Mobility April 2016

Mobility Monthly Magazine

April 2016

Issue 4

Volume 13

Pages 28

20

beyond technology, beyond lifestyle

Fitness

Apps!!

Ravinder Zutshi

Chairman, CEAMA – Mobile and Communications Council

Manish Sharma

President CEAMA and Managing Director Panasonic India & South Asia

www.mobilityindia.com

Contents

6 4

News 8 Launchpad 12 REVIEW 16 ASUS ZenFone Zoom: World’s Thinnest 3X Optical-Zoom Smartphone Micromax Canvas Spark 3 Fresh addition to its massively successful Spark series

SPECIAL FOCUS 18

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Karmendra Singh Negi Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager

P. Biswas

:

Production :

Ashish Ghosh Ashok Kumar Paul

System Manager

Ajay Biswas

:

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

For less then 5k you can Protect your Most Expensive Smartphones & Tablets

Portfolio 20 TWO Productive Tablet from Amosta

MAKE IN INDIA

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Art Director : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

22

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

Big step from CEAMA to support the growth of Telecom Industry and Make in India Initiative

Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : info@mobilityindia.com ncn_reporter@yahoo.com

CONSUMER ALERT

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

24

7 ways to Backup your Data

apps 26 Fitness Apps!!

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com

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Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

Mobility April 2016

www.mobilityindia.com

6

editorial

Technology and electronics sector expected to grow rapidly in the coming years

Swapan Roy roymobility@gmail.com

Avenues will open for manufacturers to invest in the Indian market. Companies are looking at increasing their manufacturing base in India to serve domestic markets and also the Middle East, Africa and SAARC countries. However, to ensure that this momentum keeps pace, the industry and the Government need to work together, to make the Indian electronics industry highly competitive. The growth is expected on the back of rising consumer demand, growing disposable incomes, declining prices of electronics, and numerous government initiatives such as wider broadband connectivity, e-governance programs and others.

Editor’s Choice

Zebronics MONSTER SOUND 2.1 ZEN Speakers With a powerful output and significant frame, the Zen Speakers are more than just a muscle which provides detail, clarity and serious sound. The Speaker has been designed for the music and movie enthusiasts looking for that edge of innovation. The sub-woofer comes with 12.7cms (5) low range drivers and the satellite speakers are powered by 7.6cms (3) full range drivers for high performance output.

With the massive 40 Watts RMS Monster sound its the pure combination of bass and treble that results in the most unique and unmatched audio experience.

www.mobilityindia.com

Mobility April 2016

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8

News

Matrix Cellular Appoints Atul Bhatia as new Vice President – IT

Vodafone to Invest INR 6000 cr in Maharashtra under Make in India proMatrix has recently appointed Atul Bhatia as its new gram

Vice President IT. Prior to this, Atul had been heading the IT division Infra and Ops, Bharti Retail. In his new position, Atul will be responsible for leading the main verticals of IT â €“ Application, Infrastructure, Security and Governance for the company.

Along with that, IT Strategy and innovation will be the key focus areas for Atul. He will be responsible for driving the IT transformation and automation of various business processes along with leveraging mobile technology to reach out to new and existing customers.

Vodafone committed investments totaling INR 6000 crore for capacity augmentation and new business initiatives in the state of Maharashtra. This significant investment was committed by Mr. Sunil Sood, Vodafone India’s MD & CEO to the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, at the recently held Make in India Summit.Welcoming Vodafone’s commitment to further invest in Maharashtra, the Hon’ble CM, said, “Vodafone is India’s largest FDI investor headquartered out of Mumbai. It has played a pivotal role in transforming the telecom landscape of our country.

Viaan Industries Ltd has entered the consumer electronics market Viaan Industries Ltd (formerly known as Hindusthan Safety Glass Industries Ltd) has entered the consumer electronics market with the launch of mobile phones named ‘Viaan Mobiles’.

Raj Kundra and his wife Shilpa Shetty Kundra are the majority shareholders in the company with 51.5 per cent shareholding.

The USP of Viaan mobiles is unique feature of V-Assist that enables its users with a bilingual concierge service in the field of travel, entertainment, shopping,

gifting and utilities.

Buyers would also be given an accidental cover of 2 lakh.

About 5 lakh Viaan handsets are currently manufactured in China, which Kundra estimated will

SNAPDEAL CROSSES ONE MILLION TRANSACTIONS FOR BILL PAYMENTS AND RECHARGES ON APP Customers have made over one million transactions on the Snapdeal Android and iOS app for bill payments and recharge for mobiles and DTH, since the service was launched last month. The seamless easy recharge and payment facility is powered by the in-app integration with FreeCharge and is extremely well received by Snapdeal customers across the country. For mobile recharges, the bigger metros contribute to 45% of total transactions but it is the smaller cities and towns beyond tier 2 and 3 that are driving the adoption of cashless recharge the most at 55%. Pre-paid recharges are bringing in the highest volume of these transactions at a massive 84%, with post-paid and DTH contributing a promising 16% and growing.

Mobility April 2016

be absorbed by the market within three-four months. “We might assemble the handsets in India,” Kundra said.

APO Mobiles, a Ukraine registered company, has taken the rights of selling Viaan phones in 7 CIS countries, including Ukraine, Belarus and Kazakhstan, and is also planning to do the same Europe. “We intend to generate revenues of $ 80 million in one year,” Kuldeep Kumar, Managing Director of APO, said.

DataWind Surpasses Samsung as Leading Tablet Provider in India

DataWind Inc shipped more tablets in India during the fourth quarter of 2015 than any of its competitors, according to a recent report. DataWind was responsible for 20.7% of the tablets sold in India during the quarter, followed by Samsung at 15.8%, Micromax at 15.5%, Lenovo at 13.8%, and iBallat 10.0%.DataWind tablet sales have far exceeded the growth rate of the overall market in India, which according to IDC was 8.2% in 2015. According to another recent study, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014. DataWind is the only tablet provider in India focused on providing affordable tablets and Internet access. All DataWind tablets and smartphones come bundled with one year of unlimited Internet access, and feature the most affordable ongoing plans available on the market.

10

News

AMD Takes 83% Share of Global VR System Market

TP-LINK Targets Hospitality & Education Sector with Ceiling Access Points AMD announced at the 2016 Game Developer Con- Mount

ference that the company will underscore its dominance of the global virtual reality systems market. It revealed new advances in hardware and software to further the reach of VR, and unveiled its new GPU certified program that simplifies adoption of VR technology for consumers and content creators.“AMD continues to be a driving force in virtual reality,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “We’re bringing the technology to more people around the world through our efforts to expand the VR ecosystem with VR i-Cafés in China, new Oculus Rift and HTC Vive headsets, and a wide variety of content partners in gaming, entertainment, education, science, medicine, journalism and several other exciting fields.”AMD is also making VR more easily accessible to consumers and content creators with its GPU certified program featuring the new “Radeon VR Ready Premium” and “Radeon VR Ready Creator” tiers. Its forthcoming Polaris GPUs and award-winning AMD LiquidVR™ technology will simultaneously advance groundbreaking VR-optimized graphics.

TP-LINK announced the availability of EAP Series of ceiling mount access points in India. These products are designed to meet the needs of Hospitality, Education, BFSIs sectors and to provide a flexible, cost-effective wireless solution. In offices, these access points can be installed on ceiling to provide high-speed network and uninterrupted coverage for employees. In areas where a ceiling installation may not be practical, such as retail hotspots or similar small facilities, the access points can be mounted simply and securely on walls for complete coverage with minimal installation cost.The EAP series’ ceiling lamp appearance and easy mounting design with chassis makes it easy to integrate seamlessly into any wall or ceiling surface to blend in with most interior decorations. EAP series APs support Power over Ethernet (PoE) to make deployment effortless and flexible.

Further, TP-LINK’s free EAP Controller Software allows users to easily manage hundreds of TP-LINK EAPs in multiple sites with the controller in a single location.

Ericsson and Ozone to provide Small Cell as a Service to Reliance COMMUNICATIONS in India Reliance Communications has become the first mobile operator in India to join the Ozone Networks and Ericsson Small Cell as a Service carrier-grade Wi-Fi network.

Ericsson’s Small Cell as a Service network will enable RCOM to utilize the existing Ericsson/Ozone Wi-Fi infrastructure, and launch Wi-Fi services for a seamless enduser experience using the carrier-grade small cell network.This will enable Reliance Communications to offer Wi-Fi services with a faster go-to-market approach by leveraging Ericsson’s established market presence and reach. Ozone Networks and Ericsson will benefit from additional utilization of their already-deployed Wi-Fi infrastructure.

Huawei and Vodafone Extend Strategic Alliance in Enterprise Business

Adit Infratel Sets Up Lithium Polymer Embedded Battery Facility in Haryana

The agreement, announced at CeBIT 2016, follows a number of key recent joint wins by the two companies.

The newly expanded partnership will widen the range of co-operation and better enable Vodafone and Huawei to meet the needs of Enterprise customers in the areas of fixed and mobile connectivity, Narrow Band IoT, and Total Communications Solutions. Jan Geldmacher, CEO of Vodafone Global Enterprise, said: “It is pleasing to be able to extend this agreement and I am looking forward to further success in the future.” Leon He, President of Huawei Enterprise West Europe said: “This agreement will allow us to work closer together to deliver industry leading customer solutions in the area of Enterprise which is so strategically important to both companies.”

Adit Infratel has announced the commencement of India’s first and only lithium polymer embedded battery manufacturing facility at Manesar, Haryana. Involving an overall investment of Rs 25 Cr, the initiative is part of company’s Make in India strategy promoted by the Govt. of India to boost local manufacturing, reduce dependency on imports and create large scale impact on the domestic economy through job and wealth creation. Spread over 10000 square feet, has an installed capacity of 60,000 mobile batteries and 20,000 mobile chargers per day. With the commencement of Manesar facility, the combined manufacturing capacity of Adit Infratel including the unit at Parwanoo, HP, will stand at 95,000 mobile batteries, 25,000 mobile chargers and 4000 power banks per day. The company aims to generate Rs.335 crs in revenues from the facility over the next4 years.

Mobility April 2016

12

LaunchPad

Zebronics launches Virtual Reality 3D Zebronics launching its first major consumeroriented virtual-reality headset only for Rs. 1600/The VR Headset has applications in fields, like Gaming, education, or in medical field, it opens up a whole new world of reality with ultra immersive experience.Bringing in an immersive experience tracked in a threedimensional world, ZEBVR Headsets looks like something from a science fiction movie. Its comes in dark black color with blue rims. Look behind it and you’ll find: thick memory foam padding for extra comfort while you play games and watch movies for an extended period.

Viacom18 launches digital VOD platform Viacom18 launched its digital VOD platform VOOT. VOOT will be an advertising led VOD platform and will be available for free on iOS, Android and web.In a major move aimed at curating the largest repository of kids’ characters in the Indian OTT space, VOOT will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon. In another first for an Indian OTT player, VOOT has launched with the largest repository of original content. VOOT Originals will roll out shows in both long and short formats across genres.

Mobility April 2016

Transcend announces Jet Drive Go 500 Flash Drive

Lenovo Launches Vibe K5 Plus

Transcend announce the newly released Jet Drive Go 500 Flash Drive specifically designed for the Apple iPhone, iPad, and iPod. With a high-quality alloy construction, smaller size, and lighter weight, Transcends Jet Drive Go 500 is equipped with both a Lightning connector and a USB 3.1 Gen 1 connector, providing convenient data transfer between Apple handheld devices and computers. Powered by Transcends exclusive Jet Drive Go App, which features a Shoot and Save function, photos and videos can be captured and saved directly to the Jet Drive Go 500 flash drive without having to worry about insufficient storage space.

Lenovo unveiled the all-new Vibe K5 Plus, a smartphone offering the best-in-class personal entertainment in a device with full HD display, stereo speakers and more. With the Lenovo Vibe K5 Plus,

you can now explore a

ZTE Introduced Blade V7 and Blade V7 whole new world of enterLite with Flawless Metallic Design ZTE launched the latest iterations in its popular Blade series, the Blade V7 and Blade V7 Lite, at Mobile World Congress 2016 in Barcelona. Designed to meet the needs of today’s smartphone users, the two devices are on display at ZTE’s conference booth in Hall 3, 3F30, along with the company’s other pioneering technology for the smart lifestyle of the future.

The Blade V7 is slim and sleek: Its full-metal, ergonomic body is only 3.5mm thick at its thinnest edge, sporting a 5.2-inch screen perfect for singlehand use. Its 78.2-percent screen-to-body ratio and 2.5D curved edge glass offers a stunning handful of fun.

Blade V7 packs a punch with strong core components and features: powerful octa-core chipsets, 4G LTE plus, 2GB of RAM for ultra-fast entertainment, powerful front and rear PDAF 13-megapixel cameras, and expanded Smart Sense intelligent gesture control features. It will be available in Germany, Spain, South Africa, Ethiopia, and Mexico by summer of 2016.

Ambrane India announces Made in India 15,600mAh (P1511) Ambrane India announces the launch of its latest 15,600Mah Power Bank – ‘P1511’ the ultra-high-capacity which powers your phone in excess of 6-7 times, with the availability exclusive to India’s leading Online Platform Flipkart only at Rs. 1399/-. With the heavy duty performance ready to Take the Charge!

Being bold in simplicity with emphasis on minimalism is the heavy duty performance P1511, leather finished with flaxen Gold Colour and Dark Black, bar shaped design, equipped with the torch light and indicative LED lights perfectly balancing portability with capacity.

tainment, be it watching movies on TheaterMax or listening to chartbusters via Dolby Atmos or playing interactive HD games.

Not just powerful inside, the K5 Plus offers enhanced aesthetics along with a stylish metal body in three appealing colors – Champagne gold, Platinum silver, and graphite grey.

Lava introduces V2s and V2 3GB, 4G enabled variants to its camera focused V2 smartphone Lava International Limited expanded its range of camera focussed smartphones with two new devices – V2 3GB and V2s. Both smartphones are successors to Lava Pixel V2 which was launched last year and offered a great camera experience built through quality hardware & software innovations. V2 3GB and Lava V2s are competitively priced at Rs. 10750 and Rs. 8750, respectively (MRP).

14

LaunchPad

SMARTRON MAKES A FORAY INTO BECOMING INDIA’S PREMIER GLOBAL TECHNOLOGY OEM BRAND Smartron, India’s first true global IoT brand with “designed and engineered” in India for India and the world, announced the launch of its first ever range of products, t.book, the impressive high performance Ultrabook convertible, t.phone, the lightest 5.5” Smartphone, and tron.x, its unique Smartron experience. On the occasion, Sachin Tendulkar legendary cricketer, shareholder and brand ambassador of Smartron along with Mahesh Lingareddy, Founder & Chairman unveiled these devices, platforms and

services in the presence Narsi Reddy, Co-Founder & Managing Director, Rohit Rathi, Co- Founder & President, Smartron and its global partners, customers and vendors.

These next generation of smart IoT devices, platforms and services from Smartron are built on the breakthrough concept of Internet of Trons (IoT) to deliver truly amazing “tron xperience” for the discerning customer at home or on the go or at office or in the car. Smartron t.book, the perfect mobile workstation is priced at Rs 39,000/- will go on sale exclusively on Gadget360.com starting April 8th, 2016

Mobility April 2016

InFocus launches BINGO 10 The InFocus BINGO 10 is the world’s most affordable Marshmallow smartphone which offers compelling performance with its 1GB RAM, powered by MediaTek Quad Core 1.3 GhZ processor. Available exclusively on Snapdeal from March 21, 2016 onwards, the phone is priced at only Rs.4,299. InFocus has always been proactive with the rollout of consistent software updates, basis the feedback received from the customers. The dedicated software team is continuously working to ensure that right from the time any InFocus device is bootup, the UI and the overall software performance must add to the delight of using the InFocus smartphones, complementing the peerless design. The latest offering from the InFocus Bingo series- Bingo 10 is here to revolutionize the high-growth budget smartphone segment, by democratizing premium technology and superior design like never before!

Panasonic introduces two new models of Multi-Channel Speaker Systems Standing up to its image as a leading brand in providing a wonderful sound experience, Panasonic India has added two new multi-channel speaker systems to its existing line-up.

These new 2.1 Channel Speaker Systems are a perfect combination of design, looks and performance.

Along with a powerful compact subwoofer and easy connections for all media devices, the SC-HT18GW-K houses an FM tuner and SC-HT21GW-K has an in-built Bluetooth function for Anywhere-Entertainment.

The organized Audio market size is estimated to be 2.8 Million Units per year in 2016 and Panasonic India will be aiming to seize 10% of the market share under its name. Transcend Introduces Jet Drive Go 500 with Dual Connectors for iPhone Storage Expansion

Vivo Launches V3 and V3 Max with Ranveer Singh as Brand Ambassador Vivo launched its new V series smartphones-V3 and V3Max. The company also announced roping in actor Ranveer Singh as its brand ambassador.

With this dual grand announcement, Vivo has set

the tone of its power in the India smartphones market. The Vivo V3 and V3 Max will be available at Rs. 17,980 and Rs. 23,980 respectively. The new phones offer ‘Faster than Faster’ unbeatable speed packed with premium features with a technological breakthrough faster fingerprint unlocking.

Ranveer Singh, the current heartthrob will feature in the brand’s new TVC in early April. He will also be a part of various customer engagement activities that the brand has planned for the year.

XOLO Launched XOLO ERA X with 4G VoLTE and 2GB RAM XOLO launched XOLO ERA X – for break-free performance with 2GB DDR3 RAM and 4G VoLTE. The device with 2GB DDR3 RAM ensures flawless performance which further clubbed with 4G VoLTE, also assures of superior quality audio/video calls.

XOLO ERA X is exclusively available for purchase on Amazon.in XOLO ERA X with 1.5 GHz Quad Core Processor and 2GB DDR3 RAM provides a smooth gaming experience and

makes multitasking a sheer delight.

The device gives you all the power you need for gaming , streaming and multitasking at an impressive speed.

The device with 4G VoLTE enables the users to connect faster and better over the data network with enhanced call quality. 4G VoLTE with download speeds of up to 150 Mbps & upload speeds of up to 50 Mbps keeps users hooked on to their web browsers all day long.

16

review

ASUS ZenFone Zoom: World’s Thinnest 3X Optical-Zoom Smartphone

T

he key feature of this path breaking device is its Optical image stabilization and laser auto-focus capture total clarity, with ultra-thin 5mm edges.

ZenFone Zoom uses 3X optical zoom with an innovative 10-element HOYA lens arrangement that delivers exceptional clarity and enables close-ups with up to 12X total magnification.

With built-in optical image stabilization (OIS) to eliminate shakes and blurred shots, and powered by a highperformancequadcore Intel Atom processor with 4GB RAM for ultrafast performance, ZenFone Zoom packs DSLR-style

Ratings Design performance value for money over all 4.5

Mobility April 2016

shooting experiences into a metal unibody that tapers to a mere 5mm, so it slides comfortably into a pocket.

ZenFone Zoom’s unique combination of innovations sets a new benchmark for the industry, and will raise consumer expectations of smartphone photography.

ZenFone Zoom is the world’s thinnest smartphone optical-zoom smartphone, with a 13MP Pixel Master rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya.

Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximize incoming light and capture the best possible photo quality. Built-in optical image stabilization (OIS) ensures sharper, steadier shots every time, even at maximum 3X optical magnification. ZenFone Zoom’s OIS also gives smartphone photographers the confidence to shoot with slower shutter speeds for longer exposures, equivalent to up to four stops — and that means clearer, brighter photos.

ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting, recording and telephoto operations. Its strong unibody frame is precision-crafted to a metallic finish that’s cool and smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear — and diamond-cut to create four stunning patterns across the back and sides. ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.

Finally The intuitive ZenUI Camera app makes it a cinch to capture professional-quality photographs. ASUSexclusive Super Resolution mode applies multi-framefusion technology to create incredibly-detailed photos.

Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. Night or day, ZenFone Zone captures more detail and less noise — and Super Resolution shots of up to 52MP.

review

Micromax Canvas Spark 3 Fresh addition to its massively successful Spark series

M

icromax announced the its newly launched Canvas Spark 3 smartphone, a fresh addition to its massively successful Spark series of smartphones exclusively with Snapdeal.

The smartphone comes with a disruptive price of Rs 4,999/-. Consumers can pre-book the smartphones starting and the smartphone will be available via flash sale. Micromax Canvas Spark series is already a big hit with consumers with its earlier two smartphones Canvas Spark 1 and Canvas Spark 2 selling more than more than 1 million units within six months of its launch. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers.

The Canvas Spark series has built a very strong equity with its users that over 94% users have recommended the product to others on the Snapdeal website. With the launch of Spark 3, the company is all set to outdo the massive success of the Spark series.

Specs: 5.5-inch HD (1280×720 pixels) IPS display, Corning Gorilla Glass 3, 1.3GHz SC7731 quad-core processor, 1GB LPDDR3 RAM. 8GB internal storage up to 32GB using a microSD card. 8-megapixel and 5-megapixel selfie camera, and a 2,500mAh battery.

Targeted at consumers who use their smartphone as the primary media and entertainment consumption device, the Canvas Spark 3 comes with a 5.5-inch HD IPS screen enabling consumers to watch movies on the move with stunning color consistency and vivid display.

The smartphone brings best in class experience for music aficionados and delivers clear, room-filling, deep sound, thanks to the 2509 speaker with a 1.5 CC box. Consumers can watch videos and play HD games uninterrupted with Canvas Spark 3’s long-lasting 2500mAh battery! One can capture splendid photographs with the new smartphone’s 8MP Auto Focus rear camera and take selfies with the 5MP FF front camera.

Ratings Verdict

Design performance value for money over all 3.5

Users can be guaranteed of seamless multitasking and experience with the powerful 1.3 GHz quad core processor, 1GB RAM and 8GB ROM promising faster accomplishments for all work on-the-go. The phone is pre-loaded with Indus which lets users communicate without any language barrier as it comes with 10 regional languages. Available in an elegant form factor, the smartphone comes in black and champagne gold color.

Mobility April 2016

17

special focus

18

For less then 5k you can Protect your Most Expensive Smartphones & Tablets The Cover Plus pack allows users to avail an extended warranty on their premium devices over and above the one offered by the manufacturer.

W

hen it comes to technology, the transition from ownership to enslavement is always subtle! You might agree when we say that the proliferation of smartphones and tablets and our increasing personal and professional dependency on them; are not proportionate to our efforts to secure these devices and data.

While the battle against enslavement to technology is one for another day, quelling the disparity and securing what matters to us is the one that needs attention.

In that respect, Ingram Micro unveiled the Ingram Micro Cover Plus insurance cover packs.

Mobility April 2016

Ingram Micro who are the leading matchmaker in the technology marketplace; ranked 76th on the FORTUNE 500, they are the largest wholesale technology distributor and a global leader in supply-chain management and mobile device lifecycle services. Ingram Micro operate at the intersection of thousands of vendor, reseller and retailer partners, reaching millions of businesses around the world.

Starting at INR 499, depending upon device’s official retail price, the Cover Plus pack offer benefits up to 110% of the pack cost. The benefits include multimedia downloads from India’s leading content provider – Hungama; and a premium

special focus

Key features of Ingram Micro Cover Plus: • Free insurance for the first year and a high residual value for the handset (low depreciation claim as per invoice value) • Ingram Micro Cover Plus covers damages Fire, theft, accidental damage, liquid damage, • SIM misuse - against theft with covere up to Rs. 1,000.

• Mobile Bill Protection against Job Loss in case of retrenchment up to Rs 3,000 per months for 3 months • Offering users benefits of up to 110% on the purchase price of the pack.

• Multimedia downloads from Hungama.com

The below table shows the breakdown of the various Cover Plus packs VARIANTS anti-virus protection suite from Trend Micro, besides insurance at no extra-cost! The unique comprehensive insurance package is backed by The Oriental Insurance Co. Ltd, and covers contingencies caused by accident, liquid, theft, burglary, fire and tempest.

In the first phase, Ingram Micro Cover Plus packs are available over the counter at 20000 leading retailers for selected brands of handsets. With plans to offer customisation on insurance pack basis their preference and user habits, it gives a great sense of secure to the customer for their expensive and useful devices.

The Cover Plus pack comes in two product categories – Gold Pack, and Platinum Pack.

GOLD PACK (Multimedia Down Loads, Anti-Virus, Free Insurance)

PLATINUM PACK GOLD PACK + ADDITIONAL WARRANTY

HANDSET PRICE RANGE

COVER PLUS MRP

Customer Benefits in Value

Up to Rs 5,000

499

400

Up to Rs 10,000

999

1049

Up to Rs 15,000

1499

1449

Up to Rs 20,000

1999

2049

Up to Rs 35,000

2499

2249

Up to Rs 55,000

3499

3749

Up to Rs 80,000

4599

5249

Up to Rs 10,000

1499

1449

Up to Rs 15,000

2299

1849

Up to Rs 20,000

2799

2249

Up to Rs 25,000

3199

2749

Up to Rs 45,000

3999

3749

Mobility April 2016

19

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portfolio

TWO Productive Tablet from Amosta T

ablet market in the recent times have seen , a noticable fall, the demand for the tablets in the market have slowed down. But few brands like Amosta is still delivers some great product in this segment, we like to mentions such two good product from Amosta EduOne 7Q31 & EduOne 7D2A. EduOne 7Q31 is look bit premium with a metal finish and premium feel , while on the other hand EduOne 7D2A Is also a good device but with a whole palstic body. Both the devices offer different color option to suite your color taste.

EduOne 7D2A Interactive Content – Touch, hear, read and learn Dictionary Assessment Highlight and note Easy Attendance trackers Android 4.4.2 Quadcore Processor, 1.2 GHz 512 MB RAM 4 GB Internal Memory, Expandable upto 32 GB WiFi Primary Camera 2.0 Mp, Secondary Camera 0.3 M

EduOne 7Q31 PerformanceQuad Core, 1.2 GHz 1 GB RAM Display7.0 inches (Small) 600x1024 px, Low sharp.

Camera2 MP Primary LED Flash 0.3 MP Front Battery2500 mAh, Li-ion 8 GB + 32 GB ExpandableAvailableFM RadioVoice Calling

Mobility April 2016

30 22

make in india

Big step from CEAMA to support the growth of Telecom Industry and Make in India Initiative The Mobiles and Communications council will strive to provide a forum for discussion and exchange of ideas between the member telecom equipment and mobile manufacturers.

C

Ravinder Zutshi

Chairman, CEAMA – Mobile and Communications Council

Mobility April 2016

onsumer Electronics and Appliances Manufacturers Association (CEAMA), the apex Chamber for the Consumer Electronics and Home Appliances Industry in India, today announced its extension by forming a Mobiles and Communications council to advocate on the mobility industry. CEAMA is an all India body of manufacturers of Televisions, Entertainment Electronic Products & Home Appliances and acts as a catalyst in the promotion of Industry, trade, technology and entretpreneurship.

The Mobiles and Communications council will strive to provide a forum for discussion and exchange of ideas between the member telecom equipment and mobile manufacturers. The council in collaboration with other industry associations will present an industry consensus view to the Government on crucial issues pertaining to the growth and development of the Indian mobility industry from its existing scenario.

The introduction of this new committee shall support the Government’s initiative to promote manufacturing in India. The Smartphones segment is growing at a phenomenal rate in the country and there is a huge scope of bringing out synergies between Consumers Durables with handset Industries in the near future.

Manish Sharma President CEAMA and Managing Director Panasonic India & South Asia said, “The local component ecosystem is still not fully in place, resulting

make in india

into dependency on international machineries and mechanisms. Therefore, the Industry should be given an opportunity to build the ecosystem and encourage the initiatives being taken in this area. We believe the new Mobile and Communication council will appropriately connect and able to propagate the recommendations of industry players to government and policy makers. CEAMA along with other industry players are working to ensure that majority of components be made domestically, which will need time and further encouragement by the government to make this happen.“ In the recent Union budget, the Government has levied Basic Customs Duty, Countervailing Duty and Special Additional Duty on Charger/Adapter, Battery and Wired headsets/speakers. At present the domestic mobile manufacturer pays 29% as customs duty on these accessories and 2% levy in respect of populated PCBs, whereas on the other hand importers of mobile CBU have to pay only 12.5% on the same inputs. The above items constitute about 10% to 30% of the cost of mobile manufacturing depending upon the nature of the mobile hand set. This impact is being felt by all major manufacturers and such anomalies will adversely affect the ‘Make in India’ initiative.

Ravinder Zutshi, Chairman, CEAMA – Mobile and Communications Council said, “It’s a great move by

CEAMA’s President by proposing to create a Mobile and Communications Council, which gets an approval from EC members. As the Chairman of the President CEAMA and council, I believe Managing Director that together with our Panasonic stakeholders we will India & South Asia create value addition for the mobile manufacturers in the country. The council will strive to facilitate formation of an ecosystem that provides a nurturing policy, regulatory and legal framework for the industry.

Manish Sharma

Finally The CEAMA – Mobile and Communications Council will dedicate itself to assist member firms in raising the issues, enabling formulation of suitable policies to incentivize growth of the industry. Therefore, as an industry body CEAMA believes that the manufacturers should prepare for the above change and able to set up manufacturing facilities, to manufacture the mobile parts & accessories to support and promote Make in India initiative.

Mobility April 2016

23

24

consumer alert

7 ways to

Backup your Data A

ccording to 2015 Backblaze Backup Awareness Survey which reveals how often people backup all of their data on their computers, 25% of people surveyed said they have never backed up their computer.

In 2008, when such survey was conducted for the first time, 38% of people said they never backed up which certainly suggest some progress in awareness of data loss. However, among 75% of people surveyed last year who do perform data backups, only 8% back up daily while majority of people back up yearly (23%) or monthly (19%).

How often you back up?

Security experts at ESS Distribution know for sure that backing up data is a very sensible thing to routinely get into the habit of doing. On this World Backup Day, they advise users following these seven steps to ensure their data is safe and backed up. “Backing up data does not only make sense in case your device is stolen or lost, but in case your hard disk fails, which always happens all of a sudden when you don’t expect it,” says Sarvesh Singh, Technical Engineer at ESS Distribution Pvt. Ltd. “Being able to have more options for data recovery is crucial in case of malware infections. For example, if your computer becomes infected with ransomware, a nasty stuff that encrypts your files and threatens to delete them if you don’t pay a ransom within a certain time period. Ransomware can be of less worry for those whose data is backed up and stored safely because you can anytime recover your files without paying anything to cybercriminals (we never encourage people to pay even if you don’t have your files backed up”.

Here are some of most common and simple options for people looking to backup up their data.

USB pendrive: this is the easiest and the cheapest way as USB sticks are easily available at your doorstep. However, their portability means they are easy to lose. Also, the number of read/write cycles a pendrive can take is probably less than some other backup storage devices.

External hard drive: most common method as external hard drives provide you larger capacity, better performance and cannot be lost easily. However, as any hard drive, the external

Mobility April 2016

DATA BACKUP

ones are potentially open to malware infection and data loss in case of power cuts.

Network Attached Storage: this option was initially considered more suitable for businesses, but provided the amount of data generated and stored by every household, the growing number of computers and other devices at home make dedicated wireless storage solution a good option, although price factor should be taken into account.

Cloud Storage: there are plenty of third party cloud storage options, including completely free, paid, or free with paid extras. You can explore iCloud, Dropbox, Google Drive, OneDrive, Mega and many other options. A good reason to go for cloud storage is automation possibilities, and plenty amount of space that is given even in free options. However, cloud backup requires good and continuous internet connection, which can be a challenge in a country like India.

Safety is another concern as you have no control over security breaches in cloud services.

BackUp and Recovery Software: backing up data using one of the options described above can be tough and timeconsuming. However, there is a long list of both free and paid backup and recovery utilities that help you save copies of important files to a separate pendrive, hard drive or cloud. Having many configurations and tools, including file encryption, backup solutions generally support differential backups and incremental backups in addition to full backups which helps saving time on regular backups.

Print out: As simple as that. Print out your contacts and passwords or other important files and store them in a very safe place. While it doesn’t solve the backup problem for most if the users, it is certainly better than nothing as it can protect your e-mail and social media accounts in case of security breach. Also, it is not a bad option for non-tech-savvy people. Remember, though, that extensive printing challenges the environment.

Prevent ransomware and other malware infections on your system. Protecting your system from ransomware and other malware that can harm your data is based on three basic rules: Always use anti-malware software and a software firewall that will help identify threats or suspicious behavior.

Keep Windows and browser-related components (Java, Adobe, and the like), as well as all other software updated and patched.

Be careful with opening any kind of e-mail attachments and links sent over social media (For example, CryptoLocker, a ransomware threat that has been in the news lately, spreads via .zip files sent as email attachments)

26

APPS

Fitness Apps!!

Calorie Counter

7 Minute Workout

TWILIGHT

RunKeeper

fitness activities using the GPS in your Android Phone.

T

here are number of apps out there vying for space on your mobile device. Our smartphones and apps are always with us, they become constant reminders to check your progress, stay the course, and keep your willpower strong. Whether you’re trying to lose weight, walk more steps in a day, or make time for a sevenminute power workout in your living room, fitness apps can help.

Calorie Counter – MyFitnessPal Lose weight with MyFitnessPal, the world’s most popular health and fitness app! With the largest food database by far (over 6,000,000 foods), our amazingly fast and easy to use calorie counter help you take those extra pounds off! And it’s FREE – no strings attached. There is no better diet app – period.

RunKeeper - GPS Track Run Walk Track your pace, measure workout distance, chart weight loss, crush training goals and more with LifeHacker’s 2012 Best Running App! RunKeeper is the simplest way to improve fitness, whether you’re just deciding to get off the couch for a 5k, biking every day, or even deep into marathon training.

Track your runs, walks, bike rides, training workouts and all of the other Mobility April 2016

Twilight Are you having trouble falling asleep? Are your kids hyperactive when playing with the tablet before bed time?

Are you using your smart phone or tablet in the late evening?

Twilight may be a solution for you!

Recent research suggests that exposure to blue light before sleep may distort your natural (circadian) rhythm and cause inability to fall asleep.

The cause is the photoreceptor in your eyes, called Melanopsin. This receptor is sensitive to a narrow band of blue light in the 460-480nm range which may suppress Melatonin production - a hormone responsible for your healthy sleep-wake cycles.

7 Minute Workout Featured by Google Play! No. 1 over 19 countries, top 5 over 57 countries in Health app.

Now supports Google Fit, And comes with the new abs workout.

Over 3,000,000 Users love 7 minutes workout, Scientifically proven to aid weight loss & improve cardiovascular function.

If you want to lose weight, get a flat tummy & strengthen abdominal muscles, get sixpack, can strengthen your core and tone your abs, with videos on how to perform each exercise.

Date of Pub: 10th April, 2016 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18