Get set for the Liquid Hair Trend to Takeover

By Sarah Van Daalen

Taking over Hollywood and Instagram, the liquid hair trend is here to stay and we’re all about it. So much so that we’ve launched our very own professional service to achieve this mirror like finish, queue milk_shake Insta.Light Hair Lamination.

To find out more about this latest hair trend and the process to achieve it, milk_shake Educator Sarah Van Daalen interviews milk_shake Australia Ambassador, Kirsty Richey to find out about her experience in Salon.

Before we talk to Kirsty, about her early access experience, I want to talk hair lamination or also known by it’s Hollywood name – Liquid Hair. As the name suggests the lamination treats and seals the cuticle layer protecting the hair stem from humidity and environmental stressors.

With the Milk_shake lamination service, your cuticle scales are more nourished and smoother, colours are more vivid and protected and, with the film forming action, the hair has an iridescent polish and shine.

So, now I have your attention, let’s talk the key active ingredients inside this pretty pink bottle.

You’ll find: • hyaluronic acid – this balances the hair stems hydration levels and boosts colour radiance • sweet almond proteins – these will treat, form, protect and seal the cuticle layer whilst improving elasticity & softness • milk proteins + lemon + blueberry fruit extracts to gift the health of the hair and of course create the unbelievable shine like never before.

LET’S DIVE IN!

SARAH VAN DAALEN: As a technician I am so excited for Milk_shake Insta.light to hit Australian shores and I wanted to give an example of how it can be offered in salon. I know milk_shake has had your heart for so many years now Kirst, so how do you feel about introducing this new service to your clientele?

KIRSTY RICHEY: I feel absolutely fabulous about it. Definitely a great addition to our Milk_shake family. To be keeping up with the trends of Silky soft “ Glass Like hair” or ‘’Liquid Hair’’ who wouldn’t be excited?

Love it! And as we know, milk_shake provide such an amazing portfolio of in-salon services, do you feel your clients could be confused with this in comparison to all the other in-salon exclusive treatments we offer?

We both know how important education is for us on our products, so no, there will be no confusion. Insta.light will be marketed as a Cosmetic Treatment in my salon, as opposed to a reconstructive or moisturising treatment. It gives results like the Integrity Reconstructive System, but the Reconstructive System is purely focused on Rebuilding the hairs natural structure, working on the inside.

The Insta.light service literally takes only 10 – 15 mins on top of a styling service, and results in that Silky, Incredible Shiny hair lasting up to 3 washes. I’m confident this service is going to be a game changer!

Jumping off que a little, can we just take a minute to share to those reading this, just how impressive the shine is on the hair after this service! Globally they are saying it’s a “glass like trend.” How would you describe the finish it gives to the hair?

Exactly that! The hair is amazing, you really notice it once you start blowing it out, but if you follow through to the ironing stages …….. WOW!!! Just wow. Clients have been like…“ My hair has never felt or looked like that “

So, we know eyebrow lamination has been a huge trend to the beauty industry would you say this is going to be the next staying trend in the hair world too?

Eyebrow lamination has definitely been hanging on in the trends and I do believe this will be up there to. We have all seem those red carpet & celebrities flicking those shiney locks around and now we can give our guests the opportunity to do the same! I think it will be a great service be offered to our guests who have their “ BIG DAY” or “ SPECIAL EVENT “ coming up. Insta.light would prep the hair to the glossiest state it could be.

One of my fav styles is silky straight with a middle part and the little ear tucked sides haha! Insta.light will just send that style off the charts with its super Glass like effect it has on the hair!

I’ve seen your appt schedules & I know how busy you and the team are … how much time are you dedicating to offering this service & would this be something apprentices would be capable of offering?

100% fit for our hard-working apprentices!!! Its super easy, and for those apprentices on the styling tools first, its perfect for them. We are offering it as an addition to the Styling world, adding it to a blow wave service literally taking no more than an extra 10mins.

So there we have it creatives! If you’re wanting to offer a mirror finish to your colours and styles, milk_shake insta light is the name you need to know !

Ready to try the milk_shake Insta.Light in your salon?

Contact your local milk_shake distributor for a Try Me kit and SAVE 35% off list price. SP $119.95

The Try Me Kit includes: milk_shake insta.light shampoo 1000 ml milk_shake insta.lotion 250 ml milk_shake insta.light potion 300 ml