EXPERIENCE INNER JOI

WITH JOICO

Inner Joi products are developed with your hair and the environment in mind. Joico’s focus is on creating clean formulas with a high level (86%-98%) of naturally derived* ingredients that don’t compromise on performance.

But what does this all mean? Let’s unpack it for you!

Inner Joi is animal test-free and contains vegan formulas, all made with 86%-98% naturally derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.

PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, Joico’s entire InnerJoi product line is free of animal-derived ingredients, so they’re certified “Global Animal Test-Tree and Vegan” by PETA, which means the brand is truly cruelty-free.

So Clean

All Inner Joi products are made without: Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil

All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.

Joico’s Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank, who are stewarding the collection of ocean-bound plastic and empowering collection communities to thrive.

The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.

• Made with 95% Social Plastic***

• Reduces carbon omissions.

• Makes a positive impact on the planet and helps fight poverty.

Outer beauty

While inner beauty may be what’s most important, Joico wanted to ensure that what’s on the outside (their packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic®***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.

THE INNER JOI RANGE

HYDRATE

Joico Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.

INNERJOI HYDRATE SHAMPOO

You know what they say: an apple a day keeps the (hair) doctor away. And with Hydrate Shampoo – formulated with upcycled apple extract, your hair and scalp will be clean, healthy-looking, and beautifully hydrated.

86% naturally derived ingredients* Hair and scalp feel clean and refreshed. Gentle cleansing & won’t leave scalp feeling tight.

Free of SLS/SLES sulfates**

INNER JOI HYDRATE
 CONDITIONER

Formulated with refreshing apple extract and naturally derived ingredients, achieving nourished, soft-as-silk hair becomes easy as pie.

97% naturally derived ingredients*

Restores moisture to hair.

Nourishes and leaves hair feeling soft.

INNERJOI HYDRATE 
DETANGLER

All-day hydration and easy detangling with naturally derived ingredients -- including upcycled apple extract.

97% naturally derived ingredients*

Hydrates hair with one use

Detangles & nourishes hair.

Hair looks smooth & less frizzy.

STRENGTHEN

Joico Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

INNERJOI STRENGTHEN
 SHAMPOO

This strengthening cleanser creates a rich yet-gentle lather that envelops tired strands with positive reinforcement.

90% naturally derived ingredients* Rich lather

Gentle cleansing

Free of SLS/SLES sulfates**

INNERJOI STRENGTHEN
 CONDITIONER

Strengthen Conditioner pulls off a major turnaround for damaged strands…building hair that looks – and feels -- resilient, healthy, smooth, and shiny in a single strength training session.

Helps repair damaged hair***

Nourishes hair and leaves it looking healthy. Detangles, reduces frizz, and boosts shine.

INNER JOI STRENGTHEN 
MASQUE

This fortifying masque gently nourishes each strand with the strength, bounce, and polish, that fatigued hair really needs.

95% naturally derived ingredients*

Helps strengthen hair & reduce breakage*** Replenishes lost moisture & leaves hair feeling soft.

Renews hair’s healthy appearance.

PRESERVE

INNERJOI PRESERVE 
SHAMPOO

This naturally-derived cleanser harvests the power of Superfood ingredients – like beetroot extract and raspberry-seed oil -- to long-haul your hue with clean, caring goodness. 90% naturally derived ingredients* Preserves the life of your hair color. Gentle cleansing Free of SLS/SLES sulfates**

INNERJOI PRESERVE
 CONDITIONER

Both nourishing and fade-fighting this conditioner beautifully protects vibrancy, shine, and hair health.

96% naturally derived ingredients*

Leaves hair color looking shiny & vibrant. Nourishes hair and leaves it feeling soft.

INNERJOI PRESERVE
 PROTECTIVE MILK

The naturally protective answer for colour-treated hair. Formulated with naturally derived ingredients – like beetroot extract and raspberry-seed oil – this wellness wonder detangles hair and helps preserve hair color. 97% naturally derived ingredients* Detangles & nourishes hair. Protects from thermal damage up to 232°C.

STYLE

Joico Inner Joi™ Style formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look.

INNERJOI STYLE
 BLOWOUT CRÈME

You choose, air-dry, or blow-dry, either way you’re protected. Want to blow-dry? Your hair will be protected from thermal damage up to 232°C. Either way you enjoy 72-hour frizz and humidity protection, and a finish that delivers soft, shiny strands, this mindful styler will blow you away. 96% naturally derived ingredients*

INNER JOI STYLE SEA SALT SPRAY

Inner Joi’s Sea Salt Spray makes a splash by bringing that lived-in look, light texture, and volume together with a formula that’s calm and caring as can be.

98% naturally derived ingredients*

Beachy, lived-in look

Provides light texture & volume.

Light hold & grit

@joicoaustralianz @sabre_haircare www.joico.com.au

*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%98% of the formulas.

**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

***Social Plastic is a post-consumer recycled plastic provided by Plastic Bank that fights plastic waste and poverty.

†We define clean as the absence of Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates and Mineral Oil, while having a minimum of 86% naturally derived ingredients.

††Ethylhexyl Olivate, Squalane, Crambe Abyssinica Seed Oil, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Isoamyl Laurate made from sustainable sources