Time is Money. So make every minute count with LUMI10

It’s definitely time to colour in the fast lane! LUMI10’s new series puts vibrant, permanent shades on speed dial, enabling you to express yourself with trendsetting natural gold and coveted cool natural violet tones while still achieving up to 100% grey coverage in 10 minutes... a total gamechanger for you and your clients.

With a gorgeous new range of fast-acting NG and NV shades delivering luscious, natural gold and natural violet tones with the same predictable results you’ve come to love from the LumiShine collection, and now with the speed of JOICO LUMI10, you can slide last- minute clients into your schedule with ease! Cover grey on the fly, amp up your creativity, and maximise your productivity.

JOICO LUMI10 Permanent hair colour develops in just 10 minutes, with 100% grey coverage in a fraction of the time of traditional permanent colour. Reduces breakage and restrengthens hair, leaving strands soft and luminous. Ideal when you want to fit more clients into your daily schedule, and you and your client want to minimise person-to-person contact from time spent in the chair.

Creating cool, smouldering, smoky looks, and controlling unwanted brassy tones with the NV series. Nailing those natural golden-blonde and brunette tones with the NG series.

Perfect for when you want the results of a traditional root touch-up in a speedy service, and for when you’re looking for a fast colour option so you can still accommodate those late-arriving clients or unexpected walk-ins!

We chat with Kerrie DiMattia from Di Mattia & Co about her thoughts on JOICO LUMI10 and how it’s been a gamechanger for her business. Why did you choose JOICO LUMI10?

We have always had Joico Vero K-PAK Color in salon, but it was the arrival of JOICO LUMI10 that really made us sit up and take notice and consider changing lanes into the full Lumishine range. We were experimenting with putting together an express menu at the time JOICO LUMI10 was launched, grey coverage in just 10 minutes was a game changer for our time poor clients and it was the perfect fit for what we were trying to achieve.

What do you love the most about the JOICO LUMI10 Range and why?

There are so many things we love, Its Predictable and reliable which is so important to us, its Pre blended, the shades are beautiful, it has a liquid Demi DD cream + Demi Gloss which has been on our wish list for a while now and as I mentioned above, the JOICO LUMI10 range for grey coverage in 10 minutes, time is money and being able to have a client in your chair for less than an hour from application, to leaving fully blowdried, has given our salon the edge with time poor clients who just love being able to get their roots done in their lunch break!!

How is Lumi Colour different to others in the current professional market?

For us it’s all about the Healthy hair journey, the technology behind Lumishine is next level, and it’s evident in the end results, the look, the feel, the shine, the strength and the coverage, it’s all there in one brilliant package!

What is your favourite trending hue right now?

We love the NWB and NW tones in Lumishine, across the range from grey coverage to sheer gloss they are just beautiful and have a natural multifaceted glow that is hard to describe but that just works on any skin tone, any client, of any age. They are our go to!

How has the feedback been from your salon clients, what are they saying about their colours?

Well with the JOICO LUMI10 my comments above tell the story, we gave our clients back the gift of time and although it has higher price point as a service, they are so grateful for the time they are saving they are happy to pay more. They also say IT SMELLS AMAZING! There is no caustic odour, it has a fresh fragrance and actually smells like subtle essential oils.

Why do you feel the partnership with Joico is such a good fit?

Joico has been part of my life for since I had my first salon in Sydney in 1988, I know it and I trust it. The support is fantastic, the Home Care is incredible, and my team totally believe in it which shows in our retail sales. But more importantly the salon industry and how we operate has changed over the past few years, our clients are looking for flexibility and choice from us as their salon and we are looking for the same from our brand partners.

The team at Sabre Haircare get that we like to give our clients and our team options and carry a few other brands, and they are fully on board and supportive. They get that as a salon owner the days of feeling locked in by restrictive contracts are (or should be) well and truly over.