CMYK
Mobility Interaction
Mediaman Targets Growing Smartphone Sector for Storage Market The growing market of smartphone in India offers huge scope for vendors who caters to memery products. And Dushyant Mehta Chairman & CEO of Mediaman Infotech (P) Ltd. predicts that this opportunity will be there for atleast next 5years. Dushyant Mehta, Chairman & CEO, Mediaman Infotech (P) Ltd.
M
ediaman Infotech (P) Limited was first founded in 1987 as Mediaman by Mr. Dushyant
Mehta, and later incorporated as Mediaman Infotech (P) Limited in 1996. Today, Mediaman, with its headquarters in Mumbai and 40 sales offices & stock locations (and growing) spread across the country, is among the 15 largest
of the new one. That is the trend today.” On the indispensable nature of memory products in the present day, technologydominated life, Dushyant explains, “Memory storage products have huge opportunity. You cannot always depend on the Cloud for essential information; you need to have it handy. For that
allied areas. Soon innovative memory cards for smartphones will appear which will be used for many purposes—buying, transacting and so on. We will be present in this market and will try to gain maximum mileage. We are promoting the memory products of SanDisk, Toshiba, Transcend, etc wherever appropriate.
you need storage devices with you, at office or at
Now the trend is memory with added
home. So far we have seen micro SD, SD cards
solutions. Storage business has a great scope
and USB but now there is a new innovation
in countries such as India and China where
called dual USB card which can be used in
populations are more and people’s disposable
both laptops and smartphones. New and more
incomes
efficient apps are appearing every now and then
opportunity will be there for at least 5 more years.”
for different purposes. The existing memory is
Main challenge the vendors and distributors
unable to meet the needs, so new innovations,
face is educating the channel since technology
that will remarkable increase the memory
is changing fast. In this regard, Dushyant
capacity, are bound appear increasingly in the
concludes, “Educating the channel is everybody’s
technology has advanced a lot and data storage
coming few years.”
business—vendors’ as well distributors’. Earlier
needs have increased enormously, both in
Market strategy of Mediaman and Future
size and quality. Every six months gadgets are
Trends
Information Technology distributors in India. Current trends of memory market Sharing his views on the present memory market in India, Dushyant Mehta says, “Earlier innovations used to survive for nearly 10 years and the transition to new technology was rather low. Today, new innovations are coming up after every year and sometimes after 6 months— both in software and hardware.” Today storage
appearing with many new features added which were unimaginable a decade ago. Dushyant adds, “Today, you should learn a new thing comes into the market, unlearn (or forget) what you have learnt earlier and relearn on the lines 22
Mobility April 2014
Regarding the mission and goals of Mediaman, Dushyant adds, “We will tie-up with large integrators. Per year smartphone market is growing at the rate of 30% 40%. Our target market for storage will be smartphones and the
are
steadily
rising.
This
great
people had to search for big files in the racks and then carry big bundles of files. Now you just need a pendrive—you can copy and carry without affecting original files. Social media and the Internet have become very important platforms to the spread of technology. Whenever there is a new innovation, we are ready to promote it.” www.mobilityindia.com
CMYK