Mobility issue july

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mobility monthly magazine July 2014 issue 02 volume 11

www.mobilityindia.com

Special Story

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Beyond Technology, Beyond Lifestyle

What IT Gets from Budget 2014

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Handling The Menace of Fake Laptop Batteries reviews:

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Bose Sound True Cubix from Portronics F & d : F1200U Wickedleak Wammy Passion X HP: 15-g004AU

Special report

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HP unveils colorful Notebook

Mobility Personality Xiaomi’s international Vice President Hugo Barra

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Editor

:

Swapan Roy

Chief Editor

:

Manoj Jha

Associate Editor (Tech,) :

Jayanta Ghosh

Asst. Editor

:

E.J. Jawahardatham

:

Anit Kumar

Finance

:

Sandip Sarkar

Marketing & Sales Marketing Manager

:

Tridip Dey

Marketing Executives

:

Sujit Goswami

Design Desk Art Director Acct. & Finance

Pratap Biswas S. Dutt Raj Kumar Circulation Manager

:

P. Biswas

Production

:

Ashish Ghosh

System Manager

:

Ashok Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846

Content Mobility News 8-9 Latest industry news Mobility Launchpad 10-11 Latest mobile lauches of the month Mobility Channel Focus 13 Mediaman provides result oriented channel connections Mobility Review 14-18 Bose Sound True Cubix from Portronics F&D: F1200U Wickedleak Wammy Passion X HP: 15g004AU Special Report 19 HP unveils colorful Notebook

Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned

by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com

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Cover Story 20-22 Budget 2014

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Special Story 23-24 Handling the meanace of fake Laptop batteries & adapters Trend Setter 26 "We are excited to bring this premium luxury to consumers in India

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Smart Apps 28 Smart 24x7 Mobile App Mobility Personality 30 "We are building India-specific features into our smartphones to penetrate into the huge Indian market

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roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

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Editor’S Choice

HTC launched E8 HTC unveiled the HTC One (E8) recently in India. E8 is the budget version of M8, it has HTC's iconic flagship design, HTC One (E8).

Designed to attract the fashion conscious,

What This Long Awaited Budget 2014-15 Has For Telecom?

HTC has introduced new materials and bold, stylish colors to the latest member of the award-winning ?One family.' Complete with Motion LaunchTM, HTC BoomSoundTM, and incredible imaging capabilities, with its 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.

The 12.7 cm device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone. Complete with a 2,600 mAh battery, 2GB of RAM and 16GB of onboard memory and expandable SD storage capacity. With both cameras supporting full 1080p HD video recording

Availability: The HTC One (E8) will be available in India from end of July for INR 35,990/-

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Dear Readers, This issue brings you two interesting stories. The first story will be on the long awaited budget.

Telecom industry welcomes the Budget 2014-15 as an overall progressive budget.

The rural broadband vision of budget will allow telecom companies to be a part of inclusive growth. Government’s 100 smart cities project will open further opportunities for the telecom industry. The flip side of the budget is it did not address the burning telecom issues such as retrospective tax, excises and customs on telephony hardware and equipment and TRAI rules & regulations which often stunt the IT and Telecom industry’s growth in India.

The next story is on brown box (fake battery & adapter) market. Most of us who use laptops often find it difficult to buy authentic laptop batteries. We have seen many instances where users face problems after replacing the old laptop battery: either the laptop goes off or it gives bad battery backup

or there is overheating issue or sometimes more hazardous leaks and explosions. These days there are many small/big shops selling fake batteries openly displaying well-known brand names. It is a difficult task for a user to identify which one is genuine and which one is a fake. In the current issue of Mobility India, we are covering this story to educate users how to identify and avoid fake. We have written a critical review of this fake segment analyzing how consumers as well as partners can play safe from these fakes. Hope this will benefit our readers including partners and vendors.

Also there are several product reviews covering smart phones, accessories and peripherals along with other interesting topics for your perusal.

Swapan Roy roymobility@gmail.com

www.mobilityindia.com

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Mobi li t y N ews

"No health concerns due to mobile towers" Ravi Shankar Prasad

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he Communications Minister told Lok Sabha that there is no convincing scientific evidence that the radiofrequency signals from base stations and

wireless networks cause adverse health effects and ruled out any change in present safety limits of tower and mobile emissions.

"After due consideration of the human health concerns on account of EMF radiation being raised in public and the Report of the Committee,( Allahabad High Court) the Government has decided in February 2014 that the present prescribed precautionary EMF safe exposure limits are adequate and need no further change at this stage", The Minister of Communications and Information Technology, Ravi Shankar Prasad

told the Lok Sabha in a written answer.

The Minister also clarified that there is no order on removal of towers from hospitals and schools as Supreme court of India has "extended the time limit till further orders and the matter is sub judice. "In his reply to DEVJI MANSINGRAM PATEL, member of parliament, the Minister also endorsed the view of the World Health Organization (WHO) that there is no convincing scientific evidence that the weak radiofrequency signals from base stations and wireless networks cause adverse health effects.

Responding to a question raised in the Lok Sabha on the threat of occurrence of fatal diseases like cancer was rising due to installation of mobile towers, Ravi Shankar Prasad said quoting a WHO Fact Sheet that "considering the very low exposure levels and research results collected to date, there is no convincing scientific evidence that the weak Radio Frequency (RF) Signals from the base stations and wireless networks cause adverse health effects." In his answer, Minister said that the WHO has referred to the International Exposure Guidelines developed

by International Commission on Non-Ionizing Radiation Protection (ICNIRP). The Department of Telecommunication (DoT) has already prescribed stricter precautionary limits for Electro Magnetic Field (EMF) radiation from mobile towers. The present prescribed limits for EMF radiations from Base Stations in India are one-tenth (1/10th) of internationally-prescribed limits of ICNIRP.

Videocon Telecom, Reliance Jio ink deal for Tower-infra sharing

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ideocon Telecom, the innovative & vibrant telecom arm of the Indian conglomerate Videocon Group has inked a strategic tower infra sharing agreement with Reliance Jio Infocomm Ltd. (RJIL), a wholly owned subsidiary of Reliance Industries Ltd. (RIL). Videocon Telecom which is also involved in building strategic sites for other leading telcos in its operating circles is steadily expanding its footprint across the potential belts including the rural areas & helping other telcos widen their reach.

The deal with Reliance Jio is aimed at optimizing and sharing telecom infrastructure, reducing costs, preserving critical capital and environment and providing better QoS (Quality of Service). Thru this deal, Reliance Jio will now get strategic access to Videocon Telecom?s Tower infrastructure across VTL circles that will allow Reliance Jio advantages on cost saving, better network outreach and offer seamless network services to the consumers.

In future Videocon Telecom shall explore 8

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more possibilities with Reliance Jio in terms of 4G network sharing, optical fibre network sharing, internet broadband services and other mutually conducive opportunities. While Reliance Jio gears up for its 4G launch across the country, Videocon Telecom has also announced rollout of its 4G LTE FDD services on 1800MHz across its operational six telecom circles where it owns liberalized license.

Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd. says, ?Strategic deals like these go a long way in helping to eliminate the duplication of infrastructure and redundancy, while reducing costs, and improving the quality of service. We are excited about this opportunity to collaborate with Reliance Jio. This to us is just the beginning; possibilities of this arrangement are endless to derive mutual benefits.

We are pretty serious about our own Tower infra business and we going aggressive with our plans. We have our own Optical Fibre Cable (OFC) network and broadband services in Punjab which we would strengthen via this association. In addition, we own National Long Distance (NLD) & International Long Distance (ILD) network, which can be shared in near future. Going forward, the possibilities can also be extended to roaming on 2G, 4G networks.?

Motorola unfurls Android 4.4.4 KitKat update for Moto E, G and X

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otorola has begun rolling out Android 4.4.4 KitKat update for Moto E, Moto G and Moto X smartphone users in India. Motorola has launched its Moto

G, Moto X and Moto E with Flipkart. While the Moto E has captured the Indian market for its affordable price, Moto X and Moto G have their niche customers.

According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013.In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared with 6.14 million in the same period of 2013.

TRAI working on guidelines for modern telecom networks

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he India's Telecom Regulatory Authority of India (TRAI) body has initiated the process of setting up a series of rules aimed at modern networks that are to be installed in the country soon.

These rules are set to provide special importance to 4G services which are gearing

up to start a major boom in the market later this year. The main purpose of these guidelines will be to regulate the issues that are arising, even as traditional telecommunication systems are moving towards modern internet protocol-based communication systems.

This is resulting in the co-existence of legacy networks along with them which definitely needs regulations to be imposed.The presence of both these systems, could give rise to various operational, inter-connection and service quality issues that will need to be solved before successful migration to IP based networks. This is being addressed by TRAI now. www.mobilityindia.com

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Mobi li t y N ews

COAI Announces new leadership for 2014-15

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OAI in its Annual General Body Meeting, held on 14th July 2014, announced the election of its new leadership for the term 2014-2015. Mr. Marten Pieters, MD & CEO, Vodafone India Ltd has been elected as the new Chairman and Mr. Gopal Vittal, MD & CEO (India and South Asia) of Bharti Airtel has been elected as the Vice-Chairman. COAI also designated its Executive Council for the new term at the meeting.

Mr. Marten Pieters, Managing Director and Chief Executive Officer (CEO) of Vodafone India, since February 2009, has over three decades of professional experience in international and domestic markets and has served in senior positions in various organizations. Mr. Marten Pieters pledged his full possible support in the tasks and endeavors ahead for the Industry and the Association.

Mr. Pieters, in his address as the new Chairman of COAI stated that, "In the recent past, India?s

Bharucha & Partners upgrades its smartphones to BlackBerry10

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lackBerry announced that Bharucha & Partners, one of India's leading full service law firms, has upgraded its mobile fleet to BlackBerry 10 smartphones and Enterprise Mobility Management (EMM) platform to BlackBerry Enterprise Service 10 (BES10), to manage its mobile infrastructure and protect corporate data.

All lawyers and paralegals as well as senior members of the administrative staff have moved to BlackBerry 10 smartphones, primarily BlackBerry Q5 and BlackBerry Z30 smartphones. As per the company policy, emails are only allowed on BlackBerry smartphones managed

by BES 10. With BlackBerry Balance technology, users can access their professional and personal information separately without compromising security. The partition allows the professional part to be controlled and managed by the company's IT department, while the personal section is open for employees as per BYOD norms.

"At BlackBerry, we strive to provide our customers with a robust mobility platform to support their complex enterprise requirements. The BlackBerry 10 smartphones with their superior hardware built, advanced communications and multimedia features, as well as an extended battery life, provide the best mobility solution for lawyers on the go. BlackBerry remains the most trusted enterprise mobility solution, offering customers a reliable, secure and cost-effective solution for multi-OS mobility management," said Sunil Lalvani, Managing Director for India at BlackBerry.

Recently awarded as the Lowest TCO Multi-Platform Enterprise Mobility Management Solution by Strategy Analytics, BES10 is the only enterprise mobility management solution capable of delivering comprehensive management and security for devices, apps and content across iOS, Android and BlackBerry devices, all easily managed through a single console.

Truecaller for Android Wearables announced growth story fuelled by the telecom sector has been going through a challenging policy and regulatory environment. While the Industry is witnessing low profit margins, primarily due to high debt paid to finance 3G & BWA Auction held couple of years ago, the sector also underwent a series of unprecedented events and policy reversals.

After years of uncertainty and policy paralysis, we are expecting a definitive roadmap for the telecom sector from the new government in the Centre."

With over 25 years of experience in telecom and consumer goods (FMCG) industries, Mr. Gopal Vittal, Managing Director and Chief Executive Officer (India and South Asia) of Bharti Airtel is the new Vice Chairman of COAI. Mr. Rajan S Mathews, Director General, COAI, extended his heartfelt gratitude to Mr Himanshu Kapania, the outgoing Chairman of COAI for the bold, courageous and excellent leadership provided by him through one of the most challenging periods in the history of Indian telecom's regulation and government environment.

He also welcomed the new leadership and congratulated them for accepting their positions at the helm of the association for the coming term. www.mobilityindia.com

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ruecaller announced Truecaller for Android Wear, a new app that brings Truecaller's functionality to Android wearables. This is one of the first developers selected to bring an app to the Android Wear platform, where users can quickly get call or contact information where and when they need it most without ever having to break from their normal activity. Now any user who has Truecaller installed on their Android phone will be able to have that same information seamlessly displayed on their Android wearable and be able to ID an incoming call or detect whether a call is from a known scammer.

Android Wear, Google's platform for small, powerful wearable devices like watches, lets users get useful information at a glance, track their fitness goals and get straight answers to spoken questions. Within the Truecaller app, Android wearable users will not only be able to get valuable call information just by looking down at their watch, but they'll also be able to swipe their watch to answer calls or dismiss calls, send texts, make calls or simply save caller contact info with just a quick tap.

"With Truecaller for Android Wear, users will be able to tell right away if the person calling you is a acquaintance, business or scammer, all with a simple glance at your wrist," Truecaller CEO and CoFounder Alan Mamedi said. "Now, whether you're driving in your car, or on a treadmill at the gym, you can easily check who's calling and dismiss calls without ever breaking a stride or having to pull your phone from your pocket. At Truecaller, we're committed to pushing our innovation to as many different users and platforms as possible. We're proud to be one of the first apps to launch on the new line of Android wearables that will help our users improve their lives and the value they get from interacting with their favorite platforms and devices."

Truecaller with Android Wear integration will be available for free on Google Play. Users won't need to take any extra steps to get the app working on their Android wearable. The app will automatically be installed on a paired with Android wearable devices if they have Truecaller app open on their Android phone.

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Xiaomi debuts in India with Mi smartphones Xiaomi has also set up 35+ service centers, with dozens more to come, across India including two exclusive Mi service centers in Delhi and Bangalore Xiaomi, one of the leading mobile Internet companies in China, announced its foray into the Indian market with a range of flagship Mismartphones and an exclusive partnership with e-commerce marketplace Flipkart for sale and delivery of these products across India. Xiaomi has also set up

35+service centers, with dozens more to come, across India including two exclusive Mi service centers in Delhi and Bangalore to ensure a robust after-sale service and a hassle-free customer experience.

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesn’t need to cost a fortune. At Xiaomi, they brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies from around the world to bring best in class.

Zync launches 7 inch 2G Calling Tablet Zync is targeting the smaller cities as they feel there is a lot of demand for 2G devices owing to the poor Internet connectivity in tier II and tier III cites.

Zync Global announced its new 2G calling Z-18 7 inch tablet at a price point of Rs. 6009 which will be available in three colors red, white and black. The Z-18 2G calling tablet powered by an all winner A23 Dual Core processor will be available from tomorrow on Homeshop 18 TV. HS18 TV is available in all major DishTV suppliers like Tata sky, Airtel, Videocon etc. The tablet has capacitive multi touch screen along with a screen

What is the defference between Xiaomi and Mi? “Xiaomi” is our company name and should be used when referring to the company. “Mi” is our brand and should be used to refer to all of our products. Examples include Mi TV, Mi Box, Mi 3. We also refer to our products generically with terms like “Mi phones” and “Mi devices”.

The first Mi smartphone that Xiaomi has launched in India is theMi3. Priced at INR 13,999/-,Mi 3 will go on sale on July 22. Pre-registration for Mi3 is now open at www.flipkart.com/Mi. Only customers who register till July 21st mid-night will be eligible to purchase their Mi 3.

Mi 3 specifications: * 5-inch Full HD 1080p IPS display enabling super crisp details and incredible viewing angles * 2.3GHz Qualcomm Snapdragon 800AB processor for the best performance no matter how demanding your apps and games are * 13-megapixel rear camera with dual-LED flash and industry-leading HDR functionality for amazing photos * Supports high speed HSPA+3G connectivity up to 42Mbps * Extralarge3050 mAh internal battery

HTC launched E8 and Desire 616 Extends its smartphone range in India HTC unveiled the HTC One (E8) and HTC Desire 616 recently in India. E8 is the budget version of M8, it has HTC’s iconic flagship design, HTC One (E8). Designed to attract the fashion conscious, HTC has introduced new materials and bold, stylish colors to the latest member of the award-winning ?One family.’ Complete with Motion LaunchTM, HTC BoomSoundTM, and incredible imaging capabilities, with its 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.

The 12.7 cm device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone. Complete with a 2,600 mAh battery, 2GB of RAM and 16GB of onboard memory and expandable SD storage capacity. With both cameras supporting full 1080p HD video recording HTC Desire 616 dual sim packs in super-fast Octa-core processing power into its latest smartphone with HTC BlinkFeedTM, and Video Highlights. HTC Desire 616 dual sim is designed for good gaming and entertainment experience in the category. It supported by a 2000 mAh removable battery. It comes with a 4GB on-board storage and 1GB RAM; and supports microSDTM upto 32GB additional storage (card not included), which makes HTC Desire 616 dual-sim. Dual SIM card holders give you the freedom of having two phones in one, making it easy to switch between multiple mobile accounts and manage both work and personal profiles from one device.

Availability: The HTC One (E8) will be available in India from end of July for INR 35,990/The new HTC Desire 616 dual sim will be available in Dark Gray and Pearl White for INR 17,200/- in India starting from next week.

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resolution of 800?480 pixels and runs on Android 4.2.2 Jelly Bean. Armed with build in 2G and 1.5 GHz dual processor, the tablet is backed with a 2500mAh battery. The device runs on the Android 4.2 Jelly Bean operating system and comes with 512 MB RAM. The internal memory of the device is 4 GB, which can be further expanded up to 32 GB with a microSD card. The tablet comes with a 2MP Pure View camera and 0.3MP Secondary Camera.

This Bluetooth enabled tablet has wireless video transfer facility and will not burn a hole in your pocket as it is available at an affordable price point of Rs. 6,009. The new dual-core tablet is now available for sale in India and will be available for purchase on various e-commerce websites such as Snapdeal.com, HomeShop18.com, naaptol. com, shopclues.com etc. Speaking on the occasion Abhinav Agarwal, CTO, Zync Global said “Seeing the success of the Z -99 2G tablet, Zync has come up with Z-18 2G calling tablet in the same range as we believe there is tremendous scope for this tablet to become successful in the Indian market. Zync is targeting the smaller cities as we feel there is a lot of demand for 2G devices owing to the poor Internet connectivity in tier II and tier III cites. Zync is launching Z-18 2G calling tablet targeting the high-end affordable tablet market in the country which is growing by leaps and bounds. The 7inch tablet is packed with good set of features and is being offered to the consumer at a very affordable price. “ With the launch of Z-18, Zync has strengthened its range in budget segment giving a tough competition for other tablet makers like Micromax, Karbonn, Lava and Swipe etc. The company has tied up with Homeshop 18 for the launch of this tablet.

Zync and Homeshop 18 are partners since 2.5 years where they are selling many other tablets and range of projectors. www.mobilityindia.com

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India’s first SIMenabled smartwatch launched by Spice Spice Smart Pulse M 9010 is country’s first sim enabled smart watch in the wearable devices category.

Spice Retail Limited, pushed the boundaries and created a new benchmark by introducing

the country’s first sim enabled smart watch, Spice Smart Pulse M 9010 in the wearable devices category. The Innovative and fashionable Smart Pulse can be used as a standalone phone with its ground breaking Dual SIM support.

The 4 cm touch screen of the device allows to make the phone functionalities like make and receive call with the free Bluetooth headset provided, read and write SMS, and browse web.

It works as a multi-functional watch and can be paired via Bluetooth with any other android smartphone to work as secondary device for the smartphone. The Smart Pulse device gives remote access for the paired smartphone for functionalities make and receive calls, view call logs, read and write SMSes, remote camera capture, music streaming and notification alert for social applications.

Spice will provide a Bluetooth notification, APK file that needs to be downloaded on the user’s Android smartphone in order to pair with the watch through Bluetooth. This BT notifier application will be available on the official website of Spice, www.spicesmartphones.com.

As a standalone phone, this next-generation smartwatch comes packed with intuitive interface, dual-sim (2G+2G), and most importantly, standalone phone capability.

The Smart Pulse sports a 4 cm screen and an expandable memory capacity of 8 GB. This will give the user access to calling, read and write SMS, call log, contact list, music and camera.

Smart Pulse will be made available at a very attractive MOP of Rs 3,999 exclusively through HomeShop18 from 11th July 2014, 9:15 pm onwards across India. www.mobilityindia.com

Flipkart launches its own tablet - Digiflip Pro XT712 It is the first tablet in the Digiflip Pro series Flipkart, India’s largest e-commerce marketplace has launched the Digiflip Pro XT712 tablet under its private brand, Digiflip Pro. Available in both black and white variants, the XT712 will be the first tablet in the Digiflip Pro series. Priced at Rs 9999, this is the only tablet in the market to offer high-end features at such an affordable price. The tablet also comes with shopping benefits worth over Rs. 5000 and free eBooks worth over Rs. 2000 from Flipkart. Customers can avail of these benefits by shopping from the Flipkart mobile apps that come pre-installed on the tablet.

The after sales service for Digiflip Pro tablets will be handled through a network of over 120 service centres in 100+ cities. Additionally, customers in 13 cities including Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad can avail of priority 24-hour service by visiting any of the 22 priority centres we have partnered with in these cities. Along with a hassle free service assurance, Digiflip Pro tablets also come with the usual Flipkart benefits like COD and a 30 day replacement policy.

Specs: 7” tablet with 1280 x 800p HD resolution with IPS display, 1.3GHz Quad Core Cortex A7 processor,with 1GB DDR3 RAM. With 285 gms. it’s one of the lightest option in its class, Dual SIM 3G with voice calling feature along with the flexibility of using two SIM cards.

Commenting on the launch, Michael Adnani, VP - Retail & Head - Brand Alliances, Flipkart says ? ?We are the first e-commerce marketplace in India to launch our own device through Digiflip Pro. With this, we have taken another step in our goal towards building an entire e-commerce ecosystem in India.

With one of the largest user bases in the country, we have access to unparalleled data that allows us to predict what kind of products and services will work well in the market. And this has helped us come out with a tablet like Digiflip Pro XT712 that offers high end specifications at an unheard of price point in India thus delivering great value to our customers.”

Samsung announces Galaxy Core 2 Trying to boost their smartphone market share in the INR 10,000-15,000 price range Samsung Electronics announces the launch of its latest offering Samsung Galaxy CORE 2 in India.

Galaxy Core 2 is the successor Galaxy Core. This new product provides power packed performance with vivid display, faster processor and premium design.

Samsung Galaxy Core 2 offers its customers an amazing smartphone experience at an attractive price of Rs. 11,900.

Commenting on the launch, Mr. Asim Warsi, Vice President - Marketing, Mobile & IT at Samsung India said “With the launch of Galaxy Core 2, Samsung Electronics has reinforced its commitment to offer latest technology to its customers at an affordable price. With Galaxy Core 2, we offer powerful performance, intelligent features, and refined designs for an exceptional smartphone experience. The Galaxy Core 2 is the perfect device for users who want an optimal mix of style, portability and power. We are confident that the Core 2 will help us augment our existing market share in the INR 10,000-15,000 price range. “ Galaxy Core 2 is equipped with a 4.5-inch (800 x 480 Pixels) LCD capacitive touch screen display providing an engaging and immersive multimedia experience to consumers. Powered by a 1.2 GHz quad-core processor, the smartphone runs on Android 4.4 (KitKat) with Samsung TouchWiz Essence UI. It has a 5-megapixel auto focus rear camera with LED flash and a 0.3-megapixel (VGA) front-facing camera. The camera has 8 innovative modes which give more options and flexibility to capture favourite moments. The device features dual SIM support, has 3G HSPA+ connectivity, 768MB RAM, 4GB of internal storage with expansion slot and 2000 mAh battery. Galaxy Core 2 comes with leather like back cover and offers 14 - languages support. It is available in black and white colours. mobility July 2014 11

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Intex introduces GLO series multi-media speakers Targeting the college youth, young professionals looking to amplify their music with a club like experience Intex Technologies introduced a new range of color changing multi-media speakers - ‘GLO Series’ .

The speakers are well suited for users who are fond of loud and impactful music coupled with special lighting effects to create a disco like appeal at home. The newly introduced range includes three models IT-5000 SUF GLO, IT-2525 SUF GLO, IT-2575 SUF GLO designed to generate high volume sound with sophisticated light show.

The GLO multimedia speakers are optimized for superior experience in indoor or small outdoor surroundings to elevate the music experience of party hoppers.

In addition to producing high frequency beats, the GLO series comes in combination of 6 multicolor LEDs which glow as per the power output generated by the speakers. Intex’s IT-5000 SUF GLO, IT-2525 SUF GLO, IT-2575 SUF GLO speakers are compatible with DVD/PC/LCD TV and come in 6 equalizer options of normal, classic, POP, Jazz, Rock and country suiting your mood.

Commenting on the latest range, Nidhi Markanday, Business Head-Consumer Durables & IT Accessories, Intex Technologies said, “Our speakers range has always been favorite with the users.

With the addition of GLO speakers to multimedia speakers range, we are now reaching out to a wider customer base and particularly those who want great stereo sound. Glo series is perfect for parties or setting the mood while listening at home. It is ideal for users such as college youth, young professionals looking to amplify their music experience to a club-like sound and enhancing their music quotient.”

The speakers starting price range is Rs. 2730/- and goes upto Rs. 4300 /-. The new range will be available at all Intex retail stores, hypermarkets and leading e-commerce portals across India to match the convenient purchasing pattern of today’s customer.

WickedLeak introduced Wammy Neo Youth Wammy Neo Youth can be ordered in the AquaProtect version for an additional cost of Rs.1,500/The new Wammy neo boasts of features like MTK6592 Processor, Mali 450 GPU & AquaProtect Technology and comprises of ultra-fast performance of 1.7GHz octacore processor coupled with 1GB RAM with a 2200mAh Battery. Furthermore, the device comes with Dual SIM and Android4.2 OS (upgradable to Android 4.4 Kitkat) and boasts of a beautiful 5-inch HD IPS display for amazing video viewing experience, with a pixel density of 320ppi for crisp and real life image reproduction.

And, here is some good news for selfie- lovers as well. It features a 13 Megapixel Full HD camera with 5 Megapixel Front Camera and is equipped with features like Motion Capture and Voice Capture i.e. you can give a voice command to click a picture. Besides, it has 8 GB internal Memory which can be expanded up to 64GB through a micro SD card.

Wammy Neo Youth supports S View window through flip Case which can be purchased separately for 1,500/-. The S View window feature allows you to operate the phone without opening the flip cover. Priced at ‘8,450/only, Wammy Neo Youth will be available for pre-booking from 15th July, 2014 exclusively on www.Wickedleak.org. An AquaProtect version can be ordered at ‘1,500 extra.

STK Accessories launches Bluetooth speaker New addition in its product line-up 'Groovez' STK Accessories, under product line-up 'Groovez', announced the SMC 970 Bluetooth portable speaker which is suitable to use with a

mobile phone or any other device with Bluetooth.

The multipoint feature allows two devices to be paired at the same time and it is possible to easily switch between the music on each phone. The built-in microphone allows the speaker to be used to make and receive calls via a Bluetooth enabled mobile phone at the press of one button.

The powerful 3W speaker will provide loud clear music and has a music playback time of up to 4 hours.

Sharing his view / approach towards product extension, Mr. Jay Pau, CEO said, We have a new addition to our already existing Groovez collection - SMC 970 Bluetooth Speaker. At STK Accessories, consumer's need is given the utmost priority. In today's world, when you have an expensive smartphone, it is equally important to have fully equipped mobile accessories. We are confident with this addition in our product lineup 'Groovez'; we will be able to hit the right chord with the Indian choices and provide unique experience.

The features and specification of this product are: Bluetooth V3.0+EDR compliant, Frequency range: 2.4G - 2.480GHZ, Radio Performance: Receive Sensitivity of -90dBm, TX Power Max 4dBm, dB: more than 75 dB, Range: 10m (depending on environmental factors and the connection to the Bluetooth device), Optimum calling distance: 1m, Input: DC 5.0V, Speaker Output: 3W, Battery: 400mAh Lithium-ion, Playback Time: 4 hours (if at 50% volume), Weight: 150g, Dimensions: 75mm x 58mm.

Zebronics introduces feature packed 2.1 Multimedia Speakers Capability to tune and play FM radio has also been added.

Zebronics has launched its latest 2.1 multimedia speaker set, the MicroDrum+, an addition to the company’s extensive line-up of speakers. The new MicroDrum+ model features 3” driver for woofer and 2” drivers for satellites.

The Zebronics Micro Drum+ speaker set, despite its small size, promise to deliver crisp, clear sound and good bass due to its powered subwoofer with 3” driver. The combo outputs 10W (RMS) with a signal-to-noise ratio =85. The speaker system can take audio input from any sound source such as laptops, mobile phones or media players via a standard accessory cable connected into its 3.5mm aux jack. In addition, for the first time a multimedia speaker system in this category provides a memory card slot and USB port, enabling it to play audio directly from SD/MMC cards or USB flash devices.

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Mediaman Provides Result-Oriented Channel Connections With over two decades of expertise in distribution and an established channel network, Mediaman offers its vendors access to more than 5000 channel partners, retailers, corporate resellers, VARs & system integrators (SIs). Mediaman always aims at providing valuable and result-oriented channel connections.

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ediaman is one of the largest Information Technology distributors in India with wide range of products including, but are not limited to, memory, motherboards and laptop batteries of prominent global brands. They also provide their own products under Mediaman brand. With over 25 yrs of presence in the Indian market, Mediaman, headquartered in Mumbai, has over 40 sales offices and stocklocations spread across India and they are continually expanding their operations.

With over two decades of expertise in distribution and an established channel network, Mediaman offers its vendors access to more than 5000 channel partners, retailers, corporate resellers, VARs & system integrators (SIs). Mediaman also offers a variety of business development services such as supply chain management, product handling and retail program management.

As the Generation Next leader of the company, Digant Mehta, S/o Dushyant Mehta, in a direct interaction with NCN shares his views, plans and vision for Mediaman.

Decision To Enter Family Business Regarding his decision to enter his father’s business, Digant shares, “I joined Mediaman 2 yrs back. Even before that I had a fair idea of what my father had been doing. On and off during holidays, I used to visit him and see what he had been doing. Even I used to accompany him during his abroad trips. First, I was part of marketing team of Mediaman brand, our own product. Then we started doing business for a new Brand and Product range. Nearly a year after joining, my father started putting me into the mainstream business. Slowly he started making me understand finance, accounts, marketing, admin and so on. I myself did not realize how much I have learnt; I got familiar with many things and of course I am still learning. Every now and then he teaches me what the different aspects of business are, peculiar tendencies of business and how one should react to those situations? I started with marketing and I have come a long way since then. There is an interesting flashback about how I took a plunge into my father’s business. After my graduation, I was making up my mind what to do—whether to study further, to work somewhere or to join my father’s business. Then it so happened we went to Computex Taiwan.

There I used to ask my dad what activities I should practice. My dad kept on telling me, ‘I will tell you later.’ During Computex we had a chance to share the company of the Chairman of Transcend, Peter Su. He casually asked me www.mobilityindia.com

what I planned to do for the future. I told him I had nothing specific in mind and I was just going around with my dad to see what he was doing.

I told him I might study further or I might work somewhere. That time he told me,‘ Why do you want to learn here and there? Your best teacheris your dad.While coming back in flight, I told my dad I that I had decided to join Mediaman,our family business.”

Mediaman accepts and offers business deals only with decent margins and quality products Mediaman is one of the prominent distributors in the country. About the driving factors behind Mediaman’s success, their policy regarding channel, vendors, margin, etc, Digant explains, “As a policy, we at Mediaman do not do business for thin and risky margins. We always accept deals with decent margins so that we as well as our channel would be safe. Of course, we never hesitate to add value from our side. Next, we are present almost everywhere in the country.

Most important thing with us is as a policy we do business with long term relationships with our end customers. We give them complete knowledge about the product and we also tell them the expected future trends for the product. On the other hand, many traders are interested in just selling products and closing the matter. That is the reason customers trust us and stay with us over a long term. Now we are also focusing on mobility segment, which is expected to give us better margins.”

Mediaman Facilitates Valuable And ResultOriented Channel Connections Willingness to embrace change is Mediaman’s key to its continued success. Mediaman continually innovates its order management and delivery systems to improve customer satisfaction, ensuring growth and higher profitability for business partners and

Digant Mehta

shareholders. Localized expertise and knowledge are the driving forces behind Mediaman’s IT supply chain solutions.

Regarding their focus on logistics, vendor selection and the related things, Digant details, “Mediaman’s principle is to focus on proven andquality-driven manufacturers and Mediaman’s core competencies in distribution are better logistics, efficiently monitored inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system.Mediamanprovides valuable and result-oriented connections for vendors and brands from India and abroad.

Mediaman Aims to Be At The Top In 5 yrs Time Somewhere down the line elders want to pass on to their children what they acquired as inheritance. But it is possible that the beneficiaries may not have the same ideas or zeal as the benefactors to carry forward the business built by elders. “I do not see anything uninteresting in our ICT business. Every now and then some new products or new innovations keep coming up and you see something interesting happening there always. Yes, sometimes things are hectic in this business but that has its own fun.

What in my mind is, so far we have been selling other brands but now we want to create our own brand and promote it as actively as we did for other big brands. The most important principle that I inherited from my father is ‘keep Long term relationships like Family with the Dushyant Mehta Business Partners, Bring Profitability to the partners and stick to Ethical way of business,’” admits Digant. “In 5 yrs time we do not want to be less than a company of Rs 5000 to 10000 cr. Also, we want to make Mediaman a big brand. We want to continually maintain and upgrade ourbusiness skillsets, scalability and momentum.”

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Bose Sound True Headphones Bose Sound True Headphones: Signature sound with a fresh new look

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ose recently updates its headphone lineup with the FreeStyle earbuds, SoundTrue on-ear headphones and SoundTrue around-ear headphones. We got a chance to review the SoundTrue onear headphones. Bose announced their new series of colorful Bose SoundTrue headphones this year, which replace the fantastic older and more conservative-looking Bose OE2i (On-Ear) and AE2i headphones. With these new range of hedadphones Bose is certainly reinventing itself with more fashionable and budgetfriendly models. These Bose SoundTrue onear headphones come in black, white, mint, mint/black or mint/purple colors. And these headphones certainly look more vibrant than their predecessors for targeting the youth. The SoundTrue on-ear headphones we were using were a pale mint which look quite attractive but not flashy. The design itself is very simple and neat, and the headphones can be easily adjusted. The cups are mounted on collapsible hinges and can be folded flat so that you can carry the headset in a small pouch (which comes in the box). The earcups can turn 180 degrees to let them fold flat enough to fit in the palm of your hands. This makes the SoundTrue On-Ears great for people who are on the move and like to stash their headphones in their backpack. The SoundTrue’s inline microphone-toting cable is removable and attaches only to the left earcup.

You can also remove and replace the memory foam earpads, each of which is tailored to the particular headphone it is sold with. The plastics used in the rest of the construction of the SoundTrues are great — typical hardwearing, solid but light weight. The audio that

Pros you’ll get from the Bose SoundTrue on-ear headphones is not exceptional but decent enough. We expected much better than this from Bose. Though it handles well all kinds of genres and sound, sometimes it lacks that measured and balanced sound. The headphones cable also has an integrated microphone for taking calls.

Voice quality seemed fine with no distortion.

• • •

Verdict

In the Box

Great ergonomics, with vibrant colors, very light weighted headphones for your everyday use, but may pinch you in your pocket.

Price: Rs. 13,388

Comfortable, lightweight design.

Foldable for easy transportation.

Decent audio isolation and good sound.

Cons •

• • •

Relatively high price.

Headphones Audio cable (167cm) Carrying pouch

Mobility Ratings: Design:

Performance:

Value for money:

Overall:

From Mobility we have introduced our new review section, in which we will be doing some in-depth analysis of latest products which will guide you to choose right kind of gadgets that you are looking for. This month we are reviewing 4 different products for you, do let us know what’s your take on this. Send us your feedback to Jayanta Ghosh, Associate Editor Tech. at jayanta@mobilityindia.com CMYK

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Cubix from Portronics An ultraportable AUX speaker, a perfect match for your travel bag

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ubix is a new range of ultra portable speakers from Portronics. These Aux speakers are very lightweight and one can easily carry them around in his backpack or even in his pocket. They come in three silicon casing colors of blue, orange and yellow. Lookwise we can say that it fits in any corner of your room or office desk and looks very attractive. It has a very simple boxy design and only one controller on the top to help you to power on and raise the volume of the speaker. Cubix has great adaptability and can easily be played with your smartphones; tablets; Mp3 players; notebooks; desktops; hand-held gaming consoles or any other audio-enabled devices. The most unique feature of Cubix is that it needs no separate power source to run. Just connect the speaker to an Aux port of the device you wish to play music from and you are ready to enjoy. The AUX cable, hidden under its back cover, making the cables storage safe and secure, all you have to do is just remove the back lid to find the in-built cable or to store it back. Cubix contains high quality dual coil 2W drivers that help amplify the sound. The sound output of Cubix is decent enough. Don’t expect a room filling sound from this device but it will help you to liberate the music from your smartphone or tablet or laptop. It not only amplifies the sound but also gives you distortionfree audible output. It contains a special 18650 Li ion cell that is additionally protected through the PCB at both ends. The play time of the speaker in a single charge is more than 4 hours at full volume.

Verdict: Very decent option in this price tag, which give you a distortion-free sound, but this not a wireless speaker and you have only AUX options and no FM.

Price: Rs 1299 Pros: •

Good design compact sound, not many buttons, well managed AUX cable

Cons: •

No Radio

Specs: • • • •

AUX speaker Weight: 259 g 20 x 11.4 x 4.6 cm Blue, orange and yellow color options Mobility Ratings: Features:

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Performance:

Value for money:

Overall: mobility July 2014 15

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F&D: F1200U Powerful sound at an affordable price

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&D has ventured into 4.1 speaker category with ‘F1200U’. The sub-woofer comes with a 4 inch full-range driver and the satellite speakers are powered by 4-inch full range drivers output. With this range of speaker system F&D is targeting the consumers who need quality sound for music, movies and games in-house.

The F1200U home theatre speakers offering 3600W PMPO has a built-in digital FM player providing storage up to 100 stations which works on PLL technology. The home theatre speakers can be easily connected to various media devices such as USB/SD card, PC, TV, MP3, CD and DVD player.

Usability & Performance: First the set up part: as we all know these wired 4.1 and 5.1 speakers are always a big problem to set up. And this F&D 4.1 F1200U also has these long wires to deal with. But not so complex to set up as all the wires are color coded so you can easily identify the slots. It features a round shape satellite design and a heavy duty metal grill. The subwoofer of F1200U flaunts a wooden cabinet which promises to deliver a strong and low distortion bass.

Once you are through with the setup by placing the satellite speakers according to their place, you are ready to play your media through various sources as one can easily connect these speakers to PC, TV, MP3, CD and DVD players.

The output is very impressive as always, and F&D never disappoints you with its performance.

Though we played through various sources the speakers performed really well without any major issue. The sound output is very decent and distortion-free in most of the genres. While playing games we noticed few distortions in max volume level with few action games. Other than that not many negatives in these speakers. This is again a very good pocket-friendly home theater option for people who are looking to enhance their home entertainment.

Pros: •

Price, Compact, Sound quality

Cons: •

Some distortion at max volume

Specs • • • •

Verdict: Easy to plug-in and perfect for a midrange room to experience quality music, games and movies.

Price: 4990/-

• • •

4.1 Channel 3600W PMPO Digital FM: Stores up to 100 radio stations Subwoofer dimensions: 198 x 227 x 210 mm Front speaker dimensions: 128 x 110 x 116 mm Color - Black Package contents: F&D 4.1 Multimedia Speaker F1200U, Remote control, Audio input cable

Mobility Ratings: Feature: 16 mobility July 2014

Performance:

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Overall: www.mobilityindia.com

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Wickedleak Wammy Passion X : Spec heavy water proof device

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ollowing the Wammy Passion Z and Z+, the new Wammy Passion X has quite is loaded with few new features. But overall design-wise the Wammy Passion X looks exactly like its predecessor, the Wammy Passion Z or Z+. It's based on an octa-core processor and has a full-HD screen, but the headline feature is its water-repellent "super-hydrophobic" coating, which the company claims makes the phone largely impervious to all kinds of liquids.

Features: If we look into its features then we can say it has some decent specs in this category.

Apart from the water resistance feature, this smartphone comes with a 5-inch IPS touch screen with DragonTrail scratch-resistant glass (1920×1080 px), powered with a 1.7GHz octacore Mediatek MT6592 processor and 2GB RAM. It has a 16GB internal memory and supports microSD up to 64GB. The camera features a 13MP rear camera that is capable of capturing 1080p FullHD video recording and the 5MP front camera is able to record 720p HD video. The Passion X has Dual-SIM (GSM + GSM) capability and supports connectivity to 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4 GPS with A-GP. It has a 2500mAH battery and runs on Android 4.2 Jelly Bean.

Performance: The Wammy Passion X is very light and we feel is cheap. The build quality is not that great as the plastic material is of a low quality and back panel, for instance, does not seal tightly and you can see gaps. It uses capacitive touch buttons, making full use of its bezel, which is always good but in this case, there is no backlight for those buttons. So if you are using the phone after switching off the lights, you can't see the buttons and will often press the wrong one. The 5-inch full HD display is crisp with rich colors and offers good viewing angles with scratchresistant Dragontrail glass. The device runs pretty smooth in day to day tasks. We haven’t noticed any lag in games or in multitasking, though the device is prone to smudges. The key highlight of this device is its AquaProtect feature, which is a waterproof nano-coating that helps to protect the samrtphone from rain, coffee spills but it is not that ultimate rugged phone. The 16GB of built-in memory is a good move by Wickedleak. Plus, you can always expand it via microSD. Camera is not that great in this Wammy Passion X; it is not for

those people who are looking for quality images in any given scenario. The Passion X is fine when you are clicking photos outdoors in the day, but in low lighting condition, the noise levels go up disproportionately. Taking photographs at night, even with the LED flash on, is not a good experience. Battery life of this device goes up to 12-13 hrs of day to day task and 8-9 hours in heavy usage.

Pros:

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Display, Performance, Battery life

Cons: •

Very light plastic body, pro to fingerprints

Specs: •

1.7GHz octa-core

•

RAM: 2GB

Verdict:

•

Internal Storage: 16GB

This is not that bad option if you look to its competitors at this price bracket, but it is also not the best phone in its category.

Price: Rs 17,999

•

Expandable: 64GB

•

Camera: 13 & 3

•

Weight: 150.00

Mobility Ratings: Features:

•

Performance:

Hugo Barra, VP International, Xiaomi Value for money:

Design: mobility July 2014 17

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HP: 15-g004AU Portable A very good option as your home and office workstation Features: This model comes with 1 GHz, AMD Dual Core E1-2100 processor, 1 MB L2 cache memory and 2GB DDR3L RAM. And you have an option to expand the RAM up to 8 GB. This laptop comes with 500 GB SATA hard disk, at 5600 rpm. Sharing data is not so difficult with this laptop as it comes with multiple integrated networking options including Bluetooth v4.0+ HS, Wi-Fi 802.11 b/g/n and 10/100 Base T Ethernet. Other connectivity features include RJ45 LAN, 1 USB v3.0 and 2 USB v2.0 ports and headphone & microphone-in combo jack. Also the 8X SuperMulti Drive with DL gives you a great option to make quick copies of your important data and also your precious digital content. This HP Pavilion 15.6 comes with Kensington lock slot for theft protection. Using this slot, you can chain your laptop for a theft protection.

Performance: Working on this notebook is easy with its full-size textured island style keyboard and touchpad with Windows 8 multi-touch gesture support. The laptop is powered with 4 cell Li-Ion battery, which helps this Dual Core notebook go on for long hours. With 1 GHz, AMD Dual Core A4-1200 APU processor, this laptop performs at a lightning speed. You will enjoy the Windows 8.1 64 bit OS experience on this HP Pavilion notebook. The SkyDrive storage can help you store data instantly and also sync and share it with other devices. The card slot supports multiformat readers such as SD, SD-HC and SD-XC. You can share, upload, edit and print your photos in one location with the HP Connected Photo software. For its multimedia feature, we can say that the combination of 15.6 inch HD LED-backlit widescreen display and dual speakers with HD audio will make your movie-watching experience a delight. Tether this 15.6 inch notebook to your TV using the HDMI v1.4 port and watch movies on the big screen. With HDCP support, your digital data such as movies, programs and audio is protected against unauthorized interception during digital interface. This laptop comes with 1 year manufacturer warranty and McAfee Internet Security to protect your data from online threats, spam, spyware, identity theft and malware.

Specs:

Verdict: Decent enough 15” laptop in this price range, but not too friendly to tag along with you all the time.

Pros: Good built, good connectivity options, decent battery life

Cons: Heavy to carry around Price: Starting range 31,500/-

15.6” LED Backlit Widescreen AMD Dual Core E1 APU Processor E1-2100 1 GHz, 1 MB L2 Cache Windows 8.1 (64 Bit) Memory: 2 GB PC3-10600 DDR3L1333 (10667 MB/s), 1 SODIMM Slot (upgradeable to 8 GB by discard) Hard Drive: 500 GB Serial ATA 8X SuperMulti Drive with DL Discrete Class AMD Radeon HD 8210 HP TrueVision HD Webcam – 1280 x 720 by 24 frames 4 Cell Lithium Ion Dimension (HxWxD) - 1.0 x 14.88 x 10.2 inches Weight – 2.23 Kgs Mobility Rating:

Mobility Ratings: Feature: 18 mobility July 2014

Performance:

Value for money:

overall: www.mobilityindia.com

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At the APJ Media Summit 2014, HP Unveils Colorful New Lineup of Consumer Notebook PCs HP unveiled its latest range of consumer notebook and touch convertible PCs, and a variety of colourful accessories delivering new eye-catching options for consumers in India to express their unique style and personality. The new HP Pavilion Notebook Series, HP Pavilion x360, HP Pavilion 23 All-in-One and the HP ENVY 15 Notebook PC were showcased today at the HP APJ Media Summit 2014 in Mumbai.

“Our latest line-up of consumer PCs delivers innovative design and a broad range of colour options that drive creativity and productivity.”

Mr. Ketan Patel, Director, Computing Category, Printing and Personal Systems, HP India Ketan Patel, Director, Computing Category Printing and System, HP India, in an interaction with Mobility India he shares HP’s latest outlook.

Two months back we launched HP Pavilion x360 convertible which can work both as notebook and tablet. Today people are looking for powerpacked ingenious products like X360.

It has no sockets and it is stylish and reliable. It comes with high power processors with no compromise on speed, with high performance graphics and high configuration hard disk in it.

Our notebooks come in several attractive colors like gold, aqua blue, red, vibrant red, and so on.

We have been getting tremendous response for our notebooks particularly from the youngsters who are impressed by the colors and by the superior form factors. Our notebooks come with 4GB Nvidia gaming graphics card.”

X360 has a good touchpad which is quite different from what you have seen before. This is a specially made wider touchpad. It has 2 sides to it made especially for Windows 8.1. This makes it very easy and convenient to get the icons of Windows 8.1. Also it has a battery keyboard. Other cool factors include HP-connected downloadable music. It has everything the youth needs— style, music, graphics, speed, performance and investment security.

“As a backup assurance we are giving 3 yr damage protection warranty, as a value-added service, to the customers so that their investment is secure. We have also launched accessories for the notebook like headsets, mouse, carry-cases, bags, etc, all so beautiful, to take care that even small things are not missed out. Using the HPconnected photo app you can access photos from your PC and print them wirelessly on your printer.

We see to that performance is not compromised for gaming music and accessory products. On our X360, we have multiple operating systems like Ginger, Chrome, Android and so on and different architectures with Intel chip, AMD chip, etc. As the providers of next gen products, we are making sure that our products take care of all the different needs of various users across consumer and commercial segments to make life productive and easier. Today, the trend is that most offices and users want all-in-ones; they do not want www.mobilityindia.com

to keep two different boxes for two different purposes—space has become a constraint. It is the recent trend where gradually all-in-ones are gaining ground. We have partnerships with all micro ISBs to provide solutions and work is going on in that direction to certify HP workstations to respond well to the different software available.

In fact, when POC is done at the customer’s place both from hardware and software standpoints, the customer is very confident of the offering. On the promotion front, we have signed up Deepika Padukone as our brand ambassador and we are actively present on social media such as facebook, twitter, linkedin, etc,” adds Ketan.

HP Pavilion 14 and HP Pavilion 15 Notebook PCs The new HP Pavilion Notebook Series provides all the benefits of a desktop PC in a sleek, colourful package. The devices feature a fashionable uni-body design that allows for less flex and stress on the device. The thin and light notebook PCs are designed for users who want a combination of high performance and stylish design. The new range comes in a variety of colours including Natural Silver, Snow White, Aqua Blue and Vibrant Red. With Beats AudioTM and dual speakers, the HP Pavilion Notebook series delivers the best-sounding, richest audio on a PC. The notebooks also deliver the speed required for day-to-day work with industry-leading processors. The new HP Pavilion Notebooks are now available for INR 39,990/-

HP Pavilion x360

Pentium Quad Core Bay-Trail processor and 4 GB of RAM and a 500 GB hard disk drive. The HP Pavilion x360 is priced at INR. 39,990/-

HP ENVY 15 Notebook PCs The HP ENVY 15 Notebook PC is a powerful device, optimized for the ultimate Windows 8.1 touch experience, with a Full HD touchscreen display. Featuring the HP Control ZoneTM trackpad optimized for Windows 8, the new HP ENVY Notebook allows easy navigation for the most comfortable user experience. The new HP ENVY Notebook also enables extra enjoyment with up to 1.5TB of additional storage for more music, videos, and photos. Dual speakers and a subwoofer deliver a premium Beats AudioTM experience. The HP Envy 15 will be available in India from 20th July starting from INR 62,990/-

HP Pavilion 23 All-in-One Desktop HP Pavilion 23 AiO Desktop is designed for entertainment and is easy to set-up. With a high-definition touchscreen and webcam, the compact desktop is ideal for movie viewing and web chatting. The 23-inch all-in-one has an intuitive touch technology and makes it a complete entertainment device to listen to your favourite music and play your favourite games.

The desktop with a slim and trendy design will be available in the market from July 20th

Amplifying the HP Experience HP unveiled a variety of fun and stylish accessories including speakers, headphones and headsets to match its new colourful Notebook PC range. The impressively compact palm-sized USB and Bluetooth enabled speakers are technically engineered to deliver optimal sound quality.

The colourful HP Headset range allows you to listen, game and chat with amazing sound clarity.

Designed for productivity and entertainment, the HP Pavilion x360 is a touch convertible PC featuring a 360degree hinge that enables users to easily convert from notebook to a stand, tent or tablet mode.

Music lovers will enjoy its powerful entertainment per formance featuring builtin Beats AudioTM, dual speakers designed for great sound in any position, and an optimized touch screen. The HP Pavilion x360 is a Windows 8 device Ketan Patel, Director, Computing Category, featuring an 11.6Printing & Personal Systems, HP India inch LED antiglare widescreen,

The speaker range starts from INR 1,200/Headsets range starts from INR 1,900/Will be available in Indian market from August 7, 2014.

Extending colour even further to the HP Slate6 and HP Slate7 VoiceTabs, five new coloured back covers have also been released. The back covers come in pink, purple, green, blue and white and will be available in the Indian market from August 10, 2014 for INR 1,199/mobility July 2014 19

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T

he first Union Budget 2014 by the Modi Government announced by Finance Minister ArunJaitley covers a lot of ground, and at first glance, there are some very interesting announcements that apply to telecom and IT sector.

As part of the announcements, online and mobile ADs will also come under the service tax ambit, which could impact a lot of online businesses; and 10 percent basic customs duties on importation of telecom products could also raise prices.

Some promises, like village level broadband connectivity, have been doing the rounds for years now,the government has also announced incubators and startup funds, and promised a special focus on technology startups.

20 mobility July 2014

More satellites, more communication

FDI in e-commerce

The Mars Orbiter is expected to reach its destination on September 24, and the finance minister also said that more GSLV satellite launches will take place. This will only increase the communication enablement and can also create more opportunities to reduce on the communication costs.

TheFinance Minister also announced that the manufacturing units will be allowed to sell its products through retail including e-commerce platforms without any additional approval. This could simplify brands getting a presence on online sites like Flipkart, eBay, Amazon, Snapdeal, etc. The minister has also announced increasing the FDI level for the e-commerce sector.

Integrated Online billing platform As part of the Budget, it is also announcedthat there will be a unified bill payment system a single website from where all bills can be accessed and paid. What this might do is pull the rug out from under payment gateways, as you could pay for products online directly through the RBI, instead of an intermediary.

Gadgets becoming cheaper Mobile phones are set to get cheaper now.

The government has announced that LCD and LED monitors under 19-inches will become cheaper. There is an announcement of4 percent exemption on smart card components as well.

Also announced is no import duty on the www.mobilityindia.com

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components that go into making PCs - this could make local assembly of computers more attractive and indirectly lower prices.

What the Industry Says:

Kunal Bahl, CEO & Cofounder, Snapdeal: The extension of railway logistics support to e-commerce companies is a positive initiative. This will reduce their reliance on surface and aerial logistics for their deliveries.

P. G. Lakshminarayan, Vice PresidentFinance at eScan

“The Budget looks pragmatic and realistic and is in line with expectations.

Defined focus on domestic manufacturing & infrastructure, investment allocations to build Smart Cities & to increase broadband penetration of Indian villages, liberalization of FDI in ecommerce sector, promised actions to finalize GST this year, clarity on transfer pricing along with a collaborative framework to minimize future disputes,etc are all steps in the right direction and indicative of a positive start to a long-term process. To conclude, this Budget is quite optimistic with clear roadmap ahead and it will be quite interesting to track how it plays out eventually”

Neeraj Roy, MD & CEO, Hungama

The aspect of bringing back online advertising into the service tax ambit, whilst it is still a fledgling segment, is therefore almost a conflicting action and not a welcome move.

www.mobilityindia.com

Veerasundar Veluswamy, EVP & Chief Financial Officer, CSS Corp.

Negatives: • No major incentives for IT/ITES industry; • Contrary to industry expectations, Minimum Alternate Tax (18.5% including surcharge &cess) still continues to apply for SEZs . Also there was no indication about the time lines for removal or reduction of MAT rates • There is no change in the Corporate Tax rates (domestic companies almost 34% & foreign companies close to 43%). Industry expectations is that the Government would take steps to align India's direct tax rates in line with those in ASEAN to make Indian Industries internationally competitive.

• Retrospective amendment still continues but however cases affected by such amendments will be handled by a committee; • Non Deductibility of mandated 2% CSR expenditure for Income tax purposes

Positives: • Introduction of a “Roll Back” provision in the Advanced Pricing Agreement (APA) scheme so that an APA entered into for future transactions is also applicable to international transactions undertaken in previous four years in specified circumstances. This helps reduce long standing litigation affecting the IT/ITES industry severely; • Introduction of advance ruling for payments made to residents – This measure provides much needed clarity on the taxability of the transaction and avoiding litigation; • To allow use of multiple year data for comparability analysis under transfer pricing regulations. This helps provide much needed respite/clarification from a long-standing dispute pending before Indian Courts; • Continuation of tax rate of 15% on foreign dividends received without any sunset clause. This helps continue the cash repatriation from foreign arms of India IT/ITES companies. mobility July 2014 21

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Amazon India The Finance Minister’s statement of allowing manufacturing units to sell their products through e-commerce platforms without any additional approvals is a positive statement of intent for the e-commerce industry. Following this statement, we are hopeful of a more positive and liberalized policy on e-commerce in the near future aimed to help grow the manufacturing industry.

Ajjay R Agarwal, CMD, Maxx Mobile: “The reduction in investment allowance limit from Rs 100 crore to Rs 25 crore will help in encouraging ancillary units. But, the budget does not have any specific measures to incentivize largescale domestic manufacturing of mobile phones, like increasing the duty differential between imported and indigenously manufactured mobile phones. Some more concrete steps could have been taken.”

“We feel that the new government has presented a progressive budget, which will help in creating an investorfriendly environment and attract more foreign and domestic investment in the Telecom sector.

Allowing FDI in telecom will attract more investment across functional technology areas like 4G and Wi-Fi enablement of cities, railway stations and trains, will create more opportunities for telecom solution providers like UST Global. Another key highlight of the budgetis the creation of rural broadband vision which will allow telecom companies to be a part of inclusive growth and improve the penetration of technologies to rural households, thereby improving the living standards of the citizens. Government earmarking Rs 7060 crore in this financial year for developing 100 smart cities in the country would also help create communication infrastructure.”

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Praveen Rajpal, CEO, Rockstand “The Union Budget 2014 is an optimistic move by the government for the entire IT and telecom industry. We welcome the recent developments and applaud the government’s decision to support start-ups especially in the Technology and software space. The government’s decision to support start-ups through incubation centres will propel young entrepreneurs to initiate private ventures and reinvest in the nation’s economy. The government decision to allocate separate funds to support various e-governance projects and to uplift the education system across the country is a great move.”

N K Goel, Chairman Emeritus, TEMA:“TEMA & CMAI Welcome the budget of the present government to impose 10% duty on specified telecom equipment that are outside the purview of the Information Technology Agreement. This will go a long way in encouraging the domestic manufacturing of telecom equipment and creation of new jobs. We expect the generation of nearly 5 lac direct and indirect jobs. This budget lays further emphasis on expanding broadband which will guide the next phase of India’s growth. Another positive aspect of the budget is, the government for the first time talked about startups, entrepreneurs, domestic products and R&D with a budget provision of Rs 10000 crores.”

AdityaAgarwal, Director and Co-founder ICE (smart phone and tablet brand): The FM has removed SAD for tablet components, which means lesser taxrelated complications for companies. Earlier, we were supposed to claim a refund on SAD after the components have been used for manufacturing or assembling. The refund process was not only complicated but time consuming too. Removal of such a tax component is a step in tax simplification direction.

www.mobilityindia.com

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At a time when there is a large set of consumers who look for better mobility driven solutions, the answers come in the form of laptops and it is the batteries of laptops that power these mobility solutions. Easy availability of fake laptop batteries is a huge menace and we all should rise up to fight it with all the heart, mind and clear understanding.

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ost of us who use a laptop often find it difficult to buy authentic laptop battery. We have seen many instances where a user faces problems after changing the laptop battery; either the laptop goes off or it gives bad battery backup or heating issue or sometimes far more hazardous explosions.

And these days there are many shops which are selling fake batteries openly and it is a huge task for a user to identify which is genuine and which is fake.

In Mobility India we are covering this story to help readers understand the problem and to www.mobilityindia.com

educate customers to stay out of fake batteries.

And is there any third party good option also available in the market that we can trust.

According to Ketan Patel, Director, Computing Category, Printing and Personal Systems, HP India, “At HP, we give extreme importance to original and trusted computing parts and we recommend that consumers should always opt for genuine spare parts. We also advise consumers to check the company security seal and ask for warranty while buying the battery. We suggest that consumers should rely on HP authorized dealers and our exclusive stores, HP World, while buying the spare parts for their devices.�

In the view of S Rajendran from Acer India, “When it comes to replacing old batteries, wecome across two options in the market: one is fakes and other is so called compatibles. For compatibles, sellers say that this battery runs with X, Y, Z brands etc.We strongly recommend that the customers who are buying batteries for the laptop to insist on warranty for 1 year, as this is the first filter point. Second, they need to understand the type of battery their laptop needs: nickel cadmium, NIMH, Li-ion or lithium poly. Some types are simply outdated. For example, nickel cadmium battery is no longer efficient and so no longer is recommended. Next mobility July 2014 23

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As per the views from S Rajendran from Acer India, “We defi nitely want customers who are buying batteries for the laptop to insist on warranty, as this is the fi rst point of S. Rajendran, Acer India fi lter while it assure that while spending 4tousand rupees I have a warranty of this product for a year.”

adds, Ketan Patel from HP India.

According to S Rajendran from Acer, “The risk of using cheap fake batteries is that your laptop equipment including motherboard can be damaged. We have seen incidents when motherboards got totally burnt when fake batteries were used.So in the pursuit of low cost battery,the user should not suffer costly damages.”

As per Amit Chatrath, from Lenovo, “A fake battery can damage the motherboard or the hard disk of the device and it can even catch fire. Fakes battery can also lose the strength and capacity to hold charge sooner than the originals.It is difficult to differentiate an original battery from a duplicate one. Hence, for Lenovo batteries we put a 3D hologram on the box where the serial number on the box matches with the serial number on the battery. All our products are packaged in a white retail box, except the Think batteries which are available in brown boxes.”

indicator of genuineness is that genuine batteries have stickers revealing the clear brand names, the compatibility, certifications and the battery part number. The safe way to get genuine ones is buyingthem from genuine authorized outlets.”

Explaining the perils of fakes, Amit Chatrath, Head, Home and Small Business Products, Lenovo How to identify a fake laptop battery?

India. says, “We recommend the customers to As per the views of Ketan Patel from HP India, buy genuine batteries from authorized resellers “The original components from HP have the and retailers. Brand certificates or authorizations security seal on its box and one can easily identify should be sought from the partner who is selling the authentic HP product by its packaging. Original the battery. Compatible battery includes a higher batteries can be risk security structure as well factors as they damage as better quality.” other components Explaining about like the motherboard, the fakes, S Rajendran HDD, etc in a laptop. We says, “For the sake Explaining about the perils of fakealso recommend that of identification, Amit Chatrath, Head, Home and Small customers should ask genuine batteries are Business Products, Lenovo India says for an invoice and take a tamperproof, have 3D that “We recommend that customers note of the serial number stickers, watermarks, etc. buy genuine batteries from authorised of the battery purchased.”

Also if you have a close resellers and retailers. Brand certifi cates As per the views look at lettering and or authorisations should be sought from expressed by Dell, “When printing on the package the partner who is selling the battery. “ choosing a battery, the and the product, on main point you need to fakes you find lots of consider is the amount of inconsistencies. So you energy the battery can store. This is measured in should be smart enough to check all these points watt-hours (Wh). For longer runtime per charge, as there is no single way you can identify the choose a battery with a greater Wh rating. Dell genuineness of the product. Even when we are has a rigorous qualification process by which selling in the retail space, we give batteries a good all Dell batteries are validated to ensure proper packaging. We also spenda lot on educating the function, performance and safety. Some non-Dell customers and the channel through PR stories, batteries are available in the market with claims leaflets, etc.We have our Acer service lounge. Acer of compatibility with Dell systems. Dell cannot authorized retail outlets are listed on our website, verify these claims and cannot assure the safety so when a customer wants to buy a battery, of using them in a Dell system. Dell strongly he can check all the authorized outlets in their encourages its customers to use only Dell laptop locality. What we sell in India has a proper seal, batteries advertised as appropriate for their proper retail packing and a part number.” laptop model. Dell laptop batteries come with Steps to Control Fakes a 1-year warranty and they are engineered for “At HP, we try our best generate awareness optimal safety and performance for Dell systems through EDMs, leaflets, etc among our channel and theyare supported by Dell’s technical support partners about original batteries and fakes. We for the length of the warranty period.” How fake also take serious measures against partners who batteries can harm your laptops? involve in malpractices and sell fake components “Battery is the source of providing specific under HP branding,” informs Ketan Patel from HP. voltage at a certain current ampere level for According to Amit Chatrath from Lenovo, which laptop hardware is designed. These “We regularly informand educateour partners voltage and current output should be regulated about the advantages of using original products. to specified margin. Fake batteries do not provide We also spread awareness through informative the regulated output which can adversely affect collaterals like banners and posters in all our the life of hardware components. There are stores. We recently conducted legal raids in the many risks involved in using counterfeit or fake markets of Bangalore and Hyderabad for dealers batteries including damage to the notebook’s selling counterfeit products.” hardwareand poor performance of the device,” According to Dell, “Dell recommends that 24 mobility July 2014

According to Ketan Patel, Director, Computing Category, Printing and Personal Systems, HP India, “At HP, we give extreme importance to original and Ketan Patel, Director, trusted computing parts Computing Category, and we recommend that Printing & Personal consumers should always Systems, HP India opt for genuine spare parts. We also advise consumers to check the company security seal and ask for warranty while buying the battery.

users replace their batteries with a genuine Dell battery obtained from Dell. When using a genuine Dell battery, you can be assured that you have a battery that has been designed, qualified and manufactured to strict Dell quality standards that offers the users safety and performance.Some non-Dell batteries are available in the market with claims of compatibility with Dell laptops. Dell does not verify these claims or the safety of using them in a Dell laptop. Dell strongly encourages its customers to use only Dell laptop batteries advertised as appropriate for their laptop model.

Only Dell batteries are engineered for optimal safety and performance for Dell systems and are supported by Dell technical support for the length of the limited hardware warranty period.”

Which Laptop Battery is Right for You? Laptop batteries are available according to the model and type which they've been designed. All

As per Dell, “When choosing a battery, the main quality that you need to consider is the amount of energy that can be stored in a battery. This is measured in Watt- Hours (Wh). For longer runtime per charge, choose a battery with a greater Wh rating. “

laptop batteries do, however share some common characteristics that differentiate them from regular household batteries. Rechargeable batteries are more complex than standard batteries. This is because the electrochemical reaction that provides power must be reversible. Care has to be taken when recharging them to ensure they perform at their best. Some companies offer used "cheap laptop batteries" for sale, saying that they have refurbished each battery and restored most of its useful life. The fallacy of this is that, although possible to refurbish a second-hand laptop battery, the cost to do so would be more than the price of a new battery. So, "Buyer beware," and if you must buy discount laptop batteries, better you go for new batteries. www.mobilityindia.com

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Laptop Battery Buying Advice Every laptop battery hits old age, depending on how heavily the user uses his laptop. On an average a genuine laptop battery lasts from 18-36 months. After that the battery slips into a gradual decline and loses its ability to take a full charge or sometimes it simply does not charge.

In general, a typical battery can be recharged between 300 and 500 times before the chemicals inside start to wear out. After that the battery that once powered a system for three hours may now run for only an hour or less. That is the time when you need to replace your laptop battery

Types of battery The next main thing a consumer should look for is the type of battery. Batteries can be made using several chemicals. For laptops, there are four main types of batteries. They are Ni-Cad, Ni-MH, Li-Ion and Li-Poly. There is no major manufacturer who still makes Ni-Cad laptop batteries, as they are outdated and primitive type of batteries. NiMH is the newer and more advanced, but is not as good as its Li-Ion and Li-Poly counterparts. If we compare the last three types (Ni-MH, Li-Ion and Li-Poly), we find that Ni-MH batteries weigh more than the other two, but produce less current than the other two. Li-Ion and Li-Poly are the most advanced types of batteries in the market and you should try to get one of these two types if possible. Most laptops that come with one type of battery cannot use any other type of battery, meaning that if your laptop came with a Ni-Cad, it must be replaced by another Ni-Cad. The same goes for the other types. Please note that in some cases, this does not apply. Some laptops that come with a Ni-MH battery can be replaced with a stronger Li-Ion one.

Options available

warranty on this type of battery is very minimal.

Refurbished batteries do not hold as much power when compared to new batteries. Also, they can go dead suddenly since you really do not know how old they are. Our recommendation is to stay away from refurbished ones.

Our Verdict It is always better to buy a genuine laptop battery from the listed authorized center of your laptop brand, as that comes with a part number, warranty and company service option but you might have to shell a few extra bucks.

If you are looking for a third party option, then a one year warranty is a must. Don't buy any battery with a warranty less than one year.

Batteries have been known to die early and a three month warranty could leave you high and dry.

What to do with your old battery Go for recycling as many vendors organize free laptop Battery Recycling Programs in India for consumers. To avoid adding to e-trash go for this solution, as this will also help you avoid refurbished ones or dupes.

There are two basic types of notebook batteries: the standard branded batteries and the aftermarket batteries that are available from thirdparty resellers -- often for a significantly lower price. All of us want to save money, but not if it puts our notebooks at risk. Buying an aftermarket battery often goes against the advice of laptop manufacturers, and in some cases can even void the warranty. So you have to be very sure whether it is worth to save a few bucks?

Other option which you must avoid Refurbished battery is another option that a few local shops can offer you. Usually the www.mobilityindia.com

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"We are very excited to bring this premium luxury to consumers in India”

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SUS today announced the ZenFone, a brand-new smartphone series that offers a choice of screen sizes from 4 to 6 inches, and the all new Fonepad 7 FE170CG with ZenUI.

ASUS CEO Jerry Shen When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” For the first time, Indian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colors. All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use.

Jerry Shen, CEO, ASUS

ASUS Corporate Vice President Eric Chen added, “We believe the ZenFone and Fonepad 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year.”

The latest generation of ASUS Fonepad 7 is a portable 7-inch palmsized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad 7 fully supports the Android 4.4 Kitkat upgrade, and its 3G function enables ubiquitous internet connection.

“Intel is proud to join ASUS on the Zenfone journey in India with our Intel Atom processors and Intel XMM 6360 communications Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel

platform. The Zenfone offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel.

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Eric Chen, Vice President, ASUS www.mobilityindia.com

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ZenUi — open messaging and enhanced ASUS apps for Android

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enFone 4, 5 and 6 all feature the magnificent new user interface from ASUS: ZenUI. Exclusive to ASUS smart devices, ZenUI is meticulously designed to help users make the most of the functionality that’s packed in to every ZenFone. ZenUI delivers a holistic user experience with exceptional functionality and sublime simplicity. ZenFone gives users the tools they need to communicate any thought or

feeling, and to stay connected, anywhere.

ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This seamless messaging tool allows users to share almost any kind of content easily with anyone on any phone—all without racking up charges associated with sending traditional text (SMS) or picture (MMS) messages.

ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users. For example, the ASUS-enhanced email app allows messages to be read by thread, so it’s much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye strain, while the Gallery app facilitates enhanced online synchronization.

ZenFone 5

ZenFone 4 ZenFone 4 has a gorgeous 4-inch display and a powerful 1.2GHz Intel® Atom™ Z2520 processor with Quad-Thread Hyper-Threading Technology— providing smooth operations and great performance.

Featuring two built-in cameras, a lightweight 115g slim line design, and availability in five fun colors (Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow), the ZenFone 4 is a mix of style and value for young people who demand the perfect companion for their mobile lifestyles.

Zenfone 4 – Rs. 5999/-

ZenFone 5 has a spacious 5-inch IPS panel that delivers superb 1280x720 HD resolution in a stunning design that tapers to a minimum thickness of just 5.5mm.

ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, allowing users to operate with any stylus or even a gloved hand.

ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 2GHz processor and features a brilliant 8-megapixel PixelMaster main camera with image stabilization.

A backside-illumination sensor and wideaperture f/2.0 lens allow users to effortlessly capture stunning digital photography.

PixelMaster’s Low-Light Mode measures available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400 percent. As a result, the ZenFone 5 captures great images and video— even in low light.

ZenFone 5 is available in four brilliant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

Zenfone 5 – Rs. 9,999/-

ZenFone 6 — The perfect blend of productivity and entertainment on a 6-inch HD screen ZenFone 6 offers an HD display that measures a fantastic six inches across, diagonally— allowing users to see much more of what they want. Like ZenFone 5, the brilliant ZenFone 6 display features G l o v eTo u c h and PenTouch technologies, so users can operate the device with gloved hands or any stylus. It also has a powerful Intel Atom Z2580 2GHz processor.

The large screen of the ZenFone 6 is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones, delivering a truly immersive entertainment experience.

ZenFone 6 also includes a 13-megapixel main camera with exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for clear and sharp selfies or video calls.

ZenFone 6 is available in four vibrant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.

Zenfone 6 – Rs. 16,999/www.mobilityindia.com

ASUS Fonepad 7 (FE170CG) ASUS Fonepad 7 features a powerful 2X2 Intel Atom Multi-Core Processor 1.2 GHz with Intel Hyper-Threading Technology that puts fast and responsive web browsing, as well as smooth HD video and gaming, at your fingertips. ASUS Fonepad 7 utilizes Intel Atom 2520 processors for best-in-class performance and power efficiency. And Fonepad 7 is built to last: Take it to go for 10 hours of 720P video playback or 30 hours of 3G talk time.

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Smart 24x7 Mobile App Helps You Get Smarter To Avert Dangers S

mart Group is a technology-focused company headed by C.P. Singh who is its Founder & Chief Mentor. Singh has over 2 decades experience in handling IT hardware and software. Smart Group owns many portals, for example MakeMytrip.com portal was built by Smart Group. Around 3 years back, they started working in the automation space which involved bringing digital technology to devices. Initially the work involved basic things like home automation.

While working on home automation, they got the feedback that for many customers main concern was security and they wanted good security solutions. Moreover they also want solutions that areeconomical, hassle freeand easy to use.

And there has been a great concern over security for women especially during the last one year. These developments drove Smart Group to innovate a security platform which is mobilebased and through which people can reach out to the nearest available emergency services, and reduce risk and panic.

Here Smart Group shares three (out of many) real life incidents from different states where Smart24x7 Mobile App had helped users in real time.

ASSAM Alert received on Date Jan 29, 2014 Alert received Time: 5:48:23 AM Abhishek (name changed), who lives in Assam, used Smart24x7 app to send alert to Fire Departments when he encountered an unexpected emergency in his Shopwhere there was fire during the wee hours of (at 5.30 am) so he was in urgent need of fire services. He had already installed Smart24x7 Application in his mobile phone. He pressed “Panic Button” and got connected to number 101, Fire station, immediately. He was able to explain his situation and the FireServices department responded immediately and the fire was put off on time.

According to Abhishek, “There was fire in our cloth shop.With the help of Smart24x7 App, we were able to receive immediate services with the fire trucks reaching our shop in the next 30 minutes.

People close to the fire accident were quickly evacuated. There was some loss of property, but major loss was averted. The best part is we could also inform our relatives that there was no loss of life and property loss was minimized.” That is how 28 mobility July 2014

the “Panic Button” got him close the fire agencies and ultimately his shop and people present closeby were rescued in time.

Security and help during panic ” situations has become a demanding

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issue today. Women are nowadays stalked by risk all the time. Our Smart 24x7 Mobile App helps you to call services such as Police, Fire Service, Ambulance, etc in real time; and it also enables you to get in touch with relatives instantly, during panic situations. We feel proud that our Smart24x7 has already helped m a n y when users raised alerts and got the much needed help during emergency situations.

Alert received Date: March 22, 2014 Alert received Time: 9:03:31 Sujit (name changed), who is a resident of Surat, Gujarat, used Smart24x7 mobile app to send alerts to ambulance department when he saw an accident on the road. Sujit pressed the panic button and asked for ambulance services to assist aperson who met with an accident and broke his leg. Within half an hour anambulance reached the victim and he was taken to the hospital. After half an hour Smart team received confirmation from Sujit that the victim had received the ambulance service and he was taken to hospital.This is a great example how people can help others by just pressing the button.

MADHYA PRADESH Alert received Date: Oct 5, 2014

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Alert received Time: 3.30 pm Ranjan(name changed), resident of Rewa Madhya Pradesh, used Smart24x7 Mobile Application to send alerts to Fire Department when he saw fire in the nearby transformer and two shops gutted due to fire.

Ranjan pressed the panic button in order to help others. After 20 minutes, when Smart24x7 team called him to know whether people had received Fire service or not, he confirmed that they received the fire services in time and the situation was controlled soon.

Smart Group felt proud that their Smart24x7 Application was able to help users who had raised alerts from Assam, Gujarat & Madhya Pradesh at the time of need and got the required help.

CP Singh, Founder & Chief Mentor, Smart Group

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What is Smart 24x7Mobile App and how it works?

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mart 24x7 Mobile App enables user to immediately connect to his nearest police, fire or ambulance service. This is what makes Smart 24x7 different from other security apps.

For example, if someone presses the panic button, his/her phone automatically dials Police, Fire or Ambulance. For instance, if you press

the Panic button, it will ask you first if this is for yourself or for others. On the Home page of the App, panic button is the prominent one and the remaining buttons are for people to interact with near and dear ones for routine alerts like “Will be late to reach home.�

Cost of Smart 24x7 Mobile App solution: Monthly Rs 100; Quarterly Rs 240; Half yearly Rs

This is the interface of the App

With this app you can locate nearest police stations and hospitals

380; and Yearly Rs 600.

Free vs Paid App:Users get assistance from Smart 24x7 agents all the time. For free version, which is only for the first 30 days, the number of primary contacts is limited to 2 and for paid version the number of contacts is 5. User’s location is traced for one day in case of the free version and 30 days in case of the paid version.

Then it will ask for what kind of help you need for you or for others

It also tells you about the time and date of your last Panic alarm

Highlights: The Smart 24x7 Mobile App is supported

by Gurgaon police, Amritsar police, Jalandhar Police and Jammu Police.

Call center response is very prompt

www.mobilityindia.com

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“We are building India-specific features into our smartphones to penetrate into the huge Indian market” Xiaomi's Global Vice President and former Google Vice President, Hugo Barra,

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iaomi, one of the leading mobile Internet companies in China, recently announced its foray into the Indian market with a range of flagship Mi smartphones and an exclusive partnership with e-commerce marketplace Flipkart for sale and delivery of these products across India. With that Xiaomihas also set up 35+ service centers, with dozens more to come, across India including two exclusive Mi service centers in Delhi and Bangalore to ensure a robust after-sale service and a hassle-free customer experience.

Commenting on bringing their flagship device to India, Hugo Barra, Vice President, Xiaomi Global, Said “Mi 3 is the fastest Mi p hone eve r. We are very excited to offer one of the world’s most powerful smartphones in India at an incredibly affordable price point of INR 13,999/-. We hope Indian users will love MIUI, our super intuitive Android-based operating system."

Hugo Barra, the former VP of Google who joined Xiaomi last year, said the company does not expect to turn a profit in India any time soon. He said the privately owned Xiaomi was planning to build India-specific features for its phones and set up a local team to help penetrate one of the world’s fastest growing smartphone markets.

China’s Xiaomi said it intends to invest heavily in India as the budget smartphone maker launched its flagship Mi 3 phone and other products in the world’s third largest smartphone market, currently dominated by Samsung.

“We realise this is a market where we have to invest heavily in and there’s no point in thinking about profits at this early stage.

How it all started with Xiaomi

Xiaomi's Global Vice President and former Google Vice President, Hugo Barra 30

mobility July 2014

“We had teams all over, but every quarter we had this thing called the mobile leadership summit, where we did project reviews and strategy sessions. Coincidentally, on my second day at Google, I was on a plane flying to Beijing, where we were having that particular quarter’s meeting. It was there that I met Xiaomi president Bin Lin, who then ran engineering for Google’s mobile unit in China. It was the start of a working relationship that then was developed over years.

India ranks behind only China and the United States in smartphone sales, with up to 90 million smartphones expected to be sold there this year, so we see India as a huge opportunity for us and are excited about bringing Mi products to this market," adds Hugo.

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Date of Pub: 22 July 2014 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15

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