Crave Serious Success?

By Elle Wilson

Hey beautiful souls! It’s Elle Wilson here, your go-to guru for all things brows, business, and beauty education. As someone who’s been around the block a few times (and picked up a thing or two from my four decades in the industry), I’ve got to get real with you about something that’s been on my mind lately.

Our industry is facing a major shake-up, and it’s not just about the latest TikTok trend or Insta-worthy look. It’s about the very foundation of our craft: education. And let me tell you, the cracks are starting to show.

Picture this: you’re scrolling through your feed, and BAM! Another ad for a “become a pro in a few days” course pops up. Sounds tempting, right?

Who wouldn’t want to fast-track their way to success? But here’s the tea, sis: those quick-fix certifications? They’re not all they’re cracked up to be.

I know you’re hungry for knowledge and eager to make your mark in the beauty world. But trust me when I say that true expertise isn’t something you can snag in a weekend workshop or an online crash course. It’s something you build, day by day, client by client, through hands-on experience and a commitment to never stop learning.

Think about it this way: would you trust a doctor who got their degree from a weekend bootcamp? Or a lawyer who learned everything they know from a few YouTube tutorials? I didn’t think so.

So why should it be any different in the beauty industry?

The truth is, when we settle for subpar education, we’re not just selling ourselves short – we’re selling our clients short, too. They come to us with their dreams, their insecurities, and their trust, and it’s our job to deliver results that make them feel like the best version of themselves. But how can we do that if we don’t have the skills and knowledge to back it up?

So, what’s a beauty visionary like you to do?

First up, expect more. Don’t settle for anything less than an education that dives deep, pushes you to grow, and equips you with the skills to excel in the real world. Seek out the industry OGs, the ones who’ve been in the game long enough to know what’s what. I’m talking about legends like Gay Wardle, one of my favorites and the up-and-coming Amelia Goff - the ones who live and breathe this industry and are fighting tooth and nail to uphold its value.

Next, demand better. Don’t let a flashy certificate be the only thing standing between you and your dreams. Do your research, ask the tough questions, and make sure any course or program you invest in is the real deal. Your future clients (and your reputation) are counting on you to show up with the skills to pay the bills.

And finally, never stop learning. Your education doesn’t end when you get your next certification or your diploma. It’s a lifelong journey, one that requires you to stay curious, stay hungry, and stay ready to adapt to whatever this wild and exciting industry throws your way.

I know it isn’t always easy. I’ve had moments in my earlier years where I doubted myself, wondering if I was good enough, smart enough, or talented enough to make it in this industry. But I’ve been through those struggles, and I’m here now. I pushed through. I kept learning, kept growing, and kept showing up for myself and my clients. And that’s what I want for you, too.

You see, when you invest in yourself, when you demand the best and never settle for less, amazing things happen. You become the kind of beauty professional who doesn’t just follow trends but sets them. The kind of beauty professional who doesn’t just make a living but makes a difference. And that, my love, is what truly matters.

So, consider this your official invitation to join the revolution. Let’s raise the bar, shake things up, and show the world what true beauty education looks like. Because when we demand more and expect better, there’s no limit to what we can achieve – for ourselves, for our clients, and for this incredible industry we call home.

Stay fabulous, stay fierce, and never stop learning.

Xoxo, Elle Wilson

Brows, Business Mentor, Co-Founder of TrueBrow and Elle Wilson Enterprises

Find me @ellewilsonofficial