FECK PERFUCTION

In early 2023, Smiths Collective Brands launched FABRIQ onto the Australian haircare market, the latest industry-defining in-salon treatments and at-home products utilising sophisticated blends of proteins that work with the hair’s natural keratin.

Smiths Collective Brands’ decision to distribute FABRIQ was affirmed by the appointment of globally lauded UK-based hairdresser Sally Brooks as FABRIQ Global Brand Ambassador.

Three-times winner of British Hairdresser of the Year and founder of multi-award-winning salon, Brooks & Brooks, Sally works closely with FABRIQ to inspire other hairdressers to work creatively with its treatments and products.

We were lucky to catch up with Sally - in between moving salons - to discuss all things FABRIQ.

What drew you to FABRIQ and the decision to partner with the brand?

I have always been passionate about aligning myself with products that deliver what they say they will. As a salon owner, I want to offer my clients the best service, the best advice and to ensure that the treatments I recommend to them really work.

I don’t know if you know the owners of this brand, but they are a small company that really cares not only about the product in the bottle but actually the hair – they are passionate about the science behind the products which is why the products are trusted to perform.

You’re the Global Ambassador for FABRIQ - what does that involve?

As the Global Ambassador it is my responsibility to create the visuals for the brand that represent the vision that is Fabriq. I’m working closely with the owners to continue to build the brand and be a trusted ambassador with the brand itself.

What sets FABRIQ apart from other products? In your opinion, how does it offer salons a true service point of difference?

Fabriq is strengthening and moisturising, and unlike other products, it is really good for the hair and genuinely improves the hair’s quality. The point of difference is easy – it works on all hair types and is good for all of them depending on the individual needs.

How has FABRIQ positively impacted/ simplified your work and results in-salon?

This is simple - happy clients = happy team! What are some of the stand-out key positive responses you’ve received from clients regarding their FABRIQ service experience?

The best thing for me is that it allows my clients to grow their hair that they wouldn’t have been able to do without Fabriq. The results for my clients are incredible; to give someone the hair that they always wanted is what makes me, as a hairdresser, continue to love what I do.

To allow my clients to have the best version of their own hair – honestly that’s why we do this and that’s what we love to do.

To know my clients can manage the hair they have and simplify their lives by being happier with their hair – honestly, we have such amazing feedback from the results.

What would you say to Oz hairdressers to encourage them to road test FABRIQ in-salon?

Two words - try it!

Let your clients tell you what they think –that’s the best experience and most honest feedback you will get. It doesn’t matter what I say it’s what our clients say. BUT, don’t break the rules of the application – apply it with love and you will love the end results!

What are your Top 2023 Hair Trends and how can FARBIQ assist clients in staying on trend with their hair styling?

Relaxed hair is the most modern hair around – embracing natural textures, enhancing and embracing different hair textures, and effortless uncomplicated styles are the hottest trend for 2023, and honestly, Fabriq allows you to achieve this.

What’s next for you and the brand?

To continue to grow the brand slowly, to continue to listen to the clients and the hairdressers and develop the brand further. As a brand Fabriq is always listening so if you do have any feedback or ideas for us please let us know! This product is designed for the hairdresser by the hairdresser for the hair.

Anything else you’d like to share about the FABRIQ experience?

To enable me to do my job better and make the hair the best it can be is what I value the most – the happier my client is with their hair the happier I am.

As a salon owner, we have specialists in the salon that do this service – it is a specialist service and if you love the end result you will love delivering it.