Mobility Magazine November Issue 2018

Mobility Monthly Magazine

November 2018

Issue 11

Volume 15

Pages 38

20

beyond technology, beyond lifestyle

www.mobilityindia.com

6

Contents

EDITORIAL 8 News 10 Launchpad 16 Product Featured 22 OnePlus 6T Thunder Purple Edition

review 24 Lenovo A5

COOLPIX P1000 Muffs R: Bluetooth Earphones with Mic

INTERVIEW 28

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Product Head : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager : Production :

System Manager :

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

Mobiistar Aims to be Among the Top 5 Smartphone Brands in India

special story 30 Indian Smartphone Market Trends in 2018

Orissa : RoyMediative, Royal Communication, Shree Complex, Room No. 7, Louchapada Road, Opp. SBI Bank, Berhampur - 760001 (Orissa) (India) Contact

: Jivanananda Kar - 09439263711

Email

: info@mobilityindia.com

odisha.ncn@gmail.com

PRODUCT OVERVIEW 33 FSP (Industrial level of Switching Power Supply) PSUS

APP 36 Swoo App

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com

roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

Mobility November 2018

8

EDITORIAL

5th Mobility Conclave and Awards Night 2018 About to Rock !!

Dear Readers, Mobility wishes a grand year-end for you all !

Hope you all enjoyed Dusserah and Diwali. Hope you are enjoying purchasing new products with the discounts and freebies offered by several brands.

This month, we are excited to announce The 5th Mobility Conclave and Awards Night 2018 About to Rock on December 21, 2018!!

Mobility Conclave will focus on discussing the latest market trends and technologies shaping the India Mobile Industry. And the Mobility Awards Night is an opportunity for us to recognize the best performing brands and products so that the winners can be motivated to perform better to take the industry to the next higher level.

The cover story of this issue ‘Indian Smartphone Market Trends in 2018’ talks about the latest market trends and developments in mobile technology. We hope it will be a guidepost for the partners to chalk out their future business strategy.

Mobility wishes all its readers a Jolly year-end!

Editor’s Choice

Swapan Roy roymobility@gmail.com

Infinix NOTE 5 Stylus Smartphone The NOTE 5 Stylus with its advanced XPen is the perfect device for pursuing all your artistic endeavors. It gives creators the ability to design, draw, sketch, and express freely on the go and allows note takers to create memos, grab screen-shots, and do mathematical calculations in a jiffy. The XPen of NOTE 5 comes with 4096 levels of pressure sensitivity so the lines are finer and more detailed as natural as putting pen to paper.

Additionally, it is equipped with superfast charge function giving 90 mins output from 20 seconds of XPen charge.

www.mobilityindia.com

Mobility November 2018

twitter.com/mobilitymag

facebook.com/mobilityindia2004

edit@mobilityindia.com

10

news

Airtel Appoints Adarsh Nair as Chief Product Officer Bharti Airtel said that it has appointed Adarsh Nair as Chief Product Officer.

In his new role Adarsh will be the custodian of Airtel’s digital products and platforms, and play a pivotal role in the company’s digital transformation journey. He will work closely with Airtel’s leadership team and partners to identify and prioritize market opportunities. Adarsh will report to Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel.

Commenting on the appointment Gopal Vittal said: “Airtel has always attracted the best of global talent and continues to provide a culture of empowerment and growth to its people.

We are delighted to have Adarsh on board and his diverse experience will add immense value to our Airtel 3.0 vision. I wish Adarsh the very best for his new role.” Adarsh has joined Airtel from Convoy Inc. (United States), where he was the Head of Product & Growth. At Convoy, Adarsh was part of the leadership team that grew the company from a US$ 25 million to over a US$ 1 billion valuation. His team is credited with successfully architecting 10x revenue growth.

SHOPTIMIZE is now PCI DSS Compliant, Becomes an Elite Global Service Provider Shoptimize Inc, India’s AI (Artificial Intelligence) powered brand e-commerce platform, has now achieved the Payment Card Industry Data Security Standard (PCI DSS) certification, the most thorough global paymentcard security standard within the industry.

Shoptimize is the first and only PCI compliant end-to-end ecommerce platform that not only enables and operates brand websites but also helps them grow with digital marketing and conversion optimization.

On receiving this certification Mangesh Panditrao, CEO & Co-Founder, Shoptimize Inc said, “With a steady rise in penetration of internet and smartphones, the ecommerce business is booming. As business grows and technology advances, brands are constantly running the risk of becoming more and more vulnerable to external threats. Security thus becomes a very crucial factor. Being Payment Card Industry Data Security Standard (PCI DSS) compliant allows us to offer a higher level of assurance to all our clients.”

Audible Brings Digital Spoken-Word Entertainment to India Audible, the seller and producer of downloadable audiobooks and other spoken-word content, announced the

Mobility November 2018

launch of Audible.in, a dedicated service for Indians. Audible.in offers a broad selection of more than 200,000 full-length audiobooks and original programs, including a curated selection of 400 Audibleexclusive titles by leading Indian authors. To celebrate the launch, Audible is releasing a new recording of S. Hussain Zaidi and Jane Borges’ best-selling Mafia Queens of Mumbai, performed by Rajkummar Rao, Radhika Apte and Kalki Koechlin, in addition to offering a hand-picked “welcome pack” of premium listening experiences.

“Honoring India’s distinctive literary and storytelling tradition and supporting the creation of vibrant local content, Audible.in is a dedicated, authentic and dynamic destination for Indian consumers that puts Indian talent and spoken-word content front and center,” said Audible founder and CEO Don Katz. “Millions of listeners around the world already turn to Audible to enhance the character and quality of daily life, and we look forward to delivering an even richer and more culturally resonant listening experience to our Indian customers and customers to come.”

Leading Mobiles Distributor, Rashi Peripherals, Renamed as RP tech India In a bid to reinforce its core strengths and futuristic growth ambitions, Rashi Peripherals, India’s only valueadded distributor has unveiled a new corporate identity.

The company will now be known as ‘RP tech India’ (a subsidiary of Rashi Peripherals), while its new logo personifies forward and futuristic thinking.

The new corporate avatar signifies RP tech India’s emergence as the most trusted and fastest growing valueadded distributor in India, thrives to become a “One Stop Shop” to fulfil all IT related requirements of Indian consumers. The new look also demonstrates Company’s ambitious growth and expansion plans.

The logo is the amalgamation of three strong colors Purple, Violet, Grey. The bold color combination signifies Company’s forward, futuristic thinking. This color combination indicates that the RP India as an organization, is rich in Credibility, Strength and Professionalism. The 2 color’s sleek font states that the Company is now turning from existing to new dynamic success phase.

Gopal Vittal Appointed as Board Member of GSMA Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel has been elected to the Board of GSMA for the 2019-2020 term.

Gopal will join 25 other distinguished leaders from across the

12

news

world to provide strategic guidance and roadmap to the organization, which represents more than 750 of the world’s mobile operators. The GSMA also represents over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors.

Commenting on the appointment Gopal Vittal said, “I feel privileged to have been given the opportunity to serve t h e world’s premier mobile association. I look forward to working with the GSMA Board members to put out the industry’s growth vision in an increasingly digitally integrated world.”

Bharti Airtel has had a longstanding association with the GSMA. Sunil Bharti Mittal, Chairman, Bharti Airtel has served as Board member of GSMA between 2005 and 2008 and as the Chairman of Board of GSMA between 2016 and 2018.

RJio Continues to Lead with High ARPU & Profitability: India Ratings & Research India Ratings and Research (IndRa) has published the September 2018 edition of its credit news digest on India’s telecom sector. It highlights the trends in the telecom sector, with a focus on subscriber additions, subscriber market share, broadband subscribers, data usage, average revenue per user (ARPU) and profitability of the key incumbents.

The key highlights of the report include Ind-Ra’s views that Reliance Jio Infocomm Limited has continued on its market share growth trajectory, with high ARPU levels and increased profitability. The growth has been supported by large data allowances at low prices, aggressively priced tariff plans and tie-ups with over the top (OTT) players.

Steady Subscriber Growth: In August 2018, 9.8 million wireless subscribers were added in the telecom sector. RJio continued on its strong subscriber growth trajectory and added 12.2 million subscribers, led by the launch of 4G feature phones, while other telcos either reported flat subscriber growth or a decline. Aircel Cellular Limited has not reported subscriber numbers since April 2018. Most of its subscribers would have moved to other telcos due to the closure of its services.

1MORE Most Awarded Headphone Brand at CES for 2nd Year 1MORE, a globally distributed consumer audio brand, received three 2019 CES Innovation Honoree Awards for multiple high-performance models from the Consumer Technology Association for the second year in a row. 1MORE announced Mobility November 2018

that it has been named a CES 2019 Innovation Awards Honoree for its Penta DriverInEar Headphone, Triple Driver BT InEar Headphone, and Spearhead VR BT In-Ear Gaming Headphones.

Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting-edge tech products and services coming to market. 1MORE is the only headphone brand to win such distinction two years in a row for its innovative technology and value. The Penta Driver ($299) is available in early Q1 2019, the Triple Driver BT In-Ear ($199.99) and VR BT In-Ear ($129.99).

Leading the way for the awards is 1MORE’s new flagship model, the Penta Driver In-Ear Headphones (Penta Driver).1MORE’s Penta Driver design is dedicated to audiophiles and everyday consumers. 1MORE meets the high standard set by avid music lovers by providing dedicated features aimed at delivering sound quality, comfort, noise isolation, and functionality. To appeal to everyone, 1MORE’s Penta Drivers have a universal earpiece with a tri-flange design, so they are easy to use right out of the box. The earbud itself features an ergonomic design with oblique angles to have a natural fit in your ear, and rubber ear hook that bends to your ear for a secure fit, and a balanced weight to keep headphones stable from moving while on your head.

Rosenberger Working Closely with Leading Telecom Partners for 5G Deployment Rosenberger, a German technology company announced that it is keen to work with all the leading telecom companies in India for the deployment of 5G technology. India has leapfrogged into the 4G arena and there is growing anticipation around 5G. In the current scenario, the biggest issue the operators are

facing is that of capacity crunch. At the recently concluded India Mobile Congress 2018, Rosenberger demonstrated capacity enhancement solutions in Base Station Antennas to address this issue.

It is critical for India’s highly competitive marketplace, that such solutions are deployed that would result in customers’ satisfaction on a continuous basis. In line with this, Rosenberger showcased next-generation wireline and wireless solutions.

With multiple bands and technologies, availability of tower space is a major concern with operators and they need

14

news

multiport multiband antennas that can host all the bands and technologies. The regular multiport multiband antennas become too wide impacting wind loading on the towers.

Rosenberger has come up with innovative solutions offering smallest width antennas to address this concern.

Xiaomi Sells Over 8.5 Mil Devices in One Month During Festive Sales Xiaomi announced that it has sold over 8.5 million Xiaomi devices in one month during festive sales period. This milestone was achieved between 9th October and 8th November, 2018. This roughly translates to Xiaomi selling over 3 devices per second during this month.

Xiaomi also went on to achieve record breaking GMV of $1 billion during this period. Xiaomi devices include Xiaomi smartphones, Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers and other Mi ecosystem and accessory products that were sold across mi.com, Mi Home and partner channels.

Xiaomi also announced that it had sold over 6 million smartphones in this period. It is the highest number of smartphones Xiaomi has ever sold in the mentioned period.

Last year, Xiaomi sold 4 million smartphones during the period across same platforms. Xiaomi sold over 400,000 Mi LED TVs and over 2.1 million Mi Ecosystem products and accessories, which also marks the highest number of Mi LED TVs Xiaomi has sold in a 30 day period.

Agaston Announces New Accessories Brand-- AMYO Agaston Mobile Pvt Ltd announced the launch of its accessory brand, AMYO. The Company will be launching a portfolio of mobile accessories like high-quality earphones, power cables, power adaptor, Bluetooth devices, power banks, smart devices, etc. The price of products will range from Rs. 199 to Rs.3, 999 initially. Agaston previously launched the mobile phone brand – Tambo and GOME which offers a product portfolio of feature and smartphones.

The brand– AMYO – is eyeing revenue of INR 100 crore in the next 12 months.

Commenting on the launch announcement, Sudhir Kumar, Chief Executive Officer, AMYO said, “We are glad to announce the launch of our smart accessories brand. With AMYO our aim is to bring a young, vibrant brand with innovative products, which is big on strength and durability. Our research and development capabilities are especially focused on bringing products, which are made for the Indian market to supply to the growing demand for such high-quality affordable products, and with AMYO we aim to fill the gaps in the space of accessories

Mobility November 2018

and change the trend.”

NFAP’s spectrum identification to help the Delivery of ‘Mobile broadband’ The National Frequency Allocation Plan (NFAP) was announced at the recently concluded India Mobile Congress 2018 at Aerocity, New Delhi and is expected to provide a necessary roadmap for the evolution of the Indian Digital Communications industry.

The NFAP as a document lists the use of all spectrum bands in the country by various users/services. Basis the identification of bands for various services in the country, the Government allocates spectrum to concerned stakeholders. Every country has a form of NFAP, which is meant to harmonise the use of spectrum across the globe. The NFAP launched at IMC 2018, the biggest mobile, internet and technology events in South Asia, identified certain dedicated spectrum for IMT (International Mobile Telecommunications). A remarkable number of top government officials, industry leaders, global experts, brand representatives and consumers attended the event.

VEECON Group & ROK Corporation Partner to Roll Out 25-City Wide Wi-Fi Network VEECON ROK Corporation Pvt. Ltd, a joint venture between VEECON Group and ROK Corporation, unveiled the City Wide Wi-Fi Network, to be established in 25 cities across India, in the presence of Shri Anupam Shrivastava, Chairman & Managing Director, BSNL, Mr. Gaurav Kumar Srivastava,

Chairman, VEECON ROK Corporation Pvt. Ltd., Mr. Jonathan Kendrick, Co-Chairman and Co-founder of the ROK Group of Companies and Mr. John Paul DeJoria, Co-founder of the ROK Group of Companies. In line with the Government of India’s digitization efforts to provide internet accessibility to every Indian, the City Wide Wi-Fi Network will offer internet access across large portions of India. The City Wide Network will be operated in association with BSNL. The City Wide Wi-Fi Network will include cities like Vijayawada, Navi Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Varanasi, Ghazipur, Panaji, Pune, Lucknow, Ahmedabad, Bhopal, Jaipur, Patna, Cochin, Guwahati, Tirupati, Shimla, Chandigarh, Noida, Gurugram,

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launchpad

Digitek Launches Portable Trolley Bluetooth Speaker DBS-200

Quick Charging is being used to charge a device or the power bank itself, or if you are in USB Power Delivery mode.

Digitek announced the launch of the Trolley Bluetooth

The Stuffcool power bank also supports USB Power Delivery,

Speaker DBS-200. The stylish and portable wireless stereo

which makes it your best bet if you want to use your power

speaker is especially meant for social gatherings, parties, and

bank to top brand new iPads from Apple. USB Power delivery

outdoor entertainment. With unparalleled sound quality and

is a fast charging technology supported by latest iOS/ Apple

astounding battery

and Android/ Google devices that delivers much higher level

backup, the powerful

of power than normal 5-10W charger. USB-PD can charge your

Bluetooth

device up to 70% faster than normal 5W charger. The power

speaker

makes it a much-

bank also protects your devices from over charge.

wanted gadget that

Anker Launches its Newest ‘Soundcore Flare Speaker’

adds melody to the celebrations.

The sized

8”

device

equipped 400W

woofer is

with

PMPO

a and

can be connected with two speakers at a time. The gadget can be paired with Bluetooth enabled devices within a range of 10 m. Users can enjoy karaoke with the included mic, they can listen to FM radio or even play mp3 music by connecting the music source to the USB port or by using TF/SD cards on the device. The Bluetooth speaker has an inbuilt 3000mAh rechargeable Lithium battery for ops strong performance. The Aux input can be used to connect to other devices to amplify the sound and polish its quality.

Stuffcool Launches Qualcomm Certified, 720PD 10000 mAh Power Bank Stuffcool launched the most versatile power bank with Type-C Output. The Power Bank offers two full-sized Quick Charge 3.0 Type-A USB ports, one Type-C port (with fast charging and 18W USB-PD) that can be used for both input and output, and one Micro-USB port, which can only be used

Anker launches its newest ‘Soundcore Flare Speaker’ that brings 360-degree Musical enlightenment along with the worldrenowned power

management

technology

that

gives 250 songs

(12 hours play time)

from a single

charge,

sure the party

making

never ends early.

The

also comes with

impermeable

IPX7

protection

e f f o r t l e s s l y,

that

withstands

spills, rain, and

even

complete

speaker

submersion

in

water. Watch a halo

of LEDs phase,

pulse and shine

along with the

rhythm of the music

for an immersive

audio

experience. Its

visual

5 color themes,

creates

ambience of every

occasion,

the that

gives the users the freedom to choose the light show to suit the Mood or Music. The speaker can be controlled via the soundcore app via Bluetooth, a powerful software that allows complete customization of the device. Adjust Sound profiles, Lighting and more with the tap of the finger. (The app is available on both Google play store and Apple Store).

PTron Launches InTunes – Sweat-proof Magnetic Bluetooth Earphones PTron has launched its ‘InTunes’ – a Sweat-proof magnetic Bluetooth earphones for the Indian consumers. Loaded with some of the best features, InTunes offers finest audio quality and connectivity through its Bluetooth v4.2+EDR as it enables the user to for charging the power bank itself.

connect PTron InTunes with two smartphones

The Stuffcool 720PD is the fastest power bank in terms

at the same time. It also

of both charging smartphones as well as getting charged

connects faster than

itself. The Stuffcool power bank is unsurprisingly the lightest

most other Bluetooth

and most compact and its build quality and overall feel are

earphones at this price

really premium. There are four LEDs that light up in white to

point. The sweat-proof

indicate the current charge level of the power bank and also if

ear-buds

it’s charging/ discharging. Another LED lights up in blue when

comfort, convenience and extends the longevity of the device.

Mobility November 2018

ensures

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Available in 3 eye catching color options – Gold-Black, Grey-

wearing a pair of headphones you don’t have to adjust every

Black and Red-Black, InTunes is light-weighted, ergonomically

five minutes, especially if you’re using them during exercise

designed and sweat proof. It comes with in-the-ear secure fit

or while commuting.

design which ensures maximum noise reduction to enable the user to hear crystal clear voice/music with 14.2 mm drivers.

It provides 10-meter connectivity and is backed by a longlasting70mAh Li-Polymer battery providing long 100 Hours of standby time with just 1 hour of charging. The metal ear-buds with magnetic attraction helps wrapping the earphones around the neck making it convenient to carry.

Do Mobile announces the launch of its newest M4 feature phone with the power packed qualities that keeps you going. The feature phone comes with 2.4inch Bright Display bringing you the perfect viewing from any angle and accurate edgecolours.Housed

in an attractive body with powerful 1000 mAh Li-ion Battery you will never run out on the most important discussions, chats and your favourite games. Also, with upto 32 GB expandable memory the feature phone aptitudes to enhance your multimedia experience and provide endless entertainment. The Dual Sim Phone also supports Auto Call recording along with Wireless FM. A few additional features that prims up the phone is the LED Torch, Vibration Mode, Bluetooth, Video support MP3, MP4 etc.

Centred on its high performance, stylish looks and durability, the phone brings the latest in technology at the best budgeted price. Speaking on the launch Sandeep Mehra, Sales Head – Do Mobile says, “Another star performer that shall keep you going – M4, not only this phone is packed with key important features but also comes at best price,crafted specifically for the Indian consumers in mind.”

Portronics Launches Harmonics PLAY Wireless Headphones Portronics is excited to bring India’s first high quality sports wireless headphones “Harmonics

PLAY”

–

designed keeping in mind your active outdoor life. These high-quality headphones not only provide better sound, but they’re also more comfortable to wear and more durable.

You’ll

be

much

happier

Mobility November 2018

you sway your head to the dance tunes. Unique back of the head wires nicely snuggle your neck. With superior noise cancellation AVRCP / A2DP/ HSF and HFP technologies and high end audio drivers, Harmonics Play not only gives you a great musical experience when streaming music or videos in smartphone or laptop but also offers amazing clarity in voice calls.

Do Mobile Announces New Feature Phone ‘M4’

to-edge

The snug-fit design of Harmonics Play holds well even when

Ziox Mobiles announced its new range of ‘Duotel’ Smartphones Ziox Mobiles introduces its budgeted smartphone range ‘Duotel Smartphones’ to the Indian Markets. The first ‘Duotel D1’has been tailored as per the needs of

the

millennial

generation; superfast connectivity

with 4G along

with brighter &bigger Display that makes sure, whatever you do, you do it supersized!

Combining high quality

construction

with aesthetic design, the device is crafted to perfection, making the users stand out from the crowd.

Powerpacked with 4.9inch Full wide VGA along with Full viewdisplay& 2.5D Curved Glass; the Smartphone brings vivid viewing experience that makes everything you watch come alive, with unmatched clarity and natural colors.

Powered by 1.4Ghz Quad Core Processor, Duotel D1 delivers blazing, super-fast performance. For an unmatched user experience, the smartphone comes with 1GB RAM and 8GB ROM, allowing users to multitask with ease and speed all day. Furthermore, capture picturesque moments with a powerful 5MP + VGA Dual camera with flash, paired with 2.0MP Selfie camera.

Sony Announces Travel High Zoom Cameras with 4K Movie Capability and Upgraded Image Processor Sony

India

boosted its Cybershot line-up of travel high zoom cameras with the launch of the

DSC-WX800.

Designed

for

users who want an unobtrusive camera

20

launchpad

that can be carried at all times, the new models are packaged in

it is wireless, comfortable, convenient and waterproof as well,

the world’s smallest body and offer a truly versatile zoom range

which

from 24mm1 at the wide end up to 720mm1 super-telephoto.

all

makes

it ideal for

sporting

enthusiasts.

In addition to stunning 4K2 movie footage, at the heart

One can use

Whizz while

of both models sits the powerful BIONZ X image processing

performing

activities

engine combined with a front-end LSI that delivers high-speed

like swimming,

j o g g i n g

continuous shooting at up to 10 fps with a buffer limit of up

etc. It comes

with one of

to 155 images. Furthermore, these new models present a fast

the

features

AF speed of 0.09 seconds. Some newly added features are

redialling

Eye AF, Touch Focus/Touch Shutter function, and location data

triple

acquisition via Bluetooth.

Fu n c t i o n a l

Button (MFB)

MevoFit Bold HR Fitness Band Launched for Swimmers, Athletes, and Sports Pro

you can simply

redial the last

called/dialled

number of the

paired phone/

d e v i c e .

Another

feature of the

MevoFit, the fitness technology startup, announces the

smartest a

clicking

key

of

number; the

on

Multi

device is that it comes with an 8 GB in-built memory, which means that users can play music and audio files on the go, without the added efforts and stress of having to connect or tether with a smartphone or music player.

The device comes with a frequency range of 2.40GHz -2.48GHz which works upto a distance of 10m. With the size of the product being 54*48*30mm, it supports 4.2 Bluetooth versions and all MP3/WMA/WAV/APE/FLAC files. These headsets also come with a 1-year warranty.

Quantum Hi – Tech Launches ‘Slim Power Bank’ – QHM 4KP Quantum Hi Tech launches the slimmest pocket sized power launch of MevoFit Bold HR fitness band. The comfortable smart

bank with a capacity of 4000mAh – ‘QHM 4KP’. The Polymer

band has been devised for sports and workout aficionados

Power Bank supports upto 500 times charge – discharge cycle

to consistently hone their fitness level. The device has been

complimenting the slim profile with functionality. The Power

engineered with exclusive features to register vital fitness

Bank is lighter to carry and also remains dormant when not

parameters. The inbuilt optical sensor monitors the intuitive

in use to avoid any power waste. Engineered with practicality

heart rate 24*7 and makes it easy for the user to maximize

and suitability in mind, it also includes LED Indicator which

workloads. Outstanding features like a big colorful display,

exhibits the battery status.

dust and swim proof (IP level 68) make it an excellent must have for swimmers and athletes.

The activity tracker records essential fitness parameters such as steps taken, distance covered, and calories burned.

The smart band is a comfortable wear even during sleep; when details such as sleep amount, quality and associated patterns are recorded for analysis and recommendations. The inbuilt alarm in the band functions as a motivator to engage in workouts and accomplish aggressive goals. The band alerts users if they have been sedentary beyond a certain time. The user has the flexibility to choose from seven types of sports i.e.

In sync with the dynamic lifestyle, the Power bank comes with

running, cycling, badminton, basketball, soccer, table tennis &

Dual Charging interface and RISC Micro Processor controlled

tennis. There is an automatic mode for activities like running,

that ensures fast charging and efficient output. The Dual Output

cycling and ball sports. Regular weather forecasts published

gives a maximum output of 5V-2AMPS, which allows you to

encourage users to plan their workouts.

charge two devices at one go, even while you are on the go.

Toreto Rolls Out Waterproof Headsets ‘Whizz’ with in-built Memory

With conversion rate of upto 80% the PowerBank automatically

The all-new Whizz headsets pack amazing features in it, as

Mobility November 2018

adjusts output based on the connected device, compatible with all popular smartphones and Tablets.

22

Product Featured

OnePlus 6T Thunder Purple Edition The special edition of the much-lauded OnePlus 6T comes with a gradient back that fades from black to purple under the frosted glass-backed OnePlus 6T, with the evocative ‘S’ curve racing across the back and highlighting the depth of color. OnePlus has paid meticulous attention to detail to craft the perfect look, with a focus on how light reacts to the glass’ haze, roughness, gloss, transparency and reflective qualities.

The OnePlus 6T is the company’s most futuristic flagship till date with Screen Unlock on the immersive 6.41-inch Optic AMOLED display, class-leading hardware and meticulous industrial design to create the industry’s fastest and smoothest smartphone experience. It features the latest, most powerful platform, Qualcomm Snapdragon 845, with up to 8GB of RAM that creates an experience that continues to set the standard for performance.

Mobility November 2018

24

review

Lenovo A5 ratio and 80.3% screen-to-body ratio. A5 will be available in black and gold colors with an elegant streamlined body with a metallic feel.

Its multi-band, triple card slot design offers more choices by simultaneously supporting 2 Nano SIM card + 1 MicroSD card. Supports up to 256 GB memory expansion with external MicroSD cards (TF cards) to meet the users’ daily storage needs. Its 13 MP rear camera and 8 MP front camera (with its soft-light beauty mode) ensure that every photo is a masterpiece. Enjoy tons of storage space for all your needs, along with smooth quad-core performance.

L

enovo has gone straight after the Redmi 6 series by launching the Lenovo K9 and the Lenovo A5 in India. The Lenovo A5 competes with the Redmi 6A. The Lenovo A5 differentiates itself from the Redmi 6A by featuring a fingerprint sensor. However, its SoC—the MediaTek MT6739—is an older, less capable SoC than the 12nm MediaTek Helio A22 of the Redmi 6A. The A5 mobile phone delivers the ultimate visual experience with its 5.45-inch HD full-screen in 18:9 aspect Mobility November 2018

The 2/3GB+16/32GB memory coupled with the quad-core 1.3GHz processor delivers ultimate smoothness in daily usage. 4000 mAh large-capacity battery delivers ultra-long standby time, while intelligent power-saving features ensure uninterrupted use of your phone throughout the day. Operational smoothness is enhanced with the ZUI system, while the face and fingerprint recognition unlocking mechanisms provide augmented user experience. The MTK MT 6739 quad-core Cortex-A53 1.3 GHz processor ensures daily applications run without lags. A5 is priced at INR 5,999 for the 2/16GB variant and INR 6,999 for 3/32GB variant.

Its 13 MP rear camera and 8 MP front camera (with its soft-light beauty mode) ensure that every photo is a masterpiece. Enjoy tons of storage space for all your needs, along with smooth quad-core performance.

26

review

COOLPIX P1000 movies, as well as a variety of optional accessories for a rich and diverse imaging expression.

A

compact digital camera that combines superior photographic performance for high-quality, breath-taking images with 125× optical zoom and enhanced operability for the user’s convenience, the new COOLPIX is set to be the new contender in the imaging world of optical zoom.

The CwOOLPIX P1000 is equipped with a 125× optical zoom lens that covers an incredible range of focal length beginning at the wide-angle 24mm1 equivalent and extending to the super-telephoto 3000mm1 equivalent (up to 250×2 zoom is possible when Dynamic Fine Zoom is enabled). Equipped with a newly improved EXPEED image-processing engine to achieve superior image quality and Dual Detect Optical VR to provide a level of vibration reduction equivalent to a 5.0-stop3 increase in shutter speed, this new camera enables sharp and clear images, even with hand-held telephoto shooting.

Discover superior operability with features that include an approximately 2359k-dot OLED electronic viewfinder, a control ring that can be used to manually adjust focus and change white balance setting, and a focus mode selector that enables a user to change the focus mode while gripping the camera. This compact camera further supports recording of 4K UHD/30p and Superlapse Mobility November 2018

The elusive otter, the nimble eagle; while photography of nature’s creature is a favorite with many, the need to keep a respectful distance remains. The COOLPIX P1000 gets up-close, without being too personal, with a 125× optical zoom NIKKOR lens to provide supertelephoto shooting in the coverage of wide-angle 24mm to super-telephoto 3000mm focal length. Super Extra-low Dispersion (ED) and ED lens elements, which offer superior compensation for chromatic aberration, are also adopted for the lens for sharp and high-resolution.

The COOLPIX P1000 also supports recording of high-definition 4K UHD/30p movies. Frames from movies recorded in 4K UHD format can also be saved as still images to preserve moments that simply can’t be captured with a continuous burst of still-image shooting.

Taking the camera out with a peace of mind and full shooting enjoyment is made possible with the adoption of a deep grip of the camera to ensure a firmer and steady hold, even with hand-held shooting. The camera further pursues superior operability with features that include a focus mode selector that can be used to change the focus mode after focus has been acquired, and a control ring that allows the adjustments of settings such as white balance and manual focus.

This COOLPIX also comes equipped with an accessory terminal and an accessory shoe that supports a wide variety of accessories, including external Speedlights.

Support for Nikon’s extensive line-up of accessories further expands possibilities for imaging expression.

Among the many optional accessories available for the P1000 is a new Bluetooth remote control (ML-L7) that can be used to eliminate the camera shake that is often a concern with telephoto shooting. This accessory supports smooth and precise super-telephoto photography.

review

Muffs R: Bluetooth Earphones with Mic

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ortronics, a prominent leader in innovative and portable digital product market launches “Muffs R” - Bluetooth earphones with mic, sticking to its tagline, committed to offering smart products that deliver the highest quality to its users.

The newly launched “Muffs R” is an addition to its existing “Muffs Series”. It is lightweight, compact and comfortable enough to wear it for prolonged hours making it a wise choice for all the music lovers. With the launch, Portronics has brought in a headphone that quickly charges giving you whole day battery backup incorporated with a wireless set which saves you from the wrath of entangled cables giving one a hassle-free audio delivery.

Muffs R headphones are fully equipped for your comfort with its ergonomic ear-tips and neckband design. No wonder Portronics Muffs R wireless headphones can easily become an essential part of one’s day-to-day life. Features: Wireless Connect with Hands-free calling: Muffs R gives you the ability to connect and listen to your favourite tracks and take calls comfortably without giving a single thought to the upkeep of cables, unlike the traditional headphones. However, if one is not keen on using Bluetooth maybe because the phone battery is low, one can use the additional option of 3.5 mm auxiliary cable and a built-in mic and controls for calls and playback.

Foldable Feather light Design: The sleek and compact design makes the product lightweight and portable to be carried anywhere and also go light on your ears. The rugged foldable design ensures durability for its use over months and years of use. In addition, it is made up of highquality material which is both durable and strong.

Bluetooth 4.2 and Compatibility: The product comes with a built-in Bluetooth technology feature that enables users to connect and listen to their favourite tracks from any Bluetoothenabled devices like Laptops, mobile devices, tablets etc. The inbuilt drivers of 40 mm assist you in controlling the high-quality audio within the range of 10 metres.

Pure Bass Sound: Portronics have engineered the best of the headphones for both deep and powerful bass. The ambient sound produced by this headphone not only incorporates highquality bass but also the lows.

Battery Life: Delivering 10-15 hours of talk time and continuous audio playback of 15 hours on a single charge is one of the eminent features of this product which is sufficient enough to last for a day and helps while travelling etc. The durability of the battery lets it to work for longer durations as compared to other headphones.

Folding Earphones: The ultra-light in-folding earcups offer a perfect fit for all-day comfort. These headphones are highly efficient and optimise the sound quality for an unmatchable clarity. Also, the Natural vocals with the responsive 40mm Neodymium drivers produce a balanced sound for a pure listening experience within 20 - 20,000 Hz. of frequency.

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interview

Mobiistar Aims to be Among the Top 5 Smartphone Brands in India Mr. Hardeep Singh Johar, VP-Sales, Mobiistar India

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o b i i s t a r i s a V i e t n a m e s e smartphone brand founded in 2009 provides affordable phones with uncompromised user experience to consumers. Mobiistar, already a leading brand in Vietnam, recently expanded to South East Asia and GCC countries. Based on the philosophy of ‘Enjoy More’, Mobiistar strives to capture hearts in India with the right technology, crisp designs, meaningful user experience, excellent service and their passionate attitude towards consumers.

Hardeep Singh Johar, VP-Sales, Mobiistar India, comments, “Entered as telecom operator, RJio providing cheap handsets has killed the feature phone industry. Jio’s Rs 1500 handset (502) is in fact a mini smart phone, where the consumer gets enough data. But the users cannot feel the comfort or get the experience using that data on Jio feature phone. So they try to upgrade often to entry level smartphones in the Rs 4500 to 5500 range. We are mainly focusing on this segment, where our smart phones at Rs 4500 to 5000 offer fantastic features, better specs and attractive looks features in this price bracket (though we have handsets in higher price-ranges too). The devices of other brands with similar features usually cost Rs 6000 to 7000 or more.”

Taking selfies by the users is one of the strongest trends in the market currently. Mobiistar, by understanding the consumer needs, has incorporated the best camera and features to meet the selfie-demands of the users. Mobiistar has designed the technology to offer the India-specific selfie experience. Providing affordability without any compromises, Mobiistar brings to life the fact that limitless enjoyment can be economical.

Regarding their channel strategy, Hardeep Singh briefs, “We do not go to consumers directly, but only thru our distributors and retailers. We are very cautious and systematic; we put our step forward only after judging accurately and planning well— be it the product design or market strategy. We design our products based on the firsthand feedback from the customers Mobility November 2018

and the channel partners. Our main focus is on offline channel and we sell only a limited number of models online. When we meet our distributors and retailers, they felt that they were very happy with our products, their features and looks. In general, the partners want excellent features and attractive margins so that they can push the products and our products meet both these needs. Our products enjoy good reputation with our channel partners—now our partners are saying Mobiistar is the next star. At all-India level, we have presence at 20,000 retailers. We will be having 600 distributors across in India by the end of 2019. We have a tie-up with a good ODM who have their manufacturing plant in Bawal, Haryana with a capacity to roll out 15 lakh handsets a month. We maintain good balance between our availability and promotion; logistics and availability are not an issue for us. We did a lot of BTL activities in several states in India; they have all been successful yielding encouraging results. We will focus on ATL if and when we feel it is appropriate.”

Since the inception, Mobiistar focused on establishing an integrated approach and built the brand on the pillars of digital and mobile marketing keeping consumer research, product development and core technology at the foundation.

At the core of the brand lies its vision to proliferate technology and make its mark in the markets it ventures into. Consumer sentiments are pivotal to the product and brand strategy of Mobiistar. Backed by advanced R&D department and marketing strategy, Mobiistar develops products that give best features at affordable prices.

“We studied and understood the challenges of marketing and availability at the early stages our journey and now we are well prepared and equipped to deal with the market demands and complexities. We will come up with more models of entry level smartphones in the coming year. We are also expanding our channel network, so that we can have pan-India reach.

We want to be among the top 5 smartphone brands in India in the coming years,” concludes Hardeep Singh.

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special story

As the year 2018 is coming to an end, let glance back and see how the market fared this year so that we can get a fair idea how it is going to perform in 2019.

India has been an attractive target for the smartphone manufacturers with the country being the second largest smartphone market and among the fastest growing smartphone markets globally. Last year we saw a total shipment of 124 million smartphone units, and registering an annual growth of 14%.

This being the story, it is always interesting to follow up with the Indian smartphone trends as each year the country witnesses fresh advancements.

Before we dive into the smartphone trends of 2018, let’s look further back at a few highlights the smartphone market saw in 2017: • China-based vendors further strengthened their positions in the smartphone category with the col lective share of China-based vendors reaching 53% in 2017 from 34% a year ago.

• The Indian telecom operator Reliance Jio shipped huge shipments of 4G-enabled feature phones taking the leadership position on its maiden quarter in this category. This resulted in a total of 164 million feature phone shipments in 2017 from 140 million a year ago.

• In terms of features the 18:9 aspect ratio and 120 Hz smartphone screens became more common among a few high-end devices pleasing game lovers.

• iPhone and One Plus with the release of iPhone X and One Plus 5T respectively, introduced to the masses the technology of face detection.

Another year gone by, now in 2018 we have witnessed many groundbreaking trends and adoptions in the smartphone industry. The smartphone market in India is scaling up day-by-day and has seen a massive growth this year too. Some great trends of 2018 are discussed below.

In-screen fingerprint sensors The in-screen fingerprint sensors as a technologyadvancement have replaced the button that is required to sense the fingerprint before unlocking the device.

Towards the end of 2017, Synaptics announced that it had cracked the problem of embedding fingerprint sensors into displays and was mass-producing the tech for Vivo.

That makes Vivo the first smartphone manufacturer to have in-screen fingerprint scanners on its mobile devices. And right now though limited number of devices like the latest iPhone and OnePlus 6T have this feature, this will go to mainstream pretty soon.

However, the technology is still nascent and smartphone manufacturers are testing the efficiency of this feature and the feasibility of this option on their devices. A constraint here would be the fact that in-

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screen fingerprint sensors can only be embedded on OLED screens.

However, Japan Display Inc (JDI) has recently announced a new breakthrough in the race. The company claims that it has achieved a transparent fingerprint scanner that is built right into the glass of a display instead of the traditional under-the-display fingerprint scanner technology that most other companies have been working on.

The new scanner technology is an extension of JDI’s existing capacitive touch-technology called the Pixel Eyes, which integrates the technology into LCD panels. Year 2019 can expect to see this trend kicks off and becomes available to the masses.

Bezel less phones Bezel is the outside frame of a device, be it a

special story monitor, smartphone or any device. In simple terms, bezel for a phone is that padding that surrounds the screen space in devices.

Product developers are the ones who evaluate the various factors and decide on the dimensions of the width. This is an infinity era and the same applies to the bezels of smartphones too. Newer device designs have extremely narrow bezels. A few examples for the same include the Dell XPS, iPad. Some of the latest devices like the Xiaomi mix and Doogee mix are bezelless.

worked on the face-detection technology and proved successful with its iPhone X which has the facedetection feature for unlocking the device incorporated.

Among the Android devices, the One Plus 5T held the face-detection feature. An interesting thing to note here is that, unlike Face ID on the iPhone X, One Plus 5T’s face-unlock feature only uses a regular selfie camera, instead of a fancy infrared depth-mapping camera. That makes a facial scan faster, and crucially, one that’s only based on software.

All said, the costs seem to still match with the price sensitive economy. The Xiaomi phones are ranged at INR 20,000 to 30,000. This fact boosts the trend a little more and in 2018 we have seen that many smartphone manufacturers releasing bezelless or narrowed down bezel phones.

The lack of dedicated hardware also means that OnePlus can bring Face-Unlock to older devices, and that’s exactly what it plans to do, following customer feedback. In 2018, several other Android smartphone manufacturers too incorporated the Face ID feature in their phones.

Dual camera--front and back--devices

Both, in-screen fingerprint sensor and facedetection features are a big hit, but manufacturers and smartphone brands followed the trail of the fingerprint for unlock feature because of its effectiveness.

With iPhone releasing its 7+ with a dual camera, the concept of dual camera gained popularity. So, what exactly is the benefit of having a dual camera?

Besides letting users add an optical zoom to the phone, a good quality secondary camera can help them get a sharper image with finer focus on minute

Smartphone Market share Smartphone market share

2018Q1

Xiaomi

30.3%

Samsung

25.1%

Oppo

7.4%

Vivo

6.7%

Transsion

4.6%

Others

25.9%

details, shoot a subject with a shallow depth of field to add more emphasis.

Sometimes the dual cameras also come with features to make wide angle photography possible even with phone cameras. The dual front cameras are extremely handy to take group selfies, also known as ‘wefies’ because of the wide angle feature.

While it is true that the dual camera system does offer excellent photography options, a lot of other factors are important in determining the effectiveness of the dual camera. Some of these factors include the size of the sensor, pixel and aperture.

The features like dual front and back camera devices are the new trend that hit the market in 2018, needless to say, increases the cost of phone make.

Face detection for unlock While a few smartphone manufacturers are working on the in-screen fingerprint sensor technology, Apple

Internet of things and smartphones Internet of Things (IoT) is the newest thing that’s picking up in the tech space. With the current state of matter, smartphones are being used to control all the smart devices. Be it a smart weighing scale, small home appliances or smart wearable, there comes an app with each of these smart devices to carry on the functionality.

With a number of smart devices hit the markets in 2018, a lot of players who provide apps that are installed on the smartphones also played a crucial role. Consumers being aware of these are now looking at smartphones with a preferred memory capacity of 64GB, with 4 GB RAM. While smartphone manufacturers are working on making this a reality, app developers like AppBrowzer are rolling out app aggregator platforms to let users use apps without having to download them so that consumers can prioritize and install only those apps that require to be installed.

Google also came out with ‘Instant apps’ to solve the same problem. However, apps like appbrowzer make it more convenient to store all apps in one window for easy access and convenience.

Bundling offers With Reliance Jio hitting the Indian market with its low cost 4G feature phone devices and SIM card plans, the other OEM players in the space are now more actively looking to partner with smartphone manufacturers to roll out bundled offers that allow them to sell the phone + connectivity at an affordable price and compete against the significant competitor.

There is obviously the doubt that this might weaken

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special story

the brand image of smartphone manufacturers, but that doubt voids itself with the promising volumes that come and the fact that we’re looking at bundling offers to compete with 4G feature phones.

Top 5 Smartphone Models

Q2 2018

eSims

Xiaomi Redmi 5S

9%

Xiaomi Redmi Note 5 Pro

6%

Samsung Galaxy J6

5%

Xiaomi Redmi Note 5

5%

eSIMs will also bring in great advantages to both, the users and the manufacturers. One significant advantage that can be realized is that, through eSIMs, one can switch between network carriers without having to go to the physical store to get the SIM card.

Vivo Y71

4%

Others

71%

The process can be initiated according to the norms of the network carrier and the transition can be carried out on an app itself. The talks of eSIMs became extensive in 2018 and 2019 should positively see more smartphones facilitating the same.

Total

100%

An eSIM is a programmable SIM card that can be permanently fitted into devices at the time of manufacturing. Incorporating an eSim in mobile devices will definitely bring in more convenience for the smartphone users, just like the removal of the earphone jack in iPhone gave the manufacturers the scope to improve on several other aspects like improving the battery, making it easier in terms of making the phone water resistant etc.

Market: When it comes to smartphones, India is a dynamic market. There is a huge potential with a large chunk of still untapped customers across platforms. With rural areas forming the major portion, the buyers in the lower-tier cities remains the key attraction for smartphone manufacturers to explore the growth trajectory in India.

While it is true that India is a price-sensitive mobile market, it is also essential to know that the country is growing at a rapid pace and the spending capacity is also increasing. Considering this, it is very important to have a wider range of offerings. Going forward, the smartphone manufacturers should be present in the right price bands as well as in the bands which contribute the most to the overall sales.

Smartphone market will continue to grow in double digits (15%) and this will be driven mainly by the demand for replacement those who are switching from feature phones and old smartphones to new smartphones in the country. So, as long as the smartphone manufacturers keep up with the expectations of the consumers in the market, new innovations will be warmly welcomed by the consumers. The number of trends and the innovations introduced definitely made 2018 a promising year for the smartphone industry.

Top 5 smartphone vendor highlights Xiaomi continued to lead the smartphone market in the 2018Q1 by doubling its volume year on year.

Also, its continuous efforts to expand offline footprint

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has helped get visibility for the brand, thus ensuring the availability in more places. In line with the duty hike on populated PCBs, Xiaomi announced its big move towards local manufacturing by setting up its first SMT (Surface Mount Technology) facility in Tamil Nadu in April 2018.

Samsung remained at the 2nd spot in smartphone ranking with flat annual growth in 2018Q1. Samsung’s two-pronged approach with the focus on low-to-mid range J Series and the latest flagships Galaxy S9 Series along with Galaxy S8 Series and Note 8 in the premium segment drove shipments for the vendor.

OPPO climbed to 3rd position from 5th in the last quarter. While it launched F7 in the latter-half of 2018Q1, bulk of its shipments came from mid-ranged A Series with upgraded variants in 2018. The channel realignment to focus on channel partners primarily with high sales contribution continued to build deeper relationships in those channels. In a bid to capture online space, OPPO did its first flash sale exclusively on Flipkart ahead of F7 launch. The smartphone maker is also expected to launch its new online exclusive series under the brand ‘Realme’.

Vivo slipped to 4th position as its shipments declined by 29.4% year-over-year in 2018Q1. However, the brand grew by 2.1% as compared to previous quarter. The Y Series of Vivo continued to generate close to 70% demand.

Transsion made its entry into the Top 5 with more than threefold annual growth in shipments in 2018Q1.

The China-based group has four brands under its umbrella – namely itel, Tecno, Infinix and Spice. With its primary focus on offline channels, itel and Tecno branded phones are doing well in the highly pricesensitive India market.

product overview

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product overview

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product overview

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App

Swoo App With in-house productions like its flagship contest ‘Swooperstar’ which drove four million installs through its very first season, live morning show ‘Swoodio’, and live game shows like ‘Swoo Trivia’, ‘Swoo Bingo’ and ‘Swoo Candy Krack’, Swoo has seen a consequent through-the-roof growth of installs, retention and Daily Active Users (DAUs). Within a span of 6 months, it went on to cross 400K DAUs. And with thousands of users playing live within a week of launching its latest game, the numbers are ever-increasing. Around 40% of the users visit the website more than 5 days a week on average, spending over 25 minutes spent on the app daily.

On the live entertainment front, Swoo primarily started as a platform for celebrities, influencers,

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woo is a leading live games, broadcasting and entertainment app. Being a user-oriented application pertaining to anyone seeking entertainment on-the-go, Swoo has three major user bases: those interested in playing live game shows for fun and money; those looking for clean, entertaining and educational user generated content; and skilled and talented users who can engage thousands by generating live video content.

Inspired by HQ Trivia role played in the US and the UK, Swoo emerged onto the live gaming scene with its own live version named ‘Swoo Trivia’. Equipped with a strong belief in innovation, Swoo has been constantly inventing new games in the live format ever since. Swoo’s biggest USP is the fact that it offers the world’s No. 1 Live Bingo game. Not just that, it is also the first live game company to launch Live Candy Krack, a match-3 type candy-switching and matching game in India. The unique live gaming experience that Swoo offers is what makes it stand out among it hordes of contemporaries.

Partnering with and shooting out of the studio of Twofour54, an internationally acclaimed media zone located in Abu Dhabi, Swoo also offers an exceptionally high production quality. This has helped it succeed in catching up with the figures of its notable competitors on the Trivia front. With high quality graphics and charismatic hosts, Swoo’s games have proved to be extremely addictive and have very high retention rates.

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thought leaders and performers to engage and communicate with people across the globe. It has now grown to become a one-of-its-kind platform for users to become broadcasters and showcase their talents, building a fan following in the process along with earning money through virtual gifts and gamified content.

Broadcasters can generate content like covering live events, conducting interviews, and creating shows and mini-series.

An entire quantum of entertainment features on one singular platform that no other application offers is what marks Swoo apart in the live broadcasting aspect and has made it so popular. Apart from this, the strict monitoring of the content uploaded by broadcasters is another key differentiator. Swoo ensures that its viewers always have access to clean humor with informational, educational and overall entertaining content by taking down any inappropriate, NSFW and harmful content immediately.

Founded at Algorythma, a tech platform based out of Abu Dhabi, Swoo is the first and the only live streaming platform to emerge from the Middle East. After having expanded to India, Swoo plans to take itself to a global level. Along with that, it also plans to launch more games in the near future after seeing the kind of significant bump the launching of each of their three games achieved.

With salient features and constant efforts at innovation and engagement, Swoo is well-poised to be a crowned leader in both live UGC and the live game shows segment on a global level.

Date of Pub: 10th Nov, 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18