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s more and more smartphone users opt for Google’s Android operating system, Apple’s iOS and other systems such as Symbian are set to loose out of this smartphone opportunity. According to market research company, ComScore, more than 107 million Americans now own smartphones, up 6 percent from the three-month period ending in January. Android commanded 50.8 percent of the U.S. smartphone operating system market, up 2.2 percent, according to CNET’s report on ComScore’s study. The No. 2 smartphone operating system, Apple’s iOS, came in with 31.4 percent of the market, up 1.9 percent. Both Android and iOS have benefited as BlackBerry maker Research in Motion continued to struggle. RIM remained No. 3 in operating system market share but took a major hit due to its troubles, falling to 11.6 percent of the market from 15.2 percent. Commenting about the Android scenario globally as well as in India, Victor Shan, President India Device Business, Huawei said that according to various market agencies, Android currently has approx 56% share of the global smart phone OS market. “As per GFK, in Year 2011 total sales of handsets was 174Mn of which Smartphone sales contributed 8.03 Mn. Android Smartphone in India was 1.8Mn contributing approx 23%. Android is expected to capture over half of Indian Smartphone Market Share by end of 2012. As per one of the studies, Indian Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging. According to Huawei studies connecting to 4 cities in India nearly 40% of the users are not aware about operating system on the their phone, suggesting that consumers are not very well informed about the technical specs on their phones. OS vendors like Google and micro soft need to take greater initiative and educating users about the features available on the platform. In the same study Huawei found Entertainment 72% and Games (71%) are the two more important segment users access on their 14 | June 2012
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smart phone, typically used more by younger segment , . social networking is gaining momentum with 61% of the users accessing it. Business and life style is used 22% to 23% respectively,” he explained. And talking about Huawei’s app store, Shan said that Huawei has Hi-Space Huawei App store available exclusively to Huawei Smartphone owners. “We have over 2000 top apps for work, play and everything in between. The apps that come in the Huawei Smartphone is just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hispace provides the best in the industry apps categorized to ease your search and experience on the app market,” he added. As being put by Nafis Kazim, Executive Vice President, Shyam Networks, Android is surely moving ahead with holding great promise for the end user as well as smartphone vendor community. “According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction. Development of Android application is already happening different segment of users. Shyam is getting sector specific Android applications development for the users of Tablets,” he adds on. Android is Ruling The Mobile Market Android is operating system built on Linux OS and developed by Google and Open Handset Alliance. It is a software www.mobilityindia.com
pile for mobile devices that consists of an operating system, key applications and middle-ware. It is a highly strong platform and in-depth knowledge of Android SDKs and NDKs helps android developers to build number of best applications. Android provide support of Java language for the developers so that they can make 3rd party applications on java which can easily run on device that is Android based. Team of Android developers have been working on development since Google has released the first version of SDK. SDK provides great tools and APIs essential to start building applications on Android using Java language. Android SDK comes with applications that are hugely useful for Android developers though Developers use these applications to simplify reuse of framework APIs for building cutting edge
android applications. Having knowledge of Android’s features, Android application developers very well understand the limitations of the Android and this ensures to easily create work around for those limitations. Android is the second giant ruling the mobile market because of its great beneficial features for users and high flexibility for developers with its open source development environment. It has market which is open application distribution channel that guarantees more flexibility and assurance to fast application development. Its Advantage Android Talking about the advantages of Android Shan from Huawei said that MOBILITY
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the biggest ad is that it is an o platform. “Manufa developers can software’s and load If you have a pho you can download applications from p mobile also serves power and efficien multitasking, custo outstanding web based mobile p preferred choice f personal and com R&D continuousl technologies whic performance and the overall user ex Some of the path initiatives by have been introdu Cloud+ with a r next generation like 16GB Cloud Message+, Stream finder, SNS, Integration and an any device acc content saved o Emotional UI for be experience, integr useful applications Traffic Manager a Killer etc,” he expl Speaking abo advantages of platform, Nafis from Shyam sa there are some clear advantages Android system to the table for MOBILITY
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the biggest advantage of Android is that it is an open and royalty free platform. “Manufacturers and application developers can design a variety of software’s and load on the Android system. If you have a phone with Android then you can download and install several free applications from play store. Android based mobile also serves great in terms of speed, power and efficiency. With their ability of multitasking, customization capability and outstanding web compatibility, Android based mobile phones have become preferred choice for individuals for both personal and commercial use. Huawei’s R&D continuously keeps working on technologies which further enhances the performance and improves the overall user experience. Some of the path breaking initiatives by Huawei have been introduction of Cloud+ with a range of next generation features like 16GB Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive, Emotional UI for better user experience, integration of useful applications such as Traffic Manager and Task Killer etc,” he explained. Speaking about the advantages of Android platform, Nafis Kazim from Shyam says that there are some pretty clear advantages that the Android system brings to the table for the end MOBILITY
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customers, and this has put the customer’s comfort level to a new height. This is the primary reason for the success of Android market, globally as well as in India. “One of the biggest advantages of Android platform is that it is opensource. This means instead of just one company working on the code, an unlimited number of people can work on the core of the platform. Open sourced software is usually more secure than proprietary software because it catches thousands of eyeballs every day and hence, any holes in the software security system are quickly found and patched accordingly. Most importantly, a device running on android platform unlike the Apple iPhone can run multiple set of Applications at the same time. Android users benefit greatly from this feature as they can receive notifications, listen to music, or even record data without keeping the application open,” he explains. What vendors offer in India in Android “Huawei’s main focus for India market is on the Smart phones, Data
Cards and Tablets. Our all the operational Smart phones in India are based on Android OS. Our portfolio of devices can be checked at www.huaweidevice. co.in. Huawei Smart phones comes with Cloud+ with a range of next generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future,” Shan adds on. Huawei R&D has created Emotional UI for better user experience. We have many 3D Designs. There are many exciting features such as you can create your own Folders in the menu and delete, the phone unlock pattern is unique with shortcuts to Camera, Call Logs and Messages along with Home Screen. R&D has integrated applications such as Traffic Manager and Task Killer. With Traffic Manager Application you can monitor usage of your data. Task Killer application helps you close all those applications which keep running in the background and keeps eating up the phone battery. Huawei Phones has Fast boot feature so that you can power on your phone in just 5 seconds. R&D has developed Hi-space-Huawei
“As per GFK, in Year 2011 total sales of handsets was 174Mn of which Smartphone sales contributed 8.03 Mn. Android Smartphone in India was 1.8Mn contributing approx 23%. Android is expected to capture over half of Indian Smartphone Market Share by end of 2012. As per one of the studies, Indian Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging. According to Huawei studies connecting to 4 cities in India nearly 40% of the users are not aware about operating system on the their phone, suggesting that consumers are not very well informed about the technical specs on their phones." – Victor Shan, President India Device Business, Huawei www.mobilityindia.com
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App store available exclusively to Huawei smart phone owners. It has over 2000 top apps for work, play and everything in between. The apps that come in the Huawei smart phone are just the beginning. You can download more apps from Hi-Space and experience more on your phone. Hi-space caters to Indian taste. Hi-space provides the best in the industry apps categorized to ease your search and experience on the app market. Riding high on Android platform, Shyam Networks is set to introduce an interesting array of smart devices in the Indian market. “We have got complete range of tablets and smart TV boxes. We have different sizes of tablets available which are designed keeping in mind different market needs with WiFi and 3G connectivity options. Smart TV boxes in different Android versions convert normal TV to Smart TV. This enables the user to use 16 | June 2012
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normal TV as internet browser with the help of extending existing WiFi and Ethernet connectivity,” Nafis Kazim adds on. Application Development in Android Android application development varies from simple Android games to complex android applications. More and more businesses are investing in Android
application development to reach huge number of Android users. Also, if you have idea, you can get android application developed and start selling it to maximum number of Android users. Features of Android Application Development: • GSM Telephony • Application framework allowing
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"According to a recent report by analysis firm Convergence Catalyst, the Indian smartphone market is expected to grow by 100 percent with 18 to 20 million devices being sold in the year in comparison to 9.5 million units sold in 2011. Moreover, the report also says that smartphones will be responsible for 12 to 14 percent of the total handset sales. In the present situation, Symbian platform holds about 46 percent in market share while Android holds 28.3 percent market share, however this is likely to change in the coming months. As far as mobility space is concerned, Android is moving in the right direction." – Nafis Kazim, Executive Vice President Shyam Networks www.mobilityindia.com
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replacement and reuse of components Integrated browser based on the open source Web kit engine SQLite for structured data storage Dalvik virtual machine optimized for mobile devices Bluetooth, EDGE, 3G and Wifi Camera, compass, GPS, touch screen, magnetometer and accelerometer Media support for audio, video and still image formats Comprehensive libraries for 2D and 3D graphics that allow the developer to bring in the desktop effect into Android based mobile applications Optimized graphics powered by custom 2D graphics library; 3D graphics based on OpenGL ES 1.0 specification Rich development environment consisting debugging tools, device emulator, memory and performance profiling and a plugin for the Eclipse IDE
According to IDC, Google and Apple have both consolidated their position. Android has a market share of 59.0% in 2012 Q1 (growing from 2011 Q1's 36.1%, with increased shipments from 36.1 million units to a whopping 89.9) while Apple has grown the market share if iOS to 23% from 18.3% (shipping 35.1 million units versus 18.6 last year). Samsung accounted for 45.4% of the total Android-based smartphone shipments and the iPhone 4S keeps the numbers high for Apple.
Mobile phone tracker firm IDC has released the latest numbers of worldwide smartphone shipment for the first quarter of the year. This period has all but confirmed the dominance of two particular mobile platforms, Android and iOS. The dynamic duo secured a combined 82% share of the 152.3 million smartphones shipped in Q1 2012 and made it tougher for other mobile platforms, such as Symbian, BlackBerry, and Windows Phone 7/ Windows Mobile, to stop falling further down the chart.
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www.mobilityindia.com
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