spring featuring the all-new Fender Premium Audio System, developed exclusively for the Volkswagen brand. It will be available in all other Jettas later, and will be available in the new 2012 midsize sedan and 2012 Beetle in the fall.

The Fender Premium Audio System in 2012 Volkswagen models is embedded in the vehicle design. Three years of research, development, and tuning in a new sound lab, resulted in a nine-speaker system. The system features proprietary Panasonic speaker technology. The system covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. The design features lower inter-modulation distortion and smooth mid-range response to eliminate harshness.

To nd out more, visit www.fender.com.

GC Pro Expands Web Site Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has gone live with a new section of its Web site titled “GC Pro Clearance,” which makes available to customers deals on high-end audio gear. This section is updated on a regular basis and provides further discounts on a wide selection of professional audio products and accessories.

The new section of the site features a streamlined interface and straightforward navigation, with the ability for customers to search for products by: Keyword; Category; Price Range; Zip Code; Miles from Zip Code; National Search; Just Added; and Image.

For more information, visit www.gcpro.com.

Electro-Voice Line Array System at Arizona Casino Donovan Mote of Phoenix, Arizona’s Pro Production Services was given the opportunity to provide a sound system for The Showroom, a 750-seat cabaret-style concert venue at Talking Stick Resort and Casino in Scottsdale, Arizona. The casino pointed to an Electro-Voice-equipped room in Las Vegas as an example of how they wanted their new room to sound.

And because the Electro-Voice line fea-

COME SEE US AT NAMM BOOTH 6632

New DSP Technology New Headphones New Drum Mic Packs New USB New Booth Same Great Quality

CADAUDIO.COM

See us at NAMM Booth 6230 FEBRUARY 2011

MMR 123

Supplier Scene tures a variety of compatible components, Mote had the exibility to  nd just the right elements to work within The Showroom’s existing constraints.

To learn more, visit www.electrovoice.com.

John Jacobson Video Goes Viral Someone recently downloaded one of educator John Jacobson’s videos from the Web site of Hal Leonard’s Music Express magazine. They renamed the instructional choreography clip for “Planet Rock” as “Double Dream Hands” – one of Jacobson’s dance moves – and posted it on YouTube, where it spread like wild  re, with nearly 750,000 views and scores of response videos and mash-ups.

The song “Planet Rock” was written

by Jacobson and Mac Huff. The tune debuted in the August/September 2010 issue of Music Express, and since then, Jacobson’s choreography video for it has been available for download at the educational music magazine’s Web site.

124 MMR

Hal Leonard has launched www.doubledreamhandsdance.com.

TransAudio Group To Distribute Dave Hill Designs TransAudio Group has announced that it will distribute Dave Hill Designs hardware and software in the United States.

Dave Hill Designs’ current product line is comprised of the Europa I, a classA mic preamp. Hill designed many of Summit Audio’s early products, including the TLA-100 tube leveling amplier, and founded Crane Song Ltd. pro audio.

Most recently, he was instrumental in the design of Avid’s “Heat” engine for Pro Tools 9.

For more information, visit www. transaudiogroup.com.

Sennheiser Canada Announces Partnership with TELUS Sennheiser Canada has announced its partnership with TELUS to sell Sennheiser EZX 60 Bluetooth headsets

See us at NAMM Booth 1874

and MM 50iP stereo headsets in its 1,200 stores across the nation. Launched on November 1, 2010, partnership, spearheaded by Michael Wyman of Sennheiser Canada’s Communications Division, is to give TELUS customers ready access to Sennheiser’s technologies.

The two initial Sennheiser products chosen by TELUS represent the company’s core technologies. The Sennheiser EZX 60 is a monaural, behind-the-ear Bluetooth headset. It features advanced digital noise and echo cancellation, easy call control, and lightweight design. While the Sennheiser MM 50iP is aimed at iPhone users, it is also compatible with other smartphones, offering superior music delity with plenty of bass response and high-end clarity.

For further information on Sennheiser headsets, visit www.senncom.com.

2011 Guitar Convention Guitar Convention Inc. is now accepting vendor applications for two of the three conventions in 2011. Guitar Con MA

FEBRUARY 2011

Supplier Scene “The Sing-Off” Finale Goes With Shure Wireless NBC’s “The Sing-Off” is an elimination competition among a cappella singing groups, hosted by Nick Lachey. The

 nale was broadcast on Monday, December 20, with phone-in voters awarding the top prize to the Alabama gospel group Committed. For the two-hour live broadcast, the program specied a

How many rentals do you get back?

THINK ABOUT IT!!

Made in USA by BO PEP, INC Box 144-H South Thomaston, Maine 04858 126 MMR

full stage of Shure UHF-R wireless systems, including 28 handheld transmitters with KSM9 mic capsules and another 14 channels with SM58 heads. In addition, the show requested four channels of Shure PSM®900 personal monitors with eight bodypack receivers, which were used by guest artists including Sara Bareilles, Sheryl Crow, Neil Diamond, and Boyz II Men. All systems were supplied

by Soundtronics Wireless in Burbank.

For more information, visit www.shure.com.

St. Louis Music Launches Regent Series from Alvarez Completely redesigned and revamped, Alvarez’s new Regent Series is made up of 23 models in a range of price points, colors, and body shapes. Each guitar features an electrostatic  nish, spruce top, and a choice of mahogany or rosewood back and sides. Other appointments include a rosewood, bi-level bridge, rosewood  ngerboard, and premium tuners. The Regent Series comes in dreadnought, folk and classical body shapes, with electric/acoustic versions of each body style also available.

For more information, visit www.usbandsupplies.com.

Bag End’s Powered Double 10 Bass Systems Bag End Loudspeaker Systems now offers its Infra processor as a built-in option in its self-powered double 10 subwoofer systems. With Infra inside, both the IPD10E-I (installation enclosure) and the IPD10E-R (portable enclosure) can be even more easily and effectively implemented into any sound system.

Within the IPD10E-I and IPD10ER models , a full range line level signal is sent to the systems input. The internal Infra integrator, Minima One amplier FEBRUARY 2011

and loudspeaker process the signal into a at response low frequency acoustic output. The dynamic  lter protection threshold is internally preset and eliminates distortion and accidental overload.

The Minima One is a 1,000 watt hidelity, high efciency amplier that weighs just ve pounds. Features available in the Minima One include the auto sensing AC line which automatically accepts any line voltage from 88 to 270 volts.

Analog InGenius balanced line receiver inputs provide high common mode rejection to remove noise sometimes found in less optimized grounding schemes.

Green power consumption utilizes high efciency, low heat amplier design, and includes remote turn on/off control.

For more information, visit www.bagend.com.

Agile Partners & Peavey Electronics’ AmpKit 1.1 AmpKit 1.1 is an update to the AmpKit guitar amps and effects app. The update features an iPad interface, audio copy and paste, setup sharing, iPod music library access, new gear, and much more. AmpKit and its companion AmpKit LiNK, a high delity electric guitar adapter, provide guitar and bass players with amp and effects simulations across the full range of iOS devices.

AmpKit is available in two versions: AmpKit and AmpKit+. The apps and their companion AmpKit LiNK, a high delity electric guitar adapter, provide guitar and bass players with a way to play, practice, and record high quality tones anytime and anywhere. AmpKit is part of Agile Partners’ suite of guitar apps that also includes GuitarToolkit.

Now a universal app supporting iPad, iPhone, and iPod touch, AmpKit 1.1 is available for free to everyone who already purchased AmpKit or AmpKit+ for iPhone/iPod touch. In addition, any gear that users already purchased can be easily shared across devices using AmpKit’s Restore Purchases functionality.

AmpKit 1.1 leverages the iPad’s rotation between landscape and portrait orientations and takes full advantage of the iPad’s larger display. For example, you can view an entire amp and pedals setup while simultaneously modifying gear settings, or view as many as 15 setups or presets at once without scrolling.

For more information, visit www.ampkitapp.com.

See us at NAMM Booth 6240 See us at NAMM Booth 3040

New Products Madarozzo’s MadRose Electric Guitar The full collection of Madarozzo electric guitars and basses is now available in North America. The collection is comprised of the MadRose, MadRose Flamed Maple Top, and MadChilli bass guitar. All Madarozzo instruments are true custom boutique instruments designed top to bottom by luthier and guitar builder Jerry Auerswald.

Madarozzo’s agship is the MadRose Flamed Maple solid top electric guitar. It is available in red, black, blue, brown, and gold stain, incorporating Madarozzo’s Advanced Guitar

Architecture designed by Jerry Auerswald.

The MadRose features set neck construction; one piece maple neck, 25.5” scale; solid alder body; 15mm solid amed maple top; ebony ngerboard; 23 medium frets; custom Auerswald aluminum hardware; Madarozzo locking tuners; Auerswald custom designed bridge; string through body design; Auerswald designed single coil; and Auerswald designed electronics.

The MadRose Flamed Maple has a single coil pickup in the neck position and a humbucker in the bridge position. There is a six position rotary switch that creates a wide range of sounds to modify the bridge pickup. There are ve variations in pickup wiring associated with the selector with positions one and six being duplicates. www.madarozzo.com NAMM Exhibit # 4498 Deering Eagle II Banjo The Eagle II features a new Deering patent-pending tone ring design created from

a special brass alloy. The traditional Deering ange design has been replaced with a shoe and plate style ange with the Eagle hole pattern, which is a owing six-pointed ribbon pattern evenly spaced throughout the nickel plating. The maple wood of the neck and resonator are stained in a rich brown with a high gloss nish. The Eagle II retails for $2399. www.deeringbanjos.com NAMM Exhibit # 1513 Kohala Ukuleles & Starter Packs Focusing on price points under $110 MAP, the  rst two Kohala ukulele product series will consist of the Kohala Original series featuring the four main ukulele sizes in full- color retail packaging,

(Because a ligature is no small thing.)

LEGACY

STAR SERIES

PLATINUM

TURBO-CHARGER KIT Fits Legacy and Star Series

From our classic models to these

NEXT GENERATION PRODUCTS rely on ROVNER for the ultimate performance!

P.O. Box 4116 Timonium MD 21094 USA 410-252-7750

www.rovnerproducts.com

128 MMR

FEBRUARY 2011

complete with instruction booklets and the Kanikapila Series, which features the four main ukulele sizes bundled into packs complete with gig bag, clip on ukulele tuner, and instruction booklet in full color retail packaging.

Kohala’s Ukulele Basics for Dummies Starter Pack features a mahogany body ukulele, book, CD, Kohala ukulele bag, digital tuner, and picks.

Kohala’s Violin For Dummies Starter Pack features a full-size violin, extra “E” strings,  ne tuners, rosin and bow, hard-shell case, music stand with carrying bag, digital tuner, shoulder rest, and book with CD. www.mmwholesale.com NAMM Exhibit #4358 Parker NiteFly Radial Series Parker has created three enhanced NiteFly Radial Series models, including the RF522, RF622, and RF722. The revitalized series doesn’t stray far from the originals as they are all crafted in the y body style. While the original NiteFly had a at body, these new models include a carved mahogany body with a satin, gloss, or gloss ame top nish. Additionally, the new models feature a maple, radial neck joint, allowing for easier upper fret access.

The RF522, RF622, and RF722 include an ebony fretboard with 22 stainless steel frets, Parker trem bridge, Sperzel tuners ,and a dual humbucker conguration with Seymour Duncan Jazz and JB pickups. The new Parker NiteFly Series is available in a variety of colors, such as black, black burst, black cherry, and galaxy grey. The new models come complete with a hard shell case and will run for $2,129 - $2,799 retail. www.parkerguitars.com NAMM Exhibit # 5244

Morgan Hill Music. The combo amps feature built-in digital effects, and on-board tuners. The nu-X-07 Modeling Guitar Effects Processor has a total of 56 onboard effects, 12 amplier models, and 11

switchable cabinet models. It also has 128 patches, 64 preset patches, and 64 user patches. The MFX-10 features many of the same features and also includes 20 seconds of phrase loop and a built-in drum

• Relief For Flutists •

Box 144 South Thomaston Maine 04858 (207) 596-6595

Nu-X Amps & Effects Now Available from Morgan Hill Music Nu-X Combo Amps and oor effect pedals are now available in the USA from FEBRUARY 2011

MMR 129

New Products machine with CD quality PCM sounds.

The PG-1 Prtable Guitar Effects Processor features a built-in tuner, three amp sounds, built in effects, and an MP3 input for practice on the go. The PT-5 Digital pedal tuner is made for hard road use and is also fully chromatic. www.morganhillmusic.com

Randall Preamp Modules Randall has added the Plexi-Plus and the Judge George Lynch Signature preamp modules to their line of MTS modular all tube ampliers. The Plexi-Plus is Randall’s spin on the classic Plexi preamp circuit. A gain boost and mid scoop option allows the module to reach nearly any Plexi based tone from classic to modern.. Like all MTS series modules the Plexi-Plus is equipped

with a three band EQ, gain control, master level, and two 12AX7 preamp tubes.

The Judge is a high gain preamp module with gain control and three band EQ. The Judge features a “bright” switch that allows for a wide range of tones and a “mode” switch. Like all MTS Series modules, The Judge comes with two 12AX7 Ruby high grade preamp tubes. www.randallampliers.com NAMM Exhibit # 5244 The Strumstick The Strumstick was designed

by Bob McNally, designer of the Backpacker Guitar. The Strumstick combines three strings and a diatonic scale. The Strumstick is suitable for beginners and advanced musicians, whether playing for relaxation, inspiration, or recreation. The Strumstick comes with a detailed instruction book and an audio CD, and is available in the keys of G and D (tunable to other keys) as well as a chromatic Ukulele model. www.strumstick.com Saga’s Golden Gate Capo & New Cremona Saga’s GC-50 Golden Gate guitar capo is made of rugged aluminum and is available in six different colors. It’s light in weight and easy to handle. The spring tension is said to

130 MMR

See us at NAMM Booth 5864

FEBRUARY 2011

be just the right amount to hold the strings securely without buzzing, while not too much to press the strings out of tune. The Golden Gate GC-50 is available in red, white, blue, black, gold, and silver.

The new Cremona SVE-100 is a lightweight, ergonomically-designed electric violin. The SVE-100 features Skyinbow electronics. There is a nine-volt battery concealed in the body, and the output jack is mounted to allow the cord to pass over the shoulder for comfort and convenience. The violin is trimmed in ebony, and has black gloss nish. www.sagamusic.com NAMM Exhibit # 5760 Anthem’s Step-up Trumpets Anthem Musical Instruments’ A-5000 and A-7000 intermediate level trumpets feature: a 460” bore and a 4 7/8” one-piece, hand-hammered bell, reverse lead pipe, hex shaped caps, and hand-lapped stainless steel

FEBRUARY 2011

See us at NAMM Booth 614

pistons. Both models have a silver plate nish and come with the Anthem Deja-Blue backpack style case. The A-7000 model further features a sterling silver reverse lead pipe, with gold plated trim and abalone pearls. www.antheminstruments.com NAMM Exhibit #3604 Airwave Harmonica by Suzuki The new Airwave Harmonica by Suzuki has a modern design with no metal screws on the outside of the instrument like traditional harmonicas, and the holes are spaced widely apart. The Airwave features high quality resin and pro quality reeds, and includes a fullcolor instruction booklet with access to on line demos and lessons. www.suzukimusic.com NAMM Exhibit # 6200

Hohner’s Blue Midnight Harmonica Hohner’s Blue Midnight is the latest addition to the MS series of 10-hole diatonic harmonicas manufactured in Tross-

ingen, Germany. Named after the blues instrumental “Blue Midnight” by Rock and Roll Hall of Fame member “Little Walter” Jacobs, this new model is value-priced between the Big River and the Blues Harp. Stainless steel cover plates with wide open back ends and closed side vents similar to the Blues Harp covers allow for maximum volume and a tone. Assembled with two single screws, the cover plates are easily removable for customization of reed gapping and set up. Available January

MMR 131

New Products 31, 2011, the Blue Midnight comes in seven keys (A, Bb, C, D, E, F, and G) and will be priced at $37.00 MSRP with a MAP of $27.99. www.hohnerusa.com NAMM Exhibit # 3240 RS Berkeley’s Stan Getz Legend Series Mouthpiece RS Berkeley and Drake Mouthpieces have collaborated on the Stan Getz Legend Series Mouthpiece. The mouthpiece is an exact reproduction of the one Stan played exclusively. While it is an exact

replica of Stan’s original vintage mouthpiece, right down to the teeth marks, the dynamics of the mouthpiece have been improved throughout. The Legend Series Mouthpieces are handmade in the USA by Drake and combine state of the

art technology with hand  nishing tradition. www.rsberkeley.com NAMM Exhibit # 3404 Yamaha Arius Digital Piano Yamaha’s 88-note graded hammer action Arius YDP-161B digital piano features AWM Dynamic Sampled piano voices and comes in a new black walnut  nish. Providing true piano touch and tone, the YDP-161B is suitable for beginners and experienced pianists alike. The half-damper effect gives players expressive control over sustained sounds when pedaling for a more realistic acoustic piano experience. The two-track song recorder is ideal for using built-in recordings of standard piano repertoire during practice.

Another feature is the ability to mute either hand of the 50 preset songs, letting players practice each hand independently at their own tempo until they’re ready to put the two parts together. Dual head-

phone jacks allow two people to sit at the instrument and play, practice or teach in privacy without making a sound out of the speaker system. www.yamaha.com NAMM Exhibit # 6528 Sculpturra Digital Designer Styled Piano Line Sculpturra’s lead model, the X2, has the outward appearance of a contemporary dining/console table measuring 25”x 63”, but the front portion of the unit folds down to reveal a full 88-key piano in a slide-out panel. There are also ten other models in sizes up to a full nine feet concert grand including a limited edition six feet designer grand. All Sculpturra models are designed in-house by Tom Van Rijn, who was trained in design and architecture in his native Holland. The retail price starts at $2,495. www.sculpturra.com NAMM Exhibit #1236

Kiwaya Ukuleles

Moving forward with tradition Made in Japan

LoPrinzi Ukuleles

For the Sound of Your Lifetime Made in USA

Dealer inquiries welcome Kiwaya USA Toll free: 877-4KIWAYA (454-9292) Fax: 253-941-3231 email: ukulele@kiwayausa.com www.kiwayaukuleles.com Visit us at NAMM Booth 1716

132 MMR

FEBRUARY 2011

Casio Privia PX-330 Casio’s Privia PX-330 digital piano features all new grand piano samples and a new Tri-Sensor 88-note scaled hammer action keyboard and weighs only 26 pounds. Four dynamic layers of stereo piano samples are integrated with Casio’s proprietary Linear Morphing System, for a grand piano sound with seamless transitions and a dynamic range. For added realism, the PX-330 simulates the sound

of the open strings when the dampers are raised by the pedal using Acoustic Resonance DSP. The PX-330 also has 128-note polyphony, enough horsepower for the most demanding musical passages and the ability to layer sounds and use the damper pedal without worry of dropped notes. Utilizing the PX-330’s 250 on-board sounds and 180 rhythms, up to 16 tracks can be recorded. Accepting SD memory, songs can be saved and loaded to standard MIDI  les from the Internet. The PX-330 features a built-in metronome and a pitch bend wheel. www.casio.com NAMM Exhibit # 6776 Korg’s microKEY Korg’s microKEY USB Powered Keyboard and MIDI Controller offers a way to create a compact and customized MIDI command center. The microKEY features a built-in two-port hub to connect other controllers, computer peripherals or Korg nanoSERIES controllers for added exibility and control of all the users software. Free editing software and a number of included software bundle licenses and discount coupons are also offered.

FEBRUARY 2011

The microKEY features 37 velocitysensing mini keys, using the same Natural Touch keybed found on the Korg microKORG XL and microSTATION. This keybed has been designed with attention to the touch and feel: the proportions of the black keys and white waterfall keys have been adjusted for optimal playability, and the key touch makes it easy to play chords, glissandos and rapid-re phrases.

The Octave Shift buttons extend the range of the microKEY by four octaves in either direction up or down. The Key Transpose function allows users to play in any key instantly. Used together, these two features provide access to the entire MIDI note range. For adding expression to performance, the microKEY is also equipped with both a Pitch Bend wheel and a Modulation wheel.

The microKEY serves double-duty as a USB hub. The two USB ports (Type A) allow users to expand their custom control

center by adding on a Korg nanoPAD or nanoKONTROL, or any other USB device.

The microKEY is compatible with Mac OSX 10.4 or later, along with Windows XP SP3 (32-bit), Windows Vista SP2 (32-bit, 64bit) and Windows 7 (32-bit, 64-bit).

Users can download the free Korg KONTROL Editor software, available from the Korg Web site, and customize the microKEY for their production or performance system. With the editor software, users can set the keyboard to respond to one of eight distinct velocity curves, or set a xed velocity value. In addition, the range of the modulation wheel can be customized by setting minimum and maximum control change values. Weighing only 2.21 lbs, measuring (W x D x H): 22.24” x 5.47” x 2.13” and running on USB power, the microKEY is well suited for the laptop musician as well. www.korg.com NAMM Exhibit # 6440

Tired of Paper?

Allow your customers to sign up and pay online!

Worried about switching systems?

Free import of your current customer data.

View Online Training Videos & User Guide

Over 900 organizations switched to Jackrabbit

Super Easy web-based Music School Management Software “Jackrabbit web-based software is the most comprehensive, user-friendly program available; it's completed by constant enhancements, tireless support, and cutting edge technology.”

- Matt Coker – www.CokerMusic.com Request a FREE trial at:

JackrabbitMusic.com

MMR 133

New Products ThinkGeek’s Synth Shirt ThinkGeek’s Electronic Music Synthesizer Shirt is a real playable music synthesizer on a t-shirt. Like ThinkGeek’s other playable electronic t-shirts, this fully playable t-shirt

gives professional level sounds in a unique format. With the addition of the Synthesizer shirt, ThinkGeek completes the whole band that can include the Electronic Guitar Shirt, Electronic Drum Shirt, and

Reach 10,000 music dealers, suppliers and wholesalers

with a click of the mouse!

Check out the classified advertisement link on the MMR web site (www.mmrmagazine.com) and place your on-line and/or print advertisement.

Within minutes your message will reach more than 8,000 music dealers, 1,000 plus suppliers and hundreds of wholesalers, distributors and sales representatives throughout North America and with our expanded international e-mail list major markets in Europe, Asia and South America. Whether you are selling a product or service MMR’s classified pages are the largest, most well-read of all music publications.

You are a click away from promoting your instrument rental program; buying vintage products, hiring a keyboard specialist, obtaining a sales representative in the Mid West or purchasing that one-of-a-kind part. Send your message today, sell your product or service tomorrow! www.mmrmagazine.com or call Maureen at 800-964-5150 ext 34 mjohan@symphonypublishing.com

134 MMR

the Personal Soundtrack Shirt, which can have a mic added to the auxiliary port.

The synth shirt boasts high-quality pre-recorded sample sounds that are ready to play.

Each of the 25 playable keys represents a different note played in one of the ve designated styles. The shirt’s intricate functionality allows for eight keys to be played at once, giving it an eight-voice capability. The included wearable retro style mini amp box attaches to any belt or pant pocket. The amp requires four AAA batteries (not included) and features an adjustable tone and volume knob. www.thinkgeek.com Remo’s Tablatone & Katsugi Okedaiko The Tablatone Frame Drum utilizes “loaded head” technology found in the Tabla drums of India. Skyndeep drumheads, Acousticon drum shells, and the Tablatone Dot are said to deliver warm and focused fundamental tones and crisp edge tones.

Tablatone Frame Drums are key-tunable and are suitable for a wide variety of uses from professional to recreational.

Remo was inspired by the Tabla drum of India which is used in Hindustani classical, devotional and popular musical styles. Central to their design is a weighted dot applied directly to the drumhead.

This dot, called the gob or syahi, focuses the tone of the drumhead to produce a clear fundamental pitch and a variety of tonal possibilities.

Remo’s new Katsugi Okedaiko drum is inspired by Japanese percussionist, Hiroyuki Hayashida. The Katsugi Okedaiko is manufactured with Remo’s patented lightweight Acousticon drum shells and Skyndeep Natural drumheads with a calf skin graphic. The word Katsugi means to carry, and Remo’s lightweight Katsugi Okedaiko is easily slung over the shoulder and played using two bachi sticks. www.remo.com NAMM Exhibit # 3440 FEBRUARY 2011

Keep Music Education Strong Learning to play music is so much more than memorizing notes and scales.

It helps a child develop creativity and instills self-discipline, commitment and confidence.

Your leadership in the community assures that music is a part of quality education for every child.

Keep music education strong—go to supportmusic.com.

believe in music 5790 Armada Drive • Carlsbad, CA 92008 • 760.438.8001 • www.namm.org

Classifieds

RATES: Classified Display: $30 per column inch for text only. $40 per column inch, 1 color, logo, graphics. $50 per column inch 4 color.

PAYMENTS: ALL ADS ARE PREPAID. Charge on Mastercard, Visa or American Express.

SEND YOUR ADVERTISEMENT TO: 21 Highland Circle, Suite 1, Needham, MA 02494 • mjohan@symphonypublishing.com.

QUESTIONS? Call Maureen Johan at 800-964-5150 x 34 • mjohan@symphonypublishing.com.

Business Opportunities

• Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service

OWNER RETIRING

Accessories

MUSIC SCHOOL for SALE (in operation since 1986)

Housed on its own PRIME REAL ESTATE property in a beautiful, affluent suburb of Houston, TX

AWARD OF EXCELLENCE 2009 & 2010 Recognized as HOUSTON’S BEST by the US Commerce Association

Call Owner at 832 445-5668 Real Estate and Music School operation can be sold separately

136 MMR

Breaking News!

Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com FEBRUARY 2011

Business Opportunities NAMM Booth #3501

Call 877-727-2798 Ext. 4

NAMM Booth #3501

Contact Roger at 877-727-2798 Ext. 5

www.mmrmagazine.com

Manufacturing

Distributors

Merchandise

Pacific Music Distributors, Inc Wholesale Distribution 15935 Redmond Way Redmond WA 98052 www.pacificmusic.com • 425.885.9703

ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM

www.mmrmagazine.com

Merchandise Visit the Classifieds on the Web: www.mmrmagazine.com FEBRUARY 2011

MMR 137

Business Opportunities

Guitar Shows ORANGE COUNTY WORLD GUITAR SHOW 2010 on NAMM Weekend in Costa Mesa Orange County Fair & Expo Center January 15, 10-5 * January 16, 10-4 I-55 South & Arlington Avenue *This 163rd Amigos show is not affi liated with NAMM Just minutes away down Harbor Boulevard from the Anaheim Convention Ctr. NAMM Show.

This is a vintage and new product show featuring thousands of new, used, old and rare guitars, amps.

Meet builders, manufacturers, dealers, collectors.

Fly to NAMM with your favorite vintage piece and get top dollar at our great show.

Take a break from your NAMM schedule and hop over to the West Coast’s largest consumer guitar event!

www.TXshows.com

Visit the Classifieds on the Web: www.mmrmagazine.com

Merchandise

Merchandise

Over FIVE MILLION Unique Visitors That’s right, Piano World has enjoyed over ve million unique visitors in the last year.

Wonder how many of them could be your next customers?

Advertise on Piano World and nd out.

Visit www.PianoWorld.com/advertising ... Today!

PianoWorld.com The World’s Most Popular Piano Web Site Home of the world famous Piano Forums 138 MMR

YAMAHA–KAWAI

CERTIFIED PRE-OWNED PIANOS Japanese High Quality

GUARANTEED You get what you pay for!

1-800-782-2694

North American Music 11 Holt Drive Stony Point, NY 10980 Fax: (845) 429-6920

FINANCING AVAILABLE FEBRUARY 2011

Business Opportunities

Merchandise

Merchandise

Oboes & Bassoons

We create the finest hand-crafted Oboes & Bassoons. Also replacement 5K Bassoon Bocals.

Linton Woodwinds Corporation, Jack Linton

USED PIANOS at WHOLESALE PRICES consoles, studios, uprights,grands.

DISCOUNT PIANO WHOLESALERS (323) 377-3644

1013 Alma St. Elkhart, IN 46514 U.S.A. PH: 1-866-220-2909 Fax: 574-266-7658 E-Mail: info@lintonwoodwinds.com www.LintonWoodwinds.com

www.mmrmagazine.com

Hunter Music Instrument Inc adds in an accordion line.

From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

718-706-0828 www.huntermusical.com

Give your students a boost!

AWARD WINNING BOOK!

Put a music mentor in their hands! t *OTJEFS UJQT JOTQJSBUJPO t 1SPWFO BEWJDF GSPN TUVEFOUT BOE UIFJS UFBDIFS

ORDER ONLINE TODAY! www.bonnieblanchard.com

www.mmrmagazine.com FEBRUARY 2011

MMR 139

Help Wanted Music Man is a family owned and operated Band and Orchestra dealer located in West Palm Beach, FL with over 30 years’ experience serving the music education community of South Florida.

Seeking: Educational Sales Representatives who are friendly, knowledgeable, professional, creative and dynamic to build and maintain long-term relationships with existing customer base through the use weekly sales visits. 2+ years of sales experience or instrumental music related degree desired.

Repair Technicians w/ 5+ years of repair experience or degree from an accredited Band Instrument Repair program desired.

Salary: Negotiable based on experience All inquiries will be kept conďƒždential.

Send resumes to: John Jarvis Music Man 2309 N. Dixie Hwy West Palm Beach, FL 33407 or via email to john@musicmaninc.com

Merchandise PORCHBOARD BASS The UCL-S PorchBoard Bass offers analog, clean bass rhythm with the tap of a foot. Durable passive magnetic sensor system and 3-way frequency response switch eliminates low-end feedback and delay. Features both 1/4 inch and XLR outputs. No batteries, wall worts or external power supply required.

Includes carry bag. $299.95. www.porchboard.com (608) 752-2229

National Sales Professional

Exclusive US Distributor of Brazilian made Giannini Guitars and Instruments is looking for a Sales Professional to expand retail sales base. Unique opportunity to be part of the business.

Contact: Georges (954) 746-2777 or georges@etrosmusic.com www.etrosmusic.com

Visit the Classifieds on the Web: www.mmrmagazine.com 140 MMR

equatone@earthlink.net

For Classified Sales Call Maureen 800-964-5150 ext. 34 mjohan@symphonypublishing.com FEBRUARY 2011

Merchandise

Repair Tools

FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 28 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com

Print Music

Repair Tools

www.mmrmagazine.com

BOW REHAIRING Expert Bow Service

Order forms,Pricing and Shipping label at:

www.bowrehairing.com

For Classified Sales Call Maureen

800-964-5150 ext. 34 mjohan@symphonypublishing.com FEBRUARY 2011

Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage.

IRA B. KRAEMER & Co. Wholesale Services Division

“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com

MMR 141

Seeking Employment

Store For Sale

Sales Rep Seeks Position Experienced MI sales rep for territory sales in NE US and/or Canada.

(F/T preferred).

Woodwind+guitar specialist. e: BostonSax@AOL.com mobile tel. 1-978-973-7654

For Sale Brand new air conditioning and lease.

Store and/or inventory.

25 year reputation Studios, full line $500 k in stock $185,000 cash/takeover/partner Call Bruce in the PM at 321 725-3047

Vintage Instruments

www.mmrmagazine.com

Wanted To Buy

Services

WE, BUY, SELL, TRADE and ship worldwide.

Written APPRAISALS available.

GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

SHIPPING YOUR PIANO

with Lone Wolf Trucking

is a “grand” idea!

An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

1-800-982-9505

www.lonewolftrucking.com Alamogordo, New Mexico. 88310

ICC MC-256289

(615) 256-2033

fax (615) 255-2021

www.gruhn.com

Wanted USED TUBAS ANY CONDITION-CASH PAID THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM

800-964-5150 ext. 34 mjohan@symphonypublishing.com

Classified Advertising

Please charge my:

To Advertise Call Toll Free 1-800-964-5150 x34 Deadline: Fourth Friday of every month

Mastercard

PLACE YOUR AD BY MAIL OR FAX: Attention: Classified Ads MMR, 21 Highland Circle Ste. 1 Needham, MA 02494 FAX your ad copy to (781) 453-9389

AD RATES $30.00 per inch (1 inch minimum). $40.00 per inch if one color, logo or graphic added. Add $1.00 per bold face line.

Display classified: $50 per inch.

PAYMENT MUST BE RECEIVED IN ADVANCE.

142 MMR

For Classified Sales Call Maureen

PAYMENT MUST BE RECEIVED IN ADVANCE MasterCard, Visa, American Express accepted PLEASE PLACE MY AD UNDER THE FOLLOWING HEADING

__ Books __ Business Opportunities __ Distributors __ For Sale __ Help Wanted __ Instruction __ Lines Wanted __ Schools __ Luthiers __ Merchandise __ Miscellaneous

__ Repairs __ Services __ Sales Rep Source __ Schools __ Software __ Vintage __ Wanted to Buy __ Other ( )

Visa

AMEX

Credit Card #: _________________________ Expires_____/_____ Authorized Signature: ___________________ Name:_________________________________ Company: _____________________________ Street: _________________________________ City: __________________________________ State: _________________________________ Zip Code: ______________________________ Telephone #:___________________________ Fax # _________________________________ Email Address: _________________________

FEBRUARY 2011

Ad Index COMPANY NAME

E-MAIL/WEB ADDRESS

PAGE

A

E-MAIL/WEB ADDRESS

PAGE

EMD Music Inc.

www.staggmusic.com

Eminence Speaker

www.eminence.com

42

82

A & G Music Products Co.

www.agmusic.com

A-Designs Audio

www.adesignsaudio.com

30

Epilog Laser

www.epiloglaser.com

27

A.I.M. Gifts/Albert Elovitz In

www.aimgifts.com

10

Ernie Ball LLC/Music Man

www.ernieball.com

41

Accordions Intl

www.accordioninfo.com

120 126

F

Allparts Music Corp

www.allparts.com

120

FBT Industries

www.fbtusa.net

Amati’s Fine Instruments

www.Amatis.us

116

Ferree’s Tools Inc.

www.ferreestools.com

Amedia Cymbals USA

www.amediacymbals.com

128

Fishman Transducers, Inc.

www.fishman.com www.fitaud.com

Al Cass

122

COMPANY NAME

76 114 86

American DJ Supply Inc.

www.americandj.com

13

Fitness Audio LLC

AMV Sales & Consultation LLC

www.amvsales.com

98

Flaxwood USA, Inc

www.flaxwood.com

94

Anthem Music Group

www.antheminstruments.com

105

Floyd Rose Marketing

www.floydrose.com

97

Anthem Music Group

www.antheminstruments.com

109

Forestone Japan

www.Forestone-Japan.com

121

Anthem Music Group

www.antheminstruments.com

107

Audix Corp.

www.audixusa.com

19

G

Austin

www.usbandsupplies.com

33

Gemini

www.gci-technologies.com

34

George L’s

www.georgels.com

18

GHS Strings

www.ghsstrings.com

78

Gig Gear International

www.struttguitarholder.com

80

Godin Guitars

www.godinguitars.com

47

Graph Tech Guitar Labs

www.graphtech.com

48

B J.J. Babbitt Co. Inc. Bechstein America LLC

www.jjbabbitt.com www.bechstein-america.com

102 77

112

Big Bends LLC

www.bigbends.com

64

Grover

www.grotro.com

94

Black Star Amplification

www.blackstaramps.com

98

Grotrian Piano Company

www.grotrian.de

131

Guitar Hands

www.guitar-hands.com

87

59

bo-pep Inc.

126

bo-pep Inc.

129

Breezy Ridge Instruments Ltd.

www.jpstrings.com

123

H/I

Bridgecraft

www.xmusicpro.com

125

Hailun USA

www.hailun-pianos.com

Heil Sound Ltd.

www.heilsound.com

Hoshino (USA) Inc.

www.ibanez.com, www.tama.com

Hunter Music Instrument Inc.

www.huntermusical.com

IBC Trading Ltd.

www.ibctrading.com

110

Jack Rabbit Technologies

www.jackrabbittech.com

133

JamHub

www.JamHub.com.com

114

60

Jangus Music

www.jangusmusic.com

52

15

Jody Jazz

www.JodyJazz.com

14

91

Jupiter Band Instruments, Inc.

www.jupitermusic.com

69

Jupiter Band Instruments, Inc.

www.jupitermusic.com

65

C CAD Audio

www.cadaudio.com

123

Casio America, Inc

www.casiousa.com

39

Century Guitars

email: centuryguitars@yahoo.com

96

Chem-Pak Inc.

www.chem-pak.com

Chord Buddy

www.chord buddy.com

52

Civilized World

www.civilizedworld.com

108

Collings Guitars

www.collingsguitars.com

Concord International Group, Inc. www.concordgroup.com Connolly & Co.

www.connollymusic.com

122

D Dana B. Goods

www.danabgoods.com

The Dava Co.

www.davapick.com

61 127

106 53 80

J

K Kala Brand Music Co.

www.kalaukulele.com

76

kamoaukes@gmail.com

40

David Gage String Instrument

www.davidgage.com

79

Kamoa Ukulele Company

David Gage String Instrument

www.davidgage.com

72

Kelly Concepts, LLC

www.kellyshu.com

129

Diril Cymbals Import and Export

www.dirilcymbalsusa.com

112

Keystone Electronics

www.keyelco.com

49

Kingstar Int’l Enterprises Ltd.

www.kingstarintl.com

Kiwaya USA

www.kiwayaukuleles.com

108

KMC Music, Inc

www.kmcmusic.com; www.kmconline.com 83

Korg USA Inc.

www.korg.com

Kyser Musical Products Inc.

www.kysermusical.com

E Eastman Strings

www.eastmanstrings.com

Eleca International

www.eleca.com

64

EMD Music Inc.

www.staggmusic.com

57

FEBRUARY 2011

1 132 81 103

L MMR 143

Ad Index COMPANY NAME

E-MAIL/WEB ADDRESS

Lee Oskar Harmonicas

www.leeoskar.com

Levy’s Leathers Ltd.

www.levysleathers.com

Littlite

www.littlite.com

LM Products

www.LMProducts.com

LPD Music International

www.lpdmusic.com

PAGE

COMPANY NAME

E-MAIL/WEB ADDRESS

14

Samson Technologies Corp.

www.samsontech.com

43

Samson Technologies Corp.

www.samsontech.com

3

115

Score Marketing

www.scoremktg.com

96

18

Sculpturra Pianos

www.sculpturra.com

93

101

SHS International

www.shsint.net

11

Shubb Capos

www.shubb.com

127

S.I.T. Strings Corp.

www.sitstrings.com

28

SKB Corp.

www.skbcases.com

32

Stets Metal Arts IncSA

www.stetsbar.com

131

Steve Clayton Inc.

www.steveclayton.com

133

String Swing Mfg. Inc.

www.stringswing.com

Supernatural Percussion Inc

www.supernaturalcymbals.com

67

25

M 57

PAGE 31

Marshall Electronics, Inc.

www.mxlmics.com

McNally Instruments

info@strumstik.com

Messe Frankfurt(HK) Ltd.

www.messefrankfurt.com

Miami Audio Music Corp.

www.miamiaudiomusic.com

Mighty Bright

www.mightybright.com

Mojo Musical Supply

www.mojotone.com

100

Mono Cases

www.monocase.com

100

Messe Frankfurt Inc.

www.messefrankfurt.com

71

Tanglewood Guitars

www.tanglewoodguitars.com

Morgan Hill Music

www.morganhillmusic.com

72

Telefunken USA

www.t-funk.com

TKL

www.tkl.com

Tri-Technical Systems, Inc.

www.technology4retailers.com

71

132 66 8 68

N

7

T 124 5

Nady Systems Inc.

www.nady.com

134

NAMM

www.namm.org

20-21

National Educational Music Co.

www.nemc.com

117

U.S. Music Corp.

www.usmusiccorp.com

75

Neotech

www.NEOTechStraps.com

125

U.S. Music Corp.

www.usmusiccorp.com

92

New Sensor Corp.

www.newsensor.com

Noteworthy Music, Inc. NS Design

89 84

www.thinkNS.com

130

O Oasis Inc

www.oasishumidifiers.com

Orange Amplifiers

www.orangeamps.com

U

110

V Vic Firth, Inc.

www.VicFirth.com

Vic Firth, Inc.

www.VicFirth.com

113 127

VocoPro

www.vocopro.com

cov2

Voyage-air Guitar

www.VoyageAirGuitar.com

99

84

W P 123

W.D. Music Products Inc.

www.wdmusic.com

101

Wexler Music Co.

www.wexlermusic.com

115

P & D Wholesale

www.PDWholesale.net

Peak Music Stands

www.peakmusicstands.com

68

Petrof USA

www.petrof.com

85

Y

70

PianoDisc

www.pianodisc.com

Yamaha Corp. of America

www.yamaha.com

Players Music Accessories

www.players-music.com

120

Yorkville Sound Inc.

www.yorkville.com

26

P. Mauriat

www.pmauriatmusic.com

111

Young Chang North America

www.youngchang.com

51

Pro-Mark Corp.

www.promark.com

Zon Guitars

www.zonguitars.com

124

ZT Amplifiers

www.ztamplifiers.com

106

9

74

Z R References Laboratory SRL

www.referencelababoratory.com

Remle Musical Products Inc.

www.beechler.com

Retail Up

www.retailup.com

Roland Corp. U.S.

www.rolandUS.com

Rovner Products

www.rovnerproducts.com

121 60 56 cov4 128

S Sabian Ltd.

www.sabian.com

35

Saga Musical Instruments

www.sagamusic.com

63

Saga Musical Instruments

www.sagamusic.com

37

Samick Music Corp.

www.smcmusic.com

73

144 MMR

FEBRUARY 2011

Save The Date!

In the immortal words of one of jazz’ most notable innovators, LOUIS Satchmo Armstrong…

To Jazz or not to Jazz…

There is no question!

Call it what you want, but by chance, through karma, serendipity, destiny, fate, providence, or luck…we are proud to announce the Third Annual JEN Conference in yet another city with LOUIS in the title... LOUISville, Kentucky… We think Three’s a CHARM! Come experience all Louisville has to offer, as we will be collectively…

JAZZ EDUCATION NETWORK

Developing Tomorrow’s Jazz Audiences Today!

Louisville, Kentucky January 4-7, 2012

The Jazz Education Network

is dedicated to building the jazz arts community by advancing education, promoting performance, and developing new audiences.

For complete membership information/benefits please visit us at: www.JazzEdNet.org

Roland’s SuperNATURAL® Piano technology takes the digital piano to an entirely new level. While traditional digital designs focus on creating a simple snapshot of an acoustic piano’s sound, SuperNATURAL Piano gives pianists a complete playing experience, with the touch, feel, and tonal behavior of a real acoustic grand. For the ultimate in rich, natural sound and true dynamic expressiveness, nothing comes close to SuperNATURAL Piano.

DP-990F

LX-10F

HPi-6F

HPi-7F

HP-302

HP-305

HP-307

MULTISAMPLING SuperNATURAL Piano combines 88-key multisampling with Roland’s revolutionary V-Piano® technology, creating an incredibly accurate reproduction of a fine acoustic grand.

GENTLE

SS

S

PS

PI

KEYBOARD TOUCH

I

II

Visit www.RolandUS.com/SuperNATURAL to learn more about SuperNATURAL pianos.

TIME

III

FORCEFUL

ORGANIC TONAL CHANGES With SuperNATURAL Piano, every key generates smooth and organic sound throughout the entire playing range, from pianissimo to forte.

See us at NAMM Booth 7400

EXPERIENCE THE DIFFERENCE

VOLUME

VOLUME

SSS

RG-3F

NATURAL CHANGE IN TONE

STEPLESS VARIATIONS IN TONE

BECAUSE A BASIC SOUND IS USED BY MULTIPLE KEYS, SOME KEYS SHARE THE SAME RING AND DECAY.

RG-1F

NATURAL DECAY SuperNATURAL Piano provides pleasing and natural note decay, even with variations in damper pedal use.