Mobility sep 2017 update

Mobility Monthly Magazine

September 2017

Issue 09

Volume 14

Pages 36

20

beyond technology, beyond lifestyle

www.mobilityindia.com

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CONTENTS

EDITORIAL

6

NEWS

10

LAUNCHPAD

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DEVICE OF THE MONTH

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iPhone X, iPhone 8 & 8+

SPECIAL FOCUS

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Vivo V7+

REVIEWS

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Honor 8 Pro, iVOOMi3S, leephone W2, LG - X BOOM TYPHOON

INTERVIEW Mr. Sudhir Kumar

: : : : : : : : :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager Production

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System Manager

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P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com

FEATURED B2X India

Editor Chief Editor Associate Editor (Tech,) Asst. Editor Product Head Creative Head Acct. & Finance Marketing Manager Marketing Executives

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Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : info@mobilityindia.com ncn_reporter@yahoo.com

Chief Executive Officer, Spice Devices under Transsion Group.

CHANNEL FOCUS

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Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Mr. Prashant Bora

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MOBILITY AUGUST 2017

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EDITORIAL

Today Good Service is Key to a Brand’s Success Dear Readers, In this issue, we are covering B2X India which has been into servicing mobile phones and accessories in India. Today, the company, with an employee-strength of 900+, manages around 300 service centers and services for more than 15 big brands in the mobile industry, such as Apple, Microsoft, Xiaomi, Samsung, and Lenovo. B2X India has 28 Authorized Apple Service Centers, out of which, 22 are Premium Centers with over 90% customersatisfaction rates.

Then, there are four product reviews to appeal to your tastes. The issue also covers the recent Vivo V7+ launch event in Mumbai. In a special section, we have featured the latest iPhone 8, iPhone 8+ and iPhone X. Mobility wishes all its readers a happy and joyful festive season!!

Swapan Roy roymobility@gmail.com

Editor’s Choice

LG V30 The phone comes with a 6.00-inch touchscreen display with a resolution of 1440 pixels by 2880 pixels. Powered with Qualcomm Snapdragon 835 with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded up to 200GB via a microSD card. LG V30 packs a 16-megapixel primary camera on the rear and a 5-megapixel front shooter for selfies. The LG V30 runs Android 7.1.2 and is powered by a 3300mAh non removable battery.

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MOBILITY AUGUST 2017

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NEWS

Coolpad launches its exclusive experience zone plus service center in India

Coolpad announced the launch of its exclusive experience zone plus service center in India for their customers.

The experience centre was inaugurated by Mr. Lawrence Zeng, South Asia Head, Coolpad, Mr. Syed Tajuddin, CEO, Coolpad India and Mr. Rakesh Kirar, After Sales Head, India.

Coolpad is planning to launch 6 exclusive experience zones in the coming months, in India. Coolpad has appointed “MARS EServices” as front end service partner for expanding service network as Exclusive and Multi-brand in India. MARS E- Service is going to open 4 experience centers in Delhi, 1 in Hyderabad and 1 in Bangalore by end of this year. All 6 experience centers will be Coolpad exclusive.

Telenor India and Huawei conduct successful trials of the industry defining Lean-BCCH technology

ogies built for this new cloud-based environment to gain the upper hand on adversaries. The partnership will give customers stronger protection and prevention, greater visibility and better control of critical assets, users and data.

Swipe launched Neo Power

Swipe Technologies has launched it’s yet another innovative offering for the common man; Swipe Neo Power. The 4G VoLTE phone is powered with gigantic 2500 mAh battery and is attractively priced at Rs. 2,999. Neo Power is available across all major ecommerce portals. Swipe Neo Power comes with a 4-inch display with gorilla glass and is powered by a 1.3GHz quad-core processor along with 512 MB of RAM. The phone is backed by a 4GB of storage, which can be further expanded up to 31 GB via micro SD card. The Neo Power runs on android marshmallow 6.0 and at the price point of Rs. 2999, it is the most affordable 4G phone in India.

Uber commits to Government’s vision of Cashless India

Telenor India and Huawei Telecommunications India announced successful trials and tests of revolutionary Lean BCCH solutions in India. A technology standard designed to address spectrum scarcity and broaden the future of NB- IoT eco-system, Lean BCCH can enable Telenor India to offer affordable mobile broadband (MBB) services to customers without any additional investment. The trial was conducted in Barauch town of Gujarat.

The observation reveals that spectrum efficiency improved up to 30% after LEAN BCCH trial and the GSM KPIs are comparable even after re-farming of 1.4MHz spectrum out of 5MHz. The solution is supported by advanced technologies and features which helped to control interference and ensured the best utilization of frequency channels in GSM. Lean BCCH along with LEAN GSM technology uses GPS-based synchronization and advanced intelligent interference control management based on real time network conditions.

Forging an alliance that brings millions of riders and driver partners into the digital payments revolution, Uber India announced a comprehensive Unified Payments Interface (UPI) integration in partnership with National Payments Corporation of India (NPCI) and banking partners Axis Bank and HDFC Bank. Supporting the government’s mission to transform India into a digital payments led society, Uber’s initiative reaffirms the ridesharing technology firm’s resolve to play a catalytic role in the mass adoption of fintech innovations such as BHIM/UPI for millions of riders and driver partners. Launching the integration, the Hon’ble Union Minister of Electronics and Information Technology and Law & Justice, Government of India, Shri Ravi Shankar Prasad, said “India’s digital economy will become a $1trillion economy in the next five years. India’s digital payments economy alone will be bigger than $500 billion. Integration of Uber app with UPI-BHIM will boost the digital economy of India.”

Airtel and Symantec Partner to offer Cyber Security Solutions to Businesses

Telecom sector to generate 30 lakh jobs by 2018: ASSOCHAM-KPMG

Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and Symantec Corp. (Nasdaq: SYMC), the world’s leading cyber security company, today announced a strategic partnership to serve the growing cyber security requirements of businesses in India, providing protection and prevention of online threats in an increasingly digitally connected world. Under the terms of the agreement, Airtel will be the exclusive Cyber Security Services partner for Symantec in India, and will distribute Symantec’s enterprise security software. The partnership aims to leverage Airtel’s strength in India’s Business to Business (B2B) segment, helping them address the challenges of the Cloud Generation with Symantec’s innovative Integrated Cyber Defense Platform. As Indian enterprises embrace cloud applications and infrastructure, they require security technol-

MOBILITY AUGUST 2017

Roll out of 4G technology with an increase in data, entry of new players in the market, introduction of digital wallets, popularity of smart phone leading to consistent increase in demand for technology and other developments in the telecom sector likely to increase job opportunities by 30 lakhs by 2018, according to an ASSOCHAM-KPMG joint study.Emerging technologies such as 5G, M2M and the evolution of Information and Communications Technology (ICT) are expected to create employment avenues for almost 870,000 individuals by 2021, reveals the ASSOCHAM-KPMG joint study. The existing manpower in the sector may not be adequate both in number as well as in skill to cater to the upcoming demand. There is a need to bridge the gap in skill which on the one hand would require identification of skilled manpower in diverse roles such as infra and cyber security experts, application developers, sales executives, infrastructure technicians, hand-

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NEWS

set technicians etc. as well as on the other hand reskilling of existing manpower working on existing technologies for them to be updated with upcoming requirements.

AKAI India expands its footprint with the setting up of 100th servicing center

AKAI, announced the opening of its 100th servicing center in Mahoba, Uttar Pradesh. To further amplify its presence in the country, the Japanese tech giant said that it is going to increase its focus for the next two years on marketing, distribution and after-sales service network. For more than eight decades, Akai has proven itself, one of the premier offerings in the product segment and innovation for consumer electronics. Akai is engaged in offering quality home entertainment products, specializing in audio and video arena. With a mis- sion to enhance the overall customer experience, the company also plans to triple the number of servicing centers in the country to 300 by the end of 2017. The company has also ramped up its distribution in most of the Northern region and is expanding to other States such as Madhya Pradesh and Gujarat.

The company will have about 200 distributors and Akai will be present across 3,000 outlets. In addition to this the company will deploy around 1,000 people at different retail stores across the country.

Intex Partners with Times Internet Limited to Bring New Range of Services for Consumers

With the festive season all set to begin, Intex Technologies, one of the leading mobile handset brands, in its continued efforts to provide consumers additional features and convenience, has partnered with Times Internet Limited (TIL) for Databack offers. Adding to its varied range of Digital Services, Intex with this tie-up further strengthens its portfolio to enhance user experience. With Intex Databack services, one can save 2G, 3G and 4G mobile data that is spent using apps and is given back to users, which allows them to save up to 500 MB mobile data every month.

NUU Mobile Enters Indian Market, Announced Four new Smartphones

NUU Mobile, a company known for its exceptional quality & premium designing of smartphones in USA, entered the Indian market with the launch of its android powered handsets ranging from Rs.9,999 to Rs.15,999. To start with, the company has announced four VoLTE enabled smartphones, All these models of smartphones will be exclusively available through offline medium and sales will kick start from September 2017. All these devices runs on Android 6.0 Marshmallow/ 7.0 Nougat, MediaTek’s 1.3 GHz & above octa-core p r o c e s s o r, 2/3GB RAM and 16/32GB internal memory that’s expandable up to 64/128GB. The X5 comes with 13MP rear cameras and 5MP front facing. While the M3, Q626 & Q500 comes with 8MP rear cameras and 5MP front facing cameras. For those who demand the best, the NUU Mobiles packs a Sony camera lens, cuttingedge Octa-core processor, dual LTE SIMs, Android 7.0 technology enabled making it customers’ ideal choice and a best all-round smartphone.

ERD Group recently concluded its annual Vision Meet 2017 in Goa

ERD Group organized its Vision Meet 2017 for Mobile Accessories in Goa. Hosted in exotic 5 star property Cidade de Goa which is just few kilometers away from Panjim. This is a 2 nights and 3 days event with around more than 50 partners.

This year 13 new partners makes it to this years Vision Meet.

CMD of ERD Group Mr. Sanjeev Bhardwaj addressed the

Ziox conducts successful Distributor Meet for North East Region

Ziox, the Mobile division of Sun Airvoice Pvt. Ltd. conducted a very successful Distributor meet for North East Region in Shillong. The company dedicated 2 days to meetings and exchanges of opinions with the Keyline distributors, dealers and resellers, inducting them on the several new offerings (launches) in pipeline and the schemes/plans for upcoming festive season. The company currently does the total business over 5crore per Month in North east region, and announced its plans to double these numbers by next quarter. Further strengthening and refining its relations with the strategic partners, Ziox aimed at understanding the market requirements from the distribution network to bolster the longterm relations, the company also showcased and briefed its dealers about different company schemes & plans to implement in the coming future along with their support and discussion on elevating the reward and recognition structure for the dealer, which was also a vital point of discussion.

MOBILITY AUGUST 2017

MOBILE ACCESSORIES Distributors in Vision meet. He also awarded top 10 partners of FY 2016-17. This is also a special event as ERD recently celebrated 20 year anniversary. In this occasion Mr. Sanjeev announced various new powerbank models and latest series of cables and exclusive packaging of ERD.

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LAUNCHPAD

Android Oreo the new Android

Introducing Android 8.0 Oreo, the latest release of the platform that is smarter, faster and more powerful than ever.

It comes with a bunch of new features that will make using your phone faster and more delightful than ever. Plus, it’s got stronger security protections and speed improvements that keep you safe and moving at lightspeed.

When you’re on your next adventure, Android Oreo is the superhero to have by your side (or in your pocket!). With Android Oreo, notification dots let you tap to see what’s new in your apps — like the important ones you put on your homescreen — and then take action on those notifications quickly.

Zoook introduces the ZB-Rocker Boombox+ with 5 in 1 32w Bluetooth Speaker

Zoook has introduced the ZB-Rocker Boombox+ that offers a combination of impressive sound quality and portable access to instant streaming music. Equipped with X Bass Technology, the ZB-Rocker Boombox is the successor to the largely popular ZB-Rocker Boombox Bluetooth Speaker, it enables you to enjoy great music from across all of your media devices. The ZB-Rocker Boombox+ supports Bluetooth v4.2 and comes with a LCD display and on-devicebutton controls. The upgraded speaker is a 5-in-1 device which comes in with two passive bass radiator and weighs over 2.4G and can be carried around conveniently. The ZB-Rocker Boombox+ is portable and capable of powerful performance and with up to 9 hours of battery life, you can keep the music going.

KDM Releases Universal Mobile Charger I20

KDM Releases Universal Mobile Charger I20 and you can be relaxed from the dreaded low battery again. KDM Universal mobile chargers are able to charge the greatest number of devices on the market, making them the only chargers you will ever need. The sleek, compact design is easy on the eyes and you can plug it in virtually anywhere, so a battery boost is always in reach.

It features include: It charges the widest range of devices, ultra-compact; plugs into any power outlet; 5V/2.1 Amp; universal powered USB port; sleek design; great for the whole family; KDM Safety Assurance and it is BIS approved charger.

M-tech Introduces Affordable 4G VoLTE smartphone – TEZ4G

M-tech unveiled its latest 4G VoLTE equipped smartphone – TEZ4G. Aptly named ‘TEZ4G’, the new offering from M-tech provides high speed data connectivity and great voice quality at a very affordable price. Now you can watch online videos, listen to your favourite songs, play games and make video calls.

The dual sim TEZ4G comes with a 5” FVWGA IPS screen and the 2.5 D curved display lens a stunning look to the phone.

Designed for heavy duty use, the device’s screen is made of Dragontrail glass which provides unmatched resistance to scratches and cracks and is one of the few smartphone brand to offer it. Definitely a durable smartphone !

MOBILITY AUGUST 2017

COMIO S1, C1 and P1 Smartphones Launched in India

COMIO enters the Indian market with the launch of its flagship handsets S1 and P1 along with the third smartphone, C1. Building on the legacy of its manufacturer – Topwise Communication, COMIO smartphones have been designed keeping the Indian consumer in mind with a range of innovative, technologically advanced and user friendly features and products. COMIO smartphones come with the valuable anti-theft feature preloaded in all handsets. In case of any suspicious activity, SIM based alerts are shared with the registered mobile number. One of the interesting feature of Anti-theft is the image click seek, wherein when someone tries to unlock the device by trying to break the pattern or PIN, the device will automatically take the image of the unauthorized person. Other options include the lock and unlock feature, shutdown blocker, data back up, and SIM related functions.

Micromax introduces Canvas Infinity with 18:9 display Smartphone

Micromax announced the launch of its latest smartphone ‘Canvas Infinity’ in India, its first 18:9 display-screen smartphone that aims to create an impressive viewing experience.

Targeting to disrupt the mid-range price segment, the Canvas Infinity is built to enhance the viewing experience of the consumers and give them a never seen before full vision 18:9 display. The Canvas Infinity seamlessly blends into the device’s body for a truly stunning display void of visual distractions. Packed with attractive features such as 18:9 wide screen, 16 MP selfie camera with 13 MP rear camera.

Pebble Launches ‘Sport’ Premium, Stylish Wireless Headphone

The easy to wear in-ear wireless headphones come with premium quality sound drivers and Bluetooth V4.0 technology, which provides a better signal strength ensuring high fidelity stereo music and clear speech. With excellent grip during rigorous movement, this audio gizmo offers a minimalist, lightweight design with unique ear hooks thus solving the problem of all day wearability. As for the compatibility, it is compatible across all devices irrespective of their platform (Android or iOS) be it a tablet, smartphone or PC. Sport supports music for 3-5 hours at a stretch with a power capability of 55 mAh and up to 10m of Bluetooth range.The device boasts in-built Microphones which allows the user to receive or make hands-free calls without disconnecting the Bluetooth connection. In addition, the Active Noise Cancellation feature completely fades out the chaos around you and brings you into “Your Zone” with ease.

Vivo Launches Vivo Y69 with 5.5 HD Display, 16MP Front Moonlight Selfie Cam

Vivo launched a new model, Y69 under its Y series of product portfolio to redefine the way you capture selfies with unique camera modes like Bokeh, Group Selfie and Live Photo. Priced at Rs. 14,990, the Vivo Y69 will be available in Champagne Gold and Matte

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LAUNCHPAD

Black color across the country from September 1st, 2017 on Flipkart and Amazon and at stores near you. The Y69 has a 13MP rear camera, which brings photos to life by creating a moving image with Vivo’s first-ever Live Photo feature that contributes to creating unforgettable living memories.

Also, the particular group selfie mode captures a wider view with minimized lens distortion. The 16MP moonlight selfie camera is paired with f/2.0 aperture to deliver extraordinary clarity and induce natural colours even under low-light conditions.

Motorola India Unveils the New Moto G5S and G5S Plus

Moto G5S : More Metal. More Battery. Made for More: Moto G5S is a smart, fast phone that’s built on the concept of more. It flaunts an all-metal unibody design crafted from a single piece of high-grade aluminum making it stronger than ever. Great battery life, rapid charging with TurboPower™ charging for up to 5 hours of battery life in just 15 minutes. Moto G5S features a high resolution 16MP camera with phase detection autofocus (PDAF). Providing you the perfect picture. It also brings stunning 1080p entertainment to life on a vibrant 13.2cm (5.2) Full HD display. And backed by a 1.4GHz Qualcomm Snapdragon Octa-core processor. Moto G5S also features the latest Moto Experiences like Night Display and Quick Reply.

MediaTek Launches Feature-Rich Helio Chipsets Aimed at Mid-Range Market

MediaTek Inc introduced the newest members of the Helio chipset family, the Helio P23 and Helio P30 system-onchips (SoCs). The new chipsets, designed to deliver performance and power efficiency, dual camera photography, dual SIM and dual 4G VoLTE capabilities, support the explosion of innovation in the mid market.

“Reaching the mid market means bringing people affordable devices that power and perform with the latest features, like dual-cameras and 4G LTE connectivity,” said TL Lee, General Manager of MediaTek’s Wireless Communication business unit. “In the rapidly growing arena of new premium mid-range devices, mobile technology innovators know they need to stand out in a crowded field – P23 and P30 enable them to do that.”

Toreto Annouces Retro TOR 302 T-Buzzer Bluetooth Speaker Karaoke Mic

Toreto launched “TOR 302 T-Buzzer” Bluetooth Speaker & Karaoke Mic. Here’s one for perfectionists from the house of Toreto. Now parties can be more fun with this wireless gizmo, which works as a Microphone, Bluetooth speaker and a Karaoke Machine.

It is a portable microphone with the advantage of acting as a powerful Bluetooth Speaker.

It is the best thing that can help you rock your party or your get together. It comes with the feature of sing-along while the Bluetooth speaker is playing music.

Intex Launches new Feature Rich Smartphone: Aqua Style III

Intex Technologies announced the launch of its latest feature packed smart phone –Aqua Style III today. Flaunting an elegant and sleek look, the 4G-Volte device comes with

MOBILITY JULY AUGUST 2017 2017

powerful features – big display, big battery and Android Nougat. All these high-tech features in one smart phone is exclusively available on Amazon. in at a competitive price of Rs 4,299/-. The 4G-VoLte Aqua Style III comes with a 5-inch FWVGA display giving better entertainment experience illuminated with 16.7 million colours. Powered by 1.3GHz Quad Core processor and 1GB RAM, the smartphone ensures users never run out of space or compromise on smooth functioning and play high end games with ease. Moreover, it boasts of the latest Android Nougat 7.0 OS and is packed with a powerful battery of 2500mAh Li-Ion that lasts long to enjoy an endless experience.

InFocus expands its product portfolio with exciting new smartphones

InFocus unveiled their latest smartphones InFocus Snap 4 and Turbo 5 Plus in the Indian market. Keeping in mind the Indian consumers’ love for selfies and photography, the uniquely designed InFocus Snap 4 comes equipped with 4 amazing cameras (dual rear and dual front) whereas the elegant Turbo 5Plus offers 3 cameras (dual rear and selfie camera), making them a desirable companions for amateur photographers for clicking clear and sharp images while on the go.

VU Televisions launches the Pop Smart TV, Office Smart TV & Premium Smart TV

The launch witnessed the first Smart TV that is researched and developed in India. From hardware to software, Pop Smart TV is a shining beacon of the Make in India initiative by Vu TV. Additionally, the launch they introduced the world’s first office TV, the Office Smart and Premium Smart TV. With the right integration of technology, content and apps (YouTube, YuppTV, Hungama, Eros and more) the new and distinguished Smart TV range by Vu TV is set to best serve the intelligent Internet Generation of today.

nubia launches Limited Edition Z17Mini with 6GB RAM in India

Nubia smartphones introduced a limited edition Z17Mini device in India. The Z17mini limited edition carries forward the success of nubia’s immensely successful first dual camera device Z17mini in India, it sports 6GB RAM and 128 GB ROM, and comes with an all new color scheme. Limited Edition Z17mini will be available exclusively on Amazon India from September 15th and priced Rs 21,499/-. The limited edition nubia Z17 Mini features cameras that are combined with a customized Sony full-light MONO sensor and true color RGB sensor along with proprietary Neo-Vision 6 software package making the camera unit strong, multifunctional and dynamic. Nubia Z17 Mini camera offers 16 different modes other than pro and normal modes along with a Mono, 3D, Times shuttle and many others allowing enthusiasts to even shoot first and focus later.

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DEVICE OF THE MONTH

iPhone 8, 8 Plus & iPhone X i

Phone 8 and iPhone 8 Plus are a new generation of iPhone featuring a new glass and aluminum design in three beautiful finishes - space gray, silver and a new gold – made with the most durable glass ever in a smartphone, Retina HD displays, A11 Bionic chip and is designed for the ultimate augmented experience. The world’s most popular camera gets even better and wireless charging brings a powerful new capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

iPhone X iPhone X features a gorgeous all-glass and stainless steel design with a beautiful 5.8-inch (14.73cm) Super Retina display, A11 Bionic chip, wireless charging, an improved rear camera with dual optical image stabilization and Face ID, enabled by the new TrueDepth camera.

The iPhone 8 and iPhone 8 Plus will launch on 29 September at 1,500+ stores across India.

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SPECIAL FOCUS

Vivo Launches V7+ in India

Vivo recently launched its flagship of the year, V7+, in India with its Bollywood brand ambassador Ranveer Singh at an event in Mumbai. With this new product Vivo aims to strengthen the selfie trend by its revolutionary 24MP HD selfie camera and Full View Display in V7+.

It has now has an advanced Bokeh mode, so that users can blur the background with sharper contrast and visual appeal of the subject.

Another key specs of this device is its 18:9 Full View Display, it also equipped with exciting new age features like face access – unlock your phone by facial recognition, smart screen split, eye protection mode, and app clone – A user can use two separate accounts to log into various applications.

V7 Plus is the first Snapdragon SDM450 phone to launch in India. With the all new SD450, users can now enjoy battery life of 4 hours in a typical day versus SDM435. The V7+ runs on Funtouch OS 3.2 based on Android 7.1. Powered by 4 GB RAM and 64 GB ROM, which is expandable up to 256 GB allows user to have smooth multitasking and easy operation.

Commenting on the launch, Mr. Kent Cheng, CEO, Vivo India, said, “With the festive season around the corner, we are committed to furthering our brand promise and add a surprise element for our valued customers with innovative devices. Through V7+ we are confident that its premium design and superior camera feature with Full View™ Display will offer great value to customers. The forthcoming quarter shows real promise, and we are confident that our latest offering will gather positive response from the customers.”

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REVIEW

Honor 8 Pro Perfect blend of Style, Specs and Price After the huge success received from the Honor 6X, Honor continues to partner with Amazon India to launch the Honor 8 Pro an another Amazon exclusive

Look and Feel: The metal-bodied Honor 8 Pro looks simply stunning.

Its tiny bezels flow seamlessly along the edges, creating a visual masterpiece, which is also coupled with a diamond cutting process using CNC for greater precision to create one of the slimmest smartphones ever. Micron-level sandblasting and a 360° high-pressure air polishing process helped to produce a phone that is extremely smooth to the touch.

Despite supporting a massive 4000 mAh battery, dualSIM hybrid slot, and a 14.47 cm 2K display, the Honor 8 Pro’s ultra-thin 6.97mm metal body is a compact cluster of over 1,000 components, a perfect blend of functionality and aesthetics. All in all both navy blue or midnight black, the Honor 8 Pro looks absolutely stunning.

Features: The Honor 8 Pro running on the latest 16NM Kirin 960 octa-core processor backed by 128GB ROM (that can be further expanded via micro SD card to 256GB), it tackles the issue of fragmentation and lag that has long beset Android devices. The Honor 8 Pro is improving the gadget’s CPU single-core and multi-core performance by 10% and 18% respectively, making it faster to open applications. The GPU performance is increased by 180%. Furthermore, the EMUI5.1 enables the general optimization of Android and minimizes stuttering issues. The Mali-G71 includes support for the cutting-edge Vulkan graphics, computes API and boosts graphic performance up to 400%. Honor 8 Pro will

MOBILITY AUGUST 2017

run the most demanding games at high frame rates with minimum lag and dropped frames, even in 3D. Camera & EMUI: The Honor 8 Pro’s combination of cutting-edge hardware and software culminates in its 12+12-megapixel dual-lens camera. The two lenses work in tandem to always deliver the perfect shot: the monochrome lens captures a blackand-white image with incredible depth of detail while the RGB lens ensure faithful and vivid color reproduction – and sophisticated software brings the best of two worlds together.

The camera’s wide aperture range (f/0.95–f/16) delivers the DSLR-like depth of field effects for both photo and video shooting. The Honor 8 Pro brings perfect optimization of hardware and software to deliver that perfect shot. The device also supports 4K video recording, encoded in the efficient H.265 codec, which produces files twice as small as its predecessor. Thanks to the EMUI 5.1, Highlights-a new feature co-developed with Go Pro, intelligently organizes photos by category and automatically generates video stories that are easily customizable – making sharing memories a breeze. The new EMUI 5.1 designed for Android Nougat, constantly learns from your behavior and habits.

The Honor 8 Pro has managed to successfully overcome the fragmentation issue usually associated with Androidoperated systems.

Verdict: Honor 8 Pro is the best looking smartphone in this segment and it also offers great specs in an affordable price.

REVIEW

iVOOMi Me 3S A tough cookie A Chinese OEM iVOOMi recently announced the launch of its latest flagship Me 3S. Me3S is exclusively launched through Flipkart.

Look and Feel: The device has a decent design, nothing thing unique or attractive as per the looks is concern. The smartphone is easy for operation with a single hand given the compact form factor. iVooMi Me3S comes with 5.2 inch HD IPS Shatterproof Display with 2.5D curve glass, which is the main USP of this device. The display didn’t crack on the shortfalls from the table or from the bed. The handset comes with a screen guard in a box. The front panel of iVoomi Me 3S has three touch buttons viz, home button, back button, and multitasking button. The signage on the buttons is quite bright and bold and iVoomi had no plans of hiding it. The rear panel has the primary camera with a rear flash. The speaker grill is placed at the bottom of the rear panel. Micro USB 2.0 port and 3.5mm audio jack are positioned at the top edge. The right side edge has volume rockers and power toggle. The edges are rounded up and the rear flap comes off and the battery is also removable.

Features and Performance: Featuring a shatter-proof 13.20 cm display and a 3000 mAh battery, this iVoomi Me3S is built to last while its sleek and slim profile makes this smartphone a sophisticated accessory.Me 3S is equipped with 3GB DDR3 RAM & 32GB Internal Storage that can be expand upto 128GB through MicroSD card.

Me3s sports 13 MP rear camera with LED flash & 8 MP selfie camera. The devices run on the latest OS - Android Nougat 7.0.

The smartphone is powered by the Mediatek 6737 Quad Core processor clocked at 1.25 Ghz and also comes with the Mali T720 MP2 GPU. Connectivity options are – WiFi 802.11 a/b/g/n, Bluetooth, 4G VoLTE, USB, 3.5mm audiojack, and GPS. iVoomi Me 3s comes in midnight black, champagne gold, and teal blue body shades It is a the dual Sim4G VoLTE support Smartphone which are high on its power efficiency.

Overall performance of this device is decent, not too bad as per the price tag, but they will face tough competition in this segment from Xiaomi and Moto devices.

Verdict: iVoomi have done a good job by making a shatterproof display in a device of this price range. So if you are looking for a tough device in this price then this is a good buy for you, as this gives you decent specs and shatterproof display.

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REVIEW

lephone W2 Worth the Money.

Lephone is a popular Chinese brand and has recently launched W2 in India with a very attractive price tag of INR 3,999/-.

This is a new entrant in the entry-level 4G VoLTE budget Smartphone market as a part of its Smartphone series. And it is the main highlight of this smartphone, in addition, it also comes with support for 22 regional languages.

The handset is available for purchase at offline retail stores.

Features and Performance: The model packs-in an array of dazzling features in a portable 4.5-inch size and comes in four color variants – Black, Golden, Rose gold and White + Gold. lephone W2 is powerd with 1.3GHz Quad core processor coupled with 1GB RAM and 8GB of inbuilt storage which can be further expanded up to 32GB using a microSD card. The phone has a 2MP rear snapper with LED flash with a VGA front camera. Moreover, the device comes with a G-sensor which helps while playing games and 11.43 cm FWVGA display which makes sure that images are not cropped while viewing one. This model offers not just a wide variety of emojis and symbols to enhance text communication, but also 22 Indian regional languages including Hindi, Assamese,

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Punjabi, Bengali, Gujrati, Kannada, Malyalam, Marathi, Tamil, Nepali, Bodo, Telugu, Urdu, Sindhi, Odia, Sanskrit, Kashmiri, Dogri, Maithili, Santhali, Konkani and Manipuri.

In the photography department, Lephone W2 includes a 2-megapixel rear camera and a VGA camera at the front.

The smartphone comes with standard connectivity features.

Another highlights and feature of the device is that it runs on Android 6.0 Marshmallow powered by “360” which showcases many features and useful apps like dual account support avatar master, 360 Clone, 360 security and much more.

Verdict: This is a value for money product with good built, feature packed and 4G support.

REVIEW

LG’s X-Boom Typhoon Let’s Bring The House Down LG has recently added a brand-new version of the X Boom Speaker to its range. The new speaker is the X Boom Typhoon (OJ98). This product is targeted to all the party lovers. No party can be complete without the unmatched sound quality from this speaker. With revamped technology and design aesthetics, this speaker is a perfect blend of both the functionalities. Users will get to experience a new way of listening to music and setting the mood right for their parties.

Features: Twin Subwoofer with Blast Horn – The X Boom Typhoon comes with a Dual Subwoofer allowing 1800 watts of booming beats and a Blast Horn to enhance the rebooming effects. With this feature, the speaker is sure to take any party to the next level. With the new features of the X Boom Typhoon streaming music from the phone, Karaoke App or YouTube has become so convenient. With the vocal fader feature, users can reduce the vocals from any music to sing their own karaoke track. The key changer allows to transport the key by clicking on the buttons. It also has a vocal effect, with that feature you can play around with various voices doubles the fun at every

party. Users can give a makeover to the voice, even while singing. Bass, Soprano, Helium, Robot, Duet Man and Duet Woman are some of the exciting effects users can try.

The X Boom Typhoon enables the music player to go upto full throttle, by pushing it forward to build up the sound. The wild lighting and booming bass of the speaker make it an ideal party partner. You can also connect with 3 Bluetooth devices at the same time, to create, manage and add to the playlists. This way multiple persons can play their favorite songs and join the fun.

Verdict: If you are looking for a speaker system for your terrace or a Block party this festive season than this X-Boom Typhoon is an ideal party performer for you.

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FEATURED

Many of our OEM clients expect a TAT of 1 hour for 90% of the repairs. They measure in hours instead of days.

Max Grabmayr_ CEO and CSO_B2X India

B2X India manages around 300 service centres and serves more than 15 big players in the mobile industry such as Apple, Microsoft, Xiaomi, Samsung, and Lenovo. In an interview with Mobility India Mr. Max Grabmayr talked about how they are resolving issues through its SMARTCARE technology for service network monitoring with real-time data.

Tell us about B2X India and its inception and how it all started B2X is the leading global provider of end to end customer care solutions for smartphone and IoT devices to manufacturers, insurers, carriers, and retailers. We help our clients to deliver the most seamless customer care experience as B2X has its own technologies and software.

We provide special training to technicians according to manufacturer guidelines in order to deliver a consistent experience.

B2X India came into existence after acquiring the majority of stakes in TSS India in October 2014. Today, B2X India manages around 300 service centers and serves more than 15 big players in the mobile industry such as Apple, Microsoft, Xiaomi, Samsung, and Lenovo. B2X India has 28 Authorized Apple Service Centres, out of these, 22 are Premium Centres with over 90% customer satisfaction rates.

With 14 service centres in 2014, we are now managing over 260 locations. Our employee strength is now standing at 900+.

Do you feel the companies are really serious about the after sales service or it is just a gimmick?

Yes, companies take service very seriously because high customer service drives loyalty and repeat purchase.

It’s a central part of the product strategy and brand overall satisfaction. We use the SMARTCARE technology platform which is the best-in-class enterprise architecture.

After sales services specially in Mobiles have seen a tremendous downfall of after sales services experience, can you explain it?

•Consumers are more educated and expect more, accordingly, but don’t always get more •MOBILE devices are becoming more complex, and more difficult to understand so they might think it does not work and at the same time technicians need more knowledge to fix the devices •India has higher support needs especially owing to the fact there are many new users, and from a cultural perspective are more curious and seek help more often than in many other markets MOBILITY AUGUST 2017

What are the key trends in after sales services these days? How the less turnaround time is key?

•Channel integration: No matter which channel people use they should get the same answer and have the same experience – seamless customer care •Improving convenience and experience via pickup and drop service, exclusive service centres such as Samsung, Apple and OnePlus •Seeking higher quality and reliability: Service is not obligation, but essential and required for high customer service.

•Improved turnaround time (TAT): Quicker service, providing more parts to ensure faster repairs. Many of our OEM clients expect a TAT of 1 hour for 90% of the repairs.

They measure in hours instead of days The customer care service industry is transitioning fast these days. With more and more matured professional key players are moving towards measuring customer satisfaction strongly and improving processes to avoid escalations.

Increase of available bandwidth will further digitalize service and the related processes, which makes it more crucial to respond to customers quickly in all available support channels.

What all new implementation B2X is doing to enhance the customer experience?

•Ongoing enhancement of our SMARTCARE Technology which improves visibility and real-time action taking •Creating our own consumer portal to help customers •Offering pick up and drop service •More soft skill training to staff Due to competitive pricing the shelf life of smartphones has reduced a lot, how that affect the after sales service?

OEMs often have to manage multiple service partners with unreliable performance and unclear costs. B2X resolves these issues through its SMARTCARE technology for service network monitoring with real-time data. Customer experience is actively managed with generated insights while ad hoc cost savings opportunities are identified and implemented.

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INTERVIEW

Mr. Sudhir Kumar Chief Executive Officer, Spice Devices under Transsion Group.

Spice Devices will be available across offline channel. As our target audience is the youth residing in the Tier II/ III cities.

Transsion Holdings, a global conglomerate with a strong presence through itel and TECNO, recently announced a joint venture (JV) agreement with Spice Mobility, an Indian Business major across mobility space, to strengthen its foothold in the world’s fastest growing mobile market.

Mobility India recently caught up with Mr. Sudhir Kumar Chief Executive Officer, Spice Devices under Transsion Group to know about their fresh plans for Spice brand in India after the JV announcement.

After this new development of the JV announcement, what will be the go to market strategy for Brand Spice?

In line with our new brand identity of “Making Sharing Better” with Spice, our aim is to enable the user to create and nurture the social connections by sharing content that is enjoyable for them. We will leverage the existing distribution strength that we have created for itel and TECNO in India.

Since Transsion Holdings entry into the Indian market, we have been at the forefront in providing high

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quality products to our consumers and winning their trust. With the launch of Spice mobile, we have become the first player in the industry to offer 1-year replacement warranty across its entire product portfolio including both feature and smartphones. Additionally, Spice offers service touch points as more than 850+ for its consumers.

How this joint venture will make an impact in this segment?

Transsion Holdings has a long term vision for the Indian market and has been actively contributing to the

INTERVIEW growing mobile phone ecosystem in the country. Spice Mobility has been the pioneer of mobility in India and has been successful in creating a strong imagery for Spice in the country. The intent behind this joint-venture is to explore various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.

What are your plans for Spice product portfolio in 2017?

The all new Spice Brand product portfolio was launched in the month of July. It is targeted towards the youth who want to express their individuality without compromising on their traditional values and societal expectations. The Spice Brand offers aesthetically pleasing and stylishly designed phones with unique features that would appeal to the youth and ranges from INR 850 to INR 9,500.

In line with the fresh design created for the Indian youth, the products are segmented as F Series (Music, fun, fashion), K series (Creative & fashion), V Series (Value premium, with focus on performance and camera), and Z series which are essentially the feature phones, offering best-value & quality with great design.

We plan to launch the products in a phased manner.

The product portfolio was made available in the markets starting 11th July 2017 and are only sold via offline retail channel. So far, we have launched the Spice product portfolio comprising of 8 mobile devices including 5 feature phones and 3 smartphones in 8 states, i.e. Uttar Pradesh – East and West, Bihar, Madhya Pradesh, Andhra Pradesh & Telangana, Chhattisgarh, Kerala, Himachal Pradesh and Rajasthan. These markets are chosen in line with our market readiness in terms of distribution strategy and Service support.

What is your channel strategy for the brand - online/ offline?

Spice Devices will be available across offline channel.

As our target audience is the youth residing in the Tier II/ III cities, who would want to experience the device before purchase, offline approach is the best way to reach out to them. Also, the stores set an ambience for the buyer and gives them first-hand experience for better decision making.

We are going to leverage the existing distribution strength we have in India, also we will add on more distributors and retailers exclusively for Spice Devices.

We have a vast network of over 850 service touch points for our consumers to support them with outstanding after sales service.

What will be the key features for Spice’s latest product portfolio?

The current portfolio of 8 devices including 3 Smartphones and 5 feature phones offers the consumers a wide array to choose from. In line with our new brand

identity of “Making Sharing Better” with Spice, our aim is to enable the user to create and nurture the social connections by sharing content that is enjoyable for them.

The current range offers: F Series (music, fun and fashion): This range of stylish devices is created especially for the fun loving young people and offers immersive audio (with dual speakers or headsets) and differentiated design language.

K Series (creative): Entering time consuming passwords or sensitive patterns to unlock smartphones’ is a passé for the today’s millennials! The creative K Series comes equipped with fingerprint sensor technology to keep the youth ahead of the league and enables easy access to multiple features such as: o Easy camera access for capturing the perfect look o Easy access to call via click on fingerprint o Instant access to favourite apps with customization upto 5 fingerprints as personal shortcuts V Series (Value premium): This range of sleek and ergonomically designed devices are equipped with Front and Rear cameras to provide great Selfies to the Indian youth. The sleek and slim design with outstanding build quality provides a seamless and smooth multi-tasking experience. The V series also comes equipped with fingerprint sensor technology to keep them ahead of the league and easy access to multiple features such as: o Easy camera access for capturing the perfect look o Easy access to call via click on fingerprint o Instant access to favourite apps with customization upto 5 fingerprints as personal shortcuts Z Series: This colourful series of feature phones is equipped with loud sound, shortcut keys for music player and FM radio along with super battery mode which gives long lasting stand by time. The devices also come enabled with the King Voice feature which lets the consumer navigate through their smart keypad devices, assisted by voice support Transsion Holdings now has 4 different brands in the Indian market, how will things pan out for the brand in terms of numbers or market share they are looking at by EOY? We believe in multi-brand strategy targeting different consumers’ segments thereby, addressing the varied needs and preferences. Transsion Holding has four mobile brands itel, TECNO, Spice and Infinix. We entered India with itel a year back and recently launched TECNO. After massive acceptance of the brand, itel and successful launch of TECNO in India, we aim to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand Spice to the multi brand portfolio.

With Transsion Holdings’ JV with Spice Mobility, we aim to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple, yet, an all-new powerful and rich digital experience to the young generation of India.

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CHANNEL FOCUS

East Sun Electronics India Gearing Up To Be A Leading Electronics Company In India Shalini Puchalapalli Director, Amazon India

Mr. Prashant Bora

CEO, East Sun Electronics India LLP

East Sun Electronics India having its Manufacturing Unit in Pune is a joint venture between Shenzhen East Sun Electronics Co. Ltd (China) & The Bora Group (India). East Sun was established in May 2016 to manufacture mobile phone charger. Company has World-Class infrastructure and state of the art testing facility that provides quality product to its customers.

At present our company is selling 7- 8 lakh chargers per month. We have more than 200 staff including Technical Personnel, Management staff and R&D team. The company has a production capacity of 30 million chargers per annum, occupying an area of about 55000 sq feet. We have production machineries like Lead free Automatic wave soldering machine, Ultrasonic welding machine, Laser engraving machine, PCBA transfer machine & Quality testing machines such as Aging test machine, Electron loader, Hi-Pot tester, Oscilloscope, Resistor lead bend machine with advanced technology. We are backed by our innovative research and development team in China for all designs & development.

In India, we are supplying our products to most of the leading mobile phone manufacturers. We are also in talks with some renowned conglomerates that are expected to join above list soon.

Shenzhen Group Ashoek Gupta Shenzhen East Sun Electronics Co. Ltd is Kumar a professional Optiemus Infracom engaged in mobile phone charger, Tablet charger, CarLtd. charger, computer power supply, design, R&D, production mainly for the mobile phone manufacturers supporting sales and service in one of the enterprises.

In China the company’s selling around Six Crore chargers per annum. Due to independent research and development capabilities, quality and stable delivery on time our products are sold to Europe, United States, India and other countries. The company has more than 500 employees that includes technical staff and management staff of more than 70 people. The total plant area is 10,000 square meters. The company has a total output value of over 100 million yuan for the state A-class taxpayers, the company has more than 10 million yuan in ďŹ xed assets.

It was founded in year 2000 and now the company ranks amongst top 5 manufacturers of mobile phone chargers in China.The company already has most of the renowned mobile phone manufacturers on its customer list.

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The Bora Group The Bora Group is a professionally run, family-managed enterprise established in 1965. It is engaged in Food, Technology, Finance & Realty sectors with about W600 employees and have an annual turnover of more than INR 1000 Cr of which over INR 500 Cr is from the technology sector activities.

Right now Bora Group operates various business divisions in the tech-sector like E-commerce, Trading, Distribution and Manufacturing facilities etc.

With this partnership we want to build an agile, energetic & passionate organization in which innovation, performance & productivity are the norm to make East Sun a leading electronics company in India.

Date of Pub: 10th September, 2017 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18