MOBILITY COMMUNICATION & INFRASTRUCTURE TECHNOLOGY by Mobility india

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` 20/-

COMMUNICATIONS & INFRASTRUCTURE TECHNOLOGY MARCH 2013

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Vol. 9

Issue # 10

Say Hello to Phablet Phablets Set to Rule India's Gadget Space

Mobility Personality

HCL Goes Bullish on Cloud

Mobility Focus

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Virtualization Reigns Education

Mobility Special

Gaffar Market: India's Mobile Hub

Mobility Review

Sony Xperia Z Full Value for Money Device

Mobility March 2013

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Content Cover Story

Say Hello to Phablet

Mobility Personality

HCL Goes Bullish on Cloud

Mobility Enterprise Itâ&#x20AC;&#x2122;s Advantage WiFi for India

Mobility Special Gaffar Market: Indiaâ&#x20AC;&#x2122;s Mobile Hub

Mobility Focus Virtualization Reign Education

Mobility Trend 23 Samsung Display World of Mobility and Convergence Mobility Review

25-28

Mobility News

Intex intros Matrabhasha on two smartphones

Sistema Shyam TeleServices not to be .....

Salora launches Protab and Protab HD Tablets

Tata DOCOMO Offers 3G double data advantage

SistemaShyam Gets Ready for March Spectrum...

Dassault Appoints TVASTAR Reseller for....

Idea Launches the BlkackBerry Z10

Gionee all set launch its range of mobile devices...

BlackBerry India MD Sunil Dutt resigns

Videocon Announces Exciting Internet Plans on...

Simmtronics presnetys cheapest 10i inch tablet...

Huawei India launches the Ascend Y210D...

BlackBerry works with Trend Micro on Malware

Uninor to refund unutilized pre-paid balances...

Samsung Introduces REX SmartPhones

ASUS Unveils MeMO Pad

Pantel launches Penta T-Pad WS707C

MTS Partners with IUEPN on Polio Eradication

Intext Unveils A New Aqua Smartphone Model

Vodafone Forays into Wireline Services

RAPOO Launches 2.4GHz Dual Input Mode....

Ver Se wins GSMA Global Mobile Award 2013

Lava Launched ICS-based 1GHz Iris 430....

Maxim Demonstrates Integrated Products at MWC...

VMware unveils Horizon Suite for Workforce...

Beam and MasterCard Ally to Reach 14 Million...

ASUSTek ranked No. 4 among gloabl Tablet...

Samsung Unveils a Wide Range of Products

Konka Unveils Smartphone Series in India www.mobilityindia.com

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Editor Choice

Nokia’s Lumia Series, Stunning and Power-packed Nokia’s latest smartphonesLumia 720 & Lumia 520 is our Editor’s Choice for March 2013 Blending exceptional style and innovation, Nokia Lumia 720 offers a power ful camera, multitude of navigation options and an integrated enter tainment and social experience of Windows Phone 8. Nokia Lumia 520 is an highly immersive and affordable smartphone that provides rich selection of innovations for a more fun and exciting smartphone experience. Nokia Lumia 720 Nokia Lumia 720 has an awardwinning unibody design and is powered by Qualcomm Snapdragon S4 Plus mobile processor optimized for the Windows Phone 8 experience. The highly responsive curved 4.3” Clear Black Display with super sensitive touch brings an innovative lamination process for wider viewing angles, and enhanced clarity in bright conditions thanks to software enhancements. Nokia Lumia 720 comes with the

Mobility Voice

India’s Telecom Woes Continue Indian Government - Telcos understated revenue by `11000 Crore

he government has said that the country’s five leading telecom operators understated revenue by nearly `11,000 crore during two financial years and have been asked to pay additional licence fees. The understatement of revenue was detected during special audits conducted for 2006-07 and 2007-08. Telecom operators are required to share a certain percentage of their revenue with the government as licence fees and an understatement would result in lower payments to the Centre. According to government officials, Reliance had understated revenue by over `3,400 crore, followed by Tata (over `3,150 crore), Bharti, Vodafone, and Idea. The statement came even as it emerged that telecom firms owe the government over `9,600 crore as outstanding amount for spectrum usage charges and licence fees. Bharti Airtel owes `3,275 for spectrum usage charges and licence fee followed by BSNL (`2,093 crore). Reliance owes the third highest amount of `1,656 crore. The government has imposed penalties of `2,200 crore on operators for outstanding usage charges and licence fee.

Swapan Roy

Editorial Front

HERE suite of applications, including HERE Maps, HERE Drive for free turn by turn navigation and HERE Transit. Nokia Music offers unlimited music streaming, free of adverts or subscription charges, it also includes the ability to download playlists to listen offline. With NFC connectivity, music can easily be streamed from the Nokia Lumia 720 directly to NFC enabled accessories such as the JBL PlayUp portable speaker, simply by tapping the two devices together. 2

Mobility March 2013

Editor Chief Editor Asst. Editor

: : :

Swapan Roy Manoj Jha E.J. Jawahardatham

Design Desk Art Director

Anit Kumar

Acct. & Finance Finance

Sandip Sarkar

Marketing & Sales Marketing Manager : Marketing Executives : Circulation Manager : Production : System Manager :

Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240. Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com Web : www.mobilityindia.com

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Mobility Enterprise

It’s Advantage WiFi for India WiFi Hotspots are springing up fast in India and this is set to deliver better user experience on the network side

wing to the exponential growth of data traf f ic on wireless cellular infrastructures over the last several years, WiFi is one technology which has emerged as a big winner in the Indian region. It has been matched or even surpassed by a phenomenal increase in Wi-Fi traffic originating from WiFi-enabled smartphones and tablets. All this is contributing towards better wifi infrastructure in the form of hot spots. Hence, if we look at the wifi scenario in India, from individual homes and workplaces, to coffee shops, retail stores, hotels and airports (and yes, even on the planes), Wi-Fi hotspots are springing up all over continuing to proliferate and are becoming ubiquitous for semi-nomadic data connectivity that today’s mobility driven user is asking for. As the demand generation for Wi-Fi based connectivity lies primarily in its availability and relatively easy configuration, the use of Wi-Fi comes with the burden of: • S h a r e d ( u n l i c e n s e d ) spectrum • No guarantees for network performance and QoS • A potentially high price (for example, daily or hourly fees) • The need to manage access configuration for many Wi-Fi hot spots through protocols and passwords It is interesting to note that if we look back a bit, WiFi hotspots have been “dark corners” on coverage maps of mobile operators because at these hotspots the operators start losing visibility into their customers: insight into their connectivity and enhanced communication preferences.

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At these dark corners, the end-user data services riding over Wi-Fi start traversing alternative network infrastructures that do not always belong to wireless operators. The same situation is also valid for the wireline operators, including cable operators and multiple service operators (MSOs). While their service offering has been driven by large bandwidth interconnectivity with static, big-screen requirements (Internet over DSL or cable, IPT V at home, enterprise connectivity), they also see the opportunity in the “smartphone revolution” and would like to capitalize on it. With Wi-Fi’s maturity in both technology evolution and standards development (for example, MIMO and IEEE 802.11u), wireless, wireline and converged operators alike are looking at Wi-Fi technology as an option to increase their service and business reach. Mobile service providers and wireless operators view Wi-Fi as another wireless technology that can augment their macro and small cell networks with a f fo rd a b l e c ove r a g e a n d capacity, and with universal acceptance. Wireline providers

view Wi-Fi as a new opportunity to light up the ends of their last miles to attract more customers and also to leverage their overall network for reselling and wholesaling opportunities. Obviously, the ability to deal with unlicensed spectrum has an additional appeal for all of these service providers and network operators. Over the past recent years, many different approaches have been considered, examined and even deployed to allow the integration of Wi-Fi hotspots into wireless and wireline networks. While these approaches have been somewhat standardized, they still represent many different options, and often they mix different technologies to ensure the end-device connectivity. As a result, there is increased management and billing/charging complexity. In practice, many instances of operator-owned Wi-Fi rollouts h ave r e s u l te d i n p a r a l l e l network infrastructures with duplication of separate networks as well as subscriber/ policy and traffic management systems. Until recently, standardsbased approaches for carrier Wi-

Fi have been based on treating WLAN (Wi-Fi) as untrusted access and have required the use of dedicated network elements which otherwise might not have been needed. There are few or no changes in end-user equipment (mobile terminals) because this approach replaces the large-scale IPsec c o n n e c t i v i t y r e qu i r e m e n t between end-user devices and a gateway (potentially millions), per previous standards, with manageable scaling of secure tunnels between access points (APs) and a gateway (potentially thousands) using Generic Routing Encapsulation (GRE) or IPsec. W i t h p roto c o l s u p p o r t on the WLAN for interfacing Authentication, Authorization and Accounting (AAA) servers, this model allows easy integration with a network operator’s billing and charging systems while ensuring APcellular inter-mobility. As we move ahead, there are a lot of wifi based infrastructure solutions which are likely to compliment today’s operator regime and all this is surely going to increase user-friendliness and multiple device adoptions within the user community.

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Cover Story

Say He

Phablets Set to India’s Gadget S

he new term that is buzzing the entire tech industry is Phablet – this is of course a combination of a tablet and a phone. They say, ‘’phablets are the next smartphone’’. What is a phablet? Just mix up with the words Phone and Tablet; you will get the result as phablet. Phablet is a device which has the screen size ranging from 5 to 7 inches. Some call it a hybrid cessation of both generation 4

Mobility March 2013

Samsung Galaxy Note doesn’t need any introduction. Samsung Galaxy Note N7000 just took the entire industry with pleasant surprise with 5.3 inches screen size and stylus also branded as S-Pen. Beneath comes a dual-core 1.4 GHz ARM Cortex-A9 processor that breathes the life into this ingenious device. It comes with Android 2.3.5 Gingerbread version. Camera quality is just awesome and you High-price Android phablets Samsung Galaxy Note N7000: can capture best moments of your devices, which will take over the entire world to ransom in next few years. In simple words, Size of Phone < Size of phablet < Size of Tablet. However, choosing the best phablet out of the many choices, is not an easy task. So we are presenting a list of best phablets available in India.

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Cover Story

ello to Phablet

Rule Space

life with 8 MP camera. If you are like me, who keeps on doing chit-chat with friends, then Galaxy Note N7000, is perfect for you as it provides the talk time of around 26 hours. Samsung has thrown whatever it could with the first version of Galaxy Note, and their handwork speaks for itself. Samsung also equipped with some of applications of its own to lure more customers. Galaxy Note N700 is priced around Rs.29,990. Samsung Galaxy Note 2: Samsung Galaxy Note 2 was released to upgrade the line of already popular Note series phablet. Galaxy www.mobilityindia.com

Note 2 has got the screen size of 5.5 inches and Quad-core 1.6 GHz Cortex-A9 processor. It also comes with upgraded 2GB of RAM. No change has been noticed in the camera and like Note I, this one also comes with 8 MP camera. A small change has been made in front facing camera though. It has a 1.9MP front facing camera which is capable of taking HD videos as well. The huge difference can be noticed with the S-Pen design and applications designed to cooperate delicately with the new Note 2. Smart gesture, air view, multi

windows operation, S note are a few more additions to the previous system. Besides that, handwriting recognition system is smart enough to detect even worst handwriting. Samsung has ramped up its position with such smart software integration. It is destined to repeat the success of Galaxy Note I, and initial response from the user and sales figure hints at the same. You should be ready to shed anything in vicinity of Rs.37,999 to buy Note 2. LG Optimus Vu: With the screen size of 5 inch and a bunch of amazing features, this Mobility March 2013

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Cover Story “Just like any new invention, the phablets seem to create a good amount of attraction to the existing tablet users. From hand-sized computing devices to pocket-sized tele-computing devices, technology never stopped in spreading its wings. It is expected to come out in its full form by the later part of this year.” Sandeep Arya, Managing Director, Amtrak one, from the house of LG, is shining at the very first place. Powerful 1.5 GHz quad core Nvidia Tegra 3 processor and Android 4.0 Ice Cream Sandwich version speak about the reason of being this phablet at the top. With good display quality and lightweight, it surely tops on the wish list of many. 8 MP camera is quite enough to attract the photography freaks to try their hands on it. 50GB free cloud service, that you get with LG Optimus Vu, is an extra plus point. It’s klutzy 4:3 aspect ratio makes it squarish and looks somewhat ugly. Even, the cosmetics are nothing to boast about for LG. The plasticky body ensures that you will not fall in love at first sight. However, keeping all criticism aside, the LG Optimus Vu is definitely the powerful device that comes with a nice price tag. It is selling like a hot cake in Korea, which has forced them to release its successor in Optimus Vu 2. Having known Indian crowds well, one can say that LG may not be able to repeat the same success by the likes of Galaxy Note, but that doesn’t make it less enticing. It is just that Indian crowd like to cling to their favorite

brand more often (probably, this is the reason why Nokia has still survived in the Indian market). Indians are known as the most loyal customers, and if LG manages to win their heart, there will be no looking for them in next few years. It is currently available online at around Rs.29,499. Low-price phablets Micromax Canvas A100 is also a budget phablet. With 5-inch screen size, Canvas A100 shines at the top of the budget line of Android phablets. The 1GHz scorpion processor and 512 MB RAM processing muscle empowers it. The pre-loaded Ice Cream Sandwich ensures the next best operating system in the world, which can be upgraded to the latest version. It is a dual SIM android phablet. A 5MP camera is, although not the best offers different image capturing and video experience. The secondary camera is measly 0.3MP, but you couldn’t ask anything more for 10,000 INR budget range. The internal memory of 2GB can be

“We are big believers in the Phablet segment. We believe that this will be the dominating segment in the tablet industry. The key reason for this is that internet access is the killer app for tablets. Since WiFi based broadband connectivity is very sparsely available, the key to growth of tablets is mobile connectivity.” Suneet Singh Tuli, CEO, Datawind

Mobility March 2013

expanded up to 32GB through a MicroSD card. Micromax has also successfully launched its successor A110 Canvas 2 with 1GHz dual core processor and 8MP main camera. iBall Andi 5C: Although relatively new in the smartphone segment, iBall has had success in releasing some niche specific smartphone and featured phone in India. Their new offering Andi 5C is equally enticing. Equipped with Android 4.0.3 Ice Cream Sandwich, the device carries 1GHz A9 Cortex processor and 512MB of RAM. Similar to Micromax Canvas A100, it is a dual SIM phablet. The IPS display is known to offer better quality images, but the resolution of 480 x 800 kills all the fun. The device also relatively bulky with 216gms of weight and battery of 2,300mAh. A 5.0MP auto focus camera delivers decent result, but nothing exceptional here. iBall has done an exceptional job in making the device while keeping the low price tag in mind. Andi 5C is available for `12,499 in Indian market. Spice Stellar Horizon: With the 5 inches screen in Spice Stellar Horizon bid its place in the phablets list. It comes with 1 GHz dual core MT6577 Onboard processor, 512 MB of RAM and 4GB of internal storage which could be expanded to 32GB. The dual SIM phone looks good and feels solid in the hand, but don’t expect it to compete with high quality devices. The MediaTek dual core processor was a big setback for many of us, as previously it was supposed to run on the Snapdragon S4 processor. There is also no point of comparing both processor muscle power, as Spice is designed to satisfy lower food chain. Quite similar to Canvas A100, it carries 5MP shooter and 0.3MP front facing camera to serve video calling functionality. It is available in the vicinity of `11,999. Recently, Karbonn announced Karbonn A24 phablet with 4.5 inch screen and 1.2GHz dual core processor. However, we have skipped including it from the list, since the list is designed keeping 5-inch display in the mind. Even, Zync has launched dual-SIM Cloud Z5 phablet in India at Rs.9,490, but we doubt that it will available in all local stores. It has 4GB inbuilt memory, 1GHz processor and 512MB RAM. It also offers decent 8MP camera. As being put by Sandeep Arya, Managing Director, Amtrak. “Just like any new invention, the phablets seem to create a good amount of attraction to the existing tablet users. From hand-sized computing devices to pocketsized tele-computing devices, technology never stopped in spreading its wings. At present, the phablet market is at an evolving www.mobilityindia.com

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Cover Story

Huawei goes Bullish on Phablets At a time when convergence is ruling the roost, a new category of convergence friendly devices is emerging, it is phablets. Global device manufacturer Huawei is positioning itself as a phablet provider with an array of devices targeted for the end consumer segment. Mobility spoke with Victor Shanxin, President, Huawei Device India on its present focus and future plans. Q) Phablets is one big segment which has emerged quite well in the market. What is your take on this segment and how is it likely to move ahead? With several number of players entering the smartphone market, we have seen lot of happening and the latest being Phablets. In todayâ&#x20AC;&#x2122;s era a phone is just not limited to talking. It has gone beyond and has increased to other factors like increasing internet usage, consumption of more visual content on mobile devices, and the need for large form factor. Phablets, device possessing features of both smartphones and tablets as they have voice calling capabilities, faster processor, larger battery, more storage, and high resolution displays of a smartphone along with larger screen sizes of a tablet varying between 5-7 inches, is becoming a preferred choice for the customers. Being a multipurpose device, which can be used as a camera, audio and video recorder and allowing access to the internet not only to browse social media but also to perform business related computation will surely stay in the market.

Q) What kind of trends is likely to take this segment forward? Phablets are becoming the preferred choice for customers as they offer life-like viewing experience to access rich content. It is becoming a multi-purpose electronic gadget, which can be used as a camera, audio and video recorder. The latest trend to watch out for Phablets is its great future prospects because of user interface Q) How many phablet models do you have at present? What are improvements websites and apps and also larger screen which allow your plans in this direction? more interactions between apps as well as more gestures for navigating Last year during Diwali, we launched the ultra-portable and sleek the phone resulting in less eye strain and better videos display. Huawei MediaPad 7 Lite. Weighing just 370g, the tablet comes in a metal unibody shell powered by Google Android 4.0 and a Cortex A8 Q) What would be the size of this market of phablets in India and 1.2GHz processor. Its super-clear 7-inch 1024 x 600 IPS multi-touch how is it moving ahead? 1080p high-definition display is complemented by its 3G cellular voice According to a report by firm ABI Research, almost 83 million function. As MediaPad 7 Lite allows an easier way to stay in touch phablets were shipped in 2012, an increase of 4,504 per cent from with its 3G and WiFi cellular, SMS and MMS capabilities we can call 2011. ABI Research projects that more than 150 million phablets will it as a phablet. be shipped in 2013.The report also says, the bulk of phablets will be Further to our plans in this direction, we launched Ascend Mate at shipped in the 4.6 to 5-inch screen category. It is anticipated that four CES 2013. This smart phone comes with a large 6.1 inch HD Magic out of every five phablets shipped will be in the mentioned segment. It touch screen placed on a smooth and light body. It offers the optimal is forecasted that the phablet shipments will grow gradually from 2014 experience for gaming, reading text heavy web pages, and also viewing onwards, and only around 25 per cent of smartphones shipments in photos and videos. Its compact design with highest screen-to-body 2018 will be of the phablet genre. ABI analyst has also pointed out ratio is also a huge step ahead. The best point is that this phone has that phablets are more likely to eat into the tablet market size. is its processor and battery life, it has a 4050 mAh battery and 1.5 GHz quadcore processor. With QPC and ADRX smart power-saving Q) What would be your market share in this segment and what are technology, the smart phone provides up to two days of ordinary usage your plans? on a single charge and it has fast battery charging capability, The Globally, Huawei want to be top 3 device brand for the next 4 years. Ascend Mate runs on Android 4.1and also has a nice 8MP camera In the phablet category, we already launched mediapad 7 inch tablet, that can also record HD video. Ascend D2 and Ascend mate.

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Cover Story stage. It is expected to come out in its full form by the later part of this year. At present, we have only tablets in our product portfolio. We will be launching our range of tablets in the coming month. In the next quarter, we plan to launch our dedicated series of tablets for specific audiences, which will be packed with suitable applications and features for the dedicated use – such as, Education, Travel, Health, etc. Surely, in the coming quarter, we will be bringing out something in the phablet market, keeping in view the consumers’ demands and requirements. This is too early a stage to speak anything about it,” he added. According to Suneet Singh Tuli, CEO, Datawind, “We are big believers in the Phablet segment. We believe that this will be the dominating segment in the tablet industry. The key reason for this is that internet access is the killer app for tablets. Since WiFi based broadband connectivity is very sparsely available, the key to growth of tablets is mobile connectivity. We currently have two models in this segment: UbiSlate 7C+ (MRP Rs. 4,999) UbiSlate 7CZ (MRP Rs. 5,999) Both are 7” screen models with multitouch capacitive screens, WiFi & GPRS/Edge modules. The UbiSlate 7C+ has a single front VGA camera, while the UbiSlate 7CZ has front and rear dual cameras (VGA and 2MP). Both units can be used with a mic/headphone cable or by holding to your face without a cable. The UbiSlate 7CZ also has Bluetooth connectivity. Our focus will be to introduce models in different sizes (5”, 7”, 9” and 10”) and continue driving pricing down. Trends in Phablets Explaining the trends in Phablet segment, Sandeep Arya says that with the spread of Phablets, it can be predicted that mobile computing will become easier. “The size of this device is smaller, making it able to readily replace the large-sized tablets. From handsized computing devices to pocket-sized tele-computing device, Phablet segment would see great trends in the market,” he explains. As being put by Suneet Tuli, affordability is going to be a key requirement for growth in this segment both for the hardware and cost of internet access. A key trend that is going to drive this segment is the quality of the internet experience. At DataWind we’ve developed a breakthrough web delivery platform on which we’ve received 18 U.S. patents covering over 1,000 claims -- resulting in a superior web experience even on standard GPRS networks,” he adds on. Indian Tablet Scenario The overall India Tablet market recorded 8

Mobility March 2013

sales of 0.55 million units in 2Q 2012 (Quarter ended June 30, 2012). This was reported in the India Quarterly Media Tablet Market Review for 2Q 2012 released today by CyberMedia Research, the premier IT, Telecoms, Semiconductor & Electronics, Government, Entrepreneurship, Energy, Healthcare and User research firm. In the overall India tablets market, Micromax leads with 18.4% share, followed by Samsung at second position with 13.3% and Apple at third position with 12.3%, in terms of sales (unit shipments) during the 2Q 2012. Table 1. India Quarterly Media Tablets Market Review for 2Q 2012* Vendor % Share Micomax 18.4 Samsung 13.3 Apple 12.3 *Source: CyberMedia Research (CMR) India Quarterly Media Tablets Market Review, 2Q 2012, September 2012 Though the India Tablets market is still at a nascent stage but at the same time

positioning their devices at India’s youth.” Some of the key trends in terms of specifications of media tablets in India noted in 2Q 2012 are in the table below. Table 2. India Quarterly Media Tablets Market Review for 2Q 2012*: Trending Feature Trending % Share Connectivity Wi-Fi 69.6 Display 7’’ 79.7 OS Android 87.5 Processor speed 1Ghz 45.9 RAM 512 MB 59.7 Call Feature No 83.5 *Source: CyberMedia Research (CMR) India Quarterly Media Tablets Market Review, 2Q 2012, September 2012. “A s A n d ro i d d ev i c e s b e c o m e increasingly popular with users across the world, competition is increasing in the India Tablets market with more and more vendors launching devices based on the Android OS. The share of devices based on other operating systems like Windows, iOS and QNX are expected to rise in future

”During 2Q 2012, 47.4% of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments. This trend demonstrates clearly that vendors are positioning their devices at India’s youth.” Fa i s a l Kawo os a , Le a d Analyst, CMR Telecoms Practice has become competitive due to entry of new vendors with entry level offerings. Close to 90 vendors launched their tablets till 2Q 2012.The ASV of the tablets in 2Q 2012 has dropped to little above INR 13,000 from INR 26,000 in 1Q 2012, as a majority of vendors in early 2012 launched their products in the INR 5,000-10,000 price range. Trends: According to Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice,”During 2Q 2012, 47.4% of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments. This trend demonstrates clearly that vendors are

in view of the recent announcement of the Microsoft Windows Surface Tablet, the global launch of the Apple iPad 3 and reduction in BlackBerry Playbook prices”, Faisal further added. “ G o i n g fo r wa rd we s e e ve n d o r s launching segments specific segments such as Healthcare, Retail and e-Governance. In terms of tablet use cases, the popular categories are Internet browsing, Email, Entertainment, Gaming, Social Networking, Information (Cricket, Flights etc). Clearly, the Indian user is also taking to the Tablet as a content consumption device”, added Tarun Pathak, Analyst, CMR Telecoms Practice. www.mobilityindia.com

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Mobility Personality

HCL Goes Bullish on Cloud After having focused its efforts towards realizing the huge potential that lies in the cloud offerings, HCL Infosystems is quite optimistic about the way things are happening on the cloud computing front. Mobility spoke with Neeraj Jaitley, president of enterprise solutions- HCL Infosystems on how the company is focusing on the cloud infrastructure at present and what the future holds. Q) How do you look at Cloud Computing? How secure is the cloud environment? Cloud computing today is a huge trend and clearly a technology for the future. It is a disruptive technology as it allows users easy access to computing resources. Today it is not only an enabler for small businesses and individual users but also accords services to enterprises at optimal costs. With cloud computing gradually evolving, a number of vulnerability issues have also cropped up. A major concern in cloud computing that organizations have today is that of confidentiality and security as it is mainly under the maintenance and supervision of a third party. But cloud providers have also evolved to ensure that reliability and security aspects are tested from time to time so that there is no threat of data loss that can cause damage to a customer’s business. It also allows innovators and start ups to reduce cost of failure and increase the pace of innovation as there are fewer committed expenses associated with cloud computing. Q) What kind of cloud technologies have yo u b e e n wo rk i n g o n lately? HCL Infosystems offers HCL blu Enterprise Cloud – an end to end cloud based computing solution service for its customers. HCL blu delivers highly scalable, automated and flexible IT-as-a-Service (ITaaS) and provides OPEX-based options for IT infrastructure to the endcustomers. HCL Infosystems has revolutionized the existing cloud framework with its Infrastructure as a Service (IaaS) and Software as a Service (SaaS) platforms, thus enhancing the company’s capabilities in areas of application d e l i ve r y a n d i n f r a s t r u c t u r e deployment & management. HCL Infosystems also offers cloud based solution HRMate – www.mobilityindia.com

a solution for human resource management. HCL Infosystems offers a comprehensive HRMS solution that is tailor made for both enterprises and SMBs on the SaaS front. In addition, it also provides hosted enterprise email services for both SMBs and large enterprises, providing advanced features such as business systems integration and mobile access systems. On the IaaS offerings, HCL has vir tual ser vers (bluIaaS) and backup (blu Backup). HCL Infosystems also provides various cloud based solutions for the Healthcare sector. The company has also bagged a large Hospital Information System (HIS) on Cloud from NarayanaHrudayalaya. HCL blu Enterprise Cloud delivers high performance cloud computing services backed by a strong infrastructure backbone and HCL’s national support network to ensure business continuity for organizations. We are taking a focused approach on providing the best in class Enterprise Cloud Services which are customized as per the needs of organizations. As a Cloud System Integrator, HCL Infosystems brings to clients the best available technologies from different partners so as to achieve an optimal solution and hence are vendor and technology neutral. HCL has successfully done cloud deployments by blu Enterprise Cloud for various companies across several industries like Healthcare, Education, Manufacturing, Government, Automotive etc. Q) Most of the enterprise community strongly feels that cloud needs to be more secure. Please share your thoughts on this? Cloud computing though scores big on delivering on some of the major pain points of IT divisons in organizations and boardroom concerns such as costs, efficiency, agility and flexibility but with the

increase in the growth o f c l o u d c o mp u t i n g , security needs also has to be analyzed frequently. Cloud computing over the years have gradually matured and several complex privacy and confidentiality issues earlier associated with cloud computing are more or less not there in the market now. Enterprises are gradually evolving to fully leverage the benefits of the cloud, and are partnering with cloud providers. However, in order to ensure complete security, the provider must ascertain that their infrastructure is highly secure and that their clients’ data and applications are protected all the time through several proactive measures and use of best practices while the customer on the other hand, must also take proper security measures to protect their information. We at HCL Infosystems take a focused approach on providing the best in class Enterprise Cloud Services which are customized as per the needs of organizations. Our solutions help protect and archive users’ data in a secure, state-ofthe-art facility at an affordable price based on your business needs. It enables the user secure business-critical data, protect server workloads and get back online quickly and with ease. Our comprehensive recovery service integrates seamlessly with existing infrastructure and offers: • Reliable and automated disaster protection • Custom RPO/RTO • Long distance data backups with failover mechanism • Seamless migration of applications • High security and privacy controls

is a big challenge to all the organisations today. How do you solve this issue especially when you have to secure the policies etc of your end customers. The concept of BYOD (bring your own device) gives employees the flexibility of using their personal devices at work, is slowly gaining ground in India, driven primarily by the youth. However, data security comes as one of the biggest bane of BYOD trend as data security is directly linked to device security. While it is relatively easy to observe security protocols and processes for wired networks, it is complex for mobile devices. To ensure that data is not compromised one can follow various best practices such as monitoring and managing the device, securing and protecting corporate data etc.

Q) What are some of the big trends that are set to redefine this space of cloud and security in the year 2013 and what is your contribution going to be? I see BYOD as a big trend in this space, however one needs to be careful about data breaches. Again as Cloud Services become popular, security technologies for cloud will also evolve and enterprises and cloud service providers alike have to focus more on identity and access issues. Cloud will also enable the Software as a Service Q) BYOD or (bring your own device) segment to grow further. Mobility March 2013

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Mobility Special

Gaffar Market: India’s Mobile Hub

affar Market in Delhi is one of the most famous markets in India for Mobile Phones and accessories. Previously this market was known for imported goods from electronics to apparels to toys to crockery, all at less than the market price, however, today it is primarily known as the biggest mobile set market, including mobile phone accessories and second hand mobile handsets. There are more than 3000 shops and offices, opened by retailers, resellers, distributors and vendors of mobile phones, mobile phone accessories and tablets. It is not an exaggeration to say Gaffar Market is a well-managed mobile (white and grey) market of India. Perhaps, it is the only market where you can even expect to find 10

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mobile phonesthat have just been launched in the USA. It is the market from where some people claimed to have bought iPhone and iPadeven before they were officially launched in India. Mobile shopping Recently, Gaffar Market is primarily known for Mobile Shopping, including first hand and second hand mobiles, and mobile accessories. Even though stolen phone-set movement in Gaffar Market has affected the reputation of the market to some extent, when it comes to choosing a mobile phone—brand new or second hand---no other market in the county can provide the choice of depth, range, and price variation of Gaffar Market. In this market,you can find technicians who offer

standard troubleshooting for all types of mobile phones and other electronic gadgets. Your bargaining skills matter in grey market If you are going to shop in Gaffar Market – for second hand or brand new products – then keep this in mind that you have to be adept and shrewd at bargaining. Do not worry or feel shy to bargain---here shopkeepers are used to rough bargaining and they seldom get irritated. If you are buying second hand products like mobile phones then you can even reduce the first quoted price to half and then bargain. Bargaining is the best way to get perfect price from Gaffar Market. You should also remain a bit cautious. Always cross check all functions of your www.mobilityindia.com

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Mobility Special “Our own brand WONDER CONNECT is genuine and of high quality and consumers do not suffer. Our products are in a comfortable price range and are readily available in the market. We have a complete range of products that are important for use and are required by consumers in today’s mobile life.Our productshave proven quality.We have our Centre for Design and Development in China which is well-equipped with modern facilities and manned by highly qualified engineers who look after product development, benchmarking, quality up-gradation, technology up-gradation, scanning, etc. This ensures that state-of-the-art products are offered as per the latest global standards.” Arun Dang, Managing Director, Wonder Connect.

“We have our own brand Incell. We provide all mobile accessories including mob batteries, chargers, handsfree, mobile spring, USB cable, housing m case, etc. We are into this business for the past 12 years with a consistent growth,” Lalit Mittal, Manager, Incell Technologies Pvt Ltd.

“We are national level impor ters and distributors of smartphones and Chinese mobiles including brands such as GFIVE, Forme, Ken India, etc. Our GFIVE smartphone is doing very well. GFIVE offers 5.5 GB space on G-Cloud, as they call it. for its smartphone owners. Soon we will start distributing tablet PCs as well. We also have offices in U.P. in Lucknow, Benares and Kanpur. For Forme brand smartphones we are the sole authorized distributors for U.P. We have been doing good business and this year we are expecting rapid growth.” Kaushal K. Nakra, Saral Comunications Pvt Ltd, Gaffar Market. “We are manufacturers, importers and providers, under our own brand Airbol, of all mobile accessories including mobile batteries, chargers; and laptop accessories. Soon we are going to launch our own tablet PC. Quality is our main strength and it is our USP. Our mobile batteries, high-end batteries in particular, are of challenging quality and reliability at an affordable price range of `120-150. Similar batteries of other brands may cost `300-400 with doubtful quality. We have a distribution channel network spread across India with over 150 channel partners. This year we are expecting a substantial growth and expansion across India, both in terms of revenues and volumes.” Rajiv Goel, Director, AIRBOL Electronics India (P) Ltd.

“We are manufacturers and providers of all kinds of mobile accessories. Market has been sluggish for the past 6 months, but expecting it spring back soon.” Anil Goyal, Shri Ram Mobile Accessories.

“We provide printing and packaging for all mobile accessories and mobile phones on demand. We have our own factory at GT Karnal, where packing material is made and printed. Here we just pack them. We have been doing good business and growing well.” Yogender Rana, Manager, Innovative Packaging. www.mobilityindia.com

products before shopkeepers and confirm if they offer guarantee or warranty. Several of them may not offer any sort of guarantee or warranty. The best way would be taking with you someone who already had good experience of dealing in that market. The market always remains heavily crowded, so you need to be alert of pickpockets and thieves. There is also a vast and decent white market Along with unknown brands, second hands and grey market, there are also many shops in Gaffar Market that do honest business, sell reputed brands and

stick to standard procedures. In such cases, bargaining would not work much because prices are more are less fixed. If you want purchase good brand, be sure you are approaching a standard and decent seller, not duper. There are many genuine shops and sellers as such, you should have knack to identify them. As already mentioned above, go there with somebody who had prior experience in buying in Gaffar Market. There are also several famous, reputed and standard distributors in Gaffar Market. How to Reach Gaffar Market falls under

the ambit of famous Karol Bagh. Karol Bagh is well connected from all parts of Delhi. Gaffar Market is just 1 kilometer from Karol Bagh Metro Station. Going there through Delhi Metro is the best way, unless you have your own vehicle. Get down from Metro at Karol Bagh station and ask someone about Gaffar Market or better hire a rickshaw. Sunday is the crowdie and busiest day where you may find it difficult to bargain and purchase. Saturday is moderately busy. Unless you do not find time other days, avoid going there on Sunday. Monday is a holiday. Best days to visit Tuesday to Friday. Mobility March 2013

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Mobility Focus

Virtualization Reigns Education India’s education sector is going through a major transformation these days, this transformation is about introduction of a new set of technological innovations that are taking the segment forward. For the past 25 years, education has enjoyed a technological rollercoaster ride as the PC has moved from being a rarity to a mainstay of classrooms around the world including those in India. While many positive effects have been observed, the fact remains that education expects more from technology than it frequently gets. However, advances in both the technology and the methods employed to deliver or implement the technology may provide answers to what we seek. While relatively new to schools, the concept of virtualization is proving itself in the business and consumer world as a hugely powerful development that is set to benefit the education sector in a positive manner. If we talk about virtualization, it is a technique for hiding the physical characteristics of computing resources 12

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from the way in which other systems, applications or end users interact with those resources. As a practical matter, when you get a Google map on your cell phone or when you let your PC automatically shop for the lowest price, you are using virtualization. The concept of virtualization is very broad and can be applied to devices, servers, operating systems, applications and even networks. While the details can be technical and abstract, virtualization can have a large impact on education technology in general and the way it is delivered to students in particular. The first area is operational efficiency and related costs, and the second area is academic benefits. A Virtual Machine A vir tual computer is a logical representation of a computer in software. By decoupling the physical hardware from the operating system, virtualization provides more operational flexibility and increases the utilization rate of the underlying physical hardware.

Although virtualization is implemented primarily in software, many modern microprocessors now include hardware features explicitly designed to improve the efficiency of the virtualization process. In a traditional physical computer, one instance of the operating system supports one or more application programs. In a virtualization environment, a single physical computer runs software that abstracts the physical computer’s resources so that they may be shared between multiple “virtual computers.” Each virtual computer may be running a different operating system other virtual machines unaffected. Desktop virtualization Desktop virtualization moves the operating system and the applications it supports from the student desktop to a virtual computer running in a server. Each user can still customize the desktop environment (to the extent permitted by school policies). However, unlike working on a single www.mobilityindia.com

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Mobility Focus assigned PC, when the student moves to a different location, such as from the classroom to a lab or library, the student’s entire workspace appears on whichever workstation or device the student is currently using. If workstation hardware should fail, the student’s entire workspace is instantly available on any other workstation on the network. Software licenses for applications the student uses may be available for use by other students when the student’s virtual desktop is not actually in use. Virtualization in Education Server virtualization allows a physical server to be partitioned to run multiple secure virtual servers. This creates an opportunity to consolidate physical servers, thus helping to reduce hardware acquisition and management costs by eliminating “infrastructure sprawl” at the server level. If the resource requirements of one of the server-based products running in a virtual ser ver grows, because of increased usage for example, moving that virtual server to a different physical server with more available resources is as simple as copying a file. This ease of replication of vir tual ser vers also means that it’s simple to maintain snapshots of virtual servers as file backups and quickly restore complex systems to operation in the event of physical server hardware failures. This increased resilience results in more efficient use of existing physical server resources, lower operating costs, reduced power consumption and greater overall reliability. Advantages of virtualization for education There is a great advantage towards hardware refresh cycle savings with the school. Most schools in India have acquired student workstation computers over an extended period. The typical school is faced with the dilemma of whether to spend scarce technology budget rupees to expand the number of student workstations toward www.mobilityindia.com

one per student or to replace the oldest machines with newer models that will better support current operating systems and desktop applications. Desktop virtualization provides a way to increase the useful life of existing older PCs while at the same time reducing the cost-perseat of new student workstations. This is done by running virtual desktop software on older PCs and purchasing less expensive

support fewer virtual machines than newer, larger servers. However, the management interfaces to all of the virtual machines will be uniform and will result in lower administration costs. And for desktop workstations, vir tualization provides a way to deliver a uniform student experience regardless of PC age. A lab equipped with PCs with different processors and memory will provide a uniform student user experience because the virtualized desktop

d ay by p rov i d i n g a c c e s s to curriculum content from home. Virtualization technologies provide a way to abstract the workspace environment in such a way as to be able to present educationally valid content on a broad range of devices. The additional network security provided by virtualization makes it possible for school networks to allow connection of student-owned devices to the school network without compromising the security, which is essential to maintain the reliability of the network. With client virtualization, you no longer care that all of the devices on the network are not similar. You can deliver curriculum content to s t u d e n t s r e g a rd l e s s of where they are or what sort of device they are

using.

thin client workstations rather than full desktop computers to add additional workstation seats to the school. Even older PCs that cannot run current versions of popular operating systems and desktop applications can do so when used as thin clients running virtualized desktop software. Desktop vir tualization is helping schools utilize older PCs and reduce the cost of new student workstations. Because the virtualization layer abstracts the resources of the underlying computer and presents them in a standardized way to the virtual machine’s operating system and applications, any virtual machine can be run on any server in the data center. Older, smaller servers will

environment exists on the network servers rather than individual PCs. The students’ personalized workspaces will follow them from classroom to lab to library, and, where connectivity is available, the workspaces will even follow students home. As connected devices become more ubiquitous, schools will be faced with the problem of supporting not only district-owned devices, but also a growing range of student-owned devices. More and more students now own personal network capable devices. Some, such as cell phones, smart phones, handhelds and portable game consoles already come to school with students in many districts. Others, such as game consoles and personal computers, could be used to extend the school

Lower total cost of ownership Because the management of virtualized PC clients takes place mostly in the data center r a t h e r t h a n i n c l a s s ro o m s , administration is both simplified and standardized. Many system set-up and configuration operations that require access to physical computers in traditional computing environments become simple file copy operations in a virtualized desktop environment. Virtualization has got a huge advantage within the education sector and as a technology it is sure to benefit the sector in a positive manner. In the coming years, the strengths of virtualization will surely attract more and more educational institutions to adopt virtualization in a bigger scale.

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Mobility News Intex intros Matrabhasha on Salora launches Protab and Protab HD Tablets two smartphones • Enables Smartphone users to use their gadgets in their own mother tongue • The application is available on INTEX AQUA Marvel and 3.2 I n t e x Te c h n o l o g i e s , one of the fastest growing mobile phones, IT accessories and electronic p r o d u c t s company with over a decade of lineage as technology innovators today launched a new application named Matrabhasha on its two existing smartphones, INTEX AQUA Marvel and 3.2 at no extra cost. Aimed at penetrating and increasing smartphones user base residing in smallest of the towns and cities of the country, Intex has thoughtfully launched this application on its affordable smartphones, AQUA Marvel being priced at INR 3990 (MOP) and AQUA 3.2 at INR 3790 (MOP). Excited to introduce new application on Intex’ smartphones, Sanjay Kumar, GM- Mobile Business, Intex Technologies said, “Any product or application innovation at Intex is always around consumers’

evolving needs especially when we are operating in a dynamic market like India. Matrabhasha is a stateof-the art solution which has been bundled with two of our advanced smartphones- AQUA Marvel and 3.2. It will bridge the great Indian digital divide, enabling hundreds of Indian languages speakers to use smartphones in their own mother tongue.” Both INTEX AQUA Marvel and 3.2 offer 17 languages which include Hindi, Urdu, Tamil, Bengali, Assamese, Punjabi, Gujarati, Sanskrit, Maithili, Marathi, Bodo, Santhali, Manipuri, Sindhi, Dogri, Konkani, Nepali, Kannada, Malayalam, Oriya and Telugu.

SistemaShyam Gets Ready for March Spectrum Auctions SistemaShyamTeleServices Ltd would like to confirm our intention to (SSTL) that provides telecom participate in the upcoming spectrum services under brand MTS confirms auctions in March 2013. We are in the process of drawing its intention to participate an optimal strategy for in the spectrum auctions the auctions based on starting 11th March several factors including 2013. It may be recalled, spectrum pricing, levels 21 of SSTL’s licenses of competition etc. The were cancelled by the intent is to now look Honorable Supreme Court at life beyond all the of India in an order dated 2nd February ‘2012. Over V s e v o l o d R o z a n o v , uncertainties and build an the last one year, the P r e s i d e n t & C E O , even stronger MTS brand in India. The go forward uncertainties resulting SistemaShyamTeleServices Ltd plan includes continuing from such cancellation has compelled the According to with the Company’s focus on its data Vsevolod Rozanov, President & CEO, centric-voice enabled strategy in SistemaShyamTeleServices Ltd, “I select circles.” 14

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After a successful writing venture packed Tablet PC series called Salora in the smartphone market, Salora Protab. Combining features such as an ultra-fast International Ltd processor, long (SIL) forayed standing battery into the budget backup, high tablet segment quality camera, with a new range pre embedded of tablets called applications, Protab. impressively The company low weight and has introduced stylish appeal, two tablets in Salora Protab will this range which enthrall and cater includes Salora the needs of tech Protab and Salora savvy consumers Protab HD. The Salora Protab HD Gopal Kumar Jiwarajka, Chairman & MD, t o d a y . W i t h impressive specs tablets comes with Salora International Ltd. a 7-inch LCD multi-touch capacitive the Protab is not only set to compete screen with a pixel resolution of with leading brands in its category but 1024X600 and is powered by ARM will also provide consumers a stunner Cortex A9 1.2GHz processor. The in a budget that won’t lead to another tablet runs on Android Jelly Bean EMI,” said Gopal Kumar Jiwarajka, operating system and houses a 0.3- Chairman & Managing Director, megapixel front camera. It comes Salora International Ltd. On the other hand, Salora Protab with a memory of 1GB RAM and an internal memory of 4GB onboard sports a 7-inch screen with 800X480 which is expandable. The device pixel resolution and is powered by measures 9.9 mm thick, weighs 290 1.5GHz ARM Cortex A8 processor. grams and packs a 3,200mAh battery This tablet runs on Android 4.0.4 Ice which claims to give a backup of 4 to Cream Sandwich operating system 5 hours of video playback time. Salora and packs a memory of 512 MB RAM with 4GB internal storage. The tablet Protab HD is available for `5,499. “After a successful launch of the supports WIFI and USB, and has a smart phone which got an exceptional 0.3-megapixel front camera backed review and response, we at Salora by a 3200 mAh battery. The device are excited to launch its power is priced at `4,999.

Idea Launches the BlackBerry Z10 Idea Cellular, India’s mobile operator, launched the new BlackBerry Z10 smartphone for its customers in India. The launch from Idea coincides with the national launch of the BlackBerry Z10, which is the first smartphone powered by the re-designed, re-engineered and reinvented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience. The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and Idea is offering a smarter experience along with compelling 3G plans for customers backed by its gold standard 3G network. The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. www.mobilityindia.com

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Mobility News BlackBerry India MD Sunil Dutt resigns

BlackBerry has announced that its India MD, Sunil Dutt, who joined the company in Dec 2011 has resigned. BlackBerry Recently launched Z10 in India. The device has received praise from technology reviewers and bloggers for its new user interface but the availability of apps remained a concern. In India, it has also been criticized for having a very high price of over Rs 43,000 while smartphones like Samsung Galaxy S III and HTC One X are available for around Rs 30,000. In the last few years, BlackBerry’s market share has shrunk as consumers started opting for full-touchscreen phones running on OS developed by Apple and Google. However, as per Blackberry, the Z10 has sold better than they expected. Sunil Dutt has over 27 years of extensive experience at different levels in the Indian mobile technology and telecom sector.Earlier, he worked for HP India sales as President. Prior to that, Sunil held senior positions in companies like Samsung India Electronics, Nokia India, Whirlpool of India, Wipro Limited and Philips India. www.mobilityindia.com

Simmtronics presents cheapest 10 inch Tablet XPAD X-1010 After the successful launch of XPAD X-720 & X-801 in India, Simmtronics has manufactured theXPAD X-1010, cheapest 10.1 inch tablet in India. The Android 4.0 ICS based SimmtronicsXPad X1010 features 10.1 inch display & 1.2 GHz – A8 cortex processor. Speaking on the occasion IndrajitSabharwal, Managing Director, Simmtronics said, “In our strategy to reach out to our audience with most innovative products, we are launching X-1010 which features big screen with smoother performance.This tablet PC enables you to make work very smooth. It also supports USB dongles to surf internet on a 3G speed. Its10.1 inch widescreen elegantly displays large format magazines and apps and let people to use it either vertically or horizontally.” For a smoother performance, the tablet has 1 GB RAM with capacitive multi touch and a healthy 1024 x 600 pixel resolution. XPad X1010 has 8 GB of internal memory and supports up to 32 GB of expandable memory. Tablet also comes with a VGA camera in the front for video chat. The XPAD X-1010is available in all leading stores along with e-commerce websites at a price point of `8499.

BlackBerry Works with Trend Micro on Malware BlackBerry announced that it is working with Trend Micro Incorporated to expand the protection it already provides to BlackBerry customers against malware and privacy issues

Adria n Stone, D ire c tor, BlackB err y Security Response and Threat Analysis at BlackBerry

related to third-party applications. “BlackBerry is working with Trend Micro to implement a more robust approach for addressing privacy and security concerns related to thirdparty applications,” said Adrian Stone, Director, BlackBerry Security Response and Threat Analysis at BlackBerry.

Samsung Introduces REX Series SmartPhones Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of REX, a new series of Smart feature phones that combine intelligence and capability to deliver an accessible, next-generation mobile experience for all Indian users. The Samsung REX series consists

of four devices; REX 90, REX 80, REX 70 and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles, whatever their budget. Prices range from `4280/- to `6490/- States Mr. B.D Park, President & CEO, South West Asia HQ, Samsung Electronics,

“The REX series have been developed in India and will be introduced across a number of the world’s fastest growing markets from India. Further, the REX series are packed with content and applications that cater to the demands of Indian consumers. With Samsung REX, we are opening a whole new world for consumers and hence the tagline ‘Now your world is Open’.

Mobility March 2013

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Mobility March 2013

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Mobility News Pantel launches Penta T-Pad Intex Unveils A New Aqua Smartphone Model WS707C Intex Technologies, one of the mobile phone providers, launched another model INTEX AQUA STYLE to add to its AQUA smartphones range. The company has launched its first 5.9-inch phone which dilutes the difference between a tablet and a typical sized smartphone thereby making it a phenomenon for techsavvy consumers. Commenting on the launch, Sanjay Kumar, General Manager

– Mobile Business, Intex Technologies, said, “Consumers in today’s time are very demanding especially when they are spoilt for choice. Since, the price of smartphones has lowered so much, the lifecycle of them is between 6-12 months. Its unique capacitive touchscreen combined with an array of desired features makes it an ideal choice for consumers between the age group of 15-40 years.”

Pantel Technologies PvtLtdhas launched India’s first EDGE technology-based voice-calling tablet PC Penta T-Pad WS707C with latest, Jelly Bean operating system.Priced at Rs, 7999, the Penta T-Pad WS707C is a high performance tablet PC with Cortex A9 1.0 GHz processor, Mali 400 3D Accelerator GPU, 1GB DDRIII RAM, 8GB storage, and an EDGE enabled SIM Slot which gives you a superior data communication services. Speaking on the occasion, Mr. Vijender Singh, MD Pantel Technologies said “As a pioneer in the Tablet PC industry, Pantel Technologies is proud to introduce the power packed Penta T-Pad WS707C. Endowed with superior specifications, Penta T-Pad WS707C is an EDGE-enabled device which personifies performance with superior connectivity at an affordable price.”

RAPOO Launches 2.4GHz Dual Input Mode Wireless Headphone - H3070 RAPOO, a provider of cutting-edge wireless peripheral products, launched H3070 - 2.4GHz dual input mode wireless headphone. H3070 headset and the transmitter can be charged simultaneously through dual USB cable. The headset strongly provides wireless connectivity of up to 8m to enjoy music, chat on Skype and make calls from smart phones and phablets. The H3070 wireless headphone comes with a wireless transmitter that plugs into a standard 3.5mm audio jack. The headset and transmitter are rechargeable via dual USB cable which can charge both the devices simultaneously. It is also provided with a special 3.5mm audio to USB cable, ensuring that one has the option to go wired if running out of battery. RAPOOH3070 wireless headset comes with a MRP of `4,999. It comes with 2 years replacement warranty and available ex-stock. Mr Sunil Srivastava, India Sales & Marketing Manager at RAPOO India said, “Customer can now have a clear and wireless communication through H3070. It can be used with different sources and for different purposes. It has been designed to give long hours comfort level while enjoying music or at work. Partners can look forward for a reliable product that they can be catered to their customers.” www.mobilityindia.com

Lava Launched ICS-based 1GHz Iris 430 smartphone Lava Mobiles launched Iris 430, a dual-SIM Android smartphone in the Indian market.Priced at `7,500, Iris 430 runs on Android 4.0 ICS. This smartphone has a 4-inch display with a 480x800 pixel resolution. Iris 430 is powered by a 1 GHz dual-core processor and 512MB of RAM. The rear Iris 430 houses a 5MP camera and the front has a VGA camera for video calling. It has 4GB built-in storage expandable up to 32GB via a micro SD card. The Iris 430 is powered by a 1400mAh battery, which the company claims, will last for 4.9 hours of talk time. The smartphone also supports GPS, Wi-Fi, 3G, proximity sensor and more. In February, Lava launched its Iris 454 and Iris 502, both priced at `8,499. Lava Mobiles is an India-based company which is a leading provider of tablets and smartphones, among other products.

Mobility March 2013

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Mobility News VMware unveils Horizon Suite for Workforce Mobility

ASUSTek ranked No. 4 among global Tablet vendors ASUSTek Computer Inc. of Taiwan has been ranked as the world’s fourth largest vendor in Q4 2012, by International Data Corp. (IDC), a market information advisory firm. According to IDC, ASUSTek shipped 3.1 million tablets in the fourth quarter, which is a 402.3% year-on-year increase from 600,000 units, and acquired a 5.8% share of the global market. They added that the Nexus 7 tablet, which is co-branded by ASUSTek and Google last year, pushed the company’s shipments sharply higher in the last three months of last year. Apple Inc., Samsung, Amazin.com Inc. and Barnes & Noble Inc. are the other companies making it to the list of top 5 Tablet vendors published by IDC.Global tablet shipments reached a total of 52.5 million units, growth of 75.3 percent from a year earlier, according to the IDC report.

Konka Unveils Smartphone Series in India

VMware unveiled the VMware Horizon Suite, a comprehensive platform for workforce mobility that will connect end users to their data, applications and desktops on any device without sacrificing IT security and control. With updates to VMware Horizon View and VMware Horizon Mirage, as well as a new product, VMware Horizon Workspace, the VMware Horizon Suite will enable IT organizations to empower users with a secure, easy-to-manage virtual workspace that delivers a consistent, compelling experience across devices. The VMware Horizon Suite is designed to solve the security and governance challenges these consumer-ready applications and devices bring to enterprises, enabling IT to meet the demands of their users with a virtual workspace that is secure, compliant and easy to manage.

Tata DOCOMO Offers 3G double data advantage

KONKA, the global consumer electronic and mobile phone brand, has recently announced its entry into the Indian market. Konka has now unveiled an exciting range of Android based Smartphones along with Mak Mobility. With an entry strategy focused on the high end Camera Smartphone market, the first phone being launched in this series is the outstanding – Expose’, a brilliant Camera Smartphone. An absolute delight for both, photography enthusiasts and discerning Smartphone users, expose’ makes your story more vivid filling in the graphic details. Konka is keen to be an active player in the nearly exploding Smartphone market in a planned and sustained manner as the Indian market presents. The brand offers the right combination of features at ‘just the right price’. “In today’s era, Smartphones have become an integral part of user’s life. Our brand strategy is designed around this simple fact - Konka Smartphones offer you the very best of technology, designed around your needs and aimed at simplifying your life. With the mobile consumers’ increasing preference for high end handsets, we see a big opportunity for this segment in India “said Mr. Li Hongtao, Chairman, Konka Mobiles.

Tata DoCoMo, the unified telecom brand of Tata Teleservices, announced the launch of new 3G data packs with DOUBLE data advantage for its GSM prepay customers of Karnataka, at delightfully pocket-friendly prices. The new plans come with the promise of spend less-get more and re-iterates Tata DoCoMo’s endeavor to bring delight to its customers. Customers can choose from four new 3G prepay data packs by paying in denominations of Rs 22 valid for 3 days or Rs. 39 valid for 7 days for 300MB, Rs 90 for 600MB for 30 days and Rs. 255 for 2GB data for 30 days. Announcing the new packs, MrYatishMehrotra, Hub Head-South, Tata DOCOMO said “Focused on user experience Tata DoCoMo’s new 3G data prepaid plans are affordable and simple. They reinforce our position as a pioneer in introducing innovative and value for money offers for its valuable customers The double data advantage has effectively removed the artificial According to SistemaShyamTeleServices Ltd (SSTL) spokesperson, “The Honorable price barriers to 3G by making it available at 2G prices.” Supreme Court’s order on 15th Feb. 2013 does NOT impact the company and any of its operations as it relates to telecom operators who had not participated in the spectrum auctions on 12 and 14 Nov 2012. The auctions done on the said dates were for the GSM spectrum (1800 MHz). SSTL on the other hand being a pure play CDMA operator, provides its telecom services using the 800 Mhz spectrum.

Sistema Shyam TeleServices not to be Affected by SC Order

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Mobility News Dassault Appoints TVASTAR Gionee all set launch its Reseller for 3DEXPERIENCE range of mobile devices in Platform India

Dr. Chandan Chowdhury, MD, Dassault Systems India Pvt Ltd

DassaultSystèmes, the 3DEXPERIENCE Company, a provider of 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced the appointment of TVASTAR Engineering Solutions Pvt. Ltd as a Value Added Reseller (VAR) of its 3DEXPERIENCE platform and Industry Solution Experiences. Dr. Chandan Chowdhury, Managing Director, Dassault Systems India Pvt Ltd said, “2012 marked the year in which we brought 3DEXPERIENCE to industries and evolved the business towards creating innovative product experiences. We are excited to welcome TVASTAR Engineering within our Value

Established in 2002, Gionee is a specialized mobile device design company from China. Gionee over the years has believed in keeping Innovation as its Core Value Proposition which has helped the company’s growth over the last decade. Research & Development is an institution with over 2000 employees. A state of the art In house Manufacturing Unit ensures Gionee products deliver more than the best to its customers, creating new benchmarks of quality each time. Gionee currently sells over 23 million handsets per year in China mainland and has been ranked No. 2 brand in the GSM market. With an investment of over 160 Million Dollars and 8000 employees,Gionee has a current annual production capacity of 40 million units. The company is already in the process of expansion with an area of 330,000 square meters, the Gionee Industrial Park is China’s largest and best managed mobile phone manufacturing facility unit on completion will have an annual production to hit 80 million units.Gionee’s export is in access of a million units monthly catering to well established brands overseas as an ODM.

Solutions network.” This partnership is designed to be scalable across all DassaultSystemes’ 3DEXPERIENCE platform and related applications. This will offer a global, flexible framework to support the growth of partners’ businesses while providing key tools (sales, marketing, technical support and communication) to strengthen their PLM skills.

Videocon Announces Exciting Internet Plans on Smartphones Videocon Mobile Services, one of the telecom service providers, has announced exciting new offers to transform internet usage over Smartphones across the corners of India. For such internet users, the brand now offers a package of six exciting and affordable SuperNet data plans starting at Rs 5 to choose from, which offers upto 3 times more internet data than other service providers and blazing fast speed, which is aimed at bringing connectivity, entertainment and knowledge to improvise the lives of the emerging Indians. M r. A r v i n d Bali, Director and C E O , Vi d e o c o n Mobile Services commented, “The SuperNet data plans offered by Videocon Mobile Services while on one hand offers about 3 times more internet data and faster download speeds than its competitors, on the other offers fastest in its category data speed as well, which is what the mass Arvind Bali, Director and CEO, Videocon Mobile Services customers want.” www.mobilityindia.com

Huawei India launches the Ascend Y210D smartphone Huawei announced the launch of its ‘no compromise’ entry level smartphone Ascend Y210D for the Indian market. Aimed at the younger Indian audiences, the smartphone offers mid-range smartphone features at an entry level price. Optimized for the internet & social media consumption, the Ascend Y210D offers a bigger 3.5” HVGA display for better viewing, faster 1GHz Qualcomm processor for gaming, browsing, emailing & social networking and Dual SIM (3G+2G), dual standby for consumers to best manage their budget on voice and data connections. Users can access internet at 3.5G 7.2 Mbps download speeds or enjoy upto 6 times faster Wi-Fi internet via 802.11 b/g/n. Ascend Y210D also allows users to share internet with family & friends via the WiFi Hotspot feature. Mobility March 2013

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Mobility News Uninor to refund unutilized MTS Partners With IUEPN pre-paid balances in Mumbai on Polio Eradication Since recently, Uninor has been in dialogue with the TRAI for a directive that allows the company to offer MNP facilities to its customers in Mumbai. With this directive now out, Uninor will immediately begin offering porting codes to its Mumbai subscribers. Additionally, the company had already started the balance refund process at 5 of its stores in Mumbai, from Thursday 21 February. Till Sunday, Uninor has already disbursed an approximate amount of over `4 lacs as refunds. This initiative is now being publically announced and scaled up. “I am proud to see the Uninor team choosing to focus their efforts during this difficult time towards our customers. Refunding unutilized balance, though a daunting exercise, is also the right thing to do – the very

SigveBrekke, Managing Director of Uninor

least we can for our customers affected by this sudden Court ordered closure in Mumbai,” said SigveBrekke, Managing Director of Uninor.

ASUS Unveils MeMO Pad ASUS announced the launch of the revolutionary MeMO Pad which offers a smooth browsing experience and fantastic quality at an affordable price. Venturing in the `5,000/- to `10,000/- tablet market with the best-in-class features, the 7-inch ASUS MeMO Pad is the company’s first tablet in the segment. It is light in weight, easily fits in your hands and is great for your life on the go. Available in three colors – Sugar White, Titanium Gray and Cherry Pink — the MeMO Pad sports an elegant, non-slip diamond-patterned finish. “We are pleased to announce the launch of the ASUS MeMO Pad that gives you the mobility to stay connected in today’s socially connected environment. With an ultra-light, minimalistic and anti-slip design, the MeMO Pad will not only help you to keep in touch with friends, but will also fulfill all your entertainment requirements- and all this at the irresistible price of `9.999/only,” affirmed Mr. Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India.

SistemaShyamTeleServices Ltd (SSTL) that nationally provides telecom services under the brand MTS partnered with India Unite to End Polio Now (IUEPN) campaign supported by UNICEF, for Polio Eradication Awareness campaign across Delhi, Uttar Pradesh, West Bengal and Maharashtra. As the telecom partner for the campaign, MTS sent out specially designed SMSs to its subscribers across these four states informing them about the Polio Rounds organised this weekend. The SMS read, “February 24 KoApneBachcheKaJeevan Polio Se SurakshitBanaaye. HarBaar Polio Ki KhuraqPilaaye”. MTS India is committed to the fight against Polio and has been associated with the IUEPN program since November 2010. Over the last two years, the Company has actively participated in awareness drives in several states including Maharashtra, West Bengal, Uttar Pradesh, Bihar, Jharkhand and Haryana, reminding people via SMS about the need to get their children vaccinated against Polio. According to Shankar Bali, Chief

Shankar Bali, Chief Operating Officer – Delhi & Haryana, MTS India

Operating Officer – Delhi & Haryana, MTS India “The collective efforts of various government and nongovernment agencies in creating awareness against Polio have been instrumental in ensuring that not even a single case of Polio has been reported in India in the last 2 years. Through our partnership IUEPN, MTS is doing its bit to contribute to the cause of Polio Eradication. As communications partner for the program, we plan to use the power of mobile technology to reach out to maximum number of people and notify them about getting their child secure against Polio.”

Vodafone Forays into Wireline Services Vodafone Business Services (VBS), the enterprise arm of Vodafone India, today unveiled its strategy to drive growth through a strong foray in wireline services. With the introduction of a suite of offerings for businesses, in the wireline space, VBS is all set to move beyond mobility solutions. VBS is targeting approximately 20% of its enterprise revenue coming from wireline services over the next five years. Speaking to the media, Naveen Chopra, Director - Vodafone Business Services said, “Having built a robust infrastructure over the last three years, we are now looking at wireline services as a key revenue driver for Vodafone Business Services. With our suite of offerings in this space, we are now a total communication services provider in the true sense. This is going to be one of our strategic priorities at VBS and we are expecting that it will contribute over 20% towards our enterprise revenues over the next five years.”

Naveen Chopra, Director - Vodafone Business Services

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Mobility News Ver Se wins GSMA Global Mobile Award 2013 NewsHunt, the mobile news application from Ver Se Innovation, has won the prestigious GSMA Global Mobile Award 2013 for ‘Best Mobile Publishing Product or Service’. Other renowned nominees in this category were The Washington Post for WP Politics app for iPad, Celtra for AdCreator, Motain GmbH & Co, KG for THE Football App and Orange France for Read and Go. “We are immensely pleased on receiving the GSMA Global Mobile Award

2013 for the Best Mobile Publishing Product. Being much widely consumed Mobile-first product with over 20 million downloads till date, NewsHunt has monthly active user base of 6.5 million users who consume more than half a billion page views each month,” commented Virendra Gupta, Chief Executive Officer, Ver Se Innovation. “Through these awards, we are proud to shine the light on the mobile industry’s many innovators and leaders, from all corners of the world,” said John Hoffman, CEO, GSMA Ltd.

Beam and MasterCard Ally to Reach 14 Million New Customers At Mobile World Congress, MasterCard Worldwide, announced its collaboration with Beam, a revolutionary mobile and electronic commerce wallet, to launch a first-of-its kind, low-cost, MasterCard mobile companion pre-paid card that will allow over 14 million mobile wallet consumers of Beam to transact at physical merchants, online and access ATMs. Now, consumers in India can connect their existing mobile wallets to the world of MasterCard acceptance and electronic payments to pay utility bills, make fund transfers, book movie or travel tickets, and even withdraw money from ATMs as well as Beam franchisees. “Our collaboration with MasterCard Worldwide’s pre-paid card system enables us to offer our customers a unique product that fits their lifestyle and provides access to ATMs and card-transactions at merchants, further extending the reach of our Mobile Wallet to a wide range of cashless solutions and our endeavor to make Beam an aspired brand,” said Anand Srivastava, Chairman, Beam. Anand Srivastava, Chairman, Beam. www.mobilityindia.com

Maxim Demonstrates Integrated Products at MWC 2013 At the 2013 Mobile World Congress in Barcelona, Spain, Maxim Integrated Products, Inc. has showcased its unique and highly integrated portable equipment and communications solutions for mobile platforms. Maxim has hosted nine interactive demo kiosks with solutions for consumer and RF/ communications applications. All Maxim mobility products feature high integration for better performance and substantial savings in space, cost, and design time. Some of the products demonstrated at Hall 6, Stand 6G100 include: The MAXQ614, a low-power MAXQ 16-bit microcontroller with infrared (IR) module, is designed for very small applications such as smartphones and tablets. Available in a tiny 2mm x 2mm x .65mm, 25-ball wafer-level package (WLP), it shrinks solution size by 70% compared to previous solutions. The MAX98096 is a highly integrated, high-performance, smart audio hub. It integrates Maxim’s FlexSound processor, which supports a plug-in-capable audio framework. Maxim addresses another key piece of the mobile system with its new MEMS motion sensor, the MAX21000. The MAX2580 is a highly integrated LTE/3G small cell RF transceiver that supports all major cellular bands.

Samsung Unveils a Wide Range of Products Samsung Electronics Co., Ltd unveiled new products and services at its Southwest Asia Forum 2013 in Hyderabad. The Company’s deep understanding and insights into consumer needs of the region, are demonstrated though Samsung’s 2013 lineup of products, in which technology enables consumers to discover a world of possibilities.In 2012, Samsung Electronics achieved record sales of approximately $200 billion. In Southwest Asia, the Company tripled its growth rate over the past three B.D. Park, President and CEO of years and achieved more than 35% sales Samsung South West Asia growth in 2012. It also retained its number one position in categories like Flat Panel TVs, Smartphones, Tablets and Colour Monitors. “Relentless innovation and discovery are the key principles of our business and these are driving our goal to enable consumers to discover a world of possibilities with technology,” said Mr. B.D. Park, President and CEO of Samsung South West Asia. Mobility March 2013

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Mobility Trend

Samsung Displays World of Mobility and Convergence Depth of innovation demonstrated by the Samsung’s monumental UHD TV, Premium F8000 LED TV, “Made for Southwest Asia Refrigerator” and new Wobble Washer, NX300 Camera and 45mm 2D/3D lens and Series 7 Chronos PC

B.D. Park, President and CEO of Samsung South West Asia and Shruti

lexing its mobility driven muscles, Samsung Electronics Co., Ltd today unveiled a slew of convergence friendly products and services at its Southwest Asia Forum 2013 in Hyderabad. The Company’s deep understanding and insights into consumer needs of the region, are demonstrated though Samsung’s 2013 lineup of products, in which technology enables consumers to discover a world of possibilities. In 2012, Samsung Electronics achieved record sales of approximately $200 billion. In Southwest Asia, the Company tripled its growth rate over the past three years and achieved www.mobilityindia.com

more than 35% sales growth in 2012. It also retained its number one position in categories like Flat Panel TVs, Smartphones, Tablets and Colour Monitors. “Relentless innovation and discovery are the key principles of our business and these are driving our goal to enable consumers to discover a world of possibilities with technology,” said Mr. BD Park, President and CEO of Samsung South West Asia. “We work in a dynamic region and consumers today are looking for technology that will not complicate their lifestyles but enrich and empower them. That is our goal and we

will strive to provide innovative technology beyond consumer expectations towards a new era of possibilities.” Delivering on this promise, Samsung unveiled a new paradigm in television, smart appliances, connected cameras, mobile devices, printers and enterprise solutions. Sharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control and personalized user experiences. Samsung’s complete portfolio is on display at the Samsung Southwest Asia Forum at HICC, Hyderabad.

Expanding the GALAXY family As a global leader in the mobile industry, Samsung today introduced a new era of intelligent Note technology with the GALAXY Note 510, the newest addition to its GALAXY Note family. Combining the best of a tablet, note, diary and an eBook reader, the Note 510 is the ideal companion that is designed to dramatically change how people navigate their lives every day. The Note 510 features what consumers love about the Note family with its unique S Pen experience, a variety of S Note templates and productive tools. With the S Pen, the Note 510 can Mobility March 2013

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Mobility Trend also be used as a digital scheduler and personal diary. Sporting a brilliant, 20.32 cm WXGA screen with a 1280x800 resolution, the Note 510 is the perfect, portable device to enjoy e-books with ease and rich visual quality. Fur thermore, the Note 510 features physical menu buttons at the bottom of the device with WACOM technology, going one step further from other Android tablets. The GALAXY Note 510 comes with 16 gigabytes of internal storage, and an external micro SD slot. Combining Design, Performance for Hands-on Computing Samsung’s new PC line-up consists of two new devices that combine powerful performance with design excellence. The powerful new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment applications. The new Series 7 Chronos delivers a professional performance in a thinner and lighter form factor, with a quad-core performance, as well as a new software solution called RAM accelerator, which provides up to a 150 percent increase in speed for browsing and running apps, to act as a true desktop replacement. Its 15.6inch Full HD display with 10-point touch screen meets both work and entertainment demands. Matching power with style, the Samsung Series 7 Chronos is just 20.9 millimeters thick; and with a back-lit keyboard and 11-hour battery life it lets users work on-the-go, for longer. The Samsung Series 7 Ultra embodies superior mobility and performance in an ultra-slim and light, full aluminum body. Combining an eight hour battery life, a beautiful 13.3-inch Full HD display with a 10point touch screen, aluminum frame, an i5 / i7 CPU for fast-processing and up to 256GB of storage in its built-in SSD, this PC provides the computing power required by even the most demanding users; and like the Series 7 Chronos, it will run on Windows 8. Adding to its lineup of powerful m o b i l i t y p ro d u c t s , S a m s u n g underscored its leading position in the global monitor market with the introduction of the Series 7 Touch (SC770), which is Samsung’s first multi-touch display optimized for Windows 8. Supporting up to 10 points of simultaneous multi-touch, users can drag, rotate or select objects on the monitor using their fingers. 24

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S a m s u n g i s b r i n g i n g n ew innovations to small and medsized businesses (SMB) and small office and home office (SOHO) with its Xpress M2875 Series and ProXpress M4070 Series printers and multifunctions. Users will benefit from the most powerful processors available for business printers, as the products are backed by a powerful 600 Mhz Cortex-A5 processor and up to 128MB of memory. The result is an ultrafast 28-40 page per minute printing output. In addition, users will be able to produce the cleanest, sharpest, most accurate prints to date, thanks to Samsung’s unique imaging technology: ReCP. The technology sharpens the edges of graphics and enhances the readability of negative texts, greatly helping to enhance printed images. Through the Xpress M2875 and ProXpress M4070, Samsung continues to demonstrate its commitment to meet a range of business user needs, across functionality, convenience and price. Introducing the Next Evolution in Televisions Samsung’s 2013 Smart TVs provide a new world of possibilities in search, navigation and content discovery. Samsung has completely redesigned its new Smart Hub, which intelligently organizes a viewer’s content into clear, dynamic menu panels to provide a simple, more intuitive way to discover and experience television. The three panels include: Apps; Photos, Videos & Music; and Social. It is further augmented with Samsung’s enhanced motion control capabilities, which make navigating Smart Hub’s three panels convenient and fun with a simple flip motion. This advanced TV user experience has been expanded to smartphones and tablets, thanks to Samsung’s leadership in connectivity. Viewers can use their devices as a remote control or simultaneously enjoy two different pieces of content from a TV or Blu-ray player on a second screen. They can also mirror their Smart TV content on a tablet to take it with them around the home. Helping consumers prepare for the future, Samsung is delivering on its promise of bringing evolutionary capabilities to its TVs with the introduction of its Evolution Kit. By simply adding the Evolution Kit to a Samsung Smart TV, users can have immediate access to the

newest Samsung Smart TV offerings, including quad-core CPU power and the newly updated Smart Hub. Finally, developed for the Southwest Asian market, Samsung has created the 46” 5100 TV, which comes equipped with a Digital Hub that allows consumers to share contents among friends and family on the TV. With the Easy Share feature, users can seamlessly share digital contents between devices via two USB ports eliminating the need for a PC and also keep their data on a portable hard drive that fits in an integrated hard disk holder behind the television. Creating Smarter, Connected Homes Based on an in-depth understanding of consumers’ needs, Samsung offers fresh perspectives with its new range of “Made for Southwest Asia” appliances. The new Samsung refrigerator (RT42) offers maximum organization and use of space, thanks to unique features, such as the Easy Slide shelf for effortless storing and removal of food, and a detachable Multi Storage Basket for items like cosmetics, medicines or special sauces. The new Samsung refrigerator features MoistFresh Zone, which controls air circulation to maintain optimal humidity, creating an ideal environment to store and keep vegetables and fruit fresh for a long time. Additionally, the refrigerator can cool down to the target temperatures in just a short amount of time, all by pushing the “Power Cool” button on the refrigerator display. S p o r t i n g a c o n te m p o r a r y design with a solid finish, the new Samsung refrigerator promises a 10-year warranty for its Digital Inverter Compressor. Additional features include excellent cooling performance, energy savings and noise reduction. Capturing Images for Every Moment Samsung is staying true to its vision for SMART CAMERAs by delivering the latest and greatest camera technology and driving change in the digital imaging landscape. The newest addition to the Samsung NX-range; the NX300 blends exceptional image quality and capture capabilities with increased speed and shot control. The NX300 is complemented by the Samsung’s NX 45mm F1.8 2D/3D lens, the first one-lens 3D system for a consumer camera, capable of capturing both still

pictures and full 1080p HD video. This new lens opens up an exciting world of 3D imaging possibilities and makes the Samsung NX Series the only interchangeable lens camera supporting both 3D stills and 3D movies. Central to the NX300’s outstanding imaging performance is its new 20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality images for every user. A newly designed Hybrid Auto Focus (AF) system delivers fast, accurate phase and contrast detection, while the 1/6000 second shutter speed and 8.6fps continuous shooting mode ensures every moment is captured perfectly. Also, Samsung’s unique DRIMe IV imaging engine not only provides outstanding developments in speed and quality photography, but also enables better color reproduction and greater noise reduction. Support for full 1080p HD video capture in both 2D and 3D – when combined with Samsung’s new 45mm F1.8 2D/3D lens – is also available through the DRIMe IV engine capabilities. Empowering the B2B Market Samsung also announced its strategy to become a global leader in the enterprise market. This year, Samsung aims to represent 10 percent of its enterprise business in Southwest Asia, and by 2020, the company expects B2B to represent 23 percent of its total global revenue. Recognizing that enterprise solutions are central to achieving success in the B2B market, Samsung today introduced Samsung KNOX, a mobile enterprise solution that provides powerful security for both work and play. For enterprises, Samsung KNOX provides comprehensive security and protects confidentiality of enterprise data. For consumers, it provides security of personal data while keeping it separate from enterprise data, and facilitates a simple, intuitive user experience. And for partners, it is a consolidated built-in solution that allows broader access to enterprises. Additionally, Samsung launched its Samsung Technology Enterprise Program (STEP), a comprehensive partner program that empowers par tners with competitive, differentiating tools to drive mutual growth and profitability in the market. The program focuses on ensuring that partners are certified and prepared to both sell and service Samsung’s enterprise solutions. www.mobilityindia.com

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Mobility Review

Samsung Galaxy Note 8 (Note 510) – Beautiful Piece of Art

Mobility Rating

amsung has unveiled its latest tablet Galaxy Note 8.0 (Note 510) in India a week after announcing it at MWC. Galaxy Note 510 which was launched at Samsung Forum event features an 8 inch Touch screen and comes with an S pen Stylus. The Galaxy Note 510 is actually a smartphone because of its voice calling features and also supports 2G and 3G mobile networks. This tablet is clad with a 8 inch TFT touch screen with a resolution of 1200x800p with a pixel density of 189ppi. Galaxy Note 510 runs on Android 4.1.2 (Jelly Bean) and is powered by 1.66 GHz quad core processor with a support of 2 GB RAM thus you can yourself get an idea of how powerful the device could be. This will ease the

multitasking and navigation capabilities to a great extent. Galaxy Note 8.0(Note 510) is compatible with S Pen stylus that is also used in other models of the Galaxy Note series. S Planner, Page Notes and Awesome Notes are among the apps that have been optimized for this stylus. The device has a feature called Reading Mode that adjusts the color and tone of the screen to better suit the users. Other unique features of this tablet are Smart Stay and Smart Rotation, Paper Artist, Photo Note, Smart Remote and Easy Clip, among others. ■ Good display ■ Great build quality ■ Classy looks & easy to hold ■ Decent performance ■ Decent display ■ Pricey ■ Battery back up

Samsung Rex 90 – Stamp of Quality

n today’s age of Android devices, it is hard to imagine someone buying a feature phone, and that too for around Rs 5,500. But in India there are many who still want a feature phone and do not want to upgrade to smartphones. Obviously, that was the main reason for the success of Nokia’s Asha series of handsets. Samsung has also jumped to the feature phone battle by launching its Rex series of handsets, which it refers to as Smart Feature phones, a name that Nokia also uses for its Asha series. The Rex 90 was the costliest handset in the Rex series of Samsung. Here is everything about the Samsung Rex 90, which we reviewed in detail over a period of about fifteen days. Rex 90 looks a lot like the Android based Galaxy Y, with a metallic

strip around its sides; but it has a rather rectangular home button. The back panel is shiny, not slippery. The rear panel is made of pure plastic but due to the shiny surface it does not look cheap. It is not a big phone, thus it can be handled easily even by a kid. In fact, it looks more like a toy phone. There is a rectangular home button just below the display, which is flanked by the Call and Return buttons on its left and right, respectively. Strangely, both the call and return buttons are identical to look at; it is only possible to discover their function once you operate the phone for a while. The call button only works once you are in the contact app. The phone has a 3.5 inch display with 320 x 480 pixel resolution, which amounts to 165 ppi pixel density, and is not that attractive on a smartphone. But in case of Rex 90, it does not seem bad as you hardly get to play games on this handset. Anyway, it’s doubtful that anyone would love to watch videos on this handset. Samsung has implemented a lot of features of smartphones in the Rex 90 to make it user friendly. For instance, the Rex 90 has a notification bar, which allows users to control WiFi, Bluetooth, and sound and flight modes. You can even control the music app from the notification bar. Besides, there is a provision to remove or place applications on the home page but in the menu page you can only arrange apps. To do that you have to locate a small settings icon on the top left side which, when clicked, allows you to move apps from one place to another. ■ UI ■ Battery life ■ Lightweight

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Mobility Review

Asus MeMO Pad Smart 10 – Super Cool Gadget

ever afraid to experiment with different form factors and styles, we’ve seen Taiwan based manufacturer Asus frequently delivering a wide range of tablets that fit different lifestyles and models. At one extreme, they’re renowned for coming to up with fantastic and memorable slates like the Asus Transformer Pad Infinity, while on the other, they never shy away from going with something more modest – like the Asus Transformer Pad 300. Going back to the latter premise, the recently available 10.1-inch slate in the Asus MeMO Pad Smart 10 aims to win over people with its ample hardware and affordable price point. By no means is the MeMO Pad Smart 10 a premium slate, especially when you factor in its average price point of $300, since its design language follows similarly to what we’ve seen in the Transformer Pad 300 already. Employing a 9.9mm thin all-plastic casing, which strangely gets dirtied very easily, we’re humbled by its light weight (580 gr) and rounded edges – making it very comfortable to grasp with both hands. Overall, it chooses to stick with a cookie cutter approach with its design, which makes it all too conventional, but at least it doesn’t entirely come off as being cheapo.

Much like the other Android slates from its stable, the MeMO Pad Smart 10 maintains a very clean appearance on the surface, as the only thing evident from up front are the “Asus” logo and front-facing 1.2-megapixel camera. Around the edges of the tablet, we’re thankful to know that it doesn’t skimp out on the usual ports that are typically akin to higher end models – like its microSD card slot and microHDMI port. In addition, we spot its tactile and distinctive power button and volume control, microphone, 3.5mm headset jack, and microUSB port for charging/data connectivity. Indeed, it’s not something galvanizing amongst other things, but the 10.1-inch WXGA 1280 x 800 IPS LCD panel of the MeMO Pad Smart 10 is still pleasant enough to accept. For most people viewing the tablet from a normal distance, they shouldn’t find much trouble making out certain things – and that’s despite having a pixel density of 149 ppi. On the color reproduction side, it lacks the delicious iridescent tones seen with other panels, but at least it doesn’t exhibit too much distortion, which is attributed to its 170-degree wide viewing angles.

■ Decent performance ■ Decent display ■ Pricey ■ Battery back up

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Mobility Review

Sony Xperia Z

Full Value for Money Device

ony has unveiled its latest smartphone the Xperia Z in India. The Android 4.1 Jelly Bean based smartphone has all the latest hardware including a 5 inch full HD display with Gorilla Glass 2 coating and Bravia Engine 2 display technology, 1.5 GHz Qualcomm Snapdragon S4 Pro quad core processor, 2 GB RAM and 15 GB ROM. It has also a top notch 13 megapixel camera on its back. Not only the phone has the best in terms of hardware, but Sony has also priced it reasonably at Rs 38,990. In contrast, HTC Butterfly is priced at `45,990 despite having the same features as Sony Xperia Z. Such premium handsets need to be close to perfect. The phone is very rectangular in shape but it is not boxy at all, with subtle rounded edges and glass cover, even at the back. All in all, it looks classy. The phone is easy to hold and doesn’t feel bulky and is very light weight at 146 grams and is slim too with just 7.9mm thickness. Three buttons - the home, return and applications - which are

normally placed below the display, are actually on the display itself. This instead eats a lot of space of the display. Moreover, the touch buttons does not vanish while playing games but does go away in case of pictures and videos. The front portion is all glass covered. Xperia Z has a Gorilla Glass 2 display however it is not that scratch resistant as it is expected to and it did get some minor scratches during our review. The front portion gets just the Sony logo on top, while the earpiece and the mic are placed on top and bottom respectively and are finished to look identically, which initially made us think that the two are stereo speakers. All in all the Sony Xperia Z has a very classy design; it is lightweight and easy to hold. On top of that it has superb build quality besides being water and dustproof. Sony Xperia Z has a 5 inch display with 1080p (1080 x 1920) resolution, which translates to 443 ppi pixel density. It comes with Bravia Engine 2 display technology with Gorilla Glass 2 cover- the combination skyrocketed our expectations.

■Good display ■Great build quality ■Classy looks & easy to hold

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■Pricey ■Battery back up Mobility March 2013

CMYK

Mobility Review

Lava eTab Xtron The Elegant Device

ava recently announced this 7 inch tablet, which is currently selling for around `6,500. The tablet has a decent set of features like a 7 inch screen, dual core processor, Android Jelly Bean operating system, 1 GB RAM, 5 GB of internal storage, and 2 megapixel camera etc. Feature and price wise, the Lava eTab Xtron is a decent tablet. We used this tablet for around a month and here is our experience with it. The device has a thin profile and is quite light too. It has a metallic coloured back panel made of plastic. The panel is a bit slippery and does not feel good in the hands. The thickest part of the tablet is its centre, while the back panel gradually curves towards the edges, which helps to hold the tablet. It comes in only one colour - metallic white back panel and front black display - so buyers do not have much choice. To be specific, the Lava eTab Xtron measures 184 x 131 x 11.5 mm and weighs 350 gram. A highlight of the tablet is that all the

buttons are prominent and slightly above the surface of the tablet, which makes them easy to use. However, surprisingly, the micro SD card cannot be inserted in the tablet fully; a portion of the micro SD card sticks out from the tablet, which is very inconvenient at times. In portrait mode, you can see the power key, volume key and the return key on the right hand side while the 3.5 mm jack and the micro SD card slot is on the top. Overall, the Lava eTAb Xtron is a nice little tablet that feels much like a small book in the hands. The Lava eTab Xtron has a 7 inch screen with 1024 x 600 pixel resolution. The capacitive touchscreen of the Xtron comes with multi touch capability as well. Moreover, it has an IPS panel with a wider viewing angle as well. The Lava eTab Xtron comes with 8 GB of internal storage, of which 5 GB can be used to store one’s pictures, movies, songs etc. There is a micro SD card slot as well, which can be used to expand memory up to 32 GB. ■ Decent performance ■ Decent display ■ Price

■ Poor battery life ■ No SIM calling ■ No Bluetooth

Mobility Rating

Mobility March 2013

www.mobilityindia.com

CMYK

National Computrade News ÂŚ 15 Mar. - 30 Mar., 2013

CMYK

RNI.NO DELENG/2004/14198

100

Elecom Back page Tuesday, March 26, 2013 11:49:05 AM