5 minute read
KBOND20 - DEFY DAMAGE POWER MASQUE
What do you get when you combine a legacy of Joico’s supercharged hair repair and the power of damage control in a single, extraordinary product?
Meet KBOND20, power masque from Defy Damage… Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
Here’s Why You’ll Love It
• 5X stronger* hair in one use
• Builds & protects bonds**
• Rich hydration
• Instantly detangles.
• Normalizes pH.
• Color safe.
• Animal test-free
• Paraben-free
As Joico’s most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative results in one single treatment.
K-PAK KERATIN TECHNOLOGY
Joico’s legacy of strength and resilience.
PROTECTIVE LIPID
Acts as a first line of defence against pollution*.
18 ESSENTIAL AMINO ACIDS
Including Arginine, found naturally in healthy hair.
MORINGA SEED OIL
An antioxidant-rich in Vitamins A and E, plus Silica.
SMARTRELEASE TECHNOLOGY
Joico’s one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy hair ingredients—Rosehip Oil, Arginine, and Keratin— to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Defy Damage KBOND20 Power Masque is a formidable force in hair restoration and engineered not only to fortify hair, making it five times stronger in one use, but also to deeply hydrate and instantly detangle, offering an immediate improvement in manageability and texture. Additionally, it normalises the pH of hair, further contributing to its overall health and vitality. Safe for coloured hair and committed to cruelty-free practices, this masque is an essential addition to any hair care regimen, especially for those looking to repair and rejuvenate their locks effectively.
We chat with Kerrie Di Mattia , from Di Mattia & Co about her thoughts on Joico’s new KBOND20 and how it’s been a game changer for her business.
Why did you choose KBOND20 for the salon?
Introducing Joico’s KBOND20 into our salon was an easy decision, I personally have been relying on Joico products for Healthy Hair for over 30 years and in my current salon for 20 years!
Our clients are always excited when something new comes out that they can not only enjoy as a salon service but add to their #healthyhair routine at home.
What do you love most about KBOND20 and why?
The unique formulation of KBOND20, designed to repair and strengthen hair bonds during and after chemical services, was a major selling point for us.
Joico has built a rock-solid reputation for Hair Repair over the years and KBOND20 is no exception, I see it as the love child of Joico’s legendary K-PAK Deep Reconstruct Treatment that’s been an award winner for decades and one of their newer superstars
Defy Damage protective masque - it has the legacy of super-charged hair repair combined with the power of damage control in a single extraordinary product. The results are immediate, and the feel of the hair is luxurious!
How is it used in salon?
In the salon, KBOND20 is used as part of our professional hair services, particularly during colour or chemical processes.
Our team incorporate KBOND20 into their service to protect the hair’s integrity and any potential minimise damage during these services, but that’s not the only bonus!
Salon treatments that produce results like KBOND20 are little gold mines when it comes to profitability in a salon, especially when you break it down to a price-per-minute setting. Treatments often have a higher price tag compared to regular salon services, but they hardly take up any time and are cost-effective per application. So, when you calculate the price per minute, treatments come out looking like VIPs in the profit department especially when your younger team members can drive the sales.
How has the feedback been from your team and from your salon clients?
Feedback from both our team and our salon clients has been overwhelmingly positive. Our stylists appreciate how easy KBOND20 is to incorporate into their services, and they’ve noticed a significant improvement in the condition of their clients’ hair since introducing it.
Clients are definitely happy; today’s consumers are results driven & the difference after one application is really evident! We’ve had fantastic results on curly hair clients as well which is an added bonus, it tames the frizz, and the curls form beautifully.
Why do you feel the partnership with Joico is such a good fit?
The partnership with Joico is a natural fit for us because we trust their brand just as our clients trust ours, they’ve never let us down & every year there is something brand new and brilliantly innovative to keep us evolving as a salon.
I mentioned earlier that we’ve been open 20 years and Joico products and the Sabre team have had a seat beside us the whole wild ride! It just feels right!
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
