4 minute read
HEADS WILL ROLL
INTRODUCING SEVERED HEAD POMADE AT REUZEL’S NEW HOME HAIRCO.
BY LOUISE MAY
Reuzel, a name synonymous with classic barbershop culture and rock ‘n’ roll edge, has once again pushed the boundaries of men’s grooming with their latest release: the Severed Head Strong Hold Clay Pomade
This new product is a bold collaboration with Liquid Death, a brand that shares Reuzel’s rebellious spirit and unconventional approach to branding.
Co-founders Leen and Bertus, the masterminds behind Reuzel, share their insights into how this partnership came to life and what makes the Severed Head Pomade a standout addition to their line.
Reuzel has become a household name in the world of men’s grooming, particularly known for its iconic pomades. What inspired you to collaborate with Liquid Death on the new Severed Head Strong Hold Clay Pomade?
Leen: The collaboration with Liquid Death came about quite organically. We’ve always been about pushing boundaries and bringing a bit of rock ‘n’ roll attitude to the grooming world. Liquid Death shares a similar rebellious spirit, so when we met the founder, Mike Cessario, it just clicked. We both started our brands with a vision before having an actual product to sell, and that common ground made this collaboration feel like a natural progression for both of us.
Bertus: Plus, it was at our annual Scumbash music festival that the idea really took shape. We wanted something that combined the edge of Liquid Death with the traditional yet modern feel of Reuzel. The Severed Head Pomade is not just a product; it’s a reflection of that shared ethos of being unapologetically bold and different.
The Severed Head Pomade is infused with Liquid Death Mountain Water. Can you tell us more about what makes this product unique and how it aligns with Reuzel’s brand values?
Leen: We’ve always been about authenticity and quality, and the Severed Head Pomade embodies that. It’s a strong-hold clay pomade that provides a roughed-up texture with a matte finish, which we know our customers love. The inclusion of Liquid Death Mountain Water, along with nourishing ingredients like Argan Oil and Aloe, ensures that while the product holds up to our high standards, it also offers benefits for the hair.
Bertus: And of course, it’s not just about functionality. The Apple Salsa scent gives it that unique Reuzel twist. We wanted something that would not only perform well but also stand out in terms of fragrance and overall experience. It’s versatile, suitable for all hair types, and easy to wash out—just like all our products.
This collaboration also marks Reuzel’s 10th anniversary. How does the Severed Head Pomade fit into the brand’s evolution over the past decade?
Leen: Reuzel has always been about more than just haircare. It’s a lifestyle brand that reflects our roots in punk, rock ‘n’ roll, and Kustom Kulture. As we hit this milestone, we wanted to do something that encapsulates everything we’ve stood for over the years—innovation, quality, and a bit of rebelliousness.
Bertus: The Severed Head Pomade is a celebration of our journey. It’s our first collaboration of this kind, and it’s exciting to see how it resonates with our community. We’re thrilled that this product will remain a staple in our collection, and we’re excited for our customers to experience it.
Finally, how can fans of Reuzel get their hands on the Severed Head Pomade?
Leen: The Severed Head Pomade is now available exclusively through HairCo. Australia, our trusted distributor. Whether you’re a long-time fan of Reuzel or new to the brand, we think you’ll love what this product brings to your grooming routine.
Bertus: And keep an eye out for more to come—this is just the beginning of the next chapter for Reuzel.
Exclusively available through HairCo. Australia, Reuzel’s Severed Head Pomade is set to make waves in the barbering community.
Wholesale enquiries – HairCo.
