G/2004/14198
` 20/-
MAY 2012
Celebrating
Convergence
www.mobilityindia.com
Vol. 8
Issue # 12
CALLING FROM THE CLOUDS Mobility India
Mobility, set to go the WiFi Way The Changing Trends in Mobile & Accessories Market Mobility Event
MOBILITY
Telecom Industry Shines bright at CMAI’s MOBILITY 6th National Telecom Awards 2012
Mobility May2012.indd 31
Application Story
Smart Applications, www.mobilityindia.com Powering Smartphones
Trends in Convergence
Tablets set to ‘ChangeMay The2012 Game’ | 31
01-06-2012 12:08:09
CONG
Thank Your i
Ho
32 | May 2012
Mobility May2012.indd 32
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:10
MOBILITY
Content
Mobility Voice
2
16 Trends in Convergence
Mobility News
3
Tablets set to 'Change the Game'
Samsung Galaxy S3 lands on eBay India HTC Launches Sync Manager for HTC One Airtel Cuts 3G Rates by a Whopping 70% Apple iPad leads Indian tablet market... Karbonn KT21 Express Dual-SIM GSM Phone... Spice to Launch 'Secure Android' Handset Range Nokia unveils 110 and 112 Dual SIM Phones Samsung Galaxy S2 now with ICS Onboard Idea to offer connectivity across Delhi Airport... XAGE Unveils M738 SPEED Handset Rahul Khullar appointed new chairman of TRAI Intex Presents Cola Dual Sim Touch Phone Specs LTS set to make voice & data services cheaper Tablet for everyone, iXA Tab at 3999
Enterprise News
18
Mobility India
Mobility, set to go the WiFi Way
7
Essar Deploys SAP HANA on Cisco UCS Platform Huawei Positions Integrated Communications for.. Microsoft to incubate 10 Indian start-ups IBM to help Axis Bank provide efficient customer.. Computer vendors to raise prices by month-end
Mobility India 9
Mobility Event
Telecom Industry Shines bright at CMAI's 6th National Telecom Awards 2012
10
COVER STORY
Calling from the Clouds
MOBILITY
Mobility May2012.indd 1
Accessories Galore: The Changing Trends in Mobile & Accessories
Application Story
Smart Applications, Powering Smartphones
20
22
Mobility Review HTC One X – The Premium Choice Sony Xpecia S – Super Cool MAXX MTP9-Foucs–Projecting Success Apple iPhone 4S– Technology Delight Samsung Wave Y – The Wow Handset! BlackBerry Bold 9790–The Master Performer Samsung Galaxy Tab 620–Owner's Pride Appli iPad 2012–The Hottest One Intex i-Tab – Value for Performance iberry BT07i – The Mass Tablet www.mobilityindia.com
24 24 25 25 26 26 27 27 28 28 May 2012 | 1
01-06-2012 12:08:11
Mobility News
Editorial Front Editor Chief Editor Asst. Editor
: Swapan Roy : Manoj Jha : S. Goswamy
Design Desk Art Director
:
Anit Kumar
Acct. & Finance Finance
:
Sandip Sarkar
Marketing & Sales Marketing Manager : Marketing Executives : Circulation Manager : Production : System Manager :
Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas
H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809
VOICE I
Apple Still the Biggest Game Changer
n a recent survey, Apple iPad leads Indian tablet market with 51% share, according to ABI research Whether it is iPod or iPad, Apple continues to be the biggest game changer in the world as well as here in India. All its products are ruling in a league of their own, while other global vendors are just left to play catch up game. According to latest survey by ABI Research, Apple's iPad is leading the Indian tablet market with 51 percent market share in 2011. Samsung with its Galaxy Tab has 24 percent market share. The number third player is RIM's BlackBerry PlayBook. ABI Research said Indian consumers also showed a strong penchant for RIM's BlackBerry PlayBook after prices were slashed significantly, making it the third largest player with a 10.4 percent market share.
Swapan Roy
Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240. Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com Web : www.mobilityindia.com 2 | May 2012
Mobility May2012.indd 2
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:12
Sams
T
he India launch of the Samsung Galaxy is round the corner, May 31 being the date and Samsung has even started taking Pre-Orders for it’s biggest handset launch of the year. But Samsung has not revealed the price of it’s flagship Android device. The Galaxy S3 has landed on eBay India with a price tag of Rs.39,999 Rs.44770 and the seller says that the phone will be delivered after 1st June 2012. The Samsung Galaxy S2 was a big hit for Samsung and
Air
I
t is time for he users to rejoice a cent. Airtel has anno on its third generat data plans by abou the cheapest 3G dat country. In an apparent bid to woo more subscribers to its already swelling base, the mobile operator has stated that the new rates would apply to some of its plans. 3G service launched in India several companies. Although these substantially faster on mobile handsets have been slower tariff. With the new that seems to be change. Non-rental bro 3G have been brou MOBILITY
Mobility News
OICE
ame
y PlayBook after yer with a 10.4
Swapan Roy
MOBILITY
T
Samsung Galaxy S3 lands on eBay India
he India launch of the Samsung Galaxy is round the corner, May 31 being the date and Samsung has even started taking Pre-Orders for it’s biggest handset launch of the year. But Samsung has not revealed the price of it’s flagship Android device. The Galaxy S3 has landed on eBay India with a price tag of Rs.39,999 Rs.44770 and the seller says that the phone will be delivered after 1st June 2012. The Samsung Galaxy S2 was a big hit for Samsung and the company
HTC Launches Sync Manager for HTC One
H
TC has released HTC Sync Manger software for HTC Ones series of smartphones finally. This has new UI that is completely different from the HTC Sync software that is available for all the HTC phones. The new software also lets you rip music from audio CDs that is powered by Nero.
is looking to repeat history with the Galaxy S3.
Features of HTC Sync Manager for HTC One • Sync all of your media including contacts, calendar events, bookmarks, and documents to and from your computer with your HTC phone • Organize your photos and personal videos into albums and also edit the images
Airtel Cuts 3G Rates By A Whopping 70%
I
t is time for heavy mobile data users to rejoice as 3G by 70 per cent. Airtel has announced price cuts on its third generation or 3G mobile data plans by about 70%, making it the cheapest 3G data provider in the country. In an apparent bid to woo more subscribers to its already swelling base, the mobile operator has stated that the new rates would apply to some of its plans. 3G services have also been launched in India last year by the several companies. Although these services allow substantially faster internet access on mobile handsets, adoption rates have been slower due to excessive tariff. With the new rates in effect, that seems to be heading for a change. Non-rental browsing rates for 3G have been brought down from MOBILITY
Mobility May2012.indd 3
10 paise per 10 KB to 3 paise for the same amount of data transfer. The new data plan for pre-paid customers, now starts at Rs 10 for 30 minutes of usage, with a validity of one day, Rs 45 for 150 MB with 7-day validity, and Rs 1500 for 10 GB with 30-day validity. Post-paid users will now have to pay Rs 100 for 300 MB and Rs 1500 for 10 GB, each with a validity of 30 days. Additionally, the company has also introduced Smartbytes data packs for post-paid users who exhaust their monthly usage limit, becoming the first provider to offer a choice of different 3G data pack top-ups, allowing users to control their spending. These packs are priced from Rs 80 for 200 MB to Rs 300 for 1 GB. With the new reduced 3G data tariff from airtel in place, it won't be long before others follow suit. www.mobilityindia.com
• Create playlists or Import iTunes or Windows Media Player music library and playlists • Auto sync feature lets you automatically sync your personal info such as contacts, calendar, and bookmarks between your computer and phone • Rip audio CDs using the software and sync the music to your phone • Playback audio and video files using the HTC Sync Manager
Apple iPad leads Indian tablet market with 51% share Apple's iPad is leading the Indian tablet market with 51 percent market share in 2011
S
amsung with its Galaxy Tab has 24 percent market share. The number third player is RIM's BlackBerry PlayBook. The achievement of both Apple and Samsung is despite a series of low-cost media tablet launches in the second half of 2011. C o s t effective tablets are the new phenomena in the growing tablet PC market. These days a multitude of Indian made tablets are flooding the country. Tablet makers are betting high on Indianmade (assembled) tablets. ABI Research said Indian
consumers also showed a strong penchant for RIM's BlackBerry PlayBook after prices were slashed significantly, making it the third largest player with a 10.4 percent market share. I n India, total media tablet shipments in 2011 are estimated to be 0.39 million units, which is a small fraction of the nearly 65 million shipped globally. The Indian media tablet market is estimated to grow with a CAGR of 71 percent and shipments are expected to growth to 9.66 million units in 2017. May 2012 | 3
01-06-2012 12:08:13
Techno
S
pice M their s phone Viz affordable especially customers. TFT QVGA a QWERTY screen. Its H Google Se your searc app shortc that you with your want. This
Mobility News
Karbonn KT21 Express Dual-SIM GSM Phone Launched For Rs 4500
K
arbonn Mobiles, adding one more to its expanding fleet of handsets. Sporting a metallic finish, this touchand-type feature-phone boasts of Hindi language support. It also comes with a 2.8" capacitive touchscreen and a 3.2 MP camera with LED flash that doubles up as a flashlight. It has 16 GB of internal memory, expandable to 32 GB via a microSD slot. Multimedia features include the ability to record and play multiple video and audio formats, as well as receive over 50 live internet TV channels, probably via I'm pretty sceptical though as to how you could possibly enjoy watching anything on such a tiny screen. An FM radio receiver with recorder is also present, while a 3.5 mm audio jack has been provided for earphones. Connectivity options include Bluetooth, GPRS, WAP, and EDGE, along with a push-mail service. The manufacturer has also launched a PIN-based Karbonn Instant Messenger
(KIM) to chat free of cost. A PC sync utility allows you to back up and restore the phone by connecting it to a PC. Other features include proximity and motion sensors, mobile tracker, and a 1000 mAh Li-ion battery. The Karbonn KT21 Express is available at an MRP of Rs 4500.
S
Spice to Launch 'Secure Android' Handset Range
pice has announced that the company is coming up with India’s first ‘Secure Android’ which offers pre- embedded security solutions to its users in their upcoming range of MI (Mobile Internet) Smart phones. The initiative will reinforce S Mobility’s efforts in making its devices safe and secure as users are becoming wary of the potential threat data in their smart phones face in the current scenario; as the world converges towards mobile internet and m-commerce. An average smartphone user is exposed to various threats when he uses his phone that can disrupt the operation of the smartphone, and transmit or modify the user data. Industry estimates suggest there are approximately six hundred varieties of mobile phone viruses and they exist only in smartphones. It is estimated that the number of global smartphone users will exceed 1 billion by 2013. While a study predicts that 26 out of every 100 phones sold globally this year will be smartphones, by 2015, smartphones will make up
Nokia unveils 110 and 112 Dual SIM phones
N
okia has announced 2 new Dual SIM phones, Nokia 110 and Nokia 112 that are affordable and are aimed at young and urban consumers. It has apps to access Facebook, Twitter and social media networks.The new Nokia Browser consume less data by up to 90%. Both these phone comes with Exclusive 40 Games Gift from EA from Nokia Store. The Nokia 110 has 1.8inch (128 x 160 pixels) D5 TFT display, Dual-SIM support with Nokia’s unique Easy Swap, VGA camera, 32 GB microSD card support,Bluetooth v2.1 with EDR, 3.5 mm AV connector. It has Loud and clear inbuilt speaker that offers audio output up to 103 phons. It is 14.8 mm thick and weighs 80g. It comes with 1020 mAh battery that would offer up to 10.5 hours 4 | May 2012
Mobility May2012.indd 4
40% of the total handsets sold across the world. The smartphone segment is forecast to see a much higher growth at 63.4% from 2011-15 and may achieve a shipment of 77.5 million by 2015 in the Indian market. For these reasons, the applications deployed there must guarantee privacy and integrity of the information they handle. In addition, since some apps could themselves be malware, their functionality and activities should be limited. Speaking on this Mr. Kunal Ahooja, Global Head – Devices, S Mobility said, “Only a fraction of smartphones and tablets are protected by security software, despite a rise in the amount of malware targeted at mobile devices. With a visible upward trend in Mobile payments and m-commerce in India we at Spice are sensitive to the situation and hence are offering security solutions to all our users. In the future we hope to constantly innovate and offer value added solutions to all our users.”
Samsung Galaxy S2 now with ICS Onboard
S
talk time and up to 26.5 days standby. www.mobilityindia.com
amsung Galaxy S2 (GT-I9100) is now shipping with Android 4.0 (Ice Cream Sandwich) in India. One of our readers in India got a new Galaxy S2 and found that it ran Android 4.0.3 out of the box. Samsung announced the list of devices that would receive the Android 4.0 update last December and the Android 4.0 update for the Galaxy S2 started rolling out starting from European countries and Korea earlier this March. Even the Samsung Galaxy Note has started to get the ICS update in some countries. MOBILITY
01-06-2012 12:08:14
Idea to o
I
dea Cellular has to become the fi seamless connectivi Metro Express Line corridor at all 6 (New Delhi Railway Shivaji Stadium, Kuan, Aero City, Air Sec 21 Dwarka) an the route. Idea Cellula offer uninterrupted coverage over th length of the 22.7k Railway Station till
Rahu appoi chairm
H
e has been w Secretary, has n new head of the tel Telecom Regulatory on a three-year term Mr. Khullar wi whose tenure was co was set to retire ne May, 2015 as the c a 1975 batch IAS o He is joining th regulator is facing recommendations o head of leading warned that have of the Telecom Reg (TRAI) on 2 G spec devastating for the t providers. The auc before 31August, 2 The TRAI has of Rs 3,622 crore f spectrum in the 1 against Rs 380 crore in 2008. Telecom se say that if the reco accepted then this c players and will ult expensive for the co MOBILITY
Mobility News
Android'
otal handsets sold ld. The smartphone orecast to see a growth at 63.4% and may achieve a 7.5 million by 2015 market. e reasons, the eployed there must vacy and integrity ation they handle. n addition, since some apps could themselves be malware, their functionality and activities should be imited. on this Mr. Kunal l Head – Devices, d, “Only a fraction es and tablets are security software, e in the amount argeted at mobile a visible upward bile payments and n India we at Spice to the situation e offering security ll our users. In the ope to constantly offer value added our users.”
alaxy S2 S Onboard
GT-I9100) is now id 4.0 (Ice Cream of our readers in
CS update in some MOBILITY
I
Idea to offer connectivity across Delhi Airport Express Line
dea Cellular has tied to with Delhi Metro to become the first guest operator to offer seamless connectivity across the Delhi Airport Metro Express Line (DAMEL) corridor at all 6 stations (New Delhi Railway Station, Shivaji Stadium, Dhaula Kuan, Aero City, Airport and Sec 21 Dwarka) and along the route. Idea Cellular would offer uninterrupted network coverage over the entire length of the 22.7km corridor from New Delhi Railway Station till Dwarka Sec 21 via Indira
Gandhi International Airport starting May 2012. Idea would offer seamless network connectivity through the entire 18-20 minutes journey between New Delhi Railway Station and Dwarka sec 21, where mobile users face issues with connectivity to their home network in specific areas. With the installation of BTS sites at all the stations, Idea cellular has ensured that commuters enjoy flawless network connectivity in this stretch.
Rahul Khullar appointed new chairman of TRAI
Intex Presents Cola Dual Sim Touch Phone Specs
H
e has been working as the Commerce Secretary, has now been appointed as the new head of the telecom sector watchdog, the Telecom Regulatory Authority of India (Trai) on a three-year term. Mr. Khullar will replace Mr. J S Sarma, whose tenure was completed today. Mr. Khullar was set to retire next year but will work until May, 2015 as the chief of the watchdog. He is a 1975 batch IAS officer of Delhi cadre. He is joining the TRAI at a time when the regulator is facing criticism over its recent recommendations on the 2G spectrum. The head of leading telecom companies have warned that have warned that the proposal of the Telecom Regulatory Authority of India (TRAI) on 2 G spectrum allocation would be devastating for the telecom industry and service providers. The auction has to be organized before 31August, 2012. The TRAI has proposed a reserve price of Rs 3,622 crore for 1MHz of pan-India 2G spectrum in the 1800 megahertz band as against Rs 380 crore, which was set for auctions in 2008. Telecom service providers and experts say that if the recommended reserve price is accepted then this could increase costs for the players and will ultimately make service more expensive for the consumers. MOBILITY
Mobility May2012.indd 5
I
ntex Cola is a new touchscreen phone. It comes with high resolution camera, standard Li-ion battery, Bluetooth, FM Radio, External memory card slot, Music Player and Video Player. It is available in black color. Intex Cola is a Bar phone weighing 89g. It?s dimensions are 96MM x 54MM x 14.3MM . The talk-time of the phone is Up to 3.5 hours. The phone operates at frequencies of GSM 900 / 1800 MHz | GSM 900 / 1800 MHz. The Phone has a Display of 2.4 inches, QVGA TFT Touchscreen, 65K Colors. This model comes with Camera of , 1.3 Mega Pixels Camera with , Digital Zoom
XAGE unveils M738 SPEED Handset
X
AGE Communication India Pvt. Ltd., a leader in highly sophisticated and extremely affordable handsets launches its new M786 SPEED which is a dual SIM touch phone. XAGE M738 SPEED is a Bar phone that has 7.1 cm wide color touch LCD display which makes the handset more exciting. It has a built-in 2.0 Mega Pixels front and back camera. Back camera is along with flash facility and a battery capacity of 1100mAh. It has talktime up to 6 hrs and standby time upto 300 hrs. This phone has 128MB of in-built memory and expandable memory up to 8GB which helps in storing large amount of data like songs, movies, videos, etc. which is the best part about M738 SPEED handset. XAGE M738 SPEED has a stereo FM radio with big speaker which comes along with music handsfree. It supports Bluetooth connectivity, auto call record and USB Interface. The Menu Display and the model design gives the handset a very stylish and classy look. Passing time will be much more easy and entertaining as M738 SPEED comes with a High Definition MP4 Player and a MP3 Player – all this has been put together to make time spent enjoyable watching movies, videos and listening to your favorite collection of songs. Connecting with friends gets more convenient with WAP/GPRS letting you to connect with your friends on yahoo messenger, twitter, facebook, msn etc. Pricing: - INR ` 2999/-
Features And Specifications: • Network : GSM 900/1800 • Dimensions : 96x54x14.3mm • Display : 2.4-inch touchscreen , QVGA resolution • Weight : 89 gm • Camera : 1.3MP with flash • Battery : 1000mAh • Talk Time : Up to 3.5 Hours • Standby Time : up to 11 days • Compact touchscreen mobile • Dual SIM GSM • Camera with flash • Auto Call Recording • Torch light Intex Cola Price In India Is ` 2,500/- Indian Rupees (INR) www.mobilityindia.com
May 2012 | 5
01-06-2012 12:08:15
y Kapoor – CEO, & South Asia, ti Airtel
Mobility News
LTE set to make voice & data services cheaper
I
ndia is expected to witness a huge business opportunities with the optical fibre network getting completed by the Government of India. While speaking at the inauguration of 3rd LTE India 2012 International Conference at New Delhi, Shri J.K. Roy, Member Technology, Ministry of Communications & IT said, “For an effective utilisation of the possibilities which can be offered by LTE (Long Term Evolution), back haul is one of the most important components. The optical fibre network which is being put in place by the Government of India will close this gap and there will be range of opportunities in the rural areas which can be availed by LTE technology providers.” In his introductory address, Mr. Adrian Scrase, Head of Mobile Competence Centre, 3GPP said that couple of years ago India was not much decided about LTE. “LTE was a dream for the Indian operators, but today releasing the growth & the level of satisfaction required, LTE has become a reality in India,” added Mr. Scrase. Mr. Shashi Dharan, Managing Director, Bharat Exhibitions the organizer of LTE INDIA 2012, says, “This business event on 4G services is a timely opportunity to discuss about evolving from 2G / 3G or 4G to LTE
and exploring the solutions for transforming ones network including the backhaul. The conference provided an update on the mobile broadband, current capabilities, the eco-system, drivers and directions for future evolution to the next generation/LTE and beyond.” On the emerging scenario of “humongous demand” in cell phone market, which is already taking place in the Indian telecommunication industry Mr. Abhay Savargaonkar , Chief Technology Officer (CTO) for mobile services, Bharti Airtel Limited said that to meet the demand for better services and applications the launch of LTE with its high speed and high spectral
efficiency was required. “The major drivers for LTE and its superiority were lowest cost per bit, use over a wide range of spectrums and flexibility regarding bandwidth,” Mr Savargaonkar added. The technology expert underlined that LTE is the only technology that will sustain the level of telecommunication demand in future. Mr. Cui Liangjun, Chief Executive Officer, ZTE India said, ZTE is fully determined to build a strong LTE ecosystem that offers a scintillating experience for mobile broadband users and participates in the country’s economic growth by supporting several government initiatives and schemes in sectors like health, education and governance. Giving details of system deployment scenario and the advantages of LTE, Mr. Takehiro Nakamura, Director-Radio Access System Group, NTT DOCOMO said that LTE could be deployed as an overlay on 3G network. “Legacy 3G facility was also there which meant 3G services could continue outside LTE even as this new technology was in use. The capability of this technology was 100 Mbps, with maximum downlink speed of 75 Mbps with 5 MHz bandwidth capable of handling 37.5 Mbps, he added.
C
isco announced has deployed th Unified Computing support the implem (High Performanc Optimized on the HANA -- along with solutions -- brings reach of decision m enable innovative combines high-vol analytics. With Cisco U infrastructure choi out SAP HANA a in phases over the SAP solutions com UCS provide sign standards-based, h fabric, improved m power consumption ownership.
Highlights: • By building the Cisco now enjoys information typical ente • The Cisco stateless c
H
Tablet for everyone, iXA Tab at Rs 3999 7" Ultra thin Touch Screen Wi-Fi Tablet weighing less than 350gm, Bookings opens from May 23
K
obian, a leading player in computer peripherals and tablets, announced the launch of iXA Tab, especially designed for the growing students and masses. Tagged at a sub4K price, iXA Tab has made it more affordable and appealing to the common man in this ever changing technology era. With no compromise on specifications, iXA Tab allows surfing the web, email, videos, music, games, e-books and much more. The bookings for iXA Tab are going to start from May 23, 2012. The Ultrathin iXA Tab comes loaded with Android 2.3 weighs 341gm comes has resistive touch screen. Powered with 1.0 GHz core processor, it has 512 MB RAM and 4GB internal storage which is expandable to 32GB through MicroSD. With its inbuilt Wi-Fi, allows users to access internet, work 6 | May 2012
Mobility May2012.indd 6
on emails, video chatting and much more at all Wi-Fi enabled spots. The built-in 0.3 megapixel camera allows one to capture the beautiful moments and also do video chatting. Listening and enjoying the music will keep continuing with wide range of
a u d i o formats like mp3, wav, wma, aac etc. Watch movies & videos from office, home or while travelling with avi, mp4, mov, 3GP and many more video formats supported by iXA Tab. Optional accessories like Case with Keyboard shall be available for users to www.mobilityindia.com
lodge the tablet comfortably in the cover and connect to the USB keyboard. It becomes your simple Netbook which is as lighter than 500gm!!! Sushmita Das, Country Manager - India, Kobian Pte Ltd said" We have had immense success with mTab range , the launch of iXA Tab is for our young students and generation who would want to have the ownership of a tablet . They are now able to get all the features bundled in one product with a very attractive price tag. Since it's based on Android Gingerbread, user has the access to all Google applications and can have the ultimate experience. If one can get a Tablet at the price of a mobile phone then why not grab it." Price, Availability and Warranty iXA Tab is a limited edition product priced at Rs. 3,999. Warranty and Availability shall be announced on the day booking starts. MOBILITY
01-06-2012 12:08:15
K
eeping an eye o Solutions mar Enterprise, a lead and communicati solutions provide integrated comm including advan Passenger Informa surveillance system wireless networks for this segment. “This is a stra Enterprise and com is developing a num projects across ma With huge investm Rs 200,000 crore f is developing a num projects across ma With increasing from private playe foreign players are Transit Communic ideally placed to integrated commu MOBILITY
Enterprise News
Essar Deploys SAP HANA on Cisco UCS Platform
was required. “The rs for LTE and its were lowest cost over a wide range ms and flexibility bandwidth,” Mr ar added. The expert underlined the only technology ustain the level of nication demand in
ui Liangjun, Chief fficer, ZTE India said, determined to build TE ecosystem that ntillating experience roadband users and country’s economic several government n sectors like health, ce. system deployment ntages of LTE, Mr. rector-Radio Access DOCOMO said that as an overlay on 3G cility was also there ces could continue new technology was this technology was um downlink speed bandwidth capable he added.
23
rtably in the cover USB keyboard. It etbook which is as
ry Manager - India, have had immense ge , the launch of oung students and want to have the hey are now able to dled in one product price tag. Since it's rbread, user has the pplications and can ence. If one can get mobile phone then
Warranty ed edition product anty and Availability n the day booking MOBILITY
C
isco announced that the Essar Group has deployed the award-winning Cisco Unified Computing System (Cisco UCS) to support the implementation of SAP HANA (High Performance Analytic Appliance). Optimized on the Cisco UCS platform, HANA -- along with SAP BusinessObjects BI solutions -- brings all of the data within the reach of decision makers in seconds, helps enable innovative new applications, and combines high-volume transactions with analytics. With Cisco UCS as the preferred infrastructure choice, Essar plans to roll out SAP HANA across the organization in phases over the next 12 to 18 months. SAP solutions combined with the Cisco UCS provide significant value through standards-based, high-performance unified fabric, improved memory capacity, reduced power consumption and lower total cost of ownership. Highlights: • By building on the benefits of the Cisco UCS platform, Essar now enjoys quick access to data/ information - without the delay of typical enterprise data warehouses. • The Cisco UCS platform offers stateless computing capabilities
N Jayantha Prabhu, chief technology officer, the Essar Group
with dynamic server provisioning, unified fabric, and comprehensive management across both physical and virtual environments for reduced total cost of ownership (TCO). • The simplified design of the Cisco UCS Servers improves airflow
efficiency and can reduce the number of components that need to be powered and cooled by more than 50 percent compared to traditional blade server environments N Jayantha Prabhu, chief technology officer, the Essar Group “We expect inmemory computing to be a game-changer and were looking for a server platform designed to achieve high availability and performance. The Cisco Unified Computing System, which is based on industry standards, has met our expectations and we believe that it serves as an ideal server platform for enterprise-critical applications like SAP HANA. With Cisco UCS, we are confident of achieving our ROI from our investment in SAP software.” Mr. Avinash Purwar, sr. vice president, Cisco India and SAARC “This win is further validation that Cisco UCS provides the preferred platform for an SAP HANA deployment. We value the trust that Essar has shown in us and are confident to deliver on their expectations. SAP HANA optimized on Cisco UCS, enables faster decision making and is fast becoming the platform of choice for deployment by a number of large enterprises, specifically in telecom, manufacturing, BFSI, IT/ITeS and energy verticals.”
Huawei Positions Integrated Communications for MRT Solutions in India
K
eeping an eye on the Mass Rapid Transit Solutions market in India, Huawei Enterprise, a leading global information and communications technology (ICT) solutions provider, is positioning its integrated communications solutions including advanced visual displays/ Passenger Information System(PIS), digital surveillance systems(CCTV), IP networks, wireless networks, video streaming, etc for this segment. “This is a strategic move by Huawei Enterprise and comes at a time when India is developing a number of urban transport projects across many of its larger cities. With huge investment set at a minimum of Rs 200,000 crore for metro projects. India is developing a number of urban transport projects across many of its larger cities. With increasing participation expected from private players both domestic and foreign players are eyeing for Mass Rapid Transit Communication needs and we are ideally placed to uniquely position our integrated communications solutions for MOBILITY
Mobility May2012.indd 7
Tarun Arora, Manager, Railways Vertical Business India, Huawei Enterprise.
www.mobilityindia.com
this segment and drive better value for the end customer,” explains, Tarun Arora, Manager, Railways Vertical Business India, Huawei Enterprise. Success of Rail based Mass Rapid Transport System (MRTS) in Delhi/NCR has paved the way for introduction of such transport system in other Indian states as an effective alternate public transport solution. As metro rail would throng more and more cities of India, it would also require, for sustainability, local expertise to be developed in various associated technology areas. “ICT (Information and Communication Technology) runs right in the heart of any state-of-theart technology solution today and Huawei has ICT integration expertise for over 15 years. With such expertise and special focus on Metro Rail segment, Huawei Enterprise is today ready with integrated communications solutions for various application areas within this vertical,” he adds on. May 2012 | 7
01-06-2012 12:08:15
Enterprise News
Microsoft to incubate 10 Indian start-ups
G
lobal software major Microsoft will incubate 10 early-stage technology start-ups in cloud computing, internet and mobile using its Accelerator for Windows Azure programme to help them build businesses. "The start-ups will have access to our resources such as BizSpark programme and $60,000 in Azure credit through BizSpark Plus programme to take advantage of the cloud," Microsoft India (R&D) Managing Director Amit Chatterjee told reporters unveiling the programme in the Indian subcontinent. Start-ups that can build any application using the company's cloud platform and operate in any business or market segment will be eligible to apply for the programme, being launched simultaneously in Beijing (China), Tel Aviv (Israel), Seattle (US) and Bangalore.
Amit Chatterjee, Managing Director (R&D), Microsoft India
IBM to help Axis Bank provide efficient customer care service
T
echnology giant IBM Monday said it has been engaged by Axis Bank in a large project to provide more efficient customer care services to its customers. As part of this alliance, IBM will consolidate and manage the contact centre operations from the bank's existing 58 regional asset centres to a single mortgage contact centre, IBM said in a statement. The contact centre will cater to inbound voice and email communications from bank customers, it added. This will help Axis Bank benefit from additional potential revenue generated as a
result of cross selling or up selling services or applications at the consolidated mortgage customer care centre. Axis Bank, a private sector bank, has more than 1,250 branches and 7,500 ATMs across the country. "We evaluated various companies and found that IBM understood our requirements best and was able to demonstrate true value and a partnering approach that gave us the confidence to entrust this critical operation to them," Axis Bank Senior Vice President (Consumer Lending) Jairam Sridharan said. 8 | May 2012
Mobility May2012.indd 8
The start-ups will also be able to leverage the company's Metro user interface on Window 8 and Window Phone to operate in a cloud environment. Cloud computing uses a network of computers, data centres and storage systems as an integrated IT infrastructure for seamless operations, eliminating investments in stand-alone IT installation by enterprises and small and medium businesses. To be selected for the four-month incubation, prospective start-ups can apply online from Wednesday till July 1 and join the programme from September at the company's office in this tech hub. The company will also facilitate meetings between start-ups and venture capitalists and prospective investors in addition to mentoring.
Computer Vendors to raise prices by month-end Unfavourable forex movement adds to high excise duty and input costs for global IT hardware cos
C
ome June 2012 and we are set to see personal computers — notebook, netbooks and desktops — getting expensive by almost 10 per cent. At least this is what the sources close to the IT market say and confirm. Weakening rupee against dollar is leading major personal computer manufacturers in India to increase prices of their products. IT companies such as Acer India, Hewlett Packard (HP) India and Dell India are facing the reality of rupee depreciation, which they think would continue at this level of Rs 54-56 against the dollar for at least next few www.mobilityindia.com
months. The players felt information technology hardware market's margin is already driven by various factors such as excise duty and input costs. If forex movements also come into play at steep level since beginning this month, it would have to be passed on to the customers. However, 8-10 per cent might be more than what has been earlier for the industry level of around 5-7 per cent. Therefore, by and large, the increase in products cost will happen before end of this month, though demand from consumers are not yet down. MOBILITY
01-06-2012 12:08:17
Telec 6t
C
ommunic CMAI As promotin the 6th Nation contributions m betterment of t gala function h To recogniz and ICTE Com Governmental Technology, So CMAI has bee since the year 2 and Service O innovations in identified and r field of comm while providing players for the Telecom Netwo The 6th Na by over 2500 d events in India.
National Teleco event for innov presence of Dr. of ITU signifies Dr. Hamad presenting the "CMAI NTA aw an important ro across the ICT MOBILITY
Mobility Event
will also be able company's Metro Window 8 and operate in a cloud
g uses a network ata centres and an integrated IT amless operations, nts in stand-alone terprises and small ses. or the four-month tive start-ups can Wednesday till programme from ompany's office in
Telecom Industry Shines bright at CMAI’s 6th National Telecom Awards 2012
will also facilitate art-ups and venture ective investors in g.
C
ces by
put costs for global
felt information market's margin arious factors such nput costs. If forex e into play at steep his month, it would to the customers. er cent might be been earlier for the und 5-7 per cent. ge, the increase in appen before end ugh demand from down. MOBILITY
ommunication Multimedia Applications InfrastructureCMAI Association of India (CMAI), the apex organization promoting the Indian IT and Telecom sector, announced the 6th National Telecom Awards 2012 honoured the lasting contributions made by IT and Telecom Companies for the betterment of telecommunication services in the country at a gala function held at Siri Fort Auditorium, New Delhi. To recognize the contribution made by telecom, mobile and ICTE Companies towards nation building and enabling Governmental policies in reaching the common man through Technology, Software and various communication mediums; CMAI has been organizing the National Telecom Awards since the year 2007. Felicitating the best Telecom Companies and Service Operators for their research, development & innovations in this sector, the 6th National Telecom Awards identified and recognized the outstanding contributions to the field of communication, ICT, multimedia and infrastructure while providing greater encouragement and impetus to the players for their contribution in building a robust National Telecom Network. The 6th National Telecom Awards this year was attended by over 2500 delegates making it the mother of all Telecom events in India. Hon’ble Shri Kapil Sibal, Minister of Communications and IT said in his message, "CMAI Association of India has been fast emerging as the Forum to represent voice of its 48,500 Members and their Associates, in the Global milieu. It is heartening to know that CMAI is not just popular in India only and has been recognized by more than 54 MOU partners globally. The National Telecom Award has been recognized as the apex event for innovation and talent from the ICT industry. The presence of Dr. Hamadoun Toure, Hon’ble Secretary General of ITU signifies its importance, not only in India but globally." Dr. Hamadoun Toure, Secretary General ITU while presenting the National Telecom Awards on this occasion said, "CMAI NTA awards have been running since 2007, and play an important role in recognizing the contributions made right across the ICT sector towards nation-building and enabling
MOBILITY
Mobility May2012.indd 9
Governmental policies in extending the benefits of Communications technologies to every man, woman and child in this great Country. As you will know, the CMAI covers the entire spectrum as the ICT sector – including fixed and mobile operators; manufacturers; ISPs and broadband operators; infrastructure and telecom and service providers; and businesses which drive applications, innovation, education, healthcare and so much more. The National Telecom Awards also play their part-because in recognizing important feats in the ICT sector they also help companies formulate the way forward for the Indian ICT sector." Shri Sanjay Kapoor, CEO India South Asia, Airtel expressed in his message, that " It is indeed a great honor for us to be recognized for the 3rd consecutive year at the Country's very reputed and prestigious Awards - National Telecom Awards from the leading trade body CMAI Association of India. With over 48,000 members and 54 MoU partners world-wide, CMAI Association has become the face of Indian Telecom trade, recognised in global market-place." Shri NK Goyal, President, CMAI Association of India said, “With the telecommunication buzz being on an all-time high, the time is right to involve more and more players from the sectors which bringing together acclaimed jury members and representations from Indian Associations of Telecom Industry and global ICT associations, is all set to mark India’s timestamp on the global communication environment in a big way.”
www.mobilityindia.com
May 2012 | 9
01-06-2012 12:08:18
Cover Story
Calling from the Clouds
10 | May 2012
Mobility May2012.indd 10
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:18
A
t a time w is getting in the glo marketplace, the m left behind and w lot of cloud based front. While Chin major Huawei has on global as well of providing clou handset level, Chin version of Google cloud phone as we In simple term switchboard system based phone tech Web, it can be ac — a desk phone, PC or tablet. Clou lets customers do a phone inside a enabling greater than conventional Talking abou announced cloud Victor Shan, Pre Business, Huawei
MOBILITY
Cover Story
m s
A
t a time when cloud computing is getting firmly entrenched in the global as well as Indian marketplace, the mobility segment is not left behind and we have already seen a lot of cloud based action on the device front. While Chinese telecoms and ICT major Huawei has clearly taken the lead, on global as well as Indian turf in terms of providing cloud technology on the handset level, China based Baidu (China’s version of Google) has just launched its cloud phone as well. In simple terms, this refers to any switchboard system, and because cloudbased phone technology exists on the Web, it can be accessed from anywhere — a desk phone, a cellphone or even a PC or tablet. Cloud-based phone service lets customers do almost anything on a phone inside and outside the office, enabling greater mobility and flexibility than conventional phone systems allow. Talking about Huawei’s recently announced cloud phone technology, Victor Shan, President India Device Business, Huawei said that today the
company is offering its Cloud+ feature on its smartphones. “We launched 2 smartphones last year Huawei Sonic and Huawei Ideos X3 with cloud features and we got really good response from the market. Huawei was the first player globally and in India to launch cloud Smart Phones. We are offering Cloud+ features on 4 Smart phones currently; they are Sonic, Ideos X3, Honor and the new Ideos X5. Huawei Cloud+ offers a range of next generation features like Cloud+ drive (16GB Free Net Space), Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the smartphone user to experience the future. We plan to integrate Cloud services with all our future Smart phones. Also we will give cloud feature in our upcoming datacards,” he explains. Additionally, he mentions, “Huawei Cloud+ is an exclusive Huawei Cloud service to Huawei device users. Cloud+ is seamlessly integrated into the Huawei phone platform. Cloud+ offers a range
of next generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future. In cloud plus consumer get 16 GB of free storage. Since contacts, mails, messages, camera rolls, settings and account information doesn’t use as much space, user find that 16 GB goes a long way. You can store up to 3500 songs or 7000 photos. Cloud+ is not just a hard disk in the sky. You can backup all that you use every day and it’s always available on your Huawei Phone, Media pad and PC. Its Phone finder feature allows you to locate your phone on Google maps and safe guard your data from intruders. With Message+ you can chat with individuals or create group of other Huawei Message+ users, Swap pictures/videos/voice notes. Huawei smart phone automatically detects your Message+ friends. If you have Message+ users on your phone contact list, then your phone automatically detects those friends. Huawei Streams provides an
”Huawei Cloud+ is an exclusive Huawei Cloud service to Huawei device users. Cloud+ is seamlessly integrated into the Huawei phone platform. Cloud+ offers a range of next generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future. In cloud plus consumer get 16 GB of free storage. Since contacts, mails, messages, camera rolls, settings and account information doesn’t use as much space, user find that 16 GB goes a long way. You can store up to 3500 songs or 7000 photos. Cloud+ is not just a hard disk in the sky. You can backup all that you use every day and it’s always available on your Huawei Phone, Media pad and PC. Its Phone finder feature allows you to locate your phone on Google maps and safe guard your data from intruders. With Message+ you can chat with individuals or create group of other Huawei Message+ users, Swap pictures/videos/voice notes. Huawei smart phone automatically detects your Message+ friends. If you have Message+ users on your phone contact list, then your phone automatically detects those friends. Huawei Streams provides an integrated social networking experience with Facebook, Twitter and LinkedIn. Most importantly, Cloud+ Contacts allows you to synchronize contacts from your phone to the Cloud+ server in real time” – Victor Shan, President India Device Business, Huawei MOBILITY
MOBILITY
Mobility May2012.indd 11
www.mobilityindia.com
May 2012 | 11
01-06-2012 12:08:19
Cover Story
integrated social with Facebook, Tw importantly, Cloud to synchronize con to the Cloud+ se adds on. Speaking abo cloud technology a Sunil Lalvani, Dir India, RIM said t solution comprise software compon announced gen BlackBerry Busine Microsoft Office 3 business and gov that extends Micr to BlackBerry sm customers to ma deployments in t is available at no current medium subscribers of the standalone Exchan with BlackBerry sm or consumer data
12 | May 2012
Mobility May2012.indd 12
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:21
MOBILITY
Cover Story
integrated social networking experience with Facebook, Twitter and LinkedIn. Most importantly, Cloud+ Contacts allows you to synchronize contacts from your phone to the Cloud+ server in real time,” he adds on. Speaking about the importance of cloud technology at the smartphone level, Sunil Lalvani, Director, Enterprise Sales, India, RIM said that Cloud Computing solution comprises of hardware and software components. “Recently RIM announced general availability of BlackBerry Business Cloud Services for Microsoft Office 365 – a new service for business and government organizations that extends Microsoft Exchange Online to BlackBerry smartphones and allows customers to manage their BlackBerry deployments in the cloud. The service is available at no additional charge to current medium-sized or enterprise subscribers of the Office 365 suite or standalone Exchange Online and works with BlackBerry smartphones on business or consumer data plans. Additionally, RIM
also offers Cloud based solutions such as HP ePrint Enterprise mobile printing solutions which enables employees to print from their BlackBerry smartphones to printers on their trusted network. This is a unique feature that provides mobile enterprise workers a secure remote printing experience. Another unique solution called the Handset Cloud,is exclusively tailored for application developers, offering access to a variety of BlackBerry smartphones operating on live networks around the world. Through this service, developers can easily install applications and test their functionality and compatibility with a variety of BlackBerry smartphones without having to actually obtain the handsets or settle for virtual simulators and emulators. The Handset Cloud supports a variety of BlackBerry smartphones and offers developers a variety of features and automated testing tools such as file transfer and over-the-air widgets to quickly download applications,” he explained. Benefits of Going with Cloud
Providing the much needed flexibility at the hands of end user, cloud-based phone systems leverage the power of cloud computing to give customers the functionality of multiple tiered storage systems. In plain English, cloud-based systems are hosted on off-site servers and are provided as a service. Because they don’t require customers to buy and maintain expensive telecommunications equipment, they’re much more affordable than conventional methods of communications. As Lalwani from RIM emphasizes, there are a number of benefits that can be accrued through mobile cloud computing. It enables companies to share applications without incurring a huge capital expenditure on hardware and software resources. Users of smartphones have the advantage of storing data and information with their cloud service providers and all services are available wherever the users are located, as long as there is network connectivity. “Since complex computing operations
“Recently RIM announced general availability of BlackBerry Business Cloud Services for Microsoft Office 365 – a new service for business and government organizations that extends Microsoft Exchange Online to BlackBerry smartphones and allows customers to manage their BlackBerry deployments in the cloud. The service is available at no additional charge to current medium-sized or enterprise subscribers of the Office 365 suite or standalone Exchange Online and works with BlackBerry smartphones on business or consumer data plans. Additionally, RIM also offers Cloud based solutions such as HP ePrint Enterprise mobile printing solutions which enables employees to print from their BlackBerry smartphones to printers on their trusted network. This is a unique feature that provides mobile enterprise workers a secure remote printing experience. Another unique solution called the Handset Cloud,is exclusively tailored for application developers, offering access to a variety of BlackBerry smartphones operating on live networks around the world. Through this service, developers can easily install applications and test their functionality and compatibility with a variety of BlackBerry smartphones without having to actually obtain the handsets or settle for virtual simulators and emulators. The Handset Cloud supports a variety of BlackBerry smartphones and offers developers a variety of features and automated testing tools such as file transfer and over-the-air widgets to quickly download applications” Sunil Lalvani, Director, Enterprise Sales, India, RIM MOBILITY
MOBILITY
Mobility May2012.indd 13
www.mobilityindia.com
May 2012 | 13
01-06-2012 12:08:23
Cover Story
Biggest adavantages of using cloud phone As Enterprises are looking for ways to cut down costs, eliminate multiple vendors and communication providers, reallocate resources and allow employees to easily connect regardless of location and device. Partnering with a service provider can offer these benefits through the adoption of cloud-based phones. Following are some of the benefits of using cloud phones: • Business continuity: continued access to all forms of communication through mobile devices as the system is clouddependent and does not rely on local internet to continue functioning • Reduced operating costs: lowered are run within the cloud environment, handset users do not need highly technical hardware and this reduces the cost of mobile computing to the client. Moreover, this also enables end users to create location based social networks. The introduction of cloud have also brought about a wave of customized solutions for the SME sector that reduces cost, offers greater scalability and flexibility while providing on-demand services. In fact, 40% of midsized organizations in India have already deployed mobility solutions with another 25% have planning to embrace at least one mobility device in the future. Enhanced communication across the organization, real-time collaboration among SME staff as well as enabling people to stay in touch with all the latest developments are some of the benefits of the adoption of mobile cloud for this segment. Cloud computing has also led to an increase in IT spends through the development of simpler product and solutions with mobile cloud,” he illustrates. Talking about the advantages of cloud phone, Huawei’s Victor Shan puts it, “When you sign up for Huawei Cloud+, you automatically get 16 GB of free storage. . Cloud+ offers a range of next 14 | May 2012
Mobility May2012.indd 14
expenses by reallocating staff from maintaining and managing a hardware-based system to using online management portals to make changes as needed, thereby allowing the business to focus on other initiatives • Flexibility & manageability: cloud phones allow companies to easily add or reduce users and set employee preferences through a management portal Other advantages include easier implementation, automatic updates, builtin disaster recovery and a scalable model that provides flexibility for businesses of all sizes.
The introduction of cloud have also brought about a wave of customized solutions for the SME sector that reduces cost, offers greater scalability and flexibility while providing ondemand services. In fact, 40% of mid-sized organizations in India have already deployed mobility solutions with another 25% have planning to embrace at least one mobility device in the future. Enhanced communication across the organization, realtime collaboration among SME staff as well as enabling people to stay in touch with all the latest developments are some of the benefits of the adoption of mobile cloud for this segment. Cloud computing has also led to an increase in IT spends through the development of simpler product and solutions with mobile cloud. www.mobilityindia.com
generation features like Cloud+ drive, Message+, Streams, Phone finder, SNS, Contacts Integration and any where any device access for content saved on drive. These features help the phone user to experience the future. Our Phone finder feature allows you to locate your phone on Google maps and safe guard your data from intruders. In addition to the above, with Message+ you can chat with individuals or create group of other Huawei Message+ users, Swap pictures/ videos/voice notes. Huawei smart phone automatically detects your Message+ friends. If you have Message+ users on your phone contact list, then your phone automatically detects those friends. Huawei Streams provides an integrated social networking experience with Facebook, Twitter and LinkedIn. Cloud+ Contacts allows you to synchronize contacts from your phone to the Cloud+ server in real time,” he adds on. Affordable Cloud Cloud-based phone technology is surprisingly affordable, due in large part to the fact that it’s hosted on the Web. Providers use the same technological backbone for all of their customers, MOBILITY
01-06-2012 12:08:23
so they can tak scale economies implementing t Cloud-based syste expensive than and networking delivering the sim and capabilities on
Securing the Clou According to V Huawei, securing of the biggest p company is provid make sure that sec is taken care of. “We have tak measures to prot interests: a. Account ve Cloud+ acc most care is the end-use The Cloud associated w user but as device. All Cloud+ is the accoun with the Generally, can be tra entire user helps in z who could p illegal activ account. b. All commu the endCloud+ ser through SSL Sockets La cryptograph provide security ov SSL encryp of network the Transp asymmetric for key exc encryption message codes for m c. User Data i than 2 se geographica up system security t MOBILITY
hone
ng staff anaging a sing online ke changes wing the nitiatives ty: cloud to easily employee nagement
e easier ates, builtble model esses of all
ke Cloud+ drive, hone finder, SNS, nd any where any nt saved on drive. he phone user to Our Phone finder ocate your phone safe guard your n addition to the + you can chat ate group of other rs, Swap pictures/ awei smart phone your Message+ essage+ users on , then your phone ose friends. Huawei integrated social e with Facebook, Cloud+ Contacts nize contacts from ud+ server in real
e technology is due in large part sted on the Web. me technological their customers, MOBILITY
Cover Story
so they can take advantage of scale economies in designing and implementing their networks. Cloud-based systems are vastly less expensive than physical storage and networking systems, while delivering the similar applications and capabilities on the go. Securing the Cloud According to Victor Shan from Huawei, securing the cloud is one of the biggest priorities and the company is providing all the tools to make sure that security on the cloud is taken care of. “We have taken the following measures to protect user security interests: a. Account verification: During Cloud+ account creation, at most care is taken in validating the end-user mobile number. The Cloud+ account is associated with not just enduser but as well with his/her device. All user actions with Cloud+ is associated both the account ID and as well with the mobile number. Generally, mobile numbers can be tracked to get the entire user information. This helps in zeroing the user, who could perform malicious, illegal activities with Cloud+ account. b. All communication between the end-user and the Cloud+ server are controlled through SSL protocol. Secure Sockets Layer (SSL), is a cryptographic protocol that provide communication security over the Internet. SSL encrypt the segments of network connections at the Transport Layer, using asymmetric cryptography for key exchange, symmetric encryption for privacy, and message authentication codes for message integrity. c. User Data is backed in more than 2 servers distributed geographically. The backup system ensures atmost security to user data, MOBILITY
Mobility May2012.indd 15
including the occurrence of natural calamities, such as earth quakes, in certain regions,” he explains. Talking about the security features of BlackBerry, Lalwani says that achieving true cloud security through the maintenance of an adequate level of application experience and maturity requires time and effort. For this reason, cloud providers must excel especially in application security and be able to demonstrate that they have the application security team knowledge and processes to protect client data in the cloud. “Security is the cornerstone of the BlackBerry solution and we are quite robust in this space - A recent report by industry analysts and Trend Micro revealed BlackBerry 7.0as the platform of choice for the most rigid mobile roles. According to the report, BlackBerry had the highest score, qualifying several parameters such as built-in security, application security, authentication, device wipe, device firewall and virtualization. In fact, RIM’s BlackBerry Business Cloud Services directly links Microsoft Exchange Online with BlackBerry smartphones to offer reliable, mobile access to synchronized email, calendar, contacts, tasks and memo pads. This facility offers complete data protection as is secured by the service provider and also enables users to remotely wipe out data and reset their password in the event of the device getting misplaced or lost. This service is also beneficial to SMBs as they can leverage BlackBerry’s BES offerings through BlackBerry Cloud Services while leaving the administration and maintenance of the backend infrastructure with the company. This will also provide administrators with the tools and flexibility to alleviate security risks. This also helps balance the personal and professional use of mobile devices. Additionally, wireless application of IT policies and settings can be carried out over one or more BlackBerry smartphones in real time,’’ he explains. www.mobilityindia.com
Some of the basic must-have features of cloud phones would ideally include the following: - Storage facilities to store pictures, music, videos, documents and so on - Synchronization and back-up to synchronize contacts from the smartphone to the server in real time as well as back-up information in the event of device getting lost or misplaced. This feature should also ideally be able torecover back the data on to the new smartphone and get back the same experience - Security for complete data protection in the event of losing or misplacing the smartphone - Remote Trackingto be able to remotely track the handset’s location as well as safeguard it from intruders by setting a password and locking the phone to keep information private May 2012 | 15
01-06-2012 12:08:23
Trends in Convergence
Tablets set to 'Change the Game'
were just scaled u has also introduced known as Honeyco Here are som tablets in India.
Acer Iconia Tab A
Android H capacitive LCD, 1G Tegra 2 processor, primary camera w flash, secondary 2 video calling, up t microSD card supp HD video playback Price: Rs 27,500
HCL ME AE7-A1 Android 2.2, 7-inch resistive touchscreen (800 x 480 pixel resolution), 8 0 0 M H z Processor, 256MB RAM, 2GB in-built Flash memory, 0.3 megapixel front facing camera, WiFi connectivity, support, USB 2.0 support up to 8GB Price: Rs 14,990
A
t a time when India is moving ahead in 4G era, Tablets are set to play an important role in keeping people connected. Through their mobile connectivity, tablets have taken the world by storm and India is no exception. Their portable nature enables people to stay connected even when on the move. The Tablet PCs that are currently dominating the digital market are the numerous Android Tablets. 16 | May 2012
Mobility May2012.indd 16
These gadgets have their own advantages and disadvantages. So, in order to provide you a clear picture and to help you choose between them, we have compiled a list of parameters of both these gadgets based on which you can make an informed decision. And as Android tablets have faster processors, they provide faster and intuitive computing. They even have high-resolution cameras that satisfy your www.mobilityindia.com
creative needs. Pick an Android Tab if you are looking for faster processing and highresolution cameras. Best Selling Android Tablets The Apple iPad 2 is already available in India, and it indeed is a remarkable device, and Windows 8 tablets are right around the horizon, but there's plenty of action happening at the Android front. Even though, the early Android tablets MOBILITY
01-06-2012 12:08:23
ViewPad ViewPad Dual-Boots A 1.6 and Windows 7 Premium, 10-inch b LED display (1024 W V G A resolution), 1.66GHz I n t e l Pine Trail processor, 200MHz Intel GFX GPU, 1GB DDR3 Connectivity, Two MOBILITY
Trends in Convergence
were just scaled up smartphones, Google has also introduced a tablet specific version known as Honeycomb. Here are some of the best selling tablets in India.
me'
connectivity, Voice and Video calling, 512 MB Internal Memory, mini USB port, microSD card support up to 32GB, 3240 mAh Li-Po battery, MapMyIndia with lifetime subscription. Price: Rs 16,990 to 23,000
HCL ME AE7-A1 Android 2.2, 7-inch resistive touchscreen (800 x 480 pixel resolution), 8 0 0 M H z Processor, 256MB RAM, 2GB in-built Flash memory, 0.3 megapixel front facing camera, WiFi connectivity, EVDO USB Dongle support, USB 2.0 port, microSD card support up to 8GB. Price: Rs 14,990
ablets already available in remarkable device, s are right around s plenty of action oid front. arly Android tablets MOBILITY
ViewSonic ViewPad 7
Acer Iconia Tab A500
Android Honeycomb, 10-inch capacitive LCD, 1GHz dual-core NVIDIA Tegra 2 processor, 1GB RAM, 5 megapixel primary camera with autofocus and LED flash, secondary 2 megapixel camera for video calling, up to 8 hours battery life, microSD card support up to 32GB, 1080p HD video playback, HDMI port. Price: Rs 27,500
Android Tab if you ocessing and high-
VGA port and microSD card support up to 32GB Price: Rs 38,000
ViewPad ViewPad 10 Dual-Boots Android 1.6 and Windows 7 Home Premium, 10-inch backlitLED display (1024 x 600 W V G A resolution), 1.66GHz I n t e l Pine Trail processor, 200MHz Intel GFX GPU, 1GB DDR3 RAM, 16GB SSD, WiFi Connectivity, Two USB 2.0 ports, mini MOBILITY
Mobility May2012.indd 17
Android 2.2 FroYo, 7-inch TFT display (800 x 480 WVGA resolution), 600 MHz Qualcomm MSM7227 Processor, 512MB SD RAM, 512MB NAND Flash memory, WiFi Connectivity, GPS and A-GPS, mini USB port, SIM card slot and microSD card support up to 32GB Price: Rs 31,000 INR Notion Ink Adam
Android 2.2 FroYo (upgradable to Android 2.3 Gingerbread), 1GHz DualCore Cortex A9 processor, ULP GPU, 10.1-inch PixelQi Display with Matte coating (1024 x 600 pixel resolution), 3.2 megapixel autofocus swivel camera, 2 USB 2.0 ports, mini USB port, HDMI Out, SIM card port, 8GB in-built flash memory and microSD card support up to 32GB. Price: Normal LCD Wi-Fi only at Rs 21,999, Normal LCD Wi-Fi+3G at Rs 24,999, PixelQi screen Wi-Fi+3G at Rs 29,999 OlivePad VT100 Android 2.2, 7-inch TFT display (800 x 400 WVGA resolution), 600MHz Qualcomm MSM7227 processor, 3 megapixel camera with autofocus, secondary front facing camera, 3G www.mobilityindia.com
Samsung Galaxy Tab Android 2.2 (upgradable to Android 2.3), 7-inch Gorilla Glass Display (600 x 1024 pixel resolution, 1GHz ARM Cortex A8 processor, P o w e r V R SGX540 GPU, 3.15 megapixel primary camera with autofocus and LED flash, 1.3 megapixel secondary camera, Flash 10.1 Support, TV-out, Full HD video playback, 16/32GB variants, mini USB port, microSD card support up to 32GB. Price: Rs 25,000 to Rs 38,000 Dell Streak 5
Android 1.6 (upgradable to Android 2.2), 5-inch Gorilla Glass display (480 x 800 pixels resolution, 16GB internal storage, 1GHz Qualcomm Scorpion processor, Adreno 200 GPU, 1530 mAh Li-Ion battery, 5 megapixel camera with autofocus and dual-LED flash, 720p video recording with Android Eclair/FroYo update, A-GPS, microSD card support up to 32GB. Price: Rs 24,500 to Rs 34,990 May 2012 | 17
01-06-2012 12:08:24
Mobility India
Mobility, set to go the WiFi Way
18 | May 2012
Mobility May2012.indd 18
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:24
W
ireless i focused the wir networking. It is networking and w big advantage of W can connect com anywhere in your the need for wires. to the network u these computers o 300 feet or so apa Initially, the intended to be u devices and LANs, for Internet acces with a wireless-en or personal smartp Internet when in point called a hots According to Vice President, Sh we already have in this kind of sce important for the realize the full po investments. “WiFi can pro their end customer Wi-Fi hotspots wit network infrastruc Fi a seamless exte mobile infrastructu mobility for their type of network w their customers ro business or private critical connectivit mobile operators combine forces o cells to work towa deliver much mo customers,” he ad The necessary place to propel th and deployment of technology across • As broad grows, a estimates, t sector will 2012-13. • The com (described WLAN net integration and not devices and exceed $74 With the Communications Technology set to MOBILITY
Mobility India
Way
MOBILITY
W
ireless interlinking of mobility focused devices – or WiFi is the wireless way to handle networking. It is also known as 802.11 networking and wireless networking. The big advantage of WiFi is its simplicity. You can connect computers, other devices anywhere in your home or office without the need for wires. The computers connect to the network using radio signals, and these computers or devices can be up to 300 feet or so apart. Initially, the Wi-Fi technology was intended to be used only for wireless devices and LANs, but is now often used for Internet access. It enables a person with a wireless-enabled computer, tablet or personal smartphone to connect to the Internet when in proximity of an access point called a hotspot. According to Nafis Kazim, Senior Vice President, Shyam Networks, today we already have 4G roll happening and in this kind of scenario, it becomes very important for the operator community to realize the full potential of their network investments. “WiFi can provide that value add for their end customers. The key is to integrate Wi-Fi hotspots within their overall mobile network infrastructure. This will make WiFi a seamless extension to the operators' mobile infrastructure, delivering seamless mobility for their end customers. This type of network will move towards letting their customers roam freely into their own business or private zones and still have the critical connectivity with them. So today, mobile operators have an opportunity to combine forces of Wi-Fi and LTE small cells to work towards their advantage and deliver much more value for their end customers,” he adds on. The necessary market drivers are in place to propel the growth, development and deployment of Wi-Fi into a mainstream technology across the country. • As broadband wireless access grows, according to market estimates, the WLAN network gear sector will exceed $275 Million by 2012-13. • The combined Wi-Fi market (described as consisting of WLAN networking gear, systems integration, professional services and not including embedded devices and laptops) is expected to exceed $744 million by 2012 end. With the Indian Ministry of Communications and Information Technology set to encourage Broadband MOBILITY
Mobility May2012.indd 19
penetration in the country, the priorities are clearly set. The ensuing battle for market share currently on in the mobile space will likely spill over into broadband as a nation starved for connectivity will begin network roll outs. Over the next few years this will create a new digital India with ubiquitous broadband connectivity, both wireless and wired, teeming with an always-connected young generation that is mobile and empowered. This is now set to change as the Government spearheads a strong broadband penetration into the country. The combined effect of a number of macro economic and social factors together with a large domestic demand seem poised to bring in a phenomenal growth in wireless broadband in India. Advantages of WiFi There are many benefits that a WiFi technology brings for the operator as well as for the end customer. As far as
Nafis
Kazim,
Networks the customer is concerned, WiFi is one of the most secure form of network so it brings a very high level of security for the customer. “In addition to this, on the operator side, with the help of Wi-Fi infrastructure, operators can take care of most of the effort needed to roll out LTE small cells, with the help of securing a network of permitted Wi-Fi access points and small cell sites with power, backhaul infrastructure. Hence, WiFi can deliver more value adds for their networks than any other technology,” Nafis Kazim explains. It is important to note that as connectivity focused technology Wi-Fi is not new to India and has been deployed at the enterprise level, campuses and SOHO sectors for several years. However, now more than ever before it is clear that all the enablers for creating a sustained WiFi network will emerge. The availability of a robust national data network backbone remained somewhat unutilized all these years due to the following reasons: high costs of data circuits and generally
www.mobilityindia.com
high bandwidth costs. This has changed significantly today. Advantage WiFi • Uses an unlicensed bit of the broadcast spectrum, this means less regulatory controls in many countries. • Frees network devices from cables, allows for a more dynamic network to be grown. • Many reliable and bug-free Wi-Fi products on the market. • Competition amongst vendors has lowered prices considerably since their inception. • While connected on a Wi-Fi network, it is possible to move about without breaking the network connection “Today we are witnessing growth of networks where new technologies like 4G or LTE is being embraced and hence, it is perfect timing for a technology like WiFi to make further inroads into the country. WiFi technology has huge potential for a country like India. As a connectivity technology, Wi-Fi allows the users to take advantage of the wireless networking delivering the flexibility of multiple usage location clubbed with multiple devices. As more and more mobile devices such as smartphones, Tablet PCs and laptops are being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth inShyam the country,” Nafis Senior Vice President, Kazim from Shyam adds on. And as we move forward in the connectivity realm, very soon, all businesses and enterpsies will be unwired. Some smart companies have cut the wires and knocked down the walls, and some are just getting started. But it's not too late to go the WiFi way. Shyam’s WiFi Offering • Wifi Access Points, gateways, CPEs and backhaul radios are all in the product basket of Shyam Networks. • For Home segment, Shyam has a range of ADSL Wi Fi routers and 3G Wi Fi Routers. • For SMEs, Shyam Networks has WLAN routers. • For campus Wi Fi solutions, the company has indoor/outdoor APs and CPEs. • In addition to this, the company is also providing end to end Wi Fi solutions for residential buildings, malls and campuses. May 2012 | 19
01-06-2012 12:08:25
Mobility India
Accessories Galore
The Changing Trends in Mobile & Accessories Market With India emerging as one of the biggest telecom markets in the world, the mobile accessory market is abuzz with a lot of activity for the part one year or so 20 | May 2012
Mobility May2012.indd 20
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:26
A
lot has chan of the tele days WHER Currently in vogue and development o smartphone as we Happen Overnight as part of the chain Over the past mobile revolution proliferation of mo Today we are sta than 951 million the country. This i More than just a u to own a mobile in the launch of mob the last decade, have grown rapidly MOBILITY
Mobility India
When mobile phones were introduced first, the cost of the call was around INR 35 per call. Both incoming and outgoing calls would b charged. However, what was seen as a luxury item widespread became a national phenomenon and When Was the cost of calls dropped to around one rupee per minute per call. Currently, there are more than 20 mobile operators functioning in India. The Earliest players in the market Were Nokia and Motorola. Other Operators like Vodafone, Airtel, Orange, Reliance, Tata, Idea Cellular and Provides a range of services to subscribers across Various states as well. India is pretty advanced When It Comes to mobile phones. Many Mobile Operators Provide BOTH GSM and CDMA services also.
n rket
ts in t of MOBILITY
A
lot has changed since the invention of the telephone to the present days WHERE mobile phones are Currently in vogue. The consumerization and development of the mobile phone or smartphone as we know it today – did not Happen Overnight, but it has happened as part of the chain of developments. Over the past three odd years, the mobile revolution in India has seen great proliferation of mobiles across the country. Today we are standing tall with more than 951 million mobile subscribers in the country. This is phenomenal growth. More than just a utility, it’s now a passion to own a mobile in India these days. Since the launch of mobile phones in India in the last decade, mobile phone services have grown rapidly. MOBILITY
Mobility May2012.indd 21
Accessories Industry Mobile phones are often accompanied with suitable accessories that vary depending on the technical up gradation of the handset. Bluetooth headsets, memory cards, hands free, music cables, USB cables, car phone, chargers and Mo pods make up the mobile accessories category. Exclusive Mobile handset batteries and add to cover the wide miscellany. India is fast emerging as a strong mobile base for Mobile Operators And Also the large market place for mobile instruments and accessories. Variety of mobile phones are available in the market to suit Every pocket. They range from simple monochrome screen phones to smart phones and PDA phones. Mobile phones now caught the fancy of mobile fans in India. Many Individuals always want the latest, and They Are always on the look out for opportunities to sell off Their current mobile phones and go in for the latest models. A whole new market catering to old phones Has Emerged. Advertisements for old mobiles are showing up on the internet. At the Same time, many retailers have added a ‘used mobiles’ section to their existing range of mobile phones. Have others come up with exchange offer Schemes and brilliant ideas. With the emergence of the Internet, www.mobilityindia.com
many websites Have Emerged That cater to the online mobile market. Customers Can These websites to log in and make Their purchases online. The price of a mobile Can Be to the low Rs. 650 and the high around the Rs. 100 000 depending upon the model. Most Commonly features are presently included infrared, Bluetooth, email, camera, FM radio, USB, and others. Generally, higher the price of the mobile, the more features it posses. However, with the Increasing competition, the price of mobiles is expected to come down along with more features Being available at lesser prices. ABI Research credits iPhones and smartphones for explosive growth in aftermarket phone accessories as suppliers of aftermarket mobile phone accessories earned some Rs.1.24 lakh crore ($26.5 billion) in revenues in 2009. This figure could reach more than Rs.2.33 lakh crore ($50 billion) by 2015, estimates a new report from ABI Research. Senior analyst opine that accessories sector is seeing "explosive growth" as consumers rush to buy cases and other items that would help protect their expensive smartphones. High end consumers are now buying higher-quality and therefore more expensive accessories. Apple iPhone 3G and 3GS spurred the accessories market but even high-end feature phones such as Samsung models are also seeing more accessories available. Also becoming more popular are scratch protectors for screens; Bluetooth headsets, particularly those in the high end of the market; and wired stereo headsets. ABI Research notes that while memory cards are still selling well, the fact that handset makers are including highcapacity cards with the phones mean that less consumers are buying cards on their own. Leading Mobile Accessory Players in India • Jabra • Nokia • Micromax • MaXX Mobile • Senheisser May 2012 | 21
01-06-2012 12:08:26
Application Story
mobile ecosystem f from their growth.
Most Popular App According to a continue to be the of apps for both smartphone users a of smartphone own phone owners repo the past 30 days. next most popular But while all ca are more popular on feature phones, pronounced in cat Navigation, whe power, larger scree deliver a more satis When it come individual apps, Fa on all smartphone most used apps ar of all operating sy area few minor among the top five perhaps because th optimized for typin popular on Android it doesn’t make the or BlackBerry opera iPod/iTunes is popu users. The emergence with a significant lea Facebook is the lea app, the Weathe weather app, Go Maps/Navigation a popular Music app
Discovering Apps Searching ap their phones is t discovering new ap phones and smartp 40%, respectively) “preferred” form through the recom member or friend. apps users are mo phone users to se discovering new m
Smart Applications, Powering M Smartphones
ost of us can’t imagine leaving home without our mobile phones. A large population in India has now have cellphones and quite a few in metros have smartphones, pocket-sized devices that come packed with computer like processing powers. With their rich features and capabilities, smartphones have been fertile ground for the growth of mobile apps. To better understand the growing popularity of mobile apps—and help all players in the
22 | May 2012
Mobility May2012.indd 22
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:27
Free vs. Paid Apps users wh Store tend to do as many apps as Android Market o World Store. They to pay for their a MOBILITY
Application Story
mobile ecosystem figure out how to profit from their growth. Most Popular Apps According to a recent study, games continue to be the most popular category of apps for both feature phone and smartphone users alike. Sixty-one percent of smartphone owners and 52% of feature phone owners report using a game app in the past 30 days. Weather apps are the next most popular category. But while all categories of applications are more popular on smartphones than on feature phones, the difference is more pronounced in categories such as Maps/ Navigation, where more computing power, larger screens and touch interfaces deliver a more satisfying experience. When it comes to the popularity of individual apps, Facebook reigns supreme on all smartphone operating systems. The most used apps are popular among users of all operating systems, although there area few minor differences: Twitter is among the top five only on the BlackBerry, perhaps because the device’s keyboard is optimized for typing. And while YouTube is popular on Android and Windows Mobile, it doesn’t make the top five on the iPhone or BlackBerry operating systems. Naturally, iPod/iTunes is popular only among iPhone users. The emergence of category champions with a significant lead over the competition. Facebook is the leading social networking app, the Weather Channel is the top weather app, Google Maps dominates Maps/Navigation and Pandora is the most popular Music app. Discovering Apps Searching application stores on their phones is the preferred way for discovering new apps for users of feature phones and smartphones alike (57% and 40%, respectively). The next most popular “preferred” form of app discovery is through the recommendation of a family member or friend. However, smartphone apps users are more likely than feature phone users to seek out other ways of discovering new mobile apps.
without our mobile ow have cellphones ones, pocket-sized cessing powers. tphones have been better understand p all players in the MOBILITY
Free vs. Paid Apps users who go to the Apple App Store tend to download nearly twice as many apps as those who go to the Android Market or the BlackBerry App World Store. They also seem more willing to pay for their apps: Apple App Store MOBILITY
Mobility May2012.indd 23
customers report that for every two free apps they download, they typically pay for one. In contrast, apps users who frequent the Android Market and Blackberry App World stores report downloading more than 3.5 free apps for every one they buy. Meanwhile, BlackBerry owners are the least likely to convert from a “lite,” free trial version of an app to a full, paid version. Apps users also have clear preferences when it comes to how they want to pay for mobile apps. Given that users’ primary concerns are convenience and security, it is no surprise that they would prefer to have charges appear on their cellphone provider or credit card bills. Smart Advertising Mobile advertising is increasingly finding its way into mobile apps, with teenagers being much more receptive than their elders. Fifty-eight percent of teens say they “always” or “sometimes” look at mobile ads. In general, men of all ages are more receptive to mobile ads than women. Only 37% of men say they are not at all likely to respond to an ad on a mobile device, compared to 44% of women. Across all operating systems, apps users would prefer to view mobile ads within an app. Android users are more likely to click on an advertisement within an application, while iPhone users are the least interested in having ads take them outside of their application. Approximately one-in-five apps users say they have used a search engine or looked elsewhere online for more information after viewing a mobile advertisement or told someone about the advertised product or service. Seventeen percent have forwarded a link or video to others and 10% have recommended an advertised product or service. Sixteen percent have used a coupon and 14% have entered a contest or sweepstakes. Beyond Cellphones As connected devices such as touchscreen tablets, eReaders and media players gain in popularity, mobile apps are likely to flourish there as well. It should be no surprise that the iPod Touch currently sees the most apps downloads. Games are the most popular app category on all connected devices, just as they are on smartphones and feature phones. Conclusion www.mobilityindia.com
When smartphone is on your mind, focused research has several key takeaways for apps publishers, mobile advertisers, device manufacturers, mobile ad networks and wireless operators trying to fuel (and profit from) the growth of mobile apps. A is for Android and Ads: • Android owners show a clear preference for free apps. This may be due in part to the browsing interface on the Android Market, which makes it easy to browse free titles exclusively. However, we also know that Android owners tend to be younger and less affluent than iPhone users. Either way, they are more likely to click on an ad within an app, and that spells a clear monetization strategy for anyone targeting the fast growing Android user base. B is for BlackBerry: • Despite a huge installed base, Blackberry app usage lags the iPhone. It remains to be seen whether RIM’s new devices and revamped store will persuade BlackBerry owners to embrace mobile apps. C is for Consumer Convenience, Carriers and Credit Cards: • Consumers crave convenience, security, and consolidated bills when it comes to paying for their mobile apps. Carriers and credit card companies should already have consumers’ trust and are eager to carve out a central role in a world often eager to pass them by. T is for Teens: • The young continue to be more receptive to mobile advertising than their elders. Will they continue to be more receptive as they age due to their comfort with technology, or will time temper their openness to mobile ads? Alternatively, will older generations become more receptive as they gain more experience with mobile? Future research should shed light on this issue. T is also for Third Parties: • Apps users value the recommendations of third parties, whether it is a family member, a friend, or a site or service offering ratings and reviews. Those seeking to market mobile apps would be well advised to emphasize two tactics: Word-of-mouth marketing that also includes social media and securing favorable ratings and reviews. It is very important to note that mobile focused applications are still a very young market and the leaders of today may become the laggards of tomorrow. There remains plenty of room for innovative newcomers, and new categories will emerge with applications we have yet to imagine. May 2012 | 23
01-06-2012 12:08:27
Mobility Review
HTC One X — The Premium Choice
MAXX
I
n line with oth now trying its lu the onboard pro camera touchscree SIM functionality. This is no ord and to prove th get not one, but purchase. One phone and usua such as a pair o charger with det cable, and a 4 GB while the other b projector stand. The device me x 2.2" (w) x 0.7" (d 92 grammes. To the projector lam has been made p feels very bulky to The phone's 2 reasonably bright, b dull colours. What its resistive touch
t is true that the Android enthusiasts have been eagerly anticipating quad-core devices, and HTC has become the first one to offer such handsets in India. With the One X, NVIDIA's
Tegra 3 has also finally hit the Indian smartphone market. Apart from the raw power, the smartphone also has of a 4.7" S-LCD, and features Android 4.0 out of the box. The retail box comes with the phone, charger with detachable USB cable, and a pair of earphones. As seen in the iPhone, the microSIM slot can be opened using a pin or a needle. Measuring 5.3" (l) x 2.8" (w) x 0.4" (9 mm) (d), the phone is too big for one handed use. Thanks to its polycarbonate body though, it is relatively lighter at 130 grammes. The One X is one of the slimmest handsets from HTC's lineup. Additionally, its polycarbonate unibody makes it look premium. Having said that, the accents around the lens look terrible. Overall, HTC has managed to build a slim and sturdy smartphone. This gadget's 4.7" Super IPS LCD2 panel has pixel dimensions of 1280x720, with the pixel density being as high as 312 ppi. The screen is bright, and impressively sharp. Additionally, it offers wide viewing angles and great contrast ratio. The handset is powered by a quad-core 1.5 GHz CPU, coupled with an ULP GeForce GPU.
` 43,000
Apple
Sony Xperia S — Super Cool
A
pple is kn its produc Let's find this phone impre to make you price. The ret comes with the cable, charger, and Apple stick looks exactly like 4, and weighs well. Although t remains unchang phone has rec serious upgrade hood. What lies a powerful A5 houses a 1 GHz d and PowerVR GPU. Other sp 512 MB of R Bluetooth, GPS camera, 3.5 mm 1430 mAh batte This feature
` 32,500
A
fter going different ways with Ericsson, Sony has brought out its first flagship product, the Xperia S into the market. This Android handset features a pixel-packed 4.3" screen, with the much-hyped BRAVIA engine. Additionally, the phone features a 12 MP snapper. The retail box comes with the phone, charger with detachable USB cable, and earphones. Sadly, there's no micro HDMI cable inside the box. Unlike Sony Ericsson phones, this handset from Sony has a clean design. The body is composed of scratch-resistant glass and matte plastic that makes it look decent. Additionally, the curved back provides a better grip over the device. This phone has a microSIM slot that can be accessed by removing the back cover. However, the battery is not user replaceable. To sum it up, the phone has a pleasant design and great build quality. The handset is powered by a 1.5 GHz dual-core CPU, coupled with an Adreno 220 GPU. Other specs include a 12 MP primary and a 1.3 MP front camera, 1 GB of RAM, WiFi, Bluetooth, GPS, NFC, a 1750 mAh battery, and a bunch of sensors. Although there's no microSD card slot, I think that the 32 GB of internal memory is more than enough. 24 | May 2012
Mobility May2012.indd 24
www.mobilityindia.com
I
MOBILITY
01-06-2012 12:08:27
MOBILITY
Mobility Review
ice
ne market. Apart of a 4.7" S-LCD,
comes with the detachable USB f earphones. As he microSIM slot a pin or a needle. 2.8" (w) x 0.4" ne is too big for ycarbonate body 0 grammes. est handsets from arbonate unibody d that, the accents Overall, HTC has y smartphone. LCD2 panel has with the pixel pi. The screen is ditionally, it offers ontrast ratio. The re 1.5 GHz CPU, U.
MAXX MTP9-Focus—Projecting Success
I
n line with other handset manufacturers, Maxx Mobiles is now trying its luck with projector phones as well. Apart from the onboard projector, the MTP9 - Focus also features a 5 MP camera touchscreen, and dualSIM functionality. This is no ordinary phone, and to prove that point you get not one, but two boxes on purchase. One contains the phone and usual accessories such as a pair of earphones, charger with detachable USB cable, and a 4 GB microSD card; while the other box contains a projector stand. The device measures 4.1" (l) x 2.2" (w) x 0.7" (d), and weighs 92 grammes. To accommodate the projector lamp, the device has been made pretty thick. It feels very bulky to hold. The phone's 2.8" display is reasonably bright, but it produces dull colours. What's worse is that its resistive touchscreen panel
requires you to use your fingernails to work. Additionally, the viewing angles aren't wide, but it gets the work done. The MTP9 Focus is powered by a 200 MHz CPU. It features a 5 MP fixed focus camera, micro-USB port, microSD card slot supporting upto 32 GB of memory, 1200 mAh battery. Projection is the USP of this device, and MAXX has been generous enough to ship it with a projector stand. The stand is easy to assemble and operate. To activate the projector mode, you need to press and hold the camera key for about 3-4 seconds. The device is capable of projecting up to around a 40" display, but at that size the images look grainy. The onboard 5 MP, fixed focus camera is good enough for daylight photography. However, like most fixed focus snappers, it produces a lot of noise in low-light shots. What's more, the recorded video clips are so grainy that it made me wonder if it's actually a 5 MP module.
` 7,000/-
Apple iPhone 4S – Technology Delight
A
you control the phone through voice commands, made a lot of noise during the launch event. In Apple's ads, you can see it working perfectly, and that might even be true in the US. Aesthetically, the iOS hasn't changed much in its fifth iteration. However, it's the most flexible and useful version of the platform yet. Other than Siri, the most notable addition is the Notification Centre, which is a blatant copy of Android's notification bar. There's also an option to replace the usual pop-up alerts with banner-like notifications, as seen on the WP7 platform. This is a welcome change, as pop-ups appearing in the centre of the screen can get quite annoying.
pple is known for charging a premium for its products, and this one is no exception. Let's find out whether this phone impresses enough to make you overlook its price. The retail package comes with the phone, USB cable, charger, earphones, and Apple stickers. The 4S looks exactly like the iPhone 4, and weighs the same as well. Although the exterior remains unchanged, the new phone has received some serious upgrades under the hood. What lies beneath is a powerful A5 chip, which houses a 1 GHz dual-core CPU and PowerVR SGX543MP2 GPU. Other specs include 512 MB of RAM, Wi-Fi, Bluetooth, GPS, an 8 MP camera, 3.5 mm jack, and a 1430 mAh battery. This feature, which lets MOBILITY
MOBILITY
Mobility May2012.indd 25
` 44,500/www.mobilityindia.com
May 2012 | 25
01-06-2012 12:08:28
Mobility Review
Sams Pride
Samsung Wave Y — The Wow Hanset!
T
his handset runs on Samsung’s in-house Bada OS. This handset promises to bring smartphone experience to masses by offering a 3.2" capacitive touchscreen and connectivity features such as Wi-Fi and 3G. Lets find out whether this gadget is good enough to take you onboard the Bada OS. The retail package contains the phone, charger, and earphones. The device measures 4.4" (l) x 2" (w) x 0.5" (d), and weighs 85 grammes. The phone has the same boring design that we have been seeing for a couple of years from the Korean giant. The front is all glossy, while back panel has a brushed metal finish. The phone is powered by an 832 MHz CPU. Other specs include Wi-Fi, Bluetooth, a 2 MP camera, 3.5 mm jack, microSD card slot, Assisted-GPS, and a 1200 mAh battery. Its 3.2" screen has pixel dimensions of 480x320. The gadget is based on Bada 2.0 OS with TouchWiz UI on top of it. The interface looks like a cheap intimation of the Android OS. The interface features up to 10 homescreens and a notification bar.
The music player shares its UI with every Samsung Android in the market. The sound quality of the device is pretty good. Additionally, the Koreans haven't forgotten to include the FM radio. On the flipside, equaliser settings are absent. The onboard 2 MP, fixed-focus camera produces strictly mediocre images. But then you can't expect better from a 2 MP snapper.
S
amsung has its GALAXY 7" version is playback, the devi device measures 7 345 grammes. Th It comes with 7" T 1024x600. The touch dev Mali 400MP GPU, Other bells and w 3.5 mm audio jac MP front cameras sensors. The gadget ru TouchWiz UX UI but the tablet is la optimization issue automatically, whi Even though t literally crawl on it
` 7,400/-
BlackBerry Bold 9790 — The Master Perfomer
T
he Bold 9790 comes with BlackBerry's iconic QWERTY keypad. It also packs in a faster CPU and touch-and-type interface for faster navigation. The retail box packs in a phone, USB cable, charger, and earphones. The device measures 4.3" (l) x 2.4" (w) x 0.4" (11 mm) (d), and weighs 107 grammes. It looks similar to the Curve 9360
and Bold 9780. The handset is slim and the matte finish on its back provides a great grip. The Bold 9790 is a touch-and-type phone. Still, RIM has retained the optical trackpad as an alternative to the touchscreen. As expected from any BB phone, the physical keyboard is good. The keys are perfectly sized, but there's no spacing between adjacent keys. This can be uncomfortable for many. The phone is powered by a 1 GHz CPU and has 768 MB of RAM. Other specs include Wi-Fi, Bluetooth, GPS, a 5 MP camera, 3.5 mm jack, microSD card slot, and a 1230 mAh battery. The 2.4" LED-lit screen has pixel dimensions of 480x360. The device features BlackBerry's touch-friendly OS 7. The interface is pretty smooth, but I didn't like its icons and colour scheme. The OS features an app drawer that reveals apps and settings when slid upwards. However, it's a touch and type phone, BB has played safe by retaining the trackpad as an alternative to the touchscreen. All in all, BlackBerry has done a decent job with the new user interface. Off late, Blackberry has been making phones with good sound quality. Sadly, this handset is an exeption. On the other hand though, the video player is quite good, and it supports MP4, DivX, XviD, and WMV videos up to 720p.
` 27,500/-
26 | May 2012
Mobility May2012.indd 26
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:29
Appl
A
lthough A iPad 3, it to the fa performance an gagdet is a wort The iPad's r cable, and a cou earphones shoul The tablet itself Despite the looking tablet in 0.4" (9.4 mm) (d variant. Addition on a heavier side glass and metall The gadget of 2048x1536, 264 ppi. This is packed screen e expected, the sc Colour reproduc only minor ann reflectivity. The gadget r which hasn't cha from the pre MOBILITY
Mobility Review
Samsung Galaxy Tab 620 – Owner's Pride
S
amsung has brought out several variants of tablets under its GALAXY range, in multiple screen sizes. Of these, the 7" version is the cheapest of the lot. Boasting of HD video playback, the device makes an impressive initial impression. The device measures 7.6" (l) x 4.8" (w) x 0.4" (d), and weighs around 345 grammes. The build is steady and the slate is light to hold. It comes with 7" TFT LCD touchscreen with pixel dimensions of 1024x600. The touch device is powered by a 1.2 GHz dual-core CPU, Mali 400MP GPU, 1 GB of RAM, and 16 GB of internal memory. Other bells and whistles include Wi-Fi, Bluetooth, 3G support, 3.5 mm audio jack, USB 2.0 charging port, 3 MP rear and 2 MP front cameras, GPS, a 4000 mAh battery and a bunch of sensors. The gadget runs Android 3.2 (Honeycomb), with Samsung's TouchWiz UX UI on top of it. The touchscreen is responsive, but the tablet is laggy, which seems to be more of an Android optimization issue. By default, the screen adjusts brightness automatically, which is great when using the device outdoors. Even though the tab is Flash-compatible, interactive games literally crawl on it. However, online videos streaming was found
fomer
atte finish on its
one. Still, RIM ernative to the ne, the physical d, but there's no ys. This can be
y a 1 GHz CPU er specs include MP camera, 3.5 nd a 1230 mAh el dimensions of
h-friendly OS 7. dn't like its icons app drawer that wards. e, BB has played ternative to the ne a decent job
ng phones with is an exeption. player is quite viD, and WMV MOBILITY
to be quite smooth. Like most Android devices, GPS requires internet connectivity.
` 27,000/-
Apple iPad 2012 — The Hottest One
A
lthough Apple's third generation tablet isn't called the iPad 3, it's just the new iPad, and that's what matters to the fans. It promises to deliver a power-packed performance and a "sharper than ever" screen. Let's see if this gagdet is a worthy sucessor to the highly successful iPad 2. The iPad's retail box contains the tablet, charger, USB cable, and a couple of Apple stickers. I wish at least a pair of earphones should have been bundled with the retail package. The tablet itself looks very similar to its predecessor. Despite the lack of innovation though, it is still the bestlooking tablet in the market. Measuring 9.5" (l) x 7.3" (w) x 0.4" (9.4 mm) (d), the new iPad is slightly thicker than its older variant. Additionally, tipping the scales at 652 grammes, it's also on a heavier side. Overall, with a shining new scratch-resistant glass and metallic finish, it's excellent for showing off. The gadget's 9.7" screen has pixel dimensions of 2048x1536, which delivers pixel density of 264 ppi. This is the arguably the most pixelpacked screen ever slapped on a tablet. As expected, the screen is bright and sharp. Colour reproduction is excellent; the only minor annoyance here is its reflectivity. The gadget runs the iOS 5.1, which hasn't changed drastically from the previous iteration. MOBILITY
Mobility May2012.indd 27
However, there are a few iPhone-like features, such as the pull-down notification bar, have made it to the new iPad. Additionally, there's an option to replace the usual pop-up alerts with banner-like notifications, as seen on the Windows Phone platform. The default browser has HTML5 support, but gives a cold shoulder to Flash. The browser is quick at rendering pages and is capable of showing websites in desktop mode. Additionally, thanks to the pixel-packed display, the text looks crisp. Although you can't enjoy 4G speeds in India yet, the device works perfectly with 3G networks. Wi-Fi version ` 30,500 (16 GB); ` 36,500 (32 GB); ` 42,500 (64 GB)
www.mobilityindia.com
Wi-Fi + 4G version ` 39,000 (16 GB); ` 45,000 (32 GB); ` 51,000 (64 GB)
May 2012 | 27
01-06-2012 12:08:30
Mobility Review
Intex i-Tab – Value for Performance
I
ntex's i-Tab is one such tablet that features Android 2.3, full HD video playback, and a 3G data card. The gadget measures 8" (l) x 6.3" (w) x 0.5" (13 mm) (d), and weighs around 475 grammes. The tablet looks cheap from the every possible angle that you see it from. Intex has come up with an uninspiring design, and has sprinkled tackiness on every possible part of the device. The only saving grace here, is the sturdy build. Overall, this is not a device that you can show off, which in effect, defeats the purpose of buying a tablet. The i-Tab's 8" touchscreen has pixel dimensions of 800x600. The screen is bright and colour reproduction is decent. Having said that, its awkward screen ratio of 4:3 and reflective screen are slightly annoying. The tablet is powered by a 1 GHz CPU and has 512 MB of RAM. Other specs include Wi-Fi, 8 GB internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, mini-USB port, full sized USB host, HDMI, and a 5000 mAh
battery. Thanks to the bundled Ethernet adapter, you can access the wired internet. Additionally, the bundled 3G data card allows you stay connected, while on the move. However, similar to
most entry-level tablets, this one lacks the main camera and Bluetooth. The device's sound quality through bundled earphones is decent. The speaker is loud enough, and there are plenty of equalizer settings to play around with.
` 12,000/-
iberry BT07i – The Mass Tablet
H
ong Kong-based iberry has introduced a 7" tablet called the BT07i. What makes this tablet stand out from the rest, is its 1 GHz CPU that is capable of 1080p video playback.
` 8,000/-
28 | May 2012
Mobility May2012.indd 28
The manufacturer has been generous enough to stuff the retail package with a lot of goodies. It contains the tablet, mini-USB cable, charger, earphones, and a leather cover. Despite being affordable, the device has decent looks. The bezel is too big to my liking, but the back panel has a nice matte finish to it. It not only adds to device's appearance, but also gives it a better grip. The tablet does not creak at any point. Overall, the tablet's build quality is very good, considering its price tag. The 7" touchscreen has pixel dimensions of 800x480. The screen is reasonably bright, but the colours look dull. Like every low cost device, its screen is highly reflective. This becomes more annoying when used outdoors. The tablet is powered by a 1 GHz CPU and has 512 MB of RAM. Other specs include Wi-Fi, 4 GB internal memory, a microSD card slot, front VGA camera, 3.5 mm jack, USB OTG-enabled mini-USB port, and a 3600 mAh battery. The BT07i's sound quality is good, and the bundled earphones are quite loud. Having said that, the earphones are so ugly, that you may not want to wear them in public. Since iberry hasn't bothered customising the software, equaliser settings are missing. Video playback is one area where the tablet outshines its competitors. This tablet not only plays the 720p videos, but can also handle the 1080p ones.
www.mobilityindia.com
MOBILITY
01-06-2012 12:08:30
MOBILITY
CONGRATULATION ALL THE WINNERS Thank you for being a Part of NCN Awards Night! Your involvement allows NCN Awards to expand Hope for the best in future, so we can do in more bigger and better way with your valuable support MOBILITY
MOBILITY
Mobility May2012.indd 33
www.ncnonline.net www.mobilityindia.com
May 2012 | 33
01-06-2012 12:08:30