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Connect2Car is a series of panel discussions taking place at CES with leading experts both in and out of the automotive industry. It’s designed to help the automotive community examine the technological and business challenges in creating a connected, safe and intelligent mode of transportation. These discussions take place at several different forums throughout the year to allow both public outreach and sharing of perspective, designed to engage conversation at the executive level. At the most recent event, an excellent group of forward-thinking indviduals shared their vision of the future.

Why Connect2Car?

In the 70s, 80s and 90s, the automotive industry struggled with the integration of mechanical and electrical systems within a vehicle. Additionally, the aftermarket struggled to update consumer electronics in vehicles with very little if any assistance from the automakers. The convergence of consumer electronics and the automobile presented challenges for both the OEM and the aftermarket when attempting to keep the vehicle up-to-date with the latest technologies. Connect2Car was developed to bring together leading experts from both sides of the industry to solve these integration problems.

With the development of ECUs, the advancement of chip design in the 2000s and the proliferation of software and services, the automobile has become the most sophisticated electronic device ever made with well over 100 million lines of code. With these advancements, the automotive engineering community is now facing the new challenge of how to integrate all these electronic advancements at a system level and keep them updated over the lifecycle of the automobile.

Connect2Car@CES 2023

Vehicles are no longer just defined by their make and model, but by their safety,

HMI and propulsion platforms. Each year, vehicles become more integrated with consumer electronics. These highly connected and intelligent systems have altered how consumers shop for vehicles. Consumer electronics are now a critical factor in the buying decision for consumers. To meet these requirements, OEMs are looking to collaborative business models featuring integrated technology from multiple sources (including the aftermarket) to meet customer expectations.

For over 23 years, the thought leadership of the Mobile Electronics Association (MEA), the Society of Automotive Engineers (SAE), Automotive Aftermarket Suppliers

Association (AASA) and The Connected Vehicle Systems Alliance (COVESA) come together to develop the longest running transportation symposium, Connect2Car@CES. Each year, critical business and subject matter experts are featured in a series of discussions on electrification, connectivity, safety and intelligent transportation systems. Each discussion provides examples of technology integration and effective business models, examines system engineering roadblocks and challenges, and looks at how to effectively deploy new vehicles.

Connect2Car with a Purpose

With a current of innovation pulsing throughout the world’s largest gathering of consumer technology, CES 2023 provided an ideal setting for exploring what’s next in connected mobility. The Mobile Electronics Association and partners produced Connect2Car@CES with six compelling and cutting-edge sessions. They were presented at CES on Thursday, January 5, 2023 in partnership with SAE International, COVESA (formally GENIVI), and AASA with a program that touched on key areas of connected-vehicle technology, including:

• Connected Vehicle Intel Report

• Anatomy of Autonomy

• Electrifying the Future

• Going to the Gemba: Faster. Smarter. Cooler.

• Digital Disruptors

• Changing the Channel

Connect2Car@CES—now the longest-running vehicle technology session at CES—provided market insights for leaders at all levels in the automotive electronics market space. Attendees heard new ideas, exchanged perspectives and interacted with senior engineers, program managers, technologists from startups, established technology players, aftermarket suppliers and pure technology enthusiasts who all now regularly convene at CES.

Connect2Car: An Electrifying Future of Autonomous Mobility

Welcome to the future of mobility, connectivity and autonomy. Today’s global automotive ecosystem is now defined through a series of collaborations between integrated technology from multiple sources. This requires collaborative business models between organizations and industries to ensure all voices are in harmony to meet customer expectations.

This year’s event covered important and thought-provoking topics.

First up was the “Connected Vehicle Intel Report” presented by Steve Greenfield, CEO and founder of Automotive Ventures. The session focused on the future of connected vehicles as revealed by a leading mobility research expert. Greenfield focused on where future investment in mobility will be placed, as well as on the latest trends in mobility as it relates to the Connected Car.

The second session was appropriately titled “The Anatomy of Autonomy” and was moderated by Nat Beuse, VP of Safety for Aurora. Presenters for the panel were Luis Dussan, Founder and CTO at AEye; Ziv Binyamini, CEO and Co-founder of Foretellix; and Madison White, Product Director Software Architectures of Ford Motor Company. This panel revealed predictions for the future of autonomous vehicles, defining the future of mobility with a dynamic discussion that revealed the next great leap for transportation.

Session three, “Electrifying the Future,” was moderated by myself, Conenct2Car founder and MEA president, Chris Cook. Joining the session were Matt Jones, Head of Global Technology for Ford Motor Company; Chris Moyer, VP and Chief Technology Officer at Exelon; Trevor Pawl, Chief Mobility Officer at State of Michigan; and Adam Woolway, Head of EV of Parkopedia.

The focus for this session was a dynamic discussion of the challenges and opportunities related to the Internal Combustion Engine (ICE) to Electric Vehicle (EV) transition. They offered a unique view of the landscape of current EV players, with predictors for what’s to come. All indicators revealed that production costs, battery life, software development and legislative change are converging, giving consumers more choice. The discussion revolved around how consumers will react and why.

Session four, “Going to the Gemba: Faster. Smarter. Cooler,” was moderated John Waraniak, CEO of Have Blue, with presentations from Courtney Ehrlichman, Head of Strategy, Panasonic Smart Mobility; Paul Mitchell, IAC President and CEO of Energy Systems Network; and Dr. Rob Prucka, Professor of Automotive Engineering at Clemson University, CU-ICAR. This session included frontline leaders of connected, automated and electrified automobility that are using racing and performance to solve problems, demonstrate technology and inspire the next generation of STEM and STEAM leaders around world. The topics included the Indy Autonomous Challenge, Extreme E Racing and King of the Hammers competitions and solutions accelerating real-world Automobility 5.0 applications.

Session five, “Digital Disruptors,” was again moderated again by myself. Presenters for this session were Maya Pindeus,

CEO and Co-Founder at Humanising Autonomy; Monika Minarcin, Ecosystem Development Director at Accenture; Joe Scalisi, Founder and President, CIO of Dark Star Vision; and Guru Sankararaman, Co-Founder, CFO and SVP of Operations at Tekion.

The discussion revolved around what could change the connected car space in the future. They explored the diversity of Artificial Intelligence (AI) and Machine Learning (ML) applications and attempted to help the audience understand how disruption develops a better class of transportation.

And the last session of the day was “Changing the Channel,” moderated by Steve Greenfield. The presenters were Amira Aly, Director of Global Financial Services of Lucid Motors; Mackenzie Baines, Product Director of Cox Automotive

Mobility; and George Hines, Chief Innovation and Technology Officer at Lithia and Driveway. The session provided a preview of the ever-changing model for vehicle purchasing and technology and what specifically is driving these changes. These thought leaders presented the freshly paved road toward a new landscape for vehicle sales, delivery and service. Their insights assisted the audience with envisioning the bright future of vehicle purchasing and ownership to come.

Connect2Car@CES has become a staple for revealing the future of vehicle technology in all areas.

After 23 years of Connect2Car, I can truly say that I look forward to hearing what the next great advancement will bring a greater level of mobility to humanity.

For more information about Connect2Car, please visit Connect2Car.org.