Mastering the Art Of Branding: Strategies For Creating A Lasting Impression.

By Kate Henderson

In a competitive industry like ours, standing out is more than just about offering great services. The game-changer is how you market those services. At Elysium Hair Brisbane, we’ve crafted a 360-degree marketing strategy that engages our clients at every touchpoint. Let’s delve into how we do it.

Integrating Brand Elements for Cohesive Identity

A brand is more than a name or a logo; it’s an experience. At Elysium Hair Brisbane, we pay attention to every detail to create a cohesive brand identity.

Brand Voice

Our brand voice is warm yet professional, mirroring the friendly and expert atmosphere we aim to create. This tone isn’t limited to our customer interactions; it’s integrated into our social media posts, email campaigns, and even our internal communications.

Brand Colours, Texture, and Fonts

We carefully select our brand colours to evoke a specific mood and aesthetic. Even the textures and fonts in our promotional material are in line with our overall brand experience. The aim is to be visually cohesive across all platforms.

Values and Brand Personality

Our values act as the pillars supporting our brand. We believe in providing unparalleled service, promoting sustainability, and genuinely caring for our customers. These values inform the unique personality that sets Elysium apart in the hair industry.

Platform Utilisation

We make extensive use of Google and Instagram to engage with both potential and existing clients. Regularly posting meaningful content keeps Elysium Hair Brisbane in our audience’s daily online journey.

Customer-Oriented Email Marketing

Our email campaigns aren’t just about pushing promotions; they’re informative, engaging and tailored to individual needs. Providing valuable hair care tips and exclusive offers keeps our clientele engaged and encourages repeat visits.

Community Engagement

Community is key to our ethos. We not only provide services but also engage in local events and causes. This resonates with our audience and builds a deeper, more meaningful relationship with them.

Award-Winning Services

Our commitment to excellence has been recognised through numerous awards. These accolades serve as badges of trust for new clients while reinforcing the faith that our existing clientele has in us.

Advanced Software and SEO

We make technology our ally through the use of advanced software tools that streamline operations and assist with data collection. On the SEO front, targeted keyword optimisation increases our visibility, making it easier for clients to find us.

Phorest Ads Manager: A GameChanger

Having an in-house social media manager is a luxury, but not a necessity, thanks to Phorest Ads Manager. This tool allows us to run polished ad campaigns that generate revenue. It offers customisable templates designed by experts, real-time ROI tracking, and methods to find new clients, target existing ones or even recover lost ones. It’s an invaluable asset that makes a substantial difference to our bottom line.

Google Reviews

The power of customer feedback cannot be underestimated. We actively engage with reviews on Google, ensuring that each client feels heard and valued. This strategy has significantly contributed to our strong online reputation, making us a top choice for hair services in Brisbane.

Partnering with Sustainable Salons

Our membership with Sustainable Salons amplifies our reach to like-minded clients. Being part of a community, that values sustainability not only aligns with our ethos but also enhances our credibility among those seeking eco-friendly service providers.

The Meet Your Stylist Quiz

Our innovative Meet Your Stylist Quiz, inspired by the Beyond the Technique podcast, matches clients to stylists based on various factors. This not only elevates the client experience but also aids in customer retention.

Kate Henderson

Elysium Hair Brisbane

@elysiumhairbrisbane www.elysiumhairbrisbane.com.au