4/14198
MOBILITY
` 20/-
JULY 2012
Celebrating
Convergence
www.mobilityindia.com
Vol. 9
Issue # 2
Securing Mobility Space Trends in Convergence
SmartCamera MOBILITY in Your Hand India Making 4G Moves Mobility july2012.indd 31
Mobility Enterprise
GPS - Running high on www.mobilityindia.com SmartPhones
Mobility Applications
Build a Wireless MediaJuly 2012 | 31 Server with SmartPhone
7/29/2012 2:14:22 PM
32 | July 2012
Mobility july2012.indd 32
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:24 PM
MOBILITY
Content
Mobility Voice
2
Enterprise News
3
15
COVER STORY
India Mobile Handset Revenues drop 5%... MTS Strengthens Product Portfolio Cisco Unified Communications Release 9.0... Latest Zen Ultratab A100 available exclusively... Huawei India announces mobile phone & datacard... Sony presents Xperia Neo L in India Shyam Networks Appoints Nafix Kazim as its COO
Mobility News
Securing Mobility Space
6
Vodafone Drive into the Big League' is back with....
18
HTC Announces Full Indian Language Support in...
Trends in Convergence
Fly Mobiles Launch the all new MV242i with Turbo... Andorid Jelly Bean coming to HTC One X ... Apple iPhone 3GS now available for Rs 9,999
Special Focus
ELECOM Presents three new Overhead Headphones
9
SmartCamera in Your Hand Wonder Connect — Single Destination for Quality Mobile Accessories
11
Mobility Enterprises
GPS—Running high on SmartPhones
Mobility Analysis CRM goes Mobile
Mobility Personality TOMTOM Putting Car Naviation at the Helm
12
Trends in Convergence India Making 4G Moves
20
22
24
Mobility Applications "We will continue to give best of services to our customers"
14
Build a Wireless Media Server with SmarPhone
26
Mobility Review MTS MTag 401 — Value for Money Karbonn KT21 — the Multimedia King MOBILITY
Mobility july2012.indd 1
www.mobilityindia.com
28 28 July 2012 | 1
7/29/2012 2:14:26 PM
Mobility News
Editorial Front Editor Chief Editor Asst. Editor
: Swapan Roy : Manoj Jha : S. Goswamy
Design Desk Art Director
:
Anit Kumar
Acct. & Finance Finance
:
Sandip Sarkar
Marketing & Sales Marketing Manager : Marketing Executives : Circulation Manager : Production : System Manager :
Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas
H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.
VOICE
T
Indian Tablet Cos Need to Emphasize on Quality
oday, we are seeing different Indian vendors coming forward to launch tablets, almost one per week. Hence the tablet market is surely moving at a fast pace however, there needs to be a clear differentiation here. Tablet companies need to emphasize on quality rather than moving ahead and pushing big numbers at lower cost. And the Indian tablet market is seeing good growth but experts warn that the industry might find it difficult to sustain this growth until and unless tablet vendors make a serious and honest effort to develop greater emphasis on delivering quality for the Indian customers. While there are aggressive launches by tablet vendors, the market may not as bright as it appears. Experts have cautioned that vendors need to come up with quality devices and a good ecosystem needs to be in place to fully exploit the tablet opportunity in the country. According to experts close to the industry, about 350,000 units of media tablets were sold in the first quarter of 2012 alone, compared to the 475,000 units in the calendar year 2011. Samsung and Apple are the dominant players in this segment. The industry is also witnessing challenges in producing quality content for the tablets. The industry expects it will takes at least 24-36 months for the ecosystem to develop, which will include the availability of highly digitized content and a good 3G and 4G network coverage. Even though Indian device manufacturers were able to launch value-formoney feature phones which dramatically changed the market, it might be difficult for them to repeat the success in the tablet space. This is primarily because unlike feature rich handset segment or entry-level devices tablet, experience is not just about functionality it is all about quality. And hence, moving forward the quality of tablet experience is what will define a successful vendor in the tablet category on the long run and differentiate boys from men. Swapan Roy
Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com Web : www.mobilityindia.com 2 | July 2012
Mobility july2012.indd 2
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:26 PM
India
The Indian market saw revenues in FY 2011-1 dropped to Rs 33,031 c annual surv industry by flagship jou industry Vo this drop tw feature pho lower aver (ASVs). The 17t 100' survey handset f national a feature p phones, en smartphone The dis by the h makers wa of the yea and Lava, handset p intense com stay—featur negative gro level smart companies “Indian that had ho
MTS a
S
istema S that na services un million wire range of c data plans Maharashtr Accord Operating Circle, MT pleasure to tariffs for specially d our data cu internet ex price backe Sandeep fu to announ
MOBILITY
CE
o launch moving on here. ead and
arn that ss tablet hasis on
may not come up m needs ortunity
experts ndustry, 0 units ets were t quarter alone, to the units in dar year amsung are the s in this
Enterprise News
India Mobile Handset Revenues drop 5% to Rs 31,215 Cr in 2011-12 • Samsung, Karbonn, HTC and Huawei record growth • Nokia, Micromax, Blackberry, Spice, LG and G’Five drop revenues The Indian mobile handset market saw a drop of 5% in revenues in the just concluded FY 2011-12. The revenues dropped to Rs 31,215 crore from Rs 33,031 crore a year back. The annual survey by Indian Telecom industry by CyberMedia group’s flagship journal for the telecom industry Voice&Data attributes this drop two de-growth in the feature phones sales as well as lower average selling values (ASVs). The 17th annual study 'V&D 100' surveyed over 30 mobile handset firms--both multinational and Indian--selling feature phones, multimedia phones, enterprise phones and smartphones in India. The disappearing act done by the homegrown handset makers was a big surprise of the year Barring Karbonn and Lava, none of the Indian handset players could face intense competition. Their main stay—feature phones—saw a negative growth while the entry level smartphones of various companies saw a marginal rise. “Indian mobile phone brands that had hoped to make a mark
pan Roy
MOBILITY
Ibrahim Ahmad, Group Editor, Voice&Data
product portfolio based on Windows, Android and Bada operating systems. Samsung’s Galaxy Note, a hybrid between smartphone and tablet was a trail blazer selling 40,000 units each month since launch in late 2011. “As consumers look for applications beyond voice and SMS the market will see fight for high end feature phones and smart phones intensify further. Consumers can also look forward to steeper price drops and more features in the same price.” according to Ahmad. Homegrown handset
company Micromax with revenues of Rs 1,978 crore ranked No 3 among Voice&Data100 Top10 mobile handset brands recorded a 13% negative growth. Micromax had a market share of 6.3%. Other Indian player to post revenues of over Rs 1000 crore was Karbonn. The company grew its revenues 32% to emerge as the No 5 player with a market share of 4.3%. Among the global companies in the V&D100 Top 10 players, Canadian BlackBerry maker Research In Motion dropped the most--25%--to post revenues of Rs 1,460 crore At No 4 Blackberry had a market share of 4.7% on the back of entry level smart phones last year.. Taiwanese handset maker HTC saw maximum growth– 105%--among all the brands surveyed by Voice&Data. HTC's revenue more than doubled to Rs 923 crore, from Rs 450 crore, to inch a 3% market share. The other key players in the Top 10 list include spice Telecom (Rs 790 crore), LG (Rs 780 crore), Huawei (Rs 760 crore) and G’Five (Rs 670 crore),
MTS Strengthens Product Portfolio
ntent for for the digitized
alue-formight be primarily s tablet, d hence, uccessful ys from
by sourcing Chinese handsets and selling them only on the price plank were in for a big surprise. These players will have to quickly rethink their product, marketing and service strategy afresh to put their house in order,” said Ibrahim Ahmad, Group Editor, Voice&Data. Nokia remained the No.1 player in the handset business in FY 2011-12 with revenue of Rs 11,925 crore, despite 8% drop over Rs 12,929 crore revenues posted in FY11. The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others. Nokia that caters to all mobile segments saw its absence in the Android ecosystem dent its performance. Nokia however, made a head way in the dual SIM phones category but lost out in the smartphone market. Nokia ended FY12, with a market share of 38.2% The Korean giant Samsung, grew its revenues 38% to Rs 7,891 crore at the No. 2 spot with a market share of 25.3%. Voice&Data analysts attribute Samsung's success to its rich
Enhances Usage Benefits ByAbout 200% For MBlaze Customers In Maharashtra& Goa Circle MTS announces competitive and affordable MBlaze Data plans in denominations ranging from Rs96 to Rs 1499, all aimed to provide greater benefits to customers
S
istema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers today launched a range of competitive and value for money data plans for MTS MBlaze customers across Maharashtra & Goa Circle. According to Sandeep Marwaha, Chief Operating Officer, Maharashtra and Goa Circle, MTS India, “It gives me immense pleasure to announce the launch of new tariffs for our MBlaze customers. We have specially designed these tariffs to provide our data customers with a world class mobile internet experience at the most affordable price backed by increased usage benefits.” Sandeep further added, “I am also delighted to announce that MTS in Maharashtra MOBILITY
Mobility july2012.indd 3
& Goa circle has crossed the1 lakh data customer milestone. This accomplishment is recognition of our constant effort to provide innovative offers to our valued customers in a competitive market.” The Company has made available a number of long validity plans to provide MBlaze customers freedom from frequent recharges. Customers
Sandeep Marwaha, Chief Operating Officer, Maharashtra and Goa Circle, MTS India
www.mobilityindia.com
recharging with STV Rs.998 will get double the usage of 6GB against the existing 3GB with a validity of 90 days. A new STV of Rs. 1499 has also been introduced that provides customers data usage of 15 GB with a validity of 90 days. MTS MBlaze customers in Maharashtra & Goa Circle can avail these tariff plans through a robust retail network of over 14000 retailers and 95 MTS branded retail outlets. July 2012 | 3
7/29/2012 2:14:27 PM
Enterprise News
Cisco Unified Communications Release 9.0 Gives Users Access To Collaboration Tools
A
s end-user demands for premium mobility and collaboration solutions continue to escalate, and businesses seek cost-effective ways to deliver the technology needed to meet those expectations, Cisco today announced a bevy of new services and capabilities for the Cisco Unified Communications Manager platform. The services and capabilities are part of what’s called Cisco Unified Communications (UC) Release 9.0 and directly address many of the key challenges IT managers are facing today as they seek to “collaboration-enable” their employees both in the office and onthe-go. Cisco UC Release 9.0 is the foundation of a unified collaboration strategy and includes the following key advancements: Support of third-party endpoints. A new Cisco Unified Communications Manager feature called Extend and Connect works with Cisco Jabber™ to bring any third-party phone—including phones at hotels, airports, convention centers, or even far-flung places like offshore oil rigs or cruise ships sailing half way around the world—into the Cisco UC environment. How it works: With Extend and Connect,
telecommuters and business travelers can simply input the phone number of their preferred voice device into a Jabber® client running on their Windows PC, and Cisco Unified Communications Manager will route all voice traffic directly to that phone number. This allows the worker to use any third-party phone but get the experience of using a full-featured enterprise phone, so they can enjoy all the communications services they have at the office while they’re on the road, such as presence, IM and clickto-call. Extend and Connect maintains excellent voice quality at all times without being dependent upon the quality of the broadband link. Cisco believes employees at businesses globally should have access to Cisco’s UC environment, even if those employees are not using Cisco endpoints. Extend and Connect gives businesses a costeffective way to give employees access to the Cisco UC environment by allowing any vendor phone—old or new, analog, digital or IP—to be controlled by Cisco Jabber. As long as the phone is connected to a telephone line, the user will enjoy all the features and capabilities of Cisco Unified
Communications Manager that they would if they were using a Cisco IP Phone. With Extend and Connect, businesses can stretch existing investments by continuing to use existing endpoints while easing migration off legacy PBX systems and providing Cisco UC environment capabilities. Availability Global availability of Cisco UC Release 9.0 is targeted for Q3 CY 2012. Extend and Connect functionality requires both UC Release 9.0 as well as Cisco Jabber 9.1. Cisco Jabber 9.1 is scheduled to be available in Q4 CY 2012.
Latest Zen Ultratab A100 available exclusively on HomeShop18
H
omeShop18 your favorite shopping destination is exclusively bringing to you Zen Mobile’s latest power packed Ultratab – A100. The home shopping and e-commerce leader is providing this powerful tablet to consumers across the country before any distributor, retailer or e-commerce portals at an amazing price of Rs. 5999/that includes doorstep shipping as well. Keeping with up the tradition of offering the latest gadgets at amazing price points to its customers, HomeShop18 will make this newest tab available on the TV and online platform before any other retailer, e-commerce site in India. Ultratab – A100 combines the feature of a Tablet PC with an entertainment device, WiFi enabled, an eBook Reader, 4 | July 2012
Mobility july2012.indd 4
Place an order at HomeShop18- at a special price of Rs. 5999/Youtube, an the launch offer at internet tablet an amazing price and a whole and buy the tablet at more. HomeShop18 from Sale of Zen the comfort of their Ultratab – A100 homes.” goes live on HomeShop18 Features of Ultra Tab (TV and online) A100 Mr. Dhruva Chandrie, COO platform from Thinner & Lighter: and Business Head-TV, July 14, 2012 @ The Ultra Tab HomeShop18 8pm onwards. A100 is the slimmest Elaborating on the smart tablet available in the partnership, Mr. Dhruva market today. The Ultratab Chandrie, COO and Business A100 weighs 295 grams with Head-TV, HomeShop18 said, 7 inch screen size. The Ultratab “HomeShop18 is glad to partner A100’s ultra-thin form factor exclusively with Zen for the with a lightweight design adds launch of its innovative fully to the outstanding mobility of loaded tablet, the A100 Ultra. As the product. India’s largest home shopping company, we will offer this The Ultimate Entertainment tablet to consumers across India Hub: through our various platforms Zen’s Ultratab A100 is prebefore any other distributor or loaded with Readers Hub and retailer. Customers can avail Music Hub giving consumers www.mobilityindia.com
instant access to various e-books, e-newspapers (multilingual), e-magazines and million songs. The devices are also designed for email, instant messaging, calendar and social networking connections into a single interface. The Zen’s Ultra Tab A100 features a 1.3MP front camera and Flash playback for a rich entertainment experience.
Huaw
H
uaw pho stra The Ch smartphon strategy in strengthen businesses market bef tablets. Huawe around 5 l feature ph "We w phone man can ensure we will go
Sony P
S
ony Xpe that wa has 4-inch 1 GHz sing It runs has 5MP au video recor camera. It It has 5 300 MB us up to 32 G include, 3G (upload) up v2.1 + EDR
Ultra Tab Sense for Tablet: Ultratab revolutionized tablets by placing the person at the center of the experience. Ultra Tab's experience focuses on surprising and delighting people with its outstanding 3D home screen. A unique carousel of widgets puts a user's most important content and information at the visual center of the experience. The Ultra Tablet also offers uncompromised Web browsing with Flash 10 and HTML 5. MOBILITY
7/29/2012 2:14:27 PM
MOBILITY
s To
they would hone. With can stretch uing to use g migration viding Cisco
UC Release 12. Extend quires both Jabber 9.1. be available
18
o various pers (multiines and devices are mail, instant and social ions into a Zen’s Ultra 1.3MP front ayback for a xperience.
Enterprise News
Huawei India announces mobile phone & datacard growth strategy
H
uawei India has announced mobile phone and datacard expansion strategy. The Chinese telecom equipment and smartphone maker, as part of its growth strategy in the Indian mobile market, will strengthen its smart phone and datacard businesses. It will study further the tablet market before committing to launch more tablets. Huawei Devices is targeting to sell around 5 lakh smartphone and 3 million feature phones in 2012-13. "We will also finalize our mobile phone manufacturing plan in India. If we can ensure quality in entire supply chain, we will go ahead with our manufacturing
Sony Presents Xperia Neo L in India
Shyam Networks Appoints Nafis Kazim as its COO
S
T
ony Xperia Neo L successor of the Xperia Neo V, that was announced in China earlier this March. It has 4-inch (480 x 854) TFT display and is powered by 1 GHz single-core processor, Adreno 205 GPU. It runs on Android 4.0 (Ice Cream Sandwich) and has 5MP auto focus camera with LED flash and 720p video recording and VGA front-facing video calling camera. It is 12.2 mm thick and weighs 131.5 grams. It has 512MB RAM, 1 GB internal memory (up to 300 MB user free memory) and expandable memory up to 32 GB with microSD. The connectivity features include, 3G (HSPA (download): up to 7.2 Mbps, HSPA (upload) up to 5.76 Mbps), Wi-Fi, DLNA, Bluetooth v2.1 + EDR, aGPS. It has 1500 mAh battery.
Tablet: nized tablets at the center Ultra Tab's n surprising ple with its me screen. A widgets puts tant content the visual ce. The Ultra ompromised Flash 10 and
MOBILITY
in India. It sold around 4 facility. Ensuring right component is critical million datacards last fiscal. for our manufacturing Both 3G and 4G datacards strategy," said, Victor assisted the Chinese telecom equipment maker to grow in Shanxin, president, the Indian mobile market. Huawei Devices India. It is targeting to sell "With the increase of smartphones through broadband usage and the 2,000-3,000 outlets launch of 4G, data card during the current segment is likely to boost further growth in the Indian fiscal. It will look at multi-brand outlets, market. We will work with around 1,000 large operators to offer reversed format retail chains and Victor Shanxin, president, bundled data plans in the Huawei Devices India 25-30 online stores. open market helping operators Huawei claims that it has more than 65 expand their data business," Shanxin percent market share in datacard business added.
MOBILITY
Mobility july2012.indd 5
his strategic appointment comes at a time when the company is looking at strengthening its operations in India as well as international locations In a strategic move, Gurgaon based Shyam Networks Ltd, a next generation data communication and surveillance & security solutions focused organisation has announced the appointment of Mr Nafis Kazim as its Chief Operating Officer. In his present role, Mr Kazim would be responsible to spearhead, Shyam Networks Ltd business operations in India as well as international locations and manage business opportunities for its B2B and B2C segment of operations. The SCM, Product Management, Sales and Marketing team will report onto him. “I am honoured to be given the responsibility to drive the Shyam Network business. As an organisation that is thriving on Broadband connectivity, we want to empower the end user community with seamless, reliable and cutting edge broadband devices. Building long-lasting relationships with all the stakeholders, we want to be amongst the top five brands that connects India to the internet by 2014,” explained, Mr Nafis Kazim, Chief Operating Officer, Shyam Networks Ltd. Mr Nafis Kazim’s appointment as Chief Operating Officer, is set to infuse fresh strength to Shyam Networks Ltd, as he holds over 27 years of industry experience that has seen him work in different management capabilities and most importantly, where he has www.mobilityindia.com
always been a source of motivation, dedication and growth for not only his team members but also to the overall organisation. Fostering leadership in self reliant India through IP creation and innovation, established in 1974, the Shyam group specializes in the design and manufacturing of sophisticated telecommunications equipment for a wide range of applications. Shyam's 35 years of expertise in telecommunications is at the core of their solutions for security, surveillance and strategic communication networks for military, homeland security, and disaster management applications, along with a wide range of other industrial and civil application scenarios. July 2012 | 5
7/29/2012 2:14:28 PM
Mobility News
Vodafone Drive into the Big League’ is back with Season 2 An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix
T
he count down for the second Indian Grand Prix has begun! Vodafone India, one of India’s leading telecommunications service providers, today commenced its activation to the second season of the motor racing event in India – Vodafone Drive into the Big League. It extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012. Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted in M/s ABC Consultants taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend. Says Naveen Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed
H
Mobility july2012.indd 6
3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale. Grand Finale For the Grand Finale, 20 winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot. In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.
HTC Announces Full Indian Language Support in HTC One and Desire Series
TC, a global designer of smartphones, today became the first global smartphone brand to roll out full language support for Hindi, Tamil and Marathi script on its range of innovative smartphones. Users will be able to read and type in Hindi, Tamil and Marathi through all messaging functions on HTC smartphones launched this year, while browsing the Internet and all applications available through Google Play. The devices with Indian language support includes HTC One X, HTC One S, HTC One V, Desire C and Desire V. In addition, users will also be able to view a fourth language, Bengali, on select applications available on Google Play. With 6 | July 2012
on the Vodafone industry hubs viz. M c L a r e n Pune, Ahmedabad, Mercedes race cars K o l k a t a , and supported Bhubaneswar, them towards Delhi, Lucknow, an easier path to Chandigarh, growth. We are Coimbatore, happy with the Mangalore and success of this Vishakhapatnam. initiative as it 100 SME’s who helped us making have focused significant inon technology Naveen Chopra, Director roads into the as a key driver –Vodafone Business Services, Vodafone India small and medium for growth will be business community. Encouraged invited for the contest in each with the overwhelming response of these venues and this would received last year, we are taking be telecast on a leading business this initiative forward in an channel during Sept-October attempt to give more enterprises 2012. Two winners from each an opportunity to showcase venue will be selected to be the how they have used technology part of grand finale that will be to enhance growth.” held in Delhi closer to the Indian Grand Prix weekend. Call for Entries The call for entry started on Wild Card July 11, 2012 and will be open There is a new element of wild till August 20, 2012 and is open card entry added to the contest to all SMEs across India. Season this year. The wild card entry 2 of ‘Vodafone Drive into the will be chosen through a contest Big League’ will be held at a run on a social networking much larger scale. Over a period platform between August 1, of 45 days, the qualifiers will be 2012 and September 15, 2012. conducted at 10 prominent SME Out of the entries received,
this rollout, HTC has kept its promise of integrating full native language support for its smartphones in India, beginning with the HTC Explorer in Q4 2011. “HTC is committed to helping Indian c o n s u m e r s communicate easily through a more intuitive mobile experience, which can only be offered with full Indian language capability on their smartphones,” said Faisal Siddiqui, Country Manager, HTC India. “HTC continues to be the smartphone brand of choice
for the India market due to our
focus on what the consumer needs, and delivering that in an encompassing, holistic manner.”
www.mobilityindia.com
Availability Reading and typing capability for Hindi, Tamil and Marathi will be made available on HTC Desire C and Desire V sold in India through an automatic software update that can be downloaded by users starting from today. Bengali language viewing capability will be available from August 2012. Reading and typing capability for Hindi, Tamil, Marathi and Bengali languages will be made available on all HTC One X, HTC One S and HTC One V smartphones sold in India through an automatic software update that can be downloaded by users from August2012. MOBILITY
7/29/2012 2:14:28 PM
MOBILITY
and Prix
nesses will y to make o Vodafone team on technology r business e selected. will get a o the grand
Finale, 20 qualifying card winner ontest will eality show ess channel ber/October spot. In an n series, the selected by will evaluate g them with ach of their ce and how ound those he show is a established neur to see nds analyze and find an h.
typing Tamil and de available and Desire hrough an update that d by users ay. Bengali capability om August
typing di, Tamil, languages able on all One S and hones sold automatic hat can be sers from
MOBILITY
MOBILITY
Mobility july2012.indd 7
www.mobilityindia.com
July 2012 | 7
7/29/2012 2:14:28 PM
Mobility News
Fly Mobiles Launch the all new MV242i with Turbo Chip Processor Rock On! Fly Mobiles has announced the launch of another economical, fully loaded multimedia device for entertainment on the move. MV242i is bigger, better and faster with Turbo Chip processor (ARM9, 260 MHz) that is faster than the phones of this range. The handset available in black and silver models features a bigger torch, bigger sound, bigger battery, superior camera, advanced mobile tracker and faster applications owing to the turbo chip processor. A personal assistant that reminds all that you need to do during the course of the day, mobile phones are not just for making calls these days. This amazing product by Fly Mobiles goes one step further and supports its owners while they are stumbling in the dark. Mr. Rahul Goel, President, Fly Mobiles comments, “MV242i is definitely an answer to the entertainment needs of the fast moving mobile phone user. It is a complete multimedia device which assures you quality entertainment and great looks. We are making the on-the-go entertainment experience easy, fast and affordable for all.” The phone comes with an intelligent FM scheduler, a smart mobile tracker and an
Android Jelly Bean coming to HTC One X and One S
H
TC just confirmed that a majority of its recent smartphones will get upgraded to Android Jelly Bean. The handsets mentioned include the HTC One X, HTC One XL and HTC One S. This is great news for owners of HTC devices seeing that almost no other manufacturer has committed to an upgrade path for their phones. HTC’s global online communications manager Jeff Gordon had this to say: “We know HTC fans are excited to get their hands on Google’s latest version of Android. At this point in time, we can confirm that we have plans to upgrade our HTC One X, HTC One XL and HTC One S to Jelly Bean. Please stay tuned for more updates regarding device upgrades, timing and other details about HTC and Jelly Bean.” Android Jelly Bean brings several major improvements to the popular OS including what is called Project Butter which should help in making the user interface more fluid by ensuring everything works at a smooth 60fps. 8 | July 2012
Mobility july2012.indd 8
auto-call recorder. All this and more in just one single white and silver piece which runs on a turbo chip processor and 1800mAh battery. KeyApplications: • Dual SIM • Smart Auto Call Recorder • Phone and SMS Backup • Remote Mobile Tracker • Hindi Language Support • 2 MP Camera • 3.5 mm Audio Jack • 2.4 inch Bright QVGA Display • 32 GB Expandable Memory • GPRS In addition to “Apps”, Key USPs includes: • 1800 mAh Battery
K
• Big Torch Light • Boom Speakers • Schedule Play and Record FM FLYMV242i is priced at Rs 2399/- and it will be available across the country.
Apple iPhone 3GS now available for Rs 9,999
A
pple iPhone 3GS may seem to be obsolete, but it has got the same user interface that the latest iPhones have. And Aircel is offering the phone for just Rs 9,999. To grab this deal customers will need to pay advance rental of Rs 3,000 in addition to the cost of the phone which will offer them 2 GB unlimited (after 2 GB at a slower 128 Kbps speed) plan for 12 months in 3G circles, and in circles where only 2G network is available users will get 1000 mins local and STD calls and 2500 local and national SMS along with unlimited 2G data for 6 months. The only catch is that the plan is available only for the postpaid users. While the plan is more attractive for people where Aircel has 3G network is available but never the less 2G offer also seems exciting. If you are in the market for a smartphone with a budget of Rs 10,000, this is the offer that you can safely go for. Aircel offers only unlimited plans and www.mobilityindia.com
E
e b th the Indi headset and mo As p its three SMOH1 product and des market Esta the PC years. H across E deliverin ELEC Product share in
Here ar EHP-OH
have one of the cheapest 3G plans in the country, so even after 12 months (in 3G circles) or 6 months (2G circles) as the case may be, users will get very attractive data and voice plans. The iPhone 3GS was till now available for Rs 19,990 from Airtel and Aircel.
• • • • •
V F 3 4 F O • A • M • R MOBILITY
7/29/2012 2:14:29 PM
MOBILITY
sor
M 399/- and it ntry.
9,999
Special Focus
ELECOM Presents three new Overhead Headphones K eeping in mind the latest design and usability, Japan based global PC and AV Accessory provider is presenting three different types of Overhead type Headphones for the Indian market. The company is quite confident that these headsets will develop a huge fan following in the coming days and months ahead. As part of this product roll out, the company is positioning its three newly launched headset models EHP-OH500, EHPSMOH100 and EHP-SMOH300 for the Indian mark. These products are designed keeping mind the specific form factor and design aspects needed for the Indian consumers and the market demands for headsets. Established in the year 1986, ELECOM has been leading the PC and AV Accessory & Peripheral market in Japan for years. Headquartered in Osaka, Japan, and with subsidiaries across Europe and Asia, ELECOM has gained a reputation for delivering high quality and unique products on global scale. ELECOM has been awarded the ‘BCN Award 2011’ in 9 Product categories. We have kept the largest domestic market share in Japan, in the Mouse and USB. Here are some product specifications EHP-OH500
plans in the nths (in 3G ) as the case ractive data
ow available Aircel.
MOBILITY
• • • • •
Very Smart with a Cool Attitude Folding Type Stereo Headphones 3.5mm mini-plug with a 1.2 meter cable 40mm Sound Enhancing drivers Frequency response of 7Hz – 25,000Hz with a 32Ohm of impedance • Available Colours – Black, Pink, White, Skull • MRP: INR 3299/• Replacement warranty of 6 months MOBILITY
Mobility july2012.indd 9
EHP-SMOH100
• Very Cool Range of Colors; Stereo Headphones with Volume Control with Pause/Play Button • 3.5 mm Jack with a 1.2 meter cable • Plush cushion ear pads and head pad • Available Colors – Black, Blue, Green, Light Pink, Red • MRP: INR 2599/• Replacement warranty of 6 months EHP-SMOH300 • F o l d i n g Type Stereo Headphones with Mic • 3.5 mm Jack with a 1.2 meter cable • Volume Control Button with Answer Call Switch • R e p r o d u c e powerful bass using 40mm large diameter drivers • Soft cushion ear pads • Available Colours – Black • MRP: INR 3699/• Replacement warranty of 6 months For more information info@elecom-india.com
www.mobilityindia.com
July 2012 | 9
7/29/2012 2:14:30 PM
Wo for
W
T
he ent acc Mobile Travel & Jointer h Memory memory chargers “We Our firs quality p and also product Though industry, industry, What w there w being so of which For exam are origi they are the expe Sometim wheneve does no Dang, M Toda / consum a mobile necessar “The mine enc and coin buy a ne he was s showing seen the would b a few mo two vari The cons
10 | July 2012
Mobility july2012.indd 10
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:32 PM
MOBILITY
MOBILITY
Special Focus
Wonder Connect – Single Destination for Quality Mobile Accessories
T
With an aim to deliver world class products, the company is providing its time tested mobile accessories for the Indian customers
he company has firmly entrenched itself in the mobile accessory space and provides Mobile Accessories like Batteries, Travel & USB Chargers, Bluetooth, Jointer hands free, USB pen drives, Memory card readers, 4 in 1 Multi memory card readers, universal chargers, screen guards etc “We stand for quality and service. Our first priority is to give a good quality product at affordable prices and also ensure the best service and product availability to the customers. Though we are new players in this industry, when we entered this industry, first we studied the market. What we have understood is that there were lots of fake batteries being sold in the market, because of which customers were suffering. For example, people buy fake batteries thinking that they are original. But after using them they come to realize that they are not of the desired quality---the batteries do not give the expected output or they do not get charged properly. Sometimes it shows that a battery is fully charged but whenever the fully-charged battery is used, the equipment does not work due to low battery power,” explains, Arun Dang, MD, Wonder Connect Today, there are many technical problems which a customer / consumer cannot judge or check at the time of purchasing a mobile accessory, because most customers do not have the necessary technical knowledge. So, ultimately they suffer. “There is an incident that I must share, when a friend of mine encountered. He had gone to Agra to see the TajMahal and coincidentally the battery of his mobile got exhausted. To buy a new battery, he went to the shopkeeper in Agra and he was surprised by what that shopkeeper asked him before showing him the battery. The shopkeeper asked him if he had seen the TajMahal or he was going to see it. My friend said he would be seeing Taj shortly and would be staying in Agra for a few more days. Then the shopkeeper told him that there are two varieties of batteries---one is good and another is fake. The consumers who stay there for a long period get the good
MOBILITY
Mobility july2012.indd 11
quality ones and consumers who go away shortly would get the fake ones. This is the sorry state of affairs in our country. So, in every respect the customers suffer,” he adds on. Taking a cue from such scenario, today, Wonder Connect has the complete products range of high quality Mobile Accessories like Batteries, Travel & USB Charger, Bluetooth, Jointer hands free, USB Memory cards readers,4in 1 Multi memory card readers, universal chargers ,screen GuardS, mobile lamination sheet & rolls etc. “With our own brand WONDER CONNECT we offer hitechnology genuine products so that the consumers gets a value for money product . The products are in a reasonable price range and are readily available in the market. We have a complete range of products that have significant usage for everyone in today’s mobile life. Our products are of proven best quality because we have an in-house research and development centre located in China which is well-equipped with modern facilities and is staffed by highly qualified engineers who take care of product development, specifications, benchmarking, quality up-gradation, technology development and scanning etc. This ensures that state-of-the-art products are offered as per the latest global standards,” he explains. Any company’s growth totally depends on the channel structure and its policies as it plays an important role in every sector. “We always follow the channel oriented policy so we can grow in the market. I know the channel structure and its policies very minutely and hence work keeping our partner's profitability in mind as well. Our products are available almost all over India and we want to grow our network. We are looking for more new partners who want to grow with us,” he informed.
www.mobilityindia.com
July 2012 | 11
7/29/2012 2:14:34 PM
Mobility Personality
TomTom Putting Car Navig What is the big focus of TomTom in india? The TomTom Group is a world’s leading car navigation brand with a clear mission to provide all drivers with the world’s best navigation experience. Our goal is to put TomTom in every vehicle. Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries. To support our mission and goal, we have built a team of 400 employees in India to offer: 1) Local technology support (End-user and enterprise) 2) Local map tool development and map making. 3) Local sales support (End-user and enterprise)
TomTom believes in to really understand the local market, and develop the services on what the consumers really need it. What kind of go to market strategy does TomTom have in India? As a consumer product company and digital map maker, we believe that the Indian market has tremendous growth potential. We have adopted a “Glocal” mindset, where we are offering world-class products in tune with global standards of excellence, which incorporates local needs, at local prices to cater for different segments of the Indian consumer. We have formulated four different ways to pitch our products in India. First, it is important to build a robust channel to introduce our products and brand to the market. Second, we have to educate the market on the benefits of navigation to our consumer. We believe that we are executing well on all of these aspects, as we have already created a pan India
With a clear focus towards enabling navigation for the car user community, TomTom, the globally well established digital navigation device provider firmly believes that the Indian market has tremendous growth potential. The company has adopted a “Glocal” mindset, where it are offering world-class products in tune with global standards of excellence, which incorporates local needs, at local prices to cater for different segments of the Indian consumer. Mobility speaks with Jocelyn Vigreux General Manager and senior vice president at TomTom India. 12 | July 2012
Mobility july2012.indd 12
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:34 PM
distribution and cities a leader in n drivers abo while trav important than ever b Fourthl of consum features in worldwide features in guidance, overall driv
What is yo Moder want to b channel. In India Reliance Au is aimed a key moder create a m at safety an Navigation on expand future, and
Today a lo application driven wo Today, can use n services is I agree services. B navigation to come. Based look at a d navigation be able to of using n ,mounting time, we b We ha handset m Our ini platform c and Apple announced
MOBILITY
Mobility Personality
ar Navigation at the Helm
al market, eally need
m have in
map maker, us growth ere we are andards of l prices to . pitch our ust channel t. Second, navigation ng well on pan India
abling unity, lished firmly et has l. The local” ffering e with lence, local es to ments sumer. with x r and sident a.
MOBILITY
distribution channel to ensure we are present in all major towns and cities across India. Third, and more importantly, as a global leader in navigation devices, we are focusing on educating drivers about the importance of safety and reliable navigation while travelling. Creating awareness about safe driving is important as drivers face more challenges on the roadways than ever before—less time, more traffic. Fourthly, we believe that by understanding the needs of consumers, we were able to introduce certain key USP/ features in our devices which have touched the lives of millions worldwide. This includes the exclusive Landmark Navigation features in India, Help me emergency service, Advanced Lane guidance, Map update service which generally improves the overall driving experience. What is your strategy for the LFRs etc.? Modern retail is growing at a phenomenal pace, and we want to be present in the highly competitive, high growth channel. In India we have already formed strategic partnerships with Reliance Autozone and Reliance Digital recently. The partnership is aimed at helping consumers buy navigation technology in key modern retail stores. It also reflects on our commitment to create a market for navigation in India, which primarily target at safety and convenience. TomTom sells it’s VIA Series Portable Navigation Devices to consumers via these LFR’s. We also plan on expanding our presence in India via other major LFR’s in the future, and will make announcements in due course of time. Today a lot of smart phones come in built with navigation applications. How does TomTom compete in a smartphone driven world? Today, there is an increase in the number of ways consumers can use navigation, and the way they can consume these services is much broader than ever before. I agree smartphones are increasingly being used for these services. But we have seen both the platforms (Portable navigation devices and smartphone) will co-exist in the time to come. Based on one’s need, interest and usage, consumers will look at a dedicated navigation device platform.As a standalone navigation device, a GPS based Portable navigation device will be able to give you the advantage of a larger screen size, ease of using navigation, turn by turn navigation, voice prompts ,mounting options,etc over a smartphone. Over a period of time, we believe both the platforms will co-exists. We have also entered into strategic alliances with large handset manufacturers. Our initiatives in getting TomTom applications on a mobile platform can be demonstrated in our partnerships with HTC and Apple in months to come. In March, 2012, TomTom India announced that it partnered HTC to provide its maps, points of MOBILITY
Mobility july2012.indd 13
interest and turn by turn directions for a range of HTC smart phones in India. This partnership marks the first consumerfocused implementation of TomTom’s map data in the rapidly growing Indian market. In June this year, TomTom signed a global agreement with Apple for maps and related information. These partnerships augur well for TomTom’s initiatives in the smart phone arena given the rising proliferation of smart phones in India. A recent survey conducted by Nielsen Informate Mobile Insights reveal that India has 27 million smart phone users. That represents approximately nine percent of the 900 million general mobile users in the sub-continent. What kind of features is likely to drive the adoption of TomTom in India? What is the biggest USP? TomTom sells it’s VIA Series Portable Navigation Devices in India. The series comprises of the VIA 100 – a entry level PND; the VIA 120 – a mid level PND and the VIA 125 which is a high end PND. The VIA 120 and 125 offers interesting features such as landmark navigation, advanced lane guidance, a “Help Me!” emergency services and spoken street names in 11 different languages with blue tooth capability.. Landmark navigation is an essential component to driving in India, given that Indian drivers rely on “landmarks’ such a school or bank to find a friend’s apartment block or a client’s office. Hence, this feature helps Indian drivers plan their journey before they embark on it. Advanced lane guidance helps Indian drivers show which lanes to take at junctions so that a driver does not miss its turn. On more difficult highway intersections, realistic 3D representation of the junction keeps the driver relaxed and safe. The Help Me emergency menu helps Indian drivers find essential services while driving such as the nearest hospital or police stations. Spoken street names are a boon to Indian motorists, as it helps them focus on their driving while listening to directions in a local language of their preference. Hence, the biggest USP that is driving the adoption of TomTom’s PND’s are the essential features that come with the device. 6. How big is your channel network? Any expansion plans? TomTom aims to reach out to consumers through multiple platforms. We have a national distributor - SupremeAudiotekPvt Ltd, for after-market. Our national distributor reaches out to all key towns and cities through the regional distributors, who in turn supplies to resellers and retailers. The retailers through their localized reach ensure that TomTom is available across all major cities and towns in India. In the large format store (LFR) space, we have already partnered with Reliance Digital and Reliance Autozone which enables consumers to get a touch and feel hands on experience. We would also be expanding our LFR reach in the time to come. We are also exploring tie-ups with key e-commerce portals to sell out Portable Navigation Devices (PND). All these should augur well to expand our channel network in the time to come.
www.mobilityindia.com
July 2012 | 13
7/29/2012 2:14:34 PM
Mobility Personality
“We will continue to give best of services to our customers” Q) What is the present focus of Tata Docomo in the Karnataka circle? At Tata DOCOMO, we have been keeping up with our brand promise of being simple and offer relevant services to our customers. We will continue to offer value for money products to our customers. We would offer tariffs that are easy to understand. Since we operate on dual technology platform, this gives us great opportunity to get the best of both technologies in both the Voice and Data segments. We have several revolutionary products in our portfolio which cater to all the segments. Our recently launched data product-TATA PHOTON MAX is the First High Speed internet device launched on CDMA platform that offers speeds upto 6.2 Mbps Speed!!! Another revolutionary and unique product is the 3G Wi-Fi hub device which was introduced last year. The device is unique as it works on both the 3G and CDMA platforms. We will continue to bring up more innovative products for 3G as well. To increase the adoption of 3G we have been educating the customers on the benefits of this technology, setting up Solution Desks and providing Live demonstrations of 3G & Data services, Handset Display Counters and experience zones at our branded retail stores to enable the customer to experience the products before they buy. We will continue to work towards our brand promise of being refreshingly different, surprisingly accessible. Through these initiatives we will work aggressively to emerge as one of the top telecom operators in Karnataka. Q) What are some of the biggest challenges that your organization is facing today? How are you planning to overcome these challenges? Today telecom space is cluttered and the consumer is confused as to which operator he/she should opt for. Our primary concern is to break this clutter and therefore, we at Tata DOCOMO keep assessing their needs and address them individually. Our main objective is to offer our customers simple and transparent products. 14 | July 2012
Mobility july2012.indd 14
more than 11000 towns and villages in Karnataka and will continue to expand in the coming days.
At a time when customer is the king, most of the operators offerings are increasingly being dictated by end customers demands. Tata Teleservices is surging ahead with its innovative offerings directed towards the end customer community, Mobility Magazine speaks with AP Sriram, Chief Operating Officer, Tata Teleservices Ltd, Karnataka Circle about the company’s plans and current initiatives. The biggest challenge is to continue to be relevant and simple when dealing with our customers. Mobile number portability has empowered the consumers to make a choice and change their operator whenever they find the services dissatisfactory. So we are working on areas like customer satisfaction to ensure that a consumer faces no problems with DOCOMO services. We expect consumers to shift to our network. But this won’t happen in a few days. This transition will be an ongoing process. Q) Today a lot of operators are busy strengthening their network in order to deliver better services for the end user. How does Tata Docomo feel about strengthening its backhaul capabilities? Tata DOCOMO has been constantly working towards strengthening its network capabilities to deliver the best and un-interrupted services to its customers. Tata DOCOMO has extended its network strength and reach by many folds across Karnataka to ensure that customers continue to enjoy services on its seamless network. Tata DOCOMO’s superior services are now available in www.mobilityindia.com
Q) What kind of investments do you plan to do in the network expansion area within Karnataka circle? We have planned significant investment modules for our network expansion across Karnataka, keeping in mind the untapped potential within the state and the kind of customer responses that we have received. To provide hassle free services to our customers we will continue improving our network strength and invest in better and advanced technologies. Q) How important is the Karnataka circle for Tata Docomo? How much does this region contribute to the national kitty? Tata DOCOMO Karnataka Circle is very critical in terms of both Revenue and Customer Market share. Karnataka circle has been a significant contributor towards the national growth and business right from the day it has been operational. It is a very mature market and there is a lot more scope to experiment and bring out more and more innovative products for our customers. Moreover, Tata DOCOMO has got an overwhelming response and has been accepted very well by the customers in Karnataka. We are quite satisfied with the strong brand presence that we have registered in Karnataka region. Many innovative products have been launched in Karnataka in the last quarter which has actually gained popularity with the customers. To name a few we have unmatched services in VAS- Facebook on Mobile, Grab A Song; 3G Smart Life Plans as one stop shop for both voice and data benefits; Postpay Unlimited Plan @Rs899, Pure Rent Free Plan; Prepay- Truly Unlimited CDMA Plans, 200% Talk time clubbed with full Talk time on First Recharge @Rs47; Newly launched Photon Max in Bangalore and various exciting Data plans for Rest of Karnataka market. We will continue to give the best of services to our customers and design simple, innovative and value for money products MOBILITY
7/29/2012 2:14:35 PM
Se
I
ncreasin rich fun spread u security an governmen conscious o Mobile advantage access con databases, information history and other sensi Mobile vulnerable other threa which they mobile de dispersed
MOBILITY
Cover Story
of
Security is Taking Centerstage when it comes to enabling convergence and bringing in the much needed mobility element within an enterprise
villages in o expand in
nts do you expansion
investment nsion across e untapped d the kind we have e services to e improving est in better
ataka circle h does this nal kitty? a Circle is evenue and ataka circle tor towards siness right erational. It here is a lot d bring out roducts for DOCOMO nse and has e customers
the strong e registered innovative n Karnataka as actually stomers. To hed services rab A Song; op shop for ; Postpay e Rent Free ed CDMA ed with full s47; Newly galore and for Rest of ontinue to r customers and value
MOBILITY
Securing Mobility Space
I
ncreasingly powerful feature sets and rich functionality are driving the widespread use of mobile devices by banks, security and law enforcement agencies, government authorities and other security conscious organizations. Mobile workforces are taking advantage of mobile devices to remotely access confidential emails, spreadsheets, databases, customer data, order information, credit card data, medical history and patient information among other sensitive corporate data. Mobile devices are now the most vulnerable entry points for malware and other threats to the corporate network to which they are connected. Additionally, mobile devices are increasingly more dispersed geographically and at the MOBILITY
Mobility july2012.indd 15
forefront of operations in the field. So is sensitive corporate data safe in the mobile world? The potential security loopholes are increasing – as are the associated costs and liability! Will the next leak of sensitive information in your organization result from a stolen SD card? Or data transferred out of the device through USB or Bluetooth? Can you ensure that corporate email is being accessed only on authorized mobile devices protected by security policies and not just any device the end user can buy? Today’s CIOs are always asking questions like how to protect the end to end data. Protecting corporate data in transit over public Wi-Fi and cellular networks Encrypting data stored on device, making it available only to www.mobilityindia.com
authenticated users on your domain Disabling device communication modules and hardware features (e.g. camera, Bluetooth) Authenticating device users using Active Directory (Domain Security) credentials Authenticating mobile device hardware using certificates Enabling malware protection and intrusion detection Limiting end user’s access, preventing harmful Internet downloads and unauthorized software installation Proactively mitigating risk of data loss with efficient strategies for dealing with lost and stolen devices. According to the mobile market review for the first quarter of 2012 conducted by Cyber Media Research the shipment of smart-phones rose by 17.4% as compared to last year. With mobile security being a July 2012 | 15
7/29/2012 2:14:35 PM
Cover Story
new concept, hackers today leverage this to plan and launch intricate and complex attacks for financial gain. Commenting on the mobile security arena within the country, Ambarish Deshpande - Blue Coat, Managing Director - India Sales, says that, ‘With the growth of Bring Your Own Devices (BYOD), we see a move toward integration of corporate as well as personal information on a single device. This has important implications for organisations, as it increases their risk exposure for security, but also for data leakage of corporate information. Mobile Commerce is also seeing a steady rise due to increased smart-phone adoption making it a lucrative arena for hackers to siphon off money. Mobile phone and application technology is way ahead of the security adoption that is required to protect user data and block access to dynamic web threats that are increasingly mobile. Traditional defences like anti-virus and anti-spam endpoint solutions are not enough for mobile devices since these devices lack the processing power to support traditional antivirus. Organisations need to extend their control beyond the corporate infrastructure to include mobility, but the question is how to do this cost-effectively
and efficiently? The answer is in the Cloud,’ he explains. Expressing his opinion on mobile related security, Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia said that in today’s world of BYOD ( Bring your own device) for work as well as personal use we are living in highly mobile era. ‘Mobile devices like smartphones and tablets are on the rise, and they are used heavily for all types of activities. At the same time the level of protection on smartphones and tablets is noticeably poor. This is an alarming fact, because such devices sometimes store highly sensitive data like personal and work documents and e-mails, personal photos and even banking credentials are frequently stored on devices. With the increasing variety and number of malware threats that are targeting smartphones, it’s essential to have first line of defence i.e. Mobile security solution to protect your phone and the personal data you store on it. Mobile Security Solution should be easy to use and offer maximum protection against
"Mobile devices like smartphones and tablets are on the rise, and they are used heavily for all types of activities. At the same time the level of protection on smartphones and tablets is noticeably poor. This is an alarming fact, because such devices sometimes store highly sensitive data like personal and work documents and e-mails, personal photos and even banking credentials are frequently stored on devices." Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia 16 | July 2012
Mobility july2012.indd 16
www.mobilityindia.com
Internet threats and malwares. It should also offer protection in case of mobile.” He explained. With mobile users on the go, it is necessary to remotely manage mobile devices as they connect to various public networks (Wi-Fi ‘hot-spots’, cellular networks like GPRS, IDEN, EVDO, etc.) to access email, business information and data. Legacy solutions, designed for managing devices within the four walls, are not equipped to manage these remote devices while protecting the corporate network in an efficient, cost-effective and secure way. Deshpande from Blue Coat says that mobile security if explained generally would be everything from remote lock and wipe to threat protection for mobile devices. “According to Nemertes Research, the top mobile security measures deployed by companies are wipe and lock functionality (77.4%) and encryption (63%). These features include only device and data loss solutions. The whole aspect of securing web enabled applications and mass market malware has taken a back seat. With employees using personal devices at the workplace organizations need to step up their mobile security infrastructure by adding dynamic web security functionality, so that their mission critical data is safe and secure. A move towards more powerful, IP-based network infrastructure is leading to increased use of data-heavy mobile services, which need more sophisticated management. IT organizations need to find a middle ground, leveraging some of the R&D done in the PC/laptop arena while keeping the unique needs of the mobile device in mind to ensure that the mobile experience is not negatively affected in any way,’ he adds on. More and more sophisticated security threats are appearing as new devices provide richer targets. New threats to mobile devices, including malicious programs (viruses, worms and Trojan horses) continue to appear. Despite the fact that the current threat is not particularly high, we predict that the iPhone, Android, and mobile devices with WiFi and other broadband capabilities will undoubtedly be rich targets for malware and viruses in the coming years. Current mobile devices are built on the different operating system which MOBILITY
7/29/2012 2:14:42 PM
has created target diffe devices wh range of fu exposed to Comme trends in Kaspersky s that the em corporate p more diffic and ensur Infection o “trojanized about the p also includ intercepts a sites & spyw to spy on f he adds on Custom consumers virtual asse videos, wo access socia credentials and users a of such da second mo e-mail exch used for ac are tablets smart phon threats rela banking tr security on and signific are reckless “But th and most looking for with enhan protection l (antivirus), data wipe, privacy pro protecting quick to ad It is i today’s sce Minimizing firewall con existing sec devices fro the corpor encrypted incurring intensive V Gartner recently tha will surpass
MOBILITY
. It should of mobile.”
e go, it is ge mobile ious public ’, cellular VDO, etc.) nformation esigned for four walls, ese remote corporate fective and
t says that generally m remote tection for Nemertes e security panies are 7.4%) and res include utions. The eb enabled t malware employees workplace up their by adding onality, so is safe and e powerful, e is leading avy mobile phisticated s need to ging some ptop arena eds of the nsure that negatively on. ed security w devices threats to malicious and Trojan r. Despite eat is not t that the evices with abilities will or malware s. e built on em which
MOBILITY
Cover Story
has created an avenue for the hackers to target different platform. The new mobile devices which are in vogue have a huge range of functionality; they are inevitably exposed to a larger set of risks. Commenting on the mobile security trends in the country, Patnaik from Kaspersky says that, ‘It is becoming a trend that the employees use personal phone for corporate purpose which makes it further more difficult to enforce security policies and ensure data privacy and security. Infection on the smartphones are mostly “trojanized” apps that steal information about the phone or send SMS messages, also includes a banking Trojan that intercepts access tokens for banking web sites & spyware applications that are used to spy on family members or associates,’ he adds on. Customer perspective: Modern consumers live a full-scale digital life. Their virtual assets like personal photos and videos, work documents, passwords to access social networking and online banking credentials are of the utmost importance and users are very concerned about safety of such data. Social networking is the second most popular online activity after e-mail exchange and most popular devices used for accessing social networking sites are tablets or Mobile devices. Most of the smart phone users are aware about the threats related to social networks, online banking transactions yet the level of security on the mobile devices is very low and significant share of smartphone users are reckless in terms of security. “But this trend is slowly changing and most of the smartphone users are looking for the complete security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which helps them in protecting their private data,” Patnaik is quick to add on. It is interesting to note that in today’s scenario, the security goals are: Minimizing modification of corporate firewall configuration and integrating with existing security technologies. Preventing devices from having unlimited access to the corporate network. Ensuring secure, encrypted communication without incurring the overhead of resourceintensive VPN clients. Gartner – an advisory firm – has stated recently that mobile payment transactions will surpass USD171.5 billion in 2012. This MOBILITY
Mobility july2012.indd 17
Some of the challenges in a mobility driven security world • • • • • • • • • • • • •
Protecting the corporate network and firewall Managing and Limiting access to sensitive corporate data User Authentication Securing stored data on device and storage media Securing over-the-air communication to protect data in transit Secure and Encrypted File Transfers Virus and malware protection Intrusion Detection Disabling Communication Modules and Hardware Features Device Lockdown and Controlled Web Browsing Securing lost or stolen devices Remote Control functionality for Instant Device Take-over Managing Security for Remote Out-of-Contact devices
would represent a 61.9 percent increase from 2011, which was USD105.9 billion. Mobile commerce is also taking off in India due to the proliferation of smart phones among young people here. Recently, eBay revealed that among 4,500 users that it surveyed here, 68% of those stated that made online purchases using smart phones. This is a reflection that mobile commerce is on an upward swing in India. Some of the security features that one can consider before participating in mobile commerce is securing the web browser by an inactivity lock out. This technology logs out the user automatically when an internet connection over a mobile device is lost. Security Offering from Industry Blue Coat offers Cloud Service which is the most appropriate solution for the BYOD era. Blue Coat’s Cloud Service uniquely integrates with our appliance – ProxySG to create a seamless, Unified Web Security defence for enterprises. ‘Proxy SG is our flagship security product. It is a web gateway appliance that provides full visibility, control and security of employee internet activity with a rich feature set. Blue Coat’s Next Generation Web Filtering identifies and orp-actively blocks malware, spyware, and phishing attacks, regardless of the type or content, while delivering fast and accurate granular URL filtering. The main aspect of Blue Coat’s Security that sets apart from the competition is the proactive Negative Day Defence which is capable of securing users against attacks before they occur. This Negative Day Defence blocks the source www.mobilityindia.com
location of the malware so that users are protected before attacks attempt to infect their device,’ Deshpande from Blue Coat explains. Talking about Kasperky offering on mobile security, Patnaik says that, ‘Today the industry is looking for complete mobile security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which help in protecting business critical information and private data. The data transfer and operation must have at least 256 bit encryption. There must always be OTP instead of regular password. We have Kaspersky Mobile Security solution that provides world-class protection. Kaspersky Mobile Security employs traditional methods of anti-malware protection, combined with heuristics and cloud technologies,’ he adds on. It is true that today’s fast emerging mobile devices without malware safeguards are a vulnerable entry point into the corporate network for viruses and malicious applications. And conventional anti-virus solutions designed for PCs are not suited for mobile devices due to the reliance on a sizable database of virus definitions stored on the device that needs to be constantly updated, causing excessive network traffic. On top if all this, the frequent scanning of memory, necessary to detect viruses, adversely affects the performance of the device’s low power processor and battery life. In such scenario, getting proper security help from vendors such as Kaspersky or Bluecoat is highly recommended. July 2012 | 17
7/29/2012 2:14:42 PM
Trends in Convergence
SmartCamera in Your Hand SmartPhones are increasingly getting married to cameras and deliver surveillance capability for the end user community
I
n today’s scenario, using smartphones as surveillance cameras is one of the biggest trends for the year 2012, with multiple manufacturers announcing applications and related surveillance services. These applications allow live
18 | July 2012
Mobility july2012.indd 18
video feed to be streamed from the smartphone's camera directly to a video management software station, for viewing and recording by central operators, providing live coverage of incidents as they occur. www.mobilityindia.com
While it is true that most of these applications are proprietary to the VMS supplying vendor, there are some open platform option is available as well and global as well as Indian vendors are eyeing this segment pretty fast. MOBILITY
7/29/2012 2:14:43 PM
Accordi Manager “Smartpho friendly de can easily remotely. E clips and s smartphone example. M the need of for busines that are on anywhere a
MOBILITY
Trends in Convergence
and family members. Now the technology can help them make this a reality. The possibilities of such a remote surveillance system are endless, and IP video input can potentially be monitored virtually from any mobile or smartphone that supports open IP standards for messaging and streaming of video/pictures. Our surveillance solutions are ideally placed to target segments such as SOHO, SME, Enterprise, Defense, government, education, ITES, manufacturing etc. We are already working very closely within all the above mentioned segments,” he explains. Tech Advancement Fueling SmartPhone growth Delivering connectivity for the end user community, today we have smartphones that have multiple connectivity options. “On 3G SIM connectivity or EVDO data card connectivity, the data speed is less and quality of video is not up to the mark. But the other option of Wi Fi connectivity, the data speed is quite good because at the backend, Hi speed broadband is there. In future, tablets with bigger screens will be used with preferably with Wi Fi connectivity through broadband Wi Fi Routers,” Vikas is quick to add on. Use Your Android Smartphone or Tablet as a Wireless Network Camera We present step by step process on how to use camera in your iPod Touch, iPhone, iPad, or Android smartphone or tablet as a network webcam.
and
s and nity
t of these o the VMS some open s well and endors are t.
MOBILITY
According to Vikas Sharma, General Manager at Shyam Networks Ltd, “Smartphones and other convergencefriendly devices that use 3GPP systems can easily view and manage IP cameras, remotely. End users can also have video clips and snapshots sent directly to their smartphones as MMS messages, for example. Mobility driven accessibility is the need of the hour and a perfect solution for business users and family members that are on the road and want anytime/ anywhere access to their assets, premises MOBILITY
Mobility july2012.indd 19
Set Up Your Own Home Monitoring System You don't have to shell out a bunch of cash for a webcam to monitor your house remotely. In fact, if you have a spare Android or iOS device with a camera, all you need is a cheap app or two to get the same functionality. Here's how to use your iPad, iPhone, iPod Touch, or Android phone/tablet as a wireless network security camera. Launch Wireless Camera and configure the Interval and Maximum Images however you like an extra iOS device that you want to repurpose as a wireless network camera? All you need is the Wireless Camera ($2) app, and you'll be ready to go. Download the app from the App Store and open it on your iOS device. Wireless Camera uses iOS's built-in Web server features to start a website on your local network that you can access by www.mobilityindia.com
pointing your browser to your gadget's local IP address. You can check out the surveillance photos for yourself from the Web interface. Open Wireless Camera and tweak the Interval and Maximum Images settings to suit your personal preference; then check Motion Detection and Add Timestamp, and check Enabled at the top to start the recording. From here, you can position your iOS device wherever you like, and it will begin streaming a video feed that you can access in http://[your device's local IP address]. Wireless Camera will tell you what the IP is when it starts streaming. Navigate to the Web interface in your browser of choice, and click View Recorded Images to see how your camera is doing. Note that if you want to access your video feed from outside your home network, you'll need to delve into your router's Network Address Translation and port-forwarding features to point incoming traffic toward your iOS gadget. Unfortunately, that operation lies outside the scope of this how-to, and the instructions depend on your network's specific setup. Use Your Android Smartphone or Tablet as a Wireless Network Camera Alternatively, you can use a spare Android handset as a wireless network camera, thanks to an app called Motion Detector Pro by MVA. Motion Detector Pro is free in the Android Market, and it's very simple to set up--just download and open the app, and then press anywhere on the startup screen to enter the Setup menu. From there, you can configure your ideal motion detection threshold, which comes in handy for separating the motion that you want to see (burglars, pets doing cute things, roommates eating your snacks) from the noise (trees, shadows, moths, etc.). You can also specify a phone number or email address to receive the incoming snapshots, but keep in mind that if you use SMS/MMS to send and receive those images, you'll be billed for them per your wireless service plan contract. Next, press Show advanced settings, and you can configure Motion Detector Pro to start up when you send it a specific text message, define particular zones in your camera feed that you want it to monitor, and turn on a stealth mode that closes the app as soon as the phone is touched. July 2012 | 19
7/29/2012 2:14:43 PM
GPS — Running high on SmartPhones
Mobility Enterprise
20 | July 2012
Mobility july2012.indd 20
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:43 PM
MOBILITY
MOBILITY
Mobility Enterprise
A
s more and more SmartPhones make foray into the enterprise world, global enterprises and government agencies in record numbers are arming their field workers with GPS enabled smartphones to automate their business processes “outside the four walls.” These enterprises are fast realizing that Global Positioning System (GPS) technology can be easily deployed alongside mobile computing applications to provide a number of tangible benefits. There are some clear cut benefits of GPS and GPS receiver options available for use with enterprise-grade mobile computing devices, the same are being designed to deliver that competitive edge to an enterprise. GPS increases field worker productivity and provides greater enterprise efficiency when added to core enterprise applications for work order management, route accounting, inspection, inventory management and many others. GPS can also add a location dimension to the basic application, for example providing a time and location “stamp” to transactions or activities. It can also enhance field capabilities with applications for vehicle tracking or asset management or driving directions or other location aware applications. There are three basic options available when choosing a GPS receiver for use with your mobile computing application. Each option has strengths tailored to specific uses. The option you choose will depend on how you plan to use GPS in the field. Here are the basic options: “Snap-on” GPS Receivers These are designed to attach to the mobile computer and have a physical connection to the device. Power for the GPS receiver is received and GPS data is transmitted to the device through a serial port on the mobile computer. This combination is the most integrated and is well suited for field workers who do not rely on vehicles or use cases where GPS is needed both in and out of the vehicle. Bluetooth GPS Receivers These are designed to capture GPS data and transmit it to a handheld computer wirelessly using the Bluetooth protocol. These receivers have their own internal battery and can be used in the field outside a vehicle, or they can be hard-wired in a vehicle for transportation related applications. One of the unique features of both a realtime GPS receiver and a data logger at the same time. This allows the GPS receiver to be used simultaneously for real-time applications, MOBILITY
Mobility july2012.indd 21
www.mobilityindia.com
such as navigation or location stamping, and logging applications such Serial GPS Receivers These are designed to plug into the vehicle docking cradle for a handheld computer and draw power off the cradle or can be wired into the vehicle. These receivers feature an external antenna that is placed on the roof of the vehicle and cabled directly to the cradle. GPS data is available to the handheld when docked in the cradle. Serial GPS receivers can provide cost savings when there is only a need for GPS when the handheld computer is in the vehicle. Global IT decision makers within the transportation, manufacturing and trucking/ warehousing industries opine that utilizing global positioning system (GPS) technologies are an essential tool for their mobile workforce. GPS-enabled technologies are helping to increase mobile workforce productivity and enabling enterprises to become more efficient via a reduction in annual labor and fuel operating costs for a number of global enterprise customers. According to a recent research study, the main cited benefit in the nearly 50 percent of enterprises currently using GPS-enabled technologies was a significant reduction in fuel consumption, which was reflected in a reduction in travel distance by an average of 231.2 miles per week and recording $51,582 in annual fuel savings. The study also revealed enterprises are deploying GPS-enabled technologies saved approximately 54 minutes per day, translating into an annual recouped labor savings of $5,484 per employee or $5.4 million per surveyed enterprise. And more importantly, in addition to the cost savings, locationing applications were credited with improving the organization of employee routes, giving companies the ability to know precisely where their employees are at any given time and allowing them to examine routing scenarios before implementation. It is interesting to note that most of the enterprises indicate that GPS solutions enable the mobile workforce spending less time in traffic or finding routes, while increasing the amount of time spent with new or existing customers. There are certain key applications, such as, navigation for improved on-time performance and route optimization. Navigation and route optimization are responding to the difficulties field mobility workers often have locating new stops during the course of their shift and streamlining deliveries. July 2012 | 21
7/29/2012 2:14:44 PM
Mobility Analysis
CRM goes Mobile
in everyda require an that works need it. And at has establ value in IT departm to extend who is rap smartphon and allow t
Defining “ Mobile of the lat to introdu situations human m These are stay in the the office— exchange i effectively The go fundament CRM. Afte understand needs to d loyalty. Mo the unique technologie goals, even go. While been addre laptops, to the compu to the late that optima other data factor.
Enterprises are fast harnessing the Advantage of CRM Application with the help of Mobiles
A
s enterprise community looks to better integrate their efficiencies, workforce mobilization has become a key competitive requirement for most organizations seeking to create greater intimacy and presence with their end customers. And hence, Customer relationship management is going the mobile way. But it is also true that enabling mobility is more than just providing laptops and 22 | July 2012
Mobility july2012.indd 22
mobile phones to users and sending them out into the field. It’s about selecting the appropriate technologies and developing the right user experience so users can be productive and take advantage of this new work paradigm. This is why extending key business applications like CRM to increasingly ubiquitous smartphone environments, like BlackBerry and Windows Mobile devices, has become critical to successfully tapping www.mobilityindia.com
of their mobile workforce. While users have been able to access basic contact details on devices for some time, truly mobile CRM is a new frontier that holds great potential to significantly transform the way mobile users can connect to and interact with business-critical information and driving revenues, productivity, and customer satisfaction. Today’s front-line, mobile field professionals are finding themselves MOBILITY
7/29/2012 2:14:44 PM
MOBILITY
Mobility Analysis
le
in everyday real time situations that require an extended CRM environment that works the way they do, when they need it. And at a time when desktop CRM has established itself and proven its value in most business environments, IT departments are now being tasked to extend CRM to a mobile workforce who is rapidly growing accustomed to smartphone devices that are always-on and allow them to always be connected. Defining “Mobile CRM” Mobile CRM is about taking advantage of the latest smartphone technologies to introduce CRM into key customer situations where notepads, napkins, or human memory currently dominate. These are situations where laptops either stay in their bag or are even left back at the office—situations where information exchange is still needed, but not always effectively retrieved or captured. The goals of “mobile” CRM are not fundamentally different from “desktop” CRM. After all, CRM is about better understanding and servicing customers’ needs to drive revenue, satisfaction, and loyalty. Mobile CRM is about leveraging the unique advantages enabled by mobile technologies to help realize organizational goals, even when employees are on the go. While mobile CRM has traditionally been addressed by outfitting users with laptops, today’s mobile CRM extends the computing environment even further to the latest in smart hand –held devices that optimally integrate voice, e-mail, and other data services in a hand-held form factor.
with
e to access devices for M is a new otential to way mobile teract with and driving customer ne, mobile themselves
MOBILITY
MOBILITY
Mobility july2012.indd 23
Advantages of Smartphones for Mobile CRM Today smartphones have all the capability to introduce unique advantages ideally suited for mobile professionals, especially for CRM. These advantages, as measured against traditional laptop computing, are: • Smart Form Factor – Smartphones are smaller in size and hence far less obtrusive than laptops. These next generation devices are ideally suited for travel in tightly-packed airline seats, taxis, or subways. Most importantly they
can provide significant value to a mobile workforce. It is very important to note that mobile CRM is not just an enabler to improve business processes for field professionals, but it also solves an important business challenge faced by many organizations when it comes to CRM, namely, how to improve CRM usage rates among mobile users and turn CRM into a competitive advantage in the field. When it comes to leveraging the benefits of a CRM solution, it requires ubiquitous availability of computing resources and connectivity to the CRM
can be used for pre-meeting research before customer engagements and they ensure that data is always available and accessible and not confined to those situations where it’s “convenient” to use—it’s always convenient. • Discreetness – For capturing or referencing timely data, it’s not always practical, convenient, or even appropriate to pull out a laptop during a face-to-face conversation. These important characteristics of today’s smartphones are what make them candidates to take CRM “mobile.” By providing CRM users with the information they need, when they need it, without complexity or obtrusiveness, smartphones equipped with CRM data and functionality
database. In many, if not most mobile situations today—either at a customer site or in-transit—the benefits are lost without the right mobility tools, including mobile CRM. Easy mobile access to CRM means that more information is captured and stored immediately through a smartphone device and transparently synchronized with the CRM system so it can be immediately accessed by all members of the sales, support, and management teams. Similarly, as internal users engage on a customer issue and update the CRM system internally, critical updates can be synchronized with mobile users, in realtime. In such a situation, the mobile field professional is a vital link in the fluid customer relationship chain whose full potential cannot be utilized to drive greater customer satisfaction and revenue with the absence of a mobile CRM solution.
www.mobilityindia.com
July 2012 | 23
7/29/2012 2:14:44 PM
Trends in Convergence
A
India Making 4G Moves 4G standards are fast penetrating the global markets and as are making big inroads inside Indian telco ecosystem as well
s w to in a communica whole lot generations Wireless ne generation increased d it easier to Internet fro result, toda adoption. All thi of conti semiconduc technologie industry an anticipate w just beginn (4G) wirel definition o so there are the capabi potential of A lot of breadth of 4G banner, interests in vision and contributing real.
What we s • Creat teleco • Presen enabl • Most realist 4G st 3G It is im current stat official defi what const in the wir includes t Union’s (IT definition a IMT-20 globally rec use in IM bands. Tech as meeting WCDMA, EDGE. And as several imp and com have been 24 | July 2012
Mobility july2012.indd 24
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:44 PM
MOBILITY
nd as well
MOBILITY
Trends in Convergence
A
s we move from basic analog to high-speed digital systems in a mere 25 years, the mobile communications has gone through a whole lot of changes from different generations and technological adoptions . Wireless networks have advanced to third generation (3G) capabilities, providing increased data transfer rates that make it easier to access applications and the Internet from mobile devices. And as a result, today we are sitting on 4G network adoption. All this has happened because of continuous improvements in semiconductor and computing technologies encourage the wireless industry and consumers to automatically anticipate what’s next. Service providers are just beginning to offer fourth generation (4G) wireless networks. However, the definition of 4G is hotly debated today, so there are many confusing claims about the capabilities, breakthroughs and the potential of so-called 4G technologies. A lot of this can be attributed to the breadth of technology covered under the 4G banner, the wide range of business interests involved in creating the 4G vision and the uneven progress of the contributing factors that can make 4G real. What we still need to do • Create and encourage 4G telecommunications ecosystem • Present business benefits of 4Genabled services • Most importantly, work towards a realistic timeline for adoption of a 4G standard the Current State of 3G It is important to understand the current state of 3G networks. There is no official definition by a standards group of what constitutes 3G. The term evolved in the wireless industry and generally includes the International Standards Union’s (ITU) IMT- 2000 technology definition and related features. IMT-2000 is an ITU term that defines globally recognized 3G technologies for use in IMT-identified radio frequency bands. Technologies currently recognized as meeting these requirements include WCDMA, CDMA2000, TD-CDMA and EDGE. And as a result, over the last decade, several improvements in radio technology and command-and-control software have been classified as 3G technologies. MOBILITY
Mobility july2012.indd 25
To denote their significance properly, the technologies are commonly named as higher and higher variants of 3G such as 3.5G and 3.9G. The different 3G technologies use more or less the same repertoire of tools with different combinations and variations to optimize bandwidth usage. Enabling 3G Radio advancements of 3G are classified as antenna techniques or coding/modulation schemes. Several new radio techniques are employed to achieve high rates and low latencies. They include Space Division Multiplexing via Multiple Input/Multiple Output (MIMO), Space Time Coding (STC) using higher order of modulation and encoding schemes, sophisticated beam forming and beam directionality control, and inter-cell interference mitigation. In addition to these, MIMO and beam forming are advanced antenna technologies. Essentially, MIMO creates multiple channels to carry user information, leading to higher capacity. It is analogous to Wave Division Multiplexing (WDM) used in fiber optic networks. Beam-forming techniques temporarily improve gain and offer higher capacity. Properties of a beam are “tuned” or customized for a subscriber to achieve this capability for a limited duration. Some vendors have combined the two techniques to offer a beam-forming MIMO architecture that provides additional gain by steering grouped signals to a CPE on the network, beneficial especially at the edge of the cell. Coding and modulation techniques improve the number of bits transmitted per Hz of available bandwidth via turbo codes and/or higher order QAM. These techniques lead to higher capacity as required by advanced networks. Additionally, techniques that reduce interference are also used to further boost the capacity. Networks beyond 3.5G will use a variant of Orthogonal Frequency Division Multiplexing (OFDM). WiMAX uses OFDM in both the downlink — from base station to mobile — as OFDMA and the uplink as OFDM/TDM. 3G Long Term Evolution (3G LTE) uses OFDMA in the downlink, but SC-FDMA in the uplink www.mobilityindia.com
to avoid the high Peak to Average Ratio (PAR) of OFDM with the expectation of reducing the battery power usage requirement of the mobile terminal. Today it can be said that CDMA is wellsuited for voice, OFDM can be a better transport mechanism for data. With a mix of technologies, backward compatibility is possible while potentially better spectrum utilization can be achieved if capacities on different carriers also match the load. The cost is the overhead to maintain multiple carriers and control mechanisms. The CDMA standards use Multi-Carrier CDMA (MC-CDMA) along with several other radio techniques to achieve up to 288 Mbps in the downlink (base station to mobile subscriber). The UMTS standards (the evolution path for GSM) are expected to provide around 182 Mbps in the downlink via HSPA+ technology. Mobile WiMAX, or 802.16e, is expected to peak at a maximum of 79 Mbps. Note that all data rates are for the entire cell coverage areas using at least 20 MHz of bandwidth and include various overhead bits, reducing the actual capacity available to mobile subscribers to a lower value. The Road to 4G There’s been widespread debate about the definition of real “4G” service. Many operators have marketed WiMax, LTE and HSPA+ as 4G services. No current 4G offering meets the ITU’s requirements. But, some service providers and equipment manufacturers have already staked claims to 4G service by providing mobile access rates above 3G’s 1–5 Mbps along with lower latencies. Rival camps claim services with higher data rates under the banner of 3.5 or even 3.9G. But, just improving access speeds alone should not qualify as 4G without an entire suite of networklevel integration. It is also very important to note that the dilemma faced by 3G groups — 3GPP and 3GPP2 — is that they cannot claim anything to be 4G under their 3G banner. The notion of 3G LTE has been established for a number of years now. But, technology developments outpace the reality of the standard making process. Moving forward, we are set to live in a 4G era and increase productivity using next generation telecommunications. July 2012 | 25
7/29/2012 2:14:44 PM
Mobility Applications
Using SmartPhone Boldly and Effec
Build a Wireless Medi Server with SmartPhon 26 | July 2012
Mobility july2012.indd 26
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:44 PM
MOBILITY
Mobility Applications
Y
ou can always turn it into a wireless media server. To get started, all you need is your old smartphone hooked up to your WiFi network and a DLNA compliant device or two. DLNA (Digital Living Network Alliance) is a wonderful thing. DLNA devices – such as network enabled HDTVs, smartphones, the PS3, the Xbox 360, and the list goes on – are capable of sharing all sorts of different types of media over your home network. Unfortunately, not all smartphones are DLNA certified, but an Android/iOS app called Twonky Mobile can fix that. Twonky allows you to create a media server directly on your old smartphone, and the shared media can be played back on all sorts of network enabled devices. Those with an old iPhone at their disposal can even go a step further. Jailbreaking your old iPhone and installing XBMC (Xbox Media Center) turns it into a full-featured media hub. Not only will it allow you to serve media files directly from your old phone, but you can also do the same with any shared file on your network. Even better, with the XBMC remote app (available on Android and iOS), you can control your fancy media server with your new phone!
and Effectively
s Media artPhone
MOBILITY
MOBILITY
Mobility july2012.indd 27
Using SmartPhone as Portable Media Player An old iPhone is really no different than an iPod Touch, and those things cost a pretty penny. The same holds true with an old Android phone or old WP7 phone. You may not have a data connection everywhere you go, but you still have access to the app stores, MP3s, YouTube, and even web browsing. All you need is the occasional WiFi connection. Those big, beautiful screens work wonderfully for watching a movie. You can store media locally, of course, or you can stream shows and movies with apps like Netflix or Hulu. Without WiFi, you’re stuck with whatever you can upload to your phone, but most old devices will have enough storage for at least a handful of movies. MP3s are a similar story. Streaming from an app like Pandora is still possible any time you have a WiFi connection, as are addition song purchases such as from iTunes or Google Play. Stepping away from WiFi, even the first iPhone ever has enough storage for a few thousand songs and the capability to play them with higher sound quality than most dedicated MP3 players. www.mobilityindia.com
With a car dock/charger, you can easily add all those tunes straight to your car stereo. Most old smartphone are even capable of giving you turn-by-turn directions while playing your music. GPS and Map Services In addition to keeping your old phone in your car in case of emergencies, you can also use it as a dedicated GPS system. Again, this is something that works best if you have some sort of a car dock, or at least a car charger, and since smartphones rely on their data connection for their mapping services, there’s a bit of a trick involved. What you’ll need is a navigation app that is capable of pre-loading maps. For Android devices, the more recent versions of Google Maps allows you to “cache” areas for offline use, but this is an extremely limiting solution. An app like CoPilot is definitely your best choice and is available on Android, iOS, and WP7. Sygic is another popular choice. The A-GPS in a phone may take a bit longer to get a full satellite lock than a high-end GPS unit (since A-GPS typically has the benefit of downloading synchronization tables through a data connection), but once you have that lock, you’re good to go. Portable Gaming at its Best Believe it or not, your smartphone is probably more powerful than any handheld gaming system, with the sole exception of the new PlayStation Vita. All that processing power coupled with a nice big touchscreen and an accelerometer or two makes for a very compelling Game Boy replacement. The Apple App store, Google Play, and even the Windows Phone Market place have a pretty wide selection of games, ranging from the casual antiboredom fix to epic RPG story lines that make you late for work. Instead of carrying your Nintendo DS around with you, why not carry your old smartphone? And if that argument isn’t compelling enough, there are always emulators. Game Boy, Game Boy Advance, PlayStation, even N64 all have emulators available, and odds are, you’re old phone is more than powerful enough to run them. If you thought Grand Prix Story was sucking your life away, just imagine how much time you could spend replaying Final Fantasy VII or The Legend of Zelda: A Link to the Past. July 2012 | 27
7/29/2012 2:14:45 PM
Mobility Review
MTS MTag 401 — Value for Money CDMA operator MTS has quite recently launched a new 4 inch Android smartphone. Plus • good Display • Better power backup • Smooth interface Minus • Camera • Looks The Indian CDMA service provider MTS has a new 4 inch Android smartphone called MTS MTag 401. The phone is priced
000/-
/-
at ` 8,999. MTS has also bundled a TV application with the smartphone, which allows users to watch Live TV with more than a 100 channels. MTag 401 is the fourth Android phone from MTS; the first three being the aging MTS (HTC) Pulse, the low cost MTS MTag 3.1, and the entry level MTS Livewire. This one is a much needed addition to the range as Pulse is very old now and therefore not an attractive option while the other two are very low cost devices. Read on to know more about MTag 401. MTS MTag 401 is indeed a beautiful smartphone with its 4 inch capacitive touch display that has an 800 x 480 pixel (WVGA) resolution. This is one of the best looking MTS branded smartphones from the operator. To start with, it has a curved base, which gives the smartphone a curvy look and prevents it from slipping while one is using the three capacitive buttons menu, home and return. And on the back panel there is a speaker slot and a 3.0 megapixel camera which look good in black matt finish. On the right side of the phone, and quite unconventionally placed, there is a volume rocker, and on the left side is a power button. Inside the cover, MTag 401 has a SIM slot and SDcard slot, which are adjacent to each other just above the battery. Though the phone feels a bit heavy, its overall build and body quality inspire confidence.
Karbonn KT21 — the Multimedia King
K
arbonn KT21 is a touch and type feature phone that promises good multimedia features as well as smartphone features like push mail.
The device is well made with a proper fit and finish and the brownish colour and chrome strip all around give it a little bling that it otherwise lacks.
Plus • long battery life • Interesting mix of apps • Nice touchscreen Minus • Heavy handset • Camera is not good either 7Karbonn has announced a new sub brand to push Smart devices, which according to the company mostly includes smartphones and tablets, and also high end feature phones. Karbonn KT21 is perhaps the first feature phones to bear this sub brand. The phone promises a whole host of features including good multimedia, push mail service, a dual memory card slot and a 2.8 inch capacitive touchscreen. The phone is a touch and type phone in a bar shape. Below the 2.8 inch touchscreen sits the alpha-numeric keypad which only has three additional buttons, namely, call, cancel and a button to access the inbox. There are three capacitive touch buttons at the bottom, namely, home, return and options. Apart from these the only physical button, for unlocking the device, is at the left side, facing slightly backward on the curved edge. 28 | July 2012
Mobility july2012.indd 28
www.mobilityindia.com
MOBILITY
7/29/2012 2:14:45 PM
MOBILITY
MOBILITY
MOBILITY
Mobility july2012.indd 33
www.mobilityindia.com
July 2012 | 33
7/29/2012 2:14:46 PM