FECK PERFUCTION

The Brisbane Fashion Festival concluded with a bang, cementing its place on the Australian fashion calendar and leaving the fashion world in awe of the creativity and innovation showcased both on and off the runway.

With Schwarzkopf Professional as the Hair Sponsor and hair director, Dee Parker Attwood leading the way in hairstyling excellence, the festival set new standards for creativity and innovation in the fashion world.

As Schwarzkopf Professional Ambassador, Dee Parker Attwood led the charge in transforming models’ hair into works of art that perfectly complemented the fashion-forward new season collections seen on the runway from Next Gen fashion designers. With her years of experience, Dee knew efficiency was key when dealing with the volume of models participating in the festival. Cleverly employing an assembly line approach that ensured every stylist had an enjoyable experience throughout the four-day event was key to success.

A daily masterclass which was run by Dee Parker Attwood not only served as a learning opportunity but also as a source of inspiration for the 22 stylists assisting backstage. Her expertise and guidance were instrumental in bringing the hair looks to life, with Schwarzkopf Professional’s OSiS+ Dust it, Sparkler, and Silhouette lacquer playing pivotal roles in creating the on-trend hairstyles that graced the runway. Four key hair looks took centre stage, including the Bufont Pony, Knotted Pleat, Fringes + Steps, and Rope Braid Bows, truly showcasing the versatility and artistry of the Schwarzkopf Professional team.