Mobility Monthly Magazine
November 2015
Issue 11
Volume 11
Pages 34
20
www.mobilityindia.com
beyond technology, beyond lifestyle
26
Chris Ahern
Managing Director, ZAGG International
Contents
6
Cover Story
16
News 10 Launchpad 12 analysis 14 Global Study Reveals Healthcare ProvidersMust Prioritize Business Intelligence and Analytics Initiatives to Improve Patient Care and Reduce Costs
technology and innovation
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Mobile Solutions Drive Customer Loyalty and Revenue
Q&A 18
Editor : Swapan Roy Chief Editor : Manoj Jha Associate Editor (Tech,) : Jayanta Ghosh Asst. Editor : E.J. Jawahardatham Art Director : Anit Kumar Creative Head : Karmendra Singh Negi Acct. & Finance : Sandip Sarkar Marketing Manager : Tridip Dey Marketing Executives : Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar Circulation Manager : P. Biswas Production : Ashish Ghosh Ashok Kumar Paul System Manager : Ajay Biswas H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).
Chris Ahern Managing Director, ZAGG International
Branch Office: Mumbai: E-mail: roy@ mobilityindia.com
Festival special 20
Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com
30+ Best gadgets to buy this seaseon
consumer alert
28
Intel Security Study Reveals that Almost Half of Indian Children Admit to Meeting or Wanting to Meet A Stranger They First Met Online
Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).
CHANNEL FOCUS “We want Blu to become a premium brand in India”
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‘Shweta Mobiles Motto is ‘Quality without Compromise’
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apps
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Diwali Special Apps
Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com
Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240. Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com
www.mobilityindia.com
Mobility November 2015
8
editorial
Festival Special
Editor’S Choice
PowerShot G5X
I
know we do have some of the best deals during this Festival Season. Apart from prices, most brands offer many bundles
or freebies with many products sold. There are lots and lots of options available in every genre and budget category, it’s a dream come to true for shoppers. Here you’ll find a
PowerShot G5X is equipped with a builtin EVF that has a high resolution of 2.36 million dots. With rich colour fidelity,
comprehensive repository of all that products with buying advice and specific product recommendations for your best chance of finding all the cool gadgets available today.
photographers will find greater enjoyment focusing on image composition.
With
the EVF, photographers can be confident about the final images taken as the EVF reflects exactly what is seen by the camera sensor and thus reflecting a true image representation of what the photographer sees.
www.mobilityindia.com
Mobility November 2015
Swapan Roy roymobility@gmail.com
twitter.com/mobilitymag
facebook.com/mobilityindia2004
edit@mobilityindia.com
News
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Flipkart goes offline with Spice Hotspot LETV announces Le iS Superphone and 120-inch uMAX super TV n a unique instance of online and offline retail coming together,
I
Flipkart, India’s leading e-commerce portal, has tied up with Spice Hotspot, India’s leading smartphone retailer, to showcase its exclusive phone portfolio in retail stores across India. As part of this unique assisted e-commerce model, customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home. This association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them. Taking the customer’s shopping experience to the next level, the two companies will set up exclusive experience zones in these stores with live demo phones on display and sale to customers. Customers will also be able to interact with the stores’ well trained staff about the smartphones and address their product queries directly.
TP-LINK redesigned and re-launched TL-WR940N
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ant to upgrade your router, from one/two antenna and want a fancy three antenna router, but can’t find one which will fulfill your requirement and also not look outdated or spoils your interior? Well TP-LINK, a global provider of networking products, announcedtheir latest 450Mbps router in India, the TLWR940N450MbpsWireless N Router. The TL-WR940N comes with MIMO &SST technologies, TL-WR940N creates an exceptional and advanced wireless performance, making it ideal for streaming HD video, VoIP and online gaming. Also, WPS button on the sleek and fashionable exterior ensures WPA2 encryptions, preventing the network from outside intrusions. Complying with the IEEE 802.11n standard, TL-WR940N can establish a wireless network and get up to 15X the speed and 5X the range of conventional 11g products that is something to talk about. Also, with transmission rates up to 450Mbps, it shows more excellent abilities of mitigating data loss over long distances and through obstacles in a small office or a large apartment, even in a steeland-concrete building, so no more losing Internet connection where your basic router can’t reach. Above all, you could easily pick up the wireless network during long-distance connection where legacy 11g products may not!
L
etv launches its latest smartphone, the Le 1s and the world’s largest 3D 4K HDTV, the 120-inch uMax Super TV. The Le 1s is the world’s first flagship phone with an all-metal body, along with fingerprint ID and fastcharging technology. As part of its seamless d e s i g n experience, it features no visiable screws. “Letv’s new products reflect the needs and aspirations of all our customers with the high-performance Le 1s phone at a breakthrough sub1099 RMB—and also a luxurious 120-inch Super TV that appeals to ambitions of all our customers,” Letv founder and CEO Jia Yueting said. Letv also announced updates on its “SEE” (Super Electric Ecosystem) Program, including completing its strategic positioning in the Internet EV industry, and creating an integrated closed-loop ecosystem for product lifecycle management. He also gave details about Letv’s investment in Yidao Yongche and updates on the Aston Martin partnership.
Huawei Consumer Business Group Announces Q3 2015 Performance
Huawei Consumer Business Group (BG) announced its performance results for the third quarter of 2015, reporting steady growth in smartphone shipments. Mid-to-high-end devices accounted for 33 percent of those shipments – up sevenpercentage-points over the previous quarter. Total smartphone shipped by Huawei for the three months that ended September 30th reached 27.4 million units, representing a year-on-year increase of 63 percent. Industrywide smartphone shipments for 2015 meanwhile are expected to grow by just 9.3 percent year-onyear. “This quarter’s results clearly showcases the continued success of our growth strategy,” said Richard Yu, CEO of Huawei Consumer BG. “We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices. “At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year’s end.”
India’s largest & most trusted on demand First Mile Logistics Company Parcelled raises $5 million led by Delhivery Parcelled, India’s most trusted & fastest growing on¬demand first mile logistics provider, has raised $5 million led by logistics company Delhivery with the participationof Tracxn labs. The company will divert these funds towards strengthening its core technology platform, expansion of its team, product portfolio and launch of multiple cities over the next sixmonths. Parcelled helps consumers, small marketplace sellers & SMBs ship items on-demand. Within 30 mins the company’s ground staff picks up an item, inspects it, packs it and takes care of the end toend delivery. The company’s major use cases include e¬commerce returns, gifting & a lot of small
Mobility November 2015
e-commerce marketplace sellers. The company has further expanded its services to 8 cities in the country, to empower consumers with an easy shipping experience. Parcelled currently offer its services across 13 cities includingDelhi, Bangalore, Mumbai, Pune, Jaipur, Chennai, Kolkata, Hyderabad, Surat, Indore, Gurgaon/Noida and Ahmedabad. Founded by IIT graduates, Xitij Kothi, Nikhil Bansal, Prateek Bhandari, Rikin Kachhia and Abhishek Srivastava, Parcelled aims to solve first mile logistics problems which is an expensive andthe most challenging piece of the supply chain.
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LaunchPad
STK Launches Apple-Certified Q Touch Case & Q Touch Pad
STK Accessories launches its latest Apple Certified Q Touch Case & WI Wireless Technology Q Touch Pad. So whether it’s de-tangling of charging cables or fumbling with a wire to plug in a device, you shall find the best solution with the STK Q Touch Case & Pad. Priced at Rs 5,499/- and Rs 3,999/- respectively, the smart, wee portable & feathery light devices pushes the Wireless charging to the next level with its stylish and functional Power Case and Pad.
HyperX Cloud Core Headset Launched in India HyperX further strengthens its Cloud series in India with its new high quality HyperX Cloud Core headset, at an MRP of Rs. 5,999/-. With 53mm drivers, leatherette memory foam ear pads and a classy HyperX-branded design, the HyperX Cloud Core headset is a perfect accessory for an ear-pleasing crystal-clear sound and enhanced bass reproduction. Going by the country-wide demand from
Gamers, Audiophiles and AV editors, the lifestyle technology brand has worked towards making this headset available in the price range starting from Rs. 3800/-. The HyperX Cloud Core headset is now available in select niche retail and E-tail stores.
Mobility November 2015
Zebronics introduces its latest SOUND MONSTER: 5.1 Multimedia Speaker ZEB–SW9451RUCF ZEB-SW9451RUCF entails a 3” full range drivers for satellites and 8” bass driver for subwoofer. The subwoofer, front, center and surround speakers are collectively designed to Fill the room with 90 Watts ( RMS) of power and rattle few windows while you are it. Additionally, the speakers also include one ported, down-firing subwoofer that provides deep bass and amplifies even the lowest levels of sound so that you can enjoy the perfect audio listening experience. Loud music listeners too can rejoice, as the massive wooden cabinet sub-woofer ensures the delivery of heart-pounding bass. Available in the combination of Glossy black colour and vibrant blue, the 5.1 speakers is priced at Rs. 5999/- and shall be available through leading ecommerce portals and retail stores.
Lapcare launches its portable Bluetooth Speaker iTunes for Rs.1199/Ergonomically designed with in-built LED Lights and inbuilt buttons, the cylindrical shaped speaker is small enough to fit in your palms but the sound quality is awesome enough to blow you away. The Super Bass Lapcare iTunes resonates through any solid surface, producing the most robust sound for its size.
Swipe launches premium yet affordable 4G smartphone ELITE 2 exclusively on Flipkart
Swipe Technologies has announced the launch of its ONLINE-ONLY flagship smartphone ELITE 2. ELITE 2 is Swipe’s most affordable 4G device to be sold exclusively
on Flipkart. Powered by a powerful 64 bit 1.3 GHz QuadCore Processor and 1GB RAM, ELITE 2 guarantees a quicker and seamless multitasking experience and ensures a hasslefree performance. ELITE 2 has an internal memory of 8 GB, which is expandable up to 32 GB. It comes with a stunning 4.5” qHD IPS Display, which enhances the viewing experience. On the camera front, the device has an 8 MP rear camera and a 5 MP front camera. Powered by 1900 mAh battery, the device comes with a Quick charge feature and it can be fully charged within 1 hour 30 minutes.
HARMAN Launches New Ultra-Portable Speakers this Festive Season
HARMAN International Industries, Incorporated the premier connected technologies company for automotive, consumer and enterprise markets, has launched four new portable speakers -JBL Flip 3, JBL Pulse 2, JBL Charge 2+ and JBL Xtreme in India. Starting at Rs. 9,990, these new speakers are available in a range of vibrant and peppy colors such as teal, pink, orange, red, black and blue and are available on www. harmanaudio.in as well as other online and retail stores around the country.
Quantum Hi Tech launches AHD solutions upto 2MP for its CCTV HD upgrades
The new AHD cameras are compatible with AHD Digital Video Recorders (DVRs) compatible with both AHD cameras and old Analog Cameras along with IP Cameras, allowing users to have more options based on the application requirements. Starting at the Price range of Rs. 3295/- to Rs 4975/- and tagged with 2 Years Warranty these AHD Cameras provides the best performance and protection for the product, such as IR constant current design, ESD and Surge protection. The product shall be available at the nearest CCTV installers.
analysis
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Global Study Reveals Healthcare ProvidersMust Prioritize Business Intelligence and Analytics Initiatives to Improve Patient Care and Reduce Costs
Overcom.ing Challenges
HIMMS Analytics study reveals adoption and deployment of user-centric BI and analytics platformskey to uncovering unknown relationships among wide-ranging sources of information
A
s the healthcare industry grapples with the rising cost of care, healthcare organizations are leveraging healthcare data to drive efficiencies in care delivery, according to a new study conducted by HIMSS Analytics on behalf of Qlik(NASDAQ: QLIK), a leader in visual analytics. The study, which surveyed 400 respondents, including C-suite, vice president, and director level contactsconfirms implementation of and utilization of business intelligence (BI) and analytics platforms result in better decision-making across all segments of a healthcare organization. With four key areas explored – level of maturity across a variety of use cases, value that has been realized from current initiatives, challenges experienced from current deployments, and future investment plans in healthcare analytics – the survey revealed that BI and analytics platforms provide better internal transparencyfor easy recognition of clinical and operational efficiencies which can lead to reduction in the average length of stay and higher patient satisfaction.
Utilizing the Right Platforms Lead to Widespread Success According to the study, 56 percent of healthcare organizations that are the early adopters of BI platforms improve overall patient care, significantly reduce healthcare costs, while meeting reporting requirements and driving new opportunities to enhance population health. In addition, 48 percent have confirmed they are able to make faster and more accurate decisions, while 47 percent believe the use of BI and analytics platforms result in cost saving.
Mobility November 2015
As the study proves, BI and analytics platforms enhance abilities for healthcare organization executives to see what is actually happening within their organization across all departments, however implementing a BI and analytics platformdoesn’t come without challenges. • Among the top barrier to healthcare organizations fully realizing the potential of BI and analytics platforms (with 42percent responding) is end-user adoption. When combining the lack of data quality (41 percent) and challenges related to aggregating disparate data sources (27 percent), decision-makers are left relying on outdated spreadsheets and manual processes to analyze data. • In addition, limitations of clinical workflow integration (29 percent), dashboard capabilities (27percent), reporting capabilities (26percent), cultural resistance (22percent) and solution integration (20percent) all contributed. “Utilizing a modern and contemporary BI and analytics platform provides real-time data that is simple for self-service use, as it removes the guess work by the end-user and increases adoption,” said John Hoyt, executive vice president HIMSS Analytics. “With 42 percent of those surveyed reporting that a hiccup in leveraging BI and analytics platforms is enduser adoption, it is imperative that healthcare organizations implement a system that is user-centric and has the ability to provide quick access, analysis and disseminationof information. This enables healthcare organization executives to make operational improvements, improving overall patient care and efficiency.”
Unlocking Further Value from BI and Analytic Deployments As the value of BI and analytics tools become more widely understood among decision makers, healthcare organizations are seeking investments that unlock additional value. Integrating BI and analytics solutions with existing applications and systems is a top investment priority with 36 percent of respondents citing further investment during the next 12-24 months. Dashboard development and predictive analytics were two other top investment priorities with 36 percent and 31percent, respectively. Interestingly, end-user training was cited as an investment priority by 18 percent of respondents.
TECHNOLOGY & INNOVATION
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Mobile Solutions Drive
Customer Loyalty and Revenue Kushal Nahata, Co-Founder & CEO, FarEye
W
ith numerous options being available to a consumer, the concept of brand loyalty is becoming redundant. Access to information should be easy and the unavailability of the same should not be a reason for the particular work to stop. The speed of execution is what differentiates one business from another helping it retain and further increase its consumer base. Hence, the use of technology is becoming inevitable for companies with mobile workers. Today, since the customer has multiple options and information available at their channel of choice, everything happens in seconds, thus, leveraging technology to ensure quick decision making and driving extraordinary customer experience is the need of the hour – no longer an option
Mobility November 2015
but a mandate to retain your customer and not lose it to competitors. Customer expectations are increasing and putting pressure on organizations to digitally transform their operations in order to meet this need. If a promise was made to a customer, could you deliver that commitment? Did you keep him anxious by depriving him of a tracking mechanism? Were you able to capture his experience? Did it take time to acquire a new customer due to documentation uploading issues? Did you renew a policy and retain your old customer or was your competitor better at it? Thus making all the tasks easy mobile workforce management platform FarEye, in just over two years since
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How does FarEye Work Assign and Dispatch Jobs
- Perform the job - Update Status - Capture customer feedback
- Gets real time job update back all office - Evaluates performance
Field worker receives notification on phone
inception, performs “more than a million transactions a day, and has six happy customers per second across 40 clients and ten nations.” It is a solution to the critical problems faced by a manager which is real time co-ordination between consumer requests, mobile workers and field jobs. Such a platform can be used across industries and geographies to make businesses flexible and more responsive. It is a tool to provide business insights to deliver excellence and generate more revenue. By access to information and visibility into operations away from the workplace, companies can speedup decision making, enhance efficiency and provide a delightful experience to customers. Mobile technology is less expensive, more accessible, and easier to use in many ways, and that makes it attractive to the enterprise. The process of executing it goes beyond consumer expectations and helps companies in gaining an edge over competition. But what may not be so obvious regarding the allure of mobile for the enterprise is the degree to which it will democratize the use of technology for businesses in underserved sectors and far-flung locations. The venture of FarEye has grown 20 fold in the last 12 months, according to CTO GauravSrivastava, and while it started with logistics, has since entered industry verticals such as hyperlocals, consumer durables, BFSI, healthcare and e-commerce. It also now provides customized solutions according to the requirements and processes of any enterprise that has employees working out of the office. In this is age of information work can’t be stalled due to delay in information. Companies have started using mobility solutions to improve communication with the field workers, increase productivity, streamline work processes, and enhance customer service and loyalty. There is transparency across various stakeholders making it easy for organizations to include on-demand customer requests and keeping them in the loop at all times. Through real time co-ordination between field workers and employees back at office, FarEye eliminates the disconnect between field workers and backend staff, allowing companies to effectively handle unforeseen situations, demands and be more responsive to their customers. Mobile workforce management solutions include
everything an organization needs to increase the productivity of field personnel, improve results and generate more revenue. Made for mobile and web, the comprehensive dashboard provides exact location of employees & consumer requests and analytics for smarter decision making. Its configurable platform can seamlessly integrate into any workflow enhancing the efficiency and effectiveness of operations. FarEye delivers 99.9 % uptime SLA ensuring smooth operations and grows with its clients; being scalable it is not restricted to the size or geography of the organization. It has unique product features like auto – routing, auto assigning amongst numerous others. Such features enhance productivity through route optimization - finding the best possible route to be taken by an employee to reach a customer in the shortest possible time, thus increasing productivity and reducing fuel costs. The Auto – Assign option is becoming increasingly important for the rising on-demand and hyper local operations, it finds the bestsuited field worker to fulfill a customer request through a company’s preset criterion like workload for the day, distance to customer etc. Information can be sent across the entire value chain through the click of a button thereby ensuring seamless and smooth operation. And with the festive season ahead the company is geared up and quite excited. CEO KushalNahata says, “With the festive season upon us, we have designed a robust solution for hyperlocals, marketplace/e-commerce and logistics companies to help them beat the Diwali rush. Plans are afoot to move towards Internet of Things, Internet of Logistics, big data analytics, etc.” Incorporating technology to manage business operations is the need of the hour. Gone are the days when the customers sat by their doors and phones waiting to hear from a merchant – today with access to a plethora of information at the touch of a button organizations need to speed up and reach their customer before a competitor does. Use of technology is no longer an option but a mandate for businesses to reinvent themselves and live up to high expectations of the consumer. A New York minute is all you have to delight your customer. Your speed of execution can win her or lose her forever.
Mobility November 2015
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With Chris
Ahern
Managing Director, ZAGG International
Z
AGG, a USA based mobile accessory company, recently launch in India in partnership with Brilyant, an IT and consumer electronics distribution company. In an interaction with Mobility magazine Chris Ahern Managing Director, ZAGG International share their India plan. ZAGG Inc. creates best-in-class accessories that protect and enhance mobile devices for consumers around the globe. The company offers a broad range of products, from the No. 1 selling industrystandard InvisibleShield screen protectors and mobile keyboards, to power management solutions, mobile audio and cases. ZAGG is the trusted brand that makes products consumers can rely on to make the most of their mobile lives. ZAGG offers a broad range of products which includes Invisible Shield, Keyboards, Cases, Power banks, and Audio Accessories ranging in price from Rs 699 to Rs 9,999, which claims to cover most of the popular phones and tablets. India presence ZAGG products are sold in India through its Exclusive distributor M/s Brilyant. ZAGG products can be purchased at leading retailers like Croma, Apple Premium retailers, etc. as well as through online marketplaces like Amazon, Flipkart and Snapdeal. A few products are also sold through the Indigo In-flight catalogue.
Product Portfolio ZAGG has launched products under each of its brands (ZAGG, InvisibleShield and iFrogz) here in India. The products launched thus far span 4 broad categories – Keyboards and cases, Audio, and Screen Protection. A total of 250 products have been launched thus far, with more coming soon.
leading products through targeted distribution channels, with the broadest product offering in its sector. ZAGG’s products – in particular the InvisibleShield and keyboard lines – were the first of their kind in the sector, and continue to set the standard for quality. In addition, ZAGG continues to innovate and
“We create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices,”
Distribution and channel strategies What so unique about ZAGG ZAGG distinguishes itself by offering its industry-
Mobility November 2015
anticipate trends in the marketplace, introducing new award-winning products each year.
ZAGG is making the products available to consumers across the country, covering all leading Online and Offline (Retail) channels.
Your take on accessories segment in India? What are the challenges and opportunities? This is a very exciting segment; we estimate the market size at about $1 Bn per year, and growing in double digits. There is a proliferation of brands and products are sold at all price points, and at varying quality levels. At ZAGG, we focus on delivering the highest quality products to our customers at reasonable prices. While ZAGG is a well-known brand in the US, it is a new entrant into the Asia market. We will have to work to establish our brand in this market.
There’s a great opportunity for ZAGG and our partners in meeting the needs of modern mobile users, whether it’s to the tech savvy looking to enhance their mobile experiences & productivity or those simply looking to protect their devices.
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Review festival special
Looking for gift ideas for that special person in your life? There’s something for just about everyone here. Gadgets are top the festive gift wish lists in India this year and we pick the latest and greatest gadgets to buy this festive season, where you’ll find nearly 10000 more excellent gadgets and gift ideas!
Mobility November 2015
Smartphones
Smartphones From birthday to holiday, graduation to retirement, there’s one item that’s appropriate for all of your gift-giving occasions: A Smartphone. There are so many smartphones on the market that it can be hard to decide which to give.
Best Premium Smartphones Top-of-the-line picks Samsung Galaxy Note 5 The Note 5 combines a stunning 5.7-inch display and world-class specs with a stylus you can use to write, draw and navigate around. And is a great sequel to the classic Note 4.
iphone 6s &6S Plus Huawei Google Nexus 6P Huawei-made metal Google Nexus 6P is one of the first phones to whip up Android 6.0 Marshmallow. If you love stock Android and a well-designed smartphone with long battery life, great cameras and a powerful processor, you’re going to love the Nexus 6P.
Both the iPhone 6s and iPhone 6s Plus come in silver, gold, rose gold, and space grey and in 16 GB, 64 GB, and 128 GB storage capacities. Make your decision on one simple thing: screen size.
Best Value for Money Motorola Moto X Play The Moto X Play is a solid, affordable choice for anyone who wants ;above average battery life and camera performance for a midrange price. Unfortunately neither the camera nor the battery performed quite as well as Motorola said they would, but they are both still above average for the price
Asus Zenfone 2 If you’re looking for something a little more powerful than the Moto G with a slightly better camera, the ZenFone 2 is worth considering.
Mobility November 2015
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Festival special
Motorola Moto G (3rd Gen) The third-generation Moto G is a great budget smartphone combining upgraded hardware and smooth performance. The improved camera makes the device one of the best camera phones in this price range. 4G connectivity is now standard but more RAM makes multitasking a breeze. It’s also the only phone under Rs 15,000 to come with a waterresistant body.
Intex Aqua Ace Aqua Ace is your pick in the price sensitive segment with the promise of 1-year screen breakage warranty. The 4G-enabled Cloud Swift features a 5-inch HD IPS display and is powered by Mediatek (MT6735A) chipset that has a 64 bit quad core processor. The display is protected by Dragontrail glass. The device is based on the Android Lollipop 5.1 operating system and it comes with a 2500 mAh Li-Po battery that claimes to offer talk time of up to 7-8 hours along with a standby time of 400-500 hours.
Budget smartphones under 10k LENOVO K3 NOTE
Coolpad Note 3
The K3 Note is an innovative device and makes for a true steal at a price of Rs. 9999/-. Lenovo K3 Note has got some improvements like 16 GB internal storage, 1080P screen and video recording, little faster processor. The rest of the phone is a quite replica of Lenovo A7000.
Coolpad Note 3 is one of the best handsets under Rs 10,000 at this point of time. Though a couple of handsets offer similar features but with its additional fingerprint sensor, Coolpad Note 3 stays few steps ahead.
Affordable 4G smartphone Swipe ELITE 2
ELITE2 will be loaded with the Swipe’s innovative Freedom OS, an androidbased operating system. Freedom OS promises to take the smartphone user experience to the next level by assuring freedom in the hands of the smartphone user with attractive customization features. This OS will certainly give ELITE 2 an edge over its competitors.
Mobility November 2015
Karbonn Titanium Mach Five With 2GB RAM+ 16 GB ROM and 1.3 GHZ quad processor, GPU MALI400-MP2 for smooth gaming and the most advanced universal remote capabilities for controlling home appliances in under 6K segment.
Smartphones
Acer Liquid Z530 Powered by the 64-bit, quad-core 1.3GHz MediaTek MT6735 processor, the 5-inch Liquid Z530 (measuring 144 x 70.3 x 8.9 mm) Android 5.1 phone is an intelligent device for those serious about their selfies. Focusing on sharp display and quality images and supported by 2GB RAM and 16GB storage, the Vivid Color display; 84 degree wide-angle front facing 8MP selfie lens; Cat4 LTE, WiFi 802.11 b/g/n, Bluetooth 4.0 EDR connectivity; Acer QuickTouch controls and ergonomic design all contribute to this social media optimized phone. The Liquid Z530 is priced at Rs. 6,999/-
BEST FEATURE PHONES Trio T8 Dual Sim 32 MB inbuilt 1500 mAH Battery 2.4 inches, 240 x 320 px display 1.3 MP Camera Memory Card Supported, upto 16 GB
AUDIO / VIDEO Value for Money F&D A140F 2.1 Multimedia Speaker A great way to listen to your USB/SD card, MP3 player, PC, TV, CD, DVD and all your multimedia stuff. The Wooden cabinet of this speaker delivers strong and low distortion bass.
Blu CS16 The BluC S16 comes with a range of additional features like Whatsapp and Facebook already uploaded inside the phone and other features like FM, Privacy Protection, Torch Light, Auto Call Recording, and Mobile Tracker etc.
Zebronics 102Cms (40) LED TV Buy ZEB 4001 LED TV and receive a complimentary Zeb Juke Bar to experience Sensational sound,Offer Valid exclusively for Diwali. One of the common complaints that users have with LED TVs is the weak sound. Because of the slim design, most LED TVs do not have powerful speakers. Latest promotional offer which includes Zebronics Juke Bar worth rs 5499/- as the compliments to ZEB4001 102cms(40) LED TV. Rs. 29,990/-
Champion X2 Style CAMERA: Rear Camera 1.3 MP 320*480 Pixels Size 1.8 inch 800 mAh
Mobility November 2015
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Festival special
tablet
Swipe Ultimate 3G 2 in 1 Swipe Ultimate is a good Windows 8.1 tablet that also doubles up as a tablet with the keyboard dock. Has built-in 3G SIM support and a 7000mAh battery that last more then 7 hours. Also support USB 3.0, micro HDMI out which makes it an perfect product for work and entertainment.
ASUS ZenPad 7 It has a display size of 17.7 centimetres and includes an Intel Atom x3-C3230 Quad Core Processor. Other features of ZenPad7.0 include an internal memory of 16GB, an 8 MP main camera with auto-focus, manual mode, IR filter and a 2 MP front camera. ZenPad 7.0 is available in two colors as well - Obsidian Black, Aurora Metallic.
Value for money Penta T-Pad WS802Q 3G Voice-Calling Tablet Penta T-Pad WS802Q 3G tablet in India priced at Rs. 6,999. Features dual-SIM support with 3G network compatibility with an 8-inch IPS display, quad-core processor under the hood clocked at 1.3GHz coupled with 1GB of DDR3 RAM. Running on Android 4.4.2 KitKat-based Penta T-Pad sports an 8-megapixel rear camera with LED flash and also houses a 5-megapixel front camera. And a good 4000mAh battery.
Budget Tab Champion Wtab 709 Good display and touch sensitivity, if you are looking for a tablet in very tight budget , then this is a worth product to look at.
Mobility November 2015
Audio
Bluetooth speakers Prices have gone down on Bluetooth speakers in the last year, and the market is flooded with many players. We have shortlisted some cool bluetooth speakers that you will love carry around to feed your music apetite.
Bose SoundLink Mini II A beautiful little speaker, the SoundLink Mini II improves on a top Bose product. It’s one of the best compact wireless speakers out there, with an excellent design, strong sound, an improved feature set and solid battery life. And also very easy to carry around for your trips.
JBL Charge 2+ A well-designed, portable Bluetooth speaker, the JBL Charge 2+ features good battery life and doubles as an external charger for your portable devices. This is an excellent choice for your hiking trips as its water resistant.
iFrogz Audio Tadpole Active
Lapcare iTunes
Small as a size of a key ring this is a very ultra portable bluetooth speaker that sounds really good.If you just need something to offer a little more sound that is easily affordable and very versatile, then you might want to consider an iFrogz Tadpole Active.
Ergonomically designed with inbuilt LED Lights and inbuilt buttons, the cylindrical shaped speaker is small enough to fit in your palms but the sound quality is awesome enough.
Headphones For Everyone Are you looking for a gaming headphone or a noise cancelling headphone or you are looking for in ear headphone for your daily needs, we try to put togather some decent options from the lot.
HyperX Cloud Core headset HyperX further strengthens its Cloud series in India, with its new high quality HyperX Cloud Core headset. This is a great choice for all Gamers, Audiophiles and AV editors, this headsets are available in the price range starting from Rs.3800/-
Frontech JIL 1943 Offers the best sound and Noise Cancellation capabilities bringing in the Quite comfort even in a crowd. Priced at Rs. 449/ the headset follows an over-ear design with a 40mm speaker with dual-diaphragm, and these have an ergonomic leather headband that folds up, soft and ergonomic memory cushions around the ear, and replaceable shields.
Mobility November 2015
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Festival special
peripherals
laptop for power user Dell XPS 15 With a 4K display, the Dell XPS 15 has one of the sharpest screens around--with performance and looks to match.
light weight laptop HP Envy 13 HP’s thinnest notebook ever, the HP ENVY notebook gives customers big power with 6th Gen Intel Core i7/i5 processors and Solid State Drive for blazing performance. This specially designed 13.3 inch notebook is only 12.95 millimeters thin, and weighs only 1.3 kilograms. The notebook has a premium metallic body that gives it a stylish look.
GET MORE JUICE! Powerbanks are perfect companion for your cellphone, tablet and other USB-charged devices. More juice, never get a dead battery again!
TP-Link TL-PB10400 A great value for money power bank that has enough capacity to keep both your phone and tablet running while you are away from power points. And also portable enough to tag along. TP-Link will refill its own battery faster, it’s better at showing how much capacity remains, and it includes an LED torch.
Neptune Power Bank The portable power bank offers maximum value to users with the protective, polymer coating making it the perfect gizmo for traveller’s. It is waterproof (IP67), shock resistant and dustproof making it a traveller’s dream. Even though most extreme hikers seldom have network reception in isolated terrains, this portable power bank comes in handy in such conditions due to its amazing in-built features like the SOS beacon.
Mobility November 2015
Intex PBX-6KL
A very stylish and lightweight charger has a high capacity power with 6000mAh Li-Polymer Battery and has two Output USB 2.0 Port with different output (5V 1A & 5V 2.1A) for relatively fast charging times. It also has a LED Lamp which consists of 11 LED’s. There’s a small power button and four LEDs that light up to indicate what’s remaining
peripherals
data storage Some usefull acessories for storing data:
Irvine 21.6Mbps USB Modem Soft Wi-Fi Model : Cruise I-802S 21.6 Mbps Downloading Speed 5.76 Mbps Uploading Speed External Memory Slot ( Support up to 32GB) Soft Wi-Fi
Leef iBridge The stick has great value, too — you can get a 16GB or 32GB and either of those options are less expensive than upgrading to the next highest capacity iPhone or iPad. While some users won’t need extra external storage for their iOS devices — especially taking into account the use of iCloud — those who do won’t find a better option right now. iBRIDGE comes highly recommended.
PERIPHERALS DEVICES To improve your digital life we have selected some top peripheral devices under various catagories.
Astrum TC-07LKB-UD BK Wired USB Tablet Keyboard(Black) 80 Keys, 30 CM cable length, Micro And Mini USB, ABS and PU material
Targus Seoul Backpack TSB84 The Seoul backpack is a travel-friendly backpack, thanks to its open back/trolley sleeve. A unique full-opening design of the back panel allows the bag to be securely placed on a trolley when used for longer journeys or heavier loads. The ventilated air mesh back padding and adjustable shoulder straps are particularly comfortable, and so is the top handle, wrapped in PU leather. The large soft handle on the front panel is an innovative way of grabbing and carrying the bag. The Seoul backpack is avilable at an MRP of Rs. 3550/-
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consumer alert
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Intel Security Study Reveals that Almost Half of Indian Children Admit to
Meeting or Wanting to Meet A Stranger They First Met Online
I
ntel Security commissioned MSI International to conduct the online survey among 8,026 children and teens ages 8 to 16 and 9,017 parents worldwide. The survey was conducted in United States, Canada, Brazil, UK, Germany, France, Spain, Japan, Australia, Singapore and India. In India, the survey covered 2,370 participants (1,185 parents and 1,185 teens & tweens) in the same age band.
“As with every edition of our Teens, Tweens & Technology survey, this year too, we see some concerning issues being raised. In analyzing the responses of both parents and children, what is evident is that that there are a lot more open conversations and disclosures between them. The good news is while there are open conversations, work is required on ensuring that these go beyond casual chats. It is imperative to focus on ensuring children understand the consequences of their actions as well as agree on good Internet etiquette.”
Melanie Duca,
APAC Consumer Marketing Director, Intel Security
Intel Security released the findings of the 2015 edition of its Teens, Tweens and Technology Survey which examines the online behaviors and social networking habits of tweens and teens aged 8 to 16 years old in India. The study also surveyed the concerns of parents, revealing that when it comes to online activity, parents believe (48%) that the worst thing that could happen to their children is interacting with strangers online. This concern is warranted given that almost half (44%) of the children polled would meet or have met someone in person that they first met online. The most discussed topics are cyber criminals and identity theft (71%), privacy settings (62%), cyberbullying (57%), online reputation (53%) or popularity among friends (52%). Additionally, a surprisingly low number (17%) of parents are interested in finding out if their children are interacting with strangers online. This indicates that while parents
Mobility November 2015
believe that interacting with strangers online may be risky, this knowledge has not translated into remedial action. 90% of parents indicate that they would monitor all of their child’s online activities across all devices if they could. However the majority of the children (64%) indicate to hide (some of) their online activity from their parents indicating that even parents that do keep a watchful eye, are often deceived by what they see.
Infringing Privacy One in four (27%) children know other people’s password and 61% of them have even accessed those people’s account without them knowing. Main reasons cited are to see if they were talking to an ex (64%), wanted to see their private photos (49%) or wanted to dig up dirt on them (42%).
Cyberbullying – Cause and Effect 43% of the children active on social media claim to have witnessed cruel behaviour on social networks, while 52% of the children indicate that they have bullied people over social media themselves. Of these, 27% made fun of others, 24% called someone fat or ugly or made fun of other physical appearances, and 23% tagged mean pictures. Reasons cited for cyberbullying another child were because the others were mean to
them (49%) or they just don’t like the other person (28%). Top 5 Cyber Parenting Tips to Help Facilitate Online Safety 1. Connect With Your Children. Talk casually and frequently with them about the online risks, and make sure the communication lines are open. Foster discussions around relevant news stories or cases at schools. 2. Set Password Rules. To show camaraderie and trust, teens may share their social media passwords with friends or acquaintances. Friend or not, this is a dangerous practice. Put a consequence in place for breaking this critical password rule. 3. Read App Reviews. By reading app flags, age restrictions (ranks include: everyone, low maturity, medium maturity, or high maturity) and customer reviews on an app, you will be able to discern if an app is going to be suitable for your child. 4. Gain Access. Parents should have passwords for their children’s social media accounts and passcodes to their children’s devices to have full access. 5. Up Your Tech Knowledge. Stay one step ahead and take the time to research the various devices your children use. Stay knowledgeable about the newest and latest social networks. While you don’t have to create an account, it is important to understand how they work and if your children are on them.
“Due to the proliferation of connected devices like smartphones, tablets and laptops, an unprecedented level of personal data is now available online, expanding the risk canvas exponentially. We believe that increased education and usage of technologies like parental controls, content filtering and creation of activity logs will play a huge role in empowering parents to ensure a safe digital footprint for their children.
Venkat Krishnapur,
Head of Operations for Intel Security Group’s India
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channel focus
We want Blu to become a premium brand in India Right now we are marketing 30,000 smart phones per month and by April 2016 we want this figure to reach 150,000 mark. Our main areas of operation are Telangana, AP and then other South Indian states. Under the Make in India initiative, soon we will start our own assembling plant near Hyderabad for our products, which at present are being imported from abroad.” Bluemax has around 45 distributors all over South for mobile handsets and others. They have after-sales-service presently available in all the major towns in AP and Telangana and 3 cities in Tamil Nadu and Karnataka.
Raju Harwani
Director, Blumax Imppex
B
luemax Imppex, based in Hyderabad, was incepted in 2010 and their product portfolio includes feature phones and smart phones under their brand name Blu. They plan to launch their own brand LED TVs from 2016. Bluemax has tied up with a few top brands of China such as G-Five, FORME, B’Leephone and BeeFone for their supply all over South India. In an interaction with Mobility magazine, Raju Harwani, Director, Blumax Imppex shares his rapidly upcoming company’s plans and future outlook. Mr Harwani states, “At present, feature phones and low-end Android smart phones are our main products focused mainly on B and C-Class cities. Right now feature phones form 80% and smart phones form 20% of the cell phones we sell every month. We launched our own brand Blu in 2014 and -C is the series (Blu-C).
Mobility November 2015
Mr Harwani adds, “All our products have better quality and affordable prices. They are tailor-made for the needs of the customers in the B & C class cities. Our own production plant (to be located near Hyderabad) that will be operational by Jan 2016 is expected to roll out our own brand India-made battery chargers, power banks and speakers. And by April 2016, we want to start our own brand LED TV production in our own plant with 10 production lines. Later, we will add 10 more lines to roll out Android smart phones under Make in India programme.” Though presently, they are promoting their own brand, Bluemax is also into distribution although to a small scale. They distribute the brands like Hightech and Sansui. Mr Harwani clarifies, “We are open to distribute other brands besides our own brand if the terms and the brand are attractive. New government’s initiatives like Make in India and Digital India are very forward-looking. But Make in India initiative needs continuous support from the government and time-to-time improvement to be successful. BIS, at present, adds only to more formalities and delays with little improvement on the quality side. For BIS to be successful, it should be implemented with careful monitoring. GST is of course a good policy, which once implemented, will benefit the industry a lot by eliminating the hassles of multiple taxation.” Regarding challenges they are facing and their future plans, Mr Harwani shares, “One major irritant is the unscrupulous online retailing. This has become a major roadblock to the offline distributors and other partners. In fact, it is has a devastating effect on the survival of offline partners. For our brand, we sell our products at the same price—online or offline. This will assure our channel partners. We will be getting standard quality machines from China. In the coming 5 years, first, we want to strongly establish ourselves in the South, both in terms of brand strength and availability, then expand to other states. In future, we want to become one of the premium brands in India.”
channel focus
Shweta Mobiles Motto is
‘quality
without compromise’ Anil Kumar Lalvani Director, Shweta Computers
I
ncepted in 2005, Shweta Mobiles and Computers, a
been stagnant for the past 3 years, for both telecom & IT
group of three verticals, M/s. Shweta Computers and
products.”
Peripherals, M/s. Shweta Computer Bazaar and M/s.
Shweta Intotech, is a Secuderabad-based distributor of IT and telecom products. Their product line includes branded computers, laptops, printers, other computer spares and peripherals, from low-end to high-end range. They also provide hardware & software solutions for networking,
Shweta has over 15,000 sq-ft of prime area in city as covered showrooms and godowns of over 10000 sq-ft. Shweta Group’s team of over 300 skilled and support staff offers firm commitment to make thier services are most dependable and reliable.
UNIX, Windows NT system, microSD cards, pendrives, etc.
Anil Kumar elaborates, “Our plus points include we
In addition, they distribute mobile phones and accessories
keep the prices at reasonable levels and our marketing
of prominent brands. They have a strong team of customer
people try to do their best to promote our products. So
support engineers and technical advisors.
far we have not seen any effect of the new government
They deal in all prominent brands like Micromax, Lava, Philips, Samsung, Nokia, SanDisk, Kingston, Toshiba, etc. In an interaction with Mobility magazine, Anil Kumar Lalvani, reveals his views on the market, their group’s outlook and objectives. Anil Kumar clarifies, “Currently market conditions are marked by high competition and shrinking margins and also there are payment problems in the market. The online retailing is a big problem, where vendors are not maintaining price parity between their online and offline prices. This is leading to an unhealthy competition, where offline channel is suffering to the highest. From 2005 to 2013, we recorded a growth rate of 30%, but business has
on our business. We hope to see some positive effect of GST once it comes into force in 2016. Our main focus is on Hyderabad city and Telangana state markets. In future, we want to intensify our operations in these areas.” Shweta’s working philosophy is focused on 100% Quality Assurance Services ensuring the best possible customer satisfaction. They work within the committed TAT (TurnAround Time) while dealing with the service-related issues thus maintaining highest possible standards. Shweta deals only with authorized spare parts and components. The company believes everyone should have access to quality, supported by high reliability. They maintain a responsible attitude to our customers. Shweta’s motto is ‘quality without compromise.’
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Made in India apps
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Diwali Special Apps Happy Diwali HD Live wallpaper
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Virtual Diwali Laxmi Ganesha
et vibrant and live Firework effect by simply touching anywhere on the screen on the beautiful night view of Lotus temple, India Gate, Akshardham and Golden Temple for FREE!! Turn your boring phone screen into a beautiful night sky which is full of colorful fireworks with the most realistic and stunning Happy Diwali live wallpaper. A beautiful live wallpaper which includes super fireworks effects. It displays group of particles which strikes randomly on the screen and you can also generate these beautiful multicolored (red, blue, green, yellow, orange and many more) particles anywhere on your screen with every touch. Particles strikes randomly just as stars shine in the galaxy.
This is a Virtual Diwali Diya Pooja of Lakshmi and Ganesh - Lakshmi Pooja is the main event of the five-day festival Diwali. The pooja is observed on the third day of the festival of Diwali which falls on the dark night of amavasya.
Junglee Rummy
Diwali Greetings
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lay the card game on jungleerummy.com and win a car, an international trip, gold coins and much more Who doesn’t love Diwali gifts? Jungleerummy.com, the online card gaming platform is making this festive season a golden opportunity for its online and mobile rummy players to win prizes worth Rs 1 crore. Players have to log in daily and play at least one cash game to qualify for the prizes that include a Honda Amaze car, an international trip, a Moto G phone, holiday vouchers, a Honda Activa bike, Gold coins, silver coins and much more. Players must update their contact information and address before playing Junglee rummy, which if found incorrect, will disqualify them from winning the prizes.
Lighten up Diya with your hands this Diwali with famous devotional Aarti bhajan Audio and feel close to Lakshmi and Ganesh ji. This Virtual Aaarti worship of Ganesh and Lakshmi are specially for those who don’t have time for daily Aarti at home. Just simply start the application, lighten up Diya with your hand and play Aarti.
iwali is celebrated through festive fireworks, lights, flowers, sharing of sweets and worship of Goddess Laxmi. It’s the time to send beautiful Diwali greetings to your friends, relatives, loved ones, colleagues and business partners. App has simple and easy to use interface with greetings in English, Hindi, Bengali, Tamil and Telugu.
Diwali Fire Crackers Fun Free
D
iwali Firecrackers Fun for KID (simplified version for Kids with 15 Levels) Diwali Firecrackers Fun WIZ (For Game wizards who have really mastered “Diwali Firecrackers Fun” with 12 Levels) On Android Now Game Play A very simple and engaging game to collect Firecrackers. As you go along you win more and more Firecrackers of different variety. Win and share your score on your Facebook.
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How the app works? • Pick your favorite Diwali card from a variety of high quality cards. • Customize your Diwali greeting. Add your text i.e. Name and message. • Sign it, this feature allows you to add your sign to give it a personal touch. • Choose for send it instantly or schedule it for later sending. • Choose to send the greeting via email, social networks. • There’s no limit to the number of greetings you can send. Show your love and care by sending Diwali wishes to your dear ones. We would love to hear from you so we can continue to create better experience for you.
Date of Pub: 22nd Nov. 2015 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO
R.N.I. No. DELENG/2004/14198
Postal Reg. No.: DL(S)-01/3442/2013-15