Mobility Issue May by Mobility india

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mobility monthly magazine may 2014 issue 12 volume 10

www.mobilityindia.com

Beyond Technology, Beyond Lifestyle

“Multi-core Processing Capability”

Free Chat App for “AAM” people

“Our Important Achievements”

“Redington is Spearheading”

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Editor Chief Editor Associate Editor (Tech,) Asst. Editor

: : : :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham

Design Desk Art Director

Anit Kumar

Acct. & Finance Finance

Sandip Sarkar

Marketing & Sales Marketing Manager Marketing Executives

: :

Circulation Manager Production

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System Manager

Tridip Dey Sujit Goswami Pratap Biswas S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas

Content Mobility News 8-9

Latest industry news

Mobility Launchpad

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com

10-12 Latest Mobile launches of the month Mobility Face to Face 13

Dr. Finbarr Moynihan, GM – Corporate Sales Int., MediaTek Inc.

14-15 Moving towards 4G LTE

Sam Rufus, CEO Mxit

Cover Story 18-19 The Difference of Quad Core Mobility Review

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Mobility Personality 23 P Balaji-MD Nokia India

Editor

Tech Story

Web : www.mobilityindia.com

Mobility Interview

20-22 Jabra PRO 935

: edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com

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Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

23 24

24-25 Google’s Android Vs Apple’s iOS

Trend Setter 26-27 MOTO E: Setting the new trend Mobility Interaction 29 Gaurav Ganeriwala, Branch Sales Manager (Components SBU), Delhi & NCR, Redington.

mobility may 2014

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mobility may 2014

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EDITOR’S CHOICE Sony Xperia Z2

his is the new flagship smartphone from Sony for the year 2014. Xperia Z2 is one of the first few phones with MHL 3.0 - which provides 4K video output through HDMI, high-speed charging and USB 2.0 data transfer - all in one cable. The phone feels extremely sturdy and well-built. It’s a unibody design (no removable cover or battery)

and is ringed with a solid metal chassis that makes it cool to the touch and very rigid.The aluminium frame gives it rigidity while the tempered glass and chamfered edges lend it a very classy look. All the ports are where they should be, neatly tucked away under waterproof flaps. The smartphone combines Sony’s OmniBalance design and has a 5.2” Full HD TRILUMINOS display, with its “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “BIONZ for mobile” image processing engine. The device comes bundled with the Sony SmartBand and a premium Sony case, in a limited period offer. Available in White, Black and Purple colour, Xperia Z2 is powered by the latest Qualcomm Snapdragon 801 Quad Core processor clocked at 2.3 GHz, supported by 3GB RAM and a HUGE 3,200 mAh Battery in an 8.2mm slim smartphone. As an addon Sony Xperia customers can stream and download XSCAPE, an album by the internationally acclaimed music icon and King of Pop - Michael Jackson for free through the Sony Music Jive application.

Why we need more Regulation in telecom today?

espite many analysts and industry experts going gung-ho about the Indian telecom sector due to improved regulatory environment and massive data opportunity, the sector has not fully settled the dust today. We should have been far ahead. If we analyze properly, the unique mobile business is just around 550 million customers. We are going through painful correction and there is no end to spectrum-related issues. We have still not penetrated to the rural areas where there is tremendous scope. A lot of efforts are required to reach that stage. The Indian telecom industry went through an upheaval when 122 licenses of all the greenfield telcos were cancelled two years ago. Players like Etisalat and STel had to exit the India market while

others like Uninor had to deal with shrunken areas of operations. Of late, a number of issues like mergers and acquisition have been resolved by the Department of Telecommunications. However, a lot remains to be done. So in light of the above, it is the government side that needs to do much more today. Regulations need to be in place for sharing of infrastructure and more so, sharing of spectrum related natural infrastructure.

Swapan Roy roymobility@gmail.com

Sony has launched the Z2 in India at a competitive price of Rs 49,990.,this price also includes Sony’s Smartband - a Bluetooth fitness band that can track exercise/sleep patterns.

mobility may 2014

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mobility may 2014

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Mobi li t y N ews

Xiaomi Smartphones will enter in India this year X

iaomi is a privately owned company that designs, develops, and sells smartphones, an Andriod-

based OS, and other consumer electronics. Also known as “China’s Apple”, Xiaomi has revealed its expansion plans for this year, which includes an entry in 10 new markets including India. Xiaomi’s Global Vice President and former Google Vice President, Hugo Barra says that company has been looking forward to association with telecom operators and other partners in India. He added that his company has plans to sell the smartphones at competitive prices via its own e-commerce site initially. Xiaomi sold about 7.2 million smartphones in 2012, while the number increased to 18.7 million smartphones in 2013. An earlier report suggested Xiaomi has plans to sell 40 million handsets in 2014, more than double the number it sold in 2013.

Gionee Smartphones to set up 750 Service Centers across India by 2015 G

ionee Smartphones plans to further strengthen its Authorized Service Center network by setting up 750+ Service Centers across India by March 2015. The service network footprint will get a further boost within next 12 months adding to the existing 400+ service centers that were set up within the first year of operation. Gionee has planned to aggressively expand its service network across Tier I, II & III cities. This will certainly help a brand like Gionee to put a strong hold in the Indian smartphone market. Gionee has constantly delivered high quality products to its customers across its product range. Mr. Arvind.R.Vohra, Head Gionee India said “At Gionee, it has been our constant endeavor

to provide all our customers a 360 degree experience from the time a product has been bought. While our emphasis is on delivering best in class products always, we have laid equal emphasis on providing top class service right from the time we started business in India. Gionee established a Call Center with its very first sale and with our growing reach we are constantly strengthening our service network to ensure the comfort and trust of our existing and fast growing set of customers.” Gionee Service Centers are manned by a team of expert technicians and service advisors specially trained on productivity enhancement techniques to deliver quality service in the shortest possible time. In an endeavor to offer quick, efficient and effective service solutions, the company has pre-selected the nature of responding to customer queries / complaints within 24 hours of registration of complaint.

Obi Mobiles plans to invest $20 million this year to set up the Supply Chain in India O

bi Mobiles the mobile brand of Inflexionpoint, an IT supply chain company which is co founded by Apple CEO John Sculley is planning to launch its handsets in the Indian markets by early May 2014. Obi Mobiles will be led by Ajay Sharma as CEO who was also associated with HTC and Micromax as their devision head. Obi Mobiles plans to invest $20 million this year to set up the supply chain, design centre and sales/after-sales in key locations across India. Speaking on this occasion the Ex-Apple CEO John Sculley said that the Indian economy is seeing a radical shift since the last decade; the emergence of the knowledge economy has created a large services sector. “I see a huge opportunity in fulfilling the requirements of growing and prospering middle class. India leads in mobile phone penetration. However owing to the delay in implementation of 3G services and high smartphone prices, the smartphone share in India is only 20%, leaving larger part of the ground with opportunities yet to be tapped. The scenario hence becomes a favourable and attractive chance for us to launch Obi Mobiles and offer the best of the smartphone with an apt pricing model. Ajay Sharma, CEO, Obi Mobiles, said, “India’s smartphone market still has many opportunities to offer in terms of mobile features and value added services. Obi Mobiles will be catering to the needs of young Indians who want to own a mobile phone with latest technology, features and are also seeking value for money. These are also the major factors why young Indians replace their handsets quite frequently.” He said that it is a good time to enter this space considering the advent of 3G and 4G services, increasing affordable mobile internet plans, rising popularity of internet based communications and social media platforms coupled with availability of local content. “Additionally, with access to branding and marketing guidance from John Sculley and a well experienced team that we have built, we look forward to reaping the benefits of the intense smartphone demand in India.”

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Mobi li t y N ews

RCom, Aircel, Tata Tele Sign 3G Roaming Pact T

he one-time spectrum fee is the charge operators were asked to pay for holding extra spectrum .The partnership gives Aircel and Tata Tele access to most expensive service areas of Delhi and Mumbai where RCom has permits; DoT has barred 3G operators from signing intra-circle 3G roaming agreement with non-3G operators.

After Gionee, OnePlus One Smartphone’s will now challenge Samasung ,LG and HTC C

hinese startup OnePlus targets Galaxy S5 and HTC One buyers with its inexpensive smartphone which they finally launched. The main attraction is its staggering specifications at a rather low price. OnePlus is a start-up company and producer of smartphones from China founded on December 17, 2013.

OnePlus is headquartered in Hong Kong and Shenzen. OnePlus was founded in December 2013 by Pete Lau, previously Vice President at OPPO.The impressive specs of One Plus includes a 5.5-inch display with Gorilla Glass 3 and offers full HD resolution. Qualcomm’s new Snapdragon 801 processor, with four cores clocked at 2.5 GHz each. The processor is mated to a 3-GB RAM module. OnePlus will also feature a 13-megapixel Exmor camera sensor from Sony for Reliance Communications Ltd has entered into an the One. The lens has six pieces of glass and an aperture of f/2.0 for low-light performance. It can capture 4K (Ultra HD) inter-circle roaming agreement with Tata Teleservices video and uses three microphones to help eliminate noise. The front-facing camera is 5 megapixels. Ltd and Aircel Cellular Ltd for pan-India 3G roaming.The The OnePlus One comes with CyanogenMod, a version of Android 4.4 KitKat that’s been modified by the openpartnership gives Aircel and Tata Teleservices access to source community. It includes unique features such as Voice Wakeup and on-screen gestures. OnePlus claims the One most expensive service areas of Delhi and Mumbai where will be supported with operating system updates for two years. OnePlus is also offering a wide range of back covers RCom has permits. for the One. Some are made from bamboo, Kevlar, and even denim and cashews.OnePlus will sell its first phone to The three operators, along with Loop Mobile, had customers in America, the UK, Canada, and the following other countries: Austria, Belgium, Denmark,Finland, France, earlier formed an intra-circle 2G roaming agreement. Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, and Taiwan. OnePlus One will be available at a starting Inter-circle refers to ‘normal’ roaming, where roaming price of 19,000 (approx) for the 16GB, and 22,000 (approx) for the 64GB). comes into effect only when the subscriber moves out of his home state, while intra-circle roaming refers to a coverage-boosting arrangement within the home state of the subscriber. Aircel and Tata DoCoMo subscribers would be able to roam on RComm’s 3G networks when they move out of their home states. The facility will be free for RComm’s subscribers. At present, only Bharti Airtel, Idea Cellular, Bharat Sanchar Nigam Ltd, and Vodafone offer pan-India roaming services through similar roaming agreements. RCom and Aircel have permits for 3G services in 13 out of 22 service areas while Tata Teleservices has permit in 9 circles.The three operators have largely complementary 3G coverage areas, with RComm particularly strong in the metros, north and north-east India, while the other two have a strong presence in south India. For the quarter ended 31 December 2013, the RCom had 36.2 million data customers, including 11.1 million 3G customers.Last month, the DoT issued notices to Vodafone India and Idea Cellular, cancelling the intra-circle roaming (ICR) agreements that allowed these companies to offer 3G services in the circles where they do not have spectrum. “We are delighted to be the first operator to offer 3G national roaming to our customers in partnership with other telecom firms having state-of-the-art 3G networks. “These alliances will further consolidate RCom’s position as the leading data operator in the country and will help the Company improve its post-paid and Corporate customer market share,” RCom’s Chief Executive Officer for Consumer Business, Gurdeep Singh, said in a statement.

Rajeev Suri the New CEO of Nokia T

he moves, announced early Tuesday, follow Friday’s closing of the €5.4 billion sale of Nokia’s once-dominant mobile-device unit to Microsoft Corp. The Indian-born executive succeeds Risto Siilasmaa, Nokia’s chairman, who served as interim CEO of the since last September, when Microsoft Corp. announced its intention to buy Nokia’s handset business. Stephen Elop had been running Nokia when the handset business was sold, but stepped down to take a senior job with Microsoft. Mr. Suri, a 46-year old electronics and telecom engineer, has headed Nokia’s mobile network unit since 2009 and was widely expected to be named chief executive. With more than 23 years of international experience, Suri has worked in strategy and mergers & acquisitions, product marketing, sales, major account leadership, regional and business unit leadership and has lived in the Middle East, Asia, Africa and Europe.

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M o b i l i t y l au n c h pa d

Samsung’s New ChatON 3.5 now runs multi- platform Will it be able to compete with WhatsApp now?

amsung recently unveiled the new version 3.5 of ChatON. In which now they have added many dynamic new features, and most importantly available across Android, iOS, Windows and Blackberry and can be used across a wide range of devices. This will surely attract new users to use this platform the big question will be how many? As most of the people already hooked to other IMs like WhatsApp. Few interesting features which we have noticed at the launch is that now the Samsung ChatOn included up to 1GB file sharing, instant message translation between English and Hindi, up to 1001 members’ group chat, easy location sharing, sent message recall, Indianized Anicons and SMS/ MMS integration etc. At the launch Mr. Tarun Malik, Director of Media Solutions Center-South West Asia, Samsung Electronics demonstrated few new features of ChatON like to 1000 members’ group chat which means users can now have more friends and contacts in a single group and communicate with them seamlessly. Another cool new feature that we liked about ChatON which has been added keeping in mind user needs is the sent message recall feature, which allows users to recall messages they may have sent accidentally. A big differentiator for ChatON is the Live Partners feature, which comprises key partners including CriqHQ, Ebay, Mint, Aajtak, amongst others to engage the consumer and provide exclusive content, discounts and deals. ChatON LIVE Partner is a highly popular one-stop-shop where users can subscribe to diverse content from multiple service providers. The assorted partner alliances include genres such as News, Sports, Food, Education, Astrology and Entertainment. So though it has included lots of innovative features, but the main challenge will be for Samsung is to drag the crowed to ChatOn.

ASUS launched Fonepad 7 Dual Sim Tablet Apart from its Dual SIM support most specs are same like Fonepad7

Lenovo unveils range of smartphones in India Lenovo slowly expanding its portfolio in India and launched devices that caters to budget and mid segment

n the budget category it brings A526 which targets the sub 10k Andriod market in India. The Lenovo A526 is quad-core smartphone is equipped with a 4.5-inch display with WVGA resolution. It runs Android Jelly Bean, and comes loaded with a range of premium Do it apps from Lenovo that allow users to share data with friends using Shareit, speed up the device using Secureit, and sync contacts seamlessly using Syncit. The Lenovo A526 comes powered by a 1.3 GHz MT6582M quad-core processor, coupled with 1GB of RAM. Along with 4GB onboard storage, the device supports up to 32GB expandable memory via microSD card slot. The dual-SIM smartphone also supports 3G as well as Wi-Fi. The quad-core A526 is priced at Rs 9,499

SUS announced the 3rd generation Fonepad 7 which will now suppot Dual SIM. Apart from that most of the Lenovo S660 on the other hand caters to the mid specifications are the same between the new Fonepad 7 dual-SIM variant and the original Fonepad 7 tablet. Asus kept the pricing of this tablet very affordable and attractive in this category at Rs 12,999. This will surely attract the sub 15k segment. The phone is not a 5-inch phablet but comes close at 4.7-inches. The display is a qHD display budget buyers who are looking for a tablet or a smartphone in this category. with a resolution of 960 x 540 pixels. Once again, the Looking into its specs the Fonepad 7 dual-SIM supports dual-SIM functionality and voice-calling. The tablet company skipped the 720p mark with Lenovo S660 and supports Micro-SIM cards and now has a glossy plastic body the display is nothing to boast about. The Lenovo S660 with HD 1280x800 pixels display with a Corning Glass. Comes runs a 1.3 Ghz quad-core MediaTek processor, 1GB RAM. with Intel Atom Z2520 1.2GHz Dual Core Processor clocked Android Jelly Bean version 4.2. The phone comes with a at 1.2GHz alongside 1GB of RAM. There is 8GB of inbuilt 8MP rear end camera with LED flash and the front cam is a storage and a micro SD slot for up to an additional 64GB of basic VGA camera. Priced at 13,999. storag,while Asus is also offering 16GB on Asus Webstorage Another model is S860, which is a battery powerhouse cloud space for one-year. It packs a 5 MP rear camera sans flash and 1.2 MP which also features a 100-shot burst mode that promises to give 43hrs of talk time. The S860 combines also. As per the connectivity options of the tablet it include sleek design elements with quad-core performance, it has Wi-Fi 802.11 b/g/n, Bluetooth 4.0, EDGE, GPS/AGPS, GLONASS, a brushed metal unibody exterior offers a mix of style and Micro-USB and 3G (HSPA+).The Fonepad 7 Dual SIM packs durability, while the 5.3-inch wide-view HD screen lets a 3910mAh which promises to deliver 30 hours of 3G talk you see and do more. The device is powered by a 1.3 GHz time and 10 hours of video playback. The tablet measures quad-core processor with 2GB of RAM, 8 MP rear camera. The device has an integrated 16 GB storage and comes 199.5x120.8x11.35mm and weighs 340 grams. with a dual SIM capability. The Lenovo S860 is priced at Will be available in India across all ASUS Exclusive Stores and major multi brand retail outlets from 16th April INR 21,500(MRP) onwards. 10 mobility may 2014

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M o b i l i t y l au N c h pa d

Sony Xperia Gionee launched Elife E7 Mini launched M2 @ 18,999 and stylish smartphone featuring a 13 megapixal and Z2 in India Compact rotating camera perfect for your Selfy One caters to the mid range another is feature rich premium segment phone

life E7 was a a big success for Gionee and everyone praised its camera quality and the kind of innovative features they have put in Elife E7. And now Gionee took one step further to bring another stylish model which is small in size but an an added feature of rotating camera. Targeting the mid-segment smartphone market Gionee Elife sports a 4.7 inch High Definition IGZO screen and is powered with the super fast 1.7 GHz Octa Core Processor. It comes with a 16 GB inbuilt memory, OTG Support, Professional music system and all at 8.6 mm thin. The Dual Sim “E7 Mini” is powered by a 2100 mAh eeping in mind the burgeoning smartphone battery to provide a long lasting standby time space, Sony India has announced the launch of its latest smartphone with dual-SIM capability dubbed Xperia “The response to Elife E7 has been incredible, and we’re excited for M2 and it has priced it at Rs 21,990.The smartphone comes customers to experience the new ELife E7 Mini as we think customers will with a 4.8-inch qHD display with 540×960 pixel resolution. love these thin, light, powerful new smartphone’s.” said Arvind.R.Vohra, Under its hood lies a 1.2GHz quad-core Qualcomm Gionee Smartphones Snapdragon 400 processor which has been teamed up Talking about its camera capability the Gionee Elife E7 mini boasts with 1GB RAM. The M2 will come with Android v4.3 (Jelly the 13 megapixel rotating camera with a 360 degree rotation. Elife Bean) operating system out of the box. E7 mini camera lens comes enabled with Blue Glass Filter which The primary camera has 8MP resolution and comes effectively filters infrared and gives more natural and clearer images. Elife E7 mini also has various with Exmor sensor and features like Autoscene Recognition cool and innovative yet useful modes for the photography lovers including, Eraser mode. Panorama shot, Gesture Mode and HDR. Sony India has loaded the phone with camera and HDR Mode which enables a superior picture capturing experience.Elife E7 Mini is available in vibrant and bold colors apps such as Social live, Timeshift burst and Picture Effect. including Purple, Blue, Graphite Black and White The phone has a VGA front camera.Connectivity features of the Xperia M2 include Bluetooth 4.0, USB 2.0, Micro USB, USB tethering, NFC, Wi-Fi, Wi-Fi Hotspot, GPS, GLONASS. Sony has given built-in storage space of 4GB. The storage space can be expanded up to 32GB using a microSD

card for which a slot has been separately provided in the phone. Powering the phone is a 2300 mAh battery with a rated talktime of up to 14 hours and standby time of approximately 693 hours. The phone is available in three colours; White, Black and Purple. Also Sony India launched its most anticipated Premium Smartphone, the Xperia Z2 in India, at MRP Rs. 49,990/-. The smartphone combines Sony’s OmniBalance design and has a 5.2” Full HD TRILUMINOS display, with its “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “BIONZ for mobile” image processing engine the smartphone can capture video in 4K resolution with SteadyShot™ for stable videos.

OPPO launched R1 phablet and 3G-enabled smartphone OPPO Joy in India

Apart from the premium segment OPPO now targets the sub 10k budget segment market.

ppo, the Chinese phone maker that entered the Indian market earlier this year, has launched its 5-inch phablet R1 in the Indian market. The Oppo R1 sports a 5-inch IPS display with a resolution of 1280 x 720 pixels. Under the hood, it is powered by a MediaTek MT6582 chipset with a 1.3GHz quad-core processor coupled with 1GB RAM. The 5-inch phablet is available for Rs 26,990. They also launched their 3G-enabled budget smartphone OPPO Joy in the India Market, targeting the young generation and first-time smartphone users. OPPO Joy comes with ColorOS (based on Android4.2), dual-SIM capabilities and a unique feature called Hotknot. Hotknot not only enables faster, limitless transmission but secure file sharing as well. Another USP of this smartphone is its Nano surface coating technology with a 4.0” WVGA HD screen that is super sensitive, which makes operating with your long fingernails or wet hands easy and free, even when you wear gloves. The device has a 3-megapixel rear plus 0.3-megapixel front Fill light) camera, power-packed 1.3GHz dual-core, a 4GB user memory, a microSD slot that supports up to 32GB storage and a 1700mAh battery. Available at a price of Rs.8,990,

The device comes bundled with the Sony SmartBand and a premium Sony case, in a limited period offer. Available in White, Black and Purple colour, Xperia Z2 is powered by the latest Qualcomm Snapdragon 801 Quad Core processor clocked at 2.3 GHz, supported by 3GB RAM and a HUGE 3,200 mAh Battery in an 8.2mm slim smartphone. As an addon Sony Xperia customers can stream and download XSCAPE, an album by the Earlier this year, Oppo launched the N1, boasting of the world’s first internationally acclaimed music icon and King of Pop rotating 13MP camera. Some of its specs include 5.9-inch 1080p IPS display, quad-core Snapdragon 600 SoC clocked at - Michael Jackson for free through the Sony Music Jive 1.7GHz, 2GB of RAM, 16GB or 32GB onboard storage and 3610mAh battery. application. mobility may 2014 11

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M o b i l i t y l au n c h pa d

Videocon Launches A29 dual- Lava launched core Android Smartphone 7 new devices Priced for aspiring young consumers who are looking for an in the Indian upgrade from their feature device market V ideocon strengthens its budget Android profile with the new A29 smartphone. Priced at Rs 5,799, the Videocon A29 comes with leather-like back and, black and white casings.It sports a 4-inch display with 480X800 pixels of resolution, and runs on Android Jelly Bean 4.2.2. The dual-SIM smartphone supports dual standby and comes powered by a 1.2GHz dual-core processor coupled with 512MB RAM. The budget device doesn’t disappoint when it comes to connectivity features with support for Wi-Fi, 3G, Bluetooth and GPS with A-GPS. On the camera front, one can expect a 3.2-megapixel rear camera and a VGA front-facing camera. The 4GB onboard storage can be expanded further up to 32GB via microSD card slot. All of this is fuelled by a 1,400 mAh battery. Khalid Zamir, Head Product Planning & Development, Videocon Mobile Phones Division says, “The Videocon A29 comes into the market after a significant duration, which we utilized to design a better and more user-centric device. With this launch our aim is to bring a market-leading innovation to our target audience which demands a cutting-edge smartphone well within their budget.

Two tablets QPAD e704 ,Ivory S and 5 Smartphone in the Iris series.

irstly in the tablet segment they launched 7inch tablet sub 10k category that runs on a 1.2 GHz quad-core Broadcom processor coupled with 1GB of RAM.The device boasts a 3.2 megapixel rear camera and a 0.3 megapixel front-facing camera, which enables video calling facility. It features 3G, Wi-Fi, Bluetooth, EDGE and 2G as connectivity options. QPAD e704 contains 4GB of internal storage capacity that can further be expanded up to 32GB through the usage of a microSD memory card. It is loaded with a 3,500 mAh battery and priced Rs 9,999.

3 new smartphones introduced in the Indian market by HTC HTC targets to double its market share in next two years

inally HTC who known for its premium mobile devices, jumps into sub 10K category to target the masses. Finally they are successful to bring Desire210 @ 8,700/- and they chose India for its global launch of this device. It has a 4-inch, WVGA screen usual three capacitive touch keys, a front camera and sensors placed on top. The microUSB port is placed on the left, the headset socket on top and the power button and volume rocker on the right. Desire 210 is a dual-SIM device, accepting a micro and a regular SIM. 3G is only supported on the first SIM slot though. You will get a 5-megapixel rear camera, along with a VGA shooter in the and a 1,300mAh battery.

And at end of last month they have announced Ivory S tablet which is a dual-SIM tablet(3G+2G) voice-calling feature. Ivory S has a 7.0-inch display with a less-than-HD 1024?600 pixel resolution, runs Android 4.2.2 Jelly Bean, MT8312 dual-core processor with 1.3GHz clock speed, 1GB RAM and 400 GPU. With 3G voice and video calling and packed with a 2800 mAh battery. In the smartphone The second device that HTC unveiled is Desire 816 category they have introduced 5 new product in the Iris with 5.5 inch screen size ,supports GSM, CDMA and 3G family, 406Q, 450 colour , 504Q+, 550Q and Pro 20. Lava network for Rs. 23,990. This phone has 13 MP main camera Iris 406Q is priced Rs 7,499. Iris 450 colour handset has a and 5 MP front camera. 4.5 inch display and dual core processor and comes with Finally HTC has just pulled the wraps of the 2014 swappable covers in vivid colours. Priced at 7,999 and Iris edition of their highly popular One Android smartphone. 504Q+: Lava has added to its quad-core smartphone lineup with the launch of the Lava iris 504Q+.The phone is The new One (M8) is identical to all the leaks we’ve seen thus far and just priced at Rs 13,990. Lava Iris 550q is a slim, fast and easy-tolike the Galaxy S5 and Xperia Z2; the M8 appears to be a mild refresh of use smartphone that delivers effortless multitasking with HTC’s previous flagship. a 1.2GHz quad-core processor that runs on Android Jelly The One M8 will come with a gunmetal gray hairline finish, which Bean OS 4.2. A long lasting 2,600-mAh battery provides seems to be the only colour option at this time. The size of the display is ample back up for multimedia, stand by and talk time of slight larger at 5-inches and will sport a Full HD resolution, giving you a up to 10 hours on 2G.Priced at Rs. 13,000The last but not pixel count of 440ppi. The phone will be powered by the Snapdragon 801 SoC, just like the S5 and the Z2. The phone will continue to have dual-front speakers, the two camera setup that HTC calls the least is the Iris Pro 20 which is very similar to Pro 30. The only difference is display resolution and weight. Pro ‘Duo Camera’, something called ‘Motion Launch’, Extreme power saving mode and the brand new Sense 6. 30 is 7.5 mm thick and weighs 114 grams and Pro 20 is The new HTC One M8 gets rid of any polycarbonate or plastic for the sides as the chassis is almost completely metal. 7.7 mm thick and weighs 112 grams. And only 1000 Rs The phone also debuts their latest version of Sense which features an enhanced BlinkFeed experience. They’ve now cheaper then Pro 30. Priced at 13,999 opened it up to developers so Foursquare and Fitbit updates can be pushed through BlinkFeed now. 12 mobility may 2014

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Mob i l i t y Fac e to Fac e

“Multi-core processing capability is fast becoming a vital feature of mobile SoC solutions, in smartphones & tablets” How are you looking at the Indian Smartphone and tablet market?

he smartphone and tablet market in India is currently enjoying a fantastic boom. A quick snapshot of the last two years tells that smartphone sales in the country grew approximately by 105% (YoY) in 2013, while the tablet sales grew by 56.4% to 4.14 million units against 2.66 million units in 2012, according to industry estimates. Markets like India, China and South East Asia,are not only focused on low-end smart phones, but are also considering devices with HD displays, higher-end multimedia and better multi-tasking capabilities. People are now open to buyinga slightly future proof phone witha 4 or 4.5inch display screen, dual-core, quad-core or octa-core multi processor and 3G. There is a lot of scope for growth here. This is part of a major market trend we see called the Supermid market, where the growth of the middle-

class populations world-wide, but especially in Asia, with increased consumer spending power, will drive the adoption of more smart connected devices that offer the best performance at reasonable prices. We see this trend already starting in India and we believe it will continue for many years to come. There is also growing demand for increased performance while creating greater power efficiency that can only be achieved through an optimized multi-core system approach. This means that multi-core processing capability is fast becoming a vital feature of mobile SoC solutions, in smartphones & tablets. As such, MediaTek is taking the lead to improve battery life in next-generation tablet and mobile device designs by providing more flexibility to match tasks with the right-size core for better computational, graphical and multimedia performance.

What will be the next big thing you are expecting in coming years in mobile technology? There are going to be multiple things. Firstly, there will be products with big.LITTLE CPU architectures. Earlier this year, MediaTek also announced a product called the MT6595; which is ourflagship LTE product. We will see architectures that have big.LITTLE configurations again to give users four big cores for performance and four little cores for lower processing tasks. We will deliver these platforms with optimized hardware and software scheduler solutions. There willalso be a major transition from 32-bit to 64-bit computing, though it takes some time. We recently announced a family of LTE SoC – the quad-core MT6732 and the octacore MT6752 that will be available later this year that will start our journey into this world of 64-bit computing.

What will be your plans for the Indian manufacturers?

Dr. Finbarr Moynihan, GM – Corporate Sales International, MediaTek Inc.

Our philosophy has driven our belief that technology should not exist for its own sake but should be inclusive, giving everyone the ability to access the internet to improve their social and economic wellbeing. Since the very beginning, our vision has been “to enrich and enhance everyone’s lives”. We have

aspired and succeeded in democratizing the technology.

What all things you are doing for the wearable markets? MediaTek has announced a wearable platform called Aster. This will be MediaTek’s entry platform for the wearable, and broader IoT (Internet of Things) markets can take advantage of the rich ecosystem of developers that are already familiar with the MediaTek platform and can build all kinds of innovative devices using our turnkey reference design as a starting point. There was an announcement by Google on the Android Wear platform which is focused more on the higher tier wearable devices, and we are a lead partner with Google on the Android Wear platform as well. Later there will be products based on the platform, from the Android universe. MediaTek is one of the few companies that has all the technologies like Wi-Fi, Bluetooth Low Energy, Android platform, GPS, and the ability to put them all together in highly integrated and innovative platforms.

Tell us more about your first LTE modem platform which you have showcased at CES this year. This year, our focus is on LTE. We unveiled our first LTE solutionearlier in the year at CES 2014. Following CES, we have also announced a range of SoCs from high end, to mid-high, to mainstream SoC solutions for LTE. MediaTek’sLTE products include a series of platforms; the MT6290 multi-mode LTE modem, MT6752 64-bit octacore and MT6732 64-bit quad-core SoC. These are all products that are more integrated solutions for LTE. These will start to show up in devices towards the second half of this year. We expect to see launches of LTE devicesbased on MediaTekin many countries later this year.

What new things are you doing in the home entertainment segment which you have planned for Q2 of 2014? MediaTek has a strong portfolio of home entertainment platforms, such as DTV and Blu-ray DVD, where we see the growing trend towards smart, connected devices that also require more CPU, GPU, multimedia and applications processing capabilities with higher-level operating system. We expect connected, smart TVs and other home-entertainment devices like STB, DVD, IP-streaming boxes to continue to drive growth for our platforms and products. mobility may 2014 13

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Reliance Jio Infocomm: Moving towards 4G LTE Y

es, it has been a very long time, since Reliance Jio Infocomm (RJI) got the licenses for BWA roll out, but the company has come a long way since then and is now set to launch its limited 4G LTE services by December 2014. Though it has made a lot of headway in terms of BWA but there are some teething problems which need to be rectified so that the company can go for a full-fledged launch by the first half of 2015. To initiate its launch, RJI will do a selective launch on the same day in Jamnagar, New Delhi, and Mumbai and later do a full fledged launch in the first half of 2014. Reliance will be selective in terms of service offerings too, and also with respect to geographical coverage in Jamnagar, Delhi, and Mumbai. Later on, the company will deploy more services and also increase city coverage in all these cities. The company would later launch services in state capital as RJI has to provide required street level coverage in at least 90% of metro service area within 5 years of the effective date.

In category A, B, and C service areas, the company hasto ensure that at least 50% of the rural SDCAs are covered within 5 years of the effective date. Coverage of a rural SDCA means that at least 90% of the area bounded by the municipal/local body limits should get street level coverage as per BWA (broadband wireless access) licence. For IT requirements, RJI has opted for multiple vendors for different modules to make integration easy. The company has deployed around 150 people from IBM for IT integration and all of them are working on different modules. Initially, the company is looking at deploying prepaid solutions only and later on launch post paid solutions. The company is also betting a lot on churning customers from other service providers so that the focus is on deploying SIP based Mobile Number Portability (MNP) from Syniverse. All this will help in strengthening Relianceâ&#x20AC;&#x2122;s business model. Initially, there is a lot of focus on MNP as this will help them get data card subscribers from other service providers into their network. On VoLTE (voice over LTE) front, the biggest drawback is that the technology has not been proven for a largescale deployment. According to experts, the maturity cycle in multi-vendor Inter Operability Test (IOT) for VoLTE is in the early stages so it will take time to mature. One has to also check its ability to seamlessly move between devices and also move between IP bearers. So from a lab stage to get a full telco quality service would not be easy. One has to also see whether VoLTE is scalable to cater to more than 10 mn users and later scale to 50-100 mn users and also provide telco quality service. 14 mobility may 2014

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Some of the modules have still not been finalized. For interconnect billing, the company is in active consultation with Subex or CSG. For content partnership, the company has still not finalized vendor for multi- party settlement as in the case of broadband services there will be an increased role of multi-party content. For content partnership, the company is in active discussions with Info nova GmbH, an Austrian company which focuses on solutions in the areas of multi and cross-industry partnering and monetization solutions (aggregation and multi-tenant BSS), media, and convergent services, content management systems and portals, middle ware, and OSS solutions.

multiple fiber pairs across RCom’s120,000 kilometres inter-city fiber opticnetwork to provide a robust and futureproofbackbone for rolling out its stateof-the-art 4G services. As per the agreement, RCom will in turn have reciprocal access to optic fiber infrastructure to be built by RJI in the future.

In Barcelona, both LG and Samsung demonstrated VoLTE but mobile handsets need to be tested in the commercial environment which would not be easy as presently both the companies are focusing on launching VoLTE for the Korean market as there is a lot of requirement for LTE handsets in these markets.

The agreement also talks about joint working arrangements to be put in place immediately for upgradation of optic fiber network, to ensure seamless delivery of next generation services. This is the first in an intended comprehensive frame work of business cooperation between RJI and RCom.

The company has also tied up with MobiTV, a cloud basedTV everywhere solution and media platform that allows seamless time-shift and place-shift media consumption across multiple screens. One has to experience the performance of Mobile TV on the LTE platform as user experience is not satisfactory in 3G environment.

For optimal utilization of the existing and future infrastructure of both companies on reciprocal basis, the 2 can share intra-city fiber, towers, andrelated assets at a later stage. The agreement for tower sharing is still pending and it is expected that it will be signed by July-October, 2013, time-frame. Presently, RJI can also use Reliance Infratel58,000+ towers for loading their eNodeBsites as presently it has a tenancy ratio of 1.74. All this will affect its geographical coverage in New Delhi and Mumbai.

Both the vendors also need to make VoLTE phones which are scalable and also time tested. This will only happen when RJI can expect to give orders to the tune of minimum 8-10 mn for 2 to 3 years. One can expect to see several VoLTE handsets in 2013 with features like: video conferencing, presence-enhanced address book, and instant messaging.

With bandwidth acting as a major obstacle, the quality of viewing in 3G environment was a major stumbling block. Even the subscriber numbers are not encouraging for 3G platform. The company has still not selected LIMS (lawful interception and monitoring solution) equipment, which will be mandatory requirement to give a head start to BWA services. The company is still in the test phase of LIMS. With LTE focusing on voice, data, and video, monitoring calls and data session would not be an easy task for security agencies. Network Sharing: Slowly Gaining Momentum Initially, RJI thought of deploying its own fiber and towers but with time running out, the company had no other option but to lean on Anil Ambani’s telecom infrastructure. Not only this, the company also had problems in terms of site acquisition both in Delhi and Mumbai considering radiation issues and site availability in prime locations. All this has led to network sharing agreement between the 2 brothers. To start with the company has recently signed a definitive agreement with Reliance Communications (RCom) for approximately `1,200 crore as one time indefeasible right to use (IRU) fees for sharing RCom’s nation-wide inter-city fiber optic network infrastructure. This infrastructure will help them in wireless backhaul and not for FTTH (fiber-to the-home) deployment. On the backbone front, RCom has alarge intercity long distance network withover 190,000 route kilometers of ductedfiber optic cables. Under the terms of the agreement, Reliance Jio Infocomm willutilize

In future, RJI can also sign sharing agreements with RCom on cable ducts,metro OFC network, international bandwidth, entertainment network and sales, and distribution network. RCom has an asset of over 25, 000 route kilometers of ducted fiber optic cables installed in the leading cities in India. Simultaneously,the company also has metro fiber optic networks in 44 cities in India, with close to 1,134,000 buildings connected. On international bandwidth front, the company can leverage Reliance Globalcom, as the company serves over 2,100 enterprises, 200 carriers, and 2.5mn retail customers in 163 countries. The company also owns the world’s largest private undersea cable system spanning 65,000 km with a robust global service delivery platform connecting key markets like India, the Middle East, Asia, Europe, and the US. RJI also has a strong focus on entertainment and games as these things have great demand in India. The company can also leverage on Reliance Entertainment network as the company focuses on internet and new media, film entertainment(film production, distribution, and exhibition),and broadcast channel featuring locally relevant content around humor, bollywood, movies, and music. RCom also has around 900 retail outlets (Reliance Web World and Reliance Outlet) in 90 odd cities and this can be handy for RJI for demo set up, customer query, service activation, and bill payment for broadband services. Setting up a completely new retail network will be more time-consuming and will not be ready in the given time-frame. The earlier these agreements are signed it will help in faster deployment of services giving RJI an increased reach and also lot of savings in the long-run. This will also help in longer trial run before the much-awaited BWA launch in the country. Device Agreements: Still Not Finalized The core of BWA services is mobile handsets and as per industry sources, RJI has still not signed agreements for handsets with either Samsung or LG which are at the forefront of VoLTE. It is certain that RJI’s 4G cannot take off unless and until the company signs agreement with Samsung and LG for LTE handsets or smartphones. RJI has also still not signed agreement for devices be it set-top box, Mi-Fi, home gateway, outdoor unit, tablet, and others.

When the handset has native VoLTE, it’s also accessible via the phone’s native dialer. All these features will be handy whenever these handsets are launched in the Indian market. VoLTE capable devices will very much depend on rollout and inter working of IMS networks on a global basis. RJI need to stitch device agreement at the earliest so that consumers can avail a complete bouquet of handsets be it in low-end, mid-end, and high-end at a reasonable cost. This will also help in popularizing broadband services as entertainment will be the prime driver followed by games. The company can also look at education and health applications at a later stage which would be useful for both urban and rural consumers. The company is also looking at manufacturing some of the CPEs (customer premise equipment) under RJI brand name which will help in lowering their cost in the Indian market so that these equipment can appeal to a larger audience. The company is looking at starting services in 3 cities and later on ramp up services in state capitals. The company is betting a lot on its group companies and subsidiaries for providing support and providing an improved broadband service delivery whenever it launches the services. Presently, RJI is recruiting people at all levels be it senior, mid level, and low level. Some of the senior level people being recruited are still in the process of joining. Though the company has started working on branding front but we do not see a lot of people recruited in marketing and sales. Presently, the company is in a project phase so there are people from the vendor community but later on, the company have to deploy a lot many people in operation and maintenance for dayto-day operations. With TD-LTE service deployment happening on a large scale in Asia Pacific region, getting quality talent on technology side would not be easy. Once people are being recruited, training would be a big challenge as RJI do not have much time left in 2013 for the actual launch of services. So, in a nutshell, we expect selective launch of broadband services in Delhi, Mumbai, and Jamnagar. And to speed up things, the company should take note of the above issues and improve on the timelines so that there is no further delay. If there is any gap in that, the company will also have to pay a huge penalty if it do not meet its service obligation of 90% coverage in metro areas and in category A, B, and C circles.

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M o b i l i t y i N t e rv i e w

Free Chat App for “AAM” people In 2005 Mxit ChatApp was first launched in South Africa which caters to feature phone users. This year in January they have launched this App in India. In India they are oﬀering this ChatApp in 11 Indian languages and available for both smartphone and feature phone users. Mobility India spoke to Sam Rufus, CEO Mxit and Apprentice Asia Semi-Finalist to give more insight about Mxit.

Q A

Tell us more about Mxit? Why it’s different from other?

Mxit (pronounced as ‘Mix it’) is South Africa’s leading social network application with over 10 million active users. The app was launched in the year 2005 and works on over 8,000 different handsets and mobile devices, including tablets. Mxit was officially launched in India in January’14 and boasts about being the only chat app to provide a great chat experience for feature phone users. Mxit embraces the capabilities of every platform to offer an immersive chat experience that feels native to each one. By acting as a gateway to functions not otherwise available on other messenger applications, Mxit affordably bridges the gap between feature and smart phones. In India, Mxit’s Headquarters is based in Hyderabad, Andhra Pradesh. • Available in eleven Indian Languages, made for both smartphones and feature phones • Leading social network in South Africa with over 10 million active users • Mxit has apps such as Gary Kirsten Cricketing App, IPL App, Indian Elections 2014 App and Random chat to enable users to be active on the Mxit applications. Users can participate in various competitions on the app and win many prizes, i.e, people involved on the IPL app, will get a chance to win an all expenses paid trip to World

Cup Finals. (These contests are applicable only to India users)

community projects, and is active in passing on his leadership, coaching and cricket knowledge onto younger • Currently we are processing an average of 750 million generations through the Gary Kirsten app for Mxit. messages per day. • 3.5 million users log into Mxit every single day. • 2x the average number of worldwide tweets daily

Q A

Key features of your App that makes its different from other Apps?

Mxit is for feature/Normal phone users and it works • Active users on an average spend 95 minutes per day on any phone that has access to 2G networks. It’s a Free on Mxit Chat App for ‘Aam’ people. Mxit is the only chat app which How Gary Kirsten is linked with is available on more than eleven languages and works on Mxit? more than 8,000 different handsets and mobile devices, Mxit India’s Brand Ambassador is including tablets. Indian World Cup Winning Coach As of now people can chat in English and Hindi, but and Delhi Daredevils Coach, by the end of June 2014, we will be launching Mxit in 10 Gary Kirsten. As a South more Indian languages. African who considers India How many users in India and global? his second home, Gary is Worldwide Mxit has more than 10 million users and excited to be associated in India, we have had an amazing response in the two with bringing Mxit to India. months of our presence in India. Gary has a particular interest in Mxit’s Any tie-ups with any mobile

Q A Q A

manufacturers to bundle your apps?

We are working on a few tie-ups with mobile manufacturers and service providers. So far all our meetings has been very positive and encouraging. Will announce about tie-ups soon.

Q A

Any promotional plans for the future?

Yes, We have announced quite a few contests on various social networking platforms. For now, we are running an IPL contest where two lucky winners will win an all expenses paid trip to the IPL FINALS 2014. Apart from that we will continue to have various competitions for the benefit of the users.

To download Mxit (Free Chat app) log on to www. in.mxit.com or give a missed call to 08030-63-63-46.

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c ov e r s t o ry

Quad Core

goes with

Smartphones

The Difference of Quad Core Single. Duo. Quad. What is your smartphone capable of?

hen smartphone users start looking beyond the phone’s physical dimensions and price, they will discover a thing or two on the technical side that you may find very useful. One element that has become increasingly important is a phone’s processing power. That’s where dual core vs. quad core comes in. It wasn’t too long ago that smartphones included a single-core processor. They had one CPU, or central processing unit, often referred to as a computer on a chip. Beginning in 2012, many smartphone manufacturers began to offer devices with dual-core processors, and not long after that, quad-core processors. In theory, the

more processors, the faster, as they can divide up the work you’re asking the phone to do.

Caring about processing power

the quad-core’s extra power goes unused, there are other instances when the application performs better with dualcore processing power.

In one significant way, computers, whether they reside on a tiny chip or take up a large amount of room, haven’t changed since their invention. To a large extent, they can only do what applications tell them to do. A quad-core processor is faster than a single- or dualcore processor only when it’s running an application that’s been developed to take advantage of its abilities. Most applications today are still written for single- or dual-core processing, and while most of the time this simply means

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c ov e r s t o ry There’s more to a chip than simply its number of cores. Some chips, for example, are designed with a focus on using less power, which preserves battery life. Others are built to handle specific tasks, like graphics management. Some sacrifice speed in favor of increased reliability, while others are designed for speed alone. A smartphone with a dual-core processor may perform beautifully, as it enables you to quickly switch tasks. One core may be at work on your web browsing while the other is basically just standing by. A call comes in, and the second core gets to work. Both your web browsing and your phone call continue without a hitch. A quad-core processor allows your smartphone to run the latest, greatest, most complex apps, such as an intricate, graphics-heavy videogame. It can also mean business-oriented functions that require speed perform more smoothly. Video calls have better image clarity and solid audio, and the processor also has the ability to handle other functions in the background. Memory is also crucial—a phone that comes with 16 GB or 32 GB of memory is able to store lots of information on board. This means that you can carry lots of apps, documents, graphics, and audio and video files with you all the time, enabling apps to grab data with almost no delay. For apps that require access to the Web, more memory often allows apps to “cache” data (for example, Web pages or streaming video and audio) to use in the future. This translates to better streaming of audio and video, and less delay when surfing the Web.

Quad Core Goes Strong with Smartphones 5 Best Smartphones With Quad Core Processor Under 25, 000 Smartphones with quad-core processors are a new norm which can be seen in many mid to high-end devices. However there are some of the mid-range Smartphones that offer fairly superior performances and features that sometimes matches with flagship devices.

with 8GB internal memory that is further expandable up to 64 GB by means of MicroSD card. Grand 2 supports connectivity features such as 2G, 3G, 4G, Wi-Fi, A-GPS, and GLONASS with Google Maps. The battery featured on this device is 2600 mAh Li-Ion, which can last up to 17 hours. The Smartphone comes with the price tag of 20, 999 and is a perfect choice for the users who seek powerful device with dual SIM capabilities.

Lenovo launched the Smartphone Vibe X with the best of specifications to offer unequaled performances.

HTC Desire 700 Dual SIM This is a stylish and elegant dual SIM device from HTC in the Desire series. The phone offers a 5 inch qHD display with capacitive touchscreen of 540x940 pixels resolution. It operates on Android 4.1.2 Jelly Bean OS accompanied by HTC Sense UI and is powered by 1.2GHz Quad Core Qualcomm MSM8225Q Snapdragon 200 processor, coupled with 1GB of RAM. The device is loaded with 8MP rear camera with auto focus and LED flash and a 2.1 MP front camera with BSI sensor. Geo-tagging, image recording, simultaneous HD video and touch to focus are the camera features supported by the device. It comes with 8GB internal storage which can be extended up to 64GB by means of a MicroSD card. On the connectivity perspective, it includes features such as 3G, Wi-Fi, Bluetooth, and USB port. The device is packed with a 2100mAh Li-ion battery for 11 hours of talk time and 582 hours of standby time. HTC Desire 700 Dual SIM is made available for 21, 699.

The 5-inch (1920 x 1080) Display with 20 / 20 vision of this device has been protected with Gorilla Glass 3. The device is based on Android’s Jelly Bean operating system, and is powered by a MediaTek 6589W 1.5 GHz Quad Core processor for enabling multitasking with ease. The handset holds a 2 GB of RAM that enhances the device’s speed while you perform multiple tasks or play heavy games. Built with 13 MP BSI sensor rear camera, it offers high quality dim light pictures. The 5 MP front camera with an 84 degrees wide angle lens enables video calls and self portraits. Its 16 GB of storage space enables you to hold all your favorite songs and games. The GSM device supports connectivity features such as Wi-Fi, Bluetooth, 3G, GPS and USB port. The 2000 mAh Lipolymer battery promises a longer life of battery. Lenovo Vibe X is made available with the price tag of 21, 399.

Gionee Elife E6 Chinese phone maker Gionee has introduced its

Sony Xperia T2 Ultra Dual Xperia T2 Ultra Dual SIM Smartphone is a new device from Sony. The Japanese tech major labels it as a next evolution big-screen Smartphone owing to its 6-inch HD Triluminos screen with Mobile Bravia Engine 2, which offers a resolution of 720x1280 pixels. The handset runs on Android 4.3 Jelly Bean operating system. Powered by a quad-core 1.4GHz Snapdragon 400 (MSM8928) processor, coupled with1GB of RAM. The device comes with 8GB of internal storage, which is further

Samsung Galaxy Grand 2 The Samsung Galaxy Grand 2 is an influential addition to the Galaxy series and is one of the best devices with dual SIM capabilities. With its Qualcomm Snapdragon 400 quad-core 1.2 GHz Cortex-A7 processor and an Adreno 305 GPU, supported by 1GB of RAM, the device enables the users to enjoy high-end games and apps. It comes with 5.25-inch TFT High Definition display with 1280x720 pixel resolution. Grand 2 is released with Android 4.3 Jelly Bean operating system and it includes 8MP rear camera with LED flash and a 1.9 MP front facing camera. Touch Focus, Geo-tagging, Autofocus, and Face Detection are some of the camera features supported by the device. It comes

Lenovo Vibe X

expandable up to 32GB using a MicroSD card. The phablet is mounted with 13 MP rear camera with Exmor RS sensor and a 1.1 MP front camera with an Exmor R sensor. The device features a 3000mAh battery with battery STAMINA Mode. Xperia T2 Ultra offers best of Sony’s imaging and display technologies along with innovative design, in order to develop an astonishing Android device at midrange price. Xperia T2 Ultra Dual SIM comes with the price range of 23,899.

new flagship Smartphone Elife E6 with premium features. The handset features a 5-inch full-HD IPS display with One Glass Solution (OGS) technology and Gorilla Glass 3 protection. Elife E6 boasts a polycarbonate unibody design that offers a premium look. Based on Android 4.2.1 Jelly Bean operating system, the device runs a custom ‘Amigo’ UI. Powered by a 1.5GHz Mediatek MT6589T quad-core processor with 2GB RAM, and a massive 32GB of internal storage. This handset comes pre-bundled with numerous apps, but most of them are popular apps such as Facebook, Twitter, WhatsApp, WeChat, and Kingsoft Office. Another pre-bundled app of this device is the default web browser, UC Browser. The 13 MP rear camera comes with Sony Exmor R sensor and auto-focus that can take great outdoor images. It can also shoot HD videos with Electronic Image Stabilization (EIS) to counter the smudges caused by the handshakes during the video shoot. The 5 MP front camera works well with video calls and self portraits. The 2,000mAh battery of this device offers a full day of talk time. Elife E6 is available for 21,200.

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Jabra PRO 935 For mobility and portability

abra Pro 930 really impressed us at our first glance. Jabra Pro 935 is not only a modern gadget but it also got a sturdy structure . We can confidently say that this is an eye catcher. Setting up this device is very easy all you have to do is just push the earpiece into the headband and pair it with your device. But first the base to a power supply and press the mobile device button on the base you will hear pairing mode announcement in the headset and the mobile device icon will light up. Then all you have to do is follow the voice-guided pairing instructions in the headset to pair to your Bluetooth device. And if you have a NFC enabled device all you just need to do is tap your mobile device against the NFC zone on the headset and you are ready to go. The base unit is also used for charging the device, when you are not using the headset dock it in the base for charging, which takes approx 3 hours to full charge.

Usability: As we mentioned connecting this device is very

easy, though you might feel its difficult but that’s not the case its as simple as connect any other Bluetooth device. Not only the looks but it has a great wireless functions and audio clarity that come with the package. Good battery life which mean you can talk up to 12 hours and 7 days standby time, without having to recharge up to 2 days—a convenience for businesses with high call traffic and communications processes. Few drawbacks that we noticed is that it has its limitations , like the headset can’t be used for your landline desk phone — as this specific product is designed as an IP telephony, softphone accessory. But overall a good quality product for any softphone user or large enterprise.

Verdict: Though it has its own limitations , but give you good quality sound and flexibility and a good eye-catching addition at your workplace.

Pros: Design, Sound quality, flexibility, good battery life

Cons:

Not supporting Conference calls, don’t work with landlines Price: 17462/-

Sandisk Dual 16GB Just plug to Store or Play

hese days we use our smartphones and tablets more than our desktop and we often face an issue of storing our valuable files, pictures, songs and videos in our handheld devices and if you are a power user then very frequently you run out of space in these devices. So we always wish to have a pendrive like option for our smartphones and tablest so that we can store or relocate our valuable data. As more and more smartphones these days being introduced with limited internal storage and no expansion slots for memory cards, Dual pen drives come very handy and is a must-have external storage accessory if you are using an Android smartphone or tablet or with your laptop and desktops as well SanDisk one of the well-known manufacturers of storage devices, recently introduced a dual USB pen drive in the market.

Feature: The SanDisk Ultra Dual USB drive is a simple pen drive, about same standard size of an average pen drive. The best part is that it has now with a dual connectivity option, both sides of the pen drive are equipped with USB ports, while one is a regular type A

plug while the other side has a micro USB plug. The USB type A side is meant for regular PC or laptop use, while the micro USB side is an OTG enabled interface, which can be plugged into any OTG-compliant smartphone. The USB connectors on both ends are provided with a slide-in sleeve, which also covers the ports when not in use. The chassis is built using a strong and sturdy polycarbonate with a textured exterior to enhance the grip, and a small provision for a lanyard is available on one side

Usability: The SanDisk Ultra Dual pen drive is equipped with the OTG feature so it eliminates the need for a data cable or USB OTG cable in order to copy data. Another key thing you have to notice that the micro USB side is an OTG enabled interface, which can be plugged into any OTG-compliant smartphone. Very easy to use this pen-drive all you need to do is plug in the pen drive into your phone’s charging / data cable slot, install the

SanDisk utility or any file browsing app from the Google Play and copy your data around. You can then share your data across OTG-compliant tablets and smartphones, or PCs and laptops to your handheld with great ease. Alternatively, you can carry along your additional data, music, videos or photos on the pen drive and access them when you need it. The SanDisk Ultra Dual is a USB 2.0 storage drive and available in three variants—16 GB, 32 GB and 64 GB. The 16 GB variant is available for Rs 1,199, 32 GB is for Rs 1,649, and the 64 GB drive is for Rs 2,875.

Verdict: A must have accessory which gives you flexibility to store or play your data from your smartphone, tablet or laptop.

Pros: Flexibility, built, design

Cons:

OTG-compliant mini USB Mobility Rating: 7/10

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JBL Voyager Feel the music @ home or away

BL always brings product which are proper blend of good sound and innovative design. In the portable wireless segment they have Micro, Flip, Charge models which are compact easy to carry and delivers quality sounds too. In the mid size docking system we have seen JBL Onbeat, AirPlay which has fresh and killer looks. With Voyager they have again deliver a product which not only sounds great but with an innovative and attractive design.

adapter, using magnets to gently lock the puck in place, then expand its audio performance. JBL includes a 3” subwoofer with its own 15 Watts of power, seamlessly transitioning from two-driver to three-driver modes within a second of docking. Frequency response of 20Hz – 20kHz and signal-to-noise ratio of 80 dB. Input connections are Bluetooth and a jack, Bluetooth frequency range of 2.402 GHz-2.480 GHz and Bluetooth transmitter power of 0~4dBm.

Design:

Performance:

With the Voyager JBL attempted to do something different, it is not only a powerful docking system but with just a little push you can pop out a portable speaker which you can use it as a wireless speaker independently. Lookwise it is a mixture of metallic, white and clear glass on the back which gives it a very clean look. It fits in and looks perfect in any kind of ambiance, like in your desktop or bookshelf or at your bedroom or drawing room or under your LED TV. The subwoofer dock is made primarily from clear plastic with painted metal grilles.. A black version is also available, substituting translucent black plastic for the white model’s clear frame. Voyager measures 210 x 127 mm in diameter and height and has a Lithium polymer (7.4V 1000mAh). Weight is about 1.14kg may feel bit bulky for few with its docking system, but you can move it around in your house and office area, and if you plans to move out of your premises then just carry the portable speaker instead.

Connecting this device with your smartphone, tablet or any other source is very easy, what you just have to do is enable bluetooth on you device and pair with JBL Voyager and you all set to play your media. With Voyager you´ll be getting a combination portable speaker and subwoofer docking system! You can enjoy a powerful home audio docking system and also you can easily undock the portable Bluetooth speaker and enjoy music on the go. The sound quality of the docking system is very room filling and crisp, not much distortion in upper level also but not for those who always like it loud . And if you take out the portable speaker and use it independently, that portable and wireless Bluetooth speaker gives you builtClear Sound echo and noise-free speakerphone function.

Features and connectivity: The 8”-diameter docking station comes with a wall

The broadcasting distance of bluetooth goes beyond 20foot easily. In our Audio test we played various bit- rate files with bass heavy ,acoustic, jazz and other popular numbers and this speaker didn’t even disappoint a bit. The audio is slightly better if we use it with the main docking speaker. The battery life last for around 6 hrs in mid range play mode. Both portable units can be recharged using

included micro-USB cables, using five white lights to indicate their remaining battery power. The base station also has a USB charging port can use as a multifunction device to charge your smartphone or tablet too.

Verdict: Perfect for those who are looking for wireless portable speaker but don’t want to spend extra amount for that. A powerful speaker system for in house and a compact wireless portable speaker for feeding your music appetite while you are away from home or the move.

Pros: Good looks, flexibility of use,

Cons:

Price bit high . Price: Rs 19,990 Type : Wireless home audio system with portable Bluetooth® speaker Frequency response : 65HZ—20KHZ Amplifier power : 2x7.5W (portable unit) + 1x15W (Subwoofer) Wireless audio playback formats: Bluetooth

From Mobility we have introduced our new review section, in which we will be doing some in-depth analysis of latest products which will guide you to choose right kind of gadgets that you are looking for. This month we are reviewing 4 different products for you, do let us know what’s your take on this. Send us your feedback to Jayanta Ghosh, Associate Editor Tech. at jayanta@mobilityindia.com mobility may 2014 21

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Mobi li t y r ev i ew

Nokia Lumia 1320 A Big Bold But Budget-Friendly Phablet

hese days smartphone manufacturer bringing good amount of devices in the mid range segment. And bringing a streamline version of their flagship models is a kind of a trend now, and due to that not only the mobile manufacturer but customers are also keep a close watch on this segment. Nokia Lumia 1320 is also caters to this category as this model is the streamline version of Lumia 1520. Nokia Lumia 1320 sets its sights, maintaining the large-scale of its 1520 brother but minus the top-end specification. With this model Nokia looks to offer the best of both the size and value to those who want a large display and 4G connectivity but don’t want to shell out that much of money which others are offering in the market.

Build and Design Though it’s a affordable sibling of the Lumia 1520, and cuts out some of that phone’s higher-end features but Nokia maintained the solid its build quality with 1320. The rear casing is a single piece of plastic with a matte finish that snaps on and off easily and remains securely in place to give a unibody feel. The 1320 is curvy on the edges as compared to 1520 which was squared on the corners. The power/ lock button is perfectly placed on the side. Both the volume rocker and dedicated camera button are all solidly finished and ease to use. It measures 164.2 x 85.9 x 9.8 mm and weighs 220g, which is 11g heavier than the pricier 1520 and over 50g heavier than the Samsung Galaxy Note 3. Overall on the phone feels good in your hand but you will not feel comfortable for one hand use and also feels bulky in your pocket. It comes in vibrant colors like yellow, orange as well as the more conventional black and white.

Display Nokia 1320 has a big 6-inch panel offers a nicely sized keyboard and has Corning Gorilla Glass 3 to protect the screen, which is something the

Lumia 1520 was missing., The 1280 x 720 resolution IPS LCD screen offers just 245ppi all content is sharp and with a more than sufficient brightness. The ClearBlack technology allows reading content well even in direct sunlight because the image is automatically rendered with an extremely high contrast. The Windows Phone 8 OS can certainly handle itself on the 1320’s 245ppi resolution the colour on screen looks great thanks to the TrueColor technology which is ideal when using the myriad tiles. But when you are using such a big display you always feel the missing crystal-clear images on 1080p HD screens.

Processor & Software Lumia 1320 runs on Qualcomm Snapdragon 400, 8930AB dual-core processor runs at 1.7GHz. The integrated Adreno 305 GPU takes care of graphics, and there’s 1GB of RAM which makes multitasking and heavy applications smooth. Won’t feel any lag or heating issue in our test run.The Lumia 1320 comes with Windows Phone 8 with Lumia Black onboard. This latest software means users now have the ability to edit the Glance screen allowing for a choice of notifications from messaging and calls to Facebook and Twitter to be available at a glance without unlocking the phone. Also users can double touch the screen to enter the lock screen with more notifications there, before swiping up to unlock. Nokia’s Here Maps is also included with the phone we tried the offline maps which performs quite well without any lost of signal.

Camera 1320 doesn’t represent Nokia’s imaging excellence to the same degree as the 1520 model. Nokia bring the camera specs down from 20 to 5 megapixel,

don’t expect 1320 to give you that quality picture but the main camera is a 5-megapixel affair capable of 1080p video recording, the front-facing camera is a 640x480-pixel give you quite decent output though.

Battery Life Nokia Lumia 1320 has an amazing battery life it lasted for more than 11 hours in real life test with gameplay, music, Wifi, Maps, Video, Audio, Facebook etc. In the benchmark test also it scores more than Note 3 and 1520.

Final Verdict The Nokia Lumia 1320 offers you huge 6- inch screen, decent build quality, amazing battery life which is a good deal for people who are looking for a big screen model in affordable price tag, but the low resolution and camera specs will disappoint all the power users.

Pros: Built quality, Good battery life, big display

Cons:

Average camera, Low resolution display l

Price: 23,999

l Spec Box: l 6-inch 720p display l 1.7GHz processor l 1GB RAM l 5-megapixel rear camera.

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“Our important achievements in the last one year is: In India we have grown three times on Lumia platform and globally two times” Whats all things changed in Nokia after the takeover by Microsoft? he ownership now change to Microsoft, from the consumer point of view all it means is now you have two companies that have come together as one, the power of time to market to bring innovation will go up significantly. And we will continue to invest in the all price points weather in affordable, midrange or the flagship models.

value for consumers for their personal space as well as the professional space. How is the Nokia app store doing? According to a study In India, on the number of downloads done from the various stores. They estimated it at around 220-230 million downloads a month. The number that gets done on the Nokia store is around 80 million a month. Nearly a third of the downloads are from the Nokia store. In India, we have a very vibrant developer economy, and the number of people that have been able to monetize using the Nokia store is

Tell us about your latest Lumia 630 This Windows first dual SIM smartphone, because about 80% of people in India like the dual SIM variant of mobile phones. And we have added many technical features which user will certainly like. First of all we have put a Qurad- Core Processor in a 11,500 price tag, we are giving Windows 8.1 which is the latest Windows platform launched last month globally. Also like to mention that this is a what we called a smart dual SIM smartphone that will help user to handle personal and professional life much easily. If you look at a battery life prospective we have got a 2000mAh battery life. We also announced launch of few accessories which are very trendy like Treasure Tag with a price tag of 2099/-and a Bluetooth Mini speaker @ 5499/-. Lumia 630 has two variants, one is dual SIM which will be available pretty high. It’s 12th and the single SIM variant will be getting a lot of traction. available by end of this month at 10,500/- We are picking up simple ideas and As a first device with Windows 8.1 what are making them more elegant so they add the special offerings? value to the entire Apart from software feature and enhancement eco-system, and the acceptance goes up further. into it we also packed in lots of cloud services that are coming with the Microsoft,7GB of Onedrive What are your expected market Share? Two important thing in Indian context last 12 with this device apart from that we offer Office 365 straight from the cloud and a bunch of these months we have grown triple in Lumia platform, kind of cloud services that we felt could be a huge globally we have doubled, India is in the top 4

P Balaji-MD Nokia India markets for company also important for us to say that in dual SIM in the less than 12,000 category which has 80% of device based then we are building on the equity we have created with 520 and 525 and with this device as a dual SIM we do expect that we get a fair share of the market. mobility may 2014 23

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t e c h s t o ry

The Big Battle: Google’s Android Vs Apple’s iOS T

he global battle is on between Google’s Android and Apple’s iOS – there are two predominantly visible operating systems used primarily in mobile technology, such as smartphones and tablets. Though Microsoft’s Windows Phone platform are becoming the fastest growing smartphone operating system but still Google Android and Apple’s iOS continued its dominance in the continent based on new market share figures. So we are looking into this big battle of the front runners. Android, which is Linux-based and partly open source, is more PC-like than iOS, in that its interface and basic features are generally more customizable from top to bottom. However, iOS’ uniform design elements are sometimes seen as being more user-friendly. Users should choose smartphone and tablet systems carefully, as switching from iOS to Android or vice versa will require you to buy apps again in the Google Play or Apple App Store. Android is now the world’s most commonly used smartphone platform and is used by many different

phone manufacturers. iOS is only used on Apple devices, such as the iPhone.

may be pre-installed apps that are bundled with your Android device.

iOS and Android both use touch interfaces that have a lot in common - swiping, tapping and pinch-and-zoom. Both operating systems boot to a homescreen, which is similar to a computer desktop. While an iOS home screen only contains rows of app icons, Android allows the use of widgets, which display auto-updating information such as weather and email. The iOS user interface features a dock where users can pin their most frequently used applications.

Apps World

A status bar runs across the top on both iOS and Android, offering information such the time, WiFi or cell signal, and battery life; on Android the status bar also shows the number of newly received emails, messages and reminders. Many different manufacturers make Android phones and they often include some customization over the vanilla Android experience. e.g. HTC Sense or Samsung TouchWiz. Depending upon your device and carrier, there

Android gets apps from Google Play, which currently has 600,000 apps available, most of which will run on tablets. However, some Android devices, such as the Kindle Fire, use separate app stores that have a smaller selection of apps available. Many originally iOS-only apps are now available for Android, including Instagram and Pinterest, and Google’s more open app-store means other exclusive apps are also available, including Adobe Flash Player and BitTorrent. Android also offers access to Google-based apps, such as Youtube and Google Docs. The Apple app store currently offers 700,000 apps, 250,000 of which are available for the iPad. Most developers prefer to develop games for iOS before they develop for Android. Since a recent update, the Youtube app has become unavailable on iOS, but iOS still offers some exclusive apps, including the popular game Infinity Blade and Twitter client Tweetbot.

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And hence, the bottomline when comparing Google and Apple’s app stores is that most popular apps are available for both platforms. But for tablets, there are more apps designed specifically for the iPad while Android tablet apps are often scaled up versions of Android smartphone apps. Developers at startups often focus on one platform (usually iOS) when they first launch their smartphone app because they do not have resources to serve multiple platforms from the get go. For example, the popular Instagram app started with iOS and their Android app came much later.

at restaurants and finding movie times at the local theater. You can also dictate texts and emails, schedule calendar events, and interface with car audio and navigation.

Software upgrades

Android uses Google Wallet, an app that allows for mobile payments. Some Android phones are equipped with an NFC chip (nearfield communication) that is used for making wireless payments simply by tapping the phone at the checkout counter. This service integrates with Google Wallet but is not available on all Android phones or wireless carriers.

Although Google does update Android frequently, some users may find that they do not receive the updates on their phone, or even purchase phones with out-ofdate software. Phone manufacturers decide whether and when to offer software upgrades. They may not offer an upgrade to the latest version of Android for all the phones and tablets in their product line. Even when an upgrade is offered, it is usually several months after the new version of Android has been released. This is one area where iOS users have an advantage. iOS upgrades are generally available to all iOS devices. There could be exceptions for devices older than three years, or for certain features like Siri, which was available for iPhone 4S users but not for older versions of iPhone. Apple cites hardware capability as the reason some older devices may not receive all new features in an upgrade.

Device Selection A wide variety of Android devices are available at many different price points, sizes and hardware capabilities. iOS is only available on Apple devices: the iPhone as a phone, the iPad as a tablet, and the iPod Touch as an MP3 player. These tend to be more expensive than equivalent hardware using Android.

Call Features Android allows the user to send one of a number of self-composed texts as autoreplies when declining a call. iOS’s phone app has many abilities, including the ability to reply to a phonecall with a canned text message instead of answering, or to set a callback reminder. It also has a Do Not Disturb mode.

Messaging Android allows users to log onto GTalk for instant messages. iOS does not offer a native way to chat to nonApple users. Users can message over Apple users using iMessage or use apps from Google for GTalk and Microsoft for Skype.

Video Chat Google Hangouts on Android can also be used for video chat, allowing users to chat over either 3G or Wi-Fi. iOS uses Facetime, which can place video calls over both 3G and WiFi. However, it only allows users to communicate with other Apple devices.

Android offers a similar assistant, Google Now, which features the above abilities, plus can keep track of your calendar and give verbal reminders when it is time to leave. It allows for voice search and dictation.

Mobile payments

•

iOS offers Passbook, an app that collects in one place tickets, reward cards, and credit/debit cards. There are no mobile payment features in iOS.

Security

Intents: Intents on Android allows applications to flexibly interoperate with each other. For example, apps can “register” themselves as capable of sharing which allows the user to share using this app from any other app. To summarize the key pros and cons of Android and

iOS:

Android’s applications are isolated from the rest of the system’s resources, unless a user specifically grants an application access to other features. This makes the system less vulnerable to bugs, but developer confusion means that many apps ask for unnecessary permissions. The most widespread malware on Android is one where text messages are sent to premium rate numbers without the knowledge of the user, and the sending of personal information to unauthorized third parties. As it is the more popular smartphone operating system, it is more likely to be the focus of attacks.

•

Massive app ecosystem: distinct advantage for tablet apps while on smartphones popular apps are usually available for both platforms

•

Deeper integration with Facebook and Twitter: it is easier to post updates and share on social networks using iOS than Android because of how deeply integrated these platforms are with iOS.

•

Malware writers are less likely to write apps for iOS, due to Apple’s review of all the apps and verification of the identity of app publishers. However, if an iOS device is jailbroken and apps installed from outside Apple’s store, it can be vulnerable to attacks and malware.

iOS-only apps like Passbook, FaceTime, and mobile payments app Square (available on iOS 3GS,4,4S,5 and up, nut only for a limited Android phones)

•

Interface is locked down: Limited customization options for the home screens; only rows of app icons are allowed. No third-party apps are pre-installed by the wireless carrier. Users can only install apps from the App Store

•

Software upgrades: Apple offers software upgrades to all devices that have the hardware capable of handling the new software.

Building and Publishing Apps for iOS vs. Android Android apps are programmed using C, C++ and Java. It is an “open” platform; anyone can download the Android source code and Android SDK for free. iOS apps are programmed using Objective-C. Developers must pay $99 every year for access to the iOS SDK and the right to publish in Apple’s app store. The iOS SDK is only available for the Mac platform. Some app development platforms - such as Titanium Appcelerator and PhoneGap - offer a way to code once (say in Javascript and/or HTML) and have the platform convert it into “native” code for both Android and iOS platforms.

UI Design for Android vs. iOS 7 •

Voice Commands on Android vs iOS iOS uses Siri, a voice-based virtual assistant, to understand and respond to both dictation as well as spoken commands. Siri includes many features, such as reading sports scores and standings, making reservations

screen. In Android, the navigation bar usually has several action buttons.

•

Buttons: Android buttons are usually monochromatic, with a tendency towards using iconography when possible. The standard iOS 7 button is plain monochromatic text with no background or border. When iOS 7 does use button borders, they tend to be quite simple. The Action Bar of Navigation Bar: The nav bar in iOS is usually just a Back button linking to the previous

iOS pros and cons

Android Pros and Cons •

Massive hardware selection: A large number of Android devices are available at various price points, with varying hardware capabilities, screen sizes and features.

•

Highly customizable user experience: The home screen can be customized with not just app icons but widgets that allow the user to stay connected or informed. Other examples include SwiftKey, which modifies your Android smartphone’s keyboard, and apps that emulate older gaming consoles. Google has fewer restrictions than Apple on what kinds of apps it allows in its Play store. Moreover, you can choose to install Android apps from places other than the Google Play store.

Several prominent people have shifted from iPhone to Android. Android’s connection to the Google ecosystem of services is strong and arguably more useful compared with Apple’s cloud services suite. mobility may 2014 25

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trendsetter

MOTO E: Setting the trend for affordable smartphone market Moto E, which is exclusively available at Flipkart, has been sold out on the very first day (within 16 hours) of the release.

t seems like the sub 10k category is getting hotter and better. Not only the Chinese and Indian brands but the big players like Nokia, Samsung, HTC, Sony and now Motorola are looking at this category and trying to capture it with their aggressive price strategies, which makes things very excited and competitive in this category. After HTC and Microsoft launched its Dual SIM variants in this category few days back. Motorola simply took the limelight away from them by launching Moto E on Flipkart in India. And India was the first market where Moto E was unveiled followed by launches in five other countries in the world

Raising the bar for the entry level smartphones:

“We

have been successful in packing spectacular features at a price which we belive would be affordable for buyers in India and other emerging market, and we are focused on bringing smart solutions for real consumer problems.

“

With the launch of Moto E the market scenario has totally changed in under (Rs.10000), and this is not only about the price and affordability but with Moto E they proved that big brands can also deliver good quality products at an affordable price.

First Impression: This is not at all a cheap smartphone, at our first look we are really impressed by its build quality and the display. And we can easily say that if you are looking to switch from a feature phone or want to buy your first mobile phone then no better option than Moto E at this point of time @ 6,999/4.3” display with 256ppi with Corning Gorilla Glass and a waterresistant splash guard for durability. The back is rubber with a tasteful matt finish that is both easy to grip and hides fingerprints.

Magnus Ahlqvist CVP,EMEA & APAC, Motorola Mobility

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Punit Soni Vice President, Product Management

4.3” display with 256ppi with Corning Gorilla Glass and a waterresistant splash guard for durability.

“ If you buy a MOTO device

then that is a device which will continue to be getting better,it will have the latest android operating system and and it will have all the feature update.

“

Qualcomm Snapdragon 200 processor dual-core CPU and 1GB RAM.

5MP rear camera but sadly, it has given the front-facing camera a miss which we feel is the only point that goes against Moto E.

Latest version of Android 4.4.2 Kitkat and. Motorola also guarantees Moto E owners an upgrade to the next version of Android (5.0).

MicroSD slot for up to 32 GB Dual SIM with intelligent calling 1989mAh battery which we feel will last for a day at least in a day to day use. Interchangeable backs called Motorola Shells, more than 20 color to choose from.

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“Redington is Spearheading the Rapidly Growing Samsung’s Enterprise Mobility Business”

integrators (SIs) to operate in enterprise mobility segment. Some of our channel partners include Ricoh, Team Computers, NIIT, Quantum, Microchip, etc. For enterprise mobility, Samsung is targeting different verticals including manufacturing, education, baking and financial services, media and entertainment, real estate, etc. Samsung has a complete range of products to meet the requirements of each and every class and stratum. Samsung has solutions that meet the needs of different verticals as well as horizontals with well-equipped network of service centers.”

edington, with their Head Office in Chennai, is one of the leading distributors in India with their branch offices spread all across India. They have one of their branch offices in Okhla Industrial Area Phase-II in New Delhi which caters to the customers in the National Capital Region (NCR). Gaurav Ganeriwala is the Branch Sales Manager (Components SBU), Delhi & NCR, Redington. The products and brands he is responsible to deal with include WD and Seagate (HDD), ASUS (Fonepad), Digilite (Digitab), Transcend & Moser Baer (Flash memory), Gigabyte & MSI (motherboards), and Samsung’s entire range of products and Samsung’s Enterprise Mobility projects, among others. Gaurav explains, “The latest trend with us is we are focusing on implementing Samsung’s Enterprise Mobility in enterprises across NCR. Samsung’s Enterprise Mobility, which is growing rapidly, is expected to increase by fourfold in India during this financial year over the last year’s.” Redington is one of the established products and solutions providers in the information technology and digital lifestyle space, among others. A few years back, they launched Samsung’s enterprise mobility business in India, through which they enable the enterprises to integrate mobile devices into their networking infrastructure. They have highly advanced and comprehensive solutions that enable organizations to create customer experiences consistent with their values and meet the dynamically changing market requirements. Globally Redington operates in more than 24 countries, supported by a distribution network of more than 33,000 channel partners and facilitated by Automated Distribution Centers. Redington has a strong management team, robust & automated order processing systems, and professional business development and customer support teams.

Gaurav Ganeriwala, Branch Sales Manager (Components SBU), Delhi & NCR, Redington. started. From our distribution point of view, we want to be a preferred Value Added Distributor (VAD), so we are trying our best to be in that direction. To give the best value to the customers, we have separate teams for each segment and each team concentrate on the needs of that specific segment.” Redington has 6 SBUs under IT which include component, enterprise, peripherals, software, networking, etc. Redington’s non-IT lifestyle products category includes gaming devices, smartphones and tablets. Saurabh Srivastava, Asst Sales Manager, Redington, reveals, “A year back, we launched our enterprise mobility wing, which caters to integrating mobile devices, such as tablets into office networks of the enterprises.”

At present as part of components SBU, Saurabh’s responsibility is to deal, under the guidance of Gaurav, his senior, with Samsung’s enterprise mobility products and services. Saurabh shares, “Samsung Enterprise Mobility business is doing exceptionally well. For this financial year, Samsung is targeting USD 400 million revenue from enterprise mobility in India as a whole. Redington will Gaurav adds, “First, Samsung provided the setup for get a share of USD 100 million for the whole country. We ICICI Tab banking project and then other banks also have are grooming our channel partners particularly system

Samsung role is providing the hardware such as gadgets. The Mobile Device Management (MDM) teams and Independent Software Vendors (ISVs), who work in association with Samsung, do the customization part for the enterprises. Redington provides the necessary logistics, coordination, communication and feedback. According to Saurabh, “Samsung has been very cooperative with us. In future, we are going to face competition from Nokia, Microsoft, Apple, etc. Samsung is gearing up to meet the future competition. If we look at the growth of Samsung’s enterprise mobility growth graph for the whole India, 2 years back it was USD 4 millions and last year it increased to a whopping USD 100 millions and as I have already mentioned this year they are expecting it to be over USD 400 million. These figures show the phenomenal growth in the enterprise mobility. Our job includes generating leads and passing them to Samsung and MDM-ISVs. To support and motivate the partners, we also have credit facility for our channel partners depending upon their financial status.” Gaurav details, “With a stable government coming to power, we are expecting many enterprises to install enterprise mobility. Our USPs are fulfilling commitment levels both at the channel level and customer level; getting the right feedback from the market and providing deliveries promptly; providing good quality, both in terms of setup and services.” mobility may 2014 29

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Date of Pub: 22 May 2014 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15

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