BIODROGA Leading the Movement towards Clean Beauty

The skincare industry is undergoing a significant transformation, and Biodroga is leading the way through its steadfast commitment to the clean beauty movement. Over the last three years, the company has systematically eliminated non-renewable, environmentally harmful ingredients from its product formulations, including PEGs, cyclic silicones, microplastics, phthalates, mineral oil, and parabens. This rigorous approach highlights Biodroga’s dedication to personal wellness and environmental sustainability.

Aside from the potential negative effects these ingredients may have on our bodies, we must be aware that skincare formulations and their production byproducts are being washed into the ocean, accumulating in marine life and harming fragile ecosystems. Just as we opposed animal testing, this issue will only be resolved once we insist that skincare companies stop using unnecessary ingredients that damage our vital natural ecosystems.

Will Fennell, the Australian distribution owner and international trainer for Biodroga, has played a vital role in introducing these innovative formulations free from petrochemicals to the global market. His mission is clear: to highlight the significant importance of Biodroga’s reformulation journey. The brand’s diverse product range has evolved considerably, demonstrating its unwavering commitment to healing the skin while being mindful of the planet.

Biodroga is committed to developing a cuttingedge, performance-driven range of clean products. Considerable effort has been made to ensure Biodroga’s values resonate with a diverse global audience. At last year’s annual Biodroga conference in Baden-Baden, Germany, Will presented his colleagues a pathway to Clean Beauty. They departed with a clearer understanding of why this movement is crucial.

This initiative involves strategically launching and relaunching classic products that have been thoughtfully redesigned to preserve their essential qualities while removing unnecessary petrochemicals. Excluding ingredients like PEGs, cyclic silicones, and microplastics is more than just a change; it’s a bold statement, as these components are commonly used to enhance the “experience” of skincare. Despite the challenges posed by this transformation, it has become a great source of pride for Will and the entire Biodroga team.

Let’s be honest: change is often uncomfortable, and Biodroga had to take on this challenge. This obstacle was considerable, particularly as the industry can shift at lightning speed and then slow down when adaptation is crucial.

Will, deeply passionate about the Clean Beauty movement, has led the presentation of the new product formulations to a global audience. This marks a significant milestone in Biodroga’s inspiring journey, affirming that the future of skincare is not just promising—it is here and now.

www.biodroga.com.au