Mobility april 2018

Mobility Monthly Magazine

April 2018

Issue 04

Volume 15

Pages 40

20

beyond technology, beyond lifestyle

www.mobilityindia.com

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Contents

EDITORIAL 6

APP 36 Goldseat Offline Media Streaming Solution

News 8 Launchpad 12

product of the month

Featured 16

solution 38

Mr. Gaurav, Limelight Networks Sales Director India

Interaction

18

GUEST COLUMN

20

Mr. Jovial Woo. Director ,Empire Communication”

Mr. Ashok Rajpal, Managing Director, Ambrane

ADVERTORIAL 21

A Slewof Minix Brand Power Banks from Maxtone

Facebook Making Ads and Pages More Transparent

Editor : Swapan Roy Chief Editor : Manoj Jha Associate Editor (Tech,) : Jayanta Ghosh Asst. Editor : E.J. Jawahardatham Product Head : Anit Kumar Creative Head : Gautam Middya Acct. & Finance : Sandip Sarkar Marketing Manager : Tridip Dey Marketing Executives : Sujit Goswami,

Pratap Biswas S. Dutt

Raj Kumar

Mr. Manoj Seal, Director Sales & Head Strategic Alliances, Gifts On Air Online Solution Pvt. Ltd Gifts on Air a helpline for all Brick & Mortar Retail Action

Circulation Manager : Production :

System Manager :

FIRSTLOOK 22

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87

LAVA Z91

review 24 InFocus Vision 3 PRO itel S42

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

New Entrant

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Smart Tech

29

TAMBO

Why Artificial Intelligence Could be Cyber security’s Next Big Thing

SPECIAL STORY

Vivo Signs Actor Amir Khan as Brand Ambassador

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

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Branch Office: Mumbai: E-mail: roy@mobilityindia.com Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : info@mobilityindia.com

ncn_reporter@yahoo.com

and Launches V9 with Dual Rear Cam

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

interview 32

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Ms. Pragati Khare, Head HR, COMIO Smartphones.

Channel Interaction Mr. Parvinder Cell World

Mobility april 2018

Editor

: edit@mobilityindia.com

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roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com

Info

marketing@mobilityindia.com

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

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editorial

6

Mobility wishes Happy New Financial Year 2018-19 to all readers Dear Readers, April 2018 is the first month of Financial Year 208-2019 and is like New Year for business community.

The ground-breaking technologies displayed in the Mobile Word Congress 2018 [Feb 26 to Mar 1] will be part of smart phones coming up this year. These technologies will include AI-based voice recognition, face recognition, etc. These technologies were earlier believed to be privileges of high-end customers and topresearchers will now reach the common man.

In March 2018, Vivo signed up the eminent actor, Amir Khan, as Brand Ambassador, and launched its V9 smart phone powered by a Qualcomm Snapdragon 626 octa-core processor that provides a powerful multi-tasking and uninterrupted gaming experience for a longer duration.

We are going to witness more exciting smart phone and accessories launches this year.

Swapan Roy roymobility@gmail.com

Editor’s Choice

Vivo V9 Dual Rear Camera Smartphone The Vivo V9 smartphone sports dual rear camera of 16MP + 5MP, path-breaking features such as 19:9 FullView display 2.0 and the industry’s highest screen-to-body ratio of 90%. The Vivo V9, a perfect combination of classic design and innovative features, is available in Champagne Gold and Pearl Black colors, the Vivo V9 with its 19:9 FullView Display 2.0 and an impressive 90% screen-to-body ratio represents a sleek and futuristic style. The bezels on the smartphone are kept at a bare minimum of just 1.75 mm that makes V9 compact in design as a traditional 5.5-inch phone but offers an incredible 6.3-inch display.

The rear camera setup offers users’ brighter and sharper images including a Bokeh mode. The rear camera also offers a host of other features such as Ultra HD, Slo-mo, Live Photos, Retina Flash, AR Sticker. The F2.0 aperture along with LED flash allows for more light to deliver high quality images even in low-light conditions.

www.vivo.com www.mobilityindia.com

Mobility april 2018

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facebook.com/mobilityindia2004

edit@mobilityindia.com

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news

Cheetah Mobile Robots Attract Attention at AI-themed 321 Conference

Cheetah Mobile held its AI-themed 321 Conference: A Night of Robots in Beijing where it unveiled a series of AI-powered smart devices and that leverage cutting-edge and product help consumers i n c r e a s e productivity. All of

robotics products Cheetah Mobile’s AI technology experience to and businesses efficiency and the products were

jointly developed with OrionStar, a Cheetah Mobile-invested AI company based in Beijing. Cheetah Mobile Chairman and CEO Fu Sheng gave the keynote speech at the event.At the 321 Conference, Cheetah Mobile and OrionStar introduced a jointly-developed robotics and smart device platform, Orion OS, along with five new products, including: Cheetah Voicepod, an AI-based smart speaker featuring precise voice recognition, voiceprint technology, superior sound and content from top providers such as Tencent Music and Ximalaya.com; Cheetah GreetBot, a full-sized receptionist robot designed to interact with visitors/customers and guide them to their destinations; Cheetah FriendBot, a mobile companion robot for children with educational and entertainment features; Cheetah VendBot, a roaming vending machine robot for use in malls, libraries, university buildings and other public spaces; and Cheetah Café, a robotic barista featuring two fully independent robotic arms.

COMIO ranks #1 in brand satisfaction among the value

COMIO Smartphones, the recently launched mid-segment smartphone brand has received an overwhelming response on “Overall Brand Satisfaction” according to the Cyber Media Research on Budget Smartphones Channel Audit Survey 2018.

The research report captures the preferences and perspectives of traditional multi-brand smartphone retailers around ‘Value for Money’ (<INR 10,000) Smartphone segment. COMIO is the only new brand with a positive and healthy Net Promoter Score.

In the ‘Value for money’ segment, COMIO ranked the charts and scored the highest leaving all the other budget brands behind.

This is a result of COMIO’s product and R&D team that has worked relentlessly to pack smartphones with utmost attention.

Micromax invests in ‘inOne’

Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, world’s 10th largest

handset maker today announced its investment in a consumer technology and AI based start-up ‘One Labs’ to bring users closer to smarter user experiences. The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

ASUS appoints Leon Yu as the new Regional Head for India ASUS appoints Leon Yu, as the Regional Head for India and South Asia. Leon joins ASUS India from ASUS Middle East to assume the responsibility from Peter Chang, who has now moved to ASUS headquarters in Taiwan, and heads the Market Development Center for APAC. In his new role, Mr. Leon will be responsible for building ASUS’ brand and business in the South Asia region which includes India, Sri Lanka, Bangladesh and Nepal, with a focus towards building client relationships, growing business volumes and sales of ASUS branded products and services.

Gionee Strengthens Customer-Con nect Engaging Activations Gionee India has initiated interesting engagement activities for the said target audience in collaboration with educational institutions. The brand kicked off a multi layered youth oriented initiative with leading Dyal Singh College in Delhi. Gionee India played a key role in organizing the cultural fest, ‘Eco Waves’ at Dyal Singh. The objective to organize and collaborate with the institution was to understand the core audience better and extend the perception about Gionee being a youth friendly brand. The event at Dyal Singh College ranged over a span of two days witnessing fun and lively events like spin the wheel game, ping-pong competition, aiming the bull’s eye among other engaging contests. Each participant was rewarded with special Gionee goodies and vouchers

BRITZO Unveils ‘Make in India’ Mobile Phone Brand IVVO In a landmark move that intends to catalyze rural digitization, BRITZO has launched its smart mobile phone brand ‘iVVO’ in India. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. Commenting on the launch, Mr. Pradipto Ganguly, CEO & Co founder, BRITZO said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are very delighted to announce the launch of iVVO and are confident that the brand will emerge as the flag-bearer of digitization in rural India.”

Xiaomi announces local manufacturing of PCBA in India, along with three new smartphone plants

Xiaomi announced the opening of three more smartphone plants in India. Xiaomi has also started manufacturing

Mobility april 2018

10

news Orange Business Services will migrate Siemens’ entire global infrastructure to a dynamic and flexible SD-WAN network which will connect cloud applications as well as IoT devices. Consolidating network design and maintenance with one single provider will further reduce complexity and strengthen application performance and agility.

smartphones at its power bank plant in partnership with Hipad Technology in Noida, Uttar Pradesh, resulting in a total of six smartphone manufacturing plants in India to date. Marking a significant move in Xiaomi’s localization strategy, the company also announced its first SMT (Surface Mount Technology) plant dedicated towards local manufacturing of PCBA (Printed Circuit Board Assembly) units in Sriperumbudur, Tamil Nadu, in partnership with Foxconn.

Intel Core i9 Processor Comes to Mobile

Intel unveiled the first ever Intel® Core™ i9 processor for laptops. Part of the new lineup of high-performance mobile products unveiled, the powerful 8th Gen Intel Core i9 processor is the highest-performance laptop processor Intel has ever built to deliver the best gaming and content creation experience on the go. Building on the arrival of the new Intel Core i9 processor

SwiftKey 7.0 brings in big changes under a small ‘+’

SwiftKey, Microsoft’s market-leading intelligent keyboard, has launched its most significant product update since its acquisition by Microsoft in April 2016. In today’s 7.0 update, SwiftKey is replacing the existing Hub with Toolbar, an expandable menu that gives fast and easy access to a host of new and existing frequently used features, on both Android and iOS. Toolbar can be found under the new ‘+’ sign on the left of the prediction bar. Also included in the update is Stickers, providing SwiftKey users with a way to add extra personality to a message. Some sticker packs can be edited before being inserted, with exclusive Microsoft packs also coming soon.

Glorious expands its presence in Central India.

Glorious Electronics has appointed Venus Sales Corporation as their distributor for Glorious mobile accessories for Madhya

for mobile, Intel also announced a new Intel Core platform extension that brings together the benefits of 8th Gen Intel Core processors with Intel® Optane™ memory, rounded out its family of high-performance desktop CPUs and chipsets that deliver modern standby and ambient computing capabilities, and shared new details on the 8th Gen Intel® Core™ vPro™ platform.

Anee Mobile Achieved the Magical Number

Anee, an India-based budding electronic brand achieved magical number in a very short period of time, covering 22 states they have sold over 45k phones around 4Cr in a month time.Which will ranked them at 7th spot in this segment.

According to Mr. Ajit Gupta, Director of Anee Group ” We already established around 100 service centers in PAN India and projecting to achieve 2 Lac phones per month in next 3 months that comprises of 8 feature phones and 3 smartphones.”

Siemens AG extends contract with Orange Business for Global SD-WAN infrastructure

Siemens AG has extended its contract with Orange Business Services for a global “Siemens Digitalization Network” (SDN) built on an SD-WAN infrastructure, connecting 1500 sites in 94 countries. The increased performance of its communications infrastructure will enable Siemens to take full advantage of further digitalization to improve its Industry 4.0 processes.

Under this new six-year contract worth 240 million Euros,

Mobility april 2018

Pradesh. Venus Sales Corporation Bhopal as distributors for Madhya Pradesh. Mr. Anil Jainn Director of Venus Sales Corporation is into business for last 25 years and deals in Mobiles, Mobile accessories and pendrive business. They have more than 150 resellers across Madhya Pradesh.

Mr. Pradip Bhatia, Managing Director of Glorious said, this is our continuous effort to reach every corner possible, and the inclusion of Venus Sales in our network gives us an enormous support to achieve our targets in central India.

National Telecom Policy 2018 to be announced soon, says Telecom Secretary Aruna Sundararajan National Telecom Policy (NTP) 2018 will be unveiled soon, said Smt Aruna Sundararajan, Secretary, Department of Telecommunications, Ministry of Communications, Government of India while speaking at The Internet of Things (IoT) Summit organised by Confederation of Indian Industry (CII) today at New Delhi. Smt Sundararajan mentioned that the policy is being framed after a lot of deliberations and opinions sought from the ecosystem, including industry and the regulator.

She emphasized that NTP 2018 will be based on three broad pillars viz. core networking & communication ecosystem that will facilitate IoT, IoE & 5G; preparing the rest of the ecosystem to be ready for a new paradigm shift; and how India will position itself as a contributor to IoT & 5G as leader and not just a consumer.

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launchpad

HyperX Launches Cloud Alpha Gaming Headset

HyperX, the gaming division of Kingston Technology, has launched its next generation gaming headset – the HyperX Cloud Alpha – for the Indian gamers and pro teams.

Building on the comfort and sound DNA of previous award-winning headsets, Cloud Alpha offers a range of new and enhanced features, including HyperX Dual Chamber technology for better sound and less distortion. With 50mm drivers, the dual chamber design allows HyperX to tune the bass frequencies separate from the mids and highs, creating a dynamic sound that makes gaming, music and movies more realistic and immersive. The HyperX Cloud Alpha headset will be available in all leading online and retail stores starting from March 26, 2018 and with an MRP of INR 10,499/-

Acer Unveils Predator Orion 9000

Expanding its arsenal in the gaming industry, Acer, one of the world’s leading gaming PC makers announced the launch ofenormously powerful gaming desktop- Predator Orion 9000, under its premium Predator gaming series. The revolutionary gaming desktop features powerful Intel Corei9 Extreme Edition processors with up to 18 cores and 36 threads and up to two NVIDIA GeForce GTX 1080Ti graphics cards for ultimate gaming performance.

The Predator Orion 9000 will offer up to a cutting-edge Intel® Core™ i9 Extreme Edition and can accommodate up to 128 GB DDR4 memory, allowing it to handle compute-intensive tasks with ease while providing exceptional performance.

One-punch overclocking enables battlers to select turbo performance with a single press of a button. Equipped with the futuristic Intel Optane memory Orion 9000 delivers blistering read and write speeds and a massive 2TB hard disk

Samsung launched a new interactive digital display: SAMSUNG FLIP

Samsung India announced the launch of a new interactive digital display: Samsung Flip, which facilitates collaborative digital engagement by alleviating the most prominent challenges businesses face when conducting meetings.

Flip delivers ace collaborative efficiency by condensing multiple tools and processes required for a traditional meeting into a sleek, stylish all-in-one design.

It enables meetings to take place anywhere and anytime. Unlike traditional boards, no touch pens are required to interact with the screen and, notes can be erased through a quick palm

Mobility april 2018

swipe. Users can access up to 20 pages of writing space, with embedded search functionalities available to instantly direct participants to specific content.

Garmin India Launches Vivofit 4

Garmin India, a unit of Garmin Ltd., the global leader in satellite navigation, has announced the launch of its newest activity tracker – Vivofit 4. The new, easy-to-use activity tracker, with a battery life of over a year, gives you the freedom to keep moving without taking a break to recharge the device. Priced competitively at just INR 4,999, the tracker follows your progress 24 X 7 and can be safely worn even while showering or swimming. Starting today, the Vivofit 4 will be exclusively available on Amazon.in. Vivofit 4 drives you to be a better version of yourself and find more ways to beat yesterday. It inspires you to move and encourages you towards a healthier lifestyle.

SPPL Launches 50-Inch KODAK 4K 50UHDXSMART LED TV

Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, announces the launch of its KODAK 4K 50UHDXSMART LED TV. Boasting of an impressive array of features, the 50UHDX Smart TV comes equipped with a Dual Core 1.4GHz processor, a 1 GB memory and flash storage of up to 8 GB. The TV comes with a resolution of 3840 x 2160 pixels with display size of 124 cm and is equipped with intelligent features like LAN connectivity, Wi-Fi, Miracast, and is pre-loaded with Apps like Gmail, YouTube, Twitter, and Facebook, keeping abreast with the demands of the consumers. With the launch of the 55-inch KODAK 4K UHDXSMART LED TV in October last year and today’s announcement of the 50-inchKODAK 4K 50UHDXSMART LED TV, SPPL has cemented its dedication to expanding and refining its 4K UHD product line in India to ensure that the Indian market experiences superior technology at affordable prices.

Rapoo Rolls Out 3510 Plus Fabric Wireless Optical Mouse

RAPOO introduced the 3510 Plus 2.4G Fabric Wireless Optical Mouse in India. A fusion of innovation and style, the RAPOO 3510 Plus Fabric Wireless Optical Mouse is an exquisite combination of a soft fabric surface, cool colors and a textural effect felt when touched. The product is designed to be of a proper size (113 x 64 x 30 mm), ideal for both hands. It offers a big advantage in portability with a delicate 80g body and a plug-and-play ultramini NANO receiver. Stable 2.4G wireless technology covers a

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launchpad

10m transmission distance and effectively prevents the mouse link from jamming. The 12 months’ battery life makes it an efficient productivity tool. Moreover, it is adaptable to different surfaces with the 1000 DPI HD invisible tracking engine.

Samsung Launches Galaxy J7 Prime 2

Samsung India launched Galaxy J7 Prime 2 that combines refined design and enhanced performance. Every third smartphone sold in India is a Galaxy J, making it the most popular smartphone series in the country. Galaxy J7 Prime 2 comes with a 5.5” Full HD large screen that allows immersive viewing and its streamlined design makes it comfortable to hold. The device boasts of a full metal unibody-2.5D glass-with a front-mounted fingerprint scanner.

Galaxy J7 Prime 2’s camera is a real delight for today’s millennials, who love to capture and share everyday moments of their lives. Galaxy J7 Prime 2 sports 13MP front and rear camera. With f/1.9 aperture in both (front and rear) cameras, J7 Prime 2 takes best-in-class photos even in low light conditions. Powered by a 1.6 GHz Exynos Octa-Core processor, Galaxy J7 Prime 2 comes with 3GB RAM and 32GB storage. With microSD card, the memory can be expandable to up to 256GB.

iBall Introduces Wireless Multifunctional Presenting Tool PresenTorchC9

iBall announces the launch of a wireless Multi-Functional presenting tool, iBall PresenTorchC9 which serves the dual purpose of presenting tool for your meetings and also a torch, specially designed for Doctors and Medical examiners. The all-new PresenTorchC9 is as futuristic as it gets. It encompasses the fusion of two purposes into one device.

Weighing just 20gms, it is comfortable to operate and it is easily accessible, portable and convenient. It allows the user to effortlessly navigate amongst the slides, and even interact with onscreen content from up to 30 m. This new standard pointer system is advanced and you can even manage several features of the content on the screen in pixel-perfect detail, so that you stay engaged with the audience. It comes with Intuitive Controls to change the slides, back and forth, control the volume, and blank the screen or to access a hyperlink.

with 1GB RAM or less[i], the Nokia 1 delivers extraordinary value with an exceptional experience encompassing all the features expected from a quality smartphone. The Nokia 1 is a champion when it comes to providing greater access to technology. It comes with the reassuring quality and design standards expected from Nokia Mobiles and keeps the user seamlessly connected with all necessary smartphone essentials and apps. With a quadcore processor, front and rear cameras, 4G connectivity and dual SIM and microSD slot, the Nokia 1 elevates everything users would love about an entry level smartphone. Combining a removable 2150 mAh battery and power-efficient IPS display, its hardware works with the optimised apps so users can make the most out of each charge.

Catalyzing 5G in India’ Meet Brings the World Closer To 5G Deployment: COAI

In a bid to create awareness of India’s capability to launch 5G technology based services at the same time as the rest of the world, if not ahead, COAI, the apex industry body representing the major telecom, internet, technology and digital services companies in the country hosted the India Meeting of international experts on ‘Catalysing 5G in India’ on 27th March, 2018 in New Delhi, through its 5G India Forum. The event was held a week after the plenary meetings in Chennai where the 3GPP executives met and made considerable progress towards finalizing the standards for Non Stand Alone-New Radio (NSA-NR), which allows 5G deployments over existing 4G networks.

JVC announces its first Bluetooth speaker in India

JVC, a Japan based consumer electronics brand which has established a strong foothold in the Indian markets with its Car Audio now expands its portfolio and announced the launch of its newest Bluetooth speaker, which is brimming with amazing sound quality and perfect definition of entertainment.Loud and Clear Sound is one paradigm of its excellence, but also the attractive designing is classy yet trendy. The very first portable

Nokia 1 with Android Go Edition now in India

HMD Global, the home of Nokia phones, today announced that the Nokia 1 is available for sale nationally at all leading mobile phone outlets across the country at a best buy price of Rs. 5,499. A breakthrough in accessible technology, the Nokia 1 will deliver smartphone essentials, refreshingly familiar design and the reassuring quality of a Nokia phone to fans around the world. Running the latest Android Oreo (Go edition), a version of Android for devices

Mobility april 2018

Bluetooth speaker from JVC could be carried conveniently in your hand; with the handheld; it’s lightweight, compact and the ultra-thin design stylishly falls into your pocket at ease.

Speaking of which, it also comes with a holder at back of unit for standing devices, so incorporate your phone and just enjoy the seamless music. To enhance the sturdiness, XS-XN226 is housed with a High-quality rubber oil coating which not just gives it a smooth and matte finish, but also a plus-point for durability.

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FEATURED

Q. What is the overall online content scenario?

India is a lucrative multiscreen video market given the country’s high hourly consumption. This has been growing annually at 66 percent since 2015 and has given rise to several OTT platforms across the globe over the past two years.

One of the main drivers of growth is the change in our demographic, with users from ages 15-34 now accounting for 65 percent of the overall market. To put this into perspective, there are about 1.3 million paid OTT video subscribers and about 66 million unique internet-connected video viewers in India.

At Limelight, we conduct an annual research to discover consumer patterns and habits around online content consumption. In our recent State of Online Video research report last year, which included responses from consumers in India, we found that online content consumption is growing worldwide.

Consumers are taking advantage of the ability to watch what they want, when they want, especially now with constant access to smart devices. We see this especially in India, with smartphones becoming the primary viewing device, as well as among global viewers age 35 and under.

At the same time, viewers expect a high-quality online viewing experience regardless of what they’re watching, or how they’re consuming such content. Some interesting things we noted are that video rebuffering is the primary frustration with online content viewing globally, and that online advertising is generally disliked.

Q .What are some of the latest trends in online content viewing?

Original content is on the rise as OTT platforms are increasing their focus by catering exclusive offerings – the result of sourcing original content from media companies.

There’s been a considerable rise in video streaming across all India as a result of improved internet connectivity and decreased data costs.

Based on our State of Online Video 2017 report, some interesting trends we’re seeing in India include: India has the highest average online viewing time per week at 7.12 hours l Smartphones are primary devices for online video

viewing l The U.S. and India have the greatest number of

online streaming video subscriptions worldwide,

with 1.67 and 1.63 subscriptions per person respec tively l Chromecast, Amazon Fire TV and set top boxes are

the most popular streaming devices for online video

in India l Globally, 71.5 percent of respondents subscribe

to cable or satellite TV for their television service.

However, subscription rates vary significantly

between countries. India has the highest rate, with

96.6 percent of people subscribing to cable or satel

lite TV l Social video on platforms such as Facebook and

YouTube dominate the overall landscape as they

account for 47 percent and 42 percent respectively

of all videos watched online. The remaining

consumption is driven by OTT platforms such

asHotstar, Netflix, Jio TV, VOOT, and Amazon Prime

Video.

l

Q. How does your platform help your customers to secure all valuable content?

Limelight Networks enables its customers to deliver secured content across all devices globally. We establish an advanced security layer through DRM-based (Digital Rights Managementbased) encryption, tokenization to authorize partner access, geo-fencing for geographical access restriction, and DDoS protection to counter service disruption due to cyberattacks.

On top of it, we provide end-to-end service support to address any technical issue of OTT players 24 hours a day, 7 days a week, and 365 days a year.

Mobility april 2018

Platforms will divers more innovative in through the amalga emerging technolog Augment Reality.

Q. How do you see CDN progressing in the Indian market?

As more platforms begin to realize the significance of faster delivery of content, they’re continuing to turn towards CDNs to cater to their end-to-end content delivery needs. India has a young and large content consuming population, which is beginning to dominate numbers online, and growing the average data consumption.

The monthly data consumption per smartphone at present is 3.9 GB and is expected to grow to 18 GB by 2023. This will increase the significance of CDNs for wide-ranging content delivery solutions.

Q.What will be the future trend in this space?

We believe that platforms will diversify and become more innovative in their content, through the amalgamation of fastemerging technologies, such as Augment Reality (which we have seen in the popular game, Pokémon GO).

Channel experimentation will also become more effective for audience outreach enhancement as consumer behavior

FEATURED

Mr. Gaurav, Limelight Networks Sales Director India

ify and become their content, mation of fasties, such as changes. This will be driven by users adopting more evolved alternatives such as High Definition (HD) viewing and 3D, across geographies, in both urban and rural areas.

Q. What are your suggestions for your clients to leverage the best out of every available source?

On the topic of online content and ensuring that businesses continually ride this trend effectively, they need to first know and identify who their main target audiences are. Then, to look into how they can reach them, and best capture their attention.

At Limelight Networks, we work with our clients to establish that, and to secure broadcast quality online content through low latency streaming.

What we always do is to get the businesses we work with to focus on the experience that their customers enjoy – that’s the first step. To get them up to speed and competitive, we work together to develop flexibility in their video delivery infrastructure and also to ensure that content is developed in the format that their customers are watching in, so that they

can continually satisfy their audience, both nationally and internationally.

Secondly, we advise businesses and identify their current workflow challenges. It’s only when these are addressed that we move forward and ensure effective and engaging delivery. For example, if it’s a problem with ensuring that media assets are secure, we look at how we can increase protection with global security services such as SSL, Geo Fencing and website attack defenses through DDoS Attack Interceptors, to make sure these issues don’t hinder their content delivery.

Thirdly, businesses need to have a deeper understanding of the cloud. We have realized how an integrated cloud-based workflow has enabled countless businesses we work with to get their content to their online audiences faster and easier at the high-quality that their audiences are after.

Lastly, customers should use integrated analytics to derive further consumer insights – it’s only when you know what, when, where and on what device viewers are watching content that you can continually stay a step ahead and keep customers engaged with your content.

Mobility april 2018

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Interaction

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Mr. Jovial Woo Director, Empire Communication

1

Our manufacturing facility is located at Baoan, Shenzhen. There are four factories with more than 1000 workers. Relying on the leading technologies and strict quality standards in this business, our products and services are well appreciated by all customers. We set up a very experienced sales team to develop overseas market , like India, Bangladesh, Nepal, Pakistan, Russia, Africa, South America, Thailand, Vietnam etc.

We launched poya brand in india 2017. And we also do good bussiness in India and our plan in India .we give the good service in pan india and make big service panel.

And sale our goods in all India states.

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Now we focusing in feature phone.we make good model and slim id. We do our best in Appearance, feel, quality and also in price.If we compare with other brand of same segment along with price, we serve best quality to our customer.

Since 2017,we launched 8 models till now.P1,P2,P3,P5,Prime and Vogue are model earn good response from client side. These models having 1.8 inch LCD TFT display along with 1000 mAh LI-ION battery within reasonable price that is affordable by any person.P6s and P10 models are higher version of feature phones having 2.4 inch display and 1800 mAh battery .Like this ,we shall decide to be launch two models each and every months.

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Market strategies: Our aim is to reach our possible end user via multiple channel

like Online marketing technique on their smart phone, tablets or any other related devices though websites, email, sms, social media platform or mobile application . To achieve this, we have own company website , face book page, Customer care centre and personalised email id. We will try to reach our end user via both channels like online and offline.

Goal: We set for us to achieve end user satisfaction. for this,we decide to improve quality of our product and resolve issues related to performance as per the client needs.

To capture the large area of market and presence of our product, we will might to sell two lakhs numbers in each month and twenty lakhs numbers in end of the year 2018.

Mobility april 2018

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Guest Column

MUST - HAVE GADGETS FOR THE GLOBETROTTER Mr. Ashok Rajpal, Managing Director, Ambrane

D

id you ever awake from a dream of cascading waterfalls, luscious sceneries or unbelievably blue waters and terribly wanted to go back? There’s a good chance you can simply saunter onto the nearest mode of commute without having to pre-plan your trip months in advance. Present day traveling has changed remarkably from what it was decades ago. No longer are we to concern ourselves with refolding and interpreting maps, guarding hard

copies of tickets with our all lives but instead equipped with a GPS, a haversack, you’re adventure ready! In addition to these, some gadgets are worthy of accompanying you on your vacation while others give what lies between our ears a break and yet others open up new realms in the world of technology!

Smart gadgets have forever changed the way we experience the world and act as life-savers for the modern-day nomad.

Some complete must have being -

Power bank Power bank: It is not uncommon for one to brace the countryside with a war chest of electronic devices. You not only take with you your standard smart phone and tablet but also cameras, GPS devices, portable speakers, a spaceship and Ironman’s exoskeleton suit – all of which require umpteen amounts of battery. If these devices run out of juice, you’re left crippled and they wind up as dead weight on your journey. To alleviate this, device makers have created a solution to help you evade such situations. A power bank is a storehouse of energy charges that when connected to another device, transmits energy to it, thus, saving it from its impending death.

Portable Speakers: Whether you ride solo or with a bunch of friends and family, the necessity for music while on the road is inevitable. Road trips painted a picture of youth hitch hiking their way across the country in psychedelic vans or roasting marshmallows over campfires with the sound of faint guitars rising through the woods to meet a sky radiant with stars. The later generation found themselves hovering outside of CD and cassette shops days before their trip in order to have themselves listening gleefully to their favorite records. Well as for the millennial, this is clearly not their vibe. Portable speakers that can handle travelling have seen a surge in demand.

Tablets

Tablets: So instead of waiting for that German guy to finish sending his 20-page email to mum and dad, oblivious to all the people sweating away waiting for him to finish, carry your own Tablet. It is light weight, convenient and small. With a tablet and easy access to internet, planning a trip becomes easier as you can accommodate all your impromptu plans too. Besides this, it also keeps you updated while on the road.

So whether you’re an international jetsetter, or the traditional ‘I’ll just use my legs’ type or just someone who’s caught the wanderlust flu, there are a few journeys that are made more

Mobility april 2018

Portable Speakers

bearable with the help of some good old pocket-sized gadgets.

So, while your bug spray and sunscreen help you travel safe, your gadgets make you travel smart!

Advertorial

T

oday the online population of the country is said to be 350 million, with the vast number of Smartphones in the market, 58% of this population is said to be buying online. By 2020 this population will increase to 700 million and the buyers online – 70%. Understandably, much of this statistic is not completely credible. Since even the one purchase by a consumer shows up as ‘shopping on line’. But the indications are too obvious to be dismissed.

And we are all aware of the frightening traffic especially at the peak hours that prove a deterrent to the shopping expedition.

And the burgeoning car population creates a challenge to parking…

Mr. Manoj Seal, Director Sales & Head Strategic Alliances, Gifts On Air Online Solution Pvt. Ltd the most wanted brands await the consumer. It’s a value-add no consumer will forget in a rush.

Gifts on Air has begun operating from three cities and intends rolling out countrywide. The young promoters are gunning for speed…no wonder it’s already adjudged the ‘Best Start-up of the Year’. And this is just the beginning!

Keep watching this space!

Gifts On Air is a first of its kind. Bridging the offline, brick & mortar with online redemption for every customer.

This unique marketing model delivers Customer Acquisition & generates Customer loyalty; with gifts for every purchase.

Everything seeming obstacles to the ‘brick & mortar’ buying & selling. But it cannot be. Nothing can replace the see, feel, bargain and buy experience.

Promoted by a young team of doers: the Founder Mr. Sarthak Khandelwal, Mr. Shobhit Jhalani : Co-Founder & Tech Head & Ms. Apporva Pandey: Co-Founder & Head Of Marketing

Most see it as a hopeless end game waiting for the inevitable to happen.

GoA is Jaipur based and ready to storm the country. Already active in 3 major cities with tie-ups in place with Brands, manufacturers, LFRs & retailers, GoA will deliver the gifting experience to you wherever you are…soon.

But where others see doom & gloom. There was a ray of hope for three young entrepreneurs from Jaipur! And so began this innovative ‘start-up’- Gifts on Air. It is the first ever bridge between the Offline and Online

The Marketer has a pre-fixed discount in mind, GoA accesses that, adds to it, sometimes doubles it, to give the consumer a gift coupon to be redeemed online from the GoA website. Products with large tickets on the desirability scale from Fashionwear to Jewelry, to Adventure Activities & more. And in

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Mr. Manoj Seal Director Sales & Head Strategic Alliances a veteran from the Mobile industry, says“Simply put it rewards every purchase Offline with offerings that must be redeemed Online. Importantly it provides a trail of the Consumer for the Offline merchant to gain an opportunity to set up a one to one interactive relationship. It will definitely put the GoA brand on top!”

21

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Mobility april 2018

22

firstlook

Z91

5.7” IPS Display | Os: Android v7.1 (Nougat) Network: 2G, 3G, 4G | Face Detecction Fe-

3000mAh

L

AVA announced the expansion of its most successful Z series of smartphones with the launch of LAVA Z91. Z91 is a perfect amalgamation of design and new technologies - comes packed with innovative features including face recognition which unlocks the phone by scanning users’ face within 0.7 seconds. Z91 looks stunning with its striking blue color, 18:9 wide-screen display and an exceptional glass finish. Priced at Rs. 9,999, the device will be available at over 100,000 retail stores by mid-April, 2018.

The device is powered by Mediatek Processor (MTK 6739) - comes with 3GB of RAM and 32GB of internal storage, and an expandable memory upto 128 GB. Thus, the smartphone provides consumers with ample storage for music, videos, pictures, applications and other data.

Dual-SIM LAVA Z91 sports an impressive design with a 5.7 inch HD+ display (18:9) resolution, 2.5D curved design, very sleek body (7.7 mm thick), yet providing convenient one-hand navigation.

The smartphone also comes with a two-year warranty, reaffirming company’s focus on product quality and reliability, backed by robust investments in research & development and product manufacturing. LAVA Z91 is bundled with a very attractive cashback offer of Rs 2,000 from Bharti Airtel.

Z91’s tough and scratch resistant screen makes it a sturdy and reliable device. It also comes with an incredible backup with 3000mAh battery for usage up to 24 hours, through a single charge.

Mobility april 2018

Lava Z91 is equipped with 13 MP rear and 8 MP front camera with flash, providing brighter and sharper images.

Further, its Bokeh feature makes the photographs appealing by making the objects stand out from the background.

Additionally, the device comes with a special launch offer of free one-time screen replacement, in case screen breaks within one-year from the date of purchase.

24

review

InFocus Vision 3 PRO Built for multitasking.

I

n Focus Smartphone, announced the launch of their latest smartphone for its Indian consumers - InFocus Vision 3 PRO. User-friendly, functional and with a great display experience, the InFocus Vision 3 PRO is best suited and created for the millennials who aspire to experience the full screen viewing, huge memory, smarter photography and gadgets that keep their style quotient high among peers.

Features: The InFocus Vision 3 PRO comes with the latest Face ID Unlock feature that allows the users to unlock the smartphone in 0.5 seconds by placing it in front of them. The camera detects the face and responds by unlocking the smartphone. The InFocus Vision 3 PRO comes loaded with 4GB RAM and 64GB internal memory that can be extended upto 128 GB.Equipped with a 5.7 inch, 18:9 HD High-resolution screen, the InFocus Vision 3 PRO is great for consumers who want to witness an immersive display experience. The smartphone offers a better vision with 80% screen ratio and narrow bezel design which means more touch/ viewing area for the users. It ensures better visual enjoyment and ease in operation due to its large screen and a larger than life gaming experience which helps in mastering the real-time gaming status.

Camera: The InFocus Vision 3 PRO continues with a special camera feature ‘Dualfie’, which allows users to simultaneously use the front and rear camera and display the image together on the large screen. The smartphone offers 13 MP + 8 MP, 120° wideangle dual rear lens camera which brings more light and the PDAF will focus faster and be more precise. The cameras of the smartphone help in capturing clear and beautiful pictures in both high light and low light environment. The smartphone offers other features like the bokeh effect, beauty mode, and light up screen selfie which ensures that all the important

Mobility april 2018

moments of your life can be captured anytime, anywhere, even at night and help you in achieving professional results in the photos that are produced.

It also allows one to share photo stories in a grid. Grid photography allows users to take photos creatively which can be directly shared on social media and with peers.

Highlight: The smartphone comes with a split screen mode which basically allows multitasking the apps by fitting two different apps on one screen. This feature allows users to access multiple applications simultaneously and makes multi-tasking easy.

The upgraded memory of 4GB RAM and 64GB ROM allows users to store abundant music, images, and videos on their smartphone. The memory can be extended via a microSD card to up to 128 GB. With the power packed 4,000 mAh battery, users can surf online, listen to their favorite music, chat for longer hours and much more because the smartphone offers up to 22 days on standby.

Powered by MTK 6750T 8 cores with 1.5Ghz + 1.0 GHz processor and the Android Nougat operating system, the smartphone offers smooth and seamless performance along with compact design. The smartphone fits easily in the user’s hands thus enabling easy functionality and the 4GB RAM sustains all daily needs. The latest Fingerprint sensor allows the users to save upto 4 sets of fingerprints and access multiple applications at the touch of a tip.

Verdict: The Vision 3 PRO also comes equipped with Awinic 7th generation K class music amplifier technology, which increases the entire performance of the smartphone as a whole. It not only protects the speaker but also ensures pure and clear sound quality.

26

review

itel S42

itel to redefines the entertainment experience with the launch of its first full screen display smartphone itel S42.

F

eatures: The S42 comes with 18:9 full screen display and fingerprint sensor

S42, the selfie phone features 13MP front and rear camera, runs on the latest AndroidTM Oreooperating system, powered by Qualcomm Snapdragon processor.

The full screen display selfie phone S42- A perfect blend of superior hardware and software configurations The premium looking itel S42 comes equipped with 5.65inch display and 18:9 HD+ resolution ultra-thin bezel design, a perfect eye catcher. The device is designed to provide a full screen display experience, thereby making it a perfect entertainment partner.

The itel S42 delivers best-in-class performance across parameters. The smartphone comes equipped with dual flash 13 MP PDAF rear & 13 MP front camera, supported by f/2.0 aperture, 5P lens and clubbed with 120-degree wide selfie angle and the bokeh beauty mode, the itel S42 is the perfect selfie companion that allows the user to click crisper and brighter images even in low light.

Mobility april 2018

itel’s flagship smartphone, S42 is powered by Qualcomm Snapdragon 425 with quad-core 1.4Ghz processor and latest AndroidTM Oreo™ operating system which offers smooth and seamless performance and further enables the users to multitask between various applications. Its sleek and sturdy design houses a 3GB RAM to smoothly run complicated applications and internal memory of 16GB which is expandable up to 128 GB. The S42’s ultra-fast fingerprint sensor enables the users to do much more than unlocking the smartphone, supports activities like taking pictures, answering and recordings calls, controls the alarm, as well as enables fast access to applications. It also boasts of an innovative face unlock feature, which makes the phone secure.

Verdict : The S42 is packed with dedicated dual-SIM capabilities and connectivity options like- 4G, Wi-Fi and Bluetooth.

The 3000mAh Li-Polymer battery allows the device to run for up to 16 days on standby.

New Entrant

28

â&#x20AC;&#x153;TAMBO

will cause mobile market disruption thru user-empowering featuresâ&#x20AC;?

Q

. As you just forayed into India mobiles market, what what are target consumer segments? are your plans for India?

In the first phase, we are coming out with 6 feature Mobile phones have the power to empower. Mobile phones and 4 smartphones. The price range of our phones communication is one of the best ways to communicate and is INR 600 to 8000. These are the entry level phones, but make a difference. Mobiles can create magical things, which supreme in quality. The feature phones are Powerphones ultimately result in making the world a better place. This because of the power they have. They will provide powerful is where the idea of Tambo germinated and we planned network, powerful battery, powerful sound, and the build to bring the best products will be powerful as well. Our smart to India and the world. The phones are Superphones because support of our partners and of their features. people will be crucial for our Our target consumer is everyone journey ahead from now on. who uses a mobile device or wants At Tambo, we are hungry to use one. We have long-term to do more and do better. Our vision to empower every Indian with industry respects innovation innovative products and superior and efficiency. In this critical technology. We believe mobile time for the industry, as phones will provide people with the technology evolves, we hope power to change their lives. We want to evolve with and ahead. to be that company who gives them Tambo, with its focus on this fillip, this encouragement and products, will do its best to take this product in hand that enables the industry to greater heights. them to achieve their goals.

With Tambo, we aim . How do you see business to humbly fulfil dreams , r opportunity in India and what is and enrich the lives of our ma a u K your core strategy for India? partners and our team. We ir oid h N d , u India is one of the largest and aim to redefine technology in r. S AMBO M fastest growing markets for mobile telephony, central to our inter,T phones in the world. Last year, total CEO connected world and lead sales were 288 million devices. the charge towards progress.

With the core of our business philosophy being transparency, Despite that, only a fourth of Indiaâ&#x20AC;&#x2122;s population is using we will take extraordinary care to bring the customers and smartphones.There is a perception that the phones market partners great value in doing business with us. We will be has saturated in India, but the reality is that there is enough efficient, honest, systematic and process driven, and also space to build a business if one can bring in value and innovation.The main challenge for any company is to create give technologically supreme products.

We are dedicated to maintaining and increasing the differentiation. Here lies the opportunity and we will try to quality of products along with innovation, support and create that difference through our products, our technology, services. Our focus will always remain customer-centric. our design, our service, our people and the way we will do Our channel partners can expect to see increased market business. We will create a disruption through efficiency. opportunities through various programmes and schemes. . What kind of investments are you planning in India The opportunity ahead will require us to reimagine a lot in the coming years? of what we have done in the past and do new things.We To begin with we will invest around INR 600 crore and believe, we have unparalleled capability to make an impact. would be spending the sum on manufacturing, R&D, setting

Q

Q

Q

. How many phone models you want to launch and

Mobility april 2018

up our own infrastructure, etc.

Smart Tech

Why Artificial Intelligence Could be Cyber security’s Next Big Thing

Though it’d be convenient, the fact that more and more

static defense systems for discovered attacks is not enough to

organizations have dealt with cyberattacks doesn’t mean that

protect users,” says Kevin Curran, IEEE Senior Member, Pro-

similar attacks will stop anytime soon. As long as the economic

fessor of Cyber Security at Ulster University, Northern Ireland

incentives remain, the number of attacks will only increase,

(UK). Due to the rapid rate of change, “more sophisticated tech-

especially as money from successful ones flows back into the

niques such as machine learning are now needed to discover

cybercrime infrastructure.

the embedded and lurking cyber intrusions and cyber intrusion

If cybersecurity is already daunting for many organizations, is there a way to make protecting data any more manageable in the coming year?

We asked a number of experts what cybersecurity advances

techniques.”

More Challenges Developing cybersecurity-specific AI with machine learning capabilities isn’t exactly easy. Unfortunately, other fac-

they expected to see in

tors will make

2018, and one answer

the

was fairly unanimous:

even

artificial intelligence.

Andre Leon S.

Structural Changes

Gradvohl, IEEE

challenge harder.

For many organiza-

Senior Member,

tions, analysts in security

Professor at the

operations centers spend

University

their days sifting through

Campinas (Bra-

hoards of log files for

zil), points to the

suspicious activity. The

emergence

of

of

repetitive nature of this work makes AI an ideal replacement,

cybercrime-as-a-service, “which, in a nutshell, means that we

says Kayne McGladrey, IEEE Member, Director of Information

can buy or rent kits for practicing ransomware or malware.”

Security Services at Integral Partners (US): “Artificial intelli-

And while AI and machine learning can help monitor for these

gence has been shown to be good at pattern recognition and

attacks, “cyber criminals may also have these tools and can

correlation over a vast number of data points, and can make

use them to promote attacks.”

connections faster than human analysts would.”

Machine Learning “As a result of constantly-evolving cyber threats, building

So while the path forward in cybersecurity remains daunting, artificial intelligence stands to be a helpful force, as it does in other industries.

Mobility april 2018

29

30

Special Story

V

ivo unveiled Vivo V9 with dual rear camera in India. The latest smartphone sports dual rear camera of 16MP + 5MP, path-breaking features such as19:9 FullView displays 2.0 and the industry’s highest screen-to-body ratio of 90%. Designed for the millennials seeking the best smartphone experience, Vivo V9 is a perfect combination of classic design and innovative features.

The Vivo V9 with its 19:9 FullView Display2.0 and an impressive 90% screen-to-body ratio represents a sleek and futuristic style. The bezels on the smartphone are kept at a bare minimum of just 1.75mm that makes V9 compact in design as a traditional 5.5-inch phone but offers an incredible 6.3-inch display.

Commenting on the launch, Kent Cheng, CEO, Vivo India said, “With the class-leading design and camera capabilities of Vivo V9, we have once again delivered a product that is high on innovation and quality. We are confident that our latest flagship will set new benchmarks in the smartphone industry and further solidify our leadership position in the market.”

The Vivo V9 provides exceptional photography experience with the help of dual rear cameras (16MP + 5MP). The rear camera setup offers users’ brighter and sharper images including a Bokeh mode. The rear camera also offers a host of other features such as Ultra HD, Slo-mo, Live Photos, Retina Flash, AR Sticker. The F2.0 aperture along with LED flash allows for more light to deliver high quality images even in low-light conditions.

The revolutionary V9 also features a 24MP selfie camera, which uses AI Face Beauty to deliver astonishingly clear, beautiful selfies. The front camera also comes with Gender detection, AR Stickers, Face beauty video call, Camera Filter, HDR and Portrait lighting effect providing enough options for users to experiment with selfies.

The Vivo V9’s AI Smart Engine ensures the best mobile performance by learning users’ habits and

Mobility april 2018

preferences. The AI Smart Engine prioritizes processing and storage resources to provide a fluid and optimized experience. In addition to ensuring smooth operation and save power, the AI Smart Engine can accurately predict user’s next task and launch favorite apps 20% faster. The V9’s AI Attention Sensing also keeps disruption to a minimum by automatically reducing the volume of message alerts, incoming calls and alarms.

The Vivo V9 enhances the experience for gaming enthusiasts with the new ‘Game Mode’. The feature allows users to block all interruptions such as messages, calls and alerts, thereby providing an uninterrupted gaming experience. Alternatively, one can change the settings to display phone calls from designated contacts only and choose to respond by swiping up on the screen.

The V9 is powered by a Qualcomm Snapdragon 626 octa-core processor, which combined with a 3260mAh battery, provides a powerful multi-tasking and gaming experience for a longer duration.

Priced at INR 22,990, the smartphone is available in Champagne Gold and Pearl Black color across all offline stores and can be pre-booked in all retail stores, on Vivo E-store, Flipkart, Amazon and Paytm Mall. The consumers can avail discount of INR 2,000 if the smartphone is bought under an exchange policy. For customers buying the phone on EMI, the partner e-commerce platform will offer no cost EMI for up to 12 months.

Special Story Vivo as a premium global smartphone brand, entered India in 2014. With a strong focus on ‘Camera and Music,’ Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida (UP) in NCR, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. It is also the title sponsor of Pro Kabaddi for five years since 2017. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups.

Vivo’s manufacturing facility in Noida, with a 30,000 square meter production facility, is Vivo’s 7th largest assembly facility outside China. The assembly unit has a maximum production capacity of 1 million smartphones per month, which can be further increased as per future requirements.

At Vivo Mobile India they understand that their responsibility is beyond selling products. Vivo Mobile India has been working in the area of safe disposal of electronic waste. This thought is supported by their global policy, as well the legislation passed by the Ministry of Environment and Forests (MoEF) (called E-waste (Management & Handling) Rules, 2016), which

came into effect from 1st Oct 2016. To this effect: Vivo Mobile India will seek shared responsibility and cooperation from customers in reducing the environmental impact of their products; and Vivo Mobile India will comply with all the applicable laws related to e-waste management Rules 2016 (as Amended).

As part of the e-waste recycling initiative, vivo Mobile India Pvt Ltd has authorized an e-waste company, named Attero Recycling Private Limited, to collect, dismantle and dispose e-waste – collected from all over India.

Attero’s vision is to look at e-waste not just as waste, but as an important resource that can be made useful – instead of shunning it as a social and environmental burden with their fully automated facility for e-waste recycling.

Vivo India

Announces Aamir Khan As Its New Brand Ambassador

V

ivo, the global premium smartphone brand, announced Aamir Khan, one of the India’s highly acclaimed actors, as its brand ambassador for India. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India. Capturing the essence of brand Vivo, superstar Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.

Mobility april 2018

31

32

interview

Ms. Pragati Khare, Head HR, COMIO Smartphones.

M

s. Khare leads the HR vertical of Topwise Communications in India. She has more than a decade’s significant experience in the HR domain.

She has managed interventions in human capital strategy, organisation development, process re-engineering and talent management. In her current role, Pragati helps build and drive the broader leadership talent strategies, bringing best-in-class people practices to drive effective leadership hiring, performance management, capability building, career development and succession planning.

She is laying a strong foundation for COMIO based on building positive culture, imbibing organisation’s core values, organisational designing, and fair people practices which in turn will enable COMIO to be a preferred place to work. In an exclusive interview with Mobility India, she talks about her experience in the HR domain, changing consumer demands in this segment and top policies implemented at Comio in the past 10 months.

Q

. As technology evolved in last few years so the demand of skilled workforce, your advice for youths who are gearing up and looking for big organizations like yours.

I personally believe that focus and interest is very important, one must figure out their key strengths and start building their career around it. It’s very pivotal that one should enjoy work else it will merely be 8 hrs job where the individual will not be able to contribute to the core. On the other side, one should equally be at pace and informative about their target organisation and latest technology. Your USP for the applied role is what differentiates you from the rest and how you communicate and narrate the entire story.

Q

. How you evaluate work past, present, and future, and your philosophy on workforce development policy and practice.

For me, it’s more about right attitude and cultural fitment in the organisation. We believe in hire right therefore lot of drilling on approach towards different situations, past track records,

Mobility april 2018

Being a ten months old organisation, we have planned for interventions contributing to flexible learning culture success stories, BEI etc. Being ten months old, we have planned for interventions contributing to flexible learning culture. We are working on skill mapping, career paths wherein my people will have an opportunity to pick and choose from the available platter, can define their own career paths and learn as per their availability. We are ensuring that our learning budgets are utilised effectively so that there is a win-win situation for everyone.

Q

. Your interview advice for an applicant.

Nowadays it’s more of discussion rather than Q&A session.

My advice is to be natural, honest and calm during interaction.

Don’t just read your CV, articulate well and half of the battle is won if you can explain well.

Q

.COMIO’s changing culture and growth mindset?

Currently, we are in process of building a positive culture at COMIO. The HR department’s vision is to imbibe and sustain fair people practices, have a transparent communication inline and to infuse the core values in the blood of the organisation.

This will eventually help us in building trust, keeping everyone aligned with the developments and organisation objective.

Q

. How was your journey with COMIO, and why it’s now a preferred place to work?

I am enjoying this assignment from my core. I am lucky to be a part of this team from the very beginning. The best part I have observed in my people is ownership. Roles are exciting and people are empowered. The evidence is, in our recent survey done by Value Champion team, 91% employees feel empowered. Have an idea, support with logic and implement.

Ample opportunities to learn even out of your periphery. So, in short our values ALICE (Agility, Learning, Integrity, Customer Centricity and Empowerment) is playing a pivotal role in building the organisation and we are sure to make COMIO a desired place to work.s

34

Channel Interaction

“Cell World’s main focus is

on servicing mobile phones

for customers in Faridkot and surrounding towns” Mr. Parvinder, Proprietor, Cell World

C

ell World is a Faridkot (Punjab)-based company offering authorized mobile phone servicing for major brands like Samsung, Gionee and Mi for the customers in Faridkot and in the surrounding towns. Retailing of mobile phones and accessories is Cell World’s second focus. In an interaction with Mobility magazine, Parvinder, Proprietor of Cell World, shares his company’s activities and future plans.

Most of our customers come from Faridkot town which is the District Headquarters and also from the surrounding towns.

Q. Please brief us about your company’s inception and

Q. What are your main USPs while servicing and also for product selling?

A. Our main USPs are quality service and prompt delivery while dealing with service requests for mobile phones and our dealings are transparent.

your products and services.

Our company was founded in 2002. Currently, we are into servicing of mobile phones as the main activity and also retailing of mobile phones. We are an authorized service center for Samsung, Gionee, Comio, Jivi, Coolpad and Xiaomi. We are associated with R.V solutions Pvt Ltd multi-brand retail outlet. When it comes to retailing, we deal in all brands (multi-brand).

Q. What is the break-up of your revenue shares for servicing and retailing activities?

Major share of our revenues come from servicing: Servicing forms 70% of our revenues. And sales of handsets and accessories form 30% of our revenues.

Q. What are your geographic areas of operation from where your customers come mostly?

Mobility april 2018

Q. What are the latest market trends in mobiles segment?

We find market is down for the last 6 months.

Increasing competition is affecting the businesses in mobile segment.

Q. Are you facing any special problems?

We are not getting quick returns from the vendors for claims for the customers.

Q. How did the GST law launched with effect from July 2017 affect your business?

GST Law has no special effect on us as we have been paying taxes since the beginning our business.

Q. What are your future plans?

We are strong in on service front, so our main focus will remain servicing of Mobile phones. We want to further expand our services with next focus on retailing of mobile phones and accessories.

36

APP

GoldSeat Offline Media Streaming Solution gives a new Experience to Remote Travelers

G

oldSeat is an Offline Entertainment App for Premium Travelers that helps them access high speed multi-network Wi-Fi on buses and trains.

GoldSeat is a first-of-its kind solution, where GodSeat device pre-loaded with a great collection of Movies and TV Shows is installed in the buses. The passenger just has to download the app and then he will have wireless access to the content, like movies, games, etc through the device installed in the bus. This is free for the passengers where company charges from bus operators who want to provide better travelling experience to the passengers. The New Delhi-based GoldSeat was launched by the co-founders Gaurav Kapathi and Nischal Khetarpal in 2017 Gaurav shares, “Me and Nischal worked as employees at the same company for several years, during which time we came up with the idea of providing this first-of-its-kind solution. This solution involves installing devices in the luxury passenger buses travelling to outstation destinations, through the country where mobile network is not available. After downloading our light Goldseat app, the passenger can access a large number of movies, games, etc from the pre-installed device in the bus, while travelling. This is a great solution to break the boredom faced by the travellers.”

Gaurav is an MBA (Marketing) from MDI Gurgaon and worked as the Marketing Head of HCL Technologies before starting GoldSeat. Nishchal worked as a Head of Marketing and as a Sr Technology Consultant in India and USA, before they together launched GoldSeat.

Gaurav added, “Nischal has a strong hold on technology and designed the complete hardware solution to the Goldseat solution. On the other hand, I have good contacts with content production houses, celebrity management houses, etc. Then we combined our different talents to generate the solution. We understood that no one else in the market has this unique solution.

We stitched content and hardware together and launched the app in Jan 2017 on a small scale. Initially, we

Mobility april 2018

launched on 4 buses of Man travels in New Delhi. Then, every day we started meeting 5 to 6 operators; it was hard selling. After a year, we have reached out to 200 buses. We are now associated with several big and small bus operators. By the end of 2018, we aim to install on 500 buses.”

The main features of the GoldSeat solution include Offline media streaming, large number of movies, multi-network high speed wifi, high definition and free to passengers.

Nischal shares, “Entertainment is the prime thing our solution offers. When a passenger is travelling in the bus through the country side, where there is no network connectivity for the smart phone, the traveler has to sit doing nothing. While travelling in the bus fitted with our devices, the traveler can download the GoldSeat mobile app and can start watching movies, listen & watch songs, play games and also view and listen commentaries detailing the importance of the particular tourist sites the visitor going to visit. We have a variety of content including movies, sports, games, songs, etc—all licensed content. For example, if you are going to Agra and want to know about Taj Mahal or Fatehpur Sikri, you can get all the details. Right now we have 40 to 50 good movies and we will increase the number in future. Once, we could install in, say, 500 buses (up from the current number of 200), our solutions will become commercially viable and we can offer more.”

Gaurav reveals, “We will upgrade the app from time to time and add AI-based features making it an effective and desired travel companion. The AI-based features will include a chatbot to which the users can just speak and get the answers he wants. The chatbot will also tell the user good restaurants and places worth visiting in a particular place. Right now we charge 7500 per bus per month and we provide the devices to be installed. There are more goodies that we will added from time to time.

We are very optimistic that our solution will be accepted and used by more and more people and operators in future”

product of the month

A Slew of Minix Brand Power Banks from Maxtone

A11

Minix A11 Skill Display Power Bank Specs: Input: DV 1.0 A; Output: 2.1 A; Battery: 3.7V = 10400 mAh; Dimensions: 105X75X20mm Instructions: • While charging, it will gradually increase from 25% to 100%, 100% being complete charge • The power bank will automatically start charging when a device is connected.

• While discharging it will gradually decrease from 100% to 25%.

• When power bank is connected to to the charger, please do not charge your mobile phone.

• To protect the battery, you are advised to recharge the power bank at least once every 3 months.

Minix S1003 (Li-polymer Safety Power Bank) Universal charger: suitable for iPhone, Ipad Mp3/Mp4, PSP, PDA, Bluetooth, Cell phone, Digital camera, and so on. The other outstanding features include PWM Analog Control, High efficiency conversion system, A+ grade & battery protection, Intelligent current shunt, Intelligent Multi-protection controls,

S1003

S-401

Minix S-401 (Li-polymer Safety Power Bank) • Compact and fashionable, international patents, Built in cable, polymer battery.

• When power bank gets charged, LED indicators flashing and power ban wil green all the time when it fully gets charged.

• LED indicators will turn on when power bank charges other device automatically • Charge power bank at least once every 3 months to protect the battery.

Specs: Input: DV = 1.0 A | Output DC 5V = 1.0A (total) | Output energy: 14.8Wh Product weight: 100g | Capacity: 3.7V = 4800 mAh Dimension: 130X68.5X8.5mm

Minix S-1 (Li-polymer Safety Power Bank) Specs: Input: DV 5V = 1.0 A; Output: DC 5V= 1.0 A; Battery: 3.7V = 2500 mAh; Dimensions: 96X62X6.6mm • High-quality Li-Polymer battery, safe and reliable • Super slim and modern design and unique design with eight international patients • Built-in charging cable, simple and convenient Instructions: • When charging, the red light will be power on, when charging is full, the light will be power off • The power band will charge automatically when a device is connected.

• When charging the blue light will be indicated • When the power bank connected to the charger, do not charge your mobile phone.

• Charge power bank at least once every 3 months to protect the battery.

S-1

for more details :E-mail : craj@maxtone.com Mobility april 2018

37

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solution

Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages around making Ads and Pages more transparent.

Facebook Making Ads and Pages More Transparent anyone who sees an unlabeled political ad to report it. People can do this by tapping the three dots at the top right corner of the ad and selecting “Report Ad.” View Ads and Searchable Political Archive In Canada, we’ve been testing a new feature called view ads that lets you see the ads a Page is running — even if they are not in your News Feed.

This applies to all advertiser Pages on Facebook — not just Pages running political ads. We plan to launch view ads globally in June. In June we also plan to release a public, searchable political ads archive. This will contain all ads with the “Political Increased Transparency and Accountability for Electoral and Issue Ads Last October, we announced that only authorized advertisers will be able to run electoral ads on Facebook or Instagram.

Ad” label, and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad.

Increased Authenticity and Transparency for Pages

And today, we’re extending that requirement to anyone that

Today, we’re also announcing that people who manage

wants to show “issue ads” — like political topics that are being

Pages with large numbers of followers will need to be verified.

debated across the country. We are working with third parties

Those who manage large Pages that do not clear the process

to develop a list of key issues, which we will refine over time.

will no longer be able to post. This will make it much harder

To get authorized by Facebook, advertisers will need to confirm

for people to administer a Page using a fake account, which is

their identity and location. Advertisers will be prohibited from

strictly against our policies. We will also show you additional

running political ads — electoral or issue-based — until they

context about Pages to effectively assess their content. For

are authorized. In addition, these ads will be clearly labeled

example, you can see whether a Page has changed its name.

in the top left corner as “Political Ad.” Next to it we will show

Why We’re Doing This

“paid for by” information. We started testing the authorization

We know we were slow to pick-up foreign interference in the

process this week, and people will begin seeing the label and

2016 US elections. Today’s updates are designed to prevent

additional information in the US later this spring.

future abuse in elections — and to help ensure you have the

We’re also investing in artificial intelligence and adding

information that you need to assess political and issue ads, as

more people to help find advertisers that should have gone

well as content on Pages. By increasing transparency around

through the authorization process but did not. We realize we

ads and Pages on Facebook, we can increase accountability

won’t catch every ad that should be labeled, and we encourage

for advertisers — improving our service for everyone.

Mobility april 2018

Date of Pub: 10th April, 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18