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Downtown Largo Placemaking, Branding, and Wayfinding Strategy
Abstract
Date July 2023
Title Downtown Largo Placemaking, Branding, and Wayfinding Strategy
Author The Maryland-National Capital Park and Planning Commission
Subject Placemaking and Wayfinding
Source of copies The Maryland-National Capital Park and Planning Commission
14741 Governor Oden Bowie Drive Upper Marlboro, MD 20772
Series number 329232306
Number of pages 103
Downtown Largo is a vibrant and diverse area poised to become a regional downtown with unique destinations, and a range of transportation modes available to residents and visitors. This Placemaking, Branding, and Wayfinding Strategy seeks to capture the momentum of the transitioning nature of Largo Town Center into a walkable urban core. There are many existing and planned residential, commercial, and industrial branding efforts within and adjacent to the study area, and this strategy can help tie these disparate identities together.
The strategy makes recommendations for locations in Downtown Largo to be activated through various means of placemaking. Further, through community engagement, the strategy proposes a ‘brand’ for Largo and explores wayfinding options to improve walkability and increase a sense of place in Downtown Largo.
