Mobility Issue September by Mobility india

Mobility Monthly Magazine

September 2015

Issue 09

Volume 11

Pages 36

www.mobilityindia.com

BEYOND TECHNOLOGY, BEYOND LIFESTYLE

PERSONALITY

ANALYSIS

Tom Lu, CeO, OPPO

CONTeNTS

ReMOTe CONTROL FeATuReS IN SMARTPhONe INFLueNCING PuRChASe deCISION COveR STORY

16 NewS

TeLe NewS

TeLe TALK

LAuNChPAd

ANALYSIS

The Game that Teaches Doctors How to Communicate Better With Patients

COveR STORY

Editor Chief Editor Associate Editor (Tech,) Asst. Editor Art Director Creative Head Acct. & Finance Marketing Manager Marketing Executives

: : : : : : : : :

Circulation Manager Production

: :

System Manager

Remote Control Features In Smartphone Influencing Purchase Decisions

PeRSONALITY

Tom Lu, CEO, OPPO Mobile

Q&A

22 23

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

With Mr Jerry Shen, CEO, ASUS India

RePORT Personal Devices and Corporate Secrets: Only 11% Worry about Keeping Work Files Safe on Mobile Devices: Kaspersky

MAKe IN INdIA Xiaomi revealed its ‘Make in India’ plans: Redmi 2 Prime is Xiaomi’s first smartphone to be manufactured in India

New INITIATIve

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com

ZOPO Mobile ties up with AdCOM to Foray into India

FeATuRe

Pringa Accessories

RevIew

Moto G 3rd Gen

INSIGhT

CONSuMeR ALeRT

PORTFOLIO

INTeRvIew

HP Readies PCs for Windows 10 Beware of Ransomware disguised as Windows 10 Update Sony Alpha 7R II

Komal Gupta, Director-Marketing, Pebble, India

APPS

This Monsoon Season Get APPS Ready!

Mobility September 2015

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Karmendra Singh Negi Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240. Editor

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EDITORIAL

Today surprisingly more Indians want remote control feature on their phones

edITOR’S ChOICe

Alcatel Onetouch Pop 8S Tablet

martphone users in India, which is among the fastest growing smartphone markets, expressed a keen interest in remote control features, with 84% of respondents saying they were an ‘important’ factor in their decision to purchase a new smartphone, just behind China (89%) and South Korea (85%). In the US, 52% said it was an important factor in their next smartphone.

LCATEL ONETOUCH POP 8S tablet comes with a compelling 1.2 GHz Quad Core processor, encased in

a slim 7.9 mm design featuring an 20.32 cm (8”) screen with 1280X800 WXGA, IPS display. Weighing only 327 grams, the POP 8S runs Android 4.4 Kitkat on a 1GB RAM with 8GB storage, expandable up to 64GB. The ALCATEL ONETOUCH POP 8S will be available in full black finish. ALCATEL ONETOUCH is simple, down to earth,

This clearly shows today India not only one biggest smart phone markets, but also more Indians want high-tech capabilities on their phones. Life is getting smarter day-by-day. And we see more vendors loading their phones with remote capable apps. Next development we covered in this issue is the Prime Minister’s Make In India program that moved one level ahead: Now it is no longer a slogan, it is now being practiced. Several vendors have already started their manufacturing and assembling plants in India. Though it is initially more on assembling side, in the coming years it is expected to move more towards manufacturing. Make in India not only brings benefits to the vendors, it also benefits the nation in several other ways like providing more employment to the locals and preventing the flow of money outwards, which is often a big drain our foreign currency.

irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

Swapan Roy roymobility@gmail.com

www.mobilityindia.com

Mobility September 2015

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Mobility September 2015

News

Sundar Pichai New Google CEO Sundar Pichai, who is a graduate of IIT Kharagpur and Stanford University, is appointed new Google CEO. Pichai was appointed as head of a ‘slimmed-down’ version of the company. Earlier he was one of a small group of product managers, but his responsibilities escalated from working on new versions of the Google tool bar to overseeing the building of Chrome. Chrome’s rise since its 2008 launch to become the world’s dominant browser simultaneously elevated Pichai’s reputation, and he started overseeing apps like Gmail. He later became head of Android, Google’s mobile-phone OS. Pichai aided his ascent by never trying to steal the limelight and advancing his agenda through quiet advocacy, according to former colleagues.

NIKKOR Lenses Mark another Milestone; Accomplish 95 Mil in Total Production

Qualcomm Appointed Lalvani VP and President, Qualcomm India Lalvani who has been appointed as VP and President, Qualcomm India, will report directly to Cristiano Amon, executive VP and co-President, Qualcomm Technologies. Lalvani, who has over 20 years of experience in sales, business development, strategic planning and business operations across the IT and telecom sectors, was also instrumental in leading engagement with carrier partners and ISVs in India, to drive uptake of BlackBerry’s services portfolio in the India region. Prior to that, Lalvani was heading the enterprise sales at BlackBerry. Lalvani also has worked at EMC, Nokia, Cisco Systems and SITA Equant Network (now Orange Business Services).

Lenovo Ready to Launch Windows 10 Devices

Lenovo announced it will begin shipping a wide selection of products preloaded with Windows 10 starting immediately. Nikon India is proud to announce that Lenovo has worked with Microsoft Corp to make the process of the total production of NIKKOR lenses upgrading simple, for people with qualified Lenovo PC running for Nikon interchangeable lens cameras Windows 7 SP1 or 8.1 to upgrade to Windows 10. Starting on July has reached a significant amount of 95 29, the updates will roll out. If you reserved your copy of Windows million in mid-July 2015. Beginning with 10, we will notify you once our compatibility work confirms the first NIKKOR lenses for Nikon SLR you will have a great experience, and Windows 10 has been cameras in 1959, Nikon has since actively downloaded on your system. Lenovo has released a vast range of lenses that an extensive list of products eligible for utilizes the superior optical technologies this upgrade including popular models including those developed exclusively like the YOGA 3 Pro and YOGA 500. by Nikon. Among the Nikon-developed “With Windows 10, computing gets more technologies are its Nano Crystal personal, productive and connected,” said Tom Shell, senior Coat, an anti-reflection coating, Phase vice president, PC Business Group, Lenovo. “From 21-in to 10-in Fresnel (PF) lens elements with superior chromatic aberration products from the office to the home, we’ve optimized our Lenovo compensation capability that also makes lenses smaller devices to give customers a simple way to upgrade their PC or and lighter, fluorite lens elements that provide both superior tablet while giving them enhanced search tools like Cortana with chromatic aberration compensation and a REACHit.” compact build for telephoto lenses, and the fluorine coat for easy lens maintenance. Kazuo Ninomiya, Managing Director, Nikon India, said, “We are elated to announce the production of 95 million NIKKOR lenses, which have been pushing the boundaries ProDot has successfully completed its incentive trip to Bangkok for the achievers of of imaging possibilities ever since the early ProDot partner’s scheme in Bihar. ProDot a leading manufacturer of print supplies and days of camera. At Nikon we have a history peripherals is now setting up new benchmark in antivirus industry. ProDot ensures that their partners will do profitable business and helps them in achieving this by of producing best-in-the-class products that providing world-class products. The schemes launched by ProDot help the partners to symbolize our spirit and today’s milestone earn money and keep pace in antivirus industry to enhance and further establish the is a testament of constantly innovating and base for security software products. providing world-class experience to our consumers, suited for their photographic products for the last 6 months and I’ve Mr Pradeep Aggarwal (M/s. needs.” took part in all the schemes operated by Dataline Agency, Patna, Sajjan Kumar, Vice President – Imaging ProDot. The kind of hospitality provided Bihar), comments, “The Division, Nikon India, stated, “I am delighted by them has been overwhelming. trip was very well planned to state that we have propelled to 95 million Taking a Bangkok & Pattaya trip just and organized. We’ve been NIKKOR lenses, which is the result of several for conducting some business is really taken care from the moment years spent in R&D to transform each amazing.” we reached the domestic airport. We photographer’s experience. Maintaining had a great wonderful experience with Mr Vivek Jaiswal (M/s. SL our legacy of producing technologically partners. We expect more such kind of computer, Rohtas, Bihar), “I advanced cameras and accessories, we programs from ProDot in future.” am really excited with the have introduced elements like Nano Crystal trip organized by ProDot. I Mr Subhash Goenka (M/s. Goenka Coat, anti-reflection coating, Phase Fresnel enjoyed the recent trip and Trading, Bhagalpur, Bihar), “We lens and many more to make the NIKKOR it was well organized by have been associated lenses compact, lighter and way ahead of the ProDot in spite of the large number of with ProDot from last 6 technology curve.” partners travelling.” months. ProDot provides The latest releases from Nikon include the good products with good AF-S NIKKOR 300mm f/4E PF ED VR, released Ms. Robin Singh (M/s. margins. We all enjoyed World Computer, Gaya, in January as the first NIKKOR lens with the this wonderful tour in Bangkok” Bihar), “We had a great and adoption of the PF lens element. The PF lens wonderful 4-day experience Mr. Ravi (M/s. GopalJee element elevated the AF-S NIKKOR 300mm in Bangkok and look Computers, Jamalpur, f/4E PF ED VR as the world’s lightest lens in forward to many more like this.Thanks to Bihar), “I’ve been regularly its class, while providing the lens with an ProDot for a wonderful trip,” he added. selling ProDot antivirus unparalleled portability and usability even as

ProDot Partners Rock at Bangkok and Pattaya

a fixed focal length telephoto lens.

Mobility September 2015

For more news visit: www.mobilityindia.com

tele News

Uninor signed worth Rs 1200 cr contract with Huawei for modernizing its network Uninor a subsidiary of Norway’s telecom major Telenor has inked an agreement worth 1200 crore rupees with Chinese firm Huawei for modernizing and managing its network across six circles in the country. The advancement of payment will be done in phased manner for three years. As per the partnership, Huawei will modernize and manage Uninor’s network by making it future-ready for 4G network and Internet service. Accordingly Huawei, India will modernize its entire telecom network across all six operating telecom circles in Gujarat, Maharashtra, Andhra Pradesh, UP (East), UP (West), Bihar (including Jharkhand), which as of now has 24,000 base stations. Huawei has announced that the network modernization will be done in environment-friendly green solutions that would lower power consumption by almost 30% and increase spectral efficiency. Significance of this deal is that it is the largest deal of its kind in the Indian telecom industry, where Huawei will also become the managed services partner of Uninor. Uninor has about 40 million mobile customers in the country of which 26% of are active internet users.

New Call Telecom plans Rs 19.20 billion worth acquisitions in India UK-based Internet service provider (ISP), New Call Telecom, is planning to acquire three-four companies in the software and infrastructure segments to support its over-the-top (OTT) services in India. The company has earmarked an investment of Rs 19.20 billion for the same. Earlier, in 2014, New Call had acquired the messaging app Nimbus. It had also acquired the Delhi-based Ozone Networks, but the deal is awaiting Foreign Investment Promotion Board (FIPB) approval. The company is in talks with telecom operators for Wi-Fi offloading and is also aiming for the Bengaluru Airport Wi-Fi project. The company has deployed 6500 access points and 1500 public hotspots in 26 cities. It aims to reach one million hotspots by 2020.

Tata Docomo Reduces Local and STD Outgoing Tariffs While Roaming Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL) announced the launch of new exciting roaming plans for its post-pay and pre-pay customers across all circles. These plans range from INR 49 to INR 225 for Post Pay and INR 46 to INR 90 for Pre-pay customers, respectively, offering reduced local and outgoing STD call rates and unlimited free incoming calls. For the Post-pay plans at INR 49, 99, 149, 199 and 225, customers will have to pay a monthly rental of the same value to avail all local and STD outgoing calls on roaming at only 60p/min, 50p/min, 35p/min, 25p/min and 50p/min, respectively. Post-pay customers opting for the first four plans will also enjoy free incoming calls on the Tata Docomo network for one month. The plan at INR 225 will allow customers to enjoy free incoming calls on all networks. For the Pre-pay plans at INR 46, 76, 55, 90, customers will have to pay a rental of the same value to avail all local and STD outgoing calls on roaming at 30p/min, 50p/min, 30p/min and 50p/min, respectively. Prepay customers opting for the plans will enjoy free incoming calls on network for a week. The customers opting for plan at INR 76 and INR 90 will also enjoy free talk time of INR 25 and INR 40, respectively. “With increased voice traffic driven by the need to always stay connected with family and friends, we have been proactively introducing affordable products and services in the market for our growing customer base. We believe that each customer has unique requirements and therefore, we have launched different products for our Post-pay and Pre-pay customers to suit their needs. Our new range of roaming plans are reasonably priced and suited for low, moderate as well as high-end users in the country,” said Mr. Gurinder Singh Sandhu, Head - Marketing, Mobility, Tata Docomo. Being a customer centric brand, Tata Docomo has been consistently introducing innovatively designed, personalized products and services especially for the younger generation, as millennials has been recognized as the prime drivers of growth in both voice and data. The new range of products will enable customers to stay connected endlessly on the company’s superior network across the country.

Bharti Airtel got undue benefits by miscalculating revenues, says draft CAG report A draft Comptroller and Auditor General (CAG) report has stated that Bharti Airtel received undue benefits of about Rs 145 billion by miscalculating its revenues. According to the report, Bharti Airtel and its subsidiary, Bharti Hexacom, registered significant abnormal gains in the period between 2006-07 and 2009-10 by under reporting the revenues and through corporate restructuring. The report has estimated a gain of above Rs 440 billion to the operator on account of corporate restructuring. The report has also stated that Bharti Airtel successively transferred infrastructure assets to its subsidiaries at zero value. Bharti Airtel and Bharti Hexacom have been estimated to secure financial benefits of Rs 109.8 billion through investment revaluation and Rs 336.18 billion through changes in the market value of shares received. The report has also noted that Bharti Airtel under-reported its revenues and license fee in the company’s primary books of accounts (trial balances) and profit and loss (P&L) account, especially the revenues earned from

providing pre-paid, post-paid and roaming services, foreign exchange deals and infrastructure sharing. The operator also suppressed income from investments, interest and miscellaneous sources in calculating adjusted gross revenues (AGR) while computing license fees (LF) and spectrum usage charges (SUC). The LF and SUC were not paid on the total amount deducted from revenue on account of commission/margin to the distributor/agents/franchisee/ dealer, which stood at around Rs 10.71 billion. Further, about Rs 6.11 billion was deducted on account of free airtime. These issues, along with others, have led to a total miscalculation of revenues at about Rs 145 billion. The draft report has not incorporated the views of the Department of Telecommunications (DoT). Once the CAG draft report is finalized, it will be tabled in Parliament.

Mobility September 2015

TELE TALK

vodafone

BuSINeSS SeRvICeS Powers Diabetacare’s Wireless Glucometer

odafone Business Services (VBS), the enterprise arm of Vodafone India, has collaborated with Diabetacare to launch dCare SmartT, a device that helps people manage diabetes better. An industry first, dCare SmartT, is a GSM SIM enabled wireless glucometer that empowers people to proactively monitor their blood sugar levels which is powered by Vodafone’s Machine to Machine (M2M) embedded cellular technology. The device transmits blood sugar results to a secure Diabetacare server, where they are constantly monitored by Diabetes Specialist Clinicians at the Diabetacare`s Diabetes Management Centre (DMC). In case of any abnormal blood glucose readings, both the patient and kin receive an alert/call with expert advice from the DMC immediately. dCare SmartT is powered by Vodafone’s Machine to Machine (M2M) embedded cellular technology. It is paired with the back-end clinical servers which connect directly to the electronic medical record system, wherein access is given to patients and their caregivers to keep them informed and better manage the condition. Nick Gliddon, Director - Vodafone Business Services says, “Vodafone is renowned globally for being a leader in M2M solutions and is driving the Internet of Things (IoT) by connecting machines, devices and objects to the internet, turning them into ‘intelligent’ assets that communicate with the world around them globally for more than 20 years. Leveraging our global expertise, we are the first telecom service provider to offer the M2M service platform in the Indian market today. Vodafone’s M2M Solution for Diabetacare allows data to be

Mobility September 2015

securely uploaded to a central server and is then accessed remotely by multiple parties. This Diabetacare deployment is a reflection of our strong, successful and differentiated approach to M2M in India. There is a huge opportunity in this country and we have the capability to maintain over 10 billion SIMs in our platform. We are confident of growing this business further, especially in segments like healthcare.” Sharing his views on the initiative and launch of dCare Smart, Dr. Sanjiv Agarwal, Founder & Managing Director, Diabetacare said, “We looked at alternatives but, for me, Vodafone’s M2M solution is ahead of the game. Beyond the technology, Vodafone was able to demonstrate a real problem-solving attitude. Vodafone’s global M2M solutions will help Diabetacare fulfil its plans to ramp up deployments to 100,000 users across multiple locations. Diabetacare is a mainstream proposition and the service is priced to make it affordable. Vodafone’s scale and global coverage means the business needs just one supplier, fully managed from a single platform. It means Diabetacare is ready to respond quickly to growth opportunities worldwide.” Diabetes is fast gaining the status of a potential epidemic in India with more than 62 million diabetic individuals currently diagnosed with the disease. In 2000, India (31.7 million) topped the world with the highest number of people with diabetes. It is predicted that by 2030 diabetes may afflict up to 79.4 million individuals in India. According to experts the prevalence of diabetes is predicted to double globally from 171 million in 2000 to 366 million in 2030 with a maximum increase in India.

12 12

LaunchPad

Sony Unveils Mid-Range Smartphones: Xperia C5 Ultra, Xperia M5 Sony announced two mid-range smartphones, the Xperia C5 Ultra and the Xperia M5. The company claims that the devices will offer consumers camera brilliance. The Xperia C5 sports 13-megapixel front and rear cameras and an enhanced front-facing flash. The Xperia M5 also sports a 13-megapixel front-facing camera and a 21.5-megapixel camera on the rear. The C5 Ultra boasts a 6-inch 1080p display, a 64-bit 1.7 GHz processor and 2GB of RAM. The M5 is a smaller, more powerful device, with a 5-inch 1080p display, 64-bit 2.0 GHz processor and 3GB of RAM. Both devices run on Android Lollipop 5.0 and offer 4G connectivity and up to two days of battery life. In addition, the M5 is both waterproof and dust-tight, with IP65 and IP68 certifications. The pricing is yet to be announced. According to Sony, both phones will be available in selected countries across emerging markets from the middle of August.

Snapdeal launches Intex Cloud M6 16GB exclusively Snapdeal, India’s largest online marketplace has launched the latest Intex Cloud M6 16 GB exclusively. This device is the newest addition to Intex’s range of affordable Android smartphones. With a maximum retail price of INR 7690, the phone will be available on Snapdeal at a special price of INR 5999. The Intex Cloud M6 16 GB is a 3G-enabled Android KitKat device with 16 GB of internal storage. It comes with a 5-inch fully-laminated screen and is powered by a 1.2GHz quadcore processor. The smartphone also packs a sleek 8MP rear camera and 5MP front camera for excellent low light photography. The device will be available two color variants in White and Champagne.

Celkon Launches Millenia 2GB Xpress Budget Smartphone Celkon Millenia 2GB Xpress is powered by a 1.2GHz quad-core processor and runs on Android 4.4 KitKat OS. The device comes with 2GB of RAM, 16 GB of internal memory which is expandable up to 32 GB. Millenia 2GB features a 4.5-inch FWVGA display with a screen resolution of 480×854 pixels. On the photography front, it has a 5 MP rear auto-focus camera with LED flash and a 1.3 MP front-facing camera. On connectivity front, the 3G smartphone offers 3G, Wi-Fi, Bluetooth, Micro-USB and GPS. Also, the Celkon new launch is backed with a 1500mAh lithium ion battery.

Karbonn Launches Titanium Mach Five with Remote TV Capability

Targus USB 3.0 SuperSpeed Dual Video Docking Stations Launched

Karbonn launched Titanium Mach Five smartphone for Rs 5999 that can also double up as remote control for modern television sets, air-conditioner, set top box etc. It comes with infra red emitter and Peel application that enables it to function as remote control for TV, STBs, ACs of about 400 brands. At Rs 5999, it is a value for money, as per company claims.

Mobility September 2015

Targus Inc introduced new additions to its range of USB 3.0 devices – Targus USB 3.0 SuperSpeed Dual Video Docking Stations. The new SuperSpeed DV Docking Stations are compatible with nearly any devices including all major laptop brands, Notebooks, Ultrabooks and tablets including Windows Surface. Designed to support flexible work environment, the new docking stations let users connect their portable devices to a number of essential peripherals while maximizing productivity and comfort. The Docking Stations house two USB 3.0 ports for connecting portable accessories such as external hard drives, flash drives, smartphones, cameras and more. They also feature four USB 2.0 ports, a Gigabit Ethernet port for faster data transfer speed and audio in/out ports. The devices also feature DisplayLink’s USB video technology with two HD display ports (1x DVI-I, 1x HDMI) and come with HDMI-to-DVI and DVI-to-VGA adapters. They also include a 6A AC adapter and a 2ft USB 3.0 cable to easily connect to a complete workstation – including dual monitors, a mouse, keyboard, printer and other peripherals.

For more product launch updates visit: www.mobilityindia.com

Mobility September 2015

ANALYSIS

THE GAME THAT TEACHES DOCTORS HOW TO COMMuNICATe BeTTeR wITh PATIeNTS

f you or a family member has ever had a serious medical problem, you know how important it is to have doctors with good communication skills. They should be able to explain their diagnoses clearly and describe the procedures they propose using terms you can understand, and they should listen to your concerns and treat you with courtesy and respect. However, studies show physicians tend to overestimate the effectiveness of their bedside manners. In their defense, doctors point out that they have limited insight into how they come across to patients and lack feedback mechanisms to help them.

To teach communications skills to medical personnel, a trio of researchers at the Toulouse Institute of Computer Science Research in France have come up with a video game. The game, at the prototype stage, relies on traditional medical consultation scenarios and the latest e-health technologies. Their article, ‘Design of a Serious Game in Training Nonclinical Skills for Professionals in the Health Care Area,’ was presented at the 2014 IEEE Third International Conference on Serious Games and Applications for Health and is now available in the IEEE Xplore Digital Library. The authors are IEEE Member, Remi Bastidée, a profes-

SCENARIOS HELP PHYSICIANS EXPLAIN DIAGNOSES CLEARLY AND LISTEN MORE CAREFULLY BY KATHY PRETZ, IEEE MEMBER Mobility September 2015

Analysis

sor of computer science at the Université Champollion, in Albi; Jing Guo, a Ph.D. student in computer science and technology at Toulouse Institute; and Nicolas Singer, a professor of engineering with the ISIS School of Engineering, in Castres. As in most games, there’s a story line, and there are goals, challenges, the awarding of points and rewards. The game runs on a Web server and presents preprogrammed questions for the player to answer. The player chooses her answers from a computer-generated list of multiple-choice responses. Right now it’s all in French, but translations to other languages could come in the future. COMMUNICATION MODULE The game is targeted at general practitioners and medical students doing internships in general medicine. The story line is that of a new doctor fresh out of medical school, referred to as ‘the player,’ who has just set up a practice. The player can choose a female or male avatar. There are also virtual non-player characters such as patients, office staff members and other doctors. Medical experts, including physicians, educators and psychologists, developed the rules of the game. These determine if actions taken by the player have beneficial or detrimental effects on a patient. The researchers also worked with general practitioners who teach medical students and supervise interns. A trio of researchers from France developed this video game prototype, which provides feedback to general practitioners and medical students on how they communicate with patients. Image: Remi Bastidée, Jing Guo & Nicolas Singer The game includes three modules: communications, electronic health records, and telemedicine. The player’s first activity is to conduct a consultation session with a new male patient in his 50s who has type 2 diabetes and wants his prescription renewed. The session has four phases. In the first, the player prepares for the session, greets the patient, introduces herself and identifies the reasons for the consultation. The next phase concerns gathering information, with or without a physical exam. The third consists of providing a treatment plan and explaining it to the patient, making sure he understands what is expected. In the last phase, the player must summarize the session for the patient, make the next appointment and say goodbye. Other activities introduced along the way may include having to answer a phone or adding to a patient’s electronic health record in the EHR module. At every step, the player chooses a preprogrammed question or action from among those suggested by the game engine and spelled out on the screen. The researchers call these general steps taken during consultation microsequences. The patient responds to what the player says or does with his own set of preprogrammed responses. Completing the microsequences advances the player to the next phase. At the end of each phase, a screen summarizes the actions the player has taken and identifies any incorrect actions—or wrong answers selected—along with the correct ones. Since no two patients are alike, to make the game more enjoyable, the developers created patients with different medical histories, diseases and personality traits. For traits, the patient can be confident or aggressive. Each trait influences certain attributes of the patient’s sentences, thus changing behavior. The player selects a patient profile and a topic to discuss. Actions taken by the doctor during the consultation can affect the patient’s behavior. To deal with this, the game proposes different sentences so players learn how to adapt their own language accordingly. Each sentence reflects a set of attributes such as politeness, clarity and empathy. When it is the patient’s turn to respond to the doctor,

the game chooses a sentence according to the patient’s profile. For example, if the patient likes to talk a lot, his sentence may be long and not directly relevant to the topic at hand. The doctor then must decide what action to take; participating in irrelevant conversations earns the player negative feedback, so players can learn to adapt their language. The developers addressed complaints from doctors about the lack of a feedback mechanism to gauge their bedside manner and how it affects the patient. The researchers provide a gauge by reflecting stress levels in the virtual patient’s facial expressions. How a player handles a patient’s stress is one of the key elements of the game, according to the researchers. E-HEALTH TECHNOLOGY The past decade has seen the implementation of ehealth records in hopes of improving the quality of health care and reducing costs. But the success of EHRs depends on the medical professionals using them knowledgably and integrating them into their practices. “Our game presents an overview of what can be done with EHRs and how they can make both patients’ and doctors’ lives easier,” the researchers say. “As e-health systems, computers and smartphones become common in people’s daily lives, they have to be considered because of their many advantages over traditional education.” Players gain access to the modules for EHRs and telemedicine when they take certain actions during a consultation. For example, choosing to review a patient’s medical history opens up an EHR module. The module presents the patient’s medical history, and the player can add information obtained during the consultation, which the game engine then summarizes. In this module, a written tutorial explains the reasons for using an EHR as well as the laws that protect the privacy and confidentiality of such records and the steps doctors need to take to secure the integrity and availability of information in an EHR system. The need to consult with a colleague in another location or schedule an appointment for a patient in another city gives a player access to the telemedicine module, which is still being developed. According to Guo, one of the ideas here is to highlight the variety of devices that a doctor can use, such as Web cameras and remote measurement instruments. SCORING THE GAME Because this is a role-playing strategy game, several indicators are used to compute different scores. One score reflects the confidence level the virtual patient has with the player. The researchers also developed what they call a ‘familiarity value’ that measures the player’s knowledge of EHRs and telemedicine. After reaching certain point levels, medals are awarded each time one of the four phases is completed. NEXT STEPS The game prototype, still under development, is not yet ready for testing. For example, it has yet to be enhanced with more-intelligent virtual patients, giving the player more scenarios to deal with. The developers can’t say when their prototype will be complete. “A good serious game requires a great amount of effort by a multidisciplinary team, and development phases can be very long,” points out Guo.

Mobility September 2015

COVER RevIew STORY

ReMOTe CONTROL FeATuReS IN SMARTPhONe INFLueNCING PuRChASe deCISIONS A

global survey shows that infrared-based universal remote control functionality has emerged on the top of the list for buyers looking to upgrade to a new smartphone. The online survey had participation from 2140 smartphone owners worldwide. Most users (58%) rated remote control capabilities, way ahead of mobile payment capabilities (19%), finger print sensors (13%) and heart rate monitors (10%) as the feature they would be â&#x20AC;&#x2DC;most likely to use.â&#x20AC;&#x2122;

Remote Control Functionality is the Top Driver of Smartphone upgrades: Peel Global Survey Peel, a Silicon Valley, CA -based startup which is funded in part by Alibaba, was founded about 5 years ago initially to bring remote control to iPhones, using a standalone coffee table hardware device. The company switched its focus to Android about 3 years ago when Samsung asked them to work together to add IR capabilities directly to their phones and tablets. In addition to working to control all major device brands globally, Peel also provides smart content recommendations based on your preferences and what you have watched.

Mobility September 2015

cover story

Regarding remote control feature, India, China, South Korea and the US lead the emerging global demand for remote control feature on smartphones, while mobile payments functionality is the leading factor in Europe. A global survey by Peel, the California-based company funded by ecommerce giant Alibaba, shows that infraredbased universal remote control functionality has emerged on the top of the list for buyers looking to upgrade to a new smartphone. The online survey had participation from 2140 smartphone owners worldwide. At 58%, users rated remote control capabilities way ahead of mobile payment capabilities (19%), finger print sensors (13%) and heart rate monitors (10%) as the features they would be ‘most likely to use.’ Smartphone users in India, which is among the fastest growing smartphone markets, expressed a

Mr Thiru Arunachalam Co-founder and CEO, Peel

“While remote controlling has emerged globally as a major new use case for smartphones, universal remote capabilities are even more desirable in countries such as India because of the wider range of devices that they can control in the home such as air conditioners, ceiling fans

and heaters.” keen interest in remote control features, with 84% of respondents saying they were an ‘important’ factor in their decision to purchase a new smartphone, just behind China (89%) and South Korea (85%). In the US, 52% said it was an important factor in their next smartphone purchase. “While remote controlling has emerged globally as a major new

use case for smartphones, universal remote capabilities are even more desirable in countries such as India because of the wider range of devices that they can control in the home such as air conditioners, ceiling fans and heaters,” said Peel Co-founder and CEO, Thiru Arunachalam. When asked to choose just one new feature to be available on their smartphone, 41% of the respondents from India c h o s e ‘controlling their TV, etc with IR remote,’ f o l l o w e d by mobile p a y m e n t capabilities ( 2 9 % ) , fingerprint sensors (24%) and heart rate monitors (7%). R e m o t e c o n t r o l capabilities were first introduced on

Android smartphones over two years ago and seem to be growing popular among users very fast. Today, many of the latest Android smartphones come equipped with an IR port which enables users to dump their plastic remotes in favor of using their phone to control their TV, set-top box, DVD player and other home electronics. Smart remote apps also allow users to find content to watch more easily, set reminders and even program DVRs. In contrast, European smartphone owners surveyed by Peel appeared less aware of or interested in smart remote options with mobile payments ranking ahead of remote control features, followed by fingerprint sensors and heart rate monitors as influencing purchase decisions. Where on one hand, IR remote capabilities are available in the US and other developed nations only on high-end phones such as the Galaxy S and

Mobility September 2015

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Mr Bala Krishnan Co-founder and Chief Product Officer, Peel

“There are at least 14 smartphone brands currently that include remote control, and we are working with another 10 which should launch shortly. Though, for now most brands are not carrying remote control on the most expensive, high-end models, it is changing rapidly as competitors are starting to offer less-expensive, lower end models with IR.” Note series from Samsung or the HTC One M8 and M9, yet on the other hand, several manufacturers in China, including Xiaomi, ZTE and TCL, and in India (Celkon, Panasonic, Alcatel OneTouch, Xolo) have begun to offer Android phones with advanced IR capabilities for as little as Rs 3199, including the recently announced A35K Remote from Celkon.

Mobility September 2015

The Peel Smart Remote has become the most popular app globally taking advantage of IR capabilities, with more than 115 million registered users who have generated over 100 billion remote commands to date. While Apple so far has chosen not to include an IR port on any of its competing phones or tablets, two in five iPhone users surveyed said they would be interested in the same remote capabilities enjoyed by Android users. Peel makes it easy for Indian consumers to switch to a smartphone remote because it works with all popular brands of TVs and air-conditioners sold in India, and 600 settop boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable. For Indian consumers, Peel features TV listings

from WhatsOnIndia. India is one of the fastest growing markets for Peel with users doubling every six months. The use of smartphones to control the home is expected to continue to increase in popularity as more consumers add Internet connected household devices such as thermostats, plugs and lighting. Many believe that remote control will emerge as one of the valuable use cases driving the adoption of smart watches as well. Bala Krishnan, Chief Product Officer and Cofounder of Peel, said, “There are at least 14 smartphone brands currently that include remote control, and we are working with another 10 which should launch shortly. For now most brands are not carrying it on all models of phones. Some are just introducing it on the most expensive, high-end models. But this is changing rapidly as competitors start to offer less-expensive, lower end models with IR. We estimate there are 250 million-300

million phones globally provisioned with remotes. Brands with IR currently are: Samsung, HTC, Xolo, ZTE, TCL, Xiaomi, LG, Vodaphone, Huawei, Lenovo, Celkon, Karbonn, Panasonic, Alcatel and OneTouch.” It is actually quite easy to implement IR. Peel provides a ‘full stack’ solution, which includes our SmartIR(TM) “no-chip” firmware solution and required hardware, like the IR blaster LED, the Peel Smart Remote app and cloud services to provision IR codes and local TV programming guide. All the phone distributor has to do is tell their manufacturer to cut a hole in the case. We have retrofitted an existing phone with IR capabilities in as little as three weeks. The cost per phone is typically US$ 0.40-0.50 (40 to 50 cents). Bala Krishnan clarifies, “Any Android (or Apple if they choose in the future) device can support IR. It is These phones are cheaper and can easily substitute your traditional plastic remote.” Indian brands like Celkon, Xolo, Alcatel OneTouch, Panasonic, Karbonn are leading the charge on providing IR as part of less expensive mass market phones. The use case for universal remote control is very strong in countries like India where it can be used for controlling appliances such as air conditioners, heaters and ceiling fans, along with entertainment devices such as TVs, audio systems, DVD players and set-top boxes. “We are already working with or talking to every major and minor phone manufacturer and distributor in the world, including all Indian brands. Remote control

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has emerged as the most popular new use case on smartphones since the camera phone and we want every smart phone owner with a TV, which is pretty much everyone, to be using the Peel Smart Remote solution in the next few years to both control their devices but also easily discover something good to watch. We believe since it is so inexpensive to implement and there is such high demand, that most manufacturers will begin adding it to stay competitive,” adds Bala Krishnan.

ASUS’ take on remote controlling of devices with smartphones ASUS is a worldwide provider of wireless solutions, networking devices, tablets, smartphones and wearables, among many other devices. Peter Chang, Regional Head - South Asia & Country Manager - ASUS India, shares his views on the remote control feature on smart phones and their utility for the consumers. Peter Chang of ASUS opines, “Consumers today are not just concerned with the hardware specifications: a variety of apps, features that enable them to stay connected, communicate on the go or

Mr Peter Chang Regional Head - South Asia & Country Manager - ASUS India

“With so much choice, consumers are now looking at their smartphone device as a single touch point that enables them to operate your refrigerators, TVs, air-conditioners of your home while sitting in a restaurant, your office or anywhere. Over the next few years, smartphones will become the command centre for all our digital interactions.” just stay entertained are key aspects that determine a handset purchase decision. With so much choice, consumers are now looking at their smartphone device as a single touch point, sitting at the centre of their lives. Smartphones can now enable you to operate your refrigerators, TVs, airconditioners of your home while sitting in a restaurant, your office or anywhere. Over the next few years, I believe, we will see thousands of sensor-based products tied to features or apps in our handsets, making smartphones that one device, the command centre of all our digital interactions. It is therefore

obvious that just focusing on specific features like camera quality, free apps or location based services will make it even more difficult, with the consumers expecting top notch experiences across all these areas. If brands want to stay relevant in a cluttered market, they will have to break the mould, evolve and shape their marketing strategies to differentiate and empower consumers with a luxurious lifestyle. The only way for companies to do that is to realize that it’s time to ‘stop selling devices and start selling lifestyle.’”

Features of the ASUS ZenFone: The Asus ZenFones come with a feature called ‘Zenlink’ that brings together all user devices, data, friends and colleagues, with easy to use PC Link, Share Link, Remote Link, and Party Link apps. With these, you can connect to any device for seamless connectivity. PC Link: It has been around since the first

version of ZenUI was launched. Developed by ASUS for its smartphone and tablet products, PC Link is simply a PC suite that helps the user to access the device through a desktop PC or a notebook. It enables you to control every aspect of your Zenfone from your computer. You can use your PC’s keyboard to compose messages or manage your app screens with the mouse. Share Link: It lets you share your ZenFone photos, movies, contacts and other content quickly and easily. Just choose a friend’s device to zap your stuff across- effortlessly! Party Link: It hands you the freedom to share your ZenFone pictures automatically. You can create a group with your friends in this Party Link and share whatever pictures are taken. Remote Link: This particular feature is ready to lend a hand when it is time to work--as your ZenFone becomes a remote control. You can then use your ZenFone touchscreen to deliver presentations like a master!

Mobility September 2015

PERSONALITY

ndia has emerged as one of the largest potential market of smartphones. With smartphones taking over as personal cameras for many professionals, innovation is at its best among brands competing to capture the flourishing market. OPPO entered Indian market in 2014 with an aim to capture a prominent share in the Indian market and provide the best of innovations in smartphone category. We are speeding up our sales and service network and expect a fair growth and a bigger share of the market in the times to come. We have sold around 400k devices in India and are targeting for 1.5 million units this year (2015).

TOM Lu

CeO, OPPO MOBILe Mobility September 2015

On the brand aspect, we expect our brand will become a well-known name for its innovation, quality and service over the next five years. The company has plans to expand services by adding more service centers this

“we hAve SOLd AROuNd

400K devICeS IN INdIA

and targeting for 1.5 million units this year 2015 year. As of now, we have 120 service centers across India and are targeting to open 200 service centers by the end of 2015. We also have hot line services to communicate with the customers. What are the various products offered by OPPO; kindly mention products you want to feature and highlight? As of now, we have launched 15 smartphones in the India market and they have been appreciated for their aesthetic design and innovative technology. One of our latest smartphones, the OPPO Neo 5 falls in the low budget category aimed at the Indian mobile market where low range devices are successful. We have been receiving great reviews from the experts as well the consumers and our products are being rated among the best smartphones in the industry.

How do you look at growing importance of smartphones in India and the ever growing market? India is a very attractive and price sensitive market and there is a certain section of consumers who are extremely technology savvy and are looking for innovative and power-packed devices. The way consumers choose and buy smartphones is continuously evolving, which means you need to have a diverse portfolio of products and price points to appeal to a wide range of consumers. The current trend indicates that smartphones are increasing seen as camera phones by many professionals. Innovation is at its best among brands competing to capture the flourishing market that stood at over $276 billion in 2014. Thanks to the latest progression in camera technology, you will find camera phones as good as or even better than some of the popular cameras available in the market. OPPO N3 is the first smartphone with a motorized camera which can get 64 MP Ultra-HD photography with 16 megapixel camera. OPPO PI 2.0+ is developed to provide innovative philosophy experience and is available on both N3 and R5. PI includes more than 15 features, such as 8 Beauty Modes, GIF and Double Exposure. The other major feature that influences a buying decision is battery life and strength. With users spending hours and hours on their smartphones, battery life is one area that is seeing and is likely to see more innovations. OPPO is at the forefront of quick smart phone charging with its VOOC Flash Charging technology. Designed

“

specifically for the needs of the today’s customers who is increasingly using the smartphone for a number of functions like work, emails, entertainment, social media, etc. The OPPO VOOC Flash Charge is capable of charging the phone’s battery from zero to 75% in only 30 minutes which gives consumers 2 hours talk time in a short span of time.

What are the challenges and opportunities you face and see in India? The Indian smartphone market is growing at a fast pace. We believe that smartphone market share would boost rapidly in the coming years. With the advent of affordable smartphones intended for the Indian market and increasingly low-cost data connectivity options, more people are shifting to smartphones and mobile Internet. The Indian rural market is catching up fast and we will cater our best to the affordable budget smartphone segment and provide the best service and quality to the people. In this price-sensitive market, there is a certain section of consumers who are extremely technology savvy and looking for innovative and power-packed devices. We have already introduced products in the price range of INR 6500 to INR 42999 which gives many options to Indian consumers. A recent budget Smartphone launched in India is Neo 5 inheriting the distinguishing design and features in an extraordinarily stylish frame aiming at the mid-range market. The smartphone market in India is constantly evolving and we intend to reach across sections through our budget smartphones. We are overwhelmed with the response we got from Indian smartphone users, and we look forward to expand our horizon in the Indian market. OPPO being a global brand has established well itself in other parts of the world and we are determined to be an integral part of the society at large.

We have seen great products from OPPO; what can we expect next big thing form you? Whenever we globally launch new devices; they are soon launched in India as well. We will continue to receive great response from consumers who have always been supportive and liked our products.

Mobility September 2015

Q&A

ASUS is determined to touch customers’ heart in terms of incredible products, incredible design, incredible quality and incredible service is a high-end product but with affordable price. The goal is to provide an empowering luxury for everyone. We believe the best technology is to be used by a mass of audience.

How important is India market for you and how is it different from other markets that you are present in?

Mr Jerry Shen, CEO, ASUS India

Recently ASUS announces availability of Latest ZenFone and ZenPad Models at ZenFestival in New Delhi. This big event sees Indian debut of ZenFone 2 Deluxe, ZenFone Selfie, ZenFone 2 Laser, ZenPad 7.0 and ZenPad 8.0 and worldwide launch of ZenFone Max. Q&A with ASUS CEO Jerry Shen

How sub 25k devices are vying to dethrone industry biggies like Apple, Samsung, etc. Well, Indian market presently is the hub of innovation. It is inevitable for any player to ignore this market. But irrespective of numerous players entering, we believe that we are competing with ourselves. We are innovating incredibly to surpass the standards set by our previous innovations. Therefore, our focus is always to maintain quality of our offerings and ensure ultimate customer satisfaction. We believe our ZenFone

Mobility September 2015

Indian is a key geography to play for ASUS. Being a huge country, it is too diversified with each region having its own market trends and preferences. Keeping the focus and dynamics of the market in mind, we formulate different strategies. We premeditated to proceed as per the understanding of what our users are thinking, feeling and doing – what they value. The key part is what India customers’ mind and ASUS is determined to touch customers’ heart in terms of incredible product, incredible design, incredible quality and incredible service.

How is ASUS performing in India? ASUS has been focused towards Smartphones, Touch notebooks, Ultrabooks, Tablets, Phablets and Notebooks. The Zenfone first generation was a huge success marking sales of over 6 lakhs units on H2 in India. ASUS India has been growing phenomenally. The aggressive retail expansion strategy has made us mark over 120 exclusive stores all across the country including Tier II, Tier III & Tier IV cities. We are looking at opening of 200 stores by this year end. We wish to add 200 more people to establish the mobile market and reach out to each level of the country.

What is ASUS’ strategy for sustaining the buzz for the smartphone category? Deliver the most incredible phone at the most incredible price! As I mentioned earlier, that a good product does not take a lot of marketing. Consumers can see and feel the difference and it will speak for itself. We first launched the Zenfone in India last year and the phone has really been well-received by both the press and consumers alike. The first shipment usually sells out within minutes. I think this second generation product will also stand the test of many markets and I am confident that it will be loved by the consumers in India as well. India has been one of the most important markets for us. We want to bring the best innovation and the most affordable price to you.

Report

Personal Devices and Corporate Secrets:

Only 11% worry about keeping work files safe on mobile devices: Kaspersky

ccording to a survey conducted by Kaspersky Lab in conjunction with B2B International, around half of the consumers surveyed also use their devices for work. However, only 1 in 10 is seriously concerned about keeping work information safe should cybercriminals gain access to their devices. One way or another, many employees of large and medium-sized companies use personal mobile devices for work. 36% of respondents store work files on them, and 34% keep work-related email messages. Sometimes, more confidential information can also be found on users’ devices, such as passwords to corporate email accounts (18%), networks or VPNs (11%). Such information represents a valuable prize for cybercriminals hunting for corporate secrets.

36% 34%

30% 25% 20%

• BYOD integration should be regarded as a specific project; this is especially true for large businesses. Every last detail of the integration process should be designed beforehand; and this should ideally include an infrastructure audit, a design stage and a pilot implementation. • To effectively protect mobile devices, it is important to use a comprehensive solution that ensures security across the entire corporate network, not one that focuses only on mobile devices. Without this, compatibility problems may arise and create extra work for system administrators. • Managing mobile devices in a large business requires additional skills over and above those demanded by routine system administration. It is worth ensuring there are appropriately qualified IT security specialists on the team. These can provide centralized management for all mobile devices within the corporate network, ensure that all mobile applications are installed, removed and/or updated via dedicated corporate portals, and regulate data access levels and employee privileges.

2015 40% 35%

specialists have several recommendations that should be borne in mind when connecting employees’ personal devices to corporate IT networks:

18%

15% 11%

Figure: Kinds of information respondents store on their devices (%)

• Most importantly, the business needs to develop robust scenarios for how to remove personal devices from the corporate network if they are lost or stolen, or if an employee leaves the company. A procedure should be developed to remove confidential corporate data from these devices and block access to the corporate network.

Despite these risks, a bring-your-own-device (BYOD) business model offers many benefits to organizations, even to those enterprises that have a great deal of confidential information. For example, easy access to corporate communications and applications alongside personal data and activities means that employees can see and manage tasks faster and more effectively. However, to keep the business and any proprietary data secure, the integration of BYOD into the IT infrastructure must be implemented responsibly by employers. Kaspersky Lab’s

Kaspersky Security for Mobile was developed specifically to meet these requirements. It ensures the protection of corporate information on users’ devices, helps to manage mobile applications and devices, protects users from malware and other cyberthreats, and allows for remote management of devices if they are lost or stolen. Kaspersky Security for Mobile is a component of Kaspersky Endpoint Security for Business, and is managed from a single console alongside other security solutions provided by Kaspersky Lab.

10% 5% 0% Files for work use

Work e-mails messages

Passwords for work e-mail account

Password for work VPN/ Internet access

Mobility September 2015

make in india

Xiaomi revealed its ‘Make in India’ plans: Redmi 2 Prime is Xiaomi’s first smartphone to be manufactured in India

eading smartphone company Xiaomi announced that it will now manufacture its devices locally in India, in a show of commitment to Honorable Prime Minister Shri Narendra Modi’s ‘Make in India’ initiative. Xiaomi revealed its ‘Make in India’ plans at a special event recently in Visakhapatnam, located in the state of Andhra Pradesh, in the presence of Honorable Chief Minister Shri N. Chandrababu Naidu and Shri Amitabh Kant, Secretary, Department of Industrial Policy and

Promotion (DIPP). ‘Make in India’ was launched by Shri Narendra Modi in September 2014 as a major national programme designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build bestin-class manufacturing infrastructure. Xiaomi’s unique and innovative direct-toconsumer business model has been instrumental in disrupting the Indian smartphone industry. By manufacturing its

Mobility September 2015

smartphones in India, Xiaomi is extending its longterm commitment to the Indian market. Investments like these set an example for more international players to join the ‘Make in India’ programme and will play a key role in transforming India into a global manufacturing hub. Xiaomi has partnered with Foxconn Technology Group to manufacture its smartphones in India. The factory is based in Sri City, Andhra Pradesh. The choice of location is strategic as Andhra Pradesh is known to have

highly skilled technical manpower, an enterprising population and a dynamic emerging leadership – a combination of factors that make the state appealing to high-growth technological companies such as Xiaomi. The first Mi phone to be manufactured in India is Redmi 2 Prime, an enhanced version of Redmi 2 with 2GB RAM and 16GB Flash, which will be available for Rs. 6999 on Mi.com and other partner sites (Flipkart, Amazon and Snapdeal). Redmi 2 Prime features a Qualcomm Snapdragon 410 64-bit processor, 4G

Dual SIM support, and a 4.7″ HD display. With the memory upgrade, Redmi 2 Prime offers an even smoother user experience and more space for apps and media. Foxconn has already started producing Redmi 2 Prime at their Sri City factory, and 100% of the Redmi 2 Prime units sold in India are made in India. Hugo Barra, Vice President, Xiaomi Global, said, “Manufacturing smartphones locally is a significant step towards incorporating Xiaomi into the fabric of India in the years to come. Thanks to Prime Minister Shri Narendra Modi’s visionary plan to transform India into an attractive destination for manufacturing, we have a great opportunity to make our products in India, bringing us even closer to Indian consumers and contributing to India’s evolution in the technology sector. After taking into consideration several

factors, manufacturing in Andhra Pradesh was an obvious choice for us. This has been possible due to the support of Chief Minister Shri N Chandrababu Naidu and his forward thinking policies, as well as Shri Ashok K Kantha, the Ambassador of India to China, who played a key role in helping us to forge links with Andhra Pradesh.” Manu Jain, Head of India Operations, Xiaomi, said, “We started looking at options for local manufacturing as soon as Xiaomi entered India last year. Being a key driver of ‘Make in India,’ DIPP Secretary Shri Amitabh Kant has been a strong supporter of Xiaomi right from the start, and has played an important role in turning our local manufacturing plans into reality. Local manufacturing shows Xiaomi’s commitment to being in India for the long haul, and we are also able to contribute to generating more jobs in India. We are

truly excited to be playing a role in enhancing the quality of life of the people of India.” Honorable Chief Minister of Andhra Pradesh, Shri Nara Chandrababu Naidu said, “We have great faith in young leaders and young companies like Xiaomi. These new generation companies and entrepreneurs will be key to the success of Andhra Pradesh and India. We are happy to partner with Xiaomi as they set up their first manufacturing unit in India, as part of the Make in India program. We believe this partnership will provide new opportunities to youth of the state and develop an electronics manufacturing ecosystem of global standards in Andhra Pradesh. We welcome Xiaomi to Sunrise Andhra Pradesh and India.” Shri Amitabh Kant, Secretary, Department of Industrial Policy and Promotion (DIPP), said, “Xiaomi is a unique example

of ‘Invested by China, Made in India’. Xiaomi is known for its quality technology and craftsmanship, and has an immense following amongst young India. I am sure they will make India their home and open many more production facilities.” The Ambassador of India to China, His Excellency Shri Ashok K. Kantha, said, “I congratulate Xiaomi on this important milestone in their India journey. As an innovative global technology company, the manufacturing of Xiaomi products in India is a demonstration of Xiaomi’s commitment to India and a recognition of the potential for win-win economic collaborations between India and China. I am confident that Xiaomi will be an example and encouragement to other Chinese companies that are looking at India. We are happy to support their efforts in building trade and investment links with India.”

Mobility September 2015

NEW INITIATIVE

ZOPO Mobile ties up with AdCOM to Foray into INDIA ZOPO and ADCOM forge a strategic tie-up to expand their global footprint in the burgeoning Indian smartphone market

OPO, a China-based hi-tech enterprise which is engaged in the design, manufacture and marketing of mobile intelligent terminal products, with clients spread across 135 countries, ventured into the Indian territory with one of its premium handsets ‘Speed 7.’ The next gen features of the device and ZOPO’s vision for its future in India was shared on the occasion. Commenting on the launch, Kevin Xu, CEO, ZOPO Mobile, said, “ZOPO’s goal has always been clear in the path towards globalization: to expand our market reach. India is a logical and imperative destination in this journey to success. We have been continuously working towards the expansion of our global footprint and ZOPO is actively pursuing its goal to enter and leave a mark in the extremely enticing Indian market.” ZOPO recently entered into a tie-up with ADCOM

innovative and competitive products in the due course of changing technologies. With its competitive prices and excellent service support, it is way ahead of its competitors. ADCOM has pan-India sales & service presence through its own 20 billing points. ADCOM brand covers 3 major product categories-IT Accessories, TABLETS and SMARTPHONES.

(Advantage Computers), which is an importer and distributor and a part of the New Delhi-based Advantage Group, one of the pioneers in IT & technology products, tablets and mobiles in India. ADCOM, established in 1997, is known in the Industry for launching various

ZOPO’s ‘Speed 7’ blends technology with beauty in a seamless design. It is an effortless balance of aesthetics and leadingedge features, while making smart technology easy, fun, personal and stylish which is the vision of ZOPO Mobile across the world. Armed with quality products, efficient supply

From L to R Mr. Sanjeev Bhatia, Founder, Chairman, ADCOM and Mr. Kevin Xu, CEO, ZOPO Mobile

Mobility September 2015

chain, innovative spirit and powerful implementation capacity, ZOPO is determined to offer an extraordinary and creative brand experience through its products. Sanjeev Bhatia, Founder, Chairman, ADCOM, clarifies, “We are launching 2 models: ZOPO speed 7 and Speed 7+ at present and will continue launching new models as and when market needs it. Unlike other brands who depend on third party for services, we have about 200 of our own service centers pan-India who will be giving service for ZOPO.” ‘Speed 7’ brings in a brand new Android experience with Android 5.1 OS and Z-UI that offers a simple yet powerful user experience. It is also endowed with 3GB of RAM allowing it to handle multiple complicated tasks at the same time along with a 64-bit octa-core CPU. ‘Speed 7’ is equipped with a 5.0-inch frameless screen that can display superior visual effects. It also has a whopping 13.2 MP camera that can capture every precious moment in stunning detail. Additionally, it has features

like 4G LTE, Dual SIM and Face Beauty 4.0 which work to make every selfie more beautiful. All this, and much more is backed by a 2500mAhbattery for high endurance and long lasting performance. Regarding Digital India and Make in India initiatives and ZOPO’s tieup with ADCOM, Sanjeevof ADCOM, concludes, “ADCOM is already a part of Digital India and Make in India programs, as we have started manufacturing of ADCOM mobiles (as their ODM). Similarly, like ADCOM, we have plans to manufacture ZOPO mobiles also in India in future as and when the volumes of ZOPO mobiles go up.” ZOPO will be selling Speed 7 handsets in India exclusively through Snapdeal, India’s leading e-commerce company. The company offers wellestablished after-salesservices from 200 centers across the country through ADCOM. ZOPO is here to provide the best of fresh and fashionable technology in its pursuit of innovation for the modern digital enthusiasts.

FEATURE

Pringa Accessories offers

TOP CLASS QuALITY at affordable prices

ans Telecom Pvt Ltd, incepted in 2014, is a New Delhi-based provider of mobile phone accessories under their brand name Pringa Accessories, which include power banks, Bluetooth headphones, headphone with SD card, NFC, headphones, mobile chargers, selfie stick, tempered glass, etc. Mr. Nishant Bansal, Director, shares Pringa’s philosophy, vision and future plans. They have a branch of in Panipat.

The main objective of the company is to produce the best Nishant states, quality product at reasonable price. People at Cans Telecom “Quality and afare committed to enhance customer satisfaction and complifordable price are ance with applicable legal, environmental, occupational, health our fortes. For ex& safety and requirements as prescribed. The directors of the ample, our power company have vast experience in the IT and telecom industry. banks have qualPringa Accessories range of products is highly acknowledged ity comparable to by our clients due to their less power consumption, shock proof the top brands, and durable attributes. Besides consumers, their customers inyet cost just 50%. clude those from major telecom companies, public sector underOnce they charge, takings, government departments, educational institutions, etc they stop overRegarding future plans, Mr Nishant, clarifies, “Most of our charging even if business operations are now focused on North India. In future, the charger is on. we want to launch our own brand feature phones and smart Also they have phones before the end of 2015. Then we want to expand more elegant looks. aggressively. Right now we have about 26 distributors, but by Our Bluetooth the end of 2015, we want to increase this number to 100. We speakers are 2-inwant to open a new branch in Nepal in the coming months.” 1s, where they Mr. Nishant Bansal, Within a short span of 1 year Pringa Mobiles has made its work as speakDirector, Pringa Accessories mark in the mobile accessories market. Pringa Accessories is ers as well as a mission-driven and value-based brand. Their organizational headphones. We culture is not only centered on providing complete customer satisfaction but we source our goods from proven ODMs also provide best infrastructure and facilities for our employees. As a result of in China.” which, all members of our team—from entry-level to management—are focused on upholding the mission and values of this company which are achieved through teamwork, integrity, excellence, respect and accountability with high accuracy.

Mobility September 2015

Review review

Moto G 3rd Gen SMARTPHONE A device that’s worth the buck

n November 13, 2013, Motorola Mobility unveiled the Moto G, a relatively low-cost smartphone launched in several markets, including the UK, United States, France, Germany, India and parts of Latin America and Asia. On September 5, 2014, Motorola Mobility released its successor to the 2013 version of the Moto G, called the Moto G (2nd generation). It came with a larger screen, higher resolution camera, along with dual front-facing stereo speakers. On July 28, 2015, Motorola Mobility released the third generation of the Moto Mobility G. It retained the same screen Ratings as before but upgraded the processor and RAM. Design The 3rd Generation of Moto G was announced on July 28, 2015 in a worldwide press conference starting in New performance Delhi, India. The device is a water-resistant one with IPx7 certification and comes into two variants - 1GB RAM / 8GB ROM and 2GB RAM / 16GB ROM. The device also has latest Android Lollipop OS v5.1.1.

7/10 9/10

Design This device is relatively large, display is good enough at 1280x720p (294 pixels per inch). Comes with a Gorilla

Glass 3, on the back you’ve a soft-touch replaceable cover that snaps in place and allows you access to micro-SD and SIM card slots. The back of the Moto G (3rd Gen) now features an updated design with a new metallic accent around the camera and a new texture for additional grip, plus the same great curved design for easy one-handed use. While this device is not rustproof, it is waterproof. You have one speaker above the display dedicated to your phone, while the other, below the display, is a mono media speaker. Performance The Moto G 2015 edition works with Android 5.1 Lollipop, the software here isn’t all that different from a Nexus device. One new feature of this new smartphone is advance water resistance feature which is IPX7 rated and will keep your Moto G (3rd Gen) safe from splashes and accidental drops in water. It is designed to withstand immersion in up to 3 feet of fresh water for up to 30 minutes, provided the back cover is properly sealed. But do keep in mind that it is designed to work while submerged underwater so do not use while swimming. Powered by Qualcomm Snapdragon 410 processor with a 1.4 GHz quad-core CPU, the Moto G (3rd Gen) will have 4G LTE network speed capability for faster Internet, streaming, gaming and instant connectivity. Another great improvement we found in Moto G 3rd Gen is its camera performance. Featuring a 13 MP imaging sensor, f2.0 lens, and Hybrid Multilayer IR cut filter, you can truly capture the best looking images in any lighting condition. And when ambient lighting isn’t enough, the new Dual Dynamic Correlated Color

Temperature (CCT) flash automatically adjusts to ensure you get natural looking skin tones and consistent vibrant colors. Front camera offers a wide 72 degree field of view, and features Motorola’s ‘Best Shot’ feature which captures multiple shots before and after you touch the screen, recognizing issues like blurred subjects or blinking eyes and recommends the best picture to keep, so you always get the best shot. In darker conditions, the phone’s display will even flash to add a little extra light to your shot. This device works with an Adaptive Brightness setting so based on the amount of light coming in to this smartphone’s front-facing light sensor, your display will be bright or dim. The UI is very neat and it has its own gallery and camera interface. Perhaps the most helpful of the additions that’ve been made to this Moto G in 2015 is the Moto Actions: “chop twice for flashlight” and “twist for quick capture.”Flipping your phone around in your hand turns the flashlight on (the LEDs at the back of the device) or launches your camera. And finally the 2470 mAh battery go all day without plugging in. Verdict Great option for anyone who wants a long lasting durable low-end smartphone with good performance. Pros Durable, advance water resistance, good performer Cons Not much change in design. Price INR 11,999 for 8 GB, 1GB RAM & INR 12,999 for 16GB, 2GB RAM

Specifications • IPX7 Water Resistance • 13 MP Primary Camera • 2470 mAh Battery • 4G LTE

value for money

9/10 over all

Mobility September 2015

9.5/10

insight

HP Readies PCs for Windows 10 2015 line-up of Windows PCs are designed for the upcoming OS and easy-to-upgrade

HP announced that its currently shipping portfolio of Windows-based PCs is expected to be able to upgrade to Windows 10 when available. Ketan Patel

Peter Han

Director, Personal Systems, PPS, HP India.

VP Worldwide OEM Marketing, Microsoft.

“Working closely with Microsoft, we designed all our 2015 products to be ready for Windows 10. As a result, customers who purchased or plan to buy a 2015 Windows PC from HP should have a smooth transition to Windows 10. We have a strong relationship with Microsoft and together we believe in offering the best computing experiences for our customers.” When it designed its 2015 products, HP planned its entire 2015 portfolio to be Windows 10 ready. While HP will update the 2015 products to Windows 10 after it ships, HP PCs currently shipping with Windows 7 and Windows 8.1 are expected to upgrade to Windows 10. To make this an excellent experience, HP is working with both hardware component suppliers and Microsoft to have full coverage for drivers for Windows 10.

“HP’s collaboration and feedback during the Windows 10 planning process has been extremely valuable. We look forward to HP launching their new devices that will light up Windows 10 capabilities and provide new experiences to our joint customers around the world.”

The Path to Windows 10 Consumers who choose to purchase a PC before July 29, 2015 can upgrade to Windows 10 with qualified HP technicians to run the complete upgrade process when it becomes available on July 29, 2015.

• HP EliteBook 1020 Folio, the industry’s thinnest and lightest business-class notebook, takes advantage of Cortana and Skype for Business with its dual-array microphones, exclusive noise-cancelling software and HD webcam. • HP EliteDesk 800 Desktop Mini PC, the world’s smallest business-class desktop, works with HP BIOSphere to create a security-enhanced and highly managed device and high DPI scaling capabilities optimized for 4K resolution displays.

Additional details on how to reserve and receive upgrades are available at Windows.com

• HP Elite x2 1011 2-in-1 Windows device, featuring the industry-first WiGig enterprise wireless dock, can easily go from the office desk to being mobile on the job site with continuum.

Windows 10-enabled Devices Some examples of HP’s broad PC portfolio available for purchase today that are able to take advantage of Windows 10 features include:

• HP ZBook 14/15u is HP’s thinnest and lightest workstation Ultrabook devices – paired HP Z24s with creative professional inspired 4K Z Display delivers tremendous visual performance and enhanced productivity with the 4K display scaling capabilities of Windows 10.

• HP Pavilion x360 and HP Spectre x360 convertible notebooks feature dual-array microphones optimized for Cortana with voice control and naturally transition from notebook to tablet to tent to stand modes and back with Continuum. • HP Pavilion, HP ENVY and HP OMEN notebooks also take advantage of Cortana with their dual-array microphones and enhance gaming performance by streaming Xbox One games to the PC anywhere in the house.

• Also, the following products from HP will also have facility of Windows 10 upgrade o The entire range of HP 14 and 15 consumer notebooks o HP Slimline Desktop 450, The HP Pavilion and Envy Desktops and AiOs o The HP Prodesk and Elitedesk Desktops o The HP Probook and Elitebook Notebooks

Mobility September 2015

Consumer alert

Beware of Ransomware disguised as Windows 10 Update I

f you dare to update your system to Windows 10 based on fake emails from Microsoft, then you could be a victim of Cryptolocker Ransomware. eScan research team has found that cyber-criminals are using various social engineering techniques to take advantage of millions of people looking for a free system upgrade to Windows 10 which was officially launched on July 29 worldwide . What is Cryptolocker? It is a kind of Ransomware which can prohibit Windows users accessing their photos, personal documents, zip files and host of other files. It makes use of asymmetric encryption, i.e. victims cannot access their files unless they have a private key, which is owned by the malware author and in order to obtain the key, the victim has to pay ransom amount to the cyber-criminal in virtual currency. How does it work? The malware enters into the user’s system through a fake email from Microsoft even though cyber-criminal makes use of well-crafted email address update@ microsoft.com making it appear as a valid one along with a subject line ‘Windows 10 Free Update’ and an attachment. The attachment was downloaded and executed by our research team and found a warning message along with instruction to pay $600 for the private key within 96 hours. The malicious email was traced to spam servers located in countries such as India, Russia, Thailand, USA and France.

Mobility September 2015

What to do? • Users can update their current system to Windows 10 in two stages, i.e. reserve and upgrade. In the first stage, users need to check whether they have got a notification in their taskbar from Windows which will reserve a free copy of Windows 10. On clicking the menu present on top left, it will check your system and run Windows Advisor to make sure that your hardware and software is compatible with Windows 10. Windows 10 will be downloaded once it is available. And the last stage is Installation where users will get a notification that Windows 10 is downloaded which needs to be installed. • Update your antivirus software (eScan) on a regular basis, which will protect your system from all kinds of Malware attacks. • Configure your antivirus settings to automatic system updates. • Regular backup of your important files. • Make sure you either implement Mailscan at gateway level or enable Mail Anti-virus on endpoint in order to block extensions such as *.EXE, *.SCR, *.JS, *.VBE etc. These attachments would infect your system. • Open emails only if you are positive about the source.

Mobility September 2015

Made in India portfolio

Sony Alpha 7R II With world’s first back-illuminated full-frame Exmor R CMOS sensor

7R II is a full-frame mirror ªless camera

í Packs 42.4 MP Backilluminated CMOS sensor, In-camera 5-axis Image Stabilization, í Internal 4K Video Recording, Silent Shooting, Fast Hybrid AF and more. í Powered with the newly refined XGA OLED TruFinder with the world’s highest (0.78x) viewfinder magnification. í 399 focal plane phase detection AF points. í ISO range of 100 to 25600 that is expandable to ISO 50 to 102400

Mobility September 2015

INTERVIEW

Pebble’s philosophy has always been

‘CONveNIeNCe wITh QuALITY’ As a provider of mobile accessories, what are the latest trends you notice and what are you doing to make best out of these trends? All the latest developments in this segment are moving toward an ‘on-the-go’ philosophy, to allow the users to make the best use of their smartphones in their fast, travel intensive lives. Thus, products are becoming lighter, smaller, wearable and multi-functional all at the same time. As a brand, Pebble’s philosophy has always been – ‘Convenience with Quality,’ which is well reflected in our line of products–be they Power Banks, Selfie Sticks or others. For instance, Pebble Power Banks are known to be among the lightest, sleekest and yet elegant looking, top quality power banks that really focus on easeof-use for the customer. In fact, we recently won the award for the Most User-Friendly Power Bank Brand in India! Please brief us about how your mobile accessory products, especially power banks, are doing in the market. Please give us your focus for the next year? Pebble is alreadyplaced among the Top 10 brands for Power Banks in India. Our focus in the current and next Financial Year would be to create a much stronger hold in general trade and distribution network, so as to reach a wider audience and make Pebble a household name. How do you motivate your channel that the channel will promote your products with zeal and how do you ensure their proﬁtability? For this, first we provide our channel partners the confidence in the quality of our products. This they can easily judge by the extremely low rate of replacements required. Second, we make sure that a smooth customer service process is followed, so that they do not face any issues

Komal Gupta,

Director-Marketing, Pebble, India in case of a customer complaint. We work with our channel partners as a single team, together planning schemes and promotions required in their specific areas. What new innovations are coming up in the near future regarding mobile accessories? What new do you plan to add to your portfolio in the immediate future? At the moment, innovations are focused on enhancing and upgrading the existing functionalities of a smartphone. Today innovations are directed towards improving battery life, increasing storage space, enhancing camera features, boosting sound quality, magnifying display, adding wearability and so on. Pebble is already covering most of these aspects in Power Banks, OTG Pen Drives and Selfie Sticks. In the near future, Pebble plans to add more such products to cover all the possible enhancements for a smartphone, with a range of Exclusive Bluetooth Speakers, Headsets, Magnifiers, and Wireless Chargers. What are the challenges you are facing in general and how you are meeting these challenges? At the moment, the biggest challenge we are facing is an increasing competition from fake or very low quality products – in the online market and general trade. There brands (or unbranded products) claim to have high-end

features and high mAh capacity, whereas actual capacities are far much lower than claimed. Thankfully, Products such as Power Banks have now been declared under BIS and this has already started removing the fake products from the market. What kind of service and warranty support are you providing to the end customers so it will also place your down-line partners in a comfortable position? All our products have a standard 6-month Replacement Guarantee. The end customer can either get an immediate replacement of a faulty product from the retail counter where it was bought, or they can call our customer support team and arrange a pick-and-drop of the replacement. It is an extremely hassle-free smooth process for the end customer as well as our down-line partners. What is your present growth rate and are you satisfied with your growth rate? Where you want to be in the coming 2 years? Our Present growth rate is around 60%, which we plan to increase to around 100% at least for the next 3 years. In the next 3 years, we see ourselves at a turnover of over Rs.100 crores in the mobile accessories business alone. Today, there are many providers offering mobile accessories. What are your USPs and how you think your USPs offer you a winning combination? Pebble’s core USP is its perfect blend of Elegant Design and TopNotch Quality. We do not compromise on either. All our products have a unique, sleek and ergonomic design along with extremely highend features. Secondly, the hasslefree customer care service provided by Pebble is among the best and unmatchable in the industry. Lastly, even though we are positioned as a Premium Brand in terms of the quality, our prices are still competitive.

Mobility September 2015

Made in India APPS

This Monsoon Season

TOP

Get APPs Ready! W

ith dark clouds roaring up in the sky, we know it’s time to welcome the monsoon season! After months of oppressive heat and irritable conditions, monsoon comes as a big boon in our lives. And as the much awaited hush falls, our heart dances to the rhythm of the downpour. The weather becomes so mild and pleasant that it automatically changes the mood to the happier one. While most of us totally relish the monsoon, there are those who can’t stand the bare sight of rain. For them, it is the season of unstoppable pouring which hinders their movement out of their house. Well, since we cannot really do much about the monsoon, one way to keep abreast of the situation before you step out of home during monsoon is to have an accurate weather app on your smartphone.

SmartAlarm Remember! The last 5 minutes of your sleep when you drag yourself out of the bed for your daily exercise. Well, now play smart with time and save your last minute sleep with Smart Alarm app. This app is an accurate alarm which reacts based on weather conditions set by the user. Smart Alarm achieves this by performing intermittent weather checks based on the users’ current location to ensure the user has an accurate, credible weather alarm.

StyleSaint If you need a makeover and worried about going out to the saloon without getting drenched in this Monsoon Season, then download Style Saint App now and get dressed up like a Diva every day. This app helps you get styled up with the daily style notes that will keep you updated about the Fashion world. Be stylish with thousands of images hand-selected by savvy in just a click.

windowsPhone

weatherhd While rain is a phenomenon romanticized year after year, the fact is that the rainy season brings with it its own set of problems, one of which is carrying an umbrella. So to carry or not to carry an umbrella is no more a worry for you with the Weather HD, a weather app based on geographic information. Users can collect the city weather on searching using the app. Users can enjoy the landscape photos while viewing the weather information and then plan accordingly.

QuickFood Hungry hai Kya? With the monsoon, comes the craving for your favorite food. On your way to work, pick something to eat with the help of QuickFood app. The app finds your location and speaks out the restaurant details besides showing it on the map.

Mobility September 2015

We all know that during monsoon season, long traffic jams are very common. But if you already know which route has less traffic, then it can make your life easier. With Traffic Forecast application on Windows phone, you would know geographic information of different routes with estimate time. Getting bored while driving? Listen to your favorite music on your way to office on a perfect weather day with Unlimited MP3 Downloader app available on Windows Phone!

MyCarzBeta Everybody is aware of the fact that during monsoon season your car can stop working anytime and anywhere. So if your car broke down on your way to work, don’t worry. MyCarzBeta app on Windows Phone allows you to find the nearest workshop and provide you car maintenance tips to ensure your car is always at the optimum level.

Mobility September 2015

date of Pub: 22nd Sept 2015 | Postal dt.: 27th & 28th of same Month/ Posted at NdPSO

R.N.I. No. deLeNG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2013-15