REAIR AND TRANSFORM

A CONVERSATION WITH ALFREDO LEWIS ON K18’S REVOLUTIONARY HAIR CARE

In the world of professional hair care, few innovations have captivated the industry like K18. Known for its groundbreaking peptide technology, K18 has redefined the approach to hair repair at a molecular level, with the K18 REPAIR™ Pro Service delivering visibly healthier hair in minutes.

We’re excited to share insights from global sensation Alfredo Lewis, a master colourist, educator, and content creator with over 20 years of experience who has embraced K18 as a brand ambassador. With a career dedicated to the art of colour and transformation, Alfredo is passionate about sharing his expertise with the industry. In this interview with Hair Biz Editor Louise May, he offers a closer look at how the K18 REPAIR™ service works, its impact on clients’ hair health, and why he believes K18 stands as a game-changer in modern hair care.

Can you explain what the K18REPAIR™ service is and how it differs from traditional hair treatments?

K18REPAIR™ is a salon-exclusive molecular repair service that strengthens and fortifies all hair types, including hair with extreme bleach, color, chemical service and heat damage. The patented K18PEPTIDE™ delivers deep, lasting hair repair in 2 steps, 4 minutes each.

The patented K18PEPTIDE™ and K18’s biologyfirst approach to haircare is what makes this service different and a step beyond traditional hair treatments.

How does the patented K18PEPTIDE™ work at a molecular level to repair damaged hair?

K18REPAIR™ works at the molecular level, making it effective on all hair types and allowing me to take my transformations to the next level. The K18PEPTIDE™ is designed to reach deep into the hair’s inner cortex, restoring it from the inside out. It reconnects broken polypeptide chains and strengthens bonds along both the X and Y axes of the hair, repairing damage and improving elasticity and strength. The results are incredible and make a serious difference in my services behind the chair.

This advanced in-salon treatment, featuring the K18 Mist & Mask, can be added to any service, providing a unique opportunity for stylists to enhance hair health for their clients while also creating an additional revenue stream.

Today, as counterfeit beauty and hair care products are on the rise in Australia, consumers must be vigilant about sourcing authentic products. Reports indicate that nearly 50% of counterfeit activity now occurs on social media, with 19.5% of online shoppers inadvertently purchasing fakes. These counterfeit items may mimic genuine products in appearance but lack the essential ingredients—like K18’s patented peptide—that deliver the intended results. Ensuring you’re using only authentic K18 products is crucial to experience the full benefits of this transformative technology.

Who would benefit the most from using the K18REPAIR™ service? Are there specific hair types or conditions that it addresses particularly well?

Everyone will benefit from a K18REPAIR™ service because molecular repair strengthens and fortifies all hair types. Those with damaged hair from extreme bleach, color, chemical service, heat and environmental damage will see the most results.

How does K18 compare to other popular hair repair treatments? What unique advantages does it offer?

K18 is unlike any other hair repair product on the market. Its secret is the patented K18PEPTIDE™, which works at the molecular level to mimic hair’s natural structure. This unique peptide actually reconnects broken keratin chains, bringing back hair’s strength and elasticity for truly lasting repair. While other products just cover up damage, K18 delivers a long-term solution for healthier, stronger hair.

Could you walk us through the application process for the K18 treatment? What should clients expect during their salon visit?

K18REPAIR™ is a two-step, salonexclusive service. First, I start with the PRO mist that protects and fortifies hair pre-service; then I’ll add the PRO mask at the end of the service to repair any damage that’s been done. The mist first helps restore up to 99% of your hair’s elasticity* and repair damage that occurred prior to your appointment, and then the mask repairs and reverses any damage from the service in just 4 minutes.

What kind of results can clients expect immediately after their first treatment, and how do these results improve with continued use?

After just one use, clients can expect noticeable improvements in shine, bounce, detangling, and softness. With regular use, the hair becomes visibly healthier, stronger, and more resilient. K18 provides deep, lasting repair, restoring the hair to its best condition.

After receiving the K18REPAIR™ service, what maintenance routine do you recommend for clients to prolong the benefits?

I suggest all my clients maintain coloring services and hair health with at-home upkeep. K18’s Leave-In Molecular Repair Hair Mask is a treatment that helps to repair damage from bleach, color, chemical services and more, ensuring hair is healthy and services last longer.

Have you received any notable feedback or testimonials from clients who have undergone the K18REPAIR™ service? Can you share any success stories?

My clients can instantly see and feel the difference of K18REPAIR™. Their hair is softer, more vibrant and ultimately healthier after performing this service.

How can salon professionals incorporate K18REPAIR™ into their existing service menu? Are there specific services that pair well with it?

K18REPAIR™ works with every service and every client in just 2 steps, 4 minutes each. No extra rinse. It helps me prep for success by restoring hair’s strength and elasticity so I can confidently push transformations further on healthier hair. And ultimately, salon professionals have the opportunity to make more money with the add-on service charge. It’s a win-win for client hair health and stylists’ business.

What trends are you seeing in the hair care industry regarding damage repair treatments, and how does K18 address these trends? There are so many damage repair products on the market right now, but most just cover up the issues instead of actually fixing them. K18 is different - it uses a patented formula that repairs hair from the inside out. The results speak for themselves. Unlike quick fixes, K18 builds lasting strength and resilience in your hair.

What advice would you give to Stylists/ Salon Owners who are considering adding K18REPAIR™ service menu? What benefits can they expect to their salon and for their clientele?

Adding the K18REPAIR™ service gives stylists and salon owners a kind of insurance behind the chair, helping clients reach their hair goals without the worry of breakage or damage. When clients leave with healthy beautiful hair, they become walking billboards for you, showcasing your work everywhere they go. Plus, it’s a great way to increase income, as clients often seek out this treatment and will choose salons that offer it.

Are there any common misconceptions about hair repair treatments that you would like to clarify, particularly regarding K18?

A common misconception is that K18 is just another bond builder, but it actually goes so much deeper. Unlike traditional treatments, K18 uses a unique, patented technology that works at the molecular level to truly repair hair from the inside out. This makes K18 unlike anything else on the market, delivering real, long-term results.

In your opinion, what makes K18 a game-changer in the hair care industry, and why should consumers choose it over other options available in salons today?

K18 is creating the future of haircare by rethinking what’s possible through the power of biology. They are driving new product innovation that is effective, simple and fast. K18 is enabling stylists to deliver better results and empowering clients to take care of their hair from the inside out.

www.k18hair.com.au @k18hair_australia @ozdare @alfredo_lewis