NAILING IT! The Good Nail Co.

By Louise May

A lifetime of allergies to face and eye makeup, and the daily grind, wear and tear on her hands of running a business, instilled in MODELROCK CEO and Founder, Raelene Mara, a desire to be able to indulge in her own version of glam and self-expression!

Coupled with a passion to deliver a solution that offers both creativity and style, with a touch of sophistication, to others suffering allergies like herself, the evolution of THE GOOD NAIL CO was realised!

THE GOOD NAIL CO delivers premium press-on nails, that are reusable, allowing you to effortlessly create your own salonworthy manicure in just 10 minutes! Raelene has ‘nailed’ the brief of curating a collection of affordable, salon-quality press-on nails that empower those who wear them!

What makes THE GOOD NAIL CO press-on nails particularly suited for salons looking to offer an addon express service with high-quality looks?

At MODELROCK, our mission has always been to listen to what our customers want and to redefine beauty; THE GOOD NAIL CO is a continuation of that vision. Post-Sydney Beauty Expo, I received valuable feedback from salon owners and makeup artists saying how much they love the inclusive nail designs and the branding. This confirmed to me the brand’s potential to be able to flourish in the salon beauty market. We understand that our industry is ever evolving, and we take great pride in inspiring both our clients and the makeup community. I am so passionate about creating and developing innovative products that meet everyone’s needs.

How easy is the application process?

One of the biggest advantages of press-on nails is their ease of application! With THE GOOD NAIL CO, simply peel off the backing or apply a small amount of nail glue and press the nail onto your natural nail bed for an instant manicure. The beautifully manicured nails that ‘you’ create will stay flawless for over 2 weeks when applied with THE GOOD NAIL CO’s exclusive Ultimate Bond nail glue. Alternatively, for a quick weekend getaway or a night out, the sticky nail tabs for a temporary wear-time of 1-3 days. Whichever your desired application, our nail accessories provided the care you need to extend the life of your nails and ensure they stay flawless for longer.

What design and style options are available for salons to offer variety while meeting client demands for on-trend looks?

Currently we offer 45 different styles & designs – catering to all tastes and preferences. A key goal with TGNC is to celebrate inclusivity and diversity, recognising that providing different nail lengths, shapes and designs is so important for every person’s personal & professional lifestyle.

Customers can choose from the elegant Short Almond or chic Short Square, the sophisticated mood of Medium Oval, or more length without sacrificing practicality with Medium Almond. Our glamorous Ballerina www.thegoodnailco.com @thegoodnailco

What feedback have you received from salon owners who’ve added press-on nails as an add-on express service?

Increased Revenue: Salon owners have reported a boost in revenue due to the additional service. Clients appreciate the quick and cost-effective option of press-on nails; knowing that they don’t have to sit around for 1 - 2 hours is a dream and of course the $$ savings, which encourages more bookings.

Client Satisfaction: Salon owners have mentioned how happy their clients have been now that they can opt. for this quick and affordable add-on service which in turn has enhanced client satisfaction. Customers enjoy the convenience and variety of our available shapes and designs making them a popular choice for quick nail enhancements.

Time Efficiency: Press-on nails allow for a faster service compared to traditional nail enhancements. Owners appreciate the ability to serve more clients in a shorter time frame without compromising quality.

Flexible Options: Salon owners like the flexibility that press-on nails offer, allowing them to cater to clients who may not have the time for a full manicure or those looking for a temporary solution for special occasions. Overall, the feedback has been extremely positive, emphasising the benefits of an additional revenue stream, client satisfaction, and service flexibility.

How can press-on nails complement a salon’s existing services, and what type of clients are they most popular with?

I envision salons incorporating THE GOOD NAIL CO as an ‘add-on’ service, offering their clients “express mani services.” With an application time of just 10 to 15 minutes, salons can cater to clients who are time-poor or seeking quick results for special occasions. This allows clients to enjoy a salon-quality finish while supporting convenience. Our goal is to help salons provide an ‘Express’ option for today’s busy lifestyles.

Could you share any tips or techniques for salons to enhance the press-on nail experience for clients looking for a professional finish?

Personalised Design Selection: Create a display of available styles and colours that clients can browse through. Consider offering a digital lookbook or an example tray where clients can see how different designs look on the hand.

Professional Application Service: Train staff to apply press-on nails with a focus on precision. This includes ensuring that the nails are properly aligned, securely attached, and any excess adhesive is neatly removed for a clean look.

Nail Care Packages: Offer aftercare packages that include items like nail glue, a buffer, and cuticle oil, so clients can maintain their press-ons at home. This encourages clients to keep their nails looking fabulous for longer. The Good Nail Co also offers our Revitalising Cuticle Oil in a pen form so it’s super quick and easy and fuss free to apply in seconds.

Seasonal Promotions: Run seasonal or themed promotions that feature exclusive press-on nail designs for the season. This keeps the offerings fresh and encourages clients to return for new looks.

Quick Removal Service: Provide a quick removal service for clients who want to switch out their press-ons frequently. Educate them on safe removal techniques to prevent damage to their natural nails.

Client Education Workshops: Host workshops where clients can learn about the benefits of press-on nails, how to apply them, and tips for care. This creates a community feel and builds client loyalty.

Customisable Options: Allow clients to choose from our designs or colours that match their outfits or special events, making the experience more tailored to individual needs.

Enhanced Comfort: Ensure that the press-ons are not only visually appealing but also comfortable. The Good Nail Co’s high-quality materials allow for flexibility and a natural feel.

Is there a minimum order amount?

No - salon customers are welcome to purchase as needed.

www.thegoodnailco.com @thegoodnailco