Mobility nov

Mobility Monthly Magazine

November 2016

Issue 11

Volume 13

Pages 32

20

www.mobilityindia.com

beyond technology, beyond lifestyle

How the Carriers Rank Across Categories

The Mobile 360 India hosted

the first Mobile for Development Summit

(Performance, Quality, Variability, Coverage)

Alasdair Grant -

Head of Asia, GSMA

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Contents

The Mobile 360 India hosted

16

the first Mobile for Development Summit

How the Carriers Rank Across Categories (Performance, Quality, Variability, Coverage)

EDITORIAL 6 News 8 Launchpad 12 Special story

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16

The Mobile 360 India hosted the first Mobile for Development Summit

interview 20

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Art Director : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Karmendra Singh Negi Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager

P. Biswas

:

Production :

Ashish Ghosh Ashok Kumar Paul

System Manager

Ajay Biswas

:

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Mr. Deepak Kabu, CEO, Ziox Mobiles

report 22 How the carriers rank across categories

Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

(Performance, Quality, Variability, Coverage)

product REVIEW

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Blaupunkt Range of Mobile Accessories Itel Another midrange smartphone loaded with IRIS scanner

Featured 28 Be it a product for aftermarket or OEM or ODM, AIPL is always on the front-foot

consumer alert 6 Tips to Fix Your Smartphone Problems on your own

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com

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Mobility NOVEMber 2016

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editorial

Increasing Smartphone Adoption in India Revolutionizing Mobile Broadband Networks India boasts the second highest number of mobile subscribers worldwide, having overtaken the US in the first half of 2016. The country is now seeing an accelerating move to 4G, with nearly half of the connection base forecast to be running over mobile broadband networks by 2020.

At the end of June 2016, 616 million unique users subscribed to mobile services in India. Improving affordability, falling device prices and better network coverage aided by operator investment will help deliver over 330 million new unique subscribers by 2020, taking the penetration rate to 68%.

Swapan Roy roymobility@gmail.com

The last few years have seen some recovery in financial performance for the sector overall, but the competition has kept effective price per minute and ARPU levels at amongst the lowest in the region.

Next, the story ‘How the Carriers rank across categories’ throws light on how different carriers rate on different parameters.

Editor’s Choice

ZOPO Color ‘F2’ T

he USP of this smartphone lies in its exclusiveMulti-function Fingerprint scanner that enables customers to control every functionality of their smartphones with just one touch.Known for its innovative products, ZOPO Mobiles’ is the first smartphone brand to successfully develop this feature in the Color Series. Through this application, users can control the camera, gallery, and pause/play music and videos on their smartphones with ease.

www.mobilityindia.com

Mobility NOVEMber 2016

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News

Indus OS partners with Karbonn Mobiles to bring regional smartphone experience to users

Indus OS – the world’s First Regional Operating System, the #2 OS in India announced its partnership with Jaina Group, the brand owners of Karbonn Mobiles. This partnership will be an add-on to the existing partnership with Micromax, and two homegrown brands Celkon and Swipe.

Indus OS currently has over 4.5 million users and commands a 6.3% market share since the first official Indus OS powered device was launched in May 2015.

It boasts of a host of patented features including the Indus keyboard, which is a pioneer in regional keyboards – it was the first keyboard of the country to have the natural ordering of the alphabet, allowing Indian smartphone users to type with ease and familiarity.

The GSMA Board has elected Sunil Bharti Mittal, as Chairman The GSMA announced that it has elected new members of the GSMA Board for the two-year period from January 2017 through December 2018.

The GSMA Board has also elected Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises as Chair, and re-elected Mari-Noëlle JegoLaveissiere, Executive Vice President, Innovation, Orange Group as Deputy Chair. As GSMA Chair, Mittal will oversee the strategic direction of the organisation, which represents nearly 800 of the world’s mobile operators, as well as more than 300 companies in the broader mobile ecosystem. The first Indian to be elected as Chair of the GSMA, Mittal took over as Chairman of the International Chamber of Commerce (ICC) early this year.

Huawei Jumps to Number 72 on Interbrand’s Best Global Brands Report

Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015. This is the second consecutive year Huawei has risen on Interbrand’s list since the company became the first mainland Chinese brand to be recognized as a Best Global Brand in 2014. According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand.

Its brand value, approximated at USD $5,835 million, increased by 18% compared to a year ago. In Interbrand’s annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking.

Huawei’s significant progress stems from the belief that customers always come first, and the persistence in providing value-driven products and services.

Mobility NOVEMber 2016

Intex wins India’s Most Trusted Brands Award 2016

Intex Technologies has recently been felicitated with “India’s most trusted brands award 2016” under the mobile category by IBC InfoMedia.

India’s Most Trusted Brand Awards is a concept developed by IBC INFOMEDIA PVT LTD. The Awards are a distinctive recognition for a brand recognized as a leader in its industry category based on current year market standing. Its evaluation process is based on a nationwide quantitative qualified consumer survey, expert analysis and attributes based qualitative brand research.

Graciously acknowledging the award, Mr Narendra Bansal, CMD, Intex Technologies said, “It is our honour to be receiving this award.”

MediaTek Debuts Smartphone Design Training Program to Support ‘Make in India’ Initiative

MediaTek announced a Smartphone Design-Training program to foster and develop talent for India’s fastgrowing handset industry. The training program, created in collaboration with the Ministry of Electronics and Information Technology (MeitY), India, Indian Cellular Association (ICA) and the Ministry of Economic Affairs(MOEA), Taiwan, will propel the ‘Make in India’ initiative. MediaTek will share its smartphone design expertise, and leverage its well-established global ecosystem to support the program. The two-and-a-half-month program, scheduled to start later this year, provides handson training to managers and senior engineers from India on efficient planning and execution of handset design projects.

The guidance and education offered through the training program will give engineers expertise to advance handset design in India.

Orange and Ericsson Partner for 5G

Ericsson and Orange are working on the development and test of selected 5G use cases based on Orange’s network and Ericsson 5G technology. Technology building blocks, proof of concepts, and pilots across Europe allowing Orange to experience 5G services and capabilities from 2017 onwards. Orange and Ericsson will develop 5G use cases and service scenarios, including technical alignment and external demonstrations. The partnership will enable 5G technology building blocks, proof of concepts, and pilots across Europe from 2017 onwards, with use cases including: Wireless multi-gigabits internet access in suburban and rural environments; massive and mission critical Internet of Things supporting the digital transformation of industry and society; ultra large mobile coverage solutions; and connected cars.

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News

Intex Technologies Forays into Ecommerce Space with WishnBuy

OPPO Tops China Market in Q3, Holds Global No. 4 Ranking: IDC

Intex Technologies, one of the leading mobile handset and consumer durables company, entered the e-commerce space with the launch of its marketplace – WISHnBUY.com today. The new marketplace launched recently has come up with its own 9-day festive offers from October 1 to October 9, offering discounts of up to 70%. With WISHnBUY, consumers will have access to 100+ brands across varied categories, giving a choice from over 30,000 products available in more than 12,000 pin codes.The major categories in WISHnBUY marketplace to shop from include mobiles & tablets, electronics & home appliances, computer accessories, health & wellness, fashion, men & women accessories, auto accessories and home décor at competitive prices.

Soaring on two consecutive quarters of superb performance from its latest R series especially R9 in China (F1 Plus in India), OPPO has for the first time ever taken the top spot for a full quarter in China’s smartphone market, helping it hold firm to its position as the no. 4 smartphone maker globally. IDC data shows that the company shipped 25.3 million devices in Q3, representing a year-on-year growth of 121.6 percent, the highest among the global top-five smartphone brands. OPPO as a brand has been continuously focusing towards bringing the Indian consumers a customized experience. The brand’s ‘Make in India’ initiative has been taking shape in the form of a factory in Noida which began production in July. The factory which has been built with an investment of INR 100 crores has a capacity of 10 million units. The recently launched Selfie Expert OPPO F1s has been manufactured in this very factory.

ZTE Premieres Its New Product-Line at BRICS India 2016

Snapdeal Appoints Parul Batra as VP – Corporate Communications

ZTE Corporation introduced its new product line at BRICS India 2016, the first trade fair of the BRICS countries held in the Indian Capital. Through this exhibition, ZTE showcased its legacy of technology and innovation by collaborating with companies from various other countries on one platform. The products showcased were AXON 7, AXON 7 mini, Blade V7 Lite, ZTE VR technology, Smart Homeand Spro Projector. On the occasion Sachin Batra, Chief Marketing Officer, ZTE India, said, “At ZTE we are deeply committed in bringing world-class technology in useroriented design to the Indian market. We are thrilled to showcase our new product-line to the Indian consumer at BRICS India 2016. At ZTE we believe that it all begins with understanding the customer and creating a brand experience that connects with them.

Vodafone Acquires Spectrum for High Speed 4G Data Services In India

Vodafone India has acquired spectrum in all its key telecom circles in the spectrum auction for a total cost of INR 202.8 billion (€2.74 billion). The new spectrum significantly enhances the coverage, capacity and speed of Vodafone India’s 4G data services in its key circles, complementing existing high-quality 2G and 3G voice and data capabilities.

Vodafone India successfully acquired a total of 2 x 82.6 MHz FDD and 200 MHz TDD spectrum in the auction, providing high-capacity, multi-band 4G capability operating across the 1800, 2100 and 2500 MHz bands. Vodafone India has 17 circles with 4G capability, covering 90% of the company’s total revenues and 94% of mobile data revenues.

Mobility NOVEMber 2016

Snapdeal, an online marketplace, announced the appointment of Parul Batra as Vice President – Corporate Communications.

A seasoned communications professional with a career spanning over 17 years, Parul joins Snapdeal after successful stints at Google and NDTV. At Snapdeal, Parul will anchor the public relations mandate for the company, helping drive the company into its next phase of deeper connect with users, as it focuses on partnering them in their journey to a better life. Part of the founding team of Google in India, Parul held a wide range of leadership positions with the company. Before joining Snapdeal, Parul led the Consumer PR for Google across products such as Search, Maps, Android and Apps. Prior to her decade long stint at Google, Parul spent seven years with NDTV as a journalist and Senior Content manager. She was also part of the founding team of NDTV Convergence to set up NDTV.com.

Parul holds a Project Management degree from Stanford University and a Masters in Business Administration from Symbiosis Institute of Business Management, Pune.

Sony Lay Its Education Business to India

Sony introduces its Global Education products to the country. SGE (Sony Global Education) is a wholly-owned subsidiary of Sony Corporation. Founded in 2015, its mission is “to provide a range of unifying, non-traditional services that inspire a passion for learning across the world and that offer the opportunity to act on this passion, and to create a new educational infrastructure for a connected society.” As part of this new approach, Sony plans to launch ‘Global Math Challenge’ (GMC) in India, which is currently available in Japan, US, China and few other countries.

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LaunchPad

LG Electronics launches 4G LTE smartphone ‘X Power’

LG Electronics has launched the smartphone ‘X Power’ which has a 4,100mAh battery with a 1.83H port that enables the user to use his or her phone for long periods of time, as well as watch videos and take pictures. Its Fast Charging technology PE+ makes it almost t w i c e faster to charge than other batteries. While a regular battery takes about 4 hours to charge, the LG X power battery can be fully charged in just 1.8 hours with PE+ technology .It comes in its very slim and light weight avatar at just 7.9mm and mere 139gms.

ZOPO announced the latest Color F5

ZOPO has continued its endeavor to provide the best in smartphone innovation by announcing the launch of its latest Color F5 model, which is an extension of its successful Color Series. Merging accessibility with innovation, hi-tech enterprise’s incorporated latest Multi-account Application and PiP video Integration (floating video) feature in the Color F5 smartphone, which comes in an elegant golden design.

The product measures 144mm x 72.3mm x 8.5mm, beautifully textured metal fing only the best materials.

Color F5 comes equipped with Fingerprint Scanning technology.

Mobility NOVEMber 2016

Meizu India Unveils M3S in India

Meizu announces the launch of much awaited m3s Smartphone in the Indian market, which will be sold exclusively through Snapdeal. This new product has been reasonably priced making it suitable for the young professionals.

Through this smartphone, Meizu aims to capture all your exciting moments – anywhere, anytime.

Meizu m3s is fully metal body giving it a complete classy look catering to today’s smartphone users needs. Not only that, to excite its users further, the m3s is available in three colors- Grey, Silver and Gold.

Ziox Expands its Smartphone Portfolio

Ziox unveils its latest addition among its distinguished range of Smartphone, with ‘Astra NXT’ power packed with all the latest features, it promises to enrich your experience not just with its price but seamless multitasking and smooth operations. Targeted at those who wish to own a Smartphone with all round performance but at budgeted prices, Astra Nxt is optimized

iBall Launches CompBookFlip-X5 @Rs 14,999 Only!

iBall launches ‘iBall CompBook Flip-X5’ having 360-degree rotating touch screen that flips for use as a laptop, a responsive tablet, or anything in between. Open up the screen, and it’s the CompBook. Keep pushing on the screen and you get a touch screen with a “tent” stand. Push it all the way around and you eventually get a folded-up tablet, with the freedom to organize your life the way you want. Like the name suggests, you can flip the way you want to convert iBall CompBook Flip-X5 into 4 different ways and work the way you like. Using as a stand Mode or Tablet mode keep the convertible in upright position, watch video, cherish memories or view presentations with ease. Use it as a Notebook to carry out all the desired tasks and enjoy more precise controls with flawless 10-point Multi-touch display when in Tablet Mode.

Swipe Elite 2 Plus smartphone lunched at a price of Rs 4,444

This festive season, Swipe, India’s leading mobile internet start-up, brings to you yet another blockbuster smartphone in its much-successful Elite series, Elite 2 Plus. The Swipe Elite 2 Plus is a marked departure from earlier offerings in Swipe’s Elite series with its high-speed 4G browsing capabilities. With a powerful 1.5GHz Quad Core processor and working on the Android Lollipop 5.1 OS, the Elite 2 Plus is able to handle all heavy tasks efficiently. Armed with 1GB RAM and 8 GB ROM. Elite 2 plus can manage multitasking without any lags. Its 5”display gives great viewing experience, while making the device look stylish. The 2500mAh battery gives the device enough juice to last through long conversations, extensive browsing, a musical evening with friends or a couple of Hollywood or Bollywood classics. The device also comes with Dual SIM 4G VoLTE, enabling users to make the most of their time.

for single-hand use, with enhanced picture quality; packaged with best-inclass entertainment, speedy Internet, and all-day battery life, that keeps you sorted.

Western Digital Launches Redesigned Lines of Iconic My Passport & My Book Hard Drives

Western Digital Corporation has announced contemporary and innovative redesigns of its iconic My Passport and My Book hard drive lines, which have been highly recognized leading sellers for more than a decade. The newly created cohesive design language is developed to help make a connection between the device and user; include password protection

and hardware encryption for customers to love their hard drive as much as they cherish the content stored on it.

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LaunchPad

Nubia Unveils Z11 Mini with Innovative Technologies

Aimed at millennial populace, Nubia, announced the launch of its new Z11 Mini which will be available in the Indian market in exclusive partnership with Amazon. in and scheduled to release on October 21, 2016.The features of Nubia Z11 mini are, Fingerprint Photography for Super Screen Capture and

Screen Recording, etc., fitted with 16MP Sony IMX298 sensor rear camera, 8MP front camera exclusive skin retouching effects, eight different kinds of filters, selfie fill-in light in low-light conditions. The DSLR-like photography system NeoVision 5.8 subverts your imagination and transcends it. The other key highlight is Nubia’s patented Frame.

LYF Smartphone+ Introduces Special Edition LYF

Reliance Retail launched a Special Edition futureready device from LYF Smartphone+, LYF F1. From introducing VoLTE in smartphones across all price segments to offering advanced features, such as dual camera, smart gestures and

Moto Z, Moto Z Play and the Moto Mods Launched in India

With the introduction of Moto Z, Moto Z Play and Moto Mods, the possibilities are endless. Two amazing flagship smartphones and a collection of revolutionary interchangeable backs that transform your mobile experience in a snap.

A super zoom camera.

A battery powerhouse. A big screen projector. A boombox.

The new Moto Z is durable yet razor thin – just 5.2 mm, making it the world’s thinnest premium smartphone ever. Made from military aircraft-grade aluminum and stainless steel, the Moto Z features a 14 cm (5.5”) Quad HD AMOLED display that reproduces stunning, lively content with fine details. A powerful Qualcomm Snapdragon 820 processor coupled with 4GB of RAM allows the Moto Z to run enormously fast and perform heavy duty tasks.To help you take breathtaking, true to life shots in any lighting conditions,

HyperX Stinger Headset Now Available on Amazon India at INR 3,999/-

HyperX, a division of Kingston Technology, solidifying its commitment to create quality gaming gear for everyone with the launch of the HyperX Cloud Stinger gaming headset, designed to make even the most casual gamer feel like a pro. The HyperX Cloud Stinger features HyperX signature memory foam and 50mm directional drivers to deliver a comfortable, high-quality sound experience at an MRP of INR 4,599/- and will be exclusively available on Amazon India for a month.

The stinger weighs just 275 grams and is built with 90-degree rotating e a r cups to prov i d e hours of comfort for console and PC gaming which includes 50mm directional drivers that are tilted to position sound directly into the ear, resulting in a broader and more accurate in-game sound.

HyperX Cloud Stinger also offers a convenient set of features for game play, including a swivel to mute the microphone, an adjustable steel slider for long lasting durability, and volume controls on the headset.

Big 25.4 cm screen & 4G VoLTE: iBall’s New Launch

voice command controls, LYF continues to spearhead the transition in smartphone technology.With F1, LYF presents a future ready device designed to deliver an enhanced experience over advanced networks.

Mobility NOVEMber 2016

iBall announces the launch of its new device with electrifying 4G network, impressive graphics and seamless performance, ‘iBall Slide Q27 4G’. iBall Slide Q274G takes the top position on the dais, with sleek design, huge display, incredible style and aesthetics.Commenting on the launch of iBall Slide Q274G, Sandeep Parasrampuria (CEO and Director, iBall) says, “Our latest iBall Slide Q274G is not just fast, it is faster… this big 24.4 cm (10.1”) screen Tablet allows you to keep up the pace, with the demands of today’s lifestyle. With this introduction, we are sure to deliver terrific performance having balance of looks and functionality along with building an enriching entertainment experience for those who are always on-the-go – we ask you to demand more!”

Zen Mobile Strengthens Smartphone Portfolio; Launches Cinemax Force at Rs. 4,290/-

Zen Mobile, the Indian mobile manufacturer launched Cinemax Force, a power-packed smartphone.

Cinemax Force is stylish, feature rich and comes with a powerful 2900 mAh battery and a large 5.5inches FWVGA with Dragontrail Glass display. Powered by 1.3 GHz

Quad Core Processor and the Marshmallow 6.0 operating system, the Zen Cinemax Force provides a smooth multitasking capabilities by offering 1GB RAM, 8GB Internal memory (expandable up-to to 32GB). The Android Marshmallow 6.0 OS provides an engaging and responsive UI design for consistent, intuitive experience to the users.

Sony Introduces Headphones for Sports Enthusiasts!

Sony India unveils the all new MDR-XB80BS and MDRXB50BS sports wireless Extra Bass In-Ear headphones in

addition to Sony’s wireless headphones line-up which comes with uncompromising sound quality, distinct finish, portability with aesthetic design and an urban appeal.

Catering to the sports enthusiasts who prefer good sound quality, deep beats while working out, these headphones are tuned for EDM, which has the best matching tempo (120 to 140 beats per minute to give that extra bass and push needed to enhance sports performance.)

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special story

The Mobile 360

India hosted the first Mobile for Development Summit

The Mobile 360 – India conference also witnessed technology showcase in the networking area, including hands-on demos from partners, selected start-ups, sponsors and GSMA programmes.

With the theme “Mobile as the Key Enabler to Driving Digital Innovation and Impact”, the Summit focuses on programmes including Mobile Money, Connected Women, Digital Identity and Agriculture, which are priority topics for the GSMA Mobile for Development programme in India.

India’s Increasing Smartphone Adoption to Further Enhance Mobile Broadband Networks India boasts the second highest number of mobile subscribers worldwide - testament to the technological transformation that has taken across Indian society over the past decade. The

Mobility NOVEMber 2016

special story

country is also now the world’s second largest smartphone market, having overtaken the US in the first half of 2016. The country is now seeing an accelerating move to 4G, with nearly half of the connection base forecast to be running over mobile broadband networks by 2020.

India to witness increased connectivity and mobile broadband uptake

is also an accelerating move to 4G, with the 4G connection base forecast to grow rapidly, from just 3 million at the end of 2015 to 280 million by 2020.

Impact of competition and network investments to keep margins under pressure

At the end of June 2016, 616 million unique users subscribed to mobile services in India, making it the second largest mobile market in the world. Almost half the country’s population now subscribes to a mobile service. Improving affordability, falling

The last few years have seen some recovery in financial performance for the sector overall, but the competition has kept effective price per minute and ARPU levels at amongst the lowest in the region.

Mobile revenues are expected to show solid growth over the next few years, with service revenue growth for the period

device prices and better network coverage aided by operator investment will help deliver over 330 million new unique subscribers by 2020, taking the penetration rate to 68%.

India is now the world’s second largest smartphone market, overtaking the US in the first half of 2016, with an installed base of 275 million as of June 2016. India is also seeing an ongoing technology shift to mobile broadband services. With a gradual reduction in data tariffs and growing availability of affordable smartphones for consumers, the mobile broadband connection base is forecast to reach more than 670 million by 2020. By this date, almost half of the total connections will run over mobile broadband networks. There

to 2020 forecast at a CAGR of 6%.

Operators are increasingly looking to offset the impact of competition and slowing subscriber growth by monetizing the growth in data traffic. As more users migrate to high-speed broadband, mobile data traffic is expected to grow 12-fold between 2015 and 2020, at a CAGR of 63%. Mobile operators in India have so far reported limited revenue contribution from data services, generating 17% of service revenues at the end of 2015. This is forecast to increase to 23% by 2020, still well below advanced countries in Asia Pacific, which are in the 30–35% range.

Operators have made capex investments worth INR154,100

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special story

crore ($23 billion) over the last five years, a figure forecast to increase sharply to total around INR227,800 crore ($34 billion) for the period to 2020. Operating cashflow margins in India stood at just over 12% in 2015, well below both the global and the regional averages. Competitive pressures and network investments mean cashflow margins in India will remain subdued, highlighting the need for consolidation if operators are to justify the high levels of investment required to support ongoing mobile broadband network expansion.

Mobile industry contributing to the digital economy In 2015, the mobile industry was responsible for 6.5% of India’s GDP, a contribution that amounts to more than INR9 lakh crore ($140 billion) of economic value added. Mobile operators and the ecosystem provided direct employment to approximately 2.2 million people in India across both the organized and unorganized sectors, while approximately 1.8 million jobs were indirectly supported. The mobile ecosystem also makes a highly significant contribution to the funding of the Indian public sector, with approximately INR1.4 lakh crore ($21 billion) in 2015.

The Indian government’s Digital India initiative was launched in 2015 and aims to use the potential of digital technologies to address some of the significant socioeconomic challenges in the country. Mobile networks and the broader mobile ecosystem are helping to address the goals of Digital India. A new regulatory regime for mobile money should help accelerate moves to improve financial inclusion in the country: four of the eight licensees for the new payment banks are operator led (with a combined footprint of more than 620 million mobile connections).

Mobile is already the dominant platform for Internet access and will play a pivotal role in delivering the Digital India vision of broadband as a utility for every citizen. As of mid-2016, around 430 million had access to mobile internet services, a figure that will increase to almost 670 million by 2020. This is equivalent to around half the population but will still leave India trailing the regional average of 63% penetration.

Despite progress to date, mobile operators and the mobile ecosystem have the capacity to make a much greater contribution to delivering the Digital India initiative and continue to seek a greater role in the overall program.

Policy and regulatory reform can help boost mobile broadband Review and reform in three key areas would accelerate mobile broadband access and adoption across the country: • India will benefit by adapting regulation to the realities of the new digital ecosystem. Obligations tied to a specific technology, rather than the service provided, distort the market, preventing operators from competing equally with other digital market players.

• Mobile operators in India carry significant debt as a result of the high prices for spectrum, administrative fees and levies. Reductions of these costs would free resources and foster an atmosphere conducive to investment, which is needed to keep pace with network expansion and improvements to achieve the goals of Digital India.

• To cater to rising mobile broadband adoption, India should commit to the spectrum bands supported at WRC15. More importantly, India needs to allocate the 470–698 MHz band for IMT in order to boost mobile broadband and the broader digital economy.

(Courtesy GSMA Report)

Mobility NOVEMber 2016

In the coming three years, most mobile users in India will connect to 3G and 4G networks, resulting in more data consumption. The national Digital India and Smart Cities programs are showing great progress, which will also speed up data consumption Mr. Alasdair Grant Head of Asia, GSMA

Q. How do you find the response to the present conference?

A. The response has been very good - we received over 1,000 registrations for the inaugural Mobile 360 – India conference this year, which was much more than we expected. We are extremely happy with the results.

Q. Please brief us on the present metrics of the mobile Industry in India?

A. Today, there are 616 million unique mobile subscribers in the Indian market, which equates to 47% of the population. By 2020, an additional 330 million subscribers are expected to join, bringing the total to approximately 1 billion. The penetration rate in India will rise to 68%, and over 50% of Indian citizens are expected to have smart phones.

Q. What are the projections for data flow and smartphones?

A. There is a huge amount of data being used in India. Although traditional voice calls still dominate currently, data flow is expected to increase twelvefold by 2020. India now has 275 million smartphones, and has overtaken the USA as the second largest

special story

smartphone market in the world. In fact, two-thirds of all smartphones in the country are now assembled in India. We are experiencing a remarkable paradigm shift.

Q. What are the statistics on economic front?

A. Mobile operators and the ecosystem provided direct employment to approximately 2.2 million people in India across both the organised and unorganised sectors, while approximately 1.8 million jobs were indirectly supported. This means that the mobile industry employs 4 million people in total, and by 2020, this total figure is expected to reach 5 million.

Q. There is a big gender and social gap in India, where men use widely the services available on mobiles, and women’s participation is far less. What does that metrics say about this?

A. In India, over 90% of people do not have their own bank accounts, and the bulk of these “unbanked” citizens live in villages. The gender gap is substantial - men are the primary users of

mobile apps for banking, healthcare, and so on.

GSMA research shows that women in India are 36 per cent less likely to own a mobile than men, which equals an estimated 114 million fewer women who are benefiting from mobile services. The GSMA launched the Connected Women Commitment Initiative in February 2016, aimed at reducing the mobile gender gap. I’m happy to share that Airtel, Aircel and Vodafone are the newest signatories to the Connected Women Commitment Initiative. All three operators have made a commitment to increase the number of women accessing mobile internet services, with additional commitment from Vodafone to grow its base of female mobile money customers, all of which are very encouraging.

Q. What future changes do you foresee?

A. In the coming three years, most mobile users in India will connect to 3G and 4G networks, resulting in more data consumption. The national Digital India and Smart Cities programs are showing great progress, which will also speed up data consumption. As an industry, telecoms operators are welcoming and encouraging this shift to data.

Mobility NOVEMber 2016

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interview

Intex is Betting Big on VAS The value-added services will drive the future growth. We are working on our services ecosystem

Mr. Vineet Singh Head- VAS, Intex Technologies

Q. What are the latest strategies of Intex?

A. The strategy is very simple & clear – our aim is to diversify ourselves from just hardware company to a solution-based organization oriented around mobile Internet ecosystem.

Today, factors like affordable smartphones, growing data users, LTE & 4G as a driving factor, bigger screen and creative & entertaining content for the end users in the device ecosystem are playing an important part in creating a sizeable pie in the market. Keeping in mind the said parameters & future growth, Intex is eyeing on a long term strategy which will help the organization build healthy partnership with customers and partners.

Q. How Intex is creating the best VAS for its customers?

A. Intex is emerging as one of the key players in creating a complete service ecosystem. Our objective is to create a seamless user experience for our consumers by providing a plethora of VAS. Payments, healthcare, video, music, gaming, security, market place, social & a few other utility services are our key focus area which will be deeply integrated in the device OS. Better UI experience with regional language choice will make user more comfortable while using Intex device. Recent launch left screen solution ‘LFTY’ has got good response and encouraging usage on this new service.

Q. What are your major tie-ups that help you expand you scope and reach?

A. We have partnered with many established brands across the segments to offer rich services and enhance device experience for our users. A few important associations are - Tata Mrupee & Obino for white label Intex wallet & healthcare solution, Times of India as a News Partner,

Mobility NOVEMber 2016

and Saavn & Gaana for music experience; Indus OS, Reverie and Process 9 are contributing in building regional language solutions; Google and Inmobi are supporting us for mobile advertising; Disney and Nazara as gaming associates; Facebook, twitter and whatsapp for creating social fabric; Yahoo for alternative search options; and Sony Liv, Dailymotion, UC browser and Amazon as other key partners with us are making our smartphones much smarter.

Q. How are you associating with govt in a way that will strengthen your VAS? A. We understand the importance of Digital India vision and as a responsible participant, Intex is in sync with govt objectives and is constantly focusing on govt’s Digital India program by integrating multi-lingual devices to emergency (SOS) and utility inbuilt options within our devices. This is just a start and in the coming days, we will be working aggressively on building a wholesome experience of socioutility services for the Indian consumer thus reaching to the grass roots.

Q. Impact on brand for VAS A. With a competitive and ever-evolving mobile market, differentiation for the consumer for executing his choice depends on the value-add the OEMs are offering in terms of the device and package as a whole. We anticipate that different digital services we are offering will become a significant contributor to our revenues and margins.

More than anything else, it’s about building a long term engagement with our end users and winning their loyalty by providing better device experience which will eventually lead to increased sales and brand value.

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Mobility NOVEMber 2016

22

report

How the carriers rank across categories (Performance, Quality, Variability, Coverage)

According to State of Mobile Performance Report by Twin Prime, if we talk about the carriers rank across all the 4 categories based on performance, quality, variability and coverage we found Airtel as the fastest carrier and Jio is the most consistent. We traced the specifications: – Performance in terms of speed when downloading static files such as images – Performance variability between the fastest and the average users – Quality of the network in terms of network response time – LTE Coverage as measured by the likelihood that an LTE user will access an LTE network when using an app The results are revealing. First, we notice speeds in the range of 1-2 mbps across the board. Airtel tops our rankings in performance across 2G, 3G, HSPA, and LTE. It is also has the highest quality network. Jio, which launched in 2016, is slightly slower than Airtel, but tops our charts in consistency, which suggests that it provides a more uniform experience for its users. Jio also ranks first in our coverage metric, which is somewhat expected given that it is a 4G/LTE only network.

It is important to highlight that these are live performance numbers as experienced by mobile users in India. Static files, such as images, provide a good proxy of network performance, since the backend serving the images has to perform a simple memory lookup. We excluded dynamic files, such as JSON, from our results to avoid cases where slow performance would be an outcome of slow backends.

We measured performance for all networks (2G, 3G, HSPA, and LTE) and found that Airtel is the fastest carrier across the board. In LTE, Airtel is 1st (15% faster than Tata Docomo) followed by Aircel and Reliance in 3rd and 4th, and BSNL and JIO in 5th and 6th. To put this performance ranking into perspective, it would take on average 222ms to download a 40KB image on LTE over Airtel.

When looking at HSPA, Airtel’s dominance is undeniable, measuring 24% faster than Vodafone and 40% faster than 3rd ranked Tata Docomo. Given that HSPA is the most dominant network technology in the Indian market, Airtel and Vodafone emerge as the best carriers (for now) in India.

Airtel and Tata Docomo are definitive performance leaders in 3G, averaging about 300ms-400ms faster when downloading a 40KB image. Aircel, Vodafone and BSNL are ranked as 3rd, 4th and 5th respectively. Overall, we are seeing a 20% bump in speed from 3G to HSPA and 100% increase from HSPA to LTE. Finally, when comparing the performance of HSPA-Plus to HSPA, we see that numbers are identical.

So HSPA-Plus deployments have not led to improvements in speeds experienced by users.

Jio is the Most Consistent in Performance **We only focused on LTE coverage as this is the fastest network

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In our performance variability rankings, Jio has the smallest variability index at 1.6. This means that faster Jio users

23

Overall Performance Variability index by Carrier

experience about 60% better performance than average Jio users. The gap is bigger for Airtel, Tata Docomo and Vodafone at 70%. Idea is the most variable carrier, with a variability index of 2.2.

We should note here that the index below is across all networks (3G, HSPA, HSPA-Plus and LTE).

Carrier

Variability Index

Aircel

1.8

Airtel

1.7

BSNL

1.8

Idea

2.2

Jio

1.6

Reliance

1.9

Tata Docomo

1.7

Vodafone

1.7

Airtel Has the Best Network Quality

Jio is the Most Consistent in Performance

In our performance variability rankings, Jio has the smallest variability index at 1.6. This means that faster Jio users experience about 60% better performance than average Jio users. The gap is bigger for Airtel, Tata Docomo and Vodafone at 70%. Idea is the most variable carrier, with a variability index of 2.2.

Looking at network quality as measured by network response times, Airtel is the best in LTE and HSPA. Reliance is second in LTE with 17ms, BSNL is third with 21ms slower response times. All measurements are for 75% of users. In general, it takes devices about 100ms to access a network.

In HSPA, Airtel tops our charts with 107ms, Tata Docomo is second with 113ms, and Reliance is third with 125ms.

Network response times are similar for 3G networks. The top 2 carriers are in the 115ms range. However, slower networks are in the 210-240ms range, which is fairly slow. For example, Vodafone has a fairly high response time of 213ms to reach our accelerators.

Aircel

Airtel

Idea

BSNL

Jio

Reliance

India-HSPA-Quality vs Speed

India-3G-Quality vs Speed

right

METHODOLOGY For the State of Mobile Performance H1 report, we analyzed over 6 billion data points collected from 600 apps with traf c across the US, India and Europe. We tracked more than 1,500 different network operators to measure their performance over 2G, 3G, HSPA, HSPA-PLus, LTE and Wi. DATA COLLECTION Using the Twin Prime SDK and our globally hosted Twin Prime accelerators, we are able to report on actual user experience as measured on the device side while users perform dayto-day tasks. Our data points are not network probes that measure overall network capability, which usually leads to an overestimation of the speed that the user experiences.

ANALYSIS Due to the characteristics of mobile performance datasets (such as extremes and skewed distributions), we use percentiles for our analysis. We have also excluded accelerated traffic, as this would bias the results.

speed

slow Quality

3. Please explain in details the tracking methodology adopted by Twin Prime and technology involved in analyzing the performance.

fast

speed

slow

Tata Docomo

India-LTE-Quality vs Speed

fast

speed

fast

low

Vodafone

In India’s LTE, Airtel is 1st (15% faster than Tata Docomo) followed by Aircel and Reliance in 3rd and 4th, and BSNL and JIO in 5th and 6th.

slow low

Quality

right

low

Quality

Jio Has the Best LTE Coverage

Jio tops our LTE coverage rankings with Idea and Airtel in 2nd and 3rd respectively. Aircel has the lowest LTE coverage for the time being. While this is not a sign of how broad LTE LTE Coverage on Airtel’s Network

23%

LTE Coverage on Idea’s Network

25%

LTE Coverage on Vodafone’s Network

11%

LTE Coverage on Jio’s Network

98%

coverage is, it is a sign that Airtel and Idea subscribers have a higher chance of using an HSPA-Plus, HSPA or 3G network instead of LTE.

LTE: BETTER PERFORMANCE BUT ALSO GREATER VARIABILITY

When looking at the the performance variability by network, we observe that Wifi is the most variable of all.

This can potentially be attributed to the high variability in Wifi speeds offered by ISPs. On the cellular network side, variability has decreased compared to 2015. 3G is the least variable of the networks. LTE, while the best performing, is also the most variable. Fast users get 170% better performance than median users.

2. An analysis on how Jio, a new entrant in the LTE market, is performing.

4. Please give a background of Twin Prime, when it was formed and what it has been doing/ intends to do and any disclosures, if applicable.

right

Twin Prime, an innovator in mobile data delivery optimization software, powers the fastest way to deliver content to mobile devices on both cellular and Wi-Fi networks. The company’s GLAS technology utilizes an automated hypothesis testing infrastructure to mitigate imperfections and variability in the wireless last mile by optimizing and customizing the content delivery strategy every time a mobile app is launched. Twin Prime solves for the inherent volatility and diversity among devices and networks so companies can increase user engagement and build brand affinity. These optimizations are content agnostic, don’t rely on caching, compression or content modification, and enable Twin Prime customers to engage their users by delivering high quality content, even over secure protocols like HTTPS. Fortune 500 brands, m-commerce, social media apps, advertising networks, publishers and companies of all sizes with a mobile presence rely on Twin Prime to connect with millions of customers daily.

Incepted in 2013, Twin Prime is currently working with more than 15 apps and a set of another 20 companies are in trial at various stages. In 2015, Twin Prime has announced its partnership with Facebook for its FbStart initiative as the only Mobile App Acceleration Partner. The company is working on the importance of fast and responsive apps on mobile devices and witness a positive experience bettering the transaction speed especially for businesses like Nearbuy, Goibibo, Flipkart, redBus, Cleartrip etc. It is crucial for sectors like m-commerce, travel/ticketing, hotel, food delivery and consumer services among others.

It has received a $9.5M of Series A funding in March 2015 from top-tier venture firms including DFJ, True Ventures, Milliways Ventures and Moment Ventures.

Mobility NOVEMber 2016

24

product review

Blaupunkt Range of Mobile Accessories

I

ndia is the first country where Blaupunkt mobile phone accessories would be launched globally.

The future plans include launching Blaupunkt smart phones, smart watches and phablets in the Indian and the SAARC markets –Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka.

To begin with Blaupunkt’s mobile phone accessories will be available in categories like wire earphones, Bluetooth earphones, wired headphones, power banks, data and charging cables, car chargers, wall-mount chargers, wireless charging dock etc.

Data and Charging Cable

Blaupunkt USB charging cables (6 variants) are Apple certified and they have been certified by International certification bodies (UL and RoHS Compliance Certified). These cables use excellent quality contact terminals for good conduction and high data transfer speed, and they ensure a tangle free experience because of the high quality 1M braided cable. Some high end cables have special Zinc Alloy connectors.

Even the connectors for PVC cables have a unique grip design, not seen in other cables.

Car Chargers Blaupunkt smart car chargers carry an internationally patented design and they can sense the current requirement of device and whether battery is full or not, and thereby regulate the charging. They can also double up as life-saving devices in emergency

Mobility NOVEMber 2016

situations – Can be used to cut seat belts or to break the windshields. The chargers have been certified by International certification bodies (FCC Declaration of Conformity, CE Marking or European Conformity and RoHS Compliance Certified).

New Delhi based Vidur and Co., one of India’s leading IT and telecom products distributors, will launch above Blaupunkt branded products in the Indian and SAARC markets through an exclusive brand licensing agreement.

26

product review

Itel it1520 Another midrange smartphone loaded with IRIS scanner

i

tel Mobile the hi-tech innovative brand from Transsion Holdings Conglomerate, has announced the India launch of its flagshipselfie phone, it1520.

Recently itel has been named as the market leader in eight major Indian geographies in a recently released CMR report. The brand has emerged as the top favourite amongst consumers in the markets of Delhi, Uttar Pradesh, Gujarat, Haryana, Himachal Pradesh, Rajasthan, West Bengal, and

4G unlimited use of internet till December 30. Other connectivity it offer Wi-Fi, Bluetooth, GPS, OTG and USB. The users can get the device itel it1520 in Sandstone Black and Champagne colors at the cost of Rs. 8490.

The itel it1520 features a 5 inch On-cell HD screen and got power from 64-bit 1.3GHz quad-core MediaTek processor with Mali T720 Graphics Processor Unit (GPU), coupled with 2GB of RAM, 16GB inbuilt storage and further expandable up to 64GB, the smartphone oparate through Android Marshmallow OS and backed by solid 2500mAH battery.

Design & Performance: With the MRP. Of 8490, this model comes with a decent built quality and features. Great packaging and it comes with a headphone, charger , data cable and a flipcover. The device not much attractive in looks. It runs on the latest Android 6.0 Marshmallow. With features such as IRIS scanner, 4G-VoLTE connectivity and a Reliance Jio connection.

The key highlight of itel it1520 is its 13-megapixel primary camera at the rear with dual LED flash and also there is a 13-megapixel front-facing camera with LED flash for selfie snapshots. The front camera will likely function as the biometric scanner to unlock the smartphone. During our review we didn’t face much issues with the device and it performers all the daily task with an ease.

Jammu & Kashmir ahead of competition, which is really a commendable job for a new brand like itel.

Now they have recently launched a selfie-focused smartphone, tagging along with it a cool 13-megapixel front-facing camera with LED flash. It also

Verdict: With a 2,500 mAh battery capacity users can go longer without needing to find a charging port, the it1520 offers best-in-class performance at a value-plus price point of INR 8490. Most notable feature of this phone is IRIS scanner which is not available in any mid-range phone.

Itel it1520 specifications •

Display :- 5 inch On-cell HD with a resolution 1280 x 720 pixels

•

Processor :- 1.3 GHz 64-bit Quad-Core MediaTek

•

Memory :- 2GB RAM 16GB inbuilt storage, expandable up to 64GB through external SD card

•

OS :- Android Marshmallow 6.0

Features:

•

Main Camera :- 13MP with dual-tone LED Flash

The it1520 is selfie focus smartphone, it equipped with 13MP front selfie shooter with an LED flash and 13MP main camera with dual-tone LED flash. It support 4g Lte (VoLte), that means the phone has support Reliance Jio network and allowed users to take benifit of Reliance

•

Selfie Camera :- 13MP with LED flash

•

Connectivity :- 3G HSPA+/4G Lte (VoLte), Bluetooth 4.0,WiFi 802.11 b/g/n and GPS/A-GPS

•

Battery :- 2500mAh

It comes with Iris Scanner through this the user can use the phone as a biometric scanner in an affordable price.

Mobility NOVEMber 2016

28

Featured

Be it a product for aftermarket or

OEM or ODM, AIPL is always on the front-foot move provide you with the right impetus to become a dominant player in the OEM mobile battery segment?

VK: We were the first budget-ready company and we have been moving in the right direction even after some changes in the Government policies. We are today India’s largest mobile battery and portable charger manufacturer for the OEM/ODM business.

We are the oldest too and thus have first mover advantage on our side. Be it a product for aftermarket or OEM/ODM, we are talking to most of manufacturers today. Few tie ups already have materialized.

Q. Keeping the various consumer verticals in mind, are you bringing any new products in the current and forthcoming quarters?

VK: A lot of new models will be added in the current product portfolio in the coming months. We are also geared up for new verticals related to. Currently we have enough on our platter but we do understand the need of bringing in new things to keep the freshness alive. We may add products if they are consumercentric.

Mr. Vikram Kalia

Director Sales & Marketing, Adit Infratel Pvt. Ltd.

Q. What kind of channel engagement program are you planning?

VK: Our current focus is to have a footprint all across India.

We have a good coverage pan-India but still there are some territories that we need to cover. We have not announced any specific channel engagement program other than monthly and quarterly discount schemes, but soon we will announce our new schemes.

Q. Currently which product segments of AIPL are doing well in the market and which are you focusing for the current financial year?

VK: Other than mobile batteries and portable chargers, we are getting very good response for Mobile Chargers, Car Chargers and Earphones. Initially it was tough to make the channel partners understand higher price because of superior quality but now the momentum has picked up well. We have renewed our focus on multimedia speakers and have launched a few models currently which are yet to pick up.

Q. Can we look forward to any surprises in the near future for the AIPL? VK: Sure, but they won’t be surprises if we discuss them now.

Q. What is your overall market outlook and where do you currently focus?

VK: Our roots have been deep into manufacturing and with the current Make in India initiative, we have invested into another unit to manufacture mobile batteries and chargers for mobile manufacturers. So our primary focus will be OEM sales and we will be strengthening our relationship with the OEMs. Market outlook looks good and market has accepted our brand very well.

Q. Last but not the least, what are your future plans?

VK: We make multi-directional approach. We launched our online portal and much needs to be done on that. Our new manufacturing unit will start turning out units which will give us a 3-digit growth. Another facility is around the corner and hopefully the same will be up and running by 2nd quarter next year. On the Channel sales front, we will be expanding our brand penetration to more than 100 cities by the end of this year. We own two brands for the channel – Advent and EBAK. EBAK has a history behind it and now we are ready to go all out for this brand and expand to B, C and D tier cities. Advent is relatively a new brand but is catching up fast.

Q. Through the company’s Make in India strategy, AIPL has set up first Lithium polymer battery facility in Haryana. Does this

Mobility NOVEMber 2016

Q. How far has been AIPL able to position products uniquely in the market?

VK: We have been trying our bit. The positioning in the battery trade is definitely much better because of our consistent quality.

Consumers are assured.

30

consumer alert

one h p t r a m ur S o Y x i F n o t w o r u o y on s m e l b o r P go.com .onsite

cer ct Offi u d o r P , Chief airnar

www

nt Kh

Susha

1. Insufficient Storage When you keep getting the insufficient storage error, the first thing to do is, uninstall all the unwanted apps that have been occupying tons of space on your phone. This will free up some space and keep your device running smoothly. The next thing to do is, move some of the apps, pictures and large files from your device to the SD card and you’ll be amazed to see the amount of space you’re left with. Lastly, make it a habit to clear the cache (phone’s temporary storage area). Remember, every app on your phone fills space with cached files and clearing these can create enough space. To clear the cache * Go to your settings * Select Apps * Choose an app which has cache (Facebook, Twitter, Game, Chrome) * Hit clear cache 2. When Your Phone Freezes

mess up your phone’s speed, so change it if you must. Also, check for updates on your phone and if that doesn’t work, do a factory reset. Factory resetting clears everything on the phone and makes it look like what it was when you first opened the box.

4. If Your Battery Drains Quickly The simplest way to prolong your phone’s battery is to change your brightness settings. Avoid the auto brightness setting and keep it as dim as possible because it consumes too much battery. Remove unnecessary widgets from the home screen, like the social networking and news apps that stay on your home screen for real-time updates. If you can, turn off your notifications and especially, GPS when not in use. By the way, did you know that it’s good to let your battery die once in a while? Yes, fully discharging and then recharging your phone’s battery is actually good for the battery. Jokes apart, it helps maintain its charge capacity.

Phones usually slow down when the internal storage is almost full. So again, delete unwanted apps, move your photos and videos to the drop box or SD card and avoid using live wallpapers.Do not forget to close all the open apps that cause your phone to freeze or you could try restarting your phone.

We also highly recommend the Clean Master app, which is available free of cost on the Google Play Store. It does clean up your device by removing all the junk and improves your phone’s performance.

5. Got an App Crashing Issue?

3. Phone Slowing Down?

6. Connectivity Issues

Your phone was super fast when you first bought it, right? But it isn’t as zippy as it used to be. Well, we’ve all been there! When your phone starts to slow down and apps take longer to open and run, try deleting some apps, clearing the cached data and check your SD card if you have one. An SD card can actually

This isa verycommon issue with almost all handsets. The next time you face problems connecting to bluetooth, Wi-Fi or the cellular network, just switch on the airplane mode for a few seconds and turn it off. If that doesn’t work, try switching off your cellular network and switching it on again.

Mobility NOVEMber 2016

Most of us depend on some apps to get through our day-to-day lives and we know how frustrating it can be when those apps keep crashing 10 times a day. Well, there’s no specific reason for app crashing butif this regularly happens, check if there’s an update available for the app or phone and update it. You could also try uninstalling and re-installing the crashed app on your phone.

Date of Pub: 10th November, 2016 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

Postal Reg. No.: DL(S)-01/3442/2016-18

R.N.I. No. DELENG/2004/14198