MORE TO LOVE WITH HAIRCO.

The core value of HairCo. Australia is to provide premium quality hair, beauty and barber products at competitive prices to an incredibly loyal customer base - offering an unrivalled shopping experience both online and in-store.

HairCo. Australia is an Australian-owned family business that was established by owner-operators, Tony and Connie Alessi, in Melbourne in 2005. Tony first entered the hairdressing industry in the late 1970s, starting his career as a hairdresser in Melbourne’s CBD. While his love of hairdressing grew, so did his interest in the industry - from in-depth knowledge of salon business structure, to sourcing quality products - from colouring to salon tools and electricals.

Together with his wife Connie, and their combined trade knowledge and passion for the industry, this led them to pursue their own venture and in 2005 HairCo. was established – through the supply of quality wholesale products to salons and customers across Victoria and quickly expanding nationally.

Having proudly grown the business since humble beginnings; when the duo began personally delivering products direct to clients, HairCo. remains family owned and operated.

Today the business is largely run by Tony and Connie’s sons Christiaan, Daniel, and Dion. They have all worn the very many hats of a family-run business, from retail customer service, to packing orders and now holding significant roles in the daily operation of their successful global business.

“Through the years we’ve worked hard to establish ourselves as a leading salon and barber wholesaler. Our love of the industry, our clients and the success of their business is what drives our business daily” says Tony. “At the core of our operation is the guarantee of providing friendly, quality service to our customers every time they interact with us. We source quality products from trusted brands and look to supply these at competitive wholesale prices. We employ a dedicated team with extensive industry experience and knowledge for all your hair, beauty and barber needs”.

We spoke to Tony Alessi about what makes this long-standing, well-respected company tick and what they offer to the industry at large.

You have over 10,000 professional hair, beauty and barber products from industry-leading brands and exclusive brand partnerships, how do you source these and what makes you choose what you offer?

Having extensive experience in the industry, we are always looking to identify emerging trends and innovative technologies. We have strong partnerships with leading brands and manufacturers globally, ensuring that we have access to the latest and greatest products.

When selecting which products to offer, we prioritize quality, effectiveness, and affordability. We strongly believe that everyone deserves access to high-quality hair and beauty products that deliver results without breaking the bank. We make sure that products meet industry standards and they will provide our customers with the best possible results and experience.

Whether you’re a seasoned professional or just starting out in the industry, we have the products and expertise to help you achieve your goals. So if you’re looking for quality hair, beauty, and barber products, we’ve got you covered!

How do you manage supply and delivery to your customers?

We understand that reliable and timely supply and delivery are crucial aspects not only of our business – but our customers. That’s why we have a robust supply chain management system that ensures our customers receive their orders promptly, no matter where they are located across the globe.

Working with suppliers from all over the world means we have stringent lead times in sourcing, and ordering stock to make it available to our customers.

Our 24-hour online ordering system means you can order anytime and then, once we have received and processed an order, our warehouse logistics team takes over, ensuring that each package is carefully packed and shipped to its destination in the shortest time possible.

We also offer multiple delivery options to cater to the different needs of our customers. From express shipping to standard delivery, we provide a range of delivery options to ensure that our customers receive their orders when and where they need them.

We also have a dedicated customer service team that is available to assist with any queries or concerns that our customers may have regarding their orders.

You offer a number of in-house training programs and industry-leading courses from globally renowned education teams at your training hub. Can you tell us a little more about this in terms of what you offer and what customers can expect?

At our dedicated education salon in Hoppers Crossing, we offer a wide range of in-house training programs and industry-leading courses that are designed to cater to the needs of both beginners and experienced professionals. Our training programs cover a wide range of topics including haircutting, colouring, styling and grooming.

In addition to our regular training programs, we also offer customised training solutions for salons and businesses looking to upskill their staff. Our team can work with businesses to create tailored training programs that meet their specific needs and goals. We have partnered with 4Barbers, led by AMBA’s Best Men’s Educator of 2021, Fraser Forsey - to bring a leading education team that is comprised of some of the most experienced and highly skilled educators in the industry who are dedicated to sharing their knowledge and helping our customers achieve their full potential.

Apart from our in-house education programs, we also host industry-leading courses from globally renowned education teams. These courses are carefully curated to provide our customers with the best possible learning experience and help them achieve their career goals. We believe that education is the key to success, and we are committed to providing our clients with the best education and training possible.

What’s it like working with the entire family? Do you all have specific roles within the business?

I am incredibly grateful for the opportunity to work with my entire family – especially having built this business from the ground up, to now be able to have my sons here with me daily and contribute to its success is more than I could have imagined when Connie and I started this dream. Each member brings their own unique skills and talents to the table, which has allowed us to work together seamlessly to provide our customers with the best possible service.

As the founder of the business, I have a wealth of experience in the industry and oversee the overall direction of the company –but I still love being in the store and engaging with customers too. Christiaan is responsible for importing products from all over the world and ensuring that our inventory is always well-stocked.

Daniel manages logistics, making sure that our products are delivered to our customers on time and in perfect condition. Dion provides support across the business, helping to manage the day-to-day operations and ensuring that everything runs smoothly. We also have an incredible team of over 20 dedicated staff that work with us across customer service, accounts, marketing and warehousing.

What are the most recent brands you have brought on board and why?

As mentioned, we’re always on the lookout for the latest technologies and developments in hair and barbering products. Following the success of the establishment of Brazilian Bond Builder in the Aussie market over 8 years ago- which has become one of our most popular brands – we have dedicated ourselves to securing the best global brands.

In recent times, we have brought on board L3vel3 – a hugely popular worldwide brand with men’s grooming and barbering products. We have also secured Difiaba’s Charcolite for blondes and Hue & Me which is all about hair colour, with a range of high-quality dyes that are perfect for those looking to make a statement with their hair.

Our most recent and exciting acquisition and exclusivity is the JRL brand. A massive brand established worldwide, JRL is known for its innovative and high-quality products, particularly its range of clippers and trimmers which have been embraced by barbers and hairdressers alike. JRL is at the forefront of technological advancements, providing the industry with cutting-edge products.

The HairCo. Team pride themselves on their commitment to excellence in the industry and aim to provide a seamless shopping experience; with product availability, unparalleled service and product knowledge always at the forefront of the relationship, creating a sense of family and partnership that extends to their valued customers.

Contact: www.shophairco.com.au