2023 Colour Trends with Kristina Russell

How to Attract Dream Hair Colour Clients with Social Media: THE EASY WAY!

By Kristina Russell

Are you or your salon team in need of some major inspiration? Do you wanna have those engaging conversations with your clients to inspire them with a new look that is in trend right now? Look no further. This is the colour trend forecasting article for you!

Discover the hottest hair colour trends for 2023 in hairdresser lingo and client descriptions to help you attract new dream colour clients with your messaging on social media, and to inspire your current clients with new ideas for blondes, brunettes, redheads, and creative tones.

Not sure if trending face-framing or moneypiece hair suits a style with bangs? Think again!!

Customisation is what clients are looking for in their hair colour services. They want to know what’s hot and what’s not and what suits them within these trends.

Would you agree it can be hard to suggest hair colours in the salon without a photo reference? I totally agree and suggest always using photos to ensure you have a shared vision with your clients.

Copper hair colour is still one of the most popular colours that clients are requesting. I recently shared a 3-part podcast series about how to transform your blonde, balayage and baby lights client to copper and back again. Let’s face it! Sometimes clients want to mix things up with their colour and then request to return to their former colour.

Make sure you check out the Colour Kristina Talks Podcast available on iTunes, Spotify, Google and all your favourite apps with new episodes shared weekly!

I’ll be sharing with you, not just colours that you can be suggesting to your clients, but also specific tones in this article for Hair Bis magazine to help you navigate trends suitable for your clientele. I recently teamed up with the crew at CrozNest creative agency in the UK led by stylist Jason Crozier for their brand new curated social media content pack – so I have been busily researching and forecasting trends with it all figured out so you don’t have to!

Carry on reading to see an in-depth forecast of the latest AW22 seasonal tone trends so you can stay one step ahead and educate your clients with forecasting for 2023’s hottest hair colour trends to try!

We all want the ideal client that lets us do whatever we want, but as a creative hairdresser that can be running a very busy day it can sometimes be nerve-wracking if we don’t know what is in fashion or what to suggest, so let me help you with that.

2023 BLONDE TRENDING TONES:

● Billie Blonde inspired by Billie Eilish

● Raw Bright Blonde and creamy blondes will be strong for scalp bleaching and classic foil highlight clients

● Sun bright is the colour de jour! It is a pale gold that is buttery and “onpurpose gold” for light to medium blondes sick of dull drab ash blonde that are seeking a glossy & luxurious haircolour

● Champagne toners for bubby blondes seeking elegant shine ● Wheat tones that appear natural

● Creamy Vanilla

2023 BRUNETTE TRENDING TONES:

● Rich glossy delicious tones inspired by indulgent chocolate, red wine, and coffee tones that are moving away from high contrast ombre and balayage

● Light Chocolate with mauve (cool iridescent mauve-gold) Brunettes for Balayage clients or sunkissed light brunettes seeking a high-gloss colour

● Chocolate Brown - lush, shiny, throws a hint of violet

● Coffee Bean Brown - dark and lush with no red

● Cherry Mahogany - warm cool red tones suitable for darker brunettes

2023 RED & COPPER HAIR COLOUR TRENDS:

● Reds will be solid with dimension - things are getting spicy in this category and deliciously warm!

● Classic Copper with Sunkissed gold pieces around the face frame

● Cinnamon Copper - chestnut melts with classic orange copper

● Pumpkin Spice - it’s a light and bright twist on a classic

● Warm Medium Earthy Reds, including bright and muted Auburn

● Earthy Magenta

● Titian Blonde - Golden Copper Blonde can be worn in light or dark variations

● Honey Copper

● Watermelon Copper

● Just Peachy

2023 CREATIVE HAIR COLOUR INSPIRATION:

● Cool Pinkish Peach (a progression from the recent trend of yellow-based Peach or citrus-toned pastel/vivids)

● Pink Champagne

● Coral Pink

● Lavender

● Creamy Blonde Pastel

● Curly Hair with block colouring panels in tricolours for enhancing intentional tizz

● Hi-contrast colours with lighter or brighter bands/zones like moonbeams (think rainbow unicorn hair techniques pastelised into pearly moon beam tones)

SUN BRIGHT BLONDE

CORAL

CURLY COPPER

MAGENTA OMBRE

RAW BRIGHT BLONDE

VIVA MAGENTA

SOCIAL MEDIA CAN BE EASY AND SHOULD BE AUTHENTIC

Would you love help in promoting your hair colour services to attract dream clients on social media? The easiest way to do this is to inject curated posts into your original content.

In the visual industry, your salon or personal hair brand’s messaging is now more important than ever. CrozNest UK Creative Agency is the perfect partner to nurture your social media and digital marketing.

Whether you need curated content for your social media, or complete digital marketing services to see your brand take flight, CrozNest can ensure your brand’s exposure and client growth. Their content packs for hairdressers and salon owners are phenomenal and super easy to use!

They provide you with the right support to decipher key trends, create brand strategies, and build amazing client experiences. The captions provided in their content packs help you speak to your existing clients and attract new ones. It can literally be that easy to use social media to attract dream colour clients.

I‘ve teamed up with the talented team at Croznest Creative Agency to bring you a formidable social media pack! We’re all about making Hairdressers’ and Salon Owners’ lives easier! We have created a collection of 25 digital media assets formatted 9:16 suitable for all vertical video social media platforms. All videos are expertly curated to promote colour services through digital marketing for Salon Owners and Hairdressers.

The link is in my Instagram @colourkristina bio.

Life just gets busier and busier and running a salon and a client column is full-time job. So how do you keep up with the commitment required for effective digital marketing?

CrozNest Curated Content collections can help you boost your digital presence, each pack contains trend-driven visual assets and moving images formatted for vertical social platforms such as Reels & Tik Tok.

This is a game-changer for hairdressers and salon owners seeking fresh content to slay their socials!

All the important links mentioned above can be found on my Instagram @ colourkristina bio and the podcast blog, plus my education offerings are all on my website www.kristinarussell.com.au

KRISTINA RUSSELL