Mobility issue dec

CMYK

Mobility Monthly Magazine December 2014

www.mobilityindia.com

Issue 12

Volume 10

Beyond Technology, Beyond Lifestyle

Talked about GADGETS/TECH Most

of 2014

Mobility Personality 12

Alcatel is all set to gain market share in India

MOBILITY REVIEWS 14 Apple iPhone 6 TP-Link's Archer C20i Kingston HyperX Cloud

MADE IN INDIA 18 LAVA, buoyed by success, to start manufacturing smartphones in India from 2015

Trend Setter 24 IT company Acer has restarted its Smartphone Business in India

CMYK

CMYK

2

mobility December 2014

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

3 CMYK

CMYK

Editor

:

Chief Editor

:

Swapan Roy Manoj Jha

Associate Editor (Tech,) :

Jayanta Ghosh

Asst. Editor

:

E.J. Jawahardatham

:

Anit Kumar

:

Sandip Sarkar

Design Desk Art Director Acct. & Finance Finance

Content

Marketing & Sales Marketing Manager

:

Tridip Dey

Marketing Executives

:

Sujit Goswami

Mobility News 8-9 Latest industry news Mobility Launchpad 10-11 Latest mobile launches of the month

8

Mobility Personality 12 Alcatel is all set to win market share in India

10

Pratap Biswas S. Dutt Raj Kumar Circulation Manager

:

P. Biswas

Production

:

Ashish Ghosh Ashok Kumar Paul

System Manager

:

Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846

Mobility Review 14-16 Apple iPhone 6 TP-Link Archer C20i Kingston HyperX Cloud Made in India 18-20 LAVA, buoyed by success, to start manufacturing smartphones in India from 2015

12

14

18

Mobility Tech 'N' Trend 21 New Trend in Infotainment Industry

Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned

by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com

Mobility Analysis 22-23 Online Shopper Base in India to Reach 100 Million by 2016

22

21

Mobility Cover Story 24-27 Mobility devices will spearhead Internet of Things Movement Mobility Auto Tech 30 Navigation and OEMs: What are the key weighing factors

24

Mobility Best of 2014r 32-33 Most Talked about Gadgets/Tech of 2014 Mobility Channel Focus 34 “RV Solutions Spreads Its Mobile and Other Servicing Network Pan India�

Mobility Consumer Alerts 35 How often you clean your Smartphone

30 34 34 33

Mobility Product Portfolio 38 Vivo Hi-Fi & Smart X5Max

38

marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

www.mobilityindia.com 4

mobility December 2014

Mobility Smart Apps 40-41 Apps That Can Get You Out Of Danger!

Mobility App Personality 42 FrndiNeed helps you benefit from your virtual connectivity

41 42 www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

5 CMYK

CMYK

Editor’S Choice

Logitech Bluetooth Audio Adapter Bluetooth Audio Adapter: Makes your speakers Bluetooth for streaming music from your smartphone or tablet.

Multipoint

Bluetooth

connectivity:

Simultaneously pair your smartphone and tablet and stream music from either one Easy pairing and automatic re-pairing: Pair your device to the adapter once with a single button press and you're done Long-range wireless: Stream music from

Welcome to attend the 1st Mobility Awards Night 2015

up to 15 meters (50 feet) away from your speakers Works with most speakers: Plugs into any powered PC speakers, home stereo systems and A/V receivers using RCA or 3.5 mm jacks

6

mobility December 2014

Dear Readers, We are glad to announce that Mobility magazine is organizing its 1st Mobility Awards Night 2015 at Hotel Suryaa.

We have been conducting Awards Nights for the past several years for our other magazines NCN and Imaging Solution. For Mobility this is the first Awards Night.

The 1st Mobility Awards Night is a platform to recognize and reward top performing individuals, companies, brands, etc from different verticals of mobile and telecom gadgets and accessories industry.

The selection criteria for the awards have been designed to be rigorous and comprehensive. The products are selected on the basis of nominations, online polling and recommendations of the selection panel of experts.

The 1st Mobility Excellence Awards 2015 is a unique event and is intended to provide all the leading and upcoming telecom vendors and channel partners an interactive and informative platform to carry out their businesses and cement their relationships with the different players and form new associations.

We expected all the channel partners and vendors of the telecom fraternity make the event grand and successful.

Swapan Roy roymobility@gmail.com

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

7 CMYK

CMYK

Mobi li t y n ews

Cyanogen inc. announces exclusive mobile partnership in india with Micromax

C

yanogen Inc, a leading mobile OS company, has announced an exclusive partnership in India with Micromax Informatics, the largest Indian mobile brand.

The arrangement highlights the significance of the software-hardware partnership and the shared vision of delivering a whole new class of userfocused mobile device experiences that will immensely benefit the end user. Micromax has announced a new Internet brand YU, which is slated to announce its first device on Cyanogen

OS. Cyanogen’s exclusive deal also means that Cyanogen OS will not support any other devices shipping in India with future updates including Lollipop.

The first device from YU slated to be announced in December will also be the first to launch with Cyanogen’s new Themes app, supported by a powerful theming engine that will enable deep levels of UI personalization, and Nextbit’s Baton, a revolutionary cloud-syncing app service.

Government in favor of data tariff reduction

Data tariff is expected to reduce further with the scaling up of data services by way of innovation and surge in content. While speaking during the inaugural session of Broadband Tech India 2014, Shri AK Bhargava, Advisor (Technology), Department of Telecommunications, Ministry of Communications & IT, Government of India said that Government of India is in favor of reducing data tariff, as the country is getting ready for 3G and 4G spectrum auctions.

The announcement comes as the Department of Telecommunications is preparing to roll out spectrum auctions, which is expected to intensify

Sandisk Co-Founder and retired CEo dr. Eli harari Awarded National Medal of technology and innovation By President obama

S

anDisk announced that Dr. Eli Harari, cofounder, and retired chairman and chief executive officer of SanDisk, was awarded the National Medal of Technology and Innovation by the National Science Foundation for his significant contributions towards the development and proliferation of flash memory.

The award represents the nation’s highest honor for advancing science and technology by recognizing those who have made lasting contributions that have created a greater understanding of the world and improved the lives of many. U.S. President Barack Obama conferred the medal at a ceremony held today at the White House, which was attended by leading dignitaries and other medal laureates.

Dr. Harari co-founded SanDisk more than 25 years ago with the vision of using flash memory to store data in mobile products. Flash memory – an ideal storage medium due to its small size, ruggedness and low power consumption – has since become ubiquitous in mobile devices, and is now found in digital cameras, smartphones, tablets, thin-and-light laptops and other portable products. Flash memory is also increasingly transforming datacenters, enabling them to accelerate the processing and analysis of vast and growing amounts of data, thereby helping to make social media, online media-streaming, realtime business analytics and other industries both

possible and feasible.

“I am proud to congratulate my fellow SanDisk co-founder and friend, Eli, on this tremendous achievement,” said Sanjay Mehrotra, co-founder, president and chief executive officer of SanDisk. “The flash memory technologies he helped to pioneer have had a profound impact on the entire technology landscape, firmly establishing SanDisk as a global leader and connecting us in ways we never thought possible. His lifelong intellectual and technical achievements are well-deserving of the National Medal of Technology and Innovation.”

“Dr. Harari’s pioneering work both as engineer and co-founder of SanDisk was fundamental to establishing the practicality, reliability, manufacturability and endurance of flash memory, which today is widely considered to be one of the most important core technologies in the technology industry,” said Tim Bajarin, founder and president, Creative Strategies. “Flash memory has enabled many companies such as Apple and others to offer breakthrough products that have changed the lives of people around the world.

For many enterprise companies, their data is their business and flash memory can help companies such as Google, Facebook, Alibaba, Amazon and many others to access and analyze this massive amount of data.”

Logitech honored by CEA with Four 2015 CES innovation Awards

L

ogitech has announced that four products have been named 2015 CES Innovation Awards Honorees. This year’s recognition goes to the Logitech Bluetooth Multi-Device Keyboard K480, the Logitech G502 Proteus Core Tunable Gaming Mouse, theLogitech G402 Hyperion Fury UltraFast FPS Gaming Mouse and the Logitech G910 Orion Spark RGB Mechanical Keyboard.

“Exceptional design is beautifully in-tune with people's lives and combines art and science in a way that's completely seamless for users," said Bracken Darrell, Logitech president and CEO. "Every product we create is focused on one powerful idea that is then reflected through 8

mobility December 2014

every aspect of the experience. We strive notonly to make beautiful products, but also to deliver an experience that sets them apart. Sometimes that manifests in obvious ways that permeate the entire product concept, and sometimes in a nuanced experience that users discovers over time. It is an honor that the Consumer Electronics Association has recognized our efforts with these awards." This year, the Consumer Electronics Association (CEA) recognized Logitech’s products in the following categories: •

Honoree in Computer Peripherals Category

•

Honorees in Gaming Hardware & Accessories Category

the competition between service providers, which may push up spectrum prices.

“With the increase in the availability of spectrum, data service will explode as fiber to site is being laid simultaneously. This will result in more public-private projects which will meet the needs of all sections of the society,” said Mr. Shyam P Mardikar, Chief-Strategy, Architecture & Engineering, Bharti Airtel.

“Due to the emergence of wireless mobility as the single largest factor in the Indian telecom industry, we will witness a growth of 35 to 45 percent in voice and data traffic,” said Mr. Rajan Mathews, Director-General, Cellular Operators Association of India (COAI). He further said that the Companies had to reorient services in terms of mobility so to expand at a greater pace.

According to him, the high government charges act as a constraint in the growth of mobile service.

“As a balancing act, the USO Fund contribution should be reduced to one per cent of revenues instead of the current five per cent,” he added.

While defining digital empowerment, Mr. Vinit Goenka, National Co-Convener, IT Cell, Bhartiya Janta Party (BJP) said that his party is aiming at creating digital literacy countrywide so that there could be a direct communication between the government and citizens at all levels. “The digital revolution would be realized when the ‘last villager buys his grocery online,” he added.

With imports of digital equipment set to grow to US$100 million by 2017, C-DoT, the research organization of the DoT is making significant contributions to “Make in India” campaign said Shri Vipin Tyagi, Executive Director, Centre for Development of Telematics (C-DOT).

“New government has shown promise but there is further scope for facilitating policy environment for enhancing Broadband penetration to cover 30% of our population by 2016 to optimally leverage technology and achieve throughputs at lower costs”, said Mr. Sameer Rawal, Director- Strategy & Marketing, Huawei India. www.mobilityindia.com CMYK

CMYK

Mobi li t y n ews

neoteric & Group companies pledge support to ‘Swachh Bharat Abhiyaan’

E

xpressing solidarity with the nation-wide ‘Swachh Bharat Abhiyaan’ campaign, members from the Head Office of neoteric and its group companies conducted a drive, ‘Pledge with us to make India shine!’ early on 5th December, in and around the premises of Matulya Centre, Lower Parel . This is in keeping with the vision of contributing to a clean, healthy and flourishing India. Over 90 team members from across different departments and teams including the CEO and Directors together came out on the streets with broomsticks and dustbins in hand, in a bid to clean up the entire neighbourhood and surroundings. They urged all the corporates in the building and the entire IT fraternity at large,

to abstain from throwing any garbage/waste on the road or street but dispose it only in dustbins or suitable locations provided for the same. This drive is in continuation to neoteric & its group companies’ ‘2nd Home’ Cleanliness Drive which was launched during this Diwali with an objective of ensuring the upkeep of cleanliness in their ‘office’- their 2nd Home. It seeks to consistently ensure clean work-stations and rides on the mantra of ‘Reduce-Reuse-Recycle’ of paperwaste, garbage-waste and technology-waste.

Staying true to the belief that ‘Cleanliness begins at Home’, the organization launched the internal drive and after its successful launch, extended it to the nationwide ‘Swachh Bharat Abhiyaan’. Leading by its own example, neoteric has ‘challenged’ its neighbouring corporate offices to clean up their spaces better than them and in turn, create a chain of challenges. This neoteric initiative was covered by Radio Mirchi 98.3 FM to encourage other corporates to participate in similar drives( please refer to the enclosed the audio-clip ). Dipti Shah, Director- HR said, “Supporting this national campaign is in line with our organization’s focus on doing responsible business and encouraging team-members to continue being responsible citizens. Our branch offices have also joined us in this effort and moving forward, we seek to continue sensitizing corporates to take on the onus of ensuring cleanliness within and outside their own office premises as well as that of their branch-offices, if any.” www.mobilityindia.com

Gartner, inc. has positioned Ericsson in the “leaders”

E

ricsson announced that Gartner, Inc. has positioned Ericsson in the “leaders” quadrant for the third consecutive year in the Gartner Magic Quadrant for Operations Support Systems1.

The company’s comprehensive industry-leading OSS portfolio and professional services are driving network, service and customer agility for operators globally. This includes support for every phase of the customer lifecycle as operators innovate, enter new vertical markets, and establish partner ecosystems. Gartner, a leading worldwide IT research and advisory firm, evaluated vendors in this year’s report based on ability to execute and completeness of vision.

Ericsson’s end-to-end consulting, systems integration, managed services and software suites have driven the company’s leadership status as a premiere partner to operators around the world. Ericsson’s software and services help manage complexity and reduce total cost of ownership with a unique mix of end-to-end operations and network competence, experience and software capabilities. Today, Ericsson supports more than 900 OSS deployments globally.

“We believe Ericsson’s positioning furthest along the completeness of vision axis in Gartner’s OSS Magic Quadrant analysis further validates our strategy and recent global acquisitions. Our leadership role in the market is supported by our end-to-end, pre-integrated, modular OSS suite that improves customer satisfaction while lowering costs and increasing revenues,” says Per Borgklint, Senior Vice President and Head of Ericsson’s Business Unit Support Solutions. “Ericsson is proud to be recognized for its completeness of vision and ability to execute.”

The OSS Magic Quadrant evaluates vendors that sell end-to-end solutions for service assurance, fulfillment, and order and catalog management solutions, as well as new OSS infrastructures to support SDN/NFV and enterprise wide customer experience initiatives for communications service providers.

To meet consumer demand, operators must keep improving the customer experience, capture new revenues and drive business efficiencies. Ericsson is helping operators become agile with a comprehensive, unified OSS/BSS software suite as well as world-class consulting, systems integration and managed services capabilities. For a complimentary copy of the report, please visit: http://crmweb. ericsson.net/cn/ar0ma/Gartner-MQ-OSS-2014 1Gartner “Magic Quadrant for Operations Support Solutions” by Martina Kurth, October 22, 2014

ProDot launches new bonanza scheme

P

roDot has launched its new product antivirus this year, To promote that product in the channel they have launched a new bonanza scheme for their distributors and dealers. In these schemes the dealers can won the many prizes.

ProDot vision in favor of these kind of activities (awards and other benefit program for dealers and Channels) to uplift dealers from business perspective. As per Ms. Neelam Sharma (Country Head Sales) reason behind the scheme is to increase the relation between the distributors and dealers. “These kinds of schemes increase the networking among the distributors and dealers. We expect more and more dealers to get benefited by these kinds of schemes. The end user also gets benefited by such schemes as it increases the proper distribution of the profit among the dealer and distributors. In current market where the e-commerce becomes a threat in channel these schemes can be a big relief for them.”

Sharad of Shree Computer Bhilai, said, “The scheme is highly appreciable. ProDot always give privilege to their channel partners and customers.

This scheme is highly motivated and benefited scheme.” Ashok Khandelwal of Infomedia Bhillai

added, “The scheme is highly motivated and in these critical market these scheme help us to sell the product at best rate.” Similiarly, Rakesh Gupta of RGB computers remarked, “This scheme is very attractive and a motivated. The targets are achievable and justifiable.” Paritosh Kundu of Glorious systems, said,” We are associated with ProDot from our inception. ProDot gifts and schemes are very attractive and beneficial for the channels. If i talk about the schemes thank these kind of schemes are always beneficial for channels people get encouraged and the relation between dealers and distributors become strong. Dealers in the Chhattisgarh are very excited with ProDot schemes. We expect more and more dealers take part in these schemes.” Patna based Dharmender of the Micro Computer Care, said,” This scheme is much benefited and encouraging scheme for selling purpose. Prices are competitive as in comparison with competitors.

We appreciate these kinds of schemes thanks to ProDot for their kind corporation.”

mobility December 2014

9 CMYK

CMYK

M o b i l i t y l au n c h pa D

ASuS Announces PadFone mini PF400CG

ASUS announced PadFone mini, a 4-inch smartphone that transforms effortlessly into an elegant 7-inch tablet. PadFone mini comfortably fits the palm for an instantly expanded view on a glorious 1280 x 800-pixel. Powered by an Intel Atom Z2560 processor, PadFone mini has 8GB of internal storage, a micro SD card slot, exclusive DynamicDisplay technology to resize apps for the different display sizes and a brilliant 8-megapixel (8MP) main camera and 2MP front-facing snapper for selfies. Available in five attractive color choices and a new ZenUI user interface.

ASUS has also added enhanced Android apps to PadFone mini, so users are able to make the most of the convergent device’s vast array of features. With the email app, for example, ASUS has added the ability to read messages by thread — making it much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye-strain, while ASUS Collage lets users create engaging photo stories that can be easily shared online. Price at Rs.15,999/-

Motorola introducing a vibrant range of accessories

Motorola entered the Indian market with a range of products for consumers across the portfolio. Taking the Moto phenomenon ahead,

Motorola has taken commitment to the next level by introducing a vibrant range of accessories to revolutionize and enhance consumer’s music experience with their favorite Motorola phones.

The new Companion Products comprise of wireless stereo headphones and portable Bluetooth speakers.

BUDS-WIRELESS STEREO HEADPHONES

Owning Motorola BUDS is unquestionably a sound decision as these give a rich HD audio and microphone noise reduction. The micro adjustable ear cushions naturally reposition themselves to fit you perfectly and are available with 3 different sizes which provide you the maximum 10

mobility December 2014

comfort. A lightweight, revolutionary design lets you wear it for hours without fatigue is packed with multiple features like long-lasting battery life, dedicated controls and pairing ability with any device that supports the A2DP profile.

MOTOROKR S305 - WIRELESS STEREO HEADPHONES The MOTOROKR S305 Wireless Stereo Headphones deliver style, performance and remarkable sound that moves when you do. It has buttons to control music and calls and also 30mm dynamic audio drivers. The completely hands-free MOTOROKR™ S305 delivers unblemished sound clarity plus convenient sound and call controls.

Its lightweight design, comfortable cushions and a snug fit curtail the effort to make calls and take calls with ease. MOTOROKR S305’s universal compatibility allows it to work with all mobile and stereo Bluetooth enabled music devices.

MDR-XB450BV is a step up model of MDRXB450 with Extra Bass Boost and Vibration feature.

MDR-XB450BV is a 30mm dynamic driver unit that delivers high quality, powerful sound while keeping the bass level high the for all the music lovers. In addition to the high music quality, the vibration feature further enhances the whole listening experience by giving vibration to the listeners favorite songs without diminishing the quality of vocal tracks, recreating the sound and feel of a pulsing club.

The DECK is integrated with R2 sound engines which pump out high quality sound at 360 degrees up to 300 feet. DECK fuses the sound and style of SOL REPUBLIC to the cutting edge technology of Motorola. With the Heist mode you can connect up to 5 Bluetooth devices at once giving the users turns to control the music. The DECK is available in 3 unique colors - Gun metal, Lemon lime and Blue in India.

The MDR-XB450BV sports a slim, swivel folding style allowing for convenient storage in a bag, briefcase or backpack, and its pressure relieving earpads provide extended comfort for long commutes. Further, MDR-XB450BV has a flat serration cord allowing a tangle free experience while on the go.

MDR-XB450BV headphones will be available in all Sony Centers and major electronic stores across India at Rs. 5,990/-

Jabra Sport Pulse Wireless : World’s first stereo earbuds with integrated heart rate monitor and Sport Life App

The 6 Port USB Home Charger is comes very handy to instantly add high speed with 6 USB charging ports to any standard AC outlet without

DECK - PORTABLE WIRELESS SPEAKER

Take your training to the next level and get the ultimate wireless workout with Jabra Sport Pulse Wireless earbuds and Sport Life Application. This all-in-one training solution is a world first, combining an in-ear biometric heart rate monitor, immersive Dolby sound and realtime voice coaching, to inspire you to achieve the impossible. Cut the clutter and experience true freedom of movement without compromise.

Jabra’s intelligent Sport Life App ensures you get the most out of your Sport Pulse Wireless earbuds with integrated heart rate monitor, helping you to plan, track and evaluate your workout. Test your fitness level and aerobic capacity, adjust your heart rate zone to optimise your training and set goals based on distance, time or calories burned.

Sport Pulse Wireless earbuds continue Jabra’s tradition of world-firsts, building on our solid heritage of superior sound engineering.

They enhance our family of wireless audio solutions for people who’re serious about sport, complementing the award-winning Jabra Sport Rox Wireless and Sport Wireless+ earbuds.

Jabra Sport Pulse Wireless will be on sale during the GOSF in India and will be exclusively available on our online partnersnapdeal.com from 10th December,2014 at a price of Rs.15999/-

Sony launches Mdr-XB450BV for Bass lovers Sony India announced the launch of its new MDR-XB450BV headphones, for bass lover while in style with a frequency response of 5Hz-22000Hz.

Portronics Launches 6 Port usb Charging Station

depending on your computer.

Multitudes of gadgets have become our daily survival need, but managing their cables and connectors is a nightmare of its own kind! The 6 Port USB Home charger is an amazing stride towards giving you a single platform to charge up to five devices simultaneously and that too with a single cable connect to any standard AC output.

This charging port allows you to charge 3 Tablets and 3 other devices like Smartphone, Bluetooth headset, Mp3 player etc. at the same time. The 6 Port Home charger provided charging at a great speed since it supports maximum 6A of total output.

No more worrying about depending on your computer alone for USB charging, with the USB Charging Port you save time and money versus charging off of your computer.

With size being so compact that it takes the space of a coffee mug on your work station and a design and finish that is world class, the USB Charging Station is your ultimate solution for charging! No more looking for multiple AC sockets to charge multiple devices, just one small device on your table will do it all. www.mobilityindia.com CMYK

CMYK

M o b i l i t y l au n c h pa d

Samsung Launches the Revolutionary Galaxy Note Edge

Samsung Electronics announced the launch of its revolutionary flagship smartphone, the new Galaxy Note Edge in India.

Samsung’s relentless pursuit of the best in innovation through the optimization of mobile technology and the user experience has led to the debut of the innovative and unique Galaxy Note Edge.

This premium device is the first smartphone of its kind with the next generation edge display that reinvents the way users interact with their smartphones. The Note Edge demonstrates a cutting edge design and adds innovative functionality to the device that makes it stand apart from other smartphones.

Galaxy Note Edge comes with a 5.6 inch Quad HD+ Super AMOLED display that delivers an unparalleled viewing experience reproducing crystal clear images with precise colour saturation and high contrast ratio. The unique Edge screen provides quick access to frequently used applications, alerts and device functions–even when the cover is closed–all with the swipe of a thumb. The Note Edge allows users to enjoy the immersive screen interruption free since it gives access to email, Internet, applications, notifications, news and more without disturbing the content on the main screen.

Price and availability The Samsung GALAXY Note Edge will be available for sale from January first week through select retailers at a market price of INR 64,900. The Galaxy Note Edge will be available in "Charcoal Black," and "Frost White" in India.

Nikon Brings Worlds First Interchangeable Lens Waterproof Digital Camera

Nikon India announce the release of latest Nikon 1 AW1, V3 and J4 cameras in the series of Nikon 1 advanced cameras with interchangeable lenses.The Nikon 1 AW1 offers all of the unique characteristics of Nikon 1 advanced cameras with interchangeable lenses, which propose new forms of imaging expression, including high-speed performance and a compact size that makes the cameras easy to take anywhere. However, it is also the world's first*1 digital camera with interchangeable lenses to be waterproof to a depth of 15 m*2 and strong enough to withstand

the shock of falls from up to 2 m*3 and freeze proof up to -10 degrees. The Nikon 1 AW1 has also been a recipient of the iF Product Design Award 2014, the globally prestigious industrial product design awards sponsored by International Forum Design GmbH. The compact and lightweight body of the Nikon 1 V3 enables superior mobility, yet offers performance with tracking of moving subject that exceeds that of digital SLR cameras. It is a model that offers excellent image quality with superior sharpness and definition, and an operational feel similar to that of a digital SLR camera. It is also the first Nikon 1 camera to be equipped with a vari-angle LCD monitor that enables flexible shooting from any angle, new intuitive touchscreen control that is easy to use, and built-in Wi-Fi capability for simple transfer and sharing of high-quality images. The Nikon 1 V3 is equipped with an 18.4-million pixel super high-speed AF CMOS Sensor with no low-pass filter and the new EXPEED 4A image-processing engine, the combination of which enables superior image quality.

The Nikon 1 J4 is a model with which performance with tracking of moving subjects that exceeds that of digital SLR cameras, and advanced shooting functions with excellent image quality that makes full-scale photography possible, have been incorporated in a compact and lightweight body. Equipped with 18.4-million pixels, a super high-speed AF CMOS sensor with no low-pass filter, and the latest EXPEED 4A image-processing engine, the Nikon 1 J4 offers superior image quality.

Along with the Nikon 1 V3 and Nikon 1 J4, Nikon is also releasing the new 1 NIKKOR VR 1030mm f/3.5-5.6 PD-ZOOM, a normal zoom lens compatible with the CX format and covering the 10-30mm range of focal lengths. The 1 NIKKOR VR 10-30mm f/3.5-5.6 PD-ZOOM is the world's lightest*4 interchangeable lens equipped with a power-drive zoom function, and also the world's first*4 interchangeable lens equipped with power-drive zoom to utilize an electrically controlled lens cover.'World's Slimmest

Microsoft Launches Nokia Lumia 638 In India

Microsoft launched the most affordable smartphone 4G device in India, the Nokia Lumia 638, with Windows Phone 8.1. Lumia smartphone is equipped with a quad-core processor and

a 1GB RAM to enable superfast processing. The device has a ClearBlack 4.5” LCD screen with TrueColor and capacitive multi-point touch. The Lumia 638 will retail exclusively on the newly launched Microsoft Brand Store at Amazon.in at a best buy price of INR 8,299/-. The device will be available for prebooking from December 17 on www.amazon.in/ microsoft. The new Lumia 638 will come bundled with an exclusive offer on Airtel 4G. Lumia 638 consumers on Airtel Post-paid in Bengaluru can enjoy up to 5 GB of free data on 4G for 2 months post activation of their Airtel SIM. This offer will be available only until 31st March 2015.

Smartphone' Vivo X5Max Launched in India

First introduced in China t he Vivo X5Max is now the worlds slimmest beating the Oppo R5 which messures 4.85mm, where as the Vivo X5MAX is an incredible 4.75mm thick.

The Vivo X5 Max runs Android 4.4.4 KitKat with the company's proprietary Funtouch OS 2.0 UI on top. The Vivo X5Max is powered by a 64-bit octa-core Qualcomm Snapdragon 615 processor (quad-core 1.7GHz + quad-core 1GHz) coupled with 2GB of RAM. It features a 5.5-inch full-HD (1080x1920 pixels) Super AMOLED display. The smartphone includes 16GB inbuilt storage which is further expandable via microSD card (up to 128GB). It sports a 13-megapixel rear camera with LED flash and Sony IMX214 sensor, while also housing a 5-megapixel frontfacing camera.

The X5Max is a dual-SIM (Micro-SIM and nano SIM) device and supports 4G LTE on both the SIMs. It packs a 2000mAh battery with no word on talk time and standby time.

Connectivity options, apart from 4G LTE, on the X5Max include Bluetooth 4.0, Wi-Fi, MicroUSB, GPRS/ EDGE, USB OTG, and 3G. It measures 153.9x78x4.75mm.

Kingston's DataTraveler microDuo 3.0 Now for Smart Devices in India

The Kingston DataTraveler microDuo 3.0 is one of the first high speed 2-in-1 USB drives and is now available in India via Flipkart. In a small form factor, it is a combination of USB 3.0 and microUSB Flash drive that allows consumers to expand the storage of their Android™ tablets and smartphones on-the-go. The DataTraveler microDuo 3.0 is the perfect gadget for tablets and smartphones that support the On-The-Go functionality. DataTraveler microDuo uses the microUSB port on devices – often used for charging – to expand storage up to 64GB. This is especially helpful as more and more smartphones and some tablets come without a microSD card storage expansion slot. The drive can be used with any USB On-The-Go compatible device and the dual interface allows users to transfer files without plugging into a PC*. Smartphones and tablets shoot hi-res photos and HD video, and with some devices now shooting 4K video, consumers can easily move large files, photos, videos and music off the device to free up space just like a normal Flash drive. The new DataTraveler microDuo 3.0 is available in 16GB, 32GB and 64GB variants for an MRP of Rs. 1100, Rs. 2200 and Rs. 3000 respectively. It will be backed by a five-year warranty, free technical support and the legendary Kingston reliability. www.mobilityindia.com

mobility December 2014

11 CMYK

CMYK

Mobi li t y persona li t y

We are listed as top 7 mobile phone brands in the worldwide market, and in India we are targeting to become the top 5th brand soon in Indian market.

Mr. Chen Ji, Michael senior Director, Product & Marketing (APAC), bU india, Alcatel Mobile

12

mobility December 2014

www.mobilityindia.com CMYK

CMYK

Mobi li t y persona li t y

Alcatel is all set to GAIN

market share in india M

it is an entry level phone or a premium smartphone. Our products are validated by the most critical testing system of international operators in Europe, USA, and other Asia Pacific operators. Good design: a lot of our designs are created by international design teams in France, Italy and China. On top of these, we focus on bringing simple-to-use mobile experience to all the consumers.

obility magazine in a conversation with Mr. Chen Ji, Michael Senior Director of Product & Marketing

(APAC) Mr. Chen Ji, Michael, aged 39, is the Senior Director of Product & Marketing (APAC) BU India, Alcatel Mobile of the Company. Mr. Chen joined the company in 2005. He has 16 years of experience in consumer electronics which includes 11 years in Mobile Phone Industry. He had been the senior director of global product portfolio of the company, leading the product portfolio management and product definition and development job in the company. Mr. Chen graduated from the Guangdong University of Foreign Studies in 1998, and got his Bachelor's degree in Business English. In 2010, he was selected by the company to join the Eagle Elite Project of TCL Group (A Leadership Training Program). In 2011, he was again selected by TCL Group to join the HP Elite (High Potential Leader) Project. In an interaction with Mobility magazine, Chen shares the philosophy, outlook and mission of their Alcatel brand.

At Alcatel 2013-14 In 2013, globally we shipped 55 million units of mobile phones, and we shipped around 2 million units in India. In 2014, we also brought many models to Indian market. Personally, I like every one of them, they are addressing different segments of the market, especially for the mass market. People can always find the model that suits them. And all our products are with very good quality and they have been proven in the global markets. Recently, we launched a new Model, FLASH, which is a selfie phone with very good front and rear cameras. With powerful Octa core, it’s a very good and affordable smartphone, and we believe that it will be successful in the market.

Challenges India is a big market, and now, most of the mobile phone brands are taking India as their

www.mobilityindia.com

Ecommerce Online business model is a new opportunity and a unique business environment. Online retailers might impact the traditional channel, but I don’t think they will become a threat.

I see online as a new business channel with its own merits and opportunities. strategic market; currently, our brand presence is not big. The biggest challenge to us I think is the more and more severe price competition in the market, and I believe this is also the biggest challenge to all the brands. But we have confidence to overcome this challenge: first, we have very big global business to support us in the cost optimization, and we have world leading class supply chain, and we have our own manufacturing site, which can produce over 120 million mobile phone per year to enable us to produce high quality and low cost products, and we have a very promising international brand with a lot of excellent designs in France and Italy.

With all these, we believe we can have a good opportunity to win more market share in India.

Market Share Right now, we are listed as top 7 mobile phone brands in the worldwide market, and in India, we are new to the market, and yet have a big presence. We are targeting to become the top 5th brand soon in Indian market.

Strong points of Alcatel Samrtphones Good Quality, Nice Design and Reasonable price. Our first merit is quality. Good quality is expected by all the end users no matter whether

Services The key job we have done in after-salesservices is we already set up more than 550 after sales service points across India including the collection points, that bring a very convenient service to consumer, and we are continuously improving our after-sales-services and making sure they will bring good satisfaction to end users who buy our products.

Strategy for india I think business opportunities are available in all different channels. At present, traditional channel still occupies more than 90% of the mobile phone market, which of course we will not give up. On the other hand, online business is growing very fast, so we are also developing our business online. We have a very good experience in managing our business over different channels and won’t hurt either of them.

Final Word ALCATEL ONETOUCH would like to say Hi to all the Indian people, and we are appreciated that you choose ACLATEL ONETOUCH products, and we are doing our best to bring you more good quality, valuable and exciting products in India and welcome you to become our long-time friends.

mobility December 2014

13 CMYK

CMYK

Mobi li t y r ev i ew

Apple iPhone 6 Bigger & Better

E

very year we expect something special and big from iPhone. And this year also as was expected, Apple’s newest flagship iPhone comes out better than its predecessors in nearly every conceivable way. These large-screen phones have proved so popular that Apple is now forced to get with the times, stretching the iPhone beyond its original 4-inch diagonal frame.

dESiGN

iPhone 6 is a massive departure from traditional iPhone design , it's without a doubt the most drastic change to date by Apple. Apple finally bowed to pressure to provide users with the option of using a bigger display, as well as the usual improvements in performance, camera quality, and new additions such as NFC. And though the iPhone 6's dimensions are quite different from the 5S, the aesthetics are distinctively Apple. The buttons are—for the most part—in the same places they used to be, and even the layout of the front face of the phone is virtually identical to the iPhone 5S. Even the fingerprint scanner returns to Apple's latest flagship. This iPhone is slightly thinner than before, but it feels much thinner; part of that's the increased screen size, and partly it's the curved design. Glass from the front folds ever so slightly around the edges, and the sharp industrial hard edges of the iPhone 5 and 5S are completely gone.

PErForMANCE

Apple now has two larger iPhones: one big, the other even bigger. The iPhone 6 sports a 4.7-inch screen, while the iPhone 6 Plus goes full "phablet" with a 5.5-inch display. The new iPhone feels good to hold, beautifully solid, the metal back and glass front are smoothed and comfortable. iPhone 6's 4.7-inch IPS display looks excellent: vivid, rich, and bigger than before. . The display's 1,344x750-pixel resolution is higher than the iPhone 5/5C/5S' 1,136x640, but it has the same 326ppi pixel density. The new A8 processor on the iPhone 6 isn't quite the quantum leap the A7 was. It's a 64-bit dual-core processor just like the A7, but Apple claims a 25 percent boost in speed and a 50 percent graphics boost over last year's iPhone 5S. And another big improvement in iPhone 6 is iOS 8, though the aesthetics are the same, the control scheme is virtually identical, and the App Store is the same that you're used to. Apple wants its users to be able to upgrade to the latest platform without getting lost. With the latest version of iOS 8, Apple has continued to sand down the rougher edges of last year's iOS 7, while offering users options such as NFC, mobile payments, and better customization. All credit goes to Apple for reinventing the mobile app and

Mobility RAtiNgs Price

Performance

creating a developer program that facilitates the creation of all this wonderful software. Though on paper it seems like it might have the exact same 8 megapixel sensor as what you'd find in the 5s, it's quite a bit better in practice. Additionally, the camera is more capable when it comes to video.

Though the iPhone 5S already saw the addition of slow-motion video with the update to iOS 8, the iPhone 6 can also shoot time-lapse video, as well as 1080p HD content at 60 frames per second. Shots are acceptable even in low light, as Apple's noise reduction algorithm does a fine job of keeping noise low while retaining most detail.

PriCE : INR 53,500 VErdiCt

Feature

overall

CoNS

• • • • • • • • • •

Storage Specs: 4.70-inch Apple A8 8-megapixel & 1.2-megapixel 750x1334 pixels RAM 1GB iOS 8.0 16GB 1810mAh

specifications: Display

5.50-inch

Overall, the new iPhone 6 is likely the most gorgeous smartphone I have ever used. The full glass and aluminum construction is phenomenal, the fluid look of the rounded edges is masterful, and the handset is impossibly thin. It’s amazing to look at and it feels terrific in the hand.

Processor

Apple A8

Front Camera

1.2-megapixel

Resolution

1080x1920 pixels

RAM

1gb

os

ios 8.0

ProS

storage

16gb

Rear Camera

8-megapixel

battery capacity

2915mAh

• • •

Good display and large screen Smooth Performance Improved camera

From Mobility we have introduced our new review section, in which we will be doing some in-depth analysis of latest products which will guide you to choose right kind of gadgets that you are looking for. This month we are reviewing 4 different products for you, do let us know what’s your take on this. send us your feedback to Jayanta ghosh, Associate Editor tech. at jayanta@mobilityindia.com

14

mobility December 2014

www.mobilityindia.com CMYK

CMYK

mobi li t y r ev i ew

TP-Link's Archer C20i Great product for your home and office setup

T

P-LINK a global provider of networking products, exclusively unveiled its Powerful Archer Series first time in India at Com-IT Exhibition which was held in Bombay Exhibition Centre.

The Archer C20i is the category leader for price-performance in the entry-level AC wireless category, and comes with a long two-year warranty.The Archer C20i supports the 802.11ac standard, offering higher throughput and longer range than previous generation routers, and is backward compatible with 802.11n devices, including laptops, smartphones and tablets.

Product Highlights:

TP-LINK’s Archer C20i comes with the next generation Wi-Fi standard – 802.11ac, backward compatible with 802.11n and 3 times faster than wireless N speeds. With higher power efficiency and robust security, 802.11ac gives you a perfect solution to accelerate a home multimedia network and solve congestion that multiple devices may cause.

Mobility Ratings

733Mbps Dual Band Connections for Lag Free Work and Entertainment With 433Mbps wireless speeds over the crystal clear 5GHz band and 300Mbps over the 2.4GHz band, Archer C20i offers you the flexibility of two dedicated networks and ensures amazing wireless performance. Simple tasks such as sending e-mails or web browsing can be handled by the 2.4GHz band while bandwidth intensive tasks like online gaming or HD video streaming can be processed by the 5GHz band – all at the same time.

Stable Omnidirectional Signal and Superior Coverage With 3 antennas combined with higher quality antenna technology, you can experience excellent wireless performance with stable signal in every direction and high speed across greater distances. This provides you with incredible wireless coverage and reliability from anywhere in your large home or office.

Easy USB Storage and Sharing With the USB port, you can share a printer locally and files & media with networked devices or remotely via FTP server.

Guest Network Guest Network Access provides secure WiFi access for guests sharing your home or office network in a controlled manner without needing

www.mobilityindia.com

Design

Value for money

Performance

Overall

to expose private Wi-Fi access codes or other personal data.

• •

Parental Control

Price : INR 2500/Verdict: The Archer C20i features premium

Parental Control allows parents or administrators to establish restricted access policies for children or staff.

Easy Setup

Ethernet Cable Quick Installation Guide

antenna technology: 3 internal high-quality antennas deliver not only stable signals in every direction, but also higher speeds across greater distances. Gives you superior omnidirectional wireless range and reliability.

Included in the resource CD, TP-LINK's optimized configuration utility can help users complete the entire software installation and wireless network settings in just a few minutes.

Stylish

IPv6 Supported

Cons: No Gigabit LAN ports

Archer C20i supports IPv6, which is the foundation of the next generation of the Internet and enables a range of new services and improved user experience.

In the Box • • • •

AC750 Wireless Dual Band Router Archer C20i Power Supply Unit Resource CD

Pros : Compact, Easy to set up, Nice built,

SPECIFICATIONS: • Microsoft Windows 8/7/Vista/XP, MAC OS, Linux-based operating system • Dimensions: 4.44 x 2.36 x 6.73 in.

(113 x 60 x 171mm)

mobility December 2014

15 CMYK

CMYK

Mobi li t y r ev i ew

Kingston HyperX Cloud By far best entry level gaming headset

K

ingston, a US-based company known worldwide for making affordable SD cards, SSDs, memory modules and USB flash drives, under the HyperX brand which caters to gamers introduced new product line of headsets. Kingston HyperX Cloud is also a gaming headset. Kingston has used the expertise of Qpad, a pro gaming gear manufacturer, to create the HyperX Cloud.

Features and Design

The Kingston HyperX Cloud is made of various materials including plastic, leather and aluminum. It is a good-looking product with the right combination of quality material and design.

Lookwise we can say that the Kingston HyperX Cloud is a complete quality headset. Though it is a budget headset, the packaging of this headset impressed me a lot. It has foam enclosure that houses the headphones, additional velour ear cushions, detachable microphone, control box with 1 m cable and an airline adapter. Concealed inside a compartment beneath the foam enclosure are a deluge of additional attachments including a 2 m extension cable, a smartphone adapter, a headset splitter and a mesh bag. Over all, the end result is a pair of headphones that looks and feels premium.

Mobility Ratings Price

Performance

Features

Overall

Performance:

The hinges holding the two ear cups are made of aluminum, the headband has leather padding and the pre-attached ear cushions are also made of leather. The rest of the body is plastic, but I must say that it is very comfortable and perfect for your long gaming sessions. The headphones weigh 350g. We listened to music across a variety of genres and found that the Kingston HyperX Cloud headset gives you a mind blowing performance in all aspects. We can easily say that this is a value-for-money product for gamers and music lovers. The only point that goes against the Kingston HyperX Cloud is its surround sound capability, other than that these headphones give you good bass thump and doesn't distort at

16

mobility December 2014

any level. Vocals are crystal clear and the highs are sprightly too. I played Max Payne 3 and it gives me a desired output.

Specs:

Price:

l Hi-Fi capable 53 mm drivers for supreme audio quality

Verdict:

l

15 - 25.000Hz frequency response

Kingston HyperX Cloud headset is certainly a value for money headset with great design and audio performance.

l

Detachable microphone

l

Frequency response: 15 - 25.000Hz

Pros:

l

Transducer type: Dynamic, Closed 53 mm Driver

Cons:

l

SPL Sound pressure level: 98Âą3 dB

INR. 8500

Price, design, audio output Surround sound not that great.

www.mobilityindia.com CMYK

CMYK

CMYK

CMYK

Ma De i n i n Di a

LAVA, buoyed by success, to start manufacturing

smartphones in India

from 2015

L

ava International Limited is an Indian company making a large variety of mobile handsets according to the need of customers. The company was founded in 2009 under the supervision of its founder Hari Om Rai and co-founders Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.

Originally, company's foundation was laid in 2003 as Pacetel Communications. The company has numerous regional offices across the country for customer conveniences with headquarters in Noida, NCR, and India. Lava is considered the first company in India to launch Intel powered smartphone through its new brand name Xolo. Xolo has become one of the popular smartphone brands in India running under Lava International. Xolo has setup its office in Noida, Uttar Pradesh. Along with smartphones, Xolo also sells tablets. Its mobile phones start from mid-range up to high-end range. The first model of Xolo was launched in April 2012, named Xolo X 900 with Intel Processor. Also Xolo became the first smartphone brand to launch Xolo Win Tablet in the partnership with AMD. Presently LAVA is a fast growing company in the mobile phone market.

Hari Om Rai, Chairman and Managing Director, Lava International Hari Om Rai is the driving force behind the

operations and business development activities of Lava. His knowledge from decades of experience through entrepreneurial ventures in the industry is unparalleled. Mr. Rai is known for maintaining strong and effective industry relationships. He has also co-promoted Pacetel Communications, a company that is regarded as an epitome of success in the service of GSM/CDMA handsets, terminals and other electronic products. He is also the co-founder of Amexpress Worldwide Logistics, a premier logistics based firm.

Sunil Bhalla, Co-founder Director, Lava International

Sunil Bhalla is a professional turned serial e n t r e p r e n e u r.

He was a Cofounder and Director of Luminous Power Technologies.

A Mechanical engineer & an MBA from IMT, he has worked with Maruti Udyog Limited in the past. At Lava International Limited, he contributes in Strategic Planning.

Mr. Hari Om Rai, Chairman & Managing Director, LAVA International.

“We are a very invert looking company where we always try to be better than yesterday and make continual enhancements & updations to the products.”

18

mobility December 2014

and

Shailendra Nath Rai, Co-founder and Director, Lava International

A renowned b u s i n e s s professional with over 24 years of varied industry experience, Shailendra Nath Rai is fondly known as SNR. With a degree in Mechanical Engineering and a Green Belt Certification in Six Sigma, SNR is one of the leading professionals in Supply Chain Management in the country today. He has been a part of the greatly acclaimed sponsored research on “Perpetual Supply Demand Balancing” with the Indian School of Business (ISB).

Vishal Sehgal, Co-founder and Director, Lava International

From management trainee at Marico to CEO at Airtel Rajasthan, Vishal has seen business in its various hues.

Having worked both in startups like Marico (1992) and Zip Telecom (2001), as well as large organizations like Pepsico India (1998) and Airtel (2005), Vishal has a rich blend of entrepreneurial and professional experience. In his last stint at Airtel Rajasthan before co-founding Lava International, he led the business to a dominant 45% revenue market share in a multi-player industry.

Vishal brings to the table a vast, first-hand knowledge of consumer brands and the telecom business. Being "tech-curious" at heart, among other business priorities, he leads the technology evolution practices in the company.

www.mobilityindia.com CMYK

CMYK

Market Share

Mr. Navin Chawla, VP, Lava International

In 2013, the Lava reported close to 30 billion rupees ($500 million) in turnover and in 2014 they aim to achieve more than $1 billion in revenue. On a monthly basis, the company currently produces about 1.5 million units of mobile handsets. Lava Mobiles has also said it expects to double up its revenues from tablets and IT products in FY 2014 from FY 2013.

“Our target audience currently is the youth, particularly, entry level professionals as well as students.

With respect to the target market, the company will focus on Tier 1 & Tier 2 markets as there is huge potential for growth in the smartphone category. We are also focusing on the rural markets for our feature phone category. With smartphones becoming part and parcel of everyday life, battery life has become a matter of concern for smartphone users. Since young users are always hooked up to games, social media and multimedia, they need higher battery power, so we recently launched Iris Fuel 60, the second smartphone after the recently launched Iris Fuel 50. Iris Fuel 60 comes with a battery designed to last for long working hours without the need of frequent charging.”

“India is one of the fastest growing mobile handset markets in the world, we are going through an exciting time. The market offers huge potential to players who aim to consistently add value to consumer’s lives through good products. Our strong investment in a single-layered distribution network of over 1200 distributors with focus on product engineering and R&D has helped us scale such a growth,” said, Hari Om Rai, Chairman & Managing Director, LAVA International.

LAVA STATISTICS 2009 SHEET

Inception Year

Feature Phones launched in 2014 50 Smart Phones launched in 2014

39

Tablets launched till now

7

Service Centers

Lava has 1300+ service centers across India

Key Markets

Lava brand is present all India and basis market potential and Lava’s channel strength , all markets are important though at various levels

Global Presence

LAVA has presence in Thailand, Sri Lanka, Bangladesh, Nepal , Hong Kong and Middle East.

Financial year 2011-12

Rs 557 CR

Financial Year 2012-13

INR 1043.2 CR

Financial Year 2013-14

INR 2955.1 CR

Current Figures – Jul –Sept’14

INR – 171 CR (Gross Value ) Lava International Ltd.

Projections 2014-2015

Aiming to be a billion dollar company INR 6000 cr

2014

2012 2012

2009

Company Milestones

Officially registered with name Lava International Limited Officially registered with name Lava International Limited

Lava joined hands with Interbrand in early 2012, firm to undergo a visual identity change

Officially registered with name Lava International Limited

2009

Intel tied up with Lava International to announce the first Intel powered smartphone under a new brand name XOLO, in India.

2012

www.mobilityindia.com

Also in 2012, LAVA also entered the tablet business with E-Tab Z7H

Lava launched its flagship Iris Pro 30 smartphone, the first one in the Iris Pro series. The Iris Pro 30 is the most expensive phone in the brand's portfolio currently.

For designing and developing its wide range of products, the company has a complete in-house R&D set-up in China. This facility has produced phones such as Lava ‘Iris Pro 30’ as well as the ‘Fusion App’ which is currently available on the Google play store.

For the Iris Pro Series Lava launched the ‘Art Meets Smart’ campaign in 2013. The brand also tied up with KBC and IIFA Awards to promote the Iris Pro Series.

2013

mobility December 2014

19 CMYK

CMYK

Ma De i n i n Di a

Global Presence Lava is progressing fast in countries like Nepal, Bangladesh, Sri Lanka, Russia and Thailand. And Lava is the second largest selling mobile brand in Thailand.

Volume data of Top 5 Indian players (in Mn) July – September’ 14 – Cybex Exim Solutions Pvt. Ltd. Company

Feature Phones

Smart Phones

Total Volume

% Volume Share

Micromax

5,058,002

3,723,445

8,781,447

31.2%

Big Plans for 2015

Lava

5,307, 184

1,968,575

7,275,759

25.8%

Karbonn

4,591,947

1,803,583

6,395,530

22.7%

Intex

2,542,483

965,627

3,508,110

12.5%

Spice

1,764,181

426,992

2,191,173

7.8%

Lava which already offers smartphones with good specs at affordable prices has been growing fast and Hari Om Rai said that the company is on track to achieve the target of being a billion dollar company by 2015. The company aims to grab a stronger grip in the overall Indian mobile phone market.

Currently, the company carries out R&D and product engineering at Bangalore (India) and Shenzen (China). LAVA is investing approximately Rs 500 crore in a phased manner for its own manufacturing unit in India. Responding to the ‘Make In India’ campaign by Prime Minister Narendra Modi, home

LAVA International Limited has been a fast growing company in the mobile phone market.

Now, as per IDC estimates the company has become No. 1 feature phone company in the Quarter ending September 2014 with an overall market share of 25.8%. The company is also No. 2 in the overall category among the Indian mobile phone companies, combining feature phones & smartphones. The results have been determined as per the imports volume tracked by an independent market research firm Cybex Exim Solutions Pvt Ltd.

Marketing Spends

For the current financial year, the total marketing budget planned is in excess of Rs. 220 crore for FY13-14 LAVA's strategy for the FY 1415 is focused on O2O which means that the activities will be planned and executed to first drive traffic online for awareness/ engagement and then offline for activation and purchase. Hence digital and retail will be two key focus areas

R & D Spends

Can’t comment

Average Selling Price

Lava International ltd – INR 2300(on gross basis) Partners

Ecommerce Partners

Flipkart, Snapdeal, Ebay, Amazon, Ebay and Indiatimes. com

Modern Retail Partners

16

Teleshopping Partner

Homeshop18 and Star CJ

Retail Partners

82000

Processor Partners

MediaTek,Qualcomm,S preadtrumMediaTek,Q ualcomm,Spreadtrum

Network Partners

Airtel

VAS

We are working with 4 to 5 major ones currently. Most of them are infotainment domain like jobs, Bollywood, cricket, devotional, caller tunes, gaming category.

Some of the players are Hungama, Mobile2win, World Phone, Unisys, Indiagames.

Business Entertainment Utilities Shopping

20

mobility December 2014

Mr. Tarun Verma, DGM, Lava International “So far, we have been pretty successful in the entry-level and the mid-level product category primarily because of strong products and strategic focus on distribution, service and communication.

Going forward, the strategy is to maintain and increase the market share in the feature phones and the entrylevel smartphones categories and to increase our share in the premium smartphone market.”

grown smartphone player Lava International has acted quickly and will manufacture smartphones in India from the next financial year. “We are very passionate with the Prime Minister’s Vision of ‘Make In India’, and we as a company want to play a role in this vision by starting the manufacturing of our smartphones locally in the month of March 2015.

To begin with Lava will first start the assembling process at our Noidabased facility, which is spread across in 100,000 square feet and later it will ramp up to complete manufacturing facility including tooling, SMT, painting and other areas in the second phase. The company intends to shift its manufacturing of smartphones both Lava and Xolo from China to India in a phased manner,” said Hari Om Rai.

www.mobilityindia.com CMYK

CMYK

tech 'n' trend

New Trends In infotainment Industry Digitization has been instrumental in growth and success of the entertainment industry, thereby bringing about a paradigm shift in key indicators.

T

he Indian entertainment industry is growing rapidly and the world watching with curiosity. Economic liberalization, influx in the demand for leisure and entertainment, global media giants entering the market have all propelled the growth rate of the industry.

A surge in mass Internet usage is expected with the spread of 3G and 4G services. In conjunction with the country’s mobile phone user base, more than 750 million subscribers, the scale and impact of potential digital content consumption is enormous. This media and entertainment companies, foreign and domestic, with an exciting opportunity to develop digital businesses that cater to a new generation of Indian digital consumers. Alongside the need for curated content increases simultaneously.

To succeed in this market, there are several factors that global companies need to take into account. While there are many opportunities to tap, there are also unique challenges in the areas of content localization, distribution, pricing, regulations and piracy. The key strengths and growth drivers in the home entertainment segment are digitisation and the growth in the Smart-TV market.

Digitization has been instrumental in growth and success of the entertainment industry, thereby bringing about a paradigm shift in key indicators. Phased initiatives by authorities with a view to harness the power of technology and create a framework have in fact propelled the growth of broadcasting landscape in our country.

On successful completion of the digitisation process, there would be complete closure of analogue transmission, thereby facilitating innovations, empowering value creation and hence increase profits at each level in the value chain. Carriage fees are estimated to drop further and drive growth in ARPUs, thereby increasing profitability and allowing content producers to focus on better content. Digitisation has enabled better monetisation for the film-industry by easing the distribution process. Mandatory digitization of the TV distribution infrastructure has triggered a revolution of digital cable and

www.mobilityindia.com

DTH, and created the need for expansion and improvements. We are moving quickly to an all digital world where most films are shot on digital format, distributed digitally, marketed through social networking sites (SNS) and film tickets are sold through online booking platforms and made available on websites providing Video-onDemand (VOD) services. Though monetisation of content on digital platforms remains a concern in the short term, the industry is buoyant about its long term potential.

Smart TVs seem to be changing current TV watching pattern in the global market by intelligent broadcasting and communication convergence services, but it must be said that less that 1% smart TV owners wield the ‘smartfeatures’ either due to insufficient awareness or due to lack of supportive software enhancements in devices. Innovations today are driven towards convergence of technologies and integration of business models. There is a paradigm shift in broadcasting and communication industry where inventions are no more limited to developing smart phone or enhancing features in televisions but in re-organizing, collapsing, renovating and reinventing the two industries to the new ‘smart paradigm’ within and outside the industry from terminal, contents, network to business strategy.

Smart TV is likely to take the center position in life innovation, which arises from the smart paradigm.

Smart TV and Smart TV boxes, the next big thing in the home entertainment

It is essential for companies to realize the segments in the Indian home entertainment market. While the television manufactures cater to a versatile market with a multi-segment marketing strategy, a segment desirous of a valuefor-money infotainment device remains refused.

Manufacturers Association for Information Technology (MAIT) and KPMG report titled ‘Indian market place—IT the unrealized potential,’ stated that the current PC penetration in rural India is limited to approximately 9 million households whereas approx 14 million households who fall

under the affordability bracket of Rs 0.5 million annual family income do not have PCs. On the other hand, about 100 million Indian households are connected through the cable television network while there are about 64 million DTH subscribers at the end of March 2014. Thus, there is a huge potential to develop the market with smart TVs. Going by the report, low purchasing power, low rural literacy, poor infrastructure and lack of local language product customisation have been the major impediments to rural PC penetration.

Smart-TV Box is an unequivocal solution for this need, providing information and entertainment at a cost-effective and user-friendly manner. The market potential for infotainment devices is huge with a plentitude of opportunities in productinnovation and corporate alliances.

A better home infotainment system will lead to life augmentation for customers and value sustainability for companies plunging into this domain. On the whole, this will enhance India's face in the race with the other developed nations of the world.

The iRevo Smart TV Box

iRevo Multimedia is an end-to-end solution provider of popular content, devices (SmartTV Box) and mobile apps for viewing content on television and smartphones. The product is developed in Silicon Valley and India over the past four years.

Targeted at Indian consumers, the iRevo Smart TV box is powered by iRevo’s Application and Content Cloud platform. This affordable product is powered by a Dual Core CPU with plenty of GPU and Memory for speedy video playback and web browsing. Included wireless mouse and remote control make it easy, of all ages, to start enjoying TV shows, games, social media and web browsing on consumer televisions.

The iRevo SmartTV Box is built on Android with the state-of-the-art hardware technology and offers a unique User Interface that is both intuitive and easy-to-use. The iRevo SmartTV Box supports all 4 screens, mobile, tab, PC and TV differentiating it from any available solution. mobility December 2014

21 CMYK

CMYK

a n a ly s i s

Online Shopper

Base in India to Reach 100 Million by 2016

Google Forrester Report

C

categories like apparels, beauty & skincare, home furnishing, baby products and jewelry.

This research finding was consistent with search query trends seen on Google with search query volume for apparels growing at 64% (YoY), baby care 53% (YoY), beauty & personal care 52% (YoY) and home furnishing 49% (YoY).

Looking at the growth trends of the above mentioned categories, the report also projected that 40 million women are estimated to shop online in India by 2016. 2/3rd of online shoppers highlighted Convenience and Variety as major reasons to shop online in addition to discounts.

Over 60% respondents also felt that buying online was directly correlated to social status. Mobile phone emerged as an important access device for online shoppers with 1 out of 3 online buyers transacting on their mobile phones in Tier 1 and Tier 2 cities. In Tier 3 cities, 1 in 2 buyers said they use mobile phones to purchase products online.

This was also reflected in Google search trends with queries via mobile phones growing 3x in the last three years. Today, over 50% of shopping queries are coming from mobile phones; this share was as low as 24% two years back.

Speaking at the launch of the report, Nitin Bawankule, Industry Director for Ecommerce, Local and classifieds, Google India, said, “The consumer confidence to shop online has grown significantly during last year and a half, and our objective was to understand the factors that are driving this growth and arrive at indicators that will help propel the Industry forward. As L-R- Nitin Bawankule, Industry expert , Google India and Rajan Anandan, MD, Google India at the launch of Google online shopping growth trends report 2014 the report indicates, behavior

onsumer confidence to shop online will continue to rise and India will have 100 million online shoppers by 2016. This was revealed by Google in its annual online shopping growth trends report compiled by combining an extensive research conducted

by Forrester Consulting and Google search trends. The report revealed that India’s e-tailing market is at an inflection point and will see rapid growth to become a $15 bln market by 2016.

The research conducted by Forrester Consulting by interviewing 6859 respondents covering both online buyers and non-buyers in 50 cities/towns, revealed that online shoppers base will grow 3x by 2016, and over 50 million new buyers will come from Tier 1 and Tier 2 cities.

The confidence to shop online was on the rise as 71% non-buyers from Tier 1 and 2 cities said they plan to shop online in the next 12 months.

The findings also revealed that women buyers in Tier 1 cities were more engaged in online shopping, and outspend men by 2x. Women were also responsible for driving growth in

22

mobility December 2014

Consumer confidence to shop online on the rise, e-tailing market to reach $15 bln by 2016 50 mln new buyers to come from Tier 1 and Tier 2 cities Women buyers drive growth, outspend men by 2x in Tier 1 cities www.mobilityindia.com CMYK

CMYK

a n a ly s i s

L-R-Sahil Barua, CEO, Delhivery; Falguni Nayar, CEO, Nykaa.com; Nitin Bawankule, Industry expert, Google India; Prashanth Prakash, Partner at Accel Partner; Rohit Bansal, COO, Snapdeal; and Shivanandan Pare, Head ecommerce, Madhura Fashion at the launch of Google online shopping growth trends report 2014 of Indian online buyer is fast mirroring buyers in more developed markets as more subjective product categories have started to see significant growth. The e-tailing Industry needs to act now to cater to this strong user growth trend.

Improved customer experience across all touch points, easy-to-use mobile apps can create a strong pull for non-buyers to shop online in Tier 1 and 2 cities. Women buyers are set to become the most significant contributors to the growth of online shopping and there is a huge opportunity waiting to be unlocked in this user segment.�

Amongst the challenges, 62% buyers said they were not satisfied with their online shopping experience. 67% buyers also highlighted that the current return process was too complicated and expensive. Trust was a major issue with nonbuyers, 55% non-buyers did not trust the quality of products sold online, 63% said they were concerned about the safety of transacting online and 65% said, they don’t feel comfortable sharing personally identifiable information online. 66% of total respondents said that poor connectivity was also a major barrier for them to shop online.

segment for E-Commerce as the stickiness levels are much higher when compared to men in terms of spending, frequency, etc.

Women and Mobiles will propel the online shopping buyer base to 100m buyers who collectively will grow the e-Commerce industry as a whole to $10BN by early 2016

Mobile Mobile is being used across the board and is driving a multitude of online shopping behavior in terms of research for products, browsing for products and now even conversion.

Over a third of Indians use mobile devices to research and review products online and one in four purchases online happen through a mobile device

In 2016 over 40M shoppers will be Women While more men purchase online (67% vs 62% in Tier 1), women are an extremely exciting

Trust There is over a 20% difference in favorable response rate between buyers and nonbuyers when it comes to trust-related issues. Perception and Trust need to be managed better by the e-commerce players Security concerns continue to hold back e-commerce in India: improving perception of credit card security will drive both new buyer and existing buyer growth by 56% across tiers.

www.mobilityindia.com

mobility December 2014

23 CMYK

CMYK

trendsetter

IT company Acer has restarted its Smartphone Business in India

Acer’s Liquid E700 and Liquid Jade not only mark Acer's re-entry into the Indian market, but also mark the resolve to capture decent market share in the smartphone space.

M

aking a comeback in the Indian market, Acer's mobile devices unit has launched two new smartphones, Liquid Jade and Liquid E700 at Rs 16,999 and Rs 11,999, respectively. The two Android smartphones will be available exclusively through e-commerce marketplace Snapdeal. The phones were first unveiled during Computex 2014 in June.

Allen Burnes, Acer Group'sVP (smartphones), commented, “At Acer we are conscious of the world getting faster and demanding more from life in every way. Their dependence on technology is growing and so we want to make their lives simpler and enriching. Therefore, while the Liquid Jade appeals to the elegant, beauty conscious and highly social user, the Liquid E700 is more suited to the upbeat business traveler who demands to remain connected round the clock. Its ‘always on’ capability helps users to multi-task between work and entertainment. All this comes sealed with the promise of quality from the Acer brand name. We have strong presence in IT business.

IT industry is converging and at a point colliding with handset business. We want to leverage our strength of IT and smartphone business will compliment it. India is a big market, particularly a big wireless market and soon there will be wide spread of 3G and 4G services. Not being here will be a strategic error.”

“We have been present in the smartphone business for the last two years, but it has been a slow start. With the change in Acer’s philosophy, we want to refocus on our phone business. As of now, we have two models to launch in the first phase. Having said so, we will be expanding to our product portfolio in February 2015,” said Sanjeev Mehtani, Senior Director-Sales, Acer India.

“Mobiles and tablets are among the fastest growing segments for Snapdeal.com with customers becoming more feature- and value-conscious. Acer is globally known for its performance and smart computing systems.

Acer now re-entering the Indian smartphone market and we are happy to partner with

24

mobility December 2014

www.mobilityindia.com CMYK

CMYK

trenD setter

them,” said Abhishek Passi, VP for business strategy at Snapdeal.com. “At Snapdeal.com, we are constantly on the lookout for offering our customers great value buys and Acer smartphones are a valuable addition to our smartphone category.”

Acer Liquid E700 The Acer Liquid E700 sports a 5-inch HD (720x1280p) IPS display. Powered by a 1.2GHz MediaTek MT6582 quad-core processor and 2GB RAM, the phone runs Android 4.4 KitKat with Acer's custom UI skin on top.

Liquid E700 features an 8MP rear camera (with flash) and a 2MP front-facing camera also accompanied by a flash. The triple-SIM smartphone supports 3G, Wi-Fi, GPS and Bluetooth 4.0 connectivity options and comes with a 3500 mAh battery.

Acer Liquid Jade Acer Liquid Jade comes with a 5-inch 720p display and has an OGS panel and Gorilla Glass protection. It is powered by a 1.2GHz MediaTek MT6582 quad-core processor and 2GB RAM. The phone runs Android 4.4 KitKat with Acer's custom UI skin on top.

The phone features a 13MP rear camera (with flash) and a 2MP front-facing camera. The dual-SIM smartphone supports 3G, Wi-Fi, GPS and Bluetooth 4.0 connectivity options and comes with a 2100 mAh battery.

Snapdeal.com will the retail two smartphone models under the Acer Liquid Series – the Liquid Jade and the Liquid E700.

www.mobilityindia.com

mobility December 2014

25 CMYK

CMYK

c ov e r s t o ry

CMYK

CMYK

c ov e r s t o ry

T

he fast evolving mobility landscape has the potential to transform businesses and the world at large. It has enabled the creation of a collaborative, interactive environment for workplaces that transcends geographical boundaries. In today’s cut-throat competition, enterprises are realizing the power of mobility for anytime, anywhere communication. A mobile workforce has become an imperative to meet the growing customer demands in a realtime, efficient and effective manner.

According to Manoj Khilnani who leads marketing initiatives for BlackBerry Enterprise Solutions in India and is responsible for developing marketing programs, enterprise channel management and business development, “Moving beyond boardroom discussions, mobility has emerged as a top priority across enterprises of different sizes and sectors. According to a recent BlackBerryCMR ‘India Enterprise Mobility’ report, 71% of organizations either have a mobility policy or are in the process of crafting one, clearly indicating a strong shift to mobility.”

According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, a key impetrative will be the increasingly critical intersection between business and information technology.

"The era of Business-Defined IT is here, and the time for IT to embrace the third platform that is built on mobile devices, cloud services, social networks and big data analytics is now.

The CIO must respond to these requirements and become an architect and broker of business services rather than a technology-builder focused on data centre infrastructure," said De Luca.

And according to Dhanya Thakkar, Managing Director, India & SEA, Trend Micro, “The Internet is an arrangement of connected, yet autonomous networks and devices. Each device or host, uses protocols or set of rules in order to communicate with other devices within a network. Simply put, the Internet is used to send and receive information quickly between devices and people all around the world. While the Internet of Everything—or the concept that interconnects people, data, things and processes—is projected to play a rather large part in the future of technology, it still lacks development in terms of utility and security.”

In 2012, the number of connected devices surpassed the human population. While some tech experts believe that the IoE still has to prove itself and that much credence is needed to baptize the concept into the present landscape, the number of smart devices is still projected to reach 50 billion by 2020.

In the wake of frequent security breaches and data theft, security and control of devices will be the key requirements for implementing a robust mobility solution. Business agility across functions especially customer facing teams and increased productivity will be the key drivers of enterprise mobility in the coming years. CIOs need to evaluate a combination of

www.mobilityindia.com

Manoj Khilnani As the ecosystem matures and more players come in, Internet of Things (IoT) is all set to become a reality. 2014 laid the foundation for the next phase of connectivity. Data management, analytics and cloud intelligence will become critical focus areas for enterprises of the future as IoT (Internet of Things) becomes a reality.

management scenarios to cover their mobility needs, which vary based on geography, compliance requirements, role, risk profile and several other factors.

The upcoming trend of COBO or Corporate Owned Business Only, will fix some of the concerns related to BYOD. The COBO model offers businesses a new way of acknowledging and embracing consumerization by giving some control back to IT without depriving users of the choice of devices that make them more productive.

Enterprise applications will continue to be strong drivers of enterprise mobility, creating new ways of working, and transforming existing business processes. The integration of

development of intelligent social infrastructure solutions that combine advanced analytics, the IoT and machine-to-machine interaction.

According to Manoj of Blackberry a smart city is one that is connected, has high living standards and uses technology as its backbone.

Sustainable economic development and wise management of natural resources, through participatory action and engagement form the basics of a model smart city. Data analytics to provide efficient solutions to management, wireless sensor networks to deliver data on a real-time basis, automated building security and surveillance systems, requiring minimal human intervention, and Wi-Fi-powered open spaces and houses that ensure always-on, high-speed connectivity are some attributes of a Smart City. Smart cities are connected with Internet to enable more productivity, features and efficiency in the daily lives of the inhabitants.

Smart city initiatives will drive greater investment in the Internet of Things

Our existing cities need to get smarter to keep up with the burgeoning urban population, while the mid-sized cities need better living standards and rural areas need basic access to utilities. The concept of smart city is influenced by the idea of expanding urban hubs which would leverage technology to provide better electricity and water supply, improve sanitation and recycling, put proper traffic and transport management systems in place. Technology will play a crucial role in the development of smart cities in terms of network, mobile devices, applications, solutions and a complete connected experience. In an emerging market like India, mobile devices will be the enabler in the development of smart cities. M2M (Machine 2 Machine) technologies will play a significant role along with the delivery platform as the point of access. Security concerns and data management will also be important focus areas as we move ahead to the next phase of connectivity.

Governments across APAC, including Japan, India, China, Sri Lanka and South Korea, are embarking on smart city initiatives to tackle urban challenges, manage energy and resource consumption and prepare for further growth.

These nation-building initiatives across the region will drive significant momentum in the

The expansion of urban hubs and modernization of mid-sized cities will provide job opportunities to the youth and ease the pressure off the metropolitan cities. This will bring down migration figures from rural areas to a few limited urban cities. Infrastructure revamp and development of real estate will mobilize

mobile applications with businesses will drive a new wave of productivity and efficiency in enterprises, Manoj added.

Smart City:

mobility December 2014

27 CMYK

CMYK

c ov e r s t o ry

"Smart cities will require an unprecedented scale of computing, network, storage infrastructure and new software architectures, which are optimized to deal with the ever increasing volume, velocity and variety of data," said Adrian De Luca, Chief Technology Officer, Asia Pacific, HITACHI DATA SYSTEMS.

employment opportunities.

Additionally, this will spur innovation, enable economic upliftment and foster entrepreneurship.

Challenges & Key Security Issues According to Manoj in this increasingly connected world, technologies that connect to machines and devices for seamless communication and interaction are gaining greater prominence than those that connect people to people. Connected devices are rapidly becoming the norm in the enterprise space and simply put, the potential of M2M technology is limitless. The ecosystem of connected devices and machines will grow exponentially in the coming times.

Internet-enabled smartphones, watches, white goods, home entertainment systems, controlled lighting systems, reading devices, robotic healthcare systems, etc are all bringing together a connected world. Smartphones and mobility devices in the hands of the common man today have the potential to spearhead the IoT movement. As per Gartner, IoT will include 26 billion units installed by 2020, and by that time, IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services. While IDC expects the technology and services revenue of IoT to expand from $4.8 trillion in 2012 to $7.3 trillion by 2017 at an 8.8% CAGR; Cisco estimates that 50 billion devices and objects will be connected to the Internet by 2020. With the smartphone and internet revolution, India is not far behind in the larger scheme of IoT.

number and utility of smart, connected devices will only increase means that the boundaries of the modern organization are being stretched to include hundreds or even thousands of end points possessing access to the most precious assets, such as intellectual property and other sensitive personal information. Security in this environment cannot be an afterthought. It must be built-in at every layer -- hardware, software and network infrastructure -- to ensure end-toend protection. There is a need to look at the complete lifecycle of the security architecture from design through to implementing products and technologies and managing the network over time.

While IoT has the power to change our future forever, if we do not lay a secure and reliable foundation, it could also lead to catastrophic damages. Moving beyond building specific products or solutions, the next steps in IoT should be drafting standardized policies,

security frameworks and infrastructures. IoT is not a fad and is here to stay. We need to connect and invest responsibly for the next technology revolution.

BlackBerry is uniquely positioned to be a leading player in the M2M and IoT space with QNX and our open mobility ecosystem approach. BlackBerry and QNX have a long history of developing solutions that can create a connected ecosystem of devices and machines.

Solutions that connect and support the IoT, including embedded platforms, networks and devices, are at the core of QNX offerings. Over the past 30 years, QNX software has become a big part of everyday life. People encounter QNX-controlled systems whenever they drive, shop, watch TV, use the Internet or even turn on a light. Its ultra-reliable nature means QNX software is the preferred choice for life-critical systems such as air traffic control systems, surgical equipment, and nuclear power plants.

Global leaders such as Audi, Siemens, General Electric, Cisco and Lockheed Martin depend on QNX technology for their in-car electronics, medical devices, industrial automation systems, network routers and other mission- or lifecritical applications.

We are already witnessing steady interest and traction from the automobile and healthcare sectors in India. Given the huge opportunity, it is just a matter of time before IoT defines our existence, as we know it today.

The mobile explosion will require the technology infrastructure to be more datadriven Over the past 5 years, IT organizations and cloud service providers have been investing in object storage technologies to protect and

With device proliferation and a hyper connected ecosystem, there is a data deluge.

Therefore, with this huge opportunity, there is the added risk of data theft, leakage, malware and much more. A small breach in an unsecure connected device can lead to the breakdown of an entire system. The influx of devices connected to the Internet also increases the risk of attacks far more widely than in the case of regular cyber-attacks. The fact that the

28

mobility December 2014

www.mobilityindia.com CMYK

CMYK

c ov e r s t o ry

preserve data for longer periods of time. A critical foundation for this is data-driven storage that enables enterprises to manage multi-tenancy, extend metadata to enable linkages to other data sets, and carry out data deduplication and compression to curb growing costs.

With data now moving through various cloud models, these capabilities also have to be made available beyond the 4 walls of the data centre. Enterprises have to find ways to enable intelligent and efficient remote access to applications and data, and allow information to be shared conveniently via intelligent devices while ensuring that sensitive data is protected.

Dhanya Thakkar Managing Director, India & SEA, Trend Micro

The adoption of the IoE is set to go upward and as we get more familiar with the smartification of devices, it’s time to increase our awareness and prepare to protect our privacy and security.

With new regulations governing data privacy and protection, businesses will increase compliance-related investments. Governments across Asia Pacific are introducing new privacy regulations or updating existing ones. In the past 2 years, countries such as Singapore, South Korea, Hong Kong, Australia and New Zealand have either enacted or enhanced privacy laws, requiring compliance with data privacy/confidentiality rules. For enterprises, this presents a growing challenge with the rapid proliferation of information from multiple platforms and channels.

"Businesses today must be extra vigilant in protecting vital customer information as they grapple with the exponential growth in structured and unstructured data within the organization," said De Luca.

On Security landscape Dhanya Thakkar, Managing Director, India & SEA, Trend Micro elaborates that the Internet is an arrangement of connected, yet autonomous networks and devices. Each device or host uses protocols or set of rules in order to communicate with other devices within a network. Simply put, the Internet is used to send and receive information quickly between devices and people all around the world. While the Internet of Everything (IoE)—or the concept that interconnects people, data, things and processes—is projected to play a rather large part in the future of technology, it still lacks development in terms of utility and security.

In 2012, the number of connected devices surpassed the human population. While some tech experts believe that the IoE still has to prove itself and that much credence is needed to baptize the concept into the present landscape, the number of smart devices is still projected to reach 50 billion by 2020.

Additionally, as much as our enthusiasm bemuses industry players, we need to be aware that cybercriminals are also preparing to cast their nets toward relevant IoE vulnerabilities.

But where do you stand in the web of all things?

Let’s say when you hit your favorite café; first things first: you pull out your trusty

www.mobilityindia.com

device, whether it’s a laptop, tablet or phone, you enable your Internet connection and then go online. Once you’re connected, you’re entitled to a world of information where everything is virtually possible and potentially dangerous too. But it isn’t all just plug-and-play; communication between devices and networks involves a complex system of layers, protocols and data. Since the language we use is vastly different from the language a computer uses, the messages need to be translated from alphabetic signals to a code that goes through several series of connections such as cloud layers, session, router and link layers. If unsecured, these layers could be attacked and used as infection vectors by cybercriminals.

For example, a typical exchange between you and the cashier in the café would compose of you ordering a drink while the cashier ticks the specifics: tall double-shot macchiato, skimmed milk and no whipped cream. The cashier then passes your order to the barista but upon receiving your drink, you notice a huge dollop of whipped cream on your coffee. What went wrong? In order to execute a successful transaction, the communication between you, the cashier and the barista should begin and end with the right information. In this example, somewhere in the middle of the order, someone obviously made a mistake, botching the order altogether. The same goes with the Internet. To send and retrieve data, it must to go through certain network protocols, and for the message to rightfully end up on the Internet and for it to route back to your intended recipient, the data must be transmitted within the communication protocols.

Securing an entire IT infrastructure is hard enough but the IoE demands an even bigger security approach to keep endpoints and networks protected against more sophisticated cybercrime techniques and tools such as sniffer attacks, denial of service attacks, compromised-key attacks, passwordbased attacks and man-in-the-middle attacks.

mobility December 2014

29 CMYK

CMYK

au to t e c h

Navigation and OEMs:

What are the key weighing factors?

Peter Bolesza, Vice President of Emerging Markets at NNG explains what are the most important aspects of navigation OEMs are taking into account when deciding?

A

s smartphones’ popularity skyrocketed in recent years, navigation became more and more well-known as a feature of these devices. More and more consumers got to like this useful feature, and realize how easy getting from one place to another becomes with some professional navigation help. However, the primary location of navigation is in the car, where it can enhance a smooth driving experience.

In comparison with smartphone navigation, line-fit navigation systems carry a number of additional services and there is another highly important aspect: the driver’s safety, on which OEMs put extra emphasis. Giving the necessary information in a way that does not distract the driver is a key issue. Moreover, as technology evolves, and new generations of gadgets enter the market, it is important for OEMs as well, that when designing a car, the technology used reflects the cutting-edge innovations available for consumers. So what are the most important

aspects of navigation OEMs are taking into account when deciding?

Options for OEMs

There are two ways an OEM can choose.

One is to incorporate the solution of an already existing, strong brand into their car as navigation or infotainment system. The clear advantage of this is the presence of a popular and already established brand, which consumers already know and like. However, it gives little freedom to the OEM in terms of own branding and features, besides the fact, that they have to let an outsider brand in the car that they design, produce and market.

The other way for OEMs is to implement a system that carries the own brand of the car, that is tailored to the target group of the car, thus building the image of the OEM, instead of a distinctive solution provider. The aim here is to offer a user experience that is the car’s own, with specialized features, and the very important part: design. The look of the navigation system is something the driver interacts with every now and then, therefore it can be another touch point of the car brand – and OEMs are willing to possess this touch point rather than giving it away to another brand. With a tailored navigation the look and the feel can be reflecting the car’s own style, making a difference, also allowing the car brand to create something exclusive. The number of the available extras and features is also something to adjust to the category of the car: the low-cost segment needs reliable and fully working basic functions, whereas in the premium segment more screens, more features, more connected services are available – only imagination is the limit.

Big data is the next big thing

Another interesting thing on the long run that will become more and more important forall OEMs is the data collected during the journey. There is an enormous amount of data being created, that draws up driving patterns, car performance, usage characteristics – an invaluable source of first-hand information, which serves as excellent insight and feedback. Adding navigation-sourced data to it makes it even more desirable. By using an external system, OEMs would have to let go some of this treasure and acknowledge their cars function as data-collecting vehicles for other brands. Big data is too valuable to allow that.

We have to mention a number of challenges as well that OEMs face when looking for a good navigation solution to their cars. Reliability, updated maps and technological aspects is just one part of the story. Localization is an issue that 30

mobility December 2014

Peter Bolesza,

Vice President, Emerging Markets, NNG

In a vast country like India, where majority of the roads are unnamed and navigation is a new phenomenon, software providers have to be aware that the navigation culture is truly different from other parts of the world can not be stressed enough. In a vast country like India, where the majority of the roads are unnamed and navigation is a new phenomenon, software providers have to be aware that the navigation culture is truly different from other parts of the world. Intelligent search, point addressing and natural guidance are all features developed to fit the Indian navigation habits and needs.

Talking about India, the market is currently looking for line-fit solutions that are affordable and scalable, to provide navigation solutions available for the low-cost car segments as well.

All in all, OEMs are looking for ways to personalize the infotainment systems and navigation of the car, both in terms of look and feel, as well as in the list of features and services.

They regard navigation more and more as part of the brand. In the end, it is a product development process that requires a partner, able to consult OEMs as an expert, to find the best possible solution for each car type and segment. We as NNG have over 10 years of experience in automotive navigation, and gained extensive industry knowledge and expertise. Our solutions are used in more than 20 million cars already – with this experience we are ready to assist our partners on what technology and solutions suit their car models best. www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

31 CMYK

CMYK

be s t of 2 014

Talked about GADGETS/TECH Most

of 2014

Moto X and Moto E iPhone 6 With Faster processor, new OS and improved camera iphone 6 gives a tough fight to its android rivals.

The Motorola Moto X is an Android smartphone with innovative features that make it an excellent choice for any type of use, representing one of the best ever made mobile devices. After two huge hits, Motorola managed to release a good smartphone

for the third time in a row with Moto E, which has also become a game changer in the smartphone market in 2014.

ASUS Zenfone The Zenfone not only redefines the subRs 10,000 price segment but also poses threat to many smartphones in the budget and mid segment.

Moto 360

Xiaomi Ever since its launch in India, Xiaomi has stayed in the news for a number of reasons. After the launch of Xiaomi Mi 3, the first batch of 10,000 phones was sold in just 40 minutes.

Motorola enters the smartwatch race with the first round Android Wear device. Overall this is one of the best smartwatches in the market right now with a great design and excellent battery life.

32

mobility December 2014

www.mobilityindia.com CMYK

CMYK

Blackberry Passport This is the only choice if you want a high-end phone with a physical keyboard. Though it shapes bit peculiar but certainly feels niche.

Microsoft Office for iOS and Android

Samsung Alpha The Galaxy Alpha, which was officially unveiled in August, comes with brushed aluminum metal edges that look similar to those on the iPhone 5 and 5s. It is one of Samsung's bestlooking phones.

In a surprise move, the software giant is shaking up its mobile Office strategy to keep consumers hooked to Word, Excel and PowerPoint documents.

Android One

Facebook Messenger This is a hit despite Facebook moved the messaging feature away from the main social networking app and crossed 500 million users and topped the charts of the Apple App store and Google Play Store.

Google announced it as the promising Android One programme, with the idea to bring a pure Android experience to low cost smartphones. Google used India as the launchpad for the programme and announced its partnership with homegrown phone makers such as Intex, Micromax and Karbonn.

Microsoft Surface Pro 3 The good news is that despite its larger screen size, the Surface Pro is easier than ever to use as a tablet, thanks to a thinner, lighter design and more sensible aspect ratio.

Firefox OS Though the Firefox OS Smartphones change the mobile landscape across India, with an aim to charm the low-budget smartphone segment, they have failed to catch on with the burgeoning entry-level smartphone market in India.

www.mobilityindia.com

Samsung Gear S The Samsung Gear S is a complete on-wrist phone which has a big, bright curved display, decent battery life, comes with its own bonus battery pack and can stay connected away from a phone with its own 3G data or Wi-Fi.

mobility December 2014

33 CMYK

CMYK

channel focus

“RV Solutions Spreads Its Mobile and Other Servicing Network Pan India” RV Solutions is providing training and running software development services for Government and Corporate sectors. They are also implementing e-Governance projects and working with all the major Telecom Operators in India as their authorized repair service centre for telecom equipment like radios, access points, Wimax Eqipment, etc. RV Solutions is also providing after sales service for leading Mobile and Electronic Tablets brands through 400+ service points all over India. They are working with Major LED / LCD ODMs like BenQ and Briview for RMA and after sales repairs and also offering turnkey solutions for imports in India. In an interaction with Mobility Magazine, Vivek Gupta - Head - Service and Support & Aditya Padman - National Head - Business Development and New Initiatives share their objectives and plans for the coming years. servicing are you offering to those clients who are buying online? Is there any difference in servicing modules?

There is no difference in the servicing module online since the brands before tying up with the online network ensure that the service is set-up in place before offering to the people at large.

What according to you will drive the mobile market next year? Will more players jump into the market or will some existing ones perish?

Aditya Padman

National Head - Business Development and New Initiatives

Our Objective is to have a large repair network across the country by 2020

As you are in the service industry, what all challenges you are facing in this industry?

Challenge is from the Non-Organised Sector that does not have proper training or skill in repairing of equipment. Brands need to view Service as a Tool of Value rather than a Cost. The fact that many Variants of the same model are often offered by ODMs in China also adds to the chaos with software support not being provided for those models by the ODMs often rendering the units unusable. Absence of proper spare planning is another challenge which the Brand has now started taking seriously. We sit with the brand and help them in planning their spare.

What new solutions are you offering to your clients, as the servicing industry is evolving at a very fast pace?

We have unique low-cost solutions for panIndia repairs. We believe in offering a launch pad for brands which are ambitious to spread across the country. We incubate start-up firms in their quest for providing warranty support by providing them with a financially viable platform for their services.

As many vendors are entering into exclusive tie-ups with eCommerce sites, what kind of 34

mobility December 2014

The market for the next 5 years will see a lot of players coming in from China as well as from other South Asian Countries into India. India is at the cusp of a major Smartphone overhaul. Added to the impact of the government insistence on riding the information superhighway, the end customer is here to benefit both in terms of Quality (with Quality Certifications like the BIS here to stay for the long run) and also in terms of pricing with lower priced phones being easily available for the customer. ‘Make in India’ is also much needed shot in the arm for local grown handset manufacturers who can begin manufacturing handsets locally for global markets in Africa and Latin America. This will see a tectonic shift in the way the customer uses his phone and also with the provisioning of mGov initiative, more services will be available for the common man to use.

SERVICE NETWORK PAN INDIA Statewide network (Over 400)

North 155

East

75

West 105 South 90 Major vendors in the different verticals -

MSS – Gionee, Alcatel, Haier, Swipe, Datawind and Coolpad are some of the brands whom we are providing service to.

- IT & ITeS – All Major Government Departments.

- IT Hardware – Access points of major vendors.

- TSG – All major Telecom Providers in the country across all the telecom circles.

Vivek Gupta

Head - Service and Support

The market for the next 5 years will see a lot of players coming in from China as well as from other South Asian Countries into India.

Our Verticals - - - -

MSS - Mobility Devices – Repairs of Tablets, Smartphones, Data Cards.

IT & ITeS. IT Hardware Devices.

Telecom Services Group – Repairs of Various Hardware linked to Telecom equipment used in towers etc.

What is your company’s growth rate, what numbers you are targeting for next year?

We are growing from end to end by increasing our service footprint pan India. We are also looking at adding more SKUs in repair. This fiscal year, we plan to create a repair hub around the outskirts of Mumbai followed by Bangalore, Chennai and Kolkata in the next 6 months so that we can provide faster and effective service. We are also planning to increase our Level 3 workforce. Our Objective is to have a large repair network across the country by 2020 and also provide a role in helping and creating ‘service entrepreneurs’ by giving them the skills necessary to open up a service centre. www.mobilityindia.com CMYK

CMYK

cons u m e r a l e rt

How often you clean your

Smartphone?

Do you know that there are 10 times more bacteria on an average mobile than on a toilet seat?

Y

our phone is exposed to multiple surfaces and unwashed hands throughout the day. If you think about it, how often do you really clean your mobile phone? Regularly cleaning your cell phone, tablet, MP3 player's touch screen or any other touch screen device is essential for its upkeep and longevity. Smudges all over your gadget's touch screen? Maybe the fingerprint trail for the latest, must-have game you are addicted to lies on your screen? Learn how to wipe away those smudges with ease and how to avoid doing things your touch screen would not appreciate.

Few tips to clean your Smartphone: Before cleaning switch off the device first remove the case if you are using any.

Choose a microfiber cloth. This is ideal for cleaning a touchscreen. Some devices will have such a cloth included or perhaps you can borrow the one you use on your sunglasses.

Give the screen a once over by brushing it with the microfiber in small circles.

www.mobilityindia.com

To clean your phone, you will need a cotton ball or a Q-tip and some rubbing alcohol.

Dampen the cotton ball or Q-tip with the rubbing alcohol and clean your screen with it. Never use the rubbing alcohol directly on your phone. Clean the screen in single strokes from top to down.

Do not put too much pressure on the screen when cleaning it.

If your phone has a keypad with buttons, you can use a Q-tip dipped in rubbing alcohol to clean through the gaps. Remember to be gentle and make sure the liquid doesn't seep into the phone.

To clean the insides of your phone,

you will have to open it and use a dry Q-tip to clean it. Don't use any kind of solution to clean the inside of your gadget. While cleaning the USB and earphone ports, make sure that the rubbing alcohol does not seep into the phone. You can also gently blow into these ports to blow off the dust lodged in them.

Also, don't forget to clean your phone case too. Meticulously clean the corners and edges as dust often collects in these spots.

Allow your phone to air-dry before you close it up and put it back in the case.

Make sure that you clean your phone thoroughly once in a while.

To clean it on a daily basis, use a microfiber cloth.

mobility December 2014

35 CMYK

CMYK

Mob i l i t y c u rta i n r a i s e r

All set for 1st Mobility Excellence Award Night, T

he event showcases a cross-section of the mobile products and technologies from mobile and telecom gadgets and accessories industry. The awards are presented to recognize the Vendors, solution provider and partners for their relentless and sincere efforts towards the growth of the Indian mobile industry. The award –giving ceremony will attract a congregation of more than 300 guests cutting across verticals of the telecom fraternity, including Vendor, Corporate and Partners across the nation to celebrate the occasion.

This Award Night takes the opportunity to felicitate the achievers for the year 2014 for their outstanding performance. These awards are presented to recognize the mobile vendors, solution provider and partners for their relentless and sincere efforts towards the growth of the Indian mobile industry. The award –giving ceremony will attract a congregation of more than three hundred guests cutting across verticals of the mobile industry, including Vendor, Corporate and Channel Partners across the nation to celebrate the occasion.

regional and international exposure through ongoing promotional activities.

After the tremendous success of past award night in the Indian IT industry, Roy Mediative is organizing its 1st Mobility Excellence Awards Night 2015 at Hotel Suryaa on Jan.9th, 2015. The 1st Mobility Excellence Awards 2015 is a unique event and is intended to provide all the leading and upcoming telecom vendors and channel partners an interactive and informative platform to carry out their businesses and cement their relationships with the telecom players and form new associations. The awards function will attract a congregation of more than 500 guests and representatives cutting across the verticals of the telecom industry, including Vendors, Corporate, Distributors and Re-sellers from India and from overseas.

These awards, the only of their kind at the national level, aim at recognizing “Excellence” on the basis of quantitative as well as qualitative criteria which shall set a benchmark in the industry. This unique initiative is intended to acknowledge achievements of the different players in the mobile industry.

Roymediative is a also media partner to several international exhibitions like ComputexTaiwan, CommunicAsia-Singapore, ReChina, RecyclingTimes-China, RechargeAsia-Chinaetc; and Indian exhibitions like COM-IT, COMPASS, ACMA ,SITA etc.

the awards will be given out in four categories: • Mobility Excellence Award • Most Eminent Distributor Award • Special Category Awards and • Editor's Choice Awards The selection criterion for the awards has been designed to be rigorous and comprehensive. The products are selected on the basis of nominations and online polling. Then the selection panel comprising eminent personalities from the industry evaluates each product on the basis of multitude parameters. This is to ensure that each awardee truly deserves the award and to maintain utmost transparency and credibility of the awards function.

36

mobility December november 2014 2014

The advancement in mobile industry has shortened the distance between places and created many new business opportunities. To enhance our competitiveness in the global economy, India is evolving into a higher valueadded economy, and the development of telecom is one of the major areas in which we are striving to excel.

Through showcasing the winning mobile innovations, and by recognizing the outstanding achievements of local mobile professionals and organisations, the Mobility Excellence Awards will help to promote the development of the industry and nurture local talents. The winning mobile practitioners and businesses are all to be commended as their creative solutions have contributed significantly to improving people's daily lives, to enhancing operational efficiency in the industry and commerce sectors, as well as to driving economic and social development.

The award is meant to acknowledge creativity, innovation and excellence in the Indian mobile and telecom sector. This annual Award program also provides an opportunity and an ideal environment for companies to gain local,

About royMediative Group: Roymediative Group, founded in 1999, is a reputed publishing company based in New Delhi.

Roymediative is a publisher of three established trade magazines, viz NCN (promoting info related to IT industry), Imaging Solution (promoting info related to printing & imaging industry) and Mobility (promoting info related to mobile gadgets and accessories).

Roymediative has been successfully conducting NCN Awards Nights for the past seven years. NCN Awards Night is grand gala event during which nearly 500 vendors and partners from different verticals of IT industry congregate. During this event, awards are given to top performing individuals, companies, brands, etc from different verticals of IT industry.

Similarly, Roymediative has been conducting Imaging Solution Awards Nights for the past four years. Imaging Solution Awards Night is grand gala event during which nearly 500 vendors and partners from different verticals of imaging and aftermarket industry congregate. During this event, awards are given to top performing individuals, companies, brands, etc from different verticals of imaging industry.

This year the group started the new initiative 1st Mobility excellence Awards Night to recognize and reward top performing individuals, companies, brands, etc from different verticals of mobile and telecom gadgets and accessories industry.

www.mobilityindia.com CMYK

CMYK

CMYK

CMYK

Mob i l i t y proDu c t p ort f ol i o

GLOBAL HANDSET MANUFACTURER VIVO ENTERS INDIA WITH THE WORLD’S SLIMMEST SMARTPHONE X5MAX

X5Max will be launched at INR 32,980 Tthe world’s slimmest phone which is only 4.75mm in thickness.

Equipped with extreme Hi-Fi and 5.5 inch SUPER AMOLED 1920*1080 display

The phone will be available at all leading smartphone retail stores across most of the states in India.

38

mobility December 2014

Qualcomm Snapdragon615 64-bit Octa-Core processor Operating on Funtouch OS (based on Android 4.4), the phone comes with a powerful 13-megapixel main camera and 5-megapixel selfie camera.

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

39 CMYK

CMYK

sM a rt a pp s

APPS THAT CAN GET YOU OUT OF DANGER! SMART 24X7

There are many things we are doing to prevent the crime. Our platform give safety and security to the citizens, transport management systems to co-corporate and fleet operators, we have giving public transport rating and giving to public transport for the government to use it and we have also launched RWA programs where all the residents can register their servants with the police. We are providing 360degree solution to our customers.

Smart24x7 has introduced a personal safety & security app for personal & business use that alerts emergency contacts with your GPS location. This is a unique approach towards strengthening citizen security, You can now also help others by pressing the button on your mobile.Our app is currently supported by Gurgaon Police, Jalandhar Police, Jammu Police, Mohali Police, UP Fire Services(Lucknow & Noida).

This application can also be used by Senior citizens to secure them when they are in distress by sending SOS signals to their loved ones. Lots of new useful features are added in the new version.

igosafely

bsafe - Personal safety App bSafe is a personal safety app designed to keep you and your friends safer 24/7. It’s packed with features for both everyday safety and real emergencies, making it the ultimate safety tool for you and everyone you love.

IGoSafely works as a personal security alarm and intelligently incorporates a number of important personal safety features into a single app that can be used to alert your selected emergency contacts in the event that you are not able to call or text for any reason.

Pukar

This is a personal safety app that instantly connects you to your loved ones and the local police in case of an emergency. Once installed, a user in an emergency situation like – eve teasing, stalking, unwanted sexual advances, kidnapping, theft, fire, road accidents, etc presses SOS button on this personal safety app, sending out SOS alert messages with his/her GPS location to his/her pre-chosen emergency contacts at regular intervals. Emergency contacts then forward this to a number mentioned in the SOS alert message received which instantly displays the SOS alert at the police control room with user's GPS location. Currently, Alwar, Udaipur & Nainital police have partnered with this personal safety app to receive SOS alerts and immediately execute rescue operation as required by using GPS tracking.

React Mobile

React Mobile keeps you connected and secure whenever you feel unsafe. Share your location with trusted contacts and return home safely. With real-time tracking, help comes faster. Use the React Mobile safety app to share your location with friends and to keep track of loved ones. React Mobile lets your friends follow you to safety and gives you a lifeline to your most trusted contacts and to local authorities in an emergency. If you’re ever concerned for your safety, simply slide our app control to the yellow ‘Follow Me’ button, which allows you to choose which contacts you would like to share your location with. Your contacts list will then be sent an email and a text message with a link to your GPS location. From this link, your loved ones will be able to track your location in real-time. Once you arrive to safety, slide to the green ‘I’m Safe’ button to let them know that you’re okay.

40

mobility December 2014

www.mobilityindia.com CMYK

CMYK

sM a rt a pp s

Raksha : Raksha - Women Safety Alert App is the MOST EFFECTIVE Woman Safety App Raksha app - Ensuring women's safety. Just at the press of a button your near and dear ones know your location. Your selected contacts can see your location and you can even ask them to show theirs. A distress signal just by pressing a single key sends out a loud buzzer to your near and dear ones. Your parents need not worry all the time now. You as a woman need not worry about security. Even if the Raksha App is switched off and isn't running, pressing the volume key for just three seconds alerts the specific contacts you have chosen beforehand.

Your location is sent to them on a map which sends them your exact whereabouts.

be safe Be Safe is an application that is built for people who require immediate assistance during emergency or important situations. The application is an assistive technology application for old people where caretaker or the person looking after them need not be with them at all times and make sure they get alerted during important situations. This app can also be used by women or children when they travel alone and to notify the guardian or partner or friend if they are lost or caught up in an emergency situation.

sos – stay safe SOS – Stay Safe! is a powerful personal safety application that empowers you against acts of violence, and helps summon aid in an emergency. It lets you send out SOS alerts to friends and family quickly, as soon as you sense danger. The alert is triggered by shaking the device using a customizable shake limit. SOS – Stay Safe! is useful in a wide range of dangerous scenarios ranging from sexual harassment to heart failure.

FrndiNeed FrndiNeed (intended to be pronounced as “Friend-in-Need” without syllables) is a multi-purpose App to make everyday travel smoother, safer and economically viable. The App can help the user to • Search and fi nd friends in the vicinity and take lift • Find out friends ready to hang-out • Plan short group trips • Share weekend trip plans and take friends along • Arrange a carpool (not in the Beta) • Send out SOS to friends in the network in the time of any emergency like Car Break Down, Life Threat etc

My Witness My Witness lets you take images and sends them AUTOMATICALLY to up to three email addresses including your phone number and geographical position. It allows you to snap a picture in emergency situations and get it out to your friends and family immediately. It also can act as deterrent to a possible threat or gives you possibilities for identification if harm was done. It is the private security cam for your pocket.

www.mobilityindia.com

mobility December 2014

41 CMYK

CMYK

a pp persona li t y

FrndiNeed helps you benefit from your virtual connectivity

S

ocial Safety has emerged as a serious issue with the recent case of appbased services posing concerns for women in the city. Such incidents create substantial amount of fear and leave with no trust for public transport. In such scenario, what will restore the faith? That level of faith and trust can only be there while we travel with our friends or family!

FrndiNeed helps you benefit from your virtual connectivity for impromptu planning and helping you when in need. High on utility, this multipurpose app discovers your nearest friend for you for some serendipitous moments. Chat, locate or plan, we see FrndiNeed as your true travel and spontaneity companion anytime, anywhere!

We are all so disconnected even when we are connected on this virtual world.

So we started working with the idea that if we can know which friend of ours is in and around the vicinity we can be able to do multiple things, we can travel with that person, can make impromptu meeting plans or can call in time of emergencies. So we developed Frndineed. We are aiming to make Frndineed a must-have utility app for any smart phone user.

Kunal Kishore sinha CEO & Founder, Smartube Entertainment multiple text messages to different users and it also works as dashboard for people who are joining the meet up to know who all have confirmed for the same.

•

Frndineed is an easy-to-use app, which has multiple-utility functionality •

lift: This key feature allows one to find friends who are in their vicinity and take a lift or do a cab pool together for their common destinations.

The app allows users to share their location map automatically.

• insta-Meet: This feature allows the user to make impromptu plan for meeting any friend in vicinity. This feature comes very handy for people who are travelling for work and want to find out if they have any friend around who can give them company post-work or during the day.

•

Meet up Planner: This feature allows users to plan their small meet up or event by creating a meet-up event and inviting the friends whom they want to call. This feature saves user from sending

42

mobility December 2014

Car Pool Planner (to be introduced in the next version): This feature allows consumers to plan car pool for their daily commuting purpose. Car Pool planner will be introduced in two phases. First phase will allow users to plan their car pool by putting their route map manually and sharing it with the Frndineed app friends. In the second phase, the Car Pool Planner will do predictive route mapping of the users, based on their travel in last one month and would automatically recommend users with similar route in the Frndineed friend network that their route and time of travel is same and they can together plan car pool.

•

Auto-poke: This feature will give user a choice to automatically get notification if any of their friends are in and around their vicinity. User has a choice to switch on or off this feature any time.

•

sos: This feature allows user to send notification to friends who are in and around the vicinity in case of any emergency. This feature comes in very handy because people in

the proximity can reach the user’s location within 5-10 min.

•

Privacy: The app also allows users to maintain their privacy and not get stalked by unwanted people. The app allows users to switch on or switch off their location sharing with single individual, a group or complete network of friends on Frndineed.

•

Chat: Users have inbuilt chat option where one can interact with the app users for coordinating.

Apart from these utility features, the app lets you chat individually or form groups for all time connectivity.

You can personalize your visibility individually or completely when you don’t wish you share your location.

Final take The basic advantage is that FrndiNeed makes people spend more time with each other in the real world! Today, we are inter-connected virtually, but how much time do we spend with our friends and family? FrndiNeed helps you benefit from your virtual connectivity for impromptu planning and helps you when in need; and brings you closer to the reality and enhances your lifestyle.

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility December 2014

43 CMYK

CMYK

Date of Pub: 22 December 2014 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15

CMYK