3 minute read
BLOG SPOT with Danny Pato.
BEYOND BEAUTY
In today’s world, the idea of a purpose driven business is not just a trend but a massive shift that is reshaping industries, including hairdressing. This movement toward sustainability and ethical practices is proving to be more than just a moral choice; it’s becoming a strategic and economic one. For salon owners and hairdressers, adapting to this shift isn’t just about being trendy—it’s about being on the right side of history.
Companies like Davines have long championed the cause of sustainability. Their commitment to using natural ingredients, promoting biodiversity, and reducing environmental impact has set a standard many now aspire to. Today, Davines is taking a bold step forward with their focus on organic regenerative agriculture, a method that not only avoids the use of harmful pesticides and fertilizers but also helps in reversing climate change by restoring soil health and capturing carbon dioxide.
This sort of approach is inspiring for salons everywhere. By partnering with companies that prioritise having this strong sense of purpose, salon owners can make a positive impact to the planet while also appealing to ethically conscious customers.
Sustainable Salons ANZ is another great example, focusing on the practical side of ethical business practices in the hairdressing industry. By recycling and repurposing 95% of salon waste, they tackle one of the industry’s most pressing issues—waste management.
Products like hair clippings, foils, and chemical waste, traditionally put in the bin or down the drain, are now being transformed into new materials and products. This circular model not only reduces waste but also turns what would be an environmental problem into something good.
While the eco benefits are clear, the business advantages are equally compelling. Salons that embrace purpose-driven practices have high levels of customer loyalty and satisfaction. Clients today are more informed and conscious about where they spend their money. They find businesses that reflect their values, and sustainability is increasingly amongst these values.
Working towards sustainability helps salons attract and retain talent. Stylists are not just looking for jobs; they are looking to make a difference. A salon that is committed to ethical practices offers them this opportunity, making it an attractive place to work.
This movement towards ethics and sustainability is now gaining attention of the larger corporate companies. Seeing the success of the pioneers, these companies are realising the importance of sustainability, not only from a marketing standpoint but as an integral part of their business model.
This shift is a testament to the power of the people. As more companies start doing the right thing, the industry-standard shifts, making sustainability a baseline, rather than an exception.
Being purpose-driven in our industry brings multiple benefits — environmental, economic, and personal. For salon owners, it’s a chance to contribute positively to the community and the planet, while also building a strong, loyal client base. For stylists, it offers a meaningful career that aligns with their values.
Focusing on purpose is good for everyone involved—from the team to the clients, to the wider community. I think having a strong sense of purpose is the key to happiness and success. It’s not just about doing something well; it’s about doing something good. With every haircut, salons can make a statement and a difference, proving that beauty is not only skin deep but can also contribute to healing people and planet.
