4 minute read
Cutting Edge Chemistry set to revolutionise haircare
epres - CREDIBLE SCIENCE. INCREDIBLE RESULTS.™
Dr. Eric Pressly, the scientist behind Olaplex, looks to disrupt the hair care industry yet again, with a one-step bonding treatment for damaged hair. epres is a revolutionary, next generation of bonders which is simpler and quicker to use with superior results at a far lower price for salons.
“I was the scientist behind Olaplex,” says Eric Pressly. “It started in my garage! We have already been introduced to the idea of “bond-building” haircare with products that can prevent or repair damage and now, I am so very proud to be able to launch the next generation of bonders – epres – which I believe to be the best bond builder ever.”
“We are a trustworthy, science-led brand. So, what we say we can do, we have proved it. And we do it,” says Pressly. “We make claims about being the best in the space, and you can back it up with the performance of the product.”
Dr. Pressly, holds more than 100 patents in bond-repair technology, but he considers epres to be his best invention yet: a unique bond-repair treatment that re-bonds the structure of hair with maximum efficacy, working to repair chemical, thermal and mechanical damage—all in one simple, acid-free step.
“I wanted to re-enter the haircare space and continue to create products that are accessible and easy-to-use as well as being innovative,” added Pressly.
epres’ patent-pending molecular technology repairs disulfide bonds, which form the internal structure of hair. Rebuilding these bonds with epres technology during your professional service leads to softer, stronger hair with less breakage and frizz—and no change in development time or desired colour effect.
epres Professional Bond Repair was developed for anyone with damaged hair. Whether you colour, bleach, straighten, blowout or perm, the technology repairs broken bonds to increase strength and softness, and decrease breakage and frizz.
DR. ERIC PRESSLY
So, what other products are in the epres range? The new range will include 1 x salon/professional product & 1 x retail product, each containing just four ingredients that work together to deliver professional-grade results for all hair types. ‘Biodiffusion’ technology also features, in so far as repairing hair even after it has dried.
First up is the Professional Bond Repair, a salon-only product that helps keep hair strong during chemical services—such as bleaching, perming, and relaxing— without disturbing the pH levels. epres Professional Bond Repair is perfect for all hair types and it works perfectly with all services. Whether used with colour, bleach, straighteners, blowouts, perms, detanglers, relaxers, in-salon treatments or on virgin hair, epres’ patented formula delivers incredible flexibility and performance.
As a vegan, acid-free, zero-quat technology, Professional Bond Repair does NOT affect the pH of the chemical service—resulting in less damage and better bond repair without unwanted side effects. Unlike other bond builders that use solid actives, epres’ liquid actives and Biodiffusion™ technology continue to work even when hair is dry.
“A lot of damage that people have is from bleaching in the salons,” says Pressly. “And if you can stop it before it starts, then you’re in a much better position to deal with it going forward.” The Professional Bond Repair is also formulated without acid, which means professionals don’t have to be too concerned with precise measuring when they use it during chemical treatments.
Secondly, this breakthrough technology is also available to the at-home consumer with epres Bond Repair Treatment: a simple, one-step spray that actively rebonds hair structure. This innovative spray-on hair treatment delivers deep, lasting repair for chemical, thermal, and mechanical damage. Its acid-free, patent-pending formula actively rebonds hair structure. The formula continues to diffuse repair through each strand for hours after application using Biodiffusion™ technology.
For stylists, epres innovation helps you deliver the best possible results every day. For clients, epres have created another reason to go back to the salon where an easy, at home spray-on treatment is available.
Available through Dateline Imports www.datelineimports.com.au
