Mobility june 2018

Mobility Monthly Magazine

June 2018

Issue 06

Volume 15

Pages 44

20

beyond technology, beyond lifestyle

www.mobilityindia.com

6

CONTENTS

8

NEW INITIATIVES

NEWS

10

Mr. Akhilesh Chopra Director, Bluei Mobile Accessories

LAUNCHPAD

14

ADVERTORIAL

18

VIEWPOINT

20

EDITORIAL

Gifts on Air a revolution in the making

Harmonizing Growth of Mobile Devices in India:

FIRSTLOOK

22

FEATURED

24

REVIEW

26

Tambo TA - 3

Mr. Saurabh Gupta Co-Founder, Encomm Tradelinks

Energy Headphones 1 Bluetooth Toreto Unveils Iconic ‘Twin Magno Speaker’

MAKE IN INDIA

30

SPECIAL STORY

32

Televisions are in our DNA. We have been manufacturing in the market for 20years:

COMPUTEX 2018 d&i awards winners announced!

EVENTS

COMPUTEX 2018 Ends with Great Success

INTERVIEW

Mr. Manoj Kumar Pansari - CEO, Astrum

NEW ENTRANT

35 36 37

38

Coolpad Sues Xioami over Patent Infringement

CHANNEL FOCUS Mr. Bilal Habib, Director, in addition to distribution business, HD SYSTEM

MOBILITY JUNE 2018

41

Dr. Aloknath De, CTO, Samsung Research Institute - Bangalore

Editor Chief Editor Associate Editor (Tech,) Asst. Editor Product Head Creative Head Acct. & Finance Marketing Manager Marketing Executives

: : : : : : : : :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager Production

: :

System Manager

:

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com

Mr. Shreeman Narayan CEO, Indiano International Technosoft P. Ltd.

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Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

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8

EDITORIAL

Computex Witnessed GroundBreaking Mobile Technologies Dear Readers, COMPUTEX 2018 (held during June 5-9), organized by TAITRA (Taiwan External Trade Development Council) and TCA (Taipei Computer Association), concluded with a great success, as the 5-day event attracted record number of international visitors from 168 countries.

COMPUTEX 2018 featured six themes, including AI, 5G, Blockchain, IoT, Innovations & Startups, and Gaming & VR. Through a series of exhibitions, forums and procurement meetings, the event connected industry value chains by providing technology companies an effective platform for the promotion and interaction. There were several mobile products and solutions on display at the event.

Now it seems to be the trend of AI, VR and Bezelless screens in mobiles. Also mobiles are expected to play a key part in smart cities and smart homes which are going to be next trend.

Swapan Roy roymobility@gmail.com

Editor’s Choice

Garmin Forerunner 645 Music

GPS Running Watch Garmin’s Forerunner 645 Music GPS running watch with the cutting edge feature of built in music. The built-in GPS and GLONASS features allow the athletes to keep a track of their runs without having to carry a phone. This device is equipped with a 24/7 heart rate monitoring system, advanced running dynamics, performance monitoring tools, connected features and many ways to customize using free watch faces, widgets, data fields and apps through the Garmin Connect IQ store.

Music gives the runners an extra spring in the step. It can make the work outs enjoyable and motivating. The Forerunner 645 Music has on-device music storage, up to 500 songs.

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MOBILITY JUNE 2018

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10

NEWS

Football fever comes to Airtel TV As the world readies itself for the much awaited Football tournament, Airtel TV, the popular LIVE TV & Video streaming app from Airtel, today announced the introduction of some exciting updates to the app to make football viewing experience more enjoyable for users.

Sporting enthusiasts across India, will now be able to enjoy an integrated experience with Airtel TV with live broadcasts of the upcoming football tournament available to users in various local languages in addition to Hindi and English – keeping in mind the diverse Indian landscape with football fans spread all over.

Honor reiterates its commitment to ‘Make in India’ with local manufacturing of Honor 9 Lite Honor, Huawei’s e-brand for digital natives, announced that it has now started manufacturing Honor 9 Lite locally in India, as a commitment to Honourable Prime Minister Shri Narendra Modi’s ‘Make in India’ initiative. Honor 9 Lite is the company’s most successful smartphone in India with over 1 million units sold since its launch earlier this year. Featuring a 5.65 inch 18:9 IPS display, Honor 9 Lite boasts quad-cameras, with dual-cameras on both the front, as well as the rear, delivering an unparalleled camera experience for selfie-lovers.

Starting at INR 10,999, Honor 9 Lite leads innovation in its price bracket, bringing premium features such as a bezel-less display, premium double-sided 2.5D glass unibody, 3000 mAh long-lasting battery, and runs EMUI 8.0 based on Android 8.0 Oreo. Local manufacturing of the top-selling Honor 9 Lite, will take place at the Flex plant in Sriperumbudur, Tamil Nadu.

ACT Fibernet to power Mi TV Users with high-speed Fiber broadband connectivity ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused wired broadband ISP (Internet Service Provider) today introduced special internet broadband plans for Mi LED TV users. As part of this collaboration ACT Fibernet will offer specially customised broadband plans across Delhi, Bengaluru, Chennai and Hyderabad beginning 12 June 2018. HD and 4K televisions are becoming ubiquitous

MOBILITY JUNE 2018

now and to ensure that the viewer is able to get the best of experience it is imperative that they are powered by robust and high-speed internet and Wi-Fi connectivity.

ACT Fibernet, with its extensive fiber broadband connectivity and future-ready fiberoptic technology will enable a holistic home entertainment experience to all Mi LED TV users ensuring an uninterrupted and incredible viewing experience.

Truvison introduces the Full HD experience, with its newest, 32 inch LED TV Truvison, a Europe-Based Company known for its consumer electronics and latest technology products announces the launch of its newest LED TV, featuring 32-inches of Full HD screen with the true combination of colour, brightness and detail to every visual, enriching your visual experience .In addition, the LED TV’s Cornea Technology, balances the emitted light, and offers number of pixels is designed to offer a better viewing experience and ensures relaxed display visually. Along with a ton of remarkable features, TW3263 Full HD TV comes with a Dynamic contrast ratio of 300000:1; so experience the brightest and darkest efficiency with its picture enhancement function paired with Wide Colour Enhancer. Crafted with Ultra Slim Bezel, that becomes the centre of attraction, experience the theatre-like ambience seamlessly. .COAI Announces its Leadership for 2018-19 at the AGM COAI, the apex industry association representing leading Telecom, Internet, Technology and Digital Services companies, concluded it’s Annual General Body Meeting for the financial year on 7th June 2018, with the announcement of its leadership for the term 2018-19.Mr. Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India Ltd., who was Vice Chairman of the industry body for the last two years, will now hold the position of Chairman while the Vice Chairman will be Mr. Ajai Puri, Chief Operating Officer, Bharti Airtel Ltd.

Cross-Tab and Blueocean MI merge to form Course5 The Cross-Tab Group which includes the companies

12

NEWS April 16, demonstrating strong consumer demand for a welldesigned, health and fitness-focused smartwatch with long

Blueocean Market Intelligence, Cross-Tab, and Borderless Access, had a major restructuring with two of its three companies, Blueocean Market Intelligence and Cross-Tab, merged to form a powerful new entity, Course5. The new company combines the deep expertise and resources of both companies across data analytics, artificial intelligence, and m a r k e t research domains, to create huge synergies f

o

r

innovation, business-focused solutions, and operations. The third company of the Cross-Tab Group, Borderless Access, is demerged and will operate as an independent entity.

As A Digital India Initiative, Reliance BIG TV Join Hands With 50,000 Indian Post Offices For Consumer Booking Of Its HD DTH Set-Top Boxes

battery life and broad compatibility, at an affordable price point. Additionally, Fitbit announced that more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit users last month. “With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”

India gets its first ‘Smart Store’ for feature phones with smartphone-like applications from iVVO Staying true to its goal of making people’s lives simpler while digitizing rural India, iVVO, a pioneering communications brand and the latest entrant in the Indian mobile phone market, has now launched a smartphone-like app store for its 2G handsets.

The company’s parent organization, BRITZO, recently came into the spotlight for its unique business model and vision of

Reliance Big TV, the leading name synonymous for Indian direct to home television, after following its pathbreaking announcement of offering effectively zero cost

empowering the rural population through a complete reversal of

entertainment to 130 Crores

the prevalent market order with cutting-edge innovations. iVVO

Indians, has partnered with

is taking this vision forward with the introduction of interactive

50,000 Indian Post Offices

applications on its feature phone offerings.

across Rajasthan, Punjab,

Tally walking hand-in-hand with GSTPs for a compliant India

Uttarakhand, Pradesh, Arunachal

Andhra Karnataka,

Tally Solutions Pvt Ltd participated in the “National

Pradesh,

Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim for

Conclave on GST” organized by ICAI (The Institute of Chartered

consumers to do an initial booking by making a payment of Rs

Accountants of India) on 1st and 2nd June at Hotel Le Meridian

500/- through post offices. The FREE HD HEVC Set-Top-Boxes,

in

New

as promised by Reliance Big TV, can now be booked through

As

the

India Post Offices all across India. This initiative will support

approaches

digital India campaign by bringing urban & rural India on

first anniversary

the same platform for entertainment & education with unified

of GST in a month’s

consumer offer.

time, it was an ideal

Delhi. country the

platform

to reflect on the experiences of the past 1 year and what to expect in the next few months. Recently at the 27th GST Council Meet, the government had approved of a simplified and semi-automatic invoice matching system,

Fitbit Ships More than One Million Fitbit Versa Devices Fitbit announced that it has shipped more than one million Fitbit Versa devices since general availability began on

MOBILITY JUNE 2018

which is expected to work in favour of the small businesses.

The new system will put to rest the earlier concerns on timely ITC and restriction on the cash flow, which will not affect the day-to-day business operations.

14

LAUNCHPAD

Realme 1 To Launch New Variants With 4GB Ram And 64GB Storage In 3 Colors RealMe, the new e-commerce sub-brand of smartphone giant OPPO, announced the launch of its limited-edition Moonlight Silver variant that will be up for sale from June 18, 2018 on Amazon India.

Last month saw the launch of RealMe 1 with two variants – the Diamond Black and Solar Red. This new variant will offer 4GB RAM and 64 GB storage at a pocket-friendly price point of INR. 10,990/-. RealMe 1 is the first smartphone designed by OPPO that is focused on offering great designs with powerful specifications at a pocket friendly price.

While the variants launched earlier offered storage capabilities of 3GB RAM and 32 GB ROM and 6 GB RAM and 128 GB ROM, the new edition will also offer an alternate 4GB RAM and 64GB ROM variant in 3 colors: Moonlight Silver, Solar Red and Diamond Black.

Dell launches new portfolio of commercial desktops and All-in-Ones

As OptiPlex completes its 25 years of consistently adapting and delivering customer-led innovation, Dell in India today announced the launch of a new family of OptiPlex All-in-Ones (AIO) and OptiPlex Family Towers that provide powerful solutions in a consolidated, elegant design.

Featuring versatile, space-saving form factors and 8th generation Intel® Processors, this new lineup of All-in-Ones from Dell are reimagining the desktop to help businesses unleash their full potential. The new OptiPlex portfolio of towers and All-inOnes are built on a legacy of power, versatility and reliability – a supreme need of businesses, today. Earlier this year, Dell globally introduced new solutions across its commercial PC portfolio designed to help businesses of all sizes achieve that critical balance. Known for being the world’s most secure and manageable commercial PCs, Dell’s new commercial lineup features advances in smart design, productivity and sustainability to meet the ever-expanding needs of a global, diverse workforce.

televisions, including new models in the flagship QLED, midrange UHD and the Make for India ‘Concert’ series. Samsung has introduced game-changing products in the Indian market across segments. The brand has always been ahead of the curve with first-to-market innovations such as LED TV, Smart TV, Curved TV, Curved UHD TV and now QLED TV and The Frame.

Energy Sistem Home Audio Portfolio Launched in India Alchemie Commerce Private Limited, the official partner of Energy Sistem Technology SA, a Spanish technology giant with over two decades of experience in creating personal audio

devices, launches a new range of Energy Sistem Tower System and Music Box Bluetooth Speakers. The product categories launched today include Energy Tower 8g2, Energy Tower 5, Energy Tower 3g2, Energy Tower 1, Music Box BZ6 and Music Box BZ3. The home-audio products will be available in the Indian market and will be priced between INR 4999 to INR 18999. Energy Sistem has taken a lead in expanding its personal audio portfolio in India and address the growing base of smartphone users, looking at devices to compliment their smartphone experience.

1MORE launches iBFree Sport Bluetooth Earphone with Microphone and Remote 1MORE has launched iBFree Sport Bluetooth Earphone with Microphone and Remote in India.1MORE collaborated with internationally acclaimed Grammy Award Winning producer, mixer, and sound engineer Luca Bignardi to perfect the final tuning to deliver a precise representation of your favorite artist’s intended sound. The iBFree Sport Bluetooth Earphone has a

Samsung to ‘Upsize’ TV Market in India Samsung, India’s most trusted consumer electronics brand and the leader in television technology for 13 consecutive years, announced the all-new and exciting 2018 line-up of

MOBILITY JUNE 2018

Lightweight Ergonomic Sport Design. The Oblique angled ear fittings naturally match your ear canals. Taking into account the needs of different sizes of ears, 1MORE has provided horn-shaped smooth and safe non-toxic outer earmuffs with skin-friendly silicone material for better support. This helps in enjoying a long period of exercise and also gives you a long

16

LAUNCHPAD

time of comfort and stability. Beyond comfort, the secure fit increases noise isolation, fullness, and bass.

Portronics Launches Muffs L Portronics, a prominent leader in the innovative and portable digital product market, has added another remarkable Bluetooth headphone with AUX-IN – Muffs L to its existing series of onear Bluetooth headphone called Muffs. Undoubtedly, Muffs is one of the best Bluetooth headphones series in India, and in continuation they have introduced Muffs L which brings you a unique combination of Superior Sound Clarity, Stylish looks, Wearing Comfort and Carrying Convenience, all in one.

With a built-in microphone and ear-pad mounted music & call controls, Muffs L elegantly and seamlessly switches between your music and phone calls.

While Muffs L gives crisp and high quality sound, it is less power hungry and charges in a very short time. It gives you 14+ hours of great non-stop music experience and 20+ hours of talk-time in a single charge as it uses the low-power consuming Bluetooth version 4.1 which is compatible with lower versions of Bluetooth on smartphones/tabs/laptops.

Xiaomi launches Redmi Y2 and MIUI 10 in India Xiaomi, India’s number 1 smartphone brand, today announced Redmi Y2 in India, a new iteration of the Y series that is designed for the young at heart with its exceptional selfie experience. It also announced MIUI 10, the latest update to its operating software which is built for a more immersive full screen experience.

Touted as the best Redmi phone for selfies, Redmi Y2 sports an AI-powered 16MP front camera powered by pixel binning technique and Xiaomi’s own AI Beautify features. With a starting price of Đ9,999, Redmi Y2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm Snapdragon 625 platform.

iBall Guard introduces Eagle’s Eye Vigil with 2.0 MP HD ‘Panoramic Camera with Fish Eye lens’ iBall, a brand known for its innovative and latest technology products, introduces the advanced technology to security (CCTV) with its newest Panoramic Camera that’s equipped with Fish eye lens. It is the most economical solution, where iBall Guard Fish Eye camera suffices to capture the entire area instead of multiple traditional cameras set up. This new technology will

MOBILITY JUNE 2018

revolutionize the CCTV landscape for entry-level and SOHO requirements. The Camera offers eagle’s view that brings 360 degree coverage with the 1.44 mm Super-wide lens that no details can escape. With ordinary cameras, number of subtle details are missed out in the 2D surveillance; the innovative FishEye camera offers an interactive 3D panoramic view to keep an eye on every minute corner. Every angle will be monitored with multi-views, even could be zoomed in and out of the visuals in various modes such as fish eye mode, cylindrical mode, grid mode, tile mode, split mode and top mode.

Meet the moto g6 and moto g6 play Motorola has always believed in offering quality smartphones that can do great things at a price people can afford. When we launched the first moto g, we launched a phone that would become the best-selling smartphone in

Motorola history. This year, we are continuing this legacy to push the boundaries of the value equation even further, with the newest generation of the most admired moto g family – which has been designed with YOU in mind. The all new moto g6 and g6 play smartphones offer the perfect combinations of features for consumers who don’t want to compromise on quality, style or experience. The moto g6 and moto g6 play have the innovations that matter most to you, at exceptional prices. They are smarter than ever and focus on immersive display, stunning glass design and have the speed and power of Qualcomm Snapdragon processors.

Ziox Mobiles introduces X7 and X3 Feature Phones Ziox Mobiles, one of the fastest growing brands in the mobiles category, empowering consumers with affordable technology & quality products, strengthens the success of its feature phones, announces the newest X7 and X3 Feature Phones. With the new additions at Ziox the feature phones elevate the Mobile experience at the most budgeted prices. Stylish & functional, the devices bring a comfortable grip and allows convenient one-hand operation. With 1.8inch brilliant display, both feature phones X7 and X3 brings you the perfect viewing from any angle. The Phones also comes with a rear camera with flash, that lets both Dual SIM devices operate even in low lighting conditions. The phones also feature auto call recording facility and is further enabled with Bluetooth and GPRS, along with easy access to the internet. With a powerful battery of 1000mAh with X7 and 800mAh with X3 the dual Sim devices ensures to last your entertainment longer.

18

ADVERTORIAL

Gifts

on Air a revolution in the making Mr. Manoj Seal, Director Sales & Head Strategic Alliances, Gifts On Air Online Solution Pvt. Ltd

T

he familiar litany of lament from all retailers, especially in the Metro & mini Metro cities is – What do we have to do? Pay the customers to buy?!

Yes, the constant need to appease the customer; especially in the days of digital shopping where the customer is spoilt with discounts, makes retailers jittery.

Today the online population of the country is said to be 350 million, with the vast number of Smartphones in the market, 58% of this population is said to be buying online. By 2020 this population will increase to 700 million and the buyers online – 70%. Understandably, much of this statistic is not completely credible. Since even the one purchase by a consumer shows up as ‘shopping on line’. But the indications are too obvious to be dismissed.

Everything seeming obstacles to the ‘brick & mortar’ buying & selling. But it cannot be. Nothing can replace the see, feel, bargain and buy experience.

Most see it as a hopeless end game waiting for the inevitable to happen. So what is the solution? Of course, retailers can store economical gifts that may seem more expensive. Manage inventories, invest in dead stock… the worries continue. Or sit back and tie-up with Gifts on Air and see the profits build!

to set up a one to one interactive relationship. It will definitely put the GoA brand on top!”

The Marketer has a pre-fixed discount in mind, GoA accesses that, adds to it, sometimes doubles it, to give the consumer a gift coupon to be redeemed online from the GoA website. Products with large tickets on the desirability scale from Fashionwear to Jewelry, to Adventure Activities & more. And in the most wanted brands await the consumer. It’s a value-add no consumer will forget in a rush.

Gifts on Air has begun operating from 15 cities and intends rolling out countrywide. The young promoters are gunning for speed…no wonder it’s already adjudged the ‘Best Start-up of the Year’. And this is just the beginning!

Keep watching this space!

Gifts On Air is a first of its kind. Bridging the offline, brick & mortar with online redemption for every customer.

This unique marketing model delivers Customer Acquisition & generates Customer loyalty; with gifts for every purchase Promoted by a young team of doers: the Founder Mr. Sarthak Khandelwal, Mr. Shobhit Jhalani : Co-Founder & Tech Head & Apporva Pandey: Co-Founder & Head Of Marketing

But where others see doom & gloom. There was a ray of hope for three young entrepreneurs from Jaipur! And so began this innovative ‘start-up’- Gifts on Air.

GoA is Jaipur based and ready to storm the country. Already active in 3 major cities with tie-ups in place with Brands, manufacturers, LFRs & retailers, GoA will deliver the gifting experience to you wherever you are…soon.

It is the first ever bridge between the Offline and Online.

Mr. Manoj Seal - Director Sales & Head Alliances, says-

Find more information about how Gifts On Air at

“Simply put it rewards every purchase Offline with offerings that must be redeemed Online. Importantly it provides a trail of the Consumer for the Offline merchant to gain an opportunity

MOBILITY JUNE 2018

https://www.giftsonair.com or call Mr. Umesh Dubey umeshdubey@giftsonair.com, M. 9899060441

20

VIEWPOINT

Harmonizing Growth of Mobile Devices in India In the Context of India Emerging as 2nd Largest Mobile Phone Market and a Growing Manufacturing Powerhouse

I

n the recent years, India smartphone market has witnessed a boom culminating in India emerging as the second largest smartphone market in the world. India’s mobile handset market is set to grow nearly five times faster than the world’s largest smartphone market – China, where growth has decelerated.

With new companies entering the stratosphere, Indian companies have made vital contributions to this milestone.

Today, India is the second-largest telecommunications market in the world with over 1.05 billion subscribers. The year 2018 is a year of experiments for the smartphone industry with handset players attempting various strategies as they have different agendas to achieve their distinct goals.

The PMP has been notified with the objective of substantially increasing the domestic value-addition for the establishment of a robust mobile handset manufacturing eco-system in India.

In the last two years, easing of tax regime for domestic mobile manufacturers resulted in setting up of 40 new mobile handset manufacturing units and 30 mobile components and accessory manufacturing units in India, resulting in the direct employment for over 1 lakh people. These units also have the potential to generate indirect employment to 2 lakh people.

The PMP aims to take this growth story to a new level and it is estimated that the value of India’s domestic mobile handset manufacturing industry would grow exponentially over the next 5-10 years and will and generate more jobs. This move is also expected to encourage foreign players to manufacture products in India.

In recent years, majority of smartphone companies are setting up manufacturing units in India rather than procuring readymade products from China. The first step to building a manufacturing eco-system in the smartphone category entails local assembling through emerging or established third party manufacturers.

The next step to making India’s manufacturing ecosystem more robust is for companies to bring their complete

MOBILITY JUNE 2018

Mr. Bhupesh Raseen, Chairman, Mobile Advisory Committee, TMA infrastructure to India. The demand for smartphones is growing exponentially in India especially in Tier II and III markets. Local smartphone manufacturing will contribute sizably to the the growth of the economy.

Government’s Make in India’s initiative has been pushing companies to invest in India and to focus on local manufacturing.

The mobile industry’s contribution to the country’s GDP currently stands at 6.5% ($140 billion) and is likely to become 8.2% by 2020. The domestic consumer electronics and durables sector has witnessed a substantial amount of growth over the last few years, emerging as an important contributor to the economy providing employment to millions.

With the long-term vision and continued support given by the government, India is on the right path to develop a complete ecosystem for manufacturing excellence.

22

FIRSTLOOK

Tambo

TA-3

T

ambo Mobiles, a new entrant in India’s fast-growing mobile phone market, announced the launch of its flagship smartphone – TA3. Categorized as ‘Superphone’, TA-3 will be available in three colors – Jet Black, Champagne and Metallic Blue. The phone comes with a price tag of INR 4,999. The phones will be available in across distributor channels in India.

Designed for convenient use by one and all, the stylish and feature-packed TA-3 sports full view design and 4.95- inch bright display.

The Superphone also features fingerprint sensor and face recognition powered by Quadcore processor with MediaTek 6737.

The 4G enabled device, supporting VoLTE is specially designed to feel the comfort in the hands with 2.5D curved providing an immersive screen experience to the users.

To ensure users never run out of space, the model comes with 16GB ROM expandable up to 64GB, which ensures more space to enjoy movie, games and much more.

For photography enthusiasts and selfie lovers, TA-3 comes with 5MP rear camera with Dual LED flash 5MP front camera with flash.

The camera comes with face beauty, burst mode, panorama mode and stickers.

Tambo Mobiles is aiming to redefine technology in telephony and bring efficiency in business of mobile phones. Along with innovative and leading edge technology the Indian mobile phone brand is promising a service warranty of 200 days replacement along with warranty of one time screen replacement within 365 days of buying the phone. Tambo already has more than 600 service centres in India and aims to have 1000 service centres by the end of 2018.

MOBILITY JUNE 2018

24

FEATURED

“Formula10 Motto Enlighten

people’s life with passionate innovation in the technology world” Digital technology is increasingly touching the life of every one of us. Anticipating the tremendous potential for innovative products required by the ever-evolving users in the computing and digital world, Formula 10 was launched in April 2018 with the objective of adding speed to the daily digital life of each one of us.

At Formula 10, we care for our consumers and are driven by the brand’s spirit. We are committed to bring you creative, unique and userfriendly electronic products to you.

Mr. Saurabh Gupta Co-Founder, Encomm Tradelinks

MOBILITY JUNE 2018

FEATURED

Mobile Phone Accessories Market Overview:

‘to be the most preferred brand in the computing and

Mobile phone plays an important and vital role the digital lifestyle world’. It’s a complete team effort at in modern day-to-day life. Increasing adoption of Formula 10, as it’s the people, the team, their dedication, smartphones, as they offer effective connectivity to and their commitment that made Formula 10 what it is the digital world, majorly drives the market. Rise in today. the demand for wireless accessories also boosts the market growth. This increase in demand is due to the change in customer preferences to listen to music on portable devices, such as smartphones and tablets. In the current business scenario, it is crucial to employ efficient systems for wireless technologies, owing to increase in the purchasing power and changes in lifestyles of the people. This is the key factor that boosts the sales of mobile phone accessories in the developing economies.

However, excessive use of headphones affects the hearing ability of the users, which restricts the market. Rapid technological advancements, including implementation of noise cancelling technology, Bluetooth/NFC speakers, and built-in fan and light in selfie sticks, are expected

Product Portfolio of Formula 10 Formula 10, which started off with 08 product categories with 17 SKUs of data cable, charger, car charger, power bank, earphone and multi-port Chargers, will be adding more products in the near future. Formula 10 today is considered as one of the most innovative and fastest growing brands in most of product categories the brand is present in.

We will be adding 10 more Categories and 50 other SKUs to complete our portfolio, i.e. head phone, BT speaker, wireless car charger, music system, aux cable, BT headphone, BT receiver, wearable devices, security equipment, smart switches, smart lights and smart watch.

to offer lucrative growth opportunities in the near future. Product USP Premium quality, beautiful designs & 400 days’ service The Indian mobile phone accessories market is replacement warranty segmented based on product type, distribution channel, price range, and region. Based on product type, the Make in India Plans market is divided into battery, headphone/earphone,

Yes, by 2018 year end, we are looking forward to have

portable speaker, charger, memory card, power bank, Make in India products. We have been talking to a few battery case, protective case, and others (USB cable and manufacturing units to support us initially and later we selfie stick). Based on distribution channel, it is bifurcated would start our own manufacturing. into online and offline. By price range, it is segmented Plans for Investment in Year 2018-2019 into premium, mid, and low. Based on region, the market We are looking forward to investing Rs.10-15 Cr by year is analysed across Nation, Hence Competition is very end. Adding 50 more SKUs to the bucket and the Make tough in today’s scenario. in India plan will demand more investment for which we Our India Operations

are getting ready.

Formula 10 is a start-up enterprise that has its

Teamwork, innovation and passion are the three corporate office in New Delhi, and strong pan-India pillars of the brand, Formula 10. Having built ourselves presence with 50 channel partners. The brand today has on these three pillars, helped us write a success story, not an enviable penetration and its products are available in just for the company but also for the people associated more than 50 cities and towns. Formula 10 has over 100 with it. The products truly represent the Formula 10 outsourced service centres to provide timely after-sales philosophy – “Enlighten people’s life with passionate services across the country. We offer 400 days’ exclusive innovation in the technology world” which inspires us warranty. to bring products desired by the Indian consumers. At Every single team member of Formula 10 is dedicated Formula 10, our continuing endeavour is to improve, to our core values – commitment, ethics and relationship. enhance and introduce robust and user-friendly products Further, they work towards realizing Formula 10’s mission with the latest technologies.

MOBILITY JUNE 2018

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26

REVIEW

Energy Sistem Energy 1 Bluetooth Headphones

T

Great Ergonomics and batterylife

his new Bluetooth headphones comes with stylish and ergonomic design.

Packed with a built-in microphone, its allows you to handle phone calls without interruption and its very compact and lightweight design with a good folding system, you can take the headphones anywhere on the way. The headphone adapt to your head by stopping to perceive it.

Once you pair your headphones with your smartphone or tablet via Bluetooth, you can control playback, change volume, and handle handsfree straight to handle phone calls. The headphones on one charge last for about 8 hours of operation and when the flash comes off, you can connect them with your phone or player with a line cord!

Bluetooth headphones with stylish and ergonomic design are the best companions for your smartphone or tablet. Multifunction button and builtin microphone for controlling music, answering calls or dialing the last number from the list.

Verdict: Energy Sistem’s Energy 1 Bluetooth Headphones is complemented by a characterful box that is instantly distinct from everything else on the market. We enjoyed our time with this headphone. They’re comfortable and convenient, and they do a reasonable job with most music genres. Built wise we felt that the plastic is little flimsy, but still it looks premium, well build and much better than other products in this price range.

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REVIEW

T

oreto has launched iconic “Twin Magno Speaker” with magnetic and stylish wireless Bluetooth Speaker with hands-free experience. The key highlight of these speakers is, one can pair two speakers with your device to get True Left and True Right Stereo output or these can be paired separately by detaching them. Highlighting the old-school style, Twin Magno flaunts the classic radio looks with the wood-like body. One showcase them on display as an antique in any corner of the house and surprise the guests by streaming this vintage style speaker. Don’t forget to flaunt the magnetic magic of detaching this speaker set. And if you’re on the move, the trendy and easy-to-carry zipper pouch lets you bring your groove, anywhere and everywhere.

Twin Magno can give you an ultimate performance as a Bluetooth speaker. Don’t put yourself in a doubtful situation with thoughts like its range may or may not provide you with the optimum sound. One can enjoy optimum sound upto a distance of 10 meters from the music player. Even if your music playing device can’t support the Bluetooth feature, then aux feature will let you loose and play your music mania.

This intact looking speaker set can also be used as two speakers by detaching them, thanks to its True Wireless Stereo (TWS) operation. One can turn them on and off separately, and play them with the help of aux on an individual basis once again.

Besides, both speakers are eligible to play different music at the same time as per your preferences. Twin Magno belts out an exhilarating performance with its powerful amplifiers offering unmatched surround sound output with an amazing bass and mid-range treble sound output.

MOBILITY JUNE 2018

Toreto

Unveils Iconic ‘Twin Magno

Speaker’ Special attention has been paid to the sound quality of Twin Magno; one can witness an output of 5Wx2 when you stream your favourite music through them. Whether it’s light melodies you want to enjoy or something more than that, it won’t disappoint you as a whole unit, or even as two separate units. With the battery backup of upto 8 hours, one can practice the dance routine non-stop. If you wish to create a light music environment for more than 8 hours, you may play each of its unit one-by-one and bring 1000 x 2 mAh to good use. TWIN Magno Speaker is available in classic Wooden Brown color.

30

MAKE IN INDIA

“Televisions are in our DNA. We have been manufacturing for 20 years” In an interaction with Mobility India Mr. Avneet Singh Marwah talked about SPPL’s Make in India initiatives and plans for Kodak TVs. states. In terms of modern offline retailing we are present on Max, Aditya Birla group and more. Soon we will be launching in Croma.

This year you will see us more in modern retail counter.

We currently have 28 offices Pan India. Through our existing distribution behavior, we will be entering more in offline markets and with the current infrastructure of 350 service centers.

Q.

Mr. Avneet Singh Marwah,

Director and CEO, Super Plastronics Pvt. Ltd, a Kodak brand licensee

P

lease tell us about the inception of the company.

Growth and achievement of any organization needs consistent support of its team and business partners. At SPPL our vision is to become India’s leading EMS of consumer electronics. Our products are safe and reliable with quality, speed, efficiency and cost.

Our extensive industry experience helps us in meeting our client’s requirements successfully. Furthermore, our ethical business practices & quality conscious approach has made us the prime choice amongst patrons.

Q.What are your thoughts on the recent decline in

customs duty on TV parts? How will this affect the market?

The decline in customs duty has been an encouraging sign for the manufactures in India. Whenever there is a price beneficial for customers there is always a growth in sales and this has really uplifted the sentiments in the market.

What is the distribution strategy of the company and retail presence.

In the past 1 year we have launched our brand offline in states like Gujarat, U.P, Karnataka and Uttarakhand.

This year we plan to launch our products in 10 more

Q.

MOBILITY JUNE 2018

What are your Make in India plans and SPPL’s contribution towards the initiative.

We are currently investing Rs 150crs in Make in India initiative. We will also be hiring more employees in terms of strength and there will be an increase in one more of our manufacturing line.

Q. What is the reason behind popularity of Kodak TVs

amidst the competition from big brands like Samsung and LG? Kodak has a long history of 127 years. It offers the kind of nostalgia that stays connected with the customers.

Kodak is world’s most popular brand after Apple, Pepsi, and McDonalds . So with that kind of brand equity we are the second best existing brand in India. When anybody thinks of Kodak today it connects them with all the Kodak moments. Therefore, the love and affection given to the brand are really high and that is what really works in making Kodak TV the best.

Q.

As a leading manufacturing unit for more than a decade, do you have a cutting edge over other brands, and how it helps you to foray into consumer durable products?

Televisions are in our DNA. We have been manufacturing in the market for 20years. We are aware of the consumer behavior in India and see how the market has evolved in recent times. So keeping that in mind, we want to develop new technology and products that will better ourselves. Most of the assembling we do is in house and we take great pride in that.

Q. What are your plans for the next two years

To make Kodak TV the number 1 smart TV brand in India and through our existing infrastructure the brand should be available in 24 states and across 18 thousand pin codes.

32

SPECIAL STORY

COMPUTEX d&i awards also announced 6 winners of Gold Awards and Specialty Awards at the opening ceremony of COMPUTEX 2018. Awards were presented by Taiwan Vice President Chen Chien-jen who recognized their outstanding achievements. In addition, there were 60 winning products chosen from a total of 212 entries from ten different countries this year.

In view of the industry trends, COMPUTEX d&i awards have added four new categories this year, including “IoT”, “Startups”, “AI” and “Applications & Solutions”. Three best entries were selected for the Gold Awards from 60 award winners, while three outstanding products were picked as Specialty Award winners from “IoT”, “Startups” and “Applications & Solutions” categories respectively.

COMPUTEX GOLD AWARDS 2018 ORII - Voice Powered Ring Manufacturer : Origami Labs Design : Origami Labs ORII is the world’s first voice assistant ring that transforms your hand into a powerful communication hub that can be used for private calls, messaging, text readout, and voice query functions.

Combining bone conduction and voice assistance, we are creating a new category of communication wearable that is completely screenfree and without the discomfort of earbuds.

ORII is already in-store among the regions’ leading telecom players, but we have also found powerful applications in the workplace as a team communication tool in the hospitality industry, elevating communication efficiency and guest experience through voice annotation and search.

Lenovo Mirage Solo Manufacturer : Lenovo Design : Lenovo Lenovo Mirage Solo with Daydream is the world’s first standalone VR headset; it frees you from any complicated setup. Featuring cuttinge d g e Wo r l d S e n s e ™ body-tracking technology

by Google, with its unprecedented movement experience with 110 FOV, you can watch the contents that you have created

by Mirage VR camera in a very easy way. Via the unique streaming method, users can watch the contents by Mirage solo seamlessly. You can look around just like you are actually present. Put all this together, and you’ve got the most immersive and entertaining VR experience, all without being weighed down by phones or high-powered PCs.

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Alienware 34 Gaming Monitor Manufacturer : Dell Design : Experience Design Group, Dell “The new Alienware 34 Curved Gaming Monitor (AW3418DW) is a premium, 34inch, curved gaming monitor that was designed to holistically match the entire Alienware ecosystem and meet the demanding requirements of PC Gamers and PC Enthusiasts looking for the ultimate in performance.

The large, 34-inch, 2560 X 1080 WFHD display delivers sharp, rich graphics with NVIDIA G-SYNC™ technology, which means screen frames load fast, distortions are minimized, and the user is presented with smooth, vibrant images. “ ROG HURACAN G21 Manufacturer : ASUSTek Computer Inc. Design : ASUSTek Computer Inc. ROG Huracan is a highperformance, compact 13L gaming desktop with cyberwarrior and cyber-punk design elements. It has an aggressive, angular chassis with sharp creases that reflect a warrior’s battle scars. Like a warrior drawing his sword from its scabbard, G21 has a magneticallysecured cover that can be opened to improve airflow into the system, giving the CPU and GPU a performance boost, and activating Aura light effects. Users can customize these light effects to reflect the feel of the game that’s currently being played. In addition, G21 has side panels that can be opened to provide easy access to internal components for hardware upgrades.

ROG Strix SCAR II/HERO II (GL504 Series) Manufacturer : ASUSTek Computer Inc. Design : ASUSTek Computer Inc. ROG Strix SCAR/HERO II is designed for MOBA and FPS. The narrow bezel LCD screen provides gamers with boundless vision. An Anti-Dust Cooling system extends the lifespan, as dust and particles are exhausted through dedicated anti-dust

SPECIAL STORY

“Computex has evolved into a platform for the display of ground-breaking technologies” COMPUTEX 2018, organized by TAITRA (Taiwan External Trade Development Council) and TCA (Taipei Computer Association), concluded with a great success, as the 5-day event attracted 42,284 international visitors from 168 countries, up almost 1% from the last year. COMPUTEX 2018 featured six themes, including AI, 5G, Blockchain, IoT, Innovations & Startups, and Gaming & VR. Through a series of exhibitions, forums and procurement meetings, the event connected industry value chains by providing technology companies and startups the best platform for promotion and interaction. Moreover, InnoVEX, conducted as part of Computex 2018, attracted 17,687 visitors in a short threeday period, an increase of over 18% from last year. In an interaction with Mobility, Mr. James C.F. Huang, Chairman, TAITRA, shares his impressions about the recently concluded Computex 2018.

Mr. James C.F. Huang, Chairman, TAITRA

H

ow do you see the progress of Computex over the years?

Comuptex was first organized in the year 1981, when IBM launched its first PC. In 1982, the world’s first compact disc (CD) was introduced. In the last four decades, Computex kept on evolving to promote global technology in a big way. Today, Computex is one of the most renowned technology tradeshows in the world, ranked No 2 in the world, next only to CES of Las Vegas.

What is special about this year’s show?

The Computex 2018 focused on six main themes: Artificial Intelligence (AI), Internet of Things (IoT), 5G, Blockchain, Innovations & Startups and Gaming & VR (Virtual Reality).

Computex is a platform where innovators have been showcasing technologies which change our lives as never before. In the near future, through 5G, millions of devices within a square kilometer will be connected ushering in smart cities, smart homes, etc. changing lifestyles completely. Today, blockchain has evolved into a big phenomenon impacting the trade; that is

why blockchain has been one of the main themes in Computex 2018.

What is special about this year’s InnoVEX? This is the third year (or 3rd edition) of InnoVEX. In this year’s InnoVEX, we were able to attract 388 startups from 21 countries to come over to Taiwan and participate and there were over 17,000 visitors at InnoVEX. By conducting Computex and InnoVEX simultaneously at one place, we could provide a potential platform for the international startups to connect with key international professionals and multinational companies What are you planning for the Computex 2019?

In the beginning, Computex was only a computer and ICT trade show, but today it has evolved into a global technology ecosystem tradeshow. Computex 2018 has attracted record number of visitors. We are very much satisfied with the attendance. We are already in contract with tech giants and companies for the next show and we are sure that Computex 2019, will be a better the current one.

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34

SPECIAL STORY

tunnels. Without sacrificing system performance, it has a much more compact design in comparison to its predecessor.

Inspired by a bullet homing in on its target, Strix SCAR II features two contrasting brushed finishes. Inspired by a hero’s brave advance into battle, Strix Hero II features a highlighted QWER key group and two contrasting brushed finishes that meet to create a dynamic slash running diagonally across its lid.

PRO 24X Manufacturer : MICRO-STAR INT’L Co., Ltd. Design : MICRO-STAR INT’L Co., Ltd. “1. More than Slim, with an incredible 6.5 mm slim profile with minimalist stand & brushed metal patterning on the rear cover, it provides a stylish & contemporary design.

2. Enhance your viewing experience with IPS Grade panel which not only instantly optimizes the screen colors and brightness, but with an incredibly narrow 2.2 mm ultra slim bezel, it blends seamlessly into any workspace and lets you focus on your professional tasks. 3. With MSI HDD Rapid Upgrade Design, maintaining or upgrading your 2.5”” storage will no longer be a nightmare. 4. More than Dual LAN, it is the best way to secure your data and prevent hackers (with MSI exclusive BIOS) “ Dell XPS 13 / 9370 Manufacturer : Dell Design : Experience Design Group, Dell “The new Dell XPS 13 remains the world’s smallest 13-inch laptop with the next-gen InfinityEdge display and an 8th Gen Intel® Quad Core processor.

The thin bezels, optimized form factor, and rugged construction blend together to make the new XPS 13 the most appreciated laptop for on-the-go consumers. The XPS 13 comes with two color offerings: a Platinum Silver aluminum cover with Black carbon fiber palm rest, and Dell’s very first white composite resin palm rest utilizing woven glass fibers with a Rose-Gold aluminum exterior. Bright, highly polished edges, and tone-on-tone polished logo provides a trendy, yet sophisticated design. “ KUBB - Mini computer Manufacturer : BLEUJOUR Design : BLEUJOUR “Kubb is a mini-computer made in France whose design is the perfect alliance between the world of high-tech, the art of living and the tradition of French knowhow. With its 12 cm cubic shape, the computer turns into an attractive, genuine and fascinating digital tool. Beyond the pursuit of style and aestheticism, Kubb concentrates the best technology features: quick start-up, power and performance, silence and

MOBILITY JUNE 2018

low consumption. Kubb sets the users free from the usual restraints. It is the ideal tool to work with, to browse on the Internet, to create and easily access any kind of multimedia content. “ YOGA 730 Manufacturer : Lenovo Design : Lenovo The sleek, minimal form of the YOGA 730 presents one of the simplest, purest laptop designs available. Thanks to its ultra slim display borders, the 730 houses a comparably large screen, which enables mobile users who need more viewing area to stick with the travel friendly 13” footprint. While some competing models can also fold into a tablet mode, the new 730 makes the most of this ability through its light weight, making it a joy to hold one-handed in tablet mode. Unlike competitors’ devices, when the YOGA 730 folds into tablet mode, the top edge of the screen lines up perfectly with the edge of the bottom half, creating a single cohesive form.

VivoBook S Series Manufacturer : ASUSTek Computer Inc. Design : ASUSTek Computer Inc. The youthful and vivacious ASUS VivoBook S Series adds a dash of personality to personal computing with its bold new design and unique color combinations, woventextured finishes, and innovative ErgoLift hinge. It offers users a combination of performance, style, and ergonomics to get the job done. VivoBook S Series laptops feature the new NanoEdge display which push the boundaries of design. VivoBook S13 (S330) features the four-sided NanoEdge design for a 92.6% screen-to-body ratio for incredibly immersive viewing. VivoBook S14 (S430) and VivoBook S15 (S530) feature the three-sided NanoEdge display for a screen-to-body ratio of up to 85%.

GEE•D H1 Manufacturer : GEE-D Technology Limited.

Design : GEE-D Technology Limited.

The H1 is a handle with a physical joystick and smartphone holder, born in view of the increasing variety of games on smartphone and the problem of bad tactility when players play games with their bare hands for a long time (which causes problems such as sweating, slippage, and joint fatigue). The H1 is simple and comfortable to use as it adapts to the forms of physical conduction and telescopic structure. Not only can it adapt to phones of different sizes on the market, but it also can solve the problems of excess power consumption and open game permission. In addition, the attached holder, by functioning as a phone stand, can provide players with the convenience of watching movies.

EVENTS

COMPUTEX 2018 Ends with Great Success

manufacturing market. Allan Yang, Chief Technology Officer at Advantech, said since the manufacturing sectors account for an average 30% of GDP in most countries, introducing IoT or AI into smart factories or other smart manufacturing scenarios will increase the world’s overall output value.

C

OMPUTEX 2018, organized by TAITRA, Taiwan External Trade Development Council and TCA, Taipei Computer Association, concluded in great success today, as the five-day event attracted 42,284 international visitors from 168 countries, up almost 1% from last year. According to TRITRA, the top 10 countries or regions with the highest turnout, in order, are:the USA, Japan, China, Hong Kong, S. Korea, Thailand, Malaysia,Germany, India, Philippines. COMPUTEX 2018 featured six themes,including “AI”, “5G”, “Blockchain”, “IoT”, “Innovations & Startups”,and “Gaming & VR”. Through a series of exhibitions, forums andprocurement meetings, the event connected industry value chainsby providing technology companies and startups the best platform for promotion and interaction. Moreover, InnoVEX attracted 17,687 visitors in a short 3-day period, an increase of over 18% from last year.

Key AIoT technologies realizes the smart application roadmaps As AI technology matures and IoT applications proliferate, two technologies converge and become the rapidly emerging AIoT, and COMPUTEX 2018 responded to this trend.

In addition to servers designed for AI computing and big data storage, Gigabyte leveraged software resources of its partners and rolled out a hybrid cloud for AI and data analytics, carrying out the company’s AIoT roadmap into practice. Compal introduced an all-round solution that combines professional advanced design and cloud computing. The company also demonstrated various product lines for smart homes and smart healthcare, offering users a brand new sensory experience that is more personalized. VIVOTEK’s next-generation smart camera with image analysis capabilities and built-in deep learning algorithms can generate added value for the retail sectors, as it can accurately calculate the number of people and the length of time they stay in a shop.

At the COMPUTEX Forum, leading companies shared the latest trends and insights on AIoT as technology propels the global technology industry into a smarter future. Deepu Talla, Vice President and General Manager of Autonomous Machines at NVIDIA,said as AI is adopted in more scenarios, GPU is not just about speeding up supercomputers, but it can also be used in the development of AI to make big changes in the technology industry.

In particular, NVIDIA sees great potential for GPU in the

With a focus on the latest innovations, InnoVEX sets trends for startup technologies Exciting visions of smart living were everywhere at InnoVEX this year, as one third of the event’s 388 startup exhibitors from 21 countries demonstrated AI-related technologies or applications. And in response to the rise of “girl power”, the InnoVEX Forum added the theme of “women entrepreneurship” for the first time this year.

Adriana Gascoigne, Founder & CEO of Girls in Tech— the world’s first non-profit organization that focuses on millennial women’s roles in technology and as business founders— spoke at the forum and shared her decade-long experience in the technology industry. She said gender diversity at workplace can help teams or companies create better products and services.

As only 25% of the workers in the U.S. technology industry are women, she hoped to introduce different resources to support women entrepreneurs in the technology industry, and at the

same time increase diversity and possibilities for the industry.

To incubate unicorn companies of world-class caliber and the industry’s next new stars, COMPUTEX 2018 teamed up with private companies and the government to raise a prize pool of US$350,000 for the InnoVEX Pitch Contest. This year’s grand prize was awarded to Bioinspira.

“Since 1981, COMPUTEX has been an important platform of business matchmaking, brand awareness building and product marketing for companies in Taiwan and abroad. A top-choice for companies to launch epoch-making products, the event continues to lead industry trends as it seeks to build a boarder global technology ecosystem. This year, 1,602 exhibitors from 30 countries showcase a total of 5,015 booths.

When the Taipei Nangang Exhibition Center Hall 2 is open next year, the scale of this event will be able to increase to accommodate more companies to show the world their best.

It will bring more innovative momentum to COMPUTEX as we join companies around the world to demonstrate technology power to disrupt businesses and reinvent lifestyles,” said Ms. Leonor Lin, TAITRA Executive Vice President.

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36

INTERVIEW

“Astrum is consistent in dedication to customer’s satisfaction and has wide sales and service network.”

Astrum one of the leading ‘New Technology’ brands manufacturing IT peripherals in India, since the inception in Hong Kong in 2008 until now, with key aim of the Brand remains unchanged: to enable people to get worldwide access to new technologies, in the field of consumer electronics. Whether it is for Mobile Accessories, Audio devices, IT or LED Lights, they too have a complete range of Car Charger, Car mobile holders come in car accessories. Mobility India recently interacted with Mr. Manoj Kumar Pansari to know more about Astrum’s plan for 2018.

Mr. Manoj Kumar Pansari, CEO Q. How is the accessories market evolving?

There are 990 Million Mobile subscribers in India of which Smartphone users are pegged at 40% taking the total number of smart phones in India to approximately 400 Million.

As it would be obvious these numbers are mind boggling and what is even more exciting is the fact that India is still 10% lesser than the Global average of 50% penetration of Smart Phone users. As it is obvious from the above, India has still a lot of catching up to do over the coming years, hence the forecast for the Smart Phone and accessories space in out and out bullish, as where there are Smart Phone there are the many accessories which go along with it.

Hence, our reading for the Mobile Accessories Market in India is the coming times are very exciting in terms of the business growth and we are gearing up with innovative and user friendly products to cater to the growing demand of Hi-Tech accessories like fast charging in a fast paced world.

Q. What are the strong points of brand Astrum?

Our undying focus to bring quality products to improve the lives of our consumers and our commitment to innovation have been our driving force. Astrum has price-performance at its core and hence are always working towards bringing better quality products time and again at a reasonable price point.

Astrum is consistent dedication to customer’s satisfaction and wide sales and service network. With the key vision, to think smart and challenge the norm by creating high quality products that are innovative and serve the purpose of enhancing the way people live, Astrum aims to make people ‘Experience the Difference’. Undoubtedly, our products tailored with the new age technology at best price points have struck the right chord MOBILITY JUNE 2018

with the consumers, in the Indian Market.

Q. Are you planning to establish your manufacturing or assembling unit in India?

Yes, that’s on the cards, very soon we would be making announcements on the same.

Q. Did any govt. policies made any positive or negative effect in recent times?

India is today a very investor friendly country, and we are amazed by the impetus given to the manufacturing sector under the “Make in India” initiative. We are excited to be starting our manufacturing in India in such a conducive environment.

Astrum big plans for 2018 and beyond Our plans are to consolidate on the existing goodwill that we enjoy with our partners and consumers alike and leverage on the top of the mind recall for the brand, which we have so painstakingly built over the years, to work towards are revenue goals.

We have recently established our presence in the Eastern Region and have also made deep in-roads in Tier 2 and Tier 3 cities,. The brand to connect to the right consumers at right touch points shall also enable 3600communication to increase brand penetration. As far as marketing is concerned our journey has been a roller-coaster ride. By introducing various schemes along with the launch of our new products, and constantly reworking the schemes on our existing products combined with various activities and programs to provide the much required air cover to assist in Sell Out, we devise our strategies with dedication to our core faiths and with our partner interests as a key parameter. Our sales objective for the next fiscal year is also forecasted to achieve substantial growth.

The market is buoyant, our commitment to the cause has never been stronger and our goals are clearly defined, what better combination to make the times ahead exhilarating. Our efforts in IOT are currently under development, we shall shortly make announcements on the same.

NEW ENTRANT

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LEGAL MATTERS

Coolpad Xioami

Sues over Patent Infringement

C

oolpad has sued three group firms of

Mi MIX2. Yulong had filed a similar legal case against Xioami

Xiaomi for several patient infringements.

in a Shenzen Court in January 2018 as well.

Coolpad’s

subsidiary,

Yulong

Computer

Telecommunication Scientific (Shenzen) Co

Ltd has filed a lawsuit against Xiaomi Telecom Technology Co, Xiaomi Technology Co and Xiaomi Factory Co, in a court in Jiangsu province for using its patents without authorization.

The patents involved in this lawsuit are systematic interactions or UI type patents. They all involve basic communication,

The three patents are system interaction or UI type patents, involving interactive, applications and icon configuration technologies, whose features are more visible and identifiable on the infringing mobile phones. So, this type of infringement is easy to detect and prove. All these patents involve basic communication, display and interaction functions and are difficult to be circumvented and substituted.

display and interactive functions of mobile phones and are difficult to be circumvented or replaced.

Coolpad hopes that Xiaomi will stop patent infringement and actively cooperate with Coolpad to promote industrial

Yulong has demanded that the Xiaomi companies should immediately stop production or offering for sale and current sale of some of the smartphone models including the Xiaomi 6, Xiaomi Max 2, Xiaomi Note 3, Xiaomi 5X, Redmi Note4X and

MOBILITY JUNE 2018

progress. Litigation is a legal remedy for resolving intellectual property disputes. Coolpad is looking forward to Xiaomi to find a better solution, strengthen intellectual property protection and create a good business environment.

CHANNEL FOCUS

“We want GLOBAL ACCESS to grow into one of the most successful smartphone retail chains in India” display screens and the dual rear camera from Samsung, Vivo and Google which takes photography to a different level. A successful distributor should be in tune with trends in the market.”

Continual training and retraining of the personnel, in line with the latest tech and market trends, is another important factor a successful business leader cannot ignore. In this regard, Bilal Habib comments, “All our Global Access Store managers and staff are called for fresh Product Training and Understanding as soon as a new trend is being highlighted by our R&D Team. We also conduct regular training sessions to all our staff. Our key focus now is to rapidly expand our presence in Karnataka and then in South India in the coming months and years.”

Mr. Bilal Habib, Director, in Addition to Distribution Business, HD SYSTEM

H

D SYSTEM SALES PVT LTD is a Bangalore-based Distributor and Retailer of mobile phones. Founded in 2010, led by Bilal Habib, Director, in addition to distribution business, HD SYSTEM also owns a wide multi-brand retail chain GLOBAL ACCESS selling mobile phones of top brands such as Samsung, Apple, Vivo, Mi, OPPO, Huawei, ZTE and more. GLOBAL ACCESS has 22 multi-brand smartphone retail stores with state-of-the-art infra spread across Bangalore that are easily accessible on Google Maps.

Bilal Habib shares, “Thanks to our dynamic team, we could establish local distributors in all the 30 district headquarters of Karnataka. After stabilizing and understanding the market, we implemented an aggressive strategy to emerge as the 3rd most successful distributor in Karnataka.

Having a well-educated and objectively-groomed team is our core strength. Our retail business has helped us understand customer expectations better, and helped us to design a dynamic strategy to ensure complete customer satisfaction and also improve our better distribution and retail store network.”

To be successful in the fast-paced market today, a vendor, distributor or any business man, should be in tune with the latest trends in the market. This is more true in the case of mobile phones market, which changes faster than other segments.

Bilal Habib comments, “I personally believe that Artificial Intelligence (AI) will become a big trend in smartphones soon. For example, the Huawei P10 and P20 smartphones have revolutionary AI-powered camera which filter the image by identifying the picture if it is a human, animal or other thing. Another growing trend is the 18:9 bezelless

Regarding how HD SYSTEM differentiates itself from its competitors, Bilal Habib reveals, “HD Stands for Habib Dada, my father, who has been the driving force and inspiration behind our entire business house. Ours is a joint family business and my father always tells me that human relations are very important, where every family member should be given importance and care that is due to him. And this attitude should be extended to the employees and business partners as well by treating them like family members. This is what differentiates us from our competitors and our core strategy. Our other USPs are we maintain state-of-the-art infra besides highly efficient team of professionals. We as a company believe that the secret of success lies in respecting and treating our prospective allies including customers well and respectfully.”

When most factors being good and same between the distributors, the one who offers better service will be the winner in the game. In this regard, Bilal Habib asserts, “Today, service is a very important part of smartphone industry with smartphones becoming essential part of people’s lives. We provide service through a third party because we believe that a customer needs to be given individual attention by technical experts, which is handled better by reputed and proven third parties.”

Online portals have created big wave in the Indian ICT market in general, in mobiles market in particular, severely affecting the distribution dynamics. In this regard, Bilal Habib expresses, “Online penetration has a huge impact on our industry. Online marketing is a game of less margins and high volumes which adversely affects us in supply and pricing. We overcome the online competition by giving the customer an individual experience which includes courteous treatment, touch-and-feel of the smartphone, comparative analysis, door-to-door service, etc. We make the customer feel how they can choose the best products by personally visiting our stores.”

Regarding future plans, Mr Bilal concludes, “By 2018end, we aim to operate 100 stores across Karnataka, and by 2020-end, 250 outlets across south India. Our Future plans are to be one of the India’s most successful smartphone retail chains.”

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NEW INITIATIVES

Bluei Securities

Provides 150 CCTV cameras free to DMTA to Secure Karol Bagh

B

Mr. Akhilesh Chopra Director, Bluei Mobile Accessories luei Securities, the Karol Bagh (New Delhi) based provider of security devices, provided 150 CCTV cameras to DMTA to Secure Karol Bagh market area. With the continuous support of 120 execu-

mobile phones, accessories and IT products. But this market

tive members of DMTA, DMTA secures Karol Bagh Market

has been unorganized with each businessman going his

area with Bluei CCTV cameras. The project ensures protec-

own way. One of the our main objectives behind organizing

tion in over 6000 square meters of area covering over 2000

the event is send the message to all the members that we

outlets and 30 plazas. With 11 servers, the CCTV cameras

work in an organized manner, we can increase business

will monitor over 50 Thousand site visitors using AHD Cam-

and also ensure security to businessmen as well as to the

eras with HD quality day & night vision. To keep an eye on

customers. We provided Bluei security cameras free of cost

what is happening in Karol Bagh, install BLUEI APP in your

in the current project to secure the Karol Bagh market area.

smart phones (supported on both iOS/ Android platforms).

Now the installed cameras ensure that anybody through the

Speaking on the occasion of the event organized by

mobile app can watch what is going on in particular loca-

DMTA at Karol Bagh, Akhilesh Chopra, Director, Bluei Mo-

tion of Karol Bagh Market. We plan to take more initiatives

bile Accessories (who is also a cabinet member of DMTA)

and events to motivate the traders in Karol Bagh to act and

commented, “Karol Bagh market is a very big market for

operate in a more organized manner.�

MOBILITY JUNE 2018

INTERACTION

“At Samsung, innovation starts by listening carefully to what our consumers need.

Dr. Aloknath De, CTO, Samsung Research Institute - Bangalore”

O

ver the last few years, Samsung Research Institute in Bangalore (SRI-B) had embarked on a path to become a patents powerhouse by improving the quality of innovations and developing a patent mindset among its engineers.

Mobility India spoke to Dr. Aloknath De CTO, Samsung Research Institute – Bangalore to understand how Samsung is building a culture of patent filing and how “Make in India Task Force” paying a vital role to develop innovations that help solve very specific problems of Indian consumers.

Q

Please share how SRI-B cultivates an innovation and patents mindset among your engineers?

The recent recognition from the Government of India awarding us with National Intellectual Property Award 2018 in the category of top foreign public limited company/private limited company for patents and commercialization is a testimony to our efforts to upgrade standards in the field of patents and innovation.

Innovation is coded in Samsung’s DNA with a vision to inspire the world and create the future through innovative technology, product and designs. We do not innovate to just improve technologies; we create value for users and improve the way people live. Samsung’s relentless innovation offers what’s next in technology today – setting benchmarks for the industry. And this is the culture and belief everyone follows at Samsung. Samsung has been in India for 23 years and we continue to strive towards enriching people’s lives through meaningful innovations.

Over the last few years, Samsung R&D Institute, Bangalore (SRI-B), Samsung’s largest R&D centre outside Korea, had embarked on a path to become a patents powerhouse by improving the quality of innovations and developing a patent mindset among its engineers.

The centre has cultivated an innovation and patent mindset among its engineers by setting up a specialized dedicated team that organizes basic invention creation training and advanced inventive step training to help engineers understand the idea of innovation and how to innovate.

For engineers to better understand how to strengthen

their ideas, face-to-face counseling is also organised and patent engineers are aligned to various teams in different technology areas.

SRI-B had previously won the National Intellectual Property Award in 2015 and also received the Zinnov ‘Great Place to Innovate’ Award in 2015 and 2017. Strong focus on innovation is at the heart of Samsung’s operations and these awards are a great encouragement to continue innovating on new technologies and products that will open a new world of possibilities.

Q

Does Samsung also provide training facilities for top quality invention creation?

We have worked on creating an innovation and patent filing culture at the R&D centre to make it an important innovation hub within the Samsung system globally. We have come a long way in the last seven to eight years, with engineers at SRI-B filing highquality patents today.

Over the years, we have built that culture by training our engineers for top quality invention creation.

These trainings by experienced patent filers help engineers to understand what an invention is, how they can identify one, and how to file a quality patent. Our in-house portal that we introduced to guide employees on how to file a quality patents has also made the process of filing patents simpler by introducing a very basic document with a simple template.

We also developed an IP management tool that is a one-stop location for engineers to find all reports, including patent landscape reports on specific tech areas.

Since 2012 till now, over 3,000 engineers have been given patent training by this team. Not just that, theme based ideation workshops are also organised by the company to bring people together, who could collaborate on specific technologies, such as AR and VR to name a few, or inventions those are a focus area for Samsung at that given point in time.

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INTERACTION

To celebrate the efforts of the engineers and to further recognize employees’ contribution to patent portfolio creation, Samsung SRI-B has a special IP Rewards policy.

• Monetary rewards conferred at the time of Patent Application filing and Grant of Patent • Annual Day Awards, those are designed for top patents, top inventors as well as IP specialists supporting IP creation Today, idea creation has been institutionalized and thousands of SRI-B engineers contribute ideas and every engineer has begun to think on those lines. Over the years, the quality of patents being filed by SRI-B has improved and there is a 53% increase in Indian engineers creating top quality patents for the first time.

Till date SRI-B has filed over 2,900 patent applications.

Every year the centre files between 250-300 patents across a diverse range of technologies.

Q

How ‘Make for India’ initiative of Samsung is helping in building this patent filing culture?

Samsung started its ‘Make for India’ program in 2015.

Under this program, engineers at Samsung R&D centres in India develop specific innovations based on the needs of Indian consumers.

At Samsung, innovation starts by listening carefully to what our consumers need. For us, there is no greater satisfaction than creating products that enhance the everyday life of our consumers, and that is precisely why we ‘Make for India’. The objective of this initiative is to develop innovations that help solve very specific problems of Indian consumers. To provide thrust on ‘Make for India’ products, we have also created a ‘Make for India Task Force’, comprising employees from Samsung’s R&D, innovation, products and marketing teams across the country. These teams spent hours to understand the needs of the average Indian user and then innovating products accordingly.

The innovation culture that has been developed at SRI-B, combined with Samsung’s ‘Make for India’ program has led to several interesting features being developed for Samsung devices. A recent example is the Social Camera mode that was launched in the Samsung Galaxy J7 Max Smartphone. The Social Camera mode allows users to instantly edit and share photos and videos directly to social media sites from their camera app. The patents for this feature were developed at SRI-B and later commercialized for devices.

Q

Any innovation that has been developed by Indian team and accepted globally? Please share details.

Samsung has a network of 34 R&D centres across the globe and most projects are global efforts.

The R&D centre in Bangalore has contributed to global flagship products as well as developed several India specific innovations under Samsung’s Make for India initiative.

SRI-B has expertise in artificial intelligence, machine learning, natural language processing, Internet of Things (IoT), augmented reality and networks including 5G. In the last one year, the team at SRI-B has made significant contributions to the development of Samsung’s intelligent interface Bixby, co-working with teams in Korea and other parts of the world. It also developed the many new camera features, including slow/fast motion, panorama, and others in Galaxy S8 and the bokeh mode while taking

MOBILITY JUNE 2018

selfie in Galaxy Note8 and features in the latest flagship smartphones Galaxy S9 and S9+.

One of the first products under Samsung’s ‘Make for India’ initiative was the ActivWash washing machine. This washing machine integrated a sink and a water inlet with a top-loading washing machine. This was based on consumer insight that Indian consumers first washed collars and sleeves in their bathrooms and then brought the clothes to the washing machine. The additional sink that was provided helped as this job could now be done at the washing machine. This washing machine was very popular in India and later in Korea as well.

Another feature is the Ultra Data Saving mode, which came in around the time 4G was launched in India. Looking at the way Indians used data those days, Samsung researchers developed this mode which compresses and provides upto 50% savings on mobile data and also helps free up device RAM, improving performance. This kind of reverse innovation has been adopted in other markets as well. The R&D centre works on many interesting consumer insights to develop innovations for Indian consumers. One such insight was that many two-wheeler riders use their smartphones irresponsibly, while they are riding because they may be getting important calls. To ensure they ride tension free, Samsung’s R&D team in Noida developed the S-bike mode, which sends pre-decided messages to callers when the phone user was riding. Also, the rider cannot take calls till the bike is stationary. This feature too was picked up in many other emerging markets.

Q

How is Samsung working on future tech?

India’s rich intellectual capital has led to the rapid growth of our R&D operations here, SRI-B being the largest R&D operations for Samsung outside Korea. We have recently hired over 1,000 engineers from top engineering colleges including IITs and NITs for R&D across India centres. The fresh talent will work on new age technologies such as AI, machine learning, IoT, natural language processing, speech recognition, biometrics and camera tech.

Our team at SRI Bangalore has developed a large part of Samsung’s artificial intelligence interface Bixby. When Bixby Voice was introduced to India with the Galaxy Note8, it was optimised for India to understand English language in Indian accents. This significant innovation in the voice assistance – Bixby was made by our engineers in SRI-B team. Not just that, when Note8 consumer use the S-pen to write a text message in Hindi, the phone automatically converts the message into Devanagari script.

Latest technology insight: Connected devices are likely to be a big part of our future, wherein more devices are expected to come online over the next few years. Data intelligence in the context of connected devices could provide rich user experience.

At the Consumer Electronics Show (CES) in January 2018, Samsung talked about its plan around Internet of Things, calling it Intelligence of Things instead and showcased how Samsung products across the spectrum could deliver connected consumer experiences across Samsung devices at home, office and also on-the-go. Samsung is already working on pushing IoT adoption and will make all Samsung products IoT ready by 2020.

Date of Pub: 10th June, 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18