Mobility Magazine[October]

CMYK

Mobility Monthly Magazine October 2014 issue 05 volume 11

www.mobilityindia.com

` 20

Beyond Technology, Beyond Lifestyle

CMYK

CMYK

2

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

3 CMYK

CMYK

Editor

:

Swapan Roy

Chief Editor

:

Manoj Jha

Associate Editor (Tech,) :

Jayanta Ghosh

Asst. Editor

:

E.J. Jawahardatham

:

Anit Kumar

Finance

:

Sandip Sarkar

Marketing & Sales Marketing Manager

:

Tridip Dey

Marketing Executives

:

Sujit Goswami

Design Desk Art Director Acct. & Finance

Pratap Biswas S. Dutt Raj Kumar Circulation Manager

:

P. Biswas

Production

:

Ashish Ghosh

System Manager

:

Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative

Content

Mobility News 8-9 Latest industry news

Mobility Launchpad 10-11 Latest mobile launches of the month Mobility Consumer Alert 12 Things to know while changing your smartphones Mobility Review 14-16 Alcatel One Touch Fire C Bose SoundLink Color LG G3

Ph: 91-11-41602841, 65683896, 40536384-87

14 16

Made in India 18-19 We Launch Trend-setting

Products with Unique and Differentiated Features

A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846

15

18

Mobility Featured ANDROID-BASED 20

20

connected car stereo is here

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620

Mobility Cover Story 22-27 Next Gen Smartphones Going to be Much Smarter & MultiFunctional

22

E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India) Contact : Raj Kumar-09338410809

Mobility Personality 29

Email : info@mobilityindia.com

Sunil Lalvani, MD, BlackBerry India 29

ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned

by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

www.mobilityindia.com 4

mobility October 2014

Mobility Product Portfolio 30-31 Blackberry Passport Mobility Festival Offer 32-33 Gadgets to buy during this festival season Mobility Trend Setter 34-35 Firefox OS the flexible and scalable OS, Forays into India

30

32

RING GADGETS TO BUY DU this FESTIVE SEASON

34

Mobility Smart Apps 10 Power packed apps to manage your Day-to-Day task

36-37

Mobility Interaction We offer feature-rich Smart Phones at Affordable Price

38

38

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

5 CMYK

CMYK

Editor’S Choice

Wearables can play great role in ecosystem Wearables

could

(eventually)

be

a relevant part of the mobile campus ecosystem. Assuming wearable devices can be designed to work seamlessly with other technologies, they could play an important role in campus life. Appropriately designed, inexpensive and lightweight wearables could be path-breaking devices for educational, medical, home automation, sports and many more. The closer the connection becomes between wearables and smartphones/ tablets, the greater the potential impact. This could add a new dimension to place-based augmented reality / simulations without the need for constantly ‘hold’ a device.

6

mobility October 2014

Future Multi-Functional Smartphones Technology is always moving forward, and when it comes to smartphones, sometimes the pace of improvement can be incredible.

The smartphone of the future will be a device that stays in your pocket acting as a server for your wearable devices, be it a watch, glasses, a heart rate monitor, other health-related sensor or even a chip in your brain. These wearable devices will become like personal assistants, anticipating your every need, but they will be powered by your smartphone.

This solves the big issue with wearable technology right now - the challenge of meeting the power requirements of these small devices without sacrificing battery life and affordability. By offloading the processing and connectivity issues to the smartphone, the wearable device can be small and inexpensive.

Wearable technology is forecasted to make a big impact over the next few years.

As that technology evolves so will our smartphones. The battle of the smartphones will no longer be about the size and resolution of the screen but the way your watch, glasses or other devices communicate with it.

While we can't predict everything that will come, perhaps the best way to get a glimpse into the future of mobile technology is to watch and read science fiction.

Swapan Roy roymobility@gmail.com

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

7 CMYK

CMYK

Mobi li t y N ews

LINE reaches the milestone of 30 million users in India

L

INE, the world’s leading mobile platform with 560 million users, has announced that it has achieved an outstanding 30 million registered LINE user base in India on October 17th, 2014. May 2013 marked the formal launch of LINE in India. The story of LINE continued with a

TVC launch in June 2013 with Katrina Kaif and by October 2013, LINE was already shining brightly with 10 million users, increased to 15 million in December 2013. It now stands at an astonishing 30 million as of today.

"In a short span of time since entering the Indian market, we have surpassed another milestone of 30 million users. Optimal user experience is in the heart of every feature that we bring for our users in India, as we make sure that our new features and services take our users beyond the usual messaging communication experience.

As the leading global mobile platform, LINE now offers a variety of communication, entertainment and information features for all users in India to enjoy.”– Damandeep Singh Soni, Spokesperson from LINE In India, LINE users have shared great response on the dynamic features and services offered through one-stop platform on LINE. Any LINE user can enjoy more than 20,000 unique stickers in everyday chat, in addition to the easyto-use free voice and video call features that help them stay connected anywhere.Moreover, LINE has introduced localized stickers such as ‘Diwali’ stickers to spice up the Indian users’ chat experience.

“London Calling” - STK Accessories announces its luxurious Trip to London for its Distributors

T

his Diwali, STK Accessories a division of the Global Santok Group announces its “London Calling” program - a reward opportunity for all its Distributors and Channel partners for their belief in the Brand STK.The program

Nexus 6 from Google and Motorola

N

ew Nexus 6, featuring Android 5.0 Lollipop.

Nexus 6, worked with Google to bring a bigger phone with more everything. More screen. More speed. More power. And, it’s the best Android experience ever with.

With a six-inch Quad HD display, Nexus 6 is great for watching, reading, playing and doing. An around-the-clock 3220 mAh battery gets you through your day and more. Plus, the included Motorola Turbo Charger gives you a quick burst of power when your battery needs it the most. All it takes is 15 minutes to get up to an additional 6 hours of battery life.

The 13 megapixel camera with Optical Image Stabilization and HDR+ lets you take your best possible photos with the least possible effort. More sound in stereo: With dual front-facing stereo speakers, you’ll get an immersive stereo sound that is great for experiencing music, movies and games as you should. Nexus 6 comes

with Android 5.0 Lollipop - a sweet new take on Android. Lollipop introduces Material Design so that content responds to your touch, or even your voice, in more intuitive ways, and transitions between tasks are more fluid. Plus, new call and message notifications allow you to act on (or dismiss) them without interrupting what you’re doing.

And much much more. Nexus 6 will be available for pre-order through the Google Play Store in late October. There are two colors to choose from - Midnight Blue or Cloud White - and two memory options - 32GB and 64GB. Nexus 6 will also be available with partners starting in November. You’ll hear from us soon with this information, additional pricing and availability details. In all, Nexus 6 will come to 28 countries, including India, across Europe, Asia-Pacific and North America starting later this year and as we head into Q1.

Intel Showcasing innovations in user experience, tablets and PCs

I

ntel hosts the Intel Technology & Innovation Tour 2014, showcasing the latest trends in mobility as well as Intel’s innovations across user experience, tablets, 2 in 1s and PCs. The event featured a range of devices and their dynamic capabilities, as enabled by Intel Atom processors, Intel Pentium processors and Intel Core processors from Acer, Asus, Croma, Dell, Flipkart, HP, iBall, Lenovo, Notion Ink, and Toshiba. Designed to deliver unique personal computing experiences for every lifestyle, the showcase aimed to bring to life the philosophy: If it computes and connects, 8

mobility October 2014

it’s best with Intel. Attendees enjoyed demonstrations of some of the latest innovations from Intel, including Intel Core M and Intel RealSense with the new Dell Venue 8 7000 Series tablet, the first device that includes Intel RealSense snapshot.

The Intel RealSense 3D camera is the world's first integrated 3D depth and 2D camera module that helps devices "see" depth much like the human eye.

involves Tickets to London followed by a stay for 4 nights in an extravagant Central London Hotel combined with a memorable night in London’s hottest restaurant and bars. So Whether you want to visit the Queen at Buckingham Palace, shop till you drop in Harrods or catch a show in the West End, Its guaranteed a great time with STK! Announcing the scheme, Mr. Puneet Gupta, Head India & SAARC, STK India says, “Blending in the flavor of the festive season STK announces its “London Calling” program to make this occasion more interesting and also exciting.

With this fun filled Holiday in London the Distributors & the Channel partners shall also have a chance to visit our Head Office and understand the Brand STK more closely. This program extends a heartfelt gratitude to all our partners for their association and confidence in us” Having already started, the scheme will continue till 25th October, 2014. During this duration the Distributors/ Channel Partners need to achieve the targets of their respective regions. The leading 6 Retail Partners will be rewarded with the trip to London for their accomplishment of the Targets.

The Winners will be announced on 27th Oct, 2014 followed by the Joyful “Trip to London” as the reward. Let Diwali this Year be in London Style with STK! www.mobilityindia.com

CMYK

CMYK

Mobi li t y N ews

Satya Nadella’s visit to India

S

atya Nadella, CEO, Microsoft is in India for a two-day tour to highlight India’s importance for Microsoft and underscore how technology is a key enabler to help people and businesses thrive in the mobile-first, cloud-first world. During the visit, he is meeting Microsoft employees, partners and customers, Government dignitaries, and addressing over 35,000 students, developers and IT professional.

As part of his first visit to India as Microsoft CEO, Satya Nadella announced Commercial Cloud Services from Local Datacenters by End 2015.

“Microsoft is deeply committed to helping people and organizations thrive in our mobilefirst and cloud-first world - that’s why we are proud to offer our commercial cloud services

LAVA to showcase its Enterprise offerings at Gartner Symposium 2014

L

AVA International Limited announced its participation for Gartner Symposium to showcase its Enterprise & hardware offerings capable of revolutionizing the Enterprise market segment. LAVA is also the silver sponsor of the Gartner Symposium 2014. Gartner Symposium 2014 will be held at Goa from 14th-17th October 2014. The 4 day conference aims to prepare CIOs and senior IT executives for leadership in the digital world. The prestigious expo is attended by CIO’s & Company IT heads of leading companies from various industries.

LAVA will be showcasing its enterprise tablets & smartphones which could serve the need of a working professional in the expo. Already LAVA’s M-TAB which was launched in 2013 is being used by more than 60, 000 students till date and counting under the Government’s Student Digital Learning Aid. LAVA has also been pioneer in this industry in many fronts, the company launched the 1st Tegra product with NVIDIA based on Android platform and the first 10.1 inch Windows 8.1 based tablet in the market.

LAVA has also partnered with various players in digital education solutions for content embedding and is focusing aggressively on enterprise space this year with an exciting product portfolio line up, comprising of both Android and Windows tablets. Mr. SN Rai, Co-founder & Director, LAVA International Limited will be representing the company in this expo.

GreenDust becomes first profitable e-commerce company in India

G

through datacenters in India,” said Satya Nadella, CEO of Microsoft. “With more than 250 million Indians using Internet-connected devices today, there is incredible demand and opportunity for India with Microsoft’s cloud services.”

“By offering our cloud services through local datacenters, we can help make Digital India a reality,” said Bhaskar Pramanik, Chairman, Microsoft India. “This opens new possibilities in e-governance, financial inclusion, healthcare and education, and will help us positively impact the lives of a billion people.”

Microsoft’s cloud services in India have grown over 100 percent in revenue in the past year, and the commitment to offer locally hosted Microsoft Azure and Office 365 will further accelerate this.

Microsoft’s locally available cloud services will open opportunities for banking, financial services and insurance (BFSI) companies, state-owned enterprises and government departments to adopt the public cloud. The services offered via the local datacenters will create new avenues for Microsoft India’s 10,000+ partner ecosystem, comprised of hosters, independent software vendors (ISVs), system integrators (SIs) and others. www.mobilityindia.com

reenDust, announced that it has become profitable with its monthly revenue run rate around 100 Cr/month. GreenDust has more than doubled in revenue every year in a segment with an opportunity of over $10 billion/year Major e-commerce companies in India are bleeding cash on every sale and are looking for ways to turn profitable. However, GreenDust with its focused approach and best-in-class customer experience is able to achieve profitability without sacrificing on growth within 5 years of its operation. GreenDust products are targeted at segment of value-conscious Indian consumers who are looking for ‘Smart Alternatives’ while making buying decisions. GreenDust has served over 2.5 million happy customers, 50% of which are repeat buyers.

“GreenDust provides ‘wind beneath the wings’ to the rapidly growing e-commerce ecosystem in India by solving the less sexy, often overlooked returns management problem. Our performance is testament to the undeniable value proposition of our business model, proprietary tech platform, and a fantastic team. We will continue to innovate with many upcoming new offerings building on the strong reverse logistics infrastructure. We are excited by the number of initiatives we have underway to further build GreenDust as ‘made in India’ International brand,” said Hitendra Chaturvedi, Founder & CEO of GreenDust.

RAPOO Expands its Distribution in South India by Appointing Inspan and Creative

R

APOO announced its expansion in distributing RAPOO products by appointing two top distributors - Inspan Infotech and Creative peripherals. To meet the growing needs and to provide better service & support to the customers and partners in South, RAPOO takes a step ahead with this appointment. Distribution of RAPOO products in South is divided into two parts; Inspan will cater for Tamil Nadu, Pondicherry, & Kerala with their branches in Chennai, Coimbatore, Madurai, Trichy, Pondicherry, Cochin, Calicut, & Trivandrum. Creative Peripherals, who is currently handling RAPOO's West India distribution, will cater Andhra Pradesh, Telangana, & Karnataka with their branches in Hyderabad and Bangalore and plans start their operations by having a branch in Andhra Pradesh.

Mr Saurabh Grover, Country Head - India, SAARC & MEA at RAPOO said, "We are glad to announce our distribution tie-up with Inspan Infotech and Creative Peripherals for South India. We are excited on this dynamic combination and know that both Inspan and Creative with their focused deep reach in the market will position quality products of RAPOO strongly in the vibrant South Indian market. By these two appointments, RAPOO has completed its strong distribution network pan India."

Mr Ketan C Patel, Chief Executive Officer of Creative Peripherals & Distribution Pvt. Ltd. said, "RAPOO will replicate it success from abroad by having the right manpower and the right distributors with cutting edge products, Creative as a company is looking at expanding it product offering in the south and Rapoo is the perfect fit."

Mr Sudhir S, Managing Director at Inspan Infotech Private Ltd. said, "We are very happy to associate with RAPOO, as it is the lifestyle brand adapting wireless technology & with innovative products. With our strong channel network in Tamil Nadu, Pondicherry and Kerala, we are sure we will increase the brand penetration and reach more young and corporate people." mobility October 2014 9 CMYK

CMYK

M O b i l i t y l au N c h pa d

Karbonn titanium S20 Karbonn collaborates with Amazon.in and Aircel to launch Quad core processor powered Titanium S20 at sub Rs 5,000 price-point. Titanium S20 is equipped with the powerful 1.3 GHz Quad Core Processor, by Android 4.4 KitKat, the smartphone provides an access to varied features like voice search, Google Drive, Hangouts for video calls, smart contact prioritization and other Google services. The smartphone features a 5 Mega Pixel Rear Camera and adds a Digital front Camera for video calling. It has an internal storage of 4GB (expandable upto 32GB). It also has Dual SIM support, 3G-network, Wi-Fi, Bluetooth, GPS navigation, G-Sensor, Light & Proximity sensors. Powered by 1600 mAh battery, Titanium S20 comes with innovative software features like Touch and Swipe gestures, Customizable Widgets, and Easy to Use- Notification Panel.Offered with an additional Flip Cover, the Karbonn Titanium S20 is exclusively available on Amazon.in (www.amazon.in) for INR 4999/- in striking Black and White colours.

Stylish Moto 360 Wristwatch Available on Flipkart Moto 360 is available on Flipkart at INR 17,999. It has a round design maximizes the display area while ensuring a comfortable fit, so you can get the information you want conveniently on your wrist. The watch responds to your voice with voice control which makes it easy to get things done, even when your hands are full. Just say “Ok Google” and you can send texts, set a reminder, check the weather, and even ask for directions.

Moto 360 is a classically-designed, modern timepiece powered

by Android Wear. Comfortable, familiar and crafted with the finest materials, Moto 360 keeps you up to date without taking you away from the moment. Glance at your wrist to see updates or just speak to get the information you need. You can also keep track of your steps and know your heart rate thanks to a built-in pedometer and heart rate monitor. The Moto 360 will initially be in limited stock and more stock will be available in two weeks!

Sony launches premium ‘Extra Bass’ wireless headphone Mdr-XB950Bt Sony India announced the launch of a strikingly stylish ‘Extra Bass’ Bluetooth headphone NFC wireless MDR-XB950BT.The latest headphone MDR-XB950BT providing the acoustic characteristics needed to superbly reproduce today’s music and the optimum fit that is a crucial element for a comfortable listening experience when using headphones. MDR-XB950BT headphone is perfect for those who enjoy listening to music with extra bass in style with a frequency response upto 28,000Hz. MDR-XB950BT is a 40mm dynamic driver unit that delivers high quality powerful sound while keeping the bass level high for all the music lovers with its Electro Bass Booster that instantly accentuates lows to club-like levels. With a charge of 4 hours, the headphone delivers foot tapping music for upto 20 hours at a go.The headphone comes with NFC and sports a slim, swivel folding style allowing for convenient storage in a bag, briefcase or backpack. As a limited period special offer, the audiophiles can also get a premium leather carrying case exclusively with MDR-XB950BT at Rs 12,990/-

Videocon Mobile rolls out the infinium Z40 Quad Videocon Mobile Phones Division creates a new paradigm in Indian selfie-obsessed mobile market with the launch of Infinium Z40 Quad. This new device has a front 3.2 MP Camera & a 5MP BSI Auto Focus Rear Camera.

Augmenting the camera prowess, the device also features a 10.1 cm (4”) WVGA IPS Capacitive Screen. The device keeps the users always connected via a range of networking and connectivity options like GPS/A-GPS, G/P/L Sensor, 3.75G and wireless display. It is powered by Android KitKat 4.4 OS, and has a 1.3 GHz Quad Core processor that is powered by a 512MB RAM + 4GB ROM kit. The Infinium Z40 Quad offers great entertainment options that include a preinstalled Hungama Music Application which gives access to 100 free content download for 30 days, along with preinstalled Gameloft Games like Spiderman & Bubble Bash 3. For security, the device is being offered with a preinstalled V-Secure application with 90 days free trial that helps in providing mobile security. Available in two colour variants- Black and White at a price of Rs. 5490.

10

mobility October 2014

Lenovo introduces Yoga tablet 2 exclusively on Flipkart Lenovo launched its much awaited lineup of next-generation Yoga Tablet 2 powered by Intel processors. Stemming from its legacy of consumer-

focused design and innovation, Lenovo is offering 3 sizes and 2 operating systems so users can choose the model that is right for them. Besides Android models in 20.32 cm, 25.65 cm and 33.78 cm, consumers can now for the first time choose a Windows model, available in 25.65 cm.The new range comes with several new features that makes the Yoga a great entertainment device while offering unparalleled flexibility and versatility. Not only do the tablets have excellent resolution with Full HD, Dolby Wolfson HiFi audio, 8MP rear and 1.6 HD front camera, they come powered with the new Intel Atom Processor Z3745 for an excellent performance coupled with a super-long battery of upto 18 hours. The tablet range also has a new Hang mode besides the existing Stand, Hold and Tilt modes. A well placed cut-out in the kickstand not only allows for taking pictures without any hassle, it also allows one to hang the tablet permitting endless usage for the product.

ASUS launches its 1stExclusive Store in dhanbad ASUS, announced the launch of its first exclusive store in Dhanbad, Jharkhand.The new outlet will feature the entire range of Smartphones, Touch notebooks, Ultrabooks, Tablets, Phablets and Notebooks including the recently launched products which have been launched in India till date. The ASUS Exclusive Store Tech store is located at Urmila tower, Bank more, Dhanbad 826001.

ASUS is further strengthening its presence in Jharkhand with the launch of its first exclusive retail store in Dhanbad. The retail store, Tech store is the 4th exclusive store in the state after the launch of store in Jamshedpur and two exclusive stores in Ranchi. The company already has stores in New Delhi, Kolkata, Mumbai, Chennai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur, Cochin, Kolhapur, Noida, Amravati, Kottayam, Lucknow, Jaipur, Mysore, Guwahati, Dehradun, Belgaum, Hubli, Anand, Warangal, Kannur, Coimbatore, Burdwan, Imphal, Agartala, Ludhiana, Nashik, Siliguri, Nagaland, Shillong, Bangalore, Patna, Vijaywada, Vizag, Ananthpur, Rajkot, Junagadh, Ahmednagar, Hyderabad, Udaipur, Thanjavur, Karnal, Pune, Bhusawal , Vadodara, Mizoram,Ranchi, Bhopal, Trivandrum, Jamshedpur, Coimbatore, Hyderabad, Jabalpur and Chandigarh. www.mobilityindia.com

CMYK

CMYK

M o b i l i t y l au n c h pa d

Samsung unveiled Galaxy Note 4

Blaupunkt India Launches Tokyo 110 and Manchester 110

The Galaxy Note 4 embraces Samsung’s heritage of an unrivaled Galaxy mobile experience.

Its 5.7-inch Quad HD (2560x1440) Super AMOLED display reproduces clearer and more vivid images . Multi Window feature in Galaxy Note 4 enriches

Blaupunkt India, a world leader in car infotainment and sound launched two new car stereos for the Indian market- Tokyo 110 and Manchester 110.With these models, Blaupunkt provides an unbeatable value proposition - a reliable car radio with quality tuner performance, clear sound, AM/FM with RDS, great connectivity with external media devices (USB, SD and Aux), all at a very aggressive price point of Rs 4990/- for Tokyo 110 and Rs 5990/- for Manchester 110 (includes CD mechanism).

Key features

the user’s experience by providing them with the key to easier multi-tasking. Users can choose how they access their applications with full, split or pop-up screens, and easily change the size and positioning of apps on the screen with one intuitive swipe.The Galaxy Note 4 also sports an advanced camera that reproduces brighter and clearer images. The device is equipped with a 16 megapixel rear-facing camera featuring a Smart Optical Image Stabilizer (OIS) that counterbalances camera shake and automatically extends exposure time in dark settings. The device’s camera is further strengthened by features like Selective Focus, Rear-cam Selfie, Beauty face, Virtual Tour Shot, Shot & More among others. In addition, the 3.7 megapixel front-facing camera with an f1.9 aperture offers a default 90 degree shooting. The Wide Selfie feature for the front camera allows users to capture selfies covering angles up to 120 degrees, by seamlessly stitching additional parts around you. The heart rate monitor which sits on the rear side of the phablet can be tapped to shoot a selfie. The Samsung GALAXY Note 4 is priced at INR. 58,300 while the Gear S is priced at INR. 28,900. The Galaxy Note 4 will be available in "Charcoal Black," "Frost White," "Bronze Gold,” and “Blossom Pink” in India.

Tokyo 110:Radio: World Tuner, FM/ AM, Radio Data System (RDS), Playback format: MP3, WMA,Data carrier,USB, SD,Inputs: Front USB, SD Slot, Front Auxin, Amplifier: Pre amplifier: 2 channel, Max Power (Watt): 4X50,General: IR Handheld remote control, Front panel: detachable, Night design: Blue, Panel case included.

Manchester 110: Radio: World Tuner, FM/AM, Radio Data System, Playback formats: MP3, WMA, Fast playback from USB, MP3/WMA comfort browsing, Selectable display modes (ID3-tags, folder, file, playtime, clock), iPOD/ Phone control, Data Carrier: CD-DA, CD-R, CD-RW, USB, Inputs: Front USB (Standard A-type) Front Aux-in, Equalizer: Sound presets (Rock, Pop, Classic), Amplifier: 2-channel Preamp-out (2 V), 4 X 50 Walt Max. power, General: Release panel, Permanent preset memory (after battery disconnect), Panel case included, IR remote control included.

LG G3 Stylus Finally Debuts in India Finally bringing the premium Stylus experience to Indian consumers, LG launched the much awaited LG G3 Stylus Smartphone in India. The Stylus version of the G3 is a pen-enabled smartphone that inherits the core DNA of the acclaimed LG G3. The LG G3 Stylus with its large display, stylus pen and LG’s proprietary camera UX features has a smartly priced package to go with it. The G3 Stylus boasts the same Floating Arc design with gradually tapered edges, thin bezels and metallic skin back cover that was first introduced on the LG G3. This smartphone is equipped with LG’s proven 13MP shooter that carries over the G3’s key camera features such asTouch & Shoot, Gesture Shot and Front Camera Light. Additional UX features that have become standard offerings across LG’s newest smartphones include Dual Window, Smart Keyboard and Knock CodeTM.Optimized for various 3G markets’ wireless networks, the G3 Stylus will be offered in Dual SIM with NFC capability in three colors: Black, White and Gold. The LG G3 Stylus smartphone is priced at MRP of Rs. 21500/- and will be available across all LG brand shops in India.

Xbox One sparks celebration for a new generation in games and entertainment The Xbox One is an all-in-one gaming and entertainment system created for today and the next generation. With the best games, TV, movies and music all in one place, you don’t have to compromise. You can navigate and watch live TV from your cable, telco or satellite set-top box through your Xbox One. The Snap feature allows you to do two things at once – you can jump into a multiplayer battle while watching your favorite movie, hold group calls with friends on Skype while watching live TV and more. Xbox One’s innovative architecture means you no longer have to choose between your games and entertainment. Starting with “Xbox Record That,” you can also record, edit and share your favorite gaming moments like never before through Game DVR and Upload Studio.

Xbox One brings, exclusive games lineup including Forza Horizon 2, Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome. In addition, popular third-party blockbusters will be available on Xbox One with early exclusivity for downloadable content in “Call of Duty: Advanced Warfare,” “FIFA 14,” “Battlefield 4” and more. Expect more huge launches as well, with the release of next-generation experiences, such as “Halo-The Master Chief Collection and “Sunset Overdrive” in 2014. Thanks to the power of the cloud in more than 300,000 servers, Xbox Live on Xbox One makes games better. The multiplayer experience has evolved to include features such as Smart Match, which finds the perfect match for you and is supported by a new community-powered reputation system. www.mobilityindia.com

mobility October 2014

11 CMYK

CMYK

M o b i l i t y c on s u m e r a l e r t

Things to know while changing your smartphones Important tips and precautions regarding mobile phones, chargers and batteries

N

o one expects cell phones and their batteries become the reasons for accidents. But we often hear about incidents like someone’s mobile blasted in his pocket causing serious injuries to him; someone killed in mobile blast while talking on phone or while charging; a housewife unexpectedly lost her life while putting the cell phone chargers in socket; and so on.

We can avoid such incidents if we take care of a few things regarding mobile phones, chargers and batteries.

These days you can buy a mobile phone from a store near your area starting from as low as Rs 300 and a smart phone for Rs 500. Thanks to increasing availability of China made cheap mobiles and batteries and consequently accident rates are increasing. Many incidents occurred with these devices, so beware.

# Cell phones batteries (lithium ion) are more powerful than torchlight batteries and remote control (Alcoleen AA, AAA) batteries, so don’t play with these batteries. Don’t touch battery charging points with ornaments.

# Don’t put your cell phones at high temperature places like stoves, heaters, etc.

# First thing, purchase only recognized branded mobiles.

# Don’t put immediately on charging when your phone accidentally drops in water or is wet when are drenched in rain. First let it dry, but don’t dry it exposing direct sun rays. If it is still wet, go to recognized service centers and they will clean and dry the phone with chemicals. # Don’t leave the phone on charger for long time even after the phone is charged. It decreases your cell phone battery’s life. Also overcharging lead to wastage of power. Sometimes overheat can lead to blast. # Scrap the battery if the phone battery size abnormally increases. Reason for this is overcharging. Overcharging changes lithium ion batteries cathodes. Cobalt oxide forms in cathodes and hence increasing its size.

# Always purchase original batteries for your mobile. Don’t purchase duplicate batteries which are available at low cost.

No manufacturing precautions will be

taken for duplicate batteries. So it may lead to dangerous situations.

are arranging special bins for waste scrap phones, batteries, chargers and other mobile accessories. Throw phone wastage at these bins only.

# Don’t destroy batteries with your own hands. Breaking with stones or throwing in fire can be harmful. Many reputed phone companies and showrooms

# Low quality chargers also one of the reason of mobile blast. Always try to purchase good quality chargers.

So beware of your mobile phone, battery and charger and avoid unwanted and unexpected accidents.

12

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

13 CMYK

CMYK

MObi li t y r ev i ew

Alcatel one touch Fire C India's most inexpensive smartphone

C

learly targeting the entry level smartphone market, Alcatel introduced the Fire C. The handset runs on Mozilla's Firefox mobile operating system, which is known for its capability to run on low-budget smartphones running less powerful hardware than even entrylevel phones from Android. As a result, we see a slew of new Firefox OS phones in the Indian market. ALCATEL ONETOUCH Fire C gives another option to the feature phone customers to chose from in addition to other vendors Intex and Spice.

At 1990/- price tag, this is the most inexpensive smartphone available in the Indian market, as Intex's Cloud FX priced at 1999/- and Spice Fire One available at 2299/-. ALCATEL ONETOUCH Fire C is available exclusively through Flipkart, India’s largest e-commerce marketplace exclusively.

Features: The entry-level Alcatel One Touch Fire C features a 3.5-inch HGVA display offering a resolution of 960x540 pixels and with a 314ppi.

Under the hood, there is a 1.2GHz dual-core processor with mobile broadband and stereo FM radio RDS. Firefox is totally a web HTML based OS and the ALCATEL ONETOUCH Fire C runs on Firefox 1.3 version.

MobiliTy RATingS design

Performance

Performance: The smartphone design is very basic and simple. There is just one circular home button on the device and there is a speaker on the rear next to the basic camera and a headphone jack at the top. The small handset is quite chunky but the curved shape makes it comfortable to hold in the hand, as well as light. FIRE C2G offers all of the features needed to capture, share and enjoy content. If we talk about the Firefox OS, which is totally a web HTML based OS, constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. The ALCATEL ONETOUCH Fire C allows you the flexibility and customisation of Firefox OS and gives you smooth and fast Firefox OS apps experience. The Alcatel One Touch Fire C features a 3.5-inch HGVA display offering a resolution of 960x540 pixels and with a 314ppi, the images are clear and crisp, the colors were vibrant and the

viewing angles weren't bad either. All we can say that though it is not a high profile, expensive phone, it will fulfill most of the users' needs.

Verdict: If you are after a Firefox OS handset, this is the most inexpensive one so far which gives you simple user interface and smooth navigation.

Price: Rs 1990/Pros: Easy to hold, basic and practical design Cons: Battery life

Value for money

overall

Specs: oS version – Firefox 1.3 Display

– 3.5” HVGA

Processor – 1.0 GHz Camera

– 1.3 mega pixel

Shades

– Bluish Black, Dark Chocolate

language – Bangla, Tamil and Hindi languages

From Mobility we have introduced our new review section, in which we will be doing some in-depth analysis of latest products which will guide you to choose right kind of gadgets that you are looking for. This month we are reviewing 4 different products for you, do let us know what’s your take on this. Send us your feedback to Jayanta ghosh, Associate Editor Tech. at jayanta@mobilityindia.com

14

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

mo b i l i t y r e v i e w

Bose SoundLink Color Quality with affordability

B

ose introduced the latest SoundLink model of portable Bluetooth speaker in India with a complete new design. Targeting the youth, Bose introduced SoundLink color with more playful design and an array of palettes.

The SoundLink Color Bluetooth speaker is a completely new SoundLink design -- but is still every inch a SoundLink.

Features: It weighs just 0.5 kg, and measures 12.7 cms wide, 5.3 cms deep and 13.4 cms high to fit easily into a handbag, knapsack or the palm of your hand. Bose combined exclusive dual-opposing passive radiators with two high-efficiency transducers for full-range sound, including deep, low-note performance. Bose keeps all the controls like the pause/play button on top and there are volume controls but no speakerphone capabilities. And for added versatility, a 3.5mm stereo auxiliary input is integrated on the back of the enclosure. It connects wirelessly to a smartphone, tablet or other Bluetooth enabled device, and uses voice prompts -- available in several languages to simplify setup, and identify which source is connected. Using a lithium-ion battery it recharges with most USB power sources in as little as 3 hours. The exterior tested housing is made of elastomer and plastic and comes in Black, White, Blue, Red and Mint.

Performance: The SoundLink Color Bluetooth speaker is very easy-to-use, pretty decent and compact Bluetooth speaker. We had no problem pairing it and re-pairing with our devices. Lookwise it fits very nice in any kind of ambiance; after pairing the speaker remembers the last eight devices you've paired it with and has artificial voice prompts for assist. Like the more expensive SoundLink Mini, the speaker plays a lot louder than you think it would for its small size, with a reasonable amount of bass. What we are disappointed with is its Bluetooth range. You have to keep your device always close to the speaker, otherwise you might witness sound drops. We played different genres from our playlist and it gives us the quality of sound that we expect from a Bose product, not at all disappointed us. All-n-all for its speaker class, it performs quite well and also plays loudly without distorting. Impressed with the sound it puts out, particularly in smaller rooms. Unlike the older Bose -- which requires a proprietary AC adapter -- this newer model charges via a standard micro-USB cable (it takes about 3 hours to fully charge). That's

www.mobilityindia.com

Mobility Ratings Design

Performance

much more convenient for traveling, especially if you have an Android phone. And gets you up to 8 hours of battery life, which is pretty decent for a very compact Bluetooth speaker.

Verdict: If you are looking for affordable Bose speaker then SoundLink Color is for you.

Price: Rs 11,138/Pros: Compact, many color options, easy to carry sound quality Cons: Bluetooth reception, design might not go well for some.

Value for money

Overall

Specs: Weight

: 0.5 Kg,

Measures

: 12.7 cms wide, 5.3 cms deep and 13.4 cms high,

Connectivity : 3.5mm stereo

auxiliary input Colors

: comes in Black, White, Blue, Red and Mint.

mobility October 2014

15 CMYK

CMYK

Mobi li t y r ev i ew

LG G3 An elite smartphone worth considering

T

he LG G3 is the 2014 successor to the popular LG G2 flagship device. There are a lot of excellent options this year when it comes to choosing a new smartphone, especially now that most the major manufacturers have unveiled their flagship devices for 2014, there is very little to choose between top range Android phones these days. They almost all pack Qualcomm’s latest system on a chip and it is no surprise that the LG G3 follows suit.

Mobility Ratings

LG G3 gives a stiff competition to Galaxy S5 and HTC One M8.

Design

Performance

Value for money

Overall

Features:

The G3 retains styling elements of the G2, but improves on internal hardware and screen size.

LG's G3 goes bold with a new high-resolution QHD display, as well as adding a laser-guided autofocus for the camera. The display is a 5.5" QHD IPS LCD with a resolution of 1440x2560.

The device is powered by a 2.5GHz Qualcomm Snapdragon 801 processor, and 2GB or 3GB of RAM depending on the model. Internal storage is available in either 16GB or 32GB. The 13-megapixel camera is located right above the rear buttons and on the left is the laser autofocus feature, which uses an infrared laser beam to measure the distance between the camera and the intended subject of your picture. On the right is the dualLED flash. Located above the display is a 2.1megapixel camera for taking selfies. The 3.5mm audio jack is located at the bottom of the phone, next to the Micro-USB jack. The exterior features a scratch-resistant metallic polycarbonate finish.

All this is backed up by a 3000mAh battery. LG G3 is just 149g, that does make it 4g heavier than the Galaxy S5, but it is more than 10g lighter than the HTC One M8 or Sony Xperia Z2. Its height and thickness are almost identical to the HTC One M8, although it is half a centimeter wider (dimensions: 146.3 x 74.6 x 8.9 mm).

Performance:

The first thing that you notice about the G3 is the screen. LG has dropped the 5.2-inch HD display of the G3’s predecessor in favor of a

16

mobility October 2014

5.5-inch, quad-HD screen (that’s four times the pixels of a 720p display – or 2,560x1440 that's easily superior to iPhone 5s the S5 and One M8. The screen looks especially sharp showing LG’s pastel-colored and restrained take on the Android operating system but where the company has really excelled is in minimizing the bezels - making the handset feel simultaneously larger and more usable than its rivals. The LG G3 has solid call quality and LTE data speeds, a great camera, a brilliantly sharp display, a snappy quadcore processor, and a flat UI that makes Android 4.4 look good. LG's flagship has also improved on the previous model -- the new G3 comes with a removable battery and microSD card slot, both things the G2 lacked. The only drawbacks that we found in this is the new QHD display with its 2,560x1,440-pixel resolution is quite a power hog, so the phone will barely last you a day without a charge. And also the speakers possess neither the volume nor the depth of other phones in its category – audio is weak and thin. However, the LG G3 does come bundled with some reasonable earphones. These offer much better sound quality and noise isolation.

Price:

Rs 37,939

Pros:

Great screen, good camera,

Cons:

Battery life and speakers

Verdict:

With unique features like QHD display, camera with OIS+, laser auto-focus LG G3 gives a stiff competition to Galaxy S5 and HTC One M8.

Specs: • 5.5-inch 2560×1440 Quad-HD • 2.5 GHz Quad-core Snapdragon 3GB • 32GB internal storage • 13 MP with OIS + laser auto-focus, • 2.1-front camera • Android 4.4.2 KitKat • Wi-Fi, Bluetooth, NFC, 4G LTE, FM • 3000 mAh wireless charging

www.mobilityindia.com

CMYK

CMYK

MObi li t y r ev i ew

www.mobilityindia.com

mobility October 2014

17 CMYK

CMYK

Ma de i N i N di a

I

"We Launch Trend-Setting Products with Unique and Differentiated Features"

ntex Technologies (India) Ltd wasfounded in 1996. The company’s flagship brand INTEX covers 4 business segments: mobile handsets, consumer durables, IT accessories and retail. A pioneer in technology, Intex has PAN-India presence through its wide network comprising 30 stock and sales offices and over 800+ service touch-points. The company is known for its consistent policy of transparent, fair and ethical trade practices.

Intex is one of the most successful Indian brands. Intex, which has been manufacturing their products In China, now started their own factory in India to manufacture feature phones and smartphones. In an interaction with Mobility magazine, Sanjay Kalirona, sr.

GM - IntexMobile Business, shares mission, vision, plans and goals of Intex in India.

Sanjay says, “Intex was founded in 1996 with the vision of providing products that will make the life of people easy and productive. Initially we started with one product, Ethernet card. Now we have more than 100 products. In the beginning years, Intex started providing IT accessories suc as keyboard, mouse, speaker, headphone, cabinet, etc. Today, we are No. 1 in speaker segment, selling the highest number of speakers. In mobile segment, we started in 2007 initially with mobile feature phones. At that time,most brands in India were MNC brands. First differentiation we made was we started with dual SIM, whereas most other brands were with single SIM. In 2008, we came up with phones with long battery life as a differentiating point. With regular differentiations, we started grabbing the market share and attention of the customer. In 2012, we started providing smartphones of 3.2-inch display at Rs 4000. Later we added several models and today we have 18 models in our basket. Our smartphones are now available from Rs 2000 to Rs 12,000 at 5 to 6 price ranges, like Rs 2000-4000, 4000-6000, and so on.”

Providing products with differentiated and unique features keepsIntex ahead of its rivals With decades of experience in innovation,supported byan invaluable asset of more than 2000 employee-force, Intex Technologies has established itself as a trusted brand in the industry today. The brand 18

mobility October 2014

exhibits an exhaustive portfolio of more than 15 product categories ranging from mobile handsets, multimedia speakers, LED TVs and washing machines, to name a few.The company has state-of-the-art centers for R&D in India and China which are well-placed with modern equipment and are headed by highly qualified and experienced experts looking after product design & development. These facilities ensure that products are offered in line with the latest global standards.Intex's manufacturing domain comprises factories in India and China manufacturing diverse products.

months. Also we are planning to manufacture a basic model of smartphone, to start with. In India, we are among the top 10 brands taking into account all the brands, Indian and MNC; and taking only Indian brands into account, we are among the top 4. Currently we are selling 15 lac handsets a month, and among them 11 lac are features phones and 4 lac smartphones. People are fast shifting towards smartphones, but feature phone base is still there. Right now we sell nearly 70% feature phones and 30% smartphones. In a few months time this may become 50% and 50%.”

Sanjay asserts, “Our focus is always on how to offer value-for-money and the best benefits to the customer. For example, if someone purchases a phone for Rs 10,000, we examine and evaluate how we can give the best features, quality and service for that price. Basing on that, we identify the specifications and prepare the design. We have two R&D teams—one based in Delhi and the other in Shenzen, China. In China, we also have a separate design team in addition to R&D team. A total of 100 engineers and other experts work in our R&D and design teams. We have tied up with 3 OEMs to design hardware, software and components and to manufacture them.

Design and specifications are provided by us and we have total control ofproduction. In India, we recently started a factory inBaddi, Himachal Pradesh, where we are manufacturing feature phones with brand name Alfa. We have already started marketing these phones. At present, the production rate is only 20,000 per month. Our plan is to increase it to 100,000 in the coming

Market-specific strategy and region-specific promotion make Intex a winning brand Intex is an ISO 9001:2008 certified company.

The company’s operations are managed on a world-class collaborative business solution–SAP on a Virtual Private Network.Moving at a CAGR of 41.02 % over the last 3 financial years, the company has reached a turnover of more than Rs 20,000 million (Rs2000 crore) in FY 2013-14.

The company clocked a phenomenal growth of 100% in its overall turnover in FY 2013-14 over the previous year.Sales are routed through a distribution network comprising 1100+ distributors and 50,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper-markets and specialty stores across India, on TV shopping channels and e-commerce sites.

Intex has a global presence and Intex’s products are available in more than 70 countries worldwide.

One important feature ofIntex’s strategy is region-specific marketing and promotion.

"intex Technologies over the last 18 years has gone from strength to strength be it growth in company revenues, products, people or markets that we have touched upon. intex can truly be called a global technology leader with our products portfolio reaching beyond the indian shores.

The true strength however lies in the innovation that its people bring in everyday when they walk in to work in a challenging environment. At intex we believe in the power of "human thinking" and what it can achieve when it comes together with some brilliant values that we follow at intex." narendra bansal, CMD, Intex Technologies Ltd. www.mobilityindia.com

CMYK

CMYK

"It is all about brand perception! We at Intex endeavor to create a brand image that people can flaunt about" Keshav Bansal Director-Marketing Sanjay explains, “We are planning a new smartphone with Android 1. Smart watch is also one of the options we are examining. We are very quick in following the latestmarket trends and launching new innovations at the right times. We take quick decisions while selecting a new product and then designing, developing and launching that product. Being a North-Indian company, we have been strong in North-India and West-India, but our presence has been limited in SouthIndia. We have strong competitors in the South, one based in Bangalore and the other based in Hyderabad. We tried everything to get a break in the South, but that did not work. Then we thought that we should try something different—let us try regional brand ambassadors and make them our face there and then proceed further. So we chose Sudeep, a Kannada actor, for Karnataka; and Anushka, an actress (who acts in Telugu, Tamil and Hindi films), for Andhra and Tamil Nadu as brand ambassadors. It worked amazinglywell and we gotthe break in the South and now we are doing well there. East has not been a problem for us. We have strong presence in Jarkhand and other areas in the East. Northeast had been a challenge for us earlier, but later we started doing well there too.”

Lack of favorable conditions andL government support discourages Indian manufacturers Nowadays everything is manufactured in China and imported to India. This in fact adds up to transportation costs, import duties, and then, the worst thing, flight of money to China from India, which goes into manufacturing costs including salaries to the personnel. Despite all that providers prefer China as a manufacturing place. In spite of the fact India boasts of a large pool of English-speaking technocrats and low labor costs compared to China, we are unable to manufacture goods in India. The problem is lack of right facilities & infrastructure in India and lack of will on the government’s side where government policies are often discouraging to the domestic manufacturers.

With regard to manufacturing in India, Sanjay clarifies, “One major problem in India is nonavailability of the components; whether it is PCB, chipset or battery; for everything we have to look towards China. What government should do is they should make components available in India by encouraging local manufacturing with favorable policies. Already three or four chipset manufacturing units have been approved by the authorities, but they have not yet started manufacturing. Once that starts, gradually other components also should be manufactured in India. Once we can get at least 30-40% of the components in India, we can provide India-made devices. At present, only India-made components that are available are batteries, chargers and earphones which constitute 15-20% of the needed components. We have to import rest of the key components from China and assemble them here. In China, government policies, working conditions, infrastructure setup and facilities are www.mobilityindia.com

very favorable and encouraging. For example, when we started manufacturing speaker in India, we were into losses for 3 years. Then we increased volumes and slowly improved profits. We want to manufacture at least 50% our handsets in India in future. If we manufacture all the necessary components in India, we can have better control over quality and design. Even if something goes off track, we can get into line quickly and easily.

The recent budget abolished tax on importing certain components which are not available in India. That is a good move. Though Indian brands could not manufacture successfully in India so far and are getting them manufactured in China, now Indian brands have stabilized and there is hardly any difference in quality and reliability between the Indian brands and MNC brands. Now Indian brands are able to control and monitor their R&D, design, manufacturing, etc as good as MNC brands, though all process takes place in China.

Initially when we started manufacturing and assembling in India, we had many challenges, but over a period when things stabilized, we were able to control R&D, quality and manufacturing.”

Online retailing is a threat to some but an opportunity to those who know how to manage it sensibly There is a general complaint from the traditional distributors and retailers that online retailers such as Flipkart, Snapdeal, eBay, etcare offering the same products at much cheaper prices,compared to the traditional channel, and are upsetting the MOP, posing a threat to the traditional sellers. Nowadays thisprice differences between e-commerce sites and traditional channels have become a big issue. In this regard, Sanjay opines, “Nowadays all Chinese brands are launching online at very competitive prices. 6 months back, online sales were only 3% now they have increased to 8-10% in general in India so we too want our nearly 10% sales should come from online sales. Recently we have launched some of our brands on Flipkart, eBay and Snapdeal.Initially we are launching only a few exclusive models via ecommerce sites so that we can have better control over them.Since we do not launch the same models online and on traditional channel, for us the price differential is not an issue and we control MOPs well. But in case we launch some model online and offline simultaneously, we will ensure that they will not breach the MOP of the traditional channel. Online is a great opportunity without any doubt. Next, online is an easy way to launch new products, whereas launching via traditional channel involves many complexities. Online sales will continue to grow in future. Right now online retailers are working with low taxes compared to traditional channel, but let us see what the government will do in the coming months.Yes, there has been panic among traditional distributors, retailers and LFRs (Large Format Retailers), but these online sales usually stabilize at 15-20% and do not grow beyond that, I think. Next online sellers are working on very less margins and this will also be a deciding factor in future how they can sustain on such low margins. AccordingSanjay to me,Kalirona, traditional channel Sr. GM has its own confidence level and will remain there with a big share. Future will tell how things will shape up. People have higher confidence in traditional channel because they directly interact with the sellers, whereas online sellers and buyers interact remotely. Buyer is often doubtful about the online sites when he thinks about service.”

All other things being same, a better service provider has edge in the competition In a tough competitive market while

competing with MNCs and big players, with all other things being same, service quality will decide the winners and losers. Related to their service policy, Sanjay comments, “Service has been our strong point since beginning—we give the best and quick service to the end users. Topclass service and unique features have always been our strong selling points that kept us ahead of our competitors. We have good control over our service network; we have our own TRCs, call centers, managers, technicians, etc. We have nearly 70 TRCs and about 700 ICTs. TRCs are our own, but ICTs are third-party. All in all, we have close to 800 service points pan-India.”

Along with good products, fitting accessories are essential to win the customers Smartphone accessories segment is a fast growing market in India. According to Sanjay, “Mobile phone accessories are an attractive market today. For accessories, we launched a separate vertical that functions in coordination with other verticials. We are providing battery, charger and cover. Whenever we launch new models, we are now separately providing accessories. We have started manufacturing batteries for all our models in our factory in India. Now even chargers and flipcovers are also available. In the next 3 months, we are coming up with more powerful batteries, 3000 mAh and above, so that people can continuously operate their smartphones for a longer time.”

Due to their invaluable support, Intex has been able to build a high credibility amongst several million satisfied end users. Based on transparent, fair and ethical dealings, Intex has a simple channel strategy - how to increase sales in every market and at the same time ensure that all channel partners make money and work in harmony.

Intex has a simple channel strategy how to increase sales in every market and at the same time ensure that all channel partners make money and work in harmony.

Regarding future plans,Sanjay concludes,“Now our penetration and reach have increased a lot.

Out of 612 districts in the country, we are present in over 550 districts. After 2 years, we want to be among the top 3 brands in India.In the coming months, we want to sell 20 lac handsets including feature and smart phones (as I mentioned,at present, we sell 15 lacs per month). We want to increase the share of smartphone sales and not expecting a big increase in feature phone sales.

We want to increase smartphone sales to 8-10 lacs per month.Earlier we were into tablets but later we kept that vertical on hold completely six months back, because there were lots of cheap brands available, margins were low and the market was messy. Since the markets have stabilized now, we again plan to comeback into tablet market.

Already we have 18 models for smartphones, as I said, and now we are launching 6 new models every quarter. In feature phone segment, we have 25 models starting from Rs 800 to Rs 2500.Initially we had one experience zone namedIntexSquare in North India, but we kept it on hold due to some reasons and now we want to open IntexSquares pan-India again by the end of this financial year.”

mobility October 2014

19 CMYK

CMYK

MOb i l i t y f e at u r e d

ANDROID-BASED

connected car stereo is here

A

s the consumer device experience is merging with the automobile. The automotive industry is changing faster than ever and software is at the center of this transformation. With the Internet becoming more popular with the urban crowd, Clarion introduced the Internet ready device which is optimized with Android operating system and is compatible with all smartphones.

The device allows you to browse the Internet and also allows Wi-Fi connectivity. To escalate the entertainment quotient further, Clarion has also tied up with T-series which will give the users unlimited access to a wide range of music albums and songs. Clarion also has their technology partner Infogo which already operates an online music store apps offering you a catalogue of more than 25 million fully licensed, DRM-free songs to choose, from the world's biggest music labels.

A first of its kind in India, Carion AX1 is a complete infotainment device and promises a new and exciting experience for all gadget and technology enthusiasts.

and Bluetooth streaming, the Android-based Clarion AX1 includes leading-edge features such as Wi-Fi connectivity and portable hotspot/ tethering, app store access to buy and download music, compatibility with Android smartphones/ tablets, audio/video playback via USB and SD input, full HD to enjoy videos in 1080p, 6.50 capacitive multi-touch display and rear camera input capability.

The AX1 is Clarion’s first full automotive grade connected car stereo that runs on an Androidbased operating system. Unlike smart phones or tablets, this device is certified to be safe for use in your car.

The AX1 is priced at MoP of inR 55,990 The AX1, which stands for ‘Android Experience 1,’ is a touch-screen two-DIN system which runs on the Android 2.3.7 Gingerbread OS. It is powered by an ARM Cortex 800MHz processor with 1GB of RAM, and features a 6.5-inch WVGA TFT LCD capacitive display.In addition to more traditional IVI features such as AM/FM radio, GPS navigation 20

mobility October 2014

Sold exclusively through Supreme Audiotronics Pvt ltd India, New Delhi - 110028 Tel. 011 456699900

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

21 CMYK

CMYK

c ov e r s t o ry

CMYK

CMYK

I

ndustry experts predict that the mobiles of the future will become remote controls and ultimate multifunctional devices that will dominate most of our daily activities— both professional and personal. The technology involved in mobile phones and mobile communications has been developing so rapidly over the last few years that the possibilities for the future seem limitless.

The mobile industry is moving at such a fast space, it is often hard to keep up with the new innovations. Let us sift through some of the big, predicted future trends coming to smartphones within the next two or three years.

With every major mobile phone release, users are treated with an ever-expanding list of advanced features. Some are more useful than others, but they all represent an industry that is always on the move and always changing. The next big feature to make our lives easier is usually only an upgrade away but we have decided to gaze a little further into the future. Features are getting more in number and sophistication, and prices are coming down, making them more and more affordable to a common man, as never before.

“Consumers are looking at an evolved mobility experience from a smartphone which not only gives them the ease to communicate while on the go but enable them to become more productive at the same time. Right from completing everyday tasks like reading and writing to watching movies and searching the web, smartphone users are now opting for mobile devices that have a wider screens, quality views and higher speeds,” according to Ashish Gupta, Director--Carrier Sales, BlackBerry India.

www.mobilityindia.com

c ov e r s t o ry

Advance Designs and Better Features Smartphone adoption in India has seen a rapid increase over last four years and smartphones are increasing becoming inseparable gadgets in people’s lives. In today’s world, smartphones are becoming one-stopsolutions for communications, entertainment, capturing moments and connecting with what is happening around the world.

Sachin Devsare, Executive Director, Karbonn Mobiles, envisions, “In future, we may find more 4k ultra HD TV coming on smartphone displays.

3D on smart phone has flopped because one has to wear 3D glasses which nobody likes. People want to see sharper, brighter and clearer picture and that desire is never going to end so high resolution and powerful displays are going to appear.”

Internet penetration in India has also pushed the adoption to a new level. Companies like LG believe in being in direct interaction with customers to know what features and designs they want and what gives them the best comfort and experience.

Amit Gujral, Marketing Head, LG Mobiles, clarifies,“If you look at LG’s mobile portfolio, you can see that we try and incorporate smart, interactive and intuitive features in all our products. The idea is to keep things easy for the consumer when he uses an LG Smartphone. In addition, here at LG, we treat the feedback from consumers as the most vital information for designing the smart device and adding new features. We first ask the consumer what he wants, and then test and incorporate those solutions into our products.

To give an example, LG realized while studying users, that as phones got larger, it was getting more difficult t o properly access s i d e

keys and hence we introduced the rear key on our products.

We introduced the camera with OIS technology to prevent blurring. Apart from this, LG brought in three core UX features, the Smart Keyboard, Smart Notice and Smart Security. The Smart Keyboard functions on adaptive technology that learns as you type for faster input and reduced errors. The height of the keyboard can be adjusted and individual keys can be customized with frequently used symbols. Smart Notice is a personal assistant that offers suggestions and recommendations

Mr. Praveen Valecha Regional Director – APAC BU India, Alcatel Mobile

Transparency in smart phone designs,may vary from partial transparency to full based on user behavior, phone usage patterns and location-based information. To secure confidential data, Smart Security like the Knock Code was developed by LG that unlocks the device with the help of a knocking pattern, a personalized code set by the user that can be entered anywhere on screen. With G3, LG became the pioneer in gesture selfies. Simply clench the fist into a gesture that the phone will recognize, and an automatic countdown timer will launch, snapping your self-portraits in seconds. All these features were introduced keeping in mind the consumer. In future too, our innovations would be around consumers’ needs and all our R&D is about making life easy for our consumers. For LG, ‘customer is the right teacher and guide’.”

Indian market is currently witnessing an ever changing technology influx from various brands across the globe. From dual core to quad core, VGA to 41 MP much has changed within a short span of time. And this trend is set to continue. Enhanced and powerful battery technology is definitely going to be a feature smartphone players will work on while keeping the smartphone as thin and light as possible. Cameras are becoming more and more powerful.

Arvind Vohra, India Head, Gionee Smartphones, states, “Increasing focus on style

mobility October 2014

23 CMYK

CMYK

c ov e r s t o ry

Mr. Ashish Gupta Director--Carrier Sales, BlackBerry India

In the future there will be more focus on a unified form of communication where the user can access to daily utility icons and application with just a simple touch gesture or the click of a button

quotient especially in terms of slimness will be a key factor. Gionee has already created new benchmarks by first launching slim S5.5 and now beating its own record by announcing the arrival of S5.1 which has been acclaimed by Gunnies Book of World Records as World’s Slimmest Smartphone. Clicking selfies has become a trend nowadays and a rotating camera is going to be ideal for all selfie lovers. Gionee Elife E7 Mini also has a 13 megapixel rotating camera that was a big hit with the youngsters and allowing them to take selfies from any angle. Camera that actually matches up to a professional range or surpass them will be the next attempt. Smartphones are getting more powerful and feature rich day by day. Battery life is always a crucial component in any smartphone. In future gaming is expected to take user experience to a higher level combining all the best hardware and software features on a device. Some of the key features that will change the gaming will include better UI ecosystem, Optimization, Extended battery life, Style quotient and camera as well as a professional camera.”

From features perspective smartphones have

24

mobility October 2014

taken innovation to the next level where we are witnessing them to work as ‘helpers’ in the form of a ‘digital assistant’ which are now available on most of the smartphone operating systems ranging from BlackBerry OS, iOS and Windows.

With advent of technology, not only the software has improved but the hardware too especially, the camera which has seen a drastic shift in quality both terms of camera resolution and image quality. All this added to the rising trend of taking ‘selfies’. Seeing the high adoption of smartphones with a clear focus on the quality of cameras, smartphone makers are now introducing front high resolution cameras which are now available on low end as well as flagship smartphones.

Ashish Gupta of BlackBerry adds, “Recently launched BlackBerry Passport encapsulates many desired features and caters to the ‘power professional’ in the most efficient and productive manner. The device is an amalgamation of new design innovation with its unique square form factor and is the first of its kind. It is packed with a long lasting battery with an updated OS (BlackBerry 10.3) and offers a seamless user experience while on the go. Its touch QWERTY keypad makes the device more functional. In the future we see further advancements in smartphone technology.

All these innovations should be well aligned to the consumer requirements so that users get the best experience.”

According to Jerold Pereira, CEO, Videocon Mobiles, referring to LTPS Screen of (Infinium Graphite), their focus is more on brighter displays with accurate color reproduction and lower power consumption and since curved screens have not worked, new technology that is awaited is bendable displays. He further believes that software is going to be a big player in defining features in future.

“The advent of MEMS (Micro Electro Mechanical systems) cameras to replace the conventional VCM (Voice Coil Motor) enabling you to make slimmer devices & faster focus times. Moving forward there is a new technology called Array cameras under development which will render the entire concept of Auto Focus cameras completely redundant.

The height of array camera is only 3mm with no moving parts,” adds Jerold Pereira.

Smartphones will wirelessly control the communication between various devices including home devices, according to Praveen Valecha, Regional Director – APAC BU India, Alcatel Mobile. Much higher

resolution cameras with smarter integrated apps on how to enhance while taking the pictures will come up.

According to Amit Gujral of LG, the Camera on Smartphones should not be seen as just a snapper to click photographs. The key focus of all manufacturers would be to improve the quality and capabilities of a smartphone camera to shoot DSLR-standard pictures. Hence, one can expect a lot of innovations happening in this space in future!

Amit Gujral further adds, “With G3, LG is already offering a very powerful front camera which is excellent at taking selfies. The G3’s 2.1 MP front camera incorporates new enhancements like a larger image sensor and larger aperture for more light input and better selfies. Apart from the 2.1 megapixel front facing lens, the G3 also boasts gesture controls to allow for perfect selfies. The G3’s 13MP OIS+ Camera captures stunning imagery, acquired through the use of its Laser Auto Focus, a first of its kind feature in any smartphone till date. This feature measures the distance between the camera and the subject using a laser beam to capture images.

This simplified image capturing process utilizes the tap of a finger to bring the subject into focus, simultaneously triggering the shutter.”

Smartphones as Future Multifunctional Devices With all of the great technology available, it’s no surprise that people are upgrading to the newest smartphones on the market. A recent survey spotted some interesting trends among smartphone users.

The new breed phones are more like tiny laptops; people prefer using their smartphones to their computers. In a survey, 70% of smartphone users preferred using their phone to access the Internet to using their computers. People are relying on phones far more for standard features like calling, texting and e-mailing. Approximately 53% of the survey’s respondents said that they

www.mobilityindia.com

CMYK

CMYK

c ov e r s t o ry

used all their smartphone functions sometime or the other. That percentage dwarfs the other 17% who admitted to only using only the basic essential functions.

The consumption of content via web browsing on smartphone has been increasing.

Additionally, the innovations in technology have helped in using smartphones and desktops in sync with one another. As we progress towards a connected and ‘smart’ lifestyle, it is becoming extremely important to have access to multiple devices so that content is readily available on a different screen, if one screen is not sufficient.

Although, smartphones today are proving to be productive tools while on the move, consumption of content on several different screens including smartphones, laptop, tablet and desktop is an option that is now available to the consumer, which was not there earlier. This feature is going to improve further to give the users a better experience.

As processor manufacturers continue developing smaller, less power hungry and increasingly powerful smartphones, users are shifting more and more of their activities to smartphones away from the traditional desktop computers making later less and less desired.

“Keeping the present trends in mind, BlackBerry has made various feature enhancements on smartphones which work extremely well with desktops, laptops and tablets. BlackBerry has the innovative BlackBerry Blend feature on BlackBerry OS 10.3 based devices which offers instant view of notifications, text messages, personal e-mail and access to contacts and media on a real-time basis on Blackberrypowered computers and tablets.

BlackBerry Blend works on desktop operating systems including Mac OS X 10.7 +, Windows 7+ and Android tablets running Android 4.4+ via cellular, USB or Wi-Fi connection.

In addition to that, the Miracast Technology on the BlackBerry OS 10.2 works as a second screen and enables the consumer to create their own ‘Gadget’ ecosystem using their BlackBerry devices,” says Ashish Gupta of BlackBerry.

It is an experienced fact that PC shipments

www.mobilityindia.com

are falling because users are now shifting to tablets and smartphones. Using the internet on the go is on the rise. “Smartphones may not be able to literally replace laptops and desktops, but definitely more and more integration going on and expected to increase further in future.

Desktops and laptops will be used only for limited and more cumbersome works like office, professional jobs and heavy works at home. All simple and routine works will shift smartphones,” believes Praveen Valecha of Alcatel.

“Holographic projection, laser projection are still design concepts. The introduction of MHL allows a mobile device to be adapted as a computing device. However huge improvements within the operating systems are required before mobile phones can replace conventional desktops/laptops. Another limiting factor is the heat generated by typical computing cores,” clarifies Jerold Pereira of Videocon.

According to a CISCO report, data consumption is going to jump 200% in the next 3 years. Within this data consumption pie, video consumption is going to be a major share. You need higher processing capabilities for that. More advanced processor architectures will be needed.

Sachin Devsare of Karbonn foresees, “An important factor for future is transferability and Internet of Things. Now we are looking for smartphones that can talk to our TV, computer, home appliances, etc. Data consumption is going to skyrocket in India in the coming years. To deal with enormous amounts of data consumed in future we need more advance processors. In a nutshell, future smartphones need to do more things, more

Mr. Jerold Pereira, CEO, Videocon Mobiles

Wearable technology will interface with mobile device to constantly monitor critical parameters such as Control cameras, fingerprint sensors, voice recognition, Blood pressure sensor etc things simultaneously and more things faster with superior quality. Karbonn’s 4G devices are in the pipeline. We are also launching 2G and LTE combination; and 3G and LTE combination. Multimode PCDAs are also in our consideration. Cloud usage will gain momentum by next year.”

Augmented Reality and Biometrics According to Jerold Pereira of Videocon Mobiles, gesture wearable technology will interface with mobile devices to constantly monitor critical parameters such as control cameras, fingerprint sensors, voice recognition, blood pressure sensor, etc. The mobile devices will serve to compute and transmit this data and serve warnings if required. This will revolutionize healthcare. But Arvind Vohra of Gionee believes Indian ecosystem is not yet ready for such a feature yet. According to him augmented reality is combined metrics of various elements and just having a feature would not help the cause at least for the coming few years.

mobility October 2014

25 CMYK

CMYK

c ov e r s t o ry

How Smartphones are Going to Play on the Cloud?

Along with the power and flexibility of tomorrow's devices, we can see a leap to cloud computing be smartphones. We will witness the emergence of multi-platform cloud enterprise mobility management solutions which will enable businesses to easily secure and manage corporate and personal devices in a low-cost

and easy-to-use way. The new cloud solutions and services will minimize the complexity of managing a fleet of disparate devices from a mobile device.

Ashish Guptaof BlackBerry reveals, “In recognition of how critical the cloud is for today’s modern enterprise, BlackBerry will soon launch a new, easy-to-use cloud service for managing mobile apps and devices. The new cloud service is something enterprise clients have been demanding for a long time.”

Flexible controls for users, like self -service management, groups, web-based apps and content, each organization will be able to define the level of management that’s right for their business and users.

“Cloud computing is a key element with increasing data consumption across devices but cloud usage reaching smartphone level to its fullest is still a few years away. At this stage it is majorly restricted to computers,” adds Arvind Vohra of Gionee.

Mr. Amit Gujral Marketing Head, LG Mobiles

The key focus of all manufacturers would be to improve the quality and capabilities of a smartphone camera to shoot DSLR like pictures. Hence, one can expect a lot of innovations happening in this space in future!

Mr. Arvind Vohra India Head, Gionee Smartphones

Some of the key features that will change the game should include better UI ecosystem, Optimization, Extended battery life, Style quotient and camera as good as a professional camera

26

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

c ov e r s t o ry

Mr. Sachin Devsare Executive Director, Karbonn Mobiles

How the Present Operating Systems will Upgrade and New Ones Evolve Smartphone makers, along with the launch of a new device are also offering updated versions of operating system that are not only visually pleasing but offer enhanced user interface (UI) which helps in seamless experience. We also see that in the future there will be more focus on a unified form of communication where the user can access to daily utility icons and application with just a simple touch gesture or the click of a button. For us the most important point has always been to cater to the requirement of the end user and with regular feedback, smartphone experience can not only be improved but can be taken to the next level.

“With regards to operating system, innovation is limitless as technology evolves, we will see smarter smartphones with unique operating systems that will enhance the overall experience of the end user,” according to Ashish Gupta of BlackBerry India.

Regarding operating systems, Sachin Devsare of Karbonn believes, if a new OS has to evolve, the

www.mobilityindia.com

winner will be the one who will lead the evolution the fastest way—it has to be made simpler to use, attractive, faster, efficient and hassle free. To add to that a robust ecosystem should be developed for the developers who develop the OS.”

4G and Beyond 4G is here and with it comes a new array of functionality and speed to enhance our mobile lives, 4G LTE Advanced will bring in speedy wireless connectivity that will provide consumers cable-free home Internet connectivity options allowing download and upload speeds of up to 150 Mbps and 50 Mbps, respectively. 4G will allow businesses far greater flexibility and higher speeds and can help in online payments. Could will amplify the benefits of new technologies like data analytics, by putting them right on the front line.

Praveen Valecha of Alcatel believes that with 4G upcoming, all dish TV/satellite TV being replaced with smartphone technology with 4G support and also the smartphone will redefine the meaning of digital & electronic media from technology perspective.

According to Sachin Devsare of Karbonn, “At

If a new OS has to evolve, the winner will be the one who will lead the evolution the fastest way—it has to be made simpler to use, attractive, faster, efficient and hassle free present availability and coverage of networks is a limitation. Even 3G is available only in 52+ cities.

A major initiative is need from the government as well for service providers to increase the availability of network across the country.”

In a nutshell

The future smartphones will be multifunctional devices with much smarter and powerful features.

Devices will become slimmer and will have more powerful batteries offer longer working hours.

Displays will have resolutions and will give much sharper and clearer picture. Smartphones will be able to control several devices such as desktops, laptops, home appliances, printers, remotely and more effectives. People are going to shift most of the simple and routine tasks to smartphones leaving only cumbersome and heavy work like such as office and professional work, heavy home, etc to PCs and laptops. Cloud computing via smartphone will gain momentum. Data consumption will double within three years with video occupying a major share and 4G adoption will increase data speeds. And the list seems endless. mobility October 2014

27 CMYK

CMYK

c Ov e r s t O ry

28

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

mo b i l i t y p e r s on a l i t y

c ov e r s t o ry

"We are not shutting down;

we are here to stay"

Sunil Lalvani, MD, BlackBerry India, in an interaction with Mobility India at the launch event of Blackberry Passport in Delhi, shared about the Blackberry Passport launch, the landscape for BlackBerry in India, and what the company is focusing on.

We are coming back with greater strength, building more and more services solutions to go with our strategy on IOT and security. BlackBerry Passport is a symbol of mobility

strengths; the third being ‘unified communication and collaboration cutting across’; and the fourth is day-by-day growing Internet of things. We have been always synonymous with the security over the years; never more so than today, when all networks worldwide complain about security and their concerns, etc.

Sunil Lalvani, MD, BlackBerry India What are the latest trends you see in the smartphone industry these days and what kind of strategy Blackberry has adopted to match or set the trend in this segment?

We at Blackberry are very excited about Blackberry Passport; there is a lot that everyone talked about this product for the last few months.

It was already unveiled globally in three different countries simultaneously before the India launch.

Almost on a weekly basis, we are tracking the plethora of devices that are coming into the market in recent times. In today’s connected world, we all need to be socially active to stay in touch with the latest trends. Today, we are heading towards Internet of things for endpoints connected devices such as smartphones. Blackberry recognized this and acted in accordance. Few months back when we restructured our business, we reorganized ourselves into four key verticals: First one is ‘devices and hardware pieces’ continues to be the key element of our business; the second one ‘the enterprise software’ which we have been synonymous with over the years is one of our key www.mobilityindia.com

What is your outlook and business strategy for Blackberry?

A lot of critiques wrote us off a year ago. People are doubting Blackberry’s long term strategy and even our existence. People are saying that we will be out of business after a year. The recent quarter result declared showed that our cash and investment continues to grow which is sign that we are on a comeback trail.

Our device and hardware focus will continue, but we are rapidly growing on services and enterprise software business front. We sold almost 3.5 million new enterprise software licenses in the last two quarters. It showed one thing corporates trust us; they rely on us and they are buying, updating and using the software licenses that we have been rolling out. Our BBM base has grown from 85 million to 91 million.

What is your take on IBM-Apple tie-up? Is this a bad news for Blackberry?

The market is fragmenting; there are many smaller players. The IBM and Apple tie-up is actually very good which will open up the market and there is going to be a greater proliferation of smart devices. Blackberry is several notches above all the competition when it comes to the

security certifications and enterprise technology, because we manage cross-platform devices right from BB10, BBOS, Android, IOS and by the end of the year, we will have Windows manage as well.

What is more we have the largest number of third party, independent security certifications in the world; these are the things corporates want to be answered before they secure their network infrastructure with the vendors. We have 45 third party independent security certifications.

What is the target audience of your latest product Passport and how it is going to benefit?

Our target audience is power professionals.

The wider screen of the Passport gives the productivity or the added edge, there is powerful battery life, it has top of the line specs and the new innovative qwerty keypads with flick and swipe gesture, which is first of its kind. Hence it is a great device for professionals like lawyers, doctors, CAs, people who analyze lots of numbercrunching analytical work.

How Blackberry Passport is different from your other flagship devices?

We launched Z3 in June and there is no price change till date. We have been getting good response. We had two price revisions of Z10 over a period of 18 months as we had to write down some inventory and we are now coming out of it.

Passport is competitively and aggressively priced with great specifications. Blackberry Passport stands out better compared to other flagship devices of competitors in terms of specifications. mobility October 2014

29 CMYK

CMYK

produ c t p ort f ol i o

BLACKBERRY Quadmicrophone array, including one in the phone speaker. The four microphones work together to enhance call audio

3 row Touchenabled Qwerty Keyboard

Phone Speaker with Microphone for Active Leak Compensation Rear Camera & LED Flash

30 30

mobility mobilityOctober October 2014 2014

www.mobilityindia.com

CMYK

CMYK

produ c t p ort f ol i o

PASSPORT 3.5 mmStereo Headset Jack

Top View Rear Camera & LED Flash NEW: BlackBery 10 OS 10.3 supports exFAT with a MicroSDXC card.

When you first install an exFAT formatted card, the device will prompt you to download drivers NEW: Nano SIM card and MicroSD card slots– accessible by opening door from the top edge with a fingernail

Stereo / Noise Cancellation Microphones

Stand by Power on/off button

Sensor Array

Notification LED (multicolor) Front Camera

4.5" Diagonal Square Screen

Note: Only the top part of the backplate is removable (i.e. from the top to the fret line)

Main Microphone

Bottom View

Multiport - support MicroUSB for charging and data transfer and microHDMI out.

Speaker Ports

www.mobilityindia.com

mobility mobility October October2014 2014 31 31 CMYK

CMYK

f e s t i va l O f f e r

G N I R U D Y U B O G A D G E TS T this FESTIVE SEASON The New Year just around the corner, the excitement is reaching its height.

To express your love for your friends and family, you need to be very thoughtful while choosing gifts for them.

BESt SMARtPHONES Apple iPhone 6 and 6Plus (Price: Rs 53,500-Rs 80,500) Specs: 4.7-inch LED backlit IPS screen (1334x750p, 326pp1), A8 chip with 68-bit + M8 motion coprocessor with 1GB RAM, 16/64/128 GB internal storage, 8MP rear, 1.2MP front camera, iOS 8.

Samsung Galaxy Note 4 (Price: Rs 58,300) Specs: 5.7-inch Quad HD Super AMOLED (2560 x1440 pixels) display at 515 ppi pixel density with Corning Gorilla Glass 3 protection, Android 4.4.4 KitKat OS 1.9GHz octa-core (1.9GHz quad core + 1.3GHz quad core) processor, 3GB RAM 32GB internal memory expandable up to 64GB, Rear camera: 16M+ Smart OIS/ Fast AF, Live HDR(Rich Tone) Front camera: 3.7MP + F1.9/ Selfie (90º), Wide selfie mode (120º) 3220 mAh battery (Fast charging), S Pen

Sony Xperia Z3 (Price: Rs 49,990) and Z3 compact (Price: Rs 44,990) Specs: Xperia Z3 smartphone along with a compact version of it called Z3 Compact last month.

Both the smartphones run on Android 4.4 KitKat OS sugarcoated with Sony’s custom UI. Sony is eying PS 4 gaming enthusiasts with 32

mobility October 2014

its smartphones which comes with PS4 Remote Play functionality and PlayStation certification

BlackBerry Passport (Price: Rs 49,990) Specs: 4.5-inch IPS display (1440x1440 pixels, 453 ppi), 2.26 GHz Krait 400 quad-core Qualcomm Snapdragon 801 processor, 3GB RAM, 32 GB storage + microSD slot up to 128 GB, 13MP rear camera, 2MP front camera, 1080p Full HD video, 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, 3450mAh battery, BlackBerry OS 10.3.

Alcatel Onetouch Idol X + (Price Rs. 13,999) Specs:Bluish Black, with 16 GB, Octa Core Soc at 2 GHz, 2 GB RAM, 5-inch FHD 1080P 441 PPI, Upgradable to Android 4.4, Free JBL earphones in the box

Motorola Moto E (Price: Rs 6999) Specs:Dual SIM (GSM + GSM), 1 GB RAM, 4.3-inch To u c h s c re e n , Android v4.4 OS,

Redmi 1S (Price: Rs5999) Specs: Dual SIM (WCDMA + GSM), Android v4.3 OS, 8 MP Primary Camera, 1.6 MP, Secondary Camera

Asus Zenfone 5 (Price: Rs 9999) Specs:Android v4.3 OS, 8 MP Primary Camera, 2 MP Secondary Camera, Dual Sim (GSM + GSM)

CAMERA

Gionee CtRL V4S (Price: 9999) Specs: Optimized by QuadCore 1.3 GHz for fast and speedy performance and comes with Android 4.4 OS with DTS and Dual SIM

The Nikon D5300 [Price: Rs 67,950 (with AF-S 18140mm VR Kit Lens), Rs 54,950 (with AF-S 1855mm VR Kit Lens), Rs 49,450 (Body only)] Specs: Excellent photo quality, a great feature set, and speedy performance put the Nikon D5300 ahead of the pack.Offer includes 8GB SD CARD + D-SLR Bag, DX D-SLR Kit + Lens Combo Offer!! www.mobilityindia.com

CMYK

CMYK

BLUEtOOtH SPEAKERS SMC650 Bluetooth Speaker (Price: Rs 2199) This portable Bluetooth speaker is suitable for use with a mobile phone or any other device with Bluetooth.

It also features FM radio and the option to play music straight from a Micro SD card.The built-in microphone allows the speaker to be used to make and receive calls via a Bluetooth-enabled mobile phone at the press of one button.The speaker is available in red or black.

Amkettetrubeats Pixie ( Price: Rs 2195 with 1 year guarantee)

AmketteTrubeats Pixie is a portable Bluetooth speaker which comes with beautiful multi-color silicone sleeves. Simply take one off and put on another color sleeve and give your speaker a fresh look.

DISCOUNtS AND OFFERS: Offers from providers oPPo Mobiles india rolls out exciting contest: The contest, that commenced on October

15, 2014, allows users to win home digitization products worth Rs. 5 lakhs as the grand prize and 10 other lucky winners can take home OPPO N1 (worth Rs. 32,990) exclusively signed by superstar and OPPO brand ambassador HrithikRoshan.

Smartphones with festive discount offers from Karbonn: • KARBONN SPARKLE V @ Rs 5,999/-.

• KARBONN TITANIUM OCTANE @ Rs. 9990/• KARBONN TITANIUM OCTANE PLUS @ Rs.11,900/• KARBONN TITANIUM S20 @ Rs 4,999 • KARBONN S5 ULTRA @ Rs. 6,999.

ACER: ‘VrroomMachayeDhoom’ offers 15 lucky consumers a chance to win a Bajaj Pulsar 180 Motorc ycle in addition to an assured gift on purchase of any Acer A s p i r e laptops operating on Intel Core i3 processor and above. The offer kick starts on Sep 25 and will go on till Oct 31, 2014.

Xbox Microsoft Amazon

offering a cool discount of Rs 4000 on the Xbox One and giving FIFA 15 absolutely free of cost with its purchase. The Xbox One is currently available on Amazon.in at a price of INR 35,990.

Canon offering: As an eclectic festive offer, Canon is offering the Double Zoom Lens Kit with EOS 1200D(EF-S 18-55mm IS II + EF-S 55-250mm) at an attractive discount of approximately Rs 3000 on the camera and its variants.

•

Canon is off ering afree portable charger for mobile devicesworth Rs 1795to each customer on purchase of the EOS 1200D Double Zoom Kit only.

•

Canon Digital compact cameras come with an exciting offer, which is afree portable charger for mobile devices worth Rs 1095 with every purchase.

•

Canon is off ering a chance to win an Indigo voucher worth Rs 12,000 to customers on the purchase of EOS 1200D, for any kit or body only purchase (1200 winners will be announced through lucky draw for the rest of India & slogan contest in the state of Tamil Nadu).

•

EMI option also available on all products, at select outlets only and with select banks only.

•

For its printers range, Canon is off ering a United Colours of Benetton duffle bag worth Rs 999 with the purchase of any PIXMA All-InOne inkjet printer.

one: and are

offers from dIstrIbutors highER EnD PERiPhERAlS: A Punjab-based distribution company headed by Mr. Sanjay Singh deals inconsumable and hardware such as Hard Disk, Processor, LED, Mother Board, Networking devices and Samsung Mobiles. He is associated with the company like LG, Samsung, Gigabyte and ASUS. The company served in the IT industry for the last 12 years. The Company has launched a scheme of “CHABI KHOLO AND JEETO” for their customers. Under this scheme allthe walk-in customer will get one opportunity to open a box with a combination of number. If he/she would be able to open it with right combination of number he can win a Samsung Galaxy Grand Prime.

DigiTAl CoMPUTER: A Meerut (UP)-based distribution company was founded by Mr. Dinesh Singh in 2003.Theyare the exclusive Distributors of

www.mobilityindia.com

ProDot and have the product range like Antivirus Cartridges Networking devices, etc. In this festive they are offering 5% discount on our entire product range. niCE-TECh SySTEMS: AUdaipur based distribution company headed by Mr. DevenderPandya deals incomputer and printer consumable such as Cartridges Refilling solution, TV Tunner, Keyboard, Mouse Headphones and Networking devices. He is associated with the company like HP canon Epson ProDot ITDL etc.

On this festival season they are giving away 8GB Pen Drives on purchase of ProDot antivirus and 4GB Pen Drive with Guardian Antivirus which was launched by the company for the dealers.

mobility October 2014

33 CMYK

CMYK

TRENDSETTER

, the flexible and scalable OS, Forays into India

M

ozilla has been a pioneer and advocate for the Web for more than 15 years. They create and promote open standards that enable innovation and advance the Web as a platform for all. Today, millions of people worldwide use Mozilla Firefox to experience the Web on computers, tablets and mobile devices. With Firefox OS and Firefox Marketplace, Mozilla is driving a mobile ecosystem built entirely on open Web standards, freeing mobile providers, manufacturers, developers and consumers from the limitations and restrictions imposed by proprietary platforms.

In just a few weeks since the first Firefox OS devices hit the Indian market, Mozilla, the missionbased organization dedicated to promoting openness, innovation and opportunity on the Web, has announced further partnerships with popular mobile device brands and app partners in India to launch new smartphones and content services. New Firefox OS devices in the ultra-lowcost category will be launched for the Indian market soon. Furthermore, key apps providers including eBay India, ESPN, Vuclip and Zomato, and will also partner with Mozilla to enrich Firefox Marketplace and expand Firefox OS ecosystem in India.

"The flexibility and open foundations of Firefox OS give operators more choice and empower OEMs to deliver smartphones at more affordable prices,” said Neil Mawston, Executive Director of

Strategy Analytics. “As Firefox OS continues its expansion into key growth markets such as Asia, Central and Latin America, it has emerged out of the 'other' category as one of the top platforms for the global smartphone industry.”

Bringing Firefox OS to India •

Zen Mobile will launch a Firefox OS phone in the ultra-low cost category in India in October.

•

ALCATEL ONE TOUCH launched the Fire C in India, available on Flipkart.com.

•

Spice Retail Ltd launched the Spice Fire One Mi – FX 1 in India. The phone is available on Snapdeal.com.

•

Intex Technologies introduced the Cloud FX as the first Firefox OS smartphone in India, bringing a new device to the ultra-low cost category of smartphones. The Cloud FX is available on Snapdeal.com and also on Intex distribution channels.

•

Karbonn and ZTE is also looking for this space and also planning to launch Firfox OS devices very soon.

collaborations with distributors, app developers and other OEMs. Li Gong, President of Mozilla, said, “The expansion of Firefox OS into a brand new category of smartphones, along with the continued growth of new form factors holds great promise for the adoption of open Web technology and for enabling many more people to access the Web.” Through strategic partnerships with leading app developers in India, including eBay, ESPN, Vuclip and Zomato, Mozilla aims to provide greater access to engaging content and p rov i d i n g a n enriching W e b experience.

Strengthening the Firefox OS ecosystem in India As new devices are launched in India, the Mozilla is also growing the Firefox OS ecosystem through partnerships and

WHAT IS OEMS’ TAKE ON THIS

Deepesh Gupta

Praveen Valecha

"We are thrilled to tie up with Mozilla and ready to offer Zen Mobile handsets powered by the new Firefox OS. Firefox OS opens a new window of opportunities for India and Indian citizens. Most buyers in India are still price conscious and most of them still find owning a smartphone very expensive. Yet nowadays they are aspirational and open to trying new things.

Regional Director APAC BU INDIA of ALCATEL ONETOUCH: "We are excited about this launch and are sure that it will create a new opportunity for customers waiting for an affordable smartphone to upgrade from their feature phones. The device from ALCATEL ONETOUCH based on Firefox OS addresses that segment.

We are also collaborating with Mozilla to identify and bring to market more devices that satisfy users’ expectations with the flexibility and customization of Firefox OS."

34

mobility October 2014

MD of Zen Mobile

The new Firefox OS phone redefines the smartphone category, breaks new price barriers and makes it possible for a huge untapped Indian audience to now own a smartphone. Firefox OS is very easy

www.mobilityindia.com

CMYK

CMYK

treNd setter

to use and will make it possible for every Indian to take advantage of the benefits of the Internet and its applications and help enhance their everyday life."

Keshav bansal

Director Marketing at Intex Technologies “Our motto is to empower each and every Indian with the latest technology.

We must understand that 70% of Indian mobile phone users are still using feature phones and they aspire for a smartphone.”

APP MAKErS Santosh Rao

Head of Mobile Commerce, eBay India “eBay India is glad to announce a special Firefox app with an intuitive, easyto-use interface for a seamless shopping experience that gives consumers access to the best deals on the widest variety of products. Firefox OS is a promising platform that has generated great buzz in the mass market and could play a significant role in accelerating smartphone adoption in the country.

We believe an increasing proportion of online shoppers will now shop on their mobile devices and the portfolio of eBay apps will make this an easy & enjoyable experience.”

Mr. Prashant bindal CEO, Spice Mobility Ltd:

“This is a step towards enabling the dreams of the masses from smaller towns of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of Internet.

Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices.

This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones in India.”

diStriBUtorS Michael Adnani

VP, Retail& Head of Brand Relations, Flipkart “We are delighted to introduce the new ALCATEL ONETOUCH Fire C on our marketplace. With this new device, we will be expanding our portfolio of affordable smartphones and making it possible for every Indian to own a smartphone just at Rs.1990.”

Tony navin

SVP, Electronics and Home at Snapdeal. com “We are excited to launch this new technology in the Indian market. Firefox OS devices by Intex and Spice are exclusively available on Snapdeal.com. We have seen a tremendous response from our customer base as well. At Snapdeal. com, mobile is one of our fastest growing categories and this launch has definitely caught our users’ interest.”

www.mobilityindia.com

gaurav Thakur

Director-Mobile Products & Revenue of ESPN "At ESPN, the fan experience is at the core of everything that we do. To this extent, we’re delighted to partner with Mozilla to bring the depth of ESPNcricinfo content to the growing tribe of mobile users who are adopting smartphone technology for the first time. With user engagement increasing exponentially on mobile devices, partnerships like these help us to get that much closer to our fans.”

Arun Prakash COO of Vuclip

"The promise for mobile in emerging markets has inspired Vuclip from thebeginning.

It's truly fantastic to see world class organizations like Mozilla bringing their innovative products to users in these markets. Video has proved to be an immersive and engaging way to captivate mobile users from all walks of life, and we're pleased to bring Vuclip Premium Video on demand service on Firefox OSdevices. On Vuclip service consumers enjoy the largest collection of exciting premium content through an unbuffered viewing experience regardless of the network variability."

Deepinder goyal CEO of Zomato

"We're confident that our mission of providing a convenient platform to a new and larger user base ties in impeccably with Mozilla’s focus on openness and providing access to one and all."

mobility October 2014

35 CMYK

CMYK

sM a rt a pp s

10 power–packed apps to manage your day-to-day task Airbnb: Make travel planning as mobile as you are with the Airbnb Android App! Airbnb opens the door to the world’s most interesting places to stay and is the simplest way to earn money from your extra space. With over 450,000 listings in more than 34,000 cities, Airbnb connects you with the experience that is right for you. Message hosts and guests, gush over your itinerary, explore fairytale destinations, and

add unforgettable digs to your Wish list. Make that penthouse, yurt or treehouse your next home... or open up your own space to travelers. Wunderlist: This app helps millions of people around the world capture their ideas, things to do and places to see. Whether you are sharing a grocery list with a loved one, working on a project or planning a vacation, Wunderlist makes it easy to share your lists and collaborate with everyone in your life. Wunderlist then instantly syncs between your phone, tablet and computer, so you can access your to-do lists from anywhere.

TouchDown hD: This is the version of TouchDown for Honeycomb/ICS/JellyBean Tablets and Smartphones. This improved version now got revamped UI, card layouts in list views, custom panning screens on home screen, etc. TouchDown HD gets your Email, Contacts, Calendar and Tasks from your corporate Exchange server and gives you a single tabbed view.

gReader | Feedly | news | RSS: gReader is a simple, fast and intuitive feed/RSS reader for Android, featuring beautiful themes, podcast support and full offline support. Read all your RSS/feed news in one place, where keeping up with your favorite websites is as easy as checking your email.

theScore: This app is the best way to follow the NFL, NCAA Football, MLB, NBA, NHL and all major sports! theScore is the ultimate, personalized mobile sports experience with comprehensive and completely customizable scores, stats, news, alerts and much more for Android devices.

36

mobility October 2014

www.mobilityindia.com

CMYK

CMYK

Apps

Contacts Backup and Restore: This helps you to backup your important contacts! You can easily get your contacts back in case you lose your phone or change the handset. Using this app you can backup your contacts through emails, Clouds (if installed) on computer or other device (via Bluetooth). Simple and clean application design is easy-to-use for the user of any age.

Ulysse Speedometer: Is an advanced GPS tool that is not only a high-precision GPS Speedometer displaying the current speed (analog or digital) but also packs in many other exciting features.

MoneyManager Expense & Budget: This is an optimized application for personal asset management. It facilitates efficient asset management.

It does not just record your money coming in and out of your account but deposits your money into your account as soon as your income is input and draws money from your account as soon as your expense is input. You can also manage your budget. It shows your budget and expense by a graph so you can see the amount of your expense against your budget quickly.

SwiftKey Keyboard + Emoji: SwiftKey Keyboard is a free, award-winning keyboard app for Android that delivers the best next-word prediction, smarter autocorrect, support for over 800 emoji, emoji prediction and much more! SwiftKey is an alternative keyboard that gives you smart, fast typing on Android. It is the best keyboard for Android for fast SMS, chat, text and email, becoming the default across all your apps. It is packed full of customization features including over 30 colorful themes, layouts for all screen sizes and devices and supports over 60 languages.

Evernote: Write notes of all types, from short lists to lengthy research and access them on any device. Collect web articles, handwritten notes and photos to keep all the details in one place. Find your work quickly with Evernote’s powerful search.

www.mobilityindia.com

mobility October 2014

37 CMYK

CMYK

i n t e r a c t i on

"We offer Feature-rich Smart Phones at affordable price"

M

agicon Impex Pvt Ltd, incepted in 2004, is an implied manufacturer, importer and distributor of products & services including smartphones. Launched in 2011, Jivi Mobiles is the Magicon Impex’s own brand. Jivi aims to offer mobile phones rich on features at value-for-money prices. With their setups in China, Hong Kong and India, Jivi’s product range caters to different segments of the population, starting with the entry level feature and touch phones with FM to highend 3G Android-based smartphones. In a direct interaction with Mobility magazine, Pankaj Anand, CEO, Magicon Impex PVT LTD, shares his views on their plans, strategies and philosophy about their company and their own brand Jivi.

Pankaj explains, “We started in 2004 as an importer & distributor. We have been pan-India distributor for several mnc brands like Nokia, SonyEricsson, etc. We are state level distributor for Apple Iphone.

With over 10 years of experience in distribution, we know all the ins and outs of distribution trade. We also do sourcing of Electronics, Home appliances & many more products for various well known brands of India. We launched our Jivi brand with feature phones in 2011 in North India. Later we extended it to other regions in India. Our main emphasis from the beginning has been offering quality aftersales-service for the end users.

Initially we started with 7 feature phone models. Now we have smart phones at different price points.”

Jivi Mobiles ensures end-to-end service right from the R&D of the products to manufacturing, product testing and supply. While the sourcing team ensures the best in class products and accessories are offered, the technical team ensures that the best quality parameters are maintained with all the statutory compliances adhered to. Jivi believes in customer satisfaction and this is ensured through their vast network of service centers spread across the nation.

Pankaj asserts, “This Jivi JSP 20, launched at MRP of Rs 1999, is the India’s thinnest smart phone with 9.4 mm thickness. It weighs just 96 grams and runs on Android 2.3 OS. For display, we have a single glass solution whereas others use ‘glass plus plastic’ or two pieces of glass. With a single camera, the phone’s battery gives 7 hrs talk-time

38

mobility October 2014

and 235 hrs standby time. At Rs 1999, this phone gives a feel of Rs 4000 phone of other brands. Our target audience is the people who are shifting from feature phones and touch phones to smart phones. All-in-all, we sell nearly 200,000 handsets each month without ATL activities.

We were selling only through distributors channels & now we have introduced Jivi smartphone through ecommerce giant Amazon.”

With more than 20 branch offices, 533 distributors and 25,000 dealers under its umbrella, Jivi, besides making a mark in India, has expanded its operations offshore Pankaj Anand, CEO, to countries like Magicon Impex PVT LTD

India, Myanmar, USA, Sri Lanka, Indonesia, Africa, Hong Kong, China & Dubai.

Recently Prime Minister has launched the ‘Make In India’ campaign. In this regard Pankaj explains, “As patriotic Indians, we too wish we should manufacture in India, but it is not yet feasible. In India availability of components and skilled manpower is a big problem. In China facilities, infrastructure and skilled manpower are excellent. Instead of in China, if we attempt manufacture the same in India, it would cost several times more. Made in India will be profitable if we have well-trained labor and if the components are available. At present, importing from China remains the best option. Let us hope in near future India will become an efficient manufacturing hub.”

Besides having the right product, it is also

important to have the right distributors. In this regard, Pankaj states, “We have experience at all levels. We know how to select the right partners.

We always focus on providing quality products through quality partners, because the quality and standard of the partners is also as important as the quality of the product. Our distributors stay with us over a long time and we believe in long time relationships based on trust and creditability.

We carefully evaluate the general product line of distributor, his connections in the market and commitment. One criterion is a distributor should have 40 good retailers under him. In every area, we have service coordinators.”

Regarding promotion strategy, Pankaj clarifies, “We are launching online. Soon we are launching a new model Jivi JSP 11 for Rs 2400 with more features. We will promote this through FM, print media and we also participate in small exhibitions in small towns. We have complete promotion programs planned, but often our stocks are sold out even before we launch our promotion programs.

In small towns we put up canopies near colleges to promote our phones to the students and also near gram panchayats. We will work on 360 degrees.

We have an excellent channel network. Our marketing team regularly takes feedback and then technical team in consultation with the marketing team and management determines the requirements. After that the desired specs are forwarded to our R&D and design team in China. We provide only the necessary apps with our phones so that cost remains reasonable to the buyers.

Some apps the buyer can load himself. Whenever a buyer purchases our handset, he will get the complete kit which tells him where our service centers are and how to get the service, etc. We also provide quality accessories. So far we have been selling 200,000 feature phones. About the recently launched smart phone, we hope to sell 200,000 smart phone handsets (in addition to feature phones and touch phones which we have been already selling) a month within a few months. As far as online is concerned, we first post it online for the people to know and after that they will go to offline dealers. We maintain price parity between online and offline selling so that there is no clash between online and offline sales.”

www.mobilityindia.com

CMYK

CMYK

www.mobilityindia.com

mobility October 2014

39 CMYK

CMYK

Date of Pub: 22 October 2014 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15

CMYK