1 minute read
SNAZZY MAKE IT
Retailers talk products that add to alreadyimpressive designs, providing high output and performance for great price points.
Memphis Prxe12d1 Power Reference Loaded Enclosures
SUBMITTED BY:
David Holden, Soundworx, Summerville, SC
MAIN SELLING FEA
TURES:
“With this loaded enclo sure, the price point and quality can’t beat.”
PRIMARY OBJECTION:
Price
HOW TO OVERCOME:
“These sell themselves, considering [how they compare] to what other companies offer at this price point.”
METRA ELECTRONICS HEISE HE-BCF32PK 3-INCH CUBE FLOOD LIGHTS
MAIN SELLING FEATURES:
“This is an incredibly good-looking light cube, with surprising output. We use them any time we have a client looking to add auxil-
PRIMARY OBJECTION: Size / color / style
HOW TO OVERCOME:
“Many of our clients are initially hesitant about these cubes, simply because they are only three inches. We show them our display and our videos of personal vehicles in which we’ve installed them, showing them the real life benefits.”
THE MESH MAN SPKR-PLT/GRLL ACRYLIC SPEAKER MOUNTING PLATES WITH MAGNETICALLY ATTACHED GRILLES
SUBMITTED BY:
John Brettle, The Mesh Man LLC, Centerville, Utah
MAIN SELLING FEATURES:
“My clients really appreciate my response time as most of my sales are made via emails, texts and Messenger. I feel they like my approach to the customization that I offer so they know they are getting something specifically for them and their vehicle.
PRIMARY OBJECTION: Price.
HOW TO OVERCOME:
“Once I have presented the drawings to the client and calculate the time and materials and give them a price, some have said the price seemed high. So I simply give them a full breakdown of everything involved and when doing that, I have an 88 percent close rate.”
Mti Acoustics Enclosures
MAIN SELLING FEATURES:
“These are vehicle-specific subwoofer enclosures. Customers like the bass output and design. The fit and finish is amazing.”
PRIMARY OBJECTION: Size / color / style
HOW TO OVERCOME:
“Once customers hear this enclosure, they have no objections.”
