Mobility feb 2018

Mobility Monthly Magazine

February 2018

Issue 02

Volume 15

Pages 40

20

beyond technology, beyond lifestyle

www.mobilityindia.com

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Contents

30 EDITORIAL 6 News 8 Launchpad 12 Featured 16 Mr. Fu, Director, HGD,China HGD Aims To Increase Production Capacity In India And Widen Their Mobile Accessories Range

MAKE IN INDIA

Glorious Electronics is all set to launch its own product line under its brand “GLORIOUS”

GUEST COLUMN

Mr. Shuvendu Mazumdar National Product Manager- SHARP Air Purifier Business

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FIRSTLOOK 22 Bluei Disco-Z3 Bluetooth Mobile/Tablet Speaker

Fujifilm Instax Square SQ10 CENTRi C L3 Lava Z60 Kodak 55UHDXSMART 4K UHD Smart TV

events 29 ERD Technology Road Show

Industry reacts to Budget 2018

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interview 34 Sumit Sehgal CMO, COMIO Smartphones

Report 36 Mr. Rajan S. Mathews TRAI’s Recommendations on NTP 2018

Solution 38 Mr Saket Setu CEO and Co- Founder, C- Zentrix

Mobility february 2018

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager : Production :

System Manager :

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com

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SPECIAL STORY

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Product Head : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

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editorial

The long Awaited Union Budget 2018-19 is Here Dear Readers, Some of the major changes of the Union Budget 2018-19 announced by Finance Minister, Arun Jaitley include reduction of corporate tax from 99% to 25% for companies with turnover of up to Rs 250 crore. Jaitley said this would take care of almost 99 per cent of the companies.

Jaitley also proposed to increase customs duty on mobile phones from 15% to 20%, on some of their parts and accessories to 15% per cent and on certain parts of TVs to 15%. This measure is expected to promote creation of more jobs in the country.

In the story ‘Industry reacts to Budget 2018’ we covered comments from some of the top mobility industry executives. Most people believe this budget is positive overall and will drive the Make in India to the next higher level.

Editor’s Choice

Swapan Roy roymobility@gmail.com

First in India DOEL HARMONY78 7800 mAh Five-In-One Music Power Bank First of its kind in India DOEL HARMONY78 7800 mAh FIVE-INONE MUSIC POWER BANK (comes with inbuilt Bluetooth Speaker, LED Torch, Micro SD Support, Aux Input, Call Receiver), offering a whopping 7800 mAh of backup power supports various models of smart phones manufactured by different companies, and gives you comfortable recharge when you are away. Important Features of this power bank are: It comes with call receiver, Strong LED torch, works for longer hours and can charge mobile multiple times faster. The power bank has light weight and beautiful design, easy to carry. The product comes with over-charging, under-discharging and all other protections making it safe and durable.

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News

12th CMAI ICT World Communication Awards 2018 held at Las Vegas, USA

CMAI concurrently hosted this awards with CES & World Electronic Forum at Las Vegas, USA. And President CMAI has unique distinction of inaugurating and ribbon cutting the CES for the last 10 years. CMAI is the only Indian ICT association taking delegation to CES for the last five years and having a booth there.

CMAI/TEMA has also been taking part in India US ICT Forum ever since 2009 in Washington and Delhi. CMAI/ TEMA are also taking part in World Electronics Forum Interim Meeting being held at Las Vegas since the year 2009. More than 3,900 exhibitors showcased world-changing technologies that spanned more than 2.75 million net square feet of exhibit space across Las Vegas – the largest show floor in CES’ 51 year history. There were 860,732 tweets about CES 2018 and 450,554 uses of the #CES2018 hashtag. From major international brands to the more than 900 startups participating in Eureka Park (home for CES startups) CES 2018 truly reflected the vibrant global t e c h industry.

This year they have awarded Mr. Rakesh Bhatia, Sales Director – Meizu India and Mr. Manu Seth, Country Head- India & South Asia FESCO Group by Dr. Chaesub Lee, Director International Telecommunication Union, Geneva and Prof. N. K Goyal, President CMAI Association of India.

CMAI ICT World communication awards are the premier awards program recognizing individuals for their outstanding contribution to the field of communications and specifically for building a robust international & national Telecom and IT network.

“Very thrilled to receive this award at this huge platform and it also encourage us to push our limits and deliver the best of tech for all” Rakesh Bhatia.

“CES is the global platform where we witness path breaking technologies and innovation and understand better how they interconnect, providing both a clear snapshot of today’s breakthrough innovations and a vision of the road ahead.” Manu Seth.

CMAI has been taking regularly delegation to CES, Las Vegas USA since 2009. CMAI President Prof NK Goyal, President has unique distinction as the only association President, who has joined the ribbon cutting of CES in a series for last seven years.

Coolpad Bags 4 Prestigious Awards at CES 2018

At 51st International Consumer Electronic Show 2018 in Las Vegas, Coolpad bagged four prestigious IDG awards at the annual event. In the past also, Coolpad has won series

Mobility february 2018

of major awards at CES for tech innovations and this year was nothing less than that.

Coolpad was honored with the following awards: (1) 2017-2018 Global Smartphone Brands Top 20 Award; (2) 2017-2018 Global Smart Connected Devices Brands Top 20 Award; (3) Coolpad 2017 flagship COOL M7 was awarded the Best Fashion ID Design Award; and (4) Dynobot dualcamera watch for children was awarded the Best Kids Smart Watch Innovation Award of Technology

Canon India Showcased New Innovations at CEIF 2018

Canon India is showcasing its varied range of imaging and printing products at the Consumer Electronic Imaging Fair (CEIF) 2018 – the most popular and influential platform in imaging technology, being held at Bombay Exhibition Centre from 9-12 January 2018. The four daylong event witnessed a comprehensive product portfolio from DSLR segment, Cinema EOS range, Professional video cameras and printers. The highlight of the stall were the full frame cameras – EOS-1D X Mark II, EOS 6D Mark II, EOS 5D Mark IV in the DSLR range and EOS M6 in the mirrorless camera range.

KDM Unveils KDM-T1 10000 mAh BIS Certified Power Bank Recently, KDM Telecom Solutions Pvt. Ltd. launches KDM-T1 10000 mAh External Battery Power Bank which offers maximum compatibility with several mobile devices. It has multiple protection system inside for safety, designed for avoiding overcharge, over voltage, over current and short-circuit to ensure reliability. It is a perfect companion for your mobile devices while away on travel.

Brand Glorious appoints their Super stockist for Tamilnadu

Glorious Electronics has appointed Sri Valli Computech as

their Super stockists for Glorious brand mobile accessories for Tamil Nadu. Sri Valli Computech has established in the year 2017 and dealing with mobile accessories of various brands.

Catering to the requirements of mobile phone accessories to their dealers across Tamil Nadu and Pondycherry.

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news

Mr. Pradeep Bhatia, Managing Director of Glorious said, “We are glad to collaborate with Sri Valli Computech as Super stockists for Tamil Nadu. It is one on the biggest business market to tap in and establish ourselves as one of the key market players there are huge chances of market opportunities in this State. We look forward for increased visibility of Glorious products in this region through Sri Valli Computech network. Our integration will shovel vibrant scope in upcoming market.”

TiVo Signs Expanded Patent Agreement with Google to Include YouTube TV

TiVo Corporation announced that Google expanded its multi-year patent license agreement to expressly include YouTube TV. The agreement c o v e r s Google’s use of TiVo ’s patented technologies worldwide and offers a license for Google’s products and services across internet-based platforms and devices.“The world of video entertainment is expanding with exciting new consumer offerings such as YouTube TV,” said Arvin Patel, executive vice president and chief intellectual property officer, Rovi Corporation, a TiVo company. “We are thrilled to extend our relationship with Google through the license of TiVo’s innovations and technology that further consumers’ ability to find and enjoy content on the device of their choice.”

Director, LAVA International Limited.

Unveiling the Design in India initiative, Shri Ravi Shankar Prasad, Hon’ble Minister of Law & Justice and Information Technology, Government of India said “Our government has put in place policies and structures to fulfill our commitment to make India a global hub of electronics manufacturing which has led to setting up of 108 mobile manufacturing units in last three years. ‘Design in India’ is a key milestone in that direction and I congratulate LAVA on taking the lead to take this initiative forward”.

Britzo Communications’ QMS Achieves ISO 9001:2015 Certification

Britzo Communications, with innovation as its heart of operations, on its launch of India business, announced that it has achieved ISO 9001:2015 certification for quality management system. This early adoption shows company’s commitment to customer satisfaction, focus on quality, and performance of products. Very few industrial companies worldwide have so far been certified in line with the updated standard of ISO.An ecstatic, Pradipto Ganguly, CEO & Co- Founder at Britzo Communications said, “Britzo has reached a new benchmark by achieving the ISO 9001:2015 certification for QMS. We believe that achieving this certification will enable us to confidently address Indian market, and opens up more addressable markets going forward.

Cheetah Mobile Holds Annual CM Global DeCanon announces the Launch of ‘Canon Imsigner Meet age Square Version 3.0’ Cheetah Mobile recently held its 2018 CM Global Designer Meetup at the Cheetah Mobile headquarters in Beijing to honor the top designers on CM Design, an open platform that empowers third-party designers to earn money by creating downloadable themes for CM Launcher and Cheetah Keyboard. Nearly 100 designers from 10 countries including India attended the event, where they listened to speeches by Cheetah Mobile executives, learned more about CM Launcher and Cheetah Keyboard, and received awards for their outstanding performance on the CM Design platform in 2017. Nearly 3,000 designers and 100 design studios from over 50 countries are currently active on the CM Design platform. Together they designed more than 20,000 themes for CM Launcher and Cheetah Keyboard in 2017, with total downloads exceeding 200 million.

LAVA Unveils India’s First ‘Design In India’ Initiative

LAVA International Limited, a leading Indian multinational company in the mobile handset industry, marked a significant milestone for the country – by launching India’s first ‘Design in India’ initiative and India’s first ‘Designed in India’ mobile phone.The ‘Design in India’ initiative was launched today, in New Delhi, by Shri Ravi Shankar Prasad, Hon’ble Minister of Law & Justice and Information Technology, Government of India, Shri Manoj Sinha, Hon’ble Minister of State for Communications (Independent Charge) and Minister of State for Railways, Government of India, Mr. Mahendra Singh Dhoni, Cricketer and Former Captain, Indian National Cricket Team and Mr. Hari Om Rai, Chairman & Managing

Mobility february 2018

Canon India, leader in imaging technologies, announces the launch of a Gen-Z version of its retail outlet – Canon Image Square 3.0 in India. What makes this launch a noteworthy milestone in Canon’s India journey, is its transition from an experiential model to an ‘experiential imaging destination’.

To provide a comprehensive perspective towards imaging, Canon Image Square (CIS) 3.0 aims at offering a fullfledged customer experience, with an input to output approach. The idea is to transform retail outlets into a destination, attracting customers to experience a whole new imaging revolution. The objective is to familiarize them with cameras and help them indulge in an extraordinary click-to-print experience with Canon’s new-age technologies and software. Moving beyond just being a product store, CIS 3.0 would be an ‘imaging store,’ that would allow consumers to make memories and be allured by the magic of photography.

SHARP TV and Smartphone Win Awards at CES 2018

SHARP announced that the company has been selected as the winners in two categories -‘8K Innovation Technology Contribution Award’ and ‘The Best Full Screen Smartphone Innovation Award’ for SHARP LCD-70SX970A and SHARP AQUOS S2 respectively, at the coveted Consumer Electronic Show (CES), 2018. SHARP received this recognition for their cutting-edge technology and product innovation offerings to the customers. The grand event was organized by the United States International Data Group (IDG) and TWICE, the United States consumer electronics industry’s largest consumer magazine for “2017-2018 Global Top Brands” at the CES, 2018 which was held from 9th-12th January, 2018 in Las Vegas, USA.

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launchpad

Karbonn partners with Shopclues to launch ‘Titanium Frames S7’

Karbonn Mobiles launch its latest offering, Titanium Frames S7 – a high performance smartphone that offers the best of the specs with additional features coupled with bundled services in its price category. Shopclues, which provides a holistic online marketplace with its vast consumer base, will be incremental in spearheading Karbonn’s vision of promoting simple yet smart and relevant technology to its target consumers. The 4G VoLTE device will also be equipped with Airtel launch offer exclusive benefits and a cashback of 2000 INR.

GoPro HERO6 Black is now INR 37,000 in India

The price of HERO6 is reduced by INR 8,000 to INR 37,000.

HERO6 is a massive leap forward for GoPro with unmatched image quality and stabilization.

When used with QuikStories, sharing stunning videos has never been faster or easier. HERO6 joins HERO5 Black and Session in a new pricing structure for the New Year: HERO6 at INR 37,000, HERO5 at INR 27,000 and HERO5 Session at INR 18,000. Whatever your price point, you can capture 4K video with mobile connectivity and QuikStories creativity.

Astrum unveils India’s first super Slim Bluetooth Speaker ST150

Astrum announces its newest Super Slim Bluetooth SpeakerST150.The newest ST 150 nails everything a Bluetooth Speaker should be – Its Loud, yet detailed.

Portable but still incredibly durable, a perfect balance between sound, features and price. A small speaker that raises the Bar. Ergonomically designed at 450g and supremely portable to the extent of sliding in your pocket, the speaker is powered by 10w that gives you excellent sound quality, coming together to offer shockproof and dustproof peace of mind. Its surprisingly big sound with beautiful bass audible up to 10 meters of the range is certainly personable.

Ambrane Introduces Headphones WH-11

Stylish,

Zebronics Introduces Portable BT Speaker: Maestro

Zebronics rolls out the newest BT speaker, Maestro; a big sized portable speaker aesthetically designed with fabric finish and embedded with superior quality techs.Maestro Portable BT Speaker boasts amazing sound quality in new direction.

Every direction. The best performing portable speaker is engineered to spread deep, jaw dropping sound giving you deeper bass and taut treble ratio. Available in four different fabric shades of Orange, Grey, Black and Brown, this light-weight Maestro speaker comes with a detachable stand. It not just enhances the look but its innovative features are a head turner at any party.

Viva Launches Inexpensive Feature Phone

VIVA launched the cheapest mobile phone, VIVA V1 in India. The VIVA V1 holds the privilege of being the first mobile phone to be launched

by VIVA. It is available at an unbelievable price point of Rs.349 exclusively on Shopclues website, thus fulfilling VIVA’s vision which is to provide the latest technology to the Indian mobile users at an affordable price. The VIVA V1 comes with a 1.44inch monochrome display and a keypad. The technology makes the display visible at any time of the day. With a wide range of mobile phones already available in the market at this price point, the VIVA V1 stands out by offering features like a Vibrator, FM Radio, Torchlight, 650mah battery, and a chance to revisit the Legendary Snake game. The VIVA V1 comprises of all the mid-range functionalities at an exceptional price point.

Lightweight Samsung Launches Galaxy On7 Prime with Samsung Mall App

Ambrane one of the leading IT brands in computer peripherals & Mobile accessoriesunveils the release of its newest WH-11 Headphones. It gives you a picture-perfect blend of comfort, quality, and style. Sounds hefty, doesn’t it?

However, this won’t cost you an arm or a leg and your wallet remains intact.

Sedulous, comfortable and high-grade Ambrane Headphones can be folded compactly to be carried at ease

Mobility february 2018

anywhere you go. Its super stylish look adds an essence of charm to your personality. These premium headphones are bound to give you an incredible listening experience; meanwhile for all kinds of activities, its ear cushion material benevolences you with a comfy fit.

Samsung India launched Galaxy On7 Prime that combines refined design and enhanced performance for a smarter life.

Galaxy On7 Prime comes pre-loaded with Samsung’s latest ‘Make for India’ innovation – Samsung Mall – a revolutionary new way to shop by shooting a product on your smartphone, finding out the best online deals and pay-as-you-go.

Galaxy On7 Prime, which was launched at an exclusive event in New Delhi by Bollywood star Kriti Sanon, is a perfect style statement for the young and the hip. It comes

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launchpad is exclusively available on Amazon for the moment but will be available on most portals including Mivi.in, Flipkart and PayTm from 1st of February. The easy to wear,over-the-ear hook wireless earphones come with CSR 8645 and Bluetooth V4.1 technology, which provides a better signal strength ensuring high fidelity stereo music and clear speech. The earphones also come with aptx codec, which is a rare thing for devices at this price point.

Ziox Mobiles Extends Its Product Portfolio With The Addition Of The Newest Smartphone Astra Star

with a 5.5” large screen that allows immersive viewing and its streamlined design makes it comfortable to hold. Galaxy On7 Prime’s slim and elegant 8mm full metal unibody comes with real metal finish, giving it a luxurious look and feel, while the robust 2.5D Gorilla Glass makes Galaxy On7 Prime immensely durable and sturdy.

Invens’ Launches Three Ingenious Smartphones in India

China based Invens Mobiles launches three new smartphones in India on Saturday, 20 January 2018 at Glitz Westend Inn Resort, Mahipal Pur. Invens introduces total of 3 budgeted smartphones: Diamond 2, Fighter 1, and Fighter 2 during the launch event. With the stunning look, smart features, and superb performance, these smartphones are purposely developed for the performance-driven generation of the 21st century who keeps a fine balance between

Ziox Mobiles rolls out the smartphone which instantly adds a point to your style quotient, ‘Astra Star’ with bigger screen, brighter display and super connectivity packed in one.

With the large FWVGA Bright display of 5-inches and 2.5D Curved glass turn each inch of your screen to reality. Watch movies, play games or relive your memories in the phone’s image gallery, enjoy every single moment uninterrupted with the blazing 1GB RAM and fast dealing 1.3GHz Quad Core Processor.

Embedded with the up-to-the-minute cutting-edge Android Operating System, 7.0 Nougat, richly unparalleled experience teamed up with large storage space of 16GB ROM which is expandable upto 32GB to store all your data.

Quantum Hi-Tech releases its latest QHM636 USB Mini Speaker

personal and professional life and use smartphones to take smart actions. Besides, these all the three models by Invens have preinstalled women safety applications that keep them protected from stalkers, cyberbullies, etc. Moreover, Invens offers 2-years warranty, free replacement for any damaged part and instant repair or replace policy not only to be used under warranty but are also for out of warranty service.

Invens mobile also provides one time accidental warranty on each damaged part. The budget price tag of these models are, Diamond 2 at INR 7490, while Fighter 1 and Fighter 2 are priced at INR 8990 and 11490, respectively.

Mivi Launches New Bluetooth Earphones ‘Conquer’

Mivi, an Indian electronic gadgets brand, has launched Conquer, an all-new pair of wirelessbluetooth earphones at Rs 3,299. The device

Mobility february 2018

Extending its lineup of Speakers, QHMPL, India’s leading frontrunner in consumer electronics & high-quality IT peripherals, under the brand ‘Quantum Hi-Tech’ with its unfailing commitment to highest standards of quality at most affordable prices, launches its latest Wood Sound QHM636 USB Mini Speaker, a compact speaker system enclosed in a wooden cabinet designed with a perfect blend of vintage appearance and modern technology. The wooden housing aids for amazing sound quality in the small package design of QHM636 and lets you experience impeccable bassy lows and sharp highs with an above reproach combination of vocal clarity. Its sagacious modern and glossy finish to the front aspect along with the padded feet for a scratch-free surface is the element of unified appeal.

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FEATURED

HGD Aims To Increase Production Capacity In India And Widen Their Mobile Accessories Range Mr. Fu, Director, HGD,China

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GD India, a joint venture of Shenzhen Hong Guang De Technology Co LTD China, started their India operations in 2015. HGD has been a leading manufacturer and provider of mobile chargers to prominent OEMs like Lava, Micromax, Intex, etc in India, even before they started their mobile charger manufacturing units in India in Noida (UP) and Haryana (near Delhi). In an interaction with Mobility, Mr.Fu of HGD share his vision, mission and plans for the Indian market.

to several Chinese brands who are selling handsets in India so that they do not have to import chargers from China, but can take them from us in India here. In India, of the mobile chargers we provide, 60% are feature phone chargers (0.5 and 0.7 amperes) and 40% are smart phone chargers (1-2 amperes). We are giving 6 months warranty and our customer-base is increasing day by day. Our failure rate is much below 1% and then we replace rejections, if any, within 24 hours.”

Mr. Fu reveals, “India is important for us as it is a huge and growing market for mobile accessories. Right now we are providing phone chargers to many reputed Indian OEMs like Karbonn, Intex, Lava, Micromax, Intex, etc and in our next phase, we will be adding adaptors for laptops, LCD TVs, set-top boxes and car chargers to our product portfolio.”

HGD has thoroughly trained, highly qualified engineers and other support staff, who are capable enough to achieve their targets. The vision of the company is practical and aims at providing value for money products and services.

HGD India, specialized in development, manufacturing, sales and service of mobile chargers, is planning to add more accessories to its portfolio in the coming months and years.

He shares, “In India right now we are manufacturing 2.5 million chargers a month. In the coming months, we aim to enhance our Indian plant production capacity of mobile chargers from the current 2.5 mil / month to 5 mil / month. All our products and models have BIS certifications and we are glad with our progress in India both on manufacturing side as well as demand side.”

HGD follows strict quality control procedures and efficient manufacturing plans to provide cost-effective solutions with the best designs and industry standards.

Mr. Fu adds, “We lay special emphasis on motivating and improving our human resources, so that the individual goals as well as corporate goals are achieved simultaneously in a harmonious manner.”

HGD India has manpower of over 500 in India in production, marketing and other allied activities, with plans to expand their staff further.

He clarifies, “Right now we have over 30 OEM brands in India for whom we are providing chargers and adaptors. We are looking forward to double this number in the coming years. We also want to set up new SMT lines to manufacture cables and PCBs in India in association with our Indian partners. We are also talking

Mobility february 2018

Mr. Fu adds, “In 2018, we are going to expand both width and depth of our product portfolio and will add more OEM customers to our list. Those parts which we outsource, we are taking from leasing vendors of international repute in providing ICs, transformers, etc.

This helps us to maintain high quality. For instance, electric power quality in India is poor and to meet this condition, we have ICs that protect from voltage fluctuations. This will protect the chargers and also the devices of our customers. We provide quality and costeffective solutions to our clients. We are also planning launch our own brand in India later this year so that we can provide high-class mobile accessories to the India consumers, besides offering our continued operations to serve the India OEM customers. We are delighted by our success in the last two years and are looking forward to brilliant future in India.”

Regarding their future plans, Mr. Fu reveals, “In our next phase, we will be providing adaptors for laptop, LCD TVs, set-top boxes and car chargers. We already have CCTV adaptors in China, which we will bring into the Indian market in the second half of 2018. We will increase the width and also the depth of our product portfolio in 2018 and 2019. In China, we are already providing wireless chargers in China, but right now in India we do not see such a great demand for them, but in 2019, demand for wireless chargers could increase in India.”

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make in india

Glorious Electronics is all set to launch its own product line under its brand “GLORIOUS” Mr. Pradeep Bhatia, Managing Director of Glorious Electronics

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oday, we’re staring down a future where mobile accessories market like portable headphones, external battery packs, camera modules, and clever keyboard peripherals will hold more intrigue and potential for disruption than smartphones by themselves. Accessories and peripherals are picking up the slack, offering greater potential for hardware differentiation and profit, both in the short and long term. Looking at this huge opportunity in the mobile accessories space Glorious Electronics who are one of the leading manufacturer of mobile accessories is all set to enter the market with its own brand name Glorious.

Glorious Electronics (I) Pvt Ltd, based out of NCR (Faridabad, Haryana), is a leading manufacturer of a wide range of RoHS Certified mobile accessories including mobile chargers, USB data cables, car chargers, hands free, power banks, tempered glass, etc and also other accessories like appliance switches, sockets, power switches, electromechanical switches, etc. Glorious Electronics is an ISO 9001:2000 & ISO 14001:2004 company and has been a provider to leading national and international clients like Lava, Intex, Micromax, Whirlpool, LG, Su-Kam, Luminous, etc. The 30-year old company is reputed for consistent quality, high standards and transparent deals. Glorious Electronics has its fully equipped R&D and manufacturing facilities manned by qualified professionals in Faridabad.

They are also in the healthcare vertical for over a decade by the name of Prymax Heathcare under which they design, develop, and manufacture Medical Disposable Products .Prymax Health care is an Indian collaborator for Integra life science. USA.

In an interaction with Mobility Magazine, Mr. Pradeep Bhatia, Managing Director of Glorious Electronics, shares their company’s vision, mission and plans with regard to mobile accessories.

Glorious Electronics and its main operations and objectives: We have been manufacturers for leading MNCs like LG, Whirlpool, Samsung and also mobile phone vendors like Intex to mention a few. Our USPs are we are a customeroriented company with state-of-art facilities for design & development and manufacturing as per customer’s specifications. We have backward-integrated all in-house facilities like R&D, toolroom, molding & assembling, testing lab, etc.

Mobility february 2018

Current initiatives on mobile accessories front Now we want to supply mobile accessories in our own brand name Glorious directly to the market. We have already started providing mobile accessories like mobile charges, data cables, power banks, hands free, car chargers, etc in the Indian market. Soon, we will be launching headphones, Bluetooth speakers, sports watches, etc.

Make in India initiative and your progress in this direction Make in India is a very good initiative from our Prime Minister, Mr Modi. Soon domestic manufacturing will take a big leap due to increase in import duty. We have already been into domestic manufacturing, we see Make in India as a very encouraging program and we will lead from the front in driving this initiative forward.

Your current production capacity Right now our monthly production capacity is: Mobile chargers, 15 lakh units; powerbanks, 1 lakh units; car chargers, 5 lakh units; earphones, 20 lakh units; and data cables, 20 lakh units. Our power bank capacities range from 5000 to 20,000 mAh. What are your USPs on the manufacturing front and what are your geographic areas of operation?

We are using 2amp PCB for chargers and we are using plastic material procured from Germany-based providers (PCABS—flame retarding material) and we are using the batteries procured from LG and Samsung. All these are considered industry-standard materials that give edge to our products in the Indian market. Our chargers offer power from 500 milliamp to 3 amp. We are focusing on supplying pan-India and also on exports. We are a 100% Make in India product and our products are better than those provided by most other manufacturers. We have a proven and established system of manufacturing backed by years of experience. All the products of Glorious Electronics are BIS and ROHS compliant and we are an ISO 9001:2000 & ISO 14001:2004 certified.

Your plan for Glorious

By Jan 2019, we want to have more than 150 channel partner’s pan-India and we want to establish Glorious Electronics as a strong brand across India. Given our infrastructure, experience and reputation, we are very confident of growing into a big mobile accessories brand in the Indian market.

Guest Column

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Getting The Sharp Benefits Out Of Air Purifiers Mr. Shuvendu Mazumdar, National Product Manager- SHARP Air Purifier Business

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angerous. Hazardous. Apocalyptic. Many environmentalists had used such words for Air Quality. Of course, it had to do with the air pollution levels in Delhi. The National Capital and its inhabitants struggled for a breath of fresh air for months. The Air Quality Index reached the dangerous level of over 1000.

Till date, it hovers around 400 mark, which is considered to be unhealthy. Research on air pollution from Delhi and surrounding areas revealed that mortality and morbidity increased with higher air pollution. Moreover, symptoms like Nasal Blockage, Allergy, dryness of skin and even children falling sick frequently are on rise in lieu of bad Air Quality for a considerable period.

It’s true that many of us might not suffer from serious health conditions because of air pollution immediately. But the damage is slow, progressive and often permanent. From irritations of eyes and mouth to depleted energy levels, respiratory issues and drastically reduced lung function; air pollution can have a devastating impact on your overall health. If you think you can safeguard yourself from the ill effects of air pollution by staying indoors then think again.

Several studies have noted that indoor air quality all over the country remains abysmal and can be the cause of serious health hazards. With every breath some pollutant or the other enters our body, bombarding our immune system thus affecting our health. If we can reduce the intake of toxic pollutants by breathing clean and fresh air at least while we are sleeping, inflammation can be reduced which in turn reduces sick days. Several research documents and field trials have proven the effectiveness of Air Purifier at homes or other indoor spaces, but they can be can be more effective if used for a longer duration of time and at a stretch.

Room Air Purifiers can make a world of difference to the quality of air you breathe at home and offices but with no regulations in India on specifications and performances of air purifiers, and all brands promising similar outcomes,

Mobility february 2018

How do you decide which one’s the best for you and your needs?

Making the Sharp decision Since it’s about the comfort and wellbeing of your loved ones, you want to make the best decision when buying air purifiers. But it’s important to realize that Indian market is nascent. While there are certain factors and specifications that you can consider when weighing your options, without proper certifications it becomes a tricky decision. The quality of the HEPA filter, Clean Air Delivery Rate, Air Change Per Hour, product warranty are some of the features that have to be taken into account. But what about the crucial certifications and research that backs the claims of number of brands in the market?

Thus, while selecting an Air Purifier one must look for certifications and testing results. “Several institutions including British Allergy Foundation and TERI has extensively tested Air Purifiers for their functionality and performance and further have provided their seal of trust against which consumer may evaluate their options of buying while making purchase decisions” said Mr. Shuvendu Mazumdar (National Product Manager), Sharp Air Purifiers. Also with such standards in place consumer can choose a holistic Air Purifier which may help them combat against irritants like dust, fungi, viruses, pollen and mold via eliminating them from air and surface along with PM 2.5 and PM 10 dust particles.

British Allergy foundation has recently tested Sharp Plasmacluster Air Purifiers and found their effectiveness in reducing asthma and allergy triggers drastically. Sharp has claimed that they have gone beyond the normal HEPA filter air purification and its award winning Plasmacluster and humidifying function ensures that the air their consumers breathe is as clean as it should be. “These air purifiers have been tested by 28 global labs for their safety and effectives, which speaks volumes about their overall quality, added Mr. Mazumdar.

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firstlook

Firstlook

Bluei Disco-Z3 Bluetooth Mobile/Tablet Speaker

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ultiple music possibilities without any limitations! Bluei Disco -Z3 is designed to make your mood truly enjoyable. Be it a get together or me- time, you can experience superb stereo sound with this 3W speaker with its multiple-connectivity option. Play whatever makes you groove.

Multiple Connectivity Connect to any Bluetooth-enabled device to play music. As long as the device is within 10 m of the Bluei Disco -Z3 speaker, it will play music seamlessly. Pairing with bluetooth devices proved to be a smooth process and the speaker will remember your device after the initial pairing ,it will automatically pair when you turn it on so long as you have Bluetooth enabled on your device.

Great Look, Good Performance Its compact design makes this portable Bluetooth speaker easy to carry in your bag. Despite being compact, it delivers a powerful performance.

Add some life to boring outdoor parties with this durable speaker. Its 1200 mAh battery lets you play music for over 6 hours.

Bluei Bluetooth speaker with a 3W power output is clear and loud. It is a fully loaded ultra light speaker with great sound. Built-in Microphone. Take calls at a distance wirefree while enjoying music. Can act like a conference call tool.

Mobility february 2018

Review

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Review

Fujifilm Instax Square SQ10 Gives you instant enjoyment

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his is the latest model of SQ series from Fujifilm, this is a instant film camera but its now also digital.

The SQ 10 is more modern and more minimalistic. It is compact in size and designed smartly. This is a hybrid instant camera with instant print plus digital technology.

This is a new format for the film in which you can print 1/1 square film format which is really fantastic.

Inside the Box: With the SQ10 you will get a wrist wrap, a rechargeable battery, a micro USB cable for charging with manuals for reference.

Design: It has an iconic design combined with thin round, symmetrical shape for easy handling and precise control.

Not too heavy but feels little hefty, it looks like a compact disk player has a symmetrical design. Looking at the front it has a turn dial which is an on and off switch, you just have to turn the dial to turn it on n off. Above the dial you will find two shutter buttons on both side which are customizable, easy for both left and right-hand use. It has also an AF lamp for focus and a timer indicator. On top front of the camera you will get a flash and, on both sides, you have the lids to

attach the strap and a speaker grill on side of the camera.

Underneath the speaker you will get a chamber where you can plug the USB cable to charge the camera and a with a SD card slot. On the other side of the camera it has an Auto and Manual switch, if it is in Auto mode it will print every picture you click, on the other hand if you put it in Manual mode you can opt for which want to print after you click. Under the switch you have the little battery chamber.

And finally, on the backside it has a first digital screen on a Fujifilm model camera, it’s a TFT colour LCD monitor so you can edit and process images to create just the look you want.

The split display allows you to view images and print them as displayed on the screen. Underneath the screen you have a circular dial with a menu button in middle of it to make various adjustments. Overall the design is very practical, it gives you both modern and retro feel.

Performance: The centre lens allows easy shooting from any angle for accurate recreation of the composition of your shot. The Square doesn’t shoot straight to instant film, though, but instead uses a very small digital image sensor that captures 1,920x1,920-pixel images about 3.6 megapixels. With a flip of a switch, you can choose to have every picture you take printed -- like an analog instant film camera -- or you can capture a shot and decide if you want a print fact after .

And, since all shots are stored straight to internal memory it’ll hold up to 50 photos or an optional microSD card. Use the command dial to perform all operations from editing and processing to printing while looking at the monitor, so that your photos come out just the way you want them.

Equipped with date selection function. A digital zoom of up to 2.4x can be applied to prints. You can also attach a tripod with SQ10. The camera takes around 2 hrs for full charge.

Verdict: Express your creativity in an instant, with stunning direct prints from the new hybrid instax SQUARE SQ10. This camera lets you capture those ‘once in a lifetime’ memories and moments beautifully, in a stylish square format.

Mobility february 2018

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review

CENTRiC L3

Fits in right budget

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F

ENTRiC mobiles, an Indian smartphone brand recently launched its new affordable smartphone CENTRiC L3. The smartphone is designed keeping the fashionconscious Indian youth’s requirements and habits in mind. CENTRiC mobiles is backed by Priyanka Communication India Private Limited (PCIPL), a Mumbai based technology brand. With the sharp features and perfectly rounded curves, the 5 inches display smartphone is an ergonomic choice for the consumers.

eatures: CENTRiC L3 which is priced at Rs. 6749 features a 1.3GHz Quadcore processor with Mali T720 MP2 GPU

along with the 2GB RAM and 16GB ROM (internal memory).

Looking at the current content consumption of the consumers in the country, the smartphone has a memory expandable slot for up to 256GB.

Camera: Talking about its camera capabilities, the L3 dons a 13

Connectivity and other features: With a Dual Sim card slot, a fingerprint sensor on the front, 4G LTE support and a battery of 3050mAh, L3 offers a better value for money proposition for the consumers. The phone also has additional features like gesture control, HotKnot, Light, Proximity and Triaxial Acceleration sensors

MP rear autofocus and 5 MP front camera. The rear camera

that make it a smart choice for the consumers looking to buy

has a 5P lens with an f2.2 LED flash which helps to capture

a phone in this range.

better pictures in low-light moments. L3 also has an HD

Verdict:

recording capability @30FPS and full HD video playback, which gives an amazing viewing experience to the bingewatchers.

Mobility february 2018

This is a very good looking phone that fits in the right budget. If you are looking for a feature rich phone is sub 7k price bracket than CENTRiC L3 is good choice.

review

Lava Z60 Now snap better pictures

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AVA launches new range of Z series smartphones last September. The Z series from LAVA focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘LAVA Money Back Challenge’. This challenge has never been offered by any other brand in the mobile handset industry before and talks about the confidence the company has on its products.

Features The Lava Z60 incorporated the Dual Bokeh Mode with the aim to better your photography. Get attractive pictures and reduce distractions by blurring the background to keep the focus on your subject. The Z60 comes equipped with auto-focus on the rear camera and flash on the front camera for low light conditions.

The Lava Z60 enhances viewing experience with its 5 inch IPS Display.

It has a 16BG inbuilt storage, running out of space is one thing you don’t have to worry about. So line up a list of videos, documents and more to download without the fear of having less storage space.

Stay in Style with the 2.5D Curved Design Impress everyone with the sleek, stylish and elegant Lava Z60. Light to hold, with a stylish finish, the Z60’s 2.5D Curved Design will ensure you will never want to put it down.

Don’t Drain Out of Power Easily With the 2500 mAh Battery you can have your phone function for hours on end without running out of charge. And the battery saver optimises power so that you spend more time staying connected and less time looking for a charging outlet.

Mobility february 2018

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review

Kodak 55UHDXSMART 4K UHD

Smart TV A true value for money preposition

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PPL one of India’s leading manufacturer of TV’s and

what scene is playing on it. The TV runs on a customized

Electronics is now producing Kodak TVs, with the

version of Android 4.4.4 Kitkat which is bit and also there is

aim of cashing in on the iconic brand and taking

no Google Play store but it can be installed using external

its business to the next level. They recently announced the

Google Play store APK file which is we feel are few cons for

launch of Kodak 55 inch 4K UHD Smart TV in India, which is

this product. The TV has preinstalled with third-party app

attractively priced at Rs. 43,990 and available exclusively on

store Aptoide App Store which also works like Play store

Flipkart.

and provides all latest Android applications to install. The

Features:

remote has shortcuts for the screenshot, Hotstar, YouTube,

The smart TV is powered by dual core processor and is

Netflix, Miracast, Browser. Apps, Sound mode, Picture

running Android 4.4., with 55 inch screen size with a 3840 x

Mode, Subtitles, Vision mode and other standard buttons

2160 pixels resolution. Inside the hood it houses a dual core

and shortcuts. The Vision mode has further three modes:

processor clocked at 1.4GHz, this is a 32 Bit SoC coupled

High, Mid, Low those uses to set the brightness level of the

with Mali T720 GPU. This smart TV is running Android Kitkat

TV to reduce the eyes stress. Setting up the TV is very easy,

(version 4.4) with 1GB RAM and 8GB of internal storage

you can also refer to the setup guide if you wish. The TV’s

space. The smart TV comes with WiFi, LAN connectivity and

two HDMI ports let you connect your cable, DTH, gaming

supports screen cast, Kodak 55 inch 4K TV comes with USB,

consoles, and other gadgets without any hassle. The

HDMI, audio points, RJ45 port and 2x 8E10W speakers.

overall performance of Kodak 4K UHD is brilliant,this TV is

Performance:

both durable and sturdy. Thanks to an ultra-thin bezel, the

The build quality and design looks decent enough

screen looks bigger and offers a wider viewing experience.

for any space, get the perfect view that fits flawlessly in

Miracast of the TV is superb and there is no lag between the

your home. This Full HD smart TV from Kodak, with its

video playing on a smartphone while projecting the same

host of innovative features. The panel is manufactured by

on TV.

Samsung provides contrast ration of 6000000:1, The color

Verdict:

reproduction is good and natural, visuals look sharper and you won’t have to squint at your television screen to know

Mobility february 2018

Great Value for money product with, Fit & Finish and Great Features.

events

ERD Technology Road Show concluded Successfully at Taj Vivanta

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ecently, ERD Group concluded its Technology Roadshow at Taj Vivanta Surajkund. In a mega event ERD Group showcased all its latest and

upcoming products in this Technology Roadshow, Sanjeev Bhardwaj, CMD of ERD Group addressed more than 200+ audience in this Technology Roadshow which includes retailers, distributors, partners and media professionals. In his powerpact speech he not only motivated their partners but also shared his Make in India initiative and how he is planning to take it to the next level so that they can achieve the setup goal for ERD. “Backed by qualified and experienced professionals, we are capable of catering the requirement of electronic

3.25 lakh cables but we’re going to increase it 3.50 lakh,” he further added.

“The year 2018 is very important for us. We’re going to set up ERD offline Mega Store in 2018 with the investment of INR 20 crore in 2018. ERD has come up with charger with software like Quick Charger, QC 3.0 and TC-100 at the most affordable prices. We’re also going to launch different models of car charger of models like CC-100, CC-66 and CC-68 QC 3.0.

ERD will present Type C technology which will revolutionise the charger industry,” concluded, Sanjeev.

ERD Group has a state-of-the-art facility to manufacture products under strict quality control standards Every manufacturing process is well institutionalized and equipped

products. We offer a salient range of products which is

with precise testing instruments to control the production and

precisely designed by our expert engineers. Our professionals

product quality. Every component is screened and tested to

have rich industry experience and in-depth knowledge which

ensure 100% quality.

helps us in offering quality range of chargers, torches, lanterns and other products” Sanjeev quoted.

He also emphasize the government’s initiative Make in India is also very good for the country. It will provide employment to millions of Indians while preventing the flight of foreign currency abroad. ERD has been manufacturing in India even before the government launched Make in India initiative. Further, all our products are BIS certified. We have been in the electronics manufacturing in India since 1997.”

He also announced the ERD offline Mega Store in 2018 with the investment of INR 20 crore. “ERD has one crore happy customers every month. ERD Group has a state-ofthe-art facility to manufacture products under strict quality control standards. In fact, 75 percent parts of each ERD products are in-house manufacturing. Last month, we’ve sell

Mobility february 2018

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Special Story

In his last full budget before general elections in 2019, Finance Minister Mr. Arun Jaitley reduced corporate tax for 99 percent of the companies to 25 percent. In keeping with his earlier announcement of reducing corporate taxation rate to 25 per cent, the finance minister made the change for companies with turnover of upto Rs 250 crore, up from Rs 50 crore announced during his last year budget speech. He said this would take care of almost 99 per cent of the companies and would have an impact of Rs 7,000 crore on government finances.

Only about 250 companies would have a turnover above the cut-off level. An ID on lines of Aadhaar would also be set up for companies.

Mr. Jaitley also proposed to increase customs duty on mobile phones from 15 per cent to 20 per cent, on some of their parts and accessories to 15 per cent and on certain parts of TVs to 15 per cent. “This measure will promote creation of more jobs in the country,” he said.

Industry leaders share their views on Union Budget 2018 Mr. P Sanjeev, Vice President Sales Huawei India, Consumer Business Group.

“Huawei Honor is with the law of the land and in line with the government’s vision of furthering local manufacturing. With our India first strategy, our aim is to build local capacity for indigenous production in India to meet the growing demand for the our smartphones in the market in the long run. Earlier this week, we have begun production of our latest bestseller the Honor 7x and will continue to add to our production portfolio.”

Mr. Vikas Agarwal, General Manager at OnePlus India “Since the announcement of Make in India program 3 years back, over 85% of smartphones sold in country are now produced locally. So, this is opportune time to introduce next set of regulations to attract investment in the manufacturing sector and establish India as a global hub for electronics. At OnePlus, we are fully committed to the Indian market and welcome the proposed regulations.

Mobility february 2018

Currently, all OnePlus smartphones are produced locally and we are already exploring ways to further increase the share of local manufacturing to ensure there is minimal cost impact of any new regulations to the end customer.”

Mr. Sanjay Kumar Kalirona, CEO & Director, COMIO “The Union Budget-2018 is a positive step towards India’s growing smartphone market. The increased custom duty on mobiles will further boost local manufacturing and will be the essential push to create a manufacturing eco-system in India.

Smartphones play a crucial role in today’s times and this budget is an extension to the ‘Digital India’ initiative.

With focus on development, it is a progressive budget and is a stepping stone to India’s growth story.”

Mr. Manish Sharma, President and CEO, Panasonic India & South-Asia; President, CEAMA. “ACE industry welcomes the Budget, particularly the push for local manufacturing of Mobile Phones and Consumer Electronics by increasing Customs Duty on imported products and components, a move that is consistent with the government’s Make-in-India initiative. The focus on improving rural electrification and well-being through the National Livelihood Mission will stimulate rural demand for electronics and appliances in the short to medium term meanwhile, a

Special Story sustained development can be ensured through the focus on Smart Cities. The MSME sector, which forms the backbone of the electronics industry will benefit from reduction in corporate tax from 30% to 25% and the allocation of ~Rs 3,800 crore for the development of the sector will translate to strengthening the electronics eco-system at large.

Further, doubling of allocation towards future technologies such as IoT, Robotics, etc. are encouraging as these rapidly growing technologies are likely to impact our industry as well.”

Mr. Syed Tajuddin, CEO, Coolpad India.

“This budget is pretty regular with a mix bag of things, nothing path breaking or outstanding to boost the manufacturing sector.

For agricultural and rural economy there is some really positive news, but not great hints for the Consumer durable and mobile handset industry. The increase in custom duty from 15% to 20% will definitely hamper the cost to customer, especially when it comes to getting repairs for the high-end devices. While increase in custom duty on handsets will compel brands to manufacture or assemble more in India, still there is not great support for local ecosystem for manufacturing spare parts. And this lack of local spare part manufacturers will mean a tough situation for mobile handset brands. Hence a brand is compelled to import most of the spare parts and customers have to bear some burden of it.”

Mr. Sudhin Mathur, Managing Director, Motorola Mobility India “The current move will provide stimulus to the government’s ‘Make in India’ initiative and further enhance the manufacturing sector leading to job creation. Our journey of Make in India began three years ago and we have been manufacturing and assembling at our manufacturing unit through our global contract manufacturing partner Flextronics.

We have doubled up our production capacity this financial year and will continue to scale up our manufacturing capacities to meet the growing customer demand”

Mr. Sachin Batra, CMO, ZTE Corporation.

“With the increase in basic custom duty from 15 to 20 percent, the government has shown the encouragement to major smartphone players in setting up their manufacturing units in India. This step apart from supporting the Make in India movement, will also create job opportunities. The emergence of artificial intelligence will prepare the country for future and novel

technologies. Providing optical fibre connectivity through Bharat Net Program to 2.5 Lakh villagers is a commendable addition to this year’s budget that will indeed make life easier for Indians”

Mr. Ajey Mehta, Vice President India, HMD Global.

“HMD Global continues its strong emphasis on PM Modi’s Make in India campaign. While the import duties for mobile phones increased to 20%, along with a 15% duty on key components, this will have a minimum impact on our business, as all of our current portfolio of Nokia phones are manufactured in India.” said Ajey Mehta, Vice President India, HMD Global

Mr. Amit Gujral , Chief Marketing Officer, LG Electronics,India “The Budget undoubtedly is a ‘people’s budget’, favouring the rural populace, which is the backbone of the Indian economy. Government’s focus on transforming India into a Digital power with its roots in promoting innovation ecosystems, smart technology, robotics , IoT and artificial intelligence is commendable. It is good to see that there has been a significant push to boost the ‘Make in India’ initiative. Our heartiest congratulations to the Government for focusing on healthcare, infrastructural development and further investing in Swacchh Bharat Mission.”

Mr. Rajesh Aggarwal, Co-Founder Micromax This year’s Budget has brought significant changes, focusing on various key aspects which are largely stressed upon our overall economic growth – Rural, Agriculture, Ease of doing business, skilled based education, job creation, healthcare, housing, Structural reforms and infrastructure development which will help stimulate and strengthen the Indian economy The emphasis is on establishing a programme to bring in direct efforts towards building a holistic ecosystem for Artificial intelligence. The focus on AI is a welcome move towards technological advancements in India and an allocation of INR 3073 crore for the Digital India scheme will certainly propel digital adoption and smartphone adoption in the country.

The increase in customs duty on Mobiles will encourage local manufacturing. As India is becoming the global hub for manufacturing, the measures taken by the government will surely grow confidence amongst the manufacturers and I strongly believe that this will further create business and human resource opportunities as well. Also, with the government’s move to invest in over 5 lakh WIFI Hotspots, will enable rural India to have Broadband access which in turn will be a significant stepping stone in the Digital India movement.

The government’s measures towards the import duty on printed circuit boards (PCBs), camera modules, connectors and other components that go into making smartphones, will

Mobility february 2018

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Special Story

boost the Make in India initiative and will relentlessly pursue in curbing imports and building value addition in the country.

Micromax is deeply connected on the Make in India initiative with 3 running factories and we support this.

However, the increase in customs duty on the certain parts of TV might affect the manufacturing ecosystem adversely.

We need the government to help in creating an improved local manufacturing and a better component ecosystem for the consumer electronics manufacturers as well. With focus on growth, it is the budget to look forward that would add an impetus to the India’s growth story.

Mr. Sanjeev Agarwal, Chief Manufacturing Officer, LAVA International.

“We welcome the announcement on custom duty increase in mobile phones from 15pc to 20 pc in the Union Budget 2018-19. This will provide a big boost to the Make-inIndia campaign by the government, and will be instrumental in achieving our country’s vision of making India a global hub for mobile phone manufacturing. Local manufacturing will create more job opportunities, benefitting the youth and contributing towards the overall growth of the economy. I congratulate the government on this landmark decision.”

Mr Rajeev Jain, Chief Financial Officer, Intex Technologies “The Budget is focused towards increasing the personal disposable income in rural India and critical areas like education, health and infrastructure. This will further enhance the Make in India initiative of the Government in critical electronic industry particularly mobile, which is the key product of all the Government’s initiatives.

The Budget will spur the demand side of the economy by proposing various rural income enhancement schemes and reducing various pain areas of farmers. This will in turn rejuvenate the overall economic growth and spur demand for consumer electronics items like mobile phones and LED TVs thereby fuelling domestic businesses.

Intex has been known to cater to the developing Tier 2 and 3 cities since inception with its affordable consumer products and with the various rural personal disposable income enhancement schemes introduced in the budget, it will give a fillip to the sale and demand of electronic products.

The budget has further strengthened the Digital India initiative with the boost in increasing allocation for digital education through classrooms and continue with the further broadband penetration in the country.

I welcome government’s move to walk the talk on “Make in India” by increasing customs duty (to 20%) on the imported mobile phones and in PCBAs of accessories like batteries & chargers (15%), which will prove to be the big boost for localisation and setting up of a domestic component ecosystem. This is a big thumbs up to domestic players like Intex, which have been developing domestic capacities since long in electronics manufacturing.

Mobility february 2018

The Budget has also increased duty on certain LED TV components such as LED panels (15%), which will push for developing capacities for local manufacturing of components.

Such move encourage Intex that has been working on enhancing domestic capacities and has recently began its own Open Cell Manufacturing or LED Panel manufacturing to improve quality control and produce affordable quality products. It will encourage localisation in India with domestic manufacturers now implementing plans for local production capacity.

Overall, the budget is development oriented fulfilling the ease of doing business and ease of living for citizens.”

Mr. Mahesh Lingareddy, Founder & Chairman of Smartron.

“Union Budget 2018 has given clear indications of a continued focus on the growth of new businesses in India. The announcement of increase in basic customs duty on mobile phones to 20% is a concrete step towards fostering local manufacturing in India which would further fuel indigenous innovation. This will allow us to build an innovation engine pipeline of several global brands in the country. As India’s first global OEM and IOT brand with a vision of putting India on the global innovation map, the Union Budget would prove to be the necessary catalyst for our continued growth towards becoming a multibillion dollar company globally.

India needs an investment (VC) ecosystem that can pump in US$15-US$20 billion every year to support and sustain a 5000+ startup ecosystem. Union Budget 2018 has taken the needs of the ecosystem into consideration by taking policy decisions to build a robust alternative investment regime in the country along-with a taxation model designed for the special nature of VC funds and angel investors. These policies and new taxation model would definitely help the start-ups to ensure survival and profitability over the years. As India’s first global OEM and IoT brand, Smartron believes in collective innovation and this year’s Union Budget would help us in our long term vision of bringing in the start-ups together on a single platform to innovate at the global level.”

Mr. Ashwin Bhandari, CEO iVOOMi India

It’s a welcome initiative towards make in india, in last 2 years ecosystem in India has already taken first level growth and situation has improved a lot. All the required resources for making the phones in India are stable, hence this will fuel industry growth, boom localisation to next level.

We at iVooMi will be changing over to 100% (currently is above 95%) make in India with this initiative and start the development of localisation for PCBA SMT, Battery complete unit, Transducers making in India to drive the growth to next level, “Targeting 2020 as Completely designed and Manufactured Phone In India”.

Further incentivising the higher level manufacturing (Surface Mount Technology, Injection Moulding, Optical Electronics) is recommended to expedite the design and development within Indian ecosystem.

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interview

Comio aims to set up own manufacturing unit by the end of this year.

Mr. Sumit Sehgal, CMO, COMIO Smartphones

Q Over the years the marketing landscape has changed drastically and a role of the CMO at any company has followed suit. Now, with so many marketing channels gaining traction in the industry and so many possible avenues for engagement, what are the key points you focused on for a new brand like COMIO? The first step is to really decide your segment and their channels of content consumption and engagement.

Mobility february 2018

And then for a new brand like ours, build width of awareness cost effectively which is sync with the core brand idea.

COMIO is a challenger brand and our smartphones are for today’s youth. As a brand we want to support and encourage them to hear only their own voice and shut out the external voices. This forms the basics. Through our very first campaign, #DontListen Kar Daal, we engaged with youth and raised questions on the challenges faced

35

by them and encouraged them to following their heart. We got an overwhelming response. This was possible because of 2 key reasons: One – That we engaged with our segment in their medium of choice – Digital. We also went face-to- face on ground and compounded the power through digital.

Second – The theme came from a strong insight that tugged at their hearts. Therefore, for a very sharp and targeted segment as defined for Comio, the channels of consumption were also narrowed and targeted and therefore a focussed approach has its payoffs.

Q Coming to a new brand and take charge is very challenging for everyone, how you explain your role and journey with brand COMIO till date?

I have seen my wife giving birth to two children. I am going through the same now - giving birth to a brand. It is a great feeling but is also accompanied with a strong sentiment of care, caution and responsibility. It goes without saying that this is the most ecstatic time of my life. The others have grown up and are very successful.

I must now bring up this child in a very competitive environment where my responsibility is to nurture it to the best of my ability so that it grows up to be an adult who has strong values and beliefs and then creates success and garners love for itself wherever it goes.

Q How important it is to connect with your audience? Do you feel these days marketing model was not to talk about devices but to talk about the people who use our devices?

It is the age of building relationships between brands and consumers. The marketing model has always been to talk with consumers, bond with them and build relationships with those who have the same beliefs as the brand’s. The product is a mere representation of the brand. However, many marketers have found it challenging to go beyond the product since the product

communication tends to deliver short term benefits while bonding with consumer beliefs is more profitable in the long term. Different medium can work together to deliver both and that has to be carefully calibrated to ensure that a seamless thought of the ‘What’ and ‘Why’ are delivered effectively to consumers’.

We have seen many new online campaign initiatives from COMIO, tell us how effective it was?

Our first and very successful campaign- ‘Don’t Listen Kar Daal’ was inspired by the confidence and attitude of today’s youth. Overall the campaign has done extremely well in crossing all industry benchmarks in terms of social engagement and CTR. COMIO engaged with next generation of entertainers to popularise the campaign, including internet singing sensation- Shraddha Sharma, multi-talented actor and singer-Darshan Rawal, India's no. 1 prankster group – Funk You, and YouTube star - Anisha Dixit aka Rickshawali. Complementing the core of the campaign, the brand ambassadors brought on board are the embodiment of this youthful ‘Kar Daal’ spirit.

The campaign mix was focussed on youth media consumption habits with a judicious use of digital, outdoor, radio and a high focus on on-ground youth congregation areas as well as using bloggers and influencers who had a span reaching out to youth in our selected geographies.

As the campaign progressed, new and different questions were raised to engage with the youth like “Kya girls ko late night bahar nahi nikalna chahiye? Kya phone pe chipke rehna time waste karna hai? Padhaayi ke bina kuch nahi ban paaoge? The campaign motivated people not to hesitate and voice out their opinion no matter how different it is. Over the course of the campaign, COMIO India had executed high-engagement activations with its targeted audience by sharing inspiring tales of the four-young digital sensations.

The brand has been doing exciting online and offline.

Through this campaign, we have received over 36000 story submissions from India’s youth.

Q How important 2018 is for Comio? What are your plans?

Ans. The year 2018 is extremely crucial for COMIO since by early 2018, we would have a national footprint.

Manufacturing will play a critical role as well, currently we are getting our smartphones manufactured from third party manufacturers, but we aim to set up our own manufacturing unit by the end of this year. Competition would be more intense and we need to drive our differentiation and establish our beliefs as a brand so that we can create affinity with like-minded consumers’.

Our online and offline distribution and service network needs to complement our consumer segment and offer great value as well as a smooth brand experience.

Mobility february 2018

Report

36

TRAI’s

Recommendations on NTP 2018 Mr. Rajan S. Mathews

C

OAI,

congratulates

coming

out

with

TRAI a

for

detailed

framework on the NTP-2018, and

we welcome these Recommendations issued by TRAI. We support the suggestion of TRAI to name this policy document as Information and

Communication

Technology

Policy-2018. We are happy that TRAI has considered most of the suggestions made by COAI and has come out with the objectives along with specific timelines to achieve the same.

We strongly support the TRAI’s Recommendations on simplifying the licensing and regulatory frameworks and rationalizing taxes, levies and related compliance by 2019 and we expect that the same would be done at the earliest, in this year itself. We hope that the simplification of compliance includes reduction in the multiple audits, which will save the cost and efforts of the operators.

level playing field and Regulatory equality would be maintained amongst various players.

Above all, to achieve these targets, huge investments would be required by the TSPs and for that urgent support of the Government is necessary to improve the already deteriorating financial health of the sector.

The industry has already invested over INR 9 lakh

TRAI has also come out with the strategies to achieve

crores, the sector is currently reeling under a debt of

certain targets like leapfrogging India into the Top-

over INR 4.5 lakh crores and a substantive investment is

50 nations in International rankings in Ease of Doing

required of over 2-3 lakh crores over the next couple of

Business in the ICT sector. COAI is of the view that in order

years for a fully connected and a Digitally empowered

to achieve these targets, the Govt. should come out with

India. The industry has therefore called for creating a

a detailed plan on each of the objective clearly outlining

stable, predictable, innovation & investment, friendly

the strategies, timelines, targets, roles & responsibilities of

regulatory and policy environment. We hope that the

various stakeholders.

government will extend both urgent relief, and address

While, we support these Objectives and the Strategies outlined in the Recommendations, we hope that the

Mobility february 2018

these systematic issues outlined by the industry, aligned with the recommendations issued by TRAI.”

38

solution

“We have a full stack solution for customer engagement through various channels Voice, Chat, Email, SMS and Social” Mr. Saket Setu, CEO and Co-Founder, C-Zentrix C- Zentrix is present in India, Middle East Asia, SE Asia, Africa and North America and is rapidly looking to grow into Australia, Eastern Europe and South America. The company is also working on futuristic customer experience technologies like Speech and Data Analytics, Agent Gamification and IOT based solutions.

In future, we are looking at various new ways of customer engagement and one such focus area will be voice. We are also exploring integration with IoT so that customer engagement can be taken to next orbit.

C

What are the latest solution and product C-Zentrix is offering?

It all started with a unique single box customer engagement solution in the world for 180 concurrent agents. It aims to help organizations across industry verticals to set up and manage their personalized customer engagement center hassle free and high efficiency, improving the customer experience by several folds. With a presence across 5 continents, C-Zentrix has special focus on emerging markets, and is proud of serving many top enterprises of India. Mobility India caught up with Mr. Saket Setu, CEO and Co-founder of C-Zentrix to more about this cutomer experience platform.

Which are the segments they are focusing on?

-Zentrix is a leading customer experience platform, globally and recognised by Gartner for last two consecutive years. The company was built with a vision of creating next-generation, simplified call center technology offering customer engagement center to enable better communication and 360° experience for the endcustomer.

Since 2002 when the company has formed to till date the transition and how do you see the transformation and adoption?

The Indian market is maturing as adoption of new technologies, cloud and automation is more sought for. While there are challenges in rapid adoption of new tech, lot of new opportunities are created as C-Zentrix has offerings for large enterprises as well as SMEs and startups.

C- Zentrix’s growth has been steady and sustained over the last 10 years of its first contact center product in the market. C-Zentrix scaled up from single-box to cluster based solution to a comprehensive Omnichannel platform.

We have a full stack solution for customer engagement through various channels - Voice (telephony), Chat, Email, SMS and Social. We provide our Omnichannel platform to our customers, which help them to provide an enhanced customer experience - because the agents understand the customer profile and their previous interactions. We also offer Zenbot virtual assistant, which helps in self service and connects users to live agents when required.

At present C-Zentrix clients include Max Life Insurance Limited, ICICI Lombard, Reliance General Insurance, NIIT Limited, Amity University, Kohler India, Pidilite Industries, Snapdeal, Quikr, OYO, Aegis and many more.

Mobility february 2018

C-Zentrix is working on new areas like machine learning, sentiment analysis and multi lingual voice recognition. These new areas of development will be integrated in the portfolio of CX platform and promises to bring superior customer experience.

The main segment on which we are focusing is enhancing customer experience. Customers are the backbone of any business/organization, we make sure to satisfy them at every single point. C-Zentrix is deeply focussed on enhancing customer experience and our solutions are designed to forge a strong relationship between the company and its end customers. We serve across many segments – government/ PSUs, BFSI, E-commerce, Retail, Engineering, Education etc.

What will be the upcoming trends that will drive the market in 2018 and beyond?

There are a lot of speculations going on in the market related to the upcoming trends in 2018. Artificial Intelligence has the potential to make every business smarter. It will be undoubtedly the most prominent advances in 2018. It will reduce manual work to the minimum. There is no doubt to the fact that 2018 will definitely witness a steady traction in cloud based communications as it is increasingly being used by businesses.

Its core advantage is simplicity of the technology and the lower investment involved that will attract the larger customer base to adopt the services. Chatbots and virtual customer assistant driven by machine learning will also be accepted in industry and as the voice based technology is getting matured, NLP (Natural Language Processing) and NLU (Natural Language Understanding) will come to the forefront.

The year ahead will be very encouraging for block chain as the demand for safe and secure digital transactions rises.

We hope that new technologies that help to save costs and enhance customer experience come into focus in 2018.

Our future plans are closely linked with introducing better and smarter solutions for our customers. Apart from new products introduction we are also entering into new geographies and strengthening our relationship with existing customers and partners.

Date of Pub: 10th February, 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18