5 Social Media Engagement Tips to Kick Start your 2023

By Nicole Healy

If you’re ready to kick start your 2023 with a social media bang, then you need to keep reading this! 2023 is going to be a reboot for many, with the pandemic officially over *phew* we are leaving that part of our biz life we never want to remember behind - see, you, never!

It’s time to create your engagement strategy for your socials, have your content to be seen by brand new people, who, we hope, will turn into new clients, that the thing with social media, especially platforms like Instagram & TikTok you can organically land in-front of new people, with amazing, engaging content and being social on social media.

Let’s face it, to stand out in the sea of salons on socials, your content has to be epic, and I mean the best of the best, you’re literally completing with hundreds of thousands, if not a million other salons in the online space to be seen, your content cannot be just half arsed, it can’t be about just ‘chucking something up on Instagram, because I have to’, it’s about having knowledge in content creation, a strategy and a bit of a plan to really succeed in this over saturated space, and no, it’s not too late to start, it’s about starting, posting and being consistent at it.

If you’re the salon owner without a social media strategy, well it’s time to start thinking of having one! I’m sure you have a business plan, you have a business blueprint, so why not a social media, for Instagram, Facebook & TikTok. Without advertising on Socials in 2023 and beyond, I can assure you, that you’ll be missing out on potential new clients, there is some salons out there who are fabulous at doing hair, but they’re not confident at creating engaging content for their salons social media, and they just don’t post.

You may be a salon owner who has had their salon for 20 plus years, you have a team of amazing hair stylists, but they’re not tech people, don’t care for socials, don’t really take photos or videos of their work, this is where you fall into the problems of not having content to create a strong presence online.

If this speaks to you, and you are thinking, YES! This is us; this is my salon, I have great staff with great skills, but we aren’t really online or being visible, it’s time for you to step it up this year.

Check out my 5 tips below on how to can improve your engagement and visibility on socials:

1. Think of searchable phrases / words that new clients may use to find you (yourlocation) #hairsalon (your location)

2. Use an Engagement Call to Action in your caption headline (this is the top line of your caption heading) SAVE THIS REEL IF YOU FOUND THIS HELPFUL, LIKE & FOLLOW TO LEARN MORE, SHARE TO YOUR STORY IF YOU AGREE

3. Use 10 Trending Audios on your Reels for the month, this helps you be more visible to others who are enjoying this audio and using it too (you’ll see if an audio is trending by seeing a small arrow next to an audio on a reel) - save these audios when you see them, it’s easier to find them when you go to create your engaging reels - BONUS TIP: you’ll be able to send reels trends too that are great to get involved with.

4. Post your photos or reels at your peak engaged times - this means you have the best opportunities to be discovered by people that follow you and by new people too! You can find you peak times to post by heading into your insights, which are now found inside your professional dashboard on the Instagram interface.

Tap on where it has Total Followers, scroll down to the bottom until you see “Most Active Times” it will have a blue graph, with the days of the week and hours, you’ll be able to tap on the blue graph, and it will give you numbers of how many of your followers were approximately online at that time, the week before - you can check these stats every Tuesday afternoon, that’s when they reset for the week, being that it resets Monday in LA time.

5. Be Social on Socials! This is KEY for social growth, is to be active on socials, not just posting by engaging too. Engagement = Engagement. This is networking, it’s helping you to build you community online and have an engaged audience who also interact with your account and profile on Instagram. You cannot just sit back and wait for people to come to find you, you have to start interacting. This may be finding 10 new people once a day to engage with, say howdy in the comments, or compliment them, leave meaningful interactions, not just a “Stunning” or “Love” or “Goals” - it needs to be so much more than this!

If you would like to work on your salons social media strategy in 2023 - let’s work together! I offer online and in salon education to help you be amazing at your socials!

You can find out about my services at www.melbournehairblogger.com.au/allmylinks