Mobility Cover Story

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s more and m better and m primary fact further ahead on the In today’s busin unprecedented popu Android imitators. H innumerable comm military programs th over 20 years. Becau show strong growth enterprise m That specialty task-orie an incr applicati selecting to the goa

Tablets Betting Big on Applications 14 | December 2012

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tools manageable and applications that business initiatives.

Initially, busin in the commercial focused on perso tools, which were allowed users to exp Now, major s are taking the tab embracing the m where users want to As media tablets common in busines other business appli looking to sell table software.

According to Head of Alliance Motion, India, the MOBILITY

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Big s MOBILITY

s more and more vendors are venturing into the Tablet space, better and more efficient applications are set to become the Applications like ‘Traff-i-cop’ for public primary factor which is going to push the tablet segment administration, 'MphRx Connect’ further ahead on the path towards growth and glory.

In today’s business environment, Tablet computers are enjoying for hospitals, ‘India Property’ for unprecedented popularity thanks, in part to the iPad and its countless infrastructure etc. are some of the Android imitators. However, one cannot disregard the influence of innumerable commercial enterprise, public safety operations and applications that are helping increase military programs that have been utilizing Windows-based tablets for the efficiency of the employees over 20 years. Because of this, the tablet form factor will continue to show strong growth, not only with consumers, but also in the mobile which in turn is benefiting the endenterprise market. customers.

That's because mobile computing has evolved from a specialty item to an absolute requirement for productive, task-oriented, and customer-focused employees. As growing significantly and the market has great potential to grow in an increasing number of businesses deploy office both the developed and emerging markets. “According to Gartner, applications to their mobile workforce, they realize that the worldwide tablet sales stood around 54.8 million units in 2011, selecting the right computer to support the task is critical up by 181% from 2010, and are expected to surpass 208 million to the goal of putting the right person in the right place units by 2014. This highlights the immense potential that this new at the right time with the right product segment entails for consumers across segments. Research information. This objective InMotion is committed to the PlayBook platform and we are excited requires mobile computing by our customers’ reaction to PlayBook OS 2.0. With immense that incorporates advanced competition from other players in the applications space, at RIM communications technology, we have consistently focused on providing the best of apps coupled effectively interfaces with an with simplified user experience which is also a differentiator for our array of remotely accessible tablet offering. Various applications for the PlayBook like BlackBerry company systems in support of Bridge are helping customers get the most out of the PlayBook every the mobile work, and withstands day.Thousands of new apps have been added to BlackBerry World™, harsh environments and rough (erstwhile BlackBerry AppWorld) (including a range of Android® apps that will run on the BlackBerry PlayBook), a new Video Store treatment.

Business applications for the (US only at launch) and enhanced web browsing capabilities are also available,” she explains. i P a d Also, other applications like Zomato, a n d MakeMytrip, Meru Cabs etc. are some other of the utility apps that provide customers tablet the ease of using these services from devices anywhere in the country. Increasing are moving such utility- based applications on the beyond the BlackBerry World that provide ease in first wave the day-to-day activities of people will of personal help attract more customers. productivity As being put by Nafis Kazim, Chief tools t o w a r d s Operating Officer, Shyam Networks manageable and secure enterprise Limited, applications hold a lot of applications that support major importance when it comes to driving business initiatives. value for the end customer. “With Initially, business applications Annie Mathew, Head the tablet segment gaining a lot of in the commercial app stores were of Alliances, Research importance, tablet applications are set In Motion, India focused on personal productivity to further drive the acceptance of these tools, which were inexpensive and “According to Gartner, the products in the market. We have clearly allowed users to experiment liberally. worldwide tablet sales stood around defined and optimized our product Now, major software vendors 54.8 million units in 2011, up by range for segment specific applications are taking the tablet seriously and 181% from 2010, and are expected on education, manufacturing, retail, embracing the market, following to surpass 208 million units by banking, entertainment etc. and hence, where users want to take the platform.

2014. This highlights the immense we are providing content driven tablet As media tablets become more potential that this new product applications such as focused applications common in business, ERP, CRM and segment entails for consumers on entertainment in association with other business application vendors are across segments.”

Hungama,” he explained. looking to sell tablet versions of their Shashin Devsare, Executive software.

Director, Karbonn Mobiles asserts that According to Annie Mathew, the mobility driven tablet application Head of Alliances, Research In eco-system is getting bigger day by day.

Motion, India, the tablet market is MOBILITY

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Cover Story

experience. Businesses also need to “At Karbonn Mobiles our major thrust understand the difference between an area is based on the customization of enterprise and a consumer application, applications as per the tablet hardware and have a decision framework to specifications. Our key concern also select them. lays emphasis upon creating utility and By 2016, more than 900 million in-built gaming applications which are tablets will be in the hands of users. As aimed towards providing the users an more consumers buy them, they then enriching experience that is especially tend to bring them to the workplace keyed in for dual-core processors,” he and use them for their jobs – often adds on. led by executives. Leaders are finding

legitimate business use and redefining The Tablet Verticals processes for ‘ready at hand’ moments Annie Mathew from Research In Nafis Kazim, Chief where other computer types are not as Motion says that the BlackBerry World Operating Officer, well adapted. is just getting bigger and better by Shyam Networks CEOs often prefer tablets for the day. BlackBerry applications are Limited distributing material for board of diversifying and getting deployed by “With the tablet segment gaining a lot directors meetings. Salespeople are organizations in verticals like public of importance, tablet applications are using them in client-facing situations; welfare, healthcare, infrastructure etc. set to further drive the acceptance sales configuration tools help close to name a few. Applications like ‘Traff-iof these products in the market. We more business and reduce error rates; cop’ for public administration, 'MphRx have clearly defined and optimized sales and marketing leaders are using Connect’ for hospitals, ‘India Property’ our product range for segment them as dashboards to their business; for infrastructure etc. are some of the specific applications on education, and marketers are designing campaigns applications that are helping increase manufacturing, retail, banking, around them. Doctors and nurses are the efficiency of the employees which in entertainment etc.” carrying them; they are even being used turn is benefiting the end- customers. on the manufacturing floor.

Nafis Kazim from Shyam Networks Research In Motion currently holds says that localized application one tablet, BlackBerry PlayBook with two development surely holds the key when version viz. 32 GB and 64 GB. The Indian it comes to penetrating the Indian market. “Today we already have a lot of tablet penetration in the market is considered to be an evolving market for tablet PCs. According metro locations of the country, but as we move ahead and target to Cybermedia September 2012 report, India has recorded over 60 per the non metro locations, more and more end customers would want cent increase in the sales of tablet PCs compared to the previous quarter. to have those localized applications in order to get going with their With this increase in the demand of tablet PCs, Research In Motion is tablets. Hence, specific applications related with farming, weather, trying to meet the demand and supply chain.

“For us, pushing tablets in the non-metro locations of the country agriculture, handicrafts etc would make their life easier and also depends upon creating specific language adaption, and creating and make them adopt tablet segment in an easy manner,” he avers.

Shashin Devsare from Karbonn Mobiles says that the application delivering content through entertainment applications like Saavan eco-sphere is a very important entity of operations at Karbonn Music and NexGTV integration,” explains, Shashin Devsare from Mobiles. “We as an endeavour seek to customize utility applications Karbonn Mobiles.

In coming times, Karbonn Mobiles’ concentration will be to of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, focus on voice enabled tablets, creation of voice tabs for guidance, Informative applications like Economic Times, Google Currents concentration on latest processors, operating systems and and Times of India, Social Networking applications like Whatsapp differentiated hardware configuration. Also, going forward, we seek and Facebook to target different genres. We also seek to develop to create a pertinent environment for data bundling and creating special gaming apps which ensure pertinent usage of the Dual-Core customised applications for different genres.

Combined sales of tablets and smartphones will be 44 capabilities of the range of Karbonn Mobile phones,” he informs.

Success lies in how the vendor re-factors the apps in a meaningful percent bigger than the PC market in 2011, according to Gartner way, rather than just duplicating the traditional desktop or browser predictions. By the end of 2014, the installed base of devices based on new lightweight mobile operating systems like Apple iOS, Google Android and Microsoft Windows 8 will exceed the total installed base End customers would want to have of all PC based systems. those localized applications in order According to Gartner, the top 10 commercial business application categories for tablet devices are: to get going with their tablets.

• Sales automation systems for customer collateral, sales Hence, specific applications related presentations, and ordering systems • Business intelligence: analytical and performance applications with farming, weather, agriculture, with management dashboards handicrafts etc would make their life • Containerised email to separate corporate messaging environments from personal email easier and also make them adopt tablet • Collaboration applications for meetings segment in an easy manner • File utilities for sharing and document distribution 16 | December 2012

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• General co CRM, ERP, • Medical sup therapists • Hosted virt operations environmen • Social netw insight • Board book

Growth Factors The anticipated several factors that Other growth facto market where condi and functionality.

The most obvio of a physical keypad of smartphone tec accustomed to tou applications and p and retrieval. Furthe applications to inco user interfaces.

From an oper worker can easily u hand, whereas usin that it be placed on Tablets are compa mounted in a vehicl works best for mob like smartphones pr but their displays ar operations or for p the mobile worker.

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prefer tablets for ial for board of s. Salespeople are nt-facing situations; n tools help close reduce error rates; g leaders are using s to their business; esigning campaigns tors and nurses are are even being used ng floor. otion currently holds ry PlayBook with two nd 64 GB. The Indian ablet PCs. According recorded over 60 per the previous quarter. esearch In Motion is

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• General corporate/government enterprise applications for CRM, ERP, SCM and messaging • Medical support systems for doctors, nurses, and physical therapists • Hosted virtual desktop agents to provide secure remote operations of traditional desktop applications and environments • Social networking applications with intelligent business insight • Board books for secure document and report distribution Growth Factors The anticipated increase in the deployment of tablets is based on several factors that are common to the tablet form factor in general.

Other growth factors relate specifically to the rugged sector of the market where conditions determine the correct balance of portability and functionality.

The most obvious characteristic that sets tablets apart is the lack of a physical keypad for data input. However, the widespread nature of smartphone technology means users are now accustomed to touch-screen technology to operate applications and perform functions like data entry and retrieval. Further, developers are skilled at writing applications to incorporate these faster, more-efficient user interfaces.

From an operational perspective, a standing worker can easily use a tablet while holding it in one hand, whereas using a notebook computer requires that it be placed on a surface for keyboard utilization.

Tablets are compact and take up less space when mounted in a vehicle. And they offer a display size that works best for mobile employees. Handheld devices like smartphones provide a high degree of portability, but their displays are often too small for efficient field operations or for presenting complex information to the mobile worker.

And most importantly, in addition to their resistance to water, dust, shock, and vibration, rugged tablets are designed for the type of work performed by mobile

An endeavour seek to customize utility applications of the likes of JustDial, PayTM and POPI along with developing entertainment applications like NexGTV and Saavan Music, Informative applications like Economic Times, Google Currents and Times of India, Social Networking applications like Whatsapp and Facebook to target different genres. We also seek to develop special gaming apps which ensure pertinent usage of the Dual-Core capabilities of the range of Karbonn Mobile phones MOBILITY

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CEOs often prefer tablets for distributing material for board of directors meetings. Salespeople are using them in client-facing situations; sales configuration tools help close more business and reduce error rates; sales and marketing leaders are using them as dashboards to their business; and marketers are designing campaigns around them. employees. Generally speaking, these employees are dispatched to the field to perform specific tasks, and will often run only one application at a time. Performing these assigned tasks is facilitated

Shashin Devsare, Executive Director, Karbonn Mobiles

“At Karbonn Mobiles our major thrust area is based on the customization of applications as per the tablet hardware specifications. Our key concern also lays emphasis upon creating utility and in-built gaming applications which are aimed towards providing the users an enriching experience that is especially keyed in for dual-core processors.”

by an array of communications tools, including access to broadband internet, Wi-Fi service, Bluetooth connections for peripherals, and global positioning. These integrated systems are designed to function in rugged environments and adverse conditions.

Adding computer power has adverse impacts on battery life and the amount of heat that is generated and must be dissipated. Radios draw a significant amount of power, especially when transmitting, which increases battery heat. Thus, tablet designs make trades between weight and total available battery capacity, selection of battery chemistries, thermal design, and power management to optimize user performance. The growth in the use of rugged tablets depends on achieving the right balance of capabilities and performance characteristics for the type of work our customers perform and the kind of environment they operate in.

Finally, tablet growth will also be driven by business results.

Businesses that embrace mobile computing report a gain in efficiency because they can reduce the amount of time or number of people needed to perform specific tasks. This lowers cost and often improves their customer satisfaction ratings. Increasingly, businesses are achieving a lower total cost of ownership for rugged tablets compared to consumer-grade products such as the iPad because of the significantly higher failure rates of non-rugged hardware.

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