Mobility issue oct-2015

Mobility Monthly Magazine

October 2015

Issue 10

Volume 11

Pages 34

20

www.mobilityindia.com

beyond technology, beyond lifestyle

g

s d n e r t adget

n so a se e v i t fes s for thi

featired app

16 Sheng Fu CEO, Cheetah Mobile

channel focus

26 Mr Milind Shahane Managing Director, (DIESL)

Contents

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Cover Story

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News 10 TELE TALK

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Launchpad 12 analysis 14

Futurists Provide Insight into the Technologies of 2035

featured app

Cheetah Mobile announces its Plans for India’s Mobile Internet Economy

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cover Story 20 Gadget Trends for This Festive Season

tech trends 22

Predictive analysis for Big Data – not just another IT buzzword!

Report

Vmware aligns business mobility offerings in india to us $2.3B market opportunity by 2017

technology and innovation

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H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com

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Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

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Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com

The Sandhi of Music and Technology at IIT Kharagpur

CHANNEL FOCUS

Editor : Swapan Roy Chief Editor : Manoj Jha Associate Editor (Tech,) : Jayanta Ghosh Asst. Editor : E.J. Jawahardatham Art Director : Anit Kumar Creative Head : Karmendra Singh Negi Acct. & Finance : Sandip Sarkar Marketing Manager : Tridip Dey Marketing Executives : Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar Circulation Manager : P. Biswas Production : Ashish Ghosh Ashok Kumar Paul System Manager : Ajay Biswas

DIESL Playing A Key Role in Mobile Distribution in India

review 27

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

insight 30

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Zenfone Selfie, Infocus M812, Vivo X5Pro

E-governance and Digital India Empowering Indian Citizens Through Technology

consumer alert

31

apps

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Ashley Madison Scams on the Rise

Food Ordering Apps!

Mobility October 2015

Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com

www.mobilityindia.com

7

Editorial

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Festive season is back with a bang, with more tech on

Editor’S Choice

Honor 7 smartphone

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pecial, festive offers, deals, discounts, big shopping day, cashback, buybacks, schemes, great saving, coupon, etc— everything is back with a bigger buzz. With Dussera and Diwali round the corner, everyone is preparing their buying lists, some for their whole families. Various online and offline store merchants are hosting grand discount sales and offers to cash-in this festival season and attract more and more buyers.

H

onor 7 smartphone is a fullymetallic device aimed at digital natives. The Honor 7’s frame-free

metallic fingerprint reader allows for rapid 360-degree fingerprint authentication from various angles.

The Honor 7’s 20 MP rear-facing camera allows its f/2.0-aperture lens to capture strikingly vivid low-light-condition images in as little as 0.1 seconds. The 8MP front-facing

It’s hard to keep up with the latest technology, but there are plenty of smart ways to pick the affordable and latest mobile gadgets: smartphones, wearables, cameras, smart TVs, etc. Then there are stylish digital accessories like power banks, pen drives, SD cards, wireless speakers, headphones and so on.

The ratio of online shoppers has been increasing at a higher bar.

Before you start buying, check out all the various ecommerce sites like Snapdeal, eBay, Amazon, Flipkart, Shopclues.com etc their offers and compare them. But make sure you are not misled, while buying online in haste.

Then lookout for bumper bonanza offered by the leading offline stores such as, Croma, Reliance Digital etc with cool discounts and festive offers. Offline can make you feel more secure than the offline.

It is always better to plan and explore early, than hurrying in the last moment and buying a wrong thing.

camera meanwhile offers a wide-angle f/2.4 aperture lens and built-in LED flash.

Swapan Roy roymobility@gmail.com

www.mobilityindia.com

Mobility October 2015

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edit@mobilityindia.com

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News

Snapdeal appoints Adobe veteran Rajiv HomeShop18 CEO Sundeep Mangla as Chief Technology Officer Malhotra Quits Snapdeal, announced the appointment of Rajiv Mangla for the role of Chief Technology Officer. In his new role, Rajiv will establish the company’s technical vision and lead all aspects of the company’s technological development.

Prior to his appointment at Snapdeal, Rajiv spent about 10 years at Adobe Systems where he most recently served as VP Engineering, Digital Marketing. He has been instrumental in Adobe’s foray into Enterprise and Digital Marketing businesses and managed global teams across all solutions of Adobe Marketing Cloud. His responsibilities at Adobe included foundational big data, content and personalization technologies.

Prior to joining Adobe, Rajiv had been an entrepreneur for 10 years and founded couple of companies. Rajiv enjoys leveraging technological advances for disruptive business innovation and believes a lot of traditional businesses will continue to be disrupted in near future by software and technology.

Rajiv holds a BTech degree in Computer Science & Engineering from Indian Institute of Technology, Bombay.

Speaking about his appointment, Rajiv said, “I have been yearning to get back to the thriving startup ecosystem in the country and what better opportunity than Snapdeal which has created a platform that touches hundreds of millions of people across the country. Snapdeal’s digital commerce ecosystem provides innumerable opportunities for high tech innovations at internet speed & scale, which makes it an irresistible challenge. I would like to make technology work hard to create a trusted and easy-to-use marketplace. I am buckled up for a fast paced journey with Snapdeal which is both socially as well as intellectually rewarding!” Rohit Bansal, Co-founder Snapdeal said “Our vision is to build the most impactful digital commerce ecosystem in the country. We are building the strongest technology team at Snapdeal to create future ready and innovative technology infrastructure. At Snapdeal, we believe that our business exists to serve our users and strongly feel that creating a frictionless buying and selling experience is key to our success. We are delighted to have Rajiv onboard and wish him a great journey ahead with Snapdeal family. The technology team at Snapdeal is currently 1000 people strong and the company looks at doubling it by the end of this year. The company has significantly ramped up its technology leadership team and has hired senior leaders from across the globe. Anand Chandrasekaran ex-CPO Bharti Airtel, Gaurav Gupta, formerly the India Head of Scalearc – a Bay area start-up, Amitava Ghosh ex CTO Taxi for Sure and Viraj Chatterjee ex Director Engineering, Adobe Systems have all joined the Snapdeal family as core members of the technology team.

MediaTek and Micromax Collaborate on Mid-to-Premium Range Smartphones

MediaTek Inc announced an enhanced strategic collaboration with Micromax Informatics, India’s leading handset player. The partnership aims to accelerate 4G accessibility and fuel faster smartphone adoption in India’s rapidly growing market.

As part of the company’s India roadmap, MediaTek announced the availability of the Helio family, the premium smartphone chipsets that deliver greater performance and efficiency; and the intention for Micromax Informatics to become the first Indian brand to launch a device on the new Helio premium platform using the Helio X10. In addition, the companies also released the latest mid-range 4G LTE phone – Micromax Canvas Fire 4G – running on MediaTek’s MT6735. The Canvas Fire 4G is an extension of Micromax Informatic’s Fire series, which has been custom built for music lovers.

“India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family” said Vineet Taneja, CEO, Micromax Informatics.

Mobility October 2015

HomeShop18, one of the earliest and most successful digital commerce companies, sees the departure of its Founder and CEO, Sundeep Malhotra. He was at the helm for 9 years, during which he turned HomeShop18 into a multi-screen digital commerce platform, accessible to customers across TV, Web, and Mobile devices on a pan India basis.

“The HomeShop18 journey has been an exceptional one in many ways and for me it’s been an absolute privilege to have led the company from its inception to it being the powerful and respected brand it is today.

HomeShop18 has a great team and I am sure the legacy will continue and the brand will continue to power ahead with my best wishes” said Sundeep Malhotra.

Nikon India Relocates its Corporate Office in Gurgaon

Nikon India announced the relocation of its corporate office in Gurgaon.

This move is aligned with company’s strategy ofstrengthening & reinforcing its outreach across the key markets in India.

The new office, located at Plot No. 71, Sector 32, Institutional Area, Gurgaon, was inaugurated by Mr. Kazuo Ushida, President, Nikon Corporation Tokyo and Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. Ever since its entrance in India, Nikon has been on a growth trajectory and has emerged to be the leader in imaging industry which has necessitated the move to the bigger office. With an area of over25000 sq. ft., this new office will act as the corporate office for the entire country ensuring a holistic customer experience. Aimed at seamlessly integrating people, places and technology while reflecting the company’s values, the new office space will provide improved customer experience, new facilities for employees and scope for growth.

Mr. Kazuo Ushida, President, Nikon Corporation Tokyo, said, “Nikon as a brand is committed to providing the best experience to not only our customers but also our employees all across the globe. India is a key market for us, owing to the demand potential it has exhibited in the last couple of years and today’s announcement will aid in our continued growth and expansion while providing a better work environment to our current and future staff.”

“Recent times have witnessed a tremendous growth in the photography culture in India, our products and efforts have made us the leaders in the space and it gives us great pleasure to further expand our footprint in the country. The new office sports a more efficient layout, more facilities, more space and integration of various departments, in return aiding us keep our baton high and continue to provide best-in-class products and services to our customers,” said Mr. Kazuo Niomiya, Managing Director – Nikon India.

Samsung Unveils free Solar-based Mobile Charging Facilities Samsung said it has installed solar-power operated free mobile charging facilities in the city. Solar charging mobile stations have been installed in front of select Samsung smart cafes across Bengaluru, as per reports.

Mobile charging facility is free of cost and the time spent near the store will be utilized for product demonstrations and conversions, it added. The free solarbased mobile charging facility is a ‘first-of-its-kind in India’ and requires very less maintenance, as per company claims. Solar power capacity of 300 KW is sufficient enough to charge over 20 mobile phones daily.

For more news visit: www.mobilityindia.com

tele talk

Innovation Drives Transformation Ericsson President & CEO Hans Vestberg

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ricsson President and CEO Hans Vestberg delivered a keynote at Ericsson Connect, the company’s flagship technology event in India, in which he underlined Ericsson’s focus on innovation and commitment to driving and capturing the transformation that the development and implementation of ICT brings.

In the keynote, Vestberg said: “ICT is transforming our society and having a fundamental effect on all sectors. At Ericsson, we have always been committed to innovation.

Now we are leveraging the transformational power of mobility, broadband and the cloud, to realize the Networked Society”.

No matter what business or service an organization delivers today, digitalization can bring about significant positive change. The ICT sector is well on its way to capturing the opportunities this brings to people, business and society. Building on its unique position in mobility, Ericsson continues to focus its R&D on developing leadership positions also beyond mobile networks to include the areas of IP networks, cloud, OSS/ BSS, TV & Media, and Industry & Society.

Vestberg continued: “Strengthening our position as a leading software company, as well as establishing early leadership in the standardization and realization of the next generation of mobile networks, or 5G, are key factors for success.”

FOCUS ON 5G Earlier in 2015,Ericsson carried out a world-first demonstration of pre-standard 5G radio technology, delivering speeds of 5Gbps using 15GHz spectrum.

With the high pace of innovation in the device and application industry, users expect ubiquitous coverage and demand the capability to use applications anywhere and anytime. This puts more requirements than ever on the network, since more standards, frequency bands and different layers of coverage and capacity solutions are needed.

A multi-standard, multi-band and multi-layer approach is therefore a key component in enabling growth.

Intel® Rack Scale Architecture for a disaggregated hardware approach that dramatically improves efficiency, utilization, automation and TCO.

Mobility, broadband and cloud transforming all parts of society 7.7 billion mobile broadband subscriptions predicted by 2020, when 70 percent of the world’s population will hWave a smartphone Introduction of Ericsson Radio System in India – a new approach to radio networks on the road to 5G – and Ericsson HDS 8000, a hyperscale upgrade to Ericsson Cloud System that adds new software and hardware to ensure a secure cloud experience

INTRODUCTION OF ERICSSON RADIO SYSTEM AND ERICSSON HDS 8000

Accordingly, at Ericsson Connect, the company announced the introduction of its new Ericsson Radio System to the Indian market. The Radio System is a completely new approach to building radio networks on the road to 5G, with multi-standard, multi-band and multi-layer technology. It delivers the industry’s most energyefficient and compact radio solution, while maintaining performance leadership at half the size and weight of previous solutions.

Ericsson Radio System reduces site acquisition issues and delivers three times the capacity density with a 50 percent improvement in energy efficiency. The system gives network operators the infrastructure they need to support growing mobile data needs, which are predicted to reach 25 exabytes per month globally by 2020, when 5G is expected to be commercialized. With the Ericsson Radio System, total cost of ownership (TCO) will be reduced by 20 percent.

Ericsson also announced the upgrade of the existing Ericsson Cloud System by introducing Ericsson HDS 8000 (Hyper scale Datacenter System)to the Indian market.

Ericsson HDS 8000 is a new generation of hyper scale datacenter system that uses

Combining this disaggregated architecture with optical interconnect technology removes the traditional distance and capacity limitations of electrical connections. This enables a more efficient pooling of resources, which has a positive impact on utilization and energy consumption.

Paolo Colella, Head of Region India, Ericsson says: “In the Networked Society, it becomes imperative to address the connectivity requirements of consumers, and also to tackle the challenges

of security, governance and automation faced by businesses.

“Ericsson is enabling service providers to address these opportunities with our innovative portfolio, including the Ericsson Radio System and Ericsson HDS 8000.

With the new Radio System, operators will be able to address increased demand for mobile broadband and ensure continued subscriber satisfaction. The Ericsson HDS 8000 is built with advanced automation capabilities that take datacenters and central offices to a new level of cloud economics, security and efficiency”.

Ericsson’s vision of the Networked Society is based on the idea that real-time connectivity will fundamentally change the way we innovate, collaborate, produce, govern and live sustainably. By providing new communication tools and access to global knowledge, the Networked Society will empower every person and every industry to reach their full potential.

Mobility October 2015

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LaunchPad

Toshiba Launches Portégé Z20t Enterprise Laptop

Zebra Technologies Introduces Industry’s Most Rugged Mobile Printers

Toshiba launched its Portege Z20t ultra-portable 2-in-1 laptop at Rs 130,000 in the Indian market.

The laptop is aimed at business users and comes with a number of productivity and security features and has a battery life of up to 16 hours in laptop mode and 8 hours in tablet mode. It is available in India through B2B channels only, at present. Portege Z20t sports a 12.5-inch Full HD anti-glare IPS screen with wide viewing angles. It weighs 730g and measures 8.8mm in tablet mode and weighs 1.51 kg as a laptop. The device comes with a fanless body and a reversible dock that enables the tablet to be stowed backwards.

In tablet mode, the device has microHDMI & microUSB ports and a microSD slot, while the keyboard dock adds RGB, HDMI, GBit LAN and two USB 3.0 ports. A cable lock port is part of the design in order to secure the keyboard to desks or other fixed points.

Portege Z20t is powered by Intel Core M processor with Intel HD graphics and 8GB DDR3 RAM. It has 256GB SSD and comes pre-loaded with Toshiba EasyGuard Suite, Trusted Platform Module (TPM), Intel Active Management Technology3 (AMT).

Zebra Technologies Corp announced the launch of the new ZQ500 mobile printer series for field-based applications. The 3-inch ZQ510 and 4-inch ZQ520 printers are portable, printon-demand devices that combine a militarygrade design with simple functionality for printing solutions for the transportation and logistics, manufacturing and government markets.

The lightweight ZQ500 series can be used for a variety of mobile applications including e-citation, parking enforcement, field sales and service receipts, transportation tickets, car rental receipts for vehicle return, proof of delivery and utility readings and invoices. The easy to set up printers feature a simple design offering an intuitive display with only three large buttons and no menus – increasing accuracy for gloved hands and fingers.

The ZQ500 series comes standard with the latest Bluetooth® Smart Ready 4.0 (low energy) connectivity, Print Touch device pairing and support for all major smartphone and tablet operating systems. These printers are also Zebra’s first to support a secondary Bluetooth channel for simultaneous operations– enabling developers to create new device management solutions and helping increase worker productivity.

Intex Presents New Power-Packed 4G Smartphone, the Aqua Turbo 4G Intex Technologies announced the launch of new powerful, sleek, large 5-inch IPS HD smartphone. This revolutionary device is a swift performer on an Android Lollipop 5.1 Operating System and is pre-loaded with a powerful 1.0 GHz Quad Core Processor.

With the Aqua Turbo 4G as you can Multitask with ease with the power of advanced chipset and processor. The Aqua Turbo 4G reproduces 16 million colors on a stunning 5 inch HD display. The device has an astounding 5 MP rear camera and a 2 MP front Camera. The Aqua Turbo 4G comes with the smart wake feature that activates instructions on your phone screen to camera, music or file manager at the swipe of C,M and W respectively.

The instant sharing feature in the Aqua Turbo 4G known as HotKnot helps you share pictures, movies, music or almost anything with your friends in style.

You can simply take AQUA TURBO 4G’s screen closer to the screen of the mobile you want to transfer files to, and the process begins. Intex Aqua Turbo 4G comes with Intex’s primary features like the light sensor, gravity sensor, GPS Tracker and has an ample storage capacity of an 8GB ROM and an extendable memory of up to 32 GB.

Chinese phone maker Launched Meizu MX5 Smartphone Meizu MX5 smartphone has been announced in India at a price of Rs 19,990.

Meizu MX5 will be available exclusively on Snapdeal. Meizu MX5 first batch is already sold out on Snapdeal and the registrations for the next sale will open soon. The MX5 smartphone features a 5.5-inch Full HD AMOLED display with Corning Gorilla Glass 3 protection and the Home button on MX5 doubles up as fingerprint scanner The smartphone features a 20.7-megapixel primary camera with dual-tone LED flash and laser autofocus.

Meizu MX5 comes with 3GB RAM and 16/32/64GB internal memory. It runs custom skin Flyme 4.5 based Android 5.0 Lollipop. Meizu MX5 comes with a 3,150mAh battery and features fingerprint sensor. On the connectivity front, it will come with dual-band Wi-Fi 802.11, Bluetooth 4.1, GPS with Glonass and infrared port.

Mobility October 2015

LG unveiled 4K OLED TV’ in India LG has launched the 4K OLED TV in India. The 55-inch variant is priced at Rs 384,900 while the 65-inch model at Rs 579,900. The LG OLED 4K TV features a transparent stand and the back cover is free of fasteners and holes. In addition, the TV also features 3D and Harmin Kardon sound technology. 3D glasses come bundled with the TV. The company’s curved TVs are based on LG’s proprietary WRGB technology that boasts 33 million colour sub-pixels (about 27 million more than a conventional full-HD tv) to offer better colours and contrast ratio along with deeper blacks. The display offers a 5.9mm thickness as well.

The TV has a maximum response time of 0.001ms (1000 times more than conventional LCD TVs) for blur free viewing, as per the claims of the company and the TV is also powered by webOS smart TV platform and LG’s magic motion remote that also supports voice recognition. In terms of connectivity, it supports Wi-Fi, Miracast, MHL and Intel WiDi.

For more product launch updates visit: www.mobilityindia.com

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analysis

Futurists Provide Insight into the Technologies of 2035 IEEE Technology Time Machine experts explore the future of computer processing, energy, and health care

- Kathy Pretz, Ieee Member Mobility October 2015

Analysis

M

aking prognostications about which technologies will be popular in 20 years can be tricky. After all, who would have predicted the existence of the smartphone, a navigation system for cars, or a wearable fitness tracker back in 1995? Despite the possibility of sounding foolish, experts who presented at the IEEE Technology Time Machine conference last October took that risk to predict the interplay science, technology, society, and economics may have on several areas in 2035. Here’s a summary of what they had to say from thewhite paper recently published in the IEEE Xplore Digital Library.

Future of Computer Processing Silicon’s reign will come to an end in the next decade as the maximum number of transistors that can be packed into a computer chip will be reached. Eventually a non-FET (field effect transistor) like graphene will need to be considered since it is 10 times faster than silicon, has very low resistance to electrons, and dissipates heat well. Another possibility is adiabatic computation, a physical process where there is no energy exchange, which is now only a theory. There will come a point where it is not feasible to build faster processors so the traditional ways will have to be abandoned. Instead, architectures and software will have to be tweaked to improve performance.

Future of Energy Major changes to the infrastructure, especially electric, are on the horizon. Solar and wind generation will force electric utilities to transition away from traditional grid organizations to an integrated smarter grid. As the grid gets more complex and multi-directional, control systems will have to become more sophisticated, flexible, self-healing, and easily reconfigurable. These smart grids will know when the power is out and restore it automatically, suppress demand during peak loading times, and handle variable generation sources. The Internet of Things (IoT) will be a crucial component because it will be used to connect intelligent machines, data analytics, and customers.

Future of Fabrication The fabrication landscape will undergo a revolution in how things are designed, who designs them, where they are manufactured, and how and where they are manufactured. Big companies will turn to smarter manufacturing

processes and small- and medium-sized businesses will exploit their flexibility and their ability to adopt new fabrication tools to fill niche markets with lower capital investment.With the help of 3-D printing and additive manufacturing, small teams will be able to produce low-cost parts.

Digital manufacturing (a continuously monitored process) and agile manufacturing will support the growing interest in synchronizing the manufacturing processes with the lean supply and distribution chain model. Drones and other autonomous delivery systems will likely handle the majority of deliveries by 2035. Recycling will grow in importance and recycling-by-design, which ensures that consumer products can be safely and economically recycled, will be a must. And instead of hiring experts to help them with challenging problems, companies will use crowdsourcing and cash prizes to find engineers and designers.

Future of Health Care Continuous health monitoring will expand and improve. Data will be sent by smartphones and analyzed by health professionals to provide individually customized advice on what to do to remain healthy. Expect health monitoring to be ubiquitous and incorporated in our lives to the point where we will hardly notice it. Several issues still have to be addressed including turning the data into useful information that is properly evaluated, resolving the legal ramifications of providing medical advice based on that information, and protecting users’ privacy. But by 2035, these concerns should be a thing of the past.

Future of Networks The Internet will be considered a utility and taken for granted. People will expect that everyone is connected all the time, and networks will be both public and private, and more secure.

The Internet of Things is part of that progression, because more and more things will be added to the network but people will expect that the IoT will be fast, safe, and inexpensive. To get there, bandwidth will need to be increased to provide everyone with high-quality streaming access. To get there, all new transmission technologies will need to work over shorter distances so the trick is to decrease what’s called the last mile to the last hundred yards (92 meters) or less. But as capacity increases, there will be a stratification of service tied to the willingness to pay. This will change the normal division between urban and rural environments, and the difference in available bandwidth speed.

Mobility October 2015

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featured app

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Cheetah Mobile announces its Plans for India’s Mobile Internet Economy The largest utility applications publisher on Google Play reveals its top four priorities for India, emphasizing on the importance of local partnership

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heetah Mobile the leading developer of missioncritical mobile utility applications, revealed its strategic plan for the Indian market where it is ranked the third largest application developer (behind Facebook and Google; third globally), bringing its well-acclaimed products and top-notch mobile advertising technology to one of the largest smartphone markets in the world. The company announces its top four priorities for India which include expanding local partnerships, hiring local talent, promoting Cheetah Ad Platform, and investing in local startups.

“The mobile internet market in India is growing rapidly with over 150 million users already accessing the internet off their mobiles. In addition to being the fastest growing market for smartphones in APAC, India will soon become the most populous country. We see India as one of the most important market. With our wide range of utility applications, including Clean Master, CM Security, CM Browser, Photo-Grid and Battery Doctor, as well as our expertise in app monetization, we aspire to create a safer, speedier,

Sheng Fu, CEO, Cheetah Mobile

and simpler environment for smartphone users in India.” said Sheng Fu, CEO at Cheetah Mobile.

As part of its priorities in India over the next six months, Cheetah Mobile’s first priority is to reinforce local partnerships with mobile phone manufactures and app developers. Cheetah Mobile opened its first branch office in Delhi in May, and has already started collaborating with Micromax, one of the biggest mobile phone brands in India.

Additionally, Cheetah Mobile will utilize its massive user base to help local app developers on user acquisition and monetization.

Mobility October 2015

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The second priority is to focus on hiring local talent in the fields of international business development, marketing communications, and user interface design across Delhi and Bangalore to expand Cheetah Mobile’s presence in India and ultimately turn the Indian office into an important hub in Asia.

In addition to building local partnership and finding local talents, Cheetah Mobile plans on investing in local start-up companies, particularly early stage startups with great potential. “As a former startup founder, we are always looking for great startups to invest in. With all the aspiring local talents and technology innovation in India, we would be very interested in funding startups as angel investor. As long as there’s a good fit, we won’t have limit for the amount of funding we are able to provide.” concludes Fu. Finally, with apps now generating around 75,000 jobs in India, Cheetah Mobile will leverage its Ad Platform to help advertisers in India optimize and maximize their spending on mobile advertising. Cheetah Ad Platform currently has over 500

clients globally, including Flipkart, Uber, Amazon, and Booking.com.

Through partnership with some of the largest Internet companies in the world, Cheetah Ad Platform will be able to help Indian app developers enhance their global monetization capabilities.

Mobile advertising now plays a pivotal role in the advancement of the Internet economy. Cheetah Mobile’s recent financial quarterly results revealed that the company’s mobile revenues increased by 634% year-over-year, accounted for 64% of total revenues. Recognizing the potential of mobile advertising in India, Cheetah Mobile launched the Cheetah Ad Platform at GMIC Bangalore on September 10.

As the largest utility applications publisher on Google Play, Cheetah Mobile’s global mobile user installations have reached 1,596 million in June, 2015. Among its 494 million mobile monthly active users (“Mobile MAUs”), 9% is from India, which makes India the largest user base for Cheetah Mobile.

Cheetah Mobile’s flagship product, Clean Master, is the most downloaded mobile application in the Google Play Tools category globally by monthly downloads in June 2015, according to App Annie.

As the leading phone performance optimizer application, Clean Master has four core functions: junk files cleaning, phone boost, antivirus, and app manager. Cheetah Mobile is also the publisher of CM Security, a leading anti-virus, mobile security, and anti-theft application certified by AV-Test nine consecutive times. The application is the third most downloaded application in the Google Play Store Free Tools apps category in India.

Mobility October 2015

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cover Review story

g adget trends is for th ason e se v i t fes

Big g n i p p sho Day

Deal

s t n cou

Dis

Offer

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ck a b sh

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s festive season is approaches, everyone is preparing their buying list for the whole family. And various online and offline store merchants are hosting grand discount sale and offers to cash in this festival season and attract more and more buyers. And as always craze for trendy and recently launched gadgets and electronics are on the top of the list.

Home appliances, personal care products, home dĂŠcor, electronics, personal grooming and styling products, gadgets and others are surely a necessity in every household.And as we all know this is the time when we all generally tend to switch to new home appliances and electronics.

We know the rush to get the latest gadget sometimes prevents people from thinking things through completely.So for making your holidays a little less stressful, few share few tips to be a smart buyer.

It’s hard to keep up with the latest technology when you’re strapped for cash, but there are plenty of smart ways to afford the latest gadgets.

Mobility October 2015

Great Saving

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Schemes Look out for latest trends in Gadgets this season: Samrtphones: They are always be on the top buying list for everyone. As

everyone wants to upgrade or gift it to someone.

Wearables: Wearable tech will meet fashion in a more significant way.

The wearable technology movement has continued to gain speed over the years leaving many

customers with options for home use, bring your own device, and even exercise.

Being able to reap the benefits of wearable technology at home or in the workplace has changed.

as many people make big travel plans this time of the year, this isthe best time to plan for your latest DSLR or a new compact camera.

Home Automation Devices: Wouldn’t you love to be able to switch off the lights you left on even after you’ve got to the office? Or turn the air conditioning on before you get home from work? Smart Home devices also can let you monitor the safety of your home, unlock doors to friends for temporary access (even if you aren’t at home to receive them) and even turn your regular appliances “smarter”.

This is the perfect time to transform your home.

Smart TVs: Virtually every major TV manufacturer

Buy Back TV makers includes LG, Panasonic, Philips, Samsung, Sharp, Sony, TCL, Toshiba,etc.

Smart Gadgets for productivity: Lately, more and more technologically advanced innovations are taking shape in handheld or mobile gadgets.

Smartphones aren’t the only smart gadgets we use these days. We have the smartwatch, smart

TV, smart cars, and more.

But not all gadgets that carry the label “smart”, is actually smart, it just means that it is connected to the smartphone via an app or via Bluetooth.

Keeping that at the back of your head dug around for gadgets with aboveaverage smarts, the kind that helps make your life easier.

Compact devices: Desktops, Projectors, Printers are few compact products that you might look around for this season.

Cameras: Interested in getting a good deal?

We tend to have biggest

sales during this 3 months starting from Navratri deals to New Year. And

cover story

and home entertainment systems.

Whats available in Online?

Exciting online festivals and bumper sale days organized to promote online stores and online shopping across generations. The ratio of online shoppers has been increasing at a higher bar.

Before you start buying check out all the various ecommerce sites and their offers.

Tips for smart buyer * Before you buy know what the online stores are offering this festive season : * Look out for the sites like, Snapdeal, eBay, Amazon, Flipkart, Shopclues.com etc.

• Avid online shoppers, also look for couponing partners who help you out to explore some of the hot deals and electronic sales.

Whats Offline?

makes a smart TV today, with the trend toward making every set “smart.”

Budget sets from many brands offer smart features, while high-end models from Samsung have built-in video cameras, microphones, and voice and gesture recognition. A partial list of the biggest smart

Lookout for big bumper bonanza at some of the leading stores such as, Croma, Reliance Digital etc as they also offers cool discounts and festive offers.

Stylish Digital Accesories: Power Banks, Pen Drives, SD cards, Audio Products: Wireless speakers, Headphones

CouponS

In our next issue we will be featuring best gadgets to buy this festive season.

To help you our to shortlist some of the best products this year.

Mobility October 2015

21

Tech trends

22

Predictive analysis for Big Data – not just another IT buzzword!

T

he role of IT in businesses and Governments has never been more critical. In the digital world IT has assumed tremendous significance in bridging the gap between business knowledge and creating business value. In order to accomplish this objective, more and more enterprises are leveraging Predictive Analytics to examine past performance and forecast revenue generating patterns, understand customer behaviour and use the information to offer better products and services, fine tune ability to identify risks by catching suspicious trends, optimize processes and more.

As analytics becomes mainstream and more and more businesses harness its power, the maturity of businesses is also rising, as are the expectations. Analytics has been used to examine historical data to analyse key events and occurrences. Now the focus is on getting gleaning actionable intelligence for future events. And businesses are turning to Predictive analytics to gain this insight.

Investopedia.com defines predictive analytics as ‘The use of statistics and modelling to determine future performance based on current and historical data. Predictive analytics look at patterns in data to determine if those patterns are likely to emerge again, which allows businesses and investors to adjust where they use their resources in order to take advantage of possible future events.”

In India businesses have access to a treasure trove of information, the power of which is yet to be realized by MSMEs, while larger organisations have made a start in harnessing all the information. IDC forecasts a 44fold increase in data volume between2009 and 2020. This explosion in data volumes is mainly due to the increase in use of mobile devices and the Internet of Things (IoT).

Comprehending the role of Predictive Analytics in Big Data

Predictive analytics techniques appliedto huge quantitiesof “historical” data creates an opportunity to develop those more accurate models and forecasts in near-real-time. There isn’t one common data source that gives companies insights about the customers. One has to piece together from multiple data sources. Managing the data sources is quite complex so the analytical capability typically must have many facets to it Predictive analytics can be used for determining events or outcomes before they happen as well as in “what-if” scenarios to determine the “best” course of action.With actionable insights from all the data in their possession, data analysts are now able to get granular visibility into systems and processes. Companies now have the ability to make business decisions based on these real-time forecasts.

Mobility October 2015

Predictive Analytics in Enterprise

Companies use predictive analytics in numerous fields.

From science to financial services to insurance to healthcare companies to identify patterns, recognize potential, prevent risk and improve financial reward.Predictive analytics practices can help companies in three key areas – o minimizing risk o identifying fraud o pursuing new revenue opportunities Retailers, for example, are using data from loyalty programs to analyse past buying behaviour and predict the promotions a customer is most likely to participate in, or make purchases in the future.

Marketing functions can explore analytics for retaining or reactivating customers with the right incentives.

Manufacturing organizations are also exploiting its power in various ways.On the other hand, a Governmentinitiative as rarefied as veld and forest firefighting is using advanced analytical measures to predict possible wildfires in South African grasslands.

Financial institutions are using analytics to identify high-risk probable customers and minimize default risks, as well as cross-selling and upselling their products, customer segmentation, fraud detection, cash planning etc.

Healthcare organizations are parsing patient history to enable more accurate diagnoses, studying responses to medication, reducing hospital readmissions, integrating bedside medical device data into algorithms which help detect deteriorating vital signs in critical patients in realtime and more.

Predictive analytics, thus, delivers strategic value as well as tactical guidance. In some instances, analytics can also help automate decision making, thereby dramatically reducing the cost of operations. With actionable insights from all the data in their possession, data analysts are now able to get granular visibility into systems and processes.

The concept of prediction is not new in technology. What has changed is the availability of masses of data from the thousands of sensors that constitute the Internet of Things and the ability to use it for continuous prediction without manual intervention. Today, by continuously monitoring the actual conditions and actions of equipment, staff, inventories, trades, and anything else that impacts a business, gathered data can be analysed and acted upon.

Armed with these kinds of insights P\predictive analytics certainly holds great promise for organisations across verticals. Big data is the way forward, and predictive analytics will continue to be the science behind all the data.

Thus, Big data and predictive analytics, together is ready to add yet another dimension to business decision making.

Report

VMWARE ALIGNS BUSINESS MOBILITY OFFERINGS IN INDIA TO US$2.3B MARKET OPPORTUNITY BY 2017

V

Mware a global leader in cloud infrastructure and business mobility, reiterated its strategy to help customers in India realise the benefits of Business Mobility and transform their business processes. The company’s strategy aims to free businesses from more than a decade of client-server focused IT – which enabled mobile access to a limited number of productivity applications – and now deliver a more user- and application-centric experience.

The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services, is expected to grow from US$22B in 2015 to US$26.7B by 2017.

The market in India is also slated to grow from US$1.7B in 2015 to US$2.3B in 2017 over the same period.

“With Indian organisations paying close attention to the future of business processes in the mobile-cloud era, we believe that India is on the cusp of the next major technology wave in Asia Pacific,” said Sanjay Deshmukh, general manager, Business Mobility, VMware APJ. “With a new generation of smartphone-powered workers who have easier access to enduser devices and network connectivity, businesses here are prioritising and reorienting themselves around mobile innovation, apps and services.”

“The Asia Pacific market for mobility is in very early stages, with 80 percent of organisations ill-equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT, IDC Asia Pacific. “We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space. Companies are currently placing too much emphasis on devices and BYOD. Our recommendation is that businesses increase their investments in security, middleware and infrastructure, to enable better competitive innovation.”

VMware offers a unified hybrid cloud platform that creates business innovation, new business models and delivers new applications instantly and securely to internal and external customers on any device.

“Today, we believe that VMware is the clear leader in business mobility, with a comprehensive portfolio of solutions that will enable organisations to adopt true business process transformation, satisfy their employees’ business needs and drive business agility,” Deshmukh added.

VMware’s Business Mobility offerings are directly linked to its foundation in cloud infrastructure, uniquely positioning the company to address IDC market predictions on growth in infrastructure investment. In addition, VMware’s newly aligned Business Mobility sales team will offer mobile security, virtual desktop infrastructure and mobile enterprise management solutions that according to IDC, are top-of-mind amongst C-level executives in Asia Pacific.

VMware recently announced that it has centralised its business mobility sales team in Asia Pacific and Japan, which will be led by Sanjay Deshmukh, General Manager,

Business Mobility, VMware APJ. The integrated, go-tomarket team will address customer demand for a holistic approach to managing IT, based on VMware’s Architecture for New IT that enables any application to securely run on any device.

“India represents a complex and competitive life insurance market. Technology plays a critical role in partnering with business and gives us a competitive edge in the market. Business Mobility is one key area where we are focusing on to enable our workforce to work more efficiently in servicing our growing customer base better,” said Ekhlaque Bari, Executive Vice President & Head IT at Max Life Insurance. “We’re working closely with VMware to help us with the end user computing strategy to empower our employees, while keeping our confidential information secure.”

Business Mobility in India

India represents one of the fastest growing smartphone markets in Asia-Pacific.

According to IDC, smartphone shipments to the country grew by 44 percent in Q2 2015, as compared to the same quarter in 2014, with Samsung, Micromax, Intex, Lenovo, and Lava leading the market.

As devices become more affordable, IDC expects India to maintain a doubledigit growth rate in the smartphone market, eventually overtaking the United States as the world’s second largest smartphone market by 2017.

With the number of mobile internet users in India projected to double and cross the 300 million mark by 2017 according to a report by KPMG, business mobility is emerging as a top priority for Indian enterprises.

The company recently announced new solutions, services and partnerships for its Business Mobility offerings. These include the introduction of VMware Identity ManagerTM, the industry’s first identity-as-a-service offering, integrated with VMware’s leading enterprise-class mobility management and security platform. This provides IT with a central place to manage end-user provisioning, access and compliance.

VMware’s End-user Computing Business: Q2 2015 Highlights VMware’s end-user computing business saw a strong performance in Q2 2015, with license booking growing by more than 30 percent year-over-year on a constant currency basis.

In Q2 2015, VMware also received recognition from leading industry analysts.

• AirWatch by VMware was named the number one vendor in IDC’s Enterprise Mobility Management vendor share report for 2014.

• Gartner recognised AirWatch by VMware as a Leader with the highest Ability to Execute in its June 2015 Magic Quadrant for Enterprise Mobility Management Suites; and VMware as a Visionary in their May 2015 Magic Quadrant for Data Center Networking and Magic Quadrant for Cloud Infrastructure as a Service, Worldwide.

Mobility October 2015

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TECHNOLOGY & INNOVATION

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The Sandhi of Music and Technology at IIT Kharagpur

M

usic is our perpetual companion – remember those days of romance, those days of partying in joy, and also those days when nothing went well?

The ability to produce music is one of the most endearing qualities of humans. But like any other talent, musical ability requires nurturing and a proper system of training.

Our Indian system of training in classical music is passing through hard times. Our traditional Guru-SishyaParampara, where the student imbibes the finer nuances of a raga through hours of face-to-face interactions with the teacher, is becoming hard to sustain in the modern context.

Can technology help?

The goals are ambitious. Can technology help in tuning an instrument, or tell you which string in a sitar is off tune? Can technology tell you during practice whether you rendered a bandish correctly?

There are deeper questions that can perhaps be answered from a deeper understanding and perception of Indian classical music from domain experts. The primary challenge will be to learn stylistic and gharana-specific features of ragas and formally capture them under richer models of ragas. Such features may explain more esoteric aspects, such as the known classifications of ragas based on mood, seasons or time of the day.

Mobility October 2015

“In our system of classical music, immersive creativity is fundamental, and this cannot be achieved without a Guru. Our goal is the Sandhi of traditional training and supplementary technology to evolve a modern pedagogy for learning music” says Professor Pallab Dasgupta of Computer Science and Engineering, who is one of the principal investigators of the project.

A team of dedicated researchers from IIT Kharagpur are exploring these goals. As a first step, a database of 1000 clips on Indian raga renditions is being created,

TECHNOLOGY & INNOVATION

fully annotated with music notation and finer attributes.

These will be used for psycho-analytical reasoning, audience response for learning aesthetic features, and computational musicology.

initiative at IIT Kharagpur, is interlinked with its other arms, including language, iconography, meditation (through music), heritage structures, urban design regeneration

“Though we belong to different disciplines, what links us together is music, which is universal,”observes Professor Priyadarshi Patnaik, one of the other principal investigators of the project. Professor Patnaik and Professor Damodar Suar of the Department of Humanities and Social Sciences are looking into the human – communication-oriented, psychological and physiological responses to ragas. They hope that this will also give insights into the underlying principles that make music both communicative and appealing.

The project has brought together researchers from diverse domains -- signal processing engineers who are capable of extracting melodies and notations from recorded music, computer scientists who are studying formal language theoretic interpretations of ragas and how they are rendered, machine learning experts who are looking for hidden features that characterize the stylistic aspects of rendering a raga, communication researchers and psychologists who are exploring the relation between language, music and cognition, the emotive aspects of ragas and bandishes, and the way in which music is perceived – and of course musicians and musicologists who are providing domain expertise.

and creative economy. In the true spirit of the ideology that drives all these projects – the integration of science and technology with tradition and culture – the music project has affinities with language, mediation (through music), therapy, psychological palliation and much more.

“These deep interlinks are what the projects, at a macro-level, wish to discover in their most mature phases,” says Professor Joy Sen, the Principal Coordinator of all the SanDHI projects, who explores the underlying relationship among the sound potential, speech and music. He sums up, “The idea is to augment a ‘people-centric’ course of India’s future growth plans, strategies and development programs based on clusters of projects which involve a deeper level of philosophical research, an outward recovery of Indian heritage systems and a pro-active resurrection of our traditional knowledge systems.”

What is Sandhi music project?

Professor Sourangshu Bhattacharya, another faculty of Computer Science wishes to unearth the underlying features that rouse emotions in us through Machine Learning. He asks, “Can we identify specific features from the music which are responsible for a given emotion? Is it due to tempo, rhythm, melodic structure or something else? We study the gamut of such questions under the frameworks of Machine Learning and Crowdsourcing.”To this Professor K S Rao of the School of Information Technology adds, “It is well known that humans understand and feel music through the underlying melody, note sequences, tempo and rhythm. We are attempting to capture these characteristics automatically from the raw music signal using appropriate signal processing methods. The captured characteristics of the music can be exploited for varieties of applications such as deriving transcription, assessment of quality of music, extracting different segments of music and so on.”

The music project of SanDHI, an MHRD

This is a project under the SanDHI mega project of MHRD at IIT Kharagpur, which focuses on confluence of technology and heritage. The focus of the music project is on using technology to preserve the pedagogy of training in Indian Classical Music and to explain the association of the ragas with attributes like time of the day, season and mood.

What is the involvement of IIT Kharagpur?

The project is being executed at IIT Kharagpur. Discussions are on to include other academic partners and experts in music.

Is this part of any course? Does this have credits?

The project is not a part of a course as of now, but there are plans to introduce subjects like musicology in the curriculum.

How many students are involved in this?

There are about 10 students, most of whom are full time research students.

What all faculty are involved and how?

We have professors from Computer Science and Engineering, Humanities and Social Sciences, and Information Technology. The collective expertise includes music, computational musicology, signal processing, machine learning, and psychology.

Mobility October 2015

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26

channel Review focus

DIESL Playing A Key Role in Mobile Distribution in India

Mr Milind Shahane Managing Director, Drive India Enterprises Solutions Limited (DIESL)

Drive India Enterprise Solutions Limited (DIESL), a leading interated logistics service provider in the country now managing more then 7 mobile brands in India

R

ecently Milind Shahane Managing Director, Drive India Enterprise Solutions Limited (DIESL) in an interaction with Mobility India he told us about new strategy and their progress.

The dynamically changing business environment and the drive for profitability push business to do more with less.

Amidst complex challenges and ruthless competition, supply chain

DIESL Presence: YEAR of Inception: 2003 Cities covered : 7000+ Warehouse Nationwide: 180 Pincode covered: 85% Managing 3.2 million transactions a month Managing more than 6 million sq.ft. of warehouse area management gives you the decisive edge and to turn the tide on your side. And we have expertise as a leading

Mobility October 2015

integrated and customized logistics company in India, it enables brands to strive harder and soar higher and achieve their business goals.

DIESL caters to a wide range of industries like telecom, lubes, consumer durables, FMCG, Hitech, engineering, retail, DTH, project logistics and automobiles. One of the leading third party logistics (3PL) companies in India, DIESL offers a complete suite of logistics services to enable every supply chain.

Whatever be your logistics need, local or international, small or big, we are the providers for it. DIESL enables your operations to run with fewer people, reduced inventory levels, in less time and at lower costs.

DIESL provides a full range of logistics services with utmost precision and simplicity. We have a decade long experience and expertise as integrated logistics provider and state of the art infrastructure, it is our endeavor to make supply chain management smooth and hassle-free.

DIESL’s Evolution as Logistics Providers: 2003-04: Handset trading for TTSL (Captive business) 2006-07: Logistics Providers in Warehousing & Value Added Services 2007-08: Developed Pan-India network for distribution services 2007-09: Started providing International Logistics Services 2013 onwards: Scaled up Third Party Logistics & Value Added Services 2014 onwards: New focus on Industrial and Site Logistics Services, Consignment Sales Model & Sourcing and Distribution Services As a third party logistics (3PL) partner, we provide logistics services tailored to give your business the advantage of optimum cost in the minimum time.

We work with all the channels:

We are not only working with distributors , stores, but also with the LFRs and side by side we are also working with ecommerce sites for many brands like Swipe, IVK , ICE, we are

also working with lots of online brands. With Naptol, Snapdeal , Start CJ The lower rate devices are taking higher volumes, and we are very compitetive with the price.

Make in India:

Make in India initiative is a good initiative, because the sale volume of mobile is so high, it make sense to make in India. And its is definitely is a cost advantage.

REVIEW

Zenfone Selfie:

A midrange smartphone for selfie lovers Asus announced the latest line of Zenfone at Zen festival few days back, in which they have also announced this latest stylish Zenfone Selfie. This phone looks exactly like its other siblings in the Zenfone 2 family, with same build quality and having the same plastic body with a brush metal finish on the rear side, curved arc back, the power button on top and volume rocker behind. The major attraction of this phone is its front-facing camera along with dual-LED flash which makes it stand apart from its siblings.

Features: The main USP of the phone is its 13MP front-facing camera. It employs a 1/3.2inch Toshiba sensor with an f/2.2 aperture and a 24mm focal length where as the rear camera has a 1/3.2-inch Toshiba sensor with an f/2.0 aperture with a 28mm focal length. Both the cameras also come with the laser autofocus system which helps acquiring focus quickly. The Asus Zenfone Selfie sports a 5.5-inch screen with a 1920×1080 resolution along with a 403 Mobility ppi. It is powered Ratings by a 64-bit octacore Qualcomm Design Snapdragon 615 processor. The new smartphone performance will come in two RAM variants – 2GB RAM and 3GB RAM. It also comes with an option to choose between 16GB or 32GB of inbuilt storage and can be further expanded up to 64GB via microSD card. It also sports the Android 5.0 Lollipop OS with Asus’s proprietary ZenUI skin atop it.

7.5/10 8/10

Look & Feel: The first thing one will notice on Selfie is its prominent camera lens over the 5.5-inch display up top. It also has a dual-LED. Like the ZenFone 2 Deluxe, this one also has a Full HD display along with Gorilla Glass 4 for resistance against scratches.Asus Zenfone Sefie features

plastic body which is rounded at the back.

Below the display, there are three touch capacitive buttons,top edge houses power button, 3.5mm audio jack and secondary microphone,USB port and microphone are located on the bottom edge.On the rear of the phone, there is a 13 mega pixel rear primary camera with dual tone LED flash and laser auto focus. Below the camera, there are volume rockers and Asus logo.

Overall look of the phone is stylish and premium.

Performance: No doubt the ZenFone Selfie 13 megapixel rear (primary) camera, and its 13 megapixel front camera produces good quality photos and makes it a great choice for selfie lovers. With that it is also capable to capture 1080p high definition video with its primary camera, which is second only to 4K in terms of recording quality. The front-camera gets features such as HDR mode, selfie-panorama mode, selfie low light mode and you can adjust the beautification mode in real time. The image quality looked sharp and decent enough. At the heart of the device is a 64-bit 1.7GHz octa-core Qualcomm Snapdragon 615 processor which is paired with Adreno 405 GPU and 3GB of RAM. The configuration is good enough to offer seamless gaming and multitasking performance. Heavy games and applications run flawlessly on the device. On software front,it runs Android 5.0 Lollipop wrapped under ZenUI. The device however, comes pre-loaded with bloatware. The phone’s body is 156.50 mm high, 77.20 mm wide, and has a depth of 10.80 mm, 26% thicker than an average smartphone in the 5.1 - 5.5 inch screen range. With a weight of 170 grams, it’s much heavier than most smartphones its size. As the phone has a large battery for its size. The user interface of the camera is similar to the one we saw with the Zenfone 2. Apart from the cameras, one major difference between Zenfone Selfie and Zenfone 2 is the chipset. Instead of Intel processors, Asus has gone for Qualcomm’s mid-end octa-core Snapdragon 615 processor that is designed on 64-bit CPU architecture.

Running at clock speed of 1.7GHz, this

processor is backed by 3GB RAM, which makes Zenfone Selfie among the few phones under Rs 20,000 to offer more than 2GB system memory.

Verdict: Apart from 13MP front and back camera, Zenfone Selfie is among the few phones under Rs 20,000 to offer more than 2GB system memory. Which makes it a decent enough device to concider in this price range.

Pros: Front camera, image quality, battery life Cons: Nothing new in design, bulky

Specifications • Dual 13 megapixel Front & Rear Camera, • Dual Flash Real Tone LED Front & Camera • 0.2s Laser Ultra-Fast AutoFocus

value for money

8/10 over all

8.5/10

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Review review

Infocus M812: A Worthy Mid Range Contender The U.S-based tech giant InFocus recently launched its flagship smartphone M812. The InFocus M812 is the successor to the M810, which the company launched this July. Its latest flagship, the M812, launched this week along with two more handsets. For its flagship smartphone InFocus gives lots of attention on its design elements and specification. We got a chnace to review the new flagship from InFocus to see who competitive is this device compare to other Mobility smartphones in the market.

Ratings Design

7/10

Features Infocus M812 is a 5.5-inch full HD (1920×1080 pixels) performance IPS display protected by Corning Gorilla Glass 3, and is powered by a 2.5GHz Snapdragon 801 64-bit quad-core processor paired with 3GB of RAM. It comes in a metal unibody design and measures just 7.3mm thick. , the phone houses last years flagship chipset – the Qualcomm Snapdragon 801 SoC which has a 2.5GHz quad-core processor which is paired with 3GB of RAM. The phone will come with 16GB of internal storage which can be expanded to 128GB using a microSD card. On the camera front, you get a 13MP rear camera and an 8MP front facing camera. the front facing camera has an f/1.8 aperture.

On the connectivity front, you get WiFi 802.11ac, Bluetooth 4.0, GPS/A-GPS and GLONASS. There is a 2,900 mAh battery which is non-removable. InFocus M812 will come with a single-SIM configuration and can take in

9/10

Mobility October 2015

a 2G, 3G or 4G SIM card. With 4G card, it works with FDD-LTE (700/ 900/ 1800/ 2100/ 2600MHz) as well as TDD-LTE (2500 / 2600MHz) bands.

Look and feel The successor to the M810 InFocus M812 is an unibody aluminium design which is very different from glass back of the M810. And for this the M812 looks very very premium and feels sturdy. Look and feel of this device is very much iPhoneish. Many will address this as an iPhone lookalike device. Though some key elements that makes the 812 look different from iPhone is that its has added some design elements such as a novelty 4G logo on the back, and positioned the camera module in the center. This phone is bit bulky and will not fit in your pocket easily. But the plus point is that it gives solid grip and will not slip from your hand. Overall the build quality and finish is very good.

Performance The M812 has been provided with good hardware for trouble free performance, display provide sharp and bright images. Its Snapdragon 801 processor with 3GB of RAM gives you impressive experience. The call quality is good on this phone, its 2900 mAh battery which comes with a quick charging gives almost 10hrs of life with regular usage.

The 13-megapixel rear camera provided on this phone provides reasonable quality

of clicked images, with decent depth and detail and look crisp. InFocus M812 runs on Android 5.1 Lollipop OS with InLife UI 2.0 and preloaded with apps like Snapdeal, Mobile Assistant, Weather Forecast,App traffic control and FM radio etc.

Verdict Decent phone in this price segment which gives you full metal body, good premium look and good specs. But will face a tough fight in this price segment from Moto X Play, Xiaomi Mi4 & Asus Zenfone 2.

Price Rs 19,999 Pros Good Design, Great specs, Metal Body, Battery life, Good performer Cons UI looks bit dull, moderate camera

Specifications OS : Android 5.0 Lollipop CPU : Qualcomm Snapdragon 801 , Quad-core 2.5GHz Display : 5.5 inch, Full HD 1920 x 1080 Memory : RAM- 3GB ROM-16GB; expandable upto 128 GB Camera : 13MP AF + Dual LED flash, 8MP Battery : 2,900mAh (non-removable)

value for money

9/10 over all

9.5/10

REVIEW

Vivo X5Pro: Good build looks

premium but highly priced

Chinese manufacturer Vivo has been a player in the global smartphone market for the last couple of years. Based in Dongguan, Guangdong province, China founded in 2009, the company has registered the vivo brand name in many parts of the world. Vivo has three product lines: the X series, the Xplay series and the Xshot series. X series are positioning HiFi and thin design Xplay series are positioning HiFi and video experience. Xshot series are positioning HiFi and video capture. The Vivo XPlay 3S was the world’s first smartphone with a quad-HD (2560x1440 pixels) displaywhen it was revealed back in 2013. Earlier this year, the Vivo X5Max staked claim to the title of slimmest smartphone in the world, with a thickness of just 4.75mm. With technical achievements such as these to its name, Vivo hopes to be considered among the elite of the smartphone world. The company’s latest product in India is the Rs. 27,980 Vivo X5Pro. The Chinese version of this phone features eye-scanner technology for unlocking the device and securing certain data, but the version launched in India does not have this feature.

Features: Vivo X5Pro are similar to those of many popular budget devices as well. Vivo X5 Pro is a dual sim smartphone comes with a 5.2-inch (1080x1920p) super AMOLED display. It sports a 13MP primary camera along with an 8MP secondary camera.

Powered by 64-bit Qualcomm Snapdragon 615 chipset and an octa-core processor and 2GB Mobility RAM, the smartRatings phone offers 16GB of interDesign nal storage and can support microSD cards, and performance a 2,450mAh battery.

8/10 6/10

Look and feel The Vivo X5Pro is fairly similar to the X5Max in terms of looks, but there are a few differences that set it apart. At 6.4mm, the Pro is a fair bit thicker than the Max. Additionally, the X5Pro has rounded edges, a completely different back, and a smaller 5.2-inch screen. The Super AMOLED display is fantastic; it’s sharp, detailed, and has truly vibrant colours that look real and exciting. It’s among the better full-HD displays we’ve seen on a smartphone. Vivo X5Pro borrows design inspiration from the Apple iPhone 6. Vivo X5Pro is a well-built, well-designed device that matches up to the standards set by premium device manufacturers.

Performance: The most important component in a smartphone is the SoC, and the Vivo X5Pro uses a Qualcomm Snapdragon 615. This is strictly a budget-midrange processor. For a Rs. 27,980 smartphone this is not what consumers want. And this really a big negative for Vivo X5Pro . The Vivo X5Pro runs on Android 5.0 with the

company’s own FunTouch OS skin on top.

Most of the preinstalled apps are useful Facebook, WeChat, WhatsApp, Skype and WPS Office are on the list. Most of the standard apps work well and are easy to use. The camera itself is just about okay for a 13-megapixel shooter, colours were usually accurate but we expect much better quality for this rage smartphone.

Battery life is just about average as well.

Another major flaw that we noticed is the heatup issue, weather you wathing a movie or surffing the net, the device heated up very quickly.

Verdict: At this price range this device is not match up our expectations, though the build quality, premium look are few good things, but the processor and camera performance and price are the big road block for this device.

Pros: Design, Build quality Cons: Processor, average camera, heating issue and price

Specifications Dual Sim, 4G, 3G, Wi-Fi Octa Core, 1.7 GHz Processor 2 GB RAM, 16 GB inbuilt 2450 mAH Battery 5.2 inches, 1080 x 1920 px display 13 MP Camera with flash Memory Card Supported, upto 128 GB Android, v5.0

value for money

6/10 over all

7/10

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insight

30

E-governance and Digital India Empowering Indian Citizens Through Technology

D

igital India stands at the core of the government’s plan for economic revival and inclusive growth.

The use of digital interventions, is believed, will transform the lives of citizens by connecting them to services and social initiatives that they were earlier deprived of.

Technology is key to the vision of a Digital India.

Social Media, Mobility, Analytics and Cloud (SMAC) are the foundations that will enable the Digital India visions of providing governance and services on demand and digitally empowering citizens and support the social inclusion schemes being launched by the government. The third vision of digital India, “Infrastructure as Utility to every citizen” will be enabled through a number of initiatives led jointly by the government and private sector.

Along with the public sector, the private sector will play a significant role in fulfilling the vision of Digital India by providing the last mile access, location specific Wi-Fi access (e.g., schools, universities, public Wi-Fi) and development of applications that provide cloud-based services on demand to citizens, like branchless banking, remote health, remote education, skill development and e-justice. Public Private Partnership (PPP) models have been extremely successful in development of physical infrastructure (e.g., roads, airports, ports) in India. Similarly for Digital India innovative partnership models will need to be explored to expedite project execution.

While Digital India provides a comprehensive vision and execution charter, a number of challenges remain“ timely execution of key infrastructure projects like the National Optical Fiber Network (NOFN), availability of skilled workforce, availability of an extensive application / platform ecosystem, device proliferation and a clear regulatory / legal framework.

Deloittes report, E-governance and Digital India - Empowering Indian Citizens through Technology, released today as part of the 11th National Summit on

Mobility October 2015

Santosh Anoo, Senior Director, Deloitte in India.

E-governance &Digital India Inclusive growth through Digital Empowerment provides a comprehensive review of the various Digital India initiatives, identifies gaps and challenges faced in execution. The report also outlines learnings from successful global and local e-governance initiatives including - an emphasis on innovative partnership models, better state-center coordination, focus on skill enhancement, and grass-root involvement - essential for India to realize its full potential.

Focused execution using innovative partnership models will expedite the realization of the Digital India vision.

Best of breed localized solutions with focus on total cost of ownership will build on the great start and deliver viable business models, says Santosh Anoo, Senior Director, Deloitte in India.

consumer alert

Ashley Madison Scams on the Rise

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ore than a million were registered in an online Adultery hook-up website Ashley Madison before it was hacked and of-late it continues to attract new members daily. eScan research team in a startling investigation found that cyber-criminals are using various means of extortion techniques, fake promises and emails mentioning about the infidelity website.

Ashley Madison hacking incident is a classic example of Privacy Breach and now the registered users are apparently going to have a bigger problem of Identity Theft. Along with information like names, addresses and the type of extramarital arrangements, the hack also exposed information on 9,693,860 credit and debit card transactions conducted on the site. The criminals might clone Ashley Madison user’s debit and credit cards to commit fraud or identity theft campaign.

Hackers have also downloaded s e n s i t i v e information such as names, email addresses of users, photos, financial data and message history.

Detailed study of the privacy policy of the websites can also help the user asses about the security.

What can the users do?

How Does Email Look Like?

Unlike typical extortion emails, Ashley Madison spam email doesn’t have broken English. The cyber-criminal proclaimed that he had personal information belonging to the recipient and demanded a Bitcoin as a payment, which would prohibit him from sharing the information with recipient’s Facebook friends. The main objective of using Bitcoin was that it preserves recipient’s identity.

In another spam email campaign we came across a scenario where the email-recipients are lured to join a collective lawsuit against Avid Life Media (parental company of Ashley Madison) with the help of a link. When the link is opened the recipient gets a story of an unknown man who is scared of his Ashley Madison account getting public. This story is quite convincing and convinces the user to fall into the donation trap. At this point of time it opens a word-document mentioning about the story. With the rise of Ransomware in the recent times, our researchers have every reason to believe that this Ashley Madison scam might also strategically take the same path in near future.

Here are some tips provided by eScan to its readers: • Be extremely cautious of posting information in social networking website. Once posted, it is no longer private.

• Customize privacy settings - This gives the option of sharing something with specific people or protecting it from specific people.

• Avoid sharing personal information such as usernames, passwords, bank account numbers etc. with nobody.

• Make use of strong passwords as mentioned • Personal Information Number (PIN) is one of the easiest targets for cyber-criminal. Make sure your PIN number doesn’t have birthdays, birth-years, consecutive numbers, repeated numbers etc.

• Avoid clicking or shortened or unknown suspicious links as they may lead to installation of Malware or Spyware in your computer.

• Avoid giving authorization to wary games and apps, which tend to access your private information.

• Update your antivirus software (eScan) on regular basis, which will protect your system from all kinds of Malware attacks.

Mobility October 2015

31

Made in India apps

32

Top FAASOS

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ust grab your mobile, place your order and get piping hot food delivered. With our army of delivery boys, we ensure that food once ordered through the App, is quickly delivered to you within an assured time. Currently serving - Bangalore, Mumbai, Chennai, Ahmedabad, Pune, Baroda, NCR, Hyderabad, Jaipur & Indore!

Features

1. A simple new minimalist UI that enables you to place orders in seconds 2. Dynamic delivery estimated time, basis where you are. If you are near a delivery centre why should you not get your order in 10 Minutes!

3. Simplified payment interface - Save a payment mode, use the wallet to preload money, and all the other usual payments modes.

3. Introducing FAASOS Gourmet & more. A whole new range of Specials - Breakfast, Desserts, Meals & More.

4. Make your friends useful to you. Now refer a friend & earn cash to pay for your orders 5. Customize each order & tag your friends names to each order, so the vegetarians should get only vegetarian. Yes, we know how often that used to not happen. Trust us, this is a problem of the past.

Food Ordering

APPS!

Foodpanda • Choose meals from hundreds of restaurants in their neighbourhood.

• Order food on the go, wherever they are.

• Track orders and be up-to-date on the preparation and delivery time.

• Save money by using exclusive deals and vouchers.

• Customise meals with all sorts of sauces and toppings, just like in the restaurant.

• Pay using secure and fast online payment methods.

Zomato

TinyOwl The TinyOwl post-ordering service that enables us to timely track the food you’ve ordered and provide you with any further assistance regarding the same In the eyes of hunger, we are all equal and easy targets. When it strikes, our saviour comes as good food, really good food. And TinyOwl steps in to acquaint you with it at lightning speed.

Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai and Pune.

Mobility October 2015

Zomato is your best option to search for and discover great places to eat. Browse through updated menus, pictures, and user reviews to decide where you want to eat, or use the map feature to explore. View Newly Opened, Romantic and Top restaurants in your city with Zomato Collections!

Date of Pub: 22nd Oct. 2015 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2013-15