Mobility India

Cover Story

B

acked with of flexibility attached to has suddenly bec phenomenon toda rapid pace in India be defined in term “server-side” soft hardware towards and automation w is run and this is g “cloud computing” The most essen of a cloud environ is set up, deployed or near-instantly o the Internet/Web specific physical co the capacity of the number of concur per unit time, am is adjusted auto fluctuates so tha provisioning are el and over time.

As more and m towards making su on what they are Cloud is surely g ground and greate

Indian Enterprise on Cloud 9

India’s burgeoning enterprise segment is going gaga over cloud power. This stems from the fact that global ICT vendors are positioning their cloud solutions as a way to reduce OpEx and CapEx for the enterprise segment 8 | December 2011

Mobility December 2011_final.indd 8

www.mobilityindia.com

MOBILITY

12/20/2011 8:54:41 PM

Why India Inc is o special about clou According to President, Data Ce India & SAARC w connected world t clouds, where IT c innovative servic collaborate and c demand.

“A network o can’t deliver on th cloud—they mus enable dynamic, Virtualization with is just the beginnin together traditiona public, and hybrid is required to optim demand,” he expla Cisco also beli is fundamental to Internet. “The rol the key differentia to other industry networking herita core networking b best position to he benefits of the clou allows Cisco to em MOBILITY

Cover Story

B

acked with tremendous amount of flexibility and cost benefits attached to it, Cloud Computing has suddenly become the mainstream phenomenon today and is growing at a rapid pace in India. Cloud computing can be defined in terms of decoupling of the “server-side” software. This drives the hardware towards flexibility, dynamics, and automation with which that software is run and this is generally referred to as “cloud computing”.

The most essential two characteristics of a cloud environment are that the asset is set up, deployed, or engaged instantly or near-instantly over a network (usually the Internet/Web) without binding to specific physical compute resources, and the capacity of the application (supported number of concurrent users, transactions per unit time, amount of storage, etc.) is adjusted automatically as demand fluctuates so that manual sizing and provisioning are eliminated both up-front and over time.

As more and more enterprises move towards making sure that they are focusing on what they are best at. A concept like Cloud is surely going to gain greater ground and greater demand cycles.

e

ga over vendors ce OpEx

MOBILITY

Why India Inc is on Cloud 9? What is so special about cloud computing?

According to Rajesh Rege, Sr. Vice President, Data Center and Cloud, Cisco India & SAARC we are living within a connected world that has many different clouds, where IT can dynamically provide innovative services and people can collaborate and consume content ondemand.

“A network or a data center alone can’t deliver on the full promise of the cloud—they must work together to enable dynamic, agile cloud services.

Virtualization within a single data center is just the beginning. To seamlessly weave together traditional IT with the private, public, and hybrid clouds, a cloud fabric is required to optimize resource pools ondemand,” he explains.

Cisco also believes that the network is fundamental to both the cloud and the Internet. “The role the network plays is the key differentiator for Cisco compared to other industry players. Because of its networking heritage and strength of its core networking business, Cisco is in the best position to help customers realize the benefits of the cloud. This market position allows Cisco to emphasize innovation and MOBILITY

Mobility December 2011_final.indd 9

leadership – organically and with partners – as part of its strategy,” he adds on.

Talking about the Indian market scenario, Navodit Kumar Garg, Head Vertical Solutions, Huawei Enterprise says that cloud is really catching up in India and the market is still evaluating the cloud solutions and deployment strategies. ”Taking a cue from this scenario, Huawei has entered at the right time. Based on our various discussions with customers; they are keen on Virtual Desktop Infrastructure or VDI cloud solutions. And some interest is growing up in providing other solution like LMS and related collaboration with the help of cloud,” he adds on.

Even though, there is no doubt that Huawei is a late entrant into the enterprise market, but the company is already a very big name within the telecoms space. The companies is looking forward to replicating its global success in the telecom space, and deliver ICT solutions in order to turn the tide in favor of the customer as far as the enterprise segment is concerned.

On the other hand, established player Cisco uniquely enables this world of many clouds through its CloudVerse strategy which is an integrated set of capabilities that uniquely combines the unified data center with the cloud-intelligent network

to deliver the industry’s only end-to-end solution that enables a universe of cloud services/applications to enterprises and service providers.

“Cisco CloudVerse is composed of three main elements: Cloud Applications and Services - The portfolio includes Cisco Hosted Collaboration Solution that offers cloud applications and services, the Cisco Collaboration Cloud, Cisco Videoscape, Cisco Cloud Security, and third-party cloud services. Unified Data Center – bringing together the computer, network, management and storage elements to offer an integrated platform for applications and services and Cloud Intelligent Network – enhancing the enterprise borderless networks and the SP next generation network with cloud aware capabilities,” Rajesh Rege from Cisco explains.

Anoop Nambiar, Country Manager, Business Partner Organisation - ISA Region IBM India says that Cloud is a highly efficient model for consuming and delivering IT-based services. It is made possible by virtualizing resources, automating processes and standardizing tasks so they can be offered as easy-touse services on an on-demand basis.

“IBM’s enterprise cloud computing

“A network or a data center alone can’t deliver on the full promise of the cloud—they must work together to enable dynamic, agile cloud services. Virtualization within a single data center is just the beginning. To seamlessly weave together traditional IT with the private, public, and hybrid clouds, a cloud fabric is required to optimize resource pools on-demand,” Rajesh Rege Sr. Vice President, Data Center and Cloud, Cisco India & SAARC

www.mobilityindia.com

December 2011 | 9

12/20/2011 8:54:42 PM

Cover Story

Securing the Cloud As more and more enterprise customers look at cloud computing as a way to rework their IT systems in their favor, security is surely one of the aspects they are worried about, Trend Micro is focusing towards providing its security expertise for te segment of cloud.

Mobility Magazine spoke with Amit Nath, Country Manager India and SAARC, Trend Micro about the company’s current and future plans for India.

Q) How is Trend Micro looking at Cloud computing space?

What is your focus in this space?

We are quite bullish about the prospect of cloud computing.

It is certain that most of the processing and analysis of computer threats will happen in the cloud and that endpoint clients [be it PCs, mobile] will ping the service to check on potential malware or threats. Trend Micro has invested heavily in a family of multi-layered protection for cloud and virtual environments – all designed to secure the enterprise journey to the cloud with apt solutions to protect critical data in the cloud.

Q) What kind of cloud solutions are being sold in India today? What are the trends as far as cloud market is concerned?

In order to safeguard the data, there are security solutions powered by technology such as the Trend Micro Smart Protection Network, solutions that ensure complete security, business continuity and regulatory compliance. Enterprises are moving towards the cloud at a brisk pace and are initiating a giant multiplicative wave of new deployments. For four technologies/ services (server virtualization, VDI, public and private cloud services), market penetration numbers are significantly higher in India. Many of the current users have private cloud in production and an optimum number of users have hybrid apps or public cloud in production, about half are implementing or piloting one or more of these cloud services. The cloud market feedback is very positive and the ratio of awareness and usage is constantly increasing.

Q) What is your go to market strategy when it comes to pushing your cloud solutions in India?

With a dedicated team of experts, a global presence, and flexible payment models, Trend Micro offers a complete portfolio of security solutions in India, covering three core markets: ISP/ Telco partners, Software-as-a-Service partners, and Managed Service Providers. Certainly the interest in consumer security software is increasing as the awareness of the cyber attacks and the need to secure data in current scenario has gained momentum. Trend Micro with its channel partners solely focuses on providing the optimal level of support and solutions in security solutions, be it for data protection or against cyber crimes.

Q) How do you look at the competition within the cloud market in India? What kind of features separate Trend Micro from other competitive cloud solutions in India?

Our prime focus is to provide finest solutions in the market.

Our consumer centric service distinguishes us from other vendors in the market. We focus on maintaining a high level of quality while developing Software. Trend Micro does not believe in being coercive towards its customers. We believe due to cost and operational efficiency all organizations are moving to the Cloud. In this environment we offer Security for dynamic Cloud.

Q) What are some of the biggest buyers for cloud solutions in India?

BFSI, SMB’s, SME’s, Enterprise all comprise of the biggest buyers. As the security threats are gaining momentum, we believe everyone requires cloud security solutions and we are doing our best in offering and spreading awareness regarding the same.

10 | December 2011

Mobility December 2011_final.indd 10

www.mobilityindia.com

MOBILITY

12/20/2011 8:54:49 PM

capabilities enable a reliable partner their cloud rea adoption strategie entry points. Ga customers and m and the need fo with real-time in major organizatio need for cloud del models. Cloud d new business and standardizing appl testing environm processes to imp while realizing new he explains.

Going to market v While Cisco’s enable its set of cu services and app them with solutio and hybrid clouds the unified data intelligent network As far as the is concerned, IC Huawei is position in the form of Infr or IaaS, Platform a Software as a Serv “We have be on quite number like direct e for few custome engagements ha the help of our v partners or VAP opinion, custome and we have to solutions based on requirements, so deliver maximum end customer, we to deliver cloud s IaaS, PaaS or SaaS, Huawei Enterprise on.

On the ot IBM’s market st cloud primarily around gaining ac customers and m reduction, and th maximum flexibilit time interaction – major organizatio driving the need delivery and c models.

“Cloud delive MOBILITY

Cover Story

r, security is surely segment of cloud. current and future

ng sold in India cloud market is

security solutions o Smart Protection security, business prises are moving initiating a giant four technologies/ and private cloud gnificantly higher private cloud in have hybrid apps e implementing or The cloud market areness and usage

when it comes to

bal presence, and complete portfolio core markets: ISP/ rs, and Managed consumer security the cyber attacks enario has gained el partners solely port and solutions n or against cyber

within the cloud s separate Trend ons in India? ons in the market. s us from other ining a high level d Micro does not rs. We believe due ations are moving curity for dynamic

or cloud solutions

ise of the biggest momentum, we utions and we are areness regarding

MOBILITY

capabilities enables companies in having a reliable partner helping them assess their cloud readiness, develop key adoption strategies and identify business entry points. Gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with real-time interaction – these are major organizational issues driving the need for cloud delivery and consumption models. Cloud delivery models enable new business and IT approaches through standardizing applications, infrastructure, testing environments and business processes to improve service delivery, while realizing new levels of efficiency,” he explains.

Going to market via the Cloud While Cisco’s cloud strategy is to enable its set of customers to offer cloud services and applications by providing them with solutions for private, public and hybrid clouds that uniquely combine the unified data centre and the cloud intelligent network.

As far as the go to market strategy is concerned, ICT solutions provider, Huawei is positioning its cloud solutions in the form of Infrastructure as a Service or IaaS, Platform as a Service or PaaS and Software as a Service or SaaS. “We have been working on quite number of models like direct engagement for few customer and also engagements happen with the help of our value added partners or VAPs. In our opinion, customer is king and we have to adapt our solutions based on their unique requirements, so in order to deliver maximum value to the end customer, we are open to deliver cloud solutions on IaaS, PaaS or SaaS,” Garg from Huawei Enterprise Group adds on.

On the other hand, IBM’s market strategy for cloud primarily involves around gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with realtime interaction – these are major organizational issues driving the need for cloud delivery and consumption models.

“Cloud delivery models MOBILITY

Mobility December 2011_final.indd 11

”Taking a cue from this scenario, Huawei has entered at the right time. Based on our various discussions with customers; they are keen on Virtual Desktop Infrastructure or VDI cloud solutions. And some interest is growing up in providing other solution like LMS and related collaboration with the help of cloud.”

Navodit Kumar Garg, Head - Vertical Solutions, Huawei Enterprise

enable new business and IT approaches through standardizing applications,

infrastructure, testing environments and business processes to improve service

“IBM’s enterprise cloud computing capabilities enables companies in having a reliable partner helping them assess their cloud readiness, develop key adoption strategies and identify business entry points. Gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with real-time interaction – these are major organizational issues driving the need for cloud delivery and consumption models. Cloud delivery models enable new business and IT approaches through standardizing applications, infrastructure, testing environments and business processes to improve service delivery, while realizing new levels of efficiency.”

Anoop Nambiar, Country Manager, Business Partner Organisation - ISA Region IBM India www.mobilityindia.com

December 2011 | 11

12/20/2011 8:54:50 PM

Cover Story

delivery, while realizing new levels of efficiency.

The number of choices associated with cloud requires a solid business case for moving to a cloud delivery or consumption model - and there is no onesize-fits-all approach. Since cloud affects all dimensions of the enterprise, from business strategy and operating models, to technology integration and organizational transformation, it requires a solid business design and implementation roadmap. IBM segments its customers as face-to-face coverage, telecoverage & business partner coverage. Our cloud strategy & offerings are aligned to meet the needs across all these customer segments based on their requirements,” Nambiar from IBM quips.

What future holds for Cloud?

With the enterprise segment already giving its green signal to cloud

Apple comes with iCloud iCloud, the much hyped foray of Apple Inc into the cloud computing realm has finally seen the light of the day. iCloud is here to store music files, photos, applications, calendars, documents, and much more.

All this is going to be stored via cloud computing module and wirelessly pushes them to devices of the end user automatically.

implementation in the global as well as the Indian arena, cloud is surely going to become a mainstream IT strategy while rolling out IT infrastructure.

“IDC forecasts that the Indian public cloud market to exceed US$500 million in 2011 and with a CAGR of 23%, by 2015 will have exceeded US$2500 Million.

Another industry report places the total market for cloud computing in India at US$ 110 million today and expected to reach a figure of about US$ 1,084 million by 2015. As components of the overall cloud market, Software-as-a-service (SaaS) in India is likely to reach a mark of US$ 650 million by 2015, while Platformas-a-service (PaaS) and Infrastructureas-a-service (IaaS) markets cumulatively would touch 434 million each by then,” explains, Nambiar from IBM. These reports indicate that more companies are looking towards adopting

All about Connecting Content and Devices iCloud is so much more than a hard drive in the sky. It’s the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC. It gives you instant access to your music, apps, latest photos, and more.

cloud-based solutions for growth. In support of the growing cloud computing opportunity IBM has recently announced a new IBM SmartCloud, an enterprise cloud delivery platform. It is a next generation, enterprise-class, secure cloud platform to meet the growing demand of Indian businesses. It is based on an Infrastructureas-a-Service (IaaS) delivery model that offers rapid access to multi-tenant solutions scaled and priced based on usage.

Additionally, globally recognized Indian IT services companies such as TCS, Wipro and Infosys are fast on moving towards the cloud and are busy realizing its full potential but collaborating with industry cloud vendors and providing cloud based services to their global end customers and enterprises as well. Moving ahead in time, cloud is surely going to set new standards for delivering the right value for the enterprise customers. q

How iCloud works? iCloud is sure to change the way we look at storage for our devices. When a user signs up for iCloud, the user will automatically get 5GB of storage. Apple and its products are generally seen as focused solely on consumers, though the ongoing march of iPads and iPhones into workplaces of all shapes and sizes is beginning to make Apple a fairly common tech brand in businesses and enterprises arena as well.

What does iCloud mean for the enterprise?

Gaining on the enterprise call for Cloud Computing applications, iCloud aims to make access to anyone's data free-flowing and across every computing device available. Given that Apple now considers a PC or Mac to be just another "device," this could mean better results for workaholic people. It would be easier for them to take their work homewards and do it smartly as well.

Quite elegantly driving the cloud strategy, iCloud is designed in such a way so that it becomes a consumer solution for synchronising personal data, music, apps and ebook purchases; personal photos and videos; personal information such as contacts, calendars; and it offers a free email account as well.

As we move ahead, iCloud and its related ecosystem of devices and cloud tech should certain take the envelope of innovation to another level and help the enterprise community in terms of providing them with meaningful solution to their day to day issues related with multiple device functionalities.

12 | December 2011

Mobility December 2011_final.indd 12

www.mobilityindia.com

MOBILITY

12/20/2011 8:54:54 PM

MOBILITY