Sofie Pok's Australian Debut at Hair Festival

Sofie “Staygold” Pok, a celebrated icon in the global hair and grooming industry, made waves with her recent appearance at Hair Festival. As a Global Educator for BaBylissPRO and a key figure in the STMNT Grooming collection, Sofie brought her exceptional expertise and unique perspective to Australia for a landmark seminar at Hair Festival, 2024.

With a decade of dedication to building her global lifestyle brand, Staygold LA, Sofie Pok has seamlessly transitioned from a skilled barber to a renowned cinematographer. Her passion for global hair education, content creation, and photography has earned her a following of over half a million people who tune in daily to witness her dynamic journey across various mediums.

Sofie’s impressive accolades include being named Female Barber of the Year by Barbercon, as well as winning Men’s Shot of the Year and Fade Shot of the Year at Behind the Chair. Her crowning achievement, Barber of the Year at the American Influencer Awards, stands out as a testament to her talent and dedication, awarded without regard to gender.

In addition to her numerous awards, Sofie has been recognised by Instagram’s AAPI #RethinkOurInfluence Campaign for her role in representing often underrepresented communities. As a Global Educator for BaBylissPRO, Sofie has been instrumental in showcasing the brand’s innovative tools, including the BaBylissPRO FXONE Collection.

At Hair Festival, Sofie delivered an electrifying seminar, offering in-depth guidance on cutting, fading, and styling techniques using BaBylissPRO’s latest barbering tools. Attendees were treated to a comprehensive breakdown of these techniques, coupled with insights on leveraging social media to enhance their professional presence. Sofie’s expertise extended to videography and photography skills, essential for capturing and showcasing their work.

Her seminar also highlighted her unique perspective as a woman in the barbering industry, enriching the educational experience with her personal insights and professional wisdom. The session was not just about learning new skills but also about gaining inspiration from Sofie’s remarkable journey and achievements.

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