Mobility issue nov

CMYK

Mobility Monthly Magazine November 2014

www.mobilityindia.com

Issue 06

Volume 12

` 20

Beyond Technology, Beyond Lifestyle

Protect Your Data Protect Yourself

ANALYSIS: 12 Analytics to Ensure Profitability for CSPs and Customers

MOBILITY REVIEWS: 13 Swipe Sense 5.5" Phablet The Samsung Galaxy Alpha Karbonn Sparkle V TP-Link NE-PB10400 Power Bank

MADE IN INDIA: 18 “Value-for-money and best customer experience are hallmarks of Karbonn”

MOBILITY PERSONALITY: Mr. Jerold Pereira, CEO, Videocon Mobiles

23

CMYK

CMYK

2

mobility November 2014

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility November 2014

3 CMYK

CMYK

Editor

:

Swapan Roy

Chief Editor

:

Manoj Jha

Associate Editor (Tech,) :

Jayanta Ghosh

Asst. Editor

:

E.J. Jawahardatham

:

Anit Kumar

Finance

:

Sandip Sarkar

Marketing & Sales Marketing Manager

:

Tridip Dey

Marketing Executives

:

Sujit Goswami

Design Desk Art Director Acct. & Finance

Pratap Biswas S. Dutt Raj Kumar Circulation Manager

:

P. Biswas

Production

:

Ashish Ghosh Ashok Kumar Paul

System Manager

:

Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India)

Content Mobility News 8-9 Latest industry news Mobility Launchpad 10-11 Latest mobile launches of the month

Mobility Review 10 13-16 Swipe Sense 5.5" Phablet The Samsung Galaxy Alpha Karbonn Sparkle V TP-Link NE-PB10400 Power Bank

ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned

by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

www.mobilityindia.com

12

Made in India 13 18-20 “Value-for-money and best customer experience are hallmarks of Karbonn”

18

Mobility Featured 21 Blaupunkt Getting it Right Mobility Personality 23 Mr. Jerold Pereira, CEO, Videocon Mobiles,

21

23

Mobility Story 24-29 Secure your Smartphone Organization and ourself

Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com

8

Mobility Analysis 12 Analytics to Ensure Profitability for CSPs and Customers

Mobility Channel Focus 30 “Comhard Technologies targeting Rs 100 crore for next year”

24

30

Mobility Festival Offer 31 Save Energy, Save Money & Protect Environment Mobility Portfolio 32-33 Lenovo Vibe X2 Mobility Smart Apps 34-35 10 Fun Apps for Task Management and Learning

31 32 34

Mobility Trend Setter 36-37 Unicommerce Mobility Interview 38 Askmebazzar.com

36 38

CMYK

CMYK

CMYK

CMYK

Editor’S Choice

Nokia is back in the devices business with Nokia N1 Great news for Nokia fans as the Finnish company's return to consumer electronics by launching an Android-powered tablet.

Though Nokia said that they are not making the device itself, but licensed its bran to a third-party.Taiwanese manufacture Foxconn is the licensee.The N1 is a 7.9in (20.1cm) aluminium-framed tablet, whose design resembles the iPad Mini.it is powered by Google's Android 5.0 operating system, features an Intel Atom processor and has a Micro-USB slot. The N1 features a 64bit Intel quad-core Atom processor and an aluminium shell. It runs Nokia's own Z Launcher user interface - known as a skin on top of Android.

Advertisers: Mediaman Jivi Amkette Swpie 6

mobility November 2014

Pg. No 2 3 5 7

Keep Your Smartphone Secure The smartphones usually support a wide range of functionality – web browsing, email, voice and instant messaging over the internet, capturing, storing and transmitting audio, videos and photos, enabling social networking, multi-user games, banking and many other activities. This is why we rely so much on our smartphones and store so much sensitive data on it to make our lives easier. With all these sensitive data onboard a tiny device, we should pay more attention to keeping it safe and away from anyone unwanted. However, many of these tools and features introduce new security issues, or increase existing risks.

Nowadays smartphones are capable of doing so much more than the mobile phones of a few years ago – but this greatly extended range of capabilities has also seen the introduction of some new security risks.

Advertisers: Prodot Intex STK

Because we’re using our phones for a much wider range of activities, so we all need to take sensible precautions to ensure our phones and our information are safe from malware attacks and cybercriminals.

The more you use smartphones, the more you need to become aware of the associated risks and take appropriate precautions.

Smartphones are powerful amplifiers and distributors of your personal data. They are designed to provide as much connectivity as possible and to link to social networking services by default. This is because your personal data is valuable information that can be aggregated, searched and sold.

Swapan Roy roymobility@gmail.com

Pg. No 17 39 40

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility November 2014

7 CMYK

CMYK

Mobi li t y N ews

Microsoft’s Satya Nadella shares more on reinventing productivity

A

t Future Decoded in London, an event for UK business leaders to discuss the future of work and business, Microsoft CEO Satya Nadella spoke about Microsoft’s vision for the future of productivity.

During a moderated Q&A with Microsoft Chief Envisioning Officer Dave Coplin, Satya shared more about how Microsoft is thinking about productivity in a very broad way and how Microsoft is uniquely positioned to help people get our scarcest commodity, time, back. You can read more about

recent momentum behind Microsoft’s focus on productivity in this blog post from Frank Shaw.

Satya mentioned that at its core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. He said “we will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.” You may have seen recent news from us, such as the Incubation Apps from the Microsoft Garage, Dropbox partnership, Cities Unlocked and Office Mobile Updates, all of which illustrate how Microsoft is helping people achieve more by giving people the right tools – for work, home and on the go, on any device.

You’ll continue to see more from the company on this front.

STK partnering with leading Mobile brand stores: The Mobile Store and Brightstar-Airtel

S

TK Accessories announce that it has entered into a strategic partnership with two of India’s top ranked mobile retail stores- The Mobile Store and Brightstar Corporation; thereby widening its reach. This endeavor has been initiated on behalf of STK Accessories in order to make its range of products available for the consumers across the country.

Both these alliance companies are famed, ensuring enhancement in STK’s presence in the Indian markets. The Mobile Store is part of the

Chocolate : Industry's Most Scalable Mobile Video Programmatic Marketplace

V

dopia, the global leader in mobile and online video advertising, announces AsiaPacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called ‘Chocolate’, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a

highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.

“Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner” says Saurabh Bhatia, CEO, Vdopia. “With Chocolate, we're providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more

loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.” The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are VAST compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.

“One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability.” says Srikanth Kakani, CTO, Vdopia.

“The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory” said Preetesh Chouhan, SVP - APAC, Vdopia.“Chocolate is the only marketplace that offers end to end functionality for scaling video ads on mobile and best monetization opportunities for publishers”.

Dr. Alok Bharadwaj moves to Canon Singapore

C

anon India has announced that Dr. Alok Bharadwaj, its Executive Vice President will be moving on an international assignment to Canon Singapore, which is the headquarters of its South East & South Asia business operations. The change is effective 1st January 2015.

Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President & will be responsible for strategic business planning & execution as well as corporate communications for Canon’s South East & South Asian regional operations. He will also be overseeing business development in emerging Asian markets in this region. In his new role, he will be reporting to Mr. Kensaku Konishi, President & CEO of Canon’s South East & South Asia Operations.

8

mobility November 2014

Mr. Kazutada Kobayashi, President and CEO, Canon India said, “I wish to take this opportunity to express my deep appreciation for the significant contribution made by Dr. Alok Bharadwaj for Canon India. His indomitable spirit has helped shape Canon’s image in India & improved our market leadership, while setting industry benchmarks at the same time. We are a global company & believe strongly in leadership development with international roles. We wish him the very best for his new assignment in Singapore.”

ESSAR Group, which has strong brand awareness in the country. It is one amongst the TOP 10 business houses in India with varied commerce interests like Essar Oil, Essar Steel, Essar Ports, Essar Logistic & Essar Retail.

A range of STK’s Accessories Mobile accessories are going to be made available in The Mobile Store Retail stores from October onwards.

The firm has over 600 stores nationwide, with many of them being transformed into: The Mobile Store Lounges, for customers’ assistance, so that they can touch and feel; having a LIVE demo of the products.

On the other hand, STK’s other alliance which is Brightstar will make the accessories available across the Airtel Brand Stores in the country.

AIRTEL is reportedly one of India’s top mobile service providers and thus associating with them will make this an extremely strong joint venture for STK Accessories. Again, the STK Accessories’ products will be available in the Bangalore Airtel Stores, which will further be replicated across other metros.

Commenting on these collaborations, Puneet Gupta, Head of India and SAARC for STK Accessories, commented, “The Association with both, The Mobile Store Retail and Brightstar Airtel, is an important listing for us as they are the largest mobile phone retailers and carriers in the country. Our accessories will soon be visible for purchase, in the company’s stores across Delhi, Mumbai, Pune, Bangalore, Noida, Gurgaon, Ghaziabad, Kolkata, Hyderabad and other areas.

This partnership is a benchmark for us as this will give us great coverage and boost our presence across the country through Modern Retail outlets.” www.mobilityindia.com CMYK

CMYK

Mobi li t y N ews

Nazara technologies Announces the First investment from its Game Fund to Mobile Gaming Start-up hashCube

L

eading mobile game developer and publisher, NazaraTechnologies, announced the first investment from its Rs.10 crore Game Fund in Bangalore based cross platform social gaming start-up, HashCube. Nazara Technologies has led this Series A round of investment in which HashCube has raised Rs.4.2 crore overall with participation from Perry LaForge, Ah Ventures and existing investors Indian Angel Network and Blume Ventures.

The Nazara Game Fund aims to support young mobile gaming start-ups. Through this fund, the company plans to invest in promising early stage gaming studios with investments ranging anywhere from Rs.25 lakh to Rs.2 crore. In addition to the funds, Nazara Technologies will also commit its expertise to help these start-ups expand their capabilities and create high quality m o b i l e games. This initiative is a first of its kind in the mobile gaming industry and is a testimony to Nazara’s commitment to nurturing an ecosystem for mobile gaming in India.

Nitish Mittersain, CEO, Nazara Technologies said, “We are excited to announce HashCube as the first investment from our Game Fund. We think highly of the HashCube team and are committed to extending our capabilities and networks to help them scale effectively. The mobile gaming ecosystem in India is at an inflection point spurred by strong smartphone penetration and enhanced data networks. Through our Game Fund we look forward to supporting young gaming studios and entrepreneurs that are creating engaging content for millions of users on the mobile platform.”

Nazara will work closely with Hashcube in guiding them while developing the upcoming games in their Quest mobile game series, the first of which was Sudoku Quest. Additionally, Nazara will also deploy its distribution networks to market these games globally.

Deepan Chakravarthy, Founder, HashCube said, “We are excited to work with Nazara Technologies not just as an investor, but as a strategic partner. Nazara's expertise in developing and distributing games to a global audience will be a great asset for us. Nitish is a pioneer in the Indian Gaming Industry and we are excited to work with Nitish and the Nazara team for our upcoming Quest games. We want to use this round of investment to grow our team and build more Quest games.”

www.mobilityindia.com

ASUS receives 17 Good design Awards

I

n recognition of excellence in design and engineering — at a ceremony held today in Tokyo, highlighting the ASUS commitment to quality design and innovation. ZenBook UX305 and the S1 Mobile LED Projector received the additional honor of being included on the Good Design Best 100 list, a selection of products receiving special recognition from the jury of industry experts for their exceptional and forward-looking designs.

Full list of Good design Award Winners Notebooks ASUS ZenBook UX305 (Good Design Best 100 list) ASUS ZenBook NX500 Series ASUS X555 Series ASUS ROG GX 500 Series ASUS ROG G751 ASUS Chromebook C Series ASUS Transformer Book V

tablets

ASUS Fonepad Series (FE375CG/FE380CG) ASUS MeMOPad 7 (ME572)

desktop and All-in-one PCs ASUS ROG GR8 ASUS ROG G20 ASUS Chromebox ASUS Portable AiO PT2001

Motherboards, Projectors, Monitors and Accessories ASUS ROG Maximus VII Series ASUS S1 Mobile LED Projector (Good Design Best 100 list) ASUS ROG SWIFT PG278Q ASUS MagSmart Cover Series

ZtE partners with omnilogic

Z

TE Corporation has signed a strategic partnership with leading Romanian ICT channel and integrator Omnilogic to provide its customers with ZTE's extensive range of ICT and communication solutions.

ZTE's ICT solutions will be delivered to the Romanian and Adriatic region through Omnilogic's dedicated sales channels for both small to medium businesses and large enterprises.

Founded in November 1992, Omnilogic is the one of the leading companies in the IT and communications industry in the Romanian and Adriatic region. Omnilogic will deploy ZTE's large portfolio of products including data communication networks, unified communication systems, and IT infrastructure.

By signing this new partnership contract, Omnilogic and its partners will be able to respond more effectively to the needs of their end-users. The partnership will ensure fast-to-market solutions and the quick implementation of ZTE ICT solutions through existing channels and integrators across the region. ZTE entered the enterprise business more than 10 years ago. In 2012, it clearly defined its business strategy with the aim of establishing the enterprise business as one of ZTE's three major strategic businesses and a key growth engine for business growth. ZTE now has a global channel network of over 2000 business partners in 28 countries around the globe.

With 18 R&D centres and 107 offices, ZTE provides ICT solutions focused on major industries, for both public and enterprise customers. Omnilogic, ZTE and over 50 partners took part in a strategic partnership meeting in 9-10th Oct. to ensure the Omnilogic team is in place for a strong start of the partnership.

Amazon Web Services names intelliGrape as a Big data Competency Partner IntelliGrape, the technology arm of TO THE NEW, announced that it is one of the first in Asia to receive both Big Data Competency and Managed Service Provider Competency status from Amazon Web Services (AWS). IntelliGrape was named as part of the new AWS Partner Network (APN) Competency program based on demonstrated technical proficiency and proven customer success in specialized solution areas. As a Big Data Competency Partner, IntelliGrape will help customers leverage AWS cloud computing services to effectively manage Big Data by reducing costs, gaining a competitive advantage, and increasing the speed of innovation. IntelliGrape has demonstrated success in helping customers evaluate and use the tools, techniques, and technologies of working with data productively, at any scale. As AWS’s Managed Service Provider, it will help customers fully manage their AWS-based infrastructure, associated databases, and applications deployed on AWS. mobility November 2014

9 CMYK

CMYK

M o b i l i t y l au n c h pa d

New Jabra Storm with Wind Noise Blackout and 10 Hours Talk Time

Jabra launched new Bluetooth headset Storm, which promises to offer greatsounding calls outdoors and in windy conditions with an exceptional talk-time of up to 10 hours. Jabra Storm features an advanced sound enhancement technologies and wind noise blackout that shields your conversation from gusts of wind. Based on micro POWER technology - that reduces the size and boosts the efficiency of batteries - Jabra Storm is a smaller, lighter and more discreet headset that is comfortable to wear without compromising on sound quality or performance. Jabra Storm has a host of sought-after like Discreet, behind-the-ear wearing style for all-day comfort, HD Voice and Noise Blackout for crystal-clear conversations at both ends of the call, Voice Control and Guidance with spoke battery and connection status, NFC for easy pairing. The Jabra Storm is available at Rs.4499.

Astrum’s Announced ST230 Bluetooth Speaker

Astrum Holdings announced the launch of its 5 full spectrum LED theme speakers ST230 (ST230) for streaming experience, taking to the new level of audio performance. ST230 is designed for easy connectivity with all smart phones, tablets and Bluetooth devices. Weighing just 326 gms, this speaker will set one's office and home to a party mode. Astrum ST230 (ST230) is cylindrical shaped portable speakers and designed in an optimized acoustic enclosure of Black base.

With integrated light system and built-in LED lights grooves to the tunes it plays and fills the room with rainbows of light, enough to cut the dance floor, featuring solid toggled colors red, blue and green. It has soft round edges, with silky touch on the top with On/Off and adjustable volume buttons. The speaker is featured with CSR V 4.0 Bluetooth technology, with rechargeable Lithium Ion battery charging 1600mAh. Add on ports to Micro SD Card and Aux acts as alternative connectivity options for user to listen to their favorite music without any interruption.

Built-in microphone for hands free communication eases switching between phone conversations and music playback with a one touch control. A compact device which fits easily into a small pouch or a backpack and can be carried anywhere. Astrum ST230 (ST230) is priced at MRP of Rs. 6999/- and will be available ex-stock with Emporis Peripherals from the month of November 2014. It is backed up with a 1 year warranty.

iBall Announces Launch of its Latest 10.1-inch iBall Slide WQ149

After the launch of 8.0-inch Windows-based Tablet PC (iBall Slide WQ32 powered by Intel) just a month ahead of its flagship launch, iBall announces its successor, in association with the Tech conglomerates Intel and Microsoft 10.1 inch WQ149, a seamless combination of Tablet with power of PC. With the performance of Tablet and versatility of a Laptop, iBall Slide WQ149 adapts easily to every lifestyle. Running on the latest Windows 8.1 operating system, and power of the Intel Processor, iBall Slide Tablet will help users manage their PC-related business requirements and also necessitate entertainment simultaneously with much ease. Priced at a best buy of just Rs.21,999, the high configuration 10.1-inch Tablet has several features and comes packed with several free licenses, including the Microsoft Office license and 1 TB (terabyte) OneDrive cloud storage for one year. The super compact WQ149 is powered by the Intel Atom Processor Z3735D (2M Cache, up to 1.83 GHz) and boasts of a multitude of features. The 2-in-1 WQ149 is bundled with magnetic pogo pin keyboard with touch pad and cover and performs faster with multi-tasking capabilities due to 2 GB DDR3 RAM and 32 GB built-in storage (expandable up to 64 GB). The screen size is 10.1 inch with IPS WXGA (of resolution 1280x800) technology. It is also loaded with 5MP auto-focus camera with flash, and a front 2MP camera for video chatting.

Easy connection through Micro USB port provision with input devices, peripherals and accessories such as speaker, printer, projector and scanner, etc enables to maximize the utility and performance of Tablet PC, as any normal PC or laptop does that is as promised by iBall Slide to ensure terrific performance experience with Tablet PCs.

Gionee Announces Marathon M3 with a Massive 5000 mAh Battery

Gionee introduced the Marathon M3 in India with a powerful 5000 mAh battery. Gionee is all set to create new benchmark in battery life by introducing the Marathon M3 which promises 32.46 hr (3G) and 51 hr (2G) of endless talk time and 32.8 days of standby time. Built on top of unparalleled quality and cuttingedge technology, the Gionee Marathon M3 is optimized by Quad Core 1.3 GHz for fast and speedy performance and comes with Android 4.4 OS, DTS and Dual SIM. The device comes in with an OTG Reverse Charge to help you attend calls even if the battery of some other phone is running low and OTG Data Transfer where you can plug in the files and view directly on your phone while you are on the go.

The device also comes in with a very interesting feature ‘Hotknot’. The feature allows two phones to exchange photos and videos in an instant as long as the two screens are put together. The Marathon M3 comes in with a 5.0 HD display for extreme visual enjoyment and it has an 8.0 MP back camera and 1GB RAM with 8GB internal memory with an expandable memory up to 128 GB. The Marathon M3 is the perfect phone for all those people wanting a stylish phone with a longer battery life. Gionee Marathon M3 will be available at MOP 13999 in India.

Logitech Announces Type+ For Ipad Air 2

The new Logitech Type+ takes the design of our most popular thin, light and two-sided protection that helps guard your iPad from the accidental bumps, scratches and spills. And now it features an improved Bluetooth keyboard. We’ve designed the new keyboard to replicate the typing experience and layout you would have on

OPPO Introduces N3 and R5

OPPO announced the launch of N3 and R5 smartphones at a global launch event that took place in Singapore. The N3, its latest addition to the N series is the world’s first smartphone to feature an automated swivel camera. Combining functionality, beauty and incredible performance across every parameter, the N3 is designed for life and the perfect embodiment of OPPO’s products. On the other hand, the R5 is the world’s thinnest full high-definition phone. Measuring just 4.85 mm in thickness, the R5 combines sleek elegance, innovative technology and outstanding personalization, in the thinnest form available today. Globally the N3 is priced at USD 649 and the R5 is priced at USD 499 respectively.

Both the smartphones will be available in the India market soon. Besides smartphones, OPPO also showcased the PM-3 the world’s most sensitive Planar Magnetic headphones at the event that make Hi-Fi quality enjoyable when using phones, PCs and tablet devices.

10

mobility November 2014

your laptop - so now you can smoothly transition from one device to another one without losing speed or accuracy. The Logitech Type+ keyboard also has an automatic On/Off feature; when the iPad is positioned upright, the Logitech Type+ automatically turns on, and when it’s closed, it automatically turns off. In addition, the auto-wake and auto-sleep feature turns your iPad off when you close the case and wakes it when you open the case so your iPad is ready anytime you need it. The Logitech Type+ in Black is expected to be available in India starting December 2014 for a suggested retail price of Rs. 6495. www.mobilityindia.com CMYK

CMYK

M o b i l i t y l au N c h pa d

Amkette Launches Metal 2 Bluetooth Speaker

This powerful yet tiny Bluetooth speaker offers you the loudest and the best quality sound possible at its form and size. So get set to experience the ultimate thump yet again, with the much awaited successor of Amkette Metal 2. The stylish yet robust Metal 2 now offers you all what you could have asked for. The product is

truly dynamic when it comes to complimenting your daily activities. So enjoy the exceptionally amazing beats of the speaker while traveling in your car and seamlessly use it as a hands-free to take conference calls in style at work. The speaker connects amazingly well with your Bluetoothenabled phone and offers an 8 hour battery life to keep your cool quotient up all throughout the day. The scratch-free ultraportable speaker has easy-to-control buttons and voice prompts which offer extreme user convenience. Its top Play/Pause button helps control your music and calls with one touch. The device has a micro SD slot which enables users to play music directly from the device. Metal 2 also has an aux input and USB audio which helps you play music directly from your computer or from an external flash drive through USB OTG. With its Zinc Alloy Metal Cylinder, the device has capacities to amplify lower frequencies. The speaker has a range of up to 10 meters and has a lithium battery for immense long-lasting power. The speaker has an optimized sound chamber which helps the device offer high quality 3W sound output. The metal 2 comes with a 1 year warranty and retails at Rs. 2995 across leading online shopping portals, LFRs and retail outlets.

Zebronics introduces its First Bluetooth 2.1 Multimedia Speaker

ZEBRONICS introduced its first 2.1 speaker system incorporating Bluetooth wireless technology “the ZEB-BT3430RUCF multimedia 2.1 speaker. Featuring a very unique design with water-drop shaped satellites, the sleek and compact speaker system offers excellent audio performance in its segment at great value. Built keeping in mind both visual and aural appeal, the Zeb-BT3430RUCF includes Bluetooth version 3.0 to pick up and stream audio wirelessly from any suitable device such as media players, smartphone or tablets, or laptop and supports audio files in MP3 and WMA file formats. It can also directly play these audio files from SD/MMC cards through an inbuilt slot as well as take in wired input through standard aux cable with 3.5mm stereo jack. Capability to tune and play FM radio has also been added. The speaker system delivers a punchy 40W output (20W from the subwoofer + 10Wx2 from satellites) across the audio spectrum, with a signal-to-noise ratio 80dB and separation 45dB at unnoticeable distortion all packed in a compact size with subwoofer occupying 271x203x169 mm and each satellite just 90x183x93 mm. Designed to suit any home or workspace, the Zeb-BT3430RUCF Bluetooth wireless multimedia 2.1 speaker systems’ visual appeal is enhanced by the unique water-drop shaped satellites and the matching glossy-finish front panel on the subwoofer. The package includes the subwoofer and two satellites as well as aux input cable, user manual and full-function remote control. The latest addition to their extensive line-up of speaker systems is the first from Zebronics in the Multimedia 2.1 speaker category to feature Bluetooth connectivity bringing in an added functionality uncluttered with wires. Zebronics believes that the effort put into the design and engineering keeping in mind the requirements of music lovers and audiophiles with their need for high quality sound will pay off as its aesthetic design will appeal to the youth. The Company has attractively priced the Zebronics ZebBT3430RUCF wireless Bluetooth 2.1 multimedia speaker system at Rs. 1999 (which includes a one-year warranty), continuing its track of quality products at value prices. The speaker is available from any of Zebronics partners in major markets or from the Company e-commerce site www.moneyvasool.com and other leading consumer-IT stores and on-line vendors.

Sandisk Combines Cool Fashion, Smart Practicality with New Cruzer U

SanDisk Corporation launched a new line of USB flash drive that is designed to be ‘must-have’ for students heading back to school. SanDisk Cruzer U, which has enough capacity to hold homework, photos, music and movies, sports a U-clip for attaching to backpacks, bags and key rings. Available in bright and bold design, it aims to be both attractive and hard to lose, with all information safely protected by password. “With the workload and carry loads of students increasing, students are always looking for smarter ways to store their files.

SanDisk Cruzer U offers a practical yet rugged design that also looks ‘cool’ at the same time. Designed with students in mind, it aims to keep all information safe.

With ample space, it complements today’s busy yet outgoing lifestyles of Indian students,” said Rajesh Gupta, Country Manager India, SanDisk Corporation.

Catering for students who require both a practical yet current design, SanDisk Cruzer U sports a smart design. Its name hails from the inclusion of the unique, sturdy U-clip, allowing it to be conveniently attached to a backpack, bag or key ring securely. Measuring 59.4x21.8x8.4mm, the USB flash drive’s range of bright, bold colors, patterns and unique design also makes it hard to lose. SanDisk Cruzer U comes in two versions for students: 8GB and 16GB.

Lenovo introduced ViBE X2 in india

The VIBE X2 is the world’s first layered phone. The Vibe X2 comes with three-layer design, it uses MT6595 world’s first 4G LTE Octa-Core processor from MediaTek, promising consumers unparalleled processing power coupled with highly progressive aesthetic appeal. The phone is characterized by its 12.7 cms full HD screen, feather-light weight (120g) with dual cameras having a simplified UI, selfie beautification and auto-shutter gesture controls.

What makes the smartphone additionally stand out are the innovative VIBE, Lenovo is innovating to lead in the PC+ era guided by its ‘plus strategic roadmap’ focusing on smartphone growth opportunities while leveraging favorable market trends. “India is a prominent growth market for us and the Vibe X2 with the first-of-its-kind VIBE Xtension smart layers and other premium features is a great example of our rich expertise in innovation and design,” said JD Howard, Vice President, Lenovo Group, Head of Lenovo AP Sales. Lenovo has employed its expert craftsmanship to ensure a visually harmonious wall of shades. A fourth layer can be added to the layered VIBE X2 with the innovative VIBE Xtension Smart layers which are, VIBE X2 Battery and VIBE X2 Speaker. Exciting VIBE Xtension Smart layers adding a fourth layer to the VIBE X2’s multi-layered concept are the VIBE Xtension smart layers. Lenovo is introducing two VIBE Xtensions, VIBE X2 Battery and VIBE X2 Speaker, which work seamlessly with the VIBE X2 to enhance and personalize consumers’ mobile experience. At just 5.1mm thin, the VIBE X2 Battery surprises consumers with the ability to extend its life by up to 75%. An auxiliary micro-USB port simultaneously charges the case and device. The Lenovo VIBE X2 will be priced at Rs. 19,999 and will be available exclusively on Flipkart, 10 am on 10 Nov, 2014 onwards. The device will be available in sunset Gold layer variant. www.mobilityindia.com

mobility November 2014

11 CMYK

CMYK

a n a ly s i s

Analytics to Ensure Profitability for CSPs and Customers Many people are under the assumption that ‘Analytics’ is the silver bullet to derive insights from data but among all the bells and whistles people forget to see through the real problem.

Srinivas Bhogle, Director and Country Manager, (TEOCO) Telecom Analytics Company

Combining roaming data with geolocation information can help CSPs detect exactly where these highmargin services are being used and where they are not performing correctly

I

n the current mature telecom market, the main source of growth available to communications service providers (CSPs) comes from poaching subscribers from competitors. And since the cost of gaining new customers is much higher than the cost of maintaining existing ones, keeping current customers happy has become a top priority for CSPs. In the quest to maintain high customer satisfaction levels, CSPs are taking a page out the retail playbook, using Customer Experience Management (CEM) tools to identify premium 'VIP' customers and provide this elite group with superior customer service, including customized promotions and perks. But understanding exactly who service providers should consider VIPs isn't always clear, as the following example illustrates.

A well known communication service provider wanted to understand their roaming costs and approached us for help. On assessing their data, we found a single customer who was generating over ten thousand dollars in revenue a month as a roamer. From a marketing perspective, this subscriber is of high value - a VIP. But when we looked beyond retail revenue, including the roaming business partnerships and the wholesale agreements, we found this subscriber was actually generating almost three dollars in costs for every dollar of revenue brought in. This one subscriber created a loss for both their own accounts almost twenty thousand dollars a month - and for the larger group within the CSPs organization.

One outlier can wipe out profitability for a whole sub-segment.

12

mobility November 2014

What is the moral of this example? It's not just about a great customer experience; it is about ensuring a great, profitable customer experience.

More revenue does not always mean more profit Ensuring profitability and making sound business decisions, not just subscriber acquisitions and retention, need to be top priority. After all, a CSP may have the happiest subscribers in the industry - but if they aren't profitable, then what's the point?

Many traditional initiatives undertaken by CSPs have a direct impact on the bottomline.

For instance, Margin Assurance has traditionally been a finance-driven set of processes, practices and technology solutions to improve business performance. This means maximizing revenues from customers, minimizing operational costs, and optimizing profitability. Service Assurance has traditionally been a network-driven set of processes, practices and technology solutions to improve business operations. This means minimizing network faults and downtimes, maximizing successful transactions and optimizing network utilization. And as mentioned earlier, CSPs worldwide have embraced the collective push for CEM. It is clear that both Margin Assurance and Service Assurance remain key initiatives for every operator. What is apparent is that new CEM solutions cannot be created in a vacuum, but must interface with key solutions across the organization to provide a consistent and unified view of the subscriber experience, along with network and business performance. By analyzing

data acquired from all of these sources, CSPs begin to really understand how making a change at one level will impact other parts of the business. The traditional 'stovepipe' management style - where the network team has its own data, the marketing team has its separate data, finance has its data, and customer care and billing have their data hinders the ability to make the best business decisions. Being able to analyze data sets from across the organization is what will really drive a better, more profitable, customer experience.

For instance, combining quality of service data from the radio network with profitability data from finance can help CSPs determine and prioritize their small cell strategy to reduce congestion and enhance call quality. Which customers are most profitable -and should they be prioritized? Combining roaming data with geo-location information can help CSPs detect exactly where these high-margin services are being used and where they are not performing correctly.

With limited company resources, both in terms of financial and human capital, which problem areas get prioritized? To answer this question, CSPs need to have an understanding of profitability down to the individual subscriber level. As the above example illustrates, even though a customer may be generating significant revenues, he can actually be an even larger source of loss. Is this a subscriber you want to devote valuable resources to and label as a 'VIP'? Possibly, but this you know only if you can first identify the problem and understand it from both a business - and a bottomline - perspective. www.mobilityindia.com CMYK

CMYK

Mobi li t y r ev i ew

Swipe Sense 5.5" Phablet A budget device with some extra flair

S

wipe Technologies introduced Swipe Sense phablet in August. The unique feature of this device is that it gives you some added features in the budget segment.

Features like fingerprint sensor and off-screen gesture sensing is some key feature of this device.

Looks and Features The Swipe Sense sports a 5.5 inch (960 x 540 pixels) qHD IPS display. It is 7.8mm thick and weighs 158 grams. The phone has a sturdy build with rounded edges. At the front, the phone has a 3.2MP front-facing camera along with the proximity and ambient light sensors, earpiece and LED notification light. Below, the phone has three capacitive buttons for home back and menu. Using these tools does improve your selfies to some extent; a self timer is also present for selfies. On the top we have the 3.5m audio jack and the micro USB port, the power button is present on the right side of the phone, Volume rockers are seen on the left. At the back we can see the Swipe logo in the center on the plastic rear panel of the phone. The Swipe Sense has a 8MP autofocus rear camera with LED Flash at the back. Below the flash we can see the fingerprint sensor. Swipe Sense has a removable back cover and a 2250mAh removable battery. The phone has two SIM card slots, one is normal SIM and other is micro SIM. Also a micro SD card slot is present.

Performance Swipe Sense is not that attractive in build but is sleek and lightweight. It gives you smooth performance for your day to day general usage.

The graphics look good on the large 5.5 screen, which enhanced the gaming experience. No heat up issue even with continuous gaming but call quality is not that great. Now that main USP of this device which is the fingerprint scanner, which takes quite sometime for registering the fingerprint, but once registered you can use your finger print to unlock the phone which is a good option for security reasons. However, it takes time to get used to the scanning process and hence the phone has an alternate password system to unlock your phone. Another feature in the Swipe Sense is the gesture sensing which allows user to move your hand over the sensor to navigate. This feature can be accessed for Gallery, Music and Camera. Moreover, there is also an “Off Screen Gesture” feature that once enabled will let users draw, double tap the screen to start and control www.mobilityindia.com

MOBiliTY RATiNGS design

Performance

apps. Actions like launching camera, flashlight, controlling music can be done with these offscreen gestures. The front camera is good for selfies and video chats. In order to enhance your selfies, it has feature called Face beauty that offers three categories like Wrinkle removal, Whiten and Shape. All these three categories can be selected from Low, Medium and High. Using these tools does improve your selfies to some extent.

Finally, a self timer is also present for selfies. The battery life of the phone is an area of concern due to its 5.5 inch screen. The phone’s battery will disappoint you as it drained fast if you play games, so in heavy usage it will give you about 6-7 hrs of battery life only.

Priced at: INR 9,999

Value for money

overall

Good display and large screen Smooth Performance Good gaming experience

Cons Battery life Camera quality Handset build

SPECiFiCAtioNS: l 78.2 x 155 x 7.8 mm, weight: 158 gm l 5.5 inches qhd iPS, 960 x 540 pixels l 1.3 ghz quad-core, Mediatek Mt6582 l rAM 1 gB l Storage 8 gB, MicroSd up to 128 gB l 8 MP (autofocus, led flash)front facing 3.2 MP

Verdict:

l wi-fi wi-fi 802.11 b/g/n

If features like fingerprint sensor, gesture sensing excites you then Swipe Sense is a good option in the budget segment.

l Bluetooth 4.0 with A2dP

Pros

l Android 4.4.2 KitKat

l uSB MicrouSB v2.0 l Battery 2250 mAh

mobility November 2014

13 CMYK

CMYK

Mobi li t y r ev i ew

The Samsung Galaxy Alpha Finally Some Metal

T

his is a much improved better looking smartphone from Samsung. And its launch gives tough time to iPhone and Sony Z3. So we feel this is the right device at the right time from Samsung. At IFA 2014, Samsung Galaxy Alpha impressed many with its looks and feel. Samsung comes with its new design approach with the Galaxy Alpha. It features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish that gives you a premium feel.

Looks and Features:

Galaxy Alpha is slim and light and equipped with a 4.7-inch HD Super AMOLED display and is powered by an Octa Core processor which delivers high performance via Advanced Multiprocessing, alternating between the cores as per the workload. There is also 2GB of RAM, a 4G modem and 32GB of internal storage. It has 12 MP (rear) / 2.1 MP (front) camera and 1860 mAh of battery. It runs on Android 4.4 KitKat with Samsung’s TouchWiz overlay. The Galaxy Alpha also includes innovative features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode, Heart Rate Monitor and connectivity with the latest Samsung Gear Fit, Gear 2, Gear 2 Neo, and the recently announced Gear S wearables. The Galaxy Alpha supports 4G, LTE CAT 6 which supports up to 300 Mbps download speeds.

Performance:

The entire design of the handset is very fresh from Samsung. The chassis is super slim and the metal frame is similar to that on the Samsung Galaxy Note 4 design. In the hand, it feels wafer thin and feather-light, with a weight of 115g. Samsung has kept the back of Alpha a removable polycarbonate back rather all-metal uni-body chassis. Samsung has decided to put a 720p screen on the device which is a bit of a disappointment. The 4.7-inch Super AMOLED screen on board boasts a resolution of 1280x720 and images & videos look bright and clear. The Galaxy Alpha is a speedy performer across the board. It is blisteringly fast and handles most tasks with ease. It's also a pretty good gaming performer. The Galaxy Alpha's software follows a well-worn path Samsung's TouchWiz UI atop the latest Android 4.4.4 KitKat. And for the most part, it is identical to the software you'll find on the Galaxy S5 and the smartphone comes with 32GB internal storage. However, Samsung

Mobility Ratings Design

Performance

Galaxy S5 comes with microSD slot of up to 64GB for additional storage, while the Samsung Galaxy Alpha has no external storage. Content looks great on the Alpha’s screen, especially that captured with the smartphone’s rear camera; you can have a shortcut to the camera straight from the lockscreen. For Selfies, the 2.1 megapixels front-cam has enough software to ensure photos retain focus. The Alpha continues the tradition of coming with a heart sensor and a finger scanner.

Battery life is also very decent as we found the 1860 mAh battery runs 23-26 hrs in day-to-day usage, but power saving mode can give you a 39 hrs of battery life in a single charge.

The Alpha blew away most of its competitors in the benchmark scores on the 3D Mark Ice Storm Unlimited benchmark test it scores 20,458. The Galaxy Alpha also scored high on the Quadrant benchmark, coming in at 23,334.

Verdict: Samsung has taken a fresh approach

to design by adding metal in its smartphone.

Powered by an Octa Core processor it delivers high performance via Advanced Multiprocessing.

Price: INR 39,990/Pros

• Best looking Samsung • High resolution screen

Value for money

Overall

Cons

• No expandable memory • No water-resistant coating

Select specifications: l Operating system: OS Android OS, v4.4.4 (KitKat) l Display size: 720x1280 pixels, 4.7 inches (~312 ppi pixel density) l Display type: Super AMOLED capacitive touchscreen, 16M colors l Dimensions: 132.4x65.5x6.7 mm (5.21 x2.58x0.26 in) l Weight: 115 g (4.06 oz) l Internal memory: 32 GB, 2 GB RAM l Battery: Li-Ion 1860 mAh battery l GPU: Mali-T628 MP6 l CPU: Quad-core 1.8 GHz Cortex-A15 & quad-core 1.3 GHz Cortex-A7 l Primary camera: 12 MP, 4608x2592 pixels, autofocus, LED flash, check quality l Primary camera features: dual camera, geo-tagging, touch focus, face and smile detection, panorama, HDR

From Mobility we have introduced our new review section, in which we will be doing some in-depth analysis of latest products which will guide you to choose right kind of gadgets that you are looking for. This month we are reviewing 4 different products for you, do let us know what’s your take on this. Send us your feedback to Jayanta Ghosh, Associate Editor Tech. at jayanta@mobilityindia.com

14

mobility November 2014

www.mobilityindia.com CMYK

CMYK

mobi li t y r ev i ew

Karbonn Sparkle V The Cheapest Android One Smartphone: A Deal Worth Considering

A

ndroid One is finally out and the first three smartphones look similar and offers the same set of specifications.

Karbonn Sparkle V is one of the three smartphones in the Google’s Android One lineup that was launched to penetrate deeper into tier-2 and tier-3 markets.

As the other Android One smartphones, Spice Dream UNO Mi-498 and the Micromax Canvas A1 have similar specifications. Let’s look how this cheapest Android One smartphone is performed in the test.

This will not only allow Android to penetrate deeper into tier-2 and tier-3 markets, it will also boost the sales of Indian smartphone OEMs. We take a look at the smartphone, Sparkle V, from Karbonn which is priced at Rs. 6399.

Features and looks:

The Karbonn Sparkle V comes with decent specs to mark its presence in this segment. It runs on 1.3 GHz quad core processor, 1GB RAM, 4GB ROM (inbuilt storage for apps only), and offers external storage support up to 32GB. The dualSIM phone supports 2G and 3G connectivity, WiFi and Bluetooth. It comes with a front (2MP) and a back (5MP) cameras. The phone sports a 4.5inch FWVGA IPS display with 480x854 resolution and 240 ppi pixel density, the power source is a removable 1700 mAh Li-Po battery and it supports FM Radio as well.

Mobility Ratings Design

Performance

Value for money

Overall

Performance:

Best part is that Google brought the similar stock Android experience (as we have seen on the Nexus devices and the Google Play editions of the some flagship smartphones) to entry-level Android smartphones. All the usual apps runs smooth and without any lag. Currently Karbonn Sparkle V runs on Android 4.4 KitKat, but as the phone has been jointly developed by Google and Karobnn, you can expect it to soon get the Android 5.0 Lollipop update. Camera is decent enough, but the 2MP front camera is available only for video chats, and not for photographs which is a major drawback of this device. Though the device is 3G-enabled, like the Moto E, you can’t set your mobile network to only 3G (though you get a preferred choice), and is a major drawback as the phone keeps on switching between Edge or GPRS and 3G. IPS display with 480x854 resolution and 240ppi pixel density, which is decent for a comfortable viewing experience. www.mobilityindia.com

Price:

Rs 5999 at Snapdeal.com

Verdict:

The question many people ask is why Android One, and why is it different from other similarly priced smartphones?

The answer is the software Sparkle V gives better is than its same priced competing brand.

And as Google has promised Android 5.0 Lollipop update to Android One devices, we believe that those devices will receive the update much faster than their competitors. So this Karbonn Sparkle V is a great option in this price tag.

Pros:

Affordable Price, attractive features, better battery life

Cons:

SPECIFICATIONS: l Display: 4.5 inch IPS display with 854x480 resolution (218 ppi) l Battery: 1700mAh l Storage: 4GB, expandable via microSD card l Camera: 5MP rear with LED flash, 2MP front l SoC: Mediatek MT6582 l CPU: 1.3GHz quad-core l GPU: Mali-400 l RAM: 1GB l Operating system: Android 4.4.4 l Connectivity: 3G, W-Fi, Bluetooth, Dual-SIM

Lookwise it is not so attractive. mobility November 2014

15 CMYK

CMYK

Mobi li t y r ev i ew

TP-Link NEPB10400 Power Bank Smart, Safe and Efficient Power Bank

T

P-LINK is mainly known for networking devices such as routers. But recently they forayed into power banks segment.

They have recently launched Power Bank NE - PB10400 and we got a chance to review this product in our labs.

Power banks are now must-have accessories.

In our day-to-day life we are surfing, gaming, watching videos or listening to our favorite music in our smart devices. So we often drain out batteries in our smartpones and often feel frustrated when we have to make a conference through your smartphone. Products like TP-LINK NE-PB10400 Power Bank come to your rescue in such situations, as these are very portable, easyto-use and very efficient and give you the much needed power back up on the go.

Mobility Ratings Design

Performance

Value for money

Overall

Looks and Features:

TP-LINK NE-PB10400 comes with a dual USB ports with 5V/2A and 5V/1A allows for charging two devices simultaneously and this means you can charge your tablet and smartphone at once. TP-LINK NE-PB10400 has a built-in special circuit that provides full protection for your smartphones. TL-PB10400’s multiple protections of short circuit, over-voltage, over-current, overcharge, over-discharge and over-heating ensure safe and reliable charging to avoid any potential harm to your devices. The Universal Compatibility feature with almost any smart devices makes it ideal for iPhones, iPads, Android smartphones/ Tablets and other 5V input USB-charged devices.

The power bank comes with an additional builtin Flashlight which comes handy for in-house and off-road activities and Four LED lights work as charge indicators to show battery level or charging status.

Performance:

TL-PB10400 is very convenient and hassle-free to use with different devices. With high capacity, 10400 mAh, and power input 5V/2A, TL-PB10400 can be charged within 6 hours with power adapter.

And still compatible with all power adapters

16

mobility November 2014

under 5V/2A input, in other words, TL - PB10400 can automatically adapt to the input power safely.

Through the USB dual output USB ports, 5V/2A and 5V/1A, TL-PB10400 supports simultaneous charging of iPad and iPhone, as fast as using the original charger. Combining high-quality circuitry, TL-PB10400 greatly reduces unnecessary energy loss during charging, ensuring up to 90% energy conversion rate. Below full capacity, TL-PB10400 can fully charge the smartphone for 5-6 cycles, ideal for the use of mobile devices.

Price:

Rs 2000/-

Verdict:

Universal compatibility works with almost all smart devices.

Pros:

Compact, supports simultaneous charging, 90% energy conversion rate, flash light.

Cons:

No charging adapter

Specs: l High 10400 mAh capacity. l Dual USB ports let you quickly charge two devices simultaneously. l Compatible with 5V input USBcharged devices like iPhones, iPads and Android smartphones. l More than 500 recharge cycles over the life of the battery. l Multiple protections of short-circuit, over-voltage, over-current, overcharge, over-discharge and overheating ensure safe and reliable charging. l Built-in flashlight comes in handy for in-house and off-road activities. l Four LED lights work as charge indicators to show battery level or charging status.

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility November 2014

17 CMYK

CMYK

ma de i n i n di a

“Value-for-money and best customer experience are hallmarks of Karbonn” value we are offering them; otherwise, we would not have become India’s 3rd largest smartphone provider in just 5 years time. We have two R&D centers, one in Bangalore and one in Delhi. Most smartphone projects get divided between these centers. We do all the software validation, specdefining and product designing ourselves in India, then we forward them to our manufacturer (EMS—electronics

manufacturing

services

provider) in China. When the assembled devices come to India, we add some values like software apps, etc to them here.”

A joint venture of New Delhi-based Jaina Group and Bangalore-based UTL Group, Karbonn is headquartered in New Delhi and offers a range of mobile communication devices under the 'Titanium' Series of smartphones and 'K Series' of

Shashin Devsare, Executive Director, Karbonn Mobiles

K

feature phones. Karbonn also offers a mobile eco-

arbonn, incepted in 2009, is a leading provider

of

smartphones,

with

cutting-edge technologies that are

innovative and user-centric, to the Indian market.

In a span of just 5 years Karbonn has emerged as the Top 3 smartphone provider in India. Expertise in bringing latest technology innovations at

system 'Karbonn Smart,' a one-stop-shop for the sophisticated needs of the highly evolved Indian mobile consumer. The inroads that Karbonn made into the Indian handset market in terms of affordability and innovation have established it as a strong competitor and a trend setter.

Karbonn’s market coverage Shashin clarifies, “In terms of sales volumes and the number of handsets sold, we have maintained our Top 3 position for the last 7 quarters. In our opinion, a strong brand also should maintain good profitability in an ethical manner than simply rolling out volumes. We are well-known as a brand that provides variety and innovations and the way consumers are accepting our brand itself speaks volumes about the brand loyalty we command in the market. We maintain consistent visibility of the brand to win the trust of the channel partners and consumers.

We maintain good after-sales-service to maintain the trust. We have over 900 service centers (100+ are our exclusive service centers and 800 are multi-brand service centers) across India and over 12 service centers outside India. Most important thing is we cover 92% of the districts in India with particularly strong presence in UP, Bihar, Jharkhand, Maharashtra, Andhra Pradesh and Karnataka. Otherwise, we are evenly present across the country. About 30% of our smartphone users are from C&D class cities and the percentage

Karbonn Inception Date:

April 2009

Karbonn Smart Inception Date:

2012 – Mid March

Feature Phones launched till Q4 2013:

230+ Feature & Touch Phones

Mobiles, asserts, “We are a customer-friendly

Smart Phones launched till Q4 2013:

70+ Smart Phones

company that provides the latest innovations

Tablets launched till now:

10+ Tablets – Sizes 7 inch , 8 inch & 10 inch

to the customer at the most affordable prices.

Service Centers:

870 + Service Centers Across India

price points that define 'value-for-money' is the hallmark and brand attribute of Karbonn.

Shashin Devsare, Executive Director, Karbonn

Consumers do experience and recognize the 18

mobility November 2014

www.mobilityindia.com CMYK

CMYK

launching, particularly for the first movers, but it

is increasing.”

Key Markets :

Today, Karbonn had a product portfolio

cannot reach every segment and it can never be

spanning over 225 feature and touch phone

a complete substitute to the traditional channel.

models, over 65 smartphone models and over 10

About 15% of our sales come from online channel

tablet models to serve the diverse needs of the

and the rest come from traditional channel. We

Indian mobile market. Present in over 85,000 retail

made it a policy to strictly maintain the price

counters, Karbonn reaches out to people across

parity irrespective of the type of channel. I do not

the length and breadth of the country, with over

say we have 100% control over maintaining the

92% penetration across the Indian geography.

price parity in this case, but we are increasingly

for making manufacturing meaningful; lack of

Karbonn is currently in the process of creating

going forward to maintain that. We closely and

proper infrastructure; lack of appropriate skilled

presence in 40 countries including Africa, South

regularly monitor our online distributors for what

manpower; and last but not the least lack of decisive

& South East Asia, CIS, Eastern Europe and Middle

prices they are selling our models.”

and forward-looking government policies. It is the

12+ Service Centers outside India North – UP East & UP West West – Maharashtra East – Bihar & Jharkhand South – Andhra Pradesh & Karnataka

East, plans to broaden its international footprint

Karbonn's mission is to deliver outstanding

responsibility of various stakeholders, including

further by expanding to 65 countries by the end

values, continuous innovation and an exceptional

government, to logically think what they need to

of 2014. Over the years, Karbonn has achieved

user experience to the today's smartphone-

provide the vendors who want to manufacture

an impressive distribution footprint which today

driven generation. Karbonn is committed to

in India. For example, the telecom equipment

involves 15+ e-commerce partners, 17+ modern

‘Massifying Technology’ which means reaching

providers are heavily dependent on importing

retail partners and top teleshopping partners

the consumers at all levels, starting from the

components from China and Taiwan. Dynamics

like StarCJ, Home Shop 18 and ShoppingZone.

grass root level, and opening the gates to the

of the industry are rapidly changing in terms of

Karbonn aims to expand to 1000 service centers

technological innovations.

how you arrive at the bill of materials. Most critical

in the coming months (from the present 900),

Can we make ‘Make in India’ dream come true?

components such as chipsets, memory, camera,

ensuring effective after sales-support to its growing consumer base.

Online retailing has its own merits and limitations

Recently the government of India has launched‘Make In India’program, and the question remains how far it is viable and practicable.

Currently, there is a hot debate going on

In relation to this, Shashin adds, “We do want

regarding big price differences between the

to invest in manufacturing in India, but there

online portals and the traditional channels, for the same brands and models.

This difference is upsetting the MOP and always keeping traditional channel on the

We have to provide the best experience to the customer and that experience needs to be costeffective, relevant and simplified. There is a long list of things that needs to be satisfied before we transform ‘Make in India’ program a reality. In a nutshell, I would like to say that we will be happy to see ‘Make in India’ program become a reality,

Global Presence:

but given the limitations of government policies

Currently creating presence in 40 Countries including South Asia , Middle East & Africa, will expand to 65 countries by end of 2014

backfoot, as per the critics.

With regard to this controversy, Shashin explains,

are many ifs and buts. The question should be

“At Karbonn, we follow 360 degree distribution

zoomed back to the govt. I don’t think our stances

model where we are present everywhere, online,

change from what I am going to explain you now.

offline, shopping networks, newspaper HRLs,

Among all the Indian companies, Karbonn is in

traditional channels, etc. Customers should be

the best position to kick-start manufacturing in

able to get our products whichever way they

India, because our partner UTA has

feel convenient. Having said that, I would like to

been into manufacturing telecom

add that it is important to maintain price parity

equipment for the last two and half

between different channels. Online for us is

decades. They have the experience

basically for the early adopters or first movers,

and expertise in setting up SMT

who want the latest things at the earliest. For

lines, appointing local suppliers,

that, online is one of the best channels. For that

managing logistics, warehousing,

purpose, we have tie-ups with some online

etc. We sell nearly 2.5 million handsets a month.

portals. Our recent smartphone that runs on

For setting up a manufacturing unit government

Android One is an exclusive launch on Snapdeal.

may offer us subsidized electricity, land, tax-

Every channel has its own place and importance.

cuts, etc but that is only one side of the story.

There are 200,000 mobile phone outlets in the

The big hindrance to ‘Make in India’ is non-

country. Online may be a good platform for

availability of components which are essential

www.mobilityindia.com

display, battery, etc are not available in India.

and the prevailing ecosystem, we have to really wait and see how this system will take shape.

To be successful in a competitive market, what one needs is the first mover advantage. Today, many foreign brands are coming to India. They are cutting prices and they are partnering with online retailers, etc. For instance, if a big brand like Karbonn wants to start its manufacturing in India, then how such a decision is financially

Financial year 2011-12 : Revenue Rs 1500 cr; 10 Million Units Sold Financial Year 2012-13 : Revenue Rs 2400+ Cr; 15 % Smart Devices Sales out of Total Sales Financial Year 2013-14 : Revenue Rs 4500+ CR; 7-8% exports contribution to sales

and competitively feasible compared to the decision of manufacturing in abroad (say in China). It is a critical ‘buy or make’ decision based on financial feasibility. We are nobody to teach the government, they know everything. Our concern is not the investments into opex; we are mobility November 2014

19 CMYK

CMYK

ma de i n i n di a

flopped because one has to wear 3D glasses

Partners :

which nobody likes. People want to see sharper,

Ecommerce Partners

brighter and clearer picture and that desire is

: 15+ Ecommerce Partner

never going to end. Second important factor is

Modern Retail Partners : 17+ Modern Retail Partners

transferability and Internet of Things. Now people

Teleshopping Partner : Teleshopping – Star CJ, Home Shop 18 & Shopping Zone

are looking for smartphones that can talk to their

Retail Partners

: 85000 Retail Counter, 92% Penetration in Indian Districts

TV, computer, home appliances, etc. Next, higher

Processor Partners

: Broadcom, Qualcomm & Mediatek

Network Partners

: Vodafone & Airtel Entertainment Gameloft, T.N.B., 100@Games, Hungama, Saavn, FunOnGo, SonyLIV,

resolution of displays is going to be a desired feature. Data consumption is going to skyrocket in India in the coming months. According to a report, data consumption is going to jump 200% in the next 3 years. Within this data consumption pie, video consumption is going to form a major

Projections 2014-2015: Expected revenues 8000 CR

Current Figures (Q4) : Monthly Sales Average – 650K Smart Devices

R & D Spends: 8 - 9 % of Total Revenue

Marketing Spends :

Average Selling Price:

150 Cr financial 2011-2012

Monthly Sales Average – 2.4 million Total Devices

Rs 5000 for Smart Phones

200 Cr financial 2012-2013

Rs 2000 for Feature Phones

250 Cr financial 2013-2014

7-8 % is the exports contribution to sales

300 Cr in 2014-2015 (projected) share. For that, higher processing capabilities and

concerned about the investments into capex.”

have forged alliances with Tier 1 service providers

more advanced processor architectures will be

Karbonn’s philosophy and customer-orientation

like Airtel and Vodafone to provide free data

needed. In a nutshell, future smartphones need

access to the consumer for a limited period on

to do more things, more things simultaneously

buying a Karbonn device. The objective is to give

and more things faster with superior quality.

the user, experience and comfort. Our tie-ups are

Our 4G devices are in the pipeline. We are also

across an array of devices. Our smartphone range

launching 2G and LTE combination; and 3G

starts from 3.5k and goes up to 20k.”

and LTE combination. Multi-mode PCDAs are

Regarding

present

Karbonn’s

activities,

Shashin clarifies, “Our objective was never to be No 2 or 3. Our objective has always been giving the best value for the customer for a particular price point. Second, we focus on doing healthy

Recently, many vendors started offering

also in our consideration. Cloud usage will gain

Firefox OS. On this front, Shashin

momentum by next year. At present, availability

clarifies,“Today 90% smartphones

and coverage of networks is still limited. A major

run on Google or Android OS,

initiative is needed from the government as well

so naturally most phones in our

from service providers to increase the availability

portfolio have these OSs. We

of network across the country. Even 3G is

are also launching phones with

available only in 52+ cities. Regarding operating

FireFox OS soon. Recently, we

systems, if a new OS has to evolve, the winner

launched a low-cost Windows OS

will be the one which will lead the evolution the

smartphone. As a leading brand,

fastest way—it has to be easy to use, attractive,

it is our principle to provide all

faster, efficient and hassle-free. To add to that, a

VAS Business

:

MoneyControl, Network18

Entertainment :

Gameloft, T.N.B., 100@Games, Hungama, Saavn, FunOnGo, SonyLIV

Utilities

BBM, WhatsApp, Maxthon, Opera, Intuit, Network18 SMS Service, Celltick UI, CleanMaster, Battery Doctor, Photogrid, Ureword, True Caller, Pokkt

Shopping

:

:

Uahoy, Mydala, Celltick, OLX, Amazon, Mzoo Software

the possible new innovations and

business where everyone, the channel, customer and we, should feel pleasant and comfortable.

Volumes and sizes are not important for us. For the last 5 years, Karbonn has been run completely by internal accruals (of funds) and with no funds from the external sources. A1 series, S5, Titanium, etc series have been very successful. Now we are getting good response from A5, S2+, S5+ and new Titanium series. We have deals with local app

variety

to

the

consumer. Any OS takes some time to evolve and establish. A good OS to be successful should have

good

app

ecosystem,

besides giving ease-of-use and speed to the user.”

Future trends in smatrtphone market

No of products in the market and their price range CATEGORY

NUMBER OF PRODUCTS

PRICE RANGE

Features phones launched till Q4 2014

230+ feature & touch phones

Range starts from Rs.1000-2500

Smartphones launched 70+ smartphones till Q1 2014

Range starts from Rs.2999-20,000

Tablets launched till now

Range starts from Rs.6,000-8,000

developers, where we ourselves upload the apps

Regarding future trends, Shashin envisions, “In

into phones so that consumers do not have to

future, we may find more 4k ultra HD TV coming

download them. Karbonn is the first provider to

on smartphone displays. 3D on smartphone has

20

mobility November 2014

10+ Tablets – Sizes 7 inch 8 inch & 10 inch

robust ecosystem should be developed for the developers who develop the OS.” www.mobilityindia.com CMYK

CMYK

mob i l i t y f e at u r e d

Getting it Right Blaupunkt became an independent company in 2009 when it was separated from Bosch. Since then they have been growing by more than 40% a year.

Rahul Devjani, Director, Blaupunkt India, in an Interaction with Mobility magazine, shares his views.

Rahul Devjani, Director, Blaupunkt India

Mobility: What is Blaupunkt India's roadmap for India and Global?

• Smart Phone Integration • Android.

Rahul Devjani: Blaupunkt has a 90-year history of innovation in the Industry--since the world first car radio was launched in 1930s and innovation continues to be an integral part of our DNA. Today, Blaupunkt is the best placed to drive the technology changes in the infotainment industry-–we have the technology platforms in place. We are the only Tier 1 player present in both the after-market and OE segments. Most new technologies are first introduced in the retail/ CE segments and then extended to the OE space, giving us a first mover advantage. We have also developed a scalable Android-based connected car platform which positions us well to cater to OEM requirements in 2015-16.

Mobility: What big news can we expect from Blaupunkt?

Mobility: How many product lines does Blaupunkt have currently?

Rahul Devjani : As a company Blaupunkt has a wide range of product lines and a comprehensive portfolio for OE and retail segments in the infotainment space including radios (from integrated to 1 and 2 din systems), multimedia navigation, rear seat entertainment, sound (including speakers subwoofers and amplifiers) and accessories.

In addition to automotive, we also have products for the building, aviation and marine segments.

In automotive, we serve passenger and commercial segments with 12-24V solutions for passenger cars, trucks, buses, construction and land moving equipment, caravans, etc. We are working with most of the world leading automotive OEMs in these segments

Mobility: What are the new technology innovations you are coming up with in this segment?

Rahul Devjani : We have developed a scalable Android platform which will serve us in the coming years. Blaupunkt will be focussing on three technologies and will aim to be market leaders in these technologies in the coming years.

• Navigation www.mobilityindia.com

Rahul Devjani : Lot of new exciting products and innovations are planned for 2015 both in the OE and retail segments, details will be made available in the near future.

Mobility: Any tie-ups and mergers you are entering into in India?

Rahul Devjani: We are currently working with or discussing with all major OE in India but cannot disclose any names or projects. We also continue to expand our footprint globally – we currently operate in 64 countries and will be making a big push into the MEA and Latin America region over the coming months.

Blaupunkt is the world first infotainment company and we have our own manufacturing for over 90 years Mobility: What is your current growth rate in India, and what are you look for in next one year?

Rahul Devjani : Blaupunkt became an independent company in 2009 when it was separated from Bosch - since then we have been growing by more than 40% a year. We have always enjoyed brand loyalty and a premium perception in India, and now with an expanding product portfolio across price segments and a pan India footprint, our retail operations have been growing by more than 50% a year. We expect retail to continue to grow at 20-30% over the next few years.

Mobility: Which are your products that are doing well in the Indian market?

Rahul Devjani : As a company Blaupunkt has a wide range of product lines and a comprehensive portfolio for OE and retail segments in the

infotainment space including radios (from integrated to 1 and 2 din systems), multimedia navigation, rear seat entertainment, sound (including speakers, subwoofers and amplifiers) and accessories. All these products are available in India.

Mobility: Please give your final take on this industry segment Rahul Devjani: It’s a very interesting time to be in the automotive infotainment industry technology, connectivity and convergence are fast changing the landscape. The car radio is no longer just a tuner or music system, but has become an entertainment, productivity, information and communication console in the car. Today, connectivity is not just about connecting with external media sources like USB, aux, SD or even Bluetooth but instead opens up a wide range of possibilities including connectivity (command and control) of smartphones, connected navigation with life traffic and additional layers of data, connectivity with the car (CAN) for display of vehicle parameters, driver assistance, etc.

"Asia has always been an early adapter of technology and the Indian customer is also demanding a truly connected experience in the car."

The trends that will shape the industry are: • Today connected navigation with life traffic is becoming a highly desired feature with increasing inter-city travel • Vehicle connectivity – for driver information and assist • Android platforms with Internet connectivity and applications • Smartphones integration and leveraging full functionality and processing power of smartphones in the car • Connected rear seat entertainment solutions • Smarter more intuitive HMIs including voice Our OE radio platforms incorporate all the above technologies and our 2014-15 retail product portfolios also includes a number of these features, so expect to hear a lot of exciting news from Blaupunkt in the coming months. In addition we have established a market leading position in the OE rear seat entertainment space. mobility November 2014

21 CMYK

CMYK

22

mobility November 2014

www.mobilityindia.com CMYK

CMYK

mobi li t y persona li t y

“We focus on providing the best possible customer experience” V

ideocon, with 27 years of association with Indian consumers, is one of the India’s largest Consumer Durables Company providing latest technology products in categories such as TVs, washing machines, ACs, refrigerators, microwave ovens and other home appliances. With 3 global R&D centers, 7 manufacturing units and highly skilled work force of over 25,000 employees including over 7000 outside India, Videocon has been introducing latest technologies and products to consumers in India. In 2010, Videocon launched its most successful venture Videocon Mobiles.

Mr. Jerold Pereira, CEO, Videocon Mobiles, shares, “We are the only domestic player in India who is focusing seriously on convergence of technology to create smart homes where appliances like refrigerators, televisions, washing machines, air-conditioners all can be connected and controlled by smartphones. We have 360 million households in India and convergence is at the top of our mind. As you know, Videocon has different verticals like telecom, satellite television, home appliances, etc. We have been in the Indian market for the last 27 years. We have 3%-4% share in the smartphone market in terms volume. But I would like to say that our objective is not pushing up volumes. We want to do that in a way that is profitable to the company.”

The desire to innovate and the passion to enrich consumers lives, has earned Videocon a place in India’s top 15 Business Houses and among 100 emerging Giants of the world (BCG Study).

‘Make In India’ concept is still not economically feasible Jerold avers, “We are designing and manufacturing feature phones in India. As far

Mr. Jerold Pereira, CEO, Videocon Mobiles, www.mobilityindia.com

as smartphones are concerned, we are designing in India and we also add apps in India, but we getting the volume manufacturing done overseas.

Before we can start full-scale manufacturing in India, the ecosystem in India has to rise to a level that makes domestic manufacturing economically feasible.”

Driven by ideas, led by innovation is at the core of everything, from conceptualization to product design, the company could come up with products that not just meet the needs of the consumer but exceed their expectations. Be it a cutting-edge smart-phone or a basic yet feature loaded multimedia phone, Videocon Mobile Phones make sure that each new product is a fresh delight to its customers.

Expected future trends Regarding future trends in smartphones, Jerold opines, “Screen sizes will increase in future.

Nowadays 3.5-inch phones are on the decline and 4-ich screens are replacing them. 3G segment is increasing and we can see 4G making its entry.

Smartphones are selling more than anticipated in terms of numbers which shows how well smartphones are being accepted in the Indian market. But I do not think feature phones will disappear completely, because some people of certain age-groups, who just need to talk still use feature phones which are also easy to carry and handle, still prefer feature phones. Convergence will be the new trend with smartphones.”

Videocon’s range of Tablets & Smartphone are a perfect combination of technology & style which gives you access to thousands of apps, runs on superfast processors and latest Android technology.

You will also never miss on the fun with powerful battery support & light weight that give effortless and sustainable experience.

There is an ongoing debate on the issue of online retailers cutting into the pie of traditional channel. In this regard, Jerold states, “Videocon’s supply chain has been built on traditional model of channel network and the traditional channel has been and will remain the winner of bread and butter for us. That does not mean that we should ignore the ecommerce opportunity, but we have to play with caution

in a way that will not impact the traditional channel. We launch only specific models on the ecommerce sites which are not released on the traditional channel. This will ensure that there would be no clash. In US ecommerce forms 8% overall. In India, only in certain segments like smartphones, online sales may be 8% or 10%. But taking the sales of all the consumer goods, online sales in India can be less than 1%. In future online sales will increase.”

Videocon’s innovative and world class range of phones is backed by prompt and efficient customer service thorough its countrywide network of over 500 service centers and dedicated customer help desk. This combined with the heritage and consumer-centric business approach, places Videocon ahead of others.

Videocon’s marketing strategy Regarding marketing strategy and areas of operations, Jerold asserts, “We are cautious and steady in our approach; we don’t believe in moving superfast and then crashing out. We have 2 manufacturing plants, 1 in Aurangabad and 1 in Kashipur for feature phones. We are also planning to open plants in Hyderabad and Mangalore. As far as smartphones are concerned, it is not possible to manufacture everything in India, but we are making effort to manufacture at least partly in India. We are doing well in high-end feature phone segment. For example, we have launched a high-end feature phone with camera, powerful 3000 mAh battery and local language support. It is doing pretty well. We are targeting some specific regions for sales. In Punjab, we have a good market. In Telangana and AP put together we have good share. In Karnataka, we have good value-share with more smartphones selling there.

In UP and Bengal, we are doing well.

We felt it is not wise to focus on all states at the same time. Once we are well established in targeted states, we will focus on other states.

We have been in the market for the past 27 years means customers have faith in us and also do expect certain quality standard from us. We deliver what the customer expects from us in terms quality, reliability, contemporary technology, etc. We put the best info into the smart phones we sell in terms of features, software, etc to give the best possible user experience at particular price point. ” mobility November 2014

23 CMYK

CMYK

c ov e r s t o ry

Secure your Smartphone, Organization and Yourself!

CMYK

CMYK

c ov e r s t o ry

Smartphones collect and compile an increasing amount of sensitive information to which access must be controlled to protect the privacy of the user and the intellectual property of the company.

M

obile security or mobile phone security has become increasingly important in mobile computing. It is of particular concern as it relates to the security of personal and business information now stored on smartphones.

More and more users and businesses employ smartphones as communication tools, but also as a means of planning and organizing their work and private life. Within companies,

these technologies are causing profound changes in the organization of information systems and therefore they have become the source of new risks.

More and more users and businesses employ smartphones as communication tools and also as a means of planning and organizing their work and private life. Within companies, these technologies are causing profound changes in the organization of information systems and therefore they have become the source of new risks. Indeed, smartphones collect and compile an increasing amount of sensitive information to which access must be controlled to protect the privacy of the user and the intellectual property of the company.

According to a research, the Mobile Security Services market will total around $1.88 billion by the end of 2013.

All smartphones, as computers, are preferred targets of attacks. These attacks exploit weaknesses related to smartphones that can come from means of communication

Prime Targets for Attackers

Who are the attackers?

Data: Smartphones are devices for data management, therefore, they may contain sensitive data like credit card numbers, authentication information, private information, activity logs (calendar, call logs).

Professionals: Whether commercial or military, they focus on the three targets mentioned above. They steal sensitive data from the general public, as well as undertake industrial espionage. They will also use the identity of those attacked to achieve other attacks.

Identity: Smartphones are highly customizable, so the device or its contents are associated with a specific person. For example, every mobile device can transmit information related to the owner of the mobile phone contract, and an attacker may want to steal the identity of the owner of a smartphone to commit other offenses.

Thieves: They want to gain income through data or identities they have stolen. The thieves will attack many people to increase their potential income.

Availability: By attacking a smartphone one can limit access to it and deprive the owner of the service.

www.mobilityindia.com

Black hat hackers: They specifically attack availability.

Their goal is to develop viruses, and cause damage to the device.

In some cases, hackers have an interest in stealing data on devices.

Grey hat hackers: They reveal vulnerabilities. Their goal is to expose vulnerabilities of the device. Grey hat hackers do not intend on damaging the device or stealing data.

like Short Message Service (SMS, aka text messaging), Multimedia Messaging Service (MMS),Wi-Fi networks, Bluetooth and GSM, the de facto global standard for mobile communications. There are also attacks that exploit software vulnerabilities from both the web browser and operating system. Finally, there are forms of malicious software that rely on the weak knowledge of average users.

Emerging Solutions In the wake of frequent security breaches and data theft, enterprises globally are under tremendous pressure to provide an end-toend secure framework. The BYOD (Bring Your Own Device) trend is adding to the woes of the modern day CIOs. Devices nowadays are extremely powerful and a small incident like misplacing or losing a mobile device can translate into a major security breach. For optimal security, organizations should seek out solutions that are capable of meeting corporate

When a smartphone is infected by an attacker? # The attacker can manipulate the way smartphone can communicate and send commands which will be used to send unsolicited messages (spam) via SMS or email. # The attacker can easily force the smartphone to make phone calls. # A compromised smartphone can record conversations between the user and others and send them to a third party. # An attacker can also steal a user's identity, usurp their identity and thus impersonate the owner. This raises security concerns as smartphones can be used to place orders, view bank accounts or are used as an identity card. # The attacker can reduce the utility of the smartphone by discharging the battery. As they can launch an application that will run continuously on the smartphone processor, requiring a lot of energy and resulting in draining the battery. # The attacker can remove or misuse the personal (photos, music, videos, etc) or professional data (contacts, calendars, notes, etc) of the user.

mobility November 2014

25 CMYK

CMYK

c ov e r s t o ry

Data safe in cloud storage Today, the world is more connected than ever before but in a decade wearable technology will be the norm – whether a smart glass or a smart watch you wear at the gym hooked up to your heart rate and connected to the cloud. “As the cyber threat environment evolves, threat protection must evolve as well. With the emergence of targeted attacks and advanced persistent threats, it is clear that a new approach to cyber security is required in cloud.

Traditional techniques are simply no longer adequate to secure data against cyber attacks. Advanced persistent threats (APTs) and targeted attacks have proven their ability to penetrate standard security defenses and remain undetected for months while siphoning out valuable data or carrying out destructive actions. And the companies you rely on most are

network requirements while concurrently providing three layers of security at the device, server and network level. With the right mobile container solution, organizations don’t have to compromise their security requirements to allow employees to carry the devices they choose. But the challenge becomes preventing the secure mobile computing environment from encroaching on the user experience.

Manoj Khilnani, Country Marketing Head – Enterprise, BlackBerry India suggested some

some of the most likely targets – financial institutions, healthcare organizations, major retailers and others.

The ideal solution would weave your entire security infrastructure into a custom and adaptable defense tuned to your particular environment and particular attackers. It would enable you to not only detect and analyze these attacks, but fight back against your attackers. Businesses today are intrigued by the promise of cloud computing – the agility, flexibility and cost savings. Invariably, questions such as ‘How secured is the cloud?’ arises. In addition to Trend Micro’s portfolio of security solutions for cloud computing, Trend Micro is proud to announce a new, cloud-based, productivity tool for enterprises as well as SMEs to secure their journey to cloud,” said, Mr. Dhanya Thakkar, MD, India & SEA, Trend Micro

points to set up a secure Security Solution.

These are as follows: Encryption of Data: A key element of security is encryption technology, which is critical to protecting the confidentiality and integrity of a digital transaction between two endpoints, such as a mobile device and a corporate server located behind a firewall.

Providing an integrated approach to mobile security, in which data is encrypted while at rest (stored on a digital device) or in transit, is the best protection against the loss of data

Mr. Manoj Khilnani

Country Marketing Head – Enterprise, BlackBerry India

BlackBerry has delivered that solution for the past 15 years and we will continue to deliver that solution to our valued customers for years to come. Our focus is on building the most resilient platform in the industry that enables our customers to better protect their key assets.

26

mobility November 2014

or a security breach that could impact the profitability, competitiveness or reputation of an organization. Strong encryption guards against data integrity compromises in these environments, which are typically treated by network engineers or mobile security experts as hostile and untrustworthy. It is important to note that encryption technologies differ significantly in the degrees of protection they offer.

Containerization: For employees, the ultimate value in BYOD is the ability to have both work and personal functionality on a single device that is capable of keeping their data separate and secure. With the right BYOD solution, organizations will be able to strike the right balance between security, user experience and total cost of ownership. This concept is known as containerization. The concept of containerization refers to a solution that creates an encrypted zone or container on a device within which corporate apps and data can reside. Policy controls apply only to what is included in the container, instead of the entire device. It simply means separating the corporate mobile apps and data from the personal. Access to data in the container requires secure authentication independent of any other device settings or restriction.

“Mobile security is an extremely fast growing area and focusing on how these changes and trends impact the way BlackBerry delivers products and services is a huge part of our business. Blackberry is the only Enterprise Mobility Management provider that can secure a multi-platform environment based on varying levels of risk and compliance, from meeting the strictest requirements with BlackBerry 10 to providing the most flexibility with support for www.mobilityindia.com CMYK

CMYK

c ov e r s t o ry

third-party devices,” said, Khilnani of BlackBerry india.

“BlackBerry has delivered that solution for the past 15 years and we will continue to deliver that solution to our valued customers for years to come. our focus is on building the most resilient platform in the industry that enables our customers to better protect their key assets. we engage with governments and enterprises around the world to understand the corporate needs as it relates to security and we actively work with the independent security research community to get insight into the state-of-the-art thinking around both attacking and protecting platforms. we support responsible disclosure to ensure that security vulnerabilities are patched in a timely manner,” he added further. “eScan range of security solutions for Android comprises of two editions; eScan Mobile Security for Android and eScan tablet Security for Android. these security solutions are tailor-made to fulfill the security needs of it users and ensure advanced protection from viruses, malware, trojans and other such cyber threats,” said, govind rammurthy, Ceo&Md, eScan.

According to Pankaj Jain, director at eSet india, as per eSet’s 2014 Annual threat trends Predictions, three main areas of trends for 2014 are loss of privacy and mechanisms to improve protection on the internet – the trend of going to the cloud and how it effects privacy; the nSA and the privacy debate and how the user can protect his information on the internet (e.g. data encryption). Computer threats for Android oS - Already in its 2013 report, eSet has predicted major increase of Android malware.

Comparing the detections that occurred in 2012 and 2013, the threats have increased by more than 60%. this significant increase continued in 2014. other trends are new spread of malicious code in form of ransomware (e.g. filecoders like Cryptolocker); vulnerabilities in Java, ever-present and more complex botnets. “nowadays, people are using several devices in their households, PCs, smartphones and tablets, that all have access to the internet. All of them are susceptible to a growing list of increasingly complex online threats. however, are all these devices need equal protection and hence multi-device protection concept is gaining popularity. we have Kaspersky internet Security – Multi-device, easy-to-use, one-license, multi-platform security solution that protects virtually any combination of PCs, Macs, Android smartphones and Android tablets,” pointed out Altaf halde, Md, Kaspersky lab--South Asia. “trend Micro is an industry leader in

www.mobilityindia.com

Mr. govind rammurthy Ceo & Md, eScan

eScan range of security solutions for Android comprises of two editions: eScan Mobile Security for Android and eScan tablet Security for Android. these security solutions are tailor-made to fulfill the security needs of it users and ensure advanced protection from viruses, malware, trojans and other such cyber threats. mobile security solutions. with more than 25 years of online security expertise and cloud infrastructure development, we deliver trailblazing apps and services that protect and enhance your mobile experience. trend Micro Mobile Security Personal edition stops threats before they reach you. this cloud-based security helps keep you safe from online threats, data theft and the loss of your smart phone or tablet.

Mobile Security offers multi-platform available on ioS in addition to Android and Kindle.

Mobile Security has antivirus, antispyware, web filtering, backup, social networking privacy protection and anti-theft features. it’s powered

by Mobile App reputation technology, which is fast, light and effective. Additionally, it identifies bad apps and fake websites that try to steal your information, as well as sneaky apps that automatically sign you up for expensive services. Mobile Security also helps you select the right privacy settings on facebook. if your smartphone or tablet is ever lost or stolen, Mobile Security can even help you find it via the web and protect your information from the prying eyes. And with the data backup feature, you can restore your data if your device is lost, upgraded or erased,” said, dhanya thakkar, Md, india & SeA, trend Micro. “we offer trend Micro Mobile Security, which is a 4-in-1 solution that gives you full visibility and control of mobile devices, apps and data through a single built-in console. it strikes the

right balance between user productivity and it risks. Mobile Security combines Mobile device Management (MdM), Mobile Application Management, Application reputation Services and device Antivirus (Android). A key part of an overall complete user protection strategy, trend Micro Mobile Security reduces complexity and costs compared to standalone mobile security and MdM solutions that require new management structures,” thakkar added further.

Best practice for data safety

Altaf halde, Md, Kaspersky lab--South Asia suggested some points regarding data safety. he said, “enable automatic updates in all applications you use daily. first of all, take care of your operating system, web browser, mail clients and instant messengers. Also keep in mind Pdf readers, flash player and Java. All should be done on a single occasion. it takes just three minutes, but it strengthens your PC’s protection against viruses and malware multifold. you wouldn’t start eating a meal without washing your hands – so why wouldn’t you apply the same habits to your PC? don’t use a ‘dirty computer.’ if it is your own machine, it has to have an up-to-date and reliable antivirus software installed. the more the better here – consider an end-to-end solution like internet Security. run a five-minute scan before typingin your passwords to your corporate email, online banking tool or social network sites.

Checking your firewall sounds complicated, but it really isn’t. if you own a windows-based system, just go to your control panel and type ‘firewall’ in the search box. if your firewall is ‘on’ or ‘connected,’ then you’re good to go. if you own a Mac, click the Apple icon on your toolbar, go to ‘system preferences,’ then ‘security,’ then ‘firewall.’ Making sure you have a firewall in place

mobility November 2014

27 CMYK

CMYK

c ov e r s t o ry

Mr. Pankaj Jain Director, ESET India

We strongly advice to secure your mobile devices physically as well as digitally. Physical protection will include: password protection, data backup, use of tracking software, not keeping your phone unattended, encryption of sensitive data, etc.

can go a long way toward keeping criminals out. Backing up your data protects you in the event of a computer crash or electrical outage or surge, like a lightning storm might produce.

It also helps if you fall prey to the newer type of ransomware, which encrypts your sensitive data.”

“Spotting a rogue website can be difficult, but there are a few things you can do to hone your skills. Look for a green lock in the address bar and the code prefix “https://” at the beginning of the URL while visiting banking sites, entering your credit card data or accessing your web mail. Be careful when shopping at a website that ships items from overseas, and don’t click on links sent to you in email messages, go directly to the website itself instead. No matter what website you’re on, be careful of the sensitive information you reveal. Although it’s pretty much common knowledge not to give out your social security number or credit card information unless you trust a website completely, you should be just as careful with your social media profiles as well. Never open an email from an unknown or suspicious source, and definitely never open any attachments contained in them. You have to be careful of emails coming from people on your contact list as well, especially if the sender’s account has been hacked. If an email from someone you regularly communicate with has a suspicious link and unusual content, delete it and immediately alert this person that his or her account may have been compromised,” added Halde.

“The following tips can help users to keep their personal information safe and secure.

Secure your device with strong password: As the first step to protection, it is essential for 28

mobility November 2014

users to set a password on their smartphones.

The BlackBerry Password Keeper allows users to securely store passwords or banking PINs on their BlackBerry smartphone. User information is encrypted and protected by a single userdetermined password. Install tracking/ protection apps: There are various apps that allow users to track and remotely wipe data in case of device theft or loss. BlackBerry Protect app allows users to remotely lock, locate, and if necessary, wipe the data from their BlackBerry smartphone remotely (provided a network

connection is still available). The free application also allows users to take advantage of several features such as automatic backups of their contacts, calendar entries and more. Use File Encryption for your Media Card: Enabling file encryption ensures that user files stay unread should their media card fall into the wrong hands. Keep smartphone software updated: It is a good rule of thumb to keep apps updated to their latest versions,” said, Khilnani of Blackberry India.

“With technology becoming a big part of how employees work, it makes no sense to segment mobile devices away from everything else. Instead, IT organizations should be adapting, integrating new technologies and operating the core company systems via control of these devices that employees bring in. Mobile devices left unchecked within a company can mean multiple security holes and chances for breaches or data leaks, but if there is a good system in place, businesses should be able to see cost savings and improvements in efficiency,” said, Thakkar of Trend Micro.

Ritesh Chopra, Country Manager, India, Norton by Symantec, suggested that some best practices that consumers can keep in mind for their mobile devices are be careful when clicking on advertisements for free software.

Many times these ads may direct you to a fake Android Market that hosts malicious versions of known applications. Avoid opening unsolicited text messages; attackers can use text messages to spread malware, phishing scams and other threats among mobile devices. Don’t click on links sent from unknown sources, this includes email, messaging, Facebook, Twitter and other Social websites. Be suspicious of applications

Mr. Altaf Halde

MD, Kaspersky Lab--South Asia

We have Kaspersky Internet Security – Multi-Device, easy-to-use, one-license, multi-platform security solution that protects virtually any combination of PCs, Macs, Android smartphones and Android tablets.

www.mobilityindia.com CMYK

CMYK

c ov e r s t o ry

that ask for root privileges. Make sure you have the latest mobile oS version, and all software is up-to-date. vendors are always releasing new versions or updates of their software to protect from known vulnerabilities and flaws in their programs. use caution when enabling Bluetooth connections. the Bluetooth setting is typically on by default, and should be disabled or paired with a device. if not, the phone will look for other Bluetooth-enabled devices to connect to, and could result in malware being loaded onto the device. “if possible, use security software on your smartphone. for the Android oS, use applications like norton Mobile Security or norton Mobile Security lite to protect your device, and the norton Snap Qr Code reader to protect you from dangerous Qr codes. for ioS, use the norton Snap Qr Code reader to protect you from dangerous Qr codes. use caution when scanning Qr codes, only scan codes from a reputable source. encrypt the data on your mobile device. if you use your device for business or just want to protect your personal data, encrypting data is a must. if you lose your device and the SiM card stolen, the bandit cannot access the data if the latest encryption technology is loaded on the device. users should password protect their devices, this can help protect your sensitive data when your device is lost, stolen or hacked,” Chopra added further. “we strongly advice to secure your mobile devices physically as well as digitally. Physical protection will include: password protection, data backup, use of tracking software, not keeping your phone unattended, encryption of sensitive data, etc. digital protection will include the use of mobile antivirus software,

Mr. dhanya thakkar

Md, india & SeA, trend Micro

Mobile Security combines Mobile device Management (MdM), Mobile Application Management, Application reputation Services and device Antivirus (Android). A key part of an overall complete user protection strategy, trend Micro Mobile Security reduces complexity and costs compared to standalone mobile security and MdM solutions that require new management structures. using two factor authentication, reading the permission screen while installing apps, being careful while paying for something with your phone, etc,” said, Jain of eSet india.

“Some of the best practices that eScan suggests for the security of personal data stored on your Android device are always use reliable antivirus software for Android that can efficiently provide protection against evolving malware.

Before installing any application, do through research about the reputability of the company that is selling the program or software. Check the reviews of the application posted by other

users. Always install applications (apps) from trusted sources. never download apps from unauthorized or illegitimate apps stores. never download untrusted third-party apps. Backup the data stored in your device wirelessly, so that you can quickly restore the information on your device, in case the data is lost or accidentally deleted. never save usernames and passwords in your mobile browser or apps as it can be dangerous if your device falls into the wrong hands. never open an email attachment sent from an unknown sender on your mobile. open it only if you are positive about the source,” concluded, rammurthy of eScan.

At Last

Mr. ritesh Chopra Country Manager, india, norton by Symantec

encrypt the data on your mobile device. if you use your device for business or just want to protect your personal data, encrypting data is a must. if you lose your device and the SiM card stolen, the bandit cannot access the data if the latest encryption technology is loaded on the device. www.mobilityindia.com

Mobile phones have become a point of danger for cyber crime, either by hacking mobile devices or simply accessing confidential information by stealing phones. Attacks can exploit weaknesses in text and data messaging services, wi-fi, Bluetooth and other mobile communications. there are also ways to exploit software vulnerabilities in web browsers and operating systems, sometimes caused by downloaded apps from third party sites that contain so-called ‘malware’ or ‘spyware.’

Many companies increasingly use ‘bring your own device’ and ‘corporately owned personally-enabled’ strategies, according to Bt, with 95% of uK organizations allowing employees to use their own phones for work purposes. this has heightened the risk of attack on mobile devices, which are often used for both work and personal purposes. executives at more than four-fifths of companies said there were insufficient resources in place to prevent a mobile security breach. mobility November 2014

29 CMYK

CMYK

chaNNel focus

“Comhard Technologies targeting Rs 100 crore for next year” “W

e started in 2000 as an IT distribution company and then added smartphones to our portfolio in Jan 2014. At present, nearly 50% of our revenues come from IT hardware and software and the remaining 50% come from mobiles. Earlier, our revenues from IT segment used to be Rs 7 crore per month but there was a steep drop during the last few years. Now our revenues from IT products shrank to Rs 3.5 crore/month, but we compensated the drop in IT products by selling smartphones Rs 3.5 crore per month. IT sales are expected to rise from now onwards with economy started looking upwards. Our IT portfolio includes Intex peripherals, TFTs, Microtek UPSs and Dell notebooks. Our smartphone portfolio includes Intex mobile phones, ASUS smartphones and tablets, and Gionee smartphones. Over 50% (nearly Rs 2 crore) of our mobile division’s revenues come from selling Intex brand products and the rest from Gionee and ASUS smartphones. We sell ASUS tablets, but tablet sales are dropping with smartphones with bigger screens started appearing.” Ravi Kant clarifies.

With more than a decade of technology & industry experience, Comhard specializes in providing all major IT products & solutions under one roof. They have a strong team of energetic and talented individuals who are empowered to deliver complete satisfaction to their valued customers.

Comhard’s mission is to provide value-added products to the end customers through their wellestablished channel network.

regions of operation and the supply channel Ravi Kant clarifies, “Our head office is in Laxmi Nagar, East Delhi, and we have 3 three branch offices in Delhi, one each in Nehru Place, Jankpuri and Wazirpur. At present, we are strongly positioned in East and North Delhi. We have just started in South Delhi and soon we will expand to West Delhi.

We have no plans to go beyond Delhi since Delhi itself is a big market and we have a lot to explore and exploit here. We have over 1400 resellers of whom about 650 are for mobiles and nearly 750 for IT. We are steadily expanding our mobile division.

We are launching a new product every 3 months.

Nowadays it is essential that a distributor himself should have retail outlets. Right now we have our own retail outlet in Laxmi Nagar, East Delhi and soon we want to open one more. We also have one LG service center. As far as service is concerned, we 30

mobility November 2014

computer peripherals. Comhard strives to position themselves as an ideal distributor for the top brands to deliver best products to the end customers in a customer-friendly and competitive manner. Comhard’s direct association with the leading IT companies enables them to offer best products to the end customers at competitive prices.

Challenges and mobiles market trends

ravi Kant gupta, director, Comhard

Comhard Technologies Pvt Ltd, incepted in 2000, is a prominent Delhi-based distributor of information technology products-hardware & software and smartphones. In 2014, they forayed into distributing smartphones. In an interaction with Mobility Magazine, Ravi Kant Gupta, Director, Comhard, shares his views, his experiences in the trade and the mission and vision of their company. do not directly involve; we guide the customers to vendors’ service centers.”

Comhard has taken a big leap in the past 3 years by branching into PCs, notebooks and

Regarding challenges and market trends, Ravi Kant reveals, “One major challenge we are facing is from online retailers who are upsetting the MOP by selling the products below market price, but we have to live with it; there is no way we can change this trend at present. Even vendors do not want to lose their share of sales they get from online retailers and so vendors want to push their products via both online and traditional channels. As far as current trends are concerned, feature phone sales are shrinking fast with smartphone prices falling. Now everyone wants to purchase only smartphones. Tablet market sales are dropping with the appearance largescreen smartphones. We distribute only ASUS tablets, but the demand is decreasing. “ In addition to the above mentioned products, Comhard also distributes desktop PCs, PC building blocks & upgrades, printers/scanners, antivirus, accounting Software – Tally.ERP9, storage devices/ optical drives, input devices (mouse, keyboard, etc), offline/ online UPS systems, multimedia speakers, projectors, etc

Expectations from vendors and future plans Regarding vendors support and future plans, Ravi Kant concludes, “Vendors should give more ads so that it will create sales pull for the dealers and distributors. Gionee and Intex are giving regular TV and newspaper ads. Vendors should also give more support to dealers through inshop branding, newspaper ads in the dealers name, attractive incentive schemes for dealers, etc because at the end of the chain, it is the dealers who supply products to the end users and generate business. Regarding future plans, in 2015, we want to achieve a sales target of Rs 100 from our mobile phones segment. We also want to open more of our own retail outlets.” www.mobilityindia.com CMYK

CMYK

cons u m e r a l e rt

Save Money

&

Protect the Environment Saving energy means decreasing the amount of energy you use while achieving a similar outcome of end use. Using less energy has lots of benefits – you can save money and help to protect the environment. Generating energy requires precious natural resources, for instance coal, oil or gas. Therefore, using less energy helps us to preserve these resources and make them last longer in the future.

Why is it important to save energy?

If people use less energy, there is less pressure to increase the available supply of energy, for example by constructing new power plants or by importing energy from a different country.

What to do to save energy? l There are many sources that give you ideas of what you can do to save energy. Here are a few ideas to get you started: l Change your travel behavior, think more in terms of public transportation, if possible, walk or ride your bicycle instead of taking the car l Reduce your house heat by 1C, keep the windows open while heating, dress in way you need less fan usage l Choose products that come with lightweight packaging

www.mobilityindia.com

l Turn off lights and appliances when you are not using them, use energy-saving light bulbs l Reuse plastic bags for shopping and storage l Use a microwave instead of a stove to reheat food l Use rechargeable batteries instead of disposable batteries l An average home has about 5-10 appliances constantly sucking power.

How to manage energy consuming products and minimize energy wastage?

Plasma TVs: Plasma TVs can suck up over 1400 kWh annually. The simplest way to save energy with your TV is to unplug it when you leave the house. LCD screens still consume energy too, though substantially less.

Game consoles: PlayStation, Xbox and Wii can consume around 230 kWh a year! If you don't want to unplug your box, appliances often have a second ‘off’ switch hidden on the back. The first off-switch puts the device into standby mode-that's why there's still a little green light on--but when you press the other off-switch, it actually kills the power.

Laptops: Your laptop is another energysucking culprit. While you may love charging it while you're gone all day, it's far more energy conscious to unplug it and wait until you get home to charge the battery. Even if your laptop is fully charged, if it's plugged into the wall, it's still using energy.

Cell Phone chargers: The amount of energy sucked out by cell phone chargers while not plugged into your phone isn't huge on its own, but add that to your DVD player, laptop, TV and video game console, and it's a lot of vampire energy down the drain. Cell phone chargers are the easiest items to unplug--they're useless without your phone!

In our daily life, we rely on many materials.

Wood, metal, glass and plastics all have environmental consequences. More consumption of energy also means more erosion of the environment. Think about the impact of every product you use. Also, the lighter an object, the lesser the fuel required to transport it. A heavy suitcase on the boot of a car will require the car to consume more fuel during its journey. The same goes for all products and their packaging.

mobility November 2014

31 CMYK

CMYK

produ c t p ort f ol i o

LENOVO Lenovo introduced in India the IFA show-stopper, Lenovo VIBE X2 - a trendy, bold and powerful addition to its flagship VIBE series of smartphones.

The device is ultra-thin and sleek in design, and uses MT6595 world’s first 4G LTE Octa-Core processor from MediaTek.

The smartphone features a 5-inch (1080x1920 pixels) IPS display and runs Android 4.4 KitKat out-of-the-box with Vibe UI 2.0.

It comes with 2GB of RAM, and includes 32GB of inbuilt storage.

32

mobility November 2014

www.mobilityindia.com CMYK

CMYK

produ c t p ort f ol i o

ViBE X2 13-megapixel autofocus rear camera; a 5-megapixel front camera; a 2300mAh battery 140.2 x 68.6 x 7.27mm and weighs 120 grams.

Vibe Xtensions accessory, called the Vibe X2 Battery, which is 5.1mm thin charging case that can be clipped onto the back of the Lenovo Vibe X2

www.mobilityindia.com

The Vibe X2 Battery comes in two different power capacity options, but only the smaller 2300mAh variant is currently listed in India.

mobility November 2014

33 CMYK

CMYK

sM a rt a pp s

10 fun Apps for task Management and learning Spark Profit: World’s first application to paycash rewards for predictive skill! Virtual Trading game brings new opportunities to India. Play anytime, anywhere and earn cash rewards, Simply make predictions to build up your score and receive weekly rewards, Earn up to Rs 6000 per month, with no investment and no risk of loss. Earn additional Supporter Bonuses when your friends and family play.

Confess: Confess is an anonymous social network that allows users to share secret confessions with their connections and groups without any inhibitions.

A user can post confessions on this application which will appear on all his/ her connections using the app. When they comment/like the confession, the confession will then be visible to their connections and so on. However, no identities are revealed during the entire process.

B612 : For the selfie-crazed generation, LINE’s B612 Camera App is an awesome tool with tons of options to play with the images. B612 was named for one of the planets that the prince from the novella “The Little Prince” lived on. This app is sure to prove indispensable, whether you use it to take that perfect shot, for photos with your friends, or to keep a record of your daily life. B612 is for those who want to take gorgeous pictures of themselves, for those who like to flaunt photos of themselves on their social network profiles and the shutterbugs who blog their own images on the go.

Club Samsung: Experience the new face of entertainment with Club Samsung which brings you Music,Videos , Movies & Live TV anytime , anywhere ! One Stop Shop to the universe of entertainment Club Samsung has unified player for all offline and online media content.

Application scans your device for available Music and Videos & brings them under one environment. It allows easy discoverability of required content & helps you with Cross content Searching & reduces navigation across application.

irctc connect: Rail ticketing now made simpler just by SWIPE and SHUFFLE, SELECT and BOOK. Install the newly launched IRCTC android app and book a railway ticket anywhere in India at your fingertips. One step login to existing users, Search and Book train tickets , View and Cancel tickets, Retains recently added passenger details, New Users, register from App directly, Upcoming Journey Alerts, Enjoy the never before experience of online ticketing with all new IRCTC mobile app.

34

mobility November 2014

www.mobilityindia.com CMYK

CMYK

sM a rt a pp s

Rounds FREE: Rounds FREE video chat allows you to easily connect and have fun with friends. Make an audio call or send text messages, play games, take pictures, share photos, watch YouTube videos together and much more, all while you make video or audio voice calls for free. Rounds has the best HD video chat quality for you to have fun and chat together on Wifi, 3G, 4G or lTE.

FreePaisa: After introducing txtbrowser and Confess, Vavia Technologies has brought FreePaisa –gives unlimited reward to each subscriber, FreePaisa is India's first app which guarantees unlimited reward to each subscriber, as a bonus for downloading and trying out each of your favourite apps listed within the FreePaisa app. Users get to earn free mobile recharge for just installing and performing the mentioned actions on free apps from the play store. With FreePaisa, users will get INSTANT free talktime and recharge in minutes! It happens to be amongst the firstapps in India that pays users for using other apps. The USP of the app is that the right apps are targeted at users and they are incentivised to try these apps. To top this, FreePaisa also pays users for referring their friends to use the app.

inbox by Gmail: Inbox by Gmail requires an invite. Email inbox@google.com to request one.

• BUNDLES - Similar messages are bundled together so you can deal with them all at once.

• HIGHLIGHTS - Get the most important information without even opening the message.

• REMINDERS: More than mail, you can add Reminders so your inbox contains all the things you need to get back to.

• SNOOZE: Snooze emails and Reminders to come back when you are ready to deal with them: next week, when you get home, or whenever you choose etc.

Duolingo: Learn Languages Free If you want to learn Spanish, French, German, Portuguese, Italian, Dutch, or English, the fast, fun, and free way, there's no better choice than Duolingo.

Truedialer by Truecaller: Truedialer is a smart phone dialer unlike any other! Replace your old, slow and boring dialer for the quickest and most convenient way to find your contacts.

This dialer uses a simple and easy to use numeric pad to help find numbers within your phonebook, and beyond your phonebook with Truecaller integration.

Truedialer gives you instant access to relevant information about people you are about to call, and lets you save the information quickly into your phonebook for later use. And the best part? It’s completely FREE!

www.mobilityindia.com

mobility November 2014

35 CMYK

CMYK

A Right Startup that achieved a landmark figure in e- commerce space Unicommerce is an e-commerce management software & fulfillment solutions company in India operating on B2B and B2C models. Established in 2012 by three friends Ankit Pruthi, Karun Singla and Vibhu Garg and later joined by Manish Gupta, the venture serves the e-Commerce industry by solving their hassles of payment, logistics, warehousing and order management.

A

nkit Pruthi, Co-founder & CEO, Unicommerce shared with us that how they have achieved this success after initial challenges. Unicommerce created

a product using which an Online Seller can sell on Multiple Marketplaces like Flipkart, Snapdeal, Amazon, etc. Because of this the seller does not have to divide his inventory at 10 diff places while

selling online. He can expose his entire inventory at every place. This leads to huge improvement in inventory utilization and thus impacts the costs positively.

Building such a product was a great technical challenge. Because tying

together

50-60

different

marketplaces, understanding their technology, making them work together in tandem - was a tough challenge. And doing this reliably to give a seamless experience to the online seller requires a great product team. Unicommerce has successfully delivered a stable and feature rich product which is solving major pain points of online sellers.

36

mobility November 2014

www.mobilityindia.com CMYK

CMYK

treNd setter

Unicommerce Crosses 1 million Orders Per Month Achieves 10 Thousand Unique Users for its customers Today Unicommerce processes more than 2.5 Million orders every month. With more than 1000 companies relying on Unicommerce for the 'core' functionality like backend (inventory, vendors, order syncs, procurement, shipment tracking, etc.), Unicommerce has made a definite mark in the Indian E-commerce Industry.

We are serving:

An e-commerce seller sees multiple challenges which include duplication of efforts leading to time consumption and of course operational limitations like delayed order fulfillment, duplicate or incorrect shipments or stock-outs. “Our dominant SaaS based Uniware helps them in providing a centralized platform to manage Orders, Inventory, Warehouse and Shipping giving them seamless order processing and real-time inventory updates” further continued Pruthi.

Moving Forward “Having received thumbs up from our existing customers, we are ready to reach out to the rest of the market. In 2015, Unicommerce aims to expand not just geographically but also expand its offering by solving more and more pain points of online sellers in a better fashion.”

Our dominant SaaS based Uniware helps them in providing a centralized platform to manage Orders, Inventory, Warehouse and Shipping giving them seamless order processing and real-time inventory updates.

Mr. Ankit Pruthi, Co-founder & CEO, Unicommerce

www.mobilityindia.com

mobility November 2014

37 CMYK

CMYK

i n t e rv i e w

“We provide space for sellers to set up their online shops”

A

skme, the flagship product from Getit Infomedia, is a one stop destination to find information related to multitudinous number of brands, products, services and more be it restaurants, travel, matrimony, jobs, education, mobile, gadgets, etc. They cater to the requirements of enquirers, searchers, buyers, etc through mobile, Internet and voice. Askme has an extensive directory of information that covers the sellers and providers spread across India that is both accurate as well as diverse. Launched in June 2011, is available 24X7 for consumers across all major cities in India.

They have a unique number through which users can reach / call them 4444 4444 44 (10 times 4) for information on companies, products and services. Askme Voice service works to ensure that the customer gets real-time and accurate information.

Ashish, Head of Technology, askmeBazaar. com, in an interaction with Mobility magazine, shares askme Bazaar’s mission, plans and goals.

What is AskmeBazzar?

AskmeBazaar ‘Online Shopping Indian Style’ is an effort to recreate the great Indian shopping experience online. Defined by its simple, easy-touse buying process with basic Indian features, we are a bazaar with many stores from across India.

Buyers can see products from multiple stores and buy their choice of product with great value offers from the store of their choice.

Indian brands, unbranded goods, local specialties, special festival offers, bargain before you buy, pay as you please and share what you want to buy with your social circle are some of the key Indian features. Askme Bazaar guarantees every purchase with its unique getit trust seal and allows user ratings on every seller and their products.

We are India's premier online bazaar where sellers from across India can open their online store and display all their products for free. With zero upfront investment, the seller can now sell their products online by just paying fixed fees for processing every transaction on the platform.

How it all started?

We are owned by Getit Infomedia. We started initially with information services, 35 years back. DNA of our company has been we understand SME, we understand sellers.

About 12 years back we started this digital directory sort of thing. Now we are online.

Online being a new medium, today still less than 3% of the retailing of consumer durables takes place online, the rest is happening offline. We are like a bazaar rather than a supermarket. What a bazaar does is it gives a place or platform for different sellers to set up their shops.

To setup e-commerce site, you need to know how payment is handled and how the logistics are managed.

For example, a seller is in Jaipur and the buyer is in Pune. Once an online order is placed, someone has to pick up the stuff from Jaipur and deliver it

to Pune and complete the financial transaction.

What we are doing is we are taking care of all the distribution and logistics. We have our own partners. We have offices in many cities across the country. We have retail distributors for different regions. Using this infrastructure, we manage the inventories of different e-commerce vendors.

These offices and retail distributors manage all the supply and transaction-related activities. Earlier promotion used to take place through ads in TVs, newspapers, etc. The sellers need a promotion engine that is compatible with e-commerce. We recommend the vendors the right methods for different products and different areas. Finally, it would be for the sellers to choose the methods.

Promotion and infrastructures make 80% of the total cost.

How much you are charging to your seller for your services?

We are charging a fee of Rs 100 for a successful transaction. We do not charge if the products are returned. Sellers in our bazaar, by definition, include vendors as well as resellers— anybody who wants to sell via our site. Whenever a buyer places an order, we will inform the seller about the order. Then our guy will go and pick up the product and then it is routed through our distribution network to the buyer. In different regions, we have local retail distributors (RDs).

How many sellers are using your platform?

Currently we have 15,000 sellers on our site and most of them are happy with our services.

Most of the products that are routed through our portal are non-perishable physical products.

Our marketing person will approach the sellers and ask if they want to sell through our portal. If they say yes, then we evaluate the seller and his products and sign up the deal if it is feasible.

What’s your take on future of ecommerce in Indian and what are your future plans?

Nowadays ecommerce is on the growth path with most companies starting educating their personnel on ecommerce. Our goal is to add 20,000 sellers next year. Ecommerce will become more popular in future due to its convenience.

Ashish, Head of Technology, askmeBazaar.com,

38

mobility November 2014

www.mobilityindia.com CMYK

CMYK

www.mobilityindia.com

mobility November 2014

39 CMYK

CMYK

Date of Pub: 22 November 2014 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15

CMYK