Planning Process

The Downtown Largo Placemaking, Branding, and Wayfinding Strategy was developed to reflect the needs of both residents and visitors to the area and to contribute towards ongoing efforts to make Downtown Largo more walkable, bike-friendly, and accessible by transit. The strategy also identifies ways to incorporate placemaking as a part of all County projects in the study area. An extensive planning process was followed and included these key elements:

Physical Assessment

The project team conducted fieldwork to understand the existing placemaking, branding, and wayfinding assets and challenges.

Existing Plans and Studies Research

The project team conducted a review of the most relevant local and regional plans and studies that address wayfinding, branding and placemaking in Downtown Largo.

Public Engagement

Outreach strategies were adjusted to reflect public health regulations implemented during the COVID-19 pandemic. Engagement activities included:

• Four stakeholder focus group discussions

• An online survey

• A virtual community workshop

• A final virtual public meeting to review and discuss the findings of the strategy