Mobility Celebrating Convergence

32 | August 2012

Mobility sep2012 new.indd 32

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9/24/2012 12:38:36 PM

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Content

Mobility Voice

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Mobility News

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Trends in Convergence

Aircell partners NEC for Cloud Solutions Cisco, NetApp Expand Data Center Infrastructure...

Telenor Connexion intros security Airtel Presents Grand Prix 2012 - mobile application Industry Leader Converge at Innvoation Qualcomm..

BlackBerry Set to shower Festive Offer for its....

Sony opens PlayStation Mobile for HTC devices Karbonn launches Smart Tab 9 and Smart Tab 3...

Micromax Unviels A25 Smarty cost Android....

Mercury Unveils mTAB7, Ultra-thin 7" Tablet ZTE Presents Blade III with 4-inch display, Android..

Towards Greener Pastures

Huawei Ascend Y100 available in India for `5990

Smart Mobility

Motorola Mobility Intros Motorola RAZRi

Story on Pocket Routers

Envent Unveils 'Mist' for iPad HTC opens its first 'concept store' in Delhi InMobi Enhances Capabilities for InMobi Ad Tracker

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Mobility Analysis

Micromax Funbook Infinity Tablet Available at.....

BSNL, WishTel to launch PC IRA ICON Tablet...

Sony Debuts innovative products for Diwali FUJIFILM Unveils XF1 Compact Camera Karbonn & Innominds Unviel Indegenous 3G Tablet Fujezone launches a 5 point multi touch Tablet....

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COVER STORY

Smart Devices Delivering M-Healthcare

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Mobility Review

Tablet Conference — 2012 MOBILITY

Samsung Galaxy Tab 2 P3100 — The Majestic..

Plantronics Voyager—Sense and Simplicity Nokia Play 360 — King of Sound Edimax wireless 3G router

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October 2012 | 1

Mobility News

Editorial Front Editor Chief Editor Asst. Editor

: Swapan Roy : Manoj Jha : S. Goswamy

Design Desk Art Director

:

Anit Kumar

Acct. & Finance Finance

:

Sandip Sarkar

Marketing & Sales Marketing Manager : Marketing Executives :

Circulation Manager : Production :

System Manager :

Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809 Email : info@mobilityindia.com ncn_reporter@yahoo.com

VOICE Bullish on Tablets

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ith vicious competition eroding margins in the mobile handset business, India’s own telecom heroes such as Micromax, Lava and Karbonn are now focusing on the tablet market, following the footsteps of their global counterparts.

Completely entrenched players such as Micromax and Olive have already launched tablets for the Indian market at a price point ranging between `5,000 and `7,000. The latest entrant is Karbonn mobiles. Another brand, Lava, is all set to make it debut in the category this month with the launch of its tablet priced at around `6,000.

It is quite interesting to note that the average price points of tablets are better than the handsets and smartphones. It helps tablet vendors improve on the bottom lines as well as the top lines. And yes, creating appropriate content for these tablets must also be a strategic focus for these players as handset makers cannot treat tablets as a box item like mobile. Primarily a tablet is nothing but a content device that is solely going to run on the content side.

According to CyberMedia Research, about 475,000 units of media tablets were sold in India in calendar year 2011. In the January-March period of 2012, India saw the sales of nearly 3,50,000 units of media tablets.

India’s market has become particularly competitive since 4Q of 2010 when Samsung launched the first tablet model in India. RIM’s Playbook, Apple’s iPad2, Motorola’s Xoom and Samsung’s Galaxy Tab 7 are some of the notable MNC tablet brands available in the India market in the high-end range. Moving forward, it is for sure that as a highly entrenched product category, tablets are going to play an important role in terms of enabling content delivery for India, from a device perspective.

Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Swapan Roy

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com Web : www.mobilityindia.com 2 | October 2012

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Mobility News

Aircel partners NEC for Cloud Solutions

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ircel, one of India’s leading telecom players and NEC India, a leading display, network and IT solutions provider announced their strategic partnership for Software as a Service (SaaS), where NEC will provide the Cloud Aggregation Platform along with a portfolio of Cloud offerings to Aircel, which has a large customer base. Aircel will be responsible for managing the end-to-end customer relationships, including presales and sales engagements, delivery and support, and billing and contractual relationships.

Aircel and NEC will start with a software applications portfolio, which could then subsequently extend to other Cloud offerings.

The focus will be on enterprise grade offerings, such as Collaboration, CRM, ERP, HRMS, Business Suite, Video Conferencing, etc. The software services can be adapted to suit a wide variety of business roles, from sales and support, to internal

Ravinder Jain, Chief Business officer – Enterprise, Aircel Limited,

workgroups providing increased efficiencies and greater workforce productivity. NEC has built up a carrier grade cloud aggregation platform through its engagements with multiple service providers across the globe.

At the announcement of the partnership, Ravinder Jain, Chief Business officer – Enterprise, Aircel Limited, said, “Aircel with its Pan-Indian presence and being amongst the first to offer

3G services with its leadership in Data is delighted to foray into the rapidly growing Cloud computing market in India.Cloud Services by the name of “Business Unplugged” from Aircel will help businesses grow by providing flexibility to scale-up quickly and seamlessly according to the changing business environment and demands. According to IT research and advisory firm Gartner, the cloud services market in India is projected to grow 32.4 per cent in 2012 to total (US$326.2 million (about `1,665 crore) while Softwareas-a-service (SaaS) is the largest segment and is forecast to grow to (US$115.6 million in 2012.”

“We have brought together the best-in-class business solutions from a wide range of partners under one roof to benefit business. Our partnership with NEC India will offer business application & productivity solutions, catering

to large & medium enterprises, SME/SOHO and PSUs across various industry verticals”, He added.

NEC will manage the complete technology infrastructure for Aircel, and will provide Level 2 support for the Cloud offerings and Cloud Aggregation Platform, and manage all Cloud Service Provider relationships while Aircel will be responsible for all customer relationships.

Cloud is a global initiative for NEC, and India is one of the focus countries for NEC’s cloud business. NEC has strong relationships with telecom service providers, as also IT companies worldwide.

Telecom service providers play a key role in providing a wide range of cloud services to enterprise customers, from backend telecommunications infrastructure to services on the Cloud such as SaaS.

Cisco, NetApp Expand Data Center Infrastructure Solutions

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xpanding and extending their family of infrastructure solutions, Cisco and NetApp has introduced ExpressPod, a prepackaged and tested solution for growing small and medium-sized organizations; the addition of new storage clustering capabilities to the FlexPod® data center platform, and the release of a validated VMware® solution for Oracle® Real Application Cluster (RAC) on FlexPod. Cisco® and NetApp® infrastructure solutions are on display this week at VMworld Europe at Cisco booth D200 and NetApp booth D206.

ExpressPod – Infrastructure Solution for Small and Midsize Organizations For growing small and medium-sized organizations that are beginning to virtualize their networking, storage, and computing environments, ExpressPod offers a prepackaged and tested solution bundles.

Integrated and delivered by joint channel partners, ExpressPod integrates Cisco UCS® C-Series servers, NetApp FAS2220 or MOBILITY

FAS2240 storage, and Cisco Nexus® 3048 switches with infrastructure management, into an affordable, easy-to-deploy infrastructure solution. ExpressPod supports an

open ecosystem of management and hypervisor solutions.

Critical to the success of FlexPod and ExpressPod customers are the more than 660 certified FlexPod Partners, including 33 Premium Partners in EMEA and the Americas, who help them deploy their infrastructure faster and easier. In addition to a wide range of sales, and marketing resources designed to help

partners grow their businesses and accelerate customer success, Cisco and NetApp offer a Plan, Design and Implement Help Desk that allows partners to collaborate with NetApp and Cisco on solving real world implementation challenges.

To support partners who are looking to deploy ExpressPod, Cisco and NetApp will offer readiness and enablement packages to help them play a critical consulting role with midsized customers. Clear deployment guidance and training, coupled with industry-leading support, marketing, and demandgeneration resources from Cisco and NetApp, provide the tools to help partners build and extend successful infrastructure solution practices to IT departments globally.

ExpressPod implementation guides will be available to partners beginning in November 2012.

Brian Allison, director, Business Development, Cisco “Cisco and NetApp are committed to constant innovation to our

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joint portfolio that helps address the business needs of our mutual customers. Critical to our success is our strong solution offerings that enable our partners to add value and grow their business. We provide architectural test beds and technical resources that help our channel partners design flexible and efficient shared infrastructures that meet a customer’s needs today, yet scale to anticipate and address future growth.”

Brendon Howe, vice president, Product and Solutions Marketing, NetApp “With the introduction of ExpressPod and feature enhancements in FlexPod, NetApp and Cisco offer endto-end infrastructure solutions for midsized businesses to large enterprises.

These solutions simplify data center infrastructure deployments and accelerate the move from fragmented application silos to shared, virtualized, and cloud environments.”

Availability FlexPod is available now from Certified and Premium Cisco and NetApp partners.

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Mobility News

Telenor Connexion intros security solution optimized for connected services

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s more products become connected they are also exposed to potential “hacking” attacks, fraud or misusage.

Hence improving privacy, integrity and security becomes a critical part of a M2M service deployment program.

Telenor Connexion’s new endto-end security service, eSEC, helps customers with a positive security business case by reducing complexity, increasing security and simplifying M2M. With the introduction of the eSEC (embedded Security Enabled Stephen Bryant, C o m m u n i c a t i o n s ) Connexion service Telenor Connexion is taking an end-to-end approach to security in M2M solutions, ensuring that all possible“hacking”points in a connected service are addressed. The new eSEC managed service solution enables end-to-end encryption all the way from the M2M device through any connectivity channel to a security gateway.

“At Telenor Connexion we pride ourselves on our proactive service awareness and the ability to help our customers get their offerings to market.

Now we are turning our eyes towards the total business case around security as an area where we can help our customers simplify their connectivity strategy and increase security levels”, says Stephen Bryant, CTO of Telenor Connexion.

Having an end-toend security solution also means a “walled garden” where content, applications, payments and other services can securely be made available to open new revenue possibilities. To accomplish this there are four key criteria; CTO of Telenor banking grade security, lightweight encryption methods, open roadmap and manageability. All addressed in the eSEC managed service solution.

“We believe it is time to look past today’s APN and VPN setup as the primary means of securing connectivity.

With the eSEC solution we provide a managed service and support products which have a supported and maintained roadmap. As important as the technology, we provide a full managed security service providing alarms, reporting and 24/7 surveillance and service desk that is ready to act!”, Stephen Bryant continues.

Airtel Presents Grand Prix 2012 – mobile application

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s India gears up for the forthcoming 2012 Airtel Indian Grand Prix, Bharti Airtel, leading global telecommunications company with operations in 20 countries across Asia and Africa, on Thursday launched its F1 mobile application titled Airtel India Grand Prix 2012.

Now available for free download on Google Play Store and iTunes App Store, this all new application will help Formula One lovers stay tuned into all the latest action on the F1TM circuit including race results, standings, schedule and latest news. To build the excitement towards the 2012 leg of the Airtel Indian Grand Prix, this application will also allow F1TM fans to take quizzes and bag prizes, read up trivia and check out the latest buzz from Airtel on its host of Formula OneTM related initiatives.

The Airtel India Grand Prix 2012 mobile app is loaded with unique content and has handy tabs making the interface extremely user friendly.

Bharti Airtel is the title sponsor of the forthcoming 2012 Formula 1 Airtel Indian Grand Prix and also has a Race Partnership with the MERCEDES AMG PETRONAS Formula One team for the same.

Bharti Airtel has already kicked off a host of onground activations inviting the sport’s fans across major cities to enjoy the F1TM fever. This extensive customer engagement programme by Airtel includes activities including Simulator Challenge, ‘Be a part of the pit crew’ Challenge, F1TM Quizes, creenings and more.

Industry Leaders Converge at Innovation Qualcomm India 2012

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ualcomm Incorporated has announced that Innovation Qualcomm India 2012 (formerly India ON) will be held on 16th October at The Leela Kempinski, Gurgaon. IQ India 2012 brings together the brightest minds in the Indian mobile ecosystem and showcases the latest innovations in wireless technology.

IQ India 2012 will focus on mobile broadband and computing, specifically 3G and 4G technologies, as well as connected devices ranging from affordable to high-end smartphones and tablets. Featuring a keynote address

by Dr. Paul E. Jacobs and riveting talks 4 | October 2012

by distinguished panelists, the event also will showcase the latest and greatest in wireless technologies through live

demos in the event’s ‘Experience Zone.’ The exhibit will demonstrate breakthrough experiences on devices powered by Qualcomm Snapdragon™ processors and the benefits of 3G HSPA, EV-DO and LTE technologies. www.mobilityindia.com

MOBILITY

Mobility News

BlackBerry Set to shower Festive Offers for its Customers

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ith festive season fast approaching, BlackBerry – RIM is set to provide its customers with a lot of festive offers.

Consumer offer As the festive period unfolds with Dusshera, Diwali, Christmas & New Year, all of us will gorge on sweets, snacks, junk foods and at the same time would like to fit into our new clothes so that we can stand out when we attend various weddings & functions.

BlackBerry gives you the freedom to do both, by announcing an alliance with Gold’s Gym that kick starts from Monday/Oct 8th. The program is called FLIP (Fat Loss Incentive Program) Details: • • • • • • •

All 48000 members across these 38 gyms can enroll to the program.

He/ She is weighed & the enrollment form is filled up and the weight ticket is filed with us with a perforated copy handed back.

Enrollment is valid from 8th Oct to 8th Dec 2012 Redemption is allowed from 1st Nov 2012 to 10th January 2013 Every KG lost in program period entitles them to ` 250/- on a BlackBerry of choice only at BES stores.

Every KG lost for members who enroll after 8th Oct entitles them Rs 1000 cash back from the gym.

All BlackBerry Devices purchased from BES stores in 4 cities will get a `1000 voucher to be redeemed at Gold's gym.

Retailer Offer To capitalize on the festive season opportunities and at the same time showcase their commitment for working together with the retails partners so that the brand BlackBerry reaches new heights, RIM has announced the “Paint It Splat” display contest scheme and Retailer tie-ups scheme for the festive months of October and November.

Enclosed below are the details: PAINT IT SPLAT The Splat is a unique red icon which all BlackBerry users would easily symbolizes “action”.

It signifies a call opportunities. For all of us, Action Starts Here!!

Elements of Paint It Splat as below: For Multi Brand Outlets • How to par ticipate: The retailers have to display the BlackBerry POSM space in the most prominent and interesting manner • Contest time line: The contest will start on 1st of October, 2012 and will end on 30th November, 2012 • Qualification and Eligibility: The contest is open to all BlackBerry selling outlets visibility support and achieve their BlackBerry targets for the month of October and November 2012. The retailer will be evaluated by a 3rd party audit team at any time during the scheme period and will be assigned points as per his display.

The retailer needs to then maintain the branding and display till 30th, November, 2012.

In addition to the above bonanza, RIM also have a windfall for all retailers. All outlets achieving their October and November target would be entitled to a 2% extra bonus on their purchases!!

Sony opens PlayStation Mobile for HTC devices

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layStation mobile is a cross-platform gaming service by service which was previously accessible only by certified devices like the PS Vita and the various Android powered Xperia devices and tablets.

Now Sony is opening their service to devices by other manufacturers and their website states they will be supporting a few of the HTC devices.

PlayStation Mobile is currently not available in all the countries.

The service also consists of some exclusive games by Sony and makes it easier to play between cross platform devices. It is great news as Sony is expanding the devices it supports for their service.

MOBILITY

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October 2012 | 5

Mobility News

Karbonn launches Smart Tab 9 and Smart Tab 3 Tablets

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arbonn Mobiles has launched Smart Tab 9 (Marvel) and Karbonn Smart Tab 3 (Blade) running on Android 4.0 (Ice Cream Sandwich) and range of Android Smartphones in India. Both these tablets are powered by a 1.2 GHz processor similar to the Smart Tab 1 that was launched in July.

The Karbonn Smart Tab 9 has a 9-inch capacitive touch screen and a 4000 mAh battery, while the Smart Tab 3 comes with a 7.1-inch capacitive touch screen and a 2600 mAh battery.

They have also launched the A11, A7+ and A1+ Dual SIM Android Smartphones with 3G support.

Both these tablets also come with 3G support through USB dongle, Wi-Fi 802.11 b/g/n and a 1.3MP front-facing camera.

These come with preloaded apps including Karbonn Smart Browser and Karbonn Smart games, TOI & ET app, Facebook and more. Karbonn A11 Specifications 4.0-inch (480

× 800 pixels) capacitive touch screen display Dual SIM (GSM + GSM) with Dual Standby Android 4.0.4 (Ice Cream Sandwich) OS 1 GHz Processor 5MP Auto Focus Camera with LED flash, 1.3 MP front-facing camera FM Radio, 3.5mm audio jack 3G (HSDPA 7.2Mbps), WiFi 802.11 b/g/n, Bluetooth 4.0 with A2DP and GPS Expandable memory up to 32GB with micro SD 1500 mAh battery Karbonn A7+ Specifications 3.5-inch (320 x 480 pixels) capacitive touch

screen display Dual SIM (GSM + GSM) with Dual Standby Android 2.3.6 (Gingerbread) OS 1 GHz.

Micromax Unveils A25 Smarty low cost Android smartphone

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icromax has launched yet another dual-SIM Android smartphone in the country.

Dubbed as A25 Smarty, it has been priced at `3,999.

Featuring a 1GHz processor, the smartphone comes with 2.8-inch display,256MB RAM, Android 2.3.6 and 1.3MP fixed focus camera.

There is no 3G connectivity on the smartphone and both the SIM cards on the phone will only support EDGE. A25 also comes with 1250 mAh battery, 120MB user memory, and support for microSD cards.

Micromax has also preloaded several social-networking applications on the device along with its Hookup Instant messaging app.

This is the third smartphone launch from the company in the

last seven days; other two are A57 Ninja 3 and A87 Ninja 4.

Micromax A25 Smarty key specs • 2.8-inch (240 x 320 pixels) display • Android 2.3.6 (Gingerbread) • 1GHz Processor • Dual SIM (GSM + GSM) with Dual Standby • 1.3 MP Fixed Focus camera • 256MB RAM, 120MB user memory • Bluetooth 2.1, Wi-Fi 802.11 b/g/n, GPS, Micro USB • 3.5mm audio jack, FM Radio • 280 mAh battery

Mercury Unveils mTAB7, Ultra-thin 7" Tablet

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obian, a leading player in computer peripherals and tablets, has launched its all-new sub 7k ultra-thin tablet mTAB7. Loaded with features mTAB7 comes with a 7" capacitive light touch screen which promises a complete new experience for users.

Powered with 1.2 GHz Cortex A8 fast speed processor, 512MB DDRM and 4GB storage, mTAB7 makes its way for one of the most competitive tablet in the sub Rs 7,000 category.

The tablet is incorporated with an inbuilt Wi-Fi and a long battery backup to enjoy continuous entertainment with good quality display. Surfing, playing, networking and video chat gets more handy and fun with mTAB7.

Mercury mTAB7 operates on the latest Android 4.0 platform to provide faster data access of all the applications. The tablet is designed to weigh just 300gm which keeps it light and easy to handle. The 7" wide 6 | October 2012

capacitive touch screen powers the user with a vivid & clear picture, a stable response time of liquid crystal, and its smart driving technology.

Mercury mTAB7 is powered with1.2 GHz Cortex A8 processor, 512MB DDR RAM, 4GB internal storage memory and supports 32GB extendable memory through MicroSD card.

The extended battery backup gives customer sufficient time to enjoy music, videos, surfing, video chat with friends, even play games and more.

Sushmita Das, Country Manager - India at Kobian Pte Ltd said "The price sensitive Indian market is always www.mobilityindia.com

looking for low cost, feature rich tablets and here we introduce one in the sub 7k range. mTAB7 brings joy of tablet at low cost .The ultra-thin and light weight features allows one to carry mTAB7 easily anywhere and its sleek features allow it to comfortably land in your pockets. We are not preloading with applications as we believe that the customer has a wide array of choices and they can download and access Apps easily through the Wi-Fi support. " Price, Availability and Warranty mTAB7 comes with an MRP of `6,499 and available ex-stock with 1 year warranty.

MOBILITY

Mobility News

ZTE Presents Blade III with 4-inch display, Android 4.0

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TE Blade III that was leaked last month is now official. It packs in a 4-inch (800x480 pixels) 262K TFT Capacitive Touch Screen display and is powered by a 1GHz single-core Qualcomm MSM 7227 A processor.

It runs on Android 4.0 (Ice Cream Sandwich). It has a 5 Megapixel auto focus camera at the back and has Dual Microphones. ZTE Blade III specifications 4-inch (800x480 pixels) 262K TFT Capacitive Touch Screen display 1GHz single-core Qualcomm MSM 7227 A processor Android 4.0 (Ice Cream Sandwich) OS 5MP auto focus camera 3.5mm audio jack, FM radio 512MB RAM, 4GB internal memory (2.5GB user memory), Micro SD memory card up to 32 GB 3G (HSDPA 7.2Mbps), WiFi 802.11 b/g/n, DLNA, Bluetooth 2.1 + A2DP, GPS 1600 mAh battery The ZTE Blade III would be available in white color in Finland in September and in black color in Sweden in October for 1499 Swedish kronor (~US$ 229). It would be available in other key markets around Europe and the world throughout 2012. For these specs and price this definitely looks like a good phone.

Huawei Ascend Y100 available in India for `5990

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uawei has launched the Y100, their new entry-level Android smartphone in India in partnership with Spice, hence it called S Huawei Y100. It has a 2.8-inch (320 × 240 pixels) TFT Capacitave touch screen display and runs on Android 2.3 (Gingerbread).

It is powered by a 800MHz Qualcomm Snapdragon processor and has a 3.2MP fixed-focus camera at the back. The Huawei Ascend Y100 was announced back in May for select countries.

Huawei launched the Ascend G300 and Y200 in India back in July. S Huawei Ascend Y100 specifications 2.8-inch (320 × 240 pixels) 262k color TFT Capacitave touch screen d i s p l a y 800MHz Qualcomm Snapdragon MSM7225A processor Android 2.3 (Gingerbread) OS 10.9mm thick and weighs 100 grams 3.2MP camera 3G

(HSPA 7.2Mbps) , WiFi 802.11 b/g/n, Bluetooth V2.1 + EDR, GPS / aGPS 256MB RAM, 512MB internal memory, 32GB expandable memory FM Radio, 3.5mm audio jack 1050 mAh battery with up to 300 hours of standby and up to 300 minutes of Talk time.

The S Huawei Ascend Y100 is now available from online retailer Saholic for `5990. Airtel users would get 500 MB of 3G data for 1 month, while the Aircel users would get 1GB 3G data for 3 months.

Motorola Mobility Intros Motorola RAZRi Envent Unveils ‘Mist’ for iPad

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otorola Mobility presents Motorola RAZRi with Intel Inside: the new full-screen smartphone that fits in the palm of your hand. Its Super AMOLED Advanced 4.3-inch display spans from edge-to-edge with virtually no border - giving you more screen with less phone. RAZR i is the first smartphone that can achieve speeds of 2.0 GHz thanks to a fast Intel® Atom™ processor. Jump from a game to a text and over to a playlist, then off to browse the Web - all without stopping and on a long-lasting battery.

The power of Intel Inside means you also get an instant-launch 8-megapixel camera that can load in less than a second2. Just use the dedicated camera key so you get the shot you want. When there’s action involved, multi-shot mode lets you snap 10 pictures in less than a second. And with the illuminated sensor located on the back and High Dynamic MOBILITY

Range (HDR) capabilities, you’ll get a great shot, even in challenging lighting conditions.

“An instant launch camera that takes 10 pictures in less than a second and Web pages that load blazingly fast on a device that’s the perfect balance of screen size that fits in the palm of your hand,” said Sergio Buniac, vice president, Motorola Mobility Brazil.

“RAZR i delivers as well the first Intelfast processor in Latin America in a beautifully designed phone and extra long battery life.”

"The Brazilian, who is passionate about communication and technology, now has at its disposal a unique experience combining Motorola´s technology with the performance and reliability of Intel. This union is a milestone for Intel in Latin America," said Steve Long, president of Intel for Latin America. www.mobilityindia.com

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nvent World Wide Pvt. Ltd, the consumer electronic solutions major, has introduced its new hard cover called ‘Mist’ for the New iPad. This water-droplet styled protective cover is designed to offer flex fit durable hard frame grip.

The Mist is an impact resistant cover that protects your New iPad from accidental abuse. Its durable material hugs your Touch without adding bulk. You can easily access all the control buttons in spite of the cover’s form fitting design.

Mr. Sukhesh Madaan, CEO, Envent World Wide explains, “Envent’s ‘Mist’ offers a complete protective solution for your New iPad. It is a thin yet firm encasing to secure your New iPad without disturbing its functionality. The style conscious and unique identity making young people will definitely love this piece of accessory.”

This New iPad accessory is designed in such a way that the Smart Cover also fits into it. Adding more to the celebration, one screen protector worth `499 comes free with Mist. So hurry up and get the perfect companion for your New iPad. Envent Mist is priced at `1,399/October 2012 | 7

Mobility News

HTC opens its first ‘concept store’ in Delhi

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TC opened its first concept store in South Extension, New Delhi in India to show off its top of the line handsets. The store places an emphasis on HTC's audio and imaging capabilities by providing two distinct sections in the store.

It is possible for prospective customers to see a demo of technologies like medialink and try out accessories like Beats headphones in addition to the smartphones before buying them. HTC has most of its smartphone range available to check out at the store and buyers can also invest in essential accessories at the store itself.

Located in the heart of Delhi, the store should help HTC gain some additional visibility.

InMobi Enhances Capabilities for InMobi Ad Tracker

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nMobi, the largest independent mobile advertising network, has announced general availability of InMobi Ad Tracker 2.0 - the free post-click conversiontracking platform.

InMobi Ad Tracker 2.0 now incorporates global device recognition technology from AdTruth, the digital media division of 41st Parameter, to provide Chandrashekhar Vattikuti, advertisers with an VP of Products at InMobi enhanced mobile campaign conversion tracking solution. Chandrashekhar Vattikuti, VP of Products at InMobi said, “InMobi is committed to helping marketers measure their mobile campaign success through best in class network independent analytics and reporting tools. We launched InMobi Ad Tracker in May 2012 as a free solution and have received an extremely positive response from publishers, advertisers, ad networks and app developers. We have continued to innovate on the product, which already supports multiple tracking technologies such as browser cookies, ODIN1 and market referrer.

BSNL, WishTel to launch PC IRA ICON Tablet featuring 3G, Wi-Fi

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SNL has tied up with WishTel to launch a tablet PC IRA ICON featuring 3G, Wi-Fi and bluetooth connectivity.

The device is capable of delivering voice, video and data services using 3G and Voice over Internet Protocol (VoIP) services.

“The tablet has been designed to suit the needs of avid tech – savy youngsters, business environments, multi-tasking homemakers and the student fratenity alike. The BSNL Value added services like Video streaming, Mobile TV and various other applications under BSNL LIVE shall be extended to our valued customers in an increased screen at a very affordable price,” said BSNL CMD, RK Upadhyay.

The 7 inch Tablet PC runs on Android 4.0 with 1.2 GHz processor and a non-standard 1GB of RAM. The IRA ICON supports calling features 8 | October 2012

3G, Wi-Fi and Bluetooth connectivity.

The tablet comes with a 4000 mAh battery, which can give users browsing time of approximately 4-5 hours.

The tablet PC has an internal storage of 4GB (expandable to 32GB – MicroSD).

The IRA ICON Triple Play Tablet PC will be available from early next month and is likely to be made available at a highly competitive price of Rs 10,500. IRA Icon is available through a national network of value-added resellers and distributors of BSNL and WishTel.

www.mobilityindia.com

Micromax Funbook Infinity Tablet Available at Infibeam.com

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icromax, one of the world best and most trusted brands in electronic devices, has always been in the lime light for launching electronic gadgets with the best and the latest technology, and this time it is the release of its tablet, the Funbook Infinity P275.

This superb tab from Micromax is now available on your favorite shopping portal Infibeam.com for an unmatchable price of `6814 only, along with free home delivery anywhere across the country.

This sleek and stylish beauty is fitted with a 7" capacitive TFT WVGA LCD multi touch screen. Having a resolution of 800x480 pixel and 16.7 million colors, it also boasts the pinch zoom functionality. The rich applications and functions, which are installed in this tab run very smoothly without interruptions; as the tab operates on the 1.2 GHz Cortex A8 processor.

It also has the Dual Mali 2D/3D Graphics processor for multimedia operations. It operates on one of the best operating system, the Android Ice Cream Sandwich OS. It’s a combination of entertainment and education. This tab has various applications which not only keep you entertained through the day but also impart knowledge, which are useful to school and college going kids right from primary level up till under-graduate level. This Infinity tab is also helpful to those people who are preparing to appear for professional courses such as MBA, Engineering and Medical exams.

Internet connectivity on the move is the need of the day. With this Micromax you can connect to virtual world through Wi-Fi as well as external 3G USB dongle. You can be socially connected at all times. For your convenience, this tab has been loaded with various applications such as Google Maps, YouTube, Google Play and Adobe Flash.

For the music fans, the Micromax Infinity P275 supports a host of audio and video formats.

The tablet comes fitted with 2MP rear camera and a front-facing 0.3MP camera.

So, you can make video calls to your near and dear ones. Enjoy the freedom of accumulating your favorite music and videos on your Micromax tab, which has an internal memory capacity of up to 4 GB and is expandable up to 32GB. This tab is loaded with a powerful 4000 mAh battery, which gives you extended usage duration.

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Mobility Personality

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Mobility News

Sony Debuts innovative products for Diwali

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ony India launches innovative products cutting across product categories such as Television, Digital Imaging and IT products, during this festive season in the Indian market.

Personal 3D Viewer HMZ-T2: This is a light and comfortable head-mounted, High Definition 2D and 3D personal display with virtual 5.1 surround sound. It is indisputably, the best 3D experience in the world with two OLED screens for each eye, which eliminates crosstalk, making it ideal for both film enthusiasts and solid gamers.

DSLT Alpha a99: With DSLT Alpha a99 the world’s first Translucent Mirror full frame and Translucent Mirror technology, customers can enjoy crisp, sharp and perfectly-focused images.

DSC-RX100: This is the world’s first 1.0type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. DSC RX100’s sensor has an area that is around four times larger than the 1/2.3-type imager in regular pointand-shoot cameras.

Vaio Touch-screen: VAIO witnesses an up-gradation to Windows 8 with the launch of VAIO dual touchscreen enabled models namely, VAIO E14A and Ultrabook, VAIO T. Bravia KD-X9000: India’s first ever 4K technology enabled 84” 4K Bravia TV. This TV is equipped with 4K resolution which gives four times the resolution of Full HD, so customers can see the world reproduced in a way impossible on traditional TVs.

FUJIFILM Unveils XF1 Compact Camera

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he FUJIFILM XF1 is the latest addition to FUJIFILM’s hailed X Series of premium compact cameras. The super stylish camera boasts of an innovative body made of aluminium and synthetic leather. The camera comes equipped with the newly developed wide-angle f/1.8 FUJINON lens.

Developed for the XF1, the lens features a manual 4x optical zoom (25mm-100mm*) operated simply by twisting the zoom ring. Its stunning stylish body includes a 2/3-inch EXRCMOS sensor and EXR Processor, which are used in the FUJIFILM X10. A rich assortment of multi-function controls is available to

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those who prefer adjusting camera settings manually.

The camera is equipped with a main command dial that simplifies the task of altering the shutter speed and aperture, while up to 6 frequently-used settings can be assigned to the Expanded-function button as desired, allowing the photographer to capture the scene exactly as intended through intuitive operations performed while viewing the LCD monitor. That monitor is bright, sharp, 3.0inch/460K dot premium clear LCD monitor with tempered Glass which protect from Scratch.

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Karbonn & Innominds Unveil Indegenous 3G Tablet

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nnominds and Karbonn have unveiled Karbonn AGNEE - the indigenous 3G tablet powered by Qualcomm Technologies, Inc.'s (QTI) Qualcomm Snapdragon(tm) processor at Innovation Qualcomm India 2012. Leveraging a QTI Reference Design (QRD) based on QTI's Qualcomm Snapdragon S1 MSM(tm)7x27A processor, this 3G tablet has been designed and developed in India by Innominds to provide a comprehensive and collaborative platform for students and faculties.

QRD provides manufacturers with reference handset designs based on QTI's Qualcomm Snapdragon processors, along with ecosystem programs that provide tested and verified hardware and software components for rapid delivery of commercial high-volume smartphone devices with unique differentiated user experiences. The Karbonn AGNEE, powered

by QTI's 1 GHz Qualcomm Snapdragon processor, has a 7-inch screen, HDMI, 3G HSPA, Android ICS OS, and a 4000 mAh Li-Polymer battery.

Fujezone launches a 5 point multi touch Tablet ‘MT-12’

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ujezone a promising player in Tablet market has launched a new tablet MT12 a ‘Smart Touch’ tablet offering a striking collection of multiple features, incredible looks & affordable price for almost every niche. MT-12,Tablet is equipped with features like 7” HD Capacitive Touch screen, Android 4.0.4 Ice Cream Sandwich operating system, 1.2 GHZ, A8 processor with 512MB RAM, 4GB inbuilt memory with 32GB expandable memory slot, video support for all major formats, social networking apps, messengers, pre loaded games and many more exciting features to give you value for money. It is priced at `6,199/- with a FREE Fujezone 3G Data Card which is by far the lowest price in the industry. This tablet can be bought at any leading retail portal or through Fujezone’s distribution channel in multiple states.

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Tablet M Conference — 2012

obility presents Tablet – Conference as its cover story, as part of this conference we are bringing together some of the biggest and most innovative tablet vendors in India and discuss their strategy forward.

Participants in this conference include • Suneet Singh Tuli, CEO, Datawind • Nafis Kazim, Chief Operating Officer, Shyam Networks Limited • Rajesh Agarwal, Managing Director, Micromax Informatics • Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd • Sandeep Popli, Country Manager, Go Tech Digital Pvt • Pradeep Jain, Managing Director, Karbonn Mobiles • Kapil Wadhwa, MD, Champion Computers, • Satyak Kapoor, VP, Fujezone • Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions,

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seeks. A manufacturer that can provide a stylish device, load it with various relevant features and offer it at a very competitive price point stands to gain huge traction with the Indian consumer.

This is a trend that will be surely consistent for some time to come.

HCL has been a household name of the Indian market for over 30 years, and have studied the consumer behaviour very closely which has enabled us to designed products to suit the need of the Indian consumer. Our tablets also follow the same lineage. We have been achieving robust growth and the tablet business have registered more than 2000% YoY growth in tour 2011-12 FY. We enjoy 15 per cent market share in the overall tablet market and planning to launch tablets across all price points in the value segment. We are confident of making further inroads into the market.

We have a huge retail presence across the country and the HCL tablets have been accepted well across all regions. HCL Infosystems has a widespread reach in currently more than 4000+ cities in India. We have nearly 2000 retail outlets today.

Alex Huang, Managing Director, System Business Group, Asus India.

The demand for tablets has poised phenomenally as users start to experience the limitless potential of Tablets. Users have started opting for innovative options. Tablets are portable when compared to computers and definitely more user friendly, have a bigger screen to work on, if compared to a smart phone. They also have apps which make work easier and faster. Tablets offer convenience and a better work/life balance, making it easy for employees to keep information with them and utilize business apps, no matter where they go.

• Alex Huang, Managing Director, System Business Group, Asus India.

What are some of the biggest driving forces that are set to pushing tablets sales for the country?

Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd. Some of the driving forces that are set to push the Tablet market in the country are • Usability or the user experience – a multi touch capacitive with a very good resolution • Performance- comprising of the content, connectivity, updated features such as OS, camera, apps to name a few • Affordability – the price factor, a very significant factor for the Indian market.

Other factors such as portability, USB connectivity and upgrade compatibility (memory) further add to the trends.

Another point that I would like to add here especially for the Indian market is the competitive price points that the consumer MOBILITY

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions In the next 3 years, by 2015, Milagrow aims to have 10% market share of the 15 million Indian tablets market. I see the Milagrow brand already being respected for its high quality and innovative products and excellent customer service. We have already built a large loyal customer base. Just through the work we are doing and the partners that we are working with, such as Croma, Flipkart, Viveks, Vijay Sales, Lotus, Planet M and the rapidly expanding distribution channel, we have successfully been able to differentiate ourselves from the many fly-by-night operators who are just in the market to make a quick buck.

As mentioned above, tablets are a perfect device for anyone looking to consume and create information. They are portable, easy to carry and easy to take notes for professionals.

For students, imagine a 10kg schoolbag full of textbooks and registers being replaced by a tablet complete with ebooks and applications to take notes. On another note, tablets are the "inthing" now and if your neighbour has one, you must have one too.

Sandeep Popli, Country Manager, Go Tech Digital Pvt Our strategy is to offer not only just a vanilla tablet but a solution in the form of a tablet. And as we move forward and strengthen our operations, effective market penetration and service network would be key differentiator for us.

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“There is a special focus on studnets and creating educational content relevant for Indian students and their unique needs. A big majority of India falls in this category. We want to take technology to them and make it relevant in their lives.”

Suneet Singh Tuli, CEO, Datawind There are 900 million mobile phone subscribers but only 18 million broadband connections. We intend to plug this gap.. We have more than 3.5 million pre-orders for our products and we intend to fulfill them using a direct to customer fulfillment model in the coming months. The platform strategy for our products will ensure that we offer premium content in various segments to our customers in all popular Indian languages and scripts, using a business model that ensures that the content is free to use for the end customer. There will be special focus on education keeping in mind the unique needs of Indian students at different levels and in different geographies. Additionally we are focused on ensuring anywhere, anytime internet connectivity by ensuring a great internet browsing experience on India’s GPRS networks.

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India While Tablet segment is in its early adoption stage it has been the most vibrant segment attracting a lot of product offering from various manufacturers. We launched the BlackBerry PlayBook in 2011 and further announced the PlayBook 2.0 OS upgrade few months ago.

India is an important market for Research In Motion and in order to reach out to the consumers at large our strategy has been to focus on national distribution channels and ensure that our products are available across the nation.

As a part of our marketing strategy we devised interested offers focused at the India market to make the PlayBook accessible to the masses. During Diwali, we rolled out an offer wherein any customer who bought a BlackBerry PlayBook got a BlackBerry Curve 8520 for free. The objective of this was to get more people to use the device. Furthermore, towards the end of the year the BlackBerry PlayBook was offered at a discounted rate as a part of our year end offer, which saw an immediate response leading to the device running out of stocks across the country.

Nafees Kazim, Chief Operating Officer, Shyam Networks Ltd

take technology to them and make it relevant in their lives.

Pradeep Jain, Managing Director, Karbonn Mobiles Karbonn Mobiles has at the present moment more than 1000 distributorships and 50,000 dealers which covering 90% of the country. These consumers efficiently serviced by a dedicated sales team, also employs an advanced sales tracking mechanism to pursue sales which forms an integral part of the sales & marketing strategy of the brand.

Going forward, Karbonn Mobiles has plans of creating a signature brand of stores all across the country with plans to spread its business network of distributorship across the length and breadth of the country in the times to come. Envisioning creating a diverse brand following of Karbonn Mobiles across the length and breadth of the country, Karbonn Mobiles intends to spread its network to even the remotest corner of India and thus become the preferred brand of mobility solutions across the country.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited There are 900 million mobile phone subscribers but only 18 million broadband connections are available. This gap segment is our priority. We want to create a product that creates an optimum balance between usability, performance and affordability for the Indian population. The tablets also need to have contents that are relevant to users in India and cater to their unique needs in their local languages. Our priority is to cater to web access and educational needs of the society that is unable to afford computing devices. There is a special focus on students and creating educational content relevant for Indian students and their unique needs. A big majority of India falls in this category. We want to 14 | October 2012

“The demand for tablets has poised phenomenally as users start to experience the limitless potential of Tablets.

Users have started opting for innovative options.”

Alex Huang, Managing Director, System Business Group, Asus India

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Cover Story

“India is an important market for Research in Motion and in order to reach out to the consumers at large our strategy has been to focus on national distribution channels and ensure that our products are available across the nation”

Rajesh Agarwal, Managing Director, Micromax Informatics Micromax believes in challenging the status quo ‘Innovation comes at a price’ so we are determined towards providing affordable devices but accompanied by technological innovations that consumers demand for. We develop products keeping in mind the needs of the consumers and do not compromise with the quality of the device. The consumers shall feel that our products have value for money. The younger generation needs technology at their fingertips. Innovation and utility will play the lead role when a consumer chooses to buy a brand.

Therefore, our strategy will be providing more of content and quality with innovation not only on the hardware side of it but the software.

Sunil Lalwani, Director, Enterprise Sales, Reaserch in Motion, India

Kapil Wadhwa, MD, Champion Computers Ans. We are following a mix of strategies to reach out to consumers . With our wide distribution network of over 3000 channel partners and 14 to reach 21% by 2014, the tablets will drive internet adoption branch offices, Champion Computers is in an enviable position specifically among the unconnected mass in the emerging to distribute its products across the country. Additionally with the markets. And hence, we see a huge market for us to grow as explosion of e-commerce in India, we have tied up with leading manufacturers to bring in a technology that will drive the next e-commerce portals to retail our products and expand our reach. phase of education in India.

We have tied up with ebay,Naptol,Snapdeal,Indiatimes and many others.

Gautam Advani, EVP & Head, Mobility, HCL Infosystems A tablet packs the convenience of a laptop and smartphone Ltd. into a single device. With computing ,calling and browsing all HCL has been very strong in the Indian IT market over the possible from a since device with a larger screen and compact past three decades and has been successfully growing over the size, the consumer has a compelling reason to adopt tablets years. Though the PC market in India is vast, the tablet market instead of carrying multiple devices. Internet browsing or rich in India is still in its growing phase. Tablet/ PC manufactures media consumption is a not a very pleasant experience even in have taken certain price points in the high end category for their the best of smart phones. With increase in processor speeds, products. In India, popularity of a brand will depend not only innovative features and falling prices, we see the adoption of on the price point that it offers but also on the content and tablets would witness a significant upward trend and would become the primary device for most users in a few years. Additionally y on demand content would also “We have already built a play a very sizeable role in the increased preference large loyal customer base. for tablets over laptops.

In a fiercely competitive tablet market, how do you create the differentiation?

Rajesh Agarwal, Managing Director, Micromax Informatics Today, tablets are being extensively demanded by all groups of consumers and in every sector whether its education, retail, enterprise, hospitality, aviation etc. Such a huge demand in the market paves way for the growth of this market in India. Moreover, there is an intense competition in this space and here pricing strategy plays a very important role. With tablets coming at affordable price, tablet adoption is on a rise. Adoption of tablets will largely depend on product performance and availability of relevant content as well as affordable and widespread 3G services. With global internet penetration expected MOBILITY

Just through thes work we are doing and the partners that we are working with such as Croma, Flipkart, Viveks, Vijay Sales, Lotus Planet M and the rapidly expanding distribution channel” Rajeev Karwal, Founder & CEO, Milagrow Business & Knowlege Solutions

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Cover Story

applications. For the existing tablet players it is not only price points that have become critical but also the ability to produce feature rich and innovative tablets that will become important.

In a price conscious market like India, a gadget that provides most features in an affordable price range will encourage more usage and HCL Infosystems looks to tap into this space.

Additionally we have been an long standing local player and have studied Indian consumer behavior closely. Tablets that will gain ground in the market are the ones that provide relevance like localized applications or an extensive service support and are also an absolute value for money device. Keeping such factors we have brought the HCL ME Tab to the Indian market.

Alex Huang, Managing Director, System Business Group, Asus India.

We create the differentiation by the value and volume aspect.

Our priority has been to roll out tablets with technology and innovation at the forefront. From the build to the performance, we have focused on overall basis, so as to enable users have a superior computing experience. Our tablets are paired and primed to perfection.

Our latest tablet Asus Eee Pad Transformer Prime is powered

by NVIDIA Tegra which encompasses advanced water effects, realistic textures and material display, motion blur effects, camera splash effects and all kinds of new 3D effects, offering superb 3D graphics performance previously unseen on a tablet.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited The market is surely competitive, however the customers are looking for best suited tablets in affordable range. Winket is India’s first B2C end to end Broadband solutions to access, enable & experience broadband devices. Our vision to empower people with seamless, reliable and cutting edge broadband products which promises to enrich broadband usage experience of its customers.

We see education as the primary segment driving the Indian tablet market – but the demand is not only by students; it is also being created by parents, institutions and

the government. We see this segment covering over 70% of the market.

Sandeep Popli, Country Manager, Go Tech Digital Pvt Even though tablets are not new to our country, a host of big brands have been available in the market for a long time now.

But the most important segment of the consumer which is the budget segment is being addressed only now.

Kapil Wadhwa, MD, Champion Computers Ans. Our positioning strategy is not to launch the cheapest tablet but an affordable device with quality and superior performance that delights customers. We are a completely customer centric brand and all our product innovations and decisions come from identifying consumers wants .The Wtab 7.2 delivers a very superior performance in its segment ( sub-Rs. 5000 tablet segment). We also identified the dongle compatibility issue with most tablets and decided to provide our own brand of dongles, 'WConnect' with 100% compatibility to make life of our customers easy.

Pradeep Jain, Managing Director, Karbonn Mobiles With a view of the future, Karbonn Mobiles aims to become one of the top mobile brands in the world by the year 2013.

For the same, the brand has undertaken varied investment plans which will help it in achieving the goal. Going forward, Karbonn Mobiles will expand its concerns in terms of strategic tie-ups, entrance in new markets and new launches; wherein plans are already afoot to invest 7% of revenue on R&D activities. Also, Karbonn Mobiles endeavours to enter untapped African and South-Asian countries which will help in garnering approximately 20% revenue from sales in the Smartphones and Tablets segment.

With a vision of garner a revenue generation of Rs. 2500 crores in the Financial Year 2012-13, Karbonn Mobiles plans to concentrate its investments on a greater R&D mechanism, tap engaged design modules and partnerships along with creating an envious line of smartphones and tablets which will bring in greater technological ingenuity into the market.

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions Brands such as Milagrow that are in the tech space for the long run will continue to innovate and bring to the table industry first products. For example, Milagrow introduced back in October 2011 the “most ported out tablet” – a tablet with a SIM Card slot, a Full USB, an HDMI port, a memory card slot and a 3.5 mm audio jack, all in one. This was followed up by launching India’s only tablet specially for women which is also India’s lightest tablet. And very recently, Milagrow launched India’s thinnest tablet TabTop 7.4 which is just 6.5 mm thin.

Just last week, Milagrow became the first Indian brand to introduce tablets running on Microsoft Windows platform. Other crucial differentiators will be quality and customer service – both fields where Milagrow has already made a name for it’s self.

“Today, tablets are being extensively demanded by all groups of consumers and in every sector whether its education retail, enterprise, hospitality, aviation etc. Such a huge demand in the market in India. ” Rajesh Agarwal, Managing Director, Micromax Informatics

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Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India With immense competition among the tablet players, companies are looking for ways to push their products ahead of their competitors. At Research In Motion, we have consistently focused on providing the best in technology coupled with simplified user experience which is also a differentiator for our tablet offering. With the inherent security functionality that wipes one’s professional information from the device when disconnected from the Bridge, makes BlackBerry PlayBook a must-have for enterprise users. At the same time the user interface, smooth functioning on wi-fi, availability of application and the android player are features that excites consumers choose the BlackBerry PlayBook over the rest.

“We have a huge retail presence across the country and the HCL tablets have been accepted well across all regions. HCL Infosystems has a widespread reach in currenty more than 4000+ cities in India” Gautam Advani, EVP & Hed, Mobility, HCL Infosystems Ltd

Key differentiators of the BlackBerry Playbook - Offering premium and relevant content/apps for different include: segments of users at minimal or no cost.

1) The ability to pair any Bluetooth enabled smartphone with the BlackBerry Playbook allows the user to save on monthly recurring data services cost and eliminates the Moving forward, what kinds of trends are likely to shape the tablet market forces? need of a dedicated sim card for the Playbook.

2) The ability to virtually partition and manage Corporate Gautam Advani, EVP & Head, Mobility, HCL Infosystems Data on the BlackBerry Playbook gives CIO’s peace of Ltd. • In the near future, utility value, inbuilt handy apps, onmind to control and manage Corporate data even on the-go seamless connectivity will be some the key trends personal owned Playbooks. This ensures that Corporate that will drive the Tablet space. data is not compromised even if the Playbook is stolen or lost.

3) The ability to create and manage a separate “Karbonn Mobiles Enterprise Catalogue section on the has at the present BlackBerry Playbook, allows IT administrators and users to seamlessly manage and update moment more than applications that are critical from a work 1000 distributorships perspective and mandated as per the organization policy guidelines. These are key and 50,000 dealers differentiators that make the BB Playbook which covering 90% the preferred choice of Enterprise customers today. of the country. These Suneet Singh Tuli, CEO, Datawind Ans: The primary differentiators are the following: - Offering the best in class features and hardware specs at a very low price point.

- Anytime, anywhere internet connectivity over India’s GPRS networks to ensure maximum reach to the majority of India which does not have broadband connectivity.

- Ensuring a great internet browsing experience over GPRS connections (Datawind has 18 international patents on data compression that allows us to offer this) - Offering local language/script support to ensure that knowledge of English is not a hurdle for end users.

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consumers efficiently serviced by a dedicated sales team, also employs an advanced sales tracking mechanism to pursue sales which forms an integral part of the sales & marketing strategy of the brand” Pradeep Jain, Managing Director, Karbonn Mobiles

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• On the enterprise front, sectors such as BFSI, education, insurance, healthcare and entertainment will also play major role in driving the category.

• With the increase in number of other players the competition in the Tablet space has been on the rise, resulting in innovative products.

• Factors such as BYOD (Bring Your Own Device), upgraded multimedia features will further increase the acceptance of Tablet in the corporate sector.

Alex Huang, Managing Director, System Business Group, Asus India.

Industry has witnessed tablets unveiling by various existing and well established brands as well as by lower tier vendors at entry level. As varied are the offerings by different vendors, the segment that they are targeting are equally divergent. Moving forward, we expect to see android tablets and low cost tablets entering the market and shaping up the market forces.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited Tablets in either segments are becoming more and more apps focused with almost all major players launching media consumption or education specific apps catering to high income groups or students respectively. Primary TG for premium brands primary include youth 25-35 years, disposable incomes, status conscious, usually Double Income. For mass brands the Primary TG is turning out to be 13-25 student community with less disposable incomes, dependent on parents for their pocket monies.

Tablets in premium segments are seen more as a wholesome device for office & entertainment. In mass segments it is either more perceived as education, gaming limited entertainment.

Rajesh Agarwal, Managing Director, Micromax Informatics Recently, there has been high adoption of tablets in the Indian market in enterprise, education, retail sector. Going forward, the trends will be in terms of the content that is provided by the product. It would be more focused on the software rather than the hardware. It will be all about VAS applications and the ability of the device to fulfil the need gap of people. Today’s young generation consists of restless heads who demands for technology at the tip of their fingers. They

need to be technologically equipped and demand to possess the latest innovations. With growing competition it is observed that no consumer is a brand loyalist. Their ultimate goal is to possess an innovation. They may tend to switch onto other brand if they come across a relevant invention. So the prime focus for bringing in devices is to provide the consumers with a product they will aspire to buy rather than just concentrating on the pricing strategy. The success in adoption of tablets will largely depend on product performance and availability of relevant content.

Suneet Singh Tuli, CEO, Datawind We believe that in the next 24 months the tablet market would exceed the size of the computer market in India – i.e. 10 million units /year. The space is enormous. Due to huge income disparities, there is space for different players offering products at varied prices to participate. Major players who may not have entered the market as yet will also enter this market. We are proud of the fact that we have created a product category, which was missing. The needs of a segment of the population were being ignored which would be taken care of by this category of tablets.

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India The tablet PC is a unique category that beautifully amalgamates the functions of a laptop and smartphone on an entirely new device, best known as the third screen.

Tablet PCs give a good experience to users in terms of both work and leisure. One can download personal information while at the same time, get equal output from the device for workrelated functions. A lot of preference for the device is also driven as a result of this capability that comes with tablet PCs. In a country such as India, the uptake is also widely driven by various factors namely, price, tariffs and availability of relevant apps. While there are consumers who will go for competitive pricing and average technology, there will continue to be a great demand for tablets of global standards with cutting edge technology for the technology savvy category of users. From an Enterprise perspective the security and manageability features of the Tablet are key driving factors given that secure Corporate data cannot be compromised even on employee owned tablets.

“This new concept in the consumer electronics field and considering the number of young tech-savvy population in India, tablet market is bound to grow many folds in the coming years.”

Kapil Wdhwa, Managing Director, Champion Computers

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Kapil Wadhwa, MD, Champion Computers Ans. The tablet as a device scores over others because of its compact size, larger screen than smart phones and reasonably good processing power. We foresee that the education and entertainment content would play a driving force in the adoption of tablets.

With the increase in e-books both educational books and fiction/non-fiction and entertainment ( movies, music and games ) being consumed on demand and on the go, the tablet provides the right user experience .

Most of the tablets are from China and are more or less of the same quality so the onus of differentiation comes down to either pricing or the final product itself coupled with strong after MOBILITY

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sales service. We have already integrated our tablets with some unique apps and the tablets are aggressively priced with no compromise on quality.

We are adopting a "market penetration' strategy rather than a 'market skimming ' strategy.

Apps are the catalysts in this segment for now, but as our consumer gets accustomed to tabs and there is development in the android segment we see many possibilities like customized ROM's, rooted Tabs, induction of 4G etc.

Please share some of your tablet product models that you are planning to launch in the Indian market?

Alex Huang, Managing Director, System Business Group, Asus India.

In India, it's both value and price that work for the customer at large. Our prime strategy remains in offering product line considering all the aspects including Value, volume, and other exciting features, in order to offer the most complete and satisfying computing experience. We intend to roll out products for the mid level segment as well.

“This new concept in the consumer electronics field and considering the number of young techsavvy population in India, tablet market is bound to grow many folds in the coming years.”

Suneet Singh Tuli CEO, Datawind

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India The Indian market is yet at a nascent stage of tablet consumption; hence currently we don’t have plans of releasing a new tablet in India. However keeping pace with the steadily growing global infrastructure and technology capabilities, we have recently launched the new 4G LTE BlackBerry PlayBook tablet with built-in support for cellular networks. The new 4G LTE BlackBerry PlayBook maintains a sleek and ultra-portable form while delivering overall faster performance over the original BlackBerry PlayBook, as well as support for blazing fast 4G LTE networks. The 4G LTE BlackBerry PlayBook allows customers to work more productively and connect to the Internet, as well as access their email, on-line apps, media and content, from more places than ever.

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions Tablets which can give a user the ability to not only consume but also create information, will find their place in the list of necessity items and not just as luxury gadgets.

We are launching two Android TabTops in Chennai - a sub`10,000 product and a very impressive 10-inch product priced above Rs. 20,000. Just last week we launched 2 powerful 10inchWindows tablets running Intel Cedar Trail N2600 1.6 GHz duo core processors with internal memory options of 64GB and 128GB. Suneet Singh Tuli, CEO, Datawind Ans. We have a number of new products in the pipeline, and expect at least 3 new product introductions before end of this year. Our focus is to vary the form factor beyond just 7”.

Further details will follow.

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Nafis Kazim, Chief Operating Officer, Shyam Networks Limited Winknet is looking at launching two tablets in the initial phase. Those are Wonder (7 inch) & Ultimate (9.7 inch).

1. Wonder: The target group of Wonder are primarily students, young professional, techno geeks with limited spending power within an age group of 16 – 24. The tablets would promise of giving enriched broadband experience and is prices at Rs. 8995. This is complete value for monery with best in class H/W, features and apps.

2. Ultimate: Ultimate is targeted at the age of 25-24 mid level professional with highe level of awareness and techno friendly attitude. Priced at MRP:14995/-, this product would have lots of office suite apps relevant for the professionals Both tablets are high on gaming, Bollywood & thousands of downloadable apps.

Kapil Wadhwa, MD, Champion Computers Ans. We are planning to launch 2 new models in the next one quarter. The first is an ICS 4.0 based tablet with calling features called the Wtab 7.3. The second one would be 2G Tablet with Calling , followed by 3G Tablet with Netsurfing feature Sandeep Popli, Country Manager, Go Tech Digital Pvt We will have 4 models by October 2012 and plan to have 5 models by end of this year. We would continue to work with 5 models thereafter and keep changing the models as per the trend. However we will always be there with an entry product.

Stay tuned for a new product announcement in next one week.

www.mobilityindia.com

October 2012 | 19

Trends in Convergence

Towards Greener Past W

hile telecom segment as a whole is relatively energy-lean, telecom networks which power the telecom ecosystem of an array of devices including the smartphones, tablets etc are energy-driven and energy costs represent a huge opex item that is increasingly important as energy prices rise and energy efficiency continues to be in focus.

The challenge for operators is to pursue growth in telecom networks, while ensuring the 2 percent of global emissions does not significantly increase over the coming years.Experts close to the industry strongly believe that this environmental challenge cannot be met in a static commercial or operating landscape. Hence, new eco-friendly technologies and applications need to be incorporated in the networks which will then drive growth in both mobile and fixed broadband data networks.

20 | October 2012

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In today’s scenario, day by day networks are expanding to serve more subscribers and increasing traffic per subscriber. From an environmental perspective, this means that while the absolute amount of energy consumed by telecom networks is growing – along with associated CO2e emissions – the carbon intensity of the network traffic is lower than the activities the traffic replaces.

The goal then is to increase energy efficiency in driving additional traffic so the carbon intensity differential between that traffic and the activities it replaces is as great as possible.

As telecom networks get bigger and bigger, the Indian telecom industry is a key power consumer with over 400,000 towers, each consuming between 1,000-3,000 watt-hours. However, given the unstable power situation, telecom towers are hugely dependent on being running with diesel resources and MOBILITY

Trends in Convergence

tures are estimated to consume over 2.5 billion litres of diesel annually. This bitter figure is acting as a black hole for operators as it is getting very difficult for them to gain anything out of this situation.

On an average, energy cost currently account for 35 percent of total telecom operator costs. Moreover, as the number of towers grows, associated environmental concerns have also mounted. Recent studies undertaken by various telecom vendors and the government indicate that telecom towers alone produce over 550 million tonnes of CO2 emissions per year.

Going green or eco-friendly has therefore become a situation necessity, rather than anything else for the telecom operator community. Especially, in a tight telecom scenario, where margins are going down because of continuous tariff MOBILITY

wars, denting the profitability of service providers, going green is the only option in front of the operators in order to gain solace. Operators are therefore exploring all possible options to reduce dependence on diesel and are opting for greener technologies. The government also seems all decked up to encourage change in the power usage pattern for the betterment of telecom industry.

Due to the nature of networks, telecom operators need to employ a framework that not only includes metrics to minimize carbon intensity, but also caters to network effects: the most efficient network design draws together the maximum amount of traffic in the fewest nodes, given a set of constraints, including transmission costs, spectrum limitations, radio link budgets and/or optical limits.

Each of the elements in an operator’s cost structure has an associated environmental impact.

Traditionally, this impact has been given relatively little consideration by operators when making network investment decisions.

Additionally, a methodology has not been in place for operators to understand cost and environmental dimensions simultaneously.

There are many investment tradeoffs to be studied along the way, and the approach that allows these to be investigated in the most straightforward way is TCO. By linking CO2e and associated cost evolution estimates into the TCO framework, an operator has a powerful tool to use when considering alternative network designs and power-saving features, evaluating traffic enhancements and minimizing environmental impact while improving competitiveness.

In addition to cost-effective operations, operators are also recognizing the need to respond to the climate change challenge by reducing the environmental impact of their operations.

In the future, operators will need to find ways to balance investment decisionmaking so that it is based on both economic and environmental grounds.

The approach can be referred to as TCO2, and it can help telecom players lower costs while simultaneously reducing their carbon footprint.

Operators will need to make investment decisions in the long term that consider the total cost and total CO2e impacts. Telecom operators can use the TCO2 methodology in network operations to evaluate carbon emission and energy consumption savings from different www.mobilityindia.com

solutions and network scenarios.

When an operator is building a network – or rolling out more capacity or coverage – there are choices and trade-offs to evaluate in designing and implementing the solution. When the issues primarily involve costs, then TCO is an effective framework to use when evaluating different options.

The Green Way When we talk about going green, solar has so far emerged as the most preferred of renewable technologies on offer primarily because of the availability of abundant sunlight across the country.

Other alternatives are also being adopted. Wind turbines for example, are particularly relevant in areas with significant wind velocities. Moreover, operators are also adopting solar-wind hybrid solutions, which help lower fossil fuel consumptions by up to 80 per cent.

Base stations powered by such solutions offer economically viable alternatives since they lower both operating and maintenance expenditures. Global as well as Indian companies are also undertaking research and development activities for producing bio-fuels from renewable energy sources, such as agricultural waste and residues, to power existing diesel gensets.

Other solutions like fuel cell systems are also being adopted. These help to replace batteries and DGs in urban areas.

“Fuel cell” is a term encompassing a wide range of technologies that typically work by transforming the chemical energy of a fuel (usually hydrogen) directly into electrical energy. Fuel cells can generate power ranging from 1 watt (cellphone) to several megawatts (small factories).

Hydrogen itself can be extracted in many different ways from different sources.

Owing to the urgency of the present situation, all telecom operators as well as tower companies in India have started installing and experimenting with various alternative power solutions. Operators like Idea, Bharti Airtel, Reliance etc are already doing their bit to incorporate green element in their network of BTS. Vendors are also not leaving any stone unturned on this and focused companies like Gurgaon based Vihaan Networks are doing pioneering work to find greener and better solutions for the telecom industry.

Moving forward, telecom operators will have no option but to go with green energy consumption in order to gain more from their existing networks.

October 2012 | 21

Smart Mobility

Story on Pocket Routers WINKNET Mf50 3G Pocket Router

Dlink – 131 3G pocket router Features • PORTABLE MOBILE WIRELESS

Create a reliable mobile, high-speed wireless network wherever you go • HSPA+ CONNECTION SHARING

Attach your HSPA+ adapter to the router's USB port to share Internet service with your family or colleagues • BACKUP NETWORK LINK

Use your HSPA+ connection as a backup for your ADSL/ cable Internet service • Easily connect to 3G network anytime everywhere • Share Network with your friends via high-speed Wi-Fi 150N (11n 1x1) connection • Auto and dynamic Ethernet port configuration for LAN or WAN access • 3G back-up network enables “always –connection Internet service” concept • Secure and Private network access via PPTP, L2TP and connection and VPN pass through as well • WPS

Winknet Mf50 3G Wireless Pocket Router is a High Speed Packet Access (HSPA) USB Modem. It is costeffective mobile hotspot device working in GPRS/EDGE/WCDMA/ HSPA. It provides internet connection with the USB interface of a computer or WIFi to clients, enabling users to communicate anytime and anywhere.

It is designed to work as a multi mode wireless terminal for SOHO and business professionals.

Pricing WINKNET Mf50 3G Pocket Router comes with Best Buy Price for BSNL users at `5,800.

MTS Pocket Router MTS India, the mobile and data services provider introduced the new MTS MBlaze Mobile Wi-Fi Router to the customer base in India.

MTS MBlaze is a smallest OS-independent RUIM based mobile Wi-Fi router, it works on CDMA-EVDO radio. The user can share the 3G data to any five Wi-Fi enabled devices.

Quick Specifications:• EVDO Rev.A 800/2100 MHz • Wi-Fi 802.11b/g • Wi-Fi Security WEP/WPA/WPA2 • USB 2.0 HIGH SPEED • Speed: Download upto 3.1Mbps and upload upto 1.8Mbps • Dimension: 99mm × 53mm × 14mm • Weight 80g 22 | October 2012

•

Operating system Windows 7, Windows Vista (32bit or 64bit), Windows XP (SP3 or later), MAC(10.4 or later) • Power Adapter 5V/700mA • Battery capacity : 1500mAh • Working time : About 4 hours • Standby time : About 100 hours MTS MBlaze Mobile Wi-Fi Router is available in select cities for `5499. MTS is offering some interesting data plans including unlimited day plans.

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MOBILITY

Smart Mobility

Micromax MMX 400R The new Micromax MMX 400R is a 3G pocket wireless router . It is an operator free device, that is you can use any 3G GSM service operator (Airtel , Vodafone , BSNL , or any other ) SIM inside it .

Users can connect up to five wireless enabled devices at any moment to share the Internet connection using its WiFi HotSpot feature .Just insert a 3G activated SIM card and carry your WiFi Internet network on the move .

It manages multiple roles as effortlessly as it manages multiple devices . Portable and handy it provides high speed Internet access with secured access to any Wi-Fi device within 10 metres. It has battery backup up to 4 hours.

Micromax MMX 400R 3G WiFi router features : • Multi User- Multi device Capability • Secured Access • Portable & Handy • High Speed Internet

• •

Long Battery Life Independent Operating System

Micromax MMX 400R 3G WiFi router specifications : • 3G/2G Technical Standard HSUPA : 3GPP Release6, up to 5.76M bps UL,category 6 • HSDPA : 3GPP Release6, up to 7.2M bps DL,category 7/8 • UMTS : 3GPP Release4, up to 384 Kbps DL and UL • EDGE : 3GPP Release4, Multislot class 12, up to 237 Kbps • GPRS : 3GPP Release4, Multislot class 10, up to 85.6Kbps • 3G/2G Frequency Band GSM/ GPRS/EDGE : 850/900/1800/1900 MHz • UMTS/HSPA : 2100MHz • WiFi : 802.11b/g • Frequency Band : 2.4GHz • Data Transmission Speed : 802.11g: 6, 9, 12, 18, 24, 36, 48, 54Mbps 802.11b: 1, 2, 5.5, 11Mbps • Encryption : WEP Encryption,

64/128 bits WPA, WPA2 + Authentication: 802.1x, PreShared Key (PSK) • + Encryption: AES, TKIP • SSID : Single SSID Broadcast • U s e r amount : max. to 5 WiFi users and 1 USB user • External Interface micro USB : For LAN, Charger, Debug • USIM/SIM Card Slot : embeded in battery box • Micro-SD Card Slot : embeded in battery box •

Price `2500

Olive Nexus Wireless Router – Olive VR9 Nexus WiFi Router Olive Nexus Wireless Router With the new Olive Nexus Wireless Router or Olive VR9 Nexus WiFi Router create your personal WiFi zone and share your Internet connection with your friends.

A small wonder, the Olive Nexus V-R9 Wireless Gateway is a next-gen travel router that is meant for multi-users! A power saving 1700m AH Li-ion battery and multiple connectivity options make it a tiny but very significant part of your entrepreneurial future.

Olive Nexus Wireless Router features : Power – Nexus’s unique 1700mAH Li-ion battery gives wings to your router and nixes the need for external power supply. And its miniscule electricity consumption coupled with a back up time of 1.5 hours mean the power is with you always!

Multiple Connectivity – Today, you are definitely not where you were yesterday MOBILITY

and tomorrow you will be in a different place from where you are in today. That’s why the V-R9 Olive Wireless Travel Router comes with multiple connectivity options like – • EDGE/3G/1X/EV-DO USB modem • Data enabled cell phone • Ethernet (ADSL, Cable, WiMAX) so that whenever you want to get connected – you can, from wherever you are!

Multi User – Anything that is fun under the sun from soccer to tango requires more than one participant! Why should it be any different while you are on the internet? The V-R9 Olive Wireless Travel Router sees to it that you and your colleagues or your beer buddies can log in all together even when you are on the go!

Pocket Size– Now that the ‘Black is beautiful’ phrase has gone out of fashion, www.mobilityindia.com

the ‘Small is Beautiful’ has taken its place.

Keeping up with the times, the mighty V-R9 Olive Wireless Travel is tiny enough to be a snug fit in your pocket!

Olive Nexus VR9 Wireless Router Specifications : • Dimensions 106x76x22.0mm • Battery 1700 mAh • Backup Time – 1.5hours • Standard 802.11b/g • Interfaces LAN – RJ45 • WAN – USB • Wi-Fi access point in your pocket • Multiple connectivity options: • Multiple connectivity options: • EDGE/3G/1X/EV-DO USB modem • Data-enabled tethered cell phone • Ethernet (ADSL, Cable, WiMAX) • Flexible features: • Bandwidth add-up (LAN+WAN) • Automatic failover (LAN<->WAN) Olive Nexus Price Olive Nexus Price India : The new Olive Nexus VR9 Wireless Router price is `3,499 .

October 2012 | 23

Mobility Analysis

Smart Devices Delivering M-Healthcare Driven by ease of use, SmartPhones and Tablets are fast becoming close friends of doctors in delivering M-Healthcare for their patients 24 | October 2012

I

n today’s technology driven scenario, healthcare providers face new and evolving demands from patients, to continuously look at bettering their technology intake and deliver best of the applications for their set of patients. And hence, successfully addressing this sea change in expectations requires a concurrent transformation in healthcare technologies and deep understanding of mobility friendly devices such as smartphones and tablets.

Wireless technology, in particular,

www.mobilityindia.com

holds the promise of enhancing the quality of patient care, helping providers control costs in creative ways and lessening the pounding headache of keeping up with the technological advancements.

It all begins with the mobile device, and global vendors are working diligently to tempt healthcare providers with a broad— and sometimes bewildering— array of choices when it comes to delivering innovative applications.

Change is the constant—with smartphones becoming more MOBILITY

Mobility Analysis

powerful, personal monitors becoming more sophisticated, and a new generation of tablets bursting on the scene and threatening to upend laptops.

Even traditional, push-to-talk devices are being enhanced with exciting new capabilities.

The Mobile Experience The healthcare sector has never been known for being an early adopter of information technology. However, wireless devices—along with wireless broadband data networks and mobile software applications—have to be recognized as

to-talk devices are familiar to most. Tablets and patient-connected telehealth devices are assuming higher profiles.

fundamental components in the quest to expand and improve patient care, control costs and comply with government and industry mandates.

For some hospitals, the computer on wheels (COW) is as mobile as it gets— simply because no one is motivated to search for better alternatives. Often, a lack of funding or technology personnel serves as a key barrier to transitioning to wireless. Sometimes IT staffs are paralyzed at the thought of supporting more than one type of mobile device and therefore refuse to support anything. Data security and patient privacy are also concerns.

Today’s healthcare providers, physician offices and hospitals have an array of mobile devices to choose from.

Smartphones, wireless laptops and push-

in six major flavors. Today’s operating systems include Google’s Android, Apple’s iOS, RIM’s BlackBerry®, HP’s webOS, Nokia’s Symbian/MeeGo™, and Microsoft’s Windows® Phone 7 (successor to Windows Mobile 6.x). Despite some differences in approach, each OS sets the stage for intuitive, user-friendly devices and applications.

Touch screens, increasingly powerful processors, GPS location awareness, crisp graphics and animation, rapid Web browsers, and accelerometers are just a few smartphone capabilities that help deliver a convenient user experience to healthcare providers. Smartphone-based mobile health applications range from drug and clinical references to diagnostic tools to real-time patient record keeping.

Smartphones: Smartphones are equal parts handheld computer and mobile phone, and come

The Healthcare Agenda The segment of Healthcare is a fiercely competitive sector that is being buffeted by multiple forces, including: • Our still-struggling economy, with continued high unemployment and financial unease, making healthcare services more of a financial burden in certain patient segments.

• Consumers becoming more educated and choosier about treatment and caregiver alternatives. Hence it becomes very important for healthcare providers to create better differentiators.

• Physician alignment with hospitals, which remains a work-in-progress.

• Ongoing margin pressures.

• Aging patient populations, with a corresponding rise in chronic conditions.

Patient Care: Delivering high-quality, easily accessible patient care—on both an in-patient and out-patient basis—is an ongoing balancing act. Consumers are looking for quality and value. They have done their homework, think they know the answers, and are frustrated with insurance plans.

In the face of this educated customer, the healthcare industry has to compete and survive by demonstrating real value-add. The new healthcare value proposition to patients is equal parts high-quality medicine, affordability and convenient accessibility. Multiple expert providers are expected to work together to deliver seamless, coordinated medical services.

Technology’s tangible benefits are easy to predict, but can be difficult to actually quantify. CIOs can find it challenging to put a hard, concrete number on staff productivity improvements, increased patient safety, cost-savings, faster response times, improved outcomes, more satisfied and involved patients, reduced medication errors, etc.

In the face of cost increases and ongoing margin pressures, providers must manage expenses by constantly evaluating alternatives and improving efficiency across departments and groups.

MOBILITY

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October 2012 | 25

Mobility Review

Specific examples that have found their home on the smartphone form factor include: • Mobile reference libraries— Caregivers can stay current on medical advances, advice and news by tapping into medical apps, such as anatomy references (ex: Netter’s Anatomy) and drug guides (ex: Davis’s Drug Guide for Nurses).

• Diagnostic tools—This is a burgeoning category, including both prepackaged and customized solutions. Lab results can be delivered directly to a physician.

Electrocardiogram results and guidance can be accessed. Patient vitals (for recovering patients or those with chronic conditions) can be monitored long distance using a combination of smartphones and sensors. Remote consults can take place with rural or distant patients and colleagues.

• Patient record keeping—Electronic health records can be accessed via smartphone, allowing caregivers to diagnose and communicate

Tablets: Ruggedized, special-purpose, tablettype computers have been around since the 1980s; however, a slimmer, less expensive, more feature-packed version is now taking the mobile device industry by storm. These new iterations, launched by a growing list of top-tier vendors, have significant potential in the healthcare sector.

Tablets can satisfy the clinician’s growing demand for information and data right at the point of care. Weighing about 1 pound, less than half an inch thick, and offering 7- to 10-inch touch screen displays, these devices are eminently portable, with the 7-inch models being compact enough to tote around in a lab coat pocket. With 1 GHz dual-core processors, they deliver the speed and performance that are absolutely crucial for medical applications.

And high-resolution displays (1024 x 600 pixels) can provide clear, crisp views of medical images (X-rays, CT scans, etc.).

virtually anywhere, anytime, including at the point of care.

Home healthcare providers can enter patient data once on site.

• Worker monitoring—Home healthcare aide location and workflow can be monitored via GPS to ensure timely arrivals and departures and optimal productivity. Smartphones present certain strengths and weaknesses as a form factor in the healthcare field:

PRO CON BEST FIT • Inexpensive • Easy to carry in pocket • Decent-sized screens • Location awareness (with GPS) • Rapidly expanding portfolio of medical applications • Can be ruggedized with third party casing • Limited displays and lower processing power can result in incomplete or unclear information,

26 | October 2012

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time-consuming paging through multiple screens • Potential security vulnerabilities • Easy to lose • Battery life less than 10–12 hours • Dual cameras (front and back) on certain models make these devices even more productive in three important ways: 1) By allowing caregivers to supplement patient records with valuable images of the current medical condition, 2) by providing an image that the caregiver can quickly share with his or her colleagues for feedback and collaboration purposes, and 3) by allowing videoconferencing—virtual consultations—with patients and other healthcare providers.

Tablets also allow caregivers to share images and data directly with the patient, resulting in more interaction and engagement and, hopefully, a more satisfied healthcare customer.

Tablet applications will focus on providing diagnostic imaging and video, quick access to educational and reference resources, and on-the-spot access to electronic patient records. In addition to the capabilities discussed, software vendors are challenged to leverage additional features such as pen input, GPS, accelerometer, gyroscope and multiple network connectivity options. Both custom and prepackaged applications will be common.

Examples of native apps currently being developed for tablets include MRI viewers, mobile film readers and mobile medical calculators.

Developers are still discovering the benefits of the tablet’s increased size.

For example, tablets are large enough for easy addition of a biometric reader, which could single-handedly trump the need for other security protocols—thereby saving valuable clinician time and effort. Hence as we move ahead, smart devices such as smartphones and tablets are set to take the healthcare technology full speed ahead on the technology roadmap.

MOBILITY

Mobility Review

Samsung Galaxy Tab 2 P3100 – The Majestic Touch Pros:

Cons:

•Looks •Built •Price

•Low brightness display

W

hen it comes to tablets the 7 inch display size is preferred most amongst customers today. This is simply because the bigger display unlocks many potential uses for the device while keeping it portable enough so as not to make it cumbersome.

Today users can buy a tablet with bare minimum functionality and hardware specifications for as low as Rs 5,000 or even less, while with features the price can also go up to as much as Rs 30,000.

This tablet is the first ever budget offering from Samsung as far as the tablet category goes. But even though the tablet comes at a bargain price it has enough muscle to glide through daily tasks with great ease. So here is the Galaxy Tab 2 P3100, and how it fairs in the real world.

One would say that Samsung has

actually taken the older device, changed a few bits here and there, repacked it, and started selling it again in the market.

Samsung had a challenge this time to create a cheaper yet equally functional tablet and it has managed brilliantly. Despite the price cut the build quality and finish of the device has not suffered at all. The device has a flush front with thick borders surrounding the display and on the upper side is the ear piece which makes communication easier but a little awkward due to the big size of the tablet. The display utilizes capacitive touch technology and therefore there is no recession in the screen bevel and the front of the device gets a flush and even finish.

All the speaker and connectivity ports have been placed right at the bottom of the device so that its looks are not spoilt.

Samsung uses a proprietary charging and data port so users will have to carry the cable with them at all times.

Plantronics Voyager – Sense and Simplicity Pros:

Cons:

• Sound Quality • Excellent connectivity • Battery backup

• Old Design

I

n the world of Bluetooth accessories, Plantronics like Jabra is a well known name and so far we have seen some pretty exciting products coming from this brand. This new Bluetooth headset, called as Voyager Pro UC, has some elements of the older Plantronics Voyager Bluetooth headset.

Voyager Pro UC, as we said earlier, brings back all the nostalgia with an improvised behind-the-ear design. This mono Bluetooth headset comes with a non-retractable but adjustable swivel boom microphone that makes conversation easier and clearer.

The headset has a big lumpy portion that holds the battery and the antennas while all other electronics are hidden behind the ear, balancing the headset evenly for comfort.

The boom is constructed of hard plastic that makes it sturdy but lightweight. The whole headset weighs just about 17 grams which when coupled with the comfy behind ear design makes it a pleasure to leave on for the whole day. he connector between the earpiece and the rear part of the headset is quite made up of soft yet very strong rubber based polymer that does not pinch or even hurt the ear and adds grip to the headset as well.

MOBILITY

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October 2012 | 27

Mobility Review

Pros:

Nokia Play 360 – King of Sound W

• Great Sound • Up to 20 hours battery life • Stereo pairing

Cons:

• NFC Does not work with non Nokia devices

e now have Nokia's Bluetooth invention, the Play 360 speaker, with for review. Play 360 marks the use of NFC (Near Field Communication) in portable speakers for the first time.

While the whole world debates on the proper use of NFC, Nokia fans should be happy that Nokia is utilising the technology in creating devices around it and is not just debating its potential.

So let's get back to the Nokia Play 360 speakers that offer a choice of exciting colours as well as features. The best part is that if you get two of these you can connect them together and get a true stereo sound effect.

Nokia is known for its simple yet appealing designs, which till now have been the biggest selling point for its devices. Same is the case with the new Nokia Play 360 speaker as well. The speaker is simple and yet it has so many minute and unique details.

The design of the speaker is what gives it the name '360'. Play 360 has a top mounted speaker firing towards the roof to make the sound omni-directional. The base of the speaker has been constructed of sturdy impact resistant plastic.

The pairing key is encircled with the power/connection indicator that glows blue while the device is connected. Just beneath it is the charging indicator that lights up while charging and turns off when charging completes.

The back houses the charging port, power key and a 3.5 mm key used for connectivity with non Bluetooth supporting devices using wires.

Edimax wireless 3G router Pros:

Cons:

• Supports dongles as well as wired broadband •Offers load balancing between dongle and wired connection

• Is costly at `5,400

E

dimax 3G wireless Router has been in the market for more than a year now, but still has some unique capabilities.

Most of the operators offering 3G services in India are also offering routers, which have a 3G SIM slot. However, none of these routers offer the kind of features offered by Edimax 3G router (3G-6218n), especially the option to connect a wired broadband connection through an RJ45 jack.

The router has a small box like design and is easily pocketable. There are three ports-one full USB port for a dongle, one RJ45 port to connect wired broadband, and a mini USB port for recharging the battery.

The quality of the router is decent and it has a glossy white finish. There are three switches on the device-a power switch, WPS (WiFi Protected Setup) switch and a LAN/WAN switch.

This is the only router that offers the option of connecting a dongle as well as wired broadband through an RJ45 jack.

The router also has an 1880 mAh battery that supports it for more than four hours of use. The router uses green Ethernet technology, which basically means it consumes energy based on the load, thus reducing power consumption.

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August 2012 | 33

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