Aligning Your Personal Values with Your Business Goals.

By Jay Chapman

In Bali earlier this year, my team and I were lucky enough to do some business planning, a section of which was facilitated by a coach who now calls Bali home.

As we gathered in our villa, discussing our goals and challenges, one profound statement resonated deeply within me - “Sometimes, we create a business that does not align with our personal values.” It was a wake-up call, a revelation that struck a chord. This realisation hurt, but it was the catalyst for transformative change for me.

In that moment, I recognised that despite our coaching business being successful on paper and fulfilling its intended purpose, I had drifted into a role within my own business that felt “not quite right”. As a coach, I could easily identify what salon owners needed to grow their businesses, but I couldn’t see these things clearly on my own. It’s an interesting paradox - the ability to advise others while being blind to our own needs.

In the coaching world, there’s a fundamental truth, even great coaches need coaches. We require that outside perspective, the guidance, and the mirror held up to our own blind spots. It’s a vital part of our growth and personal development! Practice what you preach.

One aspect of my journey that I’m particularly proud of is my ability to make fast changes. I was able to realign myself with my true purpose, ensuring that my week was filled with activities that brought me joy and leveraged my strengths. Simultaneously, I delegated tasks I dreaded to those who found fulfilment in them.

But this story isn’t just about me; it’s a narrative that many of us can relate to. We all, at some point, veer away from what’s truly good for us, both professionally and personally.

A crucial part of my role is equipping industry leaders with new skills and knowledge to help them grow their businesses. Yet, a surprising revelation is how much of my role involves reinforcing what these business owners already know themselves. It underscores the importance of accountability, external insight, and follow-through.

If we could consistently apply this level of insight, accountability, and self-discipline to ourselves, the need for coaches might vanish. However, the truth is that we are not robots; we are complex human beings with a multitude of emotions, beliefs, and codes that often serve us well but

One fundamental element I had overlooked, something I also witness with clients I coach, is the importance of setting strong personal boundaries. For me, this means saying no to opportunities that do not serve me, clearly defining when I’m available for work, and when I must be present for my family. It means adhering to personal guidelines for self-prioritisation.

Firm boundaries are among my core values, and it’s because I recognise that both my business and personal life require my energy. Neglecting this aspect led to a detrimental spillover effect in my personal life, prompting me to share this article.

Now, I invite you to reflect on your own journey and values. From the list of common personal core values, identify your top three and briefly describe why they resonate with you.

• Freedom

• Growth

• Stability

• Courage

• Exploration

• Achievement

• Integrity

• Acceptance

• Diversity

• Wisdom

• Connection

• Belonging

• Health and wellness

• Influence

• Love

These values, Freedom, Growth, and Joy, hold profound significance in my life. They represent the freedom to live authentically, the commitment to constant self-improvement, and the pursuit of happiness as a guiding principle.

Now, take a moment to brainstorm actions and decisions that will bring you closer to living in alignment with these values. This simple exercise can serve as a guiding light on your journey towards personal and professional fulfilment.

In conclusion, the path to aligning your business with your personal values is a transformative one, often sparked by a moment of realisation. It’s a reminder that, as human beings, we are constantly evolving and sometimes need external guidance to stay on the right track.

The journey begins with understanding your core values and taking intentional steps to live in harmony with them. In doing so, you not only create a business that resonates with your values but also experience a richer, more satisfying life.

Jay Chapman is a Senior Coach at The ZING Project. For coaching support and wisdom contact Jay at jay@zingcoach.com.au or follow on Instagram- jaychapman_zing