TTE Strategy Marketing & social media
This section of my portfolio highlights my involvement in designing graphics for social media, particularly on LinkedIn, in collaboration with the marketing team. These graphics were created for campaigns and communications originating from the company's official site and intended for the leadership team.
Throughout the design process, I ensured that the corporate branding was preserved while making necessary adaptations to meet LinkedIn's requirements. The graphics I designed for these communications were customized to suit their specific purposes, and included infographics, illustrations, photomanipulation, and other types of visual content.
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As a designer for TTE Strategy, I often utilize a combination of Adobe Illustrator, Photoshop, and After Effects to create more advanced graphics for certain communications. This allows me to produce visually appealing and engaging content that effectively communicates our message to our target audience.
When the company provides me with a communication or post idea, I am given the topic text and character of the post, which I use to inform my design decisions. By following our brand guidelines and adapting the design to suit the requirements of various social media platforms, I am able to create graphics that are both visually pleasing and effective in communicating our message.
During the design process, I often engage in a playful testing process, experimenting with different composition, animation speed, element design, and font settings and selections when the deadlines allow it. Through this iterative process, I am able to select the best design option that effectively communicates our message while standing out in the crowded social media landscape.
This playful process often results in the selection of more than two design options, as I strive to produce the most visually appealing and effective graphics possible. By combining these powerful design tools and engaging in a playful design process, I am able to create high-quality graphics that effectively communicate our message to our audience.
Private Logo for a podcast
The client had a unique request for her personal podcast in Spanish - a logo that reflected a tea time theme. She specifically asked for tea cups, flowers, or similar motifs to be included in the design, along with the name of her podcast in a handwritten font. The color palette was to consist mainly of purple, pink, and pastels.
After a few iterations with the client, six different styles were presented to her. She was particularly drawn to the tea cup motif and expressed a desire for some plant decoration. Ultimately, the left design was chosen as it looked the best on Spotify - the platform where the podcast would be uploaded. The purple tone of the logo was expected to draw more attention and make it stand out.
MzN International Logo for a joint collaboration
The consulting firm, engaged in a collaborative effort to organize a conference, approached me with a unique request. They wanted a fusion of their company logo with that of their partner's for the event. Our client asked for two versions: one with the full names of both companies, and the other with only a small part of each logo represented.
As the conference materials were designed with a white background, creating negative versions of the logos was unnecessary. Therefore, I focused on producing vibrant, full-color logos that would complement the clean design of the conference materials.
I worked diligently to create a seamless blend of the two logos that would reflect the spirit of collaboration and partnership. The final logos exceeded the client's expectations and were well received by all attendees of the conference.
Practice Digital painting
Having been raised and educated as a traditional artist, the transition to digital painting is a natural one, albeit requiring practice to master. For this particular project, the goal was to practice creating the digital look of watercolor through fully digital designs.
Creating these digital watercolor paintings required a unique approach, as the techniques used in traditional watercolor painting do not always translate seamlessly to the digital medium. However, with practice and experimentation, I was able to develop a style that captured the essence of watercolor while still taking advantage of the unique features of digital painting.
The final digital watercolor paintings were used to create a small set of postcards for the spring of 2020. The vibrant colors and delicate textures of the paintings perfectly captured the spirit of the season and were well-received by those who received them.
Overall, this project served as an opportunity to explore and develop my skills in the digital medium, while also producing a beautiful and meaningful product that brought joy to others. It is a testament to the importance of continuous learning and growth in the creative field, as well as the power of art to connect and inspire.
Design for
TTE Strategy Printing for marketing materials
As a designer at TTE, I collaborated with the HR and internal marketing team to create various design elements for conferences. This involved designing post-it books, posters, cards, and signals that would effectively communicate the company's message and branding.
In addition, I was also responsible for designing and implementing the corporate branding for various promotional products such as Tumblrs, tote bags, socks, umbrellas, and USB sticks. These products were given out to clients, employees, and partners as a way to promote the company's brand and services.
My role in this process involved not only creating visually appealing designs but also ensuring that they were consistent with the company's branding guidelines. This required close collaboration with the marketing team to understand their vision and goals for each project.
Overall, my work at TTE involved working closely with the HR and marketing teams, then I was able to produce designs that effectively communicated the company's message and helped promote its brand.
