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Modi Infosol Betting Big on Mobility Company is planning aggressive expansion into Smarphones & Tablets Segments. They have also launched their Own Mobile Accessory Brand iJab Shyam Sunder Modi, Director, Modi Infosol
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odi Infosol Pvt Ltd. (formerly Modi Peripherals Pvt Ltd), founded in 1987, is a customer-oriented IT products and solutions distribution company providing a range of products and expert services. Modi Group have their Head Office in Nehru Place, New Delhi, Registered Office in Mumbai and Branch Offices in Madhya Pradesh, Haryana, Uttar Pradesh, Maharashtra, Gujarat and Punjab and the recently opened branch office in Bangalore. Currently they have a turnover of over Rs 200 crores (Rs 2000 Million). Modi Group is an established distributor of software, PCs, laptops, smartphones & tablets, servers, printers, multi-function machines/ photocopiers, video projection systems, storage and networking products to develop customized IT solutions. Modi Infosol also undertakes maintenance of servers PCs & peripherals and other IT-related hardware on an Annual Maintenance Contract (AMC) basis. The vendors or providers for mobile devices with whom Modi is associated include several top notch companies like HP, Lenovo, Acer, Samsung, Simmtronics and ASUS, among others. According to Shyam Sunder Modi, Director, Modi Infosol, “We are expanding our pan-India network. In this regard, we are in the process of setting up more offices in all major cities. So far our 12
Mobility April 2014
presence has been strong in North and West India, but now we are expanding to South and East India. Recently we opened our branch office in Bangalore and plan to open one in the East soon.” Regarding mobile gadgets market, Modi says, “In spite of downturn in the market, our smartphone and tablet business has grown by over 100%,which forms roughly 30% of our revenues, though for other IT products the growth remains low at around 10%.” Modi Launched their Own Brand iJab for Mobile Accessories. Modi group has recently launched their own brand iJab for mobile accessories. Speaking in this regard, Modi reveals, “We launched iJab only 2 months back starting with laptop battery, laptop adaptor and laptop bag, but soon we will expand to accessories for smartphones and tablets. Have our own strong and established distribution network is special advantage for promoting our own brand and soon we will establish iJab as strong brand in the market.” Marketing Strategy Every company has its own marketing strategy. As a distributor Modi details, “We promote via TV shows, roadshows, retailing and our own online portal. However, online sales volume is nominal. We
have a workforce of over 100 staff which we want to gradually increase. We are mainly present in North India and West India. In South India we recently opened office Bangalore, and also we want to open an office in East India in the coming months. Our main sales bases are big cities, but gradually we want to expand to Tier-2 and 3 cities—it will take time. We work closely with our downline partners. As far as partners are concerned, some of our partners for mobile devices sell exclusively mobile devices whereas some are common for mobile devices and other IT products.” Future Plans Regarding future plans, Modi states, “As already mentioned, we are expanding our pan India network. We are waiting for the new government after 2014 general elections. Depending upon the new government’s policies and budget, we will redraft our strategy. We want a stabile government, preferably headed by Narendra Modi who can propel the development of IT industry and the market as well. We want to increase our revenues from the present Rs 200 crores to Rs 500 crores in the next 3 to 4 years. For mobility segment in particulars we are entering into new tie-ups and signing up with new partners. We want to establish our newly started mobile accessory brand iJab.”
www.mobilityindia.com
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