MEDIA KIT FA L L 2 0 1 9
LIFE. STYLE. MADISON. Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle and Arts. We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.
ABOUT US. Moda Magazine is the University of Moda publishes daily online content, as Wisconsin- Madison’s first and only life well as one digital issue each month, and style publication. It was founded which includes content from each in 2011 by two UW students who saw
section and original photography.
the need for a publication of its kind on campus. Moda was originally comprised Along
with
online
content,
Moda
of one publisher, three editors and a
publishes two print issues per year -
handful of writers. Its only sections were
one per semester - that are distributed
fashion and lifestyle.
throughout the UW-Madison campus and the greater Madison community.
In the four years since its launch, Moda
It hosts UW Fashion Week each year, a
has expanded dramatically. It has added weeklong event that includes speaking a culture and arts sections to its content, events
and
social
gatherings,
and
making the magazine more versatile and culminates in the UWFW Fashion Show. reaching people with varying interests. Its staff has grown beyond mention, Moda is supported by the Wisconsin with 14 members on the Editorial bored,
Union
35 hired staff positions and a veritable
Committee.
arsenal of contributors -- amounting to more than 200+ total members.
Directorate
Publications
THE MODA READER SITE DEMOGRAPHICS
MODAMADISON.COM 6,000 UNIQUE VISITORS PER MONTH 250 UNIQUE PAGE VIEWS PER DAY
UNIVERSITY DEMOGRAPHICS
UNIVERSITY LOCATED IN MADISON, WISCONSIN
SOCIAL MEDIA DEMOGRAPHICS
FACEBOOK LIKES | 5,055 FACEBOOK.COM/MODAMADISON
TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220
INSTAGRAM FOLLOWERS | 2,298 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM
TWITTER FOLLOWERS | 847 @MODAMADISON
STUDENTS FROM COUNTRIES REPRESENTED 123
M O N T H LY I S S U E S Moda Magazine releases monthly online publications. Our monthly issues, which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication. Due to large expansion in Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly publications to online publications appearing monthly, ranging anywhere from 40-60 pages long. Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work. Additionally, they feature photography, art and editorials from staff and contributers.
M O N T H LY VIEWS
PRINT ISSUES Moda
Magazine
produces
images
from
student
and
one print issue each semester
professional photographers,
featuring articles from each of
clothing from area retailers
our editorial sections: fashion,
and
men’s,
Moda’s staff and contributors.
lifestyle,
culture
articles
are
put
throughout the UW-Madison
together by Moda Magazine
campus, as well as other Madison
staff
locations at the end of each
in
editorials
each
publication.
are
by
and art. Additionally there original
issues
written
distributed
semester. After its print release, These publications are about
the issue is posted in an online
60 pages long and showcases
format
on
Moda’s
OUR SPRING 201 PRINT ISSUE “WHIMSY”
website.
P R I N T I S S U E S TAT I S T I C S
SPRING 2019 | WHIMSY 1,152 ONLINE VIEWS 500 PRINT COPIES
FALL 2018 | ELEMENT 1,628ONLINE VIEWS 500 PRINT COPIES
SPRING 2018 | NAKED 1,230 ONLINE VIEWS 750 PRINT COPIES
FALL 2017 | SPECTRUM 930 ONLINE VIEWS 750 PRINT COPIES
ADVERTISE WITH US Advertising with Moda Magazine is
Print Issue and monthly online Mini
a great way to reach a trend-setting,
Issues. All advertisements must be
young
Moda
high resolution PDF or PNG images.
reader is proud to live in Madison and
Advertisements can be in black and
wants to support local businesses - a
white, or color. If you do not have
desire they share with Moda Magazine.
print advertisements at the ready,
adult
audience.
The
Advertisements are being accepted for Moda’s upcoming Spring 2018
the Moda layout team is happy to help design one for your business.
PLACEMENT
MONTHLY ISSUE
PRINT ISSUE
FULL INTERIOR FRONT COVER
$137.50
$550
HALF INTERIOR FRONT COVER
$70
FULL PAGE
$75
$300
HALF PAGE
$37.50
$150
FULL INTERIOR BACK COVER
$130
$525
HALF INTERIOR BACK COVER
$65
FULL EXTERIOR BACK COVER
$140
$575
$30 PER ADVERTISEMENT
*AD DESIGN (ADDITIONAL)
*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.
Payment
must
be
submitted
by
All closing materials for the Fall 2019
check payable to “Wisconsin Union”
with
OCTOBER 22, 2019.
“Advertising
written
in
the
with
memo
Moda”
section
Issue
must
be
submitted If
you
by
would
of
like your advertisement designed, all
the check. Mail or deliver to Darby
materials are due OCTOBER 15, 2019.
Hoffman at the following address:
For
WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703
questions
information, Editor
in
Chief
and
additional
please
contact
Lauren
Chung
at
moda.wudpublications@union.wisc. edu
EDITORIAL BOARD
LAUREN CHUNG EDITOR IN CHIEF
ALLYSON KONZ ART DIRECTOR
ELISE ANDERSEN DEPUTY EDITOR
CHANNING SMITH ARTS CURATOR
MARIA DAYNEKO CREATIVE DIRECTOR
ETHAN FENSKE
NAOMI GALLAGHER
FASHION EDITOR
ARTS EDITOR
KATIE HERRICK
KATE LAWLESS
CULTURE EDITOR
LIFESTYLE EDITOR
ANNIKA IDE
PHOTOGRAPHY DIRECTOR
As a student organization with limited funding, we appreciate any donations and participation in ad space and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!